SHOP Stockholm AW19

STOCKHOLM | 斯德哥尔摩 | СТОКГОЛЬМ

STOCKHOLM City Edition Autumn/Winter 2019/20

DISCOVER STOCKHOLM: the essential guide to the Swedish capital’s top shopping destinations

LEGENDARY LUXURY. For more than a century, Nordiska Kompaniet has served as the only true venue for high-end shopping in Stockholm. Experience first-class service and feast upon an extensive selection of the world’s most prestigious brands in fashion, beauty and interior design. Welcome to NK.

MONDAY – FRIDAY 10AM – 8PM. SATURDAY 10AM – 6PM. SUNDAY 11AM – 5PM. HAMNGATAN 18–20. 08 – 762 80 00. NK.SE. MONDAY – FRIDAY 10AM – 8PM. LÖRDAG 10AM – 6PM. SÖNDAG 11AM – 5PM. HAMNGATAN 18 – 20. 08 – 762 80 00. NK.SE.

F I N E J E W E L L E RY B Y C H A R L O T T E LY N G G A A R D

Flagship Stores STOCKHOLM, GREV TUREGATAN 14 COPENHAGEN , NY Ã&#x2DC;STERGADE 4 COPENHAGEN AIRPORT , NYTORV PARIS , 4, RUE DU 29 JUILLET SINGAPORE, 03-08C TAKASHIMAYA S.C. S Y D N E Y, N S W, 8 9 M A R K E T S T R E E T

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EDITOR’S LETTER Essential Info For the very latest information, scan the QR code on this page to head straight to our website, globalblue.com, and find everything you need to navigate the best shopping destinations on earth. For the ultimate travel companion, be sure to download the SHOP TAX FREE app – calculating how much you can save by shopping tax free has never been easier.

Welcome to Stockholm

@环球蓝联-Globalblue GlobalBlue环球蓝联 @globalblue @GlobalBlue

SALLY McILHONE

ILLUSTRATION: PETRA ERIKSSON

Whether you are travelling for business or pleasure, we can help you discover the very best of this beautiful waterside Scandinavian city. Stockholm has much to offer, as you’ll discover in our guide on page 36, where you can read about one of Sweden’s best-loved jewellery brands and we introduce a restaurant that combines fine dining with environmentally friendly credentials. Don’t miss our feature on Sweden’s top sneaker brands (page 28) – and in this issue we also reveal the season’s most exciting new openings and products. SHOP is part of Global Blue, the Tax Free Shopping market leader that helps you save up to 19% when shopping in Sweden. This year we proudly celebrate a decade of publishing guides to the most prestigious destinations across the globe. Our international insider knowledge means we are ideally placed to tell you about the top brands you’ll find in Stockholm. Discover the best shopping destinations in the city with Global Blue.

CONTRIBUTORS

REBECCA RHYS-EVANS SHOP’s features editor Rebecca Rhys-Evans has a degree in American literature, history and cultures from the University of Liverpool and formerly ran the online team at Flannels.com. She has previously written for several British and international fashion brands and magazines.

AARON CARLINE New York-born Aaron Carline, a senior designer at SHOP, is passionate about editorial design and zine culture. During his spare time he can often be found in vintage clothing stores searching for rare finds, watching David Lynch films or listening to 90s hip hop.

ILLUSTRATION: JACK HUGHES

JACK HUGHES Jack Hughes brings his distinctive fashion illustration skills to the cover of this season’s SHOP Stockholm. The image depicts street-style stars during the city’s internationally respected fashion week. His other clients include Montblanc and Burberry. Discover SHOP Stockholm and our other editions at issuu.com/globalblue.

SHOP FLOOR E D I TO R I A L

PUBLISHING

Editor Sally McIlhone

Publisher James Morris

Cover illustrator Jack Hughes Production editor Katie Muxworthy Senior fashion editor Lucinda Turner Senior news editor Ginger Rose Clark Features editor Rebecca Rhys-Evans Chief sub-editor Hester Lacey Copy editors Katie Myers, Harriet O’Brien Picture editor Kirsty Andrews Acting picture editor Jo Walker Assistant picture editor Mónica R Goya

Digital editor Kirsty Welsh Deputy digital editor Emily Scrivener Digital production editor Marina Nelson Chinese editor Yuan Fang Chinese online editor Yangzi Liang Assistant Chinese online editor Luyue Zhang Chinese translator Chenguang Yi Russian editor Gary Ramazanov Print Dane Consultancy Founding editor Emma Cheevers

Art director Fabio Gervasoni Senior designers Aaron Carline, Peter Darkin, Kiranjeet Kaur Midweight designer Nicole Williams Junior designers Tatjiana Antoniou, Thanuja Tharmaseelan Creative services manager Steve Brown Studio production assistants Chris Bigg, Joanna Dodge

G LO B A L B L U E S W E D E N Commercial director Sweden and Finland Casimir Ehrnrooth Sales manager Sweden Andreas Ebbesen Key account managers Elin Grenås, Katarina Thelin Account managers Yasemin Bilir, Christopher Hedin, Vivi Sun, Sara Wahlby

Associate digital product manager Aarti Patel Digital analyst Yunrong Kang

Global Blue Sverige AB, Västmannagatan 8, 111 24 Stockholm, +46 (0)8 5452 8440 info.se@globalblue.com

Midlevel web developer Kurtis Justin Digital production assistant Linda Hau

Regional tourist office Stockholm Tourist Centre, Kulturhuset, Sergels Torg, 111 20 Stockholm

Chief executive officer Jacques Stern SHOP is published by Global Blue Group headquarters Global Blue SA, Route de Crassier 7, CH-1262 Eysins, Switzerland Corporate registration number 5565726923 globalblue.com info@globalblue.com Disclaimer: SHOP magazine is published by Global Blue Group. All rights reserved. Reproduction in whole or part is strictly prohibited. While every care is made to ensure all of the information is correct, Global Blue cannot be held responsible for any changes in information that may occur after publication. Global Blue shall not be liable for any damage, loss, injury or inconvenience arising out of, or in connection with, the contents of the guide. All rights reserved. ©2019 Global Blue

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CONTENTS CHECK OUT 18

STOCKHOLM GUIDE 36

SHOP selects a standout piece from Stockholm this season

Maps and guides to the key shopping areas of Stockholm

PRODUCTS 20

HOW TO SHOP TAX FREE 50

Key looks for the season, from fashion and footwear to jewellery and accessories

The simple steps to saving money on your shopping

SHOP WINDOW 24

TRANSLATIONS 52 中文翻译 55 Русский Перевод

Don’t miss the new boutique from Swedish fashion brand Our Legacy, located in NK, one of the city’s most prestigious department stores

NEWS 26

SOUVENIR 58 The essential item to bring home

Seasonal updates on shops, services and new products

FEATURE 28 GET YOUR KICKS For sustainability and style, Swedish sneakers are front runners. Rebecca Rhys-Evans introduces the brands to know

Above: Vagabond’s Lexy trainers are among Sweden’s covetable sneaker styles

MAXMARA.COM BIRGER JARLSGAtAn 12, StOCkhOLM (FRAnChISEE MAX MARA)

CH EC K O U T

Acne Looks East

Inspired by the knots used to fasten traditional Japanese obi belts, the Musubi bag from Swedish brand Acne Studios has become something of an icon since it was first introduced during the spring/summer 2016 show. The design has been interpreted in many different styles over the years, from mini camera bags to supersized totes. For autumn/ winter 2019/20 Acne Studios presents one of its most innovative incarnations: the oneshouldered backpack. Created to be worn over Save up to 19% by shopping tax free, see page 50

one shoulder but as easy to carry as a tophandle bag, the style features the signature knot as well as an internal zipped pouch to keep all of your valuables safe. Available in classic black or the pictured burgundy, this is the perfect addition to any autumnal ensemble. lt Acne Studios Musubi bag, SEK 6,400, Acne Studios, Norrmalmstorg 2, 111 46 Stockholm, +46 (0)8 611 6411, acnestudios.com FOR MAP GO TO PAGE 43

20 | P R O D U C T S

Ladylike Lux Dress up a classic trench coat with feminine, vintage-inspired accessories and a timeless handbag

GUCCI SCARF, SEK 3,700, GUCCI, BIRGER JARLSGATAN 1, 111 45 STOCKHOLM, +46 (0)8 5450 0544, GUCCI.COM

PANDORA EARRINGS, SEK 1,199, PANDORA, DROTTNINGGATAN 59, 111 21 STOCKHOLM, +46 (0)8 233032, PANDORA.NET

PRADA BAG, SEK 16,200, PRADA, BIRGER JARLSGATAN 11, 111 45 STOCKHOLM, +46 (0)8 660 5700, PRADA.COM

Save up to 19% by shopping tax free, see page 50

CHLOÉ BOOTS, FROM SEK 11,670, NK, HAMNGATAN 18-20, 111 47 STOCKHOLM, +46 (0)8 762 8161, CHLOE.COM

PHOTO: (SCARF) GIUSEPPE D’AMBROSIO

FILIPPA K COAT, SEK 4,900, FILIPPA K, BIBLIOTEKSGATAN 2, 111 46 STOCKHOLM, +46 (0)8 611 8803, FILIPPA-K.COM

S H O P | 21

TOUGHEN UP Chunky knitwear and cargo trousers teamed with sturdy leather boots and luxury extras make an ideal autumnal look

ROLEX WATCH, PRICE ON REQUEST, ROB ENGSTRÖM, DROTTNINGGATAN 32, 111 51 STOCKHOLM, +49 (0)8 202600, ROLEX.COM

CELINE BY HEDI SLIMANE WALLET, SEK 3,150, CELINE, MÄSTER SAMUELSGATAN 5, 111 44 STOCKHOLM, +46 (0)10 220 3460, CELINE.COM

COS JUMPER, SEK 990, COS, BIBLIOTEKSGATAN 3, 111 46 STOCKHOLM, +46 (0)8 5450 1050, COSSTORES.COM

PHOTOS: (WATCH) ROLEX; (TROUSERS) ECOM STUDIO

MULBERRY BAG, SEK 5,890, MULBERRY, BIRGER JARLSGATAN 17, 114 34 STOCKHOLM, +46 (0)8 611 4688, MULBERRY.COM

CHURCH’S BOOTS, SEK 8,700, CHURCH’S, BIRGER JARLSGATAN 7, 111 45 STOCKHOLM, +46 (0)8 611 5320, CHURCH-FOOTWEAR.COM

globalblue.com

J LINDEBERG TROUSERS, SEK 1,400, J LINDEBERG, BIBLIOTEKSGATAN 6, 111 46 STOCKHOLM, +46 (0)8 4005 0041, JLINDEBERG.COM

WHEN FASHION MAKES YOU FEEL GOOD Welcome to KappAhl. We believe in fashion that makes you feel good about yourself. Just the way you are. Discover a wide range of timeless classics as well as this season’s must-haves in one of our many stores – or shop online at kappahl.com

S H O P O N L I N E AT K A P PA H L . C O M

SHOP WINDOW

Having launched its first collection for women for the spring/summer 2019 season, Our Legacy has opened its first store dedicated to womenswear. The Swedish fashion brand chose Stockholm department store NK as the location for the new retail space, which features contributions from Swedish artists including Jakob Solgren, Frida Peterson and Hank Save up to 19% by shopping tax free, see page 50

Grüner. Here you can discover the brand’s womenswear and shop pieces from its autumn/ winter collection, Chambre Separée, which includes knits, shirts and silk scarves. grc NK, Hamngatan 18-20, 111 47 Stockholm, +46 (0)8 762 8895, ourlegacy.se FOR MAP GO TO PAGE 43

PHOTO: MIKAEL OLSSON

A NEW LEGACY

shop, eat, treat and repeat Treat yourself at a shopping mall with a vivid mix of fashion, food and beauty. Enjoy free wi-fi and inspiring art pieces, relax in the outdoor gardens and browse through a unique range of shops and beauty salons along our indoor streets. Welcome to Mood Stockholm! REGERINGSG. 4 8 | NORRL ANDSG. 13 OPEN 10–19 | SAT 10–18 | SUN 11–17 MOODS TOCKHOLM.SE MOODS TOCKHOLM

26 | N E W S

A NEW STORE FOR SANDQVIST Cutting-edge Swedish bag brand Sandqvist, famed for its beautifully functional bags, recently opened a new boutique in the Gamla Stan district of Stockholm. Sandqvist’s designs are sleek, purposeful and equally appropriate for city exploration and hiking in the countryside. The latest store, the brand’s fourth in Stockholm, takes pride of place in one of the city’s most popular shopping districts. Sandqvist is committed to sustainability: all bags feature recycled polyester, vegetabletanned leather or organic cotton, and are produced in fair and traceable working conditions. sm Sandqvist, Västerlånggatan 63, 111 29 Stockholm, +46 76 344 6006, sandqvist.com FOR MAP GO TO PAGE 44

TAKE A HEADING STORY STAND IN HERE PLEASE

XXX

This season Stand has XXX launched its first accessories English. and bag collection. xx The Swedish brand sets out to create affordable 中国的 Chinese leather pieces, part of anязык русский offering Russian that also Namesuede, spans Of Place, fur, wool and faux Address fur – thisand choice Telephone is reflected websitethe new bag collection, across which FOR comes M A P GO inTO a wide PAGE range X X of materials and colours, from an off-white shearling design to a soft turquoise teddy style. grc Aplace, Götgatan 36, 118 46 Stockholm, +46 (0)8 643 3110, standofficial.com FOR MAP GO TO PAGE 46

Save up to 19% by shopping tax free, see page 50

N E W S | 27

FIT FOR A KING Svenskt Tenn celebrates its 95th anniversary in 2019. Founded in 1924, the Swedish interior design brand is known for its colourfully patterned designs across textiles, wallpaper, homeware, furniture and more, which have delighted many, including royalty – the brand has held the prestigious title of official purveyor to the king of Sweden since 1928. Now owned by the Kjell and Märta Beijer Foundation, the brand not only helps fund scientific research but also invests in Swedish handcraft. In light of the anniversary, a visit to the store and tea room in Stockholm is highly recommended. grc Svenskt Tenn, Strandvägen 5, 114 51 Stockholm, +46 (0)8 670 1600, svenskttenn.se FOR MAP GO TO PAGE 42

ONE TO WATCH BLUE BILLIE The idea behind Blue Billie is a simple one: Daniela Upmark wanted jewellery that was easy to wear, so when she founded the brand in 2015 it was based around the playful idea of mixing and matching. The Swedish brand’s chains and charms can be worn alone or combined in endless variations, so that each wearer can create their own personal look. Motifs include palm trees, shells and letters. Besides chains and charms, Blue Billie also creates earrings, necklaces and rings. grc Mood Details, Mood Stockholm, Regeringsgatan 48/ Norrlandsgatan 13, 111 44 Stockholm, +46 (0)8 5009 7120,

bluebillie.com FOR MAP GO TO PAGE 41 globalblue.com

For sustainability and style, Swedish sneakers are front runners. Rebecca Rhys-Evans introduces the brands to know

PHOTO: XXXXXXX

Above: Vagabond Sprint 2.0 autumn/winter 2019/20

30 | F E AT U R E

PHOTO: BRUNA KAZINOTI

neakers, trainers, creps, kicks, runners: there are many ways to refer to them, and many global brands that have built reputations around them. Sneakers are wonderfully flexible – they can be worn with almost any outfit, dressed up or dressed down. Sublimely unbiased, sneakers can also be worn universally: by men and women, young and old, celebrities, sports stars, and everyone else, as demonstrated by a 2019 New Balance advertisement that simply showed an image of the brand’s 990 sneakers with the tagline ‘Worn by supermodels in London and dads in Ohio’. Going way beyond their sporting roots, trainers have become part of the street-style uniform. Just as Sweden’s fashion designers command attention for their understated looks, the country’s sneaker brands have become known for their subtle style. Swedish design has a long-standing reputation for the cutting edge, the highest quality and the utmost functionality. Marie Nilsson Peterzén, creative director of the Vagabond footwear brand, says that ‘Scandinavian design in general is appreciated because of its timeless yet forward-leaning approach to the world of fashion.’ Contemporary designers from the Nordic region, in all fields from furniture to fashion, tend to be modern in their practices: conscious of the environment, keen to invest in local production and promote gender equality (Sweden ranked third on the World Economic Forum’s 2018 list of most genderequal countries). In an interview with Business of Fashion, Eytys founder Max Schiller says that ‘there’s no reason why clothing or sneakers should be gender-specific.’ This future-focused perspective means it’s no surprise that Swedish sneaker brands are making waves within the industry for their fashion-forward footwear. Sweden is one of the world’s most eco-friendly nations, and as a result, many customers seek higher sustainability standards from Swedish brands than they might expect from large-scale American, Asian or European footwear labels. ‘Our wearers trust us to know about quality and to support a sustainable way of life,’ says Nilsson Peterzén. Vagabond has shown great commitment to conscious Above: Eytys autumn/winter 2019/20

BIBLIOTEKSGATAN 16

32 | F E AT U R E

production, introducing leather tanned without chrome to prevent allergies and using recycled polyester and cotton certified by the Global Organic Textile Standard. By 2030, it aims to reduce its goods transportation CO2 emissions by 50%. For the autumn/winter 2019/20 sneaker element of its extensive footwear range, Vagabond is delving into its archives to develop the Sprint 2.0, a trainer with a minimalist look and chunky outsole. Initially introduced in the late 90s, it has become a Vagabond signature. Eytys (pronounced 80s, the multiple ys inspired by the decade that gave us Generation Y) was founded by school friends Jonathan Hirschfeld and Max Schiller, who between them combine experience from business school and acclaimed Swedish fashion brand Acne Studios. They started their label with just one shoe: the Mother, a simple unisex platform sneaker. ‘There’s a way of power dressing and Above: Vagabond Lexy trainers

it’s not masculine or feminine. Wearing bold proportions gives you a certain confidence, like the Mother with its thick white sole,’ Schiller told Business of Fashion. Eytys launched in 2013 with just 25 stockists. By the following year it had 60: an elite list that included Dover Street Market, Colette, and LN-CC. It now has a long list of international retailers, two stores in prestigious Stockholm and London districts, and a readyto-wear collection. The hype around Eytys increased dramatically on the sneakerhead and skateboarder streetwear scene with the Angel, a chunky shoe-cum-sneaker with a deep platform, inspired by 90s trail shoes. This hiking-boot style distils Stockholm’s utilitarian approach to the need for functionality in fashion. Not all Swedish sneaker brands are about the forever shoe, however. Axel Arigato was launched in 2014, into a transient, digital-

HAMNGATAN 37 / GALLERIAN.SE

E E • W

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F I

I’M NOT JUST A REGULAR MALL. T H E Y C A L L M E “ T H E M A L L .” I’ve been “The Mall” in Stockholm city for quite some time now. But lately, there’s been some changes at my place. I’ve actually had a total makeover. I’ve now expanded with new flagship stores like Kicks (Sweden’s makeup-mecca), along side my old friends such as Hollister and Nike still by my side. I also carry cafes and restaurants for every urge, and much more. Step inside and enjoy the new me. Welcome to Gallerian.

KICKS FLAGSHIP STORE / FOOT LOCKER / NIKE / HOLLISTER / ECCO LIFE / MEDIAMARKT / SUPERDRY / GATEAU / AND MUCH MORE

34 | F E AT U R E

friendly world, with an ambitious aim to release a different style each week. Using social media and digital marketing to scope demands, the brand has accumulated a following of close to 500,000 on Instagram, as of August 2019, and acquired stockists in over 100 countries around the world during its first year, according to creative director Max Svärdh. Word-of-mouth and a see-now-buy-now model have led to huge success for this sneaker brand that always looks to the future. Svärdh describes the brand as luxurious yet attainable, influenced by the culture of streetwear without focusing on logos. In an interview with Highsnobiety he describes Axel Arigato as a brand to look for if you’re seeking something more conceptual and says the label sets out to address how ‘kids think and how they want to consume fashion today. Which is also visible in the wide range of styles in the sneakers that we offer. I like to think of Axel Arigato as a destination for people to shop new ideas.’

In an industry that runs on hype, trainers gain must-have status and generate excitement through limited drops, custom features and luxury collaborations. While sneakerheads can certainly get on board with on-trend lines such as Eytys’ Angel and Axel Arigato’s weekly drops, Swedish labels in general are less focused on trends, and more on effortless, timeless style and quality. Swedish design is based around the philosophy that less is more and that style can come with substance. So if you are seeking sneakers that promise longevity and are crafted sustainably with a fashion-focused aesthetic, Swedish brands are the ones to look out for

Above (clockwise from top left): Axel Arigato Catfish trainer; the brand’s autumn/winter 2019/20 campaign; two versions of the brand’s Marathon Runner

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Krons The must-visit Krons boutique, an official Rolex retailer, offers an elite selection of timepieces and jewellery in the heart of the Swedish capital. Krons, PK Huset, Hamngatan 14, 111 47 Stockholm, +46 (0)8 5451 3650, krons.se

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Gallerian The recently renovated Gallerian shopping centre is home to a host of footwear, clothing and technology stores from Swedish brands and international names, as well as a wide selection of restaurants and cafes to suit all tastes. Gallerian, Hamngatan 37, 111 53 Stockholm, +46 (0)7 2200 4549, gallerian.se

VASA MUSEUM

MODERNA MUSEET

Hackett For exceptional menswear, from suiting to accessories, this British brand is sure to impress. Hackett, Mäster Samuelsgatan 1, 111 44 Stockholm, +46 (0)8 611 0170, hackett.com

GRÖNA LUND (THEME PARK)

Nobel Prize Museum Discover all there is to know about the world’s most prestigious and significant cultural and scientific honours. Nobel Prize Museum, Stortorget 2, 103 16 Stockholm, +46 (0)8 5348 1800, nobelprizemuseum.se

globalblue.com

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● TELE2

● LÖPLABBET

M A L M SK IL L N A DS G ATA

SAMSUNG ●

NORRØNA ●

THE NORTH FACE ●

NATURKOMPANIET ●

REGERING SGATAN JERNS ● RIZZO ●

HAGLÖFS ● ● CALI THULE ● ELGIGANTEN ●

STADIUM PULSE ●

NESPRESSO ●

● JUS DESIGN SYNSAM ●

B R U N N S G ATA N

GEN AVÄ S ● S V E A D IDA GR A

KHA

DEA

DES S AN IN G G AT C A R L

IB O

ING

DEM

TTN

AKA

DRO

KLA

O LDS WA Y A L E U A L IT ● Q LET OUT

NOR RLAN DSGATAN

URBAN OUTFITTERS ●

JA KO BSBER GSG ATAN

Restaurant

Café

Non-Global Blue Retailer

Global Blue Retailer

L Ä S T M A K A R G ATA N

O X T O R G S G ATA N

K U N G S G ATA N

N ATA ROG AB L AM

N ATA SG RG

N ATA

N ATA GSG

O XT

GSG

KUN

A G AT

KUN

TA N SGA ERG

LB APE

TA N SGA ERG

LB APE

MES

PA L F O LO

A G AT

ES LM

PA LO F

S H O P | 39

Drottninggatan North

SELECTED BRANDS AT ÅHLÉNS CITY: Emma S P.47

● BIG & TRENDY ● SMYCKES VERKSTADEN ● PÄLS ● PISTILL ● TAJ MAHAL ● FANNY MICHEL

KAMMAKARGATAN

BRYGGARGATAN INDISKA ● DIN SKO ● STADIUM ● INTERSPORT ● CLAS OHLSON ● BROTHERS ● KAPPAHL ● AFOUND ● ARKET ●

BEYOND RETRO ● SWEEF ● ● WHYRED SELECTION ● RODEBJER

MÄSTER SAMUELSGATAN

● SYNOPTIK

BARNHUSGATAN

● LJUDMAKARN

INTERSPORT ● FRANKS UR ●

● CHINA ● WACKO

JERNS ● ECCO ● SALT ● SYNOPTIK ● HOLLAND & BARRETT ● LAGERHAUS ●

● SALT MEN

OLOF PALMES GATA ● BOOKBINDERS DESIGN ● MAKE UP STORE

TIARA DESIGN ●

LINDEX ●

Espresso House

APELBERGSGATAN

● CITY OPTIK STOCKHOLM ● SIDEN CARLSSON ● G-STAR ● DESIGNTORGE T

CARLINGS / BIK BOK ●

KUNGSGATAN

WEEKDAY ● MQ ● ALBREKTS GULD ● HOLLAND & BARRETT ● ESPRIT ● VERO MODA/JACK & JONES ●

B RYGGARG ATA N

● ZARA HOME ● RIVER ISLAND

ARATUNNELN

● H&M

HERKULESGATAN MQ ●

Place Of Interest

● PHARMACY ● BENGANS ● VILLERVALLA

JA KO BS G AT AN LE MIRAGE ● STYLE COUNCIL ● BOK & BILD ● ROYAL HOME ● NORDIC DESIGNS STOCKHOLM ●

F R E D S G ATA N

M Ä STER SAM U ELS GATAN

Department Store

● CARLINGS ● DRESSMANN

● AMANDAS ● PELLE P

SWEDISH SOUVENIRS ●

GAMLA BROGATAN ● TELENOR ● HAPPY SOCKS ● WILHELM PETTERSSON ● ZARA ● ACCENT ● SALT ● STEP IN WATCH CENTER ● VERO MODA ● DRESSMANN ● GULDFYND ● HALLBERGS GULD ● UR & PENN ● SYNSAM

● ROB ENGSTRÖM

VATTUGATAN

FLYING TIGER COPENHAGEN ●

Featured In This Issue

DROTTNIN GG ATA N

SCORETT ●

● KICKS

DROT TNINGGATAN

MANHATTAN ● JOY ● APOTEKET UGGLAN ● PANDORA ● THE BODY SHOP ● BUTTERICKS ●

● CUBUS

TWILFIT ● LUSH ● FLASH ● GLITTER ● CUBUS ●

SALT ● FACE ●

● H&M HOME ● H&M ● UR & PENN

KLAR AB ERGSGATA N

● ZOE

NICOLE ●

● FEET FIRST

Åhléns City

D ROT TNINGGATAN

DROTTNINGG ATA N

CARAT ●

G ATAN

M L A RG ATA N

TEGNÉRGATAN

DROTTNINGGATAN

STOCKHOLM OBSERVATORY

Drottninggatan South

● KARAMELLAFFÄR ● J-SHOP MÅLERÅS ● FLAGSHIPSTORE ● STYLE COUNCIL

● FREDSGATAN 5

40 | S TO C K H O L M G U I D E

Humlegårdsgatan & Sturegatan H

Sturegallerian

SIB YLL EGA TAN

NYB

R●

SGA TAN

ROG ATA N

IS ●

N●

D●

AN AT SG RL JA ER RG BI

AFF

STU R EG ATA N

HU ML EGÅ RD

●S BRA OF HEG TG ATA N OA T ●R AIN ● DE ISY ● MD I S I NS 'S A AU R ED RIT NIN CC E ZW G SSO IDE AR FO ER RS ● S ●P GR E V TU H A AN RM REG GE ATA AC LA N Y C● ●O SK IND FFI TEH EEP CE DE US ● PO ET T J AV A● M ●A AJO R SG R ATA ● P MST N NY ● L RÊ T À RONG BRO GAT ● T OA K E P O R T AN ER ELE NO R

GG IM IL A NO ●F ILIP PA KM ●M AN OR RIS ●G RA NIT

LIN NÉG ATA N

●B O

STU R EG ATA N

UM ●E ● M T O N LEGÅ RDS ARI AN GAT ILS AN DO TTE R

LEK S JEN SAK S ØR SA N SD B AH ORG D ● L ST EN ● RÖ M●

K●

FIL

RJ GE

JAKOBSBERGSGATAN

BIR

SELECTED STORES IN STUREGALLERIAN: 1064 Björk & Berries

GR EV T

GATA N LÄSTMAKAR

UR EG AT AN

Östermalmstorg STO RGA TAN

OLE LYNGGAARD A royal warrant signifies the highest quality and Danish jeweller Ole Lynggaard’s long-established status as purveyor to the Danish court underlines the brand’s luxury credentials. Founded by the eponymous designer in 1963, the label is known for stunning creations that are frequently inspired by nature. Its latest launch, the Cranes collection, takes the form of the graceful bird that’s often considered a symbol of good luck, beauty and love. Featuring three rings, a brooch and a captivating pair of earrings in 18-carat yellow and white gold, diamonds and cabochon rubies, the collection captures the essence of this ethereal creature. At the distinguished age of 83, founder Ole Lynggaard proves that creativity never gets old. sm Global Blue Retailer

Non-Global Blue Retailer

Ole Lynggaard, Grev Turegatan 14, 111 46 Stockholm, +46 (0)8 664 1155, olelynggaard.com Shopping Centre/Mall

S H O P | 41

Bibliotekstan TWIST & ● TANGO PATRIK AF ● FORSELLS

STUREPLAN

RG ER

SELECTED STORE IN MOOD STOCKHOLM: Blue Billie P.27

JA RL SG AN AT

H&M HOME ● & OTHER STORIES ●

● J&Y WANG JEWELRY SHOP

JUPITER ●

JA KO BS BE RS

KAVAT ●

● TOMMY HILFIGER

GATA N

● SANDRO

● LA CHEMISE ● ORIFLAME CONCEPT STORE

Eataly Food Court

Story Hotel ● TIGER OF SWEDEN ● BY MARLENE BIRGER ● RALPH LAUREN

MICHAEL KORS ● SG ATAN ● PA US E SA M U EL M Ä ST ER COS ● ● MAJE HIGH ● NILSON ● HESTRA ● J LINDEBERG SHOES ● ● HOUDINI ● BO BERGGREN URHANDEL GEORG JENSEN ● ● MQ NYMANS UR ● ● SYNSAM FACE ● SEPHORA STOCKHOLM ● ● FILIPPA K ● NIVIDAS HUGO BOSS ● N ● WHYRED ÅL AN DS GATA

ER JA AN AT

NYB ROG ATA N

BÅGAR & GLAS ●

RID DAR GAT AN

ATAN

MAKEUP STORE ●

Ling Long RIDDARGATAN 12 ●

NO RR LA ND SG

Mood Stockholm ● HOLLYWOOD TOTÊME ●

VELO & OXYGEN ●

● HEMTEX SOVRUM

● EFVA ATTLING

AXEL ARIGATO● SAND ● ● INTERFLORA KAPLANS ● ● BIANCHI

GANNI ●

S GATA N EKAN SGTAT B LIO T EK BI BL IOBI

VANS ●

PEAK ● PERFORMANCE

SVENSK ● HEMSLÖJD ● MASAI STOCKHOLM ● EYECENTER

GA TA N

SAMSØE & SAMSØE ●

● LINSEN ● EYTYS

RÖHNISCH ●

CASHMERE ●

BITTE KAI RAND ● ANNE HOLTBLAD ● ● FILIPPA K TRIWA ● ● SKULTUNA CASALL ● ● SVEA ZETTERBERG COUTURE ● ● OLE LYNGGAARD ● LUXURY WATCHES STUREOPTIKERN ●

ATA N

KU N G S G

Sturegallerian Mall

● ZARA

PK-Huset

Norrmalmstorg

Nybrogatan GA TA N ● GWEN

Featured In This Issue

THE CASE ● FACTORY

● VILLEROY & BOCH

● GABUCCI DONNA

● NEWHOUSE EIVY FLODIN ● PARFUMERI E

Hotel

● OSKA

Place Of Interest

● SCAMPI

● HOBBS

Restaurant

● ÖSTERMALM S OPTIK

● GABUCCI

● MARZIO

SIBYLLEGATAN

HUMLEGÅRDSGATAN

SKOAKT IEBOLAG ET ●

NORDIS KA GALLER IET ●

TWILFIT ●

RIDDARGATAN

JERNS ●

SANDBE RG ● PRINCE GENTLE MAN SHOP ● SYNSAM ● FOOTLIG HT ● ÅKE FALK URHAND EL ●

FIRED EARTH ●

NYBROGATAN

42 | S TO C K H O L M G U I D E

GASTROLOGIK Jacob Holmström and Anton Bjuhr founded Gastrologik, a fine-dining restaurant with a flexible menu that uses only ingredients local to Sweden, in 2011. The offering has evolved somewhat since then, with the owners occasionally incorporating seafood from Norway and Denmark, but the restaurant remains dedicated to eco-conscious eating, relying upon pickles and preserves, and a root cellar in winter when fresh ingredients aren’t available. This charming, intimate restaurant was recently awarded its second Michelin star, so there’s never been a better time to visit. And if you can’t get a table, try Speceriet next door – the sister restaurant offers a casual alternative to Gastrologik’s high-end cuisine. sm Gastrologik, Artillerigatan 14, 114 51 Stockholm, +46 (0)8 662 3060, gastrologik.se

Bibliotekstan Birger Jarlsgatan, Jakobsbersgatan Mäster Samuelsgatan & Smålandsgatan LA

●

GATA N ÖSTERMALMSTORG JA KO BS BE RS T-BANA GA NT ●

EN GE LB ER T

●

MO NC LE R ●

PR AD A ●

BO ●

JA RL

Restaurant

●

CH UR CH ’S ●

A VE

MI ZA

●

AI LT

A RJ

M-

GATA N

ON ● Ri ch e LO UIS VU ITT NATH AL IE Ki tch en AN ● SC HU TE RM S● SAVA NN AH GU CC I ● IPP I ● FA BIA NA FIL AG EN ● UD IO S KU RT RIB BH ● ● AC NE ST T TE NN P.27 SV EN SK

● MARIMEKKO

CA RT IER ●

Norrmalmstorg

A EG

AN AT

RODEBJER ●

SM ÅL AN DS

Non-Global Blue Retailer

●

CH AN EL ●

Featured In This Issue

LIV LY ●

H A MN GATAN

Global Blue Retailer

AN U EL SG AT

G ATA N SM ÅL AN DS PK-Huset

●

ÅM

GATA N ST ER SA M

●

HO PE ●

RO DE BJ ER

N● LU LU LE MO ● HE ST RA WH YR ED ●

ATAN

● CÉ LIN E

H& M HA PP Y ME N ● ● SO CK S RF YM ER I ● CO W PA

EL SG ATAN ER SA M U

MÄ

● HA CK ET T ●

ATAN

D●

JIM MY CH OO

NO RR LA ND SG

ST ON E ISL AN

A●

JOV EN IA JUV ELE R ●

● AE SO P

NYGÅ RD SA NN

M Ä ST

TE ● AC E & TA

● AB CD

GATA N

TAANN GAAT EKSSG LIOTTEK BIBBLIO BI

R●

NO RR LA ND SG

IST ● SA ND QV BY RE DO ● DS ● OL EN A & FR IEN CY ● OU R LE GAAN S ● NU DI E JE

JA KO BS BE RS

ZA RA HO ME

S ON

Metro

PHOTO: ERIK OLSSON

BI B LIO T EK S

VI U EY EW EA

MULBERRY ●

S H O P | 43

Hamngatan & Norrmalmstorg

MASSIMO DUTTI ●

PK-Huset

H A MN GATAN

SELECTED STORES IN GALLERIAN: Daniel Wellington Kicks Newbie at Kappahl Swarovski Twilfit

PHOTO: DANIEL HERTZELL

ACNE ● STUDIOS

BE RG SJ ÖL ● DR AK EN S ● NE SS IM

Shopping Centre/Mall

P.16

● SY NS AM

Take the 20-minute drive out of the city centre to visit Artipelag, a museum, art and events space on Värmdö in the Stockholm archipelago. The venue currently welcomes Inside Out Outside In, an exhibition of pieces from the Fornasetti brand and the works of founder Piero Fornasetti and his son Barnaba (pictured), who now runs the label. Featuring the porcelain wall plates and decorated furniture for which the Italian brand is famous, the exhibition, which runs until 26 January 2020, also reveals Piero Fornasetti’s lesser-known works, including paintings, drawings and installations. Founded in the 1950s, Fornasetti has become a cult design label, and this exhibition highlights the scope of the founder’s talents, helping to ensure that his beautiful legacy lives on. sm Artipelag, Artipelagstigen 1, 134 40 Gustavsberg, +46 (0)8 5701 3000, artipelag.se

Norrmalmstorg

EDBLAD ● ZA RA ●

● UN IQ LO

● XX L AL ● DE SI GU 'S VI CT OR IA ● SE CR ET

ATAN

ARTIPELAG

PO LA RN O. PY RE T ● SA IL RA CIN G ●

UR & PE NN ● VO LT ●

KR ON S ●

AN HA M NG AT

WETTERLING GALLERY

Place Of Interest

GATA N

● MARIMEKKO

LD ●

AN ● DE IC HM

RE GE RI NG SG

H& M ●

Gallerian

SM ÅL AN DS

HA LLB ER GS GU

SELECTED STORES IN NK: NK Access NK Fine Jewellery & Watches NK Beauty NK Burberry NK Karen Millen NK House Of Dagmar NK Bags & Accessories NK Travel Essentials Our Legacy P.24

44 | S TO C K H O L M G U I D E

Västerlånggatan CL EM ON TIN

●

CT OR Y ● LE AT HE R FA ED EN ● LIT TL E SW ED ISH CL AS SIC SWEN IR ● SO UV

● OL D TO WN

S TO R K Y R KO B R

PH AR MA CY

SO UV EN IRS

SW ED ISH ● CL AS SIC

SO UV EN IR

T OT

● FO WA DI

OL AR S UL LA

INK EN

●

IRS

●

N TE N AT SO T SK RD MME NAS ORE Å RG LRU TS JO S ST K Ä A AL ER VER SK T RÄD G ǺR DSG ATA N ● R I S T Å S M LOV NT R L K ● LE IMA S HA ● Å E N N M A A INK AC T ● L L E S A NOBEL MUSEUM N A TH EP ● AML SHIO TH G FA E RK ● N A I R AG L E K● VE S T R N GOLDBAR ● E M ST Y VE HA OP L NT A JEWELLERY & DESIGN ● S ● A ● R AN SH EA ● SH DO ST IF T KÖPMANGATAN ● SW IGT S IRI A N G T E ML SH L A AF VL AN EN L GA DI KR TRE A ST IK ● ST ● S W E I WA V T EN S R L ND & UN IR INK HA NGT GAM RBU ME ● ● E WA E R Y I S KO ● R Y ● Å EN Å K B R HO N ● GALL ANN KT TR UV K F E R É S AV E V O N ● O S GI KO O D O O N R H ● N● Pharmarium E MO IS TH IZE ED PO W ● S N ET ● E A V BL EL US TT T U V IND NO HA DE ● BL ● AD AN AN ART ST M B K A R Å ● E M L IN S B DV E LB RA RI ● BIL IC EL CA IK OS M NO T ● N T ● V U S LO EN BU BR TA AD IE AN ER RES ● ● US ER BL P LV P AT G D I O L E S E L G ● L A SH & ● D G TU L D WA DY Tweed ● OR ● DS GU BO & PP E N AN ● IN NÖ ARS KA N O T TH S K S S K HS I MA ● ON ● ÖM MLA OS OLP AN ÖR HS P TR N S ● GA OLP A D AG R G HO ● ÅS N N S ● M EO N A E AD LA ● G OW C ● N RM NK ● I DA K T TI FI RI C RD N ● RS GN B O I E O S R O K K A N E ● S Å O IN D D K M PH ELN 6 IN H L P.2 OL SH D PA V E R N D A T AD HAN N S ● L I I R I K T V O S O D RS ● E. T DQ NB ÄN KE TIO ● SAN SH ENS CK S ● GR C I E O L I I ● D F C L● E SB Y S 67 RY E TS LE U N TA SW HA PP ERI NC LD AL A L IE CO YS ● E ● G C H E R L M ● S L ● GA NF YL A C OL T TA ● ST AS HÖ KH AR YS ● W OC BR A CR A SC E T S O ÅS ND EN ÅN IR IN C M ER MA TIK E RI EN ÅL L& A U AD LE N UV M N KB S M AL SO E O E ● S T DS EI G K EP H LI E ST UE ● IN ● HAN IK W ST DIS Q BR TI ● B U T D FA W E M A U S L D ● HAN LE TH ER BO SK S B ÄN ● N O I K I LV TY T ● S N GR U ● N Z PR I OA S T B A Z TS ● RO SH ST ED FA ● LA T ● Y M M T NS EZ U CI GA IN N JO ● D AN KB LE ER RM I RO G F LE GN S SI DE AN ● DE ST R N L A IRE M N GA UVE SO 2 12 5

S VÄ

ÅN

AN AT

N TA GA

AR SV

N TA GA

S VÄ

ÅN

AN AT

N TA GA

●

Global Blue Retailer

Non-Global Blue Retailer

Place Of Interest

Featured In This Issue

Bar

Tourist Information

M Ã&#x201E; S T E R S A M U E L S G ATA N 1

46 | S TO C K H O L M G U I D E

Götgatan

Sankt Paulsgatan, Hökens Gata & Högbergsgatan

● BYGGFABRIKEN

Ö STGÖTAGATA N

CORNELIA ● WEBB

HÖGBERGSGATAN

ÖGBERGSGATAN

WOODSTOCKHOLM ●

P.58

POCKET SHOP ●

GAMESHOP ● SKIVHÖGEN ●

● ● ● ● ●

Aplace

SVARTEN SG ATA N

MÄSSINGMÄSTER GRANIT PRESS STOP DESIGNTORGET ASPIRE BY CHOKE

HÖGBERGSGATAN

● VILA

MARITZA ● SAMIRAS UNDERKLÄDER ● GUDRUN SJÖDÉN ●

ÖSTGÖTAG ATAN

● REFERENCE AUDIO ● SÖDER BOKHANDEL

GÖTGATAN

DEZZO ●

H Ö K EN S G ATA

● MONKI ● WEEKDAY GÖTGATSBACKENS ● HÄLSOKOST ● FILIPPA K ● PHARMACY ● TELE2

● ACNE JR

● GLITTER

● KRISTALLRUMMET

● THE BODY SHOP

GÖTGATAN

LUSH ● G26 ● SYNOPTIK ● IITTALA ● GÖTA UR & SMYCKEN ● BON SHOE ● DEDICATED ● GINA TRICOT ● ORDNING & REDA ● CARLINGS ● BIK BOK ● 3●

H Ö K E N S G ATA ● BUTIKEN REPUBLIKEN

SANKT PAULSGATAN

GÖTGATAN

● RABALDER ● FRÖKEN SÖT ● TWIST & TANGO

GREEN LACES ● STYLEIN ●

SANKT PAULSGATAN

● FACE STOCKHOLM ● SNEAKY STEVE ● J LINDEBERG ● TYGVERKET

SELECTED STORE IN APLACE: Stand P.26

GÖTGATAN

K&US ● DIGITAL INN ●

● JASCHA ● HATTBAREN ● GULDSMEDJAN

FOLKUNGAGATAN

GÖTGATAN

ELECTROLUX HOME ● JOHN PELLE SPORT ● SMART EYES ● DRESSMANN ● DETAILS ●

ÅSÖGATAN

● BOLIA

ÖSTGÖTAG ATAN

KOCKSGATAN FOLKUNGAGATAN

KOCKSGATAN ● DUXIANA

BARNBUTIKEN ●

ÅSÖGATAN

● ELEGANZ STHLM ● GALLERI HANTVERKET

ÅSÖGATAN

KA TA R

HEMTEX ●

Skrapan ● DIN SYN SÖDER OPTIK

Global Blue Retailer

Non-Global Blue Retailer

Shopping Centre/Mall

IN A

AT A

Featured In This Issue

S H O P | 47

Österlånggatan ÖS TE

ÄN D STI CK ERI ET LEO

RÄ

● GALLERI T

N ATA

ÅN

LLH

G LE

P SKE

PAR D ●

LO MA NLI ● ETE NA JEW ELL ERY & DE SIG N ●

P PA

ARL

RÄN

● BR IL LI AN T GA LL ER Y ● ANNTORPS VÄV ● GOTHEART

Le Rouge BRU NNS GRÄ ND

ÖSTE

● HILDAHILDA

● MILENA SKINN

RELZTIQ ●

RLÅ

B AG G E

XALANCE ●

N G G ATA N

BLÅ GUNGAN ●

NSGA TA N

ÖSTERL Å

ORIGINAL GLOBAL ART ●

● LI NS ● ST ICK A

N G G ATA N

ESTERS SHOWROOM ●

ANNIKA BERTILSDOTTER ● GULDSMED ● GALLERI HG

● FARTYGSMAGASINET

TRAFIK NOSTALGISKA FÖRLAGET ●

ZNOGG ●

● CASTOR

● GE RT RU D BÅ GE ● AU RE A VI TA ● SL OT TS HE MM ET

JOH A NN E SGR Ä N D

P R Ä S TG AT AN

TUL

LG R

PHOTOS: LENNART DUREHED

● OLEANA

JÄ R

N TO

RGE

EMMA S The latest launch from Swedish skincare specialist Emma S is Treatment Niacinamide Formula, which is designed to create a glowing complexion by balancing skin tone and minimising pores. Containing salicylic and hyaluronic acid, this new addition to the Emma S range should be worn under serum and moisturiser and can be applied once or twice a day. The brand’s namesake and founder, Emma Wiklund, is a former model who launched her career in the pre-Photoshop era of the 90s, when impeccable skin was essential for her job. After working closely with a French dermatologist in her modelling days to develop a skincare routine that helped minimise breakouts, Wiklund wanted to create a pharmacy-like skincare range based on the knowledge she has gathered over the years. With award-winning products and fans worldwide, Emma S has certainly hit on a winning formula. sm Åhléns City, Klarabergsgatan 50, 111 21 Stockholm, +46 (0)8 676 6000, emmas.com FOR MAP GO TO PAGE 39

Restaurant

Tourist Information

48 | S TO C K H O L M G U I D E

STOCKHOLM QUALITY OUTLET STOCKHOLM QUALITY OUTLET Less than half an hour from the city centre, Stockholm Quality Outlet is the perfect place to spend a day shopping. With over 70 stores offering more than 160 brands, it’s one of the best places to shop designer labels in Sweden.

HOW TO GET THERE

Stockholm Quality Outlet, Flyginfarten 4, 17738 Järfälla, +46 (0)8 5221 8241, qualityoutlet.com

15 16 17

By car From Stockholm take the E18 north towards Enköping and take the exit signposted Barkarby commercial S. The journey takes around 25 minutes. There is plenty of free parking.

21 13 57

27 28

54 52

46 40

39 38

32 33

62 41

61 9

Take the commuter train from Stockholm Central to Barkarby. Bus 550 will take you from the station to the Barkarby commercial centre stop, where the outlet is located.

37 36

35 34

66 7

OPENING TIMES Monday-Friday: 10am-8pm Saturday & Sunday: 10am-6pm

4 70

Hugo Boss Tommy Hilfiger Espresso House Didriksons Samsøe & Samsøe Morris Guess Calvin Klein Nike Björn Borg Timberland Odd Molly G-Star Raw Ecco

50 11

By train

1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 13. 14. 15.

23 53

STORE DIRECTORY

16. 17. 18. 19. 20. 21. 22. 23. 24. 25. 26. 27. 28. 30. 31. 32. 33. 34.

Outlet Of Brands Vagabond Bergans Home & Cook Pompdelux The Shirt Factory Nudie Jeans Samsonite Delicato Villeroy & Boch Rizzo Accent Puma Mangal Kolgrill Masai J Lindeberg MNO Sport Outlet Gant

35. 36. 37. 38. 39. 40. 41. 42. 43. 44. 45. 46. 47. 48. 49. 50. 51. 52.

Body Shop Newhouse Abecita Acne Studios Sand Lacoste Twilfit Peak Performance Jerem Ur & Smycken Skechers Hollies Le Creuset Dr Martens Levi’s Houdini Lexington Haglöfs

53. 55. 56. 57. 58. 60. 61. 62. 63. 64. 65. 66. 67. 68. 69. 70.

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Home of Scandinavian design Designtorget is the destination for new and contemporary Scandinavian design and the place to discover design treasures, crafts & innovations by Swedish design talents, craftsmen and innovative entrepreneurs. Unique products made by small scale producers and new design to modern Scandinavian brands, gifts and souvenirs, all with a focus on the Scandinavian lifestyle.

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TRANSLATIONS

中文翻译 28: GET YOUR KICKS 选择你的专属运动鞋无论是从可持续性还是风格感上而言，瑞典的运动鞋都是领跑者，Rebecca Rhys-Evans在此为您详细介绍其中代表品牌称呼的方式有很多种：胶底鞋、训练鞋、篮球鞋、运动鞋、跑步鞋……不少国际品牌因这类鞋履构筑起名声。运动鞋具有惊人的灵活性，几乎可以和所有造型相搭配，无论是盛装打扮还是轻装出行，无论男女老少，社会名流、运动明星还是普通人，运动鞋都毫不偏袒，可以被广泛地穿着。正如 2019年 New Balance 990运动鞋的广告标语所描述的那样：“伦敦的超模和俄亥俄州的大叔都穿它！” 超越了运动这个根本属性，运动鞋已经成为了街头风格穿搭模式的一部分。和这个国家时装设计师巧妙打造低调风尚的手法一致，瑞典运动鞋品牌登上时尚舞台中心，吸引着大众的注意力。瑞典设计以其前卫造型、极高品质和强大的功能性赢得了经久不衰的声誉。鞋类品牌 Vagabond 的创意总监Marie Nilsson Peterzén表示“总体而言，斯堪的纳维亚设计因其不过时且具有前瞻性的特质被时尚界广为赞誉。”从家具上图: Vagabond 2019秋冬 Lexy

到服饰的各个领域，北欧国家的当代设计师在实践中彰显着前卫态度：关心环境、热衷于生产本地化、致力于推动性别平等（在 2018世界经济论坛评选的性别平等国家中，瑞典名列第三）。在时尚机构 Business of Fashion的一个访谈中，Eytys创始人 Max Schiller表示“ 服装鞋饰不应由性别来划定分类 ”。这种面向未来的思考角度，让瑞典运动鞋品牌打造出时尚前卫的鞋履产品，自然而然地在行业中掀起阵阵波澜。瑞典是世界上最环保的国家之一，相应地，消费者对瑞典品牌可持续性标准的期待比美国、亚洲和其他欧洲鞋类品牌更高。“消费者相信我们注重质量，支持可持续的生活方式。” Nilsson Peterzén如是说道。Vagabond庄重承诺采用有环保意识的生产方式，引进不含铬的皮革以防止过敏，使用经全球有机纺织品标准认证的再生聚酯纤维和棉料。他们的目标是在 2030年前减少 50%由货物运输而产生的二氧化碳排放量。品牌的 2019/20秋冬季鞋类系列款式丰富，为了强调运动鞋元素，Vagabond正在深入研究档案以开发Sprint的 2. 0版本。Sprint是一款有着极简主义外形和厚实外底的运动鞋，在上世纪 90年代首次被推出后，就成为了 Vagabond的标志款。 Eytys（与 80年代同音，ys的灵感来源自“ Y世代”）由 Jonathan Hirschfeld及其学校好友Max Schiller共同建立，他们结合了自己在商学院和著名瑞典品牌 Acne Studios的经验。品牌初创时只有一款鞋：名为“ the Mother”的男女皆宜的简单厚平底运动鞋。“这款鞋颇具气场，既非男性

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化也非女性化。穿着上的大胆比例能予人信心，就比如白色厚底的 the Mother。” Schiller对 Business of Fashion如是说道。 Eytys在 2013年推出时仅有 25家配货商，次年就达到了60家，包括 Dover Street Market， Colette和 LN- CC等精英商家。如今Eytys不仅拥有一长串的国际零售商，在斯德哥尔摩和伦敦的繁华地带各有一家店铺，还开发出成衣系列。当运动鞋达人和滑板穿搭街拍中频频出现 Angel这款鞋时，Eytys收获了巨大的关注度。 Angel是一款拥有厚底防水台的运动鞋，灵感来源于 90年代的徒步跑鞋。在时尚范畴中满足功能性需求，斯德哥尔摩的实用主义态度在这款登山靴风格鞋履上展现得淋漓尽致。然而，并非所有瑞典运动鞋品牌都致力于打造一双永恒的鞋款。2014年推出的品牌 Axel Arigato野心勃勃地计划每周发布不同的风格，来赢得这个变幻莫测的数字化世界。据创意总监Max Svärdh所言，品牌通过社交媒体和数字营销来扩充需求，截至 2019年 7月，品牌在 Instagram上累计达到50万粉丝，在第一年中配货商就遍布100多个国家。口口相传和即看即买模式为这个总是展望未来的运动鞋品牌带来了巨大的成功。Svärdh 将品牌定位为：不难企及的奢侈、深受街头文化影响、不聚焦于形象标识。在 Highsnobiety网站的采访中他将Axel Arigato 描述为概念寻找者的最佳选择，品牌旨在关注 “年轻人的思考方式以及他们对时尚的消费方式。从我们提供种类繁多的运动鞋款式中也能看出这一点，我希望将Axel Arigato视为人们购买新理念的目的

地。” 在一个充斥着宣传炒作的行业中，运动鞋获得了必备单品的地位，且通过限量、定制和奢侈品联名而令人心动。尽管运动鞋达人会将 Eytys的 Angel和 Axel Arigato的每周款式列入流行趋势，然而总体而言瑞典品牌并不太在意潮流，而是更注重轻松的、能够经受住时间考验的款式和质量。瑞典设计基于“少就是多”的理念，且坚信风格和品质可兼得。因此，如果您想要寻找持久耐穿、在时尚美学中融入可持续性的品牌时，您所需要的正是瑞典品牌。

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50: WHEN YOU SHOP THE WORLD, SHOP TAX FREE 畅购全球，尊享退税当您在全球顶级购物区中的30多万家商店消费时，环球蓝联购物退税服务（Global Blue Tax Free Shopping）为您节省购物开销。每年大约有两千六百多万名游客享用环球蓝联（Global Blue）的购物退税服务，何不加入他们的行列？您只需在购物时留意环球蓝联（Global Blue）的蓝星标志，或直接问询商家是否提供环球蓝联（Global Blue）退税服务，然后遵循以下简单的退税流程即可： 1. 购物消费无论您在哪里购物，请向商家索要环球蓝联退税表格（Global Blue Tax Free Form），并保存好购物票据。 globalblue.cn

2. 申领退税在您返程离境前，请前往海关柜台，出示退税表格和相关票据，获取海关印章，然后再到环球蓝联的退税点领取退税款。联系方式： taxfree@ globalblue. com +421 232 111 111 最低消费200瑞典克朗即可申请退税，能够节省高达19%的商品购买价。请注意：您收到的退税款是增值税减去环球蓝联的手续费。如果您选择现金退税，部分机场还将以退税申请表为单位收取现金退税手续费。

РУССКИЙ ПЕРЕВОД 28: GET YOUR KICKS ЗОВ УЛИЦ

Кроссовки шведских брендов лидируют в рейтинге самых экологичных и стильных. Ребекка Риз-Эванс рассказывает о том, на что стоит обратить внимание Кроссовки, сникеры, кеды: у них есть много названий, и благодаря им прославился не один бренд. Кроссовки – один из самых универсальных видов обуви, ведь их можно носить практически с любой одеждой: хоть строгой, хоть повседневной. Для них нет возрастных или социальных ограничений: кроссовки одинаково носят мужчины и женщины, молодые и старики, звезды эстрады, спортсмены, да и все кому не лень. Именно такой аргумент использовали New Balance в рекламе 2019 года, представив новую модель 990 с заголовком «Для супермоделей из Лондона и родителей из Огайо». Кроссовки давно уже перестали быть частью лишь спортивной культуры, и у многих ассоциируются в первую очередь с уличным стилем. Вторя скандинавским дизайнерам минималистам, популярные шведские бренды спортивной обуви также акцентируют внимание на сдержанном стиле. Шведская мода всегда отличалась прогрессивным подходом, высочайшим качеством и невероятной практичностью. Мари Нильссон Петерзен, креативный директор Vagabond, считает, что «скандинавский дизайн популярен во многом благодаря своему классическому и в то же время прогрессивному подходу к миру моды». Современные скандинавские дизайнеры независимо от сферы своей деятельности, будь то мода или интерьер, стараются шагать в ногу со временем: они всегда думают об экологичности производства, предпочитают инвестировать в местные предприятия и продвигают идеи гендерного равенства (Согласно данным Всемирного экономического форума 2018, Швеция занимает третье место в числе стран с наиболее развитой политикой globalblue.ru

гендерного равенства). В интервью Business of Fashion основатель Eytys Макс Шиллер заявил, что «не видит причин, почему одежда или кроссовки должны быть привязаны к мужскому или женскому полу». С учетом таких прогрессивных взглядов не удивительно, что шведские производители кроссовок так часто производят фурор в модной индустрии. Швеция – одна из самых экологически чистых стран в мире, и как результат потребители ожидают от шведских брендов более высоких эко-стандартов, чем от крупных обувных производителей Америки, Азии или Европы. «Люди доверяют нашему качеству и позиции в отношении эко-производства», – говорит Нильссон Петерзен. Vagabond продемонстрировал полную приверженность этичному производству, начав выпуск дубленной кожи без применения хрома, а также используя переработанный полиэстер и хлопок, сертифицированный, согласно Международному стандарту в области органического текстиля. Кроме того, к 2030 году за счет совершенствования логистики компания планирует снизить выбросы CO₂ в атмосферу на 50%. Обновляя свою обширную коллекцию обуви к сезону осень-зима 2019/20, Vagabond решили открыть архивные эскизы и выпустить кроссовки Sprint 2.0 в минималистском стиле и с массивной подошвой. Оригинальная модель впервые была представлена в конце 90х, и с тех пор стала визитной карточкой бренда. Марка Eytys (произносится как эйтис, что в переводе с английского значит «80е», а повторение буквы «y» отсылает к поколению Y) была основана школьными товарищами Джонатаном Хиршфельдом и Максом Шиллером, один из которых получил образование в сфере бизнеса, а второй успел набраться опыта в шведском модном бренде Acne Studios. Свое дело они начали с создания всего одной пары обуви – «Mother», простых кроссовок на платформе в стиле унисекс. «Деловой стиль power dressing не должен быть строго женским или мужским. Любой смелый и необычный образ придает чувство уверенности в себе, так же и в случае с кроссовками Mother и их характерной толстой подошвой», – заявил Шиллер в интервью Business of Fashion. В 2013 году, когда вышла на свет первая

коллекция Eytys, количество торговых точек, реализующих продукцию бренда, не превышало 25. Уже годом позднее эта цифра выросла до 60: список ретейлеров пополнился такими компаниями, как Dover Street Market, Colette и LN-CC. Сегодня бренд может похвастаться обширной дистрибьютерской сетью по всему миру, двумя фирменными бутиками, расположенными в престижных районах Стокгольма и Лондона, а также коллекцией прет-а-порте. Популярность Eytys резко возросла среди фанатов кроссовок (сникерхедов) и скейтбордистов после выхода кроссовок на толстой подошве Angel, вдохновленной туристической обувью 90х. Этот походный стиль подчеркивает утилитарный подход Стокгольма к практичной стороне моды. Однако отнюдь не все шведские производители кроссовок готовы черпать вдохновение в прошлом. Бренд Axel Arigato появился в 2014 году, в самый разгар цифровой эпохи, заявив о планах каждую неделю выпускать по новой модели. По словам креативного директора Макса Сварда, использование социальных сетей и цифрового маркетинга помогло бренду привлечь почти пол миллиона подписчиков в Instagram (на июль 2019) и расширить розничную сеть до 100 стран за первый год работы. Метод сарафанного радио в сочетании с розничной моделью «увидел – купил» позволили этому обувному бренду добиться немалых успехов. Свард называет свой бренд, созданный под влиянием уличной моды, люксовым, но в то же время доступным. В интервью Highsnobiety он описывает Axel Arigato как бренд для тех, кто хочет найти концептуальный образ. По его словам, коллекции передают «то, как мыслит молодежь, то, какой они видят моду. Это отражается в разнообразии моделей кроссовок, которые мы предлагаем. Я полагаю, что Axel Arigato – это то место, куда люди приходят в поиске нового стиля». В индустрии, которая держится на хайпе, кроссовки приобретают популярность и вызывают всеобщий ажиотаж за счет лимитированных коллекций, уникального дизайна и громких коллабораций. И хотя кроссовочные фанаты могут всегда быть в тренде с хитом Eytys Angel или эксклюзивом globalblue.ru

Axel Arigato, общая тенденция говорит о том, что для шведских марок важны не столько тренды, сколько классический, элегантный стиль и качество. В основу шведского дизайна положена философия «меньше значит больше» и утверждение о том, что форма следует за содержанием. Поэтому если вы думаете о приобретении стильных и долговечных кроссовок, созданных с применением экотехнологий, то шведские бренды как раз то, что вам нужно.

50: WHEN YOU SHOP THE WORLD, SHOP TAX FREE

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taxfree@globalblue.com +421 232 111 111 Потратьте минимум 200 крон и сэкономьте до 19% на стоимости покупок. Пожалуйста, примите к сведению, что конечная сумма возврата составит сумму налога (НДС) минус административная комиссия. В некоторых аэропортах при возврате наличными взимается комиссия за каждую Tax Free форму.

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