STOCKHOLM | 斯德哥尔摩 | СТОКГОЛЬМ
STOCKHOLM City Edition Spring/Summer 2019
SOUVENIR: take home an elegant Little Liffner handbag PERFECT TIMING: Stockholm is the ideal place to purchase your new watch
DISCOVER STOCKHOLM: our insiders’ guide to the luxury shopping highlights of the Swedish capital
PHOTO: XXXX
Flagship Stores STOCKHOLM, GREV TUREGATAN 14 COPENHAGEN , NY ØSTERGADE 4 COPENHAGEN AIRPORT , NYTORV PARIS , 4, RUE DU 29 JUILLET SINGAPORE, 03-08C TAKASHIMAYA S.C. S Y D N E Y, N S W, 8 9 M A R K E T S T R E E T
FOR STORE LOCATOR, VISIT
www
.OLE
LY N G G A A R D
. com
FINE JEWELLERY BY CHARLOTTE LYNGGAARD
LEGENDARY LUXURY.
PHOTO: XXXX
NK Fine Jewellery & Watches is the shopper’s natural destination of choice for exclusive watches and jewellery. We offer an extensive range of carefully selected international brands. We are proud to represent many of those, such as IWC, Cartier, Omega, Bulgari and Jaeger-LeCoultre. Exclusive to NK in Sweden are Messika, Pomellato, Damiani, Chaumet and Piaget. All perfect reasons to visit Nordiska Kompaniet.
NK FINE JEWELLERY & WATCHES MONDAY–FRIDAY 10AM–8PM. SATURDAY 10AM–6PM. SUNDAY 11AM–5PM. HAMNGATAN. +46 8 –762 80 00. NK.SE.
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EDITOR’S LETTER
Austria Barcelona Belgium Copenhagen Germany
أملانيا 德国 Германия Helsinki Area Holland Istanbul Italy Lebanon London Madrid Milan Oslo Paris
巴黎 Portugal Prague
Whether you are travelling for business or pleasure, we can help you discover the very best of this friendly Scandinavian capital, set in a beautiful waterside location. Stockholm has much to offer, as you’ll discover in our guide on page 42. Don’t miss our feature on finding your perfect new watch in Sweden (page 34) – and in this issue we also introduce the season’s most exciting new openings and products. SHOP is part of Global Blue, the Tax Free Shopping market leader that helps you save up to 19% when shopping in Sweden. We publish guides to the most prestigious destinations across the globe. Our international insider knowledge means we are ideally placed to tell you about the top global brands you’ll find in Stockholm. For the very latest information, scan the QR code on this page to head straight to our website, globalblue.com, and find everything you need to navigate the best shopping destinations on earth. For the ultimate travel companion, be sure to download the SHOP TAX FREE app – calculating how much you can save by shopping tax free has never been easier.
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CONTRIBUTORS ALEX ASFOUR
LUCINDA TURNER Lucinda Turner, SHOP’s fashion editor, studied linguistics at Queen Mary University of London before pursuing a career in publishing. Since graduating she has worked in the fashion departments of several titles, including Tatler, Condé Nast Brides and Marie Claire. globalblue.com
KATIE MUXWORTHY Katie Muxworthy, SHOP’s production editor, specialises in writing about fashion, lifestyle, food and music for various online and print publications. Originally from the north-east of England, Katie graduated with an honours degree in fashion communication and promotion, and now lives in east London.
JO WALKER Jo Walker, SHOP’s acting picture editor, worked in television before making the move into photography. She has worked for a number of print and digital titles, and as a freelance shoot producer and director. In her spare time she takes travel photographs and writes books for children.
ILLUSTRATION: ALEX ASFOUR
Alex Asfour has created this season’s cover illustration for SHOP Stockholm in his trademark graphic style. The image shows the city’s beautiful island landscape, punctuated with various fashion items. Boats dotted around the water were inspired by the local love of sailing. Alex’s other clients include Airbnb, Disney, Carnival Cruise Line and the Washington Post. Discover SHOP Stockholm and our other editions at issuu.com/globalblue.
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SHOP FLOOR E D I TO R I A L
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Editor-in-chief Emma Cheevers
Publisher James Morris
Deputy editor Sally McIlhone Cover illustrator Alex Asfour Production editor Katie Muxworthy Fashion editor Lucinda Turner Deputy fashion editor Fani Mari News editor Ginger Rose Clark Associate fashion and lifestyle editor Rebecca Rhys-Evans Chief sub-editor Hester Lacey Copy editors Katie Davis, Harriet O’Brien Picture editor Kirsty Andrews Acting picture editor Jo Walker Assistant picture editor Mónica R Goya Picture assistant Chris Bechtsudis Senior designer Aaron Carline Midweight designer Onur Unaltay Online managing editor Kirsty Welsh Assistant online editor Marina Nelson Associate online editor Emily Scrivener Social media strategy and branded partnerships manager Sufiyeh Hadian-Clarke
Chinese editor Yuan Fang Chinese production editor Junjie Dou Chinese online editor Yangzi Liang Assistant Chinese online editors Ye Ye, Luyue Zhang Chinese translator Chenguang Yi Russian editor Gary Ramazanov Russian communications assistant Elizaveta Kolesnikova Russian translator Teena Garnik Print Dane Consultancy Art director Fabio Gervasoni Senior designers Peter Darkin, Joanna Orchard Midweight designer Kiranjeet Kaur Junior designer Tatjiana Antoniou
G LO B A L B L U E S W E D E N Commercial director Sweden and Finland Casimir Ehrnrooth Sales manager Sweden Andreas Ebbesen Key account managers Daniella Fazel, Elin Grenås, Katarina Thelin Account managers Yasemin Bilir, Christopher Hedin, Vivi Sun, Sara Wahlby Global Blue Sverige AB, Västmannagatan 8, 111 24 Stockholm, +46 (0)8 5452 8440 info.se@globalblue.com Regional tourist office Stockholm Tourist Centre, Kulturhuset, Sergels Torg, 111 20 Stockholm
Creative services manager Steve Brown Studio production coordinator Inga Abramian Studio production assistants Chris Bigg, Joanna Dodge Head of digital Eamonn Leacy Digital data strategist Dian Liu Digital analyst intern Yunrong Kang Product manager Devesh Sankadecha Web developer Mohammed Hakiki Digital production assistant Linda Hau
Chief executive officer Jacques Stern SHOP is published by Global Blue Group headquarters Global Blue SA, Route de Crassier 7, CH-1262 Eysins, Switzerland Corporate registration number 5565726923 globalblue.com info@globalblue.com
Disclaimer: SHOP magazine is published by Global Blue Group. All rights reserved. Reproduction in whole or part is strictly prohibited. While every care is made to ensure all of the information is correct, Global Blue cannot be held responsible for any changes in information that may occur after publication. Global Blue shall not be liable for any damage, loss, injury or inconvenience arising out of, or in connection with, the contents of the guide. All rights reserved. ©2019 Global Blue
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CONTENTS CHECK OUT 18
NEWS 30
SHOP selects a standout piece from Stockholm this season
Seasonal updates on shops, services and new products
PRODUCTS 20
STOCKHOLM GUIDE 42
66
Maps and guides to the key shopping areas of Stockholm
SHOP WINDOW 28
ESSENTIALS 56
Discover Cartier’s first Scandinavian boutique, in the heart of Stockholm
How To Shop Tax Free The simple steps to saving money on your shopping
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SOUVENIR 66 The essential item to bring home
FEATURE PERFECT TIMING 34 Stockholm is cementing its place on the international watch market as a go-to destination to shop for top-quality timepieces, as Lucinda Turner reports
Above (from left): Triwa’s Aska watch range; the stylish Little Liffner Lady D bag
PHOTOS: (LEFT) FREDRIK ÖDMAN; (RIGHT) VIKTOR WRANGE
Key looks for the season, from fashion and footwear to jewellery and accessories
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A NOVEL IDEA Inspired by classic Swedish children’s book The Brothers Lionheart, the latest collection from Stockholm-based jeweller Maria Nilsdotter is filled with delicate items imbued with whimsy. The pictured Cherry Valley earrings, modelled on the cherry blossom trees seen on the cover of the 1973 edition of the novel, are a modern, feminine addition to any summer ensemble. A graduate of London’s prestigious Central Saint Martins school of art, Maria Nilsdotter founded her eponymous label in 2007. The Save up to 19% by shopping tax free, see page 56
brand’s Stockholm flagship in the stylish Östermalm district is the perfect place to spend an afternoon discovering golden treasures. lt Maria Nilsdotter Cherry Valley earrings, SEK 1,995 each, Maria Nilsdotter, Sturegatan 6, 114 35 Stockholm, +46 (0)8 611 9300, marianilsdotter.com FOR MAP GO TO PAGE 46
20 | P R O D U C T S
Marni bag, from SEK 14,000, NK, Hamngatan 18-20, 111 47 Stockholm, +46 (0)8 762 8000, marni.com
Burberry bag, SEK 14,800, NK Burberry, Hamngatan 18-20, 111 47 Stockholm, +46 (0)8 762 8332, burberry.com
SLEEK AND SIMPLE
Stick to a neutral palette and a minimalist Scandinavian-inspired aesthetic when investing in a new handbag this season
Max Mara bag, SEK 5,690, Max Mara, Birger Jarlsgatan 12, 114 34 Stockholm, +46 (0)8 611 1466, maxmara.com
Save up to 19% by shopping tax free, see page 56
Mulberry bag, SEK 12,980, Mulberry, Birger Jarlsgatan 17, 114 34 Stockholm, +46 (0)8 611 4688, mulberry.com
PHOTO: (GUCCI) GIUSEPPE D’AMBROSIO
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Prada bag, SEK 114,250, Prada, Birger Jarlsgatan 11, 111 45 Stockholm, +46 (0)8 660 5700, prada.com
Vagabond bag, SEK 600, Vagabond, Kungsgatan 33, 111 56 Stockholm, +46 (0)8 221740, vagabond.com
Tod’s bag, from SEK 40,000, NK, Hamngatan 18-20, 111 47 Stockholm, +46 (0)8 762 8000, tods.com
Louis Vuitton bag, SEK 55,000, Louis Vuitton, Birger Jarlsgatan 5A, 111 45 Stockholm, +46 (0)8 611 9200, louisvuitton.com
Celine by Hedi Slimane bag, SEK 24,500, Celine, Mäster Samuelsgatan 5, 111 44 Stockholm, +46 (0)10 220 3460, celine.com
Gucci bag, SEK 225,250, Gucci, Birger Jarlsgatan 1, 111 45 Stockholm, +46 (0)8 5450 0544, gucci.com
globalblue.com
22 | P R O D U C T S
Mango bag, SEK 499, Mango, Sergelgatan 2-4, 111 57 Stockholm, +46 (0)8 411 9200, mango.com
SUMMER
SUITING
Dress up a tailored two-piece with pared-back sandals and statement earrings for the long summer nights
Scotch & Soda jacket, SEK 1,899, Scotch & Soda, Mood Stockholm, Regeringsgatan 46, 111 56 Stockholm, +46 (0)8 611 1400, scotch-soda.com
Scotch & Soda trousers, SEK 999, Scotch & Soda, Mood Stockholm, Regeringsgatan 46, 111 56 Stockholm, +46 (0)8 611 1400, scotch-soda.com
Save up to 19% by shopping tax free, see page 56
Zara shoes, SEK 499, Zara, Drottninggatan 68, 111 21 Stockholm, +46 (0)8 5451 0150, zara.com
PHOTO: (BAG) STARP ESTUDI
Ole Lynggaard earrings, price on request, Ole Lynggaard, Grev Turegatan 14, 114 46 Stockholm, +46 (0)8 664 1155, olelynggaard.com
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Live refund tracking Refund Calculator Store locator Tax rates and rules
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24 | P R O D U C T S
Sandqvist backpack, SEK 1,195, Sandqvist, Jakobsbergsgatan 9, 111 44 Stockholm, +49 (0)7 6275 9080, sandqvist.com
Boss jacket, SEK 6,499, Boss, Biblioteksgatan 1, 111 46 Stockholm, +46 (0)8 611 4240, hugoboss.com
FASHION WITH FUNCTION
Embrace practical Swedish style with chunky trainers and a fresh, functional backpack
Gant jeans, SEK 1,399, Gant, Birger Jarlsgatan 15, 111 46 Stockholm, +46 (0)8 611 5656, gant.com
Save up to 19% by shopping tax free, see page 56
J Lindeberg trainers, SEK 2,300, J Lindeberg, Biblioteksgatan 6, 111 46 Stockholm, +46 (0)8 4005 0041, jlindeberg.com
PHOTO: (WATCH) KRONABY SWEDEN
Kronaby watch, SEK 3,990, Stjärnurmakarna, Sturegallerian, Stureplan 4, 114 35 Stockholm, +46 (0)8 611 1186, kronaby.com
shop, eat, treat and repeat Treat yourself at a shopping mall with a vivid mix of fashion, food and beauty. Enjoy free wi-fi and inspiring art pieces, relax in the outdoor gardens and browse through a unique range of shops and beauty salons along our indoor streets. Welcome to Mood Stockholm! REGERINGSG. 4 8 | NORRL ANDSG. 13 OPEN 10–19 | SAT 10–18 | SUN 11–17 MOODS TOCKHOLM.SE MOODS TOCKHOLM
WHEN FASHION MAKE YOU FEEL GOOD Welcome to KappAhl. We believe in fashion that makes you feel good about yourself. Just the way you are. Discover a wide range of timeless classics as well as this season’s must-haves in one of our many stores – or shop online at kappahl.com
S H O P O N L I N E AT K A P PA H L . C O M
SHOP WINDOW
In November 2018, Cartier opened a store in Stockholm, a momentous occasion since this is the French jewellery house’s first Scandinavian boutique. Fittingly, the interiors are inspired by Scandinavian design, with the use of natural materials such as wood echoing the beautiful Swedish landscape. The Nordic feel that runs throughout accentuates the beauty of Cartier’s jewellery; white wood and beige upholstery serve as a neutral backdrop for the area that Save up to 19% by shopping tax free, see page 56
is dedicated to diamonds. The boutique is divided into a main lounge and a library; it also features an area where guests can enjoy coffee, in true Swedish spirit. grc Cartier, Smålandsgatan 10, 111 46 Stockholm, +46 (0)8 5055 6600, cartier.com FOR MAP GO TO PAGE 48
PHOTO: XXXXXXX ALEXANDRE TABASTE
CARTIER ARRIVES IN SCANDINAVIA
Stockholm Birger Jarlsgatan 2 t. +46 8 611 3005
fabianafilippi.com
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BACK TO BASICS Founded in 2014, Swedish label A Day’s March focuses on the male wardrobe, creating simple, stylish, high-quality basics. Attention to detail is key for the brand and it also strives to be environmentally friendly. Its spring 2019 collection consists of a zip-through teddy jacket, a fleeceback sweater, cord shirts and a choice of overshirts, including one with a jumbo check in off-white, blue and mustard, and one made from thick wool. grc A Day’s March, Kungsgatan 3, 111 20 Stockholm, +46 (0)8 611 0020, adaysmarch.com FOR MAP GO TO PAGE 44
Jimmy Choo’s recently opened standalone boutique in Stockholm draws on Venetian style, with a façade clad in white Venetian pietra d’Istria stone, terrazzo flooring and velvet finishing touches. In this elegant environment, customers can immerse themselves in the world of Jimmy Choo and shop an offering that spans footwear, eyewear, fragrance and bags, including the pictured ruffle style (SEK 15,895). grc Jimmy Choo, Mäster Samuelsgatan 3, 111 44 Stockholm, jimmychoo.com Save up to 19% by shopping tax free, see page 56
PHOTO: (BOTTOM) KAREN BENGALL
A FOOTHOLD FOR CHOO
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ONE TO WATCH: BITE By Independent Thinkers for Environmental Progress, known as BITE, presents its third collection for spring/ summer 2019. The luxury womenswear brand was founded between Stockholm and London, where its atelier is located. Timelessness and craftsmanship are two defining traits of this brand, which operates with a sustainable outlook, using only natural fabrics certified as organic. The spring/summer collection is based around light colours, and features collaborations with artist Aisha Christison and jeweller Gala Colivet Dennison. grc NK, Hamngatan 18-20, 111 47 Stockholm, +46 (0)8 762 8000, bitestudios.com FOR MAP GO TO PAGE 49
DENIM CELEBRATION For spring/summer 2019, in celebration of the brand’s 25th anniversary, Filippa K has unveiled a special collection centred on denim. The Swedish brand’s first collection, for autumn/winter 1993, featured a stretch jean that was an immediate success. Looking back to these beginnings, Filippa K has created the FK Jeans collection, which takes inspiration from the 90s and the brand’s Swedish roots. Comprising nine styles, FK Jeans includes four jean cuts for women and one for men, jackets, a skirt and a shirt, all of which draw on the timeless appeal of denim. grc Filippa K, Grev Turegatan 18, 114 46 Stockholm, +46 (0)8 5458 8888, filippa-k.com FOR MAP GO TO PAGE 47 globalblue.com
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A GRACEFUL LOOK Acne Studios explores the concept of dance for spring/summer 2019, as creative director Jonny Johansson was inspired by the wardrobes of dancers at various stages throughout their day. Knitted bodies, transparent slip dresses, plissé trousers and voluminous blouses express the ideas of movement so often associated with the art form. Swan prints, drawings of famous opera houses and prints of dance company posters add further references to the world of dance. grc Acne Studios, Norrmalmstorg 2, Stockholm 111 46, +46 (0)8 611 6411, acnestudios.com FOR MAP GO TO PAGE 49
SECOND TO NONE This year IWC Schaffhausen introduced a new Spitfire line. Part of the brand’s Pilot’s Watches collection, the Spitfire watches are a tribute to the exceptional engineering of the British aircraft bearing the same name. The new line includes the pictured Pilot’s Watch Automatic Spitfire (SEK 50,500); this timepiece sees IWC Schaffhausen use a movement from its new 32000 calibre family in the Pilot collection for the first time. The black dial and green textile strap offer a look reminiscent of the plane’s cockpit colours. grc Nymans Ur, Biblioteksgatan 1, 111 46 Stockholm, +46 (0)8 5450 6160, iwc.com FOR MAP GO TO PAGE 47
Save up to 19% by shopping tax free, see page 56
IN BRIEF Stockholm recently welcomed the first standalone store of Swedish fashion brand Totême. Devised by model Elin Kling and her husband Karl Lindman, Totême is known for seasonless designs with a distinctly Scandinavian feel
SHOP WINDOW
STORY HEADING XXX XXX English. xx 中国的 Chinese
русский язык Russian
PHOTO: XXXX
Name Of Place, Address and Telephone website FOR MAP GO TO PAGE XX
Save up to XX% by shopping Tax Free, see page XX
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PER FECT TI M I N G Stockholm is cementing its place as a go-to destination to shop for top-quality timepieces, as Lucinda Turner reports
PHOTO: FREDRICK ÖDMAN
A
watch is an important purchase, whether you are looking for a luxury investment piece to be passed down through generations or a modern, more affordable quartz model that will become an invaluable asset in your day-to-day life. While countries such as Switzerland and Germany have been famed for their watchmaking for centuries, customers are now looking to Stockholm to provide watches at both ends of the spectrum. Why now? One answer certainly lies in innovation. New Swedish watch brands are determined to make their mark on a global scale. One such company is Daniel Wellington. Founded in 2011, it was the fastest growing business in Europe in 2017. Owned by Swedish entrepreneur Filip Tysander, the brand was named after a stylish
Rolex-wearing Englishman Tysander met while travelling in Australia. Daniel Wellington watches are sleek, simple and, above all, affordable, with models starting at SEK 899, but it is not just the watches that have turned the company into such a revolutionary brand. A clever social media strategy led by influencers is another key to its success. The brand’s 4.5 million Instagram followers and #dwpickoftheday hashtag (over 59,000 posts as of March 2019) have shaken up the watch industry and engaged a global audience of internet-savvy Millennials. Doing things differently is also the aim of Triwa, which stands for Transforming the Industry of Watches. As the name suggests, this Swedish brand stemmed from a desire to turn the business of watchmaking on its head.
Left: Triwa’s Aska range
36 | F E AT U R E
‘When we started in 2007, very few of our friends were wearing watches and the industry was too traditional,’ says Ludvig Scheja, Triwa creative director. ‘Being a new player in an old industry can sometimes be an advantage,’ he notes. ‘We’re not bound by traditions, which makes it easier for us to challenge them.’ The relationship between the brand and Stockholm itself is vital. Triwa clocks can be spotted around the city, as the brand is one of its official timekeepers. ‘We are good at trying new ideas here and we normally tweak them into something unique,’ says Scheja. ‘In a small city we’re always close to other industries and inspiration.’ Triwa’s minimalist designs and moderate, competitive pricing have
attracted fans across the globe. ‘Our biggest market today is Japan. We see a lot of our international customers coming to the store in Stockholm. It’s important for us to show them the brand in a physical way and to meet them,’ Scheja remarks. Despite the digitally focused nature of many Swedish watch brands, it seems that bricks-andmortar stores still play a vital role. ‘We’ve had our brand store at Torsgatan in Stockholm since 2014 and it really embodies our design values,’ says Ola E Bernestål, founder and creative director of Stockholm-based TID Watches. ‘The store has always been an extension of our office space as well as an important gathering place for friends and partners. Apart from meeting customers on
Above (clockwise from bottom): Ola E Bernestål, founder of TID Watches; the brand’s Stockholm store; the 19th-century clock outside the Rob Engström boutique
HAMNGATAN 37 / GALLERIAN.SE
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I’M NOT JUST A REGULAR MALL. T H E Y C A L L M E “ T H E M A L L .” I’ve been “The Mall” in Stockholm city for quite some time now. But lately, there’s been some changes at my place. I’ve actually had a total makeover. I’ve now expanded with new flagship stores like Kicks (Sweden’s makeup-mecca), along side my old friends such as Hollister and Nike still by my side. I also carry cafes and restaurants for every urge, and much more. Step inside and enjoy the new me. Welcome to Gallerian.
KICKS FLAGSHIP STORE / FOOT LOCKER / NIKE / HOLLISTER / ECCO LIFE / MEDIAMARKT / SUPERDRY / GATEAU / AND MUCH MORE
38 | F E AT U R E
a daily basis, we often arrange events and parties here.’ Like Triwa, TID has seen huge growth in its international customer base over the years. ‘The world is so interconnected these days, we’ve had a global focus since day one,’ remarks Bernestål. ‘Japan has always been our biggest market. I would say that the typical TID customer has an international approach; our key audience is not solely Swedish.’ While it is clear that young Swedish brands are doing an excellent job of increasing watch sales in Stockholm, that is only half of the story. Sweden has some of the highest VAT rates in Europe, so international customers can claim back up to 19% tax when shopping with Global Blue (in Switzerland, the home of watchmaking, this refund is 7.7%). This rate has seen luxury watch sales grow into one of the top
categories for refunds in Sweden, meaning an ever-growing market for watch retailers. Established in Stockholm since 1832, the Rob Engström watch boutique sees floods of international visitors coming through the doors to purchase Swiss watches from the likes of Rolex and Patek Philippe. Although the store sits at the luxury end of the market, the diversity of the watches available in Stockholm is seen as a positive by Daniel Moberg, CEO of Rob Engström. ‘Since wristwatches are more popular today, we see many new brands starting in the watch industry, especially in the entry price range from €100 to €500. We can thank Apple Watch and Daniel Wellington for this. These brands help to grow the interest around watches in general.’ Jonathan Stenberg, head of sales and marketing at the Rob Engström store in the centre of Stockholm, estimates that
Above (clockwise from bottom left): Rob Engström boutique and workshop; two Daniel Wellington timepieces
around 30% of clients are international visitors, depending on the season. ‘Many customers travel to Sweden because it feels safe to make their watch purchase in our shop,’ he says. Among cities with a population under five million, Stockholm was rated the fourth safest by the Economist’s Safe Cities Index 2017 and second safest in Europe behind Amsterdam, making it easy to see why the city appeals to visitors planning an expensive purchase. The market focus has changed over the past decade. ‘Much younger people buy luxury watches today, both men and women – 10 years ago, younger people tended to buy only fashion watches,’ says Stenberg. Sebastian Hill, assistant store manager of Nymans Ur 1851, another Stockholm-based luxury watch boutique, identifies a shift away from high-complication watches. ‘Today it is not necessarily a specific complication the customer Above: Nymans Ur 1851 luxury watch boutique
is looking for, it is iconic models such as the Rolex Day-Date, the Audemars Piguet Royal Oak, the Tank Louis Cartier and the JaegerLeCoultre Reverso,’ he says. Nymans Ur’s newly launched Rolex shop-in-shop is proving a draw for visitors both local and international, alongside its exclusive offerings from A Lange & Söhne, Audemars Piguet, Breguet, Blancpain and Vacheron Constantin. Yet while big international names and appealing savings draw customers to Nymans Ur, there is still a sense of Swedish style. ‘It is no accident that brands like IWC are so popular in Sweden,’ says Hill. ‘We tend to like the less-is-more design.’ Whether you’re looking for a budgetfriendly model that you’ve spotted on Instagram or a timepiece that will last a lifetime, it seems that Stockholm now has a horological offering to suit every customer; there’s never been a better time to buy
PHOTO: JOHAN ANNERFELT
40 | F E AT U R E
IN STYLE SINCE 1906
MAN: ACNE, ALAN PAINE, ASPESI, BALLY, BARBA NAPOLI, BARBOUR, BUTTERO, CARUSO, CHURCH’S, CIRCOLO 1901, CORNELIANI, DONDUP, DRAKE’S, EDUARD DRESSLER, EMPORIO ARMANI, ETON, GANT, GRAN SASSO, HANSEN & JACOB, HILTL, HUGO BOSS, JACOB COHËN, J LINDEBERG, L.B.M. 1911, LUIGI BIANCHI MANTOVA, MASON’S, MOORER, MORESCHI, OSCAR JACOBSON, POLO RALPH LAUREN, STENSTRÖMS, STRÖMS, TAGLIATORE, TIGER OF SWEDEN, UBR, M.FL.
WOMAN: ACNE, AHLVAR GALLERY, BALLY, BARBOUR, BUSNEL, CAMILLA THULIN, CAROLINE SVEDBOM, CINZIA ROCCA, COCCINELLE, COLMAR, COMMA, DVF, DYRBERG/KERN, EMPORIO ARMANI, FTC, FURLA, GANT, GRETA, HUGO BOSS, J.LINDEBERG, LAUREN, LIU JO, MASON’S, MAX MARA, MORRIS, PENNYBLACK, POLO RALPH LAUREN, RAFFAELLO ROSSI, REPEAT, RODEBJER, ROSEMUNDE, STENSTRÖMS, TED BAKER LONDON, TIGER OF SWEDEN, UBR, VALERIE, M.FL.
KUNGSGATAN/SVEAVÄGEN • STROMS.COM FOLLOW US ON INSTAGRAM AND FACEBOOK @STROMSMANANDWOMAN
42 | S TO C K H O L M G U I D E
STOCKHOLM BI
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45
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S H O P | 43
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RIDDA RGATA N
Svenskt Tenn This interior design haven offers textiles, ceramics, wallpaper, lighting, furniture - and one of the city’s prettiest cafés. Svenskt Tenn, Strandvägen 5, 114 51 Stockholm, +46 (0)8 670 1600, svenskttenn.se
2
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globalblue.com
Franks Ur Purchase a luxury watch that will last a lifetime in this boutique; brands available include Glashütte Original, Parmigiani, Omega and Breitling. Franks Ur, Drottninggatan 39, 111 51 Stockholm, +46 (0)8 100718, franksur.se
3
VASA MUSEUM
MUSEUM OF FAR EASTERN ANTIQUITIES
Naturkompaniet Fans of the great outdoors can pick up top clothing and accessory brands here, including Fjällräven, Sandqvist and Patagonia. Naturkompaniet, Kungsgatan 26, 111 35 Stockholm, +46 (0)8 241996, naturkompaniet.se
1
Mood Stockholm Visit this mall to find the coolest Nordic and international brands, including American Vintage, Scotch & Soda, Samsøe & Samsøe and Daniel Wellington – then pause for refreshment in one of its welcoming cafés or restaurants. Mood Stockholm, Regeringsgatan 48, 111 47 Stockholm, moodstockholm.se
4
44 | S TO C K H O L M G U I D E
Kungsgatan
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P.30
● ITTALA RÖRSTRAND
● A DAY'S MARCH ● SNUSBUTIKEN
Chokladfabriken
● L'OCCITANE
● BO CONCEPT
● MORAKNIV
● ADLIBRIS
● NOA NOA ● TELE2
● TIMBERLAND
● MIELE
● INDISKA
● SOVA
NOR RLAN DSGATAN NATURKOMPANIET ●
PANDURO ● SMARTEYES ●
ALEWALDS ●
● PHONECARE.SE
● ROYAL DESIGN/ RUM21
● DIGITAL INN ● SALT
● HÖÖKS HÄSTSPORT
● BARBOUR
● ECCO ● VAGABOND
N
● TRIUMPH
● TELE2
● LÖPLABBET
M A L M SK IL L N A DS G ATA
SAMSUNG ●
NORRØNA ●
THE NORTH FACE ●
NATURKOMPANIET ●
REGERING SGATAN JERNS ● RIZZO ●
HAGLÖFS ● ● CALI THULE ● ELGIGANTEN ●
STADIUM PULSE ●
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● JUS DESIGN SYNSAM ●
RJ
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Restaurant
JA KO BSBER GSG ATAN
Featured In This Issue
Café
Non-Global Blue Retailer
Global Blue Retailer
L Ä S T M A K A R G ATA N
O X T O R G S G ATA N
G
K U N G S G ATA N
K U N G S G ATA N
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S H O P | 45
Drottninggatan North
G ATAN
M L A RG ATA N
SHOCK ●
TEGNÉRGATAN
DROTTNINGGATAN
STOCKHOLM OBSERVATORY
Drottninggatan South
● BIG & TRENDY ● SMYCKES VERKSTADEN ● PÄLS ● PISTILL ● TAJ MAHAL ● FANNY MICHEL
KAMMAKARGATAN
BRYGGARGATAN INDISKA ● DIN SKO ● STADIUM ● INTERSPORT ● CLAS OHLSON ● BROTHERS ● KAPPAHL ● AFOUND ● ARKET ●
BEYOND RETRO ● SWEEF ● ● WHYRED SELECTION ● RODEBJER
MÄSTER SAMUELSGATAN
● SYNOPTIK
● FEET FIRST
Åhléns
BARNHUSGATAN
● LJUDMAKARN
KLAR AB ERG SG ATAN
● ZOE
BR LEKSAKER ● FRANKS UR ●
● CHINA ● WACKO
JERNS ● ECCO ● SALT ● SYNOPTIK ● HOLLAND & BARRETT ● LAGERHAUS ●
● SALT MEN
OLOF PALMES GATA ● BOOKBINDERS DESIGN
NICOLE ●
● MAKE UP STORE
TIARA DESIGN ●
LINDEX ●
Espresso House
APELBERGSGATAN
● CITY OPTIK STOCKHOLM ● SIDEN CARLSSON ● G-STAR ● DESIGNTORGE T
CARLINGS / BIK BOK ●
KUNGSGATAN
WEEKDAY ● MQ ● ALBREKTS GULD ● HOLLAND & BARRETT ● ESPRIT ● VERO MODA/JACK & JONES ●
● ZARA HOME ● RIVER ISLAND ● TELENOR ● HAPPY SOCKS ● WILHELM PETTERSSON ● ZARA ● ACCENT ● SALT ● STEP IN WATCH CENTER ● VERO MODA ● DRESSMANN ● GULDFYND ● HALLBERGS GULD ● UR & PENN ● SYNSAM ● H&M
Place Of Interest
● ROB ENGSTRÖM ● CARLINGS ● DRESSMANN
VATTUGATAN
FLYING TIGER COPENHAGEN ●
● AMANDAS ● FACE
SWEDISH SOUVENIRS ●
HERKULESGATAN
GAMLA BROGATAN
M Ä STER SAM U ELS GATAN
Shopping Centre/Mall
ARATUNNELN
TWILFIT ● LUSH ● FLASH ● GLITTER ● CUBUS ●
MQ ●
● PHARMACY ● BENGANS ● VILLERVALLA
JA KO BS G AT AN LE MIRAGE ● STYLE COUNCIL ● BOK & BILD ● ROYAL HOME ● NORDIC DESIGNS STOCKHOLM ●
F R E D S G ATA N
DROTTNINGGATAN
B RYGGARG ATA N
● KICKS
DROT TNINGGATAN
MANHATTAN ● JOY ● APOTEKET UGGLAN ● PANDORA ● THE BODY SHOP ● BUTTERICKS ● JC ● SCORETT ●
● CUBUS
KL
SALT ● FACE ●
D ROTT NINGGATAN
DROTTNINGG ATA N
CARAT ●
● H&M HOME ● H&M ● UR & PENN
● KARAMELLAFFÄR ● J-SHOP MÅLERÅS ● FLAGSHIPSTORE ● STYLE COUNCIL
● FREDSGATAN 5
46 | S TO C K H O L M G U I D E
Humlegårdsgatan & Sturegatan H
P.18
NYB
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Östermalmstorg
LEK S JEN SAK S ØR SA N SD B AH ORG D ● L ST EN ● RÖ M●
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SELECTED STORES IN STUREGALLERIAN: 1064 Björk & Berries
LIP
PA
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GATA N LÄSTMAKAR
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BRA ●D HEG IS I ATA NR N ED ●R NIN DE AIN G I SY S 'S A ●M CC E AU SSO RIT ZW AR ER IDE ● FO RS S ●P GR E AN HA V TU GE RM LA REG A C ATA CY SK ● N IND ●O TEH EEP FFI US CE ● ET DE J AV PO A● T MA ●A JOR R S GAT ● P MST A N NY ● L RÊ T À RONG BRO GAT ● T OA K E P O R T ER ELE AN NO R
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RR
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STU R EG ATA N
UM ●E ● M T O N LEGÅ RDS ARI AN GAT ILS AN DO TTE R
STO RGA TAN
HIGH
Global Blue Retailer
Non-Global Blue Retailer
PHOTO: CARL BENGTSSON
Womenswear brand High concentrates on practicality and beauty in everyday life. Creating pieces that are feminine and functional, designer Claire Campbell utilises quality fabrics to sculpt her designs to a model that ensures all details – such as pockets, lengths and draping – suit the fast-paced lifestyle of a working woman. For spring/ summer 2019, the collection is inspired by a Japanese garden. Campbell has not shied away from colour; expect to find bomber jackets in fuchsia pink PVC and satin, technically embroidered Japanese lotus flowers and a sportswear element introduced by tech fabrics and features such as neoprene, water-repellent camouflage and hi-vis stripes. High, Birger Jarlspassagen, Birger Jarlsgatan 9, 111 45 Stockholm, +46 (0)8 679 8500, high-everydaycouture.com Shopping Centre/Mall
Featured In This Issue
S H O P | 47
Bibliotekstan TWIST & ● TANGO PATRIK AF ● FORSELLS
STUREPLAN CASHMERE ●
RG
BITTE KAI RAND ● ANNE HOLTBLAD ● ● FILIPPA K P.31 TRIWA ● ● SKULTUNA CASALL ● ● SVEA ZETTERBERG COUTURE ● OLE LYNGGAARD ● COPENHAGEN STUREOPTIKERN ● ● LUXURY WATCHES
ER JA RL SG
H&M HOME ● & OTHER STORIES ●
JUPITER ●
GATA N
● SANDRO
MAC ●
● LA CHEMISE ● ORIFLAME CONCEPT STORE
Story Hotel ● TIGER OF SWEDEN ● BY MARLENE BIRGER ● RALPH LAUREN
MICHAEL KORS ● AN U EL SG AT ● PA US E ST ER SA M
MÄ
ER JA RL AN AT
NYB ROG ATA N
SG
BÅGAR & GLAS ●
RID DAR GAT AN
RG
COS ● ● BURBERRY HIGH ● ● HESTRA NILSON ● J LINDEBERG SHOES ● ● HOUDINI ● BO BERGGREN URHANDEL GEORG JENSEN ● ● MQ P.32 NYMANS UR ● ● SYNSAM FACE ● SEPHORA STOCKHOLM ● ● FILIPPA K ● NIVIDAS HUGO BOSS ● GATA N ● WHYRED SM ÅL AN DS
ATAN
MAKEUP STORE ● VELO & OXYGEN ●
Ling Long RIDDARGATAN 12 ●
BI
NO RR LA ND SG
GIANNI ●
● HEMTEX SOVRUM
● EFVA ATTLING
● INTERFLORA SAND ● Mood KAPLANS ● ● BIANCHI Stockholm ● HOLLYWOOD MAC ● TOTEM ●
Eataly Food Court
● BALMUIR
EV
S GATA N EKAN SGTAT B LIO T EK BI BL IOBI
JA KO BS BE RS
KAVAT ●
● TOMMY HILFIGER
● MASAI STOCKHOLM SAMSØE & ● EYECENTER SAMSØE ●
VANS ●
RE
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GR
RÖHNISCH ●
GA TA N
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● LINSEN ● EYTYS
TU
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BI
KU N G S G
Sturegallerian Mall
● ZARA
PK-Huset
Norrmalmstorg
Nybrogatan GA TA N ● GWEN
THE CASE ● FACTORY
● VILLEROY & BOCH
● GABUCCI DONNA
● ESTHER
● NEWHOUSE EIVY FLODIN ● PARFUMERI E
Hotel
● OSKA
Place Of Interest
● SCAMPI
● HOBBS
Restaurant
● ÖSTERMALM S OPTIK
● GABUCCI
● MARZIO
SIBYLLEGATAN
HUMLEGÅRDSGATAN
SKOAKT IEBOLAG ET ●
NORDIS KA GALLER IET ●
TWILFIT ●
RIDDARGATAN
JERNS ●
SANDBE RG ● PRINCE GENTLE MAN SHOP ● SYNSAM ● FOOTLIG HT ● ÅKE FALK URHAND EL ●
FIRED EARTH ●
NYBROGATAN
NYBROGATAN
48 | S TO C K H O L M G U I D E
HACKETT If you’re shopping for men’s fashion, casual or formal, quintessentially British brand Hackett offers a host of options for every occasion. Each piece is designed with the modern gentleman in mind: classic, comfortable and stylish. From seasonal essentials such as trainers, swimwear and shirts to timeless formalwear pieces including blazers and pocket squares, Hackett has you covered. Discover a full range of accessories, including tech and pieces for the home, an array of travel bags, and a collaboration with Aston Martin. In-store services are second to none, with personal tailoring options that cover embroidery, embossing and bespoke cufflinks. There’s also a series of events throughout the season, including a gin and jazz party with Aston Martin and a personal tailoring event where customers can make an appointment to enjoy a consultation with Hackett’s head of tailoring. Hackett, Mäster Samuelsgatan 1, 111 44 Stockholm, +46 (0)8 611 0170, hackett.com
Bibliotekstan Birger Jarlsgatan, Jakobsbersgatan Mäster Samuelsgatan & Smålandsgatan ●
LA
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Norrmalmstorg
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Featured In This Issue
PHOTO: DANIEL AHLBERG
SM ÅL AN DS
AR
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Non-Global Blue Retailer
●
●
MO NC LE R ●
● MARIMEKKO
GATA N SM ÅL AN DS PK-Huset
Global Blue Retailer
MÄ
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●
BI
GATA N
RL JA ER RT IER ● R G P.28 CA
●
HO PE ●
RO DE BJ ER
● CÉ LIN E
H& M HA PP Y ME N ● ● SO CK S RF YM ER I ● CO W PA TO AX EL AR IGA GA LLE RY ● SW EDI SH HAS BEE NS ●
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NO RR LA ND SG
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NO RR LA ND SG
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M Ä ST
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● AB CD
GATA N
TAANN GAAT EKSSG IO TTEK BIBBLLIO BI
ELVI NE ●
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GATA N ÖSTERMALMSTORG JA KO BS BE RS T-BANA GA NT ●
JA KO BS BE RS
Metro
BI B LIO T EK S
MULBERRY ●
S H O P | 49
Hamngatan & Norrmalmstorg
MASSIMO DUTTI ●
PK-Huset
Norrmalmstorg
EDBLADS ● ZA RA ●
ACNE ● STUDIOS P.32
H A MN GATAN
AN HA M NG AT
P.31 & 66 ● UN IQ LO
N
WETTERLING GALLERY
IN
● XX L AL ● DE SI GU 'S VI CT OR IA ● SE CR ET
ATAN
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SELECTED STORES IN GALLERIAN: Daniel Wellington Kicks Newbie at Kappahl Swarovski Twilfit
BE RG SJ ÖL ● DR AK EN S ● NE SS IM
PO LA RN O. PY RE T ● SA IL RA CIN G ●
UR & PE NN ● VO LT ●
KR ON S ●
NK
GATA N
● MARIMEKKO
LD ●
H& M ●
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Gallerian
SM ÅL AN DS
HA LLB ER GS GU
SELECTED STORES IN NK: Hunkydory NK Access NK Juvelsalong NK Beauty NK House Of Dagmar NK Bags & Accessories NK Travel Essentials NK Nordic
NK FINE JEWELLERY & WATCHES In February this year, department store Nordiska Kompaniet, known as NK, opened a new, exclusive fine jewellery and watches department. It stocks the largest selection of jewellery and timepieces in Sweden, including brands exclusive to NK. The list of labels includes Messika, Pomellato, Damiani and Chaumet for jewellery, and IWC, Cartier, Omega and Piaget for watches. There’s also a wide selection of bridal jewellery to entice those browsing for that special day. The Place Of Interest
Shopping Centre/Mall
carefully curated styles guarantee there is a piece for every person. Thanks to the world-class levels of service offered at NK, the staff ensure that every customer request is met with well-grounded expertise and professionalism. NK Fine Jewellery & Watches, NK, Hamngatan 18-20, 111 47 Stockholm, +46 (0)8 762 8000, nk.se
50 | S TO C K H O L M G U I D E
Västerlånggatan CL EM ON TIN
●
●
CT OR Y ● LE AT HE R FA ED EN ● LIT TL E SW ED ISH CL AS SIC SWEN IR ● SO UV
● OL D TO WN
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Tourist Information
52 | S TO C K H O L M G U I D E
Götgatan
Sankt Paulsgatan, Hökens Gata & Högbergsgatan GÖTGATAN
K&US ● DIGITAL INN ●
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WOODSTOCKHOLM ●
CORNELIA ● WEBB
HÖGBERGSGATAN
ÖGBERGSGATAN
MÄSSINGMÄSTER GRANIT PRESS STOP DESIGNTORGET ASPIRE BY CHOKE
HÖGBERGSGATAN
HÖGBERGSGATAN
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MARITZA ● SAMIRAS UNDERKLÄDER ● GUDRUN SJÖDÉN ●
ÖSTGÖTAG ATAN
● REFERENCE AUDIO ● SÖDER BOKHANDEL
GÖTGATAN
DEZZO ● HOUSE OF WATCHES ●
SVARTEN SG ATA N
GAMESHOP ● SKIVHÖGEN ●
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● MONKI ● WEEKDAY GÖTGATSBACKENS ● HÄLSOKOST ● FILIPPA K ● PHARMACY ● TELE2
● KRISTALLRUMMET
● GLITTER
H Ö K E N S G ATA ● BUTIKEN REPUBLIKEN
● THE BODY SHOP
GÖTGATAN
LUSH ● G26 ● SYNOPTIK ● IITTALA ● GÖTA UR & SMYCKEN ● BON SHOE ● DEDICATED ● GINA TRICOT ● ORDNING & REDA ● CARLINGS ● BIK BOK ● 3●
GÖTGATAN
SANKT PAULSGATAN
● FACE STOCKHOLM ● SNEAKY STEVE ● J LINDEBERG ● TYGVERKET
● RABALDER ● FRÖKEN SÖT ● TWIST & TANGO
GREEN LACES ● STYLEIN ●
SANKT PAULSGATAN
● JASCHA ● HATTBAREN ● GULDSMEDJAN
FOLKUNGAGATAN
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FOLKUNGAGATAN ELECTROLUX HOME ● JOHN PELLE SPORT ● SMART EYES ● DRESSMANN ● DETAILS ●
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Adam & Albin offers simple, contemporary cooking based on traditional Swedish fare, prepared using only the best ingredients. The restaurant offers two choices: the five-course Green Menu, which allows the diner to select each course individually, or the 10-course Blue Menu. If the latter is chosen, everyone at the table must partake. Intriguingly unconventional presentations include a dessert of cake disguised as an artichoke, with ‘leaves’ made of almonds. Alternatively, order a drink at the bar, where you can also enjoy a selection of dishes. A unique gastronomic concept makes Adam & Albin a must-visit. Adam & Albin, Rådmansgatan 16, 114 25 Stockholm, +46 (0)8 411 5535, adamalbin.se
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STOCKHOLM QUALITY OUTLET STOCKHOLM QUALITY OUTLET Less than half an hour from the city centre, Stockholm Quality Outlet is the perfect place to spend a day shopping. With over 70 stores offering more than 160 brands, it’s one of the best places to shop designer labels in Sweden.
HOW TO GET THERE
Stockholm Quality Outlet, Flyginfarten 4, 17738 Järfälla, +46 (0)8 5221 8241, qualityoutlet.com
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By car From Stockholm take the E18 north towards Enköping and take the exit signposted Barkarby commercial S. The journey takes around 25 minutes. There is plenty of free parking.
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Take the commuter train from Stockholm Central to Barkarby. Bus 550 will take you from the station to the Barkarby commercial centre stop, where the outlet is located.
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Hugo Boss Tommy Hilfiger Espresso House Didriksons Samsøe & Samsøe Guess Calvin Klein Nike Björn Borg Timberland Norrøna Odd Molly G-Star Raw Ecco
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STORE DIRECTORY
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Outlet Of Brands Vagabond Bergans of Norway Home & Cook Pompdelux The Shirt Factory Nudie Jeans Samsonite Delicato Villeroy & Boch Rizzo Accent Puma Mangal Kolgrill JC J Lindeberg MNO Sport Outlet Gant
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Body Shop Newhouse Abecita Acne Studios Sand Lacoste Twilfit Peak Performance Jerem Ur & Smycken Skechers Hollies Le Creuset Dr Martens Levi’s Houdini Lexington Haglöfs
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Golf Outlets Pop-up store Headspot Clarks Wayne’s Coffee Five Seasons Filippa K Company’s Saint Tropez Happy Socks Eton Hunkemöller John Henric By Malene Birger Hope Röhnisch Fourfield/Barbour
7O S TO R ES • 16 O B R A N D S 20 MINUTES FROM STOCKHOLM CIT Y
30-70% stockholm quality outlet
lower prices!
W E E K D AY S 1 0 – 2 0 • W E E K E N D S 1 0 – 1 8 • Q U A L I T Y O U T L E T. C O M
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WHEN YOU SHOP THE WORLD, SHOP TAX FREE Global Blue Tax Free Shopping brings you savings on the purchases you make at over 300,000 stores across the world’s best shopping districts. So why not join the 26 million travellers who shop tax free with Global Blue every year? Simply look for the blue star or ask for Global Blue, and follow our easy process.
1. Shop
Refund Office details
Wherever you shop, ask for a Global Blue Tax Free Form and remember to keep your receipts.
Stockholm Arlanda Airport Terminal 2, Menzies Aviation, landside Terminal 5, landside, next to information desk
2. Claim When you’re heading home, at your point of departure visit customs to get your receipts approved, before collecting your refund at one of our Refund Offices.
Göteborg Landevetter Airport Information desk, Departure Hall Malmö Sturup Airport Exchange, Departure Hall
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Home of Scandinavian design Designtorget is the destination for new and contemporary Scandinavian design and the place to discover design treasures, crafts & innovations by Swedish design talents, craftsmen and innovative entrepreneurs. Unique products made by small scale producers and new design to modern Scandinavian brands, gifts and souvenirs, all with a focus on the Scandinavian lifestyle.
www.designtorget.com
@designtorget
#designtorget
Kulturhuset, Sergels torg | Sthlm Central Station | Kungsgatan 52 Arlanda Airport, Terminal 5 | GÜtgatan 31 | Fridhemsplan, Västermalmsgallerian
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中文翻译
34: PERFECT TIMING 完美时刻 斯德哥尔摩正在强化自己在国际腕 表 市场上的地位，成 为了选购高品质时 计的热门目的地，Lucinda Turner报 道 选购腕 表 是 一 件重要 的事 — — 无论 您 物 色 的 是 一 件 要 传承数代 的 投 资 性奢 侈品，还是 风 格摩登、价 格 适中、将在 您 的日常生活中成 为 宝贵资产的石 英 表 款。虽 然瑞 士 和 德国等国 家制表 业 的盛名已流传数百年之久，但 如 今人 上图: Triwa的Aska系列腕表
们 都开始期 待 斯德哥尔摩出品的这两类 腕 表 佳 作。 为什么是 现 在 ？答案 之一显 然就 在于 创 新。许 多成 立不久 的瑞 典腕 表品牌 都 决心 在 全 球 舞台上 绽 放 光 彩，诞 生于2011年 的Daniel Wellington就 是其中之一。2017年，这 家品牌 被评选为欧 洲 成长 最 快 的公司。该 公司属 瑞 典企 业 家 Filip Tysander所有，而品牌 的名称 则 来自Tysander在 澳 大 利 亚 旅行 时遇 到的一 位 戴 着劳力士（Rolex）腕 表 的时髦 英国绅 士。 Daniel Wellington的腕 表 时髦而简约，最 重要 的是，价 格 也 相 对适中，定价仅 899瑞 典 克 朗起；但 是，让 该 公司变 成 这 样 一家 革命 性 品牌 的并不只 是 腕 表而 已。以意见领袖为
照片: FREDRIK ÖDMAN
TRANSLATIONS
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扫描二维码，订阅环球蓝联官方微信。接收最 新的购物和退税信息。追踪和管理您的退税， 获取在线客服及其他退税服务。
主导，巧妙 的 社 交 媒 体 策 略 是 Daniel Wellington成 功 的另一 个关 键。该品牌 在 Instagram上 的450万 粉 丝 和 # dwpickoftheday（dw每日优 选）的 标 签（ 截 至 2019年1月已有5. 8万条 动态）让 整 个腕 表行业为之一 振，并 深深 吸引了世界 各地 的 零 零后网民。 力求改变 现 状、用 不同的方 式做事 也 是Triwa的宗旨— — 这是 Transforming the Industry of Watches（改变 腕 表行业）的 首字母 缩写。顾名思义，这 家 瑞 典品牌 起源于 一 个用 不同的方 法 做事 的愿 望。“2007年 我们创 业 的时 候，我们 的朋友中很 少有人 佩 戴手表，这个行业 太传 统 了。”Triwa的创 意 总 监 Ludvig Scheja说 道， “ 我们 并 没 有很 悠久 的制表 传 统。作为 一 个 古老行业中的新 玩 家，有 的时候 这 也可以是 一 种 优势。我们 并不受 传 统 的束 缚，所以我们 就 更容易 挑 战传 统。” Triwa和 斯德哥尔摩 之间的关系是 至关 重要 的。城中到处都 可以看到Triwa的时钟， 该品牌 就 是 这 座城 市 的 官 方计 时员之一。“ 我们 很 擅长在 这 里尝 试 新 的想法，我们 通常 会将它们加以改 进，打造出独一 无二的东 西。”Scheja说 道， “ 在 这 样 一座小 城 市里，我 们 时刻 都 与其他 行业和创 作灵 感 保 持 近 距 离接 触。”Triwa的 极简主义设 计 和 极具竞 争 上图: TID Watches 创始人Ola E Bernestål
力的适中定价 吸引了全 球各地 的关注者。“如 今 我们 最大 的 市 场 是日本。我们 看到了许 多顾 客从世界 各地 来到斯德哥尔摩 的商店。对 我们 而 言，以实体 的形式 展 示品牌、与顾客见面是 非常 重要 的。”Scheja评论 道。 虽 然 许 多瑞 典腕 表品牌 都 注 重 数 字 化，但 实体商店仍 然 扮 演 着重要 的角色。“我们2014 年 就 在 斯德哥尔摩 的 Torsgatan设 立了品牌商 店，它真正体 现了我们 的设 计价值。”斯德哥 尔摩品牌 TID Watches的创 立者 和创 意 总 监 Ola E Bernestål说 道， “ 门店一直以来 都是我们 办 公空间的延伸，也是我们与朋友、合作伙伴 聚会 的重要场所。除了日常 接 待顾客之外，我 们 还 经常 在 这 里安 排 各种 活 动 和 派 对。” 和 Triwa一样，TID在 过去的几 年中吸引了 大 量 的国际顾客。“如 今 世界 各地如 此 相 互 连 通，我们 从 第一 天 起 就 放 眼全 球。” Bernestål 评论 道， “ 日本一直 是我们 最大 的 市 场。我想 说，典 型 的 TID顾客 有着 一股国际范 儿；我们 的主要 受 众不 单 单是 瑞 典人。” 很 显 然，这些 年 轻 的瑞 典品牌成 功 地促 进 了斯德哥尔摩 的腕 表 销 量，但 到这 里故事还只 说了一 半。瑞 典 的增 值 税 率高居 欧 洲 前列，所 以国际顾客 使用 环 球 蓝 联 购 物 时，可 获 取 最高 19%的退 税（在 腕 表之乡瑞 士，退 税 率为 7.7% ）。得 益于 这一 比率，奢 侈腕 表 销售成 为了瑞 典退 税 最多的品类 之一；对于腕 表零售商 而 言，这 就 意 味 着 一 个日益增 长 的 市 场。 1832年创 立于斯德哥尔摩 的 Rob Engström腕 表 精品店 接 待 了无数国际游客于店中选购 劳力士 和百达 翡丽（Patek Philippe）等 瑞 士名牌 腕 表。 虽 然 该 店定位于高端 奢 侈 市 场，但 其 首席 执 行官 Daniel Moberg认为，斯德哥尔摩 腕 表 市 场 的多元 性有着积极 的意 义。“如 今手表 越 来 越受 欢 迎，我 们 看到腕 表行业有许 多新 的品牌创 立 起 来，尤 其是在100欧 元 至 500欧 元 的入门级 价 格 区间里。我们应该为此而感谢Apple Watch 和 Daniel Wellington。这些品牌 帮助 激 发了人们 对腕 表 的兴趣。” Jonathan Stenberg在 斯德哥尔摩 市中心的 Rob Engström商店 担任 销售和 市 场主管，他估 计 约 30%的顾客都是国际游客，各 个季度 略有 不同。“许 多顾客 特意 来到瑞 典，因为他们觉 得 在 我们 的商店里 选购腕 表很 放心。”他如 是 说 道。在《经济 学人》评选 的2017年 城 市安 全
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指 数 排 行中，斯德哥尔摩在 人口低 于500万的 城 市中高居第四，在 欧 洲 仅次于 阿姆斯 特 丹；由此不 难 看出为什么 这 座城 市 能 吸引众 多游客 前来 选购昂贵 的腕 表。 在 过去的十 年中，市 场 的焦点改变了。“ 今 天的许 多年 轻 人都 会购买奢 侈腕 表，男 生 和 女生都 有— — 但十 年 前 的年 轻 人 更倾向 于购买 时尚类 表 款。” Stenberg说 道。 Sebastian Hill在另一家 斯德哥尔摩 奢 侈 腕 表 精品店 Nymans Ur 1851担任助 理 店铺 经 理，他 发 现市 场 的注 意力正 从高级 复杂功 能 腕 表 逐渐转 移。“如 今顾客 寻 找 的不一定是 某一 种 特定 的复杂功 能，而是 像劳力士的 Day- Date、爱 彼（Audemars Piguet）的Royal Oak、卡 地 亚（Cartier）的 Tank Louis Cartier 和 积 家（ Jaeger- LeCoultre）的Reverso这 样 的 标 志性 表 款。”他说 道。Nymans Ur最 近 推出
的劳力士店中店广受当地 居民和国际游客 的 关注，同时 该 店 还 提 供 来自朗 格（A Lange & Söhne）、爱 彼、宝玑（Breguet）、宝铂 （Blancpain）和 江诗 丹 顿（Vacheron Constantin）等品牌 的独 家 精品。这些国际知 名大 牌 和 令人心动 的 折扣优 惠 不断 吸引着顾 客来到 Nymans Ur，但 瑞 典风 格 的魅力同样 不 容小 视。“万国（IWC）这 样 的品牌 在 瑞 典如 此热门绝 非偶 然。”Hill说 道， “ 我们 都 喜 欢‘ 少即是 多’的设 计。” 无论 您 是 物 色曾在 Instagram上 看到过 的 价 格 适中的表 款，还是 一枚可以戴一 辈子 的 奢 侈 时计，在 如 今 的斯德哥尔摩 每 一 位 顾客 都能寻到一 款 适合自己的腕 表。现 在 就 是前 来 选购 的最 佳 时 机。
56: WHEN YOU SHOP THE WORLD, SHOP TAX FREE 畅购全球，尊享退税 当您 在 全 球 顶 级 购 物区中的30多万家商店消费 时，环 球 蓝 联 购 物 退 税 服务（Global Blue Tax Free Shopping）为 您 节省购 物 开 销。 每 年大 约有两千六百多万名游客 享用 环 球 蓝 联 (Global Blue）的购 物 退 税 服务，何 不加入他们 的行列？您只需 在购 物 时留意 环 球 蓝 联 (Global Blue）的蓝 星标 志，或 直 接问询 商家是 否 提 供 环 球 蓝 联（Global Blue）退 税 服务，然后 遵 循以 下简单 的退 税流程即可： 1. 购物 消费 无论 您 在 哪里购 物，请向商家索要 环 球 蓝 联 退 税 表格（Global Blue Tax Free Form），并 保存 好购 物票 据。 2. 申领 退 税 在 您 返 程离境前，请 前往 海 关柜台，出示 退 税 表格和 相 关票 据，获 取 海 关印章，然后再到 环 球 蓝 联 的退 税 点领 取 退 税 款。 联 系方式： taxfree@ globalblue. com +421 232 111 111 最低消费200瑞典克朗即可申请 退 税，能 够 节省 高达19%的商品购买 价。请注 意：您收到的退 税 款 是 增 值 税减去环 球 蓝 联 的手 续费。如 果您 选 择 现 金 退 税，部 分机 场 还将以 退 税申请 表为单 位收取 现 金 退 税手 续费。
上图: TID Watches精品店
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РУССКИЙ ПЕРЕВОД 34: PERFECT TIMING УДАЧНОЕ ВРЕМЯ
Стокгольм покоряет мировой рынок часовых механизмов и быстро превращается в важное направление для тех, кто ищет хорошие часы, – рассказывает Люсинда Тернер Часы – это серьезное приобретение. И неважно, что именно вы покупаете – дорогую и солидную вещь, которую будете передавать по наследству, или более доступную и современную кварцевую модель, идеальную Сверху: часовой бутик Nymans Ur 1851
для повседневной жизни. Часовая сфера Швейцарии и Германии известна уже несколько веков. А теперь взоры ценителей устремлены на Стокгольм, который способен удовлетворить запрос на любой хронограф. Почему же именно сейчас? Отчасти дело, разумеется, в новаторстве, с помощью которого молодые бренды уверенно заявляют о себе в мировом масштабе. Хорошим примером может послужить компания Daniel Wellington: она была основана в 2011, а уже в 2017 – признана самой быстрорастущей компанией в Европе. Она принадлежит шведскому предпринимателю Филипу Тюсандеру, а название получила в честь стильного англичанина и обладателя часов Rolex, которого Тюсандер встретил во время путешествия по Австралии.
ФОТО: JOHAN ANNERFELT
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Часы Daniel Wellington стильные, лаконичные и, самое главное, доступные: отдельные модели стоят всего от 899 SEK. Помимо самих часов, на успех компании повлияла и продуманная стратегия работы в социальных сетях под руководством влиятельных блогеров. У бренда 4,5 миллионов подписчиков в Инстаграме, а хэштег #dwpickoftheday (более 58 000 постов к январю 2019) взбудоражил всю часовую индустрию и стал ключом к сердцам миллениалов, живущих в Интернете. Встряхнуть индустрию и все сделать по-своему – такие цели ставит перед собой шведский бренд Triwa. Это название расшифровывается как Transforming the Industry of Watches – «Преображение часовой индустрии». Креативный директор Людвиг Шейа комментирует свой подход так: «В 2007 году, когда мы только начинали, часы носили лишь немногие наши друзья, а сама индустрия была слишком старомодной. В то же время в Швеции нет большой истории часового дела. А быть новым игроком в старой индустрии – это порой преимущество. Мы не связаны традициями, поэтому нам легче бросать им вызов». Triwa поддерживает дружественные отношения со Стокгольмом и стал одним из официальных часовщиков, поэтому в городе то и дело можно увидеть их часы. «Мы постоянно пробуем здесь новые идеи, и часто это выливается в нечто необычное, – подчеркивает Шейа. – В нашем компактном городе мы всегда рядом с другими индустриями и источниками вдохновения». Минималистский стиль и умеренные цены сделали Triwa популярным во всем мире: «Наш самый большой рынок сегодня – в Японии. Да и в наш магазин в Стокгольме всегда приходит много иностранных покупателей. Нам кажется очень важным показывать им бренд вживую и лично общаться с ними», – подчеркивает Шейа. Шведские бренды не мыслят себя без digital-среды. Однако физические магазины по-прежнему играют для них важную роль. «Мы открыли фирменный магазин в Torsgatan в Стокгольме в 2014 году, и он по-настоящему воплощает все наши ценности в дизайне, – поясняет Ола Е Бернесталь, основатель и globalblue.ru
креативный директор стокгольмской марки TID Watches. – По сути, это расширение нашего офисного пространства и важное место встречи с друзьями и партнерами. Каждый день мы принимаем здесь наших клиентов, а также часто устраиваем мероприятия и вечеринки». Как и Triwa, TID чувствует, насколько возросло количество иностранных покупателей в последние годы: «В наши дни мир пронизывают взаимосвязи, и в какой-то момент мы стали работать для всей планеты. Самым большим рынком сбыта для нас всегда была Япония. Более того, я бы назвал покупателя TID космополитом, так что наша ключевая аудитория – далеко не только шведы», – отмечает Бернсталь. Молодые шведские бренды, бесспорно, прекрасно справляются с продажами часов в Стокгольме. Но это только часть всей истории. В Швеции один из самых высоких НДС в Европе, и иностранные покупатели могут вернуть до 19% от стоимости, совершая покупки с Global Blue. Для сравнения, в Швейцарии, родине часового дела, возврат составляет 7,7%. Благодаря высокому проценту хорошие часы стали одной из самых популярных категорий для возврата налога в Швеции. В часовой бутик Rob Engström, основанный в Стокгольме в 1832 году, туристы приезжают за швейцарскими часами Rolex или Patek Philippe. Он работает в дорогом сегменте, однако CEO компании Даниэль Моберг считает, что часовому рынку Стокгольма разнообразие идет на пользу: «Наручные часы приобретают все большую популярность. Поэтому мы наблюдаем так много новых брендов, особенно в ценовом сегменте от 100 до 500 евро. Можно поблагодарить Apple Watch и Daniel Wellington за это. Ведь именно они подогревают интерес к часам в целом». По оценкам Йонатана Стенберга, который возглавляет отдел продаж и маркетинга в Rob Engström, около 30% посетителей магазина – иностранцы, и этот процент варьируется в зависимости от сезона: «Многие клиенты специально едут в Швецию, потому что доверяют нам». Стокгольм занял четвертое место в рейтинг самых безопасных городов с населением до пяти миллионов Safe Cities Index 2017 журнала Economist и второе место
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именами и привлекательными предложениями бутик не забывает и о шведском стиле: «Неслучайно такие бренды, как IWC, очень популярны в Швеции. Все же нам близок минималистский дизайн», – говорит Хилл. Предпочтения могут быть разными, от бюджетных часов из Инстаграма до статусных хронометров, которые будут служить вам вечно. В Стокгольме найдутся часы для каждого, и это лучший момент для такого важного приобретения.
56: WHEN YOU SHOP THE WORLD, SHOP TAX FREE
СОВЕРШАЯ ПОКУПКИ ПО ВСЕМУ МИРУ, СОВЕРШАЙТЕ ИХ С TAX FREE
в Европе, после Амстердама. Неудивительно, что шведская столица становится все более привлекательной для тех, кто планирует дорогостоящую покупку. Рынок тоже изменился за последнее десятилетие: «Сейчас молодые люди покупают роскошные часы, причем и мужчины, и женщины. А всего 10 лет назад молодые люди предпочитали только модные часы», – отмечает Стенберг. Себастиан Хилл управляет стокгольмским бутиком часов Nymans Ur 1851 и отмечает, что покупатели все меньше интересуются сложными механизмами: «Теперь клиенты далеко не всегда ищут конкретное усложнение в часах. С большей вероятностью они интересуются культовыми моделями, такими как Rolex Day-Date, Audemars Piguet Royal Oak, Tank Louis Cartier или Jaeger-LeCoultre Reverso». Ассортимент Nymans Ur составляют эксклюзивные предложения от A Lange & Söhne, Audemars Piguet, Breguet, Blancpain и Vacheron Constantin, а также недавно открывшийся «магазин в магазине» Rolex. И это не может не привлекать ценителей хронометров – как местных, так и иностранных. За громкими Сверху: часы Daniel Wellington
Услуги Global Blue Tax Free Shopping позволят вам сэкономить на покупках в более чем 300 000 магазинах, расположенных в самых лучших шоппинг районах мира. Так почему бы не присоединиться к 26 миллионам путешественников, совершающих покупки Tax Free с Global Blue каждый год? Просто найдите голубую звезду или спросите о Global Blue и следуйте нашим несложным инструкциям. 1. В магазине
Где бы вы ни совершали покупки, попросите Tax Free форму Global Blue и сохраните чеки. 2. При выезде
Возвращаясь домой, в пункте отправления, пройдите к таможне для того, чтобы заверить ваши чеки для получения возврата в одном из наших офисов. Контакты:
taxfree@globalblue.com +421 232 111 111 Потратьте минимум 200 крон и сэкономьте до 19% на стоимости покупок. Пожалуйста, примите к сведению, что конечная сумма возврата составит сумму налога (НДС) минус административная комиссия. В некоторых аэропортах при возврате наличными взимается комиссия за каждую Tax Free форму.
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styles. With a loyal following of fashion editors and influencers across Sweden and beyond, a Little Liffner bag is a perfectly poised reminder of your time in Stockholm. lt Little Liffner Lady D bag, SEK 4,250, NK, Hamngatan 18-20, 111 47 Stockholm, +46 (0)8 762 8000, littleliffner.com FOR MAP GO TO PAGE 49
PHOTO: VIKTOR WRANGE
LADYLIKE LUXE
Senator Cosmopolite
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09.08.2018 17:29:09
NICOLE KIDMAN’S CHOICE