SHOP Switzerland AW17

SWITZERLAND | 瑞士 | ШВЕЙЦАРИЯ | ‫سوي رسا‬

SWITZERLAND Luxury Edition Autumn/Winter 2017/18

EXPLORE SWITZERLAND: discover the country’s unmissable sights and stores with our essential guide

Save time, pre-order online

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EDITOR’S LETTER Athens & Thessaloniki Austria Austrian Alps Barcelona Belgium Berlin Cologne Copenhagen 捷克 Düsseldorf Frankfurt French Riviera ‫أملانيا‬ 德国 Германия Gothenburg Hamburg Helsinki Area Holland

Welcome to Switzerland

Istanbul Italy Japan Lebanon London Madrid Milan Munich Oslo Paris 巴黎 Portugal Prague Rome SE Finland Singapore Stockholm Stuttgart Switzerland Vienna Чехия

Emma Cheevers /GlobalBlue/GlobalBlueRu @GlobalBlue

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ILLUSTRATION: ISAAC BONAN

Whether you are travelling for business or pleasure, we can help you discover the very best of this spectacular country. Switzerland has much to offer, as our guide on page 40 reveals. Readers who appreciate luxury timepieces will enjoy our feature on Swiss watch houses (page 28), and in this issue we also highlight some of the country’s leading chocolatiers (page 36). SHOP is part of Global Blue, the Tax Free Shopping market leader that helps you save money when shopping in Switzerland. We publish guides to over 40 destinations across Europe and Asia. Our international insider knowledge means we are ideally placed to tell you about the top global brands you’ll find in Switzerland. For the very latest information, visit globalblue.com. Be sure to sign up for your free SHOP TAX FREE Card – the simplest way to shop tax free without filling in Tax Free Forms by hand, and enjoy exclusive members-only discounts and promotions too: visit globalblue.com/join.

CONTRIBUTORS

Sufiyeh Hadian-Clarke SHOP’s acting online managing editor Sufiyeh Hadian-Clarke enjoys travel, adventure and, of course, shopping. Having worked with WGSN, F Tape and the Rake, she has wide experience in the fashion industry. globalblue.com

Beth Druce Beth Druce is a fashion and luxury writer and creative consultant. Armed with an MA from Central Saint Martins, she began her career at GQ magazine, before heading to Europe to explore the world of horology.

Lucinda Turner Lucinda Turner, SHOP’s acting fashion editor, studied linguistics before pursuing a career in publishing. She has worked in the fashion departments of several titles, including Tatler, Condé Nast Brides and Marie Claire.

ILLUSTRATION: NATHALIE LEES; PHOTO: (MIDDLE) MÓNICA R GOYA

Nathalie Lees Nathalie Lees created this season’s cover illustration for SHOP Switzerland. Her bold and witty style is perfectly showcased by this striking image, in which a chic woman shows off an elegant dress that has been fashioned out of a luxury wrist watch ‒ one of products for which the country is most renowned. Nathalie’s previous clients include the BBC, the New York Times and Marks & Spencer. Discover SHOP Switzerland and our other editions at issuu.com/globalblue.

SHOP FLOOR E DI TOR I A L

PU BL ISH I NG

Editor-in-chief Emma Cheevers

Publisher James Morris

Deputy editor Sally McIlhone Cover illustrator Nathalie Lees Contributor Beth Druce Production editor Katie Muxworthy Production assistant Julia Spaeth Features editor Hannah Lewis Fashion editor Ximena Daneri Acting fashion editor Lucinda Turner Assistant fashion editor Fani Mari Fashion and lifestyle writer Rebecca Rhys-Evans

Chinese editor Yuan Fang Associate Chinese editor Junjie Dou Chinese online editor Qingya He Assistant Chinese online editor Yangzi Liang Chinese translator Chenguang Yi Russian editor Anastasia Kyle-Langley Russian editorial assistant Karina Starobina Russian translators Teena Garnik, Gary Ramazanov

Chief sub-editor Hester Lacey Copy editors Katie Davis, Claire Gervat, Harriet O’Brien

AVP business development manager Patrice Janet

Online managing editor Kirsty Welsh Acting online managing editor Sufiyeh Hadian-Clarke Assistant online editor Marina Nelson Associate online editor Emily Scrivener Human resources and office assistant Anjali Kapoor

Marketing manager Michael Mauerhoff Marketing coordinator Ralph Wutscher Global Blue, Zürichstrasse 38, CH-8306 Brüttisellen, Switzerland

Print Dane Consultancy Commercial editor Ruairidh Pritchard

Senior artworkers Aaron Carline, Hayley Moseley Artworking assistants Shirley Lau, Onur Unaltay

Managing director Ronald Christen

Arabic editor Haneen Malaeb

News editor Ginger Rose Clark

Picture editor Kirsty Andrews Assistant picture editors Grace Bird, Katie Byrne Senior picture assistant Mónica R Goya Picture assistant Selina Tan

GLOBA L BLU E SWITZER LAND

Art director Fabio Gervasoni Senior designer Yuese Shi Junior designer Kiranjeet Kaur Creative services manager Steve Brown Studio production assistant Inga Abramian Marketing intern Joanna Dodge Digital production assistant Linda Hau Production assistant Chris Bigg Head of digital Eamonn Leacy Digital campaign manager Iwona Wlodarczyk Digital data analyst Dian Liu Digital marketing manager Anastasia Budieva Product manager Devesh Sankadecha Developer Mohammed Hakiki Project manager Elisabeth Schloemmer

Chief executive officer Jacques Stern SHOP is published by Global Blue Group headquarters Global Blue SA, Route de Crassier 7, CH-1262 Eysins, Switzerland Corporate registration number 5565726923 globalblue.com info@globalblue.com

Disclaimer: SHOP magazine is published by Global Blue Group. All rights reserved. Reproduction in whole or part is strictly prohibited. While every care is made to ensure all of the information is correct, Global Blue cannot be held responsible for any changes in information that may occur after publication. Global Blue shall not be liable for any damage, loss, injury or inconvenience arising out of, or in connection with, the contents of the guide. All rights reserved. ©2017 Global Blue

018.0217076

A shopping experience of a different kind Visit us in Zurich, Geneva, Bern, Lucerne, Lausanne, Basel, St. Gallen and Marin

CONTENTS PAGE

PAGE

PRODUCTS

FEATURE

ESSENTIALS

Check Out SHOP selects a standout piece from Switzerland this season Products Key looks for the season, from fashion and footwear to jewellery and accessories

EXPERIENCE 36

NEWS 20

Shop Window One store not to be missed in Switzerland News Seasonal updates on shops, services and new products In Store… …with Pierre Brunschwig of Bongénie Grieder, which has 17 shops across the country

Masters Of Time A fine Swiss timepiece is the ultimate in luxury. Beth Druce discovers the newest releases from the leading brands

Sweet Treats From classic truffles to innovative confections made with peppercorns, Switzerland’s reputation as a haven for chocolate lovers is well deserved. Hannah Lewis discovers some of the best makers

How To Shop Tax Free The simple steps to saving money on your shopping

TRANSLATIONS 53 中文翻译 54 Русский Перевод 57

SOUVENIR 58

The essential item to bring home

GUIDE 40

Maps and guides to Switzerland’s top shops and destinations

Above (from left): IWC Schaffhausen watches are created with meticulous attention to detail; Sprüngli’s exquisite chocolates are handmade

BOUTIQUES GENEVE • LUZERN • ZURICH • ZERMATT

hublot.com

BIG BANG UNICO

CH ECK OUT

QUALITY TIME Alongside its launch of the Connected Modular 45 watch, Swiss timepiece brand Tag Heuer has released its first luxury kit. This magnificent presentation box has three drawers containing the new watch, a ceramic bezel and a choice of a brown leather or black rubber strap. It is a fitting case for the impressive timepiece, which is an Save money by shopping tax free, see page 52

exquisite example of Swiss watch design. Combining tradition and innovation, the Connected Modular 45 has the appearance of a sophisticated classic chronograph timepiece and the technology and connectivity of a smartwatch. It is powered by the skeleton Heuer 02T movement, is water resistant to 100m and has 65-hour battery life. Tag Heuer has worked closely with

Google, Intel and Android to provide the best software and performance technology; Bluetooth, Wi-Fi and GPS are just some of the features that the watch offers. rre Tag Heuer luxury kit, CHF17,900, Tag Heuer, 9 rue Robert-CĂŠard, 1204 Geneva, +41 (0)22 818 7272, tagheuer.com FOR M A P GO TO PAGE 48

GENF LUZERN ST. MORITZ ZÜRICH

14 | P R O D U C T S

APRÉS SKI

With a statement jacket and accessories, dare to be different in your snow wear this season

1. Moncler jacket, CHF1,860, Moncler, Storchengasse 8, 8001 Zürich, +41 (0)43 497 2030, moncler.com

3. Swatch watch, CHF60, Swatch, 19 rue du Mont Blanc, 1201 Geneva, +41 (0)22 900 2210, swatch.com

2. Etro boots, price on request, Etro, Via Maistra 15, 7500 St Moritz, +41 (0)81 834 9910, etro.com

4. Tommy Hilfiger hat, CHF55, Tommy Hilfiger, Bahnhofstrasse 24, 8001 Zürich, +41 (0)44 210 2626, global.tommy.com

Save money by shopping tax free, see page 52

5. Diesel backpack, CHF399, Diesel, 27 rue Croix d’Or, 1204 Geneva, +41 (0)22 310 6858, diesel.com

PHOTOS: (3) SWATCH LTD.; (4) ACCOOPER NEG & PRINT; (5) YLENIA ZAMPIERON/OFFICINAFOTOGRAFICA.EU

S H O P | 15

MOUNTAIN WARRIOR Tackle the elements without compromising your style, thanks to warm accessories and protective eyewear 1

1. Mykita + Tim Coppens sunglasses, CHF99 each, Götti und Niederer, Mühlenplatz 1, 6004 Lucerne, +41 (0)41 410 3838, myktia.com 2. Parajumpers jacket, CHF798, Parajumpers, Sihlstrasse 17, 8001 Zürich, +41 (0)44 211 6955, parajumpers.it

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3. Escada scarf, CHF399, Escada, 112 rue du Rhône, 1204 Geneva, +41 (0)22 311 0252, escada.com

4. Gant boots, CHF199, Manor, 6 rue de Cornavin, 1201 Geneva, +41 (0)22 909 4699, gant.com

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EXCELLENT EXTRAS From stylish stationery to contemporary cologne, make sure all your accessories are on-point this season

1. Sennheiser Momentum headphones, CHF219, Digistore, 21 rue de la Coulouvrenière, 1204 Geneva, +41 (0)22 329 2288, sennheiser.com

3. Hugo Boss hat, CHF79, Boss, Kapellgasse 8, 6004 Lucerne, +41 (0)58 576 4050, hugoboss.com

2. Hackett London phone case, CHF99, Hackett, Paradeplatz 4, 8001 Zürich, +41 (0)44 211 0077, hackett.com

4. Beoplay speaker, CHF249, Hi-Fi Mathys, Bahnhofstrasse 22, 6003 Lucerne, +41 (0)41 210 1080, bang-olufsen.com

Save money by shopping tax free, see page 52

5. Bally backpack, CHF875, Bally, 47 rue du Rhône, 1204 Geneva, +41 (0)22 310 2287, bally.com

PHOTOS: (3) FOTOGRAFIE FREI; (4) JEPPE SØRENSEN; (5) BALLY

S H O P | 17

6. Hermès pen, CHF1,300, Hermès, 9 rue du Rhône, 1204 Geneva, +41 (0)22 819 0719, hermes.com

8. Tod’s belt, price on request, Tod’s, Bahnhofstrasse 32, 8001 Zürich, +41 (0)43 422 8422, tods.com

7. Comme des Garçons Floriental eau de parfum, 50ml, CHF109, Globus, Schweizergasse 11, 8001 Zürich, +41 (0)58 578 1111, comme-des-garcons-parfum.com

9. Apple Macbook, from CHF1,479, Apple, 14 rue de Rive, 1204 Geneva, +41 (0)22 318 0300, apple.com

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10. Furla document wallet, CHF165, Globus, 48 rue du Rhône, 1204 Geneva, +41 (0)58 578 5050, furla.com

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EFFORTLESSLY CHIC 2

Ensure elegance for every evening ensemble with playful prints and stylish statement shoes 1

1. Max Mara dress, CHF395, Max Mara, Kornmarktgasse 2, 6004 Lucerne, +41 (0)41 410 0737, maxmara.com

3. Chanel Rouge Coco lipstick, CHF48.90, Chanel, 34 rue du Marché, 1204 Geneva, +41 (0)22 316 1170, chanel.com

2. Stone Paris earrings, CHF3,182, Kunz, 23 quai des Bergues, 1201 Geneva, +41 (0)22 731 0920, stoneparis.com

4. Dolce & Gabbana bag, price on request, Dolce & Gabbana, Bahnhofstrasse 10, 8001 Zürich, +41 (0)43 497 3504, dolcegabbana.com

Save money by shopping tax free, see page 52

5. Zara shoes, price on request, Zara, Bahnhofstrasse 66, 8001 Zürich, +41 (0)44 210 0742, zara.com

#BoggiGentlemanStyle

A GENTLEMAN DOES NOT TALK. JUST ACT. - Rule 67 -

boggi.com

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SHOP WINDOW

TRAVEL IN STYLE Swiss brand Hanro has opened its first airport store. The new shop is in Zürich Airport’s Airside Center, one of Switzerland’s largest shopping spaces. The brand is a leading producer of luxurious lingerie, nightwear and loungewear and its newly Save money by shopping tax free, see page 52

opened boutique offers a wide selection of its products for both men and women. More than 27 million passengers pass through Zürich Airport every year and the shop is perfectly situated for the frequent traveller who values effortless

elegance. The understated luxury of Hanro’s quality garments is sure to have a wide appeal. js Hanro, Airside Center Level 2, Zürich Airport, Flughafenstrasse, 8302 Kloten, +41 (0)79 439 5375, hanro.com

GENEVE

R U E D U R H Ã&#x201D; N E 112

S T. M O R I T Z

V I A M A I ST R A 17 E S C A DA . CO M

+ 41 2 2 3110 252 + 41 81 8 34 85 8 6

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ELEGANT ASPREY British luxury house Asprey prides itself on an exquisite product range of jewellery, timepieces, leather goods and more. Available in early December, this season’s handbag collection, designed in association with Katie Hillier, looks to Kenya’s scenery for inspiration and has a colour palette of earthy hues and bright tones. Look out for new additions such as the Taylor and Taylor Mini styles, as well as updates on favourites. The Wiltshire shoulder bag (CHF4,350), as seen here in ginger bullskin, now features three compartments and an adjustable strap, making it a great daytime choice. grc Asprey, Via Serlas 35-37, 7500 St Moritz, +41 (0)81 833 3880, asprey.com FOR M A P GO TO PAGE 49

KEEP WATCH Officine Panerai has introduced a new timepiece to its Luminor Marina collection. The Luminor Marina 1950 3 Days Automatic is enhanced with a steel bracelet made of links that echo the bridgeshape of the device protecting the crown. The new bracelet is sturdy yet lighter than previous models and is paired with a lightweight case. The watch’s black dial has beige markers that are luminous in the dark. In keeping with Officine Panerai’s heritage, the watch can be used underwater: the 42mm model is water resistant to 10 bar, while the 44mm version can withstand 30 bar. grc Officine Panerai, 19 rue du Rhône, 1204 Geneva, +41 (0)22 818 6644, panerai.com FOR M A P GO TO PAGE 46

Save money by shopping tax free, see page 52

S H O P | 23

IN THE MIX The pairing of masculine and feminine styles is integral to Brunello Cucinelli’s collection for the coming season. The new designs feature military references and soft punk influences, which are given a luxurious and delicate look through embroidery, furs, tulle skirts, feathers and metallic highlights. Knitwear, skirts and trousers in colours ranging from beige, azure and olive green to grey, gold and pale pink are at the centre of the collection, which pays tribute to nature and colourful landscapes. Accessories such as caps, chunky boots and stylish gloves add the perfect finishing touches. js Brunello Cucinelli, Bahnhofstrasse 36, 8001 Zürich, +41 (0)43 497 3530, brunellocucinelli.com FOR MAP GO TO PAGE 42

PHOTO: (LEFT) RICHARD VALENCIA PHOTOGRAPHY

STEP TO IT This season Jimmy Choo’s collection of men’s shoes explores the idea of past style codes being broken and reinvented, with British band the Clash and the concept of contrasting aesthetics serving as inspirations. The autumn/ winter season sees the brand presenting Milo rigger boots for the first time. Made of halfshearling and finished with transparent commando soles, the Milo in Sport Calf with Shearling (CHF895) looks great paired with denim. Other striking styles include knitsock trainers and the Lee satchel, inspired by a bag used by the grandfather of creative director Sandra Choi. grc Jimmy Choo, 30 rue du Rhône, 1204 Geneva, +41 (0)22 310 7680, jimmychoo.com FOR M A P GO TO PAGE 46

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IN BRIEF No trip to Switzerland would be complete without a visit to Free Shop. With an offering that spans fragrance, beauty products, timepieces, leather goods and more, this is an ideal place to find gifts and souvenirs

24 | N E W S

SAY IT WITH FLOWERS Caran d’Ache has added to its Ecridor collection with the new Ecridor Flowers pen (CHF169), inspired by exotic flora. Part of the brand’s haute écriture range, the new pen highlights the art of engraving. Its barrel is beautifully adorned with laser-drawn palm fronds and petals in which three-dimensional flower pistils have been cut to sparkle like diamonds. Caran d’Ache has been creating exquisite Ecridor writing instruments since 1930 and this new floral model is a worthy addition to the family. grc Caran d’Ache, Löwenstrasse 19, 8001 Zürich, +41 (0)44 273 9000, carandache.com FOR M A P GO TO PAGE 42

This spring, Whistles opened a new store in Zürich as part of its global expansion. Located in the Old Town on a cobbled street bordering the Limmat River, the standalone store from the British brand combines Swiss architecture with the modern feel of the Whistles label. Across the new boutique’s two floors – connected by a specially crafted terrazzo staircase ‒ you can discover the full womenswear collection as well as Whistles’ covetable footwear and accessories. In 2018 the brand will mark 10 years since it was relaunched, having originally been founded in 1976. grc Whistles, Limmatquai 26, 8001 Zürich, +41 (0)44 261 0461, whistles.com FOR M A P GO TO PAGE 42

Save money by shopping tax free, see page 52

PHOTO: (BOTTOM) FELIX WILD FOTOGRAFIE ZÜRICH ALBISRIEDEN

IN TUNE

ZÜ RI CH BASEL S T. M O RIT Z GS TA A D

ZÜRICH — BAHNHOFSTR ASSE 12/18 — STORCHENGASSE WOMEN– MENSWEAR ALEX ANDER McQUEEN

A MIRI AQUA ZURR A ASHISH AZZEDINE ALAÏA BALENCIAGA BALMAIN CHLOÉ COACH EMILIO PUCCI ERDEM GARY GR AHA M GIA MBA GIVENCHY GUCCI HAIDER ACKER M ANN JITROIS L ANVIN LOYD/FORD M AISON TAKUYA M ARC JACOBS M ARNI M ARY K ATR ANTZOU PUBLIC SCHOOL RODARTE R13 ROCHAS ROSIE ASSOULIN SAC AI SAINT L AURENT SIMONE ROCHA STELL A McC ARTNEY THE ELDER STATESM AN THE ROW THOM BROWNE TOM FORD URBAN ZEN VALENTINO VETEMENTS VISVIM

TROIS POMMES OUTLET DESIGNER–FASHION FOR MEN & WOMEN SEESTRASSE 463, ZÜRICH WOLLISHOFEN

26 | I N S TO R E

IN STORE: BONGÉNIE With 17 shops across the country, Bongénie Grieder is a leading light in Swiss luxury retail. The family-run business is now headed by Pierre Brunschwig, as president, who talks to Ginger Rose Clark about the group’s historic store in Geneva and how the company balances contemporary and classic appeal

‘The first shop opened in Geneva in 1891 ‒ a long time ago. The company began as a bazaar selling products for the home. In the early 1970s we bought Grieder in Zürich and became a national brand. ‘The metamorphosis from a series of appliance shops a century ago to the current stores is down to my grandfather, Émile Brunschwig, and his sons Michel and JeanJacques. Today Bongénie not only carries ready-to-wear fashion but also accessories, perfumes and home furnishings. Bongénie Grieder is now considered the leading chain of top-of-the-range stores in Switzerland. ‘The Geneva department store has an interesting history. After a fire ravaged the shop in 1964, a sale of damaged items was organised at Geneva’s exhibition centre and a temporary store was built in containers in the centre of the city. After less than a year’s work the six-floor building was reopened. ‘Originally, I worked in finance, but was not happy. Marketing and fashion were more interesting to me so I joined the family business. Save money by shopping tax free, see page 52

There is a certain pride in belonging to a family business and we have many projects to develop. Today, our stores are places designed for visitors to stroll, meet others, and try and buy products; these are spaces that are defined by luminosity, a well-selected range of goods, comfort and customer service. Contemporary and playful architecture, restaurants and bars, and hair and beauty salons are included in our diverse selection, where the most contemporary brands sit alongside more classic labels. We want to cater to different lifestyles, to welcome a cosmopolitan public of all generations to our atmospheric shops. ‘We have a mix of local customers and foreign visitors, depending on the time of year. Bongénie Grieder dresses a demanding customer, who loves beautiful materials, who has taste and who follows fashion. Every day is therefore a new challenge in our business.’

Bongénie, 34 rue du Marché, 1204 Geneva, +41 (0)22 818 1111, bongenie-grieder.ch FOR M A P GO TO PAGE 46

A fine Swiss timepiece is the ultimate in luxury. Beth Druce discovers the newest releases from the leading brands Right: Omega watch components

30 | F E AT U R E

oday the word luxury may be widely used, yet the world of haute horlogerie, with its intricate products and its finesse, is truly worthy of the term. In this supremely specialist industry of handcrafted mechanical timepieces (those that are operated by a mechanism, rather than electronically) the legacy and expertise of Swiss houses are the envy of watchmakers throughout the world. While a mechanism made in Switzerland has a special cachet, the specific appeal of a single timepiece is often a personal thing. Anthony Walker has been collecting watches for 20 years and has a keen interest in what attracts someone to a watch. ‘For me,’ he says, ‘the most important thing is that the movement, the case, the face and hands have been designed to be as one; that there is continuity and harmony to them so nothing looks incongruous. A bought in or multi-purpose mechanism does detract from the sense of heritage and design but can be overcome.’ Patek Philippe, established in 1839, is Geneva’s oldest independent and familyowned watch house. It both develops and manufactures its mechanisms in-house and is famed for introducing the world’s first perpetual calendar wristwatch back in 1925. The house is distinguished for its early use of precious metals and stainless steel in cases and bracelets. In 2014 its Supercomplication pocket 53 57

PHOTO: (BOTTOM) © PATEK PHILIPPE/JEAN-DANIEL MEYER

Patek Philippe is famed for introducing the world’s first perpetual calendar wristwatch

Above (clockwise from top left): Patek Philippe’s first wristwatch with perpetual calendar; the brand’s Grand Complications Chronograph 5970R and 5168G white gold Aquanaut, both men’s

32 | F E AT U R E

watch sold for $24m, making it the most expensive watch on record today. For 2017 the brand celebrates the 20th anniversary of the Aquanaut, a sporty timepiece that was originally made in stainless steel with a black dial. This year’s commemorative edition, the 5168G, has a blue dial and a white gold case. Ultimately, however, Patek Philippe is a house renowned for its occasion watches. The 5970R is Walker’s dream model. A timepiece with a double complication (a complication is any function over and above timekeeping), it is regarded by many as one of the best watches the house has ever made. In 1868 Boston watchmaker Florentine Ariosto Jones founded IWC in Schaffhausen, bringing together new technology, Swiss watchmaking and hydropower from the nearby river Rhine. Fast forward 150 years and IWC is distinguished as much for its watches as for its pareddown aesthetic and celebrity following. The house is built around a concept of watch ‘families’; Pilot’s, Portugieser, Ingenieur, Aquatimer, Da Vinci and Portofino have become classic styles in their own right while the Grande Complication and the IWC Vintage collection cater for a specific and very discerning niche customer. For 2017 IWC has reworked the Da Vinci collection, which was first introduced during the 1980s, and it is currently looking to widen the appeal of the watch family to women. ‘We are Above (clockwise from top left): Portugieser Perpetual Calender watch; Da Vinci Automatic Moon Phase 36; Ingenieur Chronograph; an expert watchmaker’s meticulous attention to detail; Big Pilot’s Watch Annual Calendar Spitfire, all IWC Schaffhausen

S H O P | 33

For 2017 IWC has reworked the Da Vinci collection and is looking to widen the appeal of the watch family to women consciously trying to anchor the brand in the minds of women, who account for a significant proportion of watch lovers,’ explains Franziska Gsell, IWC’s chief marketing officer. IWC is not the only watch house that is keen to draw the female watch buyer closer into the fold. Omega has been producing watches

since the 1890s and for 2017 the house has unveiled the Seamaster Aqua Terra Master Chronometer ladies’ collection and the Ladymatic fine jewellery range ‒ a jewellery collection inspired by Omega’s classic Ladymatic timepiece. In addition, 2017 also marks the 60th anniversary of the Omega Speedmaster chronograph. It is the watch

that was worn by Buzz Aldrin when he set foot on the Moon in 1969 and its design is recognised and admired the world over. For the anniversary, Omega has released a commemorative edition of the Speedmaster, with proportions that match those of the original 1957 model. While there are many obvious technical

Above (from left): Ladymatic fine jewellery collection; Seamaster Aqua Terra Master Chronometer, both Omega

EN GL I S H | Р УС С К И Й | 中文

VISIT US ONLINE... Visit globalblue.com, our recently relaunched website, for the latest luxury shopping and travel stories, updated daily Погрузитесь в мир роскошного шоппинга и увлекательных путешествий, посетив наш обновлённый сайт – globalblue.ru 访问我们近日新版上线的网站 globalblue.cn, 了解最新奢华购物旅游信息，每日更新

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S H O P | 35

FOR THE 60TH ANNIVERSARY OF THE OMEGA SPEEDMASTER THE BRAND HAS RELEASED A SPECIAL EDITION WITH TECHNICAL IMPROVEMENTS. IT NODS TO THE GROWING APPEAL OF THE DESIGN OF VINTAGE TIMEPIECES

improvements (the chronograph caliber 1861 rather than the original 321, and the radium lume is replaced with SuperLuminova that replicates the colour), ultimately the edition is a celebration of the very first style, and it nods to the growing appeal of the

design of vintage timepieces. While trends change and evolve, the selection of a watch is ultimately about what appeals to the individual. For Walker it is about complications. A tourbillon (a mechanism that spins on itself) is, he says ‘enchanting to simply stare at and watch’.

A perpetual calendar, he adds, ‘is a wonder of calculation and engineering’. Swiss watch houses by their very nature offer a level of mastery that is held in high esteem, but it is for the wearer to decide which elements of a timepiece, be it the function or aesthetic, will be best suited to them

Above (clockwise from top): Omega’s hi-tech workshop is devised for precision production; the brand’s intricate tourbillon mechansim; the 60th anniversary limited-edition Speedmaster

36 | E X P E R I E N C E

SWEET TREATS From classic truffles to innovative creations made with honeycomb and even peppercorns, Switzerlandâ&#x20AC;&#x2122;s reputation as a haven for chocolate lovers is thoroughly deserved. Hannah Lewis discovers some of the best makers

Switzerland has played an important part in the history of chocolate as we know it today. In 1875, Swiss chocolatier Daniel Peter was the first to add powdered milk to chocolate, creating the now ubiquitous milk chocolate and â&#x20AC;&#x201C; frankly â&#x20AC;&#x201C; revolutionising the industry. Four years later, in 1879, Rodolphe Lindt created the conche, a mixer that is still one of the key tools in chocolate making to this day. Without these Swiss pioneers, we might never have discovered the exquisite pleasure that comes with sinking your teeth into a beautifully made truffle or chocolate bar. Today Switzerland is famous for its cocoa creations. Its leading chocolatiers are revered across the world for the delicious sweet treats they produce. From historic purveyors to modern masters, our selection of some of the best chocolate creators in Switzerland is underlined by a guarantee of great service, consistently beautiful presentation and, above all else, fantastic tasting chocolate that will have you coming back for more. globalblue.com

SPRÜNGLI Sprüngli started making luxurious chocolates in 1836 and opened its current flagship – on the corner of Bahnhofstrasse and Paradeplatz in Zürich – in 1859. It was one of the first great Swiss chocolatiers and helped establish the nation’s reputation for excellence in the field. For more than 180 years the masters at Sprüngli have handmade pralines, truffles and more, freshly produced each day using recipes passed down through generations. Only the finest ingredients are selected, and no chocolate will ever contain artificial colours, flavours or preservatives. Choose from the wide range of classic and newly devised chocolates and enjoy with a delicious cup of coffee at the adjoining café. Sprüngli, Bahnhofstrasse 21, 8001 Zürich, +41 (0)44 224 4646, spruengli.ch

38 | E X P E R I E N C E

D U R H Ô N E C H O C O L AT I E R The first Du Rhône opened in 1875 and took its name from the emblematic rue du Rhône on which it stood; the company’s main public space is now an extensive boutique on rue de la Confédération. The team is led by master chocolatier Jean-Pascal Sérignat and it makes world-class confections using traditional Swiss methods. Only top-quality cocoa beans from South America and west Africa are used, with no additives or preservatives. Du Rhône is famous for three chocolates in particular, each of which is an award-winning ganache. Coline consists of 70% dark chocolate with beans from Brazil and Papua New Guinea; Imperial is flavoured with Earl Grey and unsmoked China tea; and Mocca Glacé, featuring delicious mocha notes, is made to a recipe kept secret for more than a century. Our recommendation? Try all three. Du Rhône Chocolatier, 3 rue de la Confédération, 1211 Geneva, +41 (0)22 311 5614, du-rhone.ch A U E R C H O C O L AT I E R The Auer family has been making chocolates for five generations, so it is no surprise that the goods on offer at its Geneva boutique are some of the most renowned in the city. You’ll find a wide variety of flavours and styles here, whether you’re looking for something mild, sweet and smooth or you are craving serious cocoa content. The pralines are standout and the truffles completely divine. Be assured that every chocolate at this shop is handmade. With more than 50 different varieties on offer, a selection box is a necessity. There are a number of different sizes, so make sure yours has some of the classics: truffles, pralines and ganaches. Auer Chocolatier, 4 rue de Rive, 1204 Geneva, +41 (0)22 311 4286, chocolat-auer.ch globalblue.com

S H O P | 39

L ÄD ER ACH As a leading supplier to catering companies and confectioners around the world, Läderach is used to clients with exacting standards. The same stringent quality control is applied to every piece of chocolatey goodness it sells in its boutiques. The company is famous for its blocks of frischschokolade – fresh chocolate – which come loaded with delicious additions, from nuts or dried fruits to honeycomb and

PHOTO: (TOP) E. LEU & PARTNER AG

M A X C H O C O L AT I E R Named after the founder’s son who loves chocolate just as much as his father and grandfather, Max Chocolatier is the youngest establishment on our list. It has forged a strong reputation for excellence since it started in 2009. The König family scours the world for the best raw ingredients, which are then transported to the Max factory in Lucerne, where diligent research and hard work result in some of the most delicious chocolates you could hope to taste. The team wants its clients to feel that they’re tasting chocolate for the first time, so even the smallest bite of Max’s chocolate will be enticing. Look out for seasonal truffles, such as chestnut in autumn and caramel and pink pepper in winter. Max Chocolatier, Schweizerhofquai 2, 6004 Lucerne, +41 (0)41 418 7090, maxchocolatier.com

even peppercorns. We also love the chocolatecoated mini mousses – fluffy egg white foam on a crispy waffle, covered in rich Swiss chocolate. Läderach offers beautiful selections to take away as gifts and souvenirs. The only problem is trying not to eat them all yourself. Läderach, Via Serlas 26, 7500 St Moritz, +41 (0)81 833 5726, laederach.com

GUIDE Global Blue’s guide ensures you make the most of your trip to Switzerland with a look at the country’s mustvisit destinations, from top fondue venues to where to find some of the best Swiss cosmetics. Start with SHOP’s recommendations before delving deeper with expert guidance from our well-travelled team. For more helpful hints and detailed guides, check out globalblue.com/switzerland.

Above: overlooking Zürich's old town from the Polyterrasse

PHOTO: DENNIS JARVIS CC BY-SA 2.0

40 | G U I D E

S H O P | 41

ZÜRICH ZÜRICH MAIN STATION

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Weinplatz

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42 | G U I D E

Bahnhofstrasse ● FRANZ CARL WEBER

BAH

N H O F B R Ü CK E SWAROVSKI ● ● DÜRR BONITA ● MAMMUT ● THE BODY SHOP ● CLAIRE'S ● YENDI INTER ● DISCOUNT PARIS ● H&M ● ● RITUALS LOOQ ● GOLDHAUS ● ● GÖTTE OPTIK FIELMANN ● ● TISSOT OCHSNER SPORT ● ● L’OCCITANE COOP VITALITY ● ● H&M AS

Central

BAH

HOFQ UAI

I D

AT Q U A

BAHN

LIMM

RLAN

ASS TR

SCHWEIZER ● HEIMATWERK

● T IM BE

FST

U R A N I A S T R ASS E

● BOGGI

● ZARA HOME

MÜHLE

● VICTORINOX

HG A SSE O E T E N B AC

● DOSENBACH ● ZARA ● SANDRO ● LES AMBASSADEURS ● ZWILLING J A HENCKELS ● STRÄULI SPORT & MODE ● LACOSTE

● LONGCHAMP

● OCH SPORT● THOMAS SABO MICHAEL ● FOTO GANZ ● KORS ● JOHN R. WULLSCHLEGER ● SWATCH ● BIJOUTERIE URECH

CHRIST ● ST. ANNAHOF ●

G A SSE

SSE

L I M M AT Q U A I

IA AN UR

FÜSSLISTRASSE

ÜH

RAS

SE AS

TR NS

Hiltl

NIE DERDOR FST R A S SE

WE ● THOMAS SABO ● LANDOLT-ARBENZ ● IWC ●

NHO

BIG ●

NAVYBOOT ●

P.24

● KURZ ● CHRIST ● TALLY WEIJL ● MODISSA ● REPLAY

SCHIP FE

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● DIESEL ● MANGO

NIEDER D

Manor

BELDONA ●

RA L ST

● PKZ WOMEN

FOOT LOCKER ● SCHILD ● MASSIMO DUTTI ● APPLE ●

● DOLMETSCH

LÖ

Herren Globus

Jelmoli CARAN D’ACHE ●

CENTRAL ● JEWELLERY

O R FST R A SSE

SELECTED STORES IN JELMOLI: Longchamp Zara Fust Christ Falke Benci Brothers

S I H ● NAVYBOOT

● BUCHERER ● FIDELIO Ü ● FALKE OMEGA ● ● CASHMERE HOUSE BOUTIQUE ROMA ● ● BREITLING ● MADAME ZÜRICH CARTIER ● Cantinetta Antinori ● FURLA ● PKZ ● MEISTER SILBER ● PEUTEREY ● WOLFORD ● BOVET ● TEUSCHER ● STEIFF ● MAX & MOI ● KOCHOPTIK ● SUIT SUPPLY ● BURBERRY ● MAX MARA ● NAVYBOOT ● BRUNOS ● HUBLOT HUGO BOSS ● ● PRADA ● TROIS POMMES CHANEL ● ● MAISON GASSMANN ● CHOPARD ● SALVATORE FERRAGAMO VAN CLEEF & ARPELS ● ● VACHERON CONSTANTIN MARIONNAUD ● ● CÉLINE ● PIAGET TROIS POMMES ● MEISTER UHREN ● ● GÜBELIN ● JIL SANDER BREGUET ● ● BRUNELLO CUCINELLI P.23 ● VAN LAACK ● MAGGS ● ● VALENTINO ● AUDEMARS PIGUET VESTIBULE ● BRIONI PATEK PHILIPPE ● ● JAEGER-LECOULTRE ● MONCLER DEECEE PAUL & SHARK ● ● BOGNER SPORT ● BULGARI STYLE ● ● LA PERLA TA ● HEINICKE UHREN MONTBLANC ● ● TOD'S ● MULBERRY LS LAS PERLITAS ● ● LOUIS VUITTON BOTTEGA VENETA ● TR ● MUSIK HUG ● LOOQ ● MCM ● TOM FORD ERMENEGILDO ZEGNA ● ● ERNST LOOSLI AS Zeughauskeller ● LEDER LOCHER GIORGIO ARMANI ● BA SE ● GRIEDER ● BOGNER ST EI ● MEISTER BOUTIQUE ● HERMÈS PL AT ● TÜRLER Z Parade● BLANCPAIN NÜ

BAH

NHO

L TA

FST R

A SSE

L TA

Platz

OSSWALD ●

ND E

Featured In This Issue

LÄ

Restaurant

Non-Global Blue Retailer

Global Blue Retailer Department Store

Pavillon

P.24

SCHWEIZER ● HEIMATWERK

Q AT

IDE

VERTES ● AIRBIJOUX ● A.C. BANG ●

● DOLCE & GABBANA ● SPITZENHAUS AG

KOCHOPTIK ●

WEINBERG ●

● WHISTLES

● TROIS POMMES ● GRAFF ● STEFANO RICCI ● TIFFANY & CO ● TROIS POMMES

TR AS

EIC

CHRISTIAN DIOR ●

HOFS

ROLEX ●

● LORO PIANA ● JIMMY CHOO ● TOMMY HILFIGER ● GROSS COUTURE ● BALLY

S TA DT H A U S Q U A I

CONFISERIE SPRÜNGLI ● HACKETT ●

BAHN

E ÄR

A NG

Manor is an iconic Swiss department store with a total of 64 stores. Itâ&#x20AC;&#x2122;s not only a shopping but an experience you will not find elsewhere.

manor.ch

44 | G U I D E

N’Vy

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PAGE

Place de Longemalle

TIS

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Le Relais de l'Entrecôte

INTERNATIONAL MUSEUM OF THE REFORMATION

D-

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ST. PIERRE CATHEDRAL

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Parc des Bastions

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Atelier Cocktail Club

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RATH MUSEUM

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Brasserie des Halles de L'ile

PAGE

RUE

R D JA M E S

E T TIN Q UAI T URR

Q UA I DE L

AND RU E D U S T

AR D IV

D UE

Beau Rivage

B O U L E VA

Place De-Grenus

AN UT

Manora Restaurant

PAGE

45 Chez Ma Cousine

Genève Tourisme & Congrès

Y AZ

-F

UA EV

ED RU

Café de Paris

. DE

IS M

GENEVA MAIN STATION

RUE

E RU

AT R

TA M

GENEVA

Place Of Interest Restaurant

Tourist Information

Train Station

Hotel

Bar

S H O P | 45

LA PRAIRIE Originally founded on the pristine shores of Switzerland’s Lake Léman in 1931, La Prairie is a luxury brand that creates worldrenowned skincare products. Its purpose is to offer clients a path to rejuvenation, and its latest release, Skin Caviar Absolute Filler, has certainly achieved this. Its aim is to recapture density and refine the contours of the skin, resulting in a flawless look. Like La Prairie’s other essential buys, this is sure to become a bestseller. Globus, 48 rue du Rhône, 1204 Geneva, +41 (0)58 578 5050, laprairie.com FOR M A P GO TO PAGE 46

Rue du Mont-Blanc

SWATCH ● HORLOGERIE BIJOUTERIE O.ZBINDEN ● R ● HAROLD W. MARIONNAUD ● U E ROBERT RASCHLE ● D U ESPACE TEMPS ● M O ORANGE ● N T

IV AR

-B

IS ÇO

● LE MOUTONS A 5 PATTES

● MONTRES SA ● BIJOUTERIE B & B

Four Seasons Hotel des Bergues IN RD IE LLE NA ● BREITLING ER NE SE S I IO S E M I T LY ES CH AD ● U GU LA TR BER ● ES

E T TINI

Global Blue Retailer

ÉV

I-L

E RU

ER E

BIJOUTERIE KUNZ ●

Q UA I T U R R

TABAC RHEIN ● LA MAISON DE ● L'HORLOGERIE

COUTELLERIE DU JET D'EAU ● PASTORE-NICOLET SA ●

PHARMACIA PLAZA ● KRESS OPTIC ●

Manor

PILI CARRERA ● SWISS TIME ● DRAKE STORE (WOMEN) ●

-B

HORLOGERIE CADHOR ● L A CHRIST ● N C CHA NTE P O U LE T THE GIFTBOX ● LA MOUTON A 5 PATTES ●

NA VIN

RUE DE

DRAKE STORE (MEN) ●

AI D

● SOCIETY LIMONTA

Non-Global Blue Retailer

Department Store

46 | G U I D E

Rue du Rhône

Rue du Marché ● HOFSTETTER SPORTS

AESCHBACH ● MOUAWAD ●

● IWC ● APOSTROPHE ● BOUCHERON ● L. RAPHAËL CHRISTIAN AUDEMARS PIGUET ● ● LOUBOUTIN

BENOÎT DE GORSKI ●

● GODIVA CHOCOLATIER

● JAHAN BIJOUTERIE ● ADLER ● CHOPARD ● DE GRISOGONO P.50 ● GRAFF ● CHATILA ● VAN CLEEF & ARPELS ● OMEGA ● LOUIS VUITTON

R. ROBERT-CÉARD RICHARD MILLE ● LORO PIANA ● ERMENEGILDO ZEGNA ● BENOÎT DE GORSKI ●

● CARTIER ● SERGIO ROSSI

● HERMÈS

VERSACE ● FRED ● BIJOUX BURMA ● GUCCI ●

UR R- M U EA D Î TER LEAS S TO E

● PATEK PHILIPPE ● CHANEL ● BUCHERER

Place du Port

Place de Longemalle RUE DU RHÔNE

● MONTBLANC ● CÉLINE ● BALLY ● PRADA

● MARCONI

U R- M A Î T R E S S E VILEBREQUIN ● DRAKE STORE ●

R U E D ' I TA L I E

MARINA RINALDI ● SALVATORE FERRAGAMO ● LA PERLA ● HOGAN ● TOD'S ● KAREN ● MILLEN AUBADE ● MAX MARA ● ESCADA ● VERMOREL FOURRURES ●

RU E DU R HÔNE

R U E D ' I TA L I E

GÜBELIN ● CHRISTIAN DIOR ● FENDI ● LES AMBASSADEURS ●

RUE DU RHÔNE

● ICE WATCH ● TOMMY HILFIGER ● VERO MODA ● MARIONNAUD ● KOOKAÏ

SELECTED STORES IN GLOBUS La Prairie P.45

RHÔNE

RES

RU E DU R HÔNE

GGG GILLES GERSON ●

● CHEMISERIE CENTRALE ● VISILAB ● YVES ROCHER

CO U R S D E R I V E

DEVERNOIS ● BERDOZ OPTIC ● FNAC ●

Place de Longemalle

● ACUITIS ● FUST ● SWISSCOM

CO U R S D E R I V E

A ÎT

Place du Port

● ROGER VIVIER ● TIFFANY & CO

LES FACETTES ● BREGUET ● PIAGET ● LEONARD ● HARRY WINSTON ● TIMOTHY OULTON ● JAEGER-LECOULTRE ● ZARA ●

RUE DE RIVE

R- M

R U E D E L A C R O I X- D ' O R

● WE ● CYRILLUS ● BELDONA

RUE DU RHÔNE

● ESPRIT

● DIESEL

DAVIDOFF ● L’OCCITANE ● APPLE ● IAM ● GUESS ● NAF NAF ●

RUE DE RIVE

R. ROBERT-CÉARD

RUE DU RHÔNE

R U E D E L A C R O I X- D ' O R

INTERDISCOUNT ●

FRANZ CARL WEBER ●

TOURBILLON ● BLANCPAIN ●

TRICOSA ●

Place du Molard ● MICHAEL KORS ● MOLARD SOUVENIRS ● TALLY WEIJL ● DOUGLAS ● FIELMANN ● ZARA HOME

RU E DU

Globus ● LONGCHAMP

BLUE LEMON ● LACOSTE ●

Place de la Fusterie

● ARMENIO ARMANI OFFICINE ● PANERAI P.22

Place du Molard

● OCHSNER SPORT

Bongén ie

C&A ●

ROGER-DUBUIS ● COOP CITY ● JIMMY CHOO ● BULGARI ●

P.23

● SWAROVSKI

DOSENBACH ●

● H&M

● BERSHKA

BCBGMAXAZRIA ● SWATCH ● H&M ●

Place de la Fusterie

● CLARENCE CHRONOMETRIE SA

MARIONNAUD ● MASSIMO DUTTI ● HUGO BOSS ● AMARANTE ● PROMOD ● REPEAT ●

P.26

● BIJOUTERIE BADER ● COOP CITY ● PKZ MEN

RU E D E L A C O N F É D É R AT I O N

MANGO ● VERO MODA ● BENETTON ●

PHARMACIA POPULARIE FOOT LOCKER MARIONNAUD KOOKAÏ

RHÔNE

VICTORINOX ●

● ● ● ●

RU E DU

TENTATION BIJOUX ● SAN MARINA ● VISILAB OPTICIENS ● CHOPARD ● CONFÉDÉRATION CENTRE ●

RU E D E L A CO N F É D É R AT I O N

CHEMISERIE CENTRAL ●

● VHERNIER ● BOTTEGA VENETA

● MONCLER LE MOUTONS ● A 5 PATTES ● CHURCH'S ● APOLLINAIRE ● SHOW OFF

BOGGI ● DIVINO AMORE ● LA COUPOLE ●

● HÄSTENS ● TOUZEAU

Global Blue Retailer

Non-Global Blue Retailer

Department Store

Featured In This Issue

Since 1891 the most exclusive shopping location for international fashion brands

AKRIS, ALAÏA, BALENCIAGA, BRIONI, BRUNELLO CUCINELLI, CHANEL, CHLOÉ, ERMENEGILDO ZEGNA, GUCCI GIVENCHY, JIMMY CHOO, MONCLER, STELLA MCCARTNEY, TOM FORD, VALENTINO, SAINT LAURENT

Geneva - Lausanne - Zurich - Basel - Bern - Interlaken - Lucerne www.bongenie-grieder.ch

48 | G U I D E

TOP 3...FONDUE VENUES

Rue Robert Céard Place du Molard

● HUBLOT

● ZILLI CASHMERE ● & CASHMERE ● TOMMY HILFIGER

● BABY DIOR ● DANIEL ● BENJAMIN ● DINH VAN ● TAG HEUER

SELECTED STORES IN XXXXXXX R. ROBERT-CÉARD Name in here Name in here, if name falls on 2 lines then include an indent

RUE DU RHÔNE

BRUNELLO CUCINELLI ●

BURBERRY ●

R U E D E L A C R O I X- D ' O R

ZARA HOMME ●

PETIT BATEAU ● MILANO OUTLET ●

P.12

Place de Longemalle

Place du Port

Place de Longemalle

BUCHERER ●

RUE DU RHÔNE

BENOIT DE GORSKI ● JOHN LOBB ● ISKENDER ● ALAIN AFFLELOU ●

Place du Port

Place de Longemalle

● MONTBLANC ● CÉLINE

TROU UERD -M E LA AÎ TTR OEUSR S-EM A Î TRES

RUE DU RHÔNE

● VERSACE ● REUGE ● VACHERON CONSTANTIN ● HERVE LEGER

ZWILLING ● J A HENCKELS

● KIKO

● DAVIDO FF

RUE DE RIVE

YVES DELORME ●

ACUITUS ●

ANNE FONTAINE ● VIA ROMA ●

R U E D E L A C R O I X- D ' O R

R. ROBERT-CÉARD

Café du Soleil Café du Soleil offers a variety of traditional Swiss dishes as well as a large choice of wine pairings. It is famous for its superb cheese selection and unforgettable fondue. Café du Soleil, 6 place du Petit-Saconnex, 1209 Geneva, +41 (0)22 733 3417, cafedusoleil.ch Le Gruyérien Thanks to its original and creative daily menu, Le Gruyérien never fails to surprise its customers. Using fresh and unique recipes, this restaurant gives a new twist to traditional Swiss food. Le Gruyérien Plainpalais, 65 boulevard de Saint-Georges, 1205 Geneva, +41 (0)22 320 8184, le-gruyerien.ch Auberge de Savièse With its family cooking, Auberge de Savièse offers a typical Swiss fondue experience that traditionalists will adore. Auberge de Savièse, 20 rue des Pâquis, 1201 Geneva, +41 (0)22 732 8330, aubergedesaviese.com

Rue de la Tour-Maîtresse

Place du Molard Place de la Fusterie

OUR

P ORT

● PO NT I

- M A ÎTRESSE

TOMMY ● HILFIGER

KOOKAÏ ●

CO U R S D E R I V E

CAFÉ COTON ●

RUE DU

RU E DU R H ÔN E

Place du Port

Place de Long emal le

TARA JARMON ● CLAUDIE PIERLOT ● POM D'API ●

THE SHOP ● TARTINE ET CHOCOLAT ● ORSO COUTELLERIE ●

MIZENSIR ●

RUE DE RIVE

P.58 BAC À SABLE ●

RUE DU R HÔNE

Place du Molar d

● GÜBELIN ● ZAZAZOU ● WOLFORD

● LONGCHAMP

● TOURBILLON ● LES FACETTES ● GANT ● JEAN RODIN ZARA ● ● EMMA STORE MASSIMO DUTTI ●

● ZARA

Globus

● AIRBIJOUX

RU E DU M A RCHÉ

● BIJOUTERIE CLARENCE

G AQ O L D UA E N MI TR N E ÈF R A LE L● ●

● HACKETT

● SANDRO/MAJE

R U E D ' I TA L I E

● CHARIVARI

Global Blue Retailer

Non-Global Blue Retailer

Department Store

Featured In This Issue

●

L VA

Y ER MM FIG TO HIL ●

●

LO I EL LL U N CIN E ● BR U ES C AD ● RC SA

JIM

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SELECTED STORES IN PATRUTTS PALACE: Santoni Ski Service Corvatsch

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HAWICK ● DAVIDOFF ● ● ESCADA OFFICINE ● BENETTON PANERAI ● CASHMERE LAMM ●

50 | G U I D E

DE GRISOGONO

CHRONOSWISS

De Grisogono is a comparatively young brand on the Swiss fine jewellery scene. It was founded in 1993 by Fawaz Gruosi and two partners, and named after the mother of one of partners – the Marquise de RUSSIAN Grisogono. It is known for taking risks in its designs. After Gruosi took sole control of the CHINESE brand in 1995 he began experimenting with black diamonds, launching a collection English which brought these captivating stones to the русский язык Russian fore a year later. De Grisogono’s items are 中国的 Chinese true conversation Name of place, pieces, especially these Ventaglio bracelets that respectively feature address, dark and light blue sapphires, and white and website black theX stones spread in FOR diamonds, M A P GO TOwith PAGE X stunning art deco-inspired fan shapes. De Grisogono, 27 rue du Rhône, 1204 Geneva, +41 (0)22 317 1082, degrisogono.com

Founded in 1983, Chronoswiss hails from Lucerne and is one of the more niche Swiss watchmaking brands, although its sleek products are no less luxurious or high quality than some of the better-known industry names. In 1987 Chronoswiss was the first company to create a regulator wristwatch series. Two decades later, the greatly anticipated Sirius Grand Regulator was released, and it continues to be a bestseller. The brand’s love of detail and horological finesse is evident in this latest addition to the Regulator collection. The timepiece presents an innovative three-dimensional dial in a new, contemporary look. Chronoswiss, Löwenstrasse 16B, 6004 Lucerne, +41 (0)41 552 2180, chronoswiss.com

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FOR M A P GO TO PAGE 46

globalblue.com

PHOTOS : (LEFT) IMAGIE_SA

SELECTED STORES IN XXXXXXX Name in here Name in here, if name falls on 2 lines then include an indent

OPENING TIMES Monday-Sunday: 11am-7pm 1 Jan, Easter Sunday, 1 Aug, 25-26 Dec: closed

DAY TRIP FOXTOWN FACTORY STORES of Lugano, FoxTown presents an appealing combination of quality and low prices, with boutiques offering garments from previous fashion seasons at discounts of between 30% and 70%. As well as luxury shopping, FoxTown Factory Stores offers seven bars and restaurants, an information

FoxTown Factory Stores is a haven of luxury and elegance where 160 stores offer the very best international fashion labels. From Armani and Burberry to Dolce & Gabbana, Gucci, Montblanc, Prada and Valentino, around 240 brands are represented. Situated 230km south of Zürich and only 15km south

HOW TO GET THERE By car

point, a Global Blue Refund Office for Tax Free Shopping and even a casino. Enjoy spending a day at this upmarket outlet.

FoxTown Factory Stores, Via Angelo Maspoli 18, 6850 Mendrisio, +41 (0)848 828888, foxtown.com, info@foxtown.com

PERFECT DAY

ZÜRICH A4

From Lugano, simply take the A2 motorway, direction Chiasso/Milan, and take Mendrisio exit.

11am Visit the information point on Level 1 where multilingual staff will offer assistance and advice. Shopping maps in English, Chinese, Russian and Japanese will help you navigate around the outlet.

By bus FoxTown is just one minute’s walk from the Mendrisio Via Morée bus stop. For bus timetables and ticket prices visit postauto.ch.

A2 A13

3pm Swarovski is one of the world’s leading producers of beautiful precision-cut crystal; visit its new FoxTown store.

By train FoxTown is just two minutes’ walk from Mendrisio San Martino railway station. For train timetables and ticket prices visit ffs.ch.

Train Station

LUGANO FoxTown Factory Stores

MENDRISIO SAN MARTINO

Outlet Village

1pm Stop by one of FoxTown’s many bars and restaurants. Chalet Suisse offers a selection of typical Swiss dishes.

Bus Station

5pm Prada’s inspiring concept of uncompromised quality and constant innovation has endured since 1913. Salvatore Ferragamo and Versace are also ideal for those looking for luxury accessories.

WHEN YOU SHOP THE WORLD, SHOP TAX FREE Global Blue Tax Free Shopping brings you savings on the purchases you make at over 300,000 stores across the world’s best shopping districts. So why not join the 26 million travellers who shop tax free with Global Blue every year? Simply look for the blue star or ask for Global Blue, and follow our easy process.

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Please note that the final refund you receive will consist of the VAT total, minus an administration fee. At some airports a cash handling fee per Tax Free Form will be charged should you require an immediate refund in cash.

Refund Office Details

Contact taxfree@globalblue.com +421 232 111 111 or +800 32 111 111

Global Blue, Airside Center, Transfer A (next to transfer desks), Zürich Airport, 8058 Zürich Jelmoli, Bahnhofstrasse, 8021 Zürich Global Exchange, Transit section, Geneva Airport, 1215 Geneva TI Change, FoxTown Factory Stores, 6850 Mendrisio Glisenti Travel, Gallaria Caspar Badrutt, 7500 St. Moritz BLS, Reisezentrum Interlaken West, Bahnhofstrasse 28, 3800 Interlaken 54 56

TRANSLATIONS

中文翻译 28: Masters Of Time

的知名佳作。2014年，该品牌的 Supercomplication 怀表以 2400万美金售出，创下了延续至今的高价记录；2017年，该品牌的 Aquanaut腕表迎来了 20周年

时计大师

纪念。这款运动腕表最初以不锈钢制成，配置黑色表

在奢侈品的世界，一枚高档的瑞士腕表堪称终极追

壳。不过归根结底，百达翡丽的名气还是源自那些适

求。Beth Druce带您探寻各大品牌的最新产品

合重要场合佩戴的腕表。对收藏家 Walker先生来

如今，“ 奢侈 ”一词或许已经泛滥成灾。但是在高级钟

双重复杂功能（指包括但不限于计时的功能）的时

表的世界里，精巧复杂的产品依然是当之无愧的奢侈

计，被许多人视作百达翡丽迄今推出的最佳腕表之

之选。在无比注重专门技艺的手工机械时计（使用机

一。

械而非电子装置）行业，瑞士品牌的瑰丽遗产与专业

1868年，波士顿制表商 Florentine Ariosto Jones在沙夫豪森创立了万国（ IWC）品牌，将全新技

盘；今年的 5168G纪念款则采用蓝色表盘搭配白金表

说，5970R腕表才是令他魂牵梦萦的款式。这款搭载

水准令全世界制表商艳羡不已。瑞士制造的机械系统固然魅力不凡，但每一件时

术、瑞士制表工艺以及莱茵河畔的水电整合到一起。

计产品的吸睛之处往往见仁见智。作为一位有着 20年

高歌猛进 150年后，万国不但因腕表而享有盛名，更凭

经验的腕表收藏家，Anthony Walker 很想了解究竟

借简练大气的审美与众多名流的青睐在同类中脱颖而

是什么抓住了消费者的心。他说：“于我而言，最重要

出。基于腕表 “ 家族 ”的概念，该品牌荟萃了 Pilot ’ s、P

的就是机芯、表壳、表盘和指针的设计要配套。当这

ortugieser、Ingenier、Aquatimer、Da Vinci 和 Portofino 等一系列经典腕表，更为品位极高的小众顾客奉上了 Grande Complication与 IWC Vintage两大系列。2017年，万国重新打造了于 20世纪 80年代推出的 Da Vinci系列，并且正在尝试将腕表家族的魅力

些元素连贯了、和谐了，整块腕表看上去才会协调。如果使用批量采购或者多功能的机械装置，那么经典气质和设计感的确会大打折扣，但这些都是可以克服的。” 百达翡丽（ Patek Philippe）创立于 1839年，这一

带给广大女性。“ 我们正有意识地让品牌形象深入女

家族企业是日内瓦最为古老的独立腕表品牌。该品牌

性消费者的内心，因为她们是腕表爱好者的中坚力

自主开发和制造机械装置，曾于 1925年推出了全球首

量。” 万国营销主管 Franziska Gsell解释道。

款万年历腕表，因而闻名遐迩。百达翡丽率先使用贵金属和不锈钢制作表壳及腕带，造就了许多卓尔不群 globalblue.cn

万国并非是唯一一家热衷于吸引女性消费者的腕表品牌。欧米茄（ Omega）自19世纪 90年代便开始生

产腕表，2017年更是推出了 Seamaster Aqua Terra Master Chronometer 女表系列及 Ladymatic高档珠宝— —灵感来自经典的欧米茄 Ladymatic时计。此外，2017年还是欧米茄 Speedmaster 计时表的 60周年 — — Buzz Aldrin于 1969年登月时佩戴的便是这款腕表，其款式设计获得了全世界的认可与倾慕。为了庆祝周年，欧米茄推出了纪念版 Speedmaster，部分元素与 1957年的原版如出一辙。新推出的版本固然在技

РУССКИЙ ПЕРЕВОД 28: Masters Of Time На страже времени Изысканные швейцарские часы – высший уровень роскоши. Бет Дрюс делает обзор последних новинок от ведущих брендов

术方面有着许多明显的改进（采用 1861计时码表机芯而非原版的 321机芯；夜光字标也被超荧光

SuperLuminova替代，闪耀双倍光彩），但最终还是为了纪念最初的风格，向复古时计日益增长的魅力致敬。时尚潮流固然会升级换代，但腕表的选择终究还是要听从本心。对 Walker先生来说，最能吸引他的乃是腕表的复杂功能。在陀飞轮（旋转机械装置）面前，“光是凝视着、观望着就很有意思。”他补充说道，“ 而万年历则是计算与工程的一大奇迹。” 瑞士腕表品牌天然带有一种备受尊崇的高级感。不过，究竟一枚时计中的哪些元素与自己最为般配，无论是功能还是审美，都得由佩戴者自己决定。

52: When You Shop The World, Shop Tax Free 畅购全球，尊享退税

Сегодня слово «роскошь» встречается настолько часто, что уже в какой-то мере утеряло свое первоначальное значение. Чтобы понять, что означает настоящая роскошь стоит лишь взглянуть на творения haute horlogerie. Эта индустрия по ручной сборке механических часов (тех, что управляются не электронно, а за счет сложных механизмов) обязана своему существованию знаменитым швейцарским мануфактурам, которые являются пределом мечтаний многих часовщиков по всему миру. Хотя на каждом механизме, собранном в Швейцарии, ставится особая отметка, для будущего владельца все решает дело вкуса. Энтони Уокер коллекционирует часы на протяжении 20 лет и не раз задумывался над

当您在全球顶级购物区中的 30多万家商店消费时，环球蓝联购物退税服务（ Global Blue Tax Free

Shopping）为您节省购物开销。每年约有两千六百多万名旅客享用环球蓝联（ Global Blue）的购物退税服务，何不加入他们的行列？您只需在购物时留意环球蓝联（ Global Blue）的蓝星标志，或直接问询商家是否提供环球蓝联（ Global Blue）退税服务，然后遵循以下简单的退税流程即可：

1. 购物消费无论您在哪里购物，请向商家索要环球蓝联退税表格（ Global Blue Tax Free Form），并保存票据。

在您返程离境前，请前往海关柜台，出示退税表格和相关票据，获取海关印章，然后再到环球蓝联的退税点领取退税款。联系方式：

taxfree@ globalblue. com + 421 232 111 111 或 + 800 32 111 111 请注意：您收到的退税款是增值税减去环球蓝联的手续费。如果您选择现金退税，部分机场还将以退税申请表为单位收取现金退税手续费。 globalblue.cn | globalblue.ru

2. 申领退税

тем, что именно привлекает людей в тех или иных часах. «Для меня, – говорит он, – самое главное, чтобы ход, корпус, циферблат и стрелки составляли единое целое; каждая деталь должна продолжать и дополнять другую, не должно быть ничего лишнего. Многофункциональный механизм отвлекает от наслаждения простотой эстетики, хотя с этим и можно смириться». Patek Philippe – одна из старейших мануфактур в Женеве, основанная в 1839 году. Компания разрабатывает и выпускает часовые механизмы, известные на весь мир. Одним из важных изобретений бренда стало создание в 1925 году механизма с функцией вечного календаря. Бренд одним из первых стал использовать драгоценные металлы и нержавеющую сталь для изготовления корпусов и браслетов. В 2014 году ручные часы Patek Philippe Supercomplication были проданы за рекордные 24 миллиона долларов. В 2017 году бренд отмечает 20-летие спортивной модели Aquanaut, которая изначально выпускалась в корпусе из нержавеющей стали с черным циферблатом. Юбилейная модель этого года (5168G) имеет голубой циферблат и корпус из белого золота. Однако больше всего мануфактура Patek Philipe известна своими часами для особых случаев. Любимая модель Уокера – часы 5970R с двойным усложнением. Их считают одними из самых лучших за всю историю бренда. В 1868 году часовой мастер из Бостона Флорентин Ариосто Джонс основал мануфактуру IWC в швейцарском Шаффхаузене, объединив новые технологии, швейцарское мастерство и гидроэнергетику близлежащего Рейна. Спустя 150 лет наручные часы IWC не утратили утонченную эстетику, как, впрочем, и своих звездных почитателей. В основу компании положена концепция часовых «семейств»; Pilot’s, Portugieser, Ingenier, Aquatimer, Da Vinci и Portofino – всегда считались классикой, в то время как Grande Complication и коллекция IWC Vintage – рассчитаны на особую клиентуру. В 2017 году IWC перевыпустил коллекцию Da Vinci, которая впервые появилась в 1980-х годах, специально для женской аудитории марки. «Мы стараемся познакомить с нашей продукцией все большее число женщин, на долю которых приходится значительная часть часовых

энтузиастов», – комментирует Франциска Гселл, главный маркетолог IWC. IWC – далеко не единственная часовая мануфактура, желающая привлечь больше покупательниц. Omega выпускает часы с 1890-х годов, и в 2017 бренд представил новую женскую коллекцию Seamaster Aqua Terra Master Chronometer, а также серию ювелирных украшений Ladymatic, основанную на классической модели часов Omega Ladymatic. Кроме того, в 2017 году исполняется 60 лет с даты выпуска хронографа Omega Speedmaster. Их носил астронавт Базз Олдрин во время высадки на Луну в 1969 году, поэтому дизайн этих часов знают во всем мире. В честь юбилея компания Omega выпустила памятные Speedmaster с пропорциями, идентичными оригинальной модели 1957 года. И хотя часы заметно усовершенствовали (калибр хронографа – 1861, вместо оригинального 321, а радиоактивную подсветку заменила заменила похожая по цвету – SuperLuminova), модель отдает должное

изначальному дизайну и говорит о растущей популярности винтажного дизайна. В то время как тенденции меняются и развиваются, выбор конкретной модели в конечном счете зависит от индивидуального вкуса. Для Уокера все решают усложнения: «На турбийон можно смотреть часами, ну а вечный календарь – это настоящее чудо математической и инженерной мысли». Швейцарские мануфактуры предлагают изделия высочайшего уровня мастерства, но только будущий владелец может решить, что для него важнее – редкая функция или неповторимая эстетика. 52: When You Shop The World, Shop Tax Free Совершая покупки по всему миру, совершайте их с Tax Free Услуги Global Blue Tax Free Shopping позволят вам сэкономить на покупках в более чем 300 000 магазинах, расположенных в самых лучших шоппинг районах мира. Так почему бы не присоединиться к 26 миллионам путешественников, совершающих покупки Tax Free с Global Blue каждый год? Просто найдите голубую звезду или спросите о Global Blue и следуйте нашим несложным инструкциям. 1. В магазине Где бы вы не совершали покупки, попросите Tax Free форму Global Blue и не забудьте сохранить ваши чеки. 2. При выезде По пути домой, в пункте отправления, пройдите к таможне для того, чтобы заверить ваши чеки для получения возврата в одном из наших офисов. Контакты: taxfree@globalblue.com +421 232 111 111 или +800 32 111 111 Пожалуйста, примите к сведению, что конечная сумма возврата составит сумму налога (НДС) минус административная комиссия. В некоторых аэропортах при возврате наличными взимается комиссия за каждую Tax Free форму. globalblue.ru | globalblue.com

Ladymatic ‫الخاصة بالنساء وتشكيلة المجوهرات الراقية‬ ّ ‫ الكالسيكيّة من ابتكار‬Ladymatic ‫المستوحاة من ساعة‬ ‫ العيد الستّين‬2017 ‫ يُصادف العام‬،‫ باإلضافة إلى ذلك‬.Omega ‫ إنّها الساعة‬.Omega ‫ من‬Speedmaster ‫لكرونوغراف‬ ‫ عندما وطأ سطح‬Buzz Aldrin ‫التي كانت على معصم‬ ٌ ‫كل أرجاء‬ ّ ‫معروف و ُملفت في‬ ‫ وتصميمها‬1969 ‫القمر سنة‬ ‫ نسخة تذكاريّة عن‬Omega ‫ أطلقت‬،‫ ولهذه المناسبة‬.‫العالم‬ .1957 ‫ بمقاسات شبيهة بالموديل األصلي سنة‬،Speedmaster

‫على الرغم من التحسينات التقنيّة البارزة (عيار الكرونوغراف‬ ‫ وقد استُبدل طالء الراديوم المش ّع‬،321 ‫ بدالً من األصلي‬1861 ‫ تشكّل ال ُنسخة‬،)‫ الذي يطابق اللّون‬SuperLuminova ‫بطالء‬ ‫احتفاالً بالموديل األ ّول واعترافاً بالتألّق المتزايد لتصاميم الساعات‬ .‫العريقة‬ ‫ يبقى اختيار الساعة‬،‫مهما تغيّرت التصاميم وتط ّورت‬ ‫الخاصة بالنسبة إلى‬ ‫ وهو المزايا‬.‫مشروط بما يُلفت الشخص‬ ّ :)‫ يقول عن التوربيون (وهو آليّة تدور حول نفسها‬.Walker ،‫ أ ّما التقويم الدائم‬.‫“من الجميل أن تنظر إليه ببساطة وتراقبه‬ .”‫ضرب ساحر من الحسابات والهندسة‬ ٌ ‫فهو‬ ‫ بمستوى‬،‫تتمتّع دور صناعة الساعات السويسريّة بطبيعتها‬ ‫ لكن يبقى على مرتديها أن يحدّد أي عنصر‬،‫ملفت من االحتراف‬ .ً‫ أوظيفيّاً كان أم جماليّا‬،‫منها يناسبه أكثر‬ When You Shop The World, Shop Tax Free: 52

‫ تس ّوق من دون دفع الضريبة‬،‫عندما تتس ّوق حول العالم‬ ‫ خدمة التس ّوق من دون‬Global Blue ‫تقدّم لك غلوبل بلو‬ ‫ لتدّخر المال لدى تس ّوقك في أكثر من‬Tax Free ‫دفع الضريبة‬ .‫ متجر في أبرز مناطق التس ّوق حول العالم‬300,000 ‫ مليون مسافر الذين يتس ّوقون من دون دفع‬26 ‫فل َم ال تنض ّم إلى الـ‬ ‫كل سنة’ ما عليك‬ ّ Global Blue ‫الضريبة من خالل غلوبل بلو‬ Global ‫إال أن تبحث عن النجمة الزرقاء أو تسأل عن غلوبل بلو‬ .‫ وتتبع خطواتنا السهلة‬Blue ‫ تس ّوق‬.1 ‫الخاص‬ ّ ‫ أطلب الحصول على طلب استرداد الضريبة‬،‫أينما تس ّوقت‬ .‫ وتذكّر أن تحتفظ باإليصاالت‬Global Blue ‫بغلوبل بلو‬ ‫ أطلب‬.2 ‫ أقصد مكتب الجمارك عند نقطة‬،‫في طريق العودة إلى وطنك‬ ‫المغادرة لتتم المصادقة على إيصاالتك ومن ث ّم اقبض االسترداد من‬ .‫الخاصة بنا‬ ّ ‫أحد مكاتب خدمة الزبائن‬ :‫لالتّصال‬

taxfree@globalblue.com 111 111 232 +421 ‫ أو‬111 111 32 +800

‫يشمل مبلغ االسترداد النهائي الذي ستحصل عليه مجموع الضريبة‬ ‫ يُفرض‬،‫ في بعض المطارات‬.‫على القيمة المضافة ناقص رسم إداري‬ ‫رسم خدمة نقدي على كل طلب استرداد ضريبة في حال رغبت‬ .‫بالحصول على استرداد فوري نقدي‬

‫‪57‬‬

‫بـ ‪ 24‬مليون دوالر‪ ،‬فاستحالت أغلى ساعة حتّى اليوم‪ .‬وتحتفل‬ ‫ترجمة باللغة العرب ّية‬ ‫سنة ‪ 2017‬بالعيد العشرين لساعة ‪ Aquanaut‬الرياض ّية التي‬ ‫ُصنعت أساساً من الستاينلس ستيل وبميناء أسود‪ .‬أ ّما التصميم‬ ‫‪Masters Of Time :28‬‬ ‫الخاص بهذه المناسبة‪ ،‬فهو ‪ 5168G‬ويتّسم بميناء أزرق وإطار‬ ‫أرباب الوقت‬ ‫من الذهب األبيض‪ .‬ومن دون ّ‬ ‫شك‪ ،‬يشتهر دار ‪Patek Philipe‬‬ ‫األحب إلى‬ ‫الخاصة بالمناسبات‪ .‬موديل ‪ 5970R‬هو‬ ‫بالساعات‬ ‫تحتل الساعات السويسريّة الراقية أعلى مستويات الفخامة‪.‬‬ ‫ّ‬ ‫ّ‬ ‫ّ‬ ‫خاصة مزدوجة (المزايا‬ ‫تكتشف ‪ Beth Druce‬المزيد عن أحدث ابتكارات العالمات‬ ‫قلب ‪ .Walker‬إنّه عبارة عن ساعة بمزايا ّ‬ ‫الخاصة هي أي وظيفة تتعدّى تحديد الوقت)‪ ،‬ويعتبرها كثيرون‬ ‫التجاريّة الرائدة‬ ‫ّ‬ ‫إحدى أفضل الساعات لدى الدار على اإلطالق‪.‬‬ ‫سنة ‪ّ ،1868‬أسس صانع الساعات القادم من بوسطن‬ ‫يكثر استخدام مصطلح “فخامة” اليوم‪ ،‬لك ّن الواقع أ ّن عالم‬ ‫‪ Florentine Ariosto Jones‬عالمة ‪ IWC‬في منطقة‬ ‫الساعات الراقية‪ ،‬بمنتجاته المبتكرة واإلبداع الذي يتطلّبه‪ ،‬جدي ٌر‬ ‫‪ ،Schaffhausen‬جامعاً بين التكنولوجيا الحديثة ومهارة صناعة‬ ‫التخصص بالساعات‬ ‫بهذا المصطلح‪ .‬وفي هذا المجال الفائق‬ ‫ّ‬ ‫الميكانيكيّة المصنوعة يدويّاً (أي تلك التي تعمل بفعل آليّة وليس الساعات السويسريّة والطاقة المائيّة من نهر الراين القريب‪.‬‬ ‫اليوم وبعد ‪ 150‬سنة‪ ،‬تشتهر ‪ IWC‬بساعاتها بقدر ما تشتهر‬ ‫كل‬ ‫إلكترونيّاً)‪ ،‬يشكّل إرث الشركات السويسريّة وخبرتها طموح ّ‬ ‫بأسلوبها البسيط وبالشخصيّات البارزة التي تجذبها‪ .‬يقوم الدار‬ ‫صانعي الساعات حول العالم‪.‬‬ ‫على مفهوم “عائالت” الساعات؛ فنذكر من الموديالت الكالسيكيّة‬ ‫في حين تحظى آليّة ساعة مصنوعة في سويسرا بقيم ٍة‬ ‫‪ Pilot’s‬و‪ Portugieser‬و‪ Ingenier‬و‪ Aquatimer‬و‪Da‬‬ ‫خاصة‪ ،‬يبقى تألّق ساعة معيّنة أمرا ً شخصيّا ً‪ .‬يجمع ‪Anthony‬‬ ‫ّ‬ ‫‪ Vinci‬و‪ Portofino‬في حين تستهدف مجموعتا ‪Grande‬‬ ‫‪ Walker‬الساعات منذ عشرين سنة ويهت ّم كثيرا ً بعنصر الجذب‬ ‫إلى الساعة‪ .‬يقول في هذا الصدد‪“ :‬أه ّم شيء بالنسبة لي هو أن ‪ Complication‬و‪ IWC Vintage‬فئة محدّدة وذ ّواقة من‬ ‫تكون الحركة واإلطار والوجه مص ّممين كوحد ٍة متماسكة وأن يتم الزبائن‪ .‬احتفاالً بالعام ‪ ،2017‬أعادت ‪ IWC‬تصنيع مجموعة‬ ‫كل شيء ُمتّسق‪ .‬صحيح ‪ Da Vinci‬التي أُطلقت للم ّرة األولى في الثمانينات وتسعى‬ ‫االلتزام بهذه االستمراريّة واالنسجام ليبد َو ّ‬ ‫حاليّاً إلى جذب النساء إلى هذه العائلة من الساعات‪ .‬تشرح‬ ‫أ ّن اآلليّة المتكلّفة أو المتعدّدة الغايات تنتقص من قيمة اإلرث‬ ‫‪ ،Franziska Gsell‬مديرة التسويق لدى ‪ IWC‬فتقول‪:‬‬ ‫والتصميم لكن يمكن تقبّل ذلك‪”.‬‬ ‫نرس” العالمة في عقول النساء اللواتي‬ ‫تأسست عالمة ‪ Patek Philippe‬سنة ‪ 1839‬وهي أقدم “نحاول جاهدين أن ّ‬ ‫ّ‬ ‫يشكّلن نسبة مه ّمة من محبّي الساعات‪”.‬‬ ‫المؤسسة في جنيف‪.‬‬ ‫مستقل ملك للعائلة‬ ‫ّ‬ ‫دار صناعة ساعات‬ ‫ّ‬ ‫لكن ليست ‪ IWC‬العالمة الوحيدة التي تعمل على جذب‬ ‫تبتكر وتصنع آليّات الساعات وقد اشتهرت بإطالق أ ّول ساعة يد‬ ‫بتقويم دائم سنة ‪ .1925‬يتميّز الدار باستخدامه المعادن الثمينة النساء إلى ساحتها‪ .‬تنت“ ‪ Omega‬الساعات منذ تسعينات‬ ‫القرن التاسع عشر وقد أطلق الدار سنة ‪ 2017‬مجموعة‬ ‫والستاينلس ستيل في اإلطارات واألساور منذ عدّة سنوات‪ .‬سنة‬ ‫‪Seamaster Aqua Terra Master Chronometer‬‬ ‫‪ ،2014‬باعت العالمة ساعة الجيب ‪Supercomplication‬‬

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SOUVEN I R

PERFECT SCENTS Created in Switzerland by legendary perfumer Alberto Morillas, Mizensir fragrances perfectly bring together elements of femininity and masculinity. Morillas has devised some of the most renowned scents in the world, from Kenzo Flower to Calvin Klein CK One, and with his own Mizensir line he wanted Save money by shopping tax free, see page 52

to try out new ideas and combinations. This particular scent, Tres Chere, is a floral oriental fragrance; a fusion of orange tree blossom extract, vanilla and sandalwood. It is memorable without being heavy, making it an ideal perfume for the transitional period between autumn and winter. Morillas and his wife founded the Mizensir brand in Geneva in 1999, initially

producing candles and then expanding into perfumes; all the products are artisanal, unique creations. fm Mizensir Tres Chere perfume, 100ml, CHF189, Mizensir, 4 rue Verdaine, 1204 Geneva, +41 (0)22 310 1040, mizensir.com FOR M A P GO TO PAGE 48

Zurichâ&#x20AC;&#x2122;s first choice for premium shopping.