SHOP Switzerland SS17

SWITZERLAND | 瑞士 | ШВЕЙЦАРИЯ | ‫سوي رسا‬

Page 26

SWITZERLAND

DRESSED UP: Switzerland’s top department stores offer prestigious fashion brands and much more

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Luxury Edition Spring/Summer 2017

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EDITOR’S LETTER Austria Austrian Alps Barcelona Belgium Berlin Cologne Copenhagen Düsseldorf Frankfurt French Riviera

‫أملانيا‬ 德国

Германия Gothenburg Hamburg Helsinki Area Holland Istanbul Italy Japan

Welcome to Switzerland

Lebanon London Madrid Milan Munich Oslo Paris 巴黎

Portugal Prague Rome SE Finland Singapore Stockholm Stuttgart Switzerland Vienna

Emma Cheevers /GlobalBlue/GlobalBlueRu @GlobalBlue

Чехия @环球蓝联-GlobalBlue

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ILLUSTRATION: ISAAC BONAN

Whether you are travelling for business or pleasure, we can help you discover the very best of this spectacular country. Switzerland has much to offer, as our guide on page 38 reveals. Readers who appreciate retail excellence will enjoy our feature on Swiss department stores (page 26), and in this issue we also explore the country’s culinary scene (page 34). SHOP is part of Global Blue, the Tax Free Shopping market leader that helps you save money when shopping in Switzerland. We publish guides to over 40 destinations across Europe and Asia. Our international insider knowledge means we are ideally placed to tell you about the top global brands you’ll find in Switzerland. For the very latest information, visit globalblue.com. Be sure to sign up for your free SHOP TAX FREE Card – the simplest way to shop tax free without filling in Tax Free Forms by hand, and enjoy exclusive members-only discounts and promotions too: visit globalblue.com/join.

CONTRIBUTORS

Sally McIlhone As SHOP’s deputy editor, Sally McIlhone is in touch with leading brands, creatives and writers around the world so she can stay on top of the latest styles and designs. Sally has contributed to ShortList, Stylist and Total Film online. globalblue.com

Samantha Junak Samantha Junak, SHOP’s artworker, holds a degree in design from Kingston University. Samantha previously studied German literature and media communications and has a keen interest in advertising.

Alieu Haze Sambou Alieu Haze Sambou, SHOP’s acting picture editor, graduated in photography in 2011. Since then he has specialised in fashion and editorial photography. He previously produced his own fashion and art magazine.

ILLUSTRATION: DARREN HOPES

Darren Hopes Darren Hopes, who created this season’s cover illustration for SHOP Switzerland, enjoys working with mixed media to create visually striking artworks. His cover shows a woman’s dress transforming into a luxury department store, inspired by our feature on Switzerland’s top shopping opportunities. Read more about the country’s prestigious stores on page 26. Darren’s other clients include GQ magazine, Sony PlayStation and Penguin Books. Explore our archive of cover illustrations at globalblue.com/covers.

SHOP FLOOR E DI TOR I A L

PU BL ISH I NG

Editor-in-chief Emma Cheevers

Publisher James Morris

Deputy editor Sally McIlhone Cover illustrator Darren Hopes Production editor Caterina Mazzolai Acting production editor Katie Muxworthy Production assistant Julia Spaeth Features editor Hannah Lewis

Chinese editor Yuan Fang Associate Chinese editor Junjie Dou Chinese online editor Qingya He Assistant Chinese online editor Yangzi Liang Chinese translator Chenguang Yi Chinese sub-editor Jennifer Chen

Fashion editor Ximena Daneri Assistant fashion editor Fani Mari Fashion assistant Rebecca Rhys-Evans

Russian editor Anastasia Kyle-Langley Russian editorial assistant Karina Starobina Russian translators Teena Garnik, Gary Ramazanov

News editor Ginger Rose Clark

Arabic editor Haneen Malaeb

Chief sub-editor Hester Lacey Copy editors Katie Davis, Sue Flook, Claire Gervat, Harriet O’Brien

Print Dane Consultancy

Picture editor Kirsty Andrews Acting picture editor Alieu Haze Sambou Assistant picture editors Grace Bird, Katie Byrne Senior picture assistant Mónica R Goya Picture assistant Selina Tan

AVP business development manager Patrice Janet

Deputy artworker Dionne Hélène Senior artworker Milkha Lala Artworker Samantha Junak Artworking assistants Shirley Lau, Onur Unaltay Online managing editor Kirsty Welsh Assistant online editor Marina Nelson Online writer Emily Scrivener

GLOBA L BLU E SWITZER LAND Managing director Ronald Christen Marketing manager Michael Mauerhoff Marketing coordinator Ralph Wutscher Global Blue, Zürichstrasse 38, CH-8306 Brüttisellen, Switzerland

Commercial editor Ruairidh Pritchard Commercial artworking assistant Natalie Schroeter

Art director Fabio Gervasoni Senior designer Yuese Shi Junior designer Kiranjeet Kaur Content corporate production manager Steve Brown Corporate production coordinator Inga Abramian Head of digital Eamonn Leacy Digital campaign manager Iwona Wlodarczyk Digital data analyst Dian Liu Digital marketing assistant Anastasia Budieva Product manager Devesh Sankadecha Developer Mohammed Hakiki Project manager Elisabeth Schloemmer

Chief executive officer Jacques Stern SHOP is published by Global Blue Group headquarters Global Blue SA, Route de Crassier 7, CH-1262 Eysins, Switzerland Corporate registration number 5565726923 globalblue.com info@globalblue.com

Disclaimer: SHOP magazine is published by Global Blue Group. All rights reserved. Reproduction in whole or part is strictly prohibited. While every care is made to ensure all of the information is correct, Global Blue cannot be held responsible for any changes in information that may occur after publication. Global Blue shall not be liable for any damage, loss, injury or inconvenience arising out of, or in connection with, the contents of the guide. All rights reserved. ©2017 Global Blue

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CONTENTS PAGE

PRODUCTS 12

Check Out SHOP selects a standout piece from Switzerland this season Our Favourites Dania and Mariam Sawedeg, the sisters behind Kamuschki jewellery, reveal their top tips for spring/ summer 2017 Products Key looks for the season, from fashion and footwear to jewellery and accessories

NEWS 20

Shop Window One store not to be missed in Switzerland

PAGE

News Seasonal updates on shops, services and new products

FEATURE 26

Cover story:

Spoiled For Choice Switzerland’s top department stores offer a prestigious range of brands and excellent customer service, says Sally McIlhone

EXPERIENCE 34

Table Talk Switzerland’s diverse food scene offers a rich array of delights, says Katie Muxworthy

GUIDE 38

Maps and guides to Switzerland’s top shops and destinations

ESSENTIALS 50

How To Shop Tax Free The simple steps to saving money on your shopping

TRANSLATIONS 51 52 56

美文翻译 Русский Перевод

SOUVENIR 58

The essential item to bring home

Above (from left): Tag Heuer’s new Carrera Calibre 16 Day-Date Chronograph watch; Brasserie Obstberg offers enticing dishes that reflect Switzerland’s rich culinary traditions

BIG BANG FERRARI TITANIUM

BOUTIQUES GENEVE • GSTAAD • LUZERN ZURICH • ZERMATT

hublot.com

BRIGHT IDEA The geometric Suzy bag is available in a range of bold block colours, from shocking pink to sophisticated blue, or in vibrant tri-colour, as shown here in a combination of red, brown and fuchsia. This striking highlight of Bally’s Save money by shopping tax free, see page 50

spring/summer 2017 collection is crafted in a rich variety of materials: goatskin, calf leather, suede and python skin. A gold chain shoulder strap adds glamour and makes the Suzy a perfect day-to-night piece. Complete with a clever lock featuring the letter B, the new style is a smaller version of the brand’s B-Loved

bag that was enthusiastically received in Bally’s autumn/ winter 2016/17 range, and is proving just as much of a hit. rre Bally Suzy bag, CHF1,395, Bally, Grendelstrasse 8, 6004 Lucerne, +41 (0)41 410 5726, bally.com FOR M A P GO TO PAGE 48

PHOTO: BALLY

CH ECK OUT

GENEVE

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S T. M O R I T Z

V I A M A I ST R A 17 E S C A DA . COM

+ 41 2 2 3110 252 + 41 81 8 34 85 8 6

14 | P R O D U C T S

OUR FAVOURITES: DANIA AND MARIAM SAWEDEG The sisters behind Swiss jewellery brand Kamushki are inspired by their world experience. They were born in Libya, grew up in Zürich and have also lived in Dubai. Dania Sawedeg went to university in Lugano. Mariam Sawedeg took her first degree in Geneva, then did a masters in Zürich and studied jewellery design in London. Their interest in high jewellery led them to create Kamushki in 2014. They share their favourite places and pieces for spring/summer 2017 with Ximena Daneri

1. ‘We are both obsessed with embroidery on beautiful pieces, especially coats at Valentino this year’ Valentino coat, price on request, Valentino, Storchengasse 12, 8001 Zürich, +41 (0)44 216 8020, valentino.com

2. ‘Our Kamushki delicate bone choker in white gold and diamonds is our favourite product this season’ Kamushki choker, CHF1,784, La Serlas, Bahnhofstrasse 25, 8001 Zürich, +41 (0)44 212 0608, kamushki-jewellery.com

Save money by shopping tax free, see page 50

3. ‘Our favourite product of the year is Laura Mercier tinted moisturiser as we don’t like to wear heavy make-up and this keeps our skin hydrated. Avocado eye cream from Kiehl’s and Clarins hydrating serum are also our go-to products’ Kiehl’s Creamy Eye Treatment with Avocado, 14ml, CHF38, Kiehl’s, Rennweg 23, 8001 Zürich, +41 (0)44 221 0555, kiehls.ch

4. ‘We love Miu Miu’s handbags’ Miu Miu handbag, CHF1,900, Miu Miu, Palace Hotel, Via Serlas 27, St Moritz, +41 (0)91 986 6380, miumiu.com

PHOTO: (1) © GORUNWAY.COM

S H O P | 15

4 5. ‘To taste the best chocolate in Zürich, you must try Läderach’ Läderach, Bahnhofstrasse 106, 8001 Zürich, +41 (0)44 211 5372, laederach.com

6. ‘Tao’s is the best lounge for drinks and good music’ Tao’s, Augustinergasse 3, 8001 Zürich, +41 (0)44 448 1122, taos-zurich.com

globalblue.com

16 | P R O D U C T S

SUMMER DRAMA Create depth and mood this season by adding dark colours and layered textures to your look

1. Gucci earrings, CHF1,070, Gucci, Poststrasse 3, 8001 Z端rich, +41 (0)44 211 4620, gucci.com 2. Mykita sunglasses, CHF469, Mykita, Langstrasse 187, 8005 Z端rich, +41 (0)43 818 2730, mykita.com

Save money by shopping tax free, see page 50

3. Jimmy Choo shoes, CHF825, Jimmy Choo, Bahnhofstrasse 26, 8001 Z端rich, +41 (0)44 210 3800, jimmychoo.com

4. Max Mara waistcoat, CHF580, Max Mara, Strehlgasse 4, 8001 Z端rich, +41 (0)44 224 3541, maxmara.com

PHOTO: (3) KARENBENGALL.COM

S H O P | 17

5. YSL bicolour eye pencil, price on request, Douglas, 7 rue de la Croix-d’Or, 1204 Geneva, +41 (0)22 810 4133, yslbeauty.com

7. Chanel Rouge Allure lipstick, €48.90, Marionnaud, Bahnhofstrasse 35, 8001 Zürich, +41 (0)44 221 0860, chanel.com

6. Tom Ford Noir perfume, 100ml, CHF199, Marionnaud, Bahnhofstrasse 35, 8001 Zürich, +41 (0)44 221 0860, tomford.com

8. Mulberry bag, CHF1,265, Mulberry, Storchengasse 4, 8001 Zürich, +41 (0)43 497 3610, mulberry.com

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9. Diesel trousers, CHF249, Diesel, 27 rue de la Croix-d’Or 27, 1204 Geneva, +41 (0)22 310 6858, diesel.com

18 | P R O D U C T S

CHECKMATE

For contemporary-classic style combine a checked double-breasted jacket with a scarf and loafers

1. Corneliani blazer, CHF1,588.41, Bongénie, 34 rue du Marché, 1204 Geneva, +41 (0)22 818 1111, corneliani.com

3. Shamballa Jewels bracelet, CHF7,735, La Serlas, Bahnhofstrasse 25, 8001 Zürich, +41 (0)44 212 0608, shamballajewels.com

5. Church’s credit card holder, CHF345, Church’s, 59 rue du Rhône, 1204 Geneva, +41 (0)22 311 6631, church-footwear.com

2. Hogan shoes, CHF370, Hogan, 108-110 rue du Rhône, 1204 Geneva, +41 (0)22 310 0810, hogan.com

4. Canali scarf, CHF224.47, Chemiserie Centrale, 4 rue de la Confédération, 1204 Geneva, +41 (0)22 311 4533, canali.com

6. Bottega Veneta document case, CHF2,430, Bottega Veneta, Bahnhofstrasse 25, 8001 Zürich, +41 (0)43 344 8636, bottegaveneta.com

Save money by shopping tax free, see page 50

MADE IN boggi.com

20 | N E W S

SHOP WINDOW

RICHLY REDEFINED The ground floor of Bongénie’s central Geneva store has reopened after an impressive redesign. Fashion-forward accessories, jewellery and the first Geneva shop of Swiss chocolatier Confiserie Sprüngli feature here. The space also offers prestigious Save money by shopping tax free, see page 50

brands in beauty, make-up and fragrance. International labels such as La Mer, Sisley, Chanel and La Prairie sit alongside niche brands, from Roja Dove to Lengling and Aedes de Venustas. With backlit onyx, woodwork and floors of alpine stone, the new space is a must-visit

for visitors to Geneva ‒ and it is the perfect place to find appealing treats to take home. km Bongénie, 34 rue du Marché, 1204 Geneva, +41 (0)22 818 1111, bongenie-grieder.ch FOR M A P GO TO PAGE 44

22 | N E W S

A MAN’S WORLD

PRECIOUS PEARLS

The refurbished Herren Globus flagship in Zürich offers a lavish shopping experience for style-conscious men. The store’s three floors have been strikingly remodelled with a touch of vintage flair; leather armchairs and chandeliers conjure a look of a 1920s gentlemen’s outfitter. Customers can enjoy a variety of newly launched services, from having clothes tailor-made to styling consultations during which they will browse an extensive range of designer brands. To round off the experience one can visit the in-house barber and stop for drinks at the store’s courtyard bar. js Herren Globus, Löwenstrasse 37, 8001 Zürich, +41 (0)58 576 3500, herrenglobus.ch

La Prairie’s White Caviar Illuminating Pearl Infusion (CHF558) is an impressive new skincare product that reduces redness and dark spots while improving luminosity and skin tone. Made of gold caviar extract, an oil-soluble form of vitamin C and the active ingredient DGA, La Prairie’s pearls lighten and firm while also targeting melanin-induced spots caused by sun damage. In addition, this new product protects from pollutants and restores the skin’s firmness and elasticity. rre Marionnaud, Bahnhofstrasse 35, 8001 Zürich, +41 (0)44 221 0860, laprairieswitzerland.com FOR M A P GO TO PAGE 40

PHOTO: (LEFT) R STECK, WAEDENSWIL/SWITZERLAND

FOR M A P GO TO PAGE 40

Save money by shopping tax free, see page 50

S H O P | 23

CRAZY KISS

PHOTO: KEYSTONE/PPR MEDIA RELATIONS AG/IWC SCHAFFHAUSEN

Luxury brand Cartier has created a sequel to its Baiser Volé perfume. Baiser Fou, meaning ‘crazy kiss’ in English, explores the fragrance of a single ingredient, the orchid. The new scent (50ml, CHF111) has been developed by talented perfumer Mathilde Laurent, who captures a sense of passionate intensity with the floral notes of the tropical blossom. In keeping with the style and exclusivity for which Cartier is so famous, the perfume comes in a bottle adorned with a gorgeous red cabochon top. akl Cartier, Palace Galerie, Via Serlas 29, 7500 St Moritz, +41 (0)81 833 1855, cartier.com

WATCH THIS SPACE Luxury watchmaker IWC recently opened its seventh boutique in Switzerland. Set in the centre of St Moritz, the shop exudes a great sense of style thanks to the use of design elements distinctive to IWC, including dark wood, glass and natural stone. It also has two special features: the ceiling is decorated with a globalblue.com

fresco by artist Luca Pancrazzi, and an open fireplace gives the space a special touch. The new store is a striking showcase for IWC’s collection of exquisite timepieces, including limited-edition items. grc IWC Schaffhausen, Via Maistra 17, 7500 St Moritz, +41 (0)81 833 3103, iwc.com

24 | N E W S

HORSES FOR COURSES Since 1865, Swiss company Reuge has been making remarkable bespoke music boxes. Its pieces are frequently commissioned as gifts for presidents and royalty worldwide. Among its recent works is a handcrafted mechanical horse race. Five horses made of sterling silver finished with gold plating move across a box to classical melodies by the likes of Chopin and Mozart. This luxury limited-edition piece is inspired by Escalado, a horse racing game that was developed by Swiss toy inventor Arthur Gueydan in 1928. js Reuge, 1 place Longemalle, 1204 Geneva, +41 (0)22 317 0737, reuge.com FOR M A P GO TO PAGE 46

MODERN CLASSIC Swiss watch brand Tag Heuer has launched a new version of its classic Carrera Calibre 16 Chronograph to celebrate the 10th anniversary of the style. The updated version, the Tag Heuer Carrera Calibre 16 Day-Date Chronograph (CHF4,700), comes in lightweight black titanium framed with a ceramic bezel. A brown distressed calfskin strap elegantly lends it a distinctive retro look. The watch has a power reserve of about 42 hours and is water resistant up to a depth of 100 metres. fm Tag Heuer, 9 rue Robert-CĂŠard, 1204 Geneva, +41 (0)22 818 7272, tagheuer.com FOR M A P GO TO PAGE 46

Save money by shopping tax free, see page 50

Welcome to Switzerland’s first destination for watches and jewelry with a selection of more than 50 exclusive brands.

www.christ-swiss.ch

SPOILED FOR CHOICE

PHOTO: KEY GIANG

Switzerlandâ&#x20AC;&#x2122;s top department stores offer a prestigious range of brands and excellent customer service, says Sally McIlhone

28 | F E AT U R E S

ith a retail history that dates back to the 1800s, Switzerland’s department stores have a long and illustrious heritage. Yet rather than remaining rooted in the past, the country’s top retail names are constantly evolving to meet the needs of a new generation of customers. Take a tour of some of the best department stores in the country to discover a stellar line-up of international brands, unique experiences and the highest levels of customer service. Jelmoli in Zürich is one of Switzerland’s oldest and largest premium department stores. It was founded as a clothes shop in 1833 by Peter Jelmoli-Ciolina and expanded rapidly; so much so that in 1898 a new shop was built to house it. Large, elegant windows meant the new store was soon known as ‘the glass palace’.

Located on Bahnhofstrasse, it is today one of the most refined addresses in Switzerland. Monica Monsch, head of marketing and communications, explains that the brand took inspiration from France. ‘The models were the department stores in Paris,’ she says. She adds that when Jelmoli opened the glass palace in 1899 it was the largest department store in Switzerland ‒ and so it remains today. Jelmoli’s six floors are stocked with around two million items from more than 1,000 international brands. ‘Jelmoli offers a unique customer experience,’ says Monsch. ‘Every department is different and has only the best to offer.’ From the clothing departments to the in-store restaurants, Jelmoli aims to surprise and delight. When it comes to choosing the brand mix, Monsch explains that Jelmoli focuses on two key traits: quality and style. These, she notes, are the most important elements to take into account when choosing new brands to include in the stock: ‘The brand mix consists 51 56

Previous page: Jelmoli department store in Zürich Above (from top): Monica Monsch, head of marketing and communications at Jelmoli; Fauchon café at the store

PHOTOS : COURTESY OF JELMOLI

Jelmoli’s customers – from Switzerland and overseas – can rely on the store to provide a chic wardrobe and an equally polished home

Manor is an iconic Swiss department store with a total of 64 stores. Itâ&#x20AC;&#x2122;s not only a shopping but an experience you will not find elsewhere.

manor.ch

30 | F E AT U R E S

PHOTOS: (BOTTOM BOTH) COURTESY OF JELMOLI/MANUEL RICKENBACHER

of well-known popular brands as well as upand-coming niche brands. It needs a good mix to create a great international atmosphere.’ This season Italian brands Eleventy, Antonelli and Trussardi are being launched in the women’s fashion and accessories department, and Jelmoli also welcomes the Fenty x Puma collection created in collaboration with Rihanna. These directional brands fit the profile of the Jelmoli customer, says Monsch. ‘They know what they like and they can afford it.’ They have a good sense of their own style, she adds, and they seek items to complement their lifestyle. Jelmoli’s customers ‒ from Switzerland and overseas ‒ also know that they can rely on the store to provide everything they need to create a chic wardrobe and an equally polished home. ‘Jelmoli is a must-visit destination in Zürich for people who love shopping. Jelmoli is for Zürich what Selfridges is for London or KaDeWe is for Berlin,’ explains Monsch. ‘And you cannot leave Jelmoli without taking a picture of the first walk-in cheese humidor in Switzerland, where 250 sorts of cheeses are stocked unwrapped.’ From Swiss cheese to high fashion, Jelmoli has it all.

Above (clockwise from top): Eleventy spring/summer 2017; Jelmoli’s cheese humidor; the menswear department at Jelmoli

PHOTOS: COURTESY OF MANOR

S H O P | 31

The Manor group opened its first shop in Lucerne in 1902 and now boasts 63 stores, 33 food markets and 44 restaurants. ‘Manor is located in all regions of Switzerland,’ says Elle Steinbrecher, Manor’s spokesperson. ‘It is a family-owned company and has been synonymous with quality and variety for more than 100 years.’ Manor showcases around a million items across its stores, and its website offers 28,000 products. ‘Manor continually strives to offer a convenient and surprising shopping atmosphere and invests substantial sums every year in its department stores, assortments and services. These are among the factors that explain the company’s success.’ Stocking everything from beauty products to electronics and wine, Manor has built up connections with key brands to present a range of exciting exclusives to its customers. Recent in-store launches include German beauty brand Bilou, Spanish fashion from Sfera and Scandinavian childrenswear label Done by Above (from top): the Manor department store in Lucerne; some of the wide range of beauty products at Manor

GENF LUZERN ST. MORITZ Zâ&#x20AC; RICH

A SPECI AL COLLEC T ION BY GIGI HADID

#TOMMYXGIGI TOMMY.COM

PHOTOS: (BOTH LEFT) COURTESY OF MANOR; (RIGHT) COURTESY OF MANOR/RALPH BENSBERG

S H O P | 33

The Manor group has built up connections with key brands to present a range of exciting exclusives to its wide customer base Deer. Manor has become adept at providing a variety of products that appeal to a wide customer base. ‘Through the diversity of products and range of prices we offer, Manor speaks to all kinds of customers, such as families, teenagers, young people or the silver generation,’ Steinbrecher says. She adds that Manor appeals to visitors as a brand that offers a wide variety of products, international as well as Swiss, with quality as a common thread ‘whether it’s in

the products or in the service. We see Manor as a Swiss company that represents Swiss standards.’ This year a new Manor deli, Manora Fresh To Go, opens at Geneva Cornavin train station. Look out, too, for the launch of Sephora at Manor Zürich. In the words of Steinbrecher, ‘passion, enthusiasm, respect and responsibility are Manor key values. Our values are still the same after more than 100 years: the client is at the centre of all our actions’

Above (clockwise from top left): German beauty brand Bilou, stocked by Manor; a Manora Fresh To Go deli; Manor department store in Zürich

34 | E X P E R I E N C E

TABLE TALK

Traditional Swiss cuisine is much influenced by the country’s neighbours Germany, France and Italy and is an exciting mix of different tastes. Today, with so many ingredients and world cuisines familiar and easily available, the Swiss continue to blend the best of culinary cultures. It’s no surprise, then, that the nation’s classic dishes such as raclette and rösti have been joined by everything from curries and chapatis to noodles and nachos. Whether you’re visiting Zürich or Lucerne, Basel or Bern, Switzerland is bursting with tempting eateries. From Mediterraneaninspired cuisine and Asian fusion food to fresh seafood and hearty traditional Swiss dishes, these restaurants offer something delicious for every taste and mood. globalblue.com

PHOTO: XXXX PHOTO: XXXX

Switzerland’s diverse food scene offers a rich array of gastronomic delights, as Katie Muxworthy finds out

BRASSERIE OBSTBERG For romantic dining you need look no further. Tucked away in the beautiful Obstberg district of Bern, this restaurant has an outdoor garden lined with old chestnut trees and an interior inspired by brasseries of the 1930s. There’s a relaxed ambience and a tempting gourmet menu. Standout dishes include braised Emmental beef accompanied by sweet apples, mushrooms and chives. Be sure to try one of the sweet treats on the dessert menu; we recommend tonka bean crème brûlée with a crispy sesame seed snap as well as tiramisu with gingerbread and walnut ice cream. Brasserie Obstberg, Bantigerstrasse 18, 3006 Bern, +41 (0)31 352 0440, brasserie-obstberg.ch

36 | E X P E R I E N C E

HIDE & SEEK Fusion food is the order of the day at Hide & Seek in the Atlantis by Giardino hotel in Zürich. Combining innovative flavours and taking inspiration from around the world, the menu offers tastes of Asia, the Middle East and Europe. The chic and inviting dining room offers fish such as tuna tartare served with ginger, sesame and lime, and meat dishes globalblue.com

like duck breast with Sichuan pepper, wild broccoli and garlic cream. The contemporary bar serves a version of classic British high tea, aptly named Hide & Tea. This charming option includes a selection of sandwiches and tempting sweet treats. Hide & Seek, Hotel Atlantis by Giardino, Döltschiweg 234, 8055 Zürich, +41 (0)44 456 5544, atlantisbygiardino.ch

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ST ALBANECK Set in a half-timbered house in central Basel, St Albaneck focuses on local and seasonal ingredients and its spring and summer dishes are packed with flavour and colour. The truly welcoming owners offer daily specials and recommendations that highlight the freshest of regional produce. Standout dishes include grilled rock lobster tails with crustacean reduction, pasta, spinach and pomegranate seeds. You could opt for the four-course surprise menu; take your pick from themes of meat, fish or vegetables and the chef will select four of the dayâ&#x20AC;&#x2122;s best dishes for you to sample. The extensive wine list includes a number of Swiss wines.

S A U VA G E Sauvage at the Hotel Wilden Mann in Lucerne is a fantastic option for an indulgent supper in an elegant setting. The menu features a rich choice of French and Mediterranean gourmet dishes. Choose Ă la carte from delicious meat, fish and vegetarian options as well as smaller plates and soups. Or opt for the sixcourse tasting menu which features seasonal

St Albaneck, St Alban-Vorstadt 60, 4052 Basel, +41 (0)61 271 6040, stalbaneck.ch

highlights. Interesting flavour combinations will delight adventurous eaters: think rillettes of rabbit with oranges and dark chocolate. With its feel-good atmosphere, attentive staff and tempting menu, Sauvage is well worth a visit. Sauvage, Hotel Wilden Mann, Bahnhofstrasse 30, 6003 Lucerne, +41 (0)41 210 1666, wilden-mann.ch

38 | G U I D E

GUIDE

Above: a view of picturesque Kapellbrücke on the Reuss river in Lucerne

PHOTO: DENNIS JARVIS CC BY-SA 2.0

Global Blue’s guide ensures you make the most of your trip to Switzerland with a look at the country’s must-visit destinations, from a recently opened homeware store to the best bars in Geneva. Start with SHOP’s recommendations before delving deeper with expert guidance from our well-travelled team. For further helpful hints and detailed guides, check out globalblue.com/switzerland.

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ALFRED ESCHER MEMORIAL

40 | G U I D E

Bahnhofstrasse ● FRANZ CARL WEBER

BAH

N H O F B R Ü CK E SWAROVSKI ● ● DÜRR BONITA ● MAMMUT ● THE BODY SHOP ● CLAIRE'S ● YENDI INTER ● DISCOUNT PARIS ● H&M ● ● RITUALS LOOQ ● GOLDHAUS ● ● GÖTTE OPTIK FIELMANN ● ● TISSOT OCHSNER SPORT ● ● L’OCCITANE COOP VITALITY ● ● H&M AS

Central

HOFQ UAI

BAH

I LIMM

MÜHLE

● VICTORINOX

HG A SSE O E T E N B AC

● STRÄULI SPORT & MODE ● LACOSTE

● LONGCHAMP

FÜSSLISTRASSE

AT Q U A

BAHN SCHWEIZER ● HEIMATWERK

● T IM BE

FST

NHO

U R A N I A S T R A SSE

● BOGGI

● ZARA HOME

RLAN

ASS TR

● OCH SPORT● THOMAS SABO MICHAEL ● FOTO GANZ ● KORS ● JOHN R. WULLSCHLEGER ● SWATCH ● BIJOUTERIE URECH

L I M M AT Q U A I

IA AN UR

ÜH

● DOSENBACH ● ZARA ● SANDRO ● LES AMBASSADEURS ● ZWILLING J A HENCKELS

CHRIST ● ST. ANNAHOF ●

G A SSE

SSE

RAS

SE AS

● KURZ ● CHRIST ● TALLY WEIJL ● MODISSA ● REPLAY

NIE DERDOR FST R A S SE

SCHIP FE

● DIESEL ● MANGO

Z AH R IN GER ST R A SSE

BIG ●

WE ● THOMAS SABO ● LANDOLT-ARBENZ ● IWC ●

Hiltl

● DOLMETSCH

NIEDER

Manor

NAVYBOOT ●

● PKZ WOMEN

FOOT LOCKER ● SCHILD ● MASSIMO DUTTI ● APPLE ●

BELDONA ●

LÖ

P.22

LÖ

Herren Globus

Jelmoli

RA L ST

CENTRAL ● JEWELLERY

D O R FST R A SSE

SELECTED STORES IN JELMOLI: Longchamp Zara Fust Christ Falke Benci Brothers

S I H ● NAVYBOOT

● BUCHERER ● FIDELIO Ü ● FALKE OMEGA ● ● CASHMERE HOUSE BOUTIQUE ROMA ● ● BREITLING ● MADAME ZÜRICH CARTIER ● Cantinetta Antinori ● FURLA ● PKZ ● MEISTER SILBER ● PEUTEREY ● WOLFORD ● BOVET ● TEUSCHER ● STEIFF ● MAX & MOI ● KOCHOPTIK ● SUIT SUPPLY ● BURBERRY ● MAX MARA ● NAVYBOOT ● BRUNOS ● HUBLOT HUGO BOSS ● ● PRADA ● TROIS POMMES CHANEL ● ● MAISON GASSMANN ● CHOPARD ● SALVATORE FERRAGAMO VAN CLEEF & ARPELS ● ● VACHERON CONSTANTIN P.22 MARIONNAUD ● ● CÉLINE ● PIAGET TROIS POMMES ● MEISTER UHREN ● ● GÜBELIN ● JIL SANDER ● BRUNELLO CUCINELLI ● VAN LAACK BREGUET ● ● MAGGS ● AUDEMARS PIGUET ● ● VALENTINO VESTIBULE ● BRIONI PATEK PHILIPPE ● ● JAEGER-LECOULTRE ● MONCLER DEECEE ● BOGNER SPORT PAUL & SHARK ● ● BULGARI STYLE ● ● LA PERLA TA ● HEINICKE UHREN MONTBLANC ● ● TOD'S ● MULBERRY LS LAS PERLITAS ● ● LOUIS VUITTON BOTTEGA VENETA ● TR ● MUSIK HUG ● LOOQ ● MCM ● TOM FORD ERMENEGILDO ZEGNA ● ● ERNST LOOSLI AS Zeughauskeller ● LEDER LOCHER GIORGIO ARMANI ● BA SE ● GRIEDER ● BOGNER ST EI ● MEISTER BOUTIQUE ● HERMÈS PL AT ● TÜRLER Z Parade● BLANCPAIN NÜ

BAH

NHO

L TA

FST R

A SSE

L TA

UA I

Featured In This Issue

Global Blue Refund Office

Restaurant

Q AT

Non-Global Blue Retailer

Department Store

Global Blue Retailer

Pavillon

LÄ

IDE

SCHWEIZER ● HEIMATWERK

GROSS COUTURE ● VERTES ● AIRBIJOUX ● A.C. BANG ●

● DOLCE & GABBANA ● SPITZENHAUS AG

KOCHOPTIK ●

WEINBERG ●

CHRISTIAN DIOR ●

● TROIS POMMES ● GRAFF ● STEFANO RICCI ● TIFFANY & CO ● TROIS POMMES

TR AS

● BALLY

HOFS

ROLEX ●

EIC

● LORO PIANA ● JIMMY CHOO ● TOMMY HILFIGER

ATQ U A I

CONFISERIE SPRÜNGLI ● HACKETT ●

OSSWALD ●

LIMM

Platz

S TA DT H A U S Q U A I

BAHN

BÄ

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ZÜ RI CH BASEL S T. M O RIT Z GS TA A D

ZÜRICH — BAHNHOFSTR ASSE 12/18 — STORCHENGASSE WOMEN– MENSWEAR ALEX ANDER McQUEEN

A MIRI AQUA ZURR A ASHISH AZZEDINE ALAÏA BALENCIAGA BALMAIN CHLOÉ COACH EMILIO PUCCI ERDEM GARY GR AHA M GIA MBA GIVENCHY GUCCI HAIDER ACKER M ANN JITROIS L ANVIN LOYD/FORD M AISON TAKUYA M ARC JACOBS M ARNI M ARY K ATR ANTZOU PUBLIC SCHOOL RODARTE R13 ROCHAS ROSIE ASSOULIN SAC AI SAINT L AURENT SIMONE ROCHA STELL A McC ARTNEY THE ELDER STATESM AN THE ROW THOM BROWNE TOM FORD URBAN ZEN VALENTINO VETEMENTS VISVIM

TROIS POMMES OUTLET DESIGNER–FASHION FOR MEN & WOMEN SEESTRASSE 463, ZÜRICH WOLLISHOFEN

42 | G U I D E

RU LA

PL EPP LI HI

-B

IE VR

I-L

ÇO

ON M

UA Q

Atelier Cocktail Club

L'HORLOGE FLEURIE

ÉR A

L GU

IS A N

RCH

RÔ

PAGE

Place de Longemalle

TIS

SER

Le Relais de l'Entrecôte

INTERNATIONAL MUSEUM OF THE REFORMATION

D-

ST. PIERRE CATHEDRAL

UF A PL

-D AL

X-

EO RG OZ

CR E

Parc des Bastions

ES U

L’A TH

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PATEK PHILIPPE MUSEUM

-D

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RU O

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VO - FA

ES RU

MAI

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AV E N U

FR E

TÉ

AR EV

MUSÉE D'ART MODERNE ET CONTEMPORAIN La SIP

GÉN

Place du Molard DU

I D AY

ERIE

IS - D

R AT

ÉN

JET D’EAU

Le Baroque

N ÇO

LAR

I DU

ÔNE

RU E

GRAND THEATRE

B IL

Q UA U RH

RUE

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Place de la Fusterie

VIE

P.46

RATH MUSEUM

AM RU

ER ÉB

RE ER

UV ET

BER

RUE D

COR

U V R ENIER E

U EB U SE

OIS RUE

PR E

RU A OL ÉC

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-T E DU

X-

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EN RU

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CITÉ DU TEMPS

-I'LLE FR A

AR D IV

B T-

E LA

RUE

L A CO U LO

Beau Rivage

RU E D

P O NT DE

RU E DE L'A RQ

RUE DE R

E RU

H DE

ID UA

R- D E

OSTE

ITO T E JEA N-P ET

DE L A TO U

- FA Z Y RU

M JA D

AT R AL

EM ED

DE AN

PAGE

Brasserie des Halles de L'ile

D UE

RUE

R D JA M E S

E T TIN Q UAI T URR

Q UA I DE L

AND RU E D U S T

B O U L E VA

IS M

Place De-Grenus

AN UT

Manora Restaurant

PAGE

43 Chez Ma Cousine

. DE

Y AZ

Genève Tourisme & Congrès

UA EV

ED RU

Café de Paris

-F

RUE

E RU

GENEVA MAIN STATION

AT R

N’Vy

P.46

TA M

GENEVA

Place Of Interest Restaurant

Tourist Information

Train Station

Hotel

Bar

S H O P | 43

SOCIETY LIMONTA Italian interior décor brand Society Limonta has recently opened a store in Geneva. The boutique is in the charming Vieille Ville area and is housed in an historic building that offers an intriguing counterpoint to the label’s modern, luxurious products. From bed linen and tablecloths to towels and bath robes, Society Limonta presents a wide range of high-end homeware. Look out for the new limited-edition ceramics collection from Beatrice Rossetti. Society Limonta, 35 place du Bourg-de-Four, 1204 Geneva, +41 (0)22 810 8693, societylimonta.com

Rue du Mont-Blanc

SWATCH ● HORLOGERIE BIJOUTERIE O.ZBINDEN ● R ● HAROLD W. MARIONNAUD ● U E ROBERT RASCHLE ● D U ESPACE TEMPS ● M O ORANGE ● N T

IV AR

ÉV

I-L

-B

ÇO

● LE MOUTONS A 5 PATTES

FR E

ER E

● MONTRES SA ● BIJOUTERIE B & B

Four Seasons Hotel des Bergues IN RD IE LLE NA ● BREITLING ER NE SE S I IO S E M I T LY ES CH AD ● U GU LA TR BER ● ES

AI D

E T TINI

● SOCIETY LIMONTA

Q UA I T U R R

TABAC RHEIN ● LA MAISON DE ● L'HORLOGERIE

COUTELLERIE DU JET D'EAU ● PASTORE-NICOLET SA ●

BIJOUTERIE KUNZ ●

PHARMACIA PLAZA ● KRESS OPTIC ●

Manor

PILI CARRERA ● SWISS TIME ● DRAKE STORE (WOMEN) ●

-B

HORLOGERIE CADHOR ● L A CHRIST ● N C CHA NTE P O U LE T THE GIFTBOX ● LA MOUTON A 5 PATTES ●

NA VIN

RUE DE

DRAKE STORE (MEN) ●

Global Blue Retailer

Non-Global Blue Retailer

Department Store

Featured In This Issue

44 | G U I D E

Rue du Rhône

Rue du Marché ● HOFSTETTER SPORTS

AESCHBACH ● MOUAWAD ●

P.58

● IWC ● APOSTROPHE ● BOUCHERON ● L. RAPHAËL CHRISTIAN AUDEMARS PIQUET ● ● LOUBOUTIN

BENOÎT DE GORSKI ●

● GODIVA CHOCOLATIER

● JAHAN BIJOUTERIE ● ADLER ● CHOPARD ● DE GRISOGONO ● GRAFF ● CHATILA ● VAN CLEEF & ARPELS ● OMEGA

● LOUIS VUITTON ● CARTIER ● SERGIO ROSSI

R. ROBERT-CÉARD RICHARD MILLE ● LORO PIANA ● ERMENEGILDO ZEGNA ● BENOÎT DE GORSKI ●

● HERMÈS

● CHANEL ● BUCHERER

Place de Longemalle VERSACE ● FRED ● BIJOUX BURMA ● GUCCI ●

UR R- M U EA D Î TER LEAS S TO E

● PATEK PHILIPPE

Place du Port

RUE DU RHÔNE

● MONTBLANC ● CÉLINE ● BALLY ● PRADA

● MARCONI

U R- M A Î T R E S S E VILEBREQUIN ● DRAKE STORE ●

R U E D ' I TA L I E

MARINA RINALDI ● SALVATORE FERRAGAMO ● LA PERLA ● HOGAN ● TOD'S ● KAREN ● MILLEN AUBADE ● MAX MARA ● ESCADA ● VERMOREL FOURRURES ●

RU E DU R HÔNE

R U E D ' I TA L I E

GÜBELIN ● CHRISTIAN DIOR ● FENDI ● LES AMBASSADEURS ●

RUE DU RHÔNE

● ICE WATCH ● TOMMY HILFIGER ● VERO MODA ● MARIONNAUD ● KOOKAÏ

RU E DU R HÔNE

GGG GILLES GERSON ●

● VISILAB ● YVES ROCHER

RES

CO U R S D E R I V E

DEVERNOIS ● BERDOZ OPTIC ● FNAC ●

● CHEMISERIE CENTRALE

RHÔNE

A ÎT

Place de Longemalle

● ACUITIS ● FUST ● SWISSCOM

CO U R S D E R I V E

R- M

Place du Port

● ROGER VIVIER ● TIFFANY & CO

LES FACETTES ● BREGUET ● PIAGET ● LEONARD ● HARRY WINSTON ● TIMOTHY OULTON ● JAEGER-LECOULTRE ● ZARA ●

RUE DE RIVE

● CYRILLUS ● BELDONA

RUE DU RHÔNE

● WE

● DIESEL

RUE DE RIVE

DAVIDOFF ● L’OCCITANE ● APPLE ● IAM ● GUESS ● NAF NAF ●

● ESPRIT

RUE DU RHÔNE

FRANZ CARL WEBER ●

R. ROBERT-CÉARD

R U E D E L A C R O I X- D ' O R

Place du Molard

R U E D E L A C R O I X- D ' O R

BLUE LEMON ● LACOSTE ●

TOURBILLON ● BLANCPAIN ●

TRICOSA ●

● LONGCHAMP

INTERDISCOUNT ●

RU E DU

Globus

● MICHAEL KORS ● MOLARD SOUVENIRS ● TALLY WEIJL ● DOUGLAS ● FIELMANN ● ZARA HOME

● ARMENIO ARMANI ● OFFICINE PANERAI

Place du Molard

● OCHSNER SPORT

Bongén ie

C&A ●

Place de la Fusterie

● SWAROVSKI

DOSENBACH ●

● H&M

● BERSHKA

BCBGMAXAZRIA ● SWATCH ● H&M ●

Place de la Fusterie

● CLARENCE CHRONOMETRIE SA

MARIONNAUD ● MASSIMO DUTTI ● HUGO BOSS ● AMARANTE ● PROMOD ● REPEAT ●

P.20

● BIJOUTERIE BADER ● COOP CITY ● PKZ MEN

ROGER-DUBUIS ● COOP CITY ● JIMMY CHOO ● BULGARI ●

RU E D E L A C O N F É D É R AT I O N

MANGO ● VERO MODA ● BENETTON ●

PHARMACIA POPULARIE FOOT LOCKER MARIONNAUD KOOKAÏ

RHÔNE

VICTORINOX ●

● ● ● ●

RU E DU

TENTATION BIJOUX ● SAN MARINA ● VISILAB OPTICIENS ● CHOPARD ● CONFÉDÉRATION CENTRE ●

RU E D E L A CO N F É D É R AT I O N

CHEMISERIE CENTRAL ●

● VHERNIER ● BOTTEGA VENETA

● MONCLER LE MOUTONS ● A 5 PATTES ● CHURCH'S ● APOLLINAIRE ● SHOW OFF

BOGGI ● DIVINO AMORE ● LA COUPOLE ●

● HÄSTENS ● TOUZEAU

Global Blue Retailer

Non-Global Blue Retailer

Department Store

Featured In This Issue

Since 1891 the most exclusive shopping location for international fashion brands

AKRIS, ALAÏA, BALENCIAGA, BRIONI, BRUNELLO CUCINELLI, CHANEL, CHLOÉ, ERMENEGILDO ZEGNA, GUCCI GIVENCHY, JIMMY CHOO, MONCLER, STELLA MCCARTNEY, TOM FORD, VALENTINO, SAINT LAURENT

Geneva - Lausanne - Zurich - Basel - Bern - Interlaken - Lucerne www.bongenie-grieder.ch

46 | G U I D E

Rue Robert Céard

TOP 3...BARS

Place du Molard

RUE DU RHÔNE

BRUNELLO CUCINELLI ●

BURBERRY ●

R. ROBERT-CÉARD

● HUBLOT

● BABY DIOR ● DANIEL ● BENJAMIN ● DINH VAN ● TAG HEUER

P.24

● ZILLI CASHMERE ● & CASHMERE ● TOMMY HILFIGER

R U E D E L A C R O I X- D ' O R

ZARA HOMME ●

PETIT BATEAU ● MILANO OUTLET ●

Place du Port

Place de Longemalle

BUCHERER ●

RUE DU RHÔNE

BENOIT DE GORSKI ● JOHN LOBB ● ISKENDER ● ALAIN AFFLELOU ●

Place du Port

Place de Longemalle

● MONTBLANC ● CÉLINE

TROU UERD -M E LA AÎ TTR OEUSR S-EM A Î TRES

RUE DU RHÔNE

● VERSACE ● REUGE P.24 ● VACHERON CONSTANTIN ● HERVE LEGER

ZWILLING ● J A HENCKELS

● KIKO

● DAVIDO FF

RUE DE RIVE

YVES DELORME ●

ACUITUS ●

ANNE FONTAINE ● VIA ROMA ●

R U E D E L A C R O I X- D ' O R

R. ROBERT-CÉARD

Atelier Cocktail Club Atelier Cocktail Club is known for its superbly blended drinks. Whether you opt for a dry martini or a Cancun Cooler with tequila, you’re sure to be impressed. Atelier Cocktail Club, 11 rue Henri-Blanvalet, 1207 Geneva, +41 (0)22 735 2247, ateliercocktailclub.ch FOR MAP GO TO PAGE 42

N’Vy Bar Boasting Californian-inspired décor, contemporary artworks and a resident DJ providing the perfect soundtrack, N’Vy Bar is a cool spot. N’Vy Bar, 18 rue de Richemont, 1201 Geneva, +41 (0)22 544 6666, hotelnvygeneva.com FOR MAP GO TO PAGE 42

Le Cheval Blanc Fans of craft beer will want to head to this bar on the outskirts of Geneva. It is stocked with bottles from a host of microbreweries in the region and offers guest beers each month. Le Cheval Blanc, 15 place de l’Octroi, 1227 Carouge, +41 (0)22 343 6161, lechevalblanc.ch

Rue de la Tour-Maîtresse

Place du Molard Place de la Fusterie

OUR

P ORT

● PO NT I

- M A ÎTRESSE

TOMMY ● HILFIGER

KOOKAÏ ●

CO U R S D E R I V E

CAFÉ COTON ●

RUE DU

RU E DU R H ÔN E

Place du Port

Place de Long emal le

TARA JARMON ● CLAUDIE PIERLOT ● POM D'API ●

THE SHOP ● TARTINE ET CHOCOLAT ● ORSO COUTELLERIE ●

RUE DE RIVE

BAC À SABLE ●

RUE DU R HÔNE

Place du Molar d

● GÜBELIN ● ZAZAZOU ● WOLFORD

● LONGCHAMP

● TOURBILLON ● LES FACETTES ● GANT ● JEAN RODIN ZARA ● ● EMMA STORE MASSIMO DUTTI ●

● ZARA

Globus

● AIRBIJOUX

RU E DU M A RCHÉ

● BIJOUTERIE CLARENCE

G AQ O L D UA E N MI TR N E ÈF R A LE L● ●

● HACKETT

● SANDRO/MAJE

R U E D ' I TA L I E

● CHARIVARI

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Department Store

Featured In This Issue

S H O P | 47

LUCERNE B ER

TR A S S E G-S

RAS

B R A MB

ERG

DIE

E US

ST GG

E ASS

MU SE GG RA

T AT S

E A SS

TZ L A KT

INM

A K TG

S AS

GR EN D

LO SC H

SSE

P AP

SSE

REUSSBRÜCKE

LUCERNE MAIN STATION

EL DS

TR .

B BS

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ZENTR A

TT MA

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WI UF

DST

TR T LA

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F P L AT Z

S TU IL A

BAHNHO

BR ST

S US

KKL LUZERN CAPS

FL O R A W

OF ST RA SS

N UR

PAGE

R AS SE

SIE DE NH

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MUSEUM SAMMLUNG ROSENGART RITTERSCHER PALACE

BE FO

SSE

CK E

B AH NH OF ST T H E AT

RA DU

Place Of Interest

TZ LA

WATER TOWER

JESUIT CHURCH

ENG S

SSE

T EG

IS T E R G A S S E

SCH

E AN

AU SS

HIR

RG A

CITY HALL

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CHAPEL BRIDGE

FRANCISCAN CHURCH

R AT H

SSTE

S GI

BEN

SPREUERBRÜCKE

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S E EB R U E

MÜH L

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SSE

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GA EN

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A SS STR

S GA

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MUSEGGMAUER

TÖ

SSE

-S

GST

Tourist Information

Train Station

48 | G U I D E

TAKE A WALK

Take a constitutional around Lucerne’s old city walls, known as the Musegg Wall. This structure dates back to 1386 and amazingly the bulk of it is still intact. Four towers, Zyt, Männli, Schirmer and Wacht, are open to the public and in Zyt tower you can admire the oldest clock in the city, which was installed in 1535. Open daily from 1 April, 8am-7pm, the Musegg Wall and its towers offer spectacular views of the city.

Kramgasse, Rössligasse, Weggisgasse, Hertensteinstrasse, Grendelstrasse, Kapellgasse & Kapellplatz E UR CT FA D VI NU DA M A ● S ES GU ● CO O S & FOT ● AN ER OX JE T S GE ● MO IRI KER E E● ● E SP O EC ER D ST ● PR LEV E ● KE CO RI H RON L GI AP OT HE RI E E LA ● ● H ● VA T M MP VA C N T I N ● IU ● P O RR F U HL ● S TA S S Y ● PA UL KE TR LE I M PA A CO N GE B ● 2 ● BA LLY ● EM ● VÖ P.1 A ON C& EM EG A ● CO UN T ● ● OM LUE L IN TE RD IS O● B UD SAB ● ● NA AS ● W OL FO RD LO ON HOM LD NEL T RI HI BRU MA SC BY NE XT LER ● ● KO F C&A

CALIDA ● L’OCCITANE ●

GG RA

A SSE

I AR

E RT

● SWAROVSKI

ÄN

● BUCHERER

OP CI

UNTE

R DE

Kapellplatz

ECK E

SCHILD ● COMPA NY'S

K RA MGA SSE

● CHRIST

ARK

●

IN M

K AP

Grieder

SS LG A

SEEBRU

HUG UES U S IK T IQ ●M BOU LES IJ O U ● B N Z L E H M ID IE C ● K DERS E ●L

CO GŌTTI & NIEDERER ● DISCOUNT WATCH ●

SLI

● GÜBELIN HERMÈS ● COMME ÇA ● ● CARTIER Y

RÖS

Mühlenplatz

HOFSTETTER ● & BERNEY

N WE

A GR

G IS

ÜC

Schwanenplatz

RAS

T AT S

● EM BA SS

GR EN D EL STR A SSE

C YS

T NS

● WASSERTURM SOUVENIR SHOP

Global Blue Retailer

Non-Global Blue Retailer

Department Store

Featured In This Issue

PHOTO: JPELLGEN CC BY-NC-ND 2.0

&M ren ●H OT R A Her bus BL DO Glo HU N ● PA or ● Z ● K NA an ●P LDO M N ER B E K ME A FL AC AR AB R LA KO M L E Z ● SI AX C H C K A NU R VI M AT T L O ● VR K ● ● E S WO O ● LI H F ● E C W ● ON OD S ● J U O M PA U TT M ● NE PR LD L ● H& JL BE ● FE SSI EI OT W ● ● BO FO Y LL ● OD ● AV Y IE ● TA ● OM ER N ER ● NN ● IG O. PR A C UM LF EN ● & LM M N HI RF EN R KO K IE A IO Y E I D PA F ● K M OU T R SH EB OM M ● OX .W H E FA AN OR N TO H IN IC E ● IMP PH W OR ● ● ● CH AT

ST R SEGG

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S AS

OPENING TIMES Monday-Sunday: 11am-7pm 1 Jan, Easter Sunday, 1 Aug, 25-26 Dec: closed

DAY TRIP FOXTOWN FACTORY STORES of Lugano, FoxTown presents an appealing combination of quality and low prices, with boutiques offering garments from previous fashion seasons at discounts of between 30% and 70%. As well as luxury shopping, FoxTown Factory Stores offers seven bars and restaurants, an information

FoxTown Factory Stores is a haven of luxury and elegance where 160 stores offer the very best international fashion labels. From Armani and Burberry to Dolce & Gabbana, Gucci, Montblanc and Valentino, around 240 brands are represented. Situated 230km south of Zürich and only 15km south

HOW TO GET THERE By car

point, a Global Blue Refund Office for Tax Free Shopping and even a casino. Enjoy spending a day at this upmarket outlet.

FoxTown Factory Stores, Via Angelo Maspoli 18, 6850 Mendrisio, +41 (0)848 828888, foxtown.com, info@foxtown.com

PERFECT DAY

ZÜRICH A4

From Lugano, simply take the A2 motorway, direction Chiasso/Milan, and take Mendrisio exit.

11am Visit the information point on Level 1 where multilingual staff will offer assistance and advice. Shopping maps in English, Chinese, Russian and Japanese will help you navigate around the outlet.

By bus FoxTown is just one minute’s walk from the Mendrisio Via Morée bus stop. For bus timetables and ticket prices visit postauto.ch.

A2 A13

3pm Swarovski is one of the world’s leading producers of beautiful precision-cut crystal; visit its new FoxTown store.

By train FoxTown is just two minutes’ walk from Mendrisio San Martino railway station. For train timetables and ticket prices visit ffs.ch.

Train Station

LUGANO FoxTown Factory Stores

MENDRISIO SAN MARTINO

Outlet Village

1pm Stop by one of FoxTown’s many bars and restaurants. Chalet Suisse offers a selection of typical Swiss dishes.

Bus Station

5pm Versace is one of the world’s leading luxury brands, renowned for its style, craftsmanship and quality. Salvatore Ferragamo and Coach are also ideal for those looking for luxury accessories.

WHEN YOU SHOP THE WORLD, SHOP TAX FREE

Global Blue Tax Free Shopping brings you savings on the purchases you make at over 300,000 stores across the world’s best shopping districts. So why not join the 26 million travellers who shop tax free with Global Blue every year? Simply look for the blue star or ask for Global Blue, and follow our easy process.

1. Shop

2. Claim

Wherever you shop, ask for a Global Blue Tax Free Form and remember to keep your receipts.

When you’re heading home, at your point of departure visit customs to get your receipts approved, before collecting your refund at one of our Refund Offices.

Please note that the final refund you receive will consist of the VAT total, minus an administration fee. At some airports a cash handling fee per Tax Free Form will be charged should you require an immediate refund in cash.

Refund Office Details

Contact taxfree@globalblue.com +421 232 111 111 or +800 32 111 111

Global Blue, Airside Center, Transfer A (next to transfer desks), Zürich Airport, 8058 Zürich Jelmoli, Bahnhofstrasse, 8021 Zürich Global Exchange, Transit section, Geneva Airport, 1215 Geneva TI Change, FoxTown Factory Stores, 6850 Mendrisio Glisenti Travel, Gallaria Caspar Badrutt, 7500 St. Moritz BLS, Reisezentrum Interlaken West, Bahnhofstrasse 28, 3800 Interlaken 52 55

TRANSLATIONS 美文翻译 26: Spoiled For Choice 应有尽有瑞士各大顶级百货商场倾心奉上一众知名品牌和无与伦比的客户服务。Sally McIlhone为您一一道来。瑞士的百货商场拥有丰厚的蕴藏和辉煌的遗产，其零售历史可追溯至 18世纪初。该国的顶尖零售品牌并未固步自封，而是不断精进，致力于满足新一代消费者的需求。您不妨在全瑞士最好的百货商场里信步徜徉，领略国际大牌的豪华阵容，畅享独一无二的购物体验以及最高水准的服务。苏黎世的 Jelmoli百货是瑞士历史最悠久、规模最宏大的高级百货商场之一。它由 Peter Jelmoli- Ciolina 于 1833年创立，起初是一家服装商店，随后迅速扩张；1898年，新的门店应运而生。凭借宽敞而优雅的玻璃橱窗，这家新店很快便以“ 玻璃宫殿”的形象广为人知。它坐落于班霍夫大街（ Bahnhofstrasse），如今乃是瑞士最高雅的处所之一。Jelmoli百货营销与沟通主管 Monica Monsch解释说，该品牌的灵感源自法国。“我们以巴黎的百货商场为模型， ”她表示。自其

1899年开业以来，Jelmoli便一直是瑞士最大型的百货商场 — — 今日依然如此。

Jelmoli百货坐拥六个楼层，为您呈现来自逾千种国际品牌约两百万件商品。“ Jelmoli会带给您独一无二的购物体验， ” Monsch表示， “ 每个部门各具特色，尽可能呈奉最佳产品。”从各类服饰到驻店餐厅，Jelmoli力求带给您惊喜与欢愉。说起入驻品牌的选择，Monsch解释说，Jelmoli 专注于两大关键标准 — — 品质与风格 — —它们是选择新加盟品牌最重要的因素：“我们的品牌阵容由热门大牌和方兴未艾的小众品牌组成。要想创造一种绝佳的国际氛围，就要集合各种优秀品牌。”本季，意大利品牌 Eleventy、Antonelli与 Trussardi加盟 Jelmoli女性时装与配饰部门。同时，Jelmoli也向蕾哈娜

于柏林， ” Monsch解释道， “ 这里还有瑞士首个恒温

（ Rihanna）联名款 Fenty x Puma系列敞开怀

奶酪室，250种奶酪陈列其中，形成一大景观。若不前

抱。Monsch表示，这些品牌得到 Jelmoli顾客的热烈

往品鉴选购一番，怎能离开 Jelmoli？”从瑞士奶酪到

欢迎。“他们知道自己喜欢什么，同时也有能力承

高端时装，Jelmoli百货商场一应俱全。

担。” 她补充道，他们对自己的风格具有清晰的定位，寻觅最合适的单品来展示最时尚优雅的生活方式。来自国内外的顾客都深信，仅在 Jelmoli，他们就

Manor集团的第一家门店于 1902年在卢塞恩（ Lucerne）开业，如今集团已坐拥 63间店铺、33家食品集市与 44家餐厅。“ Manor遍布于瑞士各地， ”该集

能一站式打造一个新潮的衣橱和光彩照人的家

团的发言人 Elle Steinbrecher表示， “ 作为一个家族企

居。“ Jelmoli 百货是参观苏黎世时理想的购物目的

业，一百多年来它已经发展成为品质与品类的代名

地。Jelmoli之于苏黎世，一如塞尔福里奇百货

词。”Manor各家门店云集商品百万件，集团官网上亦

（ Selfridges）之于伦敦或卡迪威百货（ KaDeWe）之

有大约 28, 000件产品待您选购。“ Manor不断努力，

globalblue.com

为您提供方便快捷、充满惊喜的购物氛围。我们每年都会投入巨额资金建设百货商场、拓展展品款式、提升客户服务。这些便是我们公司走向成功的因素所在。” 从美容产品到电子产品再到美酒佳酿，Manor集

РУССКИЙ ПЕРЕВОД 26: Spoiled For Choice Избалованные выбором

团应有尽有。Manor与各大品牌密切联系，为顾客奉上一系列激动人心的独家产品。新近入驻的包括德国美容品牌 Bilou、西班牙时尚品牌 Sfera以及北欧童装品牌 Done by Deer。Manor的商品琳琅满目，令广大的顾客沉醉其间。“通过提供多样化的产品与价格区间，Manor能与各类消费者沟通对话，无论是家庭客户、青少年、年轻人或年长者。” Steinbrecher表示。她补充说，Manor作为一个产品丰富、享誉国内外的百货品牌，深受访客喜爱。在 Manor，一脉相承的是品质至上的理念， “ 不论是产品还是服务，作为一家瑞士公司，Manor不负众望，呈现出一流的瑞士水准。” 今年，日内瓦 Cornavin火车站将新设一家 Manor Fresh To Go门店，丝芙兰也将入驻 Manor苏黎世店，敬请期待。正如 Steinbrecher所言， “ 热情、激情、尊重与责任是 Manor的核心价值观。一百多年以后的今天，我们的价值观依然不变：客户是我们一切行动的中心。

50: When You Shop The World, Shop Tax Free 畅购全球，尊享退税当您在全球顶级购物区中的 30多万家商店消费时，环球蓝联购物退税服务（Global Blue Tax Free

Shopping）为您节省购物开销。

Салли МакИлхоун рассказывает о главных универмагах Швейцарии, которые могут похвастаться хорошей подборкой брендов и прекрасным клиентским сервисом

Blue）的购物退税服务，何不加入他们的行列？您只需在购物时留意环球蓝联（Global Blue）的蓝星标志，或直接问询商家是否提供环球蓝联（Global Blue）退税服务，然后遵循以下简单的退税流程即可：

1. 购物消费无论您在哪里购物，请向商家索要环球蓝联退税表格（Global Blue Tax Free Form），并保存票据。

2. 申领退税在您返程离境前，请前往海关柜台，出示退税表格和相关票据，获取海关印章，然后再到环球蓝联的退税点领取退税款。

taxfree@ globalblue. com + 421 232 111 111 或 + 800 32 111 111 请注意：您收到的退税款是增值税减去环球蓝联的手续费。如果您选择现金退税，部分机场还将以退税申请表为单位收取现金退税手续费。 globalblue.com

История розничной торговли Швейцарии берет свое начало в 1800-е, поэтому многие крупные магазины здесь обладают обширным культурным багажом. При этом они не только опираются на прошлое, но и постоянно развиваются, чтобы отвечать запросам покупателей нового поколения. Если прогуляться по лучшим торговым центрам страны, то можно обнаружить звездную подборку брендов, особую атмосферу и высочайший уровень сервиса. Jelmoli в Цюрихе – один из старейших и крупнейших швейцарских универмагов высшего класса. Магазин одежды, основанный в 1833 году Питером Йелмоли-Чолина, начал стремительно развиваться. Настолько, что уже к 1898 году для него начали строить новое здание на Bahnhofstrasse. Из-за больших элегантных окон его вскоре прозвали «стеклянным

PHOTO: COURTESY OF JELMOLI

每年约有两千六百多万名旅客享用环球蓝联（Global

PHOTO: COURTESY OF JELMOLI /MANUEL RICKENBACHER

дворцом». Моника Монш, которая возглавляет направление маркетинга и коммуникаций, рассказывает, что источником вдохновения для бренда стала Франция: «Мы ориентируемся на универмаги Парижа». Когда «Стеклянный дворец» принял первых посетителей в 1899 году, это был крупнейший торговый центр Швейцарии – таким он и остается по сей день. Он не менял своего адреса и считается одним из самых благородных и утонченных универмагов в Швейцарии. На шести этажах Jelmoli продается около двух миллионов наименований от более 1000 международных брендов: «Jelmoli предлагает покупателям уникальные впечатления, – поясняется Монш. – Здесь нет двух похожих отделов, и в каждом собрано только лучшее». От одежды до собственных ресторанов – Jelmoli стремится удивлять и вдохновлять во всем. Монш объясняет подбор брендов в ассортимент Jelmoli вниманием к двум ключевым характеристикам – качеству и стилю. С ее точки зрения, именно этому стоит уделять наибольшее внимание: «Мы предлагаем состоявшиеся крупные и молодые

нишевые бренды. И чтобы держать высокий международный уровень, нужно очень тщательно подходить к их отбору». В этом сезоне в отделе женской одежды и аксессуаров появятся итальянские марки Eleventy, Antonelli и Trussardi. Кроме того, Jelmoli представляет коллекцию Fenty x Puma, созданную в коллаборации с певицей Рианной. Как говорит Монш, эти цельные бренды отвечают запросам клиентов Jelmoli: «Наши покупатели точно знают, что им нравится, и могут себе это позволить. А также у них отличное чувство собственного стиля, и они ищут те вещи, которые впишутся в их образ жизни». Посетители Jelmoli (и швейцарцы, и гости страны) прекрасно знают, что всегда могут положиться на любимый универмаг. Здесь найдется все необходимое для модного гардероба и красивого дома: «Ценителям шоппинга Jelmoli обязателен к посещению в Цюрихе. Это как Selfridges в Лондоне или KaDeWe в Берлине, – комментирует Монш. – Кроме того, отсюда не уходят без фотографий в первом сырном хранилище Швейцарии, где в открытом виде хранятся 250 сортов сыра».

но главное, что качество остается неизменно высоким: «Это касается и товаров, и услуг. Manor – это швейцарская компания, которая работает в соответствии со швейцарскими стандартами». В этом году на женевском вокзале Cornavin открывается новый Manor Fresh To Go, а в Manor Zürich появится отдел Sephora. Штайнбрехер рассказывает о принципах компании так: «Страсть, энтузиазм, уважение и ответственность являются ключевыми ценностями для Manor. И они остаются неизменными уже более 100 лет: клиент всегда в центре всех наших действий». 50: When You Shop The World, Shop Tax Free Совершая покупки по всему миру, совершайте их с Tax Free Услуги Global Blue Tax Free Shopping позволят вам сэкономить на покупках в более чем 300 000 магазинах, расположенных в самых лучших шоппинг районах мира. Так почему бы не присоединиться к 26 миллионам путешественников, совершающих покупки Tax Free с Global Blue каждый год? Просто найдите голубую звезду или спросите о Global Blue и следуйте нашим несложным инструкциям. 1. В магазине Где бы вы не совершали покупки, попросите Tax Free форму Global Blue и не забудьте сохранить ваши чеки. 2. При выезде По пути домой, в пункте отправления, пройдите к таможне для того, чтобы заверить ваши чеки для получения возврата в одном из наших офисов. Контакты: taxfree@globalblue.com +421 232 111 111 или +800 32 111 111 Пожалуйста, примите к сведению, что конечная сумма возврата составит сумму налога (НДС) минус административная комиссия. В некоторых аэропортах при возврате наличными взимается комиссия за каждую Tax Free форму.

globalblue.com

PHOTO : COURTESY OF MANOR

Словом, в Jelmoli есть все – от швейцарского сыра до высокой моды. В 1902 году в Люцерне открылся первый магазин Manor. Теперь у этой компании 63 собственных магазина, 33 продуктовых рынка и 44 ресторана. «Manor работает во всех регионах Швейцарии, – комментирует ее представитель Элле Штайнбрехер. – Это семейное предприятие, которое уже более 100 лет является синонимом качества и разнообразия». В магазинах Manor продается около миллиона наименований, а на сайте представлено 28 000 товаров. «Manor прилагает огромные усилия, чтобы создавать приятную и волнующую атмосферу для шоппинга. Поэтому каждый год внушительные суммы инвестируются в сами универмаги, подбор ассортимента и сервис». Ассортимент Manor разнообразен – от косметики до электроники и вина. Компания целенаправленно выстраивает отношения с ключевыми брендами, чтобы предлагать покупателям интересные эксклюзивные продукты. Например, в последнее время в ассортименте появились немецкий бренд красоты Bilou, испанская марка одежды Sfera и детская одежда Done by Deer из Скандинавии. Таким образом, Manor стал экспертом по тому, как с помощью ассортимента привлечь разнообразную аудиторию: «У нас много товаров в различных ценовых категориях, и через это Manor обращается ко всем группам покупателей, например, к семьям, подросткам, молодым людям или представителям золотого возраста», – уточняет Штайнбрехер. По ее словам, покупателям нравится, что Manor привозит продукцию из Швейцарии и других стран,

‫‪55‬‬

‫عندما تتس ّوق حول العالم‪ ،‬تس ّوق من دون دفع الضريبة‬ ‫تقدّم لك غلوبل بلو ‪ Global Blue‬خدمة التس ّوق من دون‬ ‫دفع الضريبة ‪ Tax Free‬لتدّخر المال لدى تس ّوقك في أكثر من‬ ‫‪ 300,000‬متجر في أبرز مناطق التس ّوق حول العالم‪.‬‬ ‫فل َم ال تنض ّم إلى الـ ‪ 26‬مليون مسافر الذين يتس ّوقون من دون دفع‬ ‫كل سنة؟ ما عليك‬ ‫الضريبة من خالل غلوبل بلو ‪ّ Global Blue‬‬ ‫إال أن تبحث عن النجمة الزرقاء أو تسأل عن غلوبل بلو ‪Global‬‬ ‫‪ Blue‬وتتبع خطواتنا السهلة‪.‬‬ ‫‪ .1‬تس ّوق‬ ‫الخاص‬ ‫أينما تس ّوقت‪ ،‬أطلب الحصول على طلب استرداد الضريبة ّ‬ ‫بغلوبل بلو ‪ Global Blue‬وتذكّر أن تحتفظ باإليصاالت‪.‬‬ ‫‪ .2‬أطلب‬ ‫في طريق العودة إلى وطنك‪ ،‬أقصد مكتب الجمارك عند نقطة‬ ‫المغادرة لتتم المصادقة على إيصاالتك ومن ث ّم اقبض االسترداد من‬ ‫الخاصة بنا‪.‬‬ ‫أحد مكاتب خدمة الزبائن ّ‬ ‫لالتّصال‪:‬‬

‫‪taxfree@globalblue.com‬‬ ‫‪ +800 32 111 111‬وأ ‪+421 232 111 111‬‬

‫يشمل مبلغ االسترداد النهائي الذي ستحصل عليه مجموع الضريبة‬ ‫على القيمة المضافة ناقص رسم إداري‪ .‬في بعض المطارات‪ ،‬يُفرض‬ ‫رسم خدمة نقدي على كل طلب استرداد ضريبة في حال رغبت‬ ‫بالحصول على استرداد فوري نقدي‪.‬‬

‫‪PHOTO: COURTESY OF MANOR/RALPH BENSBERG‬‬

‫‪ Lucerne‬سنة ‪ 1902‬ولديها اليوم ‪ 63‬متجرا ً و‪ 33‬سوق طعام‬ ‫و‪ 44‬مطعماً‪ .‬تقول ‪ ،Elle Steinbrecher‬المتحدّثة باسم‬ ‫كل أرجاء سويسرا‪ .‬إنّها شركة‬ ‫‪" :Manor‬تجد ‪ Manor‬في ّ‬ ‫أسريّة اقترن إسمها بالجودة والتن ّوع لما يزيد عن مئة سنة‪".‬‬ ‫تعرض ‪ Manor‬حوالي مليون غرض في متاجرها و‪ 28‬ألف‬ ‫منتج على موقعها اإللكتروني‪" .‬تسعى باستمرار إلى توفير ج ّو‬ ‫مناسب وممتع للتس ّوق وتستثمر سنويّاً مبالغ طائلة في متاجرها‬ ‫الكبرى ومنشآتها وخدماتها وهذا س ّر نجاح الشركة‪".‬‬ ‫تض ّم ‪ Manor‬كل ما يطرأ على البال من مستحضرات‬ ‫تجميل إلى إلكترونيّات ونبيذ وقد بنت روابط مع عالمات‬ ‫تجاريّة رئيسيّة لتقدّم مجموعة من القطع االستثنائيّة المثيرة‬ ‫لالهتمام إلى زبائنها‪ .‬من اإلضافات الجديدة إلى المتجر‪ ،‬العالمة‬ ‫المختصة بالتجميل ‪ Bilou‬وعالمة األزياء اإلسبانيّة‬ ‫األلمانيّة‬ ‫ّ‬ ‫المختصة بمالبس األطفال‬ ‫‪ Sfera‬والعالمة االسكندينافيّة‬ ‫ّ‬ ‫‪ .Done by Deer‬باتت ‪ Manor‬بارعة في توفير مجموعة‬ ‫متن ّوعة من المنتجات الجاذبة لشريحة كبيرة من الزبائن‪ .‬تقول‬ ‫‪" :Steinbrecher‬بفضل المنتجات المتن ّوعة واألسعار المختلفة‬ ‫التي نقدّمها‪ ،‬تستهدف ‪ Manor‬كافّة أنواع الزبائن‪ ،‬من عائالت‬ ‫إلى مراهقين وشباب أو كبار في الس ّن‪ ".‬تضيف أ ّن ‪Manor‬‬ ‫تجذب الز ّوار‪ ،‬السويسريّين والعالميّن على ح ّد سواء‪ ،‬كعالمة‬ ‫تقدّم مجموعة كبيرة من المنتجات التي تجمع بينها الجودة‬ ‫"إن على مستوى المنتج أو الخدمة‪ Manor .‬بالنسبة لنا شركة‬ ‫سويسريّة تمثّل المعايير السويسريّة‪".‬‬ ‫ابحث هذا العام عن متجر ‪Manor Fresh To‬‬ ‫‪ Go‬الجديد في محطّة قطار ‪ Cornavin‬في جنيف‬ ‫ومحل ‪ Sephora‬في ‪ Manor‬زيورخ‪ .‬على ح ّد تعبير‬ ‫ّ‬ ‫‪" :Steinbrecher‬الشغف والحماس واالحترام والمسؤوليّة هي‬ ‫ِقيم ‪ Manor‬األساسيّة‪ .‬ما زالت قيمنا كما كانت منذ مئة سنة‪:‬‬ ‫كل أفعالنا‪".‬‬ ‫الزبون هو ِمحور ّ‬

‫‪When You Shop The World,‬‬ ‫‪Shop Tax Free: 50‬‬

‫‪56‬‬

‫ترجمة باللغة العربيّة‬ ‫‪Spoiled For Choice :26‬‬

‫خيارات بالجملة‬

‫تقدّم أبرز المتاجر الكبرى في سويسرا مجموعة راقية من‬ ‫العالمات التجاريّة وخدمة الزبائن الممتازة‪ ،‬تقرير‬ ‫‪Sally McIlhone‬‬

‫بفضل تاريخ البيع بالتجزئة الذي يعود في سويسرا إلى القرن‬ ‫التاسع عشر تحظى متاجرها الكبرى ٍ‬ ‫بإرث طويلٍ ومبهر‪ .‬لكن‬ ‫التمسك بالماضي‪ ،‬تتط ّور أبرز األسماء باستمرار لتلبّي‬ ‫بدالً من ّ‬ ‫حاجات جيل جديد من الزبائن‪ .‬قُم بجولة على بعض أفضل‬ ‫المتاجر الكبرى في البالد لتكتشف باقة رائعة من العالمات‬ ‫العالميّة والتجارب الفريدة وأعلى مستويات خدمة الزبائن‪.‬‬ ‫‪ Jelmoli‬في زيورخ هو من أعرق وأكبر المتاجر الكبرى‬ ‫كمحل‬ ‫ّ‬ ‫أسسه ‪Peter Jelmoli-Ciolina‬‬ ‫الفاخرة في سويسرا‪ّ .‬‬ ‫توسع بسرعة كبيرة فافتُتح‬ ‫مالبس سنة ‪ 1833‬وما لبث أن ّ‬ ‫متج ٌر جديد سنة ‪ 1898‬الحتوائه‪ .‬تميّز بنوافذه الكبيرة األنيقة‬ ‫فلُقّب بـ "القصر الزجاجي"‪ .‬يقع في شارع ‪Bahnhofstrasse‬‬ ‫ويشكّل اليوم أحد أرقى األماكن في سويسرا‪ .‬تقول ‪Monica‬‬ ‫‪ ،Monsch‬مديرة قسم التسويق والتواصل‪ ،‬إ ّن العالمة مستوحاة‬ ‫من فرنسا‪" .‬ص ّمم على غرار المتاجر الكبرى في باريس"‪ .‬وتضيف‬ ‫أنّه عندما افتتح ‪ Jelmoli‬القصر الزجاجي سنة ‪ ،1899‬كان أكبر‬ ‫متجر في سويسرا‪ ،‬وما زال‪.‬‬ ‫تحوي طوابق ‪ Jelmoli‬الستّة ما يزيد عن مليوني قطعة‬

‫م ّما يزيد عن ألف عالمة تجاريّة عالميّة‪ .‬تقول ‪" :Monsch‬يقدّم‬ ‫كل قسم‬ ‫‪ Jelmoli‬لزبائنه تجربة فريدة من نوعها‪ .‬يختلف ّ‬ ‫عن اآلخر ويقدّم األفضل‪ ".‬يهدف ‪ Jelmoli‬إلى مفاجأة الزبون‬ ‫وإرضائه إن في متاجر المالبس أو المطاعم التي يحويها‪.‬‬ ‫في ما يتعلّق باختيار العالمات‪ ،‬تشرح ‪ Monsch‬أ ّن‬ ‫‪ Jelmoli‬يركّز على خاصيّتين أساسيّتين‪ ،‬الجودة والتألّق‪ .‬تشير‬ ‫أنّهما العنصران األكثر أهميّة لدى اختيار عالمات جديدة‪" :‬تتألّف‬ ‫قائمة العالمات من أسماء ذائعة الصيت وأخرى صاعدة‪ .‬ال ب ّد من‬ ‫وجود مزيج جيّد من العالمات لخلق ج ّو عالمي مميّز‪".‬‬ ‫سيت ّم إطالق العالمات اإليطاليّة ‪ Eleventy‬و‪Antonei‬‬ ‫و‪ Trussardi‬هذا الموسم في قسم األزياء واألكسسوارات‬ ‫النسائيّة كما ير ّحب ‪ Jelmoli‬بمجموعة ‪Fenty x Puma‬‬ ‫المبتكرة بالتعاون مع ‪ .Rihanna‬تناسب هذه العالمات‬ ‫المحدّدة للموضة زبائن ‪ Jelmoli‬على ح ّد قول ‪ Monsch‬التي‬ ‫تقول‪" :‬يعرفون ما يحبّون ويجدون األسعار معقولة‪ ".‬تضيف أنّهم‬ ‫الخاص ويبحثون عن قطعٍ تك ّمل أسلوب‬ ‫يدركون تماماً ذوقهم‬ ‫ّ‬ ‫حياتهم‪ .‬كما يعرف زبائن ‪ Jelmoli‬داخل سويسرا وخارجها أنّه‬ ‫كل ما يحتاجونه للتمتّع‬ ‫بإمكانهم االعتماد على المتجر لشراء ّ‬ ‫بمجموعة مالبس أنيقة ومنز ٍل جميل‪ .‬تشرح ‪ Monsch‬قائلة‪" :‬ال‬ ‫ب ّد لمحبّي التس ّوق في زيورخ من زيارة ‪ .Jelmoli‬فهو بالنسبة‬ ‫إلى زيورخ بمثابة ‪ Selfridges‬للندن أو ‪ KaDeWe‬لبرلين‪.‬‬ ‫وال يمكن مغادرة المتجر قبل التقاط صورة أل ّول مخزن أجبان‬ ‫ُمتاح للزيارة في سويسرا‪ ،‬حيث يوجد ما يزيد عن ‪ 250‬نوعاً من‬ ‫األجبان غير المغلّفة‪ ".‬من األجبان السويسريّة إلى األزياء الراقية‪،‬‬ ‫كل شيء‪.‬‬ ‫تجد في ‪ّ Jelmoli‬‬ ‫محل لها في‬ ‫أ ّما مجموعة ‪ Manor‬فافتتحت أ ّول ّ‬

‫‪PHOTO: KEY GIANG‬‬

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