VIENNA | ВЕНА | 维也纳 | فيينا
VIENNA
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Luxury Edition Autumn/Winter 2016/17
Page 32 CAPITAL OF COOL: Vienna’s new vibrancy makes it the perfect place to visit right now
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Whether you are travelling for business or pleasure, we can help you discover the very best of this cultured European capital. Vienna has much to ofer, as our guide on page 45 reveals. Enjoy our feature on the city’s newly vibrant character on page 32 and in this issue we also reveal the best boutiques you won’t want to miss. SHOP is part of Global Blue, the Tax Free Shopping market leader that helps you save up to 15% when shopping in Austria. We publish guides to over 40 destinations across Europe and Asia. Our international insider knowledge means we are ideally placed to tell you about the top global brands you’ll fnd in Vienna. For the very latest information, visit globalblue.com. Be sure to sign up for your free SHOP TAX FREE Card for the simplest way to shop tax free without flling in Tax Free Forms by hand, and enjoy exclusive members-only discounts and promotions too: visit globalblue.com/join.
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CONTRIBUTORS
ILLUSTRATION: SARA GELFGREN
Sara Gelfgren Sara Gelfgren’s creative style made her the perfect choice of illustrator for this season’s cover of SHOP Vienna. Inspired by our feature on Vienna’s new status as a capital of cool (page 32), her artwork shows a trail around the city that highlights all the attractions it has to offer. Sara’s other clients include Google and Greenpeace. Explore our archive of cover illustrations at globalblue.com/covers.
Sally McIlhone As SHOP’s deputy editor, Sally McIlhone is in touch with leading brands, creatives and writers around the world so she can stay on top of the latest styles and designs. Sally has contributed to ShortList, Stylist and Total Film online. globalblue.com
Ginger Clark Ginger Clark, SHOP’s news editor, holds an MA in fashion journalism from the London College of Fashion and, before joining SHOP, she worked as a fashion stylist. Ginger has previously contributed to a number of other publications.
Katie Byrne SHOP’s assistant picture editor Katie Byrne graduated in contemporary media practice from the University of Westminster, specialising in photography. Katie has previously worked in celebrity news and picture agencies.
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SHOP FLOOR E DI TOR I A L
PU BL ISH I NG
Editor-in-chief Emma Cheevers
Publisher James Morris
Deputy editor Sally McIlhone
Chinese editor Yuan Fang Associate Chinese editor Junjie Dou Chinese online editor Qingya He Assistant Chinese online editor Yangzi Liang Chinese translator Chenguang Yi Chinese sub-editor Jennifer Chen
G L O B A L B L U E AU S T R I A
Fashion editor Ximena Daneri Assistant fashion editor Fani Mari Fashion writer Danielle De Wolfe
Russian editor Anastasia Kyle-Langley Russian editorial assistant Karina Starobina Russian translators Teena Garnik, Gary Ramazanov
Global Blue Austria, Zetschegasse 17, A-1230 Vienna, +43 (0)1 798 4400, info.austria@globalblue.com
News editor Ginger Clark
Arabic editor Haneen Malaeb
Chief sub-editor Hester Lacey Copy editors Katie Davis, Sue Flook, Claire Gervat, Ann Morphew, Harriet O’Brien
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Picture editor Kirsty Andrews Acting picture editor Alieu Haze Sambou Assistant picture editors Grace Bird, Katie Byrne Senior picture assistant Mónica R Goya Picture assistants Charlotte Rogers, Selina Tan
Art director Fabio Gervasoni Senior designer Yuese Shi Junior designer Kiranjeet Kaur
Cover illustrator Sara Gelfgren Production editor Caterina Mazzolai Assistant production editor Katie Muxworthy Features editor Hannah Lewis City guide and lifestyle editor Isabella Redmond Styles
Deputy artworker Dionne Hélène Senior artworkers Aaron Carline, Milkha Lala Artworking assistant Onur Unaltay Online managing editor Kirsty Welsh Assistant online editor Marina Nelson Online writer Emily Scrivener
Head of commercial Austria Jiří Macas Marketing sales manager Michael Mauerhoff Marketing specialists Julia Monod, Alexandra Rudenko Retail service manager Hermann Danzmayr Sales manager Martin Tille
Commercial editor Ruairidh Pritchard Commercial artworking assistant Samantha Junak AVP business development manager Patrice Janet
Content corporate production manager Steve Brown Corporate production coordinator Inga Abramian Head of digital Eamonn Leacy Digital campaign manager Iwona Wlodarczyk Digital data analyst Dian Liu Digital marketing assistant Anastasia Budieva Product manager Devesh Sankadecha Developer Mohammed Hakiki Digital production manager Andrew Lugton Production assistants Sammy Ha, Adanna Nwachuku
Chief executive officer Jacques Stern SHOP is published by Global Blue Group headquarters Global Blue SA, Route de Crassier 7, CH-1262 Eysins, Switzerland Corporate registration number 5565726923 globalblue.com info@globalblue.com
Disclaimer: SHOP magazine is published by Global Blue Group. All rights reserved. Reproduction in whole or part is strictly prohibited. Whilst every care is made to ensure all of the information is correct, Global Blue cannot be held responsible for any changes in information that may occur afer publication. Global Blue shall not be liable for any damage, loss, injury or inconvenience arising out of, or in connection with, the contents of the guide. All rights reserved. ©2016 Global Blue
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CONTENTS
PHOTO: STEFAN BAUMANN-FONSECA
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Products
Experience
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Check Out SHOP selects a standout piece from Vienna this season Products Key looks for the season, from fashion and footwear to jewellery and accessories
Guide 45
News 26 28
Shop Window One store not to be missed in Vienna News Seasonal updates on shops, services and new products
Features 32
Cover story: Capital Of Cool
With its mix of intriguing stores, on-trend bars and hipster cafés, Vienna is a buzzing, newly vibrant destination. It’s the perfect place to visit right now, says Sally McIlhone
Stay In Style SHOP’s guide to the world’s most exclusive hotels
Maps and guides to the key shopping areas of Vienna
Essentials 50
How To Shop Tax Free The simple steps to saving money on your shopping
Translations 51 Русский Перевод 54 美文翻译 56
Souvenir 58
The essential item to bring home
Above: the new Max Mara flagship store on the prestigious Graben shopping street
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CHECK OUT
EGYPTIAN TREASURE Luxury Austrian jewellery maker Frey Wille has marked its 65th anniversary by releasing the latest additions to its Pharaoh Egypt collection. The brand’s designers drew inspiration from the mysticism of the ancient world, traditional decoration and symbolism. The two newest bangle designs in the range, Tutanchamun and Luxor, take their names Save up to 15% by shopping tax free, see page 50
from great Egyptian leader Tutankhamun and the historic Luxor site respectively, mixing bold blues and vibrant reds with gold detailing that radiates opulence. Combining exquisite design with everyday practicality, these pieces are the perfect accessory for day or night. dw Frey Wille Pharaoh Egypt bangles, from â‚Ź510, Frey Wille, Stephansplatz 5, 1010 Vienna, +43 (0)1 513 4892, freywille.com FOR M A P GO TO PAGE 48
It’s a lot more fun, if it’s tax free!
was € 189,00
now € 119,00* 3-piece knife set “Spitzenklasse Plus“ All prices are recommended retail prices from WMF Österreich GmbH. *) Sum of recommended retail prices from WMF Österreich GmbH. All prices are stated in euros. Only while stocks last.
You fnd us at:
1x 20 cm chef’s knife, 1x 14 cm utility knife and 1x 8 cm vegetable knife Performance Cut is the WMF trademark for superior and long-lasting sharpness in household knives.
Stock im Eisenplatz 3, 1010 Wien Mariahilfer Straße 62, 1070 Wien
Donauzentrum, Wagramer Str. 64, 1220 Wien Shopping City Süd, Top 233, 2334 Vösendorf
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READY FOR ANYTHING Team natural tones with practical accessories for a laid-back urban look
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1. Marc O’Polo shirt, €69.90, Marc O’Polo, Rotenturmstrasse 19, 1010 Vienna, +43 (0)1 533 8744, marc-o-polo.com
3. Swarovski pendant and chain, €149, Swarovski, Kärntner Strasse 24, 1010 Vienna, +43 (0)1 324 0000, swarovski.com
5. Montblanc StarWalker pen, €5,000, Montblanc, Graben 15, 1010 Vienna, +43 (0)1 532 3330, montblanc.com
2. Moncler trainers, €325, Moncler, Kohlmarkt 7, 1010 Vienna, +43 (0)1 532 0619, moncler.com
4. Victorinox Swiss army knife, €44, Besteck Kistl, Bauernmarkt 18, 1010 Vienna, +43 (0)1 533 0135, victorinox.com
6. Aesop Parsley Seed Anti-Oxidant Eye Cream, 10ml, €73, Saint Charles Apotheke, Gumpendorfer Strasse 30, 1060 Vienna, +43 (0)1 586 1363, aesop.com
Save up to 15% by shopping tax free, see page 50
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PHOTOS: (8) PHOTOPRESS/IWC; (9) JEPPE SØRENSEN
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7. Diesel jeans, €229, Diesel, Mariahilfer Strasse 89, 1060 Vienna, +43 (0)1 5877 01072, diesel.com 8. IWC watch, €13,400, IWC, Graben 12, 1010 Vienna, +43 (0)1 512 1220, iwc.com
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9. BeoPlay S3 speaker, €299, Bang & Olufsen, Schottenring 28, 1010 Vienna, +43 (0)1 890 7991, beoplay.com
10. Apple MacBook Pro Retina 13-inch laptop, from €1,455, McShark, Mariahilfer Strasse 1, 1060 Vienna, +43 (0)50 252 1060, apple.com
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IN CONTRAST
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1. Michael by Michael Kors dress, €250, Michael Kors, Kohlmarkt 8-10, 1010 Vienna, +43 (0)1 532 0547, michaelkors.com
3. Jimmy Choo shoes, €1,575, Jimmy Choo, Tuchlauben 4, 1010 Vienna, +43 (0)1 535 0300, jimmychoo.com
2. Rolex watch, €24,700, Wagner, Tuchlauben 2, 1010 Vienna, +43 (0)1 512 3512, rolex.com
4. Chanel Rouge Coco lipstick, €34, Douglas, Kärntner Strasse 26, 1010 Vienna, +43 (0)1 512 9244, chanel.com
Save up to 15% by shopping tax free, see page 50
5. Bulgari ring, €3,900, Wagner, Kärntner Strasse 32, 1010 Vienna, +43 (0)1 512 0512, bulgari.com
PHOTOS: (2) ©ROLEX/CLAUDE BOSSEL; (3) RICHARD VALENCIA PHOTOGRAPHY; (5) ANTONIO BARRELLA/STUDIO ORIZZONTE; (7) STUDIO COLLET
Mix and match this season and create an outfit with a host of contrasting prints and finishes
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6. Burberry coat, €3,995, Burberry, Kohlmarkt 2, 1010 Vienna, +43 (0)1 532 2820, burberry.com 7. L’Occitane Hands & Body Revitalizing Gel, 240ml, €14.50, L’Occitane, Seilergasse 1, 1010 Vienna, +43 (0)6768 4361 9400, loccitane.com
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8. Bally handbag, €1,995, Bally, Graben 12, 1010 Vienna, +43 (0)1 513 0550, bally.com
9. Thomas Sabo pendant, €239, and necklace, from €69, Thomas Sabo, Seilergasse 4, 1010 Vienna, +43 (0)1 512 3925, thomassabo.com
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PHOTO: STEFAN BAUMANN-FONSECA
SHOP WINDOW
MAXIMUM STYLE Italian high-fashion label Max Mara brings its inimitable style to Vienna with a new flagship on the city’s prestigious Graben shopping street. The space covers 500 square metres over two floors and offers an impressive collection of pieces from six collections: Max Mara, Sportmax, Max Mara Elegante, Weekend Max Mara, S Max Mara and Max Mara Accessories. Each range has its own distinct character, while remaining true to the brand’s Save up to 15% by shopping tax free, see page 50
aesthetic of timeless elegance with a fashion edge. The 19th-century building has been beautifully restored, with original features sympathetically treated to complement the brand’s signature style. High ceilings, original period stucco work and large windows make a warm and inviting space where you can get to know Max Mara’s latest collections. hl Max Mara, Graben 14, 1010 Vienna, +43 (0)1 532 0921, maxmara.com FOR M A P GO TO PAGE 48
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MONKEY BUSINESS New concept store Der Affe und der Bräutigam (‘the monkey and the groom’), located near the diverse Karmelitermarkt district, features an exciting mix of fashion, accessories and homewares. It is particularly strong on childenswear and brands available include BonTon, The Animals Observatory and organic Dutch brand Gray Label. Large windows and simple white decor encourage leisurely shopping. gc Der Affe und der Bräutigam, Grosse Sperlgasse 8, 1020 Vienna, +43 (0)1 958 1074, deraffeundderbraeutigam.com
The Interpretation of Dreams, a book by renowned neurologist Sigmund Freud, is the starting point for WienerBlut’s latest fragrance, Freudian Wood (100ml, €160). The fragrance cleverly embodies the feeling of close contact with skin. Constructed around a woody core, Freudian Wood is a harmonious composition containing notes of ambrette seeds, cypress, milk, cumin, costus, mimosa, sandalwood, ambergris and labdanum. Like the brand’s other fragrances, this latest eau de parfum takes its inspiration from the past: WienerBlut is known for creating products that are reinterpretations of formulas and trends from 19th-century Vienna. gc Song, Praterstrasse 11-13, 1020 Vienna, +43 (0)1 532 2858, wienerblut.at Save up to 15% by shopping tax free, see page 50
IN BRIEF Swiss label Qwstion has opened a new concept store and coffee shop on Zieglergasse. Qwstion Invites presents a range of products from partner brands, with a focus on functionality, the understated, and outstanding design PHOTO: (BOTTOM) WIENERBLUT
SWEET DREAMS
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QUALITY TIME Bucherer unveiled the Patravi TravelTec II timepiece in 2015; November 2016 sees the brand launching a new version in rose gold and black titanium. The 47.4mm 18-carat rose gold case, paired with a black rubber strap with alligator inlay and a black dial, results in a statement look. Besides being eye-catching, the Patravi TravelTec II is proof of Bucherer’s technical savoir-faire. As well as being water-resistant to a depth of 100 metres, the watch is equipped with a chronograph function and displays three time zones. Local time, displayed on a 12-hour dial, is supplemented by two additional time zones indicated by a fixed outer bezel and a rotating bezel. These features make this watch the ideal accessory for stylish travellers. gc Bucherer, Kärntner Strasse 2, 1010 Vienna, +43 (0)1 512 6730, bucherer.com FOR M A P GO TO PAGE 48
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WOMEN SHAPE THE WORLD WE SHAPE THEIR SHOES
SEE THE NEW 2016 AUTUMN/WINTER COLLECTION IN STORES NOW ECCO STORE VIENNA Kärntner Straße 47 · 1010 Vienna +43 1 512 2962
ecco.com
ECCO STORE SHOPPING CITY SÜD Entrance 6 · 2334 Vösendorf +43 1 609 1027
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OUT OF THIS WORLD To celebrate the 50th anniversary of its signature Metropolitan chandelier designs, Lobmeyr has released a stunning new collection with a futuristic twist. Designed by Kim & Heep, the UFO series was inspired by the wonders of intergalactic exploration, sophisticated technology and all things outer space, with each of the four different chandelier styles expertly crafted from brass and crystal. For a striking interior piece to complete your home decor, look no further than the unique UFO collection. km Lobmeyr, Kärntner Strasse 26, 1010 Vienna, +43 (0)1 512 0508, lobmeyr.at FOR M A P GO TO PAGE 48
A GLIMPSE OF PARADISE
PHOTOS: (MIDDLE) MATTHIAS HOFFMANN; (BOTTOM) KLAUS FRITSCH VIENNA 2016
Wempe is renowned for jewellery of the highest quality. Its Paradise by Kim rings are the latest sparkling addition to the By Kim range, designed by the talented Kim-Eva Wempe. The rings are available in five varieties, each featuring a stunning centre stone – a bold orange fire opal, a deep red rubellite, a soft green tourmaline, a rich blue aquamarine or a blue-violet tanzanite (pictured, €11,475). Alongside are two smaller stones and this core is circled by a wreath of 54 brilliant-cut diamonds. hl Wempe, Kärtner Strasse 41, 1010 Vienna, +43 (0)1 512 3322, wempe.com FOR M A P GO TO PAGE 48
FINE DINING Augarten has launched its first collaboration with Viennese silversmith Jarosinski & Vaugoin. The result is a caviar service for six, designed by Austrian artist Gottfried Palatin. The service includes a centrepiece caviar box and six bowls. Available in a 24-carat-gold or a platinum and silver finish (pictured, €2,400), this stunning set also includes mother-of-pearl cutlery. gc Augarten, Spiegelgasse 3, 1010 Vienna, +43 (0)1 512 1494, augarten.at FOR M A P GO TO PAGE 48
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PHOTO: OLIVER GAST
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CAPITAL OF COOL
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With its mix of intriguing stores, on-trend bars and hipster cafÊs, Vienna is a buzzing, newly vibrant destination. It’s the perfect place to visit right now, says Sally McIlhone
PHOTO: MARCO CHRISTIAN KRENN
PHOTO: © GEBHARD SENGMÜLLER
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V
ienna is the world’s best city to live in, according to the 2016 Mercer Quality of Life survey. It’s easy to see why, given the city’s abundance of cultural attractions, from the Vienna State Opera to the MuseumsQuartier, its increasingly on-trend fashion scene and its wave of cool cafés, bars and restaurants. So, move over Berlin – make way for Europe’s new capital of cool. As well as being home to long-established brands such as Ludwig Reiter and Frey Wille, Vienna has also seen the opening of innovative boutiques such as Supersense. The creators of the store were involved in the Impossible Project, which salvaged and resurrected the production of instant film after the closure 51
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of Polaroid in 2008. Following its success they decided to open a boutique with similar values. Supersense is not only a store; it is also a recording studio and a workshop. ‘At Supersense, we expanded our passion for analog to further technologies such as vinyl recording and letterpress printing,’ says founder Florian Kaps. The store offers, he adds, a ‘magic, holistic, multi-sensory and intimate experience which is now quite rare in our digital world.’ Supersense is housed in a Venetian palazzo-style building that dates back to 1898 – it is a haven of eccentricity that looks more like a museum or a gallery than a shop. Which is entirely the point. Supersense wants Previous page: the Inked concept store Above (clockwise from top): two interior views of the Supersense boutique; its founder Florian Kaps
PHOTO: COURTESY OF WALL
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its customers to take their time to discover the products on offer and learn how they might enrich their lives. ‘Our place may be described as a cabinet of wonders,’ Kaps explains. You explore it at your own speed, he says, rather than being instantly impressed with it as a concept store. From recording music in the studio to printing their own posters, customers are encouraged to get involved in the creation of their own unique products before heading to the on-site café to sample a Tyrolean craft beer. Wall is another unique and intriguing store in the city of cool. It was initially intended to combine a hair salon with a fashion store, but the fashion element gradually took over, Above: the intriguing Wall store
‘The charm of Vienna is the mixture of old and new’ – Andreas Wall, Wall store showcasing brands such as Henrik Vibskov, Barbara I Gongini and Vienna’s Brandmair, and expanding to include books, photography and jewellery. The store’s Andreas Wall is quick to emphasise Vienna’s hip status. ‘Vienna is
getting better and better! A lot of cool things are happening here and Vienna is, step by step, becoming a hotspot for fashion,’ he says. ‘There is a whole new generation growing up in Vienna in a multicultural society and this brings along great new influences and innovative concepts. I think the charm of Vienna is the mixture of old and new. I don’t know any other city where this works out as well.’ Roberto Pavlovic from Roberto American Bar has similar views. Acknowledged as one of Vienna’s best bartenders, he runs an intimate space serving a delicious array of cocktails, and he is proud of the city. ‘Vienna is definitely heating up in every aspect,’ Pavlovic says. He points out that the city celebrates a great combination of the arts and that young,
PHOTO: OLIVER GAST
PHOTO: ANDREA PELLER
PHOTO: ANDREA PELLER
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innovative people are creating new outlets for modern art and music and great new restaurants and bars. His own bar is a mustvisit on a cool Vienna tour, for its relaxed, positive atmosphere. ‘Everybody who works at the bar is chosen because of their social skills,’ he explains. He says they treat everyone with respect and are always welcoming. ‘I put a team together that loves what they do and the guests can feel and see that,’ he adds. Pavlovic’s neighbour Nicole Doleh at Inked concept store, another centre of cool, has a similar outlook. ‘I think it’s all about personality,’ she says. ‘What makes you stand out in a group? Being different. I am, and my staff are very outgoing, happy and interested in what is going on in the world – not just about
Above (clockwise from left): bartender Roberto Pavlovic; Roberto American Bar; Inked
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PHOTO: OLIVER GAST
PHOTO: BENGT STILLER
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fashion.’ They are, she says, ‘a small gang who care and like to share good stuff.’ This philosophy appeals to visitors from within Vienna and from overseas. As Doleh says, ‘fashion can be interaction’. Another hipster hangout that encourages interaction and a community vibe is Radlager, a café that also stocks cycles from Moulton and Faggin Bikes and cycling footwear from Quoc. Christoph Kletzer, one of the store’s founding partners, thinks that what sets Vienna apart is the fact that it offers a different kind of cool to the German capital. ‘On the one hand Vienna is more old-school and bourgeois than Berlin – there is a lot of old money and a grand imperial tradition here, whereas in Berlin you still get the sense of quite a young capital. On the other hand, Vienna has only very recently found its voice in the choir of hip cities, so there is a still a certain freshness about it. I really do think that Vienna is the place to be right now!’
‘Vienna has found its voice in the choir of hip cities’ – Christoph Kletzer, Radlager café
Above (clockwise): the minimalist interior at Inked; Radlager café; a Faggin Bikes cycle
BREGENZ · BÜRS · EISENSTADT · GERASDORF · GRAZ · HOLLABRUNN INNSBRUCK · KLAGENFURT · KREMS · LINZ · PARNDORF · RIED · SPITTAL ST. PÖLTEN · TELFS · TULLN · VELDEN · VILLACH · VÖSENDORF WELS · WIEN · WÖRGL · ZELL AM SEE
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STAY IN STYLE
PHOTO: CHRISTOPHE BIELSA
The world’s fnest hotels boast locations in the most desirable city districts, interiors that demonstrate meticulous attention to detail and amenities that range from Michelin-starred restaurants to luxury spas ofering state-of-the-art treatments. SHOP shares its pick of some of the very best
LE CINQ CODET Housed in a striking 1930s building that was originally a telephone exchange, Le Cinq Codet offers a quietly luxurious base within walking distance of many of Paris’s key attractions, including the Musée Rodin and Eiffel Tower. Artistically restored by Jean-Philippe Nuel using neutral colours, pale wood and clever lighting, the airy hotel is filled with eyeglobalblue.com
catching artworks; the 67 rooms benefit from floor-to-ceiling windows in addition to state-of-the-art amenities such as goose-down duvets and pillows, Nespresso coffee machines and Wi-Fi. Several of the suites have private terraces with unforgettable views over Paris; book Le Dôme for the perfect panorama. Le Cinq Codet, 5 rue Louis Codet, 75007 Paris, +33 (0)1 5383 1560, le5codet.com
PHOTO: ROGER MÉNDEZ
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H10 DUQUE DE LOULÉ The 89-room H10 Duque de Loulé in Lisbon, opened in spring 2015, occupies a beautifully renovated 18th-century building not far from the designer shops of Avenida da Liberdade. The ultra-stylish, harmonious interior design blends traditional Portuguese features such as traditional blue-and-white tiling with up-tothe-minute facilities. These include the à la
carte L’Azul e Branco restaurant with its menu of Portuguese and Spanish cuisine, the welcoming Equestre library-bar and the Limão Chill-Out Terrace on the 10th floor, which offers panoramic views over Lisbon and the Tagus estuary. H10 Duque de Loulé, Avenida Duque de Loulé 81-83, 1050-088 Lisbon, +351 21 318 2000, hotelh10duquedeloule.com
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OPENER HEADING English
Pусский язык Russianan
All translation circles in Hotels are 35%K, 3mm X 3mm. Translation text is 35%K
中国的 Chinese
URSO HOTEL & SPA Perfectly placed for exploring Madrid’s Chamberi, Tribunal and Chueca areas, Urso Hotel & Spa occupies an imposing early 20th-century neoclassical building which has been restored to its original splendour. The five-star establishment has 78 light and spacious rooms and suites, featuring a stylish mix of original features and custom-made furniture in a calming, muted colour palette; globalblue.com
two of the suites also have a private terrace. Amenities include a luxurious basement spa from Spanish skincare brand Natura Bissé; an indoor plunge pool; and a fitness and yoga area. Start the day with homemade breakfast in The Conservatory, with its vertical garden, botanical-themed wallpaper and potted bamboos; finish with cocktails and seasonal dishes in the Urso Bar. Urso Hotel & Spa, Calle de Mejía Lequerica 8, 28004 Madrid, +34 91 444 4458, hotelurso.com
PHOTO: NACASA & PARTNERS INC.
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AMANEMU Situated in rolling hills overlooking the waters of Ago Bay in Ise-Shima National Park, the chic Amanemu hot-spring resort is a haven of peace and the perfect contrast to the bustle of Tokyo and Osaka. Its buildings are modern interpretations of traditional village architecture, and its 24 suites and four two-bedroom villas are inspired by the style of traditional Japanese ryokans (inns), with a
neutral colour scheme and floor-to-ceiling windows to allow for unobstructed views of the surrounding countryside. Each has its own private onsen (hot spring); there are others, and an outdoor heated infinity swimming pool, in the Aman Spa, which also has a menu of stress-relieving treatments. The restaurant focuses on Japanese cuisine made using the finest local ingredients. Amanemu, 2165 Hazako, Hamajima-cho, Shima 517-0403, +81 (0)65 6715 8855, aman.com
KOHLMARKT 12 VIENNA
A SPECI AL COLLEC T ION BY GIGI HADID
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GUIDE Global Blue’s guide ensures you make the most of your trip to Vienna with helpful maps of the main shopping areas, which show key visitor attractions as well as where to find the city’s must-visit boutiques. For further helpful hints from our well-travelled team and detailed city guides, check out globalblue.com/vienna.
PHOTO: © AUSTRIAN NATIONAL TOURIST OFFICE/MAYER
A Glimpse Of Vienna
SHOP, the world’s leading travel and shopping guide, wants to learn more about you, our readers. To tell us more about yourself, and have the chance to win an iPad Pro, visit globalblue.com/shopsurvey, or scan the QR code. Above: Saint Stephen’s cathedral in Stephansplatz is a striking example of Romanesque and gothic architecture
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Discover Max Mara’s elegant new flagship. Max Mara, Graben 14, 1010 Vienna, +43 (0)1 532 0921, maxmara.com
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TRANSLATIONS
РУССКИЙ ПЕРЕВОД 32: Capital Of Cool
Стильная столица Необычные магазины, модные бары и оригинальные кафе – все это делает жизнь Вены по-новому насыщенной и энергичной. Салли МакИлхоун объясняет, почему стоит посетить австрийскую столицу прямо сейчас Вена признана лучшим в мире городом для жизни по итогам опроса Mercer Quality of globalblue.com
Life в 2016 году. Это неудивительно, учитывая многочисленные культурные достопримечательности, от Венской оперы до MuseumsQuartier, все более интенсивную модную сцену и целую волну современных кафе, баров и ресторанов. Похоже, Берлину придется уступить Вене статус европейской столицы актуального стиля. Венские бренды с большой историей, как, например, Ludwig Reiter и Frey Wille, известны на весь мир. Однако есть здесь и совсем новые бутики – такие как Supersense. Его основатели участвовали в проекте Impossible Project, в рамках которого спасли
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тирольское крафтовое пиво. Wall – это еще одно необычное и многообещающее заведение венской столицы. Изначально оно замышлялось как парикмахерская и модный бутик под одной крышей, однако со временем мода взял верх: здесь представлены вещи Henrik Vibskov и Barbara I Gongini и венской марки Brandmair, а также книги, фотографии и ювелирные украшения. Андреас Волл всегда рад подчеркнуть особый статус Вены: «Вена становится все лучше и лучше! Здесь происходит множество классных событий, и шаг за шагом город становится центром моды. Мультикультурная ситуация, в которой выросло целое поколение, привносит новые веяния и передовые идеи. Я думаю, что очарование Вены – в сочетании старого и нового. И не знаю ни одного другого города, где бы это сработало столь же хорошо». С ним согласен Роберто Павлович, один из лучших барменов Вены. Он управляет камерным пространством Roberto American Bar, где подают вкуснейшие коктейли, – и гордится своим городом: «Вена становится все интереснее во многих отношениях», – подтверждает он. По его наблюдениям, в городе процветает искусство, молодые продвинутые люди создают новые пространства с современным дизайном и музыкой, открывают великолепные рестораны и бары. Его же бар обязательно нужно посетить во время путешествия в Вену, чтобы вкусить расслабленную и
PHOTO: MARCO CHRISTIAN KRENN
и возродили пленки мгновенной проявки после закрытия Polaroid в 2008 году. На гребне этого успеха они решили открыть бутик с похожими ценностями. Supersense – это не только магазин, но и студия звукозаписи и мастерская: «В Supersense мы воплощаем нашу страсть к аналоговым технологиям вплоть до записи на винил и высокой печати», – объясняет основатель Флориан Капс. По его словам, магазин предлагает «магические, всеохватные, мультисенсорные и глубоко личные переживания, которые стали такими редкими в нашем цифровом мире». Здание, в котором располагается Supersense, стилизовано под венецианское палаццо и было построено в 1898 году. Это добавляет экстравагантности бутику и делает его больше похожим на музей или галерею, чем на магазин. И в этом есть глубокий смысл: в Supersense клиентам предлагают не торопиться и проводить сколько угодно времени за изучением ассортимента и размышлениями, как эти красивые вещицы могут обогатить повседневную жизнь. «Это место можно назвать лавкой чудес», – объясняет Капс. По его словам, здесь можно исследовать товары на собственной скорости, не поддаваясь давлению концептстора. Клиенты могут заняться даже созданием собственных уникальных предметов, будь то пластинка с записью или авторский постер. А после этого стоит заглянуть в кафе при бутике и попробовать
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аристократии и имперских традиций, тогда как в Берлине по-прежнему царит молодежный дух. С другой стороны, Вена совсем недавно обрела свой голос в хоре модных городов, и потому ее не покидает атмосфера свежести. Я действительно уверен, что Вена – именно тот город, где нужно быть прямо сейчас!»
PHOTO: © OLIVER GAST
50: When You Shop The World, Shop Tax Free
позитивную атмосферу: «Для работы в баре мы выбираем людей с высокими социальными навыками». По его словам, они умеют проявлять уважение и гостеприимство: «Я собираю команду, которая любит свое дело, и гости всегда видят и чувствуют это», – добавляет он. По соседству находится еще один центр притяжения стильной публики – концептстор Inked. Его хозяйка Николь Доле подтверждает слова Павловича: «Я думаю, все дело в индивидуальности. Чтобы тебя заметили, нужно быть не похожим на других. И я сама, и мои сотрудники очень общительны и счастливы, мы интересуемся происходящим в мире – и не только в моде». По ее словам, они «маленькая банда, которой интересно и которая любит делиться хорошим». Эта философия привлекает и жителей Вены, и гостей города: по выражению Доле, «мода может быть взаимодействием». Свой вклад в это взаимодействие и в дух сообщества в целом делает Radlager – кафе, в котором также продают велосипеды Moulton и Faggin Bikes и велосипедную обувь Quoc. Кристоф Клетцер, сооснователь заведения, считает основной особенностью Вены возможность предлагать совершенно другой вид актуального стиля по сравнению со столицей Германии: «С одной стороны, Вена более старомодная и буржуазная, чем Берлин: здесь много потомственной
Совершая покупки по всему миру, совершайте их с Tax Free Услуги Global Blue Tax Free Shopping позволят вам сэкономить на покупках, совершенных в около 300 000 магазинах, расположенных в самых лучших шоппинг районах мира. Так почему бы не присоединиться к 26 миллионам путешественников, совершающих покупки Tax Free с Global Blue каждый год? Просто найдите голубую звезду или спросите о Global Blue и следуйте нашим несложным инструкциям. 1. В магазине Где бы вы ни совершали покупки, попросите Tax Free форму Global Blue и сохраните чеки. 2. При выезде Возвращаясь домой, в пункте отправления, пройдите к таможне для того, чтобы заверить ваши чеки для получения возврата в одном из наших офисов. Контакты: taxfree@globalblue.com +421 232 111 111 Потратьте минимум €75.01 и сэкономьте до 15% на стоимости покупок. Пожалуйста, примите к сведению, что конечная сумма возврата составит сумму налога (НДС) минус административная комиссия. В некоторых аэропортах при возврате наличными взимается комиссия за каждую Tax Free форму.кафе, баров и ресторанов. Похоже, Берлину придется уступить Вене статус европейской столицы актуального стиля.
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32: Capital Of Cool 风尚之都 引入入胜的商店、时髦流行的酒吧、潮客聚集的咖 啡馆，让维也纳成为生机蓬勃、饶有趣味的新兴旅 游胜地。正如Sally McIlhone所说，眼下的维也纳 正是最佳旅行目的地 根据2016年《美世生活质量调查》（2016 Mercer Quality of Life survey），维也纳被评为全球最宜 居的城市。其原因显而易见：维也纳坐拥国家歌剧院 和博物馆区等多处文化胜地，日益繁荣的时尚产业 和不断涌现的时髦咖啡馆、酒吧和餐厅也为它增色 不少。所以，退位让贤吧，柏林！维也纳已是新兴的 风尚之都！ 维也纳不但坐拥Ludwig Reiter 和 Frey Wille 等众多历史悠久的品牌，也孕育了 Supersense这样 锐意革新的精品店。该店的创始者们还曾参与到一 项“不可能的任务”中，拯救了2008年随着宝丽来 （Polaroid）倒闭而陷入绝境的即显胶片生产。在这 一伟大成功之后，他们决定遵循相同的价值理念，开 办一家精品店。Supersense绝不仅仅是一家商店； 它同时还具备录音棚和工作室的功能。 “在 Supersense，我们把对模拟的热情拓展到黑胶碟灌 制和凸板印刷等技术领域， ”该店创始人Florian Kaps 如是说。他还补充道，这家商店将为顾客带 来“魔幻、全面、多感官的直接体验，这种经历在如 今的数字信号时代显得弥足珍贵”。 Supersense 位于一座始建于1898年的维也纳 宫殿式建筑中——它的外观设计古灵精怪，看起来 更像是一座博物馆或者画廊而非商店。这一点也与 该店的创办宗旨十分契合。Supersense希望顾客能 从容探索店中精心准备的商品，并从中了解如何丰富 自己的生活。 “您可以将我们的店看成一座神秘的奇幻小 屋， ”Kaps解释道。您可以随心所欲地探索它，而不 是像概念店那样，一上来就让人印象深刻。顾客可以 在工作室灌制唱片，也可以印制属于自己的海 报，Supersense鼓励顾客亲力亲为，参与制作属于自 己的独特产品，并在创作之后到一旁的咖啡吧小憩， 一尝提洛尔工艺酿造的美酒。 Wall是维也纳另一家别具一格、引人入胜的商 店。其创办者最初想将美发沙龙和时尚店铺相结合， 但是渐渐地，时尚元素占据了上风，如今它展示着来 自Henrik Vibskov、Barbara I Gongini 和 Vienna’s Brandmair等多个品牌的服饰，同时还涉 及了书籍、摄影以及珠宝等领域。该店员工的 Andreas Wall兴奋地向我们推介维也纳如今积极 globalblue.com
时髦的城市状态。 “维也纳正变得越来越好。这里发 生了许多有趣的事，并且维也纳正逐步成为时尚热 区， ”他说道。 “新一代维也纳人成长在多元文化的社 会里，这带来了许多新的影响和创新理念。我觉得 维也纳的魅力源自其新旧结合的气质，据我所知没 有其它城市能在这一点上与之媲美。” Roberto American酒吧的Roberto Pavlovic 对此也抱有类似的看法。Pavlovic被公认为维也纳 最好的调酒师之一，他经营着一家供应各类美味鸡 尾酒的私密酒吧，也深深地为维也纳感到自豪。 “维 也纳在各个方面都变得更加生动了， ”Pavlovic 说 道。他指出，这座城市崇尚多种艺术形式和流派的融 合，年轻而富有创造力的人们正为现代艺术和音乐 寻找新的契机，新兴的餐厅和酒吧也在不断涌现。 他自己经营的酒吧也凭借其轻松、积极的氛围，成为 了维也纳风尚之旅当中不可或缺的一站。 “能来本酒 吧工作，就代表你有着良好的社交技能， ”Pavlovic 说。他强调说Roberto American酒吧的工作人员都 尊重他人、热情好客。 “在我一手创建的团队里，每个 人都热爱自己的工作，并身体力行地让顾客切身感 受到这种热情， ”他补充道。
PHOTO: OLIVER GAST
美文翻译
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عمله ومن السهل على الز ّوار أن يشعروا بذلك ويلحظونه”. ولـ ،Nicole Dolehجارة ،Pavlovicفي المتجر المتخصص المميّز Inkedرؤي ٍة مماثلة .تقول“ :أعتقد أ ّن ّ الس ّر كامن في الشخصيّة .فما الذي يجعلك تتميّز عن الخرين؟ الختلف .أنا وطاقم عملي محبّون للحياة وفرحون نهت ّم بتتبّع ما يجري في العالم من حولنا وليس بالزياء فحسب .إنّهم أشبه بعصابة صغيرة تعمل بجديّة وتهوى تشارك البتكارات الجميلة. تلفت هذه المقاربة نظر الز ّوار من فيينا ودول أخرى ”.وتشير Dolehأنّه بإمكان الموضة أن تكون تفاعلً. ومن الماكن العصريّة الخرى التي تش ّجع التفاعل والعلقات الجتماعيّة ،مقهى Radlagerالذي يعرض أيضاً د ّراجات هوائيّة خاصة بالد ّراجات من من Moultonو Faggin Bikesوأحذية ّ المؤسسين .Quocوبرأي Christoph Kletzerأحد الشركاء ّ للمتجر ،ما يميّز فيينا هو تقديمها نوع جديد من العصريّة مختلف عن ذلك في العاصمة اللمانيّة“ .فمن جهة ،فيينا أكثر عراقة وبرجوازيّ ًة من برلين” فيها مال قديم كثير وتراثٌ امبراطوري عظيم ،في حين ما زالت برلين توحي بأنّها عاصمة يافعة .ومن جه ٍة أخرى ،لم يصدح صوت فيينا في كور“ المدن المعاصرة إل حق مؤ ّخرا ً ،لذا ما زال عنصر الحداثة موجود فيها .لذا أعتقد عن ّ أ ّن فيينا هي المكان الذي ل ب ّد من التواجد فيه الن!” When You Shop The World, Shop Tax Free :50
عندما تتس ّوق حول العالم ،تس ّوق من دون دفع الضريبة تقدّم لك غلوبل بلو Global Blueخدمة التس ّوق من دون دفع الضريبة Tax Freeلتدّخر المال لدى تس ّوقك في أكثر من 300,000متجر في أبرز مناطق التس ّوق حول العالم. فل َم ل تنض ّم إلى الـ 26مليون مسافر الذين يتس ّوقون من دون كل سنة؟ ما دفع الضريبة من خلل غلوبل بلو ّ Global Blue عليك إل أن تبحث عن النجمة الزرقاء أو تسأل عن غلوبل بلو Global Blueوتتبع خطواتنا السهلة. تس ّوق الخاص أينما تس ّوقت ،أطلب الحصول على طلب استرداد الضريبة ّ بغلوبل بلو Global Blueوتذكّر أن تحتفظ باليصالت. أطلب في طريق العودة إلى وطنك ،أقصد مكتب الجمارك عند نقطة المغادرة لتتم المصادقة على إيصالتك قبل قبض السترداد من الخاصة بنا. أحد مكاتب السترداد ّ للتّصال:
taxfree@globalblue.com +421 232 111 111 أنفق ح ّدا ً أدنى قدره €75.01وادّخر حتّى 15%من ثمن
مشترياتك .يشمل مبلغ السترداد النهائي الذي ستحصل عليه مجموع الضريبة على القيمة المضافة ناقص رسم إداري .في بعض المطارات ،يُفرض رسم خدمة نقدي على كل طلب استرداد ضريبة في حال رغبت بالحصول على استرداد فوري نقدي.
Pavlov的邻居 Nicole Doleh也持有相同的观 点，她来自Inked概念店，这也是一家维也纳时尚潮 。店 “我认为个性才是关键所在， 。”她说道 “只有敢 做不同才能让你鹤立鸡群，脱颖而出！我本人和我的 员工都非常外向开朗，对于世上发生的事都抱有浓 ”。厚的兴趣，并不局限于时尚产业 “他们， ”她说道， “是一小撮注重品质也乐于分享优品的人。”这种企业 理念吸引了来自海内外的众多游客。正如 Doleh所 说， ”。“时尚也可以充满互动 另一家推崇互动体验和邻家气质的潮店是 Radlager。它虽然是一家咖啡馆，其中却陈列着 Moulton和 Faggin公司的自行车以及来自 Quoc的 骑行鞋。作为该店的创始合伙人之一，Christoph Kletzer认为，使维也纳与众不同的乃是其与柏林迥 。异的流行气质 “一方面，维也纳比柏林更老派守 旧、更中产阶级，在这里你能找到很多传统贵族和帝 。国遗风，相比之下柏林就给人一种相对年轻的感觉 另一方面，维也纳才刚刚跻身潮流都市的行列，举手 投足都带着一丝新鲜感。我打心底里认为维也纳是 ”！当下最棒的城市 50: When You Shop The World, Shop Tax Free 畅购全球，尊享退税 当您在全球顶级购物区中的30多万家商店消费时， 环球蓝联 (Global Blue) 购物退税服务 ( Tax Free 。Shopping) 为您节约购物开销 每年有两千六百多万名游客通过环球蓝联（Global Blue）获得购物退税，您怎能错过？您要做的只是寻 找蓝星标志或者问询商家是否提供环球蓝联 (Global Blue) 服务，然后遵循我们简单的退税过 程：
1. 消费购物 无论您在哪里消费，请索要环球蓝联退税表格 。(Global Blue Tax Free Form），并记得保存小票
2. 申请退税 当您准备回家时，您需要先去出发城市的海关柜台请 他们在您的退税表格上盖章，然后再到环球蓝联的 。退税点领取您的退税款 联系方式： taxfree@globalblue.com +421 232 111 111 。最低消费€75.01即可节省高达购买价格15%的税 请注意：最终退款将包含增值税总额，但是要扣除 管理手续费。部分机场还将以退税申请表为单位收 。取现金退税手续费
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ومعرفة فوائدها. ترجمة باللغة العربيّة يقول “ :Kapsمن الممكن القول إ ّن متجرنا صندوق عجائب .تستكشفه على هواك ،ول تُعجب به فورا ً كما هو الحال Capital Of Cool :32 المتخصصة ”.يمكن الزبائن أن يس ّجلوا موسيقاهم في المتاجر عاصمة التم ّيز ّ الخاصة ،فينخرطون في ابتكار في الستوديو أو يطبعوا ملصقاتهم ّ المحل لتذ ّوق البيرة ّ منتجاتهم الفريدة قبل التو ّجه إلى مقهى بمتاجرها المثيرة للهتمام وحاناتها المجارية للعصر ومقاهيها الحرفيّة .Tyrolean المعاصرة ،تستحيل فيينا ُوجه ًة حيويّة نابضة بالحياة من جديد. كما تجدر الشارة إلى ،Wallوهو متجر مثير وفريد من إنّها المكان المثالي للزيارة الن ،تقرير Sally McIlhone نوعه في مدينة التميّز .هدف في البداية إلى مزج صالون لتصفيف الشعر بمتج ٍر للزياء ،لكن سرعان ما طغى عليه فيينا هي المدينة الفضلى في العالم للعيش ،بحسب مسح عنصر الزياء وبات يعرض تصاميم علمات تجاريّة على سبيل Mercer Quality of Lifeلسنة .2016ويتجلّى ذلك من Henrik Vibskovو Barbara I Gonginiوالعلمة خلل المعالم الثقافيّة الكثيرة التي تتمتّع بها ،من Vienna توسع ليشمل الكتب والتصوير State Operaإلى ،MuseumsQuartierبالضافة إلى المحليّة ،Brandmairث ّم ّ والمجوهرات .يتحدّث Andreas Wallباسم المتجر ويؤكّد ما فيها من ساحة أزياء في تتبّع متزايد للموضة وموجة مقاهي “تتحسن فيينا يوماً بعد على طابع فيينا المجاري للعصر .فيقول: وحانات ومطاعم متميّزة .لذا ،فلتفس ِح المجال يا برلين لعاصمة ّ اليوم! تشهد الكثير من الحداث المميّزة وتتح ّول شيئاً فشيئاً أوروبا المتميّزة الجديدة. ناهيك عن وجود علمات تجاريّة عريقة في فيينا على سبيل إلى مركز للموضة .ث ّمة اليوم جيل جديد بالكامل يكبر في فيينا في مجتمعٍ متعدّد الثقافات ،المر الذي يأتي بالكثير من الفكار Ludwig Reiterو ،Frey Willeشهدت المدينة كذلك افتتاح محلت مبتكرة مثل .Supersenseوكان لمبتكري المتجر الجديدة والمفاهيم البتكاريّة .أعتقد أ ّن سحر فيينا كامن في أي مدينة أخرى ينجح فيها ذلك اليد في مشروع Impossible Projectالذي أنقذ وجدّد إنتاج دمجها القديم بالجديد .ول أعرف ّ بهذا القدر”. الفلم الفوريّة بعد إغلق شركة Polaroidسنة .2008وبُعيد يتمتّع Roberto Pavlovicمن حانة Roberto محل ذي قيمٍ مماثلة .فليس Supersense نجاحه ،ق ّرروا افتتاح ّ American Barبالرؤى نفسها .يُقال إنّه أحد أفضل الساقين المؤسس محل؛ بل إنّه استوديو تسجيل ومشغل .يقول مج ّرد ّ ّ في فيينا ويدير محلً جميلً يقدّم مجموعة شهيّة من الكوكتيلت “ :Florian Kapsفي ،Supersenseزاد شغفنا بالتصوير ويفتخر بالمدينة .يقول في هذا الصدد“ :ل ّ شك أ ّن فيينا تزدهر التناظري فوصلنا إلى تكنولوجيّات أكثر تناظريّة كالتسجيل على ٍ على عدّة أصعدة ”.ويضيف أّن المدينة تتمتّع بمزيج مثير بحروف بارزة .كما يقدّم المتجر تجربة ساحرة الفينيل والطباعة وشاملة حميمة ومتعدّدة الحواس ،المر الذي بات نادرا ً في عالمنا للهتمام من الفنون وأ ّن الشباب المبدعين يبتكرون محلت جديدة للف ّن المعاصر والموسيقى بالضافة إلى المطاعم والحانات الرقمي اليوم”. الجديدة .ل ب ّد من زيارة حانته في جول ٍة مميّزة لفيينا للستمتاع يقع متجر Supersenseفي مبنى بأسلوب هندسة بج ّوها اليجابي المريح .يشرح قائلً“ :يت ّم اختيار العاملين في قصور البندقيّة ويعود إلى سنة .1898إنّه ملذ للتميّز بحيث الحانة بحسب مهاراتهم الجتماعيّة” .يضيف أنّهم يعاملون يبدو متحفاً أو معرضاً أكثر منه محلً .وهذا هو الغرض .يهدف يحب Supersenseإلى منح زبائنه الوق” الكافي لستكشاف منتجاته الجميع باحترام ورحابة صدر“ .أحرص على تشكيل فريقٍ ّ
PHOTO: © GEBHARD SENGMÜLLER
globalblue.com
58 | P RO D U C T S
SWEET AS CANDY These pastel-coloured candy jars from Vienna-based creative brand Feinedinge are part of the exquisite Alice porcelain collection, a range that encompasses everything from butter dishes to egg cups. The jars have matte, unglazed bodies, juxtaposed with contrasting lids fired with a transparent glaze to create a silky, reflective surface. Feinedinge focuses on highly functional products with a minimalist aesthetic, handmade in Vienna by a dedicated Save up to 15% by shopping tax free, see page 50
team of craftspeople. This handcrafted element ensures each item is unique, with slight irregularities that ensure each product has distinctly individual characteristics. Perfect as a personal purchase or a gift, Feinedinge products are a beautiful reminder of a beautiful city. dw Feinedinge Alice candy jars, â‚Ź120 each, Feinedinge, Margaretenstrasse 35, 1040 Vienna, +43 (0)1 954 0918, feinedinge.at
PHOTO: ROBERT MARKSTEINER
SOUVENIR
Pioneering since 1906. For the pioneer in you. Inspiriert von den Anfängen der modernen Seefahrt, verkörpert die Montblanc 4810 Chronograph Automatic handwerkliche Raffinesse und die Präzision feinster Schweizer Uhrmacherkunst. Gekrönt wird das außergewöhnliche Modell von dem unverwechselbaren explodierenden Montblanc-Emblem.
Erfahren Sie die ganze Geschichte unter montblanc.com/pioneering. Crafted for New Heights.
W I E N I . , G R A B E N / T R AT T N E R H O F 1 , + 4 3 1 5 3 3 2 5 3 1
| V E R SAC E . C O M
C H I C AG O | B RU C E W E B E R