SHOP Vienna SS15

VIENNA | ВЕНА | 维也纳 | ‫فيينا‬

VIENNA Luxury Edition Spring/Summer 2015

Page 32 GOLD STANDARD: the stunning architecture of Vienna’s Golden Quarter matches the luxury of its boutiques

CHRIST jewellers and watchmakers in Vienna Vienna International Airport (Shopping Plaza)

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EDITOR’S LETTER Athens and Thessaloniki Austria Austrian Alps Barcelona Belgium Berlin Buenos Aires Cologne Copenhagen

Чехия Düsseldorf Estonia Frankfurt French Riviera

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Maybe you’re already familiar with Vienna, or perhaps it’s the frst time you’ve visited this historic yet forward-looking city. Either way, SHOP magazine is sure to ofer something to surprise you. Discover the recently redeveloped Golden Quarter, Vienna’s most prestigious shopping district, in our feature on page 32. The Golden Quarter is home to Austria’s frst Alexander McQueen fagship store – fnd out more in our news section.

SHOP is part of Global Blue, the Tax Free Shopping market leader that helps you save up to 15% when shopping in Austria. We publish guides to over 40 destinations across Europe and Asia. Our international insider knowledge means we are ideally placed to tell you about the top global brands you’ll fnd in Vienna. For the very latest information, visit globalblue.com.

Be sure to sign up for your free Global Blue Card for the simplest way to shop tax free without flling in Tax Free Forms by hand, and enjoy exclusive members-only discounts and promotions too: visit globalblue.com/join.

Emma Cheevers @环球蓝联-GlobalBlue

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ILLUSTRATION: ISAAC BONAN

Welcome to Vienna

Gothenburg Hamburg Hanover Helsinki Area Holland Istanbul Italy Lake Saimaa Lebanon London Madrid Milan Munich Nuremburg Oslo Paris

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Studio Muti The Muti creative studio, based in Cape Town, created the cover for this season’s edition of SHOP Vienna.

Inspired by our feature about the city’s Golden Quarter, it shows the splendid baroque architecture the district is famous for, depicted in rich gold. Read more about the luxury brands that have made their home in this prestigious, newly developed area in our feature on page 32. Studio Muti has also worked with publications such as Condé Nast Traveler, Time and Elle.

Read more about our cover illustrations at globalblue.com/covers.

PHOTO: KATIE WILSON ELL

ILLUSTRATION: STUDIO MUTI - FOLIO ART

CONTRIBUTORS

Elle Blakeman Elle Blakeman is deputy editor of Grazia Middle East.

She has previously worked at the Mayfair Magazine, Harper’s Bazaar, InStyle and Marie Claire, and specialises in luxury lifestyle and travel features. globalblue.com

Hannah Lewis Hannah Lewis, news editor at SHOP, read English literature and language at the University of Oxford before studying for an MA in journalism at the London College of Fashion.

She has also worked for Time Out in the Middle East.

Samantha Junak Samantha Junak, SHOP’s artworking intern, studied design at Kingston University.

She has previously studied German literature and media communications in Germany and has a keen interest in advertising.

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SHOP FLOOR E DI TOR I A L

PU BL ISH I NG

Editor-in-chief Emma Cheevers

Publisher James Morris

Managing editor Sally McIlhone

Online managing editor Kirsty Welsh

Cover illustrator Studio Muti - Folio Art

Online production assistant Marina Nelson

Contributors Elle Blakeman, Maria Kirchen-Hill Production editor Caterina Mazzolai Acting production editor Ruairidh Pritchard Production assistant Katie Muxworthy

Online assistant Emily Scrivener Chinese editor Yuan Fang Associate Chinese editor Junjie Dou Chinese contributing editor Qingya He Chinese editorial assistants Yunhan Fang, Yangzi Liang

Features editor Verity Hogan

Chinese translators Xun Ji, Yin Shi, Chenguang Yi

City guide and lifestyle editor Isabella Redmond Styles

Russian editor Anastasia Nemchenok

Fashion editor Ximena Daneri

Associate Russian editor Daria Orlova

News editor Hannah Lewis

Russian translators Diana Fitkulina, Teena Garnik, Gary Ramazanov

Fashion and news assistant Theresa Harold Fashion coordinator Fani Mari Fashion and news intern Rebecca Fearn Chief sub-editor Hester Lacey Copy editors Katie Davis, Sue Flook, Claire Gervat, Ann Morphew, Harriet O’Brien

G L O B A L B L U E AU S T R I A Head of commercial Austria Jiří Macas Marketing sales manager Danielle Willert Marketing executive Daniela Puntschart-Infeld Retail service manager Hermann Danzmayr Key account managers Ursula Bergsleithner, Felix Camondo, Petra Singer Account managers Wolfgang Gutbrunner, Mario Kronsteiner, Thomas Schnötzinger, Christian Seelos, Ulrich Tegelhofer Global Blue Austria, Zetschegasse 17, A-1230 Wien, +43 (0)1 798 4400, info.austria@globalblue.com

Arabic editor Haneen Malaeb Print Dane Consultancy Commercial editor Gemma Latham Commercial artworking assistant Aaron Carline AVP business development manager Patrice Janet

Picture editor Kirsty Andrews Creative editor/deputy picture editor Sarah Beyts Assistant picture editor Grace Bird

Head of digital Eamonn Leacy

Chief Executive Officer David Baxby

Picture assistants Mónica R Goya, Sarah Walker

Digital campaign manager Nina Kobalia

Chief Traveller Officer Craig Le Grice

Art direction Design by S-T Artwork editor Adam Dhaliwal Artworking assistants Dionne Hélène, Milkha Lala, George Trinick Artworking intern Samantha Junak

Digital marketing executive Wenhan Zhang Digital marketing intern Anastasia Budieva Product manager Devesh Sankadecha Digital intern Sammy Ha Advertising and partnership manager Riccardo Canini

SHOP is published by Global Blue Group headquarters Global Blue SA, Route de Crassier 7, CH-1262 Eysins, Switzerland Corporate registration number 5565726923 globalblue.com info@globalblue.com

Disclaimer: SHOP magazine is published by Global Blue Group. All rights reserved. Reproduction in whole or part is strictly prohibited. While every care is made to ensure all of the information is correct, Global Blue cannot be held responsible for any changes in information that may occur afer publication. Global Blue shall not be liable for any damage, loss, injury or inconvenience arising out of, or in connection with, the contents of the guide. All rights reserved. ©2015 Global Blue

©T&CO. 2015

WILL YOU KNOW THAT THE REASON I LAUGH WHEN I’M WITH YOU ISN’T BECAUSE YOU’RE SO FUNNY, ALTHOUGH YOU ARE? IT’S SIMPLY BECAUSE SMILING CAN’T CONTAIN MY JOY. WILL YOU KEEP LAUGHING WITH ME FOREVER?

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CONTENTS p.24

P ROD U C T S 18 Check Out SHOP selects a standout piece from Vienna this season 20 Products Key looks for the season, from fashion and footwear to jewellery and accessories N EWS 24 Shop Window One store not to be missed in Vienna 26 News Seasonal updates on shops, services and new products F E AT U R E S 32 Cover Story: The Golden Age Vienna’s newly redeveloped Golden Quarter has attracted a host of international designer brands while honouring the city’s historic roots, as Elle Blakeman discovers Above: Alexander McQueen fagship store

GU I DE 39 Maps and guides to the key shopping areas of Vienna ESSENTI A LS 43 How To Shop Tax Free The simple steps to saving money on your shopping T R A N S L AT I O N S 44 Русский Перевод 46 美文翻译 48 ‫يبرع‬ SOU V E N I R 49 The essential item to bring home

SHOPPING IS 15% BETTER WHEN YOU DO IT TAX FREE.

Join Global Blue for free, explore your city, ďŹ nd the best stores, and save up to 15% on everything you buy. globalblue.com/join

TOMMY HILFIGER STORE KOHLMARKT 12 VIENNA

18 | P RO D U C T S

CHECK OUT

PERFECTLY PETITE Just 18cm long, 12cm deep and 4cm wide, the Petite Malle bag by Louis Vuitton nonetheless packs a powerful punch. Paying tribute to the maison’s 160-year heritage as a trunkmaker, Nicolas Ghesquière designed the bag to meet the practical needs of fashionable women everywhere. Ghesquière has said that a small bag for daytime use can be both cool and functional, and proves it with this model.

The miniature trunk also showcases Vuitton’s impressive craftsmanship. Ghesquière was inspired in particular by the custom-made Save up to 15% by shopping tax free, see page 43

leather trunks created between 1911 and 1929 for photographer, banker and world traveller Albert Kahn – the three crosses on the front of the bag were Kahn’s distinctive signature.

Each bag’s black leather strap is detachable, to convert the crossbody style ideal for daytime use into an evening clutch. Lightweight, modern and beautifully crafted, this bag’s petite proportions belie its practicality. th Louis Vuitton Petite Malle Epi bag, €3,700, Louis Vuitton, Tuchlauben 3-7, 1010 Vienna, +43 (0)1 533 6151, louisvuitton.com * for map go to page 42

20 | P RO D U C T S

COOL CLASSICS 2

A subtle colour scheme highlights design details and lets your personality shine through

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1. Valentino sandals, €840, Valentino, Tuchlauben 5, 1010 Vienna, +43 (0)1 535 003 0100, valentino.com

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3. Jo Malone Incense and Cedrat Cologne Intense, 100ml, €117, Jo Malone, Kärntner Strasse 17, 1010 Vienna, +43 (0)1 512 424110, jomalone.com

2. Benetton jacket, €99.95, Benetton, Mariahilfer Strasse 116, 1070 Vienna, +43 (0)1 526 6228, benetton.com

Save up to 15% by shopping tax free, see page 43

4. Cartier bag, €3,900, Cartier, Kohlmarkt 1, 1010 Vienna, +43 (0)1 5332 2460, cartier.com

S H O P | 21

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5. MiH Jeans shirt, €180, Firis, Bauernmarkt 9, 1010 Vienna, +43 (0)1 533 4275, mih-jeans.com 6. Givenchy eye shadow, €23.99, Marionnaud, Am Hauptbahnhof, Favoritenstrasse 92, 1100 Vienna, +43 (0)1 607 2340, givenchybeauty.com

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7. Sabrina Dehof necklace, €109, Cadenzza, Kärntnerstrasse 53, 1010 Vienna, +43 (0)1 512 6996, sabrinadehof.com

8. Mango shorts, €39.99, Mango, Mariahilfer Strasse 86, 1070 Vienna, +43 (0)1 5266 2560, mango.com

22 | P RO D U C T S

WEEKEND GETAWAY Fill your bag with these hardworking pieces when you’re ready to take a break 1

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1. Z Zegna shoes, €295, Ermenegildo Zegna, Kohlmarkt 8-10, 1010 Vienna, +43 (0)1 512 0979, zegna.com

3. Salvatore Ferragamo bag, €3,400, Salvatore Ferragamo, Kohlmarkt 7, 1010 Vienna, +43 (0)1 535 2814, ferragamo.com

2. Samsøe & Samsøe T-shirt, €39, Comerc, Westbahnstrasse 10, 1070 Vienna, +43 (0)1 944 2037, samsoe.com

Save up to 15% by shopping tax free, see page 43

4. Marc O’Polo jacket, €229.90, Marc O’Polo, Rotenturmstrasse 19, 1010 Vienna, +43 (0)1 533 8744, marc-o-polo.com

S H O P | 23

IN BLOOM Look as fresh as a fower in shades of purple and pink with splashes of gold thrown in for good measure

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PHOTOS: (4) MATTHIAS HOFFMANN; (5) © VICENTE SAHUC

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1. Bally bag, €1,695, Bally, Graben 12, 1010 Vienna, +43 (0)1 513 0550, bally.com

3. Tom Ford lipstick, €48.95, Douglas, Kärntner Strasse 17, 1010 Vienna, +43 (0)1 512 4241, tomford.com

2. Roeckl scarf, €189, Roeckl, Seilergasse 1, 1010 Vienna, +43 (0)1 512 0726, roeckl.com

4. Niessing gold ring, €2,175, Skrein, Spiegelgasse 5, 1010 Vienna, +43 (0)1 513 2284, niessing.com

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5. Hermès sandals, €850, Hermès, Graben 22, 1010 Vienna, +43 (0)1 532 5656, hermes.com

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SHOP WINDOW

DRAMA MCQUEEN British fashion brand Alexander McQueen has opened its frst fagship store in Austria.

The two-storey boutique, located in Vienna’s Golden Quarter, is the result of a collaboration between the brand’s creative director Sarah Burton and David Collins Studio. Spread over 150 square metres, the shop carries the complete catwalk, commercial and accessories collections for both men and women. Clients can also purchase iconic McQueen pieces such Save up to 15% by shopping tax free, see page 43

as skull scarves and knuckle-duster clutches.

With its minimalist aesthetic and use of dramatic black marquina marble, the space is quintessentially Alexander McQueen.

Subtle references to signature McQueen pieces such as the famous armadillo shoe and the classic feather motif can be found on the store’s plaster panel mouldings. th Alexander McQueen, Tuchlauben 7A, 1010 Vienna, +43 (0)1 535 0395, alexandermcqueen.com * for map go to page 42

S H O P | 25

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26 | N E W S

PHOTO: © GORUNWAY.COM

IMMEDIATE SUCCESS Asked about the diferences between her two labels, Miuccia Prada was clear: Miu Miu is ‘immediate’, she said, while Prada is ‘thought out’. The designer added that, when working on Miu Miu, if she had to think three times, she stopped. This spontaneity is one of Miu Miu’s strengths.

The collection that closed the spring/summer 2015 Paris Fashion Week was inspired by the 1960s and 70s and was a masterclass in subversion. Bucol couture fabric took the place of polyester in the housecoats sent down the catwalk. Elsewhere, an abundance of pinks and rufes served as a counterpoint to bad-girl crop tops and platform heels. There is something about Miu Miu that never fails to excite the imagination. th Miu Miu, Tuchlauben 7, 1010 Vienna, +43 (0)1 532 3053, miumiu.com * for map go to page 42

Since Hedi Slimane’s appointment as creative director of Saint Laurent in 2012, the label has become one of the most directional in men’s fashion. This season’s collection features the rocky and retro-inspired menswear which is becoming the brand’s signature. At the label’s spring/summer 2015 show in Paris, long-haired models sauntered down the catwalk in Saint Laurent’s trademark drainpipe skinny jeans, paired with military-inspired jackets with gold-thread embroidery.

Patchwork ponchos and fowing kaftans joined fringed suede and wide-brimmed hats in adding an androgynous edge to an altogether bohemian collection. rp Saint Laurent, Bognergasse 4, 1010 Vienna, +43 (0)1 535 0350, ysl.com * for map go to page 42 Save up to 15% by shopping tax free, see page 43

PHOTO: © GORUNWAY.COM

ROCK ‘N’ RETRO

S H O P | 27

NATURALLY DESIRABLE Christopher Bailey’s spring/summer 2015 collection for Burberry Prorsum was entitled the Birds and the Bees.

Despite the va-va-voom curves of the models and the sheerness of the fabrics, Bailey insisted he wasn’t referencing anything more risqué than a summer’s day in the English countryside.

Alongside practical shoes such as fat sandals and trainers, the show featured a welcome selection of wearable pieces.

Pencil skirts covered in circular scales hugged the hips, while a nipped-in denim jacket emphasised the waist. All in all, this was Burberry at its most accessible, a collection well worth buying into. th Burberry, Kohlmarkt 2, 1010 Vienna, +43 (0)1 532 2820, burberry.com * for map go to page 42

PHOTO: © GORUNWAY.COM

OCEAN BLUE

globalblue.com

Featuring unique antimagnetic technology, the Seamaster Aqua Terra 150m Master Co-Axial from Omega is one of the brand’s most accomplished timepieces to date, as well as one of its most attractive. The lacquered dial of this deep blue version features the Teak Concept vertical stripes that have become a trademark of the range, while the hands are fnished with diamondpolished sides. Featuring a smooth leather strap, this watch is detailed and beautiful without being showy: a great stealth-wealth buy.

Its aesthetic simplicity belies its powerful technology and each watch comes with a four-year warranty. mkh Omega, Stock-im-Eisen-Platz 3, 1010 Vienna, +43 (0)1 512 0960, omegawatches.com * for map go to page 42

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PICTURE PERFECT A new addition to the Leica X family, the X-E model combines technical prowess with an elegant design and makes an ideal travelling companion thanks to its lightweight yet robust metal casing. A fast lens and large sensor with over 16.5 megapixels, combined with a simple operating system, make this a compact camera capable of capturing detailed images at spontaneous

moments. Pay a visit to Leica’s Vienna store and discover the perfect camera to match your photographic aspirations. gl Leica, Westbahnstrasse 40, 1070 Vienna, +43 (0)1 523 5659, leica-camera.com

TAKE YOUR TIME Swiss watchmaker Hublot has opened its frst boutique in Austria, in partnership with the family-owned Juwelier Wagner. Refecting Hublot’s Art of Fusion design concept, the store is a seamless blend of traditional and contemporary aesthetics; for example, the walls are adorned with 16th-century motifs, interpreted in modern style. Elsewhere, pop art images of classic Hublot models sit alongside handmade leather furniture. The overall Save up to 15% by shopping tax free, see page 43

ambience is one of understated luxury, with the watches presented in spacious display cabinets.

Clients are encouraged to browse at their leisure, while friendly, knowledgeable staf are at hand to ofer guidance if required. On the lower ground foor is a 400-square-metre event area where Juwelier Wagner can host guests of the company. th Hublot Boutique by Wagner, Kohlmarkt 10, 1010 Vienna, +43 (0)1 512 7512, juwelier-wagner.at, hublot.com * for map go to page 42

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A first-class shopping experience at attractive prices.

Discover international brands and regional highlights in our Heinemann Duty Free shop at Vienna Airport.

You can look forward to browsing elegant fragrances, high-quality cosmetics, exquisite spirits, fine food, regional specialities and you can even save up to 30 % with our Special Offers!

Visit us online at heinemann-dutyfree.com

Scan and discover first-class offers.

THE GOLDEN AGE

32 | F E AT U R E S

S H O P | 33

PHOTO: © GREGOR TITZE

Vienna’s newly redeveloped Golden Quarter has attracted a host of international designer brands while honouring the city’s historic roots, as Elle Blakeman discovers

34 | F E AT U R E S

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PHOTO: © GREGOR TITZE/SIGNA

Every European city worth its salt has a truly luxurious area in which to shop; a few streets (usually cobbled) that are magnets for those looking for the very best in life. Paris has the Champs-Élysées, of course, a tree-lined boulevard in the eighth arrondissement; London has bustling Bond Street and, for those in the know, the more discreet and exclusive Mount Street, tucked away in a village-like corner of Mayfair. And Vienna has the Goldenes Quartier, or Golden Quarter, in the heart of the city’s First District, which is a listed Unesco World Heritage Site.

An extensive expansion of the district was completed in late 2014. The refurbished area between St Stephen’s Cathedral and the Stock Exchange is in the most historic part of Vienna.

It includes a century-old building located in Am Hof square as well as the Hochholzerhof building in the Tuchlauben area.

The Golden Quarter takes in elegant Kohlmarkt, one of the oldest streets in Vienna, and a great deal more retail space surrounding it: 8,500 square metres on adjacent Previous page: Vienna’s Golden Quarter

PHOTO: © WIENTOURISMUS/MANFRED HORVATH

S H O P | 35

The Golden Quarter’s fashion mix, which ranges from highoctane international houses to younger, more contemporary brands, will please every visitor

Tuchlauben; and 3,000 square metres at nearby Am Hof. It is close to luxury accommodation, including the recently opened fve-star Park Hyatt hotel, and to the renowned Julius Meinl market. And this combination has attracted some of the world’s most impressive fashion houses, which have established branches in the historic buildings here.

‘The neighbourhood is not a shopping centre, but a high-quality urban quarter in the heart of Vienna,’ says Christoph Stadlhuber, managing director of Signa Holdings, which has developed several luxury apartments in the district.

The entire area from Bognergasse and Seitzergasse to ancient Am Hof square has been pedestrianised, and the Golden Quarter has become a fashion haven for the well-heeled.

As they browse the shops they soak up the historic ambience for which Vienna is famous.

Located to the east of Michaelertor, which dates back to the 1720s and is one of the most opulent wings of the imperial palace, the new shopping district is awash with elegant,

Above (clockwise from top lef): St Stephen’s Cathedral; the imperial palace; luxury shopping street Bognergasse

PHOTO: MILLION SEVEN CC BY-NC-ND 2.0

36 | F E AT U R E S

baroque-style architecture. The grandeur and famboyance make an ideal setting for some of the world’s most exclusive brands including Prada, Alexander McQueen, Armani and Chanel.

Kohlmarkt was once home to Vienna’s most famous musical exports, Haydn and Chopin, and it was where the royal court’s jewellers were located. Today it plays host to some of the world’s most exclusive jewellery houses, including Tifany and Cartier.

Stroll along the main street of Bognergasse and you will see Italian imports Brunello Cucinelli and Prada, which are set next to the substantial fagship store of French powerhouse Saint Laurent. Or take a turn down Tuchlauben and you’ll pass the imposing fagship of Louis Vuitton, which has commandeered one of the most historic buildings in the city.

Alongside it you’ll fnd Miu Miu and Valentino.

Vivienne Westwood’s Golden Quarter boutique is the brand’s only store outside London to ofer couture alongside a mix of accessories and ready-to-wear.

Above (clockwise from top lef): the State Opera House; Louis Vuiton’s Tuchlauben store; Prada store; Vivienne Westwood store, all in the Golden Quarter

PHOTO: STEPHANE MURATET

S H O P | 37

‘Vienna is such a wonderful city, with fantastic museums,’ says Brigitte Stepputtis, head of couture at Vivienne Westwood.

‘Events such as the Opera Ball and the Life Ball, and performances by Vienna State Ballet add to the richness of this historic city. So it is the perfect place to house our Vivienne Westwood Couture and Red Carpet collections.

And Vivienne’s husband and design partner, Andreas Kronthaler, is Tyrolean so we have a personal connection with this Austrian city.’

The spring/summer 2015 collections and other investment pieces from these high-octane fashion houses dominate the area, but the Golden Quarter also boasts an array of younger, more contemporary designers. It’s a mix that works well. Venture of the main streets to fnd some highly covetable pieces from brands such as Comme des Garçons, Tsumori Chisato, Yohji Yamamoto, Y-3 and Junya Watanabe.

It’s a far cry from the dirndl skirts and white blouses of the city’s past. Mixing the old and the new? It’s what Vienna does best goldenesquartier.com

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G U I D E | 39

GUIDE

PHOTO: © WIENTOURISMUS/CHRISTIAN STEMPER 2012

Global Blue’s guide ensures you make the most of your trip to Vienna with maps that help you fnd your way to the city’s best boutiques and must-see attractions.

Find more details on the Golden Quarter in our feature on page 30 and discover which stores you shouldn’t miss in our news section on page 22. For further helpful hints from our well-travelled team and detailed city guides, check out globalblue.com/vienna.

Above: the Viennese cityscape is rich in historical buildings, including St Stephen’s cathedral with its striking tiled roof

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Featured In This Issue

Department Store

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WHEN YOU SHOP THE WORLD, SHOP TAX FREE Global Blue Tax Free Shopping brings you savings on the purchases you make at over 270,000 stores across the world’s best shopping districts.

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TRANSLATIONS

30: The Golden Age

Золотой Шанс

Элли Блэйкман рассказывает о новом торговом квартале Вены, который привлекает крупнейшие международные бренды и хранит верность историческим корням города В каждом крупном европейском городе есть своя «золотая миля»: как правило, это несколько мощеных улиц, которые, словно магниты, притягивают ценителей роскошного шоппинга. В Париже таким местом стал, разумеется, бульвар Елисейские Поля в восьмом районе. В Лондоне лучшие бутики находятся на Бонд-Стрит, а для посвященных – более сдержанная и изысканная Маунт-Стрит в очаровательном Мейфэре. Теперь и Вене есть свой Золотой квартал (Goldenes Quartier): его масштабная реконструкция завершилась в конце 2014 года. Новая роскошная шоппинг-зона расположилась в самом сердце Первого района, внесенного в список Мирового наследия ЮНЕСКО, между Собором Святого Стефана и Фондовой биржей. Внутри нее оказалось старинное здание на площади Am Hof, дом Hochholzerhof на улице Tuchlauben, а также элегантная улица Kohlmarkt, свидетельница многих эпох. Здесь поистине много торговых площадей: 8500 квадратных метров выходит на Tuchlauben и 3000 – ближе к Am Hof. Статус этого места усиливает недавно открывшийся пятизвездочный отель Park Hyatt и знаменитый дом Julius Meinl. Все это не могло не привлечь внимание роскошных модных домов, которые открывают свои представительства в многочисленных исторических зданиях. «Нельзя воспринимать это место globalblue.com

как торговый центр. Это качественный городской квартал в центре Вены», - уточняет Кристоф Штадлубер, управляющий директор группы компаний Signa Holdings, для которой важно подчеркнуть статус апартаментов в этом районе. Все улицы Золотого квартала, от Bognergasse и Seitzergasse до площади Am Hof, стали пешеходными. Прогулки по этим романтичным бульварам навевают историческую атмосферу, которой славится Вена. Одной из значительных достопримечательностей рядом с Золотым кварталом стала арка Michaelertor – самое роскошное крыло Императорского дворца, построенное в 1720-е годы. Столь

PHOTO: © GREGOR TITZE/SIGNA

РУССКИЙ ПЕРЕВОД

45

торжественная барочная архитектура привлекает самые изысканные бренды мирового уровня - Prada, Alexander McQueen, Armani и Chanel. На улице Kohlmarkt когда-то жили самые известные венские композиторы Гайдн и Шопен и располагались мастерские королевских ювелиров. Теперь здесь открыты бутики изысканных ювелирных домов мирового уровня Tifany, Cartier и других. На главной улице Bognergasse соседствуют итальянские бренды Brunello Cucinelli и Prada, а также большой флагман французского модного дома Saint Laurent. В старинном особняке по Tuchlauben обосновался модный дом Louis Vuitton, а рядом с ним – Miu Miu и Valentino. Ателье Vivienne Westwood в Золотом квартале – единственное представительство прославленной марки за пределами

Лондона, которое предлагает и коллекции haute couture, и подборки аксессуаров и готовой одежды. «Вена – великолепный город с удивительными музеями, - говорит Бриджитт Степпутис, глава направления couture в Vivienne Westwood. – Балы Opera Ball и Life Ball, спектакли Венского государственного балета и другие светские события продолжают славную традицию старинного города и делают его идеальным для коллекций Vivienne Westwood Couture и Red Carpet. Кроме того, супруг и дизайнпартнер Вивьен Андреас Кронталер – тиролец по происхождению, так что у бренда есть и личная связь с австрийской столицей». Коллекции весна/лето 2015 и другие роскошные вещи от этих модных домов высшего эшелона уже заняли свои законные места. Однако представлены здесь и молодые дизайнеры: стоит свернуть с

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41: When you shop the world, shop tax free

Совершая покупки по всему миру, совершайте их с Tax Free Услуги Global Blue Tax Free Shopping позволят вам сэкономить на покупках, совершенных в около 270,000 магазинах, расположенных в самых лучших шоппинг районах мира. Так почему бы не присоединиться к 26 миллионам путешественников, совершающих покупки Tax Free с Global Blue каждый год? Просто найдите голубую звезду или спросите о Global Blue и следуйте нашим несложным инструкциям.

1. В магазине Где бы вы ни совершали покупки, попросите Tax Free форму Global Blue и сохраните чеки.

2. При выезде Возвращаясь домой, в пункте отправления, пройдите к таможне для того, чтобы заверить ваши чеки для получения возврата в одном из наших офисов. Контакты: taxfree@globalblue.com +421 232 111 111 Потратьте минимум €75.01 и сэкономьте до 15% на стоимости покупок. Пожалуйста, примите к сведению, что конечная сумма возврата составит сумму налога (НДС) минус административная комиссия. В некоторых аэропортах при возврате наличными взимается комиссия за каждую Tax Free форму. globalblue.com

PHOTO: © WIENTOURISMUS/MANFRED HORVATH

главных улиц, как в витринах появятся весьма актуальные вещи от таких брендов, как Comme des Garçons, Tsumori Chisato, Yohji Yamamoto, Y-3, и Junya Watanabe. И у них нет ничего общего с юбками в альпийском стиле и белыми блузками прошлых эпох çены. Однако именно в органичном объединении старого и нового австрийской столице, пожалуй, нет равных. goldenesquartier.com 美文翻译

30: The Golden Age 天赐良机 维也纳最新的购物区在保留该城历史根基的同时， 吸引了众多国际设计师品牌，Elle Blakeman报道 每一座称职的欧洲城市都有一片值得造访的奢华 购物区；几条能够找到生活所能赋予之最佳的街道 （通常被鹅卵石覆盖）。巴黎自然有香榭丽舍大街， 一条位于第八区的绿树成荫的大道；伦敦有繁华的 邦德街，以及藏匿于Mayfair区某个村庄般角落的、 更为低调独特的芒特街（Mount Street）。现在， 经过2014年末的大范围扩建工程，维也纳也拥有 了Goldenes Quartier，或称“黄金地区” （Golden Quarter），坐落于被列为联合国教科文组织世界遗 产的城中第一区的核心腹地。 这片经过翻新的区域地处圣斯蒂芬大教堂与证 券交易所之间，是维也纳最为古老的部分。包括Am Hof广场上一座百年老建筑，以及Tuchlauben地区 的Hochholzerhof大楼。 Golden Quarter位于维也纳最古老的街道之 一，优雅的Kohlmarkt大街，周边毗邻着庞大的零 售空间：相邻的Tuchlauben有8500平方米零售区 域；附近的Am Hof则有3000平方米。这里离豪 华酒店只有咫尺之遥，其中包括新近开业的五星级 Park Hyatt酒店，同时靠近著名的Julius Meinl市 场。上述组合吸引了一系列全球最具影响力的时尚 品牌，在该区的历史建筑中设立店铺。 “这片区域并不是一座购物中心，而是一片维 也纳城市中心地带的高品质社区， ”Signa控股的董 事总经理Christoph Stadlhuber指出，该公司已在 这里开发了好几座豪华公寓。 Bognergasse与Seitzergasse整块地区，以及 古老的Am Hof广场都被改造成步行街，Golden Quarter已俨然成为富有阶级的时尚天堂。他们在 购物的同时，也徜徉于维也纳赖以扬名的历史氛围

47

中。 这片新商圈的西边是皇宫最奢华的两侧区域 之一Michaelertor，历史可追溯到18世纪20年代， 到处都是高雅的巴洛克风格建筑。这份宏伟和华 丽是Prada、 Alexander McQueen、Armani与 Chanel等全球顶级品牌的绝佳背景。 Kohlmarkt大街曾是维也纳最著名的音乐家海 顿和肖邦的居住地，也曾是皇室珠宝商的驻扎地。如 今这里有着全球最负盛名的珠宝品牌，包括Tifany 和Cartier。 沿着Bognergasse主街漫步，会看到意大利 品牌Brunello Cucinelli 与Prada的精品店，紧邻 着法国时尚巨擘Saint Laurent的庞大旗舰店。在 Tuchlauben大街转弯，则会经过气势雄伟的Louis Vuitton旗舰店，伫立于该城最古老的建筑之一中。 在此你还可见到Miu Miu与Valentino的身影。 Vivienne Westwood的Golden Quarter店是 该品牌在伦敦之外唯一同时提供高级定制与配饰成 衣产品线的店铺。 “维也纳是一座精彩的城市，拥有很棒的博 物馆， ”Vivienne Westwood的时装总监Brigitte Stepputtis表示。 “Opera Ball与Life Ball等社交活 动，连同维也纳国家芭蕾舞团的演出，为这座历史名 城增添了更多丰富内涵。所以这里是我们Vivienne Westwood Couture与Red Carpet系列的理 想之家。Vivienne的丈夫与设计伙伴，Andreas Kronthaler ，是奥地利蒂罗尔人，所以这座奥地利 城市与我们亦有着私人情感连接。” 顶级时尚品牌的2015年春夏系列与值得投资的 单品在这里琳琅满目，但Golden Quarter同样也提 供更为年轻、摩登的设计师品牌。这里的品牌组合 恰如其分。不妨离开主街探索周边小路，去寻觅来自 Comme des Garçons、Tsumori Chisato、Yohji Yamamoto、Y-3与 Junya Watanabe等品牌穿搭度 极高的单品。 告别这座城市收腰连衣裙与白衬衣的往昔。将 旧的与新的混搭在一起？这就是维亚纳最擅长的。 goldenesquartier.com

41: When you shop the world, shop tax free 畅购全球，尊享退税 当您在全球顶级购物区中的27万多家商店消费时， 环球蓝联（Global Blue）购物退税服务（Tax Free Shopping）为您节约购物开销。 每年有两千六百多万名游客通过环球蓝联 （Global Blue）获得购物退税，您怎能错过？您要 做的只是寻找蓝星标志或者问询商家是否提供环 球蓝联（Global Blue）服务，然后遵循我们简单的

退税过程：

1. 消费购物 无论您在哪里消费，请索要环球蓝联退税表格 （Global Blue Tax Free Form），并记得保存小 票。 2. 申请退税 当您准备回家时，您需要先去出发城市的海关柜台 请他们在您的退税表格上盖章，然后再到环球蓝联 的退税点领取您的退税款。 联系方式：

taxfree@globalblue.com +421 232 111 111 最低消费€75.01即可节约高达购买价格15%的税。 请注意：最终退款将包含增值税总额，但是要扣除 管理手续费。部分机场还将以退税申请表为单位收 取现金退税手续费。

When you shop the world, shop tax free :41

‫ تس ّوق من دون دفع الضيبة‬،‫عندما تتس ّوق حول العال‬ ‫ خدمة التس ّوق من دون‬Global Blue ‫تقدّم لك غلوبل بلو‬ ‫ لتدّخر الال لدى تس ّوقك ف أكث من‬Tax Free ‫دفع الضيبة‬ .‫ متجر ف أبرز مناطق التس ّوق حول العال‬270,000 ‫ مليون مسافر الذين يتس ّوقون من دون‬26 ‫فل َم ل تنض ّم إل الـ‬ ‫كل سنة؟ ما‬ ّ Global Blue ‫دفع الضيبة من خلل غلوبل بلو‬ ‫عليك إل أن تبحث عن النجمة الزرقاء أو تسأل عن غلوبل بلو‬ .‫ وتتبع خطواتنا السهلة‬Global Blue ‫ تس ّوق‬.1 ‫الخاص‬ ‫ أطلب الحصول عل طلب استداد الضيبة‬،‫أينم تس ّوقت‬ ّ .‫ وتذكّر أن تحتفظ باليصالت‬Global Blue ‫بغلوبل بلو‬ ‫ أطلب‬.2 ‫ أقصد مكتب الجمرك عند نقطة‬،‫ف طريق العودة إل وطنك‬ ‫الغادرة لتتم الصادقة عل إيصالتك قبل قبض الستداد من أحد‬ .‫الخاصة بنا‬ ‫مكاتب الستداد‬ ّ :‫للتّصال‬

taxfree@globalblue.com 111 111 232 +421 ‫ من ثن‬15% ‫ وادّخر حتّى‬€75.01 ‫أنفق ح ّدا ً أدن قدره‬

‫ يشمل مبلغ الستداد النهائ الذي ستحصل عليه‬.‫مشتياتك‬ ‫ ف بعض‬.‫مجموع الضيبة عل القيمة الضافة ناقص رسم إداري‬ ‫ يُفرض رسم خدمة نقدي عل كل طلب استداد ضيبة‬،‫الطارات‬ .‫ف حال رغبت بالحصول عل استداد فوري نقدي‬

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‫‪PHOTO: © GREGOR TITZE‬‬

‫ترجمة باللغة العربيّة‬ ‫‪The Golden Age :30‬‬

‫العص الذهبي‬

‫استقطبت منطقة التس ّوق الحدث ف فيينا بوتقة من العلمات‬ ‫الخاصة بص ّممي مع الحافظة عل الجذور‬ ‫التجاريّة العاليّة‬ ‫ّ‬ ‫التاريخيّة للمدينة‪ ،‬تقرير ‪Elle Blakeman‬‬ ‫كل مدينة أوروبيّة رائدة بنطقة تس ّوق فاخرة عن حق؛‬ ‫تتمتّع ّ‬ ‫وهي عبارة عن بضعة شوارع (غالباً ما تكون مرصوفة بالحص)‬ ‫تجذب الباحثي عن أفضل ما ف هذه الحياة‪ .‬بالطبع‪ ،‬إنّه‬ ‫‪ Champs-Élysées‬ف باريس وهو شارع مش ّجر ف النطقة‬ ‫ا”داريّة الثامنة؛ وشارع ‪ Bond Street‬ف لندن با”ضافة إل‬ ‫والقل شهر ًة الخبّأ ف زاوية أشبه‬ ‫‪ Mount Street‬الحصي ّ‬ ‫بقرية ف ‪ Mayfair‬والعروف أكث ف أوساط الطّلعي‪ .‬اليوم‬ ‫توسع شامل أُنجز سنة ‪ ،2014‬تتمتّع فيينا بـ ‪Goldenes‬‬ ‫وبعد ّ‬ ‫الحي الذهبي ف قلب‬ ‫‪ Quartier‬أو ‪ Golden Quarter‬أي ّ‬ ‫النطقة الول الص ّنفة من قبل اليونسكو كمعلم تراث عالي‪.‬‬ ‫بحكم موقع هذا الحي الر ّمم بي كاتدرائيّة ‪St Stephen‬‬ ‫والبورصة‪ ،‬يقع ف الجزء التاريخي البرز من فيينا‪ .‬يض ّم مبنى‬ ‫عريقاً عمره مئة سنة ف ساحة ‪ Am Hof‬با”ضافة إل مبنى‬ ‫‪ Hochholzerhof‬ف منطقة ‪.Tuchlauben‬‬ ‫كم يحوي ‪ Golden Quarter‬شارع ‪ Kohlmarkt‬وهو‬ ‫من القدم ف فيينا إل جانب عدد كب“ من الساحات التجاريّة‬ ‫الجاورة‪ 8500 :‬مت مربّعٍ ف منطقة ‪ Tuchlauben‬الحاذية‬ ‫و‪ 3000‬مت مربّع ف ساحة ‪ .Am Hof‬وهو قريب من الفنادق‬ ‫الفاخرة با فيها فندق ‪ Hyatt Park‬الص ّنف خمس نجوم‬ ‫الذي افتُتح مؤ ّخرا ً وسوق ‪ Julius Meinl‬الشه“‪ .‬ولهذه الزايا‬

‫مجتمعة‪ ،‬جذب أروع دور الزياء العاليّة التي افتتحت متاجر لها‬ ‫ف البان التاريخيّة هنا‪.‬‬ ‫يقول ‪ ،Christoph Stadlhuber‬مدير مجموعة ‪Signa‬‬ ‫‪ Holdings‬التي ط ّورت عدّة شقق فاخرة ف النطقة‪“ :‬ليس هذا‬ ‫الحي بركز تس ّوق‪ ،‬بل إنّه منطقة متط ّورة عالية الجودة ف قلب‬ ‫ّ‬ ‫فيينا‪”.‬‬ ‫ت ّم تحويل سائر النطقة المتدّة من ‪Bognergasse‬‬ ‫و‪ Seitzergasse‬إل ساحة ‪ Am Hof‬القدية إل منطقة‬ ‫مخصصة للمشاة وبات ‪ Golden Quarter‬ملذا ً لحبّي الزياء‬ ‫ّ‬ ‫محل إل آخر منغمسي ف الج ّو التاريخي‬ ‫الراقية‪ .‬ينتقلون من ّ‬ ‫الذي تشتهر به فيينا‪.‬‬ ‫تقع منطقة التس ّوق الجديدة الميّزة بالسلوب الهندس‬ ‫الباروك النيق شق ‪ Michaelertor‬الذي يعود إل عشينات‬ ‫القرن الثامن عش وهو من أفخر أجنحة القص اللك‪ .‬بفضل هذه‬ ‫الضخامة والفخامة‪ ،‬تشكّل هذه النطقة موقعاً مثاليّاً لبعض أكث‬ ‫العلمات التجاريّة العاليّة استثنائي ًة با فيها ‪Prada‬‬ ‫و‪ Alexander McQueen‬و‪ Armani‬و‪.Chanel‬‬ ‫شكّل شارع ‪ Kohlmarkt‬ف الاض مسكناً لبرز العقول‬ ‫الوسيقيّة ف فيينا‪ Haydn ،‬و‪ ،Chopin‬كم ض ّم صاغة‬ ‫الجوهرات لدى البلط اللك‪ .‬واليوم‪ ،‬يستضيف بعض أبرز دور‬ ‫الجوهرات العاليّة با فيها ‪ Tiffany‬و‪.Cartier‬‬ ‫ِ‬ ‫امش عل شارع ‪ Bognergasse‬الرئيس وستى العلمتي‬ ‫ا”يطاليّتي ‪ Brunello Cucinelli‬و‪ Prada‬الواقعتي بحاذاة‬ ‫التجر الرئيس الضخم للدار الفرنس الشه“ ‪.Saint Laurent‬‬ ‫أو انعطف نزولً نحو ‪ Tuchlauben‬لتم ّر بتجر ‪Louis‬‬ ‫‪ Vuitton‬الرئيس الذي استحوذ عل أحد أعرق البان ف الدينة‪.‬‬ ‫وستجد بحاذاته متجري ‪ Miu Miu‬و‪.Valentino‬‬ ‫تجدر ا”شارة إل أ ّن متجر ‪ Vivienne Westwoood‬ف‬ ‫‪ Golden Quarter‬هو التجر الوحيد لدى العلمة خارج لندن‬ ‫الذي يص ّمم أزياء إل جانب مجموعة من الكسسوارات واللبس‬ ‫الجاهزة‪.‬‬ ‫تقول ‪ ،Brigitte Stepputtis‬رئيسة قسم تصميم الزياء‬ ‫لدى ‪“ :Vivienne Westwood‬فيينا مدينة رائعة‪ ،‬تض ّم‬ ‫متاحف مذهلة‪ .‬ويزداد ثراء هذه الدينة التاريخيّة بفعل أحداث‬ ‫مثل ‪ Opera Ball‬و‪ Life Ball‬وعروض ‪Vienna State‬‬ ‫‪ .Ballet‬لذا إنّها الكان الثال لحتواء مجموعتي ‪Vivienne‬‬ ‫‪ Westwood Couture‬و‪ .Red Carpet‬كم أ ّن زوج‬ ‫‪ Vivienne‬وشيكها ف التصميم ‪ Andreas Kronthaler‬من‬ ‫شخص بهذه الدينة‪”.‬‬ ‫منطقة ‪ Tyrol‬النمساويّة‪ ،‬لذا لدينا ارتباط‬ ‫ّ‬ ‫تسيطر عل النطقة مجموعات ربيع‪/‬صيف ‪ 2015‬وغ“ها‬ ‫من القطع الميّزة من دور أزياء بارزة‪ ،‬لكن يض ّم ‪Golden‬‬ ‫‪ Quarter‬مجموعة من الص ّممي الكث شباباً وعصيّة‪ .‬إنّها‬ ‫خلطة ناجحة‪ .‬أقصد الشوارع الحاذية للرئيسيّة لتجد بعض أكث‬ ‫القطع الرغوبة من علمات مثل ‪Comme des Garçons‬‬ ‫و‪ Tsumori Chisato‬و‪ Yohji Yamamoto‬و‪ Y-3‬و‬ ‫‪.Junya Watanabe‬‬ ‫أنّه ج ّو مختلف تاماً عن تنان“ درندل التقليديّة والقمصان‬ ‫البيضاء التي راجت ف الاض ف هذه الدينة‪ .‬لكن دمج القديم‬ ‫حق‪.‬‬ ‫بالجديد هو ما تبع به فيينا عن ّ‬ ‫‪goldenesquartier.com‬‬ ‫‪globalblue.com‬‬

P RO D U C T S | 49

SOUVENIR

CRYSTAL WATERS The story of Swarovski began in 1895 when inventor Daniel Swarovski moved to the village of Wattens, Tyrol, with his revolutionary new machine for cutting and polishing crystal.

Since then, the family-owned company has become one of Austria’s strongest brands, with a presence in over 120 countries. Today, the company is divided into two parts: one produces crystals for the jewellery industry, while the other creates fnished products such as the one pictured above. The Lake Save up to 15% by shopping tax free, see page 43

of Shimmer Watch is one of the prettiest pieces from Swarovski’s line and will add a touch of sparkle to any outft. Inspired by Swarovski’s Lake of Shimmer installation at the Baselworld watch and jewellery exhibition, this stunning timepiece features a dial made entirely from pure crystal and a stainless steel strap.

The piece promises luxury and style to anyone who picks it up. th Swarovski Lake of Shimmer Watch, €749, Swarovski, Kärntner Strasse 8, 1010 Vienna, +43 (0)1 512 9032, swarovski.com * for map go to page 42

MOMENTS OF WONDER MONDAY – FRIDAY 9 AM – 9 PM SATURDAY 9 AM – 6 PM Kärntner Straße 24 1010 Wien, Austria www.swarovski.com/wien