LEGENDARY LUXURY. For more than a century, Nordiska Kompaniet has served as the only true venue for high-end shopping in Sweden. Experience first-class service and feast upon an extensive selection of the world’s most prestigious brands in fashion, beauty and interior design. Welcome to NK.
MONDAY–FRIDAY 10AM –7PM. SATURDAY 10AM–5PM. SUNDAY 12AM–4PM. ÖSTRA HAMNGATAN. + 46 31 –710 10 00. NK.SE.
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Editor’s Letter Athens and Thessaloniki Austria Barcelona Belgium Berlin Buenos Aires Cologne Copenhagen Cyprus ILLUSTRATION: pAUL x jOhNSON
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Welcome to Gothenburg
Gothenburg Hamburg
This SHOP guide will help you discover all that Gothenburg has to ofer, including the best luxury department stores, boutiques and concept stores, as well as recommendations for restaurants, bars and special places to visit. In this issue we discover Sweden's leading natural beauty companies in our feature on page 24 and share our tips for an indulgent weekend in Gothenburg (see page 30). As part of Global Blue, a Tax Free Shopping market leader, SHOP publishes essential guides to over 40 destinations across Europe and Asia. For the very latest information, visit our website, globalblue.com, or email me at echeevers@globalblue.com. Claiming your tax savings is even easier with the new Global Blue Card – signing up is free and you can fnd all the details on the Global Blue website.
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Emma Cheevers
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Shop all your
FashioN, BeautY & desigN in one place ACNE CHANEL DAGMAR DESIGUAL DIOR DKNY DYRBERG/KERN EMMA S. ESTÉE LAUDER FILIPPA K GUESS HIMLA HOPE HUNKYDORY IITTALA J.LINDEBERG KIEHL’S KOSTA BODA MAC MARIMEKKO MINI RODINI MORRIS MUJI MöRK NUDIE JEANS ODD MOLLY ORREFORS ROSENDAHL SAGAFORM SNö OF SWEDEN STELTON TIGER OF SWEDEN TOMMY HILFIGER VAGABOND WERA WHYRED YSL
and much much more.
Nordstadstorget 3, MoN–Fri 10–20, sat–suN 10–18 www.ahleNs.se
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ILLUSTRATION: ALIce STeveNSON/AgeNcy RUSh
Contributors
Katy Young Katy Young has been a beauty journalist for more than a decade, mainly at Harper’s Bazaar magazine and more recently as beauty editor of the Telegraph Online newspaper, and has also written for Tatler, Quintessentially and Flare. She has contributed the feature about Sweden’s natural beauty companies for this issue. globalblue.com
Alice Stevenson Illustrator Alice Stevenson, who is inspired by nature and pattern, created the cover for this season’s SHOP Gothenburg. Refecting our feature about Sweden’s natural beauty products on page 24, Alice’s illustration shows the profle of a woman’s face as though camoufaged against a Swedish forest scene. Alice has previously created artwork for Hugo Boss, Marc by Marc Jacobs and Random House among others. Read more about our cover illustrations at globalblue.com/covers.
Stephen Doig Stephen Doig is SHOP’s features editor. A regular columnist for the men’s section of the Telegraph, Stephen is a former Harper’s Bazaar staf member and he has also written for Vogue, GQ and the Financial Times. His weaknesses include metallic Lanvin shoes, red wine and good cheese.
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Shop Floor E DI TOR I A L
PU BL ISH I NG
Editor-in-chief Emma Cheevers
Publisher James Morris
Managing editor Sally McIlhone
Online editor Kirsty Welsh
Digital manager Eamonn Leacy
Cover illustrator Alice Stevenson/agencyrush.com
Online commercial editor Sally Ashley-Cound
Digital production manager Funmi Paul-Taiwo
Online editorial assistant Katie Ramsingh
Product manager Luca Russo
Production editor Caterina Mazzolai
Online assistants Marina Nelson, Emily Scrivener
Project manager Omar Haque
Assistant production editor Ruairidh Pritchard
Commercial editor Justine Clifton
Features editor Stephen Doig
Commercial artworker Laura Soler
Contributor Katy Young
City guide and lifestyle editor Verity Hogan Fashion and news editor Dominique Fenn Assistant fashion and market editor Ximena Daneri Assistant fashion and news editors Hannah Lewis, Isabella Redmond Styles Fashion assistant Gemma Latham Editorial interns India Block, Sammy Ha Chief sub-editor Hester Lacey Copy editors Sue Flook, Claire Gervat, Ann Morphew Picture editor Dorcas Brown
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Chinese translators Bingjie Ao, Yinzhang Lin, Jun Liu, Shi Yin, Yi Zhang Chinese intern Daniel Huang
Key account managers Maria Ekstam, Martina Johnson, Katarina Thelin, Carolina Wadsby
SHOP is published by Global Blue
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Global Blue Sverige AB, Västmannagatan 8, 111 24 Stockholm, Sweden, +46 (0)8 5452 8440 Regional tourist office Stockholm Tourist Centre, Vasagatan 14, Box 16282, 103 25 Stockholm
Disclaimer: SHOP magazine is published by Global Blue Group. All rights reserved. Reproduction in whole or part is strictly prohibited. Whilst every care is made to ensure all of the information is correct, Global Blue cannot be held responsible for any changes in information that may occur after publication. Global Blue shall not be liable for any damage, loss, injury or inconvenience arising out of, or in connection with, the contents of the guide. All rights reserved. ©2014 Global Blue
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Contents p.18
P ro d u c t s 12 Check Out sHoP selects a standout piece from Gothenburg this season 14 Products Key looks for the season, from fashion and footwear to jewellery and accessories N ews 18 Shop Window one store not to be missed in Gothenburg 20 News seasonal updates on shops, services and new products F e At u r e 24 Cover Story: Nature’s Bounty sweden’s up-and-coming beauty brands ofer a healthy, glowing look that refects the swedish love of nature. Katy Young reports Above: Artilleriet store
e x Pe r i e Nce 30 My Weekend sHoP shares the highlights of an indulgent short break in Gothenburg Gu i de 34 Maps and guides to the key shopping areas of Gothenburg 44 My City Per Andersson shares his Gothenburg recommendations esseNtiA ls 46 How To Shop Tax Free the simple steps to saving money on your shopping t r A N s l At i o N s 48 美文翻译 sou v e N i r 50 the essential item to bring home
NK Gothenburg ร stra Hamngatan 42, 411 09 Gรถteborg WORN BY JOSEPHINE SKRIVER | PORTRAIT BY DAVID BAILEY KARENMILLEN.COM #MYCITYMYSTYLE
12 | P RO D U C T S
Check Out
TICK TOCK POP In homage to Andy Warhol’s pop art movement, Swiss watchmaker Hublot has released a playful and colourful collection of ladies’ wristwatches. Inspired by the artist’s portraits of Marilyn Monroe, the watches are encased in satinfnished steel or gold and are available in pink, blue, purple and Save up to 19% by shopping tax free, see page 46
green. Each is set with 48 baguette gemstones in shades to match the alligator skin strap and resin inlays. The clock face, featuring multicoloured counters, resembles a painter’s palette. gl Hublot Pop Art watch, SEK 295,000, NK Details, Östra Hamngatan 42, 411 09 Gothenburg, +46 (0)31 710 1000, hublot.com for map go to page 41
*
Since 1886 Ströms is one of the largest fashion stores in Gothenburg. Ströms offers an excellent service and a wide selection of exclusive fashion brands for men and women
Armani Jeans, Barbour, Basler, Belstaff, Boss, Brax Camilla Thulin, Canali, Crockett & Jones, Eton, Frank Lyman Gant, Joseph Ribkoff, Kenzo, Lacoste, Max Mara, NYDJ, Oleana Oscar Jacobson, Paul & Shark, Peuterey, Polo Ralph Lauren
Corner of Kungsgatan & Västra Hamngatan. 031-17 71 00
www.stroms-gbg.se
14 | P RO D U C T S
READY FOR ACTION Give a nod to your sportier side with clean lines and casual tailoring
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1. Massimo Dutti sunglasses, SEK 699, Massimo Dutti, Östra Hamngatan 52, 411 09 Gothenburg, +46 (0)31 139006, massimodutti.com 2. Filippa K vest, SEK 600, Filippa K, Västra Hamngatan 24, 411 17 Gothenburg, +46 (0)31 339 1581, flippa-k.com
Save up to 19% by shopping tax free, see page 46
3. Cos bag, SEK 390, Cos, Lilla Nygatan 2, 411 09 Gothenburg, +46 (0)31 600280, cosstores.com 4. Vagabond hi-top sneakers, SEK 800, Vagabond, Kungsgatan 45, 411 15 Gothenburg, +45 (0)31 137060, vagabond.com
S H O P | 15
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5. Monki jacket, SEK 300, Monki, Postgatan 26-32, 411 06 Gothenburg, +46 (0)31 339 9628, monki.com
7. Acne shorts, SEK 1,700, Acne, Magasinsgatan 19, 411 18 Gothenburg, +46 (0)31 138580, acnestudios.com
6. Bang & Olufsen Beolit 12 speaker, SEK 6,500, Tele-H책, Skanstorget 2, 411 22 Gothenburg, +46 (0)31 100320, bang-olufsen.com
globalblue.com
THE BEST OF SHOE BRANDS At Nilson Shoes we present the must haves from the best shoe brands. Being the best is not just about looking good. After 25 years in the shoe business we only select shoes and brands that meet our demands for quality. The right shoes complete your outfit and they also have to be durable and comfortable. Visit your nearest store and we will help you find shoes to match your style and fit your feet. Or shop online at nilsonshoes.com
DR MARTENS 799 SEK
VANS 750 SEK
VAGABOND 650 SEK
DEPECHE 399 SEK
CLOU 899 SEK
CLARKS 850 SEK
NILSON SHOES 650 SEK
MAN: VAGABOND 899 SEK
MAN: VAGABOND 850 SEK
BRANDS SS 14: ADIDAS CLARKS CLOU CONVERSE DEPECHE DR MARTENS FRED PERRY GABOR MARCO TOZZI MOHEDA NEW BALANCE NIKE NILSON SHOES OSCARIA REEBOK RIEKER TAMARIS TEN POINTS VAGABOND VANS STORES: ARKADEN KUNGSG. 48 KUNGSPORTSAVENYN 16 NORDSTAN VARUHUSET FEMMAN FRÖLUNDA TORG KUNGSMÄSSAN
18 | N E W S
Shop Window
HOME FROM HOME Artilleriet is the ultimate destination in Gothenburg for homeware. With contemporary and vintage products sourced from around the world, there is something to suit every taste and home. The store features well-known brands alongside up-and-coming designers. For those in search of unusual, Save up to 19% by shopping tax free, see page 46
standout furniture there’s an impressive selection of modern pieces from designers such as Tom Dixon. Smaller items include gloriously scented candles from Cire Trudon and Astier de Villatte and pretty ceramics from Spode. Skin and body treats from Aesop are also available. irs Artilleriet, Magasinsgatan 19, 411 18 Gothenburg, +46 (0)31 711 7621, artilleriet.se * for map go to page 41
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S E L E C T E D D I V E R S I T Y S I N C E 1 9 5 7. F I N D Y O U R S T O R E AT M Q .S E
20 | N E W S
FUNKY FRENDS Forget about bags and shoes, the must-have accessory this season is a pair of headphones. Frends has made technology very chic and has transformed the humble headphone into a handcrafted item of exceptional sound quality and style. Seen on the heads of many of fashion’s tastemakers, these Frends headphones are resilient and feature materials more commonly associated with luxury goods, such as super-soft leather and rose gold. irs Macforum, Östra Hamngatan 16, 411 09 Gothenburg, +46 (0)31 721 3110, wearefrends.com * for map go to page 40
SUMMER STYLE Emma och Malena’s new collection takes inspiration from Swedish summer life. A carefree girl on a pier with an ice cream in her hand was the vision behind the playful range. Nature and the archipelago have an important role in the label’s designs: this season, foral and seashore prints are combined with the 1950s silhouettes for which the brand is known. gl Emma och Malena, Vallgatan 4, 411 16 Gothenburg, +46 (0)31 775 0166, emmamalena.com * for map go to page 40 Save up to 19% by shopping tax free, see page 46
S H O P | 21
STORE AND MORE Located in the centre of Gothenburg, designer boutique Ted Bernhardtz houses womenswear and menswear from over 40 Swedish and international brands. Expect to fnd attire
suitable for all occasions, from the likes of Acne, Nudie Jeans, Filippa K, Alexander Wang, Rag & Bone and Hugo Boss. The store also ofers personal shopping and tailoring services. gl Ted Bernhardtz, Järntorgsgatan 8, 413 01 Gothenburg, +46 (0)31 102310, tedbernhardtz.com
In brief: — This summer look out for the glass pavilions hosting pop-up shops at Avenyn 31-35. Changing regularly, these include everything from chocolates to homeware.
BRIGHT AND BEAUTIFUL The latest collection from Scandinavian jewellery brand Dyrberg/Kern is a riot of colour and detail. Its Roman pieces are a highlight, featuring replicas of antique coins on chunky chains. This statement necklace looks particularly stylish with a simple shirt. irs Åhléns, Nordstadstorget 3-4, 404 39 Gothenburg, +46 (0)31 333 4000, dyrbergkern.com * for map go to page 40
globalblue.com
22 | N E W S
GIRLS AND BOYS Scandinavian brand Weekday is no stranger to conceptual thinking, and its latest capsule collection is the most radical to date. The MTWTFS S/He collection avoids male and female clothing stereotypes, taking classic Weekday pieces and reinventing them. Typically male lumberjack shirts are reimagined in fne organza, and male right-side closures are applied to skirts. hl Weekday, Kungsgatan 46, 411 15 Gothenburg, +46 (0)31 131216, weekday.com * for map go to page 38
JEANS DREAM Swedish jeans are among the best in the world, with cut, ft and quality being paramount for the denim-loving Swedes. This is especially evident with Gothenburgbased Nudie Jeans which walks the line between workwear and classic cuts, with selvage denim taking precedence. Nudie Jeans has two new fts: the relaxed Steady Eddie, and tighter, contemporary Skinny Sam. Both styles will be available in the refurbished store. rp Nudie Jeans, Vallgatan 15, 411 16 Gothenburg, +46 (0)31 609360, nudiejeans.com * for map go to page 40 Save up to 19% by shopping tax free, see page 46
S H O P | 23
MIX AND MATCH Founded by brother and sister Hans and Nina Rye, the Masai Clothing Company creates casual, feminine apparel that can be mixed and matched. The current collection features slacks and Capri pants, fowing tunic tops, dresses, cropped jackets and scarves. Natural fabrics such as cotton and linen are used, featuring bright prints and patterns. gl Masai Clothing Company, Södra Larmgatan 9, 411 16 Gothenburg, +46 (0)31 711 3907, masai.eu * for map go to page 40
LIVELY TIME Triwa brings a touch of irreverence to the traditional world of watchmaking. The Swedish brand’s name is an acronym for Transforming the Industry of Watches, and its designs are playful and contemporary while its products are very well made. For summer, the Niben style in punchy purple is a great choice. There’s an elegant, engraved dial and an interchangeable strap that you can coordinate with your outft or your mood. irs NK Details, Östra Hamngatan 42, 411 09 Gothenburg, +46 (0)31 710 1000, triwa.com * for map go to page 41 globalblue.com
NATURE’S BOUNTY
Sweden’s up-and-coming beauty brands ofer a healthy, glowing look that refects the Swedish love of nature. Katy Young reports 48
PHOTO: Brendan ausTin
Swedish beauty companies wear their heritage on their (immaculately pristine) sleeves. A characteristically Scandinavian, clean and considered beauty philosophy lies at the heart of Swedish makeup, skincare and perfume labels. Skincare and fragrance company Björk & Berries has made it part of its vision to embrace Scandina-
vian design elements. The brand says that it wants to ‘take the Swedish traditions within the beauty industry to a global audience and develop new, modern and cutting-edge eco-luxury ranges for the future, with exclusive and efective products that are steeped in Swedish nature, beauty and design’.
Above: image of Högbo Forest from a Björk & Berries advertising campaign
26 | F E AT U R E S
Flying the Swedish fag is something these brands like to shout about too. ‘We are of course very proud of being a successful Swedish cosmetics brand that has been able to establish abroad,’ explains Mika Liias, founder of Make Up Store. Fellow make-up brand Face Stockholm is equally intent on keeping its Swedish DNA and personality alive and kicking – one of the reasons it does all its product development and marketing in-house. Such principles are resonating with the rest of the world too. Björk & Berries, Make Up Store and Face Stockholm have all expanded into international markets in recent years, after establishing hugely successful beginnings in their home country. Another distinctly Swedish label is Emma S, a skincare brand set up by former model Emma Wiklund (née Sjöberg).
So what are the underlying Swedish beauty traditions? According to Björk & Berries ‘tough conditions that we Scandinavians have due to our climate are how our beauty routines have developed historically’; for example, there’s no point blow-drying your hair to perfection only to go out into a snowstorm. ‘We have to be strong and healthy to look good during these conditions. The Swedish are
Clockwise (from lef): Björk & Berries White Forest collection; make-up designer Emma Wiklund; Face Stockholm store
PHOTO: AndrEAS vOn GEGErFElT
S H O P | 27
The Scandinavian talent for design is reflected in the products from its beauty brands
the defnition of natural beauty.’ So it fgures that skincare and make-up products that are made in Sweden aim to help wearers achieve perfect complexions, and that these are becoming the country’s biggest beauty export. Face Stockholm and Make Up Store ofer an easy way to achieve that healthy, glowing complexion. Bright single pots of shadow, blush and lip colour,
as well as good bases, invite you to get creative with cosmetics. Make Up Store has made it even easier, with in-store make-up artists on hand to help customers. Successful Swedish beauty brands are all driven by quality and, where possible, eco-luxury. And, as Liias explains, good value, which the Swedes naturally expect. Liias had the idea of setting up his own make-up brand after noticing that students at the makeup school he had established were seeking high-quality products at afordable prices. ‘The make-up artist’s demand for fawless, quality make-up inspired me to strive to develop a brand that could ofer them just what they were looking for,’ he says. There’s also often an ethical element to Swedish brands. Björk & Berries describes itself as ‘an eco-luxury beauty brand
NORDSTAN
Shopping A true shopping experience in the middle of Gothenburg city. 200 shops, department stores, restaurants and cafes.
Opening hours: Mo-Fr 10–20, Sa-Su 10–18 www.nordstan.se
PHOTO (BOTTOm): ZTeFan BerTHa
S H O P | 29
derived from Swedish nature and traditions’. Its unisex White Forest fragrance blends wood and fresh forest air, and its skincare products are based on organic Swedish birch extract, which hydrates, tones and frms skin. Its Green & Clean and Lingonberry Rose products sound as though they’d be at home in a Swedish forest. The brand is trying to give back something to the traditions it borrows from; it is located in Gävle, where there were four factories that made perfumes and soaps in the 19th century, and hopes to revive the beauty industry in the region. The Scandinavian talent for design is refected in the products from its beauty brands, which are presented in aesthetically simple but always pleasing packaging. Ac-
cording to Björk & Berries, ‘A mystical landscape and a deep sense of longing have resulted in a sensitive approach to art and design.’ Cities such as Paris and London might dominate the beauty landscape, but Sweden is quietly proving that its own beauty labels can lend a unique spin to cosmetics bjorkandberries.com, makeupstore.se, facestockholm.com, emmas.com
Above (from top): Björk & Berries White Forest perfume oil; Face Stockholm Pearl eyeshadow
30 | E X P E R I E N C E
My Weekend
PHOTO: VERITY HOGAN
With its cobbled streets, vibrant café culture and well-developed alternative fashion scene, Gothenburg is an ideal location for those looking to embrace Scandinavian cool. SHOP’s city guide and lifestyle editor Verity Hogan spent a weekend wandering the city’s streets and uncovering some of its best-kept secrets
Yoko Yap ‘Yoko Yap opened in 1907 to sell shoes to sailors. Today, this multi-brand boutique stocks its
Heaven 23 ‘Boasting an impressive wine cellar and panoramic views across Gothenburg, Heaven 23 was the perfect place in which to relax after a long day’s sight-
Save up to 19% by shopping tax free, see page 46
own designs alongside styles by local and international labels including many of my favourites: Acne, Swedish Hasbeens, Tommy Hilfger and Hunter.’
seeing. The bar specialises in Austrian wines, many of which can’t be found anywhere else in the city – trust the expert sommeliers to fnd your ideal vintage and visit at sunset to really fall in love with the city’s sights.’
PHOTO: VERITY HOGAN
PHOTO: VERITY HOGAN
S H O P | 31
Gustaf Adolfs Torg
Pop Boutique
‘Gustaf Adolfs Torg is situated in the heart of the city and is dominated by a large bronze statue of Gothenburg’s founder, Gustaf II Adolf. The square boasts some of the city’s most impressive architecture – I spent a great deal of time admiring the different styles refected in the surrounding administrative buildings which date back to 1673.’
‘As a fan of retro fashion I was keen to explore Gothenburg’s vintage shopping scene. One of the city’s fnest vintage shops, Pop Boutique, has an eclectic collection of vintage fashion as well as its own retro-inspired pieces. The ethically sourced and often up-cycled clothing is stocked alongside vintage furniture, ceramics and glass. I was spoilt for choice!’
Two Little Birds ‘Two Little Birds is a prime example of Gothenburg’s acclaimed café culture. The charming café and art gallery serves organic cofees, cakes,
globalblue.com
sandwiches and salads and offers a retro décor with 1970s wallpaper and vintage furnishings. Art works adorn every wall and exhibitions are often held here. I recommend the breakfast, as options are vast.’
PHOTO: VERITY HOGAN
32 | E X P E R I E N C E
Haga District ‘Dating back to 1648, Gothenburg’s historic Haga district is one of the best places in which to take a leisurely stroll. Walk
along the cobbled streets, admire the traditional wooden houses and take advantage of the many independent cafés for a well-deserved fka (cofee break).’
DIRECTORY Yoko Yap, Östra Hamngatan 46-48, 411 09 Gothenburg, +46 (0)31 711 9805, yokoyap.se * for map go to page 41
Pop Boutique, Magasinsgatan 22, 411 18 Gothenburg, +46 (0)31 151555, pop-boutique.com * for map go to page 41
Heaven 23, Mässans Gata 24, 412 51 Gothenburg, +46 (0)31 750 8805, heaven23.se
Two Little Birds, Andra Långgatan 5, 413 03 Gothenburg, +46 (0)31 121260, twolittlebirds.se
Save up to 19% by shopping tax free, see page 46
P hoto: Damiano L evat i D oLo mites, itaLy
N E V E R S T O P E X P L O R I N G
ThE NORTh FacE® STORE GOThENbuRG Östra Hamngatan 36-40 Arkaden
™
34 | G U I D E
Guide
ILLUSTRATION: LYNDON HAYES
Navigating an unfamiliar city is never easy. Global Blue ofers you the most comprehensive shopping maps, helping you fnd your way around Gothenburg with useful hints and insider information about what to see, do and buy. For more detailed guides, check out globalblue.com or pick up one of our bespoke shopping maps from your concierge.
globalblue.com
We Love Fashion KappAhl offers fashion for women, men and children with 165 stores in Sweden. Here you can fnd everything, from basic wear to the season’s fashions and special collections. FIND YOUR STORE AT KAPPAHL.COM
Welcome to visit our stores in Gothenburg! Kungsportsavenyn 16 Kungsgatan 44 Femmanhuset Västra FrÜlunda Kungsbacka Backaplan (shop-in-shop) www.eccostore.se
S H O P | 37
Gothenburg OPERA
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38 | G U I D E
Södra Hamngatan
Kungsgatan
● CHILI
● SHOCK
JARL SANDIN ● SÖNDER & GULD
SOLO ●
● FRESH AROMATICA
SCORETT ● THE PHONE HOUSE ● INDO NORDIC ● TINNA ●
FREDS GATAN
KUNGSG ATAN
DROTTNINGG ATAN
RABALDER ●
● CHELSEA
● MASSIMO DUTTI ● EFVA ATTLING ● AKADEMIBOKHANDELN
SMART EYES ●
ÖS
S Ö D R A H A M N G ATA N
NORRA HAM NGATAN
● WOLFORD ● STAY HARD
TR
● HALLBERGS GULD ● H&M
● MQ
GULDFYND ●
● BENETTON
Grand Passage
TWILFIT ●
Ö S T R A H A M N G ATA N
P.22
WEEKDAY ●
● STADIUM
JERNS ECCO ●
● HELLY HANSEN
KAPPAHL ●
● VAGABOND
DRESSMANN ●
Drottninggatan
● JOY
ALBREKTS GULD ●
KO R S G ATA N ● ALMEDALSMAGASINET ● BIK BOK
Ö S T R A H A M N G ATA N NATURKOMPANIET ●
● BRODERI & GARN
KO RS G ATA N
● BROOKLYN
Åhléns
A M NG ATA N
VÄ ST R A HA M NG ATA N TATCH ● KÅLLE & ADA ●
● NISSES HERRMODE ● STEFANEL
Hello Monkey
● TOPPEN
M AG A SIN S G ATA N
● LERVERK
TGR ● PHARMACY ● HIFI KLUBBEN ● MACFORUM ● FLAG CORNER ●
VA L LG ATA N
DROTTNINGGATAN
S Ö D R A H A M N G ATA N
A. ●
● PARI
VÄ S T R A H
● PHARMACY ● SPECSAVERS ● YVES ROCHER ● GINA TRICOT ● KJELL & CO ● STRÖMS
FILIPIANA ●
● BLÅ GALLERIET
● SYNOPTIK ● HEMTEX ● INDISKA
VA L L G ATA N
JENS K ●
KUN GSGATAN
RABALDER ●
KYRKOGATAN
KYRKOGATAN
● ELBODEN
GRIPSHOLM ●
WASSÉNS ●
N
● DIN SKO
ATA
● BR LEKSAKER
NILSON SHOES ●
Kungspassagen
● TEKNIKMA GASINET
MG
LINDEX ●
AR
ZARA ●
AL
Ö S T R A H A M N G ATA N
● TSHIRT STORE
● PHARMACY
VÄ S T R A H A M N G ATA N
VÄ ST RA HA M NG ATA N
Global Blue Retailer
Non-Global Blue Retailer
Department Store
Shopping Centre/Mall
Restaurant
Featured In This Issue
40 | G U I D E
Södra Larmgatan & Östra Larmgatan
PHRMACY ● H&M ● ALAME ● FIORUCCI ●
● G-STAR
GRANDMAS ●
3●
Torgpassagen
TWIST & TANGO ●
N ATA MG
KUN GSGATA N
Vallgatan
ÖS
● STUDIO SCOOP ● ACCESSORIZE
MAGNUSSONS UR ●
● TELENOR
RA ÖST
● OLARS ULLA
● GRANIT ● NUDIE JEANS
VA L L G ATA N
Avalon
LUSH ●
P.22
● KRYPTON FORM
LILLA RUMMET ● CASA LINNÉ ●
L ARMG
SÖDR A
● ORGANIC
KÖK ETCETERA ●
SÖDR A
POLARN O. PYRET ●
Viktoria Passagen
ATA N
NOLL.3 ●
● MILK & HONEY
L ARMG
VA L L G ATA N
● NYGÅRDSANNA
DESIGNTORGET ●
● THE HUSET
N ATA
LAGERHAUS ●
MG
● STRIKK
HEMTEX ●
Åhléns
AR
● ASK
NEWHOUSE ●
PHILIP & VIOLA ●
AL
● J. LINDEBERG
MARIMEKKO ●
SOMEWEAR & FRIENDS ●
LAR
TR
P.42
N KKOORRSSGGATAN
ATA N
● JOHANSSONS ● B'CHICK
GUDRUN SJÖDÉN ●
SÖDR A
● WHYRED
FOOTLIGHT ●
Östra Hamngatan & Torggatan
STUK MANUFACTUR ●
● MONKI
LARM
Da Mateo
WEEKDAY ●
P.44
● HOLLYWOOD ● SALLY JONES
G ATA N
Victoria Passagen
P.44
● LESTER
MASAI CLOTHING ● COMPANY
P.23
● OUR LEGACY ● FILIPPA K
VICTORIA ●
VA L L G ATA N
LÖPLABBET ●
VÄ S T R A H A M N G ATA N
Åhléns ● MACFORUM
P.20
Nordstan KRONHUSGATAN
P.20 ÖSTRA HAMNGATAN
POSTGATAN
KIKI SKINN DESIGN ●
FURETTI ●
HOLLYWOOD ●
● UNITED FASHION
ANDREASSON MUSIK ●
ACNE ● PRICKIG KATT ● EMMA OCH ● MALENA NOA NOA ● ASCHBERGSGATAN 24 ● TUMMELISA ● ● GRANDPA RITATTO ● TJALLAMALLA ● KRABAT ● BABYPROFFSEN ●
HV
ITF
KÖPMANSGATAN
MAGASIN SGAT
EL
DT
SP
Global Blue Retailer
Non-Global Blue Retailer
Department Store
Shopping Centre/Mall
Cafè
Restaurant
LA TS
EN
N
TORGGATAN
P.21
ATAN LARMG SÖDRA
4-GOTT ●
S H O P | 41
Magasinsgatan
Västra Hamngatan
SNEAKY STEVE ●
CARL M LUNDH ●
FJÄLLSPORT ●
TGR ● GROTHICA ●
GULDSMEDEN KUHLIN ●
RAGTIME ● SKINNSKRÄDDAR'N ● BLUE JEANS COMPANY ● P.32 GRANDPA ● EBBE & HALDIS ●
P.18
ARTILLERIET ●
P.44
ACNE ●
VELOUR BY NOSTALGI ●
● INTERFLORA
● SMART EYES
KUN GS GATA N
VA L L G ATA N
VÄ S T R A H A M NG ATAN
M A G A SI N S G ATA N
MAGASIN 11 ● BOOKBINDERS DESIGN ●
VÄ ST R A HA M N G ATA N
KYRKOGATAN
GULD & KONST ●
● BEST OF BASICS ● POP BOUTIQUE
VA L LG ATA N
● NORRGAVEL ANDREASSONS ● MUSIK
PRICKIG KATT ●
SÖDR A L A RMG
ABCD ● KUNGSÄNGEN ● DIN BOX ● IMAGE ●
ATA N
● RED DEVIL
VA L L G ATA N ● ENGELSKA TAPETMAGASINET
● FLASH ● BOLIA
A LA SÖDR
TA N RMGA
● FILIPPA K ● MOUCHE
Korsgatan, Östra Hamngatan South SÖDRA HAMNGATAN
Arkaden
CONTACTA EYEWEAR ● NATURKOM PANIET ●
DROTTNINGGATAN
● BEST OF BASICS ● NATURKOMPANIET ● JOSEPHSSONS
HULTENS OPTIK ● CERVERA ●
KYRKOGATAN ● FLASH ● GILLBLADS
JEDVIKS ●
● TIMBERLAND
ZARA ●
● ALBREKTS GULD
KU NGSG ATAN ALMEDALSMAGASINET ●
● SYNOPTIK
KUNGSGATAN HALLBERG S GULD ● BERGSTRÖ MS UR ●
● AKADEMIB OKHANDEL N
A STR
Ö
LA
RM
N TA GA
GÅ
● MASSIMO DUTTI
KARLTEX ●
POCKET SHOP ● GLITTER ● THE BODY SHOP ●
Tourist Information
● TELIA
ÄD
EQUIP MENSWEA R ●
TR
Featured In This Issue
● LAGERHAU S
AN G AT
N
P.32
● YOKO YAP
NY
GATA LARM SÖDRA
● KORSETTE N
LA
TIGER OF SWEDEN ●
● ACCESSORIZE ● GODISHUSET ● PHARMACY ● PELLE P
P.12, 23
LIL
VALLGATAN
KUNGSTORGET
VILLAGE ● MARIMEKKO ●
● JOY ● SLIPSKNUTEN ● UR & PENN ● HINRICKSSONS ● MARC O’POLO ● NOA NOA ● MAGNUSSONS UR
NK
F R E D S G ATA N
PANDURO HOBBY ●
● GULDSMEDSMÄSTAR'N
Ö S T R A H A M N G ATA N
GÖTTEPOJKARNA ● THE & KAFFEMAGASINE T ● BUTTERICK'S ●
● BELLA ● FANNY MICHEL ● WASSÉNS
FREDSGATAN
VILLERVALLA ●
KO R S GATA N
GUNILLAS TRÄLEKSAKER ●
R A N YG ATA N STO
42 | G U I D E
the bold, bright prints of Marimekko are instantly recognisable and the brand’s Gothenburg boutique certainly stands out from the crowd. the Finnish label unites the design aesthetics of east and west, combining the clarity and functionality of Scandinavian design with the emotive embellishment of the Far east. expect to fnd a riot of colour in the store, with home furnishing fabrics, tableware, clothing, bags and other accessories in Marimekko’s signature style.
Fredsgatan & Lilla Nygatan S Ö D R A H A M N G ATA N
FREDSGATAN
● JUMPERFABRIKEN ● THE BODY SHOP ● RUT M.FL. ● LUNDBERGS
P.50
● LINDEX ● PURE COSMETIC ● KRISS ● STADIUM ● BRILLMAN OPTIK ● AVI & LENA DESIGN ● JOHANSSONS
Kompassen
KUNGSGATAN
N TA GA
ÄD
RM
TR
LA
● COS
R GÅ
NY
AN G AT
● MCS
Hotel Dorsia
N TA GA
LA
● WOOLRICH SPIGA 3 ● ● NAPAPIJRI
DS
LIL
Ö
A STR
● NATURKOMPANIET
R A N YG ATA N STO
PHOTO: VERITY HOGAN
MariMekko
Marimekko, Vallgatan 26, 411 16 Gothenburg, +46 (0)70 413 9000, marimekko.com * for map go to page 40
SpiSa Matbar Dining at Spisa Matbar can be a communal experience; food is served in deep dishes, with visitors encouraged to try a little of each. this Mediterranean style of dining is refected in the menu; options range from baked onion soup to mussels cooked in white wine. Choose a seat at the community table to socialise with likeminded diners. Spisa Matbar, Övre Husargatan 3, 411 22 Gothenburg, +46 (0)31 386 0610, spisamatbar.se
Global Blue Retailer
Non-Global Blue Retailer
Hotel
Featured In This Issue
Shopping Centre/Mall
S H O P | 43
Haga Nygata
Kungsportsavenyn
PER STEEN GULDSMIDE ● L ANDS
VÄ G S G HAGA HEM ● ATA N
STORGATAN
KUNG SPORTSAVENY N
HA
TEATERGATAN
CLARA BOOKSHOP ●
G A N YG ATA
MELISSA ●
ACCENT ●
● HARD ROCK CAFÉ
RIZZO ●
VASAGATA N
SMÅ KÄRA TING ● REGNBÅGENS BÖCKER & SMYCKEN ●
● NILSON SHOES
HAGA OF SWEDEN ●
● DIN SKO
SOL & VÅR ● KAWAII SHOP ●
KA P ON
HAGA TRÄTOFFELFABRIK ● CHRISTINE FÄLT DESIGN ●
● ● ● ● ● ● ●
OLIVOLJA ETC RUM FÖR INSPIRATION HEART STORE OF SWEDEN STIERNGLAN S BOKMALEN ANTIKVARIAT TWIST & TANGO VILLERVALL A
● FRED PERRY ● OSCAR JACOBSSON
KappAhl ● TGR ● INTERSPORT ● H&M
PORT HOUSE ●
● CITY AVENY
TEATERGATAN
KARLTEX ● MARKET 29 ●
DIREKT OPTIK ●
● FÅFÄNGAN ANTIK
H A G A N YG ATA
CURRY HOUSE ●
LINDEX ● VILLEROY & BOCH ● KRISTINELUNDSGATAN J MARTIN JOHANSSON ●
● KARLTEX
PACS ●
EXTER SMYCKEN ●
TELENOR ● BIG BEN UR ●
HOVJUVELERARE
KONSTGLAS ●
LITEN KARIN ●
BOLIA ● SPECSAVERS OPTIK ●
KUNGSPORTSAVENYN
● WESTERBY
JÄ RG AT AN
● BEBO P ANTIK
● CHARLSTON
JEDRIKS ● JOHANSSONS ●
TWIST & TANGO ●
HAGA INTERIÖR ●
E N G E L B R E KTSGATAN ● AA ANTIK
RETROCK ●
Kristinelundsgatan
Department Store
KUNGSPORTSAVENYN
UNIKT GLAS ●
● LAROS
DESIGNERS ● REMIX
CHALMERSGATAN
PIERRE GENT'S SHOP ● TE AT ERG ATA N
EARPHONES ●
KRISTINELUNDSGATAN
HYDE FASHION ● MADAME ●
MEPHISTO ●
GÖTAPLATSENS FOTO ●
KUNGSPORT SAVENYN
DEISY DESIGN ●
S P R Ä N G U L L S G ATA N
LORENSBERGSGATAN
● ECCO
BRÄUTIGAMS ●
V I C T O R R Y D B E R G S G ATA N
44 | G U I D E
MY CITY: Per Andersson Per Andersson founded the Gothenburg clothing label Velour by Nostalgi. Here, he shares his insider tips for the city with Gemma Latham
‘I’ve lived in Gothenburg since 1991 and what I like best about it is that it has such a great DIY ethic among young creative people. Långgatorna, the area around our showroom, is a creative spot with interesting stores, bars and restaurants. I like Lester * p.40 shoe store, located on Södra Larmgatan as it has a great variety of men’s shoes. ‘We redecorated our Velour by Nostalgi store * p.41 on Magasinsgatan last year. The idea was to create a shop with a personality strong enough to match the area and its history. The house where the store is located dates back to the early 1800s, with a fascinating roof structure and a really lovely exterior. ‘Don’t forget to visit Feskekörka * p.37 as this fsh market is the gathering place for
all who appreciate Sweden’s wide range of fresh fsh and seafood. ‘For food I go to Familjen or to Dozo for sushi on a Friday, and on a Saturday to Thörnströms Kök for something luxurious. For special occasions I like to go to Champagne Baren in the Magasinsgatan area to celebrate. The best beer in town is from Poppels microbrewery. ‘When I’m at our Gothenburg store I go to Da Matteo * p.40 for my cofee, which has its own roasting house. ‘When friends visit, I’ll take them out on a boat to the islands, to see the fantastic scenery. In the evening we’ll go to a concert at Pustervik and end up at Yaki Da restaurant. I might book tickets to see the Gothenburg Symphony Orchestra. ‘My favourite walk in the city is around Magasinsgatan but the coolest landmark is Skårsgatan
Above (from lef): Velour by Nostalgi store on Magasinsgatan; Feskekörka
PHOTOS: (TOP aNd leFT) SVeN eSelgrOTH; (rigHT) Kjell HOlMNer
velour.se
range a wide uality r e f o We dq gn- an d of desi ts, dedicate c u n i d v g pro ng, ser tion. i k o o c for cora me de o h d n a me! Welco
Anders Petter Ankarsrum Arabia De Buyer Design House Stockholm Dualit Electrolux Eva Solo Georg Jensen Global Hackman Hardanger Bestikk Höganäs Iittala KitchenAid Kosta boda Le Creuset Nespresso Orrefors Peugeot Riedel Rosendahl Rosentahl Rosti Mepal Rörstrand Sagaform Skeppshult Sodastream Stelton Tefal Villeroy & boch and much much more...
Cervera Göteborg City Östra Hamngatan 33
Mon-fri 10-19, Sat 10-17, Sun 12-16. www.cervera.se
46
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Translations 美文翻译
24: Nature’s Bounty 新鲜面孔 瑞典的新晋美容品牌充分彰显了瑞典 式的自然之爱，为人们打造健康又容 光焕发的造型。Katy Young报道 瑞典美容制造商将历史遗产通过纯净 无瑕的方式展现出来。瑞典彩妆、护 肤品与香水品牌的核心，是其标志性 的斯堪的纳维亚式的、纯净、深虑的 美容理念。 护肤品与香水制造商Björk & Berries 将融入斯堪的纳维亚元素视为愿景。 品牌表示希望“将美容业内的瑞典传 统带给全球受众，同时为将来研发新 潮摩登的前沿环保奢华系列，以及以 瑞典式自然、美容与设计理念打造的， 效果卓著的独家产品。” 高举瑞典旗帜也是这些品牌想要 大声宣扬的。“作为能在海外市场站 稳脚跟的瑞典美容品牌，我们当然无 比自豪，” Make Up Store 的创始人 M i k a L i ias 解释。类似的彩妆品牌 Face Stockholm同样致力让品牌的 瑞典 DNA 与性格永葆活力——这也
globalblue.com
是品牌全权任命内部团队进行产品研 发与市场推广的原因之一。 这 些 品 牌 的 理 念 在 世界 范 围 内 获得了广泛共鸣。Björk & Berries , Make Up Store 与Face Stockholm 在家乡大获成功后，都已进军国际市 场。另一个别具个性的品牌，是由前任 模特Emma Wiklund (née Sjöberg ) 创建的护肤品牌Emma S。 所以瑞典美容传统的背后到底是 什么？Björk & Berries这样解释：“由 于气候恶劣，斯堪的纳维亚的生活条 件十分严峻，但我们的美容程序也因 此得到发展。”品牌表示，不吹个完美 的发型就不能出门去暴风雪中行走。“ 在恶劣条件下我们为了使自己看上去 更好，不得不保持顽强与健康。瑞典 人定义了何为自然美。”所以我们不难 得出结论，瑞典制造的护肤品与化妆 品，旨在帮助使用者获得完美肤色，这 些产品正在成为该国出口量最大的美 容产品。 Face Stock hol m 与 M a ke Up Store则提供了获得健康、闪亮肤色的 捷径。闪光单色眼影、腮红与唇膏，连 同优质粉底，邀请使用者一同发挥彩 妆创意。Make Up Store 将此变得更 为容易，在门店内开设专属空间，鼓励 顾客与驻店化妆师进行交流。
49 瑞典成功美容品牌的驱动核心是 品质，以及尽可能的环保奢华。正如 L i ias 所阐述的，瑞典人对于卓越价 值，有着自然而然的期待。正是留意到 自己创建的美妆学校的学生们，在四 处寻觅价格实惠的高品质产品，Liias 才起意创建自己的美妆品牌。他说：“ 化妆师对于无瑕肌肤，质感妆容的追 求，激发我去开创了这个能满足他们 期望的美妆品牌。” 在瑞典品牌经常能见到可持续元 素。Björk & Berries自诩为“从瑞典自 然 与传统中应 运而生的环 保 奢华 美 容品牌”。它的中性White Forest香味 混合了木质香调与新鲜森林空气的味 道，护肤产品线则基于有机的瑞典白 桦提取物，这种物质可以为肌肤补水、 调整肤色并紧致肌肤。品牌的Green & Clean与Lingonberry Rose系列听 起来就像是瑞典大森林的产物。该品 牌正在努力回馈让自己受益良多的传 统；品牌在将生产厂家设于Gävle，当 地自19 世纪以来有四家专门生产香氛 与肥皂的工厂，品牌希望借此复兴区域 内的美容产业。 斯堪的纳维亚的设计天分也充分 体现在美容品牌中，这种美学从简约 但赏心悦目的产品包装可见一斑。正 如 Björk & Berries 描述，“充满神秘 气息的景观以及对于艺术深刻的向往 与感知力，让我们的艺术与设计表现 手法如此敏感纤细。”像巴黎或伦敦这 样的城市或许主导了美容产业，但瑞
典在默默证明，该国的美容品牌正独 辟蹊径，为人们带来颠覆常规的独特 产品。 bjorkandberries.com, makeupstore.se, facestockholm.com, emmas.com
46: When You Shop The World, Shop Tax Free 畅购全球，尊享退税 当您在全球顶级购物区中的 27 万多 家商店消费时，环 球蓝联（ G l o b a l B l u e ）购 物 退 税 服 务（ Ta x F r e e Shopping）为您节约购物开销。 每年有两千六百多万名游客通过环球 蓝联（Globa Blue）获得购物退税， 您怎能错过？您要做的只是寻找蓝星 标志或者问询商家是否提供环球蓝联 （Global Blue）服务，然后遵循我们 简单的退税过程：
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PHOTO: ZTefan BerTHa
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50 | P RO D U C T S
CLOG DANCE Swedish Hasbeens was inspired by the spirit of the 1970s and its designs are ideal for those who dance to their own beat. The shoes are handmade in Sweden and all the materials are natural, from tanned leather used in the uppers to soles moulded from lime and alder wood and fnished Save up to 19% by shopping tax free, see page 46
with rubber. This pair of clogs from the Sky High range features a chunky 10cm heel, yet the soft leather straps and platform sole mean your feet will be comfortable all day. gl Swedish Hasbeens Suzanne Sky High sandals, SEK 1,795, Jumperfabriken, Fredsgatan 2, 411 07 Gothenburg, +46 (0)31 161090, swedishhasbeens.com for map go to page 42
*
PHOTO: Ingemar LIndewaLL
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