YOUR EXCLUSIVE DUTY FREE SHOPPING DESTINATION IN ZURICH
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AT THE HEART OF EVERY JOURNEY.
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دليل ألانيا ILLUSTRATION: PAUL X JOhNSON
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Welcome to Switzerland This SHOP guide will help you discover all that Switzerland has to ofer, including the best luxury department stores, boutiques and concept stores, as well as recommendations for restaurants, bars and special places to visit. The new Global Blue mobile app is a great way to fnd the very latest on your chosen destination – there are more details in our news section on page 30. In this edition, we also take an in-depth look at how Switzerland’s super-rich are shunning ostentation in favour of a more stealth-wealth approach to spending (see our feature on page 32). As part of Global Blue, a Tax Free Shopping market leader, SHOP publishes essential guides to over 40 destinations across Europe and Asia. For the very latest information, visit our website, globalblue.com, or email me at echeevers@globalblue.com. Claiming your tax savings is even easier with the new Global Blue Card – signing up is free and you can fnd all the details on the Global Blue website.
Emma Cheevers
Руководство Германия Gothenburg Hamburg Hanover Helsinki Area Holland Iceland Istanbul Italy Lake Saimaa Lebanon London Madrid Milan Munich Naples Oslo Paris Portugal Prague Riga Rimini and Riccione Rome Singapore Stockholm Stuttgart Switzerland Vienna Vilnius
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ILLUSTRATION: EmILy FORgOT
Contributors
Elle Blakeman Elle Blakeman is editor-inchief of the Mayfair Magazine. She has previously worked at Harper’s Bazaar, InStyle and Marie Claire, and specialises in luxury lifestyle and travel features. She has a weakness for lattes and Armani lipstick. globalblue.com
Isabella Redmond Styles Isabella Redmond Styles, SHOP’s assistant fashion and news editor, studied at the London College of Fashion and has written for publications including the Daily Mail, Hufngton Post and Easy Living.
Emily Forgot Emily Forgot, aka Emily Alston, created this season’s cover choice for SHOP Switzerland. Her graphic artwork has previously been commissioned by Vogue, the Guardian and MTV, among others. Her ability to create elegant, clever and beautifully composed illustrations makes her a perfect illustrator for this cover, inspired by our feature about how Switzerland’s super-rich have embraced stealth-wealth style on page 32. It shows a Swiss city with luxurious items cleverly hidden in and around it. Read more about our cover illustrations at globalblue.com/covers.
Shirley Lau Shirley Lau is SHOP’s youngest artworking assistant. Born in Wales, she moved to London to be a Product Design student at Brunel University. She is also a parttime gamer who writes reviews for online games.
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Shop Floor E DI TOR I A L
PU BL ISH I NG
Editor-in-chief
Publisher
Emma Cheevers
James Morris
Managing editor Sally McIlhone
Online editor Kirsty Welsh
Cover illustrator Emily Forgot
Online commercial editor Sally Ashley-Cound Online editorial assistant Katie Ramsingh Online assistants Marina Nelson, Emily Scrivener
Contributor Elle Blakeman Production editor Caterina Mazzolai Assistant production editor Ruairidh Pritchard Features editor Stephen Doig City guide and lifestyle editor Verity Hogan Fashion and news editor Dominique Fenn Assistant fashion and market editor Ximena Daneri Assistant fashion and news editors Hannah Lewis, Isabella Redmond Styles Fashion assistant Gemma Latham Editorial interns India Block, Sammy Ha Chief sub-editor Hester Lacey Copy editors Sue Flook, Claire Gervat, Ann Morphew Picture editor Dorcas Brown Assistant picture editors Kirsty Andrews, Sarah Beyts Picture assistants Grace Bird, Mónica Goya Artworker Adam Dhaliwal Artworking assistants Harveen Ghattaure, Dionne Hélène, Milkha Lala, Shirley Lau
Commercial editor Justine Clifton Commercial artworker Laura Soler Commercial artworking assistant Dan O’Brien Chinese editor Yuan Fang Associate Chinese editor Junjie Dou Chinese assistant editor Hongying Xu Chinese fashion editor Jiafei Fei Chinese contributing editor Qingya He Chinese translators Bingjie Ao, Yinzhang Lin, Jun Liu, Shi Yin, Yi Zhang Chinese intern Daniel Huang Russian editor Anastasia Nemchenok Associate Russian editor Daria Orlova Assistant Russian editor Kira Savchenko Russian editorial assistant Linda Blank Russian translators Teena Garnik, Gary Ramazanov Arabic editor Haneen Malaeb
Head of digital Eamonn Leacy Digital production manager Funmi Paul-Taiwo Product manager Luca Russo Project manager Omar Haque International digital marketing executive Nina Kobalia Digital production assistant Paul Lecoanet Advertising and partnership manager Riccardo Canini Distribution project manager Claudia Suárez Print Dane Consultancy
GLOBA L BLU E SWITZER LAND Managing director Thorsten Lind Country manager Ronald Christen Marketing manager Danielle Willert Marketing coordinator Ralph Wutscher Global Blue, Zürichstrasse 38, CH-8306 Brüttisellen, Switzerland SHOP is published by Global Blue Group headquarters Global Blue SA, Route de Crassier 7, CH-1262 Eysins, Switzerland Corporate registration number 5565726923 globalblue.com info@globalblue.com
The paper in this brochure is elemental chlorine free and is PEFC accredited. It is printed to ISO 14001 environmental procedures, using vegetable based inks.The PEFC Council (Programme for the Endorsement of Forest Certifcation schemes) is an independent, non-proft, non-governmental organisation which promotes responsible management of the world’s forests. Forest certifcation is combined with a product labelling that allows consumers to readily identify timber based products from certifed forests.
Disclaimer: SHOP magazine is published by Global Blue Group. All rights reserved. Reproduction in whole or part is strictly prohibited. Whilst every care is made to ensure all of the information is correct, Global Blue cannot be held responsible for any changes in information that may occur after publication. Global Blue shall not be liable for any damage, loss, injury or inconvenience arising out of, or in connection with, the contents of the guide. All rights reserved. ©2014 Global Blue
JEWELS PURE STYLE Welcome to Switzerland’s first destination for watches and jewelry with a selection of more than 50 exclusive brands.
INTERLAKEN I LUCERNE I ZURICH I GENEVA I MONTREUX I LAUSANNE I LUGANO I LOCARNO
christ-swiss.ch
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Contents p.38
P ro d u c t s 20 Check Out sHoP selects a standout piece from switzerland this season 22 My Favourites designer Laend Phuengkit reveals his top tips for spring/summer 2014 24 Products Key looks for the season, from fashion and footwear to jewellery and accessories N ews 28 Shop Window one store not to be missed in switzerland 29 News seasonal updates on shops, services and new products F e at u r e s 32 Cover Story: No Flash Please For switzerland’s super-rich, ostentation is out; discreet luxury is now the way to go, says elle Blakeman
e x Pe r i e Nce 38 Raising The Bar switzerland’s after-dark options are wonderfully diverse, says Verity Hogan Gu i de 42 Maps and guides to the key shopping areas of Zürich, Geneva and Lucerne esseNti a Ls 53 How To Shop Tax Free the simple steps to saving money on your shopping t r a N s L at i o N s 54 Русский Перевод 55 美文翻译 57 Postca r d 58 sHoP writes home about Victorinox
Above: Switzerland’s diverse nightlife includes sleek bars such as FloorTwo in Geneva
TRANSPHERE SA ’14
SINCE 1891 for all luxury fashion brands in one shop
AKRIS - CHANEL - GUCCI - BURBERRY - MAX MARA - ARMANI - AKRIS - CHANEL - GUCCI -
Geneva - Zurich - Lucerne
www.bongenie-grieder.ch
20 | P RO D U C T S
Check Out
Good As Gold The lily has long been special to the Merkle family, which founded haute joaillerie brand Vieri in the 1930s, and its lily Collection pays homage by the emblematic fower. It was designed by the current CEo Guya Merkle – who took over the business in 2007 – along with her mother Kate. This stunning pendant, made from 19.22-carat white gold with a mint tourmaline and a pavé setting with white Save money by shopping tax free, see page 53
diamonds, is typical of the range. It doesn’t just look good; like every new collection since 2007, it has been produced exclusively from ethically sourced gold. so passionate is Guya about the subject that she has even set up the Earthbeat Foundation to spread her message about responsibly sourced gold to other parts of the luxury market. df Vieri Lily pendant, CHF83,600, Vieri, löwenstrasse 2, 8001 Zürich, +41 (0)43 243 8723, vieri.com * for map go to page 44
Prêt-à-Porter for Women, men & Children Akris • Brioni • BurBerry • Chloé • GiorGio ArmAni Jil sAnder • missoni • VAlentino
LauSanne ViLLaRS
Pl. St-Francois 1003 Lausanne Tél. 021 312 94 12 Fax 021 312 55 79
ausoni.com info@ausoni.com
Rue Centrale 1 8 8 4 Vi l l a r s Tél. 024 495 22 61 Fax 024 495 71 56
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My Favourites: Laend Phuengkit Zürich-born Laend Phuengkit launched his eponymous fashion label in 2010 and has already been recognised for his ability to fuse European and Asian patterns and styles to create beautiful clothing for men and women. He became the frst Swiss to be nominated for the Ramazotti Award, as well as winning the renowned Swiss Design Award in 2011. He shares his recommendations for the city of his birth with SHOP’s Ximena Daneri
1. ‘My favourite stores have to be Waldraud and Opia’
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Pols Potten ornaments, prices on request, Waldraud, Josefstrasse 142, 8005 Zürich, +41 (0)44 554 6050, waldraud.com
2. ‘This season, my favourite product from the collection is our Dennis linen bomber jacket’ Laend Phuengkit Dennis linen bomber jacket, CHF495, Konrad, Konradstrasse 55, 8005 Zürich, +41 (0)44 242 8730, laendphuengkit.com
3. ‘I always carry a Victorinox pocket knife in my bag’
4. ‘ I choose Velt for shoes’ Velt Model No 10 shoes, CHF355, On Y Va, Zähringerplatz 15, 8001 Zurich, +41 (0)43 343 9121, velt.ch
Save money by shopping tax free, see page 53
PHOTO: © Play HunTer/www.PlayluST.neT
Victorinox Mini champ knife, CHF41, Victorinox, Transfer Zone A, Zürich Airport, Flughafenstrasse, 8302 Kloten, +41 (0)43 816 7721, victorinox.com
S H O P | 23
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5. ‘For interiors, I like Atelier Pfster’ Atelier Pfster chair, CHF110 (frame), CHF89 (seat), Pfster, Walcheplatz, Neumühlequai 12, 8001 Zürich, +41 (0)44 267 2525, atelierpfster.ch
6. ‘My signature fragrance is Dior Homme Intense’ Dior Homme Intense, from CHF172 for 150ml, Jelmoli, Seidengasse 1, 8021 Zürich, +41 (0)44 220 4411, dior.com
globalblue.com
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colour pop
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Update classic staples with a lively pop of colour and a carefree attitude
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2. Tod’s loafers, CHF750, Tod’s, Bahnhofstrasse 32, 8001 Zürich, +41 (0)43 422 8422, tods.com
Save money by shopping tax free, see page 53
3. Hublot Shawn Carter collection ceramic watch, CHF15,900, Hublot, Grendel 10, 6004 Lucerne, +41 (0)41 544 3686, hublot.com 4. Montblanc iPhone case, CHF200, Montblanc, 1 place du Port, 1204 Geneva, +41 (0)22 312 2770, montblanc.com
5. Salvatore Ferragamo wallet, CHF340, Salvatore Ferragamo, Bahnhofstrasse 40, 8001 Zürich, +41 (0)44 211 2391, ferragamo.com
PHOTO: (1) STefanO Saccani
1. Bally biker jacket, CHF3,895, Bally, Bahnhofstrasse 20, 8001 Zürich, +41 (0)44 224 3939, bally.com
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GoTHIc GlAMour Embellish an all-black ensemble with extravagant accessories
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1. Escada jacket, CHF1,479, Escada, Schipfe 2, 8001 Z端rich, +41 (0)44 212 0060, escada.com 2. Coccinelle handbag, CHF259, Jelmoli, Seidengasse 1, 8021 Z端rich, +41 (0)44 220 4411, coccinelle.com
globalblue.com
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3. Louis Vuitton necklace, CHF5,700, Louis Vuitton, 33 rue du Rh担ne, 1204 Geneva, +41 (0)22 311 0232, louisvuitton.com
4. Hugo Boss sandals, CHF549, Hugo Boss, Bahnhofstrasse 39, 8001 Z端rich, +41 (0)44 221 3900, hugoboss.com
26 | P RO D U C T S
DecaDent Details These ultra-desirable accessories will ensure you arrive at your destination looking and feeling luxe 3
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1. Bulgari Serpenti bracelet, CHF420, Bulgari, 30 rue du Rh么ne, 1204 Geneva, +41 (0)22 317 7070, bulgari.com
Save money by shopping tax free, see page 53
2. Burberry jacket, CHF2,095, Burberry, 8 rue C茅ard, 1204 Geneva, +41 (0)22 311 3425, burberry.com
3. Mango jodhpur-style leggings, CHF49.99, Mango, Emmen Center, Staufacherstrasse 1, 6020 Lucerne, +41 (0)41 262 0030, mango.com
PHOTO: (1) MaUrO FabbIO STUdIO FOTOgraFIcO
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4. Mykita Damir Doma sunglasses, CHF495, Mykita, Langstrasse 187, 8005 Zürich, +41 (0)43 818 2730, mykita.com 5. Victorinox Spectra 2.0 Dual-Access Global carry-on case, CHF430, Victorinox, 2 rue du Marché, 1204 Geneva, +41 (0)22 318 6340, victorinox.com
globalblue.com
6. Chopard watch, CHF33,400, Chopard, AirWatch Centre, Departure Lounge, route de l’Aéroport, 1215 Meyrin, 41 (0)22 717 8414, chopard.com 7. Christian Louboutin shoes, CHF1,295, Christian Louboutin, 17 rue du Rhône, 1204 Geneva, +41 (0)22 310 5790, christianlouboutin.com
8. Hermès ring, CHF830, Hermès, Bahnhofstrasse 28A, 8001 Zürich, +41 (0)44 211 4177, hermes.com
28 | N E W S
PHOTO: Olivier SaillanT
Shop Window
CHANEL SHINES IN GENEVA Switzerland is home to some of the best watchmakers and jewellers in the world, so it seems only right that Chanel has fnally brought its collection of watches and fne jewellery to a dedicated new space in Geneva. Housed within the elegant Chanel boutique on rue du Rhône, the newly opened rooms have been inspired by the various locations in which Gabrielle Chanel herself lived, such as her legendary apartment on Paris’s rue Cambon. Evoking the intimate atmosphere of a private residence, it’s the Save money by shopping tax free, see page 53
perfect setting in which to browse the exquisite pieces from Chanel’s High Jewellery, Ultra and Camélia collections as well as the much-loved timepiece range, which includes the best-selling J12 and the new Mademoiselle Privé collection. There is a private salon where customers can view the latest breath-taking designs from Chanel’s Sous le Signe du Lion fne-jewellery line as well as the 1932 collection, specially created to mark the 80th anniversary of the iconic Bijoux de Diamants. irs Chanel, 43 rue du Rhône, 1204 Geneva, +41 (0)22 316 1150, chanel.com * for map go to page 49
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NEW-LOOK ZÜRICH
PHOTO: STudiOvelveT.iT/aleSSandrO MezzanOTTe
In a country known for high-quality luxury goods, it can be hard to stand out, but that isn’t a problem for Les Ambassadeurs. Describing itself as a ‘leading house of leading names’, the boutique is known for ofering the fnest timepieces and jewellery from some of the world’s most exclusive brands, including Audemars Piguet, Jaeger-LeCoultre, Harry Winston and Chanel, to name just a few. The brand has stores in Geneva, Lugano and St
Moritz, as well as the recently re-opened one on Zürich’s Bahnhofstrasse. Highlights of the newly refurbished interior include the specially designed Espace Connaisseur on the upper foor, with cosy dark wood fooring and comfortable sofas, where watch lovers can admire limited-edition and rare timepieces as well as attend events and expert talks. irs Les Ambassadeurs, Bahnhofstrasse 64, 8001 Zürich, +41 (0)44 227 1717, lesambassadeurs.ch * for map go to page 44
SPARKLING SELECTION As one of Switzerland’s largest jewellery retailers, Christ stocks over 50 brands and has more than 80 boutiques throughout the country. Step inside one of its stores and you’ll fnd a staggering choice of products, from watches by Swiss brands such as Longines and Tissot to jewellery by Swarovski and Fossil. Whatever you’re looking for and wherever in Switzerland you are, you can rely on Christ for top-quality products, expert advice and excellent service. irs Christ, Kramgasse 8, 6004 Lucerne, +41 (0)41 410 1880, christ-swiss.ch * for map go to page 52 globalblue.com
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SHOP THE WORLD
TRULY TAILORED Using our wealth of insider knowledge, we have created a smartphone app to help you to plan your trips. The app gives information on 45 cities in 22 countries – thousands of stores are listed and located on maps, with full contact details and a description of what each store sells. Our maps guide you right to the store, step-by-step, from your current location and can also be downloaded for offine use. If you’re looking for something specifc, or a particular brand, use our search option to locate it – you can even create your own itinerary. The app is available in Chinese, English and Russian, and includes a Tax Refund Calculator to tell you how much you’ll save on every purchase you make in every different country you visit. There are also instructions on how to use Currency Choice, our service that allows you to pay in your home currency. globalblue.com
The news that Ermenegildo Zegna has opened a new boutique in Geneva will make the city’s men very happy indeed. The store can be found on exclusive rue du Rhône and follows Zegna’s signature interior-design concept. Combining quality materials and modern style, each of the brand’s collections is presented within a specially designed space. Explore the possibilities of the Su Misura made-to-measure collection, and browse the tailoring-focused Sartoria line and the Upper Casual range made for of-duty days. The store also stocks the Zegna Sport line as well as a generous assortment of leather goods and accessories. irs Ermenegildo Zegna, 80-84 rue du Rhône, 1204 Geneva, +41 (0)22 310 6780, zegna.com * for map go to page 49
PHOTOs: MaTTeO Piazza
Download the Global Blue guide from the App Store or Play Store
save money by shopping tax free, see page 53
32 | F E AT U R E S
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Above: the view along Zürich’s Bahnhofstrasse
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PHOTO: SwiTZerland TOuriSm/ST/SwiSS-image.cH
Ostentation is out, discreet luxury is in: Elle Blakeman looks at how Switzerland’s super-rich have embraced stealth-wealth style
NO FLASH PLEASE
And the bride wore Armani: last summer, the world’s attention was briefy focused on the coming together of the great and the good from the worlds of fnance, media and music for musician Tina Turner’s wedding at her idyllic lakeside estate near Zürich. Part of the water was cordoned of, while a red canvas screen ensured privacy for the guests – just 120 of them, including David Bowie, Oprah
34 | F E AT U R E S
Winfrey and Sade. It was a perfect example of the discreet spending that characterises the way the jetset behave in Switzerland. Switzerland is a land of pleasing contradictions: with its favourable tax and privacy laws, it attracts many of the world’s super-rich, yet nothing is valued more than discretion. It produces some of the world’s fnest watches, jewellery and artisan food, but consumption here is a quiet afair. The Swiss rank the highest in average wealth in the world (a record-breaking $513,000 per adult), and the country’s billionaires are notoriously discreet, making it hard for outsiders to know where, when and for what they open their designer wallets. For the Swiss high-spending elite, the trafc-free promenade of Bahnhofstrasse in central Zürich (one of the most expensive streets in Europe for retail property) holds myriad delights. While this exclusive street
is home to several international brands (Louis Vuitton, Longchamp and Cartier, for instance), there are also some fantastic local gems to take advantage of. Bernie’s is a beautiful department store, carrying a mixture of big brands and fast fashion, alongside a selection of less obvious names: hats by Catarzi 1910 or classic cuts from Italian brands such as Peuterey and Messagerie. Those hunting for something more showstopping will be drawn to Gross Couture, also in Bahnhofstrasse, which stocks designs by the likes of Elie Saab, Oscar de la Renta, Valentino and Carlos Miele that are perfect for that lavish gala night at the opera. Meanwhile, the ultra-exclusive Trois Pommes boutiques in Storchengasse are also a haven for the area’s super-rich, ofering customers a carefully edited selection of stunning pieces over several foors. Lovers of minimalism fock to the rails of Jil Sander, Céline and the hard-tofnd Thom Browne, while those looking for
Above (from lef): Hublot Big Bang Unico King Gold Ceramic watch, spring/summer 2014; Vacheron Constantin Patrimony Traditionnelle 14-day tourbillon openworked watch
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It’s hard to find out where, when and for what the Swiss open their wallets something bolder can fnd the latest looks from Giambattista Valli, Mary Katrantzou and Tom Ford. One name gathering some traction among locals looking for something a little diferent is Sheryne, one of just a handful of independent designers in Switzerland. Her stunning eveningwear pieces are all handmade using the fnest fabrics, including traditional African
ones. A playful approach to fashion is characteristic in Sônia Bogner’s designs, with gowns given a contemporary twist with details such as panelling and zips. St Moritz might be heralded as a winter retreat, but the summers here are just as beautiful and the resort has some of the best shopping in the country. Via Serlas ofers everything you need to stay stylish in the spring weather; Polo Ralph Lauren, Roberto Cavalli and Louis Vuitton are just some of the labels that have boutiques here. While in the area, it’s also worth paying a visit to Giorgio Misani to stock up on rare fne wines and Hanselmann for its legendary Engadiner Nusstorte (nut tart). Meanwhile, Geneva has seen incredible growth as the super-rich continue to fock to the city. As the beating heart of the luxury watch industry (Switzerland has a 54% market share in terms of value, despite accounting for
Above (from lef): Audemars Piguet Royal Oak Ofshore quartz watch; Richard Mille diamond-set timepiece
36 | F E AT U R E S
PHOTO: JORG BROckMann
Switzerland attracts many of the world’s super-rich, yet nothing is valued more than discretion
just 2.5% of output), it is unsurprising that many of the leading watch brands have a big presence in Geneva. Not long ago, Omega paid millions for the former boutique of Louis Vuitton, while Audemars Piguet doubled its space on place de la Fusterie. Locals are guided by the annual Salon International de la Haute Horlogerie (SIHH), and those in the know invest mainly in Swiss names. Alongside the global brands such as Omega and Rolex, there are also several very impressive boutique labels catering to the stealth-wealth set. Both Vacheron Constantin and A Lange & Söhne create beautifully crafted pieces with a classic,
timeless aesthetic, while the technically stupefying Richard Mille or masters of material Hublot will appeal to those looking to make a serious style statement. And then, of course, there is food. The country is world-renowned for implausibly good chocolate, so the Swiss themselves are understandably hard to please. Confserie Sprüngli is the name to know here, ofering everything from bags of sugar-dusted almonds to huge chests of handmade chocolates. Meanwhile, since 2005, Oona has been producing caviar from Siberian sturgeon raised in pure Swiss mountain water. Just don’t serve it too lavishly – this is Switzerland, after all …
Above (from lef): Longchamp store, Zürich; Richard Mille fagship store, Geneva
38 | E X P E R I E N C E
Raising the BaR Switzerland’s after-dark options are as diverse as the country itself, with venues ranging from elevated bars with panoramic views to cosy hotel hideaways with period décor. Verity Hogan raises a glass to some of the very best
Switzerland’s nightlife is as diverse as its inhabitants; from the vibrant club scene of Zürich’s industrial district to the chic rooftop bars of Lucerne, there is a venue to suit every taste and budget. The range of drinks on ofer is similarly varied, although wine is the most popular by far. Wine is produced all over Switzerland, and is generally of extremely high quality and often best enjoyed young. Many of the country’s wines, including those from the Lake Geneva region, are intended for local consumption, while most wines for export are produced in the Valais, Ticino and Seeland. Switzerland is also known for its delicious, yet highly potent, liqueurs; the unofcial national drink kirsch is made from cherries, while pfümli is crafted from plums. Each city has a distinctive nightlife culture; Zürich enjoys a reputation as one of Europe’s best party cities and has the country’s highest density of clubs, while the variety of Lucerne’s nightlife is also acclaimed. In contrast, Geneva has been able to cater to a cross section of society, ofering bars that see businessmen and boho students sharing tables and a popular outdoor drinking culture that emerges as soon as the sun starts to shine. globalblue.com
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0 815 With its sharply modern design aesthetic and sophisticated jet-black and chocolate-brown colour scheme, 0815 deserves its reputation as one of Zürich’s most style-conscious drinking spots. A soundtrack of modern electro adds atmosphere to the restrained interior, while the drinks selection includes enough variety to suit any taste. Premium spirits, cocktails and fne wines all feature, but don’t miss out on the bar’s delicious non-alcoholic cocktails: the Tempest, with its mix of lemon, lime, passion fruit and tonic water, is the perfect midday refreshment. 0815, Lintheschergasse 23, 8001 Zürich, +41 (0)44 211 0815, 0815.dj
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F lOOrt wO
PHOTO: PHiliPPe HaHn
Floortwo is one of geneva’s more versatile bars; during the early evening it has a relaxed lounge-like feel, but after dark a DJ takes over to transform the space into a vibrant nightspot. the bar’s foor-to-ceiling windows showcase impressive views across lake geneva, the Alps and the city’s old town, while the interior is equally appealing with its dramatic curves and sleek white sofa seating. whether looking for wine, spirits or cocktails, Floortwo’s drinks menu is sure to impress; try the signature mix, which features cognac, cointreau, orange juice, grenadine and champagne. FloorTwo, grand hotel Kempinski, 19 quai du Mont Blanc, 1201 geneva, +41 (0)22 908 9081, kempinski.com
A rt h u r’s r i v egAuch e
N At iON A l B A r
Occupying a sought-after location in the heart of geneva, Arthur’s rivegauche exudes quality. the bar’s chic, understated interior has a timeless sense of style, while every evening the resident DJ ups the tempo with a vibrant modern mix. A menu of classic drinks, including an especially delicious selection of Bellinis and mojitos, is ofered alongside bespoke mixes created by the expert bar staf. the gourmet snack menu is similarly impressive, with options ranging from mini beef burgers and French fries to foie gras canapés. Arthur’s Rivegauche, 7-9 rue du rhône, 1204 geneva, +41 (0)22 810 3260, arthurs.ch
lucerne’s National Bar is often described as the most beautiful in the city; its interior echoes the period style of the 1870s, with chequerboard fooring, marble columns and an ornate chandelier exuding turnof-the-century charm. the bar’s drinks selection is extensive, but malt whisky is its speciality; connoisseurs will marvel at the range available, sourced from every scottish region. Non-whisky drinkers are sure to be satisfed with the wines, spirits and cocktails available, while the bar’s live evening piano performances are universally popular. National Bar, grand hotel National, haldenstrasse 4, 6006 lucerne, +41 (0)41 419 0909, grandhotel-national.com
globalblue.com
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Guide
ILLUSTRATION: LYNDON HAYES
Navigating a new country is never easy. Global Blue ofers you the most comprehensive shopping maps, helping you fnd your way around Z端rich, Geneva and Lucerne, with useful hints and insider information about what to see. For more detailed guides, check out globalblue.com/switzerland or pick up one of our bespoke shopping maps from your concierge.
globalblue.com
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Zürich ZÜRICH MAIN STATION
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● FOTO GANZ ● JOHN R. WULLSCHLEGER ● BIJOUTERIE URECH
N I EDE R D O R F S T R A S S E
● LES AMBASSADEURS P.29 ● RIETHMÜLLER ● FRANZ CARL WEBER ● BATA SHOES ● STRÄULI SPORT & MODE ● LONGCHAMP ● LACOSTE ● OCH SPORT ● OMEGA S S E
Z AHR INGERS T R ASSE
MÜHLE
HG A SSE O E T E N B AC
SC
● BUCHERER ● CASHEMERE HOUSE ● FALKE ● MADAME ZÜRICH ● EYE’S ART ● MEN ● MEISTER UHREN WOLFORD ● ● STEIFF ● BURBERRY CHANEL ● ● BURGER ● FIDELIO AU BE CARTIER ● ’S RE BL ● BRUNOS KA IS ER IA PE PE ● DOLCE & GABBANA MARIONNAUD ● ● LES MILLIONAIRES ● TR IZ ● NAVYBOOT PA ● HUGO BOSS ● ● TROIS POMMES ● KOCHOPTIK ● CHOPARD EN VOGUE ● ● FERRAGAMO VAN LAACK ● ● MIU MIU ● NAVYBOOT ZETT MEYER ● ● FOGAL TROIS POMMES ● ● PIAGET BIJOUTERIE MEISTER ● ● GÜBELIN BREGUET ● ● PHILIPPE PFEIFFER BEYER ● PATEK PHILIPPE ● BOGNER ● SARAH ARNOLD SPORT ● TROIS POMMES ● ● CHRISTIAN LOUBOUTIN MONTBLANC ● MADILU ● ● TROIS POMMES ZÜRICH ● HEINICKE UHREN ● TOD'S ● MUSIK HUG LA SERLAS ● ● LOUIS VUITTON ● MCM ● ERNST LOOSLI ERMENEGILDO ZEGNA ● ● ZEUGHAUSKELLER BULGARI ● ● GRIEDER ARMANI ● ● MEISTER UHREN ● HERMÈS ● TÜRLER ● LAS PERLITAS Parade● BLANCPAIN E
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Cantineta Antinori ● PKZ
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The Quarter
P.20
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● DIESEL ● MANGO
● C&A
LONGCHAMP ZARA FUST CHRIST FALKE BENCI BROTHERS
CENTRAL ● JEWELLERY
UA I
● PKZ WOMEN
SELECTED STORES IN JELMOLI:
Central
H O FQ
Globus
KE
BAHN
BELDONA BIG ESPIRIT EX LIBRIS H&M NAVYBOOT V PHARMACY
● VIERI
B AH NH OF BR ÜC
SWAROVSKI ● ● DÜRR BONITA ● THE BODY SHOP ● CLAIRE'S ● YENDI PARIS ● H&M ● MOBILE ZONE ● GOLDHAUS ● ● YVES ROCHER FIELMANN ● ● GÖTTE OPTIK OCHSNER SPORT ● ● SWATCH COOP VITALITY ● ● BARTH BOOKS
● EN PKZ M ST R A EN SS E
SELECTED STORES IN THE QUARTER:
WÜHRE
A SSE
L TA
AC
ST
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Platz
SPRÜNGLI ● HACKETT ●
● GASSMANN ● LORO PIANA ● JIMMY CHOO
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HI
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Q AT
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Featured In This Issue
Shopping Centre/Mall
Department Store
I
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Non-Global Blue Retailer
Restaurant
UA
QUA
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Global Blue Retailer
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SCHWEIZER ● HEIMATWERKE
LI
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WYSSBROD ● SALIS & VERTES ● AIRBIJOUX ● A.C. BANG ●
STR .
KOCHOPTIK ●
● STEFANO ● RICCI ● TIFFANY ● WEINBERG
STER
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CL
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WEINBERG ●
MÜN
TR AS
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G WE
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FR AU
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M ATQU A I
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PL
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46 | G U I D E
ES
D UE
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NC
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ON
LA
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TB
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ÇO
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M U
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LA
UG
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Place de Longemalle
P.50
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INTERNATIONAL MUSEUM OF THE REFORMATION
D-
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RU
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DA
ST. PIERRE CATHEDRAL
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Shakers Club
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PL
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B O U L E VA
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Q UA I
AND RU E D U S T
Place De-Grenus
AN UT
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Manora Restaurant
CO
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P.47
Chez Ma Cousine
DE
RU
ON
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Genève Tourisme & Congrès
JA
CH UA
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RU
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TE
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SA
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Café de Paris
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SE
RU
LA
PL
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PR
GENEVA MAIN STATION
AL
DE
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AT R
EX
RU
RU
PL
Geneva
Place Of Interest
Train Station
Tourist Information
Hotel
Bar
Global Blue Refund Point
Restaurant
S H O P | 47
De GrisoGono The meticulous attention to detail evident throughout De Grisogono’s fne jewellery collections sets this luxury brand apart. since 1993, it has been known for producing high-end jewellery and prestigious objets d’art, while its pioneering use of black diamonds has attracted international acclaim. De Grisogono employs a team of talented craftsmen, including experts in goldsmithing, gem setting and hand engraving, meaning that every piece of jewellery is the result of centuries of expertise and fnely honed specialised skills. This sculpted ring embodies the range with its modern shape, careful craftsmanship and fne gemstone inlay. De Grisogono, 27 rue du rhône, 1204 Geneva, +41 (0)22 317 1082, degrisogono.com for map go to page 49
Rue du Mont-Blanc ● BUCHERER SWATCH ● HORLOGERIE BIJOUTERIE O.ZBINDEN ● R MARIONNAUD ● U E ROBERT RASCHLE ● D U ESPACE TEMPS ● M O ORANGE ● N T
IV AR
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RI
ON
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IS
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AM
ÇO
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AN
RU FR
ER
RI
ND SE
E
US
DU
RO
CE
E
AU
RU
● LE MOUTONS A 5 PATTES
E
OR
RU
BIJOUTERIE KUNZ ●
Global Blue Retailer
TABAC RHEIN ●
LA MAISON DE ● L'HORLOGERIE
D
RU
MADISON STORE ●
COUTELLERIE DU JET D'EAU ● PASTORE-NICOLET SA ●
Manor
I-L
DRAKE STORE (WOMEN) ●
PHARMACIA PLAZA ● KRESS OPTIC ●
EC
RU
PILI CARRERA ●
-B
HORLOGERIE CADHOR ● L A CHRIST ● N C CHA NTE P O U LE T THE GIFTBOX ● LA MOUTON A 5 PATTES ●
NA VIN
RUE DE
DRAKE STORE (MEN) ●
● MONTRES SA
CHRONOMETRIE KUNZ ●
● BIJOUTERIE B & B
N DI E LE AR Four Seasons RI EL E N E Hotel des Bergues IS N S M I T I O LY S E ES CH AD ● U GU LA TR BER ● ES
QU
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Non-Global Blue Retailer
Department Store
Hotel
G U I D E | 49
Rue du Marché
Rue du Rhône JAEGER LE-COULTRE ● IWC SCHAFFHAUSEN ● AESCHBACH ●
● H&M
RUE DU MARCHÉ
Place de la Fusterie
VICTORINOX ●
● CLARENCE CHRONOMETRIE SA
HUGO BOSS ● PROMOD ● NAVYBOOT ●
BLUE LEMON ● LACOSTE ●
● CHEMISERIE CENTRALE ● VISILAB ● YVES ROCHER
RE
SSE
LANVIN ●
LORO PIANA ● ERMENEGILDO P.30 ZEGNA ● BENOÎT DE GORSKI ●
R U E D ' I TA L I E
AT
OU
R- M
A ÎT
RE
VERSACE ● DS MONTES ET BIJOUX ● BIJOUX BURMA ● GUCCI ●
Global Blue Retailer
Non-Global Blue Retailer
● HERMÈS ● PATEK PHILIPPE ● CHANEL
P.28
Place du Port ● CÉLINE ● BALLY
● MARCONI
SSE VILEBREQUIN ● DRAKE STORE ●
R U E D ' I TA L I E
MARINA RINALDI ● SALVATORE FERRAGAMO ● LA PERLA ● HOGAN ● KAREN TOD'S ● ● MILLEN AUBADE ● MAX MARA ● ESCADA ● VERMOREL FOURRURES ●
BOGGI ● DIVINO AMORE ● FAUCHON ● LA COUPOLE ● NOTTING HEEL ●
SHOP Recommendation
● ZENITH WATCHES
RU E DU R HÔNE
● ICE WATCH ● VERO MODA ● MARIONNAUD ● KOOKAÏ
RU E DU R HÔNE
CO U R S D E R I V E
DEVERNOIS ● BERDOZ OPTIC ● FNAC ●
R. ROBERT-CÉARD
RUE DU RHÔNE
A ÎT
● SWISSCOM ● CHRIST
Place du Port
CO U R S D E R I V E
R- M
● DIESEL
Place de
GÜBELIN ● CHRISTIAN DIOR ● FENDI ● LES AMBASSADEURS ●
● LOUIS VUITTON ● CARTIER ● SERGIO ROSSI
Place de Longemalle
RUE DE RIVE
OU
● ESPRIT ● CYRILLUS
RUE DU RHÔNE
AT
RUE DE RIVE
EL
R. ROBERT-CÉARD ● BATA
HISTOIRE Longemalle ● DE PLAIRE
DAVIDOFF ● L’OCCITANE ● APPLE ●
ED
● LONGCHAMP
● ACUITIS
FRANZ CARL WEBER ●
RU
Globus
RUE DU RHÔNE
C&A ●
Place du Molard
● OCHSNER SPORT
Place du Molard
R U E D E L A C R O I X- D ' O R
INTERDISCOUNT ●
ZARA ●
● BERSHKA
● BUZZANO ● MOLARD SOUVENIRS ● TALLY WEIJL ● DOUGLAS ● FIELMANN ● CHARLES VÖGELE
● JAHAN BIJOUTERIE ● ADLER ● CHOPARD ● DE GRISOGONO P.47 ● GRAFF ● CHATILA ● VAN CLEEF & ARPELS ● OMEGA
BREGUET ● PIAGET ● LEONARD ● HARRY WINSTON ●
RUE DU RHÔNE
BCBGMAXAZRIA ● SWATCH ● H&M ●
● BIJOUTERIE ZBINDEN ● SWAROVSKI
R U E D E L A C R O I X- D ' O R
Bongén ie
RUE DU MARCHÉ
MARIONNAUD ●
● ARMENIO ARMANI ● OFFICINE PANARAI
BULGARI ●
Place de la Fusterie TOURBILLON ● BLANCPAIN ●
RHÔNE
P.58
● BIJOUTERIE BADER ● COOP CITY ● PKZ MEN
COOP CITY ● JIMMY CHOO ●
RHÔNE
TENTATION BIJOUX ● SAN MARINA ● VISILAB OPTICIENS ● CHOPARD ● CONFÉDÉRATION CENTRE ●
PHARMACIA POPULARIE PHOTO HALL MARIONNAUD KOOKAÏ
RU E DU
R U E D E L A CO N FÉ D É R AT IO N
Globus ●
● ● ● ●
RU E DU
R U E D E LA CO N FÉ D É R AT I O N
● GODIVA CHOCOLATIER
CHEMISERIE CENTRAL ●
● ROGER DUBUIS ● FURREX ● LE GOTHA ● HYSEK ● APOSTROPHE ● BOUCHERON SIMETO ● ● L. RAPHAËL CHRISTIAN ● LOUBOUTIN
Department Store
● VHERNIER ● BOTTEGA VENETA
● MONCLER LE MOUTONS ● A 5 PATTES ● CHURCH'S ● APOLLINAIRE ● SHOW OFF
● HÄSTENS ● TOUZEAU
Featured In This Issue
50 | G U I D E
Rue Robert Céard Place du Molard
Place du Port
Place de Longemalle
Place de Longemalle
● MONTBLANC ● CÉLINE
RUE DU RHÔNE
● VERSACE ● DE BETHUNE ● VACHERON CONSTANTIN ● HERVE LEGER
SSE
BUCHERER ●
RUE DU RHÔNE
BENOIT DE GORSKI ● JOHN LOBB ● ISKENDER ● ALAIN AFFLELOU ●
RE
● VHERNIER ZWILLING ● J.A. HENCKELS
A ÎT
YVES DELORME ●
RUE DE RIVE R- M
Place du Port
Place de Longemalle
● HISTOIRE DE PLAIRE
OU
ACUITUS ●
ANNE FONTAINE ● VIA ROMA ●
AT
R U E D E L A C R O I X- D ' O R
EL
R. ROBERT-CÉARD
The designer clothing and accessories on ofer at Geneva’s La Muse boutique have been carefully selected to refect its customers’ exacting tastes. The store is the ideal place to go when in need of a complete wardrobe update, with everything from ready-to-wear to bags, scarves, shoes, jewellery, perfume and sunglasses stocked. an array of leading international designers is represented; expect to fnd pieces by John Rocha, Lara Bohinc, Nicholas Kirkwood, Vivienne Westwood and Yohji Yamamoto among the range. La Muse, 7 rue du Vieux-Collège, 1204 Geneva, +41 (0)22 311 2627, lamuseboutique.com PHOTO: © PeDRO NeTO/wHITeBalaNce.cH
● ZILLI ● CABASSO
● DIOR JOALLERIE DANIEL ● BENJAMIN ● DINH VAN ● TAG HEUER
R. ROBERT-CÉARD
RUE DU RHÔNE
BRUNELLO CUCINELLI ●
R U E D E L A C R O I X- D ' O R
DIVINO AMORE ● EMPORIO ARMANI ●
BURBERRY ●
La Muse
Place du Molard
Rue de la Tour-Maîtresse
Non-Global Blue Retailer
Department Store
- M A ÎTRESSE
R U E D ' I TA L I E
● HACKETT
Global Blue Retailer
● PO NT I
TOMMY ● HILFIGER
CO U R S D E R I V E
● GÜBELIN ● ZAZAZOU ● WOLFORD
● TRICOSA
● BUZZANO
R. ROBERT-CÉARD
OUR
P ORT
RU E DU R H ÔN E
AT
RUE DU
TARA JARMON ●
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Place du Port
Place de Long emal le
POM D'API ● ROBERT CLERGERIE ●
ED
GARELLA GALLERY ●
RUE DE RIVE
RU
ORSO COUTELLERIE ●
Place du Molar d
BAC À SABLE ●
RUE DU R HÔNE
Globus
RU E DU M A RCHÉ
JEANS & CO ● ● ZBINDEN
● TOURBILLON ● GANT ● JEAN RODIN ZARA ● ● GANT MASSIMO DUTTI ● PARIS ● VETEMENTS BERSHKA ●
BIJOUTERIE CLARENCE$ ●
Place de la Fusterie
S H O P | 51
Lucerne
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FRANCISCAN CHURCH
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ENG RA
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Place Of Interest
Train Station
Tourist Information
Global Blue Refund Point
52 | G U I D E
WE Fashion We Fashion encourages its visitors to fnd their own style; rather than dictating wardrobe choices based on current seasonal trends, the label concentrates on personalityrich pieces that can easily integrate into your existing wardrobe. Touches of northern European infuence are seen in its understated colour palette and its use of typically classic cuts, and items often have a contemporary feel. The neutrality and timeless elegance of all the items guarantee a refned look, regardless of which pieces are put together. We Fashion, Weggisgasse 40, 6004 Lucerne, +41 (0)41 410 2432, wefashion.ch
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Translations Русский ПеРевод 32: No Flash Please
Роскошь не напоказ Хвастаться больше не модно: теперь в почете сдержанная роскошь. Элли Блейкмэн рассказывает о новом образе жизни обеспеченных швейцарцев Прошлым летом внимание всего мира было приковано к свадьбе певицы Тины Тернер, которая выбрала для этого события платье Armani. В ее идиллическое поместье на берегу озера неподалеку от Цюриха съехались знаменитые люди из мира финансов, медиа и музыки. Часть озера была аккуратно огорожена: красная полотняная ширма обеспечила уединение 120 гостям, среди которых были Дэвид Боуи, Офра Уинфри и Шадэ. Организация этого торжества прекрасно иллюстрирует, как сливки общества постепенно вводят моду на более закрытый и сдержанный образ жизни в Швейцарии. Между тем, Швейцария страна поражает контрастами. Ее благоприятные законы о налогах и неприкосновенности частной жизни привлекают самых обеспеченных людей со всеми мира, однако едва ли что-то ценится здесь больше, чем сдержанность. Именно в швейцарских мастерских производятся лучшие в мире часы и украшения, не уступает им и кулинарное искусство, - и в то же время потребление остается довольно скромным. Эта страна уверенно занимает самую высокую позицию в мировом рейтинге благосостояния (513000 долларов на человека, абсолютный рекорд), - но миллиардеры поддерживают весьма скромный образ жизни, так что человек со стороны даже не сможет оценить, где, когда и для чего они открывают свои дизайнерские кошельки. Центром притяжения обеспеченной globalblue.com
публики в Цюрихе является пешеходный бульвар Bahnhofstrasse, где стоимость коммерческой аренды остается самой высокой в Европе. Разумеется, его выбрали для своих бутиков крупные бренды Louis Vuitton, Longchamp, Cartier и другие. Не отстают и великолепные швейцарские марки, на которые действительно имеет смысл обратить внимание: загляните в красивый универмаг Bernie’s. Здесь нашлось место и крупным брендам, и представителям быстрой моды, и даже менее известным именам — например, мастеру шляпных дел Catarzi 1910 или приверженцам итальянской классики Peuterey и Messagerie. Если вы ищите нечто более эффектное, вам понравится бутик Gross Couture на той же улице Bahnhofstrasse. В его ассортименте дизайнерская одежда от таких брендов, как Elie Saab, Oscar de la Renta, Valentino и Carlos Miele, которая идеально подойдет для роскошного вечера в опере. Состоятельные горожане также с удовольствием посещают эксклюзивные бутики Trois Pommes на улице Storchengasse: здесь изысканная подборка новинок от мировых брендов занимает два этажа. Поклонникам минимализма придутся по душе витрины с одеждой от Jil Sander, Céline и éom Browne, а любителям ярких образов – новинки от Giambattista Valli, Mary Katrantzou и Tom Ford. Швейцарцы, предпочитающие выделяться из толпы, особенно ценят Sheryne – это один из немногих понастоящему независимых дизайнерских брендов страны. Восхитительные вечерние наряды создаются исключительно вручную из лучших тканей, в том числе африканского происхождения. Остроумный подход к дизайну характерен для стиля Sônia Bogner: необычный декор, например, контрастные вставные элементы и молнии, придают платьям более современный облик. Санкт-Мориц больше известен как зимний курорт, но и летом здесь не менее красиво. И, конечно, круглый год шоппинг
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остается лучшим в стране. На улице Via Serlas найдется все необходимое, чтобы провести эту весну в стиле. Polo Ralph Lauren, Roberto Cavalli, Louis Vuitton – это далеко не все марки, которые открыли здесь свои бутики. Кроме того, мы рекомендуем заглянуть в Giorgio Misani за хорошим вином, а в Hanselmann за легендарным ореховым пирогом Engadiner Nusstorte. Женева также переживает существенный рост и развитие, поскольку сюда все активнее приезжают обеспеченные люди. Это центр производства роскошный часов: рыночная доля Швейцарии в индустрии составляет 54% от всего оборота средств, хотя здесь производится только 2,5% всей продукции. Поэтому неудивительно, что многие часовые бренды усиливают свое присутствие именно в Женеве. Не так давно компания Omega вложила несколько миллионов в бутик, где ранее располагался Louis Vuitton, а марка Audemars Piguet вдвое расширила свое пространство на площади place de la Fusterie. Путеводителем по этой сфере для многих становится ежегодная выставка Salon International de la Haute Horlogerie (SIHH), и знающие люди ориентируются главным образом на швейцарских производителей. Помимо мировых брендов, в числе которых Omega и Rolex, свою продукцию представляют интересные бутик-лейблы: причем их аудитория – состоятельные люди, предпочитающие не афишировать свои доходы. Vacheron Constantin и A Lange & Söhne разрабатывают прекрасные модели в классической, не подвластной времени эстетике. Richard Mille уделяет внимание техническим инновация, Hublot – исходным материалам, но оба они понравятся любителям изысканного стиля. Разумеется, еда – это особая статья швейцарской роскоши. На весь мир эта страна славится уникальным шоколадом, в котором швейцарцы знают толк. И они выбирают компанию Confserie Sprüngli, в репертуаре которой есть все - от маленьких пакетиков с миндалем в сахаре до огромных коробок шоколада ручной работы. Oona – эксперт по деликатесам: с 2005 года компания специализируется на икре
сибирского осетра, которого разводят в чистейшей горной воде. Но самое главное – не сервировать блюда чрезмерно роскошно: речь все-таки о Швейцарии. 53: When You Shop The World, Shop Tax Free
совершая покупки по всему миру, совершайте их с tax free Услуги Global Blue Tax Free Shopping позволят вам сэкономить на покупках, совершенных в около 270,000 магазинах, расположенных в самых лучших шоппинг районах мира. Так почему бы не присоединиться к 26 миллионам путешественников, совершающих покупки tax free с Global Blue каждый год? Просто найдите голубую звезду или спросите о Global Blue и следуйте нашим несложным инструкциям. 1. В магазине Где бы вы не совершали покупки, попросите tax free форму Global Blue и не забудьте сохранить ваши чеки. 2. При выезде По пути домой, в пункте отправления, пройдите к таможне для того, чтобы заверить ваши чеки для получения возврата в одном из наших пунктов. Контакты: taxfree@globalblue.com +421 232 111 111 or +800 32 111 111 Пожалуйста, примите к сведению, что конечная сумма возврата составит сумму налога (VAT) минус административная комиссия. В некоторых пунктах возврата взымается дополнительная фиксированная плата за немедленный возврат наличными. 美文翻译
32: No Flash Please 向闪光灯说不 招摇排场已过时，低调奢华正当道：Elle Blakeman 揭秘瑞士超级富豪阶层的低调的富人生活 穿 A r ma n i 的新娘：去年夏天，全世界的目光 都聚焦至歌手Tina Turner 的婚礼上，来自财经、
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媒体、音乐等领域的名流大碗，云集在这座地处苏 黎世附近、风景如画的湖畔庄园。部分湖区水域设 立了警戒线，并立 起 红色帆布屏幕以保 护客人隐 私——这份仅有120人的来宾名单上，包括David Bowie，Oprah Winfrey和Sade。这无疑是瑞士顶 级富豪审慎有加的消费方式的最佳例证。 在瑞士这片土体上充满了和谐的矛盾：其对富 人有利的税收政策和隐私法，吸引众多世界超级富 豪纷至沓来，然而人人在此都以谨守本分为先。这 个国家出产世界最顶级的腕表，珠宝和高级美食， 但本土消费量并不高昂。瑞士在人均财富榜上名列 世界第一（达到破纪录的人均513，000 美元），但 本国亿万富豪却是出名地低调，让外人无从得知他 们究竟何时、何处、何地会敞开钱包。 专门服务瑞士高消费人群，坐落于苏黎世市中 心的步行购物长廊，Bahnhofst rasse大街（乃是 欧洲消费最昂贵的购物街之一）为人们准备了无数 惊喜。这条尊贵的街道不仅网罗了众多国际品牌（ 如 Louis Vuitton，Longchamp和 Cartier），还 有不少来自本土的沧海遗珠可供探索，赏心悦目的 百货公司 Ber n ie’s，则集合了各种大牌与快时尚 品牌，以及部分鲜为人知的品牌：包括贩售帽饰的 Catarzi 1910，专长传统剪裁的意大利服装品牌 Peuterey与Messagerie等。 那 些 喜 欢 更 夺人 眼 球 的 商 品 的 购 物 者，则 会被同样位于 Ba h n hofst rasse 大街上的 G ross Couture所牢牢吸引， 这里贩售Elie Saab，Oscar de la Renta，Valentino与Carlos Miele等品牌， 是挑选出席豪华歌剧晚宴服的最佳场所。同时，位 于Storchengasse 的限量精品店 Trois Pommes， 也是本地超级富豪的安乐窝，两层楼的空间内陈列 着经过精挑细选、令人咋舌惊艳的系列。极简主义 爱好者们可以直奔Jil Sander、Céline 以及别处难 寻的 Thom Browne 的货架，而那些追索更大胆设 计的人们，可在此找到Giambattista Valli，Mary Katrantzou与Tom Ford的最新系列。 在所有偏爱与众不同的本地消费者心中，总是 回荡着Sheryne 这个名字，她是瑞典极少数的独立 设计师之一。她那迷人的晚装系列全部使用最上等 的面料手工制作，有些面料甚至来自非洲。Sônia Bogner 的设计则充满着俏皮玩味的时尚感，她以 摩登手法演绎晚礼服，如加入镶边与拉链等细节。 被誉为冬日圣地的 St Moritz，在夏天也同样 美丽，皆因这里有不少全国最佳购物目的地。Via S e r l a s 为 您 提 供 在 春天 里保 持流行度 所 需的一 切，Polo R a lph L au ren，Rober to Cava l l i 与 Louis Vuitton只是在此设店品牌中的一小部分。来 到此地想要不虚此行，不妨前往Giorgio Misani储 存几瓶稀世美酒，再去Hanselmann品尝传奇的焦 糖坚果馅饼。 globalblue.com
与此同时，随着超级富豪不断涌入，日内瓦的消 费增长速度也让人难以置信。日内瓦作为奢侈腕表 业的心脏腹地（瑞士以全世界2 . 5%的产量，占有全 世界54 %的市场价值份额），吸引着诸多领先腕表 品牌在此大造声势。不久前，Omega斥资百万购入 前Louis Vuitton店铺，Audemars Piguet在Place de la Fusterie广场的门店则扩张了一倍。 本地 人都以每 年一度的日内瓦国际钟表 展（ SIHH ）为指导，而那些懂行的消费者总是投资瑞 士的品牌。除了享誉国际的 Omega 与 Rolex 等品 牌，一些让人过目难忘的本土品牌，同样是隐形富 豪们的心头好。Vacheron Constantin与A Lange & Söhne品牌，都善于制造超越时代的美学经典， 技术领先的Richard Mille与材料之王Hublot，则 吸引着将腕表视为身份象征的人们。 最后当然还少不了食物。瑞士是享誉世界的顶 级巧克力出产地，所以瑞士人拥有挑剔的品味便也 可以理解。 Confserie Sprüngli是一个值得记住 的名字，这里贩售从袋装糖霜杏仁，到成箱的手工 巧克力等产品。此外，自2005 年开始，Oona 将饲 养在纯净瑞士高山瀑布中的西伯利亚鲟鱼子，制成 鱼子酱出售。记得装 盘时切勿摆放得过于挥霍招 摇——毕竟，这可是瑞士……
53: When You Shop The World, Shop Tax Free 畅购全球，尊享退税 当您在全球顶级购物区中的27万多家商店消费时， 环球蓝联（Global Blue）购物退税服务（Tax Free Shopping）为您节约购物开销。 每年有两千六百多万名游客通过环球蓝联（Global Blue）获得购物退税，您怎能错过？您要做的只 是寻找蓝星标志或者问询商家是否提供环球蓝联 （Global Blue）服务，然后遵循我们简单的退税 过程： 1. 消费购物 无论您在哪里消费，请索要Global Blue退税表格， 并记得保存小票。 2. 申请退税 当您准备回家时，您需要先去出发城市的海关柜台 请他们盖章，然后再到我们的客服柜台领取您的退 税款。 联系方式： taxfree@globalblue.com +421 232 111 111 or +800 32 111 111 请注意：最终退款将包含增值税总额，但是要扣除 管理手续费。若选择即时现金退税，部分退税点将 以退税表格为单位收取一定数额的手续费。
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ترجمة باللغة العرب ّية No Flash Please: 32 نرجو التكتّم ول زمن التفاخر وسادت الفخامة التعقّلة :تسلّط Elle Blakemanالضوء عل ّ أسلوب الثاء التكتّم الذي يتّبعه فاحشو الثاء ف سويسا وارتدت العروس فستان Armani؛تركّز انتباه العال الصيف الفائت عل لقاء أبرز ر ّواد عال الال والعلم والوسيقى ف حفل زفاف الف ّنانة Tina Turner ف منزلها الرائع بحاذاة بحية بالقرب من زيورخ .ت ّم تطويق جزء من الاء ف حي أ ّمنت ستارة من قمش الكانفا الحمر الخصوصيّة للز ّوار .حض الزفاف 120 شخصاً ومن بينهم David Bowieو Oprah Winfreyو.Sade وكان ذلك خي مثال عل النفاق التكتّم الذي تارسه الطبقة الراقية ف سويسا. سويسا أرض التناقضات الح ّببة؛ بفضل نظامها الضائبي وقواني الخصوص ّية فيها، تجذب الكثي من فاحش الثاء من حول العال ،لكن يحظى التكتّم بأعل نسبة من التقدير .تنتج أرقى الساعات والجوهرات والأكولت ف العال لكن ل تستهلك الكثي. يُص ّنف السويسيون عل أنّهم الغنى ف العال (س ّجلوا رقمً قياسيّاً وهو 513ألف دولر أميك للراشد) ويتكتّم أصحاب الليارات ف البلد عل ممتلكاتهم بطريق ٍة يصعب عل الخرين معرفة مكان وزمان وسبب فتح محافظهم الفاخرة. بالنسبة إل النخبة السويسيّة البذرة ،يحوي شارع Bahnhofstrasseالحظور سات كثية. عل السيّارات ف وسط زيورخ (وهو من أكث الشوارع غل ًء ف أوروبا) م ّ يض ّم هذا الشارع الفريد من نوعه العديد من العلمات التجاريّة العال ّية ( عل سبيل Louis Vuittonو Longchampو )Cartierبالضافة إل بعض الجواهر الحل ّية الذهلة التي يكن الستفادة منها Bernie .متجر كبي جميل يحوي مزيجاً من العلمات التجاريّة الكبى والوضة السيعة إل جانب مجموعة من السمء القل شهرة؛ ق ّبعات من Catarzi 1910أو تصاميم كلسيك ّية من علمات تجاريّة إيطاليّة مثل Peutereyو.Messagerie أ ّما مح ّبو الحلت الكث ت ّيزا ً ،فينجذبون إل Gross Coutureف شارع Bahnhofstrasseأيضاً الذي يحوي ابتكارات مص ّممي عل سبيل Elie Saabو Oscar de la Rentaو ValentinoوCarlos Miele الثاليّة لمسية راقية ف دار الوبرا .ف حي تشكّل محلت Trois Pommes الفائقة الفخامة ف شارع Storchengasseملذا ً لثرى أثرياء النطقة إذ تعرض ف طابقي مجموعة مختارة من القطع الرائعة .ينجذب محبّو السلوب البسيط إل تصاميم Jil Sanderو Célineو Thom Browneف حي يجد الباحثون عن التصاميم الكث تكلّفاً طلبهم لدى Giambattista Valliو Mary Katrantzouو.Tom Ford من السمء الجاذبة للمحليي الباحثي عن شءمختلف قليلً Sheryneالتي تعتب واحدة من الص ّممي الستقلّي القلئل ج ّدا ً ف سويسا .كل ملبسها الص ّممة للسهرات مصنوعة يدويّاً باستخدام أفخر القمشة ،با فيها أقمشة أفريقيّة تقليديّة .ف حي تتميّز تصاميم Sônia Bognerبقاربتها الغريبة إل الزياء من خلل فساتي تتمتّع بتفاصيل مثل القمش الشبّك والس ّحابات لعطاء طابع عصي. يقل فصل الصيف فيها بالرغم من اعتبار منطقة Saint Moritzملذا ً شتويّاً ،ل ّ جملً وتض ّم منتجعاتها بعض أفضل التاجر ف البلد .يقدّم شارع Via Serlas كل ما يحتاجه الزائر ليبقى متألّقاً ف الناخ الربيعي؛ يحوي الكثي من العلمات التجاريّة التي لديها محلت هناك ومنها Polo Ralph Laurenو Roberto Cavalliو .Louis Vuittonمن الجدير أيضاً زيارة متجر Giorgio Misaniالذي يتميّز بأنواع نادرة وفاخرة من النبيذ ومتجر Hanselmannالعروف بكعكة الجوز السطوريّة Engadiner .Nusstorte أ ّما العاصمة جنيف ،فشهدت ن ّوا ً ملحوظاً مع استمرار تدفّق الثرياء إل الدينة .وبا
حصتها ف السوق بـ ّ أن سويسا هي القلب النابض لصناعة الساعات الفاخرة (تتمثّل ّ 54%من حيث القيمة مع أنّها ل تثّل إل 2.5%من ال ُخرج) ،ل عجب أن تتواجد الكثي من العلمات التجاريّة الرائدة ف مجال الساعات ف جنيف .فمنذ فتة ليست لحل Louis Vuittonالسابق ببعيدة ،دفعت Omegaمليي الدولرت ّ فيم ضاعفت علمة Audemars Piguetمساحتها ف Place de la .Fusterie يقدّم العرض السنوي Salon International de la Haute )Horlogerie )SIHHتصاميم كثية للمحل ّيي ويلجأ خباء الساعات إل السمء السويسيّة ف أغلب الحيان .إل جانب العلمات العاليّة مثل Omega كل من و ،Rolexث ّة العديد من العلمات الم ّيزة للثرياء التكتّمي .تبتكر ّ Vacheron Constantinو A Lange & Söhneقطعاً مص ّممة بروعة تتمتّع بأسلوب كلسيك ل يفنى ،ف حي تجذب علمة Richard Milleالبارعة من حيث التقنيّة وعلمة Hublotالرائدة ف الواد العالية الجودة الراغبي بساعة ذات أسلوب رسمي. ل يكن أن ننس الطعام .فالبلد مشهور عاليّاً بالشوكولتة الجيّدة الخياليّة الطعم ،لذا ل عجب أنّه من الصعب إرضاء السويسيّي. يلمع ف هذا الجال إسم متجر Confserie Sprüngliالذي يحوي منتجات متعدّدة من أكياس اللّوز الغطّى بالسكّر إل الصناديق الضخمة من الشوكولتة الصنوعة يدويّاً .ومنذ سنة 2005تنتج علمة Oonaالكافيار من سمك الحفش رب ف مياه الجبال السويسيّة العذبة .لكن احرص عل عدم تقديه السيبيي الذي يُ ّ بسخاء مفرط ،فهذه سويسا ف النهاية...
When You Shop The World, Shop Tax Free: 53 عندما تتس ّوق حول العال ،تس ّوق من دون دفع الضيبة تقدّم لك غلوبل بلو Global Blueخدمة التس ّوق من دون دفع الضيبة Tax Freeلتدّخر الال لدى تس ّوقك ف أكث من 270,000متجر ف أبرز مناطق التس ّوق حول العال. تنضم إل الـ 26مليون مسافر الذين يتس ّوقون من دون دفع الضيبة من خلل فل َم ل ّ كل سنة؟ ما عليك إل أن تبحث عن النجمة الزرقاء أو غلوبل بلو ّ Global Blue تسأل عن غلوبل بلو Global Blueوتتبع خطواتنا السهلة. .1تس ّوق الخاص بغلوبل بلو أينم تس ّوقت ،أطلب الحصول عل طلب استداد الضيبة ّ Global Blueوتذكّر أن تحتفظ باليصالت. .2أطلب ف طريق العودة إل وطنك ،أقصد مكتب الجمرك عند نقطة الغادرة لتتم الصادقة عل إيصالتك ومن ث ّم اقبض الستداد من أحد مكاتب خدمة الزبائن الخاصة بنا. ّ للتّصال: taxfree@globalblue.com 111 111 32 +800أو 111 111 232 +421 يشمل مبلغ الستداد النهائ الذي ستحصل عليه مجموع الضيبة عل القيمة الضافة ناقص رسم إداري .ف بعض نقاط الستداد ،يُفرض رسم إضاف محدّد عل كل طلب استداد ضيبة ف حال رغبت بالحصول عل استداد فوري نقدي.
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Postcard
VICTORINOX Victorinox, the brand famous for creating the legendary Swiss Army knife, celebrates its 130th anniversary this year. Its story begins in 1884, when Karl Elsener set up a small workshop to make knives for the Swiss Army. He developed a small, sturdy folding knife, combined with other functions, which could be carried in a pocket – and so a classic was born. Before long this revolutionary design became a hit with soldiers and civilians around the world, thanks to its precision engineering and globalblue.com
durability. The company has since expanded its range considerably and now ofers timepieces, travel accessories, clothing and fragrance, in addition to an abundance of variations on the original pocketknife in every colour and tool combination conceivable. Emulate the 1930s Montiererei factory workers pictured above by building your own on a visit to Victorinox’s museum in Brunnen on the shores of Lake Lucerne; you can even have it engraved. gl Victorinox, 2 rue de MarchÊ, 1204 Geneva, +41 (0)22 318 6340, victorinox.com * for map go to page 49
WOMEN– MENSWEAR
ZÜRICH BASEL ST. MORITZ GSTAAD
ALEX ANDER McQUEEN ALTUZARR A AZZEDINE AL AÏA BALENCIAGA BALMAIN BELSTAFF BLUMARINE CÉLINE DOLCE & GABBANA EMILIO PUCCI ETRO GAMME BLEU GAMME ROUGE GIANVITO ROSSI GIVENCHY J IL SA N D ER J ITRO IS J O H N LO BB L A NVIN M ARC JACO BS M ARN I M ARY K ATR A NTZO U MEIN D L M I U M I U PR A DA PR A DA L I N E A ROSSA SA I NT L AU RENT S TA LL I O N BO OT S TELL A M c C A RTN E Y TH E ROW TH OM BROWN E TOM FO RD VI O N N E T JEWELLERY BY K IESEL S TEI N – CO RD, LYD IA CO U RTEILLE, SE A M A N SH EPPS, SH A M BA LL A J E WEL S BAGS BY MYRIA M SCH A EFER SKINCARE BY TH E BO DY D EL I
TROIS POMMES OUTLET DESIGNER–FASHION FOR MEN & WOMEN SEESTRASSE 463, ZÜRICH WOLLISHOFEN