FASHION, LIFESTYLE AND DESIGNER BRANDS:
Gerasdorf-Vienna (G3 Shopping Resort), Vienna (Donauzentrum), Vienna (Kaerntner Strasse 29), Vienna (Mariahilfer Str. 26-30), Voesendorf (SCS, Tor 4). www.peek-cloppenburg.com
Please note that not all brands are available at all stores.
WELCOME TO P&C!
TOMMY HILFIGER STORE KOHLMARKT 12 VIENNA
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Editor’s Letter Athens and Thessaloniki Austria Barcelona Belgium Berlin Buenos Aires Cologne Copenhagen Cyprus
Чехия Düsseldorf Estonia Frankfurt French Riviera
دليل ألانيا 德国指南 ILLUSTRATION: PAUL X JOhNSON
Руководство Германия
Welcome to Vienna This SHOP guide will help you discover all that Vienna has to ofer, including the best luxury department stores, boutiques and concept stores, as well as recommendations for restaurants, bars and special places to visit. In this edition, we also take an in-depth look at Austria’s world-class jewellers, from heritage brands to modern innovators (see our feature on page 32). As part of Global Blue, a Tax Free Shopping market leader, SHOP publishes essential guides to over 40 destinations across Europe and Asia. The new Global Blue mobile app is a great way to fnd the very latest on your chosen destination – there are more details in our news section on page 31. For the very latest information, visit our website, globalblue.com, or email me at echeevers@globalblue.com. Claiming your tax savings is even easier with the new Global Blue Card – signing up is free and you can fnd all the details on the Global Blue website.
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If you are looking for a wide selection of Exquisite Timepieces and FIne jewellery, you only need to keep one name in mind.
For more than 135 years, the name “WEMPE” has stood for the utmost expertise in the art of making jewellery and timepieces at 29 Wempe showrooms world-wide. Our pieces of jewellery uphold international standards and are born in our own atelier. And a century-old friendship links us with the world’s foremost watch manufactories. You will find WEMPE showrooms at the loveliest locations in great European metropolises, New York City and in Beijing. We look forward to your visit!
1010 Wien Kärntner Straße 41 Tel. 01.512 33 22
HAMBURG LONDON PARIS NEW YORK BEIJING WEMPE.COM We accept all credit cards.
CHRIST JEWELLERS AND WATCHMAKERS IN VIENNA. Vienna International Airport (Shopping Plaza) CHRIST Juweliere und Uhrmacher seit 1863 GmbH, Kabeler Straße 4, 58099 Hagen | CHRIST service line 0180/5 32 10 98 (€ 0.14/min. from a German landline; mobile phone prices max. € 0.42/min.) | *price on request | ** white, small internal characteristics, good cut
Only at CHRIST CHRIST DIAMONDS STAR* limited edition, necklace 585/- gold with brilliant cut diamonds, together approx. 0.25 ct.**
Passion. Made in Germany. The CHRIST DIAMONDS Collection. Experience diamonds in a whole new way at over 200 CHRIST specialty stores throughout Germany.
www.christ.at
14
Contributors
PHOTO: KATIE WILSON ELL
ILLUSTRATION: PIETARI POSTI
Pietari Posti Pietari Posti’s clever, wellconceived illustrations made him the perfect choice to create the cover of this issue of SHOP Vienna, which shows the city overfowing with jewels as though it were a box of treasures, inspired by our feature on Austrian jewellery on page 32. Pietari is based in Barcelona and works with clients such as Omega, American Express, Random House, the New York Times, the Guardian and British Airways. Read more about our cover illustrations at globalblue.com/covers.
Isabella Redmond Styles Isabella Redmond Styles, SHOP’s assistant fashion and news editor, studied at the London College of Fashion and has written for publications including the Daily Mail, Hufngton Post and Easy Living. globalblue.com
Verity Hogan History graduate Verity Hogan swapped writing about crinolines for more contemporary clothes when she moved to London to pursue journalism. She now works as SHOP’s city guide and lifestyle editor.
Hannah Lewis Hannah Lewis, assistant fashion and news editor at SHOP, read English at the University of Oxford before taking an MA in journalism. She has worked for Time Out in the Middle East and produced her own magazine.
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Shop Floor E DI TOR I A L
PU BL ISH I NG
Editor-in-chief Emma Cheevers
Publisher James Morris
Managing editor Sally McIlhone
Online editor Kirsty Welsh
Head of digital Eamonn Leacy
Cover illustrator Pietari Posti
Online commercial editor Sally Ashley-Cound
Digital production manager Funmi Paul-Taiwo
Online editorial assistant Katie Ramsingh
Product manager Luca Russo
Online assistants Marina Nelson, Emily Scrivener
Project manager Omar Haque
Commercial editor Justine Clifton
International digital marketing executive Nina Kobalia
Production editor Caterina Mazzolai Assistant production editor Ruairidh Pritchard Features editor Stephen Doig City guide and lifestyle editor Verity Hogan Fashion and news editor Dominique Fenn Assistant fashion and market editor Ximena Daneri Assistant fashion and news editors Hannah Lewis, Isabella Redmond Styles
Commercial artworker Laura Soler Commercial artworking assistant Dan O’Brien Chinese editor Yuan Fang Associate Chinese editor Junjie Dou Chinese assistant editor Hongying Xu
Digital production assistant Paul Lecoanet Advertising and partnership manager Riccardo Canini Distribution project manager Claudia Suárez Print Dane Consultancy G L O B A L B L U E AU S T R I A
Fashion assistant Gemma Latham
Chinese fashion editor Jiafei Fei
Country manager Gerd Gfrerer
Editorial interns India Block, Sammy Ha
Chinese contributing editor Qingya He
Marketing manager Danielle Willert
Chief sub-editor Hester Lacey
Chinese translators Bingjie Ao, Yinzhang Lin, Jun Liu, Shi Yin, Yi Zhang
Marketing executive Daniela Puntschart-Infeld
Copy editors Sue Flook, Claire Gervat, Ann Morphew
Chinese intern Daniel Huang
Picture editor Dorcas Brown Assistant picture editors Kirsty Andrews, Sarah Beyts Picture assistants Grace Bird, Mónica Goya Artworker Adam Dhaliwal Artworking assistants Harveen Ghattaure, Dionne Hélène, Milkha Lala, Shirley Lau
Russian editor Anastasia Nemchenok Associate Russian editor Daria Orlova Assistant Russian editor Kira Savchenko Russian editorial assistant Linda Blank Russian translators Teena Garnik, Gary Ramazanov Arabic editor Haneen Malaeb
Retail service manager Hermann Danzmayr Key account managers Ursula Bergsleithner, Felix Camondo, Petra Singer Account managers Mario Kronsteiner, Wolfgang Gutbrunner, Harald Hölzl, Christian Seelos, Thomas Schnötzinger Global Blue Austria, Zetschegasse 17, A-1230 Wien, +43 (0)1 798 4400, info.austria@globalblue.com SHOP is published by Global Blue Group headquarters Global Blue SA, Route de Crassier 7, CH-1262 Eysins, Switzerland Corporate registration number 5565726923
The paper in this brochure is elemental chlorine free and is PEFC accredited. It is printed to ISO 14001 environmental procedures, using vegetable based inks.The PEFC Council (Programme for the Endorsement of Forest Certifcation schemes) is an independent, non-proft, non-governmental organisation which promotes responsible management of the world’s forests. Forest certifcation is combined with a product labelling that allows consumers to readily identify timber based products from certifed forests.
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Disclaimer: SHOP magazine is published by Global Blue Group. All rights reserved. Reproduction in whole or part is strictly prohibited. Whilst every care is made to ensure all of the information is correct, Global Blue cannot be held responsible for any changes in information that may occur after publication. Global Blue shall not be liable for any damage, loss, injury or inconvenience arising out of, or in connection with, the contents of the guide. All rights reserved. ©2014 Global Blue
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Contents p.32
P rod u c t s 22 Check Out sHoP selects a standout piece from Vienna this season 24 Products Key looks for the season, from fashion and footwear to jewellery and accessories N ews 28 Shop Window one store not to be missed in Vienna 30 News seasonal updates on shops, services and new products F e at u r e s 32 Cover Story: Dazzling Through The Ages From heritage brands to modern innovators, austria’s jewellery labels continue to shine out, reports Isabella redmond styles
e X Pe r I e Nce 36 Ahead Of The Crowd Vienna’s most on-trend venues ofer creative concepts, striking interior designs and experimental menus, says Verity Hogan gu I de 41 Maps and guides to the key shopping areas of Vienna esseNtI a Ls 45 How To Shop Tax Free the simple steps to saving money on your shopping t r a N s L at I o N s 46 Русский Перевод 47 美文翻译 49 sou V e N I r 50 the essential item to bring home
Above: gold being applied to the FreyWille Luna Piena Paradise pendant
©T&CO. 2014
The Most Beautiful Ring On Earth MORE THAN A CENTURY AGO TIFFANY INTRODUCED THE ULTIMATE SYMBOL OF TRUE LOVE. THIS IS THE RING OF THE WORLD’S GREATEST LOVE STORIES WITH A DIAMOND OF LEGENDARY BRILLIANCE. THIS IS A TIFFANY RING.
WIEN KOHLMARKT 8-10 01 53 53 950 TIFFANY.COM
22 | P RO D U C T S
BOLD BROGUES FROM BARBARA BUI When it comes to cool, efortless style, Barbara Bui has a sure touch. The Parisian designer is known for her ferce yet feminine approach to fashion and her designs are worn and loved by numerous tastemakers. Bui launched her label in 1987 and chose to focus on leather, exotic skins and suede pieces. As her success and reputation grew, she expanded her line each season. The current collection, described by Save up to 15% by shopping tax free, see page 45
Bui as ‘authentic, indispensable and modern’, draws on style icons Serge Gainsbourg and Jane Birkin and focuses on denim. Bui has experimented with embellished and distressed denim, combining it with crisp white cotton and her signature leather. The result is a fresh, modern collection that retains an element of femininity. Our pick is these mannish brogues, available in black or white. Their cut-out detailing will look great with your favourite pair of jeans. irs Barbara Bui Oxford brogues, €480, Stef, Kärntner Strasse 19, 1010 Vienna, +43 (0)1 930560, barbarabui.com * for map go to page 44
PHOTOS: DAVID PICCHIOTTINO
Check Out
VIENNA
AM GRABEN 26
SALZBURG
ALTER MARKT 5
ESCADA.COM
+43 1 5337090 +43 662 849612
24 | P RO D U C T S
SIMPLE PLEASURES Temper this season’s pale shades with distressed denim and animal prints
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1. Levi’s Authentic vest, €84.95, Levi’s, Donau Zentrum, Wagramerstrasse 81, 1220 Vienna, +43 (0)1 204 3187, levi.com
3. Cos shorts, €59, Cos, Bauernmarkt 2A, 1010 Vienna, +43 (0)1 532 0538, cosstores.com
2. Vivienne Westwood clutch, €300, Vivienne Westwood, Tuchlauben 12, 1010 Vienna, +43 (0)1 532 0904, viviennewestwood.co.uk
Save up to 15% by shopping tax free, see page 45
4. Mykita/Damir Doma sunglasses, €375, Mykita, Neuer Markt 14, 1010 Vienna, +43 (0)1 512 8852, mykita.com
PHOTOS: (2 & 3) PACkSHOTfACTOry
2
S H O P | 25
WEEKEND REMIX Clashing textures and print provide an easy update to of-duty attire
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PHOTO: (2) VICENTE SAHUC
1. Cartier watch, €33,300, Cartier, Kohlmarkt 1, 1010 Vienna, +43 (0)1 5332 2460, cartier.com 2. Hermès Brazil Bandhini silk scarf, €1,550, Hermès, Graben 22, 1010 Vienna, +43 (0)1 532 5656, hermes.com
globalblue.com
3. Burberry coat, €2,495, Burberry, Kohlmarkt 2, Vienna 1010, +43 (0)1 532 2820, burberry.com
4. Bally shoes, €450, Bally, Graben 12, 1010 Vienna, +43 (0)1 513 0550, bally.com
26 | P RO D U C T S
CAFÉ AU LAIT
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1. Gucci Made to Measure perfume, price on request, Gucci, Kohlmarkt 5, 1010 Vienna, +43 (0)1 532 4088, gucci.com
3. Hugo Boss Saharan bag, €699, Hugo Boss, Kärntner Strasse 20, 1010 Vienna, +43 (0)1 512 1161, hugoboss.com
2. Ermenegildo Zegna cardigan, €930, Ermenegildo Zegna, Kohlmarkt 8-10, 1010 Vienna, +43 (0)1 512 0979, zegna.com
Save up to 15% by shopping tax free, see page 45
4. Montblanc Meisterstück Selection wallet, €450, Montblanc, Graben 15, 1010 Vienna, +43 (0)1 532 3330, montblanc.com
PHOTO: (1) SandrO Sciacca
Soft tones of honey, caramel and tofee bring European elegance to summer dressing
S H O P | 27
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5. Benetton jacket, €159, Benetton, Mariahilferstrasse 31, Vienna, +43 (0)1 585 1163, benetton.com
6. Swarovski earphones, €69, Swarovski, Kärntner Strasse 8, 1010 Vienna, +43 (0)1 512 903233, swarovski.com
7. Omega 1941 Milestone watch, €13,730, Omega, Stock-im-Eisen-Platz 3, 1010 Vienna, +43 (0)1 512 0960, omegawatches.com 8. Church’s Consul shoes, €550, Schuhmann, Palais Ferstel, Herrengasse 14, 1010 Vienna, +43 (0)1 535 4753, church-footwear.com
globalblue.com
28 | N E W S
Shop Window
DESIGNER DELIGHTS Song brings some of the most cutting-edge names in fashion to Vienna. The elegant, modern store, which can be found on the city’s Praterstrasse, has a long-held reputation in Vienna for pioneering exciting new fashion talent and the boutique’s ofering has grown to include furniture and an exhibition space alongside its collections of womenswear and Save up to 15% by shopping tax free, see page 45
menswear. Expect the latest designs from brands including Christopher Kane and Dries Van Noten as well as home accessories from Parisian brand Astier de Villatte. Song now also stocks Delvaux, the prestigious Belgian brand known for its exquisite leather goods and accessories. After you’ve kitted yourself out, be sure to check out Song’s exhibition space, which showcases the work of local creatives. irs Song, Praterstrasse 11-13, 1020 Vienna, +43 (0)1 532 2858, song.at
As a licensed travel agency we can coordinate and organise your flight in business or private jets to any destination in the world, particularly those that are not served directly by scheduled flights or that would involve several timeconsuming connecting flights. Vienna Aircraft Handling GmbH Objekt 140, Steinriegelweg 1300 Vienna Airport Tel.:+43-1-7007-22204, 22345 Fax:+43-1-7007-22464, 28313 vah@viennaairport.com www.viennaaircrafthandling.com
30 | N E W S
GOOD SPORT
PHOTO: ATELIER OLSCHINSKY
Embracing a theme which became one of the key ideas of the season, Salvatore Ferragamo’s latest menswear collection strikes a neat balance between sporting infuences and sharp tailoring. Creative director Massimiliano Giornetti was inspired, he says, by the energy of sporting stars, and marries this energy with the label’s traditional tailored lines. Sweaters and jackets are emblazoned with huge numbers and the term three-piece suit takes on a new meaning, with jacket, trousers and fne-knit sweater all perfectly co-ordinated. This is a refned take on what is sure to be a lasting trend. hl Salvatore Ferragamo, Kohlmarkt 7, 1010 Vienna, +43 (0)1 535 2814, ferragamo.com * for map go to page 44
In brief: — The Raw artisan wine fair comes to Austria for the frst time this year. On 15 June, Vienna hosts Raw, which showcases the work of around 50 growers and coincides with VieVinum, Austria’s biannual international wine exhibition. rawfair.com
Save up to 15% by shopping tax free, see page 45
TRADITIONAL FANTASY Combining Austrian tradition with fashion fantasy, Susanne Bisovsky’s clothes are as unique as they are intricate. Bisovsky designs bespoke pieces as well as a ready-to-wear collection in her Vienna studio and her work is inspired by a host of infuences, from Frida Kahlo to Russian dolls. Continuing the tradition of Austrian craftsmanship, many of Bisovsky’s pieces feature intricate beadwork and embellishment as well as sumptuous fabrics. irs Susanne Bisovsky, Seidengasse 13, 1070 Vienna, +43 (0)699 1117 6755, bisovsky.com
S H O P | 31
SHOP THE WORLD
a romantic gift, this exquisite platinum and diamond threebanded ring would melt the stoniest heart. irs Cartier, Kohlmarkt 1, 1010 Vienna, +43 (0)1 5332 2460, cartier.com * for map go to page 44
PHOTO: HERTHA HURNAUS
Cartier has long since been associated with romantic jewellery. Some of the most famous couples in history, such as Liz Taylor and Richard Burton, have demonstrated their love via Cartier jewellery and the brand’s Love bracelet has become a modern icon. The Parisian brand’s new ring collection promises to continue that tradition. This quartet of diamond rings can each be worn as a wedding band or a piece of evening jewellery and the highlight is most defnitely the Trinity Ruban. Given as
PHOTO: AMÉLIE GARREAU © CARTIER
SAY IT WITH DIAMONDS
INTRIGUE AT INKED Vienna is a city flled with exciting and avantgarde boutiques, but relative newcomer Inked may be the most experimental yet, ofering a range of quirky and more established designers that are rarely gathered together in one place. Avant-garde sentiments globalblue.com
aren’t embraced just for the sake of it, however. Under the careful curation of Nicole Doleh, household names such as Isabel Marant sit happily alongside younger labels that include APC and Acne. A sophisticated, casual and subtly sensual aesthetic unites the whole range. hl Inked, Bauernmarkt 15-16, 1010 Vienna, +43 (0)1 533 7788, inked.at * for map go to page 44
Using our wealth of insider knowledge, we have created a smartphone app to help you to plan your trips. The app gives information on 45 cities in 22 countries – thousands of stores are listed and located on maps, with full contact details and a description of what each store sells. Our maps guide you right to the store, step-by-step, from your current location and can also be downloaded for offine use. If you’re looking for something specifc, or a particular brand, use our search option to locate it – you can even create your own itinerary. The app is available in Chinese, English and Russian, and includes a Tax Refund Calculator to tell you how much you’ll save on every purchase. There are also instructions on how to use Currency Choice, our service that allows you to pay in your home currency. globalblue.com
Download the Global Blue guide from the App Store or Play Store
32 | F E AT U R E S
S H O P | 33
From heritage brands to modern innovators, Austria’s jewellery labels continue to shine out, reports Isabella Redmond Styles
DAZZLING THROUGH THE AGES The salons of Paris might be the frst port of call for the international jewellery connoisseur, but Austria also has a rich history of jewellery production, with an international standing that rivals that of the fashion cities of the world. The country’s rich and diverse history of jewellery making continues to push the boundaries of design and style, marrying contemporary panache with historical legacy. Swarovski, founded in 1895 by Daniel Swarovski, is arguably the best-known of all Austrian jewellery brands. The house revolutionised the jewellery industry when Daniel Swarovski invented the frst machine for cutting and polishing crystal. The technique made his stones so brilliant, perfectly cut and faceted, that they were taken up by the fnest fashion houses, including Chanel and Dior. In 2014, the brand is more successful than ever, with boutiques across the world. It has reinvented itself as a fashion collaborator whose high-octane sparkle is found in collections from the most cutting-edge international designers, from Gucci and Yves Saint Laurent to Christopher Kane and Roksanda Ilincic. Swarovski pieces are still created at the brand’s original home, Wattens, Austria, where visitors can discover Swarovski’s Kristallwelten
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The future of Austrian jewellery looks as sparkling as its past
(Crystal World): an experience that includes unique crystal-themed art exhibitions, mazes and landscapes. FreyWille is another instantly recognisable jeweller, known for distinctive enamel pieces. The company was founded in 1951 in Vienna and still produces its jewellery in limited quantities at its original Vienna address, to ensure the highest standards of production FreyWille’s current signature style was developed in the 1980s by a team of designers, goldsmiths and enamelling experts led by Simone Grünberger-Wille. The company, run by Grünberger-Wille and her husband Friedrich Wille, is still 100% privately owned and continues to push the boundaries in terms of aesthetics; the label’s designers aren’t afraid to embrace vivid, painterly colour palettes, bold patterns and arresting textures. Although it’s a relatively young jewellery brand by Austrian standards, FreyWille is devoted to its craft.
The company uses a unique and complex process to create its fre enamelling and the application of the enamel takes an arduous 80 to 100 steps to guarantee a fawless fnish. Testament to the brand’s skill is the showstopping Lumière des Diamants bangle. This limited-edition bracelet took several years to create and is adorned with 96 diamonds and made of 18-carat pure gold – only a few examples are available worldwide. AE Köchert is one of Austria’s most important heritage jewellers, while Halder, another royal favourite, founded in the same year as Swarovski, began by creating hunting jewellery for the Austrian Emperor and other noble families of the day. Halder’s jewellery is still handmade in the company’s workshop in Vienna, maintaining the excellence that caught the Emperor’s eye over a century ago. The current owner, Katharina Sturzeis, has embraced Halder’s illustrious sporting heritage
Previous page: gold being applied to the FreyWille Luna Piena Paradise pendant Above (from lef): Halder store, circa 1930s; Halder bracelets spring/summer 2014
S H O P | 35
to produce modern designs that pay tribute to the brand’s history while also attracting a modern clientele. Simple but elegant gold and silver bracelets, modelled on a horse’s bit, epitomise Halder’s efortlessly elegant style. The Schullin boutique is located on Vienna’s Kohlmarket, in the city’s fne jewellery district. Founder Herbert Schullin is mindful of his country’s lengthy jewellery tradition and also of its future. Schullin works with young designers from the Universität für angewandte Kunst Wien, Vienna’s university of applied arts, to create distinctive, contemporary designs. The many accolades that Schullin has received, including the Austrian state prize for fne jewellery, a Diamonds International Award, and an honourable mention in the Red Dot competition, are testament to the jeweller’s success at what he describes as combining ‘the art of design with the art of craftsmanship’.
Schullin’s beautiful fagship store in Vienna, designed by famous Austrian architect Hans Hollein, refects the brand’s commitment to exemplary craftsmanship and contemporary design. It is thanks to jewellers such as these that Austria’s long and noble history of jewellery production continues. Not only are many of the country’s historic jewellery brands, including Swarovski and Halder, still producing covetable collections and promoting Austrian craftsmanship worldwide, but younger companies, such as Schullin and FreyWille, are also embracing tradition while simultaneously bringing new skills and expertise to this legacy. The future of Austrian jewellery looks as sparkling as its past swarovski.com, frey-wille.com, koechert.com, halder.at, schullin.com
Above (clockwise from lef): Schullin spring/summer 2014; Frey Wille Limited Edition Lumière des Diamants bangle; Schullin spring/summer 2014
36 | E X P E R I E N C E
AheAd of the crowd Vienna’s most on-trend venues ofer creative concepts, striking interior design and experimental menus. Verity Hogan follows the trendsetters to some of the city’s best
Vienna is a city synonymous with high art and culture. Its historic architecture, palaces, museums and theatres are world renowned and have given the city a prestigious reputation. However, this is just one side of a surprisingly modern and vibrant city; the frst district is a bastion of tradition but Vienna’s outer districts ofer a more trend-conscious, contemporary experience. From the Naschmarkt, where locals go to eat, and the 19th district with its well-developed wine culture to the bohemian and creative seventh district, an array of trend-led venues awaits discovery. The city’s most desirable locations combine cutting-edge design with experimental food and drink menus, attracting an efortlessly stylish clientele. globalblue.com
S H O P | 37
photo: RichaRd.tanzeR@RichaRdtanzeR.com
P u F F, dI e B a r Puf attracts attention for its standout décor as well as its top-quality highballs. The bar ofers all the classic highball combinations alongside new inventions: the London Buck is a refreshing mix of gin, lemon and ginger, while Têtea-Tête ofers a refreshing combination of elderfower, Cointreau and lemon. Puf’s interior is equally worthy of note. The bar is raised to allow the expert bar staf to perform to the crowd, while avant-garde design studio Walking Chair has illuminated the all-black space with Led light fxtures that change colour and alter the mood throughout the evening. Puf, Die Bar, Girardigasse 10, 1060 Vienna, +43 (0)1 581 0931, puf-bar.at
38 | E X P E R I E N C E
R A’ m i e N taking its interior décor inspiration from a Chinese restaurant, but managing to stay just the right side of kitsch, Ra’mien bar and restaurant has become one of Vienna’s most popular drinking dens. the food menu features an array of diferent Asian cuisines, taking elements from thai, Japanese, Chinese and Vietnamese culinary traditions to produce a menu dominated by noodle soups and rice. Downstairs, the basement bar ofers a wealth of hidden corners and pillows for reclining, while patrons can be assured of a great night thanks to regular performances by internationally famed DJs. Ra’mien, Gumpendorferstrasse 9, 1060 Vienna, +43 (0)1 585 4798, ramien.at
Nemtoi the design of this chic bar and restaurant, named after glass artist ioan Nemtoi, always invites comment, due to its glass room dividers, which are emblazoned with red fames and rise from foor to ceiling. the restaurant menu is produce-driven and depends on seasonal ingredients; Austrian specialities share the menu with dishes with a more international globalblue.com
feel. typical dishes include fried pike-perch with pumpkin puree and radish, and fllet of wild boar with red cabbage and dumplings. Be sure to end your meal with the Ps i love You cocktail with its sweet mix of amaretto, Kahlua, and Baileys. Nemtoi, the levante Parliament, Auerspergstrasse 9, 1080 Vienna, +43 (0)1 228280, thelevante.com
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D o t s e x P e R i m e N tA l s u s h i Despite its convenient city centre location, Dots experimental sushi is one of Vienna’s least conventional restaurants. its interior décor is striking: its lounge-like atmosphere has nightclub undertones that come to the fore after dark, while its all-white back room, which features candelabras and Philippe starck louis Ghost chairs, provides an efective contrast. the restaurant’s sushi selection is equally unusual: as well as traditional favourites, the menu also includes experimental options such as the marilyn monroll with saké tempura, avocado and a light chilli sauce, and the Alaska Roll, made from salmon, avocado and cream cheese. Dots Experimental Sushi, mariahilferstrasse 103, 1060 Vienna, +43 (0)1 920 9980, dots-lounge.com
motto A m Fluss motto am Fluss, which foats on the Danube canal, has built a reputation as a place to see and be seen. its glass structure boasts two foors, one housing a gourmet restaurant and the other containing a more relaxed café serving light snacks and patisserie. the restaurant interior’s vintage aesthetic, which contrasts with its contemporary exterior, takes
inspiration from 1950s Venice with traditional furnishings and a monochrome tiled foor. organic produce is central to the menu; the restaurant bakes its own bread and serves the frst organic beer to be produced in Austria. Motto am Fluss, schwedenplatz 2, Franz Josefs Kai, 1010 Vienna, +43 (0)1 252 5510, motto.at/mottoamfuss
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Guide
ILLUSTRATION: LYNDON HAYES
Navigating an unfamiliar city is never easy. Global Blue ofers you the most comprehensive shopping maps, helping you fnd your way around Vienna with useful hints and insider information about what to see, do and buy. For more detailed guides, go to globalblue.com/vienna or pick up one of our bespoke shopping maps from your concierge.
globalblue.com
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Translations РусскИй ПеРевод 32: Dazzling Through The Ages
Исконный Блеск От легендарных брендов до современных дизайнеров – австрийские марки ювелирных украшений не перестают сверкать, рассказывает Изабелла Редмонд Стайлз Возможно, ценители роскошных драгоценностей и считают своей главной меккой Париж, однако они забывают о том, что Австрия также славится богатой историей производства ювелирных украшений и может с легкостью потягаться в этом с любой из мировых столиц моды. Богатая и разнообразная история производства украшений продолжает расширять границы дизайна, сочетая современный стиль и историческое наследие. Марка Swarovski, основанная в 1895 году Даниэлем Сваровски, вероятно одна из самых известных в Австрии и не только. Компания совершила значительный прорыв в ювелирной индустрии, когда Даниэль Сваровски изобрел первый станок для обработки и полировки хрусталя. Благодаря изобретенной им технике камни становились настолько сверкающими, а их грани настолько совершенными, что многие дома моды, включая Chanel и Dior, принялись использовать их в своих коллекциях. В 2014 году бренд стал популярным как никогда и открыл собственные бутики по всему миру. Роскошные камни Swarovski появились в коллекциях самых знаменитых мировых дизайнеров, от Gucci и Yves Saint Laurent до Christopher Kane и Roksanda Ilincic. Производство компании по-прежнему находится на территории австрийской коммуны Ваттенс, где посетители могут globalblue.com
посетить фирменную выставку Kristallwelten (Хрустальный мир) с уникальными тематическими экспозициями, лабиринтами и ландшафтными сооружениями. Еще один прекрасно узнаваемый австрийский бренд – FreyWille, знаменитый своими украшениями из эмали. Компания была основана в 1951 году в Вене и с тех пор создает великолепные ювелирные украшения, выходящие ограниченным тиражом, чтобы не нарушить высочайших стандартов производства. Фирменный стиль FreyWille был разработан в 1980 году командой талантливых дизайнеров, ювелиров и специалистов по эмали под руководством Симоны Грюнбергер-Вилле. Компания, которой управляет Симона Грюнбергер-Вилле и ее муж Фредерик Вилле, на 100% является их собственностью, благодаря чему мы можем наблюдать постоянное совершенствование с точки зрения эстетики. Дизайнеры бренда не боятся воплощать в жизнь яркую и живую палитру красок, смелые узоры и невероятные текстуры. Не смотря на то, что этот ювелирный бренд достаточно молод по австрийским стандартам, это не мешает его дизайнерам быть полностью преданными делу. FreyWille использует уникальную и невероятно сложную методику создания эмалированных украшений. Весь процесс может включать от 80 до 100 этапов, гарантирующих превосходные результаты. Ярким примером мастерской работы бренда стал сногсшибательный браслет Lumière des Diamants. Это украшение вышло ограниченным тиражом и на его производство ушло несколько лет. Браслет выполнен из чистейшего 18-каратного золота и украшен 96 бриллиантами – всего в мире доступно лишь несколько его экземплèров. AE Köchert – èвлèетсè, вероèтно, одним из самых значимых австрийских брендов ювелирных украшений, а марка
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Halder даже завоевала снисходительность королевского двора. Основаннаè в том же году, что и Swarovski, компаниè Halder начала свое существование с созданиè драгоценных украшений длè королевской охоты, снискав доверие императора Австрии и всех членов почтенного семейства. Украшениè Halder все еще выпускаютсè в фирменной мастерской компании в Вене и соответствуют высочайшим стандартам ювелирного мастерства, получившего высокую императорскую оценку более ста лет назад. Сегоднèшнему владельцу марки Катарине Штурцайс удаетсè умело сочетать богатое историческое наследие бренда с современными модными тенденциèми, делаè изделиè бренда привлекательными длè довольно широкой публики. Простые, но элегантные браслеты из серебра и золота олицетворèют непринужденный и элегантный стиль Halder. Бутик Schullin расположен в одном из лучших районов Вены на улице Kohlmarket. Его основатель Герберт Шуллин хорошо осведомлен о глубоких ювелирных традициèх Австрии. Шуллин тесно сотрудничает с молодыми дизайнерами из Венского университета прикладных искусств «Universität für angewandte Kunst Wien», создаваè современные и оригинальные украшениè. Многочисленные награды, полученные Шуллином, включаè Национальную премию Австрии за лучшую ювелирную работу, приз Diamonds International Award и номинацию в конкурсе Red Dot, лишний раз доказывают успех ювелира, заключающийсè по его словам в «мастерской комбинации дизайнерского и ремесленнического искусства». Роскошный флагманский магазин Шуллина в Вене, спроектированный известным австрийским архитектором Гансом Голлейном, отражает приверженность бренда к образцовому мастерству и современному дизайну. Благодарè таким мастерам многолетние ювелирные традиции Австрии продолжают процветать. Однако не только знатные и легендарные австрийские бренды, наподобие Swarovski и Halder, выпускают стильные коллекции и делают мировую рекламу
австрийскому мастерству, – множество более молодых компаний, таких как Schullin и FreyWille, также бережно хранèт традиции, обогащаè при этом индустрию новыми и инновационными методиками. Так что, будущее австрийской ювелирной индустрии также ослепительно, как и ее прошлое. swarovski.com, frey-wille.com, koechert.com, halder.at, schullin.com 45 : When You Shop The World, Shop Tax Free
совершая покупки по всему миру, совершайте их с tax free Услуги Global Blue Tax Free Shopping позволèт вам сэкономить на покупках, совершенных в около 270,000 магазинах, расположенных в самых лучших шоппинг районах мира. Так почему бы не присоединитьсè к 26 миллионам путешественников, совершающих покупки tax free с Global Blue каждый год? Просто найдите голубую звезду или спросите о Global Blue и следуйте нашим несложным инструкциèм. 1. в магазине Где бы вы ни совершали покупки, попросите tax free форму Global Blue. 2. При выезде Возвращаèсь домой, в пункте отправлениè, пройдите к таможне длè того, чтобы заверить ваши чеки длè получениè возврата в одном из наших пунктов. контакты: taxfree@globalblue.com +421 232 111 111 Потратьте минимум €75.01 и сэкономьте до 15% на стоимости покупок. Пожалуйста, примите к сведению, что конечнаè сумма возврата составит сумму налога (VAT) минус административнаè комиссиè. 美文翻译
32: Dazzling Through The Ages 跨越时空的璀璨 从传统老品牌到当代革新者，奥地利珠宝始终耀眼 璀璨，Isabella Redmond Styles报道
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巴黎的沙龙或许是国际珠宝收藏家们拜访的首站， 然而奥地利同样也有着绚烂悠久的珠宝制造史，并 在国际舞台上与其他潮流之都分庭抗礼。该国丰富 多元的珠宝制作史仍在延续，并不断挑战设计与风 格的界限，将摩登格调与历史遗产完美嫁接。 由 D a n i e l S w a r o v s k i 创 立于 1 8 9 5 年 的 Swa rovsk i ，堪称最知名的奥地利珠宝品牌。当 Daniel Swarovski发明了第一台水晶切割与抛光机 后，他的品牌彻底颠覆了传统珠宝行业。这项技术使 得水晶更为光芒闪耀、切工与雕刻面更臻于完美， 以至于包括 Chanel与Dior在内的品牌都纷纷向其 采购。在2014 年，Swarovski品牌获得了超越以往 的成功，在全世界范围内都开设了精品店。品牌还成 功将自己塑造为时尚界的最佳同盟，从Gucci、Yves Saint Laurent到Christopher Kane与Roksanda Ilincic 等国际最前沿的设计师作品中，都可见其产 品绽放的炫目光芒。Swarovski 的产品如今仍在发 源地，奥地利的Wattens 进行加工制造，游客可以 前往那里探索Swarovski的Kristallwelten（水晶世 界）：一场以水晶主题艺术展、迷宫与景观共同构成 的、充满实验性的难忘体验。 素以别致珐琅饰品而著称的FreyWille，是另一 个人们即刻就会辨认出的珠宝品牌。公司于1951年 成立于维也纳，至今仍在其维也纳原址限量生产珠 宝，以确保产品达到最高生产标准。FreyWille现下 的招牌系列，是由Simone Grünberger -Wille 率领 设计师、金匠与珐琅专家，在1980 年设计而成的。 这家由Grünberger -Wille 与她的丈夫Friedrich Wille 共同管理的公司，至今仍为100 %私有，并不 断在美学上挑战传统边界；品牌设计师从不惧怕使 用鲜艳的、油画般的配色，大胆的图案与新奇的纹 理。虽然以奥地利标准而言，这是一个相对年轻的 珠宝品牌，但FreyWille对于卓越工艺的追求毫不松 懈。公司采用独特且复杂的技术来实现明火珐琅工 艺，全程需要经过 80 到100 个步骤，以确保珐琅成 品完美无瑕。品牌的Lumière des Diamants手镯 是品牌高超工艺的最佳见证。这款限量版手链花费 数年设计而成，其上镶嵌96 颗钻石，并以18K金锻 造——其在全世界范围内都属罕见珍品。 A E K ö c h e r t 是奥 地 利 最 重要 的 传 统 珠 宝 商之一，而另一个王 室最爱的品牌 H a lder，则与 Swarovski于同年成立，以为奥地利皇帝与其他贵族 家庭打造狩猎珠宝起家。Halder品牌的珠宝，如今 仍在公司位于维也纳的车间中打造而成，以保持其 在一个世纪前让帝王为之动容的超绝工艺。品牌目 前的所有者Katharina Sturzeis，延续Halder的运 动传统，制造出既向品牌历史遗产致敬、同时吸引当 代顾客的摩登设计作品。在简约优雅的金、银手镯 上，镶嵌以马的局部，就是Halder不造作优雅风格 的最佳体现。 globalblue.com
Schu l l in 的店铺位于维也纳城中高级珠宝区 内的Kohlmarket。创始人Herbert Schullin 谨记 本国悠长的珠宝制造传统，同时也不忘展 望其 将 来。 Schullin与来自Universität für angewandte Kunst Wien，即艺术维也纳应用艺术大学的年轻 设计师们合作，共同推出新颖独特的摩登风格设 计。在Schullin荣膺的众多荣誉中，包括奥地利高级 珠宝国家奖，国际钻石奖，还有荣耀的红点奖提名， 这些都是如这位珠宝商所述，其成功将“设计的艺 术与工艺的艺术”相结合的佐证。Schullin 赏心悦 目的旗舰店位于维也纳，由奥地利著名建筑师Hans Hollein设计，体现了品牌对模范工艺与摩登设计的 忠实承诺。 正是 这 些珠 宝品牌，让奥 地 利悠 远、荣 耀 的 珠宝制造史得以继续谱写。不仅只有 Swarovski与 Halder 等传统珠宝品牌在奉献着一件件让人垂涎 的作品，从而向世界推广奥地利珠宝，Schullin 与 FreyWille 等年轻品牌，也在拥抱传统的同时，为这 份宝贵遗产引入最新技术与工艺。奥地利珠宝业的 未来，将如同其过往一样熠熠生辉。
swarovski.com, frey-wille.com, koechert.com, halder.at, schullin.com 45: When You Shop The World, Shop Tax Free 畅购全球，尊享退税 当您 在 全 球 顶 级 购物区中的 2 7 万多家商店消费 时，环球蓝联（Global Blue）购物退税服务（Tax Free Shopping）为您节约购物开销。 每年有两千六百多万名游客通过环球蓝联（Global B lue）获得购物退 税，您怎能错 过？您要 做的只 是寻找蓝星标志或者问询商家是否提供环球蓝联 （Global Blue）服务，然后遵循我们简单的退税 过程： 1. 消费购物 无 论 您 在 哪 里消 费，请 索要 环 球 蓝 联 退 税 表 格 (Global Blue Tax Free Form），并记得保存小票。 2. 申请退税 当您准备回家时，您需要先去出发城市的海关柜台请 他们在您的退税表格上盖章，然后再到我们的客服 柜台领取您的退税款。 联系方式： taxfree@globalblue.com +421 232 111 111 最低消费€75.01并且节约高达购买价格15%的税。请 注意：最终退款将包含增值税总额，但是要扣除管 理手续费。若选择即时现金退税，部分退税点将以退 税表格为单位收取一定数额的手续费。
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ترجمة باللغة العرب ّية Dazzling Through The Ages: 32
أسمء لمعة عب العصور
الختصة بالجوهرات ،العريقة والبتكرة العلمات التجاريّة النمساويّة ّ العصيّة منها ،أسمء ل زالت تلمع ،تقرير Isabella Redmond Styles
قد تكون صالونات باريس الحطّة الول لحبّي الجوهرات حول العال لكن تتمتّع النمسا أيضاً بتاريخ عريق ف صياغة الجوهرات وبشهرة عاليّة تنافس مدن الوضة ف العال .ما زال تاريخ البلد الغني والتن ّوع يوسع آفاق التصميم والسلوب من خلل دمج ف صياغة الجوهرات ّ الحيويّة العصيّة بالرث التاريخي .قد تكون Swarovskiالتي ّأسسها Daniel Swarovskiسنة 1895العلمة الشهر من بي الختصة بالجوهرات .أحدث الدار ثور ًة ف العلمات التجاريّة النمساويّة ّ عال الجوهرات عندما ابتكر Daniel Swarovskiأ ّول آلة لتقطيع الكريستال وتلميعه .بفضل هذه التقنيّة ،باتت أحجاره فائقة اللّمعان ومقطّعة بإتقان ومتعدّدة الوجه فاستخدمتها أرقى دور الزياء با فيها Chanelو .Diorوصلت العلمة إل ذروة نجاحها سنة 2014 ولديها محلت ف أرجاء العال .بالتال ،أثبتت وجودها مجدّدا ً كمساهمة ف مجال الزياء إذ تدخل لعتها الباهرة ف مجموعات أكث الص ّممي العاليّي ابتكارا ً أمثال Gucciو Yves Saint LaurenوChristopher Kaneو .Roksanda Ilincicما زالت قطع Swarovski تُصنع ف مق ّر العلمة الرئيس ف Wattensالنمسا ،حيث يكن الز ّوار استكشاف عال الكريستال Kristallweltenلدى Swarovski؛ وتشمل التجربة معارض فنيّة ومم ّرات ومساحات فريدة من نوعها تتمحور حول الكريستال. من صائغي الجوهرات الشهورين أيضاً FreyWilleالعروف تأسست الشكة ف فيينا سنة 1951ول بقطعه الميّزة الطليّة باليناّ . تزال تبتكر مجوهرات بكميّة محدودة ف مق ّرها الصل ف فيي ّنا .لضمن أعل معايي النتاج ،ت ّم تطوير أسلوب FreyWilleالحال ف الثمنينات من قبل فريق من الص ّممي وصائغي الذهب وخباء الينا بقيادة .Simone Grünberger-Willeتدير هذه الخية وزوجها Friedrich Willeالشكة التي ل تزال ملك العائلة بالكامل وتستم ّر برفع معايي الجمليّة؛ ل يتدّد مص ّممو العلمة باستخدام ألوان حيويّة مميّزة ونقوش جريئة وأقمشة أخّاذة .عل الرغم من اعتبار FreyWilleعلمة يافعة نسبيّاً بحسب العايي النمساويّة ،تك ّرس نفسها لحرفتها .تعتمد الشكة عمليّة معقّدة فريدة من نوعها لتبتكر طريقتها للطلء الناري ويتطلّب طلء الينا ما بي 80و 100خطوة دقيقة لضمن نتيجة خالية من الشوائب. وأكب برهان عل مهارة العلمة التجاريّة هو سوار Lumière des .Diamantsاستغرق ابتكار هذا السوار الحدود الكميّة سنوات وصنع من الذهب الصاف 18 رصع بـ 96حجرا ً من الاس ُ عديدة وقد ّ قراطاً – ل يوجد إل البعض منه حول العال. AE Köchertهو أحد صائغي الجوهرات العريقي ف النمسا، ف حي يُعتب Halderمن السمء الفضّ لة لدى العائلة الالكة وقد أُ ّسس ف العام نفسه كـ Swarovskiوبدأ بابتكار مجوهرات مميّزة للمباطور النمساوي وغيه من الس النبيلة ف تلك الحقبة .ما زالت مجوهرات Halderتصنع يدويّاً ف مشغل الشكة ف فيينا وتحافظ عل التميّز الذي لفت نظر المباطور منذ قرنٍ تقريباً .اتّبعت الالكة الراهنة
Katharina Sturzeisإرث Halderالميّز لتبتكر تصاميم عصيّة تحاك تاريخ العلمة التجاريّة وتجذب الزبون العاص ف الوقت عينه .وتختص الساور الذهبيّة والفضيّة النيقة الص ّممة عل شكل لجام، أسلوب Halderالنيق بامتياز. محل ،Schullinفيقع ف شارع Kohlmarketف فيينا، أ ّما ّ الؤسس Herbert Schullin ف منطقة الجوهرات الراقية .يدرك ّ تاما ً أهميّة تراث بلده العريق بالجوهرات ومستقبله .يعمل Schullin مع مص ّممي يافعي من جامعة الفنون التطبيقيّة ف فيينا ليبتكر تصاميم عصيّة مميّزة .تشكّل الجوائز الكثية التي حازها ومنها جائزة النمسا للمجوهرات الراقية وجائزة Diamonds International Awardوتنويه ف مباراة ،Red Dotخي دليل عل نجاحه ف ما يصفه بزج “ف ّن التصميم بفن الحرفيّة” .يعكس متجر Schullin الرئيس الجميل ف فيي ّنا ،من تصميم الهندس النمساوي الشهي Hans ،Holleinالتزام العلمة التجاريّة بالحرفيّة الثاليّة والتصميم العصي. بفضل هكذا مص ّممي ،ما زالت النمسا تن ّمي تاريخها الطويل الراقي ف صياغة الجوهرات .ل تستم ّر الكثي من العلمات العريقة ف مجال الجوهرات با فيها Swarovskiو Halderبابتكار مجموعات رائعة وترويج الحرفية النمساويّة حول العال فحسب ،بل تتب ّنى الشكات الحدث مثل Scullinو FreyWilleالتاث وف الوقت عينه تط ّعمه بالهارات والخبة الجديدة .لذا يبدو مستقبل الجوهرات النمساويّة لمعاً تاماً كمضيها. ،swarovski.com ،frey-wille.com koechert.com ،halder.at ،schullin.com
When You Shop The World, Shop Tax Free: 45
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متجر ف أبرز مناطق التس ّوق حول العال. فل َم ل تنض ّم إل الـ 26مليون مسافر الذين يتس ّوقون من دون دفع كل سنة؟ ما عليك إل الضيبة من خلل غلوبل بلو ّ Global Blue أن تبحث عن النجمة الزرقاء أو تسأل عن غلوبل بلو Global Blue وتتبع خطواتنا السهلة. .1تس ّوق الخاص بغلوبل بلو أينم تس ّوقت ،أطلب الحصول عل طلب استداد الضيبة ّ Global Blueوتذكّر أن تحتفظ باليصالت. .2أطلب ف طريق العودة إل وطنك ،أقصد مكتب الجمرك عند نقطة الغادرة لتتم الصادقة عل إيصالتك ومن ث ّم اقبض الستداد من أحد مكاتب خدمة الخاصة بنا. الزبائن ّ للتّصال: taxfree@globalblue.com +421 232 111 111
أنفق ح ّدا ً أدن قدره €75.01وادّخر حتّى 15%من ثن مشتياتك. يشمل مبلغ الستداد النهائ الذي ستحصل عليه مجموع الضيبة عل القيمة الضافة ناقص رسم إداري . .ف بعض نقاط الستداد ،يُفرض رسم إضاف محدّد عل كل طلب استداد ضيبة ف حال رغبت بالحصول عل استداد فوري نقدي.
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Souvenir
TOP TABLE The Austrian ceramic artisans at Feinedinge specialise in porcelain homeware creations. Every piece is handmade at their studio in Vienna, with careful attention to detail. The Alice collection is an elegant tea and dining service; tinted Limoges porcelain is moulded into gently fanned grooves, to achieve a beautifully tactile fnish with a subtle sheen. The pieces come in an array of pretty, pastel Save up to 15% by shopping tax free, see page 45
colours, with teapot, sugar jar and butter dish lids reminiscent of piped fondant peaks. The softly muted shades are designed to complement each other, so you can customise a collection to suit your taste. We love the simplicity of this cream, charcoal and grey-blue combination. Tableware this delightful makes every dining experience feel like an occasion. gl Feinedinge Alice tableware, from â‚Ź30, Feinedinge, Krongasse 20, 1050 Vienna, +43 (0)699 1010 0177, feinedinge.at
Sir Anthony K채rntner Str. 21-23 1010 Wien Tel +43 1 512 68 35 31 www.siranthony.com