brain storming

Market research

SECONDARY RESEARCH:

A secondary reserach was conducted where several reserach papaers and forecasting sites were referred to get an idea about what the technique used and to learn what the market requires.

The following points were derived from the study. • Stay at home restriction have blurred the lines between lounge and day wear presenting us with whole new possibilities of expanding, developing and amalgamating the categories. • Usage of sustainable and natural materials, low impact dyes due to rising evironmental awareness • More importance to comfort by using easy, breathable silhouettes, elasticated waists, drawstrings, oversized shirts, tops , etc along with practical features like pockets, built in ties can be incorporated. • Bring in handmade and artisanal techniques to add value to the fabric. • Usage of a natural colour palatte. Using dyes derived naturally from botanicals, garden and food wastes etc. • Take inspiration from exotic expeditions for a vacation themed lounge wear using botanicals and floral prints. Creating a cross over between day wear and lounge wear. • Create timeless peices keeping longevity in mind. Prioritise transitional and timesless peices made using durable and sustainable materials. • Juxtapose utility peices with floral and eco imprints for a feminine take.

Colour research

The colours chosen for both the collection were inspired from nature. This was done so that the wearer not only feel the comfort of sustainable clothing through the designs and materials but aslo through sight. The colour palettes were deliberately chosen in such a way that the wearer would feel closer to nature while wearing the ensembles. For the first collections the colours included earthy tones and shades while the second collections was all about vibrant and vivid colours. For Earthy Imprints since the concept chosen was eco printing the colour palette was restricted to different shdes of brown and yellows. We did manage to extract some oranges and greens to add in some vibrancy to each peice. For handmade blooms since we planned on hand painting the designs on the fabric, the colours chosen were already existing natural dyes which were vibrant shades of reds, yellows, blues, browns and greens. Shades of the primary colours were modified into tones and tints for shading and filling puposes.