Market research SECONDARY RESEARCH: Trend
A secondary reserach was conducted where several reserach papaers and forecasting sites were referred to get an idea about what the technique used and to learn what the market requires. The following points were derived from the study. • Stay at home restriction have blurred the lines between lounge and day wear presenting us with whole new possibilities of expanding, developing and amalgamating the categories. • Usage of sustainable and natural materials, low impact dyes due to rising evironmental awareness • More importance to comfort by using easy, breathable silhouettes, elasticated waists, drawstrings, oversized shirts, tops , etc along with practical features like pockets, built in ties can be incorporated.
• Usage of a natural colour palatte. Using dyes derived naturally from botanicals, garden and food wastes etc. • Take inspiration from exotic expeditions for a vacation themed lounge wear using botanicals and floral prints. Creating a cross over between day wear and lounge wear. • Create timeless peices keeping longevity in mind. Prioritise transitional and timesless peices made using durable and sustainable materials. • Juxtapose utility peices with floral and eco imprints for a feminine take.
• Bring in handmade and artisanal techniques to add value to the fabric.
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