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HOW TO MARKET YOURSELF TO EMPLOYERS
LinkedIn LinkedIn101: 101: How to Optimise Your Profile Time to step up your LinkedIn game and attract more recruiters to your page.
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t is no secret that LinkedIn is now one of the primary means employers use to look for new hires. With over 93 per cent of companies around the world using LinkedIn to make hiring decisions, it is critical that jobseekers have and maintain an account on the site to put themselves on the radar and apply to specific jobs. However, simply creating a LinkedIn profile is not quite enough to make yourself stand out from millions of other users. You have to take things a step further to make your profile more attractive and searchable for recruiters. Here are some basic and additional tips that will help give your profile that coveted “wow� factor:
Pick professional profile pictures Always remember that LinkedIn is a business-oriented social networking platform, so make sure to choose your profile photo wisely! A professional-looking headshot is always a safe bet.
Include relevant information
The Basics
Just like what you would do with your resume, curate your achievements, qualifications and work experience that are relevant to the industry you wish to pursue your career in. For instance, if you are interested in digital marketing, you should highlight skills such as search engine optimisation (SEO) and SEM. There is a specific section in your LinkedIn profile where you can list down your other skills as well. On the other hand, if you are looking to join a specific field, like the retail industry, it would be good if you could emphasise your work experience as a sales promoter, for example.
Grow your connections Once your profile is all set up and updated, the next step for you is to expand your connections. LinkedIn will prompt you to connect with people who you might know through the email account you use to sign in to LinkedIn or through mutual connections. Take advantage of this function and explore the possible contacts you can connect with. When sending an invitation to connect with someone, give it a nice touch by dropping the person a personalised message. Also, if you have pending connection requests, remember to respond promptly and send them a thank-you message for reaching out.
SIM CAREER GUIDE 2021
www.sim.edu.sg
