Viva Fiesta - Oct '12 Edition

¡VIVA FIESTA! October 2012

I n t e r n at i o n a l

S p e c i a lt i e s

For

Your

It’s National Seafood Month

Great Recipes Inside!

• Herring Spread • Chicken Tikka Lettuce Cups • Chipotle Braised Short Ribs • Carrot and Coriander Soup

Cover Recipe — Seafood Spaghetti (Page 2)

Ta b l e

What’s New with Us? Kathie’s Kitchen SuperSeedz are a health food that tastes so good, you’d swear it’s junk food. These all natural gourmet pumpkin seeds are vegan, gluten-free, have no cholesterol or trans fats and are a good source of fiber with very low net carbs. It’s a tasty, crunchy, fun snack that’s so good for you! Sea Salt, Super Spicy, Original Curry and Coco Joe. (6 oz.) $4.89 Mantova Mantova is 100% imported Italian olive oil in a spray that’s natural, with no aerosol or additives. It has only one ingredient, extra virgin olive oil. Try it on your salads or for cooking as a healthier alternative. Spray Olive Oil in Original Extra Virgin Olive Oil, Garlic and Chili flavors. (8 oz.) $5.99

Seafood Extravaganza Seafood Spaghetti INGREDIENTS

3 Tbsp. olive oil

Salt and ground pepper to taste

1 cup onion, chopped

1 lb. La Molisana Spaghetti

4 garlic cloves, minced

½ lb. mussels

1 cup shiitake mushrooms or preferred type

½ lb. clams

3 cups canned diced tomatoes

½ lb. bay scallops

1 cup carrot, chopped

24 medium shrimp, shelled and deveined

¼ cup dry red wine Zest of 1 lemon 1 tsp. dried oregano

3 oz. Parmesan cheese, grated 1 Tbsp. parsley, chopped

1 tsp. red pepper flakes DIRECTIONS

Mezzini With a complete line of Mediterranean products, Mezzini uses the highest quality ingredients for its products which can be served over pasta or to complement your sandwiches, sauces, soups and other dishes. Antipasta in Fire Roasted Red & Yellow Peppers (10.4 oz.) $3.19, Pesto in Arugula and Red Pepper & Almond (4.9 oz.) $4.29 and Tapenade in Black Olives and Sundried Tomatoes (4.9 oz.) $3.59 Ilios No table is complete without Ilios all natural cultured Greek Yogurt Butter. Incredibly smooth and creamy, yet wonderfully flavorful, this butter contains 5 live active cultures and has great nutritional value, which people will appreciate, with 25% less fat and 30% less calories. Quarter Sticks (1 lb.) $3.69, Tub (15 oz.) $3.99 Sage Valley Sage Valley Honey Bars are a collection of 100% natural, gluten-free health-andwellness bars that are also dairy-free and a good source of fiber. Made with better tasting, high quality ingredients, these bars are perfect for a quick snack on the go. Nutty Deluxe, Mixed Nuts & Fruit, Nuts & Cranberry, Almond Coconut and Almond & Apricot.

(1.4 oz.) 4 for $5.00

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Some products not available at all stores.

To prepare sauce: Add oil to a medium sauce pan over medium-high heat.

When warm add onion, garlic and mushrooms and sauté for 3 minutes.

Add the tomatoes, carrot, wine, lemon zest, oregano, pepper flakes and salt and pepper. Bring to a boil, reduce heat and simmer uncovered for 30 minutes, stirring occasionally. While the sauce simmers, cook pasta as per package directions and drain. Add the mussels, clams, scallops and shrimp to the sauce, cover and cook until mussels and clams open, about 5 to 7 minutes, stirring occasionally. Add the pasta to the seafood sauce and mix gently. Sprinkle with cheese and parsley to garnish. Serves 6.

La Molisana La Molisana pastas pay homage to the extraordinary heart of a simple grain of wheat. The love for the finished product comes from the raw material that becomes essential in achieving excellence. Rigatoni, Penne Ziti, Spaghetti, Linguine and more. (16 oz.) 3 for $4.00

International Flavors Bet You Never Thought of This!

Herring Spread INGREDIENTS

1 can (6.7 oz.) Bar Harbor Foods Herring in Cracked Pepper

⅛ cup sweet onion, chopped

¼ cup celery, chopped

Salt and pepper to taste

2 Tbsp. mayonnaise

Lundberg Lundberg’s® Arborio rice and the finest ingredients are perfectly blended to achieve a delicious, slow cooked flavor that is convenient and easy to cook. These Risottos cook up rich and creamy, while keeping their al dente bite. Organic Alfredo, Florentine, Tuscan and Eco-Farmed Creamy Parmesan. (5.5 oz.) $2.59 – $2.99

DIRECTIONS

Drain liquid from canned fish and place in glass bowl. Break up fish with fork. Mix celery, onion and mayo to blend completely with fish. Salt and pepper to taste. Serve or cover and chill before serving. Hint: Put canned fish in fridge prior to making salad to chill. Serve as a sandwich spread, with crackers or on cucumber slices, or in a whole, split tomato. Serves 4.

Bar Harbor All of Bar Harbor’s Seafood has the snap of crisp offshore wind and is made by people who grew up on the water.

It’s all-natural, wild-caught and sustainably harvested with no artificial preservatives or MSG. It’s as “fresh off the boat” as you can get it. Herring Fillets Seasoned with Cracked Pepper, in Cabernet Wine Sauce, in Stoneground Mustard Sauce or in Tomato Basil Sauce. (6.7 oz.)

Chicken Tikka Lettuce Cups INGREDIENTS

1 lb. boneless, skinless chicken breasts

1 cup cucumber, diced

½ tsp. salt

¼ cup green onions, minced

2 tsp. oil

¼ cup fresh cilantro, chopped

1 jar Patak’s Simmer Sauce, Tikka Masala 2 Tbsp. fresh lemon juice 2 Tbsp. tomato paste

8 large Romaine lettuce leaves

DaVinci DaVinci is delicious pasta you can feel good about serving to your family. It is authentic Italian pasta and unlike ordinary pastas, DaVinci is made and imported from Italy. Try it for your next exceptionally delicious meal. Try Fettuccine, Linguini, Anger Hair, Penne, Elbow, Rigatoni and more.

(1 lb.) 2 for $3.00 Mezzetta Influenced by the flavors and traditions of Napa, this savory selection of all-natural Napa Valley Bistro Pasta Sauces and Olive Mixes are blended with select Napa Valley wines for a rich and robust flavor.

Pasta Sauce: Homemade Style Marinara, Porcini Mushroom and more. (25 oz.) 2 for $6.00, Olives: Stuffed Jalapeño, Applewood Smoked, Pitted Kalamata and more. (7.5 oz.) 2 for $6.00 Cento These tomatoes are 100% vine ripened, picked fresh and packed immediately to preserve their authentic Italian taste. Cento tomatoes are all-natural, Kosher and perfect for the best homemade sauces. Plum Peeled, Puree or Crushed. (28 oz.) 2 for $3.00

DIRECTIONS

Place chicken and salt in a food processor and pulse to ½ inch piece size.

Heat oil in a large nonstick skillet over medium-high heat. Add chicken, simmer sauce and tomato paste stirring to combine. Cook for 8 to 10 minutes stirring occasionally to crumble, until thoroughly cooked.

Remove from heat and stir in cucumber, onion, cilantro and lemon juice. Serve immediately by scooping onto lettuce leaves. Serves 4.

Patak’s Easier than ever Indian meals. Patak’s sauces offer a flavor-packed 20-minute meal in three easy steps. Simply sauté your meats or vegetables, simmer and serve over rice. Korma, Rogan Josh, Tikka Masala and more (15 oz.) $3.19. Try Patak’s Meals in Butter Chicken, Vegetable Korma and Potao & Spinach. (10 oz.) $2.79

Fiesta Seafood It’s National Seafood Month so bring topquality Gulf Coast Seafood to your kitchen from Fiesta’s Seafood Department. We have premium shrimp, oysters, crab, mussels and many kinds of fish for your culinary delights. If you’re looking for the freshest and best selection around, try Fiesta for all your seafood needs and enjoy the freshness.

Some products not available at all stores.

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The Grilling Never Stops Chipotle Braised Short Ribs

It’s tailgating season and Fiesta’s bounty is endless this fall. We have everything you need for your tailgating needs and your home grilling needs.

INGREDIENTS

1 Tbsp. vegetable oil

Fiesta’s Meat Department The grilling never stops here in Texas and Fiesta has the most decadent cuts of meat for your grilling pleasure. Marinated beef, chicken or pork fajitas will get your party going in a hurry. But if ribs are more your style for your tailgating get together, then pick up a Family Pack of Medium Pork Spareribs or Babyback Ribs. Sometimes though, you may like your ribs slowly braised and Fiesta’s Marinated Beef Short Ribs are perfect for that. They are all finger licking good! And if the kids are running around, pick up some hot dogs and burgers specially for them.

3 lbs. beef short ribs Salt and ground black pepper to taste 1 mediun white onion, diced

1 can (28 oz.) crushed tomatoes 2 chipotle peppers in adobo sauce, finely chopped

Some products not available at all stores.

Fresh cilantro, chopped Lime wedges (optional)

DIRECTIONS

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White onion, chopped

2 stalks of celery, diced

Fiesta’s Bakery Halloween treats and artisan breads are waiting for you at Fiesta’s Bakery. Festive donuts and fall decorated cupcakes are made fresh daily and are perfect for your tailgater’s sweet tooth and the kids as well. And no meal is complete ITE without the perfect bread. Fiesta’s aromatic Olive Oil M and Rosemary bread will go great with any sandwich; or try our Brooklyn Deli Rye or Cranberry Walnut bread to go with those delicious deli trays.

Mrs. Renfro’s For 40 years, this family has brought us gourmet salsas to spice up our dishes and for the last 5, have donated a portion of sales of their pink lidded products to cancer research. Treat yourself and make a contribution today when you purchase Mango Habanero, Pineapple, Ghost Pepper and more. (16 oz.) $2.19

to learn how to roast a pepper)

For Toppings:

1 green bell pepper, diced

Fiesta’s Party Trays While you’re grilling, keep your guests happy with the best Party Trays in town. Freshly prepared to order, you can choose from Fruit and Vegetable Trays or Cheese and Meat Trays. Whatever you want, we’ll get it done for you, all you have to do is order it.

Fiesta’s Floral Department Decorate your house with the colors of Fall. Pick up the perfect center piece for your Halloween or Harvest table at Fiesta’s Floral Department.

With roses, daisies and sunflowers, our Autumn blooms and festive arrangements will give your house that special touch and sweet smell of the season.

5 medium poblano peppers, roasted, peeled, seeded and cut into ¼ inch strips (see August/September newsletter

Heat oil in large stockpot over medium heat until hot.

Brown beef short ribs evenly. Remove from stockpot and season with salt and black pepper. Add onion, bell pepper and celery to stockpot and cook 3 to 5 minutes or until tender, stirring occasionally.

Add tomatoes, chipotle peppers and poblano peppers to stockpot. Return beef to pan; bring to a boil. Reduce heat, cover tightly and simmer 1½ to 2½ hours or until beef is fork-tender. Remove beef and keep warm. Skim fat from cooking liquid. Spoon cooking liquid over beef. Sprinkle with chopped onion and cilantro, as desired. Garnish with lime wedges. Serves 4.

Beanitos Beanitos chips are the only bean chips that are 100% corn, wheat, soy, and potato free! Distinctively delicious with a crispy crunch, these chips taste great and actually have nutritional value. Wow, what a concept! And Beanitos Bean Chips have more fiber in a single serving than some chips have in a whole bag and are certified gluten-free. Black Bean and Pinto Bean & Flax. (6 oz.) 2 for $4.00

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Carl Brandt Bring a touch of Europe to the occasion with some ITE new items from an old friend celebrating 100 years!

M Favorit Iced Tea quenches the fall fever with freshly brewed tea, crystal clear Swiss water and real fruit juices in Peach, Lemon and Green Tea. (33.8 oz.) $1.79. Mestemacher Organic Whole Grain Breads are the perfect complement to any spread or topping, specially toasted. Three Grain and Rye & Spelt. (17.6 oz.) $2.99

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ITEEW M

October is Texas Wine Month The Potential of Texas Wine The simple mission of Llano Estacado, from its beginning in 1976, to its role as industry leader today, has been to embody the fabulous potential of Texas wine.

This mission began with 1,300 cases of wine releases in 1977. Today, Llano Estacado is the largest, best selling Premium Winery in Texas, producing wines of World Class Quality, and has been an ongoing pioneer in introducing not just Texans, but also the entire world to the great wines made in the Lone Star State.

Featured Winery – Llano Estacado Llano Signature Red Llano Signature White Llano Viva Rosso Llano Riesling Llano Gewϋrztraminer

Texas Texas Texas Texas Texas

Wines for Pasta & Seafood Ecco Domani Pinot Grigio Da Vinci Chianti Ruffino Lumina Pinot Grigio Cupcake Sauvignon Blanc Brancott Sauvignon Blanc Candoni Chianti Santa Cristina Sangiovese

Italy Italy Italy California New Zealand Italy Italy

Wines for Hispanic Heritage Month Torres Sangre de Toro Rioja Vega Rioja Campo Viejo Reserva Massimo Malbec Gato Negro Malbec Santa Rita Sauvignon Blanc Los Cardos Chardonnay Trapiche Chardonnay Graffigna Pinot Grigio Bodega Elena de Mendoza Red Blend Navarro Correas Malbec Xplorador Carmenere

Some products not available at all stores.

Spain Spain Spain Argentina Argentina Chile Argentina Argentina Argentina Argentina Argentina Chile

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Let’s Celebrate Día de la Raza Means Different Things to Different People Many countries in the New World and elsewhere celebrate the anniversary of Christopher Columbus’s arrival in the Americas, which occurred on October 12, 1492, as an official holiday. The event is celebrated as Columbus Day in the United States, as Día de la Raza in many countries in Latin America, as Discovery Day in the Bahamas, as Día de la Hispanidad, Fiesta Nacional in Spain, Día del Respeto a la Diversidad Cultural (Day of Respect for Cultural Diversity) in Argentina and as Día de las Américas (Day of the Americas) in Uruguay. These holidays have

Bounties from the Deli For your next sporting event, cocktail party or family gathering, turn to Fiesta’s Deli for many old world quality premium meats and cheeses from Kretschmar deli. These top-quality meats have no MSG, are gluten-free and have no fillers. The list of meats is plentiful including turkey, pastrami, corned beef, salami, ham, honey ham and much more. Some of the specialty cuts like bacon crusted turkey breast are a cut above the rest.

Whether it be roasted, mesquite smoked, oven roasted, honey roasted, peppered hickory or off the bone, we have the right slice of deli meat you’re looking for for any occasion.

Fiesta’s Deli also has an array of cheeses made under the watchful eye of Wisconsin Master Cheesemakers which is your assurance that Kretschmar is the highest quality cheese you can buy. Some of our varieties include American, Swiss, Provolone, Colby, Cheddar, Muenster, Pepper Jack and more.

been celebrated unofficially since the late 18th century, and officially in various areas since the early 20th century.

Día de la Raza is the celebration of the Hispanic heritage of Latin America and brings into it all the ethnic and cultural influences making it distinctive. Now, 500 plus years later, we celebrate it with the foods, flavors and influences of all the people who melded their cultures and have created the multicultural, multi-ethnic society we now celebrate on Día de la Raza.

Enjoy the day with friend and family with a fabulous feast created with the help of your neighborhood Fiesta store.

Fiesta’s Produce Department Fall is the best time for some homemade soup, cobblers and pies and there’s nowhere better to go pick up the season’s best produce than Fiesta. The autumn favorites are brussel sprouts, carrots, celery, chiles, zucchini, pumpkins and winter squash. This is also the season for apples, pears and pomegranates. Get cosy with a hot bowl of homemade veggie soup and a big slice of pie. There’s no better season than the Fall at Fiesta.

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Some products not available at all stores.

Along with the cold cuts, our deli has many side salads and salsas including potato salad, macaroni or pasta salad, chicken salad, pico de gallo and cole slaw. Whatever your need is, let Fiesta’s Deli make your next event memorable with premium deli meats, cheeses and sides.

A Healthy Way of Life Feel Good About Eating It Carrot and Coriander Soup INGREDIENTS

4 garlic clove

1 onion, peeled and quartered

1 Tbsp. coriander seeds

2 Tbsp. olive oil

1 Tbsp. cumin seeds

6 cups vegetable stock

1 Tbsp. fennel seeds

2 oz. Linwoods Ground Flaxseed and Goji Berries

4 carrots, chopped

Guayaki For centuries people have sipped Yerba Mate to receive the healthful and invigorating properties it provides. With many ways to enjoy it, yerba mate boasts 24 vitamins and minerals, 15 amino acids and abundant antioxidants. It is also known for its adaptogen-like qualities, which include reducing the effects of occasional stress. Energy Shots (2 oz.) $2.59, Bottled Beverages (16 oz.) $2.19, Tea Bags (25 ct.) $5.99 and Loose Leaf (16 oz.) $10.99

Salt and fresh ground black pepper

DIRECTIONS

Himalaya For centuries, families in India have enjoyed the herbal formulation Chyavanprash as a natural immune booster and rejuventative which nourishes the body. Chyavanprash provides energy and vitality and it also supports good digestion and metabolism. Its adaptogenic and antioxidant properties have made it one of the cornerstones of traditional Indian medicine. Himalaya’s Organic Chyavanprash is enriched with organic forest honey and made from an age-old recipe under strict supervision. (17.63 oz.) $9.99. Also available Soliga Forest Honey. (8.8 oz.) $5.99

Preheat oven to 400ºF. Pound the garlic cloves, coriander, cumin and fennel using a pestle and mortar. Place the carrots and onions in a roasting tray and toss with the olive oil. Sprinkle with the pounded mixture and mix well. Roast for 30 minutes until tender. Place the roasted carrots and onion in a food processor. Add in the stock and the Flaxseed and Goji Berries mix. Blend until smooth and thoroughly mixed. Season with salt and freshly ground pepper. Serve hot with crusty bread. Serves 4.

Linwoods With the energy rich blends of Linwoods, you can support a balanced diet and active lifestyle. Try adding it to oatmeal, fruit, yogurt, cereals, salad, smoothies, casseroles, stir-fry, soups and more for an energy boost. And, Linwoods provides many health benefits such as helping your body maintain healthy heart and brain functions. Hempseed, Ground Flaxseed & Goji Berries and more. $12.39

Breakfast Yogurt Parfait INGREDIENTS

1 cup granola cereal 8 oz. Liberté Méditerranée Yogurt (any flavor), mix yogurt and fruit together in the container Chopped mixed fruit (optional) DIRECTIONS

Place ¹⁄ cup granola in a parfait glass. Top with half of the yogurt ³ and mixed fruit if desired. Repeat layers. Top with remaining granola.

Enjoy! Serves 1.

Liberté As surprising as it is delicious, the exclusive line of Liberté Méditerranée Yogurt is made from milk and cream and is deliciously opulent.

Try one of these delicious yogurts for your next snack and experience the richness. Coconut, Blackberry, Peach & Passion and more.

(6 oz.) 5 for $5.00

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RAAW ITE These unique and innovative fruit and vegetable juice M blends taste great and bring a delicious juice alternative to you. They are 100% natural with no added sugar, preservatives, colors or artificial flavors so the natural goodness of each fruit and vegetable blend speaks for itself. Fruit/Veggie Juice in Pineapple Cucumber, ITE Carrot Lemonade, Raspberry Lemongrass M and more. (12 oz.) $2.29

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Guayaki Ah, refreshment seekers, welcome to where flavor, effervescence, energy and rainforest meet. Bubbling with sweet, tart, exotic surprise, Guayaki Sparkling Yerba Mate is the latest small miracle to flow from the mythic leaf of the yerba mate tree. These delicious, sparkling and fruity drinks have only 45 calories.

It’s almost too good to be true! Grapefruit Ginger, Cranberry Pomegranate and Classic Gold. (12 oz.) $1.89 Fiesta Herbs Oregano has long been held in high regard for its holistic qualities, so take advantage of this natural supplement that promotes better health. Oregano Oil is used as a potent antimicrobial and it is also known as an anti-viral, anti-bacterial and anti-fungal defense. Capsules (60 ct.) $12.49, Tincture (1 oz.) $17.99

Some products not available at all stores.

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Firs t Class Presort US Postage PAID Hous to n, TX Perm it # 13163

Your International Store www.fiestamart.com

Prsr t Std US Postage PAID Hous to n, TX Permi t # 13163

First Class Presort

Prsrt Std US Postage PAID Houston, TX Permit # 13163

Bulk Rate

Fiesta Culinary School Explore the Art of Cooking

Join renowned cooking instructors as they teach you how to prepare exquisite specialties.

They’ll also share their secrets for quick and easy preparation and flawless presentation.

From down home cookin’ to upscale gourmet, you’ll find a culinary adventure for every lifestyle.

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Mexican • Pacific Rim

October 11 – Chef Mark Holley returns to the Fiesta Culinary School to share his passion for pasta and seafood with instructions on how to prepare Cappellini Pasta Salad with Smoked Salmon, Tobiko, Roasted Tomatoes and Lemon Chive Vinaigrette, Pumpkin Soup with Shrimp and Tasso Ravioli, Seafood Gratin (Mac & Cheese), and Scallop and Calamari Stuffed Cannelloni with Champagne Grape White Wine Sauce. Don’t miss it – register today before this class fills up!

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Italian

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Spanish

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American

October 25 – Chef and Cookbook Author Terry Conlan celebrates National Seafood Month at the Fiesta Culinary School with “A Fine Kettle of Fish” featuring seasonal southwest seafood.

Come discover how to prepare Gulf Oysters with Valley Citrus Mignonette, Smoked Fish Chowder, Texas Field Greens Salad with Candied Pecans, Queso Fresco and Raspberry Vinaigrette, Brazosport Bourbon BBQ Shrimp, and Warm Lemon Crisp with Vanilla Ice Cream. Don’t be a cold fish and sign up today to reserve your seat!

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Thai

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French... And More!

November 8 – A Fiesta Culinary School favorite, Cookbook Author and Instructor Dorothy Huang brings you “Holiday Entertaining with an Asian Twist” with dishes easy to prepare and easier to eat. These tempting treats also travel well so are perfect to make and take to any party with friends and family. Learn how to make Asian Veggie Salad with Hoisin Dressing, Baked Curry Beef Phyllo Bites, Steamed Shu Mai Dumplings and Barbecued Pork Fried Rice. Reserve your seat today for this tasty demonstration!

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Name: Address: City/State/ZIP: Day Phone: E-Mail: Comments:

Our pledge to you: We will not sell or lease your name to any other businesses.

We would love to hear from you — please tell us what you like about ¡VIVA FIESTA!, and how you use it to make your life a Fiesta! Visit www.fiestamart.com/survey/ and take our short survey “Tell Us What You Think”.

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Culinary Page

Cooking 101

Make Culinary Class Reservations

online at fiestamart.com or call 713-866-8299 First Come – First Serve • 30 Students Per Class!

Location: Fiesta Mart @ FM 1960 & Hwy 249 Time: 6:30 – 8:30 p.m. • Fee: $35 Per Person* *Seat Confirmation Must Be Pre-Paid and 24 Hour Cancellation Required For Refund.

Look for special pricing during the month of October at select Fiesta Mart Stores.

Houston FM 1960 @ Hwy 249 • Hwy 6 @ Bellaire • Shepherd @ 24th • San Jacinto @ Wheeler • Westheimer @ Dairy Ashford • Kirby @ The Reliant Stadium • katy 333 S. Mason DALLAS 5334 Ross Ave. • plano 1200 E. Parker • RICHARDSON 1332 S. Plano Rd. • FORT WORTH 2700 8th Ave. • arlington 1300 E. Pioneer Pky. austin I-35N @ 381/2 • I-35S @ Stassney Road We reserve the right to limit. Varieties may also be limited.

Your International Store www.fiestamart.com

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We reserve the right to correct printing errors.

©Copyright 2012 Hadfield Communications, Inc. • www.hadfield.net

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