Viva Fiesta - Sept 2010

September 2010

• Shrimp Tostadas • Codfish Fritters • Jerk Wings • Greek Lemon Chicken

Cover Recipe — Chicken-Seafood Paella (Page 2)

Feel-Good Food for Fall!

Mom’s Made with Sicilian olive oil and juicy sweet California tomatoes, Mom’s Pasta Sauces have an unforgettable taste that marries well with any pasta. It’s like the fresh sauce your mom used to make. Original Garlic & Basil and Special Marinara. (24 oz.) $6.99

Golden Star Premium grade rice products from Golden Star are a delicious complement to any meal. Rice is widely used because of its versatility in dishes from entrées to desserts. Jasmine Rice. (5 lb.) $6.49

Brandt Kids and adults alike will enjoy delights such as Zwieback Rusk, ideal for breakfast with a light and wholesome taste, and delicious German cookies or crispy wafer assortments from Hans Freitag.

Zwieback (8 oz.) $2.89 Hans Freitag Cookies. (14 oz.) $3.49

Flavorful Comfort Food September is National Chicken Month, National Rice Month and Hispanic Heritage Month all rolled into one! What could be better and more comforting than chicken and rice and latin spice to kick off the cooler season? These versatile ingredients lend themselves perfectly to Paella, the Spanish rice dish that has literally hundreds of variations. The thing to keep in mind is if you don’t have an exact protein or vegetable ingredient, you can substitute something similar for it. Whether you’re new to Paella or a long-standing fan, try this recipe, you’ll love it!

Cover Recipe — Chicken-Seafood Paella INGR E DI E NTS

1 Tbsp. olive oil

2 cups medium-grain rice

11/2 lbs. chicken thighs and drums

21/2 cups water

1 lb. chorizo sausages, thinly sliced

13/4 cups chicken broth

1 onion, chopped

11/2 tsp. salt

1 red bell pepper, chopped

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2 garlic cloves, minced /4 tsp. cayenne pepper

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/2 cup canned diced tomatoes

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/2 cup dry white wine

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1 cup celery, roughly chopped 1 cup carrots, roughly chopped 1 cup peas DIR E CTIONS

WorldFoods Sample all-natural sauces with the authentic taste of Asia that use real herbs and spices — no MSG, artificial preservatives or gluten. Simply add meat, seafood or vegetables for a complete meal. Try Thai Coconut Galangal Stir-Fry, Singapore Xin Zhou Noodle Sauce, Thai Green Curry Paste and more.

Look for special pricing.

Walkers Walkers has been baking shortbread in the Scottish Highlands since 1898. They still use only the finest pure ingredients with no artificial colors, flavors or preservatives. Pure Butter Shortbread Fingers, Triangles and Rounds.

(5.3 oz.) $3.69

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Some products not available at all stores.

/4 tsp. loosely packed saffron threads, crumbled /8 tsp. dried thyme

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1 bay leaf 1 lb. mussels, scrubbed and debearded 1 lb. clams 1 lb. medium shrimp /4 cup fresh parsley, chopped

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In a deep 12-inch skillet, heat oil over medium-high heat until hot. Add chicken and chorizo and cook until browned, about 10 minutes. Transfer chicken and chorizo to a bowl and set aside.

Reduce heat to medium. Add onion and red bell pepper to skillet; cook, stirring frequently, until onion is tender, about 5 minutes. Stir in garlic and cayenne pepper; cook 30 seconds. Add tomatoes with the juice and wine; cook, breaking up tomatoes with side of spoon, until liquid has evaporated. Stir in celery, carrots, peas, rice, water, broth, salt, saffron, thyme, and bay leaf. Return chorizo and chicken to skillet. Cook over high heat until boiling. Reduce heat; cover and simmer 20 minutes. Bury mussels and clams into Paella; cover and cook 3 minutes. Bury shrimp into Paella; cover and cook just until mussels have opened and shrimp are opaque throughout, about 3 minutes longer. Remove from heat and let stand 5 minutes. Discard bay leaf and any mussels that have not opened. Sprinkle with parsley and serve. Serves 6.

Hispanic Heritage Lots of Flavor — Mucho Sabor Spanish Rice — Arroz INGR E DI E NTS

3 Tbsp. oil

1 cup chunky salsa

2 Tbsp. chopped onions

4 cups water

2 cups uncooked white rice

2 tsp. Malher Chicken Bouillon

1 small can tomato sauce

Barrilitos If you’d like something different from a soda, try the flavorful, refreshing taste of Barrilitos. This Mexican drink is delicious and will cool you off any time of the day. Try Mexico’s number one soft drink! Pineapple, Tropical Punch, Apple and more. (12 oz.)

DIR E CTIONS

Heat oil in a large heavy skillet over medium-high heat. Stir in onion and cook until tender, about 5 minutes. Add rice and stir constantly, until golden brown. Lower heat to medium-low and add tomato sauce, salsa, water and bouillon. Cover and cook for 30 minutes. Serves 6.

Torti Masa Torti Masa Mix is “The Authentic Flavor of the Tortilla”. This masa is 100% natural, gluten free, kosher, fat free and has no sodium or cholesterol. (4.4 lb.)

Malher Enhance the flavor of your soups, stews, casseroles, gravies, rice and pastas by adding Malher Bouillon.

Quick and easy, it will make your meals more exciting. Chicken, Shrimp and Tomato and Beef.

Shrimp Tostadas — Tostadas de Camarón INGR E DI E NTS

2 avocados

6 Charras Tostadas

1 tomato, diced small

1 lb. cooked shrimp, chopped

1 onion, diced small

3 jalapeños, seeded and diced small

3 Tbsp. Worcestershire sauce

2 limes

DIR E CTIONS

Mash the avocados and add tomato and onion. Season the mix with Worcestershire sauce. Spread mixture on tostadas and top with shrimp and jalapeño. Squeeze a little lime juice on top. Serves 6.

Charras Charras Tostadas are the traditional Mexican corn tostadas. Crunchy and without additives, they’re a must for your table. Also try NEW Charras Salsas full of sensational spice!

Roja, Verde, Habanera and Ranchera. (12.7 oz.)

Tadin The aloe vera plant has long been known for providing varied health benefits. Its juice is said to aid in digestion and to detoxify the blood, improving circulation. Try Tadin Aloe Vera Drinks in Original, Mango and Pomegranate. (16.9 oz./50.3 oz.)

Ducal Ducal serves up Guatemalan style refried beans with a convenient flair. Just heat the pouch in water, or fry the contents as desired. Top off with the sauce of your choice. Refried Red or Black Beans (8 oz.) Tomatina Sauces in Sazonada, Con Queso and more. (4 oz.)

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Klass Try two new and convenient drink mixes in the best Klass flavors. Already sweetened so no need to add sugar – just pour into a gallon, shake and enjoy! The only drink mix made with natural juice and fruit pulp with vitamin C. Enjoy Horchata, Mango, Lime, Pineapple and Cantaloupe. (Makes 1 quart or 1 gallon) Cholula A finely balanced heat that doesn’t mask but enhances food flavor.

Cholula Hot Sauce is an incredible condiment for any table, but use it in any recipe and discover how to take your dish from ordinary to extraordinary. Original, Chili Lime and Chipotle. (5 oz.) $2.79

Some products not available at all stores.

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Some Like it Hot!

BBC Brands Frutee sodas continue to be a favorite of the youth in Barbados. Come alive with flavor and try Xtreme Red, Banana Blast and more. (16.9 oz.) 69¢

Avocado with Marinated Shrimp INGR E DI E NTS

1 lb. fresh shrimp

1 tsp. Grace Hot Pepper Sauce

1

/2 cup lime or lemon juice

2 tsp. pickled capers (optional)

2 Tbsp. white vinegar

3 ripe avocados, peeled and halved

1 tsp. salt /2 tsp. dry mustard

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6 large crisp lettuce leaves

DIR E CTIONS

Boil shrimp in salted water for about 3 minutes. Peel, devein and set aside. In a large bowl, combine juice, vinegar, salt, dry mustard, pepper sauce and if desired, pickled capers. Take part of marinade and brush avocados. Toss shrimp and marinade together.

Place in the refrigerator to chill, stirring occasionally.

Arrange lettuce leaves in a large salad bowl. Fill each avocado half with marinated shrimp and place on lettuce leaves. Serve immediately. Serves 3 – 6.

Caribbean Food Delights Authentic Jamaican Style Beef Patties combine convenience and good taste. Perfectly spiced savory beef in a light and flaky trans fat free crust is a healthy, hot meal that you can eat anywhere, anytime. Two Beef Patties in Mild or Spicy. (9 oz.) $2.69

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Buccaneer Celebrate the Caribbean with a rich butter Jamaica Rum Cake made with fresh ingredients and soaked liberally with rum.

Each one is vacuum packed and shipped fresh for your enjoyment. (7.5 oz.) $4.69

Grace Dish up some gourmet delight with the number one Hot Pepper Sauce among Jamaicans. Grace brings a Caribbean experience to your table. (6 oz.) $1.49

Jamaica Biscuit Company Excelsior Genuine Jamaican Water Crackers are a party favorite, eaten with or without toppings. A fat free snack alternative with no shortening, artificial flavor or color, and a bit of Jamaica in every bite.

(300g.) $1.49

Codfish Fritters INGR E DI E NTS

1 lb. codfish, cooked, shredded and washed with lime and water 1 tsp. ea. onion and garlic, chopped 1 Tbsp. ea. chives, thyme and celery, chopped 1 lb. flour

HTB Experience the rich texture and flavor of Jamaica’s favorite Spice Bun. Especially tasty by itself, try it with Tastees Cheese, another Jamaican delight. (12 oz.) $1.59 (28 oz.) $4.19

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International Brands Tiger Malt Gold is a premium brewed malt beverage from Barbados. It is a delicious non-alcoholic taste of the islands packed with essential B vitamins. (10 oz.) 79¢

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Some products not available at all stores.

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1 tsp. baking powder 3 eggs 1 pint milk 1 Tbsp. Bello Hot Pepper Sauce Vegetable oil

DIR E CTIONS

Combine the first 8 (dry) ingredients. Slowly add the eggs, milk and pepper sauce until dough is formed. Heat 1 – 11/2 inches of oil in skillet. Make one–inch dough balls and spoon into the heated oil. Cook until golden brown, drain and serve with additional Bello Hot Pepper Sauce as desired.

Bello A Creole-style hot sauce, Bello Hot Pepper Sauce blends local island spices with peppers, papaya, onion and more to serve up flavor and heat. (10 oz.) $4.39

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Some Like it Spicy!

Pinehill Dairy From the island of Barbados comes Caribbean Pride.

This all natural premium juice refreshes on its own or with a little rum to liven your health. Try Passion Fruit, Bajan Cherry and more. (33.8 oz.) $1.99

Jerk Wings INGR E DI E NTS

2 lb. chicken wings

4 Tbsp. Walkesrwood Jamaican Jerk Seasoning

/4 cup lime juice

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DIR E CTIONS

Marie Sharp’s Whether you are looking for mild, hot, sweet or heat, Marie Sharp’s signature Habanero Pepper Sauces fit the bill. These sauces are made with the freshest and finest ingredients in Belize. Try Mild, Sweet, Hot, Exotic and more. (5 oz.) $1.99

Wash wings in six cups of water with the lime juice. Rinse wings thoroughly in fresh water then drain properly. Place in a large pan or baking dish. Add jerk seasoning and coat well. Cover with plastic wrap. Let sit for 4 hours or refrigerate overnight for best results. Preheat oven to 350°F. Place wings in a large, lightly oiled baking pan then cover with foil and bake for 1 hour.

Carefully remove foil and let bake for 20 minutes more. Remove from oven and let cool for 10 minutes. Serve with blue cheese or ranch dressing and celery sticks.

Walkerswood Be adventurous and take your tastebuds on an island tour. This widely known, Jamaican grown, traditional Jerk Seasoning continues to inspire palates around the world.

(280 g) $4.19

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Bello Guava Fruit Treat is made from guava fruit and pure cane sugar — a recipe that has been handed down through the years by generations of Dominicans.

This concentrated all-natural nourishment makes a great “trail bar” or can be used in pastries or desserts. (12 oz.) $4.69

Sin Ting INGR E DI E NTS

4 oz. Ting

Dash of bitters

11/2 oz. Rum (aged or overproof) DIR E CTIONS

Combine all ingredients. Stir and serve over ice…Nice!

You are responsible for your own sins after sipping this “Ting”.

D&G Ting has always been one of Jamaica’s favorite drinks. Made with 100% Jamaican grapefruit with no preservatives, Ting is clean, fresh and the ultimate thirst quencher. Original and Pink. (10 oz.) 89¢

D&G Red Stripe Jamaican Lager is the beer of Jamaica. A light, sweet taste of the island with a reggae beat.

Hooray, Beer! Red Stripe is Here!

Available in selected stores.

Jamaican Rum Whether you prefer your rum blended with the scent of orange or a molasses spiked darker rum, Fiesta Beverage Mart can help you liven up your mixed drink with some of the best-selling imported rums from Appleton Estates and Myers’s. Available only at Fiesta Beverage Mart.

Some products not available at all stores.

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National Wine Month Focus on one of the fastest growing wine varietals ­— Moscato!

Sweet and opulent, with a bright freshness of honey and apricots on the nose and palate, a Moscato features caramel and fruits with a hint of vanilla bean on the finish.

Moscato Selections Almaden Moscato Rhine Wine Barefoot Moscato Barefoot Bubbly Moscato Brut Beringer CC Moscato Gallo Family Moscato Ste. Genevieve Moscato Sutter Home Moscato Woodbridge Moscato

Convenient 4-pk.

Barefoot Moscato Gallo Family Moscato Ste. Genevieve Moscato Sutter Home Moscato

Pick Texas Selections

Oktoberfest Selections

Llano Estacado Cabernet Shiraz Llano Estacado Gewürztraminer Llano Estacado Muscat Canelli Messina Hof Sweet Sangria

Blüfeld Riesling Pölka dot Riesling Schmitt Sohne Riesling Schmitt Sohne Liebfraumilch

Hispanic Heritage Selections Concha y Toro Malbec Diseño Malbec Finca Flichman Malbec Marcus James Malbec Navarro Correas Malbec Trapiche Malbec

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Some products not available at all stores.

National Wine Month Selections Boho Old Vine Zinfandel Monthaven Cabernet Sauvignon Pinot Evil Pinot Noir Seven Spanish Red

Live a Healthy Lifestyle Lemon-y Luscious!

Greek Lemon Chicken INGREDIENTS

6 boneless chicken breasts

2 tsp. dried parsley

Salt and pepper to taste

1 lemon (for juice and 1 tsp. zest)

8 oz. Plain Fat Free Voskos Greek Yogurt 1 tsp. garlic powder 1 tsp. cumin

1 cup whole wheat bread crumbs

CLIF The perfect energy food for active people. CLIF products are made with the very best of wholesome organic ingredients. Good nutrition and great taste.

Original CLIF (2.4 oz.) $1.29 Mojo (1.59 oz.) $1.29 CLIF Kid Twisted Fruit (0.7 oz.) 79¢ and more.

2 Tbsp. extra virgin olive oil

DIRECTIONS

Salt and pepper both sides of the chicken and place into a re-sealable bag. In a bowl, whisk together yogurt, salt and pepper, 1/2 tsp. garlic powder, 1/2 tsp. cumin, 1 tsp. parsley and 1 /2 the juice of the lemon. Pour yogurt mixture over chicken and seal the bag. Massage the yogurt into the chicken then allow to marinate in the refrigerator for an hour. Meanwhile, in a pie plate, mix remaining garlic powder, parsley and cumin together with the bread crumbs, 1 tsp. lemon zest and some additional salt and pepper to taste. Preheat oven to 350°F. When chicken has marinated, coat each piece with the bread crumb mixture.

Pre-heat a skillet with extra virgin olive oil to medium-high and sauté chicken for two minutes on each side. Place skillet with chicken in the oven to finish cooking for 5 to 10 minutes.

Remove from oven and squeeze the rest of the lemon on top of the warm chicken. Serves 6.

Terra Delight your taste buds with the nourishment of earth’s most precious mix of exotic vegetables: a seasonal mix of Taro, Sweet Potato, Yuca, Batata, Parsnip and Ruby Taro. Exotic vegetables in a crispy, delicious chip; simply divine! Original, Sea Salt and more. (6 – 7.5 oz.) $4.49

Lundberg Great taste, big crunch and all natural goodness!

Lundberg’s award-winning Rice Chips are an exceptional snacking experience. These Sea Salt Rice Chips are gluten free and made with the whole grain goodness of brown rice. (6 oz.) 2/$3.00

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Voskos Take your taste buds on a Greek extravaganza with Voskos Greek Yogurt. High in protein and naturally low in carbohydrates and calories, these yogurts are creamy, smooth and delicious.

Enjoy the perfect energy snack any time of the day!

Original, Low Fat and Non Fat. (8 oz.) 99¢

Designer Whey Want to gain muscle and lose fat? Add Designer Whey Protein Powder to your workout program. It contains B vitamins to help convert protein into usable energy. It has just 100 delicious calories plus 18g of whey protein to jump-start the results of your workout. Vanilla Bean and Chocolate Deluxe. (10 oz.) $12.49

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Reviva Labs For over 28 years Reviva Labs has been producing all natural skin care products that help leave your skin healthier and more youthful looking. EFAs Cream (1.5 oz.)

Collagen Serum. (1 fl. oz.)

Look for special pricing.

Some products not available at all stores.

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Your International Store www.fiestamart.com

Fiesta Culinary School Explore the Art of Cooking

Join renowned cooking instructors as they teach you how to prepare exquisite specialties.

They’ll also share their secrets for quick and easy preparation and flawless presentation.

From down home cookin’ to upscale gourmet, you’ll find a culinary adventure for every lifestyle.

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Mexican • Pacific Rim

September 9 — Take a trip to the islands with Jacqui Tyson-Neiderhauser, a dynamic chef, culinary instructor and developer of authentic Caribbean cuisine. She will show you how to bring a new twist to Caribbean “Yard Style” cooking with Scalloped Breadfruit, Stuffed Fish Fillets, Roast Pork and Cabbage & Bacon Salad. Sign up for this FREE class sponsored by Sunburst Trading Co.

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Italian

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Spanish

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American

September 30 — Fiesta Culinary School welcomes Executive Chef Jesus Lumbreras-Calvo to prepare a “Spanish Early Fall Dinner”. Enjoy a harvest of dishes including Ham Terrine in Fresh Tomato and Tarragon Sauce, Chicken with Piquillo Pepper Gazpacho Sauce, Zucchini and Tomato Gratin Balearic Style and Chocolate Sherry Chiffon with Citrus Cloud Topping. Register now!

Taste the Flavor of the Caribbean

Join Fiesta for in-store demonstrations from 11 am – 4 pm, and live entertainment from 1 – 4 pm!

Saturday, Sept. 11 Sunday, Sept. 12 Saturday, Sept. 18

— HOUSTON: 8130 Kirby • 8320 FM 1960 @ Hwy 249 — HOUSTON: 14315 Bellaire @ Hwy 6 — DALLAS: 5334 Ross — ARLINGTON: 1300 E. Pioneer Parkway — AUSTIN: 3909 N I-35 @ 381/2

Are You On Our “¡VIVA FIESTA!” Mailing List?

We want to make ¡VIVA FIESTA! a tool you will use — to shop, plan meals and refer to as a culinary resource. To be sure you don’t miss a single issue, sign up on-line at fiestamart.com or mail your name, address and any comments to: Fiesta Mart Inc., Attn: Carrie Kramer, 5235 Katy Frwy, Houston, TX 77007.

Name: Address: City/State/ZIP: Day Phone: E-Mail: Comments:

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Thai

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French... And More!

October 14 — Chef Natasha Treú indulges the class with small plates inspired by world cuisine. Join Fiesta Culinary for a Tapas Party starting with the cool taste of Margheritas with Fresh Texas Basil and Tuna Tartare. Proceed to haute bites including Crostinis veiled in Fine Spanish Iberian Ham and Lamb a un Caffé Garnished with Fine Chocolate Shavings. Then finish with a sweet surrender to Poached Pear Stuffed with Honey Whipped Mascarpone.

October 21 — Join Suneeta Vaswani, an expert on Indian cuisine, in creating a meal to share during Diwali this November. This Indian festival celebrates the harvest and enjoying what life has to offer with friends and family. Includes dishes such as Rogan Josh with Lamb Simmered in Ginger, Spicy Indian Cheese Toast with Cilantro and Mustard and Cauliflower with Ginger and Cumin — all served with Perfect Steamed Rice.

For Culinary School Reservations, call

(713) 866-8299

or go on-line to fiestamart.com First come – first serve. 30 Students Per Class!

Time: 6:30 – 8:30 p.m. • Location: Fiesta Mart @ FM 1960 @ Hwy 249 • Fee: $35 per person – pre-paid

©Copyright 2010 Hadfield Communications, Inc. • 800-442-3266

Indian

Our pledge to you: We will not sell or lease your name to any other businesses.

Look for special pricing during the month of September at select Fiesta Mart Stores.

Houston FM 1960 @ Hwy 249 • Hwy 6 @ Bellaire • Shepherd @ 24th • San Jacinto @ Wheeler • Dunlavy @ Alabama • Kirby @ The Reliant Stadium • katy 333 S. Mason austin I-35N @ 381/2 • I-35S @ Stassney Road • richardson 8060 Spring Valley @ Coit • plano 1200 E. Parker • arlington 1300 E. Pioneer Pky.

Your International Store www.fiestamart.com

We reserve the right to limit. Varieties may also be limited.

Some products not available at all stores.

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