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ATLARGE Good Earth Names Management Team Arizona-based Good Earth Power AZ and its operating entity, NewLife Forest Products, have formed a new senior management team to expand its forestry management and lumber manufacturing operations. Adam Cooley has been appointed as Vice President, Corporate Development.
His responsibilities include supporting the company’s strategic planning processes and building relationships with key stakeholders. As a fourth generation lumberman in the Arizona forest products industry, Cooley is proficient in sales, purchasing, operations, production, transportation, credit management and USDA procedures for international lumber shipments. He was previously director of Sales & Manufacturing at NewLife and has been with
the company since its inception. Josh Ray has been named Manager of Finance & Administration and oversees all accounting, finance and administration. He is skilled in financial analysis, planning, forecasting, budgeting and finance modeling. He was previously senior manager of Financial Planning and Analysis at NewLife and has been with the company for more than two years. Kevin Ordean has been appointed as Forest Operations Manager. Ordean is responsible for overseeing all forest related operations from planning to harvesting and ensuring that NewLife is in compliance with the U.S. Forest Service regulations. His background is in sustainability and he has been working on NewLife’s forest restoration efforts since 2015. Mark Chamberlin has been appointed as Mill Operations Manager overseeing mill operations at NewLife’s Heber and Williams facilities in addition to planning and building of the new sawmill in Bellemont. Chamberlin previously served as plant superintendent at NewLife and has been with the company for three years. A 425,000 sq. ft. facility in Bellemont will house a new high-capacity sawmill and GEPAZ has plans to employ 200 from the local area. The facility will produce 120MMBF annually as well as produce engineered wood products. GEPAZ is managing Phase I of the Four Forest Restoration Initiative (4FRI) contract with the U.S. Forest Service. The mission of the 4FRI program is to restore the health of 2.4 million acres of Arizona forestland.
SLB Numbers Show CLT Growth Potential Softwood Lumber Board (SLB) has added a new tool to the industry’s effort to quantify and capture market opportunities for mass timber with the publication of an updated Mass Timber Outlook, which charts potential incremental softwood lumber opportunity in the U.S. through 2035. SLB developed the Mass Timber Outlook in partnership with FPInnovations and Ben Romanchych Consulting. The outlook uses a combination of current and historical market shares, wood building construction trends, and longterm outlooks to identify a potential 3.7 billion BF to 6.7 billion BF of incremental opportunity by 2035. 65% of es58
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