Making Web Money April 2020

April 2020

9 Strategies to

MWM INTERVIEW Making Your First Profitable Product with

ROB CUESTA MWM Marketing

CLINIC

10 Ways to Build Product Launch Anticipation How To Create Million View YouTube Videos

Do You Know The 7 Web Conversion Goals?

17 Social Media Post Ideas For You

How To Start a Podcast (PART TWO)

Learn How People Are Making Web Money Online Today

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MWM contents

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6 MWM Editor’s Letter APRIL 2020 7 MWM Inbox 8 In The NEWS 9 MWM New Product Feature Affiliate Funnel Offer 12 MWM Success Guide – How to Create Million View YouTube Videos 14 How to Get TONS of Free Publicity

9

FREE Affiliate Funnel Offer

15 Dynamic Digital Software Store Want A FREE Website?

16 Subscribe For FREE to Making Web Money Magazine 17 MWM Ask The Expert How To Start a Podcast (part TWO) 21 Membership Authority Sites 22 Business HELP - 9 Strategies to Your First Profitable Product 25 Master Resell Rights Membership Site 26 MailScript X 27 eCommerce Made Easy 28 Advertise in MWM 29 How to Launch a Digital Product Business

17

How To Start a Podcast (PART TWO)

MWM contents Features …

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32 MWM Interview – with ROB CUESTA 36 The Functional Strength Guide

MWM contents

38 MWM Q&A : Do You Know The 7 Web Conversion Goals?

39 It’s Not Sales, It’s Your MISSION 40 17 Social Media Post Ideas G 42 Covert VIDEO Press

22 9 Strategies to Making Your First Profitable Product

44 Internet Marketing Made Easy 49 MWM wants You to Know - $20,000 a Month Partnering With Product Creators 52 Unlock My Secret Traffic Methods 53 My Blog Profits Coaching

55

This Month’s Marketing CLINIC Product Launch Check List

58 MWM Back Story - 10 Ways to Build Product Launch Anticipation 59 The 8 Word Question that Earns You 4 or 5 Figures Per Month 60 YouTube Ads Made Easy

32

ROB CUESTA MWM INTERVIEW

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MWM editors letter Welcome to the APRIL 2020 Issue of our monthly “Making Web Money” Online Digital Marketing magazine - where every month we show you how real people, just like you, are making web money – online. This month

we have MORE great articles and personal success insights, interviews, plus some ONLINE opportunities for you.

MWM 6

[ APRIL 2020] MakingWebMoney.com Subscription enquires: www.MakingWebMoney.com Order the printed edition: www.issuu.com

- PLR Profits Coaching Club - How to Get TONS of Free Publicity

- MWM Series on Business Help - 9 Strategies to Your First Profitable Product - Unlock My Secret Traffic Methods - The Functional Strength Guide - MWM Interview - ROB CUESTA - It’s Not Sales, It’s Your MISSION - The Dynamite Digital Software Store - 17 Social Media Post Ideas - MWM Wants You to Know - $20,000 a Month Partnering With Product Creators - The 8 Word Question that Earns You 4 or 5 Figures Per Month -This Month’s Marketing CLINIC – Product Launch Check List

58

- MWM Success Guide - How to Create Million View YouTube Videos - MWM Ask the Expert - How To Start a Podcast (PART TWO) - MWM Q&A: Do You Know The 7 Web Conversion Goals?

- MWM BACK Story - 10 Ways to Build Product Launch Anticipation

I hope you enjoy this month's issue of the magazine – Check out 96 Great Back Issues of Making Web Money!

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Making Web Money Magazine Published 12 times per year.

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Reprinted with permission. No part of this publication may be reproduced, translated or converted into machine-readable form or language without the written consent of the publisher.

Articles express the opinions of the authors and are not necessarily those of the publisher Making Web Money Online Marketing Magazine Editor Harry Crowder Advertising: See Above Contributors Various experts in their fields The instructions and advice in the magazine are for educational and entertainment purposes only.

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Facebook’s latest app tries to beat Pinterest at its own game This may be why Google recently announced an update to its Collections tool Hobbi, which looks quite similar to the Pinterest app.

TechCrunch notes that “Hobbi takes obvious cues from Pinterest” and that it “is more like an editor and organizer than any sort of new social network.” https://techcrunch.com/2020/02/13/facebooks-latest-experiment-ishobbi-an-app-to-document-your-personal-projects/

Google makes it easier to hide content and check third-party reporting Google just launched three new removal tools that should help website owners quickly remove outdated and irrelevant content from their sites and gain some visibility on how third parties are reporting their content. https://webmasters.googleblog.com/2020/01/new-removals-reportin-search-console.html

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MWM success guide

MWM 12

How to Create Million View YouTube Videos While there is no exact science to creating a video that will be viewed millions of times, there is a method that greatly increases your odds.

No doubt you’ve heard that if you want to do something, you should find someone else who has already done it, and then do what they did.

This method works a lot like that, except of course we’re never going to duplicate content.

But we will investigate to find out what videos have insanely high spikes in viewership, and why it’s happening so that we might be able to do the same thing ourselves.

Here’s how it works: Let’s say you’re in the dog training niche. You have your own YouTube dog training channel where you pump out dog training videos and promote your own dog training products.

You’re creating a video a week and each of your videos typically gets 10K views in the first week.

But then you get a spike. A BIG spike. Your latest video gets 100K views in its first week, which is a 1,000% spike.

At the same time, you also monitor your competition, watching other dog training channels to see how their videos perform.

Every week or so you check these channels and look for spikes in viewership.

For example, dog training channel X gets an average view count of 5K or 7K views in the first week.

But then you notice their latest video has 150K views, even though they only have 10K subscribers.

Obviously, something notable is going on with that video.

Your job is to figure out the reason these videos (yours and your competitor’s) have spiked.

When you discover this, you’re going to use this information on your future videos to increase the chances that they will spike as well.

What makes a video spike?

Would you like your videos to hit a million views?

Or maybe 10 million or more?

It could be any of the following, a combination of these, or even another variable: • Primary keyword(s) or topic • The secondary keyword(s) or topics • The title itself

But as you spend more and more time dissecting spiking videos, you’ll learn what elements to use in your own videos to increase (sometimes GREATLY increase) the odds that they, too, receive huge spikes of traffic.

One last thing for people who don’t use videos in their marketing (yet): It’s entirely possible to sell $10K - $50K of a product – such as a course – from a single video with a huge viewership spike.

• The thumbnail image Food for thought.

• Piggybacking on a successful video (it’s acting like a sequel to a super successful video which may or may not be from the same channel) • Something within the video, such as content, structure, a surprising element, etc.

In the case of a video viewing spike on a channel with low subscribers, the answer is usually that the topic is something YouTube wishes to promote, and this particular video is chosen by YouTube to be a good representation of that topic.

If the video has a good impression to view ratio, watch time, retention and so forth (viewing metrics) that can be enough to convince YouTube to send plenty of traffic to the video.

Take as much time as you need to really pour over the videos that spike and figure out what’s happening.

Is it the topic?

A tag?

The title, or a particular word in the title?

Did it get shared someplace with lots of traffic? (Such as Reddit) Is it piggybacking a popular video? Which one?

Is this a micro-niche that needs to be filled?

How is the video structured?

What happens in the first few seconds?

What grabs the viewer?

What keeps them watching?

Do the comments provide a clue?

Your job is to learn why these videos spike and then try to replicate the spikes by emulating, not copying.

Because we don’t know exactly how YouTube makes decisions on what videos to feature, and because you never know exactly what people will want, this is not an exact science (not even close.)

How to Get TONS of Free Publicity This tactic isn’t for everyone.

And I’m not sure I even recommend it.

But you’ve got to hand it to Sweet Jesus Ice Cream – they are getting TONS of free publicity, courtesy of Christians who take offense at the name.

Sweet Jesus is a Canadian ice cream chain. When they announced they were entering the US market, American Christians became upset and started petitions to keep them out, which generated a flood of publicity for the company.

It could easily have gone the other way, with Christians being happy that someone remembered their #1 guy and thought enough of him to name a company after him.

Well, okay, maybe not.

But the real lesson here might be that certain names will generate buzz – good or bad – and it’s important to take that into account when naming your product or service.

If your product is ordinary (ice cream) then you need an extraordinary name or story that people can buy into.

In the case of these Sweet Jesus Ice Cream shops, some people will go there just because of the name. Others won’t go, again just because of the name.

The chain of stores is attracting their tribe of people with just two words: Sweet Jesus.

Why does a perfume named after a celebrity radically outsell the same perfume with a generic name?

Why are nail polishes named Topless, Vamp and Barefoot, instead of pink, red and maroon?

Because people are buying (or not buying) the idea more than the product.

Apple positioned itself as cool, while positioning its competitor as nerdy and outdated.

It didn’t matter if it was a marketing strategy designed to manipulate, it only mattered if people bought into the idea, which many did.

People buy the idea you present to them, along with how that idea makes them feel.

What idea is your product or business presenting?

And are people buying it?

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MWM ask the expert

MWM 17

How To Start a Podcast (part TWO)

SUBSCRIBE

Consider creating a professional introduction and conclusion for your podcast. You only need to have it done once, you can use it forever, and it brands your podcast in a much more professional and appealing manner.

Hire a professional voiceover artist to introduce your podcast, saying something like, “You are listening to The XYZ Podcast, bringing you ABC benefits. Visit us at XYZ.com to get your free (insert incentive you are offering).”

TODAY!

For the conclusion, it might say something like, “You have been listening to The XYZ Podcast. Visit our website at XYZ.com to get (whatever incentive you’re offering).”

Record Episode Specific Introductions After each interview, immediately record an episode-specific introduction to boost your interviewee’s credibility with your listener and to introduce the topic of the episode. If you do it right away, you’ll be able to give a great intro that ties right into what was covered in the interview.

Here’s a format you might use for creating this episode-specific introduction: Begin with an attention grabber that shows your listener how this episode will solve a problem or give them a benefit. “What if you could…”

But I thought I would humor him, so I asked why he thought he should be a speaker.

Introduce your interviewee as the ultimate authority on this topic Cover what’s in it for the listener. This is a great place to have a few catchy bullets in And he told me it was, ‘Because he was a @%#$ place. “In this episode of XYZ Podcast, you’re going to discover…” genius,’ or something like that.

Introduce yourself as the host.

Everyone at the Restate the name of the podcast, so that your listeners remember where theytable are was laughing and poking each other in the ribs, thinking this guy was three sheets to hearing this powerful information. the wind.

Create Commercials But that’s when he dropped the bombshell: Just like a television show, you’re going to want to have a couple of commercials giving away exclusive content or advertising a sponsor.

“I figured out a way to DOUBLE my revenue from ema hethey said.go to If you want to build your email list, offer something valuable marketing,” for free when your landing page.

You could have heard a pin drop.

Finally, picking my jaw up off the floor, I croake If you are taking sponsorships to fund your podcast, this is where you after advertise their out the question: product.

“How??”

If you are an affiliate for your guest, advertise your affiliate link for their product.

He smiled – I mean he was like the cat who ate the Here’s the format to create a middle of the broadcast ad: canaries – all of them.

“Dotoyou really want to know?”

Indicate the episode is NOT over. “There’s a lot more to advice come, including “YES!” we all chimed in. how to ___.” here’s how like it works…”

Give a short call to action. “If you’d like to double or even “Okay, triple your traffic And he proceeded to tell us his trick. our guest Bob has done, we’ll show you exactly how to do it.”

e

Give the link. “Just sign up at XYZ.com/traffic to get all the traffic and qualified leads your website can handle.”

Transition back to the episode. “Now let’s discover more about how to convert that website traffic into sales with the help of our expert, Bob.” Record an Episode Specific Conclusion Your conclusion gives you another opportunity to get your listeners to go to your website, visit your sponsor or check out an offer.

And it’s also the perfect time to thank your guest for sharing their knowledge, and to remind your audience just how valuable that advice is.

You might use the following format to do this: • Thank your guest for sharing their expertise and giving us their valuable time today • Ask them to share the URL where listeners can get more information, the free gift, the offer, or whatever call to action you’re making • Remind listeners that you have other episodes they can check out, or to subscribe to your episodes, or tell them what’s coming up in your next episode.

Step 4: Finding Your Guests, Doing Interviews Assuming of course that your podcast will feature guests, here’s how to get them to come on your show and give them the best experience possible.

In the beginning, you might be worried that no one will want to be one of your first guests.

But if you approach existing customers, your email subscribers and industry friends, you’ll likely find enough guests to fill a dozen podcasts.

Look for people who have solved a big challenge that others would like to hear about. Hopefully they have interesting stories that will help the listener to reach their own goals.

You can even approach companies and people you buy things from. For example, if your podcast is on online marketing, and you bought a $500 course on driving traffic, ask that course creator to be on your show.

You’ll find that getting guests on a podcast can actually be a whole lot easier than finding guest bloggers.

That’s because a guest blogger has to put a good deal of time and effort into making a truly great post, whereas a podcast guest doesn’t need to do very much preparation.

Plus, your podcast guests will get access to your podcast listeners. Let them make an offer, such as for a free report or video, to help them build their list from your listeners. They’ll love the exposure.

When reaching out to your possible guests, don’t send out a copy and paste email. Instead, tell them why you’ve chosen THEM, why you value the contribution they could make, and how they can personally benefit from being on your show.

Provide a link to book a conversation with you so that you can talk about the interview to come. Find out what major challenge they’ve solved recently and what they went through to accomplish their end result.

This is when you get a feel for what questions to ask, and you find out what you can expect from them during the interview.

This is a great way to break the ice and get ready for the real interview.

After this conversation, write out the questions you will be asking and send it to them.

Ideally you want the interview to last about 20 minutes, since the average commute to work is 25 minutes.

But don’t get too hung up on length. Some interviews will be too exciting to end at 20 minutes, while others will naturally wrap up in this length of time.

When you send your interview subject the questions, ask them to book another time for the actual interview.

Calendly works great for this, or there are plenty of other scheduling apps you can use.

You might send your interview subject a few suggestions, too, in order to get the best interview possible. For example: -

Find a quiet place for the interview Eliminate all distractions and noises Use headphones and a microphone Put all phones and notifications on silent Plan on 45 minutes for recording

The day before the interview, send a reminder of the interview time. if the interview is in the afternoon or evening, send a second reminder the day of the interview. People get busy and they forget.

Tell your subject what to expect during the interview. Will you record a separate introduction and conclusion after the interview?

Will you ask questions not on the original list? Will you dig deeper by following up their answers with more questions?

Let them do 90% of the talking. They are the expert, so let them shine.

Thank your interviewee and let them know you appreciate them.

Tell them when you expect the episode will go live. Ask for anything else you need, like their bio or headshot.

Once the episode goes live, let them know. Give them the link and any social media graphics you’ve designed, to make it easy for them to share with their audience.

Step 5: More Tips and Things to Know Use a podcasting hosting service such as Libsyn.

Then share your podcasts to iTunes, SoundCloud, Google Play and Stitcher.

Publish A Pre-Launch Podcast Announcement to Get Feedback Once you have recorded your first three episodes, publish them to a blog post and alert your existing audience. These can be rough cuts, with the ums and ahs intact.

Ask for feedback before you spend more time on your podcast. Your goal is to product the best episodes possible, and your audience can help you do that.

Based on their feedback, either use the first three or start over.

Your goal here is to know your podcast is going to be successful before you do a real launch.

Publish An Episode Zero to Explain Your Podcast Some podcasts do this, and others don’t.

How To Start a Podcast (part three) next MWM

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MWM Business HELP

MWM 22

9 Strategies to Your First Profitable Product If you can find the RIGHT product, then the job of selling your product is half done. That’s because an in-demand product will do half of the selling for you.

On the other hand, the wrong product will mean you have to work ten times as hard to make a sale.

How do you come up with great product ideas? It’s tricky. It can feel like everything that can be sold is already BEING sold.

You look at the marketplace and there seems to be products for everything. But think of it this way… 5 years ago people thought the same thing. And yet, in the last 5 years, look at all the new products that have hit the market.

There is always a killer best-selling hot product that is just WAITING for you to find it, invent it or create it. You simply have to know where to look.

2: Cater to Enthusiastic Hobbyists The more passionate people are about their particular trade or hobby, the more money they’ll invest to get the exact product they want.

The key is to find a hungry market and then give that market what it wants. And it helps to understand the psychology of why people buy, too.

The classic example is golfers: They’re wellknown for investing hundreds or even thousands of dollars to lower their score by a stroke or two.

1: Solve a Customer’s Pain Point

I’ve personally seen collectors live on ramen soup for a month in order to afford their latest acquisition. And we’ve all seen online marketers buy yet another ‘how to’ course when they haven’t yet consumed the last dozen courses they already purchased.

Solving a customer’s pain point always has been and will be an effective strategy to develop a product people want.

Pain relievers like aspirin literally take away pain.

But more often than not, pain is a more abstract concept – the pain of stress, money problems, loneliness, low energy, out of shape, poor health, lousy job and so forth.

All of these cause very real pain, and when you can relieve that pain, you make a sale.

Let’s say you’re at the dog park with your dog, and over and over again you hear dog owners lamenting the fact that dog toys are expensive and they don’t last. This is a pain point.

You could solve this pain point by selling cheaper dog toys, selling dog toys that last longer, or even selling cheaper dog toys that last longer.

Pay special attention to when people say they are frustrated with a particular product or service.

Notice when you find yourself thinking that something could be improved or something should be invented, if only somebody would do it.

That somebody could be you.

Look for passionate people and you’ll have a hot market. Listen to what they say and watch what they do, and you’ll find product ideas worth pursuing.

Imagine you go through your day, observing people in their hobbies. You take a walk and you notice people out gardening.

What can you offer them that helps them express themselves in their hobby, or makes their hobby even more fun?

Maybe you invent funny garden signs they can place amongst their plants, or t-shirts they can wear, or hats or even zany garden gloves that make them smile.

Maybe you create an info product on 101 weird ways to grow the biggest, baddest, most glorious bug and disease-free garden ever.

You see some people ride by on bicycles. They’d love some t-shirts that highlight their hobby, too. And how about outfitting their bikes to represent their personality and style?

4: Use Your Professional Experience If you’re been working in a particular industry, odds are you know more about certain aspects of that industry than 99.9% of people on the planet.

Not to mention an app that shows them all the best places in the area to bike, including elevation gains for hilly areas and cautions against dangerous streets for bikes.

Plus, you’ve likely made important contacts in the industry, learned certain skills and had your own unique set of experiences. Do you realize you’re more knowledgeable than the average person on these particular topics?

Next, you walk by the gym, where you see people trudging through the door, carrying their duffle bags.

They don’t look all that enthused to be there, do they?

Then turning your expertise into your own online business might be a smart way to enter the market with a leg up that isn't easy for others to duplicate or copy.

Is it because they get tired of having to drive there, compete with others for space and equipment and shower in public? Maybe they’d rather work out at home, or even at a park or the beach.

For example, a plumber might start an online business teaching people to do their own plumbing maintenance and fix small plumbing problems, as well as serving as a review site for local plumbers.

You could create a series of exercise videos that use nothing but their own bodyweight to get fit and trim in no time, with no gym membership and no equipment needed.

On the flip side, that same plumber can help new plumbers by teaching them the ins and outs of the business, as well as how to build up a large clientele fast, how to structure their business to limit liability, how to collect on slow paying customers, how to hire the right employees and be an effective boss and everything else related to a plumbing business.

You get the idea. Keep your eyes open and watch for ideas because they are everywhere.

3: Your Personal Passion This one is a little tricky. There is an old saying that if you do what you love, the money will follow.

Well, not necessarily. The key is that a lot of other people who are willing to spend money also need to share your passion.

But if you can use your know-how to create and position a unique product in a niche you love, it can be extremely profitable.

When you love your niche, the hard work of building a business, staying motivated and overcoming obstacles becomes a lot easier.

One blogger started writing about how to make money online. But she kept using her scuba experiences to illustrate points.

The more scuba crept into her blog, the more she realized that her real passion was diving. Soon she started a diving website and is now making money promoting diving trips and selling diving equipment, as well as taking paid advertisements.

Another entrepreneur had a real passion for artwork.

She could spend all day hunting art online and finding the best upcoming artists. She finally quit her accounting job and started her own website, where she highlights new artists, sells art products and beautiful accessories designed by her artists, and caters to people who love art with a passion. She also donates 10% of all proceeds to benefit non-profits that are close to her heart.

5: Be an Early Adopter Are you good at recognizing trends early enough to take full advantage of the opportunities? For example, maybe you spotted the opportunity with Bitcoin or cannabis before most people did.

Being first allows you to carve out a place in the market and establish yourself as a leader before others have a chance to.

Here’s the pitfall to watch out for when spotting trends – a trend is something long term with lots of potential. It should be profitable for at least a couple of years, and preferably a decade.

A fad, on the other hand, is generally here today and gone tomorrow. To capitalize on a fad you have to be super fast on your feet, and ready to pivot at a moment’s notice.

In the 70’s pet rocks were invented just for a kick. Each rock was nestled on a bed of straw inside a little box, with instructions on how to care for your new ‘pet.’ To everyone’s surprise, they sold like hotcakes.

The problem occurred when others tried to copy the success of this product and couldn’t, because the pet rock was a fad, not a trend.

Of course, if you had started the pet rock fad yourself, you would have become a millionaire.

When you spot the right opportunity, act fast.

It’s generally always the first movers who have an extreme advantage.

Here are a few ways to watch for what’s trending.

Social listening: Watch trending hashtags on Twitter or topics on Facebook. Use social listening tool software to identify and monitor trends over time.

But by pairing product demand to existing keywords, you really can capture consistent organic traffic from Google.

Google Trends: Watch and monitor the popularity of topics over time, looking for upward trends that show no sign of tapering off.

It’s important to remember that Google isn’t the only place where people start their search. Amazon, Ebay, Etsy, YouTube and other online marketplaces also have their own search functions, which means lots of keyword data as well.

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Reddit: http://www.reddit.com.

This “Front page of the internet” showcases forums about nearly every topic under the sun – even cat toe beans. Visit the popular page to see what people are buzzing about.

6: Read Customer Reviews for Existing Products There is a wealth of insight you can glean from customer reviews.

Do you already have a line of products? See what your customers are saying about them. Look for areas where your product fell short. Look for trends and interesting feedback that you can use as inspiration for your next product.

Next, go to Amazon and other sites to read feedback on products in your niche. What are their complaints? What do they love? How can you either improve on what’s out there, or completely reinvent something?

This works especially well for information products.

Make a list of everything customers love and everything they complain about on your topic. Then use this as a starting point for your next creation.

7: Use Keyword Research to Find Product Opportunities You might think this is doing things backwards, but by strategically looking for product ideas based on real search queries, you can gain valuable insight into what you can not only sell, but also get ranked high in the search engines.

Imagine you launch a product that Google immediately places on page one of the natural results – You’ll have free traffic for as long as Google is loving what you offer.

This approach is somewhat technical and takes a good understanding of keyword research and search engine optimization.

Of course, if Google changes its algorithm, that free traffic could disappear.

Here are a few tools you can use to uncover popular search terms, which may help you find the next product to sell: Keywords Everywhere https://keywordseverywhere.com/ Keyword Tool https://keywordtool.io/ Keyword Inspector https://www.keywordinspector.com/simple/index.php Helium 10 https://www.helium10.com/ Sonar Keyword Tool (Amazon) http://sonar-tool.com/us/ Etsy Rank https://erank.com/ Alibaba Keyword Tool https://keywordkeg.com/alibabakeyword-tool.html 8: Test Before You Launch Here’s a nifty trick to find out ahead of time if there is going to be a market for your product.

Create a webpage that explains what’s so great about your product. It’s a sales page you put together without overthinking – sort of a “just get it done” type of page.

Send traffic to the page, either through your list and social media, or by paying for traffic.

You can approach this in different ways – take preorders and let customers know the product will be finished and delivered on a certain date.

Or explain the product and let them join a waiting list to be the first to purchase it.

The first option will give you a much better sense of how well the product will sell, since people are laying out their money for the product. But be sure you know exactly when the product will be ready.

If there is little or no interest in the product, and you’re fairly certain you targeted the right people, then count yourself lucky that you didn’t go through the hassle of creating the product just to find out it wouldn’t sell.

9: Always be on the Lookout Above all else, just keep an open eye and an open mind.

Write down every idea you get, no matter how bad or good it is. This prompts your subconscious to find even more ideas.

Ideas can come at any moment, including in the middle of the night or the middle of a shower. Be prepared to write them down. Then review your lists and see what you’ve got.

Somewhere in there is a pot of gold just waiting for you.

Hopefully, these ideas will get you on the road to lucrative product creation.

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MWM Interview ROB A CUESTA Editor:

Hello, and welcome. In this edition of the show, we're chatting with Rob Cuesta, and if you stay listening, you'll find out how Rob learnt a very sobering lesson that almost cost him everything. He also tells us how setbacks can actually be a good thing in business, and why he thinks writing a book really can make a difference to your life.

Editor:

Rob Cuesta, welcome to the show.

Rob Cuesta:

Hello.

Editor:

Great to speak with you, Rob. Now, I have to say, your CV is incredibly impressive. So, I wanted to start by asking, how did you start in marketing?

Rob Cuesta:

Back in 1997, I caught the coaching bug, when coaching was an industry that hadn't even just started. I attended an NLP, a neurolinguistics programming course. At the time, I was working for one of the big consulting firms, in London. I thought, this would be a great thing, we should be building coaching into what we do. Of course, nobody agreed with me.

Rob Cuesta:

A few years later, I decided this is it, coaching is the way ahead, I'm going to set out on my own. With that impressive CV that you mentioned just then, of course the world would be my oyster, and everybody would be beating a path to my door. In 2002, I walked out what, at the time, was a $140,000 a year job, not realising that I had just become a $14,000 a year coach. Because predictably, nobody knew how I was, and nobody wanted to hire me.

Rob Cuesta:

That was how I got started, by making the mistake a lot of entrepreneurs make, which is not thinking about what my market was going to be, or what I was going to be offering, and just taking a great idea, that I thought the world needed, and deciding that I was going to go out and offer it. It took me a few years to figure out that I'd make that mistake, literally until about 2005. So, three years of earning very small amounts, and the only reason that I can say it was $14,000 a year was because in the first year, I actually made about three times that. In the following two years, I made virtually nothing.

Rob Cuesta:

It wasn't until 2005 that I got ... what I always call my Lost Days. I'd got to the beginning of 2005, and I realised, I've got not clients, I've got no money, and I was very rapidly heading towards bankruptcy. I spent two days being mad at the world, being mad at my prospective clients for not hiring me, being mad at myself for being so stupid. At the end of those two days, I sat down and I did something that I should have done in the very first place, which was I actually sat down and started setting some goals. The first goal I set myself was that, by the end of the year, I'd be making 100,000 Sterling which, at the time, was about $160,000 US.

Interview

Rob Cuesta:

I made it, by the end of 2005, to something like $96,000, so I fell $4000 short of my goal, but I let myself off for the extra $4000, I'd gotten close to the intent. But, I'd managed to turn it around in that year.

Editor:

It sounds like you learnt a really sobering lesson as well, off the back of that. That's quite a story, in terms of ... I just say, sometimes it's the false security, isn't it? You're in a job, you're being paid, and you think, if I leave, I'll take all these clients with me. But of course, it doesn't always work like that?

Rob Cuesta:

No, it really doesn't work like that, a lot of the time. I always say, if you want to make God laugh, show him your business plan. But, I hadn't even gotten to the point of having a business plan, it was literally I'd decided one day that I'd had enough, and that I was going to go and set the world on fire.

Rob Cuesta:

Instead of doing it the sensible way, by tapering in, and doing some work on the side, and building up the business in my own time, I went cold turkey. I literally walked into my boss' office and said, "Hey, I quit." Yes, as you say, it was a sobering lesson.

Editor:

I was going to say, in terms of once you'd done that, and you'd gone through that process yourself, I guess that also gave you an insight, if you'd like, into how not to do it. If you train other people, this is like, "Don't follow this advice, do the complete opposite."

Rob Cuesta:

Well exactly, because I'd got to 2005 and I'd three years of, basically, treading water. It was only in 2005 that I thought, well, I don't have a client base. So, I need to find a way of building clients, very quickly. Quite by chance, I started doing joint ventures. That was, literally, what saved the business, and saved me, was finding ...

Rob Cuesta:

The first joint venture I tried wasn't as successful. I can remember, I'd arranged a ... it wasn't even a webinar, it was a teleconference, with a competitor/peer/JV partner in North America. I remember dialling in from a hotel in Newcastle. Dialling in, in hotels, on an international line, was ridiculously expensive. So we were on the line for however long, for an hour or whatever, doing this teleconference. Of course, at that point, I still hadn't learnt my lesson. We got to the end of the webinar, and I suddenly realised, I hadn't really thought about the call-to-action. I very quickly came up with a call-to-action, and that joint venture netted me something like $100, which didn't even cover the cost of the phone call.

Rob Cuesta:

So I went back to the drawing board, set up another joint venture with a joint venture partner that was a better match for me, and for my skillset, which was personal branding, which is ironic. That joint venture got me up to a few thousand. And then, at the end of that year, what literally got me to the $100,000 mark was that, during that year, I found a partner that was perfectly aligned, and I had the right offer for their audience. They were desperately in need of what I was offering. By the end of that year, that had turned into almost a six-figure, in Sterling, business partner. It was around $160,000 of business, in US dollars.

Rob Cuesta:

But, it was just finding that one partnership, which is something that I say to people now, is if you can find the right partners, and the right alliances to make, that can be the difference between having a very expensive hobby, or having a viable, and valid, and successful business.

Editor:

That's really true. I guess, the really interesting part in this, is it's almost like you went from ... As you say, you quit a well-paid job, a relatively well-paid job, so it was riches to rags. And then, almost back to riches again, from the joint ventures that you started to develop in that time.

Rob Cuesta:

Yeah.

Editor:

Can we just put a timeframe on this, Rob? You mentioned that you quit your job in the early 2000s. Then, how long was it before ... You say, three years before you realised you had almost a failing business? Then, off the back of that, how quickly was it before you started to turn the corner, and see that actually, this now is moving in the right direction?

Rob Cuesta:

That was literally a 12-month shift. At the start of January 2005, I thought, this is it, everything has failed. I'm going to have to go back and get a job, and I'm going to have to eat humble pie, maybe, to my old employer and things. But literally, by the end of that year, that big joint venture had delivered the big payoff.

Editor:

That was the turnaround year, I guess?

Rob Cuesta:

That was the turnaround, yeah.

Editor:

Then, in the last 15 years, things have really gone from great to stratospheric I guess, in terms of what you've achieved. I know we talked about the books that you've written so far, and also that you've moved into more of the personal branding side of things. Can you just walk me through the process of that, Rob? What made you want to, first of all, turn what you were doing into the books, first of all?

Rob Cuesta:

Yeah. Well, let's go back to that 2005 transformation. By the end of 2008, I'd then built a very successful, one-man business. I was travelling all over the world, I was working with big corporations, I was coaching senior partners in big, professional services firms. You probably remember, 2008 is memorable for one, big thing which is that in October 2008, the world collapsed.

Rob Cuesta:

October 2008, I was literally packing to jump on a plane to New York to go and coach one of my clients, and I get a phone call saying, "Hey, you're supposed to be with us next week, but we've decided we're not going to go ahead, the market has collapsed, so don't bother getting on the plane."

That was the start of having gone riches, to rags, to riches, literally 2008, I was facing going back to rags again.

Rob Cuesta:

This time, it didn't take me three and a half years to figure out what I was doing wrong. And so I very quickly started to get things moving again, to turn it around. Again, going with ... initially, my first, gut reaction was joint ventures is what's kept me going, joint ventures will help me, and they did.

Rob Cuesta:

The other thing I did, which I hadn't done before at that point, was I joined a Mastermind group. I suddenly realised, "Hey, I need other smart people around me."

That was the point at which I joined my first Mastermind group, which some people would think was insane, when all your clients are disappearing, to go and spend $10,000, $15,000, $20,000, $25,000, being in a room with other people, might seem ridiculous. But, I needed to be around people whose businesses were successful, and learn from them, so that was the point at which I discovered the power of Masterminding.

Note from the editor: This is a bridged version of the full interview which is available to listen to separately.

To Listen to it Please CLICK HERE

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MWM Q & A Do You Know The 7 Web Conversion Goals?

I’m sure you know the first one on this list, but sometimes we lose sight that there is more we can be doing with our visitors than just selling them products.

Making a Purchase This is the most well-known and sought-after website conversion. You might be selling a product or service, but either way, your goal is to get the sale.

Submitting a Form This might be for a service request, signing up for a seminar, a limited-offer promotion, a free trial and so forth.

Remember that the more fields you ask them to fill out, the lower response rate you will usually get.

Signing Up for a Newsletter or for Updates Customers are either asked for their email to subscribe them to a newsletter, or their mobile number to receive SMS alerts. Sometimes you have to work as hard to get someone to subscribe as you do to get them to buy.

Treat your squeeze page / landing page like a short sales letter with dynamite bullet points and you should see your conversions increase.

Clicking Buttons This could either be a download, a link to an external site, or lead users to the checkout page.

While we think about getting people to purchase, we sometimes forget that first we have to tell them to click the button to add to cart or go to the next page. Calls to action are important because they almost invariably increase every kind of conversion.

Signing up for an Account This might be to gain access to a forum or to special content. If you keep your best content accessible only to subscribers with plenty of awesome teasers on the sign-up page, you can likely grow your email list a lot faster than simply by offering a one-time lead magnet.

Try offering two or three articles for free to give visitors a taste, and then they must sign up with their email address to read more. Or give them the first couple of paragraphs and cut them off when the content gets good to get them to sign-up.

Clicking Share Buttons These are usually icons which need a click from your visitor to instantly share your content to any of the following major social platforms – Facebook, Twitter, Instagram, Reddit, and Snapchat. Remember to always, always, always ask for the share.

Installing an App Give businesses a REASON to get your app. Often all a business says is, “Get our app!” without mentioning what that app will do for the consumer.

But if you can say that with the app they get extra discounts, special treatment or secret content, they’ll have a reason to say yes.

It’s Not Sales, It’s Your MISSION I was talking to a friend the other day. He runs these monthly gratitude gatherings, where people come and talk about gratitude and how it improves their lives.

He generally only has 4 to 8 people in attendance each month.

It’s a better program than I just made it sound, but here’s a funny thing: When I made a suggestion to get more people to show up for these monthly meetings, he shot me down.

“It’s not my job to sell this to people,” he said.

Huh? I know he wants to help people with these meetings, so I asked if he wouldn’t want to help MORE people.

Nope. “If I can help just one person to have a better life, that’s what it’s all about, right?”

It was like talking to an alien. Why wouldn’t he want to help 10 people or 100 people or 10,000 people if he could?

Why the fatalistic thought that he should be happy if he helps just one?

If 100 people were drowning, would he save just one and then quit for the day? By his logic, yes.

Anyway, my friend is nice guy. He’s just not too bright about some things.

Since he chose to do these gatherings, it is indeed his ‘job’ to convey the benefits of attendance. No one is going to figure it out through osmosis.

And as marketers, it is our job to help as many people as possible, too.

Just because you are ‘selling’ something does NOT mean you get to take a break. If your product helps people – and I’m sure it does, or you wouldn’t be promoting it – then it’s your job to tell the WORLD, or at least everyone in your niche.

And it’s your job to put forth the best possible effort to convey the benefits of using your product. Tell the story of how it will change their life for the better.

Acknowledge that they’ve tried things before that didn’t work. Explain why this one actually is different.

Take away all of the risk with an irrefutable guarantee. And be the person who makes a positive difference in their lives.

People out there are drowning in their problems. You have the solution to at least one of those problems. And it’s your job to get your solution in their hands.

You’re on a mission, so GET GOING !!

17 Social Media Post Ideas Your goal is to convert social media followers into customers, but it’s easier said than done, right? The first step is to post engaging content to capture your followers’ attention.

My own rules of social media posting are pretty simple: Rule #1: Never be boring.

Rule #2: Post regularly and make it interesting.

Rule #3: Try not to stress about Rules #1 and #2 and just enjoy the process. Because if you’re having fun, then odds are your followers are having fun, too.

Here are 17 ideas for your upcoming posts: 1: Share your latest blog post. They should be the first to know, because they can help you spread the word.

2: Poll your followers. Instagram, Twitter and Facebook all provide options for you to engage your followers with a poll. Or simply ask thought provoking or humorous questions, and remember to check back in and respond to the answers, too.

3: Show off your photos. We’re not talking about stock photos, but YOUR photos of yourself doing relevant or interesting things, the view from the coffee shop where you’re working on your next product, etc.

4: Tease followers with enticing details about your new product. Build hype for your next launch by letting your followers be the first to know what you’re offering next.

5: Use emojis. According to one survey, Facebook headlines with emojis generate 241% more clicks than those without.

6: Customer case studies. Show how your product or service is helping people on an individual basis.

7: Videos. Social media videos generate more than 1,200% more shares than images and text combined. Whoa.

8: Share old blog posts. You can bring new life to old content if it’s still relevant.

9: User generated content. Find posts of people using your products and share them to build trust.

10: Infographics. These visual aids can help cement your stories, products and services into the memory of your prospects, as well as helping to persuade them to buy.

11: Inspirational quotes. Don’t just grab any quote. Find something relevant to what’s happening now, or a quote that uses humor to get the message across.

12: Giveaways and contests. Use a contest to encourage user-generated content. This content will be exposed to many people, which is always a good thing for you.

13: “How to” posts. Share a demo video on how to do something in your niche, such as sharing a step-by-step process to get a specific result.

14: Review and testimonials. These add credibility to you and your products.

15: Curated content. Share the content of others in your niche.

16: Industry news. News articles get more share than any other type of article, so why not have it come from you?

17: Tips and advice. A quick tip or tidbit can be highly valuable and it makes you look generous for sharing the advice.

This list is by no means comprehensive, yet it should keep you quite busy building and engaging your audience on social media.

Biggest Blogging Mistake in 7 Words If you want people to read your work, then never forget these 7 words:

Your blog is not your personal journal.

If you want to journal online, go for it. Just don’t expect that your journal is going to resonate with your audience.

When you make the mistake of making your writing all about you, nobody but you will care.

Yes, stories are great. They’re awesome and if told well, they rock. Yes, you need to share your personality with your reader.

But never forget – you are in competition with every other website on the internet. That includes apps, movies and porn.

Write for your audience. Write TO your audience. Be authentic, unique and sincere.

And always, ALWAYS do at least one of the following: 1: Entertain your audience.

People love to be entertained and they hate to be bored. Make them laugh and make them cry. If you were a stranger reading your writing, would YOU be entertained?

2: Educate your audience.

There’s a reason why “how to” posts are popular. If you can show someone how to get the result they seek, they’ll pay attention. Share what you’ve learned through personal experience and help people to better understand themselves and how to navigate their path.

3: Inspire your audience.

People want hope and change. They want to be inspired, to be lifted up and to see what they can become. Inspiration can be the spark that causes people to do the work to make the change they seek in their lives.

Can you do all three of these at once?

Then your writing will be amazing – and people will read it, share it and come back for more.

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MWM wants You to Know $20,000 a Month Partnering With Product Creators This case study has an interesting twist – rather than hunting down just any affiliates to promote his membership site, ‘Bob’ targets only people who are launching their own product.

Here’s how it works: Bob has a membership site in the online marketing niche. It’s a great site, and the monthly membership is less than $50 a month. (He’s asked me to keep some of the details vague so as to not directly identify his site.)

Naturally, with a membership site the idea is to get new members and of course retain the members he already has.

Typically, a membership site owner will act just like any other product seller and try to recruit affiliates, as well as promoting his site through social media, paid advertising and so forth.

But Bob does none of these things.

Instead, he watches to see who is launching a new product. He targets marketers who have done launches before, so they already have a following and relationships with affiliates. In other words, he’s looking for people who can bring in plenty of buyers.

Now, you might think his next step is to suggest to the product seller that he or she add his membership site to their sales funnel. But you can see the problem that would cause; instead of the monthly membership fee being split two ways, it would be split three ways: Bob would get a third, the marketer doing the product launch would get a third and the affiliate would get a third. It gets complicated, and the pie gets cut into too many pieces.

Instead, Bob proposes that the marketer send out an email sequence right after their launch, promoting his membership site.

Bob provides the emails, and they’re written in such a way that the marketer is offering this opportunity ONLY for those who just purchased the product, and it’s only available now, at this special price.

Bob has a main sales page for his membership that extolls all the benefits of joining, with the ‘regular’ price of perhaps $97 or $197 per month. The emails refer to this page, with instructions NOT to order on that page without the coupon code that gives them a discount.

He provides a different coupon code for each marketer, one that incorporates their name so that buyers know this discount is just for them and not for everyone.

An alternative to this is to create a separate webpage for each marketer where they can send their buyers. They can refer to the full price page first, and then to the discounted page. Place their name prominently near the top.

The email sequence will emphasize how the membership is KEY to a successful online marketing business and works well with the product just purchased.

Here’s why this works so well...

• Bob’s membership site isn’t advertised in the traditional ways. It’s under the radar, and only known to buyers of IM products. This way buyers can’t say, “I can always buy this later.” The coupon code has an expiration, and they can’t find another coupon through a Google search.

• These are BUYERS, not lookers. Buyers always buy more than freebie seekers.

• They’re not only buyers, but they just made a purchase the very same week. They are in BUYING mode and this is the PERFECT time to offer them something else.

• These buyers are opening most everything from your marketer because they just bought a product from him or her. Thus, the email sequence will be opened and read (This timing is incredibly VALUABLE to you and your sales!)

Success Tips: • Watch sites like Munch Eye, JVZoo, JV News Watch, JV Notify, CB Trends and Warrior for launches.

• For best results, contact sellers who have already done at least a couple of successful launches.

• When the email sequence ends, ask your product launcher if s/he wants to remove the email sequence from their autoresponder. Because it’s profitable for them, they will almost always say no, they want to leave it in place for future launches.

Consider making your offer even more special than a discounted price on the membership. If you make the entry level just $1 for 10 days, or $5 for the first month, you will get even more people signing up.

• Once people join, make them a special offer good only for a very short time that allows them to subscribe to the membership for an entire year for a discount. Make this offer via email twice per day until the expiration. This gives new subscribers a chance to check out the membership and see the value. Once you know your attrition rate for your membership, it will be easy to calculate a winning price for both you and your subscribers. Give your marketer the same commission on this annual plan as you do on the monthly plan (usually 50%.)

• Fill your sales sequence with marketing content, humor and stories as well as the special discount. Have the marketer launch this sequence right after the launch ends.

• Make the entire thing as simple for the marketer as possible.

You propose they send out the email sequence, you provide the sequence in a copy and paste ready-to-go fashion. All they have to do is paste the emails into their autoresponder, schedule it for the day after the launch ends and forget about it.

Special Sauce This is optional but I HIGHLY recommend this: Consider making each marketer your ‘partner’ in the membership for the sake of appearance.

In the emails you can say that marketer ‘Joe’ worked together with you to make this membership for Joe’s best customers.

Create a separate webpage for each marketer and write it as though it’s coming from both of you.

Have a little intro at the top that comes from THEM (you can write it).

Have their photo – the same photo they used during their launch – at the top of the page, too, as well as at the bottom. Sign the sales letter as coming from BOTH of you, with the marketer’s name first and yours second.

This will often increase sales significantly, since the marketer’s name is trusted by their customers.

This system is the only thing my friend ‘Bob’ does to promote his membership site, and he makes anywhere from $10K to $25K per month.

Not bad.

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Product Launch Check List Whether you’re doing your first product launch, or your 100th, it pays to have a checklist.

Pilots have a checklist for safety, and they don’t take off until they have gone over every single point on their list.

Hospitals now use checklists, and they are preventing mistakes and saving lives because of it.

And your product launch deserves to have a checklist, too, so that you can minimize problems and maximize sales and profits.

For ease and simplification, I’m going to divide this checklist into sections. But that doesn’t mean you necessarily start at the top and work your way through.

Read through the entire list before you get started, and decide what order makes the most sense for you.

In many cases you will be working on several things at once.

For example, you might be finishing your OTO product while also building pages and waiting to hear back from JV’s.

Please don’t be daunted by the length of this list. If you’ve already launched a product, then you’ve likely already done most of these things.

But by following this list, you won’t forget anything this time, and your sales and profits should increase !

Website Domain Purchase your .com domain name (Don’t agonize over this. Just find something that works for your product. You might even find the domain first, and then name your product, since that is sometimes easier.)

Set up domain on your hosting service (If you don’t already have a hosting service, you’ll need to find one with great support and 99.9% uptime.)

Point name servers to host (This is super simple, and if you don’t know how to do it, use Google or YouTube.)

Install Wordpress (or use your preferred website building program or outsource the building of your website.)

Front End Product – this is your MAIN product Create your product. (This might be a product you create yourself, or you hire someone to create it, or you purchase rights to sell it.)

Test your product. (Is it software? Get a beta group to test it for you. Is it an information product? Hand it off to a few people to get feedback. You want to know if it makes sense, if there are any major typos or problems, and if it’s user friendly.)

Add support links. (Guaranteed, some of your customers will need support.)

Training and tutorials. (This is how you cut down on support requests. Create any necessary training and tutorials if your product is software, a service or anything else that warrants additional training beyond what is found in the product itself.)

Test download links. (When you’ve got your download page finished, add the download links and TEST THEM. Then send those links to a few friends and have them test the links, too. The last thing you want on launch day is non-functioning download links – believe me.)

Upsell Product(s) – these are the product(s) you offer after a purchase is made. They could cost more than or less than the main product, and they are sometimes only available at this price at this time, in which case they are a one-time offer.

See “front end product” for explanations on the following: Create or find your upsell product(s) Test your product(s) Add support links Training and tutorials Test download links

Affiliates Affiliate page. (Create a page for affiliates that tells them about the product, as well as dates of the launch and promotion, commissions, contests, prizes, swipe ads and swipe emails, a review copy link, etc.)

Review copy link. (Create the link and place it on the affiliate page. This it the link where potential affiliates can download your product and review it.

It’s much easier for affiliates to promote a product with which they’re familiar. And some affiliates won’t promote anything they haven’t tested themselves.

Banners. (Create website banners promoting your launch and your product.)

Swipe emails. (These are the emails that affiliates send out to their lists. You’ll want emails to build up to the launch, emails for launch day, and emails that progress through the promotion period to the end. Place these or a download link to these on the affiliate page.)

List in launch directories. (There are online directories of products that are going to launch.

Affiliates use these to find products to add to their promotion calendar, so you’ll want to sign up on these.) 4 to consider: http://muncheye.com http://warriorjv.com/ http://jvnotifypro.com/ http://www.jvnewswatch.com/

JV ads ready to go (Use on Facebook any other place you want to advertise your JV) Retargeting campaign set up and ads loaded (If you are doing retargeting – you’re losing money if you don’t)

Building Your Pages Sales copy for main product Sales copy for each upsell Sales page Upsell page(s) Thank you and product registration page Thank you and product download page (Thank them every chance you get) Graphics for each page Buy buttons for sales page and each upsell page No thanks link for each upsell page

Delivery Autoresponder follow-up sequence in place to send to customers welcoming them aboard and pointing out how to get the most out of the product.

Member area in place (if appropriate) Special offer inside the membership area (Optional and only if appropriate - people who just joined are in a buying mood, so you might take advantage of that) Product access tested (Again) Affiliate request on download page (Suggest they make money by sharing their own affiliate link to the product they just purchased)

Support

Overview video. (Make a video for affiliates that explain the product, the launch, commissions, contest and so forth. Post in on your affiliate page.)

Bonus page. (Make a page for your affiliates that shows the bonuses, as well as giving them the download links in case they want to check them out.)

Affiliate list. (This is your own private list of affiliates that you will be personally contacting, to ask them to promote your launch.)

Set up support link Add support link to thank you / registration page and the download page Add support link to the first 1-3 follow up emails you send out Clearly state either hours support is available, or estimated time it will take to get back to them. Be generous in your estimate. If you think it will take one hour, say one day, just in case.

Ensure that someone will be available to handle support requests

Advertising

Finally

JVZoo ads and email blast purchased for dates (If using JVZoo, otherwise, appropriate ads and advertising on an alternate platform) Emails to your list ready to go, selling the product (Timed to the launch) Broadcast emails to your JVs ready to go (These should be timed to your launch)

Test your entire funnel system Ask someone else to test your entire funnel Call your merchant account and alert them that sales are about to increase Call your hosting and alert them of the big influx of traffic you’re about to get If you have a support team, assistants, etc., let them know to be available as much as humanly possible during the launch

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MWM Story MWMBack FLASHBACK STORY

10 Ways to Build Product Launch Anticipation Thanks to services like Netflix and Hulu, we can now binge-watch entire television series.

And that’s a good thing, right?

Maybe not for the average person, but it might represent an opportunity for your business.

When I used to work a ‘normal’ job, anticipating time off was half the fun of getting time off. If I knew weeks or months in advance that I was getting a vacation, or even an extra day off from work, I would look forward to it and relish the upcoming ‘freedom’ I would enjoy.

And if I got a day off with no warning, I felt cheated of this very anticipation. The unexpected day off was only half as good as it would have been, if I had known it was coming and could look forward to it.

Not long ago, all television episodes were released once a week. After watching an episode, the viewer had that entire week to process what happened and anticipate seeing the next episode. They would often discuss it with friends and try to guess how the cliffhanger would turn out.

In fact, entire seasons would end with a cliffhanger and the viewers had to wait 3 months to find out what happened. Nowhere was the phenomena greater than the famous, “Who Shot JR?” seasoning episode of the 80’s TV show, Dallas. It made headlines and was even featured on the cover of Time Magazine, one of the most prestigious publications of that era.

But now the anticipation is gone. When a viewer has only to click the remote to find out what happens next, cliffhangers lose their meaning.

Viewers are rushing through a series, watching 3, 4, and sometimes many more episodes at a time. They don’t get the anticipation and appreciation of a good series. They don’t get caught up in the emotions and thrilled by the story line.

Instead they rush through it in just days and feel lousy when it’s over. Characters they just got attached to are now gone. There is a massive void where the series had been, and usually it’s filled with yet another series.

It’s not unlike an addiction to drugs or food or anything else. More of the substance seems like a good thing, but afterwards it leaves a person feeling empty and depressed.

People love anticipation. Think about the first kiss in a relationship. You get to anticipate that kiss for hours and sometimes days or even weeks. It’s a delicious feeling, not knowing exactly when or where that kiss will take place, imagining all the possible scenarios, thinking of how it might feel.

If you can build anticipation into your marketing, your product or both, you’ve got a goldmine.

Of course, simply announcing you will be launching a new product is NOT building anticipation. Everyone does that, and who cares anyway? Prospects who don’t know you certainly don’t care.

The weaker the relationship with a prospect or customer, the harder you’ll have to work to build that anticipation.

Your diehard fans, of course, will be an easier audience.

Think of a new TV series that no one has heard of. It takes a lot of savvy marketing to build anticipation for it.

Contrast that with a show that’s been on the air for a year or two and enjoys a loyal audience – for some of them, you only need to tell them the date to be in front of their televisions and they will be there.

Here are 10 ways to build anticipation for your next launch, whether it’s a product, service, website or whatever you might have in the works.

In the points below, we’ll be using a product launch as an example, but these methods can work to launch nearly anything new.

1: Focus on Your Customers, Not on Your Product Your customers care about their problems and how your product is going to solve those problems and make their life better.

They don’t care about specs and features until you convey to them how this new product will improve their life.

Talk about how the product will affect your customers, how it simplifies things, makes things easier or brings about a desired result (and what that will mean.)

2: Get Help Ideally, you want to get thought leaders on board with your product early, before it launches. Get these people talking about your product before you even have a demo, so that they’re talking about what it might do.

Apple uses this technique marvelously to get bloggers and journalists talking and even arguing about what they think the next Apple product will mean for customers.

It creates tremendous buzz and gives them a head start when the demos or actual product comes out.

3: Be Radically Different Creating a product that is just a little bit better than others isn’t going to get you much buzz.

But producing something that is totally, radically different in some way will set you apart into your own product category. You can become a leader in your realm, causing a major shift in thinking and how things are done.

Do something that’s never been done before. Take a stand that’s bold. Be imaginative. Paint a picture that your prospects will walk a mile to live in.

In other words, aspire to be a visionary.

4: Take Preorders If you’ve already got customers, they are likely to buy anything you release. Give them the opportunity to pre-order and get your product the moment it launches.

These folks can then be some of your very best advertising, as they announce to others that they were able to secure a copy of your product from the first minute it launched.

Alternate strategy: Allow a limited number of people to buy the product ahead of time. This can create buzz, as these customers are already talking about what’s in the product and what it’s doing for them.

5: Tease Your Prospects To build up more excitement surrounding your campaign, try being mysterious. Don’t give away all your secrets in your first promotional campaign.

You want people to stay curious and follow up to get more information.

6: Pre-promote Your Product at a Special Event Is there an in-person conference or even an online event where you can talk about your new, upcoming product launch?

This can be a great time to capture people’s interest and score some free publicity, too.

7: Turn the Launch Itself into an Event You are the speaker and showman for your product, so act like it.

Stage an entire event around your launch, with live online events, social media, partners and anything that makes a big deal out of your product launch.

The more seriously you take your product launch, the more others will pay attention.

8: Use Video Studies show approximately 64% of customers make a purchase after seeing a branded video.

According to half of polled marketing experts, video has the highest ROI compared to other content marketing strategies.

And according to Insivia.com, 95% of information gets retained when it’s watched in video.

Use video to tease, entice, build enthusiasm, do demonstrations, answer questions and sell.

9: Use Every Marketing Avenue Think hard: Who do you know? Which social media channels are you on? Who can you contact?

Leave no stone unturned and exhaust every resource to build up excitement, get the word out and increase your exposure.

10: Drag out the Suspense Remember when we talked about binge watching, and how it’s ruining suspense and cliffhangers?

When you’re launching your own product, YOU control when information is released. Hold back juicy news and details about your product and only hint at what it might be.

Bottom Line: Plan out your product launch like you’re going to war.

The difference between a great product launch and a lousy one is planning and creativity.

Decide what information you will release, when you will release, and what avenues you will use.

Plan every detail and give yourself plenty of time to get people on board to help you.

The 8 Word Question that Earns You 4 or 5 Figures Per Month You never have to create a product if you use this method.

And you don’t even need to be an expert in your niche.

This method is simply you asking for what you want, and then using that to turn a profit in 48 hours.

You can do this with most any product, including continuity programs for recurring commissions.

Here’s what you do: Find something that is a perfect fit for your list or your readership or your social media peeps.

Or if you can buy traffic, you might use that method. As long as you can pair the right audience with the right product, you’ll make money with this.

Once you’ve found the right product, contact the product owner and tell him or her that your audience is a good fit for what they’re offering.

Then ask them this question: “What is your best discount for this product?”

Nearly every single marketer has discounted his or her products at some time or another, so what you’re asking is not in the least bit inappropriate.

Most of the time, you’ll be able to negotiate a good deal for your customers.

If you can, offer to duplicate the sales page yourself to make it that much easier for the product owner to say yes. All they need to do is create a new buy button for you with the new price.

Now contact your audience and let them know about the special deal you’ve arranged for them, good for the next 48 hours only.

Follow up with emails at the 36 hour, 24 hour, 12 hour and 4 hour time periods. It’s this time limit coupled with the special deal that really sells the offer.

To build your list, you can use an opt-in form with an offer like this: “Enter your email and I’ll let you know every time I can get you a special discount on top [niche] products.”

Most marketers are more than happy to offer you a discount on their product because these are digital downloads and it’s all profit, anyway.

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