MWM ask the expert
MWM 18
CASE STUDY: 6-Figure Instagram Business Using Nothing But Quotes Or… how to go from bankrupt to mid-six figures posting stuff other people said and wrote. If you had told me that it was possible to earn six figures by doing nothing more than posting other people’s quotes online, I probably would have told you it was a pipe dream. But what do I know? Believe it or not, the Instagram account @StoicReflections has grown to 850,000 followers and six figures of income in under three years. The creator chooses famous motivational quotes and posts them every day, including strategic hashtags to get more traffic to them. And once he started to build a significant audience, he created two simple products that have generated hundreds of thousands of dollars in revenue. When Alexander, the man behind the popular Instagram account @StoicReflections, went bankrupt only a few years ago, he took up philosophical meditations to see him through the tough time. Then he began posting those mantras online and grew enough of a following that he now makes a full-time living from Instagram. There’s an important lesson here: When things seem especially bad, ask yourself, “What’s good about this?” And maybe also ask yourself, “How can I use this experience to help others and even build a business?” Alexander doesn’t use his last name on @StoicReflections because he wants to keep his identity separate from his account. Since he’s not the face of his page, he’s not a typical Instagram influencer. And yet he has seen growth in line with other successful personalities on the platform. @StoicReflections has gained over 850,000 followers in less than three years simply by sharing tenets of Stoicism, an ancient Greek philosophy that preaches an indifference to pleasure and pain.
