Making Web Money April 2024

Making Web Money

Exclusive Interview

Travis Lee

LenfladlienBishop

MWM Marketing C L I N I C

WhoWantstoBecomean AppleMillionaire?

(TimingisEverything)

MWM Success Guide

When Your Perfect Campaign Crashes and Burns:

A Lesson from The Big Bang Theory

MWM Business HELP

OneSmallLeadMachine BecomesFullTimeBusiness

MWM Ask the Expert X Space: Your Guide to Live Audio and Video

Conversations on Twitter

MWM Wants You to Know Is Social Media Authenticity the Ultimate Sales Magnet?

You Asked and We Listened.

How Would You Like To Get Your Hands On My Proven Marketing Strategies That Have CreatedA Multiple Six Figure Online Business?

Now You Too Can Explode Your Business Income With Monthly Internet Marketing Training And Coaching! If You Are Serious About Changing From A Failing Online Business To An Uber Profitable Online Business I Can Help You!

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MWM editors letter

Welcome to the APRIL 2024 Issue of our monthly “Making Web Money” Online Digital Marketing magazinewhere every month we show you how real people, just like you, are making web money – online. This month we have MORE great articles and personal success insights, interviews, plus some ONLINE opportunities for you.

- MWM Series on Business Help - CaseStudy:OneSmallLead MachineBecomesFullTimeBusiness

- MWM Interview – Travis Lee

- Super Profitable Keyword Research for SEO Dummies

- Case Study: 6-Figures While Working Full Time

- Buying Solo Ads? Beware of This Pitfall

- Start Your Very Own Recurring Membership Site and Get Paid Every Month

- 4 Simple Steps to Full Time Income with Part Time Effort

- Case Study: $10K a Month with One Blog After 2 Years

- The Functional Strength Guide

- FREE Affiliate Funnel Offer

- MWM Wants You to Know - IsSocialMediaAuthenticitytheUltimate SalesMagnet?

- MWM Q & A - Case Study: 6-Figures While Working Full Time

- This Month’s Marketing CLINIC - Who Wants to Become an Apple Millionaire? (Timing is Everything)

- MWM Success Guide - When Your Perfect Campaign Crashes and Burns: A Lesson from The Big Bang Theory

- MWM Ask the Expert - X Space: Your Guide to Live Audio and Video Conversations on Twitter

I hope you enjoy this month's magazine. Thanks for reading.

– Check out our 145 Great Back Issues of Making Web Money!

Keepyourvaluablefeedbackcoming.Itrytoreplytoeveryemail,Iappreciate yourinputasithelpstomake MWM theBestmagazinepossible.

Subscription enquires: www.MakingWebMoney.com

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Making Web Money Magazine

Published

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All rights reserved.

Reprinted with permission. No part of this publication may be reproduced, translated or converted into machine-readable form or language without the written consent of the publisher. Articles express the opinions of the authors and are not necessarily those of the publisher

Making Web Money Online Marketing Magazine

Editor Harry Crowder

Advertising: See Above

Contributors

Various experts in their fields

Emailmeat: crowderharry598@gmail.com MakingWebMoney.com

The instructions and advice in the magazine are for educational and entertainment purposes only.

The creators, producers, contributors and distributors or Making Web Money Marketing Magazine disclaim any liability for loss or lack of results from following the advice expressed herein.

crowderharry598@gmail.com

Why Has the US Passed a Bill to Ban TikTok, And What’s Next?

The US House of Representatives has approved a bill that could force the app’s Chinese owner ByteDance to divest from the company or face a ban.

Many House legislators have argued that the app could allow the Chinese government to access user data and influence Americans through the wildly popular social media platform’s addictive algorithm. The White House has backed the bill, with President Joe Biden saying he would sign it if it passes Congress.

https://www.aljazeera.com/news/2024/3/14/why-has-the-us-passed-a-bill-to-ban-tiktok-and-whats-next

https://www.cmswire.com/digital-experience/googles-gemini-marketing-trick

Instagram Revamps Explore Tab

In an effort to compete with TikTok, Instagram introduced a redesigned Explore tab featuring curated collections and content recommendations based on user interests.

With the help of some clever AI, Instagram will curate a personalized feed of content based on users’ interests. From "For You" recommendations to specific categories like "Sports," "Food," and "Nature," the revamped Explore tab offers endless possibilities for discovery.

https://mashable.com/article/instagram-update-explore-tabs

Rise of Interactive Content

Platforms are exploring interactive features like live games within live streams, aiming to boost user engagement. For example, Instagram is testing games that you can play with viewers during live sessions on the platform.

As spotted by a user, there are two games, including "This or That" and "Trivia," available to play as of now. The game live streaming feature is available for limited users and will roll out to more over time.

https://beebom.com/instagram-live-stream-games-play-with-viewers/

TikTok Tests Auto-Tagging Products

According to Bloomberg, TikTok is testing a feature that uses AI to automatically detect products featured in videos and then displays a "Find similar items on TikTok Shop" link.

While TikTok hasn't officially commented yet, Bloomberg confirmed it's an early test. This could be a game-changer, making it super easy for users to discover and purchase products they see on the platform.

https://www.theverge.com/2024/1/30/24055388/tiktokshoppable-videos-automatic-product-discovery hers, and spend time on TikTok and how brands can use our platform to connect with community.

Welcome to the Metaverse: A Portal to a Virtual Future

Just like a scene ripped from a sci-fi novel, the metaverse is upon us. Years of technological advancements have propelled us towards increasingly immersive virtual worlds. These worlds are accessed through various portals: cryptocurrency-powered games, social networks teeming with digital collectibles (NFTs), and augmented reality apps that blend the physical and digital.

These innovations, along with others, are fueling the growth of a vast, virtual frontier.

The metaverse, though still young, holds immense potential. It's not just about popular games like Fortnite, Minecraft, and Roblox – it encompasses the entire digital landscape, from cutting-edge tech to mobile internet, even impacting marketing and finance.

But the big questions remain: What exactly is the metaverse? How do we enter this virtual realm? Is there a clear path, or just a need for the right gadgets? And most importantly, how will it transform our world?

https://influencermarketinghub.com/state-of-the-metaverse/

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When Your Perfect Campaign Crashes and Burns: A Lesson from

The Big Bang Theory

Have you ever crafted the ultimate marketing campaign, one meticulously planned and bursting with potential? With anticipation so thick you can slice it, you hit publish.

And then... nothing.

No engagement, no conversions – just the deafening silence of an online void.

It's enough to make you throw your hands up in despair. But before you succumb to frustration, consider the curious case of Lexie Contursi.

In an episode of the TV sitcom, The Big Bang Theory, an aspiring actress lands a dream role. She pours her heart into the performance, certain it's her ticket to stardom. Except, when the episode airs, her scene is mysteriously absent. Dejected, she fears her big break has vanished.

Here's the twist: Lexie, the real-life actress playing that role, actually nailed her part. The scene's exclusion had nothing to do with her talent. It simply didn't fit the final edit.

Just like Lexie, even the most flawless marketing campaign can be subject to unseen forces. Budget cuts, algorithm shifts, or unexpected competitor moves – anything can derail your carefully laid plans.

The key takeaway? Don't let a single setback define your efforts. Remember Lexie. She delivered a stellar performance, got paid, and even earned a funny anecdote for her future Hollywood memoir (think Sharon Stone being turned down for a role on "My Two Dads").

So, when your meticulously crafted campaign goes bust, take a deep breath. You poured your best effort into it, and that's what truly matters.

Consider this a dress rehearsal for your next masterpiece. You'll learn from the experience, adapt your approach, and emerge stronger - ready to conquer the marketing world, curveballs and all.

X Space: Your Guide to Live Audio and Video Conversations on Twitter

Twitter's (now X) live hosting feature, X Spaces, lets you have real-time audio and even video conversations about anything under the sun. This guide will show you how to create and host your own X Space.

Getting Started

1. Open the Twitter app and tap the blue circle with a plus sign in the bottom right corner.

2. Select the Spaces icon (microphone symbol) from the options.

3. Tap "Got it" and then name your X Space. You can also choose to:

o Record the conversation (make it good!)

o Enable video (currently in testing)

o Schedule the X Space for later or start immediately

4. Once you're happy with your settings, tap "Start your Space."

Inviting Participants

Your X Space is live. Now you can invite others to join the conversation…

• Tap the "Invite" button.

• Select users from your followers.

• Share a link to your X Space for anyone to join.

Moderating the Conversation

As the host, you're in control. You can…

• Manage speakers by allowing or denying requests.

• Mute or remove participants to keep things on track.

• Adjust settings to ensure a smooth and engaging discussion.

Wrapping Up

Ready to end the conversation? Just tap the "End" button. Your X Space recording will be saved for 30 days, so those who missed it can still catch up later.

Creating and hosting X Spaces is a breeze. Follow these steps and remember to keep your audience engaged by moderating speakers, responding to questions, and fostering lively discussions. Get ready to connect with the world in real-time on X.

Removal of Cookies, Next Steps from Google

Google’s latest move towards gradually phasing out cookies involves the introduction of a feature called “Tracking option.”

Google’s latest move towards gradually phasing out cookies involves the introduction of a feature called “Tracking option.” This new functionality aims to restrain cross-site tracking of cookies by default, meaning that users will no longer be tracked across websites.

This new functionality aims to restrain cross-site tracking of cookies by default, meaning that users will no longer be tracked across websites.

https://blog.google/products/chrome/privacy-sandboxtracking-protection/

https://blog.google/products/chrome/privacy-sandbox-trackingprotection/

Reddit Aims for 2024 IPO at $15B Valuation

I love Reddit, but what are they thinking??

Business Insider reported that Reddit’s looking to launch its long-awaited IPO in 2024, at a target valuation of $15 billion.

To put that into context, X, which has 250 million daily users (versus Reddit’s 70 million DAU) and will bring in over $2 billion in ad revenue in 2023 (versus Reddit’s $800 million) is currently valued at $19 billion.

Snapchat, with 406 million DAU, more than 5x Reddit’s user base, is valued at $27 billion.

Based on the comparisons at hand, there’s seemingly not much logic to Reddit’s valuation target. But then again, maybe it is just that; an ambitious target, and Reddit will eventually have to settle at a lower price.

https://www.socialmediatoday.com/news/reddit-aims-2024-ipo-15-billionvaluation/703385/

Case Study: One Small Lead Machine Becomes Full Time Business

Because she wanted something that was mostly passive income and could be scaled, she decided to give it a try.

Two years ago Marsha attended a webinar that talked about building small websites to capture leads that were then resold to businesses.

First, she had to decide who she was going to target. She knew she needed a specific industry, and since she already worked in insurance, she decided that was the place to start.

She knew that insurance companies paid good money for hot leads. Deciding to focus on life insurance, she decided to target new parents. Being a mother herself, she already knew the needs and pain points of the market.

Next, she created valuable content targeted to expecting and new parents. Interestingly, the content covered many things about being new parents, not just the need for life insurance. She quickly gained an audience through her educational materials.

She used clear calls to action to get her audience to raise their hands to receive a small book she wrote about how to choose the right life insurance. Knowing the company she worked for was an excellent choice, she approached her company about providing them with leads. They readily agreed to pay her a fee per lead, plus a commission on policies sold.

And she was quite clear with her readers that they would receive information from the one company she personally recommended.

Granted, this wasn’t like most lead generation websites. She was offering more information than most, being more helpful, and building a solid audience that continued to read her materials. Most lead generation sites simply advertise, grab leads, sell them and move on to the next prospects.

Marsha captured her insurance leads with a landing page offering the insurance book. Only about 5% of her readers opted in to this particular offer, but the percentage of those who actually bought the insurance was impressively high. These were super hot leads of people who were ready to buy right away – they simply needed to know which company to buy from and Marsha’s recommendation sealed the deal.

Within six months Marsha was making as much money selling leads to her company as she made in salary.

It was then she attended a marketing seminar and realized she was sitting on a goldmine. While you and I are quite aware of things like affiliate marketing, it as all new to Marsha.

She then began segmenting her list into different interests and promoting appropriate products and services to her readers based on what they wanted.

Now her income from the affiliate products was nearly as much as her income from insurance leads, and she decided it was time to retire from her job and work her business full time.

She now sells leads to several different industries, all of which cater in some way to expecting and new parents. She knows that if any of her clients ever stop purchasing her leads, she can simply go to a similar company and offer them her leads.

By nurturing trust and rapport with her audience, she cultivates a receptive environment for sales. When readers request more information, they're genuinely open to hearing from sales representatives. She encourages the businesses to use her name during outreach, paving the way for successful sales conversions.

To further build her audience, Marsha is now branching out into video as well as leveraging her social media presence and appearing on podcasts.

It’s amazing what she has accomplished. Remember, she started out simply wanting to generate leads she could sell, and along the way she’s built an entire business with multiple streams of income and an audience that is growing every day.

Super Profitable Keyword Research for SEO Dummies

Let’s say that today you’re going to build a site in any popular niche you desire, and you have a choice: You can either build a site that has no guarantee of getting any free traffic from Google… …or one that will almost certainly get 10K to 50K visitors per month. Both sites take the same time to build and maintain. Both sites are monetized in a similar way, which is to say both will make the same amount of money from traffic. Assuming they get traffic, of course.

Stupid question?

Not really. Every single day people build new sites that have zero guarantee of getting any organic traffic. After a month or two of hard work, they throw up their hands and start over. And yet others are building sites today that will be making money within the month, all because they are getting the free traffic.

How do they do it?

By discovering and using the exact keywords that will most likely bring that free traffic. And the best part is, this ‘secret’ keyword research technique I’m about to reveal is easy and crazy effective. Here’s what you do:

Choose a super popular site in your niche. This should be a site with thousands of trending keywords. Use an SEO tool such as SEMrush or Ubersuggest. Yes, you may need to join and pay the site you choose to do your research. It’s worth it.

Enter the URL of the super popular website you chose and allow the tool to find and display all of the popular keywords the website ranks for.

You should get a list long enough to tie around your waist once or twice. Now filter the keywords for low competition and high volume. These are the keywords that will drive traffic to your site without having to battle Googles algorithm.

Filter the keywords by intent – informational or commercial.

Filter by difficulty – look for a range of 0-10 kd for new sites. And filter by trends – notice if the keyword trending up or if it’s yesterday’s news. That’s it. That is literally how easy it is to find low competition, high volume keywords. I almost wish I could make this more difficult because I know a lot of readers will just shrug and go right back to trying to rank keywords that have zero hope of getting free Google traffic.

Unleashing the Power of User-Generated Content

User generated content can provide you with third party testimonials and endorsements, as well as a goldmine of product-centered content that you don’t have to create yourself.

For example, GoPro practically pioneered the concept of user-generated content (UGC) marketing. Their entire brand identity revolves around capturing action and adventure, and who better to showcase that than their customers themselves?

They leverage the #GoPro hashtag to encourage users to share their experiences filmed with GoPro cameras.

GoPro then curates the best content across their social media platforms and marketing materials, highlighting the versatility and quality of their product through real-life user experiences.

How can you tap into a goldmine of user-generated content (UGC) to boost your social media presence? Here’s everything you need to know to get started…

Unearthing UGC Gems

The key to finding UGC lies in understanding your audience's social media havens. Are they scattered across platforms? Then you can leverage third-party social media dashboards to consolidate mentions and tags across channels, and most platforms offer native tools as well.

Meta Business Suite, for instance, lets you view UGC from linked Facebook and Instagram pages under the Mentions & Tags tab. Explore notifications, search for branded hashtags, or delve into competitor strategies using platforms like Predis.ai to understand what resonates with your target audience.

Building Your UGC Arsenal

Before sharing, ensure you have a system for saving UGC. Platforms like Twitter and Instagram offer bookmarking and saving features. For Facebook, you can create dedicated folders.

To organize content from various platforms, you might use spreadsheets like Google Sheets or Airtable to track links, creator handles, screenshots, and other relevant details. This system also helps brainstorm captions and plan content schedules.

Permission is Key

Always secure permission before sharing UGC, respecting the creator's ownership. For hashtag campaigns or contests, clarify terms upfront on your social profile or a dedicated landing page. If you discover UGC in mentions or notifications, reach out directly with a comment or DM, expressing gratitude and requesting permission to share.

A Spectrum of UGC to Explore

Now that you’re building a treasure trove of UGC, let's explore the diverse types that can resonate with your audience:

• Lifestyle Content - Often the most prevalent, this showcases your product or service in action, typically with positive commentary.

• How-To Content - Customer-created tutorials can be as effective as professional videos, revealing hacks or innovative uses for your products.

• Unboxing Videos - Capture the excitement of receiving your product by sharing customer-made unboxing videos.

• Branded Hashtags - Encourage user-generated content by creating a unique branded hashtag and promoting it across your social channels.

• UGC Contests - Incentivize content creation with themed contests, offering prizes to encourage participation. Landing pages make it easier to collect entries and manage the selection process.

• Reviews and Testimonials - Positive customer reviews, quotes, or screenshots can be powerful social proof.

• Case Studies and Customer Stories - Collaborate with customers to create content that shares their genuine experiences with your brand.

• "De-Influencer" Content - Address negative UGC constructively. Respond thoughtfully in comments or DMs, or consider creating a remix with your reaction (always with humor!).

Sharing Your UGC

Once you have a collection of stellar UGC with permission to share, add it into your social media strategy.

• Native Sharing - Use platform-specific tools like retweets, reposts, or shares. Enhance these by adding your brand's voice through captions, stickers, or emojis. Thank the creator, provide context, and avoid altering the original content.

• Remixing Photos and Reels - In-app remix features allow you to add your reaction to UGC, sparking conversations. Respond to YouTube videos, Instagram photos and reels, or TikTok content using their respective remix options.

• Organic Sharing - Share UGC on your brand's feed with the creator's permission. Maintain the original format, credit the creator, and add your commentary or background information. Consider leaving purchase details out of the caption to prioritize social proof.

• Branded Content Ads - High-performing UGC can be repurposed into paid ads to reach a wider audience. Ensure you have permission for advertising purposes and leverage native advertising features like Meta's branded content tool.

The UGC Advantage

By embracing UGC, you showcase genuine customer experiences and product usage, fostering trust and brand loyalty, elevating your social media marketing to new heights.

And you can take UGC a step further by setting the stage for users to create your content. Like Coca-Cola did with their "Share a Coke" Campaign.

This global campaign, launched in 2011, is a textbook example of UGC marketing success. Coca-Cola replaced their iconic logo on bottles and cans with popular names, encouraging people to find and share a Coke with their loved ones. This personalization sparked a social media frenzy, with users sharing photos and stories using the #ShareaCoke hashtag. The campaign not only boosted sales but also strengthened Coca-Cola's brand association with happiness, connection, and togetherness.

Then there’s UGC on steroids. Imagine capturing your audiences viewing or listening habits for an entire year, and then summing it up in individual personalized reports.

That’s exactly what Spotify does:

Spotify Wrapped: A Masterclass in User-Generated Content

Spotify Wrapped, a year-end campaign by music streaming giant Spotify, is a great example of how a company can effectively leverage user-generated content (UGC) to achieve marketing success.

Launched in 2016, Spotify Wrapped is a personalized microsite that analyzes a user's listening habits throughout the year. It presents data-driven insights in a visually appealing and interactive format, revealing a user's top artists, genres, songs, podcasts, and total listening minutes.

While the data itself comes from user activity, Spotify's magic lies in how they present it. They transform raw data points into a personalized story, sparking user engagement and encouraging content sharing.

Spotify Wrapped uses a vibrant and interactive format, with colorful graphics and statistics presented in a shareable format. The platform seamlessly integrates with social media, allowing users to share their Wrapped results on various platforms with a single click.

By leveraging UGC through Spotify Wrapped, the company increases user engagement, enhances their own brand image, gets free marketing from the organic buzz and gains valuable insights into users’ behavior and music preferences.

Spotify Wrapped is a prime example of how a company can transform user-generated data into a powerful marketing tool. By focusing on creating a fun, personalized, and shareable experience, Spotify encourages user engagement and brand advocacy, all without requiring users to create entirely new content.

e-Commerce is growing like never before!

You would be amazed to know a proven and tested system to easily and quickly create a profitable online store and boost your profits in a hassle free manner.

Dear Online or Offline Business Owner,

I am about to disclose an important piece of information that will enable you to boost your business and leave your competitors far behind.

But first, let me ask you two simple questions:

- Are you still trying to sell your products and services physically?

- Have you spent a lot of money and time, but never achieved your objective?

Be honest!!! Are you actually achieving your desired goals? … are you saying NO? (it’s o.k.)

Look at astonishing stats:

- U.S. Online sales will be $523 Billion by 2020

- E-Retail spending to go up by 62% this year

- 51% of U.S. consumers plan to do most of their online shopping at Amazon.com

- eCommerce salaries in the UK have increased by over 14,000 euros in 2015, and

- The average amount spent by each consumer is expected to rise from $1,207 per annum to $1,738 per person.

With over 85% of searches for products and services happening online, the growing relevance of eCommerce can’t be taken for granted

"Discover How to Start, Build and Launch Your Own Digital Product Business Without Breaking The Bank..."

Find Out How To Create Your First Digital Product For Sale And Start Getting Sales On Autopilot!

What you'll discover in this eBook:

• You'll have an idea for the type of digital product you want to create and what the strengths and weaknesses of each option are

• Understand what makes digital products sell and how you need to design your creation in such a way that people will be eager to buy it

• Know how to quickly and cost effectively create the type of digital product you want

How to create a potential hot-selling eBook

• Know how to alter things like price, cover image and more in order to optimize your sales

• Understand how to drive more traffic to your landing page using SEO, PPC, e-mail marketing and social media

• Understand affiliate programs and tools like JVZoo, ClickBank and WSO Pro

• Know how to build an army of affiliate marketers who can drastically increase your sales and profits

• • ...and much, much more!

This is the ultimate guide to How to Launch a Digital Product Business! You'll discover all the steps, tools and resources to help you become a successful digital marketer! Get your copy today!

Buying Solo Ads? Beware of This Pitfall

Not every solo ad seller does what I’m about to describe, but without a doubt, some do – and it can dramatically affect your bottom line.

When you submit your ad copy, complete with subject line, to the solo ad seller, you likely assume they will use your exact subject line and ad copy. However, this is not always the case.

A solo ad vendor may change some or all of your solo ad for a variety of reasons:

• They don’t understand it because they’re not your target market

• They are more concerned with getting a lot of clicks than in giving you quality leads

• They fancy themselves to be advertising gurus and know better than you

• They don’t want you to pre-qualify people before they click

• A dozen other reasons that make no sense.

You might want to verify and get an ironclad guarantee that the solo ad seller will use your exact copy before you submit payment.

•

MWM Videos

http://www.youtube.com/watch?v=RSkWqI7M3Ts

http://www.youtube.com/watch?v=rzEuURaTiZU

http://www.youtube.com/watch?v=0CaUcIwPsH8

http://www.youtube.com/watch?v=6t6ba6Cj690

http://www.youtube.com/watch?v=h5GQm 55ccTk&feature=related

http://www.youtube.com/watch?v=EYN1BjtZ6nc

MWM Interview

A Travis Lee

Interview

Editor :

I'm thrilled to welcome today's guest, Travis Lee, a mastermind in the world of direct mail marketing. He's the co-founder of 3D Mail Results, and Travis has revolutionized how businesses think about and execute their direct mail campaigns with an innovative approach that stands out in a digital age. His strategies have helped countless businesses achieve remarkable engagement and response rates. Beyond the mailbox, Travis is also active on social media where he shares his insights and connects with both his clients and his fans.

Travis, it's great to have you with us today.

Travis Lee:

Wonderful to be here. Thanks for the invite and looking forward to sharing some direct mail expertise with some of our listeners.

Editor :

Excellent. Well, could we maybe start by asking if you could share what sparked the idea for 3D Mail Results and how you began this unique adventure?

Travis Lee:

It's I think an interesting story. I think it's actually fairly instructive. I'll give you the cliff notes version, we'll give the shorter version than we normally give. I started this business with my father in 2008, 2009, the years kind of blend together. Let's just say it wasn't a great economic time. I do remember that, so somewhere around then. My father had this business, it was called American Retail Supply. It doesn't really matter what it did. They were a wholesale distribution company.

They had grown that business. He had grown that business using direct mail in a business where it was very much Salesforce-driven. Nobody did marketing, everyone did sales. People were hammering the phones, people were walking up and down the street. If you can imagine, we are serving mainly small retail stores, so not the big box stores.

They have divisions of us. They have divisions that do what we do. The bike shop on Main Street, that would be the typical client. You'd have what we affectionately call the foot soldiers walking up and down the street, knocking on doors and working the phones. He discovered this guy named Dan Kennedy, who I'm sure you are very familiar with, renowned marketing expert.

He discovered this guy named Dan Kennedy, who I'm sure you are very familiar with, renowned marketing expert. This was back in 1991, 1992, and he said, "If you can figure out how to get direct mail to work in your business, it can revolutionize it. It can be a force multiplier. You can do all the things you want and never leave your office." He thought that sounded amazing. I can have salespeople now in my office, I can control them a little bit more, hear what they're saying. There's none of these sketchy expense accounts as they go around walking up and down the street, and we can control it. We can mail who we want to mail.

Anyway, his first direct mail piece he sends out, he gets a 25% response rate, which is obscene. That is absurd. No one should expect that. I debate whether I even say it, but it's the truth, and so now he's hooked. This is '92, '93. Boy, we're coming up on 40 years, over 40 years. They're all over 30 years, it's amazing how it travels. Then that evolved into sending what we now call 3D mail, which we'll probably show some of this, but we set these little tiny rubber feet in the mail or we send a message in a bottle in the mail, and it evolved into this thing that was way more than just paper and ink and envelopes and stamps. Well, now let's fast-forward 2000, like I said, six-ish or so, seven-ish.

We were actually in a mastermind group, and for years and years and years we had used this stuff and people kept coming to us and saying, where are you getting your ideas? How are you finding these things? Our answer was always, well, in the States, we say we go to the dollar store and we walk up and down the aisles until we have inspiration, and then we run to the clerk and say, I need 5,000 of this little trinket. That meant we were telling people what to do. Well, it became evident that people didn't want to do that, and that because of our expertise as a wholesale distribution company, it doesn't matter what we sell. A widget is a widget is a widget. Could we buy these things from the same folks that we're buying them from and wholesale distribute this stuff?

Anyway, we go to a mastermind meeting and we say, we're thinking about starting this new division. You guys have seen the 3D mail that we do. Do you guys think it makes sense? We could have left that meeting with thousands and thousands of dollars in orders right then and there. This is November-ish of, like I said, 2007 or so. By March of 2008, again, the years get a little sketchy, but it's around there.

Four or five months later, we'd started this new division and I was put in charge of running it. Since then, we've completely sold the other business. We've gone whole hogan to direct mail, and now we do everything from the wholesale distribution of the products to printing and mailing and stuffing and postage and sending it out the door for you with full mail capability. It really was a, we use this thing with great success, how can we now turn it into a profit centre and now a full-fledged business for us?

Editor :

Now you're a full-service provider in this space. Direct mail in a digital world seems a little counterintuitive. What advantages are there to sending 3D mail?

Travis Lee:

That's a great question. The biggest reason to send it is while everybody's running over here, you should at least look around and say, should I be running over there? At the very least, when everyone else is running one direction, is it time to start thinking about running the other direction? That's the first thing. Dan Kennedy, again, my mentor says, the masses are usually wrong. If the masses are wrong, let's see if they're all running that way, maybe we should be running that way. That's number one. Number two, frankly, there's just less competition in the mailbox right now. When we started doing pay-per-click ads in 2002, '03, '04, when they first introduced it, you'd get 25-cent clicks and 50-cent clicks, and pretty soon, those get to be $15 and $20 and $25 clicks. Now, the economics of the one has skewed the other. That's first two reasons.

I got some stats here, I'll actually read them off. I don't like to read when I do these presentations, but I want to make sure I get these numbers right. This is from the USP, so United States Postal Service. Every five years they do a channel, what they call, I won't get it exactly right, it's a channel research where they research their channel being direct mail. These numbers are from 2020. They do it every five years. The next one will come out about a year from now. If you think direct mail is dead, let's take a look at some of these numbers. 80% of people say they look forward to seeing what they get in their mailbox every day. Do you think 80% of people enjoy checking their email every day? Probably not 80%. 73% of US consumers prefer direct mail for communication because it allows them to read it at their own convenience, so there's that.

66% 0f direct mail is open. Now I don't know your email stats, but nowhere close to my email stats. None of my emails get opened at a 66% rate. One more because it's a giant one here. Direct mail has an average shelf life of 17 days, compared to two seconds with email. If you send a package in the mail, on average that thing is going to sit around, whether it's on the coffee table, the kitchen table or office table. It's going to be sent to me maybe my wife sees it. If it's to my office maybe me, so you have this shelf life that digital just cannot, it just can't compete with. I'll give you one more quick example. Think about it everyone orders pizza. I don't care who you are, where you live, everyone orders pizza. Everyone gets pizza delivered.

MWM Q & A

Case Study: 6-Figures While Working Full Time

Eve Arnold, a determined entrepreneur, set an ambitious goal in 2022: Build a six-figure online business while juggling a full-time job.

One year later, she shares the triumphs, roadblocks, and valuable lessons learned on her journey to exceeding that goal and making over $100,000.

Content is King: The Power of Long-Form Writing

Long-form articles are a cornerstone of Eve's strategy. She aims for five articles a week, dedicating specific days to write and edit to make certain the work gets done.

These articles serve as the foundation for her content ecosystem, with key points being refined and condensed for a clear, compelling newsletter (under 400 words).

This approach is highly successful, with Eve earning $30,000 from writing on Medium alone.

Short-Form Engagement: Twitter for Traffic

While Twitter engagement was a priority, Eve adjusted her initial plan of five daily tweets. Batching tweets over the weekend allowed for preplanning and easier scheduling.

Twitter served as a platform for value creation, with links directing traffic back to her newsletter. She could see which tweets resonated, giving her clues on which content she should expand on.

Website as a Hub: Streamlining the User Experience

Eve recognized the need for a central hub for her online presence. Initially hesitant about adding website content due to her workload, she ultimately redesigned the website for a user-friendly experience, showcasing her work and products.

This shift seems to be well-received.

Course Creation: Quality Over Quantity

Eve's initial plan was to create four courses and twelve accompanying products by year-end. However, she encountered the reality of course creation – it involves far more than just building the course itself.

Recognizing the importance of copywriting and sales skills, Eve opted to focus on quality over quantity. This resulted in just one course and one paid masterclass being launched in 2023.

Notably, her paid products ended up generating around $70,000. Had she done 4 different courses, her marketing time and attention would have been split 4 different ways.

The Free Newsletter: Prioritizing Passion Over Profit

Despite planning to diversify her newsletter's revenue streams through collaborations, sponsorships, and coaching opportunities, Eve chose to prioritize offering a free, highquality newsletter instead.

This decision came from her desire to dedicate her time to writing and helping part-time creators build their brands.

Lessons Learned: Belief is Key

Reflecting on the year, Eve emphasizes the importance of self-belief. She encourages readers to seek evidence in the market and challenge self-imposed limitations. This shift in mindset, coupled with taking action and testing possibilities, proved to be a significant factor in her success.

Eve's story is an inspiring example of what can be achieved with dedication, experimentation, and a willingness to adapt strategies. Notice that while she did make a plan, she wasn’t afraid to deviate from that plan when needed.

Your online journey might look nothing like hers, but it’s always good to know that it can be done. Staying focused, having goals, placing customers ahead of profit and quality ahead of quantity are lessons we can learn from her.

Eve proves that you can indeed build a successful online presence while juggling a full-time job.

You can find her squeeze page here:

https://part-timecreatorclub.ck.page/ddc9f1ec98

Pay attention to the copy on the page, it’s well written and extremely persuasive…

Join the 17,583 creators in the Part-Time Creator Club.

The top 1% of business & creator info on the internet.

The Part-Time Creator Club is quickly becoming the go-to newsletter for smart people wanting to create alongside their day job. It'll save you hundreds of hours so you can build, parttime.

"My boss doesn't know but I'm giving myself a promotion by reading the Part-Time Creator Club and building on the internet."

Join the 55 new creators that have joined today. The leading newsletter for creators that work 9-5.

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MWM wants You to Know

Is Social Media Authenticity the Ultimate Sales Magnet?

Let’s face it: Some people can smell a con a mile away, and on social media those folks will never believe a word you say unless you’re being your authentic self. This means you and your business are true to yourself and your values instead of putting on a façade.

Social media platforms are evolving to foster more authentic content and communities. For example, TikTok's algorithm prioritizes authenticity and content over popularity.

Ideally you want to be transparent, honest and show vulnerability, too. This isn’t always easy, since we might feel we’re letting the world see us just as we are. For example, you might say…

Transparency: “Today our product is half off because next month it will be obsolete when we launch 2.0. But that’s great news, because as a 1.0 owner you get the upgrade for free the moment it launches.” It might not seem like smart marketing to acknowledge your current product version is about to become obsolete, but when you tell them they get the next version for free, you’ve been honest, you’ve given them an excellent reason to buy now (half off!) and now they feel they can trust you.

Honesty: “This isn’t the fanciest product on the market, but it gets you the result you seek for half the price of our competitor.” If you’re half the price, you’d better be telling them why or people might suspect there’s something wrong with your product.

Vulnerability: “We blew it, we apologize and we’re going to do everything in our power to see to it that this never happens again.” If you screw up, only an honest, real acknowledgment of the mistake and sincere apology will do. But once you’ve given that, most people will trust you MORE than before you ever made the mistake.

Authentic Content Rocks

Authentic content stands out from the sea of heavily edited photos, staged moments, and sponsored posts.

Think of a stock photo of a pristine office versus the photo you just took of your own office with the messy desk, your dog napping in the corner, the plants that are taking over the top of the bookcase, the Led Zepplin poster with the curling corners and the books that are stacked on the floor because there’s nowhere else to put them. No stock photo is going to beat your own reality. People can relate, and they enjoy seeing that you are an imperfect, real person, just like them. Being authentic on social media helps you…

• Build trust and connections with others

• Show that there's a real person behind the brand

• Become more approachable

• Create a safe place

• Build meaningful connections with your audience

• Develop stronger relationships with followers

• Spark meaningful conversations

Some ways to be authentic on social media include…

• Sharing personal stories, experiences, and insights

• Being real and transparent about both the joyful and the stretching parts of our lives

• Creating brand moments that people can attach themselves too

• Encourage user-generated content

• Treating your community members as allies and advocates

• Know what you stand for and what you stand against

• Advocate for positive change

• Show that you are listening, making your followers and customers feel heard

• Respond to comments and DM’s

• Ask for and act on feedback

• Remember it’s not about you, it’s about them

• Admit and even highlight your mistakes, humanizing your errors and saying sorry.

Here are 4 examples of real people finding success through social media authenticity:

Baking with Benji: Benji Brown (@sixfeetunderpressure on Instagram) started posting his baking adventures during the pandemic. His quirky personality, focus on fun over perfection, and mistakes-included approach resonated with audiences. He wasn't afraid to laugh at himself, and his genuine passion for baking was contagious. This authenticity led to recipe book deals, brand partnerships, and a sold-out line of baking mixes.

Makeup by Mario: Mario Dedivanovic (@mariodedivanovic on Instagram) is a celebrity makeup artist who found fame through social media. He wasn't afraid to share his techniques and tips, even for free. This transparency and focus on education built trust with his audience. He eventually launched his own makeup line which thrived due to the pre-existing fanbase he cultivated through his genuine approach.

Lennie Alehat (@lennyalehat on TikTok): Lennie Alehat started posting short videos on TikTok showcasing his experience with dwarfism. His humor and openness about his life challenged stereotypes and created a space for disability awareness. Brands took notice of his positive and authentic content, leading to brand endorsements and collaborations.

Dr. Jessica Garner (@_drjess on Instagram): Dr. Garner is a dermatologist who uses Instagram to educate people about skincare in a fun and informative way. She debunks myths, offers easy-to-understand explanations, and isn't afraid to show herself without makeup. Her relatable and authentic approach built trust with her audience, leading to the success of her skincare line and increased bookings for her dermatology practice.

"Discover The Steps On How To Start Your Very Own Recurring Membership SiteAnd Get Paid MonthAfter Month"

In This Course, You'll Find Out How To Get Started With Your Own Membership Site, How To Structure it, What Type of Content To Provide, Pricing And Much more

Why Should You Create a Membership Site?

Essentially, a membership site is a site that users pay to subscribe to. This normally works by first enticing the reader with some free content and showing them the kind of entertainment/information/value that you’re capable of providing.

Once they’re hooked, you then make sure they know that they need to subscribe in order to gain access to your very best content and to get frequently updated. So what’s so different about this? Well for starters, it means that you can much more easily convert visitors to paying customers seeing as they’re not having to put down a large amount of money and seeing as they know what they’re getting right away. This means the money is recurring and much more predictable.

Membership Authority includes the following:

• The main eBook

• FAST-ACTION BONUS #1: Checklist

• FAST-ACTION BONUS #2: Resource Cheat Sheet

• FAST-ACTION BONUS #3: Mindmap

I'm delighted to have the chance to share this powerful guide with you, and I know you’ll be very happy with the results. The comprehensive and valuable insights you need to finally achieve online success!

X Now Lets You Host Live Video Chats in Spaces

The platform formerly known as Twitter is now rolling out live video functionality for its Spaces feature, previously limited to audio-only chats.

This update, revealed by a Dogecoin designer in an official walkthrough video, allows Space hosts to broadcast live using their front or rear cameras, in both portrait and landscape mode.

While the feature seems to be available for iOS devices currently, Android users will likely have access soon. This exciting addition opens doors for a more dynamic and interactive experience within Spaces, perfect for interviews, presentations, live Q&A sessions, and more.

https://www.engadget.com/x-enables-live-video-broadcasts-in-spacesye133051972.html

How Customers Find New Products in 5 Charts

Social media is important in product discovery, especially among younger consumers, but it’s only part of the picture marketplaces, search engines, and brick-and-mortar retail also influence where and how consumers find new products.

Here are five charts on what brands need to know about product discovery across digital and physical channels.

https://www.emarketer.com/content/how-consumers-find-new-brandsproducts-on-social-media-marketplaces-brick-and-mortar-retail-5-charts

Digital Ad Industry’s Cookie Crisis

Google is (so far) sticking to its plan to fully block third-party cookies on Chrome this year. That means data brokers and publishers need to begin adopting new, privacy-oriented tracking solutions before the rug is pulled out from under them.

https://www.emarketer.com/content/digital-ad-industry-s-overreliance-on-cookies-couldcreate-crisis

This Month’s Marketing CLINIC

Who Wants to Become an Apple Millionaire? (Timing is Everything)

Have you ever wished you were in on the beginning of something big, when the real fortunes are being made?

One of those opportunities is happening right now. In a nutshell, Apple needs your help.

The Apple Vision Pro is likely the next iPhone. Yes, it could be that big, or even bigger.

On February 2, 2024, this mixed-reality headset became available for purchase in the United States, and a worldwide launch hasn’t even been scheduled yet.

Vision Pro unveils a new era of computing, blurring the lines between the physical and digital worlds. This innovative headset presents a once-in-a-generation opportunity for anyone, not just seasoned coders, to capitalize on the current gold rush.

Apple’s new toy is experiencing an app shortage problem. Right now there are around 600 Vision Pro apps available. In the digital world, this number is but a speck of dust. One day soon there will be millions of apps. MILLIONS.

Some of those apps will be hugely popular and hugely profitable for their developers. Those who build their apps early on will have a huge advantage over everyone else who waits to see what happens with this new technology.

Why is the Apple Vision Pro App Market a Lucrative Frontier?

Vision Pro signifies a fundamental change in how we interact with technology. Unlike traditional screens, it seamlessly integrates virtual objects into your physical environment, fostering a truly immersive experience.

The app development ecosystem for Vision Pro is in its early stages. This presents a wide-open door for anyone (you.) with a creative vision to establish themselves as a forerunner in this space.

And the current app store for Vision Pro is practically barren. There is no struggle for attention because users are hungry for something new on Vision Pro. Starting now gives your welldesigned and user-friendly app a much higher chance of gaining traction and attracting users eager to explore the potential of this new technology.

But this window won’t stay open for long. As more and more apps appear, the competition will heat up and being seen will get more difficult if you haven’t already started to build your user base.

You’ll Be Targeting a Premium Audience

Apple Vision Pro attracts a specific, affluent user base who value cutting-edge technology and are willing to invest in premium experiences.

This means you can adopt higher price points for your app than you can with traditional mobile apps.

You might charge a one-time upfront cost for the app, offer ongoing access and content updates through a subscription model, and even provide additional features or content within the app for purchase.

Ensure your app offers a distinct and valuable experience that justifies your higher price point and you cannot miss.

How to Capitalize on the Opportunity (Even Without Coding Experience)

You can use a no-code platform such as AppGyver to create your initial app with no coding necessary. These user-friendly interfaces are drag-and-drop simple with pre-built components, allowing anyone to construct basic AR/VR experiences without writing a single line of code.

Better still, you might hire or team up with a coder to create something truly new and awesome.

While the "wow" factor of the technology is undeniable, for long term success you’ll want to focus on the value your app brings to the table.

For example, your app could enhance the way we learn, revolutionize fitness routines, or provide unique entertainment experiences.

As with any new product, you might want to conduct user research to understand the target audience's pain points and tailor your app to address them effectively.

Starting Small and Scaling Smart

You might begin by developing a simple yet engaging app that showcases the potential of Vision Pro. This initial app can grab the attention of early adopters seeking innovative AR/VR experiences, building your user base and getting feedback to improve your app.

Once your app is a proven success, you may attract potential investors who believe in your vision and can help you expand your development efforts. It’s your call if you want to bring in investors and use that money to upgrade your app into something truly spectacular.

How Much Might You Earn?

Possibly nothing. If your initial app isn’t a success you’ll want to make adjustments and keep trying until you hit upon your success.

And sticking with it could be well worth it. If you have 1,000 users who are paying $5 a month, after Apple’s 30% cut you would net $42,000 annually. Get a million users who are paying just $5 a year, and after Apple’s cut you’re left with $3,500,000 annually. Not bad.

Case Study:

$10K a Month with One Blog After 2 Years

Perhaps the most remarkable thing about this case study is how wholly unremarkable it really is.

The steps aren’t revolutionary. The topic is almost mundane. And yet with consistent effort this simple blog is earning over 10K per month.

Here are the tips I was able to gleam from its owner, 27 year old Lucy (not her real name.)

1: Pick a visual niche. While this isn’t mandatory, it’s worked really well for Lucy. She works in a specific interior design subniche that allows her to post amazing before and after photos.

2: Do keyword research. Lucy attributes much of her success to targeting the low hanging fruit of keywords, the ones that are sought after but don’t return many quality results.

3: Post often. Lucy posts nearly every day, and every post contains at least one if not many photographs.

4: Use social media. In Lucy’s case, she’s a huge fan of Pinterest because it allows her to use her photos to the fullest and gain free targeted traffic.

MetaVerified:HowtoVerifyYourInstagram andFacebookAccounts

5: Self-host WordPress. Get your own domain and choose your webhost carefully. Don’t spend a lot on your theme, at least not at first. Choose one that’s inexpensive and looks good.

6: Choose your niche carefully. If you’re blogging purely because you enjoy it and don’t care if you make money, then skip this step. But if you want to build a five or six figure income, you’ve got to choose a niche that’s easily monetized.

Do you wish you had a blue checkmark next to your Facebook and Instagram accounts? Wondering about the benefits and drawbacks? In this article, you’ll get a step https://www.socialmediaexaminer.com/meta instagram-and-facebook

7: Blog often. Choose a publishing schedule and then stick to it. Don’t let a week go by without publishing if you want to post daily, or a month go by if you want to post weekly. Consistency is important for SEO as well as keeping the interest of your readers.

GoogleUpdatesHelpfulContentGuidance, StreamlinesSearchConsoleReports

8: Do the things that make you money. It’s easy to get lost on the little stuff that doesn’t matter. If you can’t see a direct return for your investment of time, then maybe you don’t need to do it. If it’s working, do more of it. If it’s not working, then don’t beat your head against the wall.

Google updates helpful content creation guidance, emphasizing page experience, and revamps Search Console reports for improved alignment with ranking systems.

https://www.searchenginejournal.com/google guidance/485012/

9: Get traffic. The more traffic you get, the faster you can sign up with an agency to earn ad revenue. And this revenue can be substantial. The first month Lucy ran ads on her blog she made $2,100.

10: Promote affiliate products. Amazon will pay you 3% while programs such as ClickBank pay 50% or more. Create your own products and earn 100%.

11: Add a podcast. If you’re up for it, add a podcast. Interview experts, tell stories, entertain and promote your site and your products.

12: Improve. Invest in blogging courses, SEO course and anything that will make you better at what you’re doing. Invest in one course at a time and implement as you go. Don’t buy a dozen courses and then forget to take them.

13: Become a marketing expert at one social channel. If you chose a niche that lends itself to the visual, then get great at designing pins for Pinterest. If your niche would do better in Instagram, become an Instagram marketing expert. It’s better to ‘own’ one channel and build a huge following there than to spread yourself thin over many channels.

14: Stop wasting time. Whatever it is that you’re doing that isn’t moving your blog forward, just stop doing it. This includes excess television time, too.

15: Don’t settle for just one income stream. Or two. Or even three. The more income streams you have, the better/safer your business is. When you have enough traffic, you can sign up with an ad network and make passive income displaying ads. From day 1 you can begin promoting your own products and or affiliate products. Create courses, host events, partner with other people… when you control the traffic, there is an almost endless array of possibilities for adding income streams.

16: Build a brand. Building your own tribe of people is paramount to getting them to return time and time again. Your brand is what they look for, associate with and respect.

17: Build a list. No, list building is not dead. Lucy offers a $49 product of hers for free if they input a special code word and their email address into the sales form. This converts like crazy because people are getting a $49 product for free. And she ensures she gets their best email address because half of the product is drip fed over a 10 day period, thereby ensuring they also build the habit of opening her emails.

17.5 Consider SMS. If it’s right for your niche, consider sending out SMS messages with discounts and special offers. Because the conversion rates on SMS can be outstanding, this alone can add hundreds or thousands of dollars to your monthly income. Take a course on SMS marketing and learn all you can to make the most of it.

4 Simple Steps to Full Time Income with Part Time Effort

Many marketers believe that launching a successful online business requires full-time commitment. But if you’re working a full-time job, you can still build a thriving business in about 2 hours per day simply by following these 4 steps:

Step 1: Swapping Your Push Button Fantasy for Realism

Bill Gates famously said, "Most people overestimate what they can achieve in a year and underestimate what they can achieve in ten years." This sentiment rings true, especially when starting a business. Avoid the siren’s song of setting unrealistic goals like making a million dollars your first year.

The key to crafting a successful business plan lies in asking the right questions. Instead of fixating on a push button million-dollar dream, consider: "How do I want my Mondays to look?"

Maybe the answer doesn't involve a complete career overhaul, but instead shifts what you’re already doing in your job to a more profitable and rewarding business. Maybe you want to create content for an hour each day before work or jump on social media to promote your business. What do you enjoy? What do you naturally want to do on Monday?

Focusing on achievable goals that enhance your well-being fosters a more sustainable and fulfilling approach. If you hate social media, then don’t make it a part of your business plan. If you love creating videos, then build your business around that.

Step 2: Leverage Your Unique Vantage Point (UVP)

Building a product from scratch is a daunting task. Instead, capitalize on your existing strengths and experiences. Everyone has a Unique Vantage Point (UVP) – a well of knowledge and skills accumulated over time.

For example, maybe you grew up on a farm, love animals, do word working on the weekends, live in the country, did a stint in the Air Force and retired from Wall Street. No one else has this exact background to draw from, giving you a UVP without competition.

Maybe you make videos about word working in which your animals appear, or you talk about investments that make sense to people who don’t live the city life, or your tribe is retired professionals or military who now seek the country life. Your unique combination of experiences and skills are things you can build on. The foundation is already there, you just need to decide how you will leverage your UVP.

Step 3: Finding Your "Big Idea" - Less is More

As a part-time creator, focus beats ambition. Spreading yourself too thin can compromise the quality of your work. Instead of trying to create 12 products this year, how about creating one polished product that you market until you get $100,000 in sales? You'll enjoy the process more, you'll be less stressed and because it's your sole focus, your product can become exactly what people are looking for.

Here's a helpful framework for prioritizing your product ideas:

Unique Advantage: What sets you apart and where does your expertise lie?

Passion Project: What are you enthusiastic about creating and promoting?

Market Need: Does your product address a specific problem (or problems) faced by your target audience?

A single well-executed product is superior to a collection of half-baked ideas. Create a minimum viable version, put it out there, get feedback, add and refine, sell it, improve the offer, sell it some more… you'll become known for this product and the results your customers get from it. You'll be far less stressed than if you were launching a new product every month. And done right, you can make just as much profit by focusing on one stellar product than from launching a dozen half-baked products for a more sustainable and rewarding experience.

Step 4: Time: A Reality Check

Building a successful product involves far more than just the initial conception. The process encompasses:

Research: Thoroughly understand the problem your product aims to solve.

Planning: Develop a comprehensive plan for your product's solution.

Building: Construct the first version of your product.

Review & Refinement: Evaluate the initial version and make necessary improvements.

Content Creation: Develop content to support your product launch.

Launch Execution: Strategize and execute a successful product launch.

Post-Launch Support: Address any issues and continually refine your product.

This entire process, from initial concept to post-launch support, can take as much as six months. Choosing the right problem to solve is crucial - spending six months building a product nobody wants is a recipe for wasted time and effort.

That's why I always suggest creating a minimum viable version to get feedback from users. Ask the right questions of your beta users and they will tell you if the product is useful, what's missing, what needs improving and even how best to market it.

Bottom Line

Balancing a part-time business with a full-time job and personal life demands honesty with yourself along with planning and research.

Be realistic in your goals, identify the activities that yield the highest return on investment and prioritize those ruthlessly.

By implementing this strategic approach, you, the part-time creator, can compete effectively with full-time creators in the marketplace.