MWM success guide
MWM 12
Podcast Producers: and Spotify Launch 10 Tactics To Apple Trash Your Trolls Paid Subscriptions
The heckler, who has probably been drinking, has no clue what he’s up against. This is a professional who has spent hundreds of hours on stage dealing with live, drunken audiences. You know that heckler is going to be annihilated the moment they are dumb enough to open their mouths. Comedian Milton Jones, who has worked as a comic for most of his life, has only been floored by a heckle on two occasions. The first was when someone shouted, “These are just words!” Umm… yeah. The second was more disturbing. Halfway through his act, someone shouted, “What is this?!” In the long moment of quiet that followed, he couldn’t work out what they meant. And the longer he left it, the more it seemed like an entirely reasonable question. As marketers we have one big advantage when a troll heckles us online – time. We can take a few minutes to consider our response, and we can get it just right before we send that response out into the world for all to read. What is a troll? It’s both a mythological creature of Scandinavian folklore and a person who posts inflammatory, insincere, digressive, extraneous or off-topic messages in an online community. The intent of the first type of troll is to scare kids into going to bed. The second kind of troll and the one we’re dealing with is intent on provoking readers into displaying emotional responses or manipulating others’ perception. (Thanks, Wikipedia for the help on that.) To put it simply, a troll is an online jerk who will steal your time, aggravate you, confuse your readers and generally make life miserable if you let them. Trolls harass, hate, bully, threaten and stalk.
