Making Web Money February 2024

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- MWM Series on Business Help - 12 Reasons to Embrace Snail Mail for Internet Marketing Synergy

- MWM Interview – Jason Fladlien

- Blogging’s Not Dead: A $120,000 Monthly Success Story

- 2 Steps to Selling Anything (Flashback to November 2022)

- Beyond Email: Unlocking the Power of Richer Data in Marketing

- Start Your Very Own Recurring Membership Site and Get Paid Every Month

- Start A Wildly Successful Home-Based Internet Business!

- How a $1 Product Can Launch Your Marketing Business

- The Functional Strength Guide

- Optimizing AI Search With GEO

- FREE Affiliate Funnel Offer

- MWM Wants You to Know - Unleash Your Inner Artist, Earn While You Sleep:The Secret of AI-Generated Patterns

- MWM Q & A - Crafting the Tiny Curated Newsletter that Packs a Punch

-This Month’s Marketing CLINIC - Unleashing the Unfair Advantage of Unlikely Alliances

- MWM Success Guide - Under-The-RadarStatsAboutTikTokMarketing YouNeedtoKnow

- MWM Ask the Expert - Unlocking Google Traffic Growth: Your ChatGPT Hack

I hope you enjoy this month's magazine. Thanks for reading.

– Check out our 143 Great Back Issues of Making Web Money!

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SEO Strategies Remain Crucial

Despite the rise of new marketing trends, SEO remains a vital element of any effective digital marketing strategy. HubSpot's research indicates that 88% of marketers with an SEO strategy plan to increase or maintain their investment in 2023, highlighting the importance of long-term SEO planning and optimization.

https://blog.hubspot.com/marketing/hubspot-blog-marketing-industry-trends-report

Google Quietly Increases Ad Prices

Google has been increasing its auction prices to meet revenue targets, leading to a rise in ad costs for businesses. This change highlights the importance of optimizing ad campaigns and diversifying marketing channels to navigate the evolving ad landscape.

https://searchengineland.com/google-quietly-increases-ad-prices-targets432155

YouTube Launches Playable Ads

YouTube has introduced over 30 mini-games called "Playables," accessible to Premium users. This innovative ad format allows brands to engage viewers in an interactive experience and potentially increase campaign effectiveness.

https://chromeunboxed.com/youtube-playables-interactive-game-ads

Facebook Adds "Live Shopping" Feature

Facebook has introduced a "Live Shopping" feature allowing creators and businesses to host live product demonstrations and sell directly through the platform.

This streamlines the e-commerce experience within Facebook.

https://techcrunch.com/2022/08/03/facebook-shutting-downlive-shopping-feature-october/

hers, and spend time on TikTok and how brands can use our platform to connect with this influential community.

Social Media Platforms Explore Affiliate Marketing

Both YouTube and Twitter have introduced new affiliate marketing features, with YouTube allowing creators to timestamp product displays and Twitter sharing ad revenue with qualified creators. These developments highlight the growing importance of influencer marketing and personalized content in driving sales.

https://www.authorityhacker.com/youtube-affiliate/ https://twitter.com/verge

"The Flywheel" Gains Traction

The "flywheel" marketing model, emphasizing customer service and relationship building over traditional sales funnels, is gaining significant traction among businesses. This shift reflects a growing focus on customer retention and long-term value creation.

https://www.hubspot.com/flywheel

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Under-The-Radar Stats About TikTok Marketing You Need to Know Campaign

While TikTok's explosive growth and engagement are widely acknowledged, several fascinating stats often slip under the radar, offering compelling insights for you as a marketer. Here are three hidden gems to fuel your TikTok strategy:

1. Brands With Small Followings Can Outperform Giants: Research by Emplifi reveals that TikTok brands with under 100,000 followers actually achieve higher engagement rates than those with millions.

Smaller accounts typically post more frequently, foster close-knit communities, and respond directly to comments, building genuine connections that drive engagement.

(Source: Emplifi "State of Social Media Marketing 2023")

2. Live Features Drive Double the Engagement: While pre-recorded content plays a vital role, TikTok Live offers even greater engagement opportunities. According to TikTok's own data, live videos garner twice the comments compared to pre-recorded ones.

Bonus Stat:

Shopping on TikTok is on the rise.

This provides an authentic platform for brand interactions, Q&A sessions, and realtime product demonstrations, fostering immediate connections with potential customers.

(Source: TikTok for Business "TikTok Trends Report 2023")

3. Hashtag Strategies Are Shifting: Traditional hashtag approaches like using a handful of trending terms are becoming less effective. Instead, research suggests employing niche hashtags with 10,000-50,000 uses.

These allow your content to be discovered by a more targeted audience with a higher potential for genuine interest and conversion.

(Source: Later "2023 TikTok Trends Report")

According to TikTok for Business, 67% of users have purchased a product they saw on the platform. This highlights the immense potential for brands to utilize ecommerce features like TikTok Shop and affiliate links to directly convert engaged viewers into paying customers.

While these stats offer valuable insights, you’ll want to tailor your own TikTok strategy to your specific brand and target audience. Experiment, analyze, and refine your approach to unlock your full potential on this dynamic platform.

Unlocking Google Traffic Growth: Your ChatGPT Hack

The struggle for search engine ranking is real. We pour our hearts into content, only to see it languishing on the lower rungs of the Google ladder. But what if there was a way to effortlessly boost your traffic, without sacrificing quality or originality?

Your secret weapon? ChatGPT, the AI whisperer of SEO.

Forget keyword stuffing and backlink battles. This strategy hinges on a simple truth: Google loves fresh, up-todate information. And who updates their content more diligently than Wikipedia? No wonder it dominates search results.

Here's the hack:

1. Mine Your Data: Dive into Google Search Console. Analyze your "Year over Year" traffic and identify pages experiencing a dip. These are your optimization targets.

2. Unearth the Keywords: Use the identified pages to uncover the keywords they rank for. These are the keys to unlocking your traffic potential.

3. Spy on the Top Dogs: Google those keywords and scrutinize the websites topping the results. What are they doing right? What makes their content shine?

4. Unleash the Power of ChatGPT: This is where the magic happens. Feed the gleaned insights into ChatGPT and tell it, "Update my content to match the best." Let its AI prowess inject freshness, relevance, and a touch of the winning formula you discovered. Do you prefer Bard or Jasper? Use the AI of your preference.

5. Rinse and Repeat: This isn't a one-time fix. Regularly mine your data, identify struggling pages, and unleash the ChatGPT refresh. Consistency is key.

Remember, you're not just throwing content at Google. You're strategically analyzing, learning, and evolving your content to match the ever-changing search landscape. And with AI as your partner, you'll do it effortlessly, leaving you free to focus on what you do best: creating amazing content.

Ditch the SEO stress and embrace the power of a simple hack. Let ChatGPT or Bard be your Google whisperer, guiding your content to the top of the search pyramid, effortlessly.

Now go forth and conquer the SERPs!

TikTok Launches "Creative Cards"

TikTok has launched a new feature called "Creative Cards" designed to help businesses generate content ideas and make meaningful connections with their customers.

This tool provides inspiration and guidance for crafting engaging and effective content on the platform.

https://www.tiktok.com/business/en-US/blog/creative-cards-forsmall-business

Meta Announces New AI Tools For Businesses

Meta has introduced new AI tools for businesses, including AI-powered lead generation and customer service chatbots. These tools aim to help businesses streamline operations, improve customer experience, and drive growth.

https://ai.meta.com/

https://www.creativebloq.com/news/nightshade-ai-image-generator-poison

Google Updates Search Ranking Algorithm

Google has implemented an update to its search ranking algorithm, emphasizing "helpful content" over "keyword stuffing." This prioritizes content that provides valuable information and satisfies users' search intent.

https://developers.google.com/search/blog/2022/08/helpful-content-update

12 Reasons to Embrace Snail Mail for Internet Marketing Synergy

That’s right, I said it – Snail Mail. The postal service. Those folks we thought would be out of business by now because of the internet. Surprised? The postal service is still very much in demand, and people still love to get mail.

With that in mind, have you ever thought about using snail mail as a part of your internet marketing strategy? Here are 15 reasons why you might want to consider it:

Tangible Impact: In a digital world, snail mail stands out. A physical piece of mail holds weight, literally and figuratively, making it more memorable and impactful than a fleeting email. Think of holding a birthday card vs getting one in your inbox and you instantly know the difference.

Cuts Through the Noise: Email inboxes are overflowing, but mailboxes rarely are. Your message has a higher chance of being seen and read in a physical format. 100 emails in your inbox that can all be deleted with one click, vs two envelopes in the mailbox. Which has a better chance of being read?

Personalization Power: Handwritten notes, personalized addresses, and relevant content can create a deeper connection with recipients, fostering loyalty and brand affinity. “Wow, I can’t believe Suzy Marketer sent me a birthday card!!”

Targeting Advantage: Unlike email, snail mail allows for precise targeting based on demographics, interests, and even purchasing behavior. This ensures your message reaches the right people. Do you want to reach women over 50 with grandchildren who live in Northern Ireland? Not only can you do that, but you can also tailor that mail piece to sound like it’s written specifically to each one of them.

Multi-Sensory Experience: Include tactile elements like textured paper or scented ink to create a multi-sensory experience that stays with recipients and reinforces your brand message. Have you ever received one of those letters with a dollar bill glued to the top of it? And to this day you remember it.

Call to Action Boost: A physical call to action, like a coupon or a QR code, feels more tangible and encourages immediate engagement compared to a digital link. They set that coupon on their laptop and the next time they’re online they’re on your website, earnestly checking out your offer

Data-Driven Targeting: Combine snail mail with digital marketing data to personalize your mailing list and tailor your message for maximum impact. The power of this is crazy, which is why most marketers will never tell you about it. They don’t want you competing with their bread, butter and yacht money.

Unexpected Delight: A surprise piece of mail can brighten someone's day and create positive brand associations. It's a welcome break from the digital bombardment. I don’t know about you, but I love mail. All mail. It takes me back to a simpler time, and I appreciate the business who reached out to me in this manner.

Branding Reinforcement: Integrate your brand identity and messaging seamlessly into your snail mail pieces for consistent brand recognition across all channels. Prospects take you far more seriously when you show up in their mailbox as well as their inbox.

Increased Engagement: Studies show that direct mail can lead to higher engagement rates than email, resulting in more website visits, conversions, and sales. Need I say more?

Environmental Benefits: Opt for recycled paper and eco-friendly printing practices to align your snail mail strategy with your sustainability goals.

Measurable Results: Track the effectiveness of your snail mail campaigns with response cards, unique codes, or online tracking tools to optimize your strategy for future efforts.

In a crowded digital landscape, postal service mail offers a unique way to stand out and make a lasting impression on your audience.

Snail mail isn't about replacing your digital efforts, but rather complementing and enhancing them. By harnessing its unique strengths, you can create a multi-channel marketing strategy that resonates with your audience and drives results.

2 Steps to Selling Anything

You could buy a hundred books on how to sell, how to make conversions, how to get people to do things and so forth.

Or you can learn and practice just two incredibly simple concepts that will allow you to sell just about any product on the planet.

Ready? Here they are…

1: “What’s In It For Me?”

Whoa-ho, not very revolutionary, is it?

You’ve heard this one time and time again because…

a) It works

b) It works really well

c) And it FREAKIN WORKS!

Every potential customer is asking you this question. Give them the answer right up front. Never make them dig for it because they won’t. If you’re going to make their problem go away, tell them that in the headline and again in the first sentence after the headline. Let them know exactly what is in it for them.

2: Enter the Conversation that’s Already in The Customer’s Head

Your customer is always talking to themselves, and by entering the conversation where they already are, you are essentially taking them by the hand and walking

Here’s a simple example. If you were to say, “Buy this product because it’s the best,” then you’re essentially standing on your soapbox yelling at them to come give you money. You’re not starting where they are because they’re across the street from you, don’t know who you are, don’t trust you and they’re pretty sure you’re out to rip them off.

Instead, you can begin the dialogue by letting them know that you understand how much it stinks to have their problem because you had the same problem. You can talk about how you searched for a solution, how you tried a lot of stuff that didn’t work, and that’s why you were relieved when you finally found the answer.

This doesn’t need to be lengthy. You’re not giving them a soap opera, you’re simply starting where they are “I have this problem and I want the solution” and taking them from that starting point through the process of realizing there is only one solution that makes sense and it’s yours.

Does this sound too easy? Too simple? Too outdated?

If so, I might suggest that you simply give it a try and see what happens. Let them know what’s in it for them and start from where they already are.

Sometimes the simplest solutions really are the ones that work best.

How a $1 Product Can Launch Your Marketing Business

Yet, for a budding marketer, that lonely dollar holds a universe of lessons. It's the key to unlocking a treasure trove of skills, confidence, and – yes – even profit.

Remember that time you found a crumpled dollar bill on the sidewalk? A fleeting moment of joy, quickly replaced by the thought, "What can I even buy with this?"

If you’re new to online marketing, then I encourage you to forget about million-dollar campaigns and complex sales funnels for right now. This is the time to hone your craft and learn everything you can with the freedom to experiment and fail, all without breaking the bank.

So, why is a $1 product such a potent elixir for aspiring marketers?

1. It’s a Crash Course on Marketing

You’ll learn product development. Imagine crafting a product from the ground up, from concept to launch. You'll research, choose a niche, and understand the delicate dance of value creation.

You’ll learn all about what works in marketing and what doesn’t. You'll experiment with different marketing channels, from social media to email, discovering what resonates with your audience.

You’ll learn how to sell. Persuading people to part with their hard-earned dollar, even for a small sum, teaches you the power of storytelling, building trust, and crafting compelling offers.

2. Your Confidence is Going to Skyrocket

Your small wins have a big impact. Seeing your product generate even a trickle of sales is a powerful motivator. It validates your ideas, builds your confidence, and fuels your drive to keep learning and growing.

Mistakes don’t stop you. Not every $1 product will be a goldmine. But each misstep is a lesson learned, a chance to refine your approach and emerge stronger. Remember, Thomas Edison didn't invent the light bulb on the first try, and neither will you.

3. You Get Feedback

The idea is to launch, learn and then level Up. "Just launch" is great advice, but the real magic happens in the iteration phase. Launching is the spark, iterating is the rocket fuel.

Listen to your audience, tweak your product, and watch it evolve from "meh" to mind-blowing. This continuous learning and improvement is the key to building something truly remarkable.

Your audience is your treasure trove of insights. They'll reveal if your explanations are muddled, your videos are snooze-fests, what you forgot to include, what you need to change, and most importantly, if they'd pay more for the improved and expanded version of your product. Listen closely, for their feedback is the map that leads you to product gold.

Did you think that product of yours was going to be $1 forever? Nope. You’re on your way to building a super successful $47, $97 or maybe even $997 product.

4. The Profit Paradox

This is where the magic truly unfolds. Yes, you're selling a $1 product, but the skills you acquire are priceless. You'll learn to identify profitable niches, optimize your marketing efforts, and build a loyal customer base. Those skills, once honed, can be applied to higher-priced products, creating a snowball effect of growth and success.

And you’re building a fanbase of buyers and believers. A list of buyers – even at $1 – is worth so much more than a list of tire kickers. The same people who spent a dollar with you will be your best prospects to spend hundreds or thousands times that much with you in the very near future.

Don't Just Dream It – Do It

How do you make your $1 product dream a reality? Here are some practical tips:

• Find a Niche You Love: Passion fuels creativity. Choose a niche you're genuinely interested in, as it will make the journey more enjoyable and fuel your marketing efforts.

• Keep it Simple: Don't overcomplicate your product. Focus on delivering a specific value proposition and delivering it well.

• Leverage Free Tools: The internet is a treasure trove of free resources for marketers. Utilize platforms like Canva, Hootsuite, and Mailchimp to create stunning visuals, schedule social media posts, and manage your email list.

• Community is Key: Connect with other aspiring marketers, share your experiences, and learn from each other. Online forums, Facebook groups, and local meetups can be invaluable resources.

This article is just the beginning of your marketing adventure. Dive into the world of the $1 product, learn, experiment, and watch your skills blossom. Remember, the journey is the destination, and every penny earned is a step towards your marketing mastery.

But Wait, There’s More!

Leveling up your $1 empire – the power of upselling Your $1 product might be a tiny spark, but it can ignite a fire of opportunity with the strategic use of an upsell. Think of it as a bonus level in your marketing game, offering even more value to your customers while boosting your profits.

Don't just slap on any random offer. Your upsell should be a natural extension of your $1 product, something that enhances the experience or solves a related problem.

Offer in-depth guides, templates, or checklists related to your product's main topic. Or unlock exclusive features within your $1 product, like additional customization options or bonus content.

You might bundle your $1 product with a related offering at a discounted price or provide ongoing access to exclusive content, updates, or community features through a monthly or yearly subscription.

Once you've chosen your upsell, it's time to make it irresistible. Here are some tips:

• Highlight the value by clearly communicating the additional benefits and value your upsell offers.

• Limited-time offers or exclusive content can create a sense of urgency and encourage immediate action.

• Showcase positive feedback from other customers who have benefited from your upsell.

• Make the upsell purchase process smooth and easy, ideally within the same flow as the initial $1 product purchase.

Offering an upsell is OPTIONAL – you can skip it altogether if you want. The key point is to get your $1 product out there. If you choose to do an upsell, it’s just a bonus for your bottom line.

Remember, the $1 product is not about the money. It's about the journey of learning, growing, and building the foundation for a successful marketing career.

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Dear Online or Offline Business Owner,

I am about to disclose an important piece of information that will enable you to boost your business and leave your competitors far behind.

But first, let me ask you two simple questions:

- Are you still trying to sell your products and services physically?

- Have you spent a lot of money and time, but never achieved your objective?

Be honest!!! Are you actually achieving your desired goals? … are you saying NO? (it’s o.k.)

Look at astonishing stats:

- U.S. Online sales will be $523 Billion by 2020

- E-Retail spending to go up by 62% this year

- 51% of U.S. consumers plan to do most of their online shopping at Amazon.com

- eCommerce salaries in the UK have increased by over 14,000 euros in 2015, and

- The average amount spent by each consumer is expected to rise from $1,207 per annum to $1,738 per person.

With over 85% of searches for products and services happening online, the growing relevance of eCommerce can’t be taken for granted

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What you'll discover in this eBook:

• You'll have an idea for the type of digital product you want to create and what the strengths and weaknesses of each option are

• Understand what makes digital products sell and how you need to design your creation in such a way that people will be eager to buy it

• Know how to quickly and cost effectively create the type of digital product you want

How to create a potential hot-selling eBook

• Know how to alter things like price, cover image and more in order to optimize your sales

• Understand how to drive more traffic to your landing page using SEO, PPC, e-mail marketing and social media

• Understand affiliate programs and tools like JVZoo, ClickBank and WSO Pro

• Know how to build an army of affiliate marketers who can drastically increase your sales and profits

• • ...and much, much more!

This is the ultimate guide to How to Launch a Digital Product Business! You'll discover all the steps, tools and resources to help you become a successful digital marketer!

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Optimizing AI Search With GEO

A group of researchers from multiple universities in the USA have discovered how best to optimize your website for AI search, boosting visibility with Generative Engine Optimization. The methods are:

• Cite Sources: Always refer to credible sources to support claims or statements.

• Add Quotations: Integrating quotes from reputable sources enhances the reliability of the information presented.

• Understandable: Simplifying complex concepts provides clearer comprehension.

• Craft fluent content: Crafting content in a smooth, eloquent manner improves its readability and engagement.

• Unique Vocabulary: Incorporating less common vocabulary enriches the text without altering its essence. For example, “ephemeral” instead of “temporary” can add a unique touch to descriptions.

• Technical Vocabulary: Introducing technical jargon, where relevant, can enhance precision. Describing “algorithm” as a step-by-step procedure in computer programming maintains accuracy while providing specificity.

• Statistical data: Incorporating statistical data enriches content.

The Top 3 are:

• Cite Sources

• Add Quotations

• Statistical data

The researchers shared that these 3 methods improved visibility by 30% to 40%. They also shared that: “These methods, which involve adding relevant statistics (Statistics Addition), incorporating credible quotes (Quotation Addition), and including citations from reliable sources (Cite Sources) in the website content, require minimal changes to the actual content itself. Yet, they significantly improve the website’s visibility in Generative Engine responses, enhancing both the credibility and richness of the content.”

http://www.youtube.com/watch?v=0CaUcIwPsH8

MWM Interview

A Jason Fladlien Interview

Editor:

Today, I'm thrilled to be chatting to Jason Fladlien, a trailblazer in internet marketing, webinars, and so much more. With product sales in excess of 250 million, Jason's journey from humble beginnings to becoming a global influencer in internet marketing is nothing short of inspiring.

Now alongside Wil Mattos, he co-founded Rapid Crush Inc., a company that has revolutionized digital marketing strategies and set records in the internet marketing space. And he's also the author of the influential book, One to Many, which delves deep into the secrets of successful webinars.

His achievements really do speak for themselves, but I guess we should speak to the man himself.

Jason, welcome.

Jason Fladlien:

Pleasure to be here.

Editor:

Now could we start by asking a little bit more about your early days and what led you from being a rapper and a monk to a leading figure in internet marketing?

Jason Fladlien:

Yeah, you could really start anywhere in this business. That's the good news.

I was always interested in music and specifically hip hop, and I started rapping in front of audiences at seven years old, seven or eight, somewhere along there. So, it felt very natural to me.

And I always thought music would be where I would end up. So, I tried that off and on throughout the years.

But I had a lot of traumas that went through my life when I was growing up. I was in a household that there was a lot of drug abuse and a lot of chaos.

And I ended up being about 18 years old and just so depressed. I had all these panic attacks all the time. I ended up having agoraphobia, which is afraid of open spaces, meaning you really don't go outside much. And I'm just sitting there just lost. And a friend of mine who was in the music space, had went and he travelled with the Hare Krishnas for a little bit and he came back and he was telling me about that.

Jason Fladlien:

So, I was intellectually curious, always was, still am. So, I started Googling around and looking at it and I started reading it and I'm like, "Okay, I'm at my lowest point in my life. I can't focus, I can't do anything. I'm staying up till 7:00 in the morning, sleeping until 3:00 or 4:00 in the afternoon. That was my life living with my dad in this little tiny apartment." And so, I said, "I'll try it and see what happens." So really saved my life.

I eventually got rid of all my panic attacks in a few months and I just felt really invigorated to go out and do something boldly. And so, I tried that with the music. The music, unfortunately though, it was at about the worst time you could launch a music career because CD sales were dying out, but streaming hadn't been figured out yet.

And I wasn't frankly very good at it. I had to work eight or nine hours to do something that talented musicians could do in one to two hours.

Jason Fladlien:

I'm not one to give up though. I was trying really hard at this, that, and the other. And so, I started looking at the business and marketing side of the music and I started trying to apply those methods to the music that I was putting out there and it wasn't working well.

Jason Fladlien:

And out of desperation, I said, "You know what? I need capital. That's the answer to the music business." Because I didn't have any money. So let me make some money online and then I'll pour that into the music business.

Jason Fladlien:

That was about 2006. And now here we are going on in 2024, still haven't circled back around to the music, got into the internet space and just kept going.

Editor:

And what a success that has been. Did you regret perhaps leaving the rapping behind or is that something that actually-

Jason Fladlien: No.

Jason Fladlien:

I always thought that the music would be the thing that switch me on, and I didn't find anything else as attractive to me. But the marketing very quickly became as attractive if not more attractive to me. So, I had the passion for it, but I also had the skill set to it. Whereas music, I had the passion for it, but I lacked on the skill set side.

So you really want both. You want something that you're passionate about that also comes naturally to you, and it still will be hard, don't get me wrong, but at least you're predisposed to getting it and you can do something with it.

And that's what I really saw with the marketing was, "Wow, I like it. It's very interesting to me. It motivates me, it gets me excited, and I can get it right away. I don't have to practice extra hard for many, many more hours just to be barely competent at it. I can pick it up in a decent timeframe so therefore maybe I can get some traction and some momentum." And that's why I don't think I ever came back to the music.

Editor:

You mentioned that it was at the time when CDs were dying out and streaming hadn't been figured out yet. That's probably around the same time, I guess, as the internet was really finding its feet. We've been through the dot-com boom and bust and the internet was really starting to come into it. So, when did you first get online?

Jason Fladlien:

Way long ago.

So, I was actually only 14 when I first got online. So, this was 1997. And I remember I bought a little 286 computer. So, this was not a tower. You laid it flat on the desk and I painted houses for a month just trying to make some money to save up. And I bought my first computer and I got the internet.

And I was really fascinated with how the internet worked. And this was in '97 when it was just... Nobody even... Barely anybody had the internet.

And I started learning how to build websites back then. And that was really so cool.

We were doing music back then. I was working on music, so I was trying to produce albums even when I was 14 and I was building websites around anything and everything because really to put anything online back then...

Jason Fladlien:

I had a lot of different interests and passions. And then in order to put anything online, you had no code. It's not like these days where you just go to Twitter and type it on your phone.

So, starting when I was 14, I really got onto the internet and then I didn't look at it as a way to make money until maybe seven years later with the music.

So I'd always really been a child of the internet. Nowadays, every kid is a child of the internet, but back then it was very, very rare that somebody that was young was into the internet.

MWM Q & A Crafting The Tiny Curated Newsletter that Packs a Punch

Remember the days of drowning in an endless digital ocean? News articles swirling like flotsam, social media a maelstrom of opinions, and your inbox looking like an uncharted abyss. Then, like a lighthouse piercing the fog, a little email arrives. Concise, curated, and eerily relevant to your interests. Suddenly, that digital ocean feels more like a refreshing dip. That, my friends, is the magic of the short-curated newsletter.

And yes, it’s more than just a digital life raft. With over 5.1 billion email users worldwide, it’s a thriving ecosystem ripe for the entrepreneurial spirit. A well-crafted curated newsletter can not only build a loyal following, but also generate substantial income through two primary avenues: Building a profitable email list or selling the newsletter itself.

Building Your List: The Power of Micro-Engagement

In the attention-scarce landscape of today, brevity is king. Studies show the average human attention span has shrunk to a goldfish-esque eight seconds (thank you, TikTok!). Enter the short, curated newsletter – a snackable feast for the information-hungry mind. By delivering only the most relevant and engaging content in a concise format, you become the trusted gatekeeper of their inbox.

But how do you build a list eager to engage with your micro-editions? It’s all about niching it down. Forget the “everyone to everything” approach. Find a laser-focused topic that ignites your own passion and resonates with a specific audience. Think “foodie finds for adventurous eaters” instead of “general food news.” This targeted approach allows you to curate content that feels truly personal, building trust and loyalty with your subscribers.

Once you’ve found your niche, it’s time to become a content magnet. Scour the web for hidden gems – obscure blogs, insightful tweets, thought-provoking articles – and present them in a digestible format. Sprinkle in your own commentary, insights, and humor, making the curated content feel uniquely yours. Remember, you’re not just a delivery person; you’re the curator-inchief, adding your own touch to the information feast.

And of course, don’t forget the power of email marketing platforms like Mailchimp or ConvertKit. These tools allow you to segment your audience, schedule newsletters, and track engagement metrics. Data is your compass in this digital adventure, helping you navigate towards content that resonates most with your subscribers.

Selling the Sizzle: When Your Newsletter Becomes the Treasure

But what if you don’t just want to build a list and you want to build a business, too? Then sell the newsletter itself. By turning your curated content into a paid product, you tap into the growing market of individuals willing to pay for premium information and time-saving solutions.

According to a 2023 report by HubSpot, nearly 40% of email users reported willingness to pay for newsletters offering exclusive content or expert insights. opens up a lucrative path for curators who can deliver highly specialized value to niche audience.

So, how do you transform your newsletter from freebie to financial engine? Consider offering tiered subscription models. A basic level might provide access to the curated content, while a premium tier could offer additional perks like exclusive interviews, access to content, or even personalized recommendations.

And remember, exclusivity is key. Limited-edition content, early access to events, subscriber-only communities can create a sense of belonging and value that incentivizes your audience to invest in your paid offering.

But selling content comes with its own set of challenges. Building trust demonstrating the value proposition of your paid newsletter is crucial. Offer free trials, sneak peeks into paid content, and showcase testimonials from satisfied subscribers. Remember, you’re not just selling content, you’re selling an experience, a curated space where your audience can learn, grow, and feel like part of a community.

From Passion to Profit

The rise of the short, curated newsletter presents a unique opportunity for anyone with a passion, a knack for finding hidden gems, and the willingness to share them the world. Whether you seek to build a loyal following or establish a profitable content business, remember the key ingredients:

• Laser-focused niche: Be the curator for a well-defined audience, not a jack all-trades for everyone.

• Concise and engaging content: Respect your audience’s time and deliver only most relevant and interesting pieces.

• Curate with personality: Don’t just be a robot regurgitating links. Add your insights, humor, and commentary.

• Build a community: Foster engagement through interactions, subscriber sessions, and creating a sense of belonging.

• Data-driven decisions: Track email opens, click-through rates, and other engagement metrics to understand what resonates with your audience adjust your content accordingly. Remember, data is your compass, guiding towards content that truly delights and keeps your subscribers coming back more.

Expanding Your Reach

While email might be the core of your curated newsletter experience, don't forget explore other avenues. Leverage social media platforms like Twitter and LinkedIn share snippets of your content, engage with your audience, and drive traffic back to email list. Utilize podcasting or video platforms to offer deeper dives into your curated topics, building a more multi-faceted brand around your expertise.

Your Journey Begins

Remember, your success lies in the ability to navigate the information ocean, discover the hidden gems, and deliver them to your audience in a way that is informative and engaging.

Don't be afraid to experiment, refine your approach, and adjust based on data audience feedback. As you build your list, refine your content, and explore new avenues, you'll not only create a space where your passion meets your audience's needs, but might just build a profitable empire, one perfectly curated newsletter at a time.

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MWM wants You to Know

Unleash Your Inner Artist, Earn While You Sleep: The Secret of AI-Generated Patterns

I’m always on the lookout for unusual (weird, strange, bizarre) businesses, here is one I've never encountered before: Selling patterns. Not like the patterns that make a dress, but the ones that are on the fabric itself. I'm not kidding.

These are AI-generated patterns, and people are making good money doing this. It’s a tangible way for anyone, even beginner artists, to generate unique, profitable designs.

Why Patterns? The Niche Goldmine

The beauty of patterns lies in targeting specific keywords and smaller niches. This way, you cater to a focused audience eager for your designs, leading to consistent sales without overwhelming competition.

Imagine – your artwork adorning phone cases, mugs, and fabrics, all thanks to the power of AI.

Your Creative AI Muse: Creative Fabrica Spark

Creative Fabrica Spark is the key to unlocking your artistic potential. This user-friendly AI tool transforms your ideas into stunning patterns with just a few clicks. Think vibrant florals, playful geometric shapes, or even intricate animal prints – the possibilities are endless. Plus, with a little help from your new friend ChatGPT, you'll never run out of niche inspiration!

From Pixels to Profits: Selling Your Masterpieces

To turn those digital beauties into cold, hard cash, there are three platforms ready to become your money-making allies:

Zazzle: With over 24.2 million monthly visitors, this buzzing marketplace lets you slap your patterns on everything from wrapping paper to pillowcases. They handle the printing and shipping, while you enjoy passive income.

Society6: Another print-on-demand treasure trove, Society6 boasts 3.3 million monthly visitors. Think trendy phone cases, cozy throw pillows, and even eye-catching wall art – all adorned with your unique AI-powered designs.

Creative Fabrica: Yes, the same platform that houses Spark! Here, you can offer your digital creations as scrapbooking materials, printable art, or even digital stamps. The more patterns, the more passive income streams.

The Beauty of Passive Income

This is where the real magic happens. Just imagine waking up to notifications showing your patterns flying off the shelves, all while you're sleeping (or sipping your morning coffee). With the right approach and platforms, your creativity becomes a self-sustaining income machine. And the best part? It's scalable. The more patterns you create, the more passive income potential you unlock.

Embracing the AI Future

As AI evolves, so do the opportunities for artists. What used to take hours of sketching and designing can now be achieved with a few prompts and a dash of creative spark.

And that means the rest of us non-artist types can now do things we only dreamed of doing. Like designing fabric or shopping bags or phone cases. It’s wild what we can do with AI and how easy it can be to turn our new creations into profit.

Bonus Tips

Research trending patterns and colors: Stay ahead of the curve by analyzing popular designs and color palettes.

Experiment with different AI tools: Try various platforms like Midjourney or NightCafe Creator to find the AI muse that sparks your creativity.

Offer pattern bundles: Create themed collections to increase purchase value and customer satisfaction.

Optimize your listings: Use relevant keywords and highquality mockups to grab attention on marketplaces.

Promote your work: Share your designs on social media and engage with potential customers.

With a little effort and a lot of creativity, you can turn your artistic flair into a thriving AI-powered side hustle. So, let your imagination run wild, watch your designs come to life, and maybe make some nice, passive income too!

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Why Should You Create a Membership Site?

Essentially, a membership site is a site that users pay to subscribe to. This normally works by first enticing the reader with some free content and showing them the kind of entertainment/information/value that you’re capable of providing.

Once they’re hooked, you then make sure they know that they need to subscribe in order to gain access to your very best content and to get frequently updated. So what’s so different about this? Well for starters, it means that you can much more easily convert visitors to paying customers seeing as they’re not having to put down a large amount of money and seeing as they know what they’re getting right away. This means the money is recurring and much more predictable.

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TikTok Launches "Creative Cards"

TikTok has launched a new feature called "Creative Cards" designed to help businesses generate content ideas and make meaningful connections with their customers.

This tool provides inspiration and guidance for crafting engaging and effective content on the platform.

https://www.tiktok.com/business/en-US/blog/creative-cards-for-smallbusiness

Meta Announces New AI Tools For Businesses

Meta has introduced new AI tools for businesses, including AIpowered lead generation and customer service chatbots. These tools aim to help businesses streamline operations, improve customer experience, and drive growth.

https://ai.meta.com/

Google Updates Search Ranking Algorithm

Google has implemented an update to its search ranking algorithm, emphasizing "helpful content" over "keyword stuffing." This prioritizes content that provides valuable information and satisfies users' search intent.

https://developers.google.com/search/blog/2022/08/helpfulcontent-update

This Month’s Marketing CLINIC

Unleashing the Unfair Advantage of Unlikely Alliances

A laundromat and a bar share a common wall. The owners get to talking and realize they have an opportunity to expand both of their businesses simply by opening up the wall. Now people all over the city flock to this laundromat because they can get a drink and play a game of pool while they do their wash.

A garden shop and a coffee house are both floundering when the owners get together for a cup of coffee. Brainstorming, they realized they can save on expenses and improve their traffic by combining the two businesses. Now customers get to enjoy coffee and pastry in the flowers.

Garden customers now impulse purchase coffee and bakery, and coffee drinkers impulse purchase plants. The combined business is thriving and plans for expansion are under way.

If you’re looking for a way to differentiate your business, stand apart from the crowd and get noticed, you might want to consider forming an alliance or even partnering with another business.

Here are some key benefits of partnering to consider:

• Expanding reach and audience - Partnering with a noncompetitor taps into their audience base, exposing your products to new potential customers you might not have reached on your own.

• Enhanced credibility and trust - Aligning with a reputable partner can boost your own brand image and attract customers who might be hesitant about purchasing your products.

• Innovation and creative spark - Collaboration can lead to fresh ideas and perspectives. This can lead to innovative products, services, or marketing strategies.

• Strengthened competitive advantage - A strategic partnership can create a stronger force to compete against larger or more established brands.

• Increased brand awareness and engagement - Joint marketing campaigns and initiatives can generate more buzz and attention for both brands. This can lead to increased brand awareness and engagement, ultimately driving sales and customer loyalty.

Partnering is not a magic bullet, but when done thoughtfully and strategically, it can be a powerful tool for accelerating your journey towards achieving your business goals.

More Examples

A budget travel blogger might team up with a hostel chain to offer exclusive discounts and promotions to their readers. They could also create themed hostel tours based on their blog content, or write guest blog posts for the hostel website, driving traffic and mutual brand awareness.

A fitness influencer and a sportswear brand could host joint workout challenges using the brand's gear, offer exclusive discount codes to their followers, or even co-design a limited-edition sportswear line based on their workout style.

MWM FLASHBACK STORY

A more unusual example might be a yoga instructor teaming up with a recipe site. They might offer packages of virtual yoga instruction with virtual "mindful baking" workshops for healthy treats.

How about a language teacher partnering with a travel agency to offer immersive language packages, combining language lessons with trips to the target country.

Or imagine a meditation app partnering with an organic tea brand to create a "Mindful Morning Ritual" bundle. This could include a subscription to the app, a selection of calming teas, and guided audio meditations focused on mindful tea preparation and enjoyment.

Hopefully these examples are sparking your brain with ideas on what businesses you might partner with.

For example, what if you have one of those cute sites that feature pet photos, or maybe an exercise site? Combining the mood-boosting power of pets or exercise with the professional guidance of a psychologist or mental health website could be a fantastic partnership. And this might work with dog walking services, animal shelters, or pet therapy organizations.

Target audiences might be anxiety or depression support groups, mindfulness apps, or fitness programs for mental health.

Bundled packages of online therapy sessions with pet adoption consultations could be offered, as well as personalized exercise plans with virtual pet yoga classes, or community forums for shared experiences with both pets and mental health challenges.

The point is, you can revitalize and differentiate your business by forming a partnership with a non-competitor.

Here are 7 real examples of online businesses combining to create unique and successful online ventures:

1: Squarespace + Peloton

- This unexpected duo teamed up to launch a series of inspiring stories called "Sweat It Out."

They featured entrepreneurs building their businesses while staying active, highlighting the link between physical health and business success. The campaign resulted in increased brand awareness and engagement for both Squarespace and Peloton.

2: Skillshare + Patreon

- The online learning platform Skillshare partnered with the artist-focused crowdfunding platform Patreon, allowing instructors to offer subscription-based classes directly on their Patreon pages. This combined the educational resources of Skillshare with the personalized support and community features of Patreon, creating a win-win for both businesses and creators.

3: Spotify + Chipotle

- This unique partnership saw Spotify curating personalized playlists based on Chipotle orders. Customers could scan a code on their receipt to access a playlist inspired by their meal, creating a more immersive dining experience and fostering brand loyalty.

4: Glossier + Warby Parker

- These beauty and eyewear brands teamed up for a limited-edition collaboration called "See + Glow." It featured a curated eyewear selection paired with complementary makeup shades, offering customers a complete look and highlighting the importance of selfexpression in both style and vision.

5: Etsy + Depop:

The online craft marketplace Etsy acquired the fashion resale platform Depop in 2021. This combines Etsy's focus on handmade and vintage goods with Depop's strength in trendy and pre-owned fashion, expanding reach and attracting a wider audience within the online shopping space.

6: Dollar Shave Club + Old Spice

- While seemingly targeting different demographics, these grooming brands joined forces for a limited-edition "Fresh Takes" line. It featured co-branded shaving products with playful names like "Smell Yeah!" and "Beard Boss." This collaboration surprised and delighted both their customer bases, demonstrating their willingness to experiment and connect with new audiences.

And sometimes even a direct competitor can be a great partner:

7: Headspace + Calm

– These mediation giants surprised everyone by collaborating on a joint podcast called "Sleep Code." The podcast explores various sleep challenges and offers guided meditations for better rest. This unexpected collaboration showed their commitment to supporting mental well-being beyond competition, generating positive buzz and expanding their audience reach.

These are just a few sparks of inspiration to get you thinking in the right direction. Remember, the key is to find creative common ground between seemingly unrelated businesses and leverage each other's strengths to reach new audiences and offer unique value propositions.

So, when brainstorming your next online venture, don't be afraid to step outside the box and think about potential collaborations with businesses in unlikely corners of the internet. You might just stumble upon the next groundbreaking online empire!

Don’t get me wrong - email reigns supreme as the king of marketing channels. But competing for attention in the inbox is getting harder, not to mention the fact that you are leaving buckets of cash on the table if you’re not collecting and using rich data.

Relying solely on names and email addresses is like building your business on sand – it crumbles under the pressure of changing algorithms and evolving privacy regulations. To truly thrive, you might want to shift your focus: enriching your data with more than just digital footprints.

Think of it like this: Your email list is your most valuable asset, a treasure trove of potential customers. But what if you could unlock even more value from it? By collecting additional data points like postal addresses, phone numbers, and even date of birth, you gain the power to:

Personalize at a deeper level: Imagine sending birthday greetings or personalized product recommendations based on someone's actual date of birth. Richer data allows you to move beyond generic campaigns and tailor your messages to individual preferences and interests.

Embrace multi-channel engagement: When email doors close, other channels open. With postal addresses and phone numbers, you can reach your audience through targeted postcards, SMS campaigns, or even personalized phone calls. This omnichannel approach ensures your message reaches them, no matter what their preferred communication style.

Combat unsubscribes: Unsubscribing from email doesn't have to be the end of the road. With richer data, you can still engage your audience through alternative channels, nurturing the relationship and potentially re-activating dormant leads.

Boost data accuracy and segmentation: Additional data points allow for more accurate segmentation, grouping customers based on their unique characteristics and behaviors. Now you can create more targeted campaigns with higher conversion rates and better ROI.

But How Do You Collect This Data Ethically and Responsibly?

Offer incentives: Encourage customers to share their information by offering exclusive discounts, early access to products, or personalized content.

Be transparent and upfront: Clearly explain how you will use the data and ensure compliance with privacy regulations like GDPR and CCPA. It’s okay to say you’ll be sending them a birthday card in the mail.

Make it easy and convenient: Provide multiple channels for data collection, such as website forms, social media integrations, or even offline methods like paper forms.

Focus on value, not just data: Don't just collect information for the sake of it. Show your customers how their data will be used to improve their experience and offer them something valuable in return.

By embracing data enrichment, you can unlock a new level of customer engagement and build stronger, more lasting relationships. Think of your email list as just the beginning. By adding layers of rich data, you can transform it into a powerful tool for personalized marketing, omnichannel engagement, and ultimately, sustainable business growth.

Blogging’s Not Dead: A $120,000 Monthly Success Story

In a world where some believe blogging has met its demise, Sophia Lee stands as a testament to the contrary, earning an impressive $120,000 per month through her blog. Here’s what she did to earn this income, year by year.

Year #1: Focus on Fast Income

Sophia, a struggling college sophomore, stumbled upon a Pinterest pin claiming $10,000 monthly earnings from blogging. Intrigued, she deleted her original blog posts and concentrated on making quick income.

Recognizing the potential in ads, she aimed for ad agency approval, focusing on generating page views through Pinterest. To fast-tack her learning curve, she invested $100 in a blogging course and promptly applied the newfound knowledge. (There’s a hint in there somewhere, people.)

Year #2: Focus on Affiliate Marketing and SEO

In her second year, Sophia shifted her focus to affiliate marketing, primarily utilizing Amazon Associates. While advising against early engagement in affiliate marketing, she emphasizes the necessity of SEO.

Acknowledging her need to learn, she mastered the art of SEO over time, reiterating her pattern of continuous learning, implementation, and adjustment. (If you want to start with Affiliate Marketing, today there are more profitable choices to be made than Amazon.)

Year #3: Focus on Email List Building and Social Media

Sophia, finally realizing the importance of an email list and regretting not having built a list from day 1, finally focuses on building her list. She stresses the need for helpful, reader-centric content, steering away from self-centric narratives. (Build your list, people!)

Engaging with social media on platforms like Instagram and YouTube, she maintains consistency with daily Instagram stories and weekly YouTube videos. (Consistency in posting is important.)

Coping with increased workload, Sophia begins hiring part-time freelancers, building a supportive team. (Smart move.)

Year #4: Focus on Course Creation

Entering her fourth year, Sophia ventures into course creation, recognizing the financial potential in digital courses. Simultaneously, she pursues another passion, launching an interior design business.

With accumulated experience and financial stability, she embraces a more risk-taking approach, expanding her entrepreneurial portfolio. (If you’re able, you might start creating your first course on Day 1 rather than Year 4.)

Year #5: Focus on TikTok and Hiring Full-time Employees

In her fifth year, Sophia strategically adopts TikTok as a platform for visibility. Expanding her business ventures, she transitions from part-time to full-time employees, improving workflow efficiency.

Justifying the preference for full-time staff, she highlighted their increased focus and involvement in business operations.

Could You Make $100,000 a Month in 5 Years?

Sophia Lee's journey offers a blueprint for aspiring bloggers. With a meticulous five-year plan, she transformed her blog into a lucrative venture, now earning $120,000 monthly.

If you want to make money blogging, you might start with a smaller project as a preliminary step toward potential success while adding a podcast as soon as possible.