Making Web Money January 2024

Issue #143

JANUARY 2024

Making Web Money

Exclusive Interview With

Kevin Polley Bishop MWM Marketing

CLINIC 7 Steps to Making 2024 YOUR Year to Shine MWM Success Guide To Entrepreneurial Misfits Everywhere MWM Business HELP 7 Advanced Secrets to Super Persuasive Copywriting (Hidden Gems) MWM Ask the Expert

(FLASHBACK to Jan. 2023)

The 10 Most Effective Hooks for Videos MWM Wants You to Know

Do You Sell Vintage on eBay? Do This Instead Learn How People Are Making Web Money Online Today

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MWM contents 2 Internet Marketing Academy 6 MWM Editor’s Letter January 2024

MWM 4

JANUARY 2024 200202023 MAY 2023

7 MWM Inbox 8 In The NEWS 9 MWM – FREE Affiliate Funnel 12 MWM Success Guide – To Entrepreneurial Misfits Everywhere 13 Dynamic Digital Software Store Want A FREE Website?

14 Subscribe For FREE 15 MWM Ask the Expert - (FLASHBACK to Jan. 2023) The 10 Most Effective Hooks for Videos 17 Covert PinPress 18 Business HELP - 7 Advanced Secrets to Super Persuasive Copywriting (Hidden Gems)

9 FREE Affiliate Funnel Offer

21 Introducing 6FigZ - New Product 22 Case Study – Massively Improving Email Engagement with a Simple Twist 25 Master Resell Rights Membership Site 26 New Product SHOPZPRESSO MEGA STORE 27 eCommerce Made Easy 28 How to Launch a Digital Product Business!

29 The Difference Between Good Marketing and GREAT Marketing 30 MWM Videos 31 Start A Wildly Successful Home-Based Internet Business!

21 Introducing 6FigZ

MWM contents Features …

32 MWM Interview – Kevin Polley 37 The Functional Strength Guide 39 MWM Q&A: Stuck for Ideas? Overcoming the Entrepreneurial Block 41 Internet Marketing Made Easy 42 Covert Video Press 43 MWM Marketplace 44 NEW PRODUCT - DriveZPresso 45 Massive Traffic Blueprint 46 JVZoo Hosting

44 New Product DriveZPresso

47 MWM wants You to Know – Do You Sell Vintage on eBay? Do This Instead 49 Start Your Very Own Recurring Membership Site and Get Paid Every Month 51 My Blog Profits Coaching 52 The VENUS Factor 53

This Month’s Marketing CLINIC 7 Steps to Making 2024 YOUR Year to Shine

55 Your Content Creation Psychic 8 Ball 56 Are You Making This Marketing Mistake?

57 To Delegate or Not to Delegate, That Is The Question

32 Kevin Polley MWM Interview

59 Unlock My Secret Traffic Methods 60 YouTube Ads Made Easy

Advertise in Making Web Money Contact: Admin@makingwebmoney.com for Details

MWM editors letter Welcome to the JANUARY 2024 Issue of our monthly “Making Web Money” Online Digital Marketing magazine where every month we show you how real people, just like you, are making web money – online. This month we have

MORE great articles and personal success insights, interviews, plus some ONLINE opportunities for you.

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MakingWebMoney.com Subscription enquires: www.MakingWebMoney.com Order the printed edition: www.issuu.com

- MWM Series on Business Help - 7 Advanced Secrets to Super Persuasive Copywriting (Hidden Gems) - MWM Interview – Kevin Polley - Case Study – Massively Improving Email Engagement With a Simple Twist - The Difference Between Good Marketing and GREAT Marketing - Stuck for Ideas? Overcoming the Entrepreneurial Block - Start Your Very Own Recurring Membership Site and Get Paid Every Month - Start A Wildly Successful Home-Based Internet Business!

- Your Content Creation Psychic 8 Ball - The Functional Strength Guide - Are You Making This Marketing Mistake?

- To Delegate or Not to Delegate, That Is the Question

Making Web Money Magazine

- MWM Wants You to Know - Do You Sell Vintage on eBay? Do This Instead - MWM Q & A - Stuck for Ideas? Overcoming the Entrepreneurial Block -This Month’s Marketing CLINIC - 7 Steps to Making 2024 YOUR Year to Shine - MWM Success Guide - To Entrepreneurial Misfits Everywhere - MWM Ask the Expert - (FLASHBACK to Jan. 2023) The 10 Most Effective Hooks for Videos

Reprinted with permission. No part of this publication may be reproduced, translated or converted into machine-readable form or language without the written consent of the publisher.

Articles express the opinions of the authors and are not necessarily those of the publisher

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Making Web Money Online Marketing Magazine Editor Harry Crowder

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Advertising: See Above Contributors Various experts in their fields The instructions and advice in the magazine are for educational and entertainment purposes only.

Email me at: crowderharry598@gmail.com The creators, producers, contributors and distributors or Follow me on Facebook: https://www.facebook.com/harrycrowder Making Web Money Marketing Magazine disclaim any liability for Both the paper and our printer meet the international standard ISO 14001 for environmental management. The paper loss or lack of results from comes from sources certified under the Program for Endorsement of Forest Certification scheme (PEFC). Please following the advice expressed recycle this magazine – or give it to a mate. herein.

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Instagram Stories That Last 7 Days MWM 8 Instagram is working on a new feature called ‘my week’ to let users have their stories up for 7 days.

Instagram is actively developing a range of innovative features aimed at enhancing the overall user experience.

Among these upcoming additions are various generative AI features and the integration of direct camera access on the lock screen for the forthcoming Galaxy S24 series. However, a notable feature in the pipeline is the "My Week" functionality, designed to extend the duration of your stories to an entire week.

The "My Week" feature enables users to share their stories with followers for a week, offering a convenient way to ensure prolonged visibility. Notably, "My Week" allows users to selectively remove or discreetly add stories to the designated week-long duration, providing greater control over their shared content. https://wccftech.com/instagram-is-working-on-a-new-feature-called-my-week-to-let-users-have-their-stories-upfor-7-days/

X Begins AI Grok Rollout On November 4, Elon Musk, the owner of X, introduced his new AI chatbot called Grok. It's supposed to be a witty alternative to ChatGPT, inspired by Douglas Adams' book The Hitchhiker's Guide to the Galaxy. However, critics have pointed out that Grok doesn't really capture the characters and humor that made Adams' book so popular.

Despite this, Grok is unique for a few reasons. It thrives on constant satire and humor, inviting users to enjoy its playful nature. It's also open to answering bold and controversial questions that many other AI systems would reject. This feature has helped Grok gain widespread attention.

Just a heads up before you use it: Grok has real-time access to posts on X and uses standard training datasets. This means its responses are based on the content of a platform that has been criticized for allowing hate speech and having poor moderation since Musk took over last year. https://theconversation.com/grok-is-elon-musks-new-sassy-foul-mouthedai-but-who-exactly-is-it-made-for-217284

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Billboard Advertising: 43 Traffic-Stopping Examples Stuck for creative marketing ideas? Want to see what other businesses are doing?

Or maybe you just want to waste a highly enjoyable 5 minutes.

If so, check this out. And while you’re there, see if you agree that #18 is the best: https://www.creativebloq.com/design/billboard-advertising1131681 hers, and spend time on TikTok—and how brands can use our platform to connect with this influential community.

Users Can Purchase Amazon Products Directly from Snapchat, Facebook Ads Amazon, Facebook and Snap have teamed up to make it possible for people to buy Amazon products directly through ads on Snapchat and Facebook. This means that when you see an Amazon ad on Snapchat, you can view real-time prices, delivery estimates, product details, and check if it's eligible for Amazon Prime.

To make a purchase, users can connect their Facebook or Snapchat account to their Amazon account with a one-time setup. After linking the accounts, users can buy the advertised products from Amazon without leaving Snapchat. This feature is available for certain products advertised on Snapchat and Facebook and sold either by Amazon or independent sellers on Amazon's platform. https://techcrunch.com/2023/11/14/amazon-strikes-deal-snaplet-users-buy-products-ads-snapchat/amp/

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To Entrepreneurial Misfits Everywhere This Magic Eight Ball of Online Marketing Campaign If you're anything like me, you're always on the lookout for new content ideas. And if you're also like me, you don't always have the time to come up with those ideas yourself.

That's why I've put together a list of 7 websites that will help you generate endless content ideas and save you hundreds of hours in the process.

1: Socrates If you're looking to get to know your audience a little better and uncover some insights about what they're If you're the to check collegeout Socrates. It's a search thinking, then you need quarterback, the head engine specifically designed to help you learn more about cheerleader, the golden boy with your target audience. connections or the ladderYou can galore, use Socrates to find out what topics and climber who thrives on takingtarget audience, and also keywords are popular with your credit for others' work - then this they're facing. This to discover common problems isn't for you. Go build your empire information is hugely valuable because it allows you to elsewhere. create content that is relevant and useful to your audience, which should lead to more clicks and engagement.

But for you, the misfits who feel https://answersocrates.com/ like2:you don't quite belong, who Quora wonder you million think differently With why over 300 monthly users, Quora is a veritable and crave something more stay.the best part is, you can goldmine of content ideas. -And This is find yourideas call tothat arms. easily are relevant to your niche or industry.

To get started, simply type in a keyword or phrase into Entrepreneurs different the search bar andare seeawhat questions people are asking. breed.

We view corporate ladders You can then use those questions as the basis for your own as alien contraptions, designed for content. those who enjoy the climb more https://www.quora.com/ than destination. Eighty-hour 3: the Mailbrew weeks are a is badge of email honor, but delivering content from Mailbrew a daily digest only they're spent your when favorite creators in a building concise, easy-to-read format. It’s our own dreams, not someone the easiest way to stay up-to-date on the latest trends and else's. news in the creative industries without having to search through dozens of websites.

We in reaping Each believe email includes links to the the best content from your rewards of our own toil, not favorite sources and new and trending articles. contributing to another's profit https://mailbrew.com/ margin.

The credit 4: Google Trendsbelongs to the ones who Trends do the iswork, notway the to see what people are Google a great manager couldn't code aAnd line as you might expect, the searchingwho for on the internet. of HTMLdata to save their life. source of content ideas. search can be a great To get started, simply type in a keyword or phrase, and see what's trending. You can then use those trends as the basis for your own content. https://trends.google.com/trends/

We may be different, labeled "odd" and "strange", but we don't fit the mold of the job-seeker.

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The 10 Most Effective Hooks for Videos When it comes to videos, hooks are everything because you have only seconds to grab viewers’ interest. Placed at the beginning, the right hook makes your viewers want to keep watching rather than clicking away.

There are all sorts of hooks you can use, but some consistently work better than others. Here are 10 of the most effective hooks for videos: 1. Surprise This can be anything from a plot twist to a jaw-dropping stunt. Surprise is a great way to keep people hooked because it's unexpected. And when people are surprised, they want to see what happens next.

2. Humor Humor is another great hook because it's a great way to keep people engaged. People love to laugh, so if you can make them laugh right away, they're more likely to stick around.

3. Mystery Mystery is a great hook because it gets people's curiosity revved up. If you can create a sense of mystery, people will want to see how it unfolds.

4. Emotion If you can make people feel something, they're more likely to keep watching. Emotion is a powerful hook because it can make people care about what's happening on screen.

5. Voyeurism People are naturally curious, and if you can tap into that curiosity, you've got a hook that's sure to keep people watching. Voyeurism is all about giving people a glimpse into something they normally wouldn't see.

6. Scandal Scandal is another great hook because it's the perfect way to get people's attention. Scandalous videos are always popular because people love gossip and drama.

7. Shock Like surprise, shock is a great way to get people's attention. If you can do something that shocks people, they're likely to keep watching just to see what happens next.

8. Tease Teasing is a great hook because it gets people's anticipation up. If you can tease people about what's coming next, they're more likely to stick around to see it.

9. Fascination Start with a fascinating fact to pique viewers’ curiosity and grab their attention. This one has the added benefit of building your credibility in the viewers’ eyes, too.

10: What if…

“What if I told you there is a savings account that is 100% safe and pays you 9% interest?”

These are 10 of the most effective hooks for videos. If you can use one or more of these hooks in your videos, you're sure to keep people hooked.

FLASHBACK TO JANUARY 2023

Shutterstock's New AI Image Editor Transforms Stock Photos Shutterstock has come up with a new way to change how we use stock photos. Usually, people download stock photos and then edit them using separate software.

But now, Shutterstock is making things easier by adding AI editing tools right into its photo library. This means you can change any image on the site before you download it.

The CEO, Paul Hennessy, says it's a big deal in the stock photo world and aims to make Shutterstock a one-stop solution for all your image content needs, making its library of 7 million images seem almost endless. https://www.shutterstock.com/discover/ai-features

New Tool Poisons AI Image Generators

Since last year, artists have been worried about AI image generators that use text-based instructions. Some of these generators use images from the internet without caring about copyright, and some can even imitate the styles of living artists.

Now, a new tool is in the works to help artists protect their work and fight against these AI image generators. This tool is called Nightshade, and it aims to disrupt the AI models by corrupting them. If this tool becomes easily accessible, artists might be able to protect their creations; at least until AI finds a work around.

This effort started in March with a project called Glaze, developed by researchers at the University of Chicago. They used a method called "style cloaks" to make tiny changes in images before putting them online.

These changes prevent AI models from copying the artistic style.

Nightshade is the newest incarnation of Glaze and actively influences the results of an AI model by providing corrupted training data. This data makes the model learn the wrong names for objects in an image.

Scroll down in this article to see examples of what happens to AI after repeated ‘poisonings’ by Nightshade. https://www.creativebloq.com/news/nightshade-ai-image-generator-poison

7 Advanced Secrets to Super Persuasive Copywriting (Hidden Gems) While the basics of persuasive copywriting are widely known, there are hidden gems that can elevate your writing to a whole new level.

These advanced secrets are often overlooked, yet they can be incredibly effective in influencing your audience and driving results.

1: Tap into Emotional Anchoring Emotions are powerful motivators. Go beyond just describing features and benefits, and instead, evoke specific emotions relevant to your target audience and desired outcome.

For example, if you're selling a weight loss program, don't just talk about calories burned, but paint a picture of increased confidence, better health, and a more energetic life.

I used to live in a suffocating cage of my own flesh. Every step felt like wading through mud, every laugh a strained gasp for air. My shirts looked like circus tents; my ridiculous pants size a testament to a battle lost against my own body.

In the mirror, I saw a stranger, a ghost of potential shrouded in layers of self-doubt. My reflection held no confidence, no joy, only a dull ache of unworthiness.

Each sunrise brought a fresh wave of shame, each sunset a reminder of my failures. I was trapped in a prison of my own making, a prisoner of unhealthy habits and a warped sense of self.

But then I found this product…

2: Paint Images with Words Humans are wired to use their imagination. By crafting a compelling narrative that connects with your audience on an emotional level, you can bypass their defenses and leave a lasting impression. Engage the senses to draw them in and make your message resonate deeply.

Imagine waking to the gentle caress of the ocean breeze, the sun painting the horizon in vibrant hues.

Stepping onto the warm sand, your feet sink into paradise as you breathe in the salty air, free from the worries of the world. Crystal-clear water stretches endlessly before you, inviting you to explore hidden coral reefs and playful dolphins.

Laughter fills the air as you build sandcastles with your loved ones, memories etched in the rhythm of the waves.

This is not just a vacation, it's an escape to a world where your soul can truly unwind and reconnect with the simple joys of life.

3: Master the Art of Subliminal Messaging The human mind is receptive to subtle cues and suggestions. Utilize psychological triggers like scarcity, social proof, and authority to influence your audience subconsciously. For example, highlighting limited quantities or showcasing positive reviews can nudge readers towards action without them even realizing it.

Limited Edition: The Elixir of Confidence Do you ever feel like you're not enough? That gnawing sense of selfdoubt can hold you back from achieving your dreams. But what if there were a way to unlock your inner confidence and unleash your full potential?

Introducing the Limited Edition Elixir of Confidence. This exclusive formula, crafted from ancient wisdom and cutting-edge science, goes beyond mere words. It's a potent blend of essential oils and powerful affirmations designed to awaken the dormant confidence within you.

Only a select few will possess this coveted elixir. Each bottle is numbered and hand-crafted with meticulous care. As you hold the exquisite vessel in your hands, feel the energy of empowerment flowing through you. With each drop you apply, imagine a surge of selfassuredness radiating from your core.

This isn't just a product. It's an invitation to a life of self-love and limitless possibilities. Don't miss your chance to claim your own Limited Edition Elixir of Confidence. The clock is ticking, and once they're gone, they're gone forever.

Are you ready to finally claim your birthright of confidence?

4: Embrace the Magic of Open Loops Leave your readers with a sense of unresolved curiosity. Don't provide all the answers at once; instead, introduce intriguing questions, present thought-provoking scenarios, or offer cliffhangers that keep them engaged and wanting more. This creates a powerful "pull" that compels them to delve deeper into your message.

The old woman's eyes, like pools of ancient wisdom, held mine. Her voice, a raspy whisper, echoed through the dusty attic, "There is a secret hidden within these walls, a power beyond your wildest dreams."

Curiosity gnawed at me, urging me closer. She pointed to a weathered chest, its iron hinges crusted with rust. "Within," she rasped, "lies the key to unlocking..."

Suddenly, a deafening crash from downstairs shattered the silence.

My heart pounded as the old woman's eyes widened in terror. "They are here," she gasped. "You must find it...before it's too late."

Her voice trailed off into a choked whisper as she collapsed, leaving me alone with a chilling question: what was the secret she desperately wanted me to find?

5: Tailor Your Language to Subconscious Motivators Go beyond demographics and understand the deeper psychological needs and desires of your audience. Use language that speaks to their aspirations, fears, and subconscious motivations. This level of personalization can make your copy feel eerily relevant and create a powerful connection with your readers.

Imagine this: As you walk into your practice, a wave of calmness washes over you. No more frantic scrambling to meet patient quotas or dread over looming deadlines. You're no longer bogged down by tedious paperwork or inefficient workflows.

Instead, you find a sense of control, a newfound freedom to focus on what truly matters: your patients and their well-being.

This is the power of Dentally Savvy.

We understand the daily challenges you face. The pressure to be everything to everyone. The worry about keeping up with the latest advancements while managing a thriving practice. That's why we created a suite of tools and resources designed to empower you, streamline your workflow, and help you achieve your professional aspirations.

6: Leverage the Power of Anticipation and Delay Don't rush your audience into a decision. Instead, build anticipation and excitement for your message or offer by providing value upfront. Offer free resources, insightful content, or exclusive previews to create a sense of anticipation and eagerness for what's to come. This can significantly increase engagement and conversion rates.

Imagine: You wake up feeling refreshed, energized, and ready to tackle the day. You finally have the tools and knowledge you need to overcome your biggest challenges and achieve your wildest dreams. A smile spreads across your face as you realize you're no longer limited by your past or held back by self-doubt. This is the future within your grasp.

The journey to this remarkable transformation starts right now. In just a few moments, you'll unlock exclusive access to a powerful message packed with actionable insights and proven strategies. This isn't just theory – it's a roadmap to unleashing your hidden potential and experiencing life on your terms.

But before you embark on this transformative journey, take a moment to close your eyes and imagine the possibilities. Picture yourself achieving your most ambitious goals, living a life filled with joy and fulfillment. Feel the confidence surge through your veins as you overcome every obstacle with grace and determination.

The time for doubt and hesitation is over. This is your chance to claim the life you deserve. Are you ready to begin?

7: Don't Be Afraid to Break the Rules Sometimes, the most persuasive copywriting breaks the traditional mold. Experiment with unconventional formats, unexpected humor, or even a bit of controversy. If it resonates with your audience and gets them thinking, it can be highly effective.

Tired of Investing in a Rigged System? Invest in Yourself!

Let's face it, the traditional investment system is purposely rigged against the little guy, leaving you feeling powerless, frustrated and poor. You're told to "play it safe" and invest in boring old index funds, while the wealthy reap 99% of the rewards.

But what if there was another way?

Introducing Unconventional Investments, a revolutionary new platform that gives you access to alternative investment opportunities the big banks and one percenters don't want you to know about.

As Always…

Use A/B testing and analytics to track your results and continuously refine your approach. What works for one audience might not resonate with another, so adapt your copywriting strategy based on real data.

Building trust with your audience is crucial. Avoid making exaggerated claims or resorting to manipulation. Be genuine, transparent, and focus on providing value instead of just making a sale.

The world of copywriting is ever-evolving. Stay updated on the latest trends and research new techniques to keep your writing fresh and effective.

By mastering these advanced secrets, you can unlock the true potential of your copywriting and create messages that are not only persuasive but also unforgettable.

Case Study – Massively Improving Email Engagement with a Simple Twist We’re talking 5,000 subscribers and only 50 or 75 of them would open any given email. Yikes.

This case study involves a brick-and-mortar business with a ridiculously low engagement rate on their emails.

Keep in mind that this is a service-based business and email marketing was supposed to be their major sales nurturing vehicle. All emails were gained ethically from their local are using a lead magnet offered on their blog and through advertisements.

The emails themselves are typical: Information mixed with promotions, and occasionally purely promotional emails. And the lead magnet was a good one that attracted plenty of leads every time they ran an ad.

But the problem was after getting the lead magnet, subscriber engagement numbers would drop massively to less than 15% of subscribers every single time an email was sent.

The business owner had two theories for why that was happening – either the emails were poor or they were attracting the wrong kinds of subscribers, in which case they would need to change the lead magnet.

If you were advising this business owner, what would you suggest?

They hired a marketing consultant who spent time pouring over the emails, the lead magnet and the numbers. It turns out that their lead magnet was good enough to attract the right kind of prospects for their business. The problem was getting subscribers to consume the emails after they received the lead magnet.

Here’s how the consultant solved the problem: They broke down the lead magnet into a series of 10 emails that comprised an email course on the subject.

The idea was to train subscribers to open the emails whenever they saw them in the inbox. When most people download a PDF, they plan to read it later, whereas emails are usually read immediately.

To make this email course they added a small amount of content and did some other things to the emails that we’ll cover in a moment. Keep in mind that for this to work, the emails have to be enticing enough to get readers to continue opening and reading them.

Simply breaking a PDF into small sections might not be enough for this to make a big difference.

This small change in how the lead magnet was delivered resulted in 81% engagement through the first 5 days of the course and 72% over the full 10 days. As you see some readers were lost in the second half of the email course, but that’s still a massive improvement over 15%.

Furthermore, when the course was finished (all 10 email lessons were delivered), subscribers continued to engage at an average 44% engagement (CTR) for the next 8 weeks.

And sales also increased dramatically because people were now opening and reading the emails as well as clicking the links.

They even received responses from readers such as, “Thanks for this, can’t wait to get tomorrow’s email.”

As mentioned, a few other changes were made: WIIFYR – What’s in it for your readers? Every email was written to give the reader what they wanted, including great info they could use, stories, entertainment, humor and special offers. It’s not about the sender; it’s about the receiver.

Storytelling – Stories were inserted here and there about the problems customers had and how they were solved with the service, as well as stories of people who didn’t use the service and also a story of how the service was started. They even used two completely non-related stories that nicely segued into the point being made. Yes, there were lots of stories, but most of them were short and to the point.

Cliffhangers – Two of the stories were continued in the next email. Want to know what happened next? Check your email tomorrow.

Teasers - Each email contained great content as well as teasers on what would be covered in the next email.

Calls to Action – Every email was another opportunity to ask the reader to do something, whether it was to go to the site, fill out a form, ask or answer a question, etc.

Reply Back Call – Two of the emails asked readers to answer a quick question by replying with a word or two in the subject line. This was more about increasing deliverability than anything, but it also created engagement and made the emails more memorable.

Free Offers – These were added later, and they worked well. Inside the course there are offers to take ADDITIONAL email courses, thereby getting people to engage even more with the emails as well as raising their hands to indicate what other services they are interested in.

Creating Expectation – The emails were sent at a specific time each day and readers were told to expect it at that time the next day.

Creating Excitement – Emotional triggers were pulled whenever possible, and excitement was built into each email.

This takes some finesse, but it makes a big difference. As an example, remember that one teacher you had in high school who engaged the students with excitement for the topic? Now imagine that teacher writing the emails and you get the idea.

A few more email tips for you: Keeping the End in Mind – What do you want your subscribers to do? Whatever it is, tailor your course so that taking the action you want is the only logical next step for the reader. For example, your email course teaches how to get free traffic using SEO, but the more the reader learns, the more they realize they’d love to have a professional handling it all for them.

Subscriber confirmation email - Include a short text to let readers know to expect a welcome email in the next minute or two after they confirm their subscription. This way they consciously look out for it even if it ends up in the spam or promotions tab.

Welcome email – Fill this email with all the benefits of reading the future emails. This isn’t about selling your product. It’s about showing them everything they have to gain from taking the email course, reading every single email so they miss nothing, and how much their life can change because they open the emails. You might consider using bullet points in this one.

Request a Welcome Email Response – In the welcome email, ask subscribers to reply with their response to a question. It could be as simple as confirming they received the email, or would they prefer benefit one or two, or what is their favorite _____? When they respond, their email provider will register your address as one the receiver wants to engage with. A reply has greater effect on deliverability than whitelisting and it's a more natural action.

Open with Benefits – Lead each email with the benefits the reader will get from reading the rest of the email. Essentially in the first line or two you are selling then on reading the rest of the email.

Always ensure that every email you send is beneficial to the reader. It’s not about you or your product, it’s about what your reader wants to achieve. This is what will keep them coming back day after day to consume your emails.

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- eCommerce salaries in the UK have -increased The average amount spent by each consumer by over 14,000 euros in 2015, and is expected to rise from $1,207 per annum to $1,738 per person.

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The Difference Between Good Marketing and GREAT Marketing It’s said that if you have a great product and poor marketing, you won’t make sales. But if you have a mediocre product and great marketing, you can get rich.

I believe that’s no longer true.

These days we have social media and product reviews, where potential buyers can find out what other people think of a product before they ever buy it.

Thus, if your product is mediocre, it’s going to fall by the wayside as better products get glowing testimonials on social media and elsewhere. It won’t matter if you throw millions of dollars of advertising at it; those ads simply won’t do all that well if your product isn’t awesome.

As Neil Patel says, “Good marketing is not about creating the best copy, or the best image, or the best landing page. It’s about having the best product or service and showcasing it and having people understand why it’s the best, because that’s what converts.”

By spending more time creating truly great products, you can spend less time marketing them.

Let's illustrate with an example: Imagine two online marketers. One is naturally gifted, but they only sporadically create content and engage with their audience. The other marketer might not have the same innate talent, but they diligently produce content, maintain an active online presence, and adapt their strategies as needed.

Surprisingly, the dedicated marketer who consistently puts in the effort often outperforms the more naturally talented one who doesn't invest as much time and energy.

In the realm of online marketing, success isn't solely determined by your innate abilities; it's about your commitment to continuous improvement and your unwavering consistency. By persistently refining your strategies and showing up consistently, you can surpass even the most naturally gifted marketers and achieve remarkable results.

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MWM Videos http://makingwebmoney.com/videos

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MWM Interview Kevin Polley AInterview Editor:

Today I'm excited to chat with a remarkable entrepreneur and innovator in digital marketing.

Kevin Polley is the man behind ARP Reach, a powerful email marketing tool. ARP Reach has been pivotal for many leading names in internet marketing, offering advanced functionality that rivals even some of the highest level subscriptionbased autoresponder services. Kevin is also the visionary behind V2 Movement. We'll find out more about that, but this really underlines his commitment to providing top-notch digital solutions. He's also the founder of Mutual Advantage, a marketing firm which showcases his expertise in various aspects of online business and digital marketing, so let's delve into Kevin's journey and discover the innovative approaches and strategies that he has employed to stay at the forefront of the digital marketing world. Kevin, welcome.

Kevin Polley: Well, hello. Whatever time it is, wherever you are, thanks for listening.

Editor: Well, it's good to have you with us, Kevin. Now, I guess we should start with asking if you can just share a little bit about your background and what initially inspired you to venture into this crazy world of digital marketing and online business.

Kevin Polley: I think the best answer for that is I needed to make money because I'm totally unemployable. I started off in 1999 on this online journey, and that was when the internet was in its infancy and I bought my first domain name and at that time we didn't have WordPress or anything, so I went and took the time to learn how to write HTML.

And I put this page up and I suddenly realized that, well, how do people find this page that I've created? There's more to this story, so I've got a page that was trying to sell, I think it was gardening services at the time, and I just realized no one's going to find me. And that led me into the rest of the journey, which has involved becoming an SEO expert using schema.org, creating the UK module for one of the original open source shopping carts, creating a hosting company, getting involved in data transit.

Literally from 1999 to now, it's been one roller rollercoaster of a ride, and I'm just glad to be here.

Editor: I can imagine. It all started with your green fingers, is that right?

Kevin Polley: Exactly, yep.

Editor: Got a lot to answer for those green fingers. When was this and what were you doing prior to that? Did you have a job? I know you said you're unemployable, but before that, what were you doing before that?

Kevin Polley: I'm also a coded welder, so from an early age I never used to like getting up in the morning for school, and it became problematic when employers wanted me to turn up at a set time in the morning, and at the age of 17, 18, I never drunk, never ever drunk when I was younger than that, but with the hangover at 8:00 in the morning, it wasn't good. And I suppose my story could go back to when I was 11 and I realized that mum and dad weren't giving me enough pocket money, and my uncle turned around to me and he said, "Well, why don't you start a little part-time job?" And that was the gardening. And if you're that young, there's not many of the older generation that don't need a helping hand, and I tried to be polite, I tried to do a good job and they paid me.

And then I got a job in an off license, and from there, the owner of that off license, he taught me about working to lists and planning what I was going to do, making sure the customer was happy, so I always had that entrepreneurial streak and it was always based on if I need something or I want something, I have to be responsible for making my way in the world. What was the point of being paid a pound an hour if I was working for someone back then when I could get five pounds an hour by working for the older people helping them, and they were happy to pay me for that?

Then I became a DJ when I was 16, and as a DJ it brought together all of my passions at the time, which were music, drinking and women. And the money that a DJ on the circuit was working as an hourly rate was phenomenal, and it just made me realize again that having that freedom and the flexibility to manage your own life, manage your own time, set your own value, it would be the definition, the defining moment for me.

And since then, all of the skills that I've learned, the different businesses that I've started up, not just internet publishing businesses, printing businesses, it was that I've got to start something up to make a little bit more money or give myself a little bit more time so that I can spend more time playing music or spend more time on holiday or something like that.

Editor: What came first in terms of your online endeavors?

Kevin Polley: The first major thing in my online endeavors was the UK module for Zen Cart. Back then the internet was a new thing, people were being told, "If you're not on the internet, your business will suffer." And in the 1990s we had a nine, six ort modems, there was none of this face-to-face and video. Web pages were words, you couldn't even get pictures on them back then, so there's been this whole technology.

And when you wanted to have a webpage, you then needed to find a way to sell it, and that was Zen Cart back then, which was an open-source shopping cart.

And the problem was that the developers were all American, so if I wanted to sell a batch of leaflets or something like that, the states in the dropdown for the order form were all American and there was no UK module, and I realized that actually there's a bit of an opportunity here.

I went in and I contacted the post office, got their first list of counties, and then Royal Mail, their list of drop zones, and I hacked, quite literally... I wasn't a coder then, I'm not a brilliant coder now, I'm a hacker, and that doesn't mean that I'm like Anonymous and I'm going to be getting into your bank account, it just means that I take a little bit of code that's here and a little bit of code that's there, find a little bit of knowledge and make something work to do what I needed it to do. My first step was the UK shopping cart for Zen Cart, and that allowed a couple of thousand people back then to set up their shops and distribute their products around the UK. Editor: It was one of those systems that just took the internet by storm as well, because it allowed people finally to make sales online. Then after that, you moved more into software development yourself, is that correct?

Kevin Polley: From then I used the software development skills that I picked up, hacking PHP, MySQL together to make a module for Zen Cart. I then realized that the next problem in my journey was going to be how do you get found in the search engines? You've now got a website, you've got your shopping cart platform, you've got a way of distributing the goods, but who and how are people going to find the product you are serving or selling in this big online web? I got into SEO at that point.

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MWM Q & A Stuck for Ideas?

Overcoming the Entrepreneurial Block Building your own business is an exhilarating prospect, but what happens when you find yourself stuck for ideas? Feeling creatively blocked is a common challenge for aspiring entrepreneurs, but there are several strategies to overcome this hurdle and kickstart the process of ideation.

Reflect on Your Passions and Skills Consider what you genuinely enjoy doing and where your strengths lie. Building a business around something you are passionate about can make the journey more enjoyable and increase your chances of success.

Do you love to golf? Travel? Farm? Fix things? Build things?

If you have a hobby, you’re passionate about that others enjoy as well, you may have found the perfect business for you.

Identify Market Gaps Look for gaps in the market where your skills or interests can fulfill a need. Investigate industries or niches that may be underserved or areas where innovation is lacking. Solving a problem for others can be a powerful motivator for creating a successful business.

Here’s an example of a market gap: Traditional education often fails to cater to individual learning styles and paces. This gap presents an opportunity for personalized learning platforms that adapt to each student's strengths and weaknesses, using AI-powered technology and customized content.

Networking and Brainstorming Engage with your network, both online and offline. Attend industry events, join entrepreneurial communities, and participate in brainstorming sessions. Talking to others can provide valuable insights and trigger ideas you might not have considered on your own.

To Brainstorm with Others: • Define your goal, gather the right people and set the ground rules.

• Warm up the group. Get the creative juices flowing with some fun and easy warm-up exercises.

• Present the problem or challenge. Clearly state the problem or challenge you are trying to solve.

• Generate ideas. Encourage everyone to share their ideas, no matter how crazy they may seem.

•

Don't judge or criticize. One of the most important rules of brainstorming is to avoid judging or criticizing ideas.

This can stifle creativity and prevent people from sharing their thoughts.

• Build on ideas. Once someone has shared an idea, encourage others to build on it and add their own thoughts. This can help you generate even more creative ideas.

• Document everything. Make sure to document all of the ideas that are generated during the brainstorming session. This will help you to review them later and see if there are any patterns or themes.

Explore Emerging Trends Stay informed about emerging trends and technologies in various industries. These can often spark creative ideas for businesses that leverage new developments. Subscribe to relevant newsletters, follow industry blogs, and attend conferences to stay on the cutting edge.

Use Mind Mapping and Visualization Use mind mapping techniques to visually organize your thoughts and ideas. Create a visual representation of potential business concepts, interconnecting various elements.

Visualization can help you see the bigger picture and uncover new possibilities.

Seek Inspiration Outside Your Comfort Zone Break out of your routine and seek inspiration from unexpected sources. Read books, watch documentaries, or explore hobbies that are unrelated to your field. Go to new places, meet new people and do new things. Fresh perspectives can stimulate creativity and offer a unique angle for your business ideas.

Prototype and Test Don't be afraid to experiment with small prototypes or test your ideas in a limited context. This allows you to gather feedback, refine your concepts, and build confidence in your chosen direction. Failure at this stage is a learning opportunity.

Invest in Self-Development Enhance your entrepreneurial skills through self-development.

Take courses, attend workshops, and engage in continuous learning. The more you expand your knowledge and skill set, the more equipped you'll be to generate innovative business ideas.

Remember, building a business is a dynamic and iterative process. It's okay to feel stuck, but what matters is your commitment to overcoming obstacles and persisting in the pursuit of your entrepreneurial dreams. By applying these strategies, you'll be well on your way to unlocking the creativity needed to build a successful and fulfilling business.

MWM 41

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MWM wants You to Know Do You Sell Vintage on eBay? Do This Instead Ebayers - I know you've got this treasure trove of cool finds in your shop, but have you ever thought about simplifying things a bit?

Imagine instead of juggling a ton of listings, you focus on a small, killer line of products.

Or maybe even just one product.

I noticed a shop on Etsy that sells homemade suntan oil and lotion.

That’s it. That’s all they sell.

Some searching turned up three other websites where they sell their suntan products, including eBay. Contrast this with someone – maybe you- who sells vintage items sourced from thrift stores and estates sales.

If you’re selling vintage items, then you’re spending a good deal of time shopping, right? Because you’ve got to find the items you’ll resell. Then you’ve got to bring the stuff home, photograph it, do pricing research and list it.

That takes time, but you’re not done.

When someone asks a question about an item, you’ve got to find the item to figure out the answer (like how big is it? Or does it have a so-n-so thing attached? Or is it brown or maroon?)

And when it sells, you’ve got to package it. Little boxes, big boxes, bubble wrap, fragile stuff, heavy stuff, oddly shaped items… because everything is different it needs different packaging as well as different postage.

But what if you had a streamlined process where you've got a handful of items, and you know the weight, dimensions, and shipping costs like the back of your hand?

You make a listing once and then duplicate that listing each time. You already know all the product details and you put it all in the listing, so you get very few questions. If you do get a question, you already know the answer.

Packaging is a breeze, postage is simple and it gets even better because now you can brand your product line.

Having your own product collection with a specific theme makes your shop stand out. You can choose ultra-specific branding and tell a story with your listings. Buyers get to know you and your products. You can add a personal touch.

Marketing becomes a breeze when you can home in on a niche audience.

And let's not forget quality control. With a small product line, you can ensure that every item you ship is top-notch.

No more playing detective with vintage items' quirks.

So, what do you think? A curated collection with less hassle, more branding power, and a shipping process that's practically on autopilot. It might just be the game-changer your eBay shop needs.

But how do you create your own product line? You might start with something as easy as white labeling. These are products manufactured by others and customized with your own labels and branding.

Vitamins, cosmetics and skincare items are often white labeled and the mark-ups can be incredible. Choose quality products, add your own branding and you can charge several times what you pay. It’s all about the branding and marketing to get initial customers and then the quality to keep those customers coming back time and time again.

You could even ‘cheat’ a little bit. Let’s say you heavily market your brand of hair care products. These are top notch products with a big price tag, available on your own site as well as Poshmark and a few other places.

But then you sell the same identical products for half price on eBay. Suddenly people who didn’t want to pay $40 are thrilled to pay $20. I’ve seen this done and the results are impressive.

Of course, if you’re making plenty of sales at the higher price, then don’t bother going this discounted route.

I’ve digressed, so let’s get back to my main point. If you’re already doing the vintage/used/arbitrage items on eBay, why not spend a few days researching what it will take to make your own line of products?

If you’re successful, you’ll never need to spend hours in thrift stores or packaging oddly sized items again. The time you save can be invested back into your branding and marketing, creating a brand that grows from your back bedroom to something the size of – who knows – maybe Gucci?

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TikTok Launches "Creative Cards" TikTok has launched a new feature called "Creative Cards" designed to help businesses generate content ideas and make meaningful connections with their customers.

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Meta Announces New AI Tools For Businesses Meta has introduced new AI tools for businesses, including AIpowered lead generation and customer service chatbots. These tools aim to help businesses streamline operations, improve customer experience, and drive growth. https://ai.meta.com/

Google Updates Search Ranking Algorithm Google has implemented an update to its search ranking algorithm, emphasizing "helpful content" over "keyword stuffing."

This prioritizes content that provides valuable information and satisfies users' search intent. https://developers.google.com/search/blog/2022/08/helpfulcontent-update

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This Month’s Marketing CLINIC 7 Steps to Making 2024 YOUR Year to Shine As we greet 2024, excitement and anticipation fill the air – can you feel it? As an online entrepreneur, this is your chance to hit the reset button, strategize for growth, and set the stage for a year of remarkable achievements.

But before you dive headfirst into the January hustle, you might take this moment to reflect and prepare yourself for the journey ahead.

Ditching Distractions and Staying Focused The year ahead is bound to be filled with news, events, and distractions vying for your attention. It's easy to get swept away by what’s happening now and lose sight of your goals. Remember, your online business needs your focus while the latest headline doesn’t. Ditch the news. Ignore the trivial. Imagine you’re wearing blinders that hide all the piddly stuff and force you to look straight ahead at your goals. Distractions will ruin your progress every time.

Here’s a tip: Every time you feel distracted, write down what it is you’re tempted to do instead of working on your goal. Then go back to work. This frees your mind from the unimportant and allows you to focus and concentrate on what matters.

Transforming Your Past into Your Launching Pad It's tempting to get bogged down by regrets and past mistakes. Don’t! Just because you’ve missed the last 100 sunrises doesn’t mean you have to miss today’s.

View your past as that thing that made you who you are today. It’s a launchpad, not an anchor. It's a treasure trove of valuable lessons and experiences that have equipped you with the strength and resilience needed to thrive in the present.

Every hurdle you’ve overcome, every victory you’ve achieved have all shaped you into the savvy entrepreneur you are becoming today. Use these insights as your fuel to propel you towards new heights in 2024.

Conquering Your Imposter Syndrome Your goals are closer than you think. Do you hear me? Your goals are so close you could reach out and touch them, and here’s how I know: You have a nagging voice whispering doubts and questioning your ability to achieve your goals, don’t you? This is called imposter syndrome, and it whispers its loudest right before you have a breakthrough.

The seemingly insurmountable challenges you face today are merely steppingstones on your path to success. Trust in your abilities, embrace the process, and watch your goals transform from distant dreams to tangible reality.

Try this: Close your eyes and with your mind’s eye, see your goal right in front of you. Reach your arm out and touch the goal. Feel it. Own it. It’s already yours; just take it.

Think of when you go to the store. You pick out what you want. It’s in your 57 hands. All you have to do is pay for it. That is how close you are toMWM achieving your goals. They are already in your hands, and all you need to do is pay for them.

Finding Strength in Community and Power in Collaboration No online entrepreneur thrives in isolation. You need a tribe of like-minded individuals who share your vision and values. Find mentors who can guide you, business partners who can amplify your efforts, and friends who can offer unwavering support.

You have a question? Ask your mentor or your tribe. You need help with something? Don’t struggle by trying to do it alone. Get help. Find people who help you with accountability, expertise, and camaraderie, because they will be invaluable as you navigate your entrepreneurial journey.

Embracing Boldness and Defining 2024 with Audacious Actions Think of 2024 as a blank canvas, an opportunity to rewrite your business story. This year isn't just about incremental improvements; it's about taking risks, stepping boldly outside your comfort zone, and exploring uncharted territories. Embrace the unknown, challenge yourself to try things you've never dared before, and take the boldest actions you can imagine.

These audacious moves will be the defining moments of your year, propelling you towards extraordinary achievements.

MWM FLASHBACK STORY

Working Smarter, not Harder with the 10x Principle Remember, it's not about working harder; it's about working smarter.

Apply the 10x principle – not by putting in 10 times the effort, but by strategically focusing your energy where it matters most. Analyze your goals, identify the key actions that will drive the most significant results, and then dedicate your time and resources to executing them with unwavering focus.

Believing in YOU 2024 is a year filled with endless possibilities for online entrepreneurs. By embracing these principles, you can navigate the challenges, capitalize on the opportunities, and chart a course towards remarkable success.

You have the power within you to achieve anything you set your mind to.

Don’t miss that message.

YOU have the POWER within YOU To ACHIEVE ANYTHING You Set Your Mind To Believe in yourself, embrace the unknown, and embark on a journey that will not only propel your business forward but also leave a lasting impact on the world.

I believe in you, and I know you've got what it takes to make this year truly remarkable.

Your Content Creation Psychic 8 Ball

Out of 10 pieces of content that you work really hard to create, let’s say that 9 of them get almost no attention whatsoever while one of them goes viral and gets shared hundreds or even thousands of times.

Wouldn’t you like to know in advance which one will go viral? This way you could skip creating the other 9 and focus solely on creating the one.

If only you had a Magic 8 Ball, the toy that answers your questions when you shake it. You could ask it…

“Will this be the content that goes viral?” DON’T COUNT ON IT “What about this one?” REPLY HAZY, TRY AGAIN “And how about this one?” SIGNS POINT TO YES Well, there is just such a marketing Magic 8 Ball and believe it or not, it’s Twitter.

Here’s how it works: Create a tweet for each of your content ideas. Send them out and monitor which one(s) work. These are the topics you’ll want to create content for and publish to the other social media channels. If an idea or topic doesn’t gain traction on Twitter, then don’t waste your time with it.

A word to the wise: Don’t test content ideas on other platforms because their algorithms will hurt you if you publish too much content too fast.

Test content ideas on Twitter by publishing anything and everything you want, seeing what works, expanding on those items and then pushing them out to the other platforms.

And now you have your very own Content Magic 8 Ball!

Are You Making This Marketing Mistake?

If you want to grow your business organically, you’ve got to stop making this mistake now because it’s costing you followers and sales.

Most marketers online and especially on social media that are trying to grow their business are going about it all wrong.

They’re presenting bottom of the funnel content. Bottom of the funnel content is that content you present to people to sell them on purchasing your product. “Hey, buy this product, you’ll love it and it will do great things for you.” This isn’t going to make sales or grow your business because people don’t yet know who you are or why they should trust you.

Expecting someone who does not know you to watch or listen to your sales pitch and then convert into a customer is only going to dash your dreams of growing your business.

Instead, focus on giving top of the funnel content. This is real information that people can use, and it helps you capture an audience while establishing your authority on the topic.

Let me give you a real-world example: You’re at a carnival and someone (I think they call them barkers) is yelling out that you should come over to their booth and buy their product. What do you do? Most likely you put your head down and walk away quickly.

But what if that same person were giving something valuable away? You and people like you would flock to that booth.

It’s the same way in the grocery store where they give out free food samples. People flock to get the samples, even when it’s a food they might never normally consider buying.

Now let’s say that your online business is teaching marketing. Instead of shouting, “Hey, buy my marketing course!” Or, “Hey, hire me to do your marketing!” You instead say, “Hey, this is how you get your site ranked higher, this is how you capture leads, this is how you nurture your email list,” and so forth.

Especially when your business is new, you’ve got to concentrate on building an audience first and marketing your products second. This will build your business, provide you with tons of leads and eventually provide you with not just sales, but customers who keep coming back for more.

To Delegate or Not to Delegate, That Is The Question In the beginning of building your business you are doing everything all by yourself. It’s fun, exciting, frustrating and highly rewarding.

But as your business grows, you’ve got a choice to make. You can…

1: Keep trying to do everything yourself. After all, no one out there is going to do things exactly like you, right? But be prepared for burnout, because very few people can continue to grow a business all by themselves for any extended time.

2: Decide to stay small. For some solopreneurs, a business that covers all of their needs is all they want. Working with freelancers, hiring employees and all that goes with it is something they simply don’t desire. Their dream is to work a few hours each week to maintain what they’ve built and grow the business no further. And for some this is a great option.

3: Let go and grow. If you want to continue to grow your business bigger, faster and better, then you’re going to need help. And when you bring on other people to work in your business, you’ll need to let go of some things. Sure, they don’t do it exactly as you do it. So what?

Relax, let go and let your business grow with the help of others.

Think of delegation is your secret to success and sanity. By letting go of tasks that don't need your special touch, you can free up your time and energy to focus on what you do best, as well as ensuring you have enough time to get away from your business and recharge your own batteries.

How do you know when it’s time to start delegating?

• When you are feeling overwhelmed.

• When business is booming but your workload overflowing.

• When you lack certain skills that could easily be handled by experts.

• Want you want to focus on your strengths and let go of the annoying tasks.

• What can you delegate?

• The repetitive stuff: Scheduling, social media, bookkeeping – they can all go.

• The specialized stuff: Design, legal matters, website development – leave these to the pros.

• The low-impact stuff: Tasks that don't contribute directly to your goals – delegate and focus on what matters most.

Finding the right help is like finding your best friend.

• Know your needs: What tasks are sucking the life out of you?

• Set a budget: How much can you invest in your dream team?

• Explore your options: Freelance platforms, online services, local agencies – find the perfect fit.

• Interview like a pro: Find someone whose skills, experience, and personality mesh with yours.

• Start small: Dip your toes in the delegation pool before diving in headfirst.

But… what if you don’t want to grow or delegate?

That’s fine too. Maintaining a business that maintains your lifestyle without getting bogged down in a constant need for growth is the right choice for some people. It makes sense. Why stress over growing a business if that’s not what you want to do?

I know of several online marketers who created one or several products and stopped there. They still update the products and they still do just enough to keep the sales rolling in, but most of the week they are off living their lives of freedom.

Other online marketers see freedom as an ever-growing business where the major share of work is done by others. They put in more time and effort, but they also get more reward.

It’s your choice. Let go and grow your business with the help of others or maintain a one-person shop with plenty of free time to live your life.

If you choose to grow your business with the help of others, remember that delegation isn't about giving up control; it's about empowering yourself and your business. By letting go of the reins and trusting others, you can unlock incredible growth and create a business that you can truly be proud of.

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YouTube Ads Made Easy!

Still burning your midnight lamps to get targeted traffic to your offer?

Would you be surprised to know that YouTube Ads are the magic stick to tap into a goldmine of targeted traffic and increase profits without making a hole in your pocket?

Now, let me prove that advertising on YouTube is the Meta Verified: Howof tothe Verify Your Instagram ULTIMATE need hour... and Facebook Accounts

Do you wish you had a blue checkmark next to your Facebook and Instagram accounts? Wondering about the benefits and drawbacks?

Training Guide

In this article, you’ll get a step-by-step guide to signing up for Meta Verified status. https://www.socialmediaexaminer.com/meta-verified-how-to-verify-yourinstagram-and-facebook-accounts/

This is an all-in-one guide to generate massive traffic and SeeYouTube you next Google Updates with Helpful Content Guidance, conversions ads month!

Streamlines Search Reports that you’ve everConsole seen before.

Google updates helpful content creation guidance, emphasizing page experience, and revamps Search Console reports for improved alignment with ranking systems.

It will take you by the hand and show you how to generate https://www.searchenginejournal.com/google-updates-helpful-contentguidance/485012/ as much targeted traffic as you could ever want with YouTube advertising.