Making Web Money July 2018 by Harry Crowder

JULY 2018

Meet Jennifer Wilson from Vonbon

Optimization of Resources – Internet Marketing With Janet Collier

Six Online Marketing Quickies for Your Business from Dexter Bowers

Interview with Alison Zarrella, Social Media Expert

This Month’s Marketing CLINIC Crushing It In Your NICHE

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MWM contents

MWM 4 [ JULY 2018 ]

Features …. 6 MWM Editor’s Letter Welcome to the July 2018 Issue 7 MWM Inbox Tell us what you think. 8 Internet Marketing Is the Skill Set of the Future By Ivan Copeland

15 Sarah Bloy

11 MWM New Product Feature WP Fresh Start 15 MWM Success Story Meet Sarah Bloy, Real Meals 18 Subscribe TO MWM for FREE 19 MWM Ask the Expert - Monica Wright

37 Jennifer Wilson

24 MWM New Product Feature Fast Eye Pages 27 MWM Gadgets and Toys You know you want them. 30 Advertise in MWM Be seen by YOUR potential customers. 31 MWM Tools Books, Courses, Software etc. 33 MWM Videos Watch useful videos on internet marketing

37 MWM Q & A Interview with Alison Zarrella, Social Media Expert 40 MWM Useful Links 42 MWM Marketplace Buy & Sell domains and websites. 55 MWM Back Story Meet Jennifer Wilson, from Vonbon

MWM 5

MWM contents

[JULY 2018 ]

Features … 13 Six Online Marketing Quickies for Your Business By: Dexter Bowers 25 Why You Need to Have Kickass Content for a Successful Online Marketing Campaign By: Luther Ball

Dexter Bowers

Janet Collier

34 The 3 Major Cornerstones of Internet Marketing Success By: Wanda Murphy 41 Optimization of Resources – Internet Marketing By: Janet Collier 48 Contributors

This Month’s Marketing CLINIC Crushing It In Your NICHE

49 Internet Marketing is Fast Becoming the Effective Way of Connecting By: Jean Jones

54 9 Facebook Ad Mistakes 59

Internet Marketing is Both a Modern and Traditional Marketing Tool By: Samantha Baker

MWM editors letter Welcome to the JULY 2018 Issue of our monthly “Making Web Money” Online Digital Marketing magazine - where every month we show you how real people, just like you, are making web money – online.

This month we have MORE great articles and personal success insights, interviews, plus some ONLINE opportunities for you. Internet Marketing Is the Skill Set of the Future By Ivan Copeland - Six Online Marketing Quickies for Your Business By: Dexter Bowers - Why You Need to Have Kickass Content for a Successful Online Marketing Campaign By: Luther Ball - The 3 Major Cornerstones of Internet Marketing Success By: Wanda Murphy - Optimization of Resources – Internet Marketing By: Janet Collier - This Month’s Marketing CLINIC Crushing It In Your NICHE - 9 Facebook Ad Mistakes - Internet Marketing is Both a Modern and Traditional Marketing Tool By: Samantha Baker

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MakingWebMoney.com Subscription enquires: www.MakingWebMoney.com Order the printed edition: www.issuu.com Advertising enquires: www.MakingWebMoney.com Contribute articles: http://MakingWebMoney.com Making Web Money Magazine Published

- MWM Success Story – Meet Sarah Bloy, Real Meals

12 times per year. Copyright 

- MWM Ask the Expert - Interview Monica Wright DIRECTOR OF AUDIENCE ENGAGEMENT FOR SEARCH ENGINE LAND - MWM Q&A - Interview with Alison Zarrella, Social Media Expert - MWM Back Story – Meet Jennifer Wilson, from Vonbon

I hope you enjoy this month's issue of the magazine, and as always please email me any comments, contributions or feedback . Over 60 Great Back Issues of MWM!

Talk to me Facebook.com/harrycrowder

All rights reserved. Reprinted with permission. No part of this publication may be reproduced, translated or converted into machine-readable form or language without the written consent of the publisher. Articles express the opinions of the authors and are not necessarily those of the publisher Making Web Money Online Marketing Magazine Editor Harry Crowder

Twitter.com/harrycrowder Keep your valuable feedback coming. I try to reply to every email, I appreciate your input as it helps to make MWM the Best magazine possible.

Email me at: harry.crowder@gmail.com

Advertising See Above Contributors Various experts in their fields The instructions and advice in the magazine are for entertainment purposes only.

Follow me on Facebook: https://www.facebook.com/harrycrowder

Both the paper and our printer meet the international standard ISO 14001 for environmental management. The paper comes from sources certified under the Programme for Endorsement of Forest CertificationThe scheme (PEFC). Please creators, producers, recycle this magazine – or give it to a mate. contributors and distributors

or Making Web Money Marketing

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MWM 7

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INTERNET MARKETING: THE SKILL SET OF THE FUTURE There are about three types of people out there today: those who can barely change the channel on the TV, those who have mastered the TV but struggle with laptops and even worse with smart phones and lastly, those who can handle it all and more. These three types are slowly converging, shifting their focus from the TV and to the internet which is why Internet Marketing is so important. Why It’s Important It is the year 2018, and it's a time of transition, so it is wise to get ahead and make yourself a desirable asset in the commercial world, even if it's just for you. It is the era of the introvert, as making connections isn't about going out and mingling with others, but more inclined to meeting persons of interest via business connecting websites right from the comfort of your couch. Even though more personal connections can take you a long way, great ideas and digital advertising on various social platforms are just as good.

Quotable:

By: Ivan Copeland

Even though more personal connections can take you a long way, great ideas and digital advertising on various social platforms are just as good.

It's not enough to just put up a status and ask your friends to pass on the world, more than often it isn't fruitful at all. Making dedicated social media accounts, using custom hashtags along with traditional ones, creating blogs and even specialized pages or a website are a good way to get started. To boost these social media ventures, it also helps to buy advertisement space online to increase your Internet Marketing technique. Learning Masters

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Feature Article ..

SIX ONLINE MARKETING QUICKIES FOR YOUR BUSINESS By: Dexter Bowers The Internet has changed the market. So, in case you have a business that you wish to take to incredibly new heights, and in case you are considering promoting it online to achieve your dream, I have just the right thing for you. Six quick tips that you can keep in mind and avoid making common marketing mistakes of the online world are: Set a Frequency & Follow It Sometimes, being predictable has significant advantages. So fix the number of posts per day. Check your community/target audience stats and understand what fits them best. Your engagement count can diminish with too many posts per day. So choose a number and stick with it. Mind the Email Subjects Better yet, target them. Don’t feed everyone the same supper. Make sure to model your marketing emails as per the receivers. Triggered emails’ click through rate is 152% higher than the general ones as per Epsilon. Respond to People Or hire someone to do that. When you care enough to make sure an existing or a potential customer has an easy time with you, it feeds positive replies about your business to the network. Social Media Is a Weapon- Use It Ask your Facebook members or Twitter members about your flaws. Or ask them about the content they’d like to see. Use this information to prepare a campaign that connects with your consumer base.

Don’t Take the Loyal Customers for Granted A loyal customer is more likely to spend more with you, depending on your service apparently. So while you spend and work towards acquiring new members, pay equal or more attention to those who are already with you. Banner Ads Bad- Native Ads Good Keep this mantra in your head. 54% of users distrust banner ads and hence, don’t click them. People use ad-blockers, and that has caused the advertising industry a loss of $22 billion in 2015. Use ads that are less annoying and more useful. Native ads, for instance, are viewed 53% more than the banner ones. Follow and Prosper Clearly, there is much to learn. So keep up the research.

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MWM success story

MWM 15

MEET SARAH BLOY,

REAL MEALS “I’m no different

than most working moms.” One hard truth in business is that no amount of passion will get your laundry done. Achieving a healthy mix of professional and personal commitments is a challenge that all entrepreneurs and business owners face. Being your own boss is incredibly rewarding, but it’s also a full-time job that fights for free time that you may not have. When it comes finding to a solution, one may think to ask Sarah Bloy, Founder of Real Meals. Her Maple Ridge business prepares and delivers frozen meals focused on using organic, local ingredients to people who are too busy working or otherwise unable to make healthy meals. Work-life balance is part of Sarah’s business model, and it’s clear that it’s top of mind for her, as well. During the interview, she refers to her home life frequently. But when asked about how she mastered becoming a working mom, the entrepreneur quickly points out that she’s far from perfect.

Quotable: “Google can bring you back 100,000 answers. A librarian can bring you back the right one.” ― Neil Gaiman

“I’m no different than most working moms,” she insists, “If I have to pull an all-nighter to finish paper work, return emails, work on the website or whatever it might be so I can attend a school function, then that’s what I do.” Despite her modesty, it’s easy to admire Sarah. In addition to being a devoted wife and mother who also works as a fitness teacher and head server, Real Meals is already receiving orders from around the world. Get insight into Sarah’s business success and her thoughts on managing her home and work lives here.

Balancing the Work-Life Balance Attaining the perfect combination of personal and professional roles is a ubiquitous obstacle in business, but few people are driven to attain it like Sarah. One of the main reasons she founded Real Meals was so she could be home at night with her children. And while Sarah is clear when she says, “My kids and family always take top priority, and I work my schedule around them,” her business undoubtedly aims to improve its customers’ lives, too. By making healthy food convenient to busy people, Real Meals goes a long way to aiding people juggling multiple responsibilities, too. Make sure you’re prioritizing your short-term and long-term goals. Knowing what you value most is the first step of achieving a healthy work-life balance.

Base Your Business on What You Know Sarah knew that she wasn’t alone in struggling with a hectic schedule. Her experiences showed her that there was a need in the market that her business could fill. “We chose this business model because we can relate to it,” she states. “We’re our own target market, which I believe gives us an upper hand on staying on top of customers’ needs and wants.” Having insider knowledge of your target audience is a valuable tool when you’re planning to start a business. If you don’t have personal insight into who your customers are, take extra care to ensure the validity of your business model.

“We’re our own target market, which I believe gives us an upper hand on staying on top of customers’ needs and wants.”

Using Smart Resources Local resources were essential to starting and growing Real Meals. Sarah took advantage of Small Business BC’s popular start-up seminars that guide entrepreneurs and small business owners through the basics of launching their business. She also fine-tuned her business model during a one-on-one consultation with an experienced Small Business BC Business Plan Advisor. Their expert advice assisted her in adjusting the plan so that Real Meals had the right goals and plans to achieve them, allowing her to grow the business. Sarah also received funding from both Futurpreneur and Vancity. There are many free and accessible business resources available to entrepreneurs and business owners across BC. Contact Small Business BC for information on how to start and grow your business, and check out the many financing opportunities and free tools available to you locally, online and at the Canada Business Network.

Dream Big, Act Realistically Providing convenient, healthy prepared frozen meals with a focus on organic, local ingredients is a great business concept, and it would be tempting for any entrepreneur to start working on it right away. However, for Sarah, starting off smart was all about timing. The Founder and her husband approached Real Meals pragmatically. Waiting until after their children were in school allowed them to work the demanding hours of a start-up during regular business hours, contributing to the business’ continued success. As Sarah puts it, when the time was right, they “took [their] crazy idea sitting in their back pocket and flew with it.” Thinking ahead transformed a great idea into a realistic business that was able to grow. The best business concepts aspire to accomplish great things and act strategically to achieve them. Following the Real Meals team’s strategy will help you stay practical while dreaming big.

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MWM ask the expert

MWM 19

INTERVIEW WITH MONICA WRIGHT, DIRECTOR OF AUDIENCE ENGAGEMENT FOR SEARCH ENGINE LAND By: Nick Stamoulis

QUESTION: WHAT ARE YOUR PRIMARY RESPONSIBILITIES AS THE DIRECTOR OF AUDIENCE ENGAGEMENT FOR MARKETING LAND AND SEARCH ENGINE LAND? Answer from Monica Wright: It’s a new position – my job is to ensure we are growing engagement with Marketing Land and Search Engine Land on site and via external channels, primarily via social and email. We want our audiences to read and share our content and connect with us one way or another. My job is to improve that. It has only been a month, and people may haven’t seen big changes yet, we’re just extremely methodical in our process.

Recently I had the chance to interview Monica Wright, the Director of Audience Engagement for Search Engine Land and Marketing Land. Monica is a veteran online marketer with over 17 years of media and content marketing experience, building audiences and visibility using search, social marketing and diagnostic SEO. She is also a regular speaker at industry events such as SMX, SMX Advanced, PubCon and Social Media Breakfast Maine.

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MWM ask the expert

QUESTION: WHAT ARE SOME OF YOUR FAVORITE SMX SESSIONS THAT YOU’VE MODERATED OVER THE YEARS? Answer from Monica Wright: One of my favorites was a Google+ session from SMX Social Media December 2012 with Mark Traphagen, Adam Audette and Bob Stanke from the Minnesota Timberwolves. The presenters were extremely relaxed and knew their stuff, and it was one of those great panels where the flow just happens. It was fun, but you can tell the panelists worked hard and were extremely prepared. Bob also threw little basketballs into the audience. Everyone was just into it. QUESTION: YOU COME FROM THE LAND OF OFFLINE PRINT MEDIA—DID YOU HAVE TO CHANGE ANYTHING ABOUT THE WAY YOU APPROACHED CONTENT CREATION ONCE YOU MOVED ONLINE? Answer from Monica Wright: There was always a sense of urgency, but now quality and accuracy seems more important than ever. The tools to create content now offer a lot of sourcing and listening mechanisms, which is supposed to make things easier and speed up the publishing process. But that’s the problem – it’s too easy to hit that “publish” button. There’s also that challenge of creating content for different kinds of consumption; you need a headline that’s search friendly, a different headline to tweet, a really good image to show up in a feed and think about how your content will show up on Facebook, LinkedIn, Google+ and everywhere else.

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The tools to create content now offer a lot of sourcing and listening mechanisms, which is supposed to make things easier and speed up the publishing process. But that’s the problem – it’s too easy to hit that “publish” button. QUESTION: DO YOU FIND IT’S EASIER OR HARDER TO CREATE CONTENT FOR THE ONLINE READER VERSUS THE “PAPER PEOPLE”? Answer from Monica Wright: In the spirit of transparency, I wasn’t a content creator at the publishing companies I worked for – I actually started in circulation, which morphed into audience development. But to answer your question, to create good content takes just as much skill and talent online as it does in print. If anything, some different technical skills or understanding of social platforms help tell good stories online.

MWM 23 QUESTION: MANY STUDIES ARGUE THAT OUR ATTENTION SPAN IS GETTING SHORTER AND SHORTER; DOES LONG FORM CONTENT STILL HAVE ANY APPEAL TO THE AVERAGE READER? Answer from Monica Wright: Oh absolutely. If that were the case nobody would read books. But seriously, there’s quite a long form movement online with longform.org and longreads.com. Tumblr has a featured tag dedicated to long reads. Just reading on an iPad changes that behavior. There was a recent article on Forbes.com about how short form and long form can work together, it’s pretty revealing.

QUESTION: DO YOU THINK SOCIAL ENGAGEMENT, SOCIAL SIGNALS, AND AUTHOR AUTHORITY WILL BECOME MORE IMPORTANT THAN TRADITIONAL LINK BUILDING WHEN IT COMES TO BUILDING YOUR ORGANIC SEARCH PRESENCE? Answer from Monica Wright: This is going to sound a bit off-putting for hardcore search professionals, but I ‘ve stopped thinking about “traditional link building” a long time ago. To me, link building is outreach, getting your content visible to the right people at the right place at the right time, and getting people to share it. So yes, it’s important. It’s just not about getting links, it’s about being a quality source. Does it matter for search? Yes, just look at the impact on Google+, specifically.

You don’t demonstrate value by explaining what you did. You demonstrate value by showing what happened.

QUESTION: IS GOOGLE+ A “REAL” COMPETITOR TO FACEBOOK? Answer from Monica Wright: Google+ is a totally different platform than Facebook. Sure, it competes for attention, just as Twitter, LinkedIn or any other social platform does. The advantage Google+ offers is that tie in to Google’s ubiquitous go-to for searching people, places and brands. You just can’t get away from that Knowledge Box or authorship. So, it has this almost “passive” importance whereas Facebook users are right there in the Facebook eco-system. Just different.

QUESTION: WHAT ARE SOME OF THE BIGGEST MISTAKES YOU THINK MARKETERS MAKE WHEN IT COMES TO SOCIAL MEDIA MARKETING? Answer from Monica Wright: Consistency, thoughtfulness and demonstrating value. You don’t demonstrate value by explaining what you did. You demonstrate value by showing what happened.

QUESTION: WHAT ARE SOME OF YOUR FAVORITE SOCIAL MEDIA AND SEO-MINDED TOOLS? Answer from Monica Wright: I have so many for so many reasons. Some more advanced, under the radar ones I really like digging into include Social Crawlytics, Twitalytics (both free), Simply Measured, and Chartbeat. I’m really excited to try out this new tool called Spinnakr, which allows you to change your site messaging on the fly based on where your traffic is coming from. Haven’t dug into it yet, but I’m hoping to soon.

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Feature Article ..

Why You Need to Have Kickass Content for a Successful Online Marketing Campaign

When you decide to promote yourself, or your business, or anybody else’s business, online, the idea is to make a mark, not just a presence that nobody recognizes. Content is one of the many elements that give value to an online marketing campaign. It Is the Medium That Carries Your Voice Placing content is a strategic process. Online marketing is about being at the right place, at the right time, in front of the right audience. You can’t post just about anything and expect to get right or any response. Online marketing is about setting a goal. Content is the facilitator that helps you take the journey to that goal. It needs to be on point, or it can easily deviate you from the achievements you desire. It’s Time for Value When you post a piece or send a newsletter to your subscribers, you expect them to take out time from their schedule and give it 5 minutes. In return, they expect you to give them something that is valuable; that makes giving you 5 minutes worth it. When people learn something from your blogs, vlogs, social media updates or videos, they come back for more.

When people learn something from your blogs, vlogs, social media updates or videos, they come back for more. People Demand Relevance You can’t hard sell your business or product anymore. The consumer has grown smarter. What you can do is find out what appeals to them, what confuses them, or what answers related to your domain are they looking for. Then, you can establish your legitimacy by giving them answers. Over time, with meaningful content, your audience will begin to seek you instead of the other way around. And When You Are Consistent, It’s Hard to Ignore You Of course, you have to be effective as well. But being predictive with your timing is a very helpful tactic when you are trying to grab eyes. Over a given period, with regular posts and material that speaks well, in a tone that is interesting, and in a manner that imparts knowledge, your audience will recognize you with less and fewer efforts needed along. There Is No Better Promoter Than an Audience Who Appreciates You So make sure your content leaves just the right kind of impression, and pretty soon, it’ll sell itself.

WMM 25

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A new Bluetooth enabled fingerprint and touchscreen smart lock has been created called the Ultraloq UL3 BT, that has been designed to be ‘RealKeyless’ for maximum flexibility and convenience say its developers. The new smart lock allows you to use your smartphone and companion app, key, code or even your fingerprint to unlock any door that it is fitted to. Watch the promotional video below to learn more about this unique smart lock and its features. The Ultraloq UL3 BT smart lock is currently over on the Indiegogo crowdfunding website and has already raised over $56,000 with still over 30 days left remaining on its campaign thanks to over 270 backers. Its developers explain more about the inspiration and construction of the new smart lock. Everyone’s fingerprint is unique and no one can steal it from you. Our advanced fingerprint technology uses a scratchproof, dustproof and waterproof sensor to make unlocking easy and secure. 95 fingerprints can be enrolled. Identifies you in less than 0.5 second and works well for kids and the elder. Your smartphone is now your key. Just unlock your door using the Ultraloq App on your phone. Ultraloq UL3 BT uses Bluetooth Low Energy which means that Ultraloq will keep working even in the event of power or internet outages. “Anti-peep password” ensures that strangers can’t steal your password by looking at worn-out keypad digits or watching you nearby when you enter the password. This function allows the user to type in any number of random digits, and can still gain access as long as the 1 correct password is embedded in the longer set of numbers. 3 mechanical keys for backup. A keyhole is positioned specially on the bottom to give extra security in case of keyhole hackers. You don’t have to open app. Just knock on your phone twice, even when it’s in your pocket and you’re in. 3 AA batteries. Up to 8,000 times access. Low battery alerts on LCD and App. Innovation in clutch design makes UL3 more reliable but 50% less power consumption than traditional clutches.

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MWM tools

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> Books, Courses, Software, Tools and other Resources to help you succeed online. Beyond The Marketing Funnel: Playing Digital Mouse Trap to 10X Your Business

The Essential Social Media Marketing Handbook by Gail Z. Martin

by Mick Olinik

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Over the past few years, the best online marketing results have come from adapting the tried-and-true strategies of direct response sales to the online space. While there has been plenty written about online marketing and funnel building from this perspective, Beyond The Marketing Funnel takes it to the next level by helping you discover how you can implement a comprehensive marketing automation system for your entire business. The difference between earning money with individual promotions that typically govern the direct response sales approach and a running a full-fledged business is entirely in the structure and the details. Beyond The Marketing Funnel bridges that gap. You'll learn the fundamental components of a proper individual product marketing funnel in this book, but more importantly, you’ll discover the best way to string those funnels together to form a cohesive business.

It’s time to take the fear and frustration out of social media. In today’s crowded marketplace, it’s harder than ever to rise above the noise and clutter. For millions of businesses, a savvy approach to social media is the secret to creating sustainable engagement with a profitable niche audience. Social media done right can build and strengthen your relationship with your customers, encourage brand loyalty, extend your influence, and expand your credibility.

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Feature Article .

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SUCCESS By: Wanda Murphy

In order for you to build and market a business on the internet successfully, there should be cornerstones upon which such a business rests on. Internet marketing is not an exception here. In order for you to successfully execute an internet marketing strategy, there are some pillars that should prop it up. Find them below:

1. Sell what is worth the price The internet has very many things on sale. There are products, services, ideas, worthy causes and downloads. Make sure that what you are selling is worth the price. Whether you are selling in Euros, Dollars, Yen or Pounds; your commodity should be far much above the asking price.

2. Create a strong relationship with the clients When you have cemented your relationship with the audience, they will be pulled back every time they try to evade you. You should not just advertise for the sake, but should instead create an environment that allows your customers to spread the word for you. Focus on the needs of your clients obsessively, respect them and constantly create a quality experience for your clients. This will make your internet marketing strategy to greatly yield results.

3. Be honest Deliver what your clients order for in the same quality and quantities. Never try to rip them off, because they will blow it out of proportions on review pages over the internet. You wouldnâ&#x20AC;&#x2122;t like your business to be ruined by negative reviews, would you? Be smart, sell quality and deliver the right quantity.

In summary; Each of the above cornerstones enhances the others. When put up together, they form a solid base for the success of your internet marketing. If you are ready to put your internet marketing activity to another level, put the above discussed into action and you will benefit greatly. Wishing you the best in your internet marketing endeavors.

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MWM Q & A

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INTERVIEW: ALISON ZARRELLA, SOCIAL MEDIA EXPERT Today, we ask social media expert, consultant, and The Facebook Marketing Book coauthor Alison Zarrella five questions about the wide and wonderful world of social. Read on to learn how she feels brands can stand out on Facebook, where she sees the future of social going, and get the one tip she gives to new businesses starting out on Facebook, Twitter, and other channels.

About the Expert:

Alison Zarrella is a Boston girl and shopaholic social media chick living in Las Vegas, and co-author of The Facebook Marketing Book from Oâ&#x20AC;&#x2122;Reilly. The proud owner of @Alison on Twitter, she writes about social media marketing on her blog AlisonZarrella.com.

1. What do you think presents the biggest challenges for brands new to social media? Just getting started can be really intimidating. There are so many sites out there and joining all at once can be overwhelming. My advice is to find a few that fit your brand really well and start small, then grow. You want to do very well on a few sites, not go halfway on everything out there. Instagram isn’t for everyone, at least not right away. Additionally, some companies get really nervous about the public opinion aspect of social media. But you have to remember that people are already voicing their opinions on Twitter. You just might not be there to listen or respond for damage control. 2. With Facebook changing its algorithm to reduce the reach of Pages, what can businesses do to stand out and get back into users’ feeds? Is advertising the only way to reach fans on Facebook now?

Facebook would tell you that advertising is the way to go. And it can be very effective (their targeting capabilities are amazing) but you don’t need to pay for every action on Facebook. Experiment with ads for posts that can be tied to revenue, but for general branding and engagement, work on improving your content strategy. The new look for Newsfeed is great for showcasing photos, and high quality or inspirational images always drive likes. Facebook has also cracked down on spammy posts that say “like for yes, share for no” but you can still ask questions and drive engagement organically—just make sure it feels natural for your brand.

The great thing about social media, but what a lot of people forget, is that it’s driven by real people. There is a human behind that brand’s Twitter handle! 3. Do you have any thoughts on the future of social media?

Social media is always evolving, so it’s hard to guess where it’s going! But every site is getting smarter and smarter, so I think we are moving to more extreme personalization. I’m waiting for the day that Facebook can learn what types of posts I like, agnostic of friend or brand. Then it will know to show me shoe sales from any store I like, but not hats.

4. Do you have a favorite social media “fail”? I hate pointing fingers at fails. The great thing about social media, but what a lot of people forget, is that it’s driven by real people. There is a human behind that brand’s Twitter handle! So, there may be typos or incorrect links from time to time. If you want real-time access to a brand on social media, you need to accept their faults too. 5. What’s one tip you would like to (or regularly do) give to people starting out on Facebook, Twitter, etc.? Become a better writer. Brevity is key for social media and it’s tough to write well in 140 characters. Practice, practice, practice!

MWM useful links

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ATTENTION OFFLINE MARKETERS Gone are the days when YOUR business would grow by you JUST reading books!

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Feature Article ..

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OPTIMIZATION OF RESOURCES –

INTERNET MARKETING By: Janet Collier The internet truly is a place with endless possibilities and limits alike. Carrying out business online has changed through the years making an impossible dream come true. In today’s business world the internet has and is playing an important role. The internet is filled with information from all across the globe with n numbers of organizations forming a part of the digital world with ease. Internet Marketing enables a business organization to attract the consumer’s attention through the heaps of information available on the internet. Here are certain ways through which a business organization can optimize the resources at hand with a smaller budget when it comes to Internet Marketing. 1. Planning Marketing Strategy You must know your market and plan a marketing strategy according to your targeted consumer base. This simple analysis can be carried out by answering simple questions about your product. You need to know your customer well and then reaching out to them would be easy. 2. Budgetary Control You need a budget plan to efficiently allocate the various processes. There are online platforms that offer free services, but you might need to loosen your wallet to cater to more consumers across the globe. 3. Blog Blogging is an effective way to reach out to consumers. You need to be creative in order to make the content funny, witty and yet it should spell out the details of the products or services.

4. Social Media The importance of Social Media in Internet Marketing cannot be stressed on enough. These websites should be used as channels to promote your blogs and also to interact on a personal level with the consumers. 5. Branding The most important of all is you need to brand your products. There are n numbers of competitors trying to sell the same products online you need to distinguish yourself from the group. These are the simple tips that optimize the resources available at hand and make Internet Marketing a success.

Blogging is an effective way to reach out to consumers. You need to be creative in order to make the content funny, witty and yet it should spell out the details of the products or services.

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MWM contributors Dexter Bowers Dexter Bowers runs his own company based in Melbourne, Australia. After finishing his degree in Information Technology, he worked as a web developer for a US company and improved his skills. He now caters to different businesses, including advertising, property investment and medical fields.

Luther Ball Luther Ball is the Director of a digital marketing company based in Melbourne. His clients are from different fields, including real estate, medical, advertising and food and beverage.

Janet Collier Janet Collier is a freelance content writer. She enjoys analyzing keywords and making sure that her clients are ahead of the curve.

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MWM contributors Wanda Murphy Wanda Murphy has always been fascinated with Internet marketing. She is currently working for a top SEO company in New York and she plans on studying more about this field.

Samantha Baker Samantha Baker is a full-time Internet marketer. She started in 2008 and she is passionate in this field. She is a mother of 2 boys.

Jean Jones Jean Jones is a work-at-home mother. Her expertise includes content writing and social media marketing.

Feature Article ..

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INTERNET MARKETING IS FAST BECOMING THE EFFECTIVE WAY OF CONNECTING By: Jean Jones

The Internet has provided one of the best platforms for building relationships with your buyers, being available all hours of the day, cost-effective and a fast way to update about your marketing news. See which one fits the best for you. How to Make Online Marketing Work Best For You Internet marketing is basically marketing efforts which solely uses the internet. It drives consumers towards the advertiser’s website by using online measures such as email marketing, web marketing, social media, search engines and mobile phones. Internet marketing is one of the easiest, and convenient ways to communicate to the consumers as consumers purchasing choices has become quite dependent on the web. Social media and emails can be read anytime from anywhere opposed to newspapers and television.

Advantages of Online Marketing •

Reach: You can now connect to a larger section of buyers. The Internet bridges the gap between you and consumers who are miles away from you, and you do not even need to open a local store or connect with to distributors.

•

Convenience: You can be available for online 24*7. You need not worry about reaching your store at the precise time and catching up with customers.

Thus, there has been a growing interest in this form of marketing and advertisement. Paths to Connect to Your Audience There are several delivery methods available for promotion. Few of them are listed below: •

You can put across your ideas to purchasers visually using cartoons, catchy messages, pictures or some other attractive graphic tools.

•

If you have a target audience then applying certain techniques such as behavioral targeting, contextual advertising, etc. can be implemented.

•

Merchandisers can convince the buyers via compelling videos and audio displays.

•

One can also make use of pop-up ads, floating ads, expanding ads and news feed ads.

They can go to your website whenever they wish to, and you too can keep them updated about the latest trends. •

Cost: No store thus no rent. All you need is a steady internet connection. Plus you are aware of the demand so you can manage your stock.

•

Interpersonal Relationship: You can connect with your customers on a more personal and friendly basis by engaging with them via live chats, blogs, social media, etc.

To Sum It Up Internet marketing is one of the best and effective marketing efforts. It approaches a large section of consumers as you can reach them from all across the globe with fewer hassles. The overall setup cost is less while the sale and in turn the profit is quite large.

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This Monthâ&#x20AC;&#x2122;s Marketing CLINIC

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Crushing it Inside your

NICHE

Just as it's absolutely vital to have a puzzle picture in place while solving a puzzle, carving a niche for your business is an absolute MUST for today's successful Internet business. A niche can be defined as a small targeted and focused area of any business entity that offers a unique program, or benefit, satisfying a common need for like-minded people.e However, you can't simply settle on a niche in a flash until you really understand how to go about it. You can only come up with a well-defined niche by having the right attitude towards a concrete, and clear objective..er, you can't simply settle on a niche in a flash until you really understand how to go about it. You

Be as specific as possible. Put your entire force towards a single specific value driven business model, rather than getting generalized and trying to sell everything under one roof. And in this way, you will establish yourself as an expert in your field. To be an expert, you don't necessarily need to have lot of knowledge or expertise. Needless to say you can get started right away with what you already know or enjoy doing in your spare time, and preferably have a passion for it too. Once you have positioned yourself online as an expert in a specific niche, you will outgrow automatically into more related profitable areas. Your credibility in such areas will carry more weight than if you would attempt to offer "everything under one roof" approach. Having a narrow niche means visitors will have a greater interest in what you offer. This is because your product or service is highly targeted to them and you aim to solve their specific problem. It really makes no sense starting or running an Internet business without identifying a

niche. If you're really determined to get success on the online, this is the way to go. Do some positive brainstorming, relate different things around you trying to get into a specific niche, and add value. You will eventually come up with a great idea. And a great idea is the spark for a big explosion. By analyzing your own site's statistics, you may notice that you are sitting on a potential gold mine without even realizing it. Take an honest look at your own site. Is it unique compared to many other sites out there? Do you have any original and helpful free content to attract visitors? What areas of your site are the most popular? Capitalize on those pages by featuring them or even creating separate domains with those target markets.

To summarize: • Analyze site traffic... • Pick your most popular topics and specialize in those areas b • Be an expert in a topic you love and know well • And then go for it!

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9 Facebook Ads Mistakes Facebook Ads is the powerhouse of social media advertising. With over a billion users, businesses are racing toward this social juggernaut to promote their products. There are effective ways to create effective ads but there are also definite ways to reduce the effectiveness of your Ad on Facebook, and here we will talk about and look at 9 of the most common.

1. Assuming that all Ads are created equal Facebook selects Ads to repeat based on the best performers – the ones that generate the most click-throughs or impressions. That’s why it’s important to support your Ads with interactivity-promoting tactics such as having a Facebook Fan page and making sure you really do target the right people.

2. Not tweaking your Ad as your campaign regresses Too many people create an Ad – and leave it. Even the best, most professionally optimized Ads go through a natural cycle of peaking and declining activity, so make sure you monitor this, and adjust your ads as needed. (Facebook is also more likely to keep displaying your Ad, if it sees you are keeping it current.)

5. Not reading all the guidelines and restrictions That one should be obvious, but still trips potential Advertisers up all the time. The best way not to “miss” something is not to rush through the process. Read the guidelines and restrictions first – do your homework! 6. Rushing into Ad creation See # 4… and make sure you’ve thought of all the ways you can maximize your Ad dollars. Have a plan, don’t just fire your canons off in all directions. Think through your campaign, and plan for the long term (and for modifications) too.

7. Putting all your eggs in one basket Especially if it’s the first time you’ve advertised on Facebook, it’s best to start small. Don’t commit

3. Not putting your Ad in the best Facebook category

your entire Advertising budget to it (unless your budget is miniscule – a tiny budget being another “mistake”, but sometimes, one that’s unavoidable for new marketers.)

To figure out the right one, you need to think like your viewer: How would she categorize your product? You may think of your customembroidered hemp pillows as “home décor accessories”… but your ideal customer might be looking for “green products”.

8. Not realizing you need to link your Ad to page, event or group on Facebook.

4. Picking too broad a category This is a mistake usually born of inexperience. No, it’s not better to reach 1,000,000 readers in the hope that a handful might actually be interested in your Ad subject: It’s better to narrow your focus to an exact, small target group – one that will give you comparatively higher conversions (sales).

The purpose of the Ads, as far as Facebook is concerned – publicizing and promoting Facebook. So even if it’s your own website you want to promote, your Ad should to direct people to your Facebook page, event or group for your website. 9. Not carefully checking formatting and spelling. Make no mistake – you can easily get your Ad disapproved by using poor grammar, unprofessional formatting or having spelling mistakes.

MWM back story

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MEET JENNIFER Jennifer Wilson didnâ&#x20AC;&#x2122;t set out to become an entrepreneur. She simply wanted the freedom to work from home, doing something she loved, while raising a family.

WILSON, VONBON

Feeling the effects of a physically demanding career, Jennifer knew she had to leave her well-paying job as a dental hygienist. But where to start?

The Gift of Giving With many of her family of friends starting to have babies, Jennifer found herself endlessly searching for the perfect gift, that she could not find. So, she decided to create it herself. In 2013, she created VONBON, a collection of modern baby and childrenâ&#x20AC;&#x2122;s clothing and accessories, made with certified organic cotton and eco-friendly inks. She wanted something that represented her style but was also earth conscious. Focusing on her love of neutral pallets, Jennifer turned to her sister, Kirstin, for help putting her ideas into a digital format. First running her business from home alongside her job as a dental hygienist, she quickly realized she was on to something. With the support of her parents, who have run their own business for 30 years, her sister, who had launched her own business a year earlier, and her husband, Jennifer quit her day job and dedicated herself wholly to her business.

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Finding a Community Jennifer discovered early on about Vancouver’s amazing entrepreneurial community that she could learn from as she grew her business. “When I started my business, I asked other business owners lots of questions” she remembers. “It’s amazing what questions people are willing to answer and how the community all helps and supports each other.” She also joined a Mastermind Group that met once a month, where she heard and supported the struggles and successes of other entrepreneurs, providing a great learning curve of what to do and not to do in business. “What I never expected to gain from becoming an entrepreneur was the amazing network of other talented young entrepreneurs,” she says. “I have been so lucky to grow a fabulous network of like-minded young women who have supported both me and my business.”

The Power of Online Marketing Once she had created her brand and first prototypes, Jennifer sent some of her products to local blogger, Monika Hibbs, who was pregnant at the time. She unexpectedly shared her products on her Instagram account. Within a couple of hours, the photo had reached 600 likes with followers asking where they could buy the goods for their own babies. It was then that Jennifer recognized the power of social media for her business. A natural born people person, Jennifer loves to be social and connect with her customers. She used these skills to build relationships with bloggers, established brands to build her brand awareness and create digital marketing campaigns, such as giveaway promotions and third-party product reviews. Although she didn’t forget about her own organic community, who she turns to for direct feedback and insight into her client’s needs. She also encourages her customers to share their feedback and photos of their little ones in VONBON products on social media, which she then shares with the whole community. A tactic she has found strengthens her relationships and builds brand loyalty at the same time. By developing these relationships, many of those customer and community contacts are now long-lasting friends and of course fantastic brand advocates.

Micro-Marketing Strategies Attract Big Business Interest Ultimately, these micro-marketing strategies lead Jennifer to create a strong and respected online presence, which then gained the interest of well established brands including Chapter’s Indigo who asked her to become an online vendor and Pottery Barn Kids who asked her to hold a pop-up shop in one of their Vancouver stores.

Inspiring Passion New Product Tester Provides Business Insight Little did Jennifer know that just 18 months after starting her business, she would have her very own muse and tester for her products. Her daughter, Esti, arrived at the end of 2014 around the same time Jennifer nominated her business for Best Online Marketer at the Small Business BC Awards.. It was a crazy time. Early motherhood, a developing business and an intense award process, caused her many times to wonder if she taken on too much. But her perseverance paid off. On February 26, 2015, Jennifer was named the winner of the Best Online Marketer Award. Being recognized as a leader in her field, despite having no business or marketing education or experience, gave her the confidence to take her business to new heights and pursue new opportunities. It also gave her the opportunity to use Small Business BC’s seminars and webinars free for a year, which she fully intends to use. “I now use Small Business BC as my go-to guide for all things small business!” Her daughter’s arrival also brought about other changes to the business. “It made me even more passionate about what I do and how I connect with my customers,” she says. “I created VONBON from a gift givers perspective. Now I am designing with a mother’s view. It’s been a cool experience that has helped grown and improve our product line.”

Developing VONBON has been a fast and intense process, but she says she finds inspiration in all the mothers who are succeeding in balancing business and family. Since first approaching Monika Hibbs at the start of her business and then Garcy Fry of Eco Diva Beauty, both local mothers who run successful businesses in Vancouver, they have been a constant source of inspiration and support to Jennifer. Allowing her to bounce ideas and provide experienced insight into the next big idea. Looking back on her own journey of success, Jennifer’s advice to budding entrepreneurs is to simply: Go for it. “When you’re passionate about something, you want it to be perfect. But you could wait years waiting for that perfection,” she says. “Instead, just go for it. Learn from your customers and your mistakes. Your business will evolve and was once perfect will not stay the same for long, as you change to keep with today’s market.”

What’s Next for VONBON? Having just celebrated her company’s second birthday and the launch of her new collection, including a collaboration with fellow mompreneur, Minimocs, the future is bright for VONBON. As the Small Business BC Awards judges felt that for someone who had no business experience, Jennifer is obviously a natural entrepreneur. Having come such a long way in a short space of time, she has managed to intimately understand how to both market and engage her community online. While she will continue to develop her online marketing campaigns, Jennifer is now building her business education by using her free access to Small Business BC’s seminar and webinars and engaging with a mentor through Futurpreneur to help work through some of her challenges and improve her overall business model. And, it’s with that drive and passion that she will continue to grow both her brand and her business. “I count each and every day a success, as I get to live out my dreams as an entrepreneur and mother.”

INTERNET MARKETING IS BOTH A MODERN AND TRADITIONAL MARKETING TOOL Marketing and the Internet have combined to give business people all over the world a new platform to deliver marketing messages to potential customers. With carefully analyzing the market and using suitable marketing tools you are sure to pocket the perks of Internet marketing. The Brilliant Amalgamation Of Internet And Marketing

By: Samantha Baker

Tactics of Internet Marketing The commonly and effectively used internet marketing tools are as follows: •

E-Zines is basically an online magazine which concentrates on a particular topic and wants to drive a specific section of buyers. Companies often approach customers who have shown interest in that area, and they send the recipient these magazines.

•

Banner advertising can be used as per your needs. It can generate revenue if you wish to provide virtual space on your website for display ads. It can used to inform the customers about your product or services or just spread awareness about your company.

•

Rich media advertising is streaming advertising. It can be viewed as a video or an audio, or it can be downloaded from the company’s website.

•

Sales Promotion: You can increase the sales by giving attractive offers to the buyers such as bonuses, special discounts, limited time offers, member’s discount, etc.

The fundamental aim of marketing is to maximize revenues. It involves a wide spectrum of business strategies, skills, and operations. The Internet on the other hand has become the biggest platform for communication. A combination of Internet and Marketing has proved to be successful. Internet Marketing has now become a standard marketing approach by industries all across the globe. The existing four P’s of marketing has found a fifth P (People) after befriending the internet and it easily into the framework. Marketing Analysis Based On Target Audience To carry out marketing analysis for Internet Marketing we have two broad areas based on the target group: • •

Internet Access Profile: This area includes technological capability, mode of access, medium of addressing the group, etc. Target Market Analysis: This area involves focussing on the suitable target audience, building a strong interpersonal relationship with clients, creating awareness and image of the goods and services, etc.

Conclusion Internet Marketing has overpowered other modes of marketing such as television, newspaper, print, radio, etc. although they are still existent but the ones who are not making use of the internet may face heavy loss in this competitive world. It is a new path to connect to a larger audience in more ways but keeping the traditional ways intact.

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