MWM success guide
MWM 12
Case Study: $3,000 a Month Residual Income Without a Membership Site First let me just say that $3,000 is an ultra-conservative guess. I suspect this guy (we’ll call him Mike) is earning 3 to 5 times that much, but let’s just be conservative and call it $3000. Mike has found a way to earn residual income that is right underneath all of our noses. In fact, it’s a method that’s been taught for a couple of decades or more, and yet very few marketers do this. I’m almost positive you already know of this technique. But I’m also pretty confident that you are not USING this technique, at least not to the extent Mike is using it. On the technical side, all you need to make this work is a squeeze page and an autoresponder. Remember, residual income is what you earn for work you do ONCE and get paid for over and over again. If you write a hit song, you get royalties every time that song is played. If you sell software as a service or a membership site, you get paid every month until that person unsubscribes. And if you’re Mike, you do what might be the simplest thing of all: You create specially made autoresponder sequences that last for YEARS, keep subscribers interested and continuously sell, sell and sell some more. Mike’s ENTIRE business model is built around autoresponders. It’s not just a sideline for him, it’s what pays his bills, bought him a second home and put his kids through college. Here’s what Mike does: He chooses a niche. His favorites are weight loss/health, along with make money online. But he works in a couple of others as well. He writes a follow up sequence that goes on for years. YEARS. Naturally he doesn’t do this all at once. Once he targets a niche, we writes follow up emails for the first couple of weeks prior to going active. Then he adds to the sequence on a regular basis until it’s about 3 -5 years long (I’m not kidding!) He sends out about 1 email per day on average, although sometimes he sends out 2 emails if he’s promoting something hard. (If you’re freaking out about writing all these emails, remember two things: You just have to write enough emails to stay ahead of your earliest subscribers. And you can always outsource the work.)
Mike’s emails are a mixture of information, content, observations, humor, jokes, quotes… pretty much whatever he feels like writing that he knows will interest his niche not just today but also in years to come. And every single email does something else, too. It sells. Sometimes the entire email is selling. Other times the selling part comes in about halfway through the email. Once in awhile he doesn’t sell until the P.S. But the point is this: He delivers content his readers WANT and he never stops selling, either. He chooses evergreen products that are likely to still be available well into the future. Clickbank is his #1 source for these.
