MWM ask the expert Case Study – The One Auto Responder Email That Increases Your Income by $1,000 Per Day Just between you and me, it’s easier to go from $1,000 to $10,000 than it is to go from $0 to $1000. That’s because once an income reaches $1000 a month, there are already systems and funnels in place that are making it happen. Then it’s just a question of tweaking those systems to increase the income. If you don’t already have a list, a funnel and so forth, you can still make money from this ‘trick’ by going to other marketers who are building their email lists and offering to add another $1000 a month to their income. And if you’re already building your list, then you are going to LOVE this. A few weeks ago a new coaching client came to me asking for help in scaling his business. The first thing I did was ask to see his autoresponder sequence. These are the automated emails that are sent out to someone on a regular basis when they join his list. I’m most interested in seeing that first email he sends; the one that always reads something like, “Welcome to the ABC list, here’s the link to your free download!”
That is the standard email and I’m here to tell you that it’s a sin to send the email this way, and here’s why: This first email that new subscribers receive from you is opened somewhere between 50% to 90% of the time. Check your own AR stats and see if this isn’t true. Opened 50% to 90% of the time! No other email comes close to reaching these numbers. And yet, most marketers do NOT do any selling in that email. “I don’t want to come across as pushy.” “I’m worried if I try to sell something they will unsubscribe.” If you have thoughts like these then it’s time to turn your thinking on its head. If you’re building a list, 99 times out of 100 it’s because you want to sell that list something. Maybe you’re a non-profit and you want to sell them on making a donation. Maybe you have a certain belief system and you want to sell them on believing what you believe.
