Lesson #8: The right bonuses that enhance your main product will increase sales. Finally, they let you know that the calendar itself is a $130 value, and yet you’ll only be paying 2 installments of $29.99. Lesson #9: Tell them how this purchase SAVES them money. They could have also said that you will no longer need to purchase a new calendar every year, which means this will pay for itself in about 25 years. Okay, I guess we can see why they didn’t use that as a selling point. Finally, you get a 365 day money-back guarantee, you may cancel at any time, and you send no money now. Lesson #10: Take all of the risk away from the customer by giving a strong guarantee. If it makes sense, let your customers start with no money down or with a token amount, such as a free membership that gives access to limited features or $1 for the first few days with full access. I can tell you for an absolute fact that this postcard is making a profit because this is May of 2022, and yet the postcard is copyrighted for 2021. This means it’s been in use for at least 6 months and possibly as long as 17 months. They would not continue to use this if it wasn’t making them a tidy profit. And finally, here’s the one thing I’m hoping you will take away from all this: Lesson #10.5: Watch what other marketers do, both online and offline, and see what you can learn and what you can borrow for your own purposes.
Your Life
