Making Web Money June 2022

7 – Consider Using Tiktok Unless you’ve been living in total isolation, you know that TikTok has gained enormous traction in the social media world. People are addicted to watching TikTok videos and because the platform is relatively new, it’s still possible to find influencers that won’t charge a fortune.

If your product can lend itself to short, snappy videos, then by all means give this a try. If you can lend a bit of humor to the videos, then it’s even better. Remember the key is to find your audience on TikTok and then find which influencers already have their attention. #7.5 – Tie Your Campaign to A Cause If you can relate your marketing to cause then you can create an emotional connection with your audience. Think of the companies that give away a pair of shoes or eye glasses to poverty stricken countries for every pair sold, and you get the idea.

Of course, you can tie your campaign to a cause in a myriad of ways. For example, “For every X product sold, we feed 5 children in Y country for a day.” or “Purchasing the ABC product enables Heart Shelter to save the life of a puppy or kitten.”

Getting specific, such as feeding 5 children or giving one child a pair of shoes works better than simply saying, “10% of all profits are donated to this cause.” It’s difficult to envision 10%, but it’s easy to imagine a puppy’s life being saved.

And tying your campaign to a cause also makes it super easy for influencers to be enthusiastic about your product and your cause, too, and enthusiasm sells.