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MWM editors letter
Welcome to the JUNE 2024 Issue of our monthly “Making Web Money” Online Digital Marketing magazinewhere every month we show you how real people, just like you, are making web money – online. This month we have MORE great articles and personal success insights, interviews,plussomeONLINEopportunitiesforyou.
- MWM Series on Business Help - 404 ErrorQuestions YouDidn’t Know YouNeeded Answered
- MWM Interview – Richard Kaye
- 3-Step Content Formula for Launching Any Product
- Even Gandhi had Haters: How to Handle Criticism Like a Changemaker
- Case Study: How did Dan Koe get 2.6 Million Followers?
- The Affiliate Marketer's Secret Weapon
- Case Study: Six-Figures Flipping Reservations
- Whispered “Top 100” Million Dollar Strategy
- The Functional Strength Guide
- MWM Wants You to Know - GaryVaynerchuk:The HustleKingof DigitalMarketing
- MWM Q & A - Don't Get Left Behind – 5 Dead Simple Reasons Why You Need AI Now
- This Month’s Marketing CLINIC - Marketing Lessons from a Dublin Taxi Driver: €120k in 4 Months with Affiliate Marketing
- MWM Success Guide - Being Average is More Competitive
- MWM Ask the Expert - Getting Noticed: Why a Wet t-Shirt Can Be Your Golden Ticket I hope you enjoy this month's magazine. Thanks for
– Check out our 147 Great Back Issues of
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Copyright All rights reserved.
Reprinted with permission. No part of this publication may be reproduced, translated or converted into machine-readable form or language without the written consent of the publisher.
Articles express the opinions of the authors and are not necessarily those of the publisher
The creators, producers, contributors and distributors or Making Web Money Marketing Magazine disclaim any liability for loss or lack of results from following the advice expressed herein.
Tell us what you like and don’t like about Making Web Money Digital Marketing magazine. What worked for you or what you think sucks, then we can make Making Web Money an even better online magazine.
So, send me an email with your feedback and let me know.
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Battle of the AI Bots: Which One is Right for You?
The landscape of AI chatbots is heating up, with new options emerging like the latest smartphone brands. But with so many virtual companions vying for your attention, how do you pick the perfect one?
Popular Science pits industry titans Microsoft Copilot, OpenAI's ChatGPT, and Google's Gemini against each other and here are the results:
YouTube Launches Promotions Tab for Creator Ad Campaigns
Here’s what the announcement video tells us...
"You can now set up ad campaigns for your videos using the promotions tab in YouTube studio. In addition to your regular channel growth, promotions can get your videos in front of new audiences to help drive additional views, engagement to your channel and soon website visits.
Creators have used promotions to grow views and subscribers faster and get more views on content, where they showcase a product or service with a goal of increasing sales or to reach specific audience such as a new country.
Just to be clear, promotions are in addition to your Channel's organic reach. Discovery on YouTube and any subscribers or watch time gained from ads won't count towards your YouTube Partner program eligibility. Videos you promote will be shown on home search and watch feeds and will be labeled as sponsored. This feature is rolled out to all creators on desktop and we're in the process of testing it with more creators on mobile."
https://www.youtube.com/watch?v=ZqVAQ2mb-xQ
What Free Software Is So Good You Can’t Believe It’s Free?
Bored Panda compiled this list of 34 free software products from Reddit contributors.
https://www.boredpanda.com/best-free-softwarenostupidquestions/ hers, and spend time on TikTok and how brands can use our platform to connect with community.
YouTube Launches Promotions Tab for Creator Ad Campaigns
Here’s what the announcement video tells us...
"You can now set up ad campaigns for your videos using the promotions tab in YouTube studio. In addition to your regular channel growth, promotions can get your videos in front of new audiences to help drive additional views, engagement to your channel and soon website visits.
Creators have used promotions to grow views and subscribers faster and get more views on content, where they showcase a product or service with a goal of increasing sales or to reach specific audience such as a new country.
Just to be clear, promotions are in addition to your Channel's organic reach. Discovery on YouTube and any subscribers or watch time gained from ads won't count towards your YouTube Partner program eligibility. Videos you promote will be shown on home search and watch feeds and will be labeled as sponsored.
This feature is rolled out to all creators on desktop and we're in the process of testing it with more creators on mobile."
https://www.youtube.com/watch?v=ZqVAQ2mb-xQ
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This 12 month coaching program can help you feel good about every PLR purchase you've made (even those "junky" ones because I will show you how to polish them 'til they shine!). The PLR Profits Coaching Club can justify every penny you've spent. It can make those purchases worth something to you because you can put that content to work making money for you.
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Being Average is More Competitive
If you’re working in a popular niche, then you’ve got competition.
Set yourself apart in that niche as being the one who is different or has a different view or solution, and suddenly you have very little competition.
But being different isn’t always easy. If it was, everybody would be different.
Except they wouldn’t, and do you know why?
Different takes works.
Average is where the majority of the population lives. They compete for the same mediocre jobs.
They compete for the same promotions and raises that don’t match inflation.
They compete for the same status signals, such as a bigger house, a newer car or the latest gadget.
Average feels safe because uncertainty appears to be controlled and risk appears to be eliminated. Except it’s not. When you’re just a few paychecks away from financial disaster, you’re only living the illusion of security and comfort.
And that illusion comes with the cost of lost dreams and a life only half lived.
If you want to live like most people can’t, you have to be willing to do what most people won’t.
With a few simple changes in habits and mindsets, you might also change your world.
“Bigger Goals = Less Competition.” – Tim Ferriss
news in the creative industries without having to search through dozens of websites.
Each email includes links to the best content from your favorite sources and new and trending articles.
https://mailbrew.com/ searching for on the internet. And as you might expect, the search data can be a great source of content ideas.
see what's trending. You can then use those trends as the basis for your own content.
https://trends.google.com/trends/
Getting Noticed: Why a Wet t-Shirt Can Be Your Golden Ticket
In the age of information overload, grabbing attention is a constant battle. But what if the secret weapon wasn't the most extravagant display, but the simplest act of defiance?
Take the 2024 Met Gala. While attendees donned floral gowns the size of small planets (and price tags to match), Doja Cat emerged in a seemingly effortless wet t-shirt and smeared mascara, and the internet went wild.
Here's why going against the grain can be a goldmine for attention (and maybe even success):
The Novelty Factor - When everyone's following the same script, a single dissenting voice stands out like a neon sign. It's unexpected, intriguing, and sparks conversation. Doja Cat's Met Gala look wasn't just different, it was refreshingly relatable.
Questioning the Status Quo - Sometimes, the most outrageous trends are just that – trends. By defying expectations, you challenge the norm and make people think. Doja Cat's look forced a conversation about the often-excessive nature of high fashion events.
It Can Be the Easier AND More Effective Path - Think about what every other woman attending the Met Gala did: She found someone willing to create a monstrosity of a gown for her, then she went to multiple fittings to get it just right, plus she probably starved for weeks to fit into it, and finally she had to wear the darn thing, not being able to sit down or go to the bathroom while wearing it. That’s a lot of time, money, hassle and discomfort. But a wet t-shirt? Put on t-shirt, add water and you’re done. Sometimes, the most impactful ideas are also the simplest.
Authenticity is King - In a world of curated feeds and manufactured personas, genuine expression is a breath of fresh air. Doja Cat's choice felt real, a reflection of her personal style, and that resonated with audiences.
Polarizing – If you stand for everything, then you stand for nothing. And if you do what everyone else is doing, you’ll be forgotten in five minutes. But do something that some people love and some people hate, and now you’ve got the attention and conversation on you, plus you are building a tribe that loves who you are and what you stand for.
Want to know a secret? I’d never even heard of Doja Cat prior to the Met. But now I have to admit, I’m a fan and proud of it, all because she dared to keep it simple and real on a night of exorbitant, ugly extravagance.
Of course, going against the grain isn't a guarantee of success. But it's a powerful tool to cut through the noise and get noticed. So next time you're brainstorming, consider flipping the script. You might be surprised by the results.
Instagram Changes Algorithm to Promote Smaller
Accounts and Original Content
Historically, Instagram creators with large followings and aggregators of reposted content have gotten more reach in recommendations than smaller, original content creators. Instagram wants to correct this to give all creators a more equal chance of breaking through to new audiences with these four changes...
• A new input to ranking that will give smaller creators more distribution
• Replacing reposts with original content in recommendations
• Adding labels to reposted content, linking to the original creator
• Removing content aggregators from recommendations https://creators.instagram.com/blog/recommendations-andoriginality
Snapchat Announces
New AR & ML Ad Products at IAB NewFronts
Snapchat is making several updates to its platform...
• AR advertising - Advertisers can now integrate AR experiences like Lenses and Filters directly into their ads.
• Faster AR creation tools - New tools using machine learning will make it easier and faster to create AR experiences for products.
• 523 creator program - Partnering with Issa Rae's company to connect brands with diverse creators.
• Sports partnerships - New content deals with the Olympics, NFL, NBA, WNBA, and a new "Snap Sports Network" for unconventional sports.
• Snap Nation - A new partnership with Live Nation offering exclusive behind-the-scenes content and access for Snapchat users at concerts and festivals.
• Ad platform improvements - Continued focus on improving ad measurement and performance for advertisers.
404 Error Questions You Didn’t Know You Needed Answered
First, a joke:
I tried to check into room 404 at the hotel this evening...
…I couldn't find it.
(You know a joke is bad when you must preface by saying, “Hey, here’s a joke.”)
What is a 404 Error?
A 404 error code is a response from a web server that indicates the requested web page cannot be found. It essentially means the user tried to access a broken link or a page that no longer exists.
What Causes a 404 Error?
There are several reasons why someone might encounter a 404 error on your site:
Broken Links - This is the most common cause. A link on a website might point to an outdated URL, a page that's been moved, or a page that never existed at all.
Mistyped URLs - Users might accidentally type in the wrong address or have a typo in the URL they're trying to access.
Deleted Pages - Websites may remove content and forget to update any links pointing to those old pages.
Server Issues - Sometimes technical problems on the server side can lead to 404 errors, even if the page actually exists.
What Happens When You Get a 404 Error?
Instead of seeing the intended content, the visitor typically sees a generic error message from the web server or the website itself. This message might include the dreaded "404 Not Found" text or a more user-friendly message explaining the page cannot be found.
Why Do My 404 Error Pages Matter?
It's important that your website has a custom 404 error page for several reasons:
Improved User Experience - A generic "404 Not Found" message is impersonal and doesn't offer much help. A custom 404 page can apologize for the error, explain what happened, and offer ways for the user to navigate elsewhere on the website. This can salvage the user experience and keep them engaged with the site.
Branding Opportunity - Even an error page can be an opportunity to showcase your brand personality. You can use humor, design elements, or helpful information to maintain a positive brand image even when things go wrong.
Search Engine Optimization (SEO) - Having a well-designed 404 page with relevant content can help with SEO. You can include internal links to other relevant pages on your website, helping search engines understand your site structure and potentially improving your search ranking.
What Makes a Good 404 Error Page?
Clear Message - Explain what happened in a friendly and informative way.
Easy Navigation - Offer clear options for users to navigate back to the homepage, search the website, or find relevant content.
Branding - Maintain your brand identity through design elements and tone of voice.
A Touch of Humor (Optional) - A touch of humor can lighten the mood and make the user experience more positive.
Call to Action - Consider including a call to action, such as suggesting alternative content or encouraging users to subscribe to a newsletter.
What are some examples of great 404 Error Pages?
Netflix - They play on their own content with a message like "Lost your way? Looks like you've wandered into a part of the internet that doesn't exist. How about we help you get back on track?" This incorporates humor and references their well-known shows, making it relatable to their audience.
Lego - Their 404 page features a Lego figure seemingly lost in a world of scattered bricks. It includes a search bar and encourages users to "Rebuild Your Journey" – a clever play on their building block concept.
Mailchimp - Known for their playful brand voice, Mailchimp's 404 page might display a surprised monkey with the message "Uh oh! Looks like you found a page that monkeyed around and got lost!" This lighthearted approach maintains their brand personality while offering clear navigation options.
Slack - Their 404 page features a friendly ghost illustration with the message "Looks like you followed a spooky link." This maintains their lighthearted brand image and offers a search bar to help users find the content they're looking for.
Website Planet - This website hosting company takes a more informative approach. Their 404 page offers a helpful explanation of what a 404 error is and provides suggestions for troubleshooting, such as checking the URL or using the website search function. This is a good example for companies that prioritize user education.
By implementing a well-designed 404 error page, you can turn a frustrating user experience into an opportunity to maintain brand loyalty and potentially guide them to valuable content on your website.
Whispered “Top 100” Million Dollar Strategy
Yesterday a helpful social media elf casually mentioned the “Top 100 Strategy” that was ‘earning people millions.’
Intrigued, I ask for more information, and here’s what he told me:
Russel Brunson’s Top 100 Strategy is to uncover your ideal customer's inner circle.
Step 1: Craft Your Customer Avatar.
Define your ideal customer in detail. What are their demographics, interests, and pain points? Step 2: Follow the Followers.
Identify 20-50 social media influencers your ideal customer follows. Step 3: Expand the Network.
Explore who those influencers follow. This reveals a broader network of relevant figures.
Step 4: Engage with the Community
Start interacting with these influencers and their audience. Provide valuable insights and build relationships. Step 5: From Outsider to Insider
As you consistently engage, you'll transition from an outsider to a trusted voice within your ideal customer's online community.
This approach leverages the power of influencer marketing while offering a more nuanced strategy. It focuses on building trust and establishing yourself as an authority within your target audience's existing network.
3-Step Content Formula for Launching Any Product
But then <GULP> you realize you must somehow translate that idea into a successful launch.
Sounds difficult, right?
Not if you create content that takes your prospects on the buying journey.
You only need three steps to get someone from skeptical to purchasing:
1. Building desire
2. Overcoming doubts
3. Revealing the path to success
1: Building Desire
This initial stage is all about creating a compelling vision, and you start by painting a picture for your prospect. Create an emotional connection by telling a story – your own or a client's – that vividly portrays the ideal future your product helps achieve. Use evocative language to spark a yearning for that better state.
But don't rely solely on emotions. Integrate logical reasoning and present data or success stories that demonstrate the positive impact and achievability of reaching this goal. People buy with emotions but they justify their purchases with logic.
Let your audience know you understand their current situation and aspirations. Acknowledge their reality, and then validate their desire. Educate them on why achieving this goal is not only possible but also the right path for them. This reinforces their motivation.
Here’s an example:
Six months ago, Suzy battled exhaustion, brain fog, and excess weight. Today, she's thriving! She's reached her ideal weight, conquered stress, and landed her dream job. Her newfound energy even reignited her love life.
Have you ever dreamt of feeling energized, flexible, and completely at peace? Our yoga program can turn that dream into reality. Picture yourself mastering challenging postures, feeling your stress melt away with calming meditations, and radiating confidence from the inside out.
This isn't just wishful thinking. Yoga is a practice backed by scientific research, proven to improve flexibility, strength, and reduce anxiety.
We know leading a busy life can leave you feeling drained and out of balance. But here's the good news: You deserve to feel amazing! Our program is designed for real people with real lives, helping you achieve your wellness goals quickly, simply, and effectively.
2: Overcoming Challenges
People will naturally have doubts. You’ll need to anticipate their objections and concerns, and then create content to address those concerns.
You might develop a video, infographic, or blog post that tackles these objections head-on. Provide knowledge and tools to navigate potential hurdles.
You might even do a Q and A, like this:
Q: What if I don’t have time?
A: Our program offers options for busy schedules, with sessions ranging from 15 to 45 minutes. You can find the perfect fit to integrate yoga into your daily routine, even with a packed day.
Q: What if I’ve never done yoga or I’m not flexible?
A: No prior experience is necessary. Our program caters to all levels, from complete beginners to seasoned yogis. We focus on modifications and progressions so you can practice safely and effectively, regardless of age or flexibility.
Q: How do I know this can work for me?
Life is unique, and so are your wellness goals. Our program is tailor-made to empower YOU. We offer personalized guidance and support to ensure you achieve the results you desire.
Stage 3: Revealing the Path to Success
Now that you've established the dream and addressed concerns, it's time to show them the path.
You might outline the clear steps involved in achieving their goal. This could be a program structure, a list of modules, or a specific process you offer.
You can give them a taste of working with you. Walk them through the key components of your product or program, highlighting the simplicity and value each step offers. This could be a free trial, a demo, or a series of explainer videos.
In our yoga example, you might give them an outline of what happens in each session, showing the progression from brand new student to accomplished yogi. You might also give them Video 1 for free, so they can see just how doable this is for them. And you might even have different paths they can follow, depending on their previous experience and how fast they progress.
The key to this third step is putting them in the mindset of already owning the product. If they can picture themselves using it, enjoying it and getting the results they want at a price that seems right, then you’ve made the sale.
The Power of the 3 Step Product Launch Content Formula
By following this framework, you can create a compelling product launch that taps into people's desires, addresses their concerns, and ultimately empowers them to take action.
Remember, a successful launch isn't just about showcasing your product; it's about guiding your audience towards achieving their dreams and showing them how your product is the key that unlocks that potential.
Even Gandhi had Haters: How to Handle Criticism Like a Changemaker
Even the brightest lights cast shadows. No matter how noble your cause or how wellintentioned your actions are, there will always be those who disagree.
Take Mahatma Gandhi, the champion of nonviolent resistance. Here was a man who led a nation to freedom through peaceful protest, a seemingly unassailable figure. Yet, he faced criticism from all sides.
Nationalists saw his nonviolence as weakness, while some within the British colonial government considered him manipulative. Even his own people occasionally questioned his methods. This is the nature of humanity – a spectrum of opinions, a constant push and pull.
The key isn't to silence the critics, but to use their voices to refine your own approach. Gandhi never faltered in his commitment to nonviolence despite the dissent. He understood that true progress often walks a tightrope, and that criticism, when acknowledged constructively, can become a tool for improvement.
So, the next time you face detractors in your business or your personal life, remember Gandhi. Don't be discouraged. Let their voices fuel your resolve, and keep your eyes fixed on the greater good.
e-Commerce is growing like never before!
You would be amazed to know a proven and tested system to easily and quickly create a profitable online store and boost your profits in a hassle free manner.
Dear Online or Offline Business Owner,
I am about to disclose an important piece of information that will enable you to boost your business and leave your competitors far behind.
But first, let me ask you two simple questions:
- Are you still trying to sell your products and services physically?
- Have you spent a lot of money and time, but never achieved your objective?
Be honest!!! Are you actually achieving your desired goals? … are you saying NO? (it’s o.k.)
Look at astonishing stats:
- U.S. Online sales will be $523 Billion by 2020
- E-Retail spending to go up by 62% this year
- 51% of U.S. consumers plan to do most of their online shopping at Amazon.com
- The average amount spent by each consumer is expected to rise from $1,207 per annum to $1,738 per person.
With over 85% of searches for products and services happening online, the growing relevance of eCommerce can’t be taken for granted
"Discover How to Start, Build and Launch Your Own Digital Product Business Without Breaking The Bank..."
Find Out How To Create Your First Digital Product For Sale And Start Getting Sales On Autopilot!
What you'll discover in this eBook:
• You'll have an idea for the type of digital product you want to create and what the strengths and weaknesses of each option are
• Understand what makes digital products sell and how you need to design your creation in such a way that people will be eager to buy it
• Know how to quickly and cost effectively create the type of digital product you want
How to create a potential hot-selling eBook
• Know how to alter things like price, cover image and more in order to optimize your sales
• Understand how to drive more traffic to your landing page using SEO, PPC, e-mail marketing and social media
• Understand affiliate programs and tools like JVZoo, ClickBank and WSO Pro
• Know how to build an army of affiliate marketers who can drastically increase your sales and profits
• • ...and much, much more!
This is the ultimate guide to How to Launch a Digital Product Business! You'll discover all the steps, tools and resources to help you become a successful digital marketer! Get your copy today!
LinkedIn Officially Launches In-App Professional Games
LinkedIn just introduced games.
Which is… strange and unexpected for sure. But maybe a good idea?
"Our goal at LinkedIn is to continue to find ways to bring professionals together to stay informed and connected. That's why starting today, we're weaving thinking-oriented games directly into the LinkedIn experience. We want to give people a way to exercise their brains while taking a quick break, but also give people a reason to connect with others. We hope that these games spark banter, conversations, and even a healthy bit of competition among professionals around the world."
Now you can create full image variations inspired by your original ad
Now you can create full image variations inspired by your original ad creative with text overlay capabilities, generating improved backgrounds around product images
Meta Launches AI Tools for Ad Creative Creation and Paid Subscription Tiers
Now you can create full image variations inspired by your original ad creative with text overlay capabilities, generating improved backgrounds around product images and expanding images to better fit multiple surfaces.
In addition, you will now have the ability to apply text overlay to i mages, with a dozen of the most popular font typeface options for brands to choose from.
Lastly, image expansion allows you to seamlessly adjust creative assets to fit different aspect ratios across multiple surfaces.
These tools are now available on Reels and Feed across both Instagram and Facebook, and work seamlessly with text overlays on your ads.
Today I am delighted to be joined by Dr. Richard Kaye, an entrepreneur whose journey brings together technology, business, and personal growth. Globally recognized for his innovative approach to entrepreneurship and for his commitment to empowering others, Richard's work spans continents and industries. So, let's delve into his story of success, innovation, and the power of mentorship. Richard, it is great to have you with us.
Editor:
Richard Kaye:
Thanks for the opportunity to show up and serve your audience.
Editor:
Well, I'd like to start, if I may, by asking what sparked your journey into entrepreneurship and personal development?
Richard Kaye:
I was a chiropractor, I had a very thriving practice, and we'll talk about that in a little bit, how it got to that, because that's what publicity is all about, and that's what I do is help people grow businesses through publicity. And I was working part-time with a business growth company, at the time, it was the largest one in the world.
We launched Chicken Soup, we launched Lisa Nichols, people raised billions of dollars. And I was meditating one day and I heard, shut your practice and work with entrepreneurs. And I kid you not, I looked around, there was nobody there.
So, the Reader's Digest, the condensed version of this, is three weeks later, I shut down 30 years of chiropractic, and took a year off, and serving entrepreneurs for about 25 years.
That's amazing. How do you manage to weave your diverse interests though into one career now?
Richard Kaye:
Well, listen, before that I was an electronics engineer, so there's a lot of things that happened. Using the skills that I learned, I had some wonderful mentors, faculty members that we had at CEO Space included the top of the top. Bob Proctor, Lisa Nichols, who I just had a conversation with the other day, Mark Hanson, Jack Canfield, John Grey...
You name them. And I was blessed to be able to study with them, and bring their knowledge, wisdom, information through me, and share it with other people, with other entrepreneurs. Entrepreneurs, we're a weird bunch. I said, I'm not employable, no one's going to hire me, which is a good thing. So, as an entrepreneur, people say colour within the box. No, there is no box, that's made up by people who want to control you. So, just, it's an amalgamation of the gifts that I have received over the years, and refining them, and now sharing them again.
Editor:
Amazing. You mentioned that you are unemployable, to a degree. How do you find employing yourself? How do you discipline yourself when you don't have a boss to tell you what to do?
Richard Kaye: What's discipline?
Editor:
That's a good question.
Richard Kaye:
Well, as an entrepreneur, I get up when I'm done sleeping. And I structure my day, I'm not a structured person, but I structure it so that I can accomplish the chores that I want.
Quite frankly, I use a calendar programme, ladies and gentlemen, it's called Calendly, you can find it. And I have things that have to get done.
And if they're not done, I move them to tomorrow. There are a few things that are critical, and ladies and gentlemen... It's like scheduling this call.
We agreed to be here at this time, so it's on my calendar, a timer goes off, it gives me a couple of minutes notice, to go do a bio break so I can sit here for as long as we need to.
The things that are scheduled show up on my calendar, and the things that are more flexible show up, but in an area that's not assigned a time.
So, my wife and I will run out to the post office to drop something off this afternoon, so it's on the calendar. These are reminders.
To go back to your question, as an entrepreneur, my experience with successful entrepreneurs, we are selfmotivated, we don't need someone to tell us what to do. We are more interested in what has to be done to achieve an outcome.
Now, when I was an electronics engineer, yeah, I was just an engineer, a technician then an engineer, and we had, in my case, two production...
Well, one production line that had to get done. And I remember the boss coming, well, that production line pretty much runs itself, so I got another one. I said, really? So, someone's always going to tell you what to do, let it be yourself.
Editor:
That's great advice. In terms of your own career now as it stands, maybe you could tell us a little bit more about what you do these days, and your business, and how it looks.
Richard Kaye:
When I started my chiropractic practice, there were 300 chiropractors in San Diego, and that's Southern California if you're somewhere else in the world. We all think we're special. At least you better think you're special, particularly as an entrepreneur. How do you start or grow a business in a crowded field like that? I learned about publicity. I got myself invited to be a guest on a morning television talk show in San Diego, turned that into getting invited back every month.
Then, I got an article about me, I was featured in the San Diego Tribune, the San Diego newspaper. Then I was featured in the Los Angeles Times. That's pretty cool. Then, and this is the key, I get a phone call from the producer of ABC News. She asked, in essence, who are you? We're seeing your name around town, we're hearing your name. Well, now I got a 6:30 news segment.
Then I got a similar phone call from PBS. Who are you? We're seeing, we're hearing... Well, now I got a PBS segment about me. So, that's what publicity does, it gets your name out to the world. My business, again, I retired about 25 years ago, and what I've chosen to do is serve entrepreneurs so that you, ladies and gentlemen, can get featured in big city newspapers.
Now, what do you do with publicity? As a matter of fact, later, I'm going to give you a gift, it's a free download, 10 Ways to Leverage Your Publicity. I could have written 110, but why 10? Well, David Letterman popularized the top 10 list many, many years ago. So, we've called this the Top 10 Ways to Leverage Publicity. Whether you're speaking at a local rotary, or you're on a podcast, or a webinar, or on a stage. They're all good. They're wonderful. How do you leverage it? So, that's a gift that you're going to get later on.
Does that answer your question?
Editor:
Kind of. Yeah. It does to a degree. I'm fascinated to find out more about Dr. Richard Kaye, the man, and how you almost fell into this, and then have made it into something yourself. There's been no blueprint for you to follow, you've actually created that blueprint yourself. And I'd love to know a little bit about the psychology behind that.
MWM Q & A
Don't Get Left Behind –
5 Dead Simple Reasons Why You Need AI Now
Like it or not, artificial intelligence is rapidly transforming the digital marketing game, offering unparalleled capabilities in personalization, automation, and data-driven decision making. Those who fail to integrate AI into their strategies risk getting buried in a sea of competitors who leverage its power to deliver exceptional customer experiences and maximize ROI.
Our choice is clear – evolve with AI or face the chilling prospect of extinction in the digital age.
Here are 5 dead simple reasons to start using AI today, along with an example of how an old-school traditional company is embracing Ai to thrive.
1: To Supercharge Your Content Creation
Smash Writer's Block - AI writing assistants help you brainstorm ideas, generate outlines, and even write complete drafts for various content formats. This frees up your time to focus on strategy and refinement.
Do Stuff Faster - No more spending hours researching keywords or crafting catchy headlines. AI tools can help you generate a multitude of options in a fraction of the time.
Meet or Even Exceed Your Goals - Need to publish regularly but struggle to keep up? AI tools can help you produce a steady stream of content, ensuring you stay relevant and engaged with your audience.
Unleash the Power of Personalization
Know They Customer - AI can analyze customer data to understand their preferences and behavior. This allows you to personalize your marketing messages, emails, and ad campaigns for maximum impact.
Offer What Customers Want, When They Want It - AI can power recommendation engines that suggest relevant products or services to your customers, increasing the chance of conversions and sales.
Give Customers the Perfect Experience - AI can personalize the customer experience across different touchpoints, making interactions smoother and more engaging.
Make Data-Driven Decisions, Not Guesses
Better Than Being Psychic - AI can analyze vast amounts of data to reveal hidden patterns and trends in your audience's behavior. This allows you to make informed decisions about your marketing strategies and target the right people.
Increase Conversions - AI can track and analyze the effectiveness of your marketing campaigns in real-time. You can see what's working and what's not, allowing for quick adjustments and improved results.
Your Own Time Machine - Some AI tools use advanced algorithms to predict future customer behavior and market trends. This foresight can help you stay ahead of the curve and adjust your marketing strategies accordingly.
Automate Repetitive Tasks and Free Up Your Time
Your Own Social Media Assistant - Stop wasting time manually scheduling posts across different platforms. AI tools can automate this process and ensure consistent engagement with your audience.
Higher Email Conversions - AI can personalize email greetings, product recommendations, and offer messages based on individual customer data. This saves you time and effort while improving the effectiveness of your email marketing.
Focus on the BIG Stuff - By automating repetitive tasks, AI frees up valuable time for you to focus on more strategic aspects of your marketing campaigns, such as developing long-term strategies and creative content concepts.
Gain a Competitive Edge
Become a Marketing God - AI is rapidly transforming the marketing landscape. By embracing AI tools, you can stay ahead of the competition and deliver innovative, data-driven marketing campaigns that resonate with your audience.
Save Money While Making Money - AI tools can help you get the most out of your marketing budget by automating tasks and targeting your advertising more effectively. This allows you to see a greater return on your investment.
Your Own 24/7 Sales Force - AI opens doors to new marketing possibilities like chatbots for customer service and personalized product recommendations. Explore these avenues to differentiate yourself from competitors and enhance the customer experience.
“Hey, that’s all great, but I don’t need AI in my business.”
I thought someone might say that, so here’s a real-world example of a business that sells wood, nails, tools and appliances. What would they need with AI, right?
Well, check it out:
The Home Depot - This home improvement retailer utilizes AI in several ways to improve customer experience and potentially increase sales. Here's a look at two applications:
Challenge - Customers often have questions about projects and product compatibility.
AI Solution - The Home Depot uses AI-powered chatbots on their website and app to answer basic customer questions 24/7. These chatbots can also recommend products based on a customer's inquiry.
Challenge - Customers might not realize all the products they need for a project.
AI Solution - The Home Depot uses AI-powered product recommendation engines. When a customer purchases a specific item, the engine suggests complementary products often needed to complete a project. This can lead to increased basket size and overall sales.
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MWM wants You to Know
Gary Vaynerchuk: The Hustle King of Digital Marketing
Who is Gary Vee?
Gary Vaynerchuk, often shortened to Gary Vee, is a powerhouse in the digital marketing world. He's a serial entrepreneur, author, speaker, and social media personality known for his infectious energy, no-nonsense advice, and focus on leveraging new technologies for marketing success.
Why Should Marketers Listen?
Gary Vee offers a unique blend of experience and forward-thinking that can benefit marketers:
Hustle & Long-Term Value: He emphasizes hard work, consistency, and building genuine value for your audience over chasing quick wins.
Tech Adoption: He's an early adopter of new platforms and technologies, urging marketers to stay ahead of the curve and use them effectively.
Content is King: He champions creating high-quality, consistent content that resonates with your target audience. He believes in storytelling, building relationships, and delivering valuable information.
Data-Driven Decisions: While he preaches hustle, Gary Vee also stresses the importance of data analysis. Track your performance and adjust your strategies for optimal results.
Customer-Centric Approach: He promotes understanding your audience's needs and pain points to create content and campaigns that truly connect.
Accessibility & Authenticity: Gary Vee is known for his relatable approach. He shares his experiences and advice through various platforms, making him a valuable resource for marketers of all levels.
Lunch with Gary Vee: Advice for Your New Online Business
Imagine sitting down with Gary Vee for lunch and asking for advice on starting your online business. Here's what he might say:
Validate Your Idea: Before diving in, Gary Vee would likely urge you to validate your business idea. Is there a real need for your product or service? Who is your target market, and are they willing to pay for what you offer?
Content is King, But Quality is Queen: He'd emphasize the importance of creating high-quality content that positions you as an authority in your niche. Focus on providing value to your audience through blog posts, videos, podcasts, or other relevant formats.
Can you do something similar in your business?
Embrace New Platforms: Gary Vee would likely recommend exploring new social media platforms and marketing technologies that can help you reach your target audience. However, he might also advise you to focus on mastering a few platforms before spreading yourself too thin.
Provide Value, Don't Just Sell: He'd stress the importance of building relationships with your audience by providing genuine value before focusing on the hard sell. Build trust and establish yourself as a reliable source of information in your industry.
Be Patient and Consistent: Gary Vee would likely remind you that building a successful online business takes time and consistent effort. Don't get discouraged by overnight success stories – focus on putting in the work and continually refining your approach.
Embrace Data and Analytics: Track your progress and analyze the data to see what's working and what's not. Use this information to make data-driven decisions and optimize your marketing strategies for better results.
Be Authentic and Relatable: People connect with genuine personalities. Gary Vee would likely advise you to show your true self in your content and connect with your audience on a human level.
Never Stop Learning: The digital marketing landscape is constantly evolving. Gary Vee would encourage you to continuously learn new skills, stay updated on industry trends, and adapt your approach as needed.
Gary Vee is a strong advocate for hustle and hard work. While his advice is valuable, it's important to tailor it to your specific business and goals. Combine his insights with your own research and create a personalized marketing strategy for your online business success.
Gary’s Quotes
Hustle and Hard Work:
"Stop whining, start hustling."
"The question isn't 'can I afford to miss this opportunity?' It's 'can I afford to miss out on the future?'"
"There's no such thing as a shortcut. The only thing that's guaranteed is hard work."
Content Marketing and Value Creation:
"Jab, Jab, Jab, Right Hook: Be generous with your best stuff. Don't just try to sell, deliver value and build trust first."
"Content is king, but consistency is queen."
"You can't just sell. You have to inform, inspire, and entertain."
Social Media and Technology:
"The best marketing doesn't feel like marketing."
"Social media is a compound interest of awesome." (Meaning small, consistent efforts on social media can lead to big results over time.)
"The future belongs to those who believe in the beauty of their dreams." (This quote highlights embracing new technologies and trends.)
Customer Focus and Relationships:
"The best marketing strategy ever: genuinely caring about your customers."
"Thank you is the new marketing." (Emphasizing the importance of exceeding customer expectations.)
"Deliver so much value that your customers become true fans."
Personal Growth and Mindset:
"Doubt is a killer. Passion is the fuel."
"You are not lazy, you are just uninspired."
"Document don't complain." (Focus on solutions and progress instead of dwelling on problems.)
Gary’s Books
Gary Vaynerchuk has authored several books on business, marketing, and social media. Here are a few of his most wellknown titles:
Crush It!: Why Now Is the Time to Cash In on Your Passion (2009): This book explores how social media and the internet have changed the landscape of business. It emphasizes the importance of building a personal brand and using online platforms to connect with customers.
Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy World (2013): This book focuses on content marketing strategies for social media. It encourages businesses to create valuable and engaging content that resonates with their audience, building relationships and ultimately driving sales.
The Thank You Economy (2011): This book explores the power of customer service and building strong relationships with your audience in the digital age. It emphasizes the importance of exceeding customer expectations and fostering loyalty.
#AskGaryVee: One Entrepreneur's Take on Leadership, Social Media, and Self-Awareness (2016): This book is a compilation of Gary Vee's answers to frequently asked questions about business, marketing, and personal development. It offers practical advice and insights on various topics.
Twelve and a Half: Leveraging the Emotional Ingredients Necessary for Business Success (2017): This book delves into the emotional aspects of entrepreneurship. It explores the importance of passion, perseverance, and resilience in achieving success.
In addition to these core titles, Gary Vee has also coauthored a book on wine:
Gary Vaynerchuk's 101 Wines: Guaranteed to Improve Your Wine Drinking Experience (2008)
Google Integrates Social Media Posts Into Google Business Profiles
"Discover The Steps On How To Start Your Very Own Recurring Membership SiteAnd Get Paid MonthAfter Month"
• Google now automatically displays social media posts on Google Business Profiles.
• Businesses can manage which
• You can connect one account per social media platform to your Google Business Profile.
In This Course, You'll Find Out How To Get Started With Your Own Membership Site, How To Structure it, What Type of Content To Provide, Pricing And Much more
This update aims to give customers a more comprehensive view of a business’s online activity and engagement.
Why Should You Create a Membership Site?
According to a Google help page, businesses that have associated their social media links with their GBP may now find their social media posts automatically surface on their profiles.
Essentially, a membership site is a site that users pay to subscribe to. This normally works by first enticing the reader with some free content and showing them the kind of entertainment/information/value that you’re capable of providing.
Once they’re hooked, you then make sure they know that they need to subscribe in order to gain access to your very best content and to get frequently updated. So what’s so different about this? Well for starters, it means that you can much more easily convert visitors to paying customers seeing as they’re not having to put down a large amount of money and seeing as they know what they’re getting right away. This means the money is recurring and much more predictable.
Welcome to the Metaverse: A Portal to a Virtual Future
Just like a scene ripped from a sci technological advancements have propelled us towards increasingly immersive virtual worlds.
These worlds are accessed through various portals: cryptocurrency games, social networks teeming with digital collectibles (NFTs), and augmented reality apps that blend the physical and digital. These innovations, along with others, are fueling the
The metaverse, though still young, holds immense potential. It's not just about popular games like Fortnite, Minecraft, and Roblox digital landscape, from cutting marketing and finance.
Membership Authority includes the following:
• The main eBook
• FAST-ACTION BONUS #1: Checklist
• FAST-ACTION BONUS #2: Resource Cheat Sheet
But the big questions remain: What this virtual realm? Is there a clear path, or just a need for the right gadgets? And most importantly, how will it transform our world?
• FAST-ACTION BONUS #3: Mindmap
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This Month’s Marketing CLINIC
Marketing Lessons from a Dublin Taxi Driver: €120k in 4 Months with Affiliate Marketing
This isn't your typical marketing story. Forget million-dollar ad campaigns and complex strategies. Here's how a Dublin taxi driver leveraged resourcefulness and a sprinkle of digital know-how to rake in €120,000 within four months, all thanks to a simple affiliate program.
The Opportunity: A Lucrative Referral Program
The story starts with FreeNow (formerly Mytaxi), a taxi app offering a €10 referral bonus for both new customers and drivers. Our driver saw a goldmine and seized it.
Lesson #1: Capitalize on Under-the-Radar
Opportunities
Not all marketing opportunities are flashy. This driver identified a hidden gem within a seemingly basic referral program.
The key takeaway? Stay alert for underutilized marketing tools or hidden incentives within existing partnerships.
From Humble Beginnings to Strategic Growth
Initially, the driver relied on traditional methods like handing out cards with his referral code.
But seeing limited success, he got creative.
Lesson #2: Experiment and Repurpose
for Maximum Reach
The driver didn't give up after a slow start. He experimented by placing his code on online marketplaces while selling a TV, a tactic that yielded unexpected results. This highlights the importance of constant testing and repurposing existing assets for new marketing channels.
Leveling Up with Digital Marketing
Taking his learnings a step further, the driver invested €20 on Fiverr for eye-catching ads featuring his code. He then ran them on Facebook and Instagram, expanding his reach significantly.
Lesson #3: Embrace Cost-Effective
Digital Tools
This story showcases the power of readily available digital tools. Platforms like Fiverr can help create professional-looking marketing materials without breaking the bank.
Social media advertising allows targeted marketing with a budgetfriendly approach.
The Multi-Channel Approach: Beyond Social Media
The driver didn't stop at social media. He recognized the potential of email marketing and reached out to hotels and pubs in Dublin, promoting the €10 discount.
Lesson #4: Diversify Your Marketing Channels
Don't limit yourself to a single marketing channel. Consider the demographics of your target audience and explore complementary channels like email marketing to maximize reach and conversions.
Scaling Up and the Power of Cash Flow
As his earnings grew, the driver reinvested a portion into advertising, spending around €500 a week.
The key? The referral program's weekly payouts allowed him to quickly scale his marketing efforts.
Lesson #5: Leverage Cash Flow for Strategic Reinvestment
A successful marketing campaign often requires initial investment. If your chosen strategy offers a quick return on investment, like the referral program in this case, consider reinvesting a portion of your earnings to further amplify your reach and results.
The End of an Era, But Not the End of Benefits
While the referral program eventually ended, the driver's creativity paid off in multiple ways.
He not only earned a significant sum but also gained a loyal customer base within the app – those who used his code likely favored him for future rides.
Lesson #6: Focus on Long-Term Value
Think beyond short-term gains. Marketing strategies that build customer loyalty and relationships can lead to lasting benefits even after initial campaigns come to an end.
The Takeaway: A Story of Resourcefulness and Marketing Savvy
This Dublin taxi driver's story is more than just a rags-to-riches tale. It's a testament to the power of resourcefulness, strategic thinking, and leveraging a mix of digital and traditional marketing techniques.
Success often lies in identifying untapped opportunities and using readily available tools to your advantage. Keep your eyes peeled, embrace experimentation, and don't be afraid to get creative with your marketing approach.
You never know what hidden gems you might discover.
Case Study: Six-Figures Flipping Reservations
Looking for your next business idea? Keep in mind that wherever there is demand, there is profit to be made. And now that even extends to restaurant reservations.
Landing a reservation at a coveted restaurant can feel like winning the lottery. But what if you could skip the waitlist and secure a prime spot – for a price? Enter the world of restaurant reservation flipping, a burgeoning side hustle that's both lucrative and controversial.
This case study explores the story of Alex Eisler, a Brown University student who's turned reservation flipping into a sixfigure business. We'll delve into his methods, the rise of reservation-selling platforms, and the backlash this practice is generating from restaurants themselves.
Alex Eisler: The $105,000 Reservation Flipper
Since November 2022, Eisler, a computer science and applied math student, has raked in a staggering $105,000 by leveraging Appointment Trader, an online marketplace for buying and selling restaurant reservations through an auction system.
Eisler, a self-proclaimed foodie, stumbled upon the platform while trying to snag a table at a popular NYC steakhouse. Recognizing an opportunity, he started buying reservations through various channels, including popular reservation platform Resy and by directly contacting restaurants. He then attempted to resell them on Appointment Trader.
Scaling with Automation
Faced with mixed success, Eisler, true to his tech background, decided to automate the process. He developed a bot to streamline reservation acquisition, allowing him to scale his side hustle significantly.
His efforts paid off. Eisler's most expensive flip was a $1,358 Omakase reservation in Boston, and he's also secured hefty sums for coveted spots at trendy New York City restaurants like Maison Close and Carbone.
A Growing Industry
Eisler's story isn't unique. Appointment Trader represents just one platform in a burgeoning reservation-selling ecosystem. Members-only platform Dorsia takes a different approach, partnering with top restaurants to offer reservations in exchange for guaranteed minimum spends.
These platforms capitalize on the increasing difficulty of securing reservations at popular restaurants, fueled by the rise of reservation apps like Resy.
These apps, with their gamified reservation systems, have inadvertently created a playing field where tech-savvy individuals can exploit loopholes and snag prime spots using bots.
Restaurants Fight Back
This trend isn't sitting well with everyone. Restaurants are starting to push back against the rise of reservation scalping. They argue that bots and resellers not only prevent them from collecting valuable customer data but also hurt their bottom line through noshows arising from fraudulent reservations.
Renowned chefs like Eric Ripert of Le Bernardin have spoken out against the practice, highlighting the negative impact on their business operations.
Restaurants are taking action, with platforms like Resy and Tock implementing measures to crack down on bots and fraudulent accounts.
I mean really, can you blame them?
If you want to get into this niche, it could be wise to start sooner rather than later.
Conclusion: A Lucrative but Uncertain Future
The world of restaurant reservation flipping presents a fascinating case study in supply and demand. If people are willing to pay a premium for something that can be gained for free, you might have an extremely lucrative business model.
While Eisler's story demonstrates the potential for significant profits, the industry's future remains uncertain. As restaurants fight back and platforms implement stricter measures, the days of easy reservation flipping might be numbered.
17.5 Consider SMS. If it’s right for your niche, consider sending out SMS messages with discounts and special offers. Because the conversion rates on SMS can be outstanding, this alone can add hundreds or thousands of dollars to your monthly income. Take a course on SMS marketing and learn all you can to make the most of it.
Case Study: How did Dan Koe get 2.6 Million Followers?
Dan Koe isn't your average social media guru. Forget the tired "followers don't pay the bills" cliche. In just five years, he's amassed a loyal following of over 2.6 million across LinkedIn, YouTube, Instagram, and the former Twitter (now X).
Why do followers matter? Because they unlock opportunities - book deals, speaking gigs, and collaborations - these days, even Hollywood A-listers need a strong social media presence. The truth is, a bigger audience translates to more influence and potential.
So, how'd Dan do it? Here's the not-so-secret method: Powerful content. Sure, there are the usual growth hacks like personally engaging with influencers. But powerful content is the cornerstone that transcends algorithm changes. Dan breaks it down into a simple framework:
Hook: Grab attention with a surprising stat, a bold statement, or the problem you're tackling. Think of it as your attention-grabbing headline.
Big, Relatable Problem: Speak to a common pain point your audience faces.
Clear & Unique Solution: Don't just diagnose the problem, offer an actionable and fresh approach.
Big Benefit: Paint a picture of the bright future that awaits with your solution.
Confidence or Polarization: Don't shy away from stating your opinion. Stand behind your words and spark discussion.
Novel Perspective or Big Idea: Offer a fresh take on the topic or introduce a thought-provoking concept.
Take heart, you don’t need to include all of these in each piece of content. Dan recommends including at least 3 of these elements in each post. But wait, this get even better, because this framework allows you to milk one powerful idea for multiple pieces of content. Did you write a killer Medium article? Repurpose it by…
Focusing on the problem. Offer a deep dive into the pain point, be it 10 reasons or a surprising culprit nobody saw coming.
Using a new hook. Experiment with a different attention-grabber for this piece.
Doubling down on an unpopular opinion. Don't be afraid to challenge the status quo and defend your unique viewpoint.
Since repetition is key to learning, you can continue to present the same valuable idea through various lenses, solidifying your message and reaching a wider audience.
Building a massive following takes time and consistent effort, but the power of persuading through content can be learned. By incorporating Dan Koe's framework and embracing content creation, you too can unlock the potential for social media success.
The Affiliate Marketer's Secret Weapon
Have you ever poured your heart and soul into crafting info-packed blog posts or captivating videos, only to have no one visit your site? Or they visit in droves, but you can’t convert that traffic into sales?
As an affiliate marketer, the struggle to convert engaged viewers into paying customers is real. But what if there was a method that flipped the script entirely?
Imagine a strategy that guaranteed every piece of your outstanding content was geared towards making a sale, not just building an audience.
That's the power of prioritizing high-performing affiliate programs.
By starting with proven winners, you can build a content strategy laser-focused on conversions, turning your passion for creating content into a profitable stream of affiliate income.
Going after a great affiliate program first and then building content around it can be a very strategic approach for affiliate marketers, and here's why it can works so well:
You Get to Focus on High-Converting Products
By prioritizing the affiliate program, you're starting with proven winners. You know the product converts well for the company, meaning there's a higher chance it will convert well for you too, leading to more commissions.
Your Content Creation is Laser Targeted
When you build content around a specific program, you can tailor it directly to the product's selling points and target audience.
This ensures your content is highly relevant and increases the likelihood of clicks and conversions.
You Leverage Existing Credibility and Research
High-quality affiliate programs often have established reputations and positive reviews.
By promoting these programs, you can piggyback off their existing trust and credibility, making it easier to convince your audience of the product's value.
Choosing the program first saves time on extensive niche research.
You can still target a specific audience within the program's niche, but you have a clear starting point with a proven product.
You Have a Back-up Plan in Case it Doesn’t Convert
If a particular program isn't delivering results, or if the product creator removes the affiliate program, you can switch to another one without having to completely overhaul your content strategy.
This allows for more flexibility and experimentation to find programs that resonate with your audience.
And you never have to worry if a seller pulls their product because you can simply insert new affiliate links for a similar product into your content.
Overall, focusing on a great affiliate program first can be a smart way to streamline your affiliate marketing efforts and prioritize products with proven conversion rates.
Just remember to prioritize authenticity and focus on creating high-quality content that resonates with your audience.
