Making Web Money March 2020

MARCH 2020

BILL GLAZER

Turn Your Book Into 13 Different Income Streams

MWM INTERVIEW MWM Marketing

CLINIC

How to Setup a 52 Week Membership Site in 7 Days

How To Get Million Dollar JV Partners

Niching Your Market Isn’t What You Think How to Make $100,000 Online Selling Your Own Product

How To Start a Podcast (part one)

Learn How People Are Making Web Money Online Today!

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MWM contents

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6 MWM Editor’s Letter MARCH 2020 7 MWM Inbox 8 In The NEWS 9 MWM New Product Feature Affiliate Funnel Offer 12 MWM Success Guide – 15 Ways to Give Away a Free Report to Increase Subscribers 14 The Dumb Deliverability Mistake You’re Making

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FREE Affiliate Funnel Offer

15 Buying Solo Ads? Beware of This Pitfall 16 Dynamic Digital Software Store Want A FREE Website?

17 Subscribe For FREE to Making Web Money Magazine 17 MWM Ask The Expert How To Start a Podcast (part one) 22 Membership Authority Sites 23 Business HELP - How to Turn Your Book Into 13 Different Income Streams 26 Master Resell Rights Membership Site 27 MailScript X 28 eCommerce Made Easy 29 Advertise in MWM 30 How to Launch a Digital Product Business

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How To Start a Podcast (part one)

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Features …

MWM contents

21 MWM - New Series on Business Help - How to Turn Your Book Into 13 Different Income Streams 32 MWM Interview – with BILL GLAZER 37 The Functional Strength Guide 37 MWM Q&A : Niching Your Market Isn’t What You Think

40 There Are Only 4 Types of Products 41 How to Make $100,000 Online Selling Your Own Product G 43 Covert VIDEO Press

17 How to Turn Your Book Into 13 Different Income Streams

50 MWM wants You to Know - How To Get Million Dollar JV Partners 53 Unlock My Secret Traffic Methods 54 My Blog Profits Coaching

56

This Month’s Marketing CLINIC How to Setup a 52 Week Membership Site in 7 Days

58 MWM Back Story - You’re Dying But ...

You Will Live Forever 60 YouTube Ads Made Easy

32

BILL GLAZER MWM INTERVIEW

MWM editors letter Welcome to the MARCH 2020 Issue of our monthly “Making Web Money” Online Digital Marketing magazine where every month we show you how real people, just like

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[ MARCH 2020] MakingWebMoney.com

you, are making web money – online. This month we

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have MORE great articles and personal success insights, interviews, plus some ONLINE opportunities for you.

www.MakingWebMoney.com

- PLR Profits Coaching Club - How to Make Money Selling Other People’s Junk - MWM Series on Business Help - How to Turn Your Book Into 13 Different Income Streams - Unlock My Secret Traffic Methods - The Functional Strength Guide - MWM Interview - BILL GLAZER - Buying Solo Ads? Beware of This Pitfall - The Dynamite Digital Software Store - The Dumb Deliverability Mistake You’re Making - There Are Only 4 Types of Products - MWM Wants You to Know - How To Get Million Dollar JV Partners - How to Make $100,000 Online Selling Your Own Product -This Month’s Marketing CLINIC – How to Setup a 52 Week Membership Site in 7 Days

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- MWM Success Guide - 15 Ways to Give Away a Free Report to Increase Subscribers - MWM Ask the Expert - How To Start a Podcast (part one) - MWM Q&A: Niching Your Market Isn’t What You Think - MWM BACK Story - You’re Dying But ... You Will Live Forever

I hope you enjoy this month's issue of the magazine – Check out 96 Great Back Issues of Making Web Money!

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Making Web Money Magazine Published 12 times per year.

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All rights reserved.

Reprinted with permission. No part of this publication may be reproduced, translated or converted into machine-readable form or language without the written consent of the publisher.

Articles express the opinions of the authors and are not necessarily those of the publisher Making Web Money Online Marketing Magazine Editor Harry Crowder Advertising: See Above Contributors Various experts in their fields The instructions and advice in the magazine are for educational and entertainment purposes only.

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The paper contributors and distributors or comes from sources certified under the Program for Endorsement of Forest Certification scheme (PEFC). Please Making Web Money Marketing recycle this magazine – or give it to a mate.

Magazine disclaim any liability for loss or lack of results from following the advice expressed herein.

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QUOTABLE..

“One of the best ways to sabotage your content is to not tie it to your goals. Know why you’re creating content.”

– Ellen Gomes, Senior Content Marketing Manager at Marketo

Google Quietly Rolls Out Combined Audience MWM 8 QUOTABLE..

Targeting for Search Campaigns

“Every email is a customer survey of your target market, b they on noticed what resonates best with Do you leverage Google as part of your paid programming?testing If so, then you vote may have that the search engine andthem.�

advertising platform recently enhanced search campaign features by adding combined audiences to your Google Ads accounts. – Kath Pay, Founder and Senior Consultant at Holisti

Email Marketing The update offers advertisers the ability to serve ads to even more targeted and specific audiences. https://www.searchenginejournal.com/google-combined-audience-targeting-search-campaigns/335869/#close

HubSpot report reveals buyers do most product research on social media Throughout the past few years, social media channels have embraced their new role as product research platforms, devoting certain areas or features of their platforms to brands and products.

Where are most of your customers doing their product research? Social media.

Which social media platform is the most popular resource? https://blog.hubspot.com/marketing/social-media-product-research

MWM New Product

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Snapchatters and the Path to Purchase: Shopping Behaviors on Snapchat Today's consumers are turning to their phones at every touch point of the purchase process.

Smartphones are the most used tool for sharing and gathering information on the path to purchase. https://forbusiness.snapchat.com/blog/snapchatters-and-the-pathto-purchase-shopping-behaviors-on-snapchat

FTC clarifies guidelines for ho influencers must disclose endorsements Last week, the Federal Trade Commission issued updated and clarified “endorsement guides” that govern so-called influencer advertising on social media.

When most people think of social media influencers, world-famous celebrities, athletes, and models might jump to mind. While such figures are highly sought out by certain global brands, much influencer advertising is done with smaller names — and smaller budgets.

According to Hootsuite, “brands pay Instagram influencers [an average of] between $100 and $2,085 per post.”

With so much brand-influenced and sponsored content on various social media platforms, the FTC wants to make sure every day social media users can tell the difference between what’s a regular post and what’s a paid endorsement. https://www.ftc.gov/system/files/documents/plain-language/1001ainfluencer-guide-508_1.pdf

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MWM success guide

MWM 12

15 Ways to Give Away a Free Report to Increase Subscribers You’ve created a dynamite report or lead magnet that is super helpful and meets your audience’s needs – Yah!!!

And you’ve even got a hot converting offer (or two) embedded inside the lead magnet so that you can start earning right away – Awesome!

Now all you need to do is get the lead magnet in front of people so you can build your list and start making sales.

This is where some (most?) marketers have trouble. The lead magnet alone is not enough – you’ve got to have an audience for that lead magnet, too.

The questions are simple: How do you get your free report in front of your potential new subscribers to get them to join your list?

And how can you use your free report to make more sales?

Never fear, I’ve compiled 15.5 free methods to give your report away AND make sales. You don’t need to do them all, of course. Just pick out the ones that work for you, and then watch your list grow.

1: Website This is basic, yet effective: Offer your report on your website. You can use it to get new leads and to segment your readers based on interest.

Offer your report on your landing page, in the header or footer of your website, in a pop-up window, in a slider or sidebar, and even directly embedded in your content.

2: Rebrandable Version Create a rebrandable version of your report and let your affiliates give it away. This means affiliates can insert their affiliate links into your report. Every time they make a sale, both you and the affiliate get paid, so it’s a win-win for everyone.

Be sure to train your affiliates on how to make the most of your rebrandable report. Instruct them on how to distribute it to as many people as possible, including adding it to their autoresponder, giving it away on their website and social media, and using paid advertising to promote it.

3: Slide-share Create a slide-share presentation with one main idea per slide that gives viewers an overview of what’s inside your report.

Then link to the full report for those wanting more details.

Choose an attention getting title and upload to Slideshare.net.

Then create a video of the slide-share presentation and upload it to your website, YouTube and social media.

4: Create a Video This could be a video of slides as we just mentioned, or any other format you choose, including filming yourself presenting the information.

You’ve got two options here: Either share all of your content in the video or make an overview video that only hits the high points.

In either case, at the end of the video you’ll want to invite them to download the report or go to the sales page of the product you are promoting within the original report.

5: Pop-up on a Sales Page Let’s say you’ve got affiliates promoting your weight loss product. When someone tries to leave the page without buying, you have an exit pop-up that offers the free report, thereby building your list and giving yourself additional opportunities to make the sale.

6: Top of a Sales Page Again, let’s say you’ve got affiliates promoting your product. At the top of the sales page, you offer the free report. Affiliates promote the free report (easier to do than promoting a paid product) and when people come to collect the report, they can also purchase the product. This can be highly effective if done correctly.

For example, let’s say you’ve got a 15-module course. You offer one module or report for free. Affiliates promote that free module, people come to collect it, and they see the offer for the entire course. Some will purchase the course on the spot.

Others will read the free report first, and if they like it, then they will buy the course. Be sure to sell the course at the end of the report, complete with link back to the sales page. “You just read a single module from the “Blogging for Money” course.

To get the entire course and discover how to make serious cash just for blogging your brains out, click here.”

And also follow up with a 7-day email sequence reminding them of all the great reasons to buy the course.

7: Free Appetizers Entice people with a distillation of your report for free, and then when they want the full version, they hand over their email address.

This can be an incredibly powerful way to get people to pay attention.

For example, create an infographic based on your report. This works especially well if your report shares a lot of data. Be sure to include the link to the squeeze page for the full report.

Or distill the information into a cheat sheet or checklist where you strip out all the in-depth details and create a one-page sheet that lists the main steps, ideas or tips. To get the rest of the details, they need your report.

8: Author Byline Why use your author byline to talk about yourself, when you could promote your free report?

Be sure to add the link and a call to action, like this: “Click here to discover the 5 steps to make any woman fall in love with you by the third date!”

Use your byline everywhere you go on the internet, from guest blogging and appearing on podcasts, to forums, social media and anyplace that is appropriate.

9: List Post Create a “list” or resource post, such as “The top ten downhill skiing resources.” Add your report as one of the resources and publish the list on your blog.

Put your free report in either the #1 or #2 position of the list, along with a call to action such as, “Click here to download this free report right now.”

Each entry should have a resource and the benefits of that resource listed.

List posts tend to be popular and are often shared on social media. For even more exposure, notify each company or person on the list and let them know their resource was featured. Guaranteed, some of them will share your post with their readers.

10: Social Media This method is self-explanatory – post your free report on social media. Post it wherever you have a social media presence with tweets, videos, posts and so forth.

Post multiple times for maximum exposure. Use a content scheduler like Hoot Suite to make this easy.

Get creative and change your profile or cover photo to the ecover graphic of the report.

Be sure to include a link and call to action in the description of the photo.

11: Unadvertised Bonus Give away your free report as an unadvertised bonus when someone buys a product from you. This accomplishes four things: It surprises your customer and makes them more likely to do more business with you.

It makes you more memorable to your customer, and again they are more likely to buy from you again If you deliver the report by email, it puts subscribers on notice that they should open your emails, because who knows what treasure you will send next?

It gives you another opportunity to make a sale, assuming your free report is promoting a product.

12: Advertised Bonus Do you want to increase sales of your products? Offer your free report as a bonus.

Do you want to decrease refunds? Deliver the free report after the guarantee period has passed. If they refund, they’ll never get their hands on your report.

Do you want to retain more members in a fixed term membership? Give away a free report every so often.

13: Resource Pages Create a resource page with your newest free report at the top, and then distribute this page.

You might have a “recommended resources” section in your reports, videos memberships and courses. Be sure to link to it throughout your content and include it in any navigation menus.

Publish a resource page on your blog that is filled with all of your resources, including your new free report.

14: Audience Swaps Get some joint venture partners and then promote each other’s free reports.

For example, agree to promote each other’s free reports inside email newsletter.

Promote each other’s content on your thank you pages, download pages and subscriber confirmation pages.

Endorse each other through social media.

Cross promote within products by promoting each other’s stuff inside apps, videos, membership sites, courses and ebooks. Swap blog ads, with your ad going on their blog and their ad going on yours.

15: Incentivize Everyone to Share In #2 above we talked about creating a rebrandable report that affiliates can share with their audience.

But other than earning a commission from the product that’s being promoted within the report, how can you incentivize anyone and everyone to share it?

By offering something highly desirable and valuable, such as free products, coupons and so forth.

You might ask your entire audience – not just affiliates - to share the report on social media for a discount on another product, or to gain access to a special report, video or membership.

Use a tool such as PerkZilla.com to automate this process of handing out rewards in exchange for sharing your report.

The Dumb Deliverability Mistake You’re Making Wayne Gretsky is famous for saying, “You miss 100100% of the shots you don’t take.”

Yet in email marketing, the experts tell us to ‘clean our lists’ every 30 days of anyone who hasn’t opened one of our emails.

They say this will ensure our emails get delivered.

But think about this: Emails you don’t send also don’t get delivered 100% of the time.

And emails that aren’t delivered also aren’t read 100% of the time.

Two things to know about this 30-day rule: First, if you have good open rates, then you can wait much longer than 30 days to clean your list.

Second, when you clean your main list, don’t delete the email addresses of people who haven’t opened your emails recently.

Instead, transfer them to another list and keep emailing. Then use your own discretion of how often to email this second list, and what to send them to ‘reactivate’ them.

Send out bribes to reacquaint them with your products and services. Ask questions, send personallooking emails, ask if they still want to hear from you, and just get creative.

The million-dollar marketers do this because it works.

For example, I ignored the emails from a certain marketer in my inbox for 3 whole years. Frankly, I forgot who he was, why I subscribed and what he sold.

I just get too many emails, and so it gets easy to ignore some of them.

Then one day he sent an email which I opened. I liked what he said, so I did a search of my inbox and found hundreds of emails from him.

I read a couple dozen of them, went to his website, and later that day made a $997 purchase from him.

All because he was smart enough not to dump my email address in the waste bin just because I got too busy for awhile to read his emails.

Oh yes, and I’ve made two more purchases from him since then.

Granted, I am likely the exception and not the rule. But if just a small percentage of your so-called ‘dead’ list were to reactivate and make a purchase like I did, what would that mean for your bottom line?

Buying Solo Ads? Beware of This Pitfall Not every solo ad seller does what I’m about to describe, but without a doubt, some do – and it can dramatically affect your bottom line.

When you submit your ad copy, complete with subject line, to the solo ad seller, you likely assume they will use your exact subject line and ad copy.

However, this is not always the case.

A solo ad vendor may change some or all of your solo ad for a variety of reasons: • They don’t understand it because they’re not your target market • They are more concerned with getting a lot of clicks than in giving you quality leads • They fancy themselves to be advertising gurus and know better than you • They don’t want you to pre-qualify people before they click • A dozen other reasons that make no sense.

You might want to verify and get an ironclad guarantee that the solo ad seller will use your exact copy before you submit payment.

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MWM ask the expert

MWM 17

How To Start a Podcast (part one) e Podcasting can give you a ton of opportunity to connect with a growing and active audience, establish tremendous rapport and build an incredibly loyal following.

But if you’ve never podcasted before… how do you even get started?

Simple: Just follow these 5 steps and you’ll have your podcast off the ground in no time.

Step 1: Choosing Your Topic and Naming Your Podcast Get out a sheet of paper and ask yourself these two questions: 1. What are you – or your business – really good at?

2. What do your listeners really care about?

Of course, we’re assuming that you already know your audience for question #2.

If you’ve been blogging, doing marketing, social media and so forth, you likely know what people want and what they care about.

If not, you’ll need to do some research into your market. What are their greatest fears, biggest problems and hottest desires? Find out and you’ll know what they care about the most.

I thought Once you have a list of what you’re good at, and a second listBut of what your I would humor him, so I asked why he thought he should be a speaker. audience really cares about, see where these two lists overlap. he toldwith me it was, ‘Because he was a @%#$ This is the sweet spot, the content core where your strengthsAnd intersect your genius,’ or something like that. audience’s interests.

Everyone atgood the table was laughing and poking each This should give you the main topic for your podcast, as well as plenty of other in the ribs, thinking this guy was three sheets to ideas for subtopics for individual episodes. the wind.

Now that you have a topic, choose a name for your podcast.

But that’s when he dropped the bombshell:

You can use a clever name, or a name that directly incorporates your topic, or “I figured out a way to DOUBLE my revenue from ema even name it after yourself. marketing,” he said.

If you’re choosing something clever, be careful that you’re not confusing people.

You could have heard a pin drop.

It’s preferable that your topic still be clear to a potential listener.

Finally, after picking my jaw up off the floor, I croake question: That said, there are plenty of clever podcast names out thereout thatthe don’t give “How??” much of a clue as to content, and yet do well. “Invisibilia” is a good example.

Hethat smiled – I mean he was like the cat who ate the No, it’s not about how to be invisible, but rather things unseen control canaries – all of them. behavior or shape ideas.

“Do you want to know?”

If you’re naming your podcast after your topic or a main keyword, thenreally it’s pretty “YES!” we all chimed in. straight forward. For example, “How I Built This” is all about how people built companies and movements.

“Okay, here’s how it works…”

And he proceeded to tell us his trick.

And if you’re naming the podcast after yourself, then you believe one of two things to be true: Either your name already somewhat well-known within your niche, or you intend that it soon will be.

Either is fine. A good example is, “The Joe Rogan Experience.”

Want some help finding a good name for your podcast?

Go to https://kopywritingkourse.com/podcast-name-generator/ and fill out your topic, your name and a location.

For example, I chose Space travel, Captain Kirk and planet earth. My results included: Captain Kirk Saves the World Planet Earth Lab Space Travel Happy Hour And my favorite…

The Captain Kirk Burrito Okay, you might need to keep looking, but the results are entertaining.

Brainstorm common keywords and phrases that your listeners might use when they talk about your topic.

Using these keywords, brainstorm names. Write it all down, no matter how silly it might seem at the moment.

Set it aside for a day. Come back and read your list with fresh eyes. Pick out your favorite names, and ask your team, list or contacts for their opinion.

Set it aside for one more day. Come back and pick one. If you’re torn between two names, choose the one that is shorter or easier to remember.

Step 2: Choose Your Podcast Format Okay, yes, the format is audio.

But another way to look at format is how your show will be structured.

- Will it be just you talking?

- Or will you have another team member (or two) on the show with you?

- Or will you be interviewing guests?

All three of these are proven podcast formats, but odds are only one is right for you.

Let’s talk about each one: Podcasting Solo If you are THE expert in your niche, and you know all there is to know (or can learn all there is to know) on your topic, and you can carry a show by yourself, then this could be the right format for you.

Comediennes are awesome at doing a full 20 to 60 minutes on their own, riffing off of this topic or that.

So are some commentators.

And so are many teachers.

But keep in mind, while you might have plenty to say for the first dozen or even hundred shows, there could come a time when you run out of things to talk about.

And you might burn out fairly fast, too, if this isn’t the right format for you.

Podcasting Co-hosts Do you have a partner you can team up with, so that you are both talking about half of the time? This way you can have witty banter in addition to your core topic.

Two to three people can work will for a discussion. More than three and you’ll confuse your listeners (remember, they can’t see you.)

Opposing opinions can work really well with this format. For example, if you have a political podcast, then having one host from the left and the other from the right can make for some fire-filled discussions.

Podcasting Interviews This is a great format because you don’t have to be the expert – you only need to know how to ask questions.

Invite friends and influencers in the industry to be your first guests. As you gain a following, you’ll be able to invite bigger names that bring their own audience while simultaneously building yours.

That’s right – inviting guests can mean you get more listeners because of your guests’ cache with their own audience. They may even send out a message via email or social media, letting everyone know to check out their interview on your podcast.

Now that you’ve chosen between going solo, having a co-host or doing interviews, here’s something else to consider: Do you limit each episode to one topic?

Or do you have segments in each show?

If you think of traditional TV news, they have local news, national news, local weather, local sports and national sports.

In the same way, a business podcast might have one segment on the news as it relates to the topic, a piece where the host gives a “how-to” method or an opinion on something trending, and an interview with a guest.

Step 3: Recording and Producing Your Podcast Tools you might want to have: • Skype, to make calls • Ecamm Movie Tools Call Recorder, connects to Skype and records the conversation. Records a separate audio track for each speaker, making it easier to improve the audio afterwards.

• A professional microphone • Headphones, which enable to you hear your interviewee without having your mic pick up their voice, causing an echo • A quiet room to record the interview • AudioBlocks.com, to find music for your podcast (if applicable)

How To Start a Podcast (part two) next MWM

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MWM Business HELP

MWM 23

How to Turn Your Book Into 13 Different Income Streams A lot of authors consider their book to be their business card.

For example, when they go to a conference, they hand out their book in place of a business card.

And certainly, a book is far more impressive than a card.

After all, what do we do with business cards a few weeks (or days) after we get them?

We look at it, try to recall where we got it or why we have it, and then throw it out.

With a book, people are likely to feel warm and fuzzy when you hand it to them (“Oh wow, a free book!”) but then they get home, throw it on a pile of unread books and forget about it.

Yes, that’s right. Maybe using your book as your calling card isn’t your best option.

If they click your ‘bounty link’ that leads them to sign up for the free 30 day trial, and if they stay an Audible subscriber for 61 days, you will make $75.

“But wait, I don’t hand mine out, I sell them on Amazon.”

This is a better alternative for a couple of reasons.

First, you are making some sort of profit on each sale.

That’s right. Maybe your audiobook sells for $20, but you will be paid $75 because they continued on as an Audible subscriber.

Second, inside the book you are asking the reader to join your list (you are doing this, right??)

And third, having a book on Amazon gives you a slightly higher dose of credibility than simply keeping a box of them in your garage. This is especially true if you have lots of good reviews for your book.

But still, there are better options for what to do with YOUR book.

And don’t forget to make an offer on your audio book to get people onto your list. For example, “If you enjoyed this book, head over to URL.com/free to get another audio book (or video, or whatever) for free.”

One caveat: If you haven’t yet written a book, you might want to consider it, especially once you’ve learned the techniques for monetizing a book that I’m about to share with you. #1: Audio Books. Right now, audio is the fastest growing publishing platform on earth, because everyone has a cell phone with them nearly all day long, and they can listen to your book on their phone.

People can listen to your book while doing a variety of things, like running, cycling, doing the dishes or cleaning the house.

Audio books are being consumed at an unprecedented level.

And you can make a ton of money with audio books right now – here’s how: Have you ever seen the “Audible, Free 30 Day Trial?” Let’s say you send out an email to your list, or your post on social media, letting your readers know that you’ve just released your audio book.

Send them to a squeeze page to get their email address, or send them to the content, but hold back the second half of the content to get their email address. Test to see which method converts the best for you. #2: Ebooks. Amazon is the third largest search engine in the world (you can guess the other two – Google and Youtube.) People on Google are searching for free information. People on YouTube are hunting for ‘how to do’ something. And very important - people on Amazon are looking to spend money now.

Amazon will pay you 70% royalties for your book. If 70% doesn’t sound like a lot, keep in mind that traditional publishers pay 10-14%, max.

Convert your ebook into Mobi and ePub formats.

Mobi is for Amazon Kindle, and ePub allows you to be on iTunes, via iBooks, as well as Nook readers.

#3: Hardcover books. For the maximum boost to your credibility, and to appear as the ultimate authority, publish your book in hardcover.

If you place two books side by side - one softcover and one hardcover - the hardcover is simply more impressive. It looks more impressive, sounds more impressive if you thump it, feels more impressive and has an actual dust jacket. And yes, I know this might sound silly.

After all, the only difference is the format, softcover versus hardcover. But a hardcover is simply more impressive all around, so why fight it?

#5: Masterminds.

If you have a non-fiction book, there’s a good chance you can do a mastermind around your book. Create a private Facebook Group.

If your book has 12 chapters, do a 12 month deep dive into your book.

Schedule one 90 minute Zoom call per month, with three segments. The first segment is all about the first chapter in the book. The next 30 minutes is taking a hot seat with one of the members and how the material relates to what he’s doing right now.

Publishers give paperback deals to unproven authors because it’s easier and less risk for them.

The entire group coaches him. The last 30 minutes is when everyone in the group says what they will accomplish in the next 30 days.

If you do any speaking at all, or plan to, you must have a hardcover book. It will win you speaking gigs over other speakers who have no book, or even just a softcover. Crazy but true. Hardcovers influence and wow people, regardless of the contents.

Then you meet once, in person. Everyone comes to your city, and you can charge $1,000 for this, or even a lot more.

#4: Softcover books. After everything we just said about hardcovers, you might think we’re opposed to softcovers. Not at all. Many people want to purchase the lower cost version of your book and that’s fine.

Just remember when you’re using your book to get a speaking engagement, land a big client or otherwise impress someone, always go with hardcover.

Some people will just want to do the Facebook Group, and a subset of those will also want to meet in person.

Or you could make it mandatory that everyone does both. It’s up to you.

People are paying for access to you, as well as access to the other people in the group. This means that while you need to plan out what you’re doing and give tremendous value, it also means that it’s not just about you.

It’s about everyone in the group networking with each other, too. #6: Self-Study Online Programs. This can be priced low or high, and sold either for a one-time price or for a monthly subscription.

You can record everything on your cell phone or invest some money for a camera and lights.

Use your book as your outline, and go through it chapter by chapter, adding information not in the book, giving examples, handing out assignments to implement the information, and add anything else you want.

And just like your book, you create it once and you get paid for it over, and over again.

You can put your course on a site like Teachable if you don’t want to place it on your own site, making it even easier.

You can have a self-study course on almost anything. And if you add a community to your course, where students can interact with each other and you come on from time to time to answer questions, the value (and the corresponding price) increases.

#7: Live Coaching Programs. If you’re making an online course, why not do a live one and record it?

You can charge more for the live coaching program, and you can highlight your students’ progress in the course, too.

You don’t have to be an expert like Tony Robbins.

You can be the guide who tells people that you struggled, too, but you found a way to accomplish this thing that you are teaching.

Or you can even be in the struggling stage, where you are at an equal level with the reader, but you are reporting on the methods that are working for others. #8. Certification Program. Certify others to teach your program. Do you want to be well-known?

Allow other speakers, coaches and trainers to teach your content.

They pay you for all of your information, slides, handouts, knowledge and so forth, and then they are certified to go out and teach your course themselves.

It is still done under your name, and you are still selling your books and other products to these students.

Your trainers are bringing your name and information to people all over the world who you otherwise would never have reached in your lifetime.

And you can charge them a fee ($1,000, perhaps?) for each course that you have created. They can be certified to teach multiple courses. #9. Paid Masterclass. You can charge a small fee, like $97 or less, to teach your techniques live on a webinar. This works amazingly well if people want the information you have.

Be sure to give them lifetime access in case they can’t make it to the live version or want to watch it again. #10. Speaking Gigs.

You can do a talk based off of your book and get paid for it. Some authors are getting $15,000 per speech.

The better known your book is, or the better known you are, the more you can charge.

You can also make money doing free speaking gigs if you are allowed to promote your courses and products.

#11. Live in Person Seminars and Conferences. This is the old hotel room seminar, where you either charge people or talk for free and then sell your course.

Remember, when you give away free stuff, the people think, “Wow, if this is the free stuff, how good is the paid stuff?”

If you’re doing this alone, it’s a seminar. If you’re one of several speakers, then it’s a conference, but they work the same way. You get in front of people, give out great content, and upsell them to your paid versions. Or you charge a good price for the seminar or conference, and then include your course or product for that one price. #12. Consulting. As an author, if your topic is a good fit, you can get hired to consult with companies and entrepreneurs. You’ve probably seen an offer in the back of business books, made by the author, to do consulting. #13. Podcasting. Once you’ve built up a name and have a large following, you can make money podcasting without even promoting your own products.

How? By selling sponsorships. If you have a large, attentive audience, sponsors will line up to be featured on your podcast. And of course, getting your name out with the podcasts can also increase the sales of your own products as well.

For example, when you interview expert John Smith, and he tells his readers that he’s on your podcast, he is now sending you traffic and potentially new subscribers and customers. In addition, if you interview experts who have their own products to sell, you can act as their affiliate and give out your affiliate link on the show.

You can see why podcasting is a win-win-win all the way around.

And don’t forget, you can be the guest, too. You can go on someone else’s podcast and promote your book or course.

MWMWMM 26

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MWM Interview BILL A GLAZER Editor:

Hello, and welcome. Joining us for this session is a man whose been called one of the world's most celebrated marketing strategists by his peers. Bill Glazer excels in so many areas. He's a bestselling author of the Outrageous series of marketing books.

He's also co-written the Peak Performance series, he's a keynote speaker, and an award-winning business growth strategist.

Editor:

In this session, we're going to cover how Bill got started in online marketing, and how a chance meeting changed his life. Bill also tells us who impresses him the most these days, and why you're never too old to stop learning.

Editor:

So, Bill Glazer, welcome.

Bill Glazer:

Well, it's good to be with you.

Editor:

Well, let me start by asking, I suppose, the question you might get asked the most, Bill, which is how you got started in marketing?

Bill Glazer:

Oh, well listen, that's kind of an interesting question, but I get that question a lot.

Bill Glazer:

When I first got out of college, I went to work for my father, who ran a menswear business. Actually, I worked there for ... I hate to tell you this, about 20 years, with my father. Then, at that time, somebody asked me ... A good friend of mine who had a menswear business, he said to me ... I was in Baltimore, and my friend was in Philadelphia. He said to me, "We should come over and see this huge event that they're having there. You would probably enjoy being there." It was a place called Peter and Lloyd's event.

Bill Glazer:

I got on the phone and went over there. I sat there, and I was listening. It was a whole day, and it was all these presenters. At the very end, at the very end, they said, "By the way, it's five o'clock, and if you want to go to your car, that's fine, but we have another presenter, but you probably never heard of him before. If you go now to try to get your car, you'll have to wait a long time before you can get your car."

Interview

Bill Glazer:

So, he told everybody, "If you want to stay, we have this other presenter, he's a marketer, and you should listen to him." Of course, at that point, probably they start at 10,000 people there, and about 7000 of them went out to get their car. But I stayed, because I was in the menswear business, and I wanted to learn how to do marketing.

Bill Glazer:

There was this guy, Dan Kennedy was this presenter. I sat there, and at the end, Dan Kennedy was nice enough to offer me a product. The product was actually Magnetic Marketing and I bought it.

Which is also interesting, when I was with my friend who also had the menswear business in Philadelphia, he said to me, "Let's just buy one of them, and we'll save it together." I said to my friend, "Listen, I'm going to buy it myself, and as I'm going back, I'm going to go through everything that's in there," which is what I did. That's how I got started with Dan Kennedy.

Bill Glazer:

At that point, it was probably one of the best things that ever happened to me, because from there, in the next two years after that, the same event came to speak in Baltimore. At that point I actually called him, and I said, "Listen, you don't know me, my name is Bill Glazer. Two years ago, I bought your product, and now your back at Baltimore. I'd love to actually buy you dinner, because you've been so helpful to my business." He called me back, and he said to me, "Bill," he said to me, "listen, first of all, I can't do dinner with you because right after the event's over, I'm going to go back to where he's at. But, if you want to have lunch, we can have lunch." At that point, I had lunch with him.

The other thing that was funny about it was, I said to Dan Kennedy, "When I go there for lunch, I'm not going to bring over all the stuff that I'm doing now, because I don't want to bother you, but I'm using all your stuff that I learned from you." He said to me, and I'll never forget this, he said to me, "Bill, if you don't bring all your stuff with you, you're just stupid. Bring it with you."

We came there, we had lunch that day. He started looking at all of my stuff which basically I was doing everything I'd learned from him. He said to me, "Bill, can I keep some of this?" This is from Dan Kennedy. He said, "Can I keep some of it, so I can show it in the newsletter?" I said, "I'll be happy to do that. As a matter of fact, when I brought the product, you sent that letter to me, about your newsletter, and I started to buy that." Then he said to me at the end, "Listen, I have an idea of you." I said, "What's that?"

Bill Glazer:

He says, "Well, now that you're in the menswear business, and you're so good at it, you should create a business to teach other menswear businesses how to actually grow their business." I said to him, "I've never heard of this thing before." He said to me, "I have a lot of clients like that, that do it in different categories, that actually do that." He says, "I'll help you put it together." Also, he says to me, "At the end of it, once you put it together, in order to keep it stronger you should join my ..." At that time, it was called the Platinum Mastermind Group, which I said to him, right away, "How much does that cost?"

Bill Glazer:

He was telling me how much that was, it was a lot of money for me, at that time. I said to him, "Let me just think about it." Then, before we left for lunch, I said to him, "You know what? I'm going to do it."

So, I started to do that, and after a while ... I was with his Mastermind group for about four years. I called up Dan again, I said, "Dan, listen, I know you like a lot of things with different kinds of products, and things like that. There's one that happening in Baltimore, and I'd love it if you actually come to Baltimore, and we'll spend some time together."

And he did.

He flew over to Baltimore. At that point, at the end of it, he said to me, "Bill, you're doing so good, especially in my Mastermind group. I'm looking to sell my product, my own business. Would you be willing to buy my business?" I said to him, "My God! I didn't know, coming here, I was going to buy your business." He said to me, "Why don't you buy it, because you'll do really, really good at it." At the end of that call, I'd already bought his product, and we developed that product into a company called Glazer Kennedy Insider's Circle.

We owned that company, pretty much together for eight years. At the end of eight years, I sold that to a private equity company. Dan still stayed involved with that company. After it was called Glazer Kennedy, it became called GKIC. That business has done pretty well for many years. Although, the private equity pretty much hurt the business a lot, but that's another story for a different day.

Note from the editor: This is a bridged version of the full interview which is available to listen to separately.

To Listen to it Please CLICK HERE

Editor:

It's amazing story, Bill. It just goes to show that, when you got started and you stayed for that final presentation that actually, was the life changing moment. That was the thing that defined your course, from that moment onwards.

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MWM Q & A Niching Your Market Isn’t What You Think You might already know this, but just in case, we’re going to cover what a niche market is and what it’s not.

Some people are under the misconception that a niche market is a tiny market that almost no one is participating in.

Underwater basket weaving is a good example. There are no products in this niche (that we know of) and no competition. There’s also no market as far as we know.

Remember that competition means you’ve found a healthy market. If marketers are consistently spending money to reach a certain market, then there is money to be made.

Wikipedia says, “A niche market is the subset of the market on which a specific product is focusing; therefore, the market niche defines the specific product features aimed at satisfying specific market needs.”

Notice that it says the market defines the product features.

It’s not so much about finding the right products, as it is finding the hungry market that wants those products.

Let’s take diet as an example. Weight loss is always a popular topic, but a product geared towards every human on the planet who wants to lose weight isn’t focused. When you try to capture the entire market, you generally don’t capture any of it.

Instead, when you niche weight loss down to a specific demographic, such as new mothers or men over 40, your audience begins to pay attention.

Your product might not even be all that different from a generic weight loss product.

But when you’re speaking to a specific audience, that audience pays attention.

Imagine you just had a baby, and you want to lose the extra 20 pounds you gained during pregnancy.

Are you going to buy the weight loss program aimed at everyone and anyone?

Or the one that is speaking directly to new moms?

Or what if you’re a chiropractor and you want to buy a course on marketing your practice on the internet?

Do you buy the generic marketing course for all business owners?

Or the one geared specifically to chiropractors?

Today’s marketing is about establishing solid relationships by delivering awesome value to your niche.

You can build massive trust and credibility with the right niche audience, and along the way you can recommend products that fit their needs perfectly.

Do you see what we’re doing here? We’re choosing he audience FIRST, and then creating or choosing the products to fit that audience.

It’s never about you and the products YOU want to create. It’s about your audience and satisfying what they want.

There Are Only 4 Types of Products Every product falls into one of 4 categories, and here they are ranked by order of how easy they are to sell: 1: Relief of Pain.

This is always going to be the easiest thing to sell because people are willing to pay to relieve pain.

Think of the last time you had a toothache. I’m guessing you didn’t put off going to the dentist, and in fact you insisted on seeing your doctor the same day you called.

If someone wakes up to a flooded basement, they are on the phone searching for the plumber that can get there immediately.

And yes, this can also work with information products. Just think of the heart broken person who was just left by their spouse. How much would they pay to learn how to get their loved one back in their arms?

Any time you can convince your customer that your solution will relieve their pain, they will be eager to buy your product.

2: Solving a Problem.

This isn’t as urgent as pain relief, but it’s still highly effective for getting the sale.

If someone needs to make money and you can teach them how… or they have trouble getting dates, or need to lose weight, or they have no energy or can’t get a good job or… there are thousands of problems that need solving.

And often you’ll find there is also a pain element to problems.

For example, the man who wants to lose weight might be in pain because he fears his spouse will leave him for another, or because women don’t find him attractive and he’s lonely.

3: Giving Pleasure.

This is a huge category, and includes hobbies, sports, food, travel and a whole lot more.

People won’t do as much for pleasure as they will to relieve pain or solve a problem but take heart: The golf industry alone is a multibillion dollar business, and that’s just one hobby.

4: Preventing Problems.

Preventing problems is hardest of all to promote, because hardly anyone wants to pay today to prevent a problem tomorrow.

Logically it doesn’t make sense, but we’re dealing with human nature.

You’re not going to change people, so it’s best to understand what they are willing to pay for (pain relief, problem solving and pleasure) rather than trying to convince them otherwise.

How to Make $100,000 Online Selling Your Own Product Sometimes we just need to take a look at the math to realize that a $100,000 a year, or even a month, is entirely possible.

For example: Let’s say you create a $37 eBook. $37 x 2703 sold = $100,011 If you break that down per month, then 2703 divided by 12 months = 225 eBooks sold per month, which is less than 10 per day.

Can you sell 10 ebooks per day?

Let’s put it another way… are there 10 people in the world that you can help each day with your knowledge?

Now let’s say you create a $297 Audio Program $297 x 337 sold = $100,089.

If you break that down per month, then 337 divided by 12 months = 28 audio programs per month.

And that is less than 1 per day.

How do you make an audio program?

Record audio with your computer.

You might need to buy a quality mic or a headset with mic built in.

That will cost you maybe $50, give or take.

And you can use a free audio program like Audacity.

Whatever your topic is, divide it into sections and talk for 30 minutes on each section. 12 to 15 sections and you’ve got a $297 audio program.

If you want to put the audio on actual CDs, you can use a company like Disc Makers.

The reason for making CDs instead of just downloadable audio is because the perceived value on downloadable audio is cheaper.

An actual physical product that gets shipped to the customer has a higher perceived value. And a bonus for you is that refunds are reduced, because to get a refund they have to return the program.

Another option is to place the recordings on an inexpensive MP3 player and ship that to your customers. Be sure to include earbuds, too.

But wait… are you thinking you’re not ready to create a $297 audio program? Maybe you need to work up to it first?

Okay, let’s say you create a $47 Teleseminar instead. $47 x 2128 sold = $100,016

If you don’t know enough about your topic to make the program yourself, find an expert and either pay him to talk about the topics, or partner up and split the profits.

If you break that down per month, that’s 2128 divided 12 months = 177 people a month.

You just need to get 177 people on your teleseminar each month.

And guess what… you can record those teleseminars and sell them as another product, too.

For $97 a month (the cost of two paying customers) you can use Instant Teleseminar and set up 250 lines for the US and Canada.

But I can hear what you’re thinking right now…

“I can’t do this, I’m not an expert!”

That’s almost always the biggest hurdle for most people who are looking to create information products.

As long as you can solve someone else’s problem or pain, or give them the benefit they seek, or even help them with their passion, then you can create your own information products.

You don’t need to be the world class expert on a topic.

You’re not writing a thesis or giving a lecture at Harvard. You’re simply helping people to solve their problems and get what they want in life.

Do you remember what it was like to be in the shoes of someone who had the problem that you solved?

Pretty darn difficult and scary, wasn’t it?

Here’s what you might not know: It’s not that hard to be an expert.

Have you solved a major problem?

Have you done something – anything – that other people would like to accomplish, too?

But you got through it. You survived, and even thrived, and now you can help others, too.

And remember, if you really, truly don’t want to be the expert yourself, then you can always partner with someone else who plays the part of the expert.

They create the product (with your help) and you do the marketing. Because after all, you do know marketing.

In fact, you’re learning more and more about it each day.

And if you’re not already, one day soon you’ll be an expert at marketing, too, and then you can teach what you’ve learned to others.

How you divide the profits with your expert is up to you and the expert.

They have the knowledge to impart on your customers, but you’re the one who is making it all possible.

Don’t sell yourself short; you deserve just as much profit, if not more, than your expert.

In fact, you could start a business in which you help experts get their knowledge to the people who need it.

Imagine if you have not one $297 audio program, but 10 of them, or 50 of them, all making sales.

How long would it take you to make $100,000 then, even with the profits split between you and your experts?

Not long. But it all starts with the first product.

MWM 43

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MWM wants You to Know How To Get Million Dollar JV Partners How can you reach more people and thrive financially?

One of the all time greatest ways to build a big email list, getting your message out to millions and selling your products, programs and events, and getting recognized as an authority is by getting other people to endorse you and promote you.

That’s right – joint ventures and affiliate partnerships are the key to your online success.

Jeff Walker tells the story of how he got a JV Partner: It seems he was on the shuttle from the airport to the hotel where he was going to an online marketing conference. At the time, Jeff was working in the investment niche online, and he wasn’t well known yet in the IM niche.

The only other person on the shuttle was someone talking on his cell phone. This guy was upset that his website was down, and Jeff guessed he was probably going to the conference, too.

Jeff was an introvert and normally didn’t talk to strangers. But he said hi to this guy and they struck up a conversation.

The man on the cell phone?

Was Frank Kern.

Yes, THAT Frank Kern, although at the time he wasn’t well known yet, either.

Jeff says that Frank is responsible for millions of dollars of business sent Jeff’s way, and you can imagine that the opposite is true as well.

How do you find your million-dollar contacts?

Jeff recommends going to live events and meeting people. Have coffee with them, have lunch, talk about your kids or your last vacation or anything else.

Bond with fellow marketers in person and make friends with them.

It makes sense.

When someone contacts you cold and asks you to promote their product, how do you feel? Cold. You don’t know this person. You’re busy. You’ve already got enough on your plate and you don’t need some stranger asking you to send business their way.

But when a friend contacts you and asks if you might like to promote their product, how do you feel about it? Most likely you’re happy to do something for this person you know and like.

You say yes, of course you’ll promote for them.

It’s no different than your favorite neighbor asking to borrow a shovel. Of course, you’re going to lend it to them, without even thinking about it.

Just about every 7-figure marketer seems to agree that nothing beats meeting people in person to forge strong connections that eventually lead to affiliate promotions, joint ventures and partnerships.

When it’s time to ask them to promote, get clear on what you can offer them. What kind of commission you’ll pay, will you reciprocate with a mailing and so forth.

Then make it as easy as possible for them to promote you.

Give them the tools they need, such as swipe copy for their emails.

And in the email copy, you can write all the things about yourself and your product that you wish other people would write. Most of your JV partners will send it out just as you write it, making it seriously awesome for you that they are telling the world how great you and your product are.

2: If you don’t know where to find people like you, Google it.

But what if you can’t make it to a live event yet?

After all, it often costs an admission fee, an airline flight, a hotel stay and possibly a car rental to go to a live event.

Yes, that sounds obvious, yet I’m surprised by how many marketers don’t do it. Search for your keywords and look for others in your niche who might be a good fit.

Then there’s the time away from your job or business, as well as time away from your family.

You can also go to AllTop and find the top blogs in all general niches.

Not everyone has the luxury of being able to attend live events, and especially not several of them per year.

Or you can use keyword research tools to find potential JV partners.

How do you cultivate joint ventures in that case?

Here are 7 tips to help you make it happen: 1: Start by looking for people who are in alignment with you.

According to Max Simon of Green-Flower.com, the first step to find JV partners is to figure out who is alignment with you.

He says the greatest partners are just like you.

They have similar values, similar beliefs and they speak to a similar tribe.

Make a list of people within your circle of influence or your sphere of awareness, that you feel deeply aligned with, even if you don’t know them yet.

Have as many conversations with them as you can.

You’ll quickly realize they’re not gurus or gods, they’re simply people trying to do the best that they can. Talk to them about what they’re doing and what they have going on in their business.

Share with them what you’re doing, too.

You’re building a relationship. The key here is to think relationship first, potential business partnership second.

There are many research tools that let you track down and collect lists of whatever keyword related information you need.

For example, if you need JV partners in the weight loss niche, instead of manually searching, you simply type in a keyword and let the software populate the list for you.

Some software can even identify the contact details right away. GroupHigh and PixLee are both software services that do this, and each offer a free trial.

3: Post for JV Partners.

It doesn’t hurt to let your list know you’re looking for partners, as well as your contacts on social media.

Contact friends and colleagues. Let your customers know you’re looking for partners and talk to your mentors.

Basically, you want to tell everyone you’re looking for JV partners.

You might even post in internet marketing forums such as WarriorForum and DigitalPoint Forum.

Just post your proposal, give your contact details and you might get a message from someone who is interested.

4: Join Telesummits and Giveaway Events.

If you’re participating in a telesummit or giveaway event as a contributor, then reach out to other contributors and get to know them.

If you’re not a contributor, connect with the people who organize these events and let them know you want to support their event. Provide a bonus product, do an interview, or even just promoting the event can get you on the inside and meeting everyone else.

5: Be Professional.

We’ve already covered the fact that the best time to look for JV partners is long before you need them.

But what if you’re about to launch and you need partners NOW? There’s no harm in asking, as long as you are always professional about it.

Be straight to the point and be persuasive but not pushy.

Your subject line should clearly state the intention of your email.

Write a short introduction of who you are and the venture you’re proposing. (read that again – “SHORT introduction”).

Highlight the benefits of the proposed partnership, but don’t brag or exaggerate. Be clear on the responsibilities of becoming your partner. Some folks grasp the ‘money’ part long before the ‘work’ part.

6: Watch your competitors.

Watch to see who their affiliates and JV partners are and consider approaching those people to be your own affiliates and JV partners.

And as long as there isn’t a conflict of interest, you might also enlist your competitors as well.

For example, if you’ve got a course on how to drive traffic and John launched a traffic course a few weeks or months ago, there is an excellent chance a good number of John’s customers will buy your course, too, if John endorses it.

7: Don’t JV with the Following: Most marketers are only concerned with whether or not a JV partner can bring the traffic.

But numbers don’t tell the whole story. If someone has a big list but they burn that list, don’t treat their readers right or generally have a bad reputation, then just say no.

Here are a few things to look for: Reputation – these folks are going to be associated with YOUR brand, and that will STICK. If they’re known for putting out lousy products in the name of making a quick buck, then they’re not someone who you want associated with your brand.

Conflict of interest – if you’re selling products, this might not come up. But if you’re selling software or services, this can be a deal killer. Let’s say you’re selling autoresponder software as a service – doing a joint venture with AWeber or GetResponse doesn’t make sense. But collaborating with someone in a complimentary business – such as an online marketing coach - does.

Brand Alignment – if part of your brand is to talk nasty about progressives and the poor while denying climate change (I know at least one copywriter/marketer who has built his brand doing this) then don’t align yourself with a liberal organization that believes in helping people, saving the environment and stopping global warming. Your tribe won’t understand what you’re doing and it’s damaging for both brands.

Kindness – watch the person you are considering as a JV partner. Are they nice all the time? Or only when they want something? When the pressure is on, how do they comport themselves? Can you trust them?

If any part of your gut is telling you to not partner, then simply don’t do it.

Always keep the big picture in mind, and above all else keep your reputation sterling. Extra sales today at the expense of your long-term reputation is never worth it.

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Make Money With Your Blogs

This Month’s Marketing CLINIC

MWM 56

How to Setup a 52 Week Membership Site in 7 Days Membership sites are AWESOME because you make a sale once and get paid over, and over again.

But… Membership sites suck because you have to create a never-ending stream of content.

It’s kind of like being chained to your content stove, cooking up new and exciting dishes every week without duplication, forever.

Can you really create 3 years, 5 years or 10 years’ worth of fresh content? And for that matter, do you really want to create that much content in the first place?

There’s an easier way, one in which you can set up your entire membership site in just 7 days if you put in the effort.

Day 1: Realize you’re going to make a finite membership site of one year.

This means you only need 52 weeks of content, versus, say, 520 weeks of content for a 10-year site.

If you prefer, you can even use an autoresponder to send the content, rather than building an actual membership site.

Because there is an end to the membership, people tend to stay members longer – often for the entire year. With conventional membership sites, people tend to drop out faster. This means you’ll make more money up front.

You’re not going to create the actual content yourself. Instead, you’re going to use PLR content. If possible, buy one big package of PLR so that you have enough content for all the lessons, and the lessons stay consistent.

Today you’ll choose your topic and shop for PLR. The types of PLR you find might even dictate your topic to some degree. You’re looking for a large amount of QUALITY stuff, not junk.

Day 2: You now have your PLR content and a good idea of how long your course will run.

Today you’re going to break your content up into the appropriate number of lessons, placing those lessons in the correct order.

What if you find the perfect content, but there’s only enough for a shorter period of time? It’s okay to adjust the length of your membership accordingly.

The size of lessons should be consistent, if possible.

Maybe it’s a 16-week course on how to write sales letters, a 6-month course on how to drive traffic using social media, or a 9 month course to help people lose the weight and keep it off forever.

If you have a really big lesson, you can often simply break it into two (part 1 and part 2), as well as combining a couple of small things into one lesson.

Each lesson should build on the previous lessons and lead to future lessons.

Without this continuity and clarity, people will get confused and leave the membership early.

Once you’ve got the lessons in order, check one more time to make sure it all makes sense.

Day 3: Create bonuses. You can create these out of the PLR you already have or purchase additional PLR. These might be reports, checklists, worksheets, videos or anything else that compliments and improves upon the course itself.

Plan to send out a free valuable bonus at least once a month to improve member retention.

Day 4: Write your own introduction and conclusion for each lesson.

The introductions should whet your member’s appetite for the content to follow.

The conclusions should get them anticipating what’s to come in the next lesson.

For example: “Watch for next week’s lesson, where I’ll finally reveal the simplest and fastest way in the world to lose those final 10 pounds and look like you’re ready to win a bodybuilding contest.”

As you’re going through the material, change the chapter titles as needed.

Add in subheads throughout the material to break it up and make it easier to read.

If you choose, you can tweak the material to add your own voice and use your own writing style.

You can also add in your own examples, tips and stories if you like.

Consider adding pictures and graphics to make it even more interesting and valuable.

Proofread everything, even the content you don’t change.

Day 5: There are two things to do today, one of which is easy, and one might take more time, depending on your experience.

First, create the emails that you will send each week with the latest membership installment. This can be as easy as copying and pasting the lesson’s introduction into the email, along with the link to the membership site or to directly download the issue.

Second, write your sales letter. It doesn’t have to be long, but it does have to capture their interest, overcome their objections and answer their questions. If you’ve never written sales copy before, you might consider hiring someone to do this for you.

Shortcut: If you chose a PLR product that includes sales copy, you might be able to use that sales letter with just a few tweaks.

Day 6: Choose backend offers to increase your income. These are offers related to your membership’s subject matter.

You can insert these offers…

• Within the emails you’re going to send via autoresponder announcing each new lesson • Solo emails sent out between lessons • Inside the pdf lessons as full page ads • Inside the pdf lessons inside the content • Inside the membership site itself, if you have one.

Ensure your backend offers are highly related to the content of your membership site, and that they are high quality and truly useful to your subscribers.

To make these offers convert even better, offer “member only” discounts and time-sensitive offers.

You definitely want to sell these offers, but you don’t want to appear pushy. Your members have already demonstrated they trust you by subscribing to your site.

Recommending products to them is a natural extension of this mentor/mentee relationship you’ve established, so don’t be afraid to enthusiastically promote products that will truly help your members achieve their goals.

Day 7: Set everything up.

Depending on what you have in place already, this might take longer than a day. For example, if you don’t have a website yet, or you don’t have an autoresponder, then there’s going to be a learning curve as you discover how these things work.

Things to do: 1. Save your lessons as PDFs. 2. If you haven’t already, do market research to determine how much to charge for your monthly membership.

3. Get a domain name and web hosting. Try to choose a catchy name that matches your content.

4. Choose a payment processor for recurring billing, such as Paypal or ClickBank.

5. Set up your sales page.

6. Upload your PDF’s to your website.

7. Upload your weekly emails to your autoresponder.

If you take one day at a time, you can do this. Of course, if all of this is new to you, it might take you longer than 7 days, but that’s okay.

Just set a deadline for yourself and then be sure you’re making progress each and every day to reach that goal.

And keep your eyes on the prize. Once you have this membership site set up and ready to go, you and your affiliates can sell it for a long time to come, reaping the residual income for years.

MWM 57 MWM 58

MWM Story MWMBack FLASHBACK STORY You’re Dying But …

You Will Live Forever The other day I get this piece of advice from a YouTuber.

He says to subtract your age from 90.

Multiply that number by 365.

That’s approximately how many days you have left before you die forever.

Yes, forever.

Even if you come back in some form (Reincarnation? Heaven?) the current you here on earth will still be lost forever.

Mark Twain said he wasn’t afraid of dying because before he was born, he was dead for millions of years.

Good point.

But if you want to get stuff done, you better get busy, because every day you have one less day to put stuff off.

His advice: Time is short, so get busy.

But what if you flop this advice on its head? What happens then?

Today I received a different piece of advice in my inbox that did just that.

It’s from James Altucher, and he says to, “Live life as if you are NEVER going to die. Ever.”

Which sounded really stupid until I thought about it.

If you think you’re going to live forever, then you better get busy making some money because it costs money to live. So, stop watching TV because you DO have all the time in the world.

Thinking this way still provides motivation, but I notice there is less stress involved, which makes me more productive. hen you’re with someone, be as patient as if you will live forever. You’re immortal. They’re not. So be interested in them and LISTEN to them.

Imagine how much more people will like you if they feel that you are really, truly listening to them. I mean everybody – your family, your friends, your affiliates, your customers and your plumber.

You’re going to live forever, so listen to people tell you their stories so that you can LEARN. Imagine how much more patience, empathy and kindness you will have for everyone – especially yourself – when you know you’re immortal.

And whatever you want to do, get better at it each day.

Just a little bit.

And one day you will be the best.

You’ve got time.

So much time, that you better get busy and make your immortal future as bright as possible.

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