This Magic Eight Ball of Online Marketing If the answer was positive, it might say any of these following… • It is certain • It is decidedly so • Without a doubt • Yes – definitely • You may rely on it • As I see it, yes • Most likely • Outlook good • Yes • Signs point to yes Sometimes the Magic Eight Ball gave a neutral answer, in which case it might say… • • • • •
Reply hazy, try again Ask again later Better not tell you now Cannot predict now Concentrate and ask again.
I was always frustrated and annoyed when any of those answers popped up in the window. Worse still was when I was hoping for a positive answer and instead got one of these… •
Don’t count on it
•
My reply is no
•
My sources say no
•
Outlook not so good
•
Very doubtful
“But that was just a toy and the answers were random. What’s that got to do with online marketing?” Good question. Notice something about these answers… 10 of them are positive, 5 are neutral and 5 are negative. When you know these numbers, you can word your question in such a way that you increase your odds of getting the answer you want.
