MWM ask the expert
MWM 18
Case Study: How to Make People Pay You For The Privilege of Promoting You You need a new roof on your house. What do you do? You ask your friend who she hired put the roof on her house last year. This is a shortcut nearly all of us take in life, using the recommendation of other people instead of doing our own due diligence and research. After all, your friend probably didn’t do any research, didn’t get several different bids, didn’t check on all the references of each company and so forth. Your friend probably did exactly what you’re doing by asking someone who they recommended. Word of mouth is powerful. When someone comes to me asking for help or coaching, the first thing I ask is how they initially heard about me. Almost always it’s from another marketer. “I heard Marketer X mention you on a call.” “I read your ABC report because Marketer Y was selling it.” “Marketer Z recommended your products and here I am.” These folks find me the same way I find someone to put a new roof on my house. Now here’s the trick and it’s a beauty: This guy I know – we’ll call him Ralph - is quasi famous in the marketing realm these days. But back when he wasn’t as well known, he decided to white label much of his content. We’re talking about maybe 50 reports, some videos, a couple of ebooks, several courses and so forth. It was a ton of stuff. He held back his best and more recent products and content for his own use, but everything else was up for grabs with white label licenses. This means other marketers paid him for the right to sell his stuff, but there was a catch: Marketers who bought the white label rights could not change his stuff in any way. They had to leave Ralph’s name and URL on everything they sold.
