MWM Business HELP
MWM 22
Case Study - $7000/mo Giving Free Consultations Can you give away something for free and then make $7000 a month without selling anything? Sounds crazy, I know. But that’s exactly what this guy is doing, and here’s how it all started. Bob (not his real name) wanted to enter online marketing but he knew next to nothing about how to get started. Like many new marketers, he bought a few products, devoured them, and then bought into a high-end group coaching program. The gist of the program was teaching him exactly how to do a major 6 or 7 figure launch. Bob learned a ton about launching a product, but he also learned that he had no interest in doing it himself. Yet he’d paid $4000 for the course… how was he going to make his money back? He didn’t have a clue, but he did know that he wanted to build a list, and that’s what he started doing. And since he knew something about product launches, that’s what his list was all about. Bob was selling products to his list and knew that if he wanted to make a lot of sales promoting a launch, he’d have to offer his own bonus. What was the most valuable, personal thing Bob could offer? He decided to do a personal one-on-one consultation on launching a product. Lo and behold Bob made sales and booked the free consultations with his customers. And his customers said something interesting to Bob… “You know so much about this, how did you learn how to do product launches?” The first time this happened Bob simply explained that he took an expensive coaching program and it taught him everything he knew. But the second time one of his customers asked him how he knew so much, Bob got an idea. He called the coaching center where he took his class. They have their own call center to sell the coaching, and Bob talked to the guy who ran it. ‘Could he get a 50% commission for referring students to the coaching?’ Yes, he could!
