New Product SHOPZPRESSO MEGA STORE New Product SHOPZPRESSO MEGA STORE
Issue #105
November 2020
MWM Marketing
CLINIC
7 Dangers of Selling Products on Amazon MWM Success Guide Drink a Beer, Make a Sale Making Web Money
MARKETING INTERVIEWS
Kevin Fahey
How One Little Notebook Can Double Your Income
MWM Ask the Expert
5 Reasons Why Your Site isn’t Ranking in Google
MWM Business HELP - How to NEVER Feel Slimy When Selling
3 Step Profits: Watch News – Deploy Report - Make Money
Learn How People Are Making Web Money Online Today
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MWM contents
MWM 4 [ NOVEMBER 2020 ]
6 MWM Editor’s Letter November 2020 7 MWM Inbox 8 In The NEWS 9 MWM New Product Feature FREE Affiliate Funnel Offer 12 MWM Success Guide – Drink a Beer, Make a Sale 14 How One Little Notebook Can Double Your Income 15 Dynamic Digital Software Store Want A FREE Website?
9
FREE Affiliate Funnel Offer
16 Subscribe For FREE 17 MWM Ask The Expert: 5 Reasons Your Site isn’t Ranking in Google 19 Covert PinPress 20 Membership Authority Sites 21 Business HELP – How to NEVER Feel Slimy When Selling 23 Renovating Your Lousy Out-of-Date 404 Error Pages 24 Introducing 6FigZ - New Product 25 Insanity Defined 26 So You DON’T Want Me To Read Your Page?? 27 Master Resell Rights Membership Site 29 SHOPZPRESSO MEGA STORE 31 How To Launch a Digital Product 33 How to Lose a Customer Forever
24
Introducing 6FigZ
MWM contents
MWM 5 [ NOVEMBER 2020 ]
Features … 36 MWM Interview Kevin Fahey
ntents
39 The Functional Strength Guide 41
MWM Q&A: 9 Stats to Remind You Why Content Marketing WORKS
42 An Underhanded But Highly Profitable Method
43 Covert VIDEO Press 45 Internet Marketing Made Easy 47 FLAT Graphics BlackBox 3.0
59 New Product KETO Power Boost
48 Massive Traffic Blueprint 50 MWM wants You to Know – The Only 3 Reasons People Won’t Buy from You 53 Unlock My Secret Traffic Methods 54 My Blog Profits Coaching 55 The VENUS Factor 56
This Month’s Marketing CLINIC 7 Dangers of Selling Products on Amazon
58 3 Step Profits: Watch News - Deploy Report Make Money
59 New Product KETO Power Boost 60 YouTube Ads Made Easy
35 KEVIN FAHEY MWM INTERVIEW
Are you trying to keep track of the latest Covid-19 Corona Virus News ? WE have ALL the INFO in one place for you
Corona Virus News
MWM editors letter Welcome to the NOVEMBER 2020 Issue of our monthly “Making Web Money” Online Digital Marketing magazine where every month we show you how real people, just like you, are making web money – online.
This month we have MORE great articles and personal success insights, interviews, plus some ONLINE opportunities for you. - How One Little Notebook Can Double Your Income - MWM Series on Business Help - How to NEVER Feel Slimy When Selling - Unlock My Secret Traffic Methods - MWM Interview – Kevin Fahey - Renovating Your Lousy Out-of-Date 404 Error Pages - Insanity Defined!!!!!!!!! - New Product - Introducing 6FigZ - FREE Affiliate Funnel Offer - So You DON’T Want Me To Read Your Page?? - MWM Wants You to Know – The Only 3 Reasons People Won’t Buy from You - How to Lose a Customer Forever - New Product SHOPZPRESSO MEGA STORE - An Underhanded But Highly Profitable Method - 3 Step Profits: Watch News - Deploy Report - Make Money
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-This Month’s Marketing CLINIC: 7 Dangers of Selling Products on Amazon - MWM Success Guide - Drink a Beer, Make a Sale - MWM Ask the Expert - 5 Reasons Why Your Site isn’t Ranking in Google - MWM Q&A: 9 Stats to Remind You Why Content Marketing WORKS I hope you enjoy this month's magazine. Thank you – Check out our 104 Great Back Issues of Making Web Money!
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MakingWebMoney.com Subscription enquires: www.MakingWebMoney.com Order the printed edition: www.issuu.com Advertising enquires: www.MakingWebMoney.com
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All rights reserved. Reprinted with permission. No part of this publication may be reproduced, translated or converted into machine-readable form or language without the written consent of the publisher. Articles express the opinions of the authors and are not necessarily those of the publisher Making Web Money Online Marketing Magazine Editor Harry Crowder
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QUOTABLE.. “90% trust peers on social networks (even strangers); only 15–18% trust brands.” Danny Brown, Award-Winning Marketer and Author
Will Google Chrome’s new ‘fast pages’ QUOTABLE.. rank higher in search?
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“Every email is a customer survey of your target market, b Google is taking important page ranking factors into consideration fastwhat pages.resonates best with them.” testingwhen theylabeling vote on
In the past decade, Google has announced a variety of search ranking factors, including website security and accessibility, – others. Kath Pay, Founder and Senior Consultant at Holisti page speed, mobile friendliness, and domain authority, among
Email Marketing
According to this article on Chromium Blog, with the roll out of the Chrome 85 beta comes a “fast page” label for specific pages that meet or exceed all metrics thresholds included in Google’s Core Web Vitals program. This appears to prove once more that there will always be something new to consider when getting your pages ranked. https://blog.chromium.org/2020/08/highlighting-great-user-experiences-on.html
Facebook Users Can Broadcast Their Messenger Rooms via Facebook Live With more people wanting to connect via video during the COVID pandemic, Facebook is now enabling users to broadcast their Messenger Room via Facebook Live. Facebook Live is a feature that allows users to broadcast real-time video on the social media platform. Now, Facebook has connected its popular Messenger Rooms feature with Facebook Live to offer new functionality to users. Messenger Rooms is a video chat room where users and 49 of their friends can chat. While there is a limit to the number of people, there is no limit to how long you can chat — and you don’t even need to have a Facebook account to join. Facebook has taken both Messenger Rooms and Facebook Live and brought them together — announcing recently that you can now broadcast live your Messenger Rooms. This now allows you to expand your audience and get more of your content out there and have an even bigger group discussion. https://www.impactbnd.com/blog/facebook-users-to-broadcast-theirmessenger-rooms-via-facebook-live
MWM New Product
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MWM 10
Snapchat Announces Brand Profiles "Brand Profiles offer a permanent home for brands on Snapchat, [bringing] various brand experiences for Snapchatters together into a single home on our service. With 229 million Snapchatters using the app daily, this real estate for our partners is especially important in a world where our millennial and Gen Z audiences can be hard to reach and build deep, authentic relationships with on many platforms." https://forbusiness.snapchat.com/blog/introducing-brandprofiles
Instagram Shop launches with Facebook Pay to US customers Instagram announced the launch of Instagram Shop in the US, a new ecommerce hub that lets merchants sell products and take payments via Facebook Pay. A new Shop tab will also appear in the navigation tab this year. https://about.instagram.com/blog/announcements/instagram-shop-discoverand-buy-products-you-love-all-in-one-place/
Instagram Reels will rollout to US users Mark Zuckerberg will launch Instagram Reels, Facebook's answer to TikTok, in the United States and more than 50 other countries in a matter of weeks. The global launch comes as TikTok is facing scrutiny from Washington. https://www.nbcnews.com/tech/tech-news/facebook-readies-global-launchits-tiktok-competitor-n1234013
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MWM success guide Drink a Beer, Make a Sale You need an electrician. You search online and find more electricians than you know what to do with. They all have great ads and they all say they are the best, the fastest, the cheapest and the highest quality. Cripes. If you choose the wrong one, it could cost you a fortune and then they still might not get things right. It’s too much, so you put the decision off and you go to the pub to have a beer. There you run into a friend and you have a drink together. You tell him about your electric woes and he says not to worry, he knows exactly the man you need. He introduces you to a friend of his, and says, “This guy does all my electrical work, been in the business for 20 years and knows his stuff. Plus, his rates are reasonable and he gets the job done fast.” Your problems are over. You’ve got your electrician and in days the problem is sorted and you’re happy. What’s the difference between all those ads online and your friend’s personal recommendation? The difference is your friend presold you on the idea of using this person. You saw this electrician’s ad online along with all the others, but you didn’t call him. Only when your friend made the recommendation did you use his services. But there’s a hidden reason here as well, and it’s an important one: By going with your friend’s recommendation, you are no longer responsible if things go badly. If the job turns out great at a good price, it’s because you’re smart about who you hire. But if the job turns out poorly, it’s your friend’s fault for recommending this guy. How can we use this tactic online? By preselling anything you recommend. Buy the program or software and use it yourself. If you love it, recommend it. If you don’t, then don’t recommend it. Your job as an online marketer and especially as an affiliate marketer is to presell, recommend, introduce and advise. Have that beer with your prospects and tell them why this product or software is exactly the one they should buy, just like your friend told you why to hire that particular electrician.
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Instead of sending traffic straight to sales pages, put up a presell page where you tell why YOU love the product. Instead of sending your list a one paragraph email telling them to grab a product, send them an honest list of reasons why you’re recommending this product. You take the responsibility for the decision this way. And as long as you only offer products that are truly excellent, you will make far more sales than simply slapping up an affiliate link and shouting at your visitors to go read the sales page. Bonus: Here’s how to kick this up a notch and become the only person your customers buy from. This takes guts, but it can be super lucrative if you do it right. Make a personal guarantee on everything you recommend. If the product isn’t everything you say it is, and if for any reason they don’t get their money back from the original seller, you’ll refund them. Yeah, it sounds scary. But if you’re only recommending great products that YOU believe in, and if your guarantee period is the same length as the guarantee on the product, you will almost NEVER have to pay out on this. But it will set you apart from every other affiliate marketer in your niche because it shows you 100% stand behind your recommendations. And it’s a great way to build trust and loyalty with your customers.
How One Little Notebook Can Double Your Income Anytime and every time you do anything in your business, write it down. Found a new resource? A new shortcut? A new market? Had a brilliant idea? Or even a crazy idea? Write it all down. If you try something and it works, write it down. If it didn’t work, write that down, too. It doesn’t matter what your niche is. The point is to keep track of everything you do in your business. Then when something pays off big, you have three options: 1: Follow the steps in your notebook to duplicate your success over and over again. 2: Hire an outsourcer to follow the steps to duplicate your success for you while you focus on building even more income streams. 3: Use your notes to create teachings (books, courses, membership sites, etc.) to duplicate your success. This is an entirely new income stream to go with the other income you’re making. If you’re teaching others how to duplicate your success, be sure to also tell them what didn’t work so they can learn from your mistakes instead of making their own. Do you already have a solid method that’s working for you, but you didn’t take notes? You can still go back and do some investigation to recreate what you did that’s working so well. Your payment processor records your income. Cross check that with emails you’ve sent out and campaigns you’ve run to see what worked best. Check the Wayback Machine to find out what copy you were using on which site on any particular date. Check your Clickbank, JVZoo and other accounts to see when things were working really well and investigate to find out what you were doing. It’s like being your own Big Brother, only this way you get to profit yet again by duplicating your successes and teaching others to do the same.
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MWM ask the expert
MWM 17
5 Reasons Why Your Site isn’t Ranking in Google Sometimes even small changes can make a big difference in getting traffic through the SERPS.
1: Your content doesn’t connect with visitors Buyers want to be heard, understood and helped. Most of all, they need to feel they can trust the content on your website or they will leave. If your content is nothing but, “We are the BEST! Buy from US!” Then why would anyone trust it? If the end goal of your site is to make sales, start by writing about these topics in an informative, helpful, non-salesly manner: Pricing and comparisons – be the source that gives them the prices and specs on not only your product, but your competitors, too, and you might just keep them from leaving your site to make their decision. Their problems – your product is the solution to their problem, right? Let them know that their unusually high-water bill can be solved with your free plumbing and leak detection inspection. Your problems – your product is not a one-size fits all. Let them know this and you’ll build instant trust. For example, if you install wooden fencing, let them know when wood is not the best solution and chain link is better. ‘Best of’ lists – write articles that show the best of products in your category, the best services, the best whatever is relevant. When people are ready to buy they often search for, “Best plumbers in Cincinnati”. If you can get them on your site, you have a good chance of making the sale. You can also write about the best practices, best new methods, best examples, etc. Reviews and case studies – before people make a purchase, they want to know that others have had success with your solution. Give them the reviews and case studies that ease their worries and build trust.
2: Your content isn’t targeting the right keywords Search engines need to know what questions you are trying to answer with your content. Start with keyword research and identify the keywords that will drive actual results for your business and not just general traffic. Find out how prospects talk about your product or service, and then create content that uses the keywords naturally. For example, your customers might be searching for, “Best chiropractor Tampa Florida”. You might write an article e titled, “The 5 Best Chiropractors in Tampa, Florida.”
3: Your site speed is too slooooow Typical mobile sites take 5 or 6 seconds to load. But typical mobile users will only wait 3 seconds. Houston, we have a problem with these numbers. Google looks at your engagement numbers. And if people aren’t sticking around long enough for your site to load, those bounces are going to hurt your rankings.
4: You don’t publish often enough For best results, publish at least 2 or 3 new pieces of content each week. This will please both the search engines and your prospects. Have you ever visited a site that hasn’t published anything new in six months? Did you wonder if they were still in business or able to take care of your needs? Publish keyword targeted, relevant content on a regular basis.
5: You’re not optimizing older posts If you’ve got content that you published years ago that isn’t ranking, it’s time to update that content. Find the articles with high bounce rates as well as the ones ranking on page 2 or 3 of Google. Also look for articles that receive a significant number of impressions in search engines but not a lot of clicks through to your site. Update those articles by removing anything that is out of date and adding anything that is new and relevant. Make sure each article is targeted to a specific keyword and formatted in an easy to read style. Update the title and meta description to better align with what searchers are looking for. Don’t change the publish date unless you update a significant portion of the content. Remember that any content that is outdated, inaccurate or missing information needs to be updated as soon as possible.
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MWM Business HELP How to NEVER Feel Slimy When Selling On or off the internet, you are always selling something to someone. Maybe you’re selling your parents on why they should pay for your college. Or you’re selling your spouse on why they should let you take that trip with your friends. Or you’re selling your boss on what a great employee you are, and how you should get a BIG raise starting NOW. We even sell little things, like getting our kids to go to bed, getting the newspaper carrier to deliver our paper where the sprinklers won’t get it wet, and selling the new cashier on bagging our cans at the bottom of the bag instead of on top of the bread. “But these types of selling are different,” we tell ourselves. This isn’t selling someone on something they don’t need or want (it might be) This isn’t taking advantage of someone (depends on the point of view) or ripping them off (I hope not)... We’ve learned to equate day to day selling of our friends and relatives on agreeing to our point of view or requests as something other than selling. And we’ve also been conditioned to think that OTHER kind of selling – the one where you take money in exchange for something – is sleezy, slimy and something no good person should ever do to someone else. You and I know people don’t like to be sold but they love to buy. And people are afraid – really afraid – of being taken advantage of by a scam. Yet our job as online marketers is to SELL something. Maybe we’re selling ideas, products, services or whatever. But we are most definitely selling. Even if all you do is blog, you are still selling your visitors on reading your stuff and your advertisers on buying ads from you. Even social media mavens without a business are selling others on ‘liking’ their posts so they can get the momentary thrill of feeling, “They Like Me!”
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How are we supposed to go against years – decades – of being brainwashed to think there is something painfully sleezy about selling? How do we get up in the morning EAGER to sell something to someone? The answer is so simple, and yet so profound, that I’m going to bet you already heard it but forgot it… Never, ever, ever sell anything you don’t believe in, aren’t excited about or goes against your moral compass. And never, ever make claims that aren’t 100% authentically true. When you create a product or service with the intention of helping people, you will never feel bad about selling what you have. You will be able to speak of the value and importance of your product without an ounce of shame. When you are being totally true to your goal of helping others, it will never even occur to you that you are somehow being a pushy salesperson. Rather, you’ll be able to passionately talk and write about how great your product or service truly is. In fact – and here’s the amazing part – if you do this right, you won’t even feel like you are selling at all. And this gets even better. Remember when we said that people hate to be sold to, but they love to buy? When you’re passionately honest about helping others with your product or service, the person being sold to won’t feel like they’re being sold to. That’s because when you’re offering them the thing they want – or more specifically, the benefit they seek – they’re not being sold. Instead, they’re BUYING. Everyone thinks that advertising doesn’t work on them. “I don’t fall for that malarkey,” they’ll say. But in reality, when someone responds to advertising, they’re not making the connection that they’re being sold to. They were LOOKING for that thing (that benefit) and then they make a rational, educated decision to buy it after reading or hearing about the benefits and features. So the simplest way to not feel like a slimeball sales person is to only sell things you believe in to people who actually WANT what you’re selling. Don’t sell hamburgers to vegans. And don’t sell hamburgers if you are a vegan. If you’re a vegan, then offer the best vegan burgers possible to vegans, and you will never feel like you are selling a day in your life.
Renovating Your Lousy Out-of-Date 404 Error Pages A 404 Error Page is what a visitor sees (or should see) when they land on a page that is no longer there. Some links go bad over time because products get removed or content gets deleted. Or maybe there are changes in the permalink structure, or gremlins ate the page. It can happen. It DOES happen. And there was a time when your 404 Error page could say anything or nothing at all. But it’s time to wake up because 1995 is long gone. If you’re still using bland, boring, dead-end 404 Error pages, then you’re losing readers. That’s right – if someone lands on your 404 and it’s a dead end, you may as well put up a sign that says, “Go away, we don’t want you here!” I’m not saying you have to get all creative and artsy-fartsy unless you want to. I love it when I see creativity and humor on a 404. But there are 3 things your 404 page MUST do, regardless of whether or not it induces a smile or even a laugh. 1: This one is so basic I can’t believe I have to state it, but here goes: HAVE A 404 PAGE. Please. Don’t redirect to a category page or homepage or a whatever page. It’s so darn confusing for a visitor to think they’re going one place and end up someplace else. If Bob think’s he’s going to the page with the article about his favorite sports icon and he winds up back at the homepage, he’s not going to be happy. It’s like opening the door marked “Men’s Bathroom” in a restaurant and finding yourself back at the front entrance. What the heck just happened? You don’t know, but you’re pretty sure you don’t like it and you’re going to find a restaurant that doesn’t play weird tricks on you. 2: Your website’s navigation MUST be available on your 404. This is not negotiable. While you want to have a message that indicts the person is in the wrong place, lost or simply took a wrong turn, you also want to give them options for getting the heck out of there. Go to nytimes.com/qwerty and you’ll get a page that says, “Page Not Found. We’re sorry, we seem to have lost this page, but we don’t want to lose you.” This is followed by a search bar (Search NYTimes.com) and several choices for Most Emailed stories and Top News. I really like how they take credit for losing the page, even though it’s not their fault I typed in a bogus link. And I love how they say they, ‘don’t want to lose you’. 3: Make it abundantly clear that this is a 404 error page. Have you ever stumbled on a 404 error page that was trying to HIDE the fact that it’s a 404? There’s a menu, navigation or some other content that you didn’t expect to see, and then in tiny writing near the bottom you see, “Page Not Found.” Oh, well, thank you very much for FINALLY letting me know! It’s like driving the wrong way down a one-way street and wondering why ALL of the cars are going the other way and honking furiously at you. Maybe they should put up a SIGN you can SEE that says you’re going the wrong way. Duh. Okay, here’s my BEST 404 Error Page tip – are you ready?
Easter Egg it!
That’s right, turn your 404 Error Page into the ultimate Easter Egg for your lucky visitors. You might say something like, “Uh-oh, this page was not found but guess what? You’ve stumbled upon our most secret of treasures. This (whatever it is… lead magnet, video, report, etc.) is so special, we do NOT allow just anybody to have it. In fact, before today ONLY 12 people have ever been lucky enough to discover this top secret stash, making you the 13th person on the planet to get access!” Change the wording to fit your brand. The idea is since they landed on a 404, which generally is not a good place to land, you are going to turn the experience into something great for them. Yes, you can ask their email in exchange for it. How else will you send it to them, right? Or have a crazy, fun 30 second video. Or do something wild. Consider your niche, be consistent with your branding and then come up with something off the wall but appropriate. And yes, don’t be surprised if your 404 goes viral when you do this. Just make sure that whatever the Easter Egg is, it’s absolutely FANTASTIC.
Introducing 6FigZ
WHAT IS IT? Only 3 Things Needed To Make Money Online • • •
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Insanity Defined Albert Einstein famously said that doing the same thing over and over and expecting a different result is the definition of insanity. We all make mistakes and we may make the same mistake several times over before we finally learn. Making mistakes isn’t wrong, the wrong comes in actively choosing to learn nothing from it. We’ve all done it, put money and time into product and marketing plans that just don’t work. It is the nature of business, there is no guaranteed “right” way; some things work, some things don’t. You can market a great product with a flawed methodology or have the best method and a flawed product. It can even just be the timing. We have all reached saturation points with products at one time or another, we see our sales drop off month after month, do we keep selling that product or find a new one? Is there another avenue or market for that product we have not yet explored, is that product still useful in today’s environment or is it time to seek a replacement? Products and services have a shelf life, it’s foolish not to acknowledge that. Foolish to ignore that a time will come when you change your approach or change your product. Hoping that whatever is not working now will start to work someday in the future. Yes, it might work, but by sticking with that path you might not stay in business long enough to see it happen. We should always be willing to flex and adjust as the markets and economies do, to alter our approach, our method to fit the ambition. Instead, analyze the product, the market, the street you are on and be willing to adjust your route to get you to the other end successfully. If you see or encounter a hole in your path, you may fall into it the first time but once you climb out, remember it for the next time and learn from it. Learn about the other paths you could have taken, the other routes to get you to the same destination. Don’t be afraid to change your strategy if it is necessary to do so. Believe in yourself.
So You DON’T Want Me To Read Your Page?? Today when I visited a website for the first time, a pop-up offered me a cool freebie. Once I entered my email address, the page rolled over to an offer for a $7 product. Pretty normal funnel so far, right? But here’s the thing – the sales page for the $7 offer consisted of white text on a hideous, eye-injuring yellow background. They did an EXCELLENT job of ensuring I would click away from the page as fast as possible. And I bet they wonder why their conversions are so lousy. Have you taken a look at your pages from your visitor’s point of view? If they’re not pleasing to the eye and super easy to read, then it’s time to make some changes. I see artsy-fartsy looking sites all the time. Medium grey font on a light grey background because someone said it’s in style. Light grey font on a white background. Tiny font that makes me squint. Blaring colors and little videos that follow me around the page and won’t let me focus on the content. Pop-ups with no clear way to get rid of them. Social media buttons that cover the first inch of text on the left margin. Headers that take up half the page. I could understand if these mistakes were being made in 1995, but we’ve now had over two decades to get these things right. Any time you have to decide between being artsy and making your site easy for your visitor to navigate and engage, I suggest you error on the side of the visitor.
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How To Lose a Customer Forever I bought something this week from an Ebay style of website called Mercari. I expected to get what I saw in the photos of the listing – pretty reasonable expectation, right? It was supposed to be 3 identical items, which was exactly what I wanted and needed. Yet when I received them, there was one of the items I ordered and two that were similar but different. I was not pleased. I left a review gently pointing out this discrepancy and stating that maybe the seller simply made a mistake. Certainly, it wasn’t intentional, right? I errored on the side of being nice and understanding. That was a mistake. The seller promptly sent me a scathing message letting me know that it was MY FAULT that I did not ASK them ahead of time if they were going to do something devious like switch out 2 of the 3 products. Yup. You read that right. According to them it was my job to interrogate them on their intentions prior to buying, rather than assume they were upstanding business people who would do the right thing. I found a couple of lessons here that I can use, and maybe you’ll find them helpful, too. First, is there something I should be telling my prospects before they buy? Since I never want my customers to have a bad experience, what else do I need to tell them so that they’re not blindsided? Second, how I respond to a customer’s complaint is everything. Had this person simply acknowledged they screwed up and apologized, I would still have felt fine about it. Stuff happens. But to turn around and say it’s the customer’s fault for not catching them in a lie prior to the transaction, well… Needless to say I have blacklisted them forever.
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MWM Interview Kevin Fahey AInterview
Editor: Hello and welcome. Joining us today is an online marketer who is arguably one of the most prolific publishers of information in the world today. Kevin Fahey is originally from Kildare in Ireland, but these days he lives in Mallorca, the largest, and arguably most famous, of the Balearic Islands just off the coast of Spain. I guess, you could say Kevin genuinely does live the internet marketer lifestyle, working from a laptop on a beach. Kevin Fahey, welcome to the show. Kevin Fahey: Cheers. Editor: Well, as I mentioned in the introduction, you've made a big name for yourself in information marketing. So maybe I can ask you to start by telling us a little bit more about your background. Kevin Fahey: So basically I moved to Majorca when I was 18 years old and I started working in bars and disco bars for around five years. To make a long story short, I realised that working in the tourist industry was probably not the best way to go to have a secure life in order to afford nice things in your life. We actually only had work and we only had income for six months of the year. We used to make good money in six months, but what I always noticed is come January or February the following year, when we'd been, you can say, out of work for three months, the money begins to run out. So you always seem to struggle in the winter. And at that time I actually had a girlfriend and I wanted to start to settle down a little bit in that sense. So I've always been looking for ways to make extra money, ways to start businesses and stuff like that. So I turned to internet marketing and you could say for the first six months, I really, really struggled. My girlfriend at the time and our friends were saying, "Why is Kevin spending 12 to 16 hours a day sitting in front of the computer and he might only make $50 a week?� I think a lot of people can relate to that as well. So if you've been in that situation or you're in that situation, this story might help you a little bit.
Six months later, my online business was generating around $2,000 per month. Actually, during that summer, I took up another job and I was paid around $1,800 a month. I happened to quit that job in September. It worked out very good for the business owner and it worked out very good for me. During those months I used to work in the bar from 4:00 PM until around 2:00 AM in the morning. I would go home then at 2:00 AM in the morning, I would work on the computer until maybe six o'clock in the morning. I would go to sleep. I'd wake up around noon, work two or three hours on the computer and head back to my normal job. And that was a requirement in order to get my online business generating more than my nine to five job. And it's what allowed me to quit my job. So with that, I've always felt so much freedom in my life. It actually gives me goosebumps thinking about it. And the next month, October, the business was generating $3,000. The next month, $4,000, $5,000. In January, the next year, it's up to $10,000. And I think in March the following year, it was up to around $16,000. And that was 13 years ago basically, in 2007 when I started. Since then, my business has increased at a steady rate every single month. I know a lot of marketers come out there and they make a million dollars in their first year or they come along and have a hundred thousand dollars a month. Some of them continue to grow and grow and grow. Some of them disappear or just get lost in their business or go off and do something else, whatever it may be.
But I'm very happy with our business consistency, that it's just steadily increasing and increasing. Our highest month basically was around $63,000. And for the past 10 years, probably the first five years was between $15,000 to $25,000 per month. The past few years we were between $30,000 and $50,000 per month. So it's just a massive, massive change. So let's get back to when I was mentioning the girlfriend and her friends were saying, "What's Kevin doing by the computer?" Well, if you move forward, 12 months later, you could see the lifestyle changes, the income, everything like that. All those negative things would have went away and there would have been no more nagging. There would've been a lot more smiling in that sense. So that's how I got into internet marketing. For the first three years, I spent a lot of time building my email list, which I highly recommended everyone do. Back then we used solo ads as a traffic source. It does not work as good now, but every single month I was investing between $5,000 and $10,000 into traffic. As I said, I was making good numbers, but sometimes the profit margin at that time would have been only around 30%, which was very, very happy. I was happy in that sense because I was building my business every single day. I ended up building a list of over 261,000 subscribers. And that was at my very, very peak. I used to buy solo ads, but I also used to sell solo ads as an income stream as well. Now, what I like to say it happened in that case, you could say the ass fell out of the industry. You could say five years later, around 2013/2014, there was hundreds of people selling solo ads. There was hundreds of people buying solo ads and the people that were subscribed to these email lists were getting 200, 300, 400 emails every single day from all of these marketers. Our click through rate was less than 1% and the numbers were actually not working out as well as they used to. I could come along and spend $5,000 on traffic, and I might have half of the subscribers already. Sales would not be as high as they used to be. So that was a massive change in the business for me. A lot of people left the industry, a lot of people went on to e-comm. A lot of people went on to other things. What I focused on then was, I got into rather than just buying and selling email addresses. I thought, there has to be more to this industry. There has to be value if you want to actually grow. My mentality is I want to be around in 20, 30, 40 years time doing the exact same thing, selling information marketing products, and your reputation is important. So I switched my business model to providing more value and more quality all the way through and actually creating products that solve solutions. One of our first products was where we set up funnels for people and we give them 20 one time offers. Back then it was a massive, massive, success. There was no page builders like ClickFunnels or Optimised Press or Thrive Themes. Everything was done in HTML. That's how we worked. And we're able to provide that solution for people. So from there, I have continued to launch products. I've continued to launch membership sites. I've ran numerous coaching programmes. We just continued to more or less the same thing from that initial switch. Editor: So you've definitely been busy then. Now you live in Majorca. I have to ask, do you spend most of your spare time sipping cocktails by the sea?
Kevin Fahey: It's changed a lot over the years. 10, 12 years ago, we used to get home at six o'clock in the morning. As we got older, we used to get home around three o'clock in the morning, and now I've got a four year old daughter and a one-year-old daughter so things have completely changed. We're usually in bed by midnight, but on a normal day, sometimes I have a lot of work to do. I have eight hours work to do, and I have no problem putting in the hours. And other days I might only have 20 minutes or an hours work to do. I'm not really a person to lie on the couch all day or watch TV or play games on the computer or anything like that. I like to be as productive as possible.
Note from the editor: This is a bridged version of the full interview which is available to listen to separately.
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MWM Q & A 9 Stats to Remind You Why Content Marketing WORKS Paid advertising is great because once you’ve got ads and a funnel that works, you can turn on the switch anytime you’re willing to spend money to make money. But content marketing is still important, and some would argue that in the long run it’s far more valuable than paid advertising. 1. When you compare content marketing with paid search, content marketing gets three times the leads per dollar spent. This is huge, but remember to factor in your time when creating content. 2. Effective content marketing generates over three times as many leads as outbound marketing and yet it costs 62% less. Of course, a proven outbound campaign is generally easier and less work intensive to run, so you’ve got to weigh your options. 3. In 1984, a person saw an average 2,000 ads/day. By 2014, they saw around 5,000. Which means they actually pay attention to very few ads, thanks to ad overload. Content marketing is the ultimate work-around, coming in under their radar and building trust in a way that no advertising can. 4. Almost half of 18- to 49-year-old people get their news and information online – and those numbers are growing. People 50 and older are no slouches when it comes to the internet, either. Think of how many people you know who aren’t online. Personally, I know of one. Just ONE. And her husband is online, so even she is reachable if you can get his attention. 5. Small businesses with blogs get 126% more lead growth than small businesses without. You can teach businesses how to blog, or even set up a blogging service for them. 6. After reading recommendations on a blog, 61% of U.S. online consumers made a purchase. Have you got a blog yet? 7. Content marketing rakes in conversion rates six times higher than other methods. SIX times. That’s hard to even fathom. 8. The most effective SEO technique? Content creation. This is real content that helps people. “Have you got a leaky roof? Here are 10 reasons your roof might be leaking and 5 ways to repair a leaky roof yourself. Would you like help finding the leak? Call us for a free inspection because we’re here to help.” It’s no wonder why content like that will be more effective than an ad screaming, “BUY YOUR NEXT ROOF FROM US!” 9. Businesses publishing 16-plus posts a month get almost 3.5 times more traffic than businesses publishing zero to four articles. Publish or perish, they say, and it’s true. Paid advertising has its place. But if you also have a continuous stream of quality content to share with your audience, you’ll build trust and gain business that simply cannot be achieved in any other manner. cares).
An Underhanded But Highly Profitable Method I’m not endorsing what I’m about to reveal. But I’m also not going to judge (much). Instead, I’ll simply report on this method and let you decide for yourself. For all I know there are hundreds of marketers doing this, but I only know of one person and frankly I got this info second hand from someone who used to help him do this, so take that into consideration. This is clever. Maybe a bit diabolical. And not necessarily an entirely bad thing for all involved. There’s this bloke who buys extensive PLR material. We’re talking entire courses with a dozen PDFs and another dozen videos and so forth for several hours of material. If there are videos, then he gets those transcribed so he has written copy. You can think of plenty of topics in online marketing that have PLR courses as well as other niches, too. Then he records himself ‘teaching’ these products over many sessions. As I understand it, he is basically reading the material with his own adlibbing thrown in for good measure. So far that’s not too dodgy. You can usually repurpose PLR as you see fit without breaking any rules. But here’s where it gets sketchy: He pretends he is doing a LIVE group coaching call for each of these sessions. He starts out with, “Welcome to the call” and other stuff to make it sound like this was a live call with real coaching clients listening in for high paid group sessions. Once he’s got all these ‘calls’ recorded, he sells the entire product as a course with a high price tag that is justified because the people who were originally on the call paid hundreds or maybe thousands of dollars to be there. Then he releases the recordings at a ‘bargain price’ which is still much higher than the price of a regular course. The teaching itself might be great – I don’t know. But you have to admit, claiming these were live group coaching calls people paid top dollar for is… highly questionable. If he were to justify what he’s doing, I’m sure he would say that the more people pay, the more likely they are to use the info. Hopefully he’s a good teacher and his students are profiting from this. Personally, I think its fine to record PLR and I suppose it’s okay to call it your own if you bought the right to it. But I’m not at all crazy about claiming people paid big bucks to be on these live calls when it’s pure malarky. Anyway, I just thought you should know.
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MWM wants You to Know The Only 3 Reasons People Won’t Buy from You What if your prospects aren’t buying from you? Assuming they’re seeing your offer, the reason they’re not buying is one of the following: 1. They don’t want what you’re offering. You will never sell these people. Go find the people who WANT your product or find a product your people want. 2. They literally don’t have the money or credit to buy what you’re offering. They want it, and if they had the money, they would buy it. You can still sell to some of these people by offering payments. 3. They don’t like you, which means they don’t TRUST you, which means they don’t BELIEVE you. If you’re getting the right product in front of the right people for the right price, then THIS is the reason they’re not buying. That’s why you’ve got to build ‘know, like and trust’ into all of your marketing.
How to Build Know, Like and Trust into Your Marketing “I’m sick and tired of hearing about ‘Know, Like and Trust.’ I don’t get it. Exactly HOW am I supposed to get people on the internet to know me, like me and trust me?” I understand the frustration of this new marketer. It’s so easy for marketing teachers to tell you to build Know, Like and Trust into your marketing. But how often do they tell you exactly HOW to do it? 1: How to Become Known Build your personal or business brand and infuse it in everything that you do. To do this, determine who your ideal customer is. Create an avatar of that person so that you know exactly who you are speaking to. Next, build your brand to suit that ideal client. You are the ideal information provider or service provider for this ideal customer. Finally, stay consistent to your customer avatar and your brand. Your goal is to become known as THE expert or THE go-to person for your exact audience. This will make you known on a professional level, but you can do better.
Instead of people just knowing about you or knowing of you, how about if they KNOW YOU? To achieve this, you’ll want to share some personal stuff. Real stuff. Maybe even painful stuff. Mistakes. Dumb moves. Naïve stunts gone bad. And share the good stuff. ‘Your beautiful, noisy, messy kids have watched Little Mermaid 143 times and you’ve evacuated the house to write your readers this email’ kind of thing. Strong relationships are deep relationships. Years ago I shared a few personal details with customers about how I was working late into the night, getting up late and my general routine. To my surprise for weeks afterwards people were commenting back to me about these things because they could relate. That’s when I learned the power of sharing my life with my readers. When I do, I’m not just a wooden puppet, I’m a ‘real boy,’ to paraphrase Pinocchio. From there I was able to go deeper, speaking about my fears, my stumbles and my comebacks. The more I shared, the more people knew me, and the more they liked me. 2: How to Be Liked Mind you, not everyone will like you. That’s okay because you only want your avatar to like you. Think of anyone – ANYONE – in history, real or mythical, and there is someone who doesn’t like them. Once you stop trying to get everyone to like you, it is much easier to relax, be yourself and better relate to your ideal customer. Make a list of every place your avatar commonly hangs out online and make it a point to be there, whether that’s on social media, guest blogging, guest podcasting, advertising to your audience on Facebook and so forth. Go where your audience is and make yourself known in a nice, helpful, non-obnoxious manner by posting content your ideal client enjoys reading or watching. Make your content relevant, genuine and personal. Infuse your own personality into it and speak directly to your avatar of one. If you can, do live events where people can interact with you directly and ask you questions. Use an engaging picture of yourself. Tell your own story in a captivating way. Be nice. Be real. Be authentic. Be you - or if necessary, be a better version of you.
3: How to Become Trusted Repeat steps 1 and 2 consistently. Promote only products that you believe in. Promote only ideas and people you believe in. If you make a mistake, say so. Use real testimonials from real people. Share stories of how you’ve helped others to achieve results. Be transparent and genuine – not fake. Give people the whole truth, even when it’s not in your best interest to do so. If you are similar to your avatar, by all means point this out. People like and trust people who remind them of themselves. Think of the people you trust and emulate them. If you get a complaint about your product or service, take 30 minutes to walk around the block to completely calm down and THEN write your answer. Do not get into an argument – even if you win, you will lose. Make your customers feel safe. Offer a no-questions money-back guarantee. Be accessible. Place your contact details on every page of your website in the sidebar or footer. Give away some of your best stuff. Don’t disappoint. Don’t lie. Don’t stretch the truth. Be consistently good. Or great. Wow, that sounds like a lot of work, doesn’t it? Maybe it is. Or maybe it just boils down to… • being yourself • being seen, helpful and accessible • targeting your ideal prospects • and doing your best to make them happy.
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7 Dangers of Selling Products on Amazon While this list is by no means comprehensive, here are 7 dirty tricks to watch out for if you’re selling products on Amazon: 1: Other Amazon sellers copying your products Let’s say you have an online store and/or you have your products on Amazon. Anyone can copy your photos and product descriptions and place them on Amazon under their own account. Worse yet, when you contact Amazon to file a complaint, they will require proof and documentation for every single product in dispute. You will have to prove the products are yours before Amazon will take them down. Your best bet: Contact the pirate seller and politely ask them to remove them. Let them know your next step is contacting Amazon and your lawyer. 2: Copycats who piggy-back Having your products copied and stolen isn’t all that common. But piggy backing on listings happens all the time, and it works like this: You sell your own private labeled product under your brand and Amazon product number. Someone else piggy backs your listing by undercutting you on price and shipping a counterfeit item. This hurts your brand three times over. First, you’ve lost a sale that should have been yours. Second, because their knock-off product is likely of lower quality than yours, your brand’s reputation takes a hit. The unhappy customer might leave negative feedback for your product even though they received a counterfeit product from someone else. Third, if you get enough negative reviews, your product can drop into oblivion in Amazon’s search results. To fight back, pose as a customer and purchase the product yourself. Then you can file a complaint against the fraudulent seller. Just know that Amazon moves slowly and this resolution process takes time. 3: Buying you out You get an order for ALL of your inventory of a particular item. Someone else then gets the buy box because you have no inventory. A few weeks later, this mystery buyer returns the big purchase they made. You’ve lost sales for those weeks that you had no inventory, plus you made no money on that big sale. Here’s what to do: If you get a large order, use extreme caution. If you’re fulfilling orders yourself, check up and see if this order appears genuine. Contest any large return complaints with Amazon. Realize that Chinese sellers are using automated software that keeps buying your stock and then cancelling the orders in bulk. You go out of stock in no time and your listing is basically destroyed. Don’t get complacent: Keep an eye on your listings at all times.
4: Switching out your photo(s)
Enter your competitor who hires a service to leave 50 57 MWM
MWM FLASHBACK STORY
If you haven’t registered your brand with Amazon (which requires a trademark) then be careful of other sellers changing out the photos in your listing.
Another seller might switch your picture to a completely different product. Then when customers buy from you, they complain that the product they received does not match the photo. What to know: Amazon does NOT send you a notification when pictures are changed, so you’ll have to keep a close eye on your listings. 5: Leaving false negative feedback on your products Just as there are people who will leave positive feedback for a fee, there are also people who get paid to leave negative feedback. And while Amazon is getting better at detecting false feedback, it still happens with alarming frequency. The hardest false feedback to detect are reviews left by actual buyers. That’s why a competitor will pay people to buy your product first and then leave a negative review. These false reviews often claim that your product is a counterfeit or fake, two things that real reviews almost never say. When Amazon’s bots detect these trigger words of ‘bootleg,’ ‘counterfeit’ and ‘fake,’ they immediately ding your account which hurts your product’s visibility.
five-star reviews for you overnight.
The next morning you get up to find your Amazon account is suspended for suspicious activity while you had absolutely nothing to do with it. This one is difficult to overcome because how do you prove that you weren’t the one instigating the sudden influx of positive reviews? 7: Sellers trademarking your Amazon account name Most full-time sellers on Amazon trademark their brand name so they can enroll in Amazon’s brand registry. But many sellers don’t take this step, preferring to avoid the hassle of trademarking. For example, maybe your Amazon account is called Big Dog Enterprises. And under Big Dog you sell 2 different brands, Blue Dog and Pink Dog. Most sellers will trademark Blue Dog and Pink Dog, but they don’t bother trademarking Big Dog. This leaves the door open for a malicious seller to trademark Big Dog and then completely take over Pink Dog and Blue Dog. And when this person has trademarked your account name and registered it with Amazon, he can kick you off your own listing and take full control of your account. I hope I haven’t scared you completely away from selling on Amazon. It can still he incredibly lucrative, but you do have to use utmost caution not to get scammed as a seller.
If you receive negative feedback of any sort, address it immediately. Be extremely professional and polite, and show that you will do anything and everything to make the problem right.
Do your research, take extra precautions when necessary, and do everything you can to bullet proof your business from unscrupulous sellers.
Amazon records all conversations and this will help you tremendously should your ever get suspended.
Most of all, never put all of your eggs in the Amazon basket. You don’t own Amazon and you can be banned at any time for doing absolutely nothing wrong.
6: Leaving false positive reviews on your products Only a crook or evil genius would think to hurt their competitors by leaving positive reviews. Amazon has been doing a better job of cracking down on sellers who buy positive reviews. They even have algorithms in place that detect unusual spikes in positive reviews and will instantly suspend an account if they think the reviews are fake.
Spend a portion of your time building your own platform and store. Steer clear of super competitive products because they tend to attract the worst of the diabolical Amazon sellers. Build your own brand. And as always, Build your own audience of subscribers and customers.
3 Step Profits: Watch News - Deploy Report - Make Money Here’s a simple little case study that you can employ in almost any niche. This gal I know writes simple little reports that are evergreen. Example topics might be: • How to build a sales funnel using other people’s products • How to build a Facebook Group of 3,000 in 60 days and earn $10,000 a month • How to build a simple membership site and get 25 new members every month, regardless of price You get the picture, but again, this could work in almost any niche. The reports are purposely generic when she writes them and the content is evergreen, meaning it doesn’t need a lot of updating in months and years to come. Then she watches to see what’s happening in the news. Maybe Google has an SEO update, or there is a huge launch for a list building product, or it’s reported that Facebook fan pages aren’t working as well as they used to… it doesn’t really matter. When she sees a news item she wants to capitalize on, she pulls out the appropriate report and customizes it to the situation. For example, it’s reported that Facebook advertising is becoming more difficult or expensive, so she updates her report on Bing advertising. Some big name is launching a $1000 product on building funnels, so she gets out her funnel report and so forth. She changes the title to suit the situation. Google is acting up and marketers are afraid their incomes are in jeopardy? She’ll retitle her traffic report to something like, “How to Dump Google and Build a Steady Stream of Buyers from Instagram.” Then she’ll tailor the report to sell a $500 Instagram marketing course. She’ll sell the report or give it away, depending on her goal. Often the reports are relaunched to go with a major product launch, and other times it’s to help people with a change in marketing. In some cases she’s deployed essentially the same reports a half dozen times with different headlines and different end goals. Sometimes she’s just list building, sometimes promoting a specific product (and list building) and sometimes she’s simply selling the report (and list building.) I could try to make this sound more complicated, but that’s really all there is to it. The key is to watch the news and figure out how you want to monetize whatever change or ‘crisis’ is in the air. Speed is paramount, and since 95% of the writing is already done, she can see the first report of some new development on Monday evening and have the new report out Tuesday morning. All you need is a stack of generic reports that can be tweaked and adapted to generate income on the back of the latest hot topic or industry change.
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