MWM Business HELP
MWM 21
3 Persuasive Copywriting Techniques That Sell Products Fast No matter what you’re selling or where you are selling it – ads, webpages, video sales letters, email campaigns and so forth – these 3 techniques will help you sell more products with less effort. And they’re easy to learn and implement, too. Persuasive Copywriting Technique #1: The Elephant Back in the days when a circus would roll into town, they would walk an elephant down the main street to grab everyone’s attention. Notice they weren’t walking 10 magician’s rabbits or a hundred trained mice down main street, but rather one very large, impossible to miss elephant. In copywriting one good idea or benefit, clearly and convincingly presented, is better than a hundred little ideas or benefits. Readers can’t grasp a hundred or even just ten ideas or benefits. It’s too much, causes confusion and prompts the prospect to “think about it later” when it doesn’t hurt so much. And later never comes. But one great idea or benefit, told with one captivating story, stirring one emotion, and offering one clear way to achieve a goal or overcome a problem will direct the prospect to one inevitable response – buying the product. To use this technique, decide on your core idea before you get started. What is the one benefit you’re going to extoll? Once you have the core idea, weave it through the entire promotion, from the ad or email to the sales page and even on the checkout page, too. Persuasive Copywriting Technique #2: AIDA and The 4U’s I’ll bet you already know the first half of this headline writing formula. A great headline is crucial for success, which is why you want your headline to: • Grab Attention • Arouse Interest • Create Desire • Motivate Action Yup, that’s the old AIDA formula and it’s as relevant today as it was 50 years ago. But today if we want our headlines to be super effective in all the noise of the internet, we need to go a step further and employ the 4U’s as well. This is a review technique that will tell you if your headline is going to hit sales out of the park or if you need to make some adjustments to it first.
