MWM Interview Armand Morin: AInterview Editor:
I am super excited today to be chatting with our special guest, because he's someone who's become something of a figurehead in the world of online marketing. He's done over $200 million in sales and he heads up what has become the longest running internet coaching programme in history. He's written books, he's been a keynote speaker at countless conventions and above all is a great guy who practise what he preaches. So it's a great pleasure for me to welcome Armand Morin.
Armand Morin:
Oh, thank you very much for having me. I'm excited and I think we're going to have a lot of one today.
Editor:
Me too. Well, Armand, you've been around the internet now for many, many years, but how did your journey start?
Armand Morin:
When I got started on the internet, it was many, many moons ago. It was back in 1996 is when I first got started and what happened was, I had just had one of my first companies created and it was a long distance company, which means that we sold long distance services to local people, home residences and businesses and things of that nature. I just sold that company for a stock in another company, which by the way, isn't always a good idea because I kept that stock and a few years later, I got a notice saying that all that stock that I sold my company for was valued at 1 cent.
Editor:
No, no.
Armand Morin:
Yeah. It was just a crazy, crazy experience, but it was great. It was my very first company and that first company did a $1.8 million in seven months and I was extremely excited. Of course that's the gross, that's not what I kept, of course, because basically what it turned into was only 1 cent. After that, I had a bit of time on my hands and at that time I was the technical person. I was the CEO of the company and I handled all the tech things within the company.
Armand Morin:
So when I closed down the company, I kept really two things. I kept my laptop, which back in 1996, was state-of-the-art. It had a CD player and a three and a half inch floppy disc. So it was very special, but at that same time, I also kept my desk. So those are the two things I left that company with and everything I read was about the internet and Bill Gates made a statement way back then and that was, "If your business is not on the internet, your business will be out of business."
Armand Morin:
At that time, Bill Gates was the richest man in the world and I thought, if he said this, then I must pay attention to this. So I did what everyone else did at that time. AOL was sending out these discs and I popped it into the computer and I jumped on and honestly, I didn't even know what to do. I surfed around AOL a little bit to see what it was and then someone told me later on that day that that's not the internet. That's just the AOL.