BRAND PERSONALITY The brand personality of the Zorvec™ active family of products is that of an artistic achiever, bringing success to the grower by creating outstanding performance and stunning results. The artistic achiever brand personality reflects both the science and the art of effective crop protection and collaborating with growers. For example: •
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The science behind the technology of new active ingredients and the art of new formulations and disease-control programs that meet growers’ needs The science of strategic disease control and the art of a beautiful, abundant harvest
These key words and connotations are associated with the artistic achiever personality: •
Achievement
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Impact
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Beauty
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Aspirational
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Unique
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Special
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Fast
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Intelligent
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Perfect combination
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Seeing is believing
Corteva Agriscience™ Brand Guidelines for Zorvec™ Active
BRAND POSITION
Success
BRAND PERSONALITY
Artistic achiever EMOTIONAL BENEFITS
Stunning crop, beautiful harvest, pride, recognition, family prosperity RATIONAL BENEFITS
Yield, quality, productivity, marketability, crop health/vigor, less waste, more efficient, better time management, flexibility, favorable environmental profile VALUE PROPOSITION
An unmatched combination of consistency and control that can be used every season to help achieve a better crop, even under challenging environmental conditions.
REASONS TO BELIEVE
Long-lasting control, consistency of control (attacking at every stage of development, rainfastness), the perfect combination — nobody else does all of these things so well
Brand Strategy
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