BRAND IMAGERY Imagery chosen for the use with Zorvec™ active family of products should reflect the brand’s position. Imagery should be bold, rich, elegant and of excellent quality. Imagery for this family of products should reflect the concept of successful crops, focusing on beautiful, lush crops; an abundant harvest; and prosperity. See below and the following pages for guidance when choosing images depicting growing crops, harvested or in-field crop portraits, or growers interacting with growing or harvested crops. Please download assets for Zorvec from the Corteva Agrisciences™ Brand Center at Home/Crop Protection/Resources/Active Ingredient Branding Resources and use this link https://brandcenter.corteva.com/content/ index/guid/active_ingredient_branding_ resources?parent=726
Corteva Agriscience™ Brand Guidelines for Zorvec™ Active
In general, please follow these guidelines: •
se high-quality, high-resolution U photography. Avoid images that are too dark or too light, have poor composition, or are out of focus.
•
Use bright, vibrant images with visual depth.
•
elect and capture images that are not S restricted by geographic or usage limits for more complete and effective use in other areas where possible.
•
L ook for visually rich images employing strong colors and interesting textures or angles.
•
I mages should quickly convey the essence of the brand personality and attributes of Zorvec: achievement, impact, beauty, success, aspirational, unique, special, “perfect combination,” “seeing is believing,” fast, intelligent.
Brand Strategy
21
