THIS CHANGES EVERYTHING CAMPAIGN In 2006, when DuPont™ Zorvec™ disease control was originally discovered, the scientists at DuPont knew they were onto something special. In fact, it was one of the most active, effective disease control solutions they’d ever come across. And while it took an additional two years to develop the technology so it could be field tested, the true potential of Zorvec quickly began to show itself.
They could see that Zorvec was the kind of product that could change everything. We are incredibly excited about the potential Zorvec holds to help growers improve crop management, resulting in better quality, greater yields and, ultimately, a better business.
In test after test, country after country, there were islands of green among the many test plots. For everyone involved, it was a true “see it to believe it” moment. Especially for growers. They could see how effectively it reduced or prevented disease pressure on their crops. They could see how this could help them achieve higher profits, save time and labor, produce more marketable — and beautiful — crops, improve crop vigor and health, increase their earnings potential, and build a better livelihood for them and their families.
Corteva Agriscience™ Brand Guidelines for Zorvec™ Active
Creative Strategy
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