THIS CHANGES EVERYTHING: VISUAL DESIGN OVERVIEW The tag line “This Changes Everything” reflects the central position of success for the Zorvec™ active family of products. Our robust global campaign will use both digital technology and traditional marketing tools to drive that point home in every language, in every channel, in every customer interaction. Accompanying its bold tag line, the defining look of the campaign will be photography that tries to always feature the three key benefits of Zorvec: better yields, betterlooking crops and a better business for the grower. TAG LINE/HEADLINE The bold, prominent tag line, “This Changes Everything” reinforces the brand positioning by also serving as a headline. Specs: Gilroy Extra Bold, All caps.
Corteva Agriscience™ Brand Guidelines for Zorvec™ Active
THISTHIS CHANGES CHANGES EVERYTHING. EVERYTHING. REALIZE MORE FLEXIBILITY IN YOUR SCHEDULE AND LONGER-LASTING CONTROL IN YOUR FIELDS.
Creative Strategy
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