QUESTIONS AND ANSWERS Q: What is the intent of the global communications platform for Zorvec™ active? A: The goal of the communications platform is to align our global resources behind the launch for Zorvec and ensure our central positioning — success through an unmatched combination of long-lasting and consistent disease control — flows through all communications regarding the product at and following launch. Q: Do we need to follow this creative structure in all advertising? A: Yes, the messaging and creative structure for Zorvec should be used in all advertising. However, the images and copy can be structured to match local preferences, provided the overall messaging platform remains consistent.
Corteva Agriscience™ Brand Guidelines for Zorvec™ Active
Supporting Materials
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