BRAND POSITION BRAND PYRAMID A brand pyramid is a visual tool that helps deepen understanding of brand position and value proposition. Elements such as the brand personality help us make connections with the brand. The brand pyramid also provides a framework to develop communications messages. The brand pyramid drives everything we say or do about the brand; provides clear and distinctive identity for the brand; and helps us tell the brand story.
BRAND POSITION
Success
BRAND PERSONALITY
Artistic achiever EMOTIONAL BENEFITS
Stunning crop, beautiful harvest, pride, recognition, family prosperity RATIONAL BENEFITS
Yield, quality, productivity, marketability, crop health/vigor, less waste, more efficient, better time management, flexibility, favorable environmental profile VALUE PROPOSITION
An unmatched combination of consistency and control that can be used every season to help achieve a better crop, even under challenging environmental conditions.
REASONS TO BELIEVE
Long-lasting control, consistency of control (attacking at every stage of development, rainfastness), the perfect combination — nobody else does all of these things so well
Corteva Agriscience™ Brand Guidelines for Zorvec™ Active
Brand Strategy
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