2008 Media Guide by Hi-Torque Publications

8 0 0 2

A I D ME E D I GU

2008 HI-TORQUE MEDIA GUIDE

Four Reasons Hi-Torque Ad Campaigns Pull Better Avid, High-Quality Readers Attract Loyal Advertisers: Hi-Torque’s advertisers have run campaigns with us for decades. Their loyalty is based on the incredible consumer response to their campaigns year after year. Why do Hi-Torque titles pull better for our advertisers? Quality audiences. Leading-edge credible editorial, full-price subscriptions, and a majority of our readership generated on the newsstand give us the highest quality enthusiasts in each respective marketplace. It’s a formula that has proven itself for decades. Client/Publisher Partnership: When you advertise with Hi-Torque you are entering into a partnership, and we will strive to make your business as successful as possible. With eight titles comprising our publishing group, there are ample opportunities to generate publicity for your products in magazines you might not currently be running a schedule in. Generating free publicity for your products in new markets is one of the many ways we provide new business for our clients and prove to them the viability of our other titles. With combined readership of far more than a million enthusiasts, let us help you generate new sales in new markets. Approachable Editorial Staff: Hi-Torque editors have been helping advertisers dissect and explain their products to our audience month after month. Hi-Torque titles have a heavy editorial emphasis on the products that make up the hardware in each respective sport, and our staff can launch your product instantly on our web sites and with long lasting impact in the body of the magazine. When you have a quality new product or service, let us develop a promotional and publicity blitz to insure its success. Nothing Has the Durability and Clout of Print Advertising: Readership surveys show Hi-Torque titles are read in excess of eight times and held onto for more than two years. Combine that with the hundreds of thousands of newsstand browsers and the highest pass-along rate in the industry, and you have millions of impressions for a single ad which can continue to pull for years. It’s not uncommon for advertisers with coded ads to receive sales from campaigns that are a couple of years old! Magazine advertising does more to drive long term brand awareness than Internet advertising ever will.

CONTENTS 4

Dirt Bike

R/C CAR

Motocross Action

BMX Plus!

Dirt Wheels

Digital & Online Advertising

ATV Action

Mechanical Requirements

Mountain Bike Action

Contact Information

Road Bike Action

WPS

34355

AUGUST 2007

NATIONAL ENDURO CHAMP RUSSELL BOBBITT

HOT

WEATHER

GUIDE KX450F

TAMING THE BEAST WITH IMPROVED HANDLING

KTM’S

YZ450F

ALL NEW LIGHTER, BETTER — FASTER?

Attn retailer: Please display until Aug 16

BMW’S www.dirtbikemagazine.com

INNOVATIVE FIRST HARDCORE RACER!

$4.99

CANADA $5.99

0 8> ISSN 0364-1546

DIRT BIKE MAGAZINE

FOUR-STROKE HOP-UP SPECIAL

70992 34355

The enduro, cross-country and dual-sport motorcycle market is exploding! Every major manufacturer is building highly competitive offroad versions of the their motocross bikes, and every year we are seeing a new dual-sport that is a reflection of its off-road cousin. Seasoned veterans and new riders alike, many who enjoy off-road motorcycling with their families, are purchasing these bikes, and are devoting a major portion of their spendable income to their bikes, parts, accessories and gear. These are Dirt Bike magazine readers. For over 35 years, Dirt Bike magazine has been the premiere magazine for the off-road rider. Each month, it covers the world of off-road motorcycling and delivers the reader veteran advice like no other magazine can. Editors Ron Lawson and Tom Webb are not only great offroad riders, but also two of the most knowledgeable and entertaining motorcycle journalists in the business. They bring to the pages of Dirt Bike magazine trustworthy testing, insights to the latest happenings, all levels of riding instruction, and just plain fun. Dirt Bike magazine has proven time and again to draw the most sought-after enthusiasts in the sport, and motorcycle companies have found that advertising in such a well-respected medium has been a real boon for their business. If you have a product or service for the enduro, cross-country, motocross, dual-sport or off-road fun rider, Dirt Bike magazine remains your number-one, most cost-effective choice!

QUICK FACTS: • TOTAL READERSHIP OF OVER 245,000 • 39% COMPETE IN SANCTIONED RACES • READERS SPEND OVER $25 MILLION ON RIDING APPARREL • READERS SPEND OVER $120 MILLION A YEAR ON PARTS & ACCESSORIES • 74% PURCHASED PARTS & ACCESSORIES FROM ADS IN DIRT BIKE 4 www.dir tbikemagazine.com

READER PROFILE 4 readers per copy 97% Male Age 12 & under ................3% 13-17 ......................14% 18-20 ........................3% 21-24 ........................2% 25-29 ........................7% 30-39 ......................21% 40-49 ......................31% 50+ ..........................20% Median age: 37 60% Married Median household income: $72,000 Education level if over 18 High school grad ....40% Attending college ......7% College grad............40% Other........................14% 39% compete in sanctioned races Class Mini ............................3% 80cc ..........................4% 125cc ......................15% 250cc ......................22% Open ........................22% +25 ............................2% +30 ..........................12% +40 ..........................27% +50 ..........................20% Type of racing Hare scrambles ......50% Enduro ....................44% Motocross ..............42% Cross Country ........24% Desert ......................20% Hill Climbs ................3% Supermoto ................2% Supercross ................2% Arenacross ................1% Other........................25% Readers compete an average of 17 times per year 21% have others in household that race Readers ride an average of 2 times per week Readers do 80% of maintenance/ repair/hop-ups 82% own a pick-up truck Brand Ford ........................32% Chevrolet ................27% Dodge ......................14% Toyota ......................14% GMC ..........................6%

Nissan........................2% Mazda........................1% Other..........................7% 23% plan to buy pick-up truck Other vehicles owned Mountain bike..........42% Motorcycle trailer ....34% SUV..........................33% Street Motorcycle....25% RV/camper ..............17% R/C Car....................15% BMX bike ................13% Personal watercraft ..7% Snowmobile ..............7% Transport motorcycle Pick up truck ..........54% Trailer ......................41% Hitch type carrier ......8% Other sports/activities readers participate in Camping ..................50% Fishing ....................42% Mountain biking ......31% Hunting ....................30% Weight lifting............27% Street motorcycle riding 26% Boating ....................25% Snow skiing ............17% Truck offroading ......17% Running ..................15% Snowboarding ........13% Road bicycle riding ....................10%

Size 50-60cc......................4% 80-85cc......................5% 125cc ......................10% 200-220cc ................6% 250cc ......................30% 300-380cc ................6% 400-490cc ..............27% 500-520cc ................6% 600cc+ ......................6% Year 2007 ........................14% 2006 ........................24% 2005 ........................16% 2004 ........................11% 2003 ..........................8% 2002 or earlier ........26% Strokes 4-stroke ..................65% 2-stroke ..................35% Type Enduro ....................40% Motocross ..............37% Dual Sport ..............13% Supermoto ................1% Other..........................9%

Brand “Play Station 1, 2” ..69% Use Computer ........34% X-Box ......................25% X-Box 360 ..............16% Play Station 3 ............7% Nintendo wii ..............7% Sega ..........................2%

Factors that influenced reader the most when purchasing bike Previous brand experience ..............43% Magazine test results ..................37% Price ........................25% Friends’ influence ..............16% Local dealer support ................11% Showroom availability ..................5% Parents’ influence ................4% Factory race results ....................4% Dealership recommendation: 3% Factory contingency program ....................1%

Readers buy an average of 5 video games a year

31% own an ATV

MOTORCYCLE OWNERSHIP

MOTORCYCLE PURCHASE PLANS

56% own video game system

98% own a dirt/motocross motorcycle Readers own an average of two dirt/motocross motorcycles Brand of newest motorcycle Honda ......................30% Yamaha....................21% KTM ........................20% Kawasaki ................14% Suzuki ........................7% Husqvarna ................2% Gas Gas ....................1% Husaberg ..................1% Other..........................3%

49% Plan to buy a dirt/motocross motorcycle Brand KTM ........................32% Honda ......................25% Yamaha....................15% Kawasaki ................15% Suzuki ........................6% Husqvarna ................3% Husaberg ..................1% Other..........................3% Size 50-60cc......................1% 80-85cc......................4% 125cc ........................7% 200-220cc ................6% 250cc ......................27%

300-380cc ................5% 400-490cc ..............34% 500-520cc ................8% 600cc+ ......................7%

41% who own a 4-stroke purchased an aftermarket exhaust pipe

Year Brand new ..............59% Used ........................14% Not sure ..................27%

Brand FMF..........................32% HMF ........................10% White Bros...............10% Pro Circuit..................8% SuperTrapp................6% Dr.D ............................5% Yoshimura..................2% Akrapovic ..................1% Leo Vince ..................1% Powroll ......................1% Two Brothers ............1% Other........................21%

Strokes 4-stroke ..................73% 2-stroke ..................27% Type Motocross ..............39% Enduro ....................36% Dual sport ................16% Other..........................9% 83% influence what bike their friends buy 15% plan to buy an ATV PARTS AND ACCESSORIES Readers spend an average of $1,900 a year on parts and accessories. 74% of the readers have purchased parts and accessories from ads in Dirt Bike Main source of information on parts and accessories Ads in Dirt Bike ........34% Catalogs ..................32% Editorial in DB..........27% Bike shop ................17% Friends ....................13% Other magazines ......6% At competitions ........4% Other........................15% 50% say motorcycle dealers do not stock the products they want to buy 50% have modified suspension 38% have modified motors 67% who own a 2-stroke purchased an aftermarket exhaust pipe Brand FMF..........................55% Pro Circuit................19% DEP............................2% Big Gun......................1% DG..............................1% Zip Ty ........................1% Other........................21%

57% purchased aftermarket silencer Brand FMF..........................47% Pro Circuit................14% Dr. D ..........................5% White Bros ................5% Big Gun......................3% SuperTrapp................3% Yoshimura..................3% Leo Vince ..................2% Answer ......................1% Thumper Racing........1% Two Brothers ............1% Other........................15% 22% purchased aftermarket triple clamp Brand Scott's ....................15% Applied Racing........15% RG3..........................11% Renthal ......................9% Pro Circuit..................7% BRP............................6% Tag ............................3% 909 ............................1% Azonic ........................1% Emig ..........................1% Longhorn ..................1% Sunline ......................1% Universal ....................1% Other........................29% 57% purchased aftermarket handlebar Brand Renthal ....................37% Pro Taper ................29% Answer ......................5% Moose........................4% Tag ............................3% 909 ............................3% Fasst ..........................1% O'Neal........................1% Other........................13% 83% purchased aftermarket grip Brand Renthal....................28% Scott........................27% Pro-Grip ..................15% 909 ............................4% Answer ......................3%

www.dir tbikemagazine.com 5

DIRT BIKE MAGAZINE

Oury ..........................3% Oâ&#x20AC;&#x2122;Neal ......................3% Sunline ......................2% Smith ........................1% ODI ............................1% SixSixOne ................1% Other ........................8% 37% purchased aftermarket levers Brand ASV ........................23% Sunline/ARC............16% Motion Pro ..............12% MSR ..........................9% Magura......................9% Work Connection ......7% Applied ......................3% Longhorn ..................1% Other ......................19% 77% purchased aftermarket sprocket Brand Renthal....................34% SideWinder ............15% Sunstar ..................10% Primary Drive ............7% Moose ......................4% Sprocket Specialists ..............4% Sunline ......................4% JT ..............................3% Vortex ........................2% Tag ............................2% AFAM ........................1% FMF/Cobalt ..............1% Talon..........................1% Answer ......................1% P.B.I ..........................1% Other ......................10% 80% purchased aftermarket chain Brand D.I.D. ......................39% Renthal....................17% Krause/SideWinder ..9% RK ............................9% Regina ......................8% Primary Drive ............7% Tsubaki ......................3% EK..............................2% Sunline ......................1% Other ........................4% 84% replace their chain when they replace their sprockets 64% purchased brake pads Brand EBC ........................53% Braking......................9% Moose ......................7% Tusk ..........................5% DP/Dunlop ................4% Galfer ........................2% Answer ......................2% SBS ..........................2% Vesrah ......................2% Carbon Lorraine........2% Ferodo ......................1% MSR ..........................1% Performance Plus ....1% Other ........................8%

83% purchased aftermarket air filter Brand Twin-Air....................41% Uni-Filter ..................17% Stock/OEM..............17% K&N..........................11% Ready Racing ............3% PC Racing ................2% FMF............................1% Acerbis ......................1% Other..........................7% 32% purchased aftermarket reeds Brand Boyesen ..................38% Stock/OEM..............21% Mototassinari ..........12% Carbon Tech ..............3% Other........................26% 57% replaced piston Brand Wiseco ....................71% Vertex ........................5% Other........................22% Brand of replacement front tire most often purchased Dunlop ....................43% Maxxis ....................16% Michelin ..................11% Bridgestone ............10% Pirelli ..........................6% Kenda ........................4% Metzeler ....................3% Cheng Shin................2% IRC ............................2% Other..........................2% Brand of replacement rear tire most often purchased Dunlop ....................40% Maxxis ....................19% Michelin ..................13% Bridgestone ............12% Kenda ........................9% Scott ........................27% 909 ............................4% Tusk............................1% Universal ....................1% Sunline ......................1% 83% purchased aftermarket grip DP/Dunlop ................4% Pirelli ..........................4% Metzeler ....................2% IRC ............................2% Cheng Shin................1% Other..........................1% Readers purchase an average of 4 tires per year Brand of 2-stroke oil used Maxima ....................15% Yamalube ................14% Bel-Ray ....................12% Spectro ......................8% Amsoil ........................8% Castrol ......................7% Klotz ..........................4% Motorex ....................4%

6 www.dir tbikemagazine.com

Silkolene ....................4% HP-2 ..........................3% Motul..........................3% Redline ......................2% PJ1 ............................1% Torco ..........................1% Other........................15% Brand of 4-stroke oil used Hondaline ................20% Castrol ....................10% Motorex ....................9% Maxima ......................9% Yamalube ..................8% Amsoil ........................7% Bel-Ray ......................6% Spectro ......................5% Motul..........................4% Valvoline ....................4% Mobil 1 ......................3% Kawasaki ..................2% Pennzoil ....................1% Redline ......................1% Torco ..........................1% Klotz ..........................1% Silkolene ....................1% PJ1 ............................1% Other..........................9% Brand of gearbox oil used Bel-Ray ....................16% Yamalube ................12% Castrol ....................11% Maxima ....................10% Motorex ....................8% HP-2 ..........................7% Spectro ......................6% Motul..........................4% Redline ......................3% torco ..........................2% Silkolene ....................2% Pennzoil ....................1% PJ1 ............................1% Other........................17% Brand of chain lube used Bel-Ray ....................23% PJ1 ..........................16% Maxima ....................14% Motorex ....................6% Silkolene ....................5% HP2 ............................5% Motul..........................4% Castrol ......................2% Spectro ......................2% torco ..........................1% Other........................21% Brand of numbers used

De-Cal Works ............5% One ............................5% Honda/Yamaha of Troy ....................3% CEET..........................2% FMF............................2% Pro-Circuit ................2% Powersport Primal ......................2% Attack ........................1% Pro's Choice..............1% Other........................31% 75% influence their friends on what hop-up parts they should buy RIDING GEAR Readers spend an average of $395 a year on riding gear 49% of the readers purchased riding gear from ads in Dirt Bike. Where readers purchase the majority of your riding gear Mail order ................29% Local dealer ............28% On the internet ........27% Local accessories store 22% 100% own a helmet Brand HJC..........................25% Arai ..........................11% Shoei........................11% Fox ..........................10% Bell ............................9% O'Neal........................6% Thor............................6% Answer ......................5% Fly ..............................5% KBC ..........................4% Troy Lee ....................3% One Industries ..........3% M2R ..........................2% AGV............................2% AXO............................1% MSR ..........................1% Bieffe..........................1% Xtreme ......................1% SixSixOne ..................1% Arc..............................1% Other........................10% 98% own goggles

Factory Effex ..........16% De-Cal Works ..........13% N-Style ....................10% Dirt Digits ..................6% One ............................5% Powersport Grafx......3% Attack ........................3% Throttle Jockey..........2% Pros Choice ..............1% Other........................41% 32% purchased aftermarket graphics Brand Throttle Jockey........20% Factory Effex ..........19% N-Style ......................8%

Brand Scott ........................48% Oakley......................16% Smith ......................14% Spy ............................7% Pro Grip ....................6% Dragon ......................3% Fox ............................3% Thor............................2% Utopia ........................2% Answer ......................1% Blur ............................1% Goat ..........................1% Other..........................4% 96% own gloves

Brand Thor..........................26% MSR ........................14% Answer ......................9% O'Neal........................8% Shift............................5% AXO............................4% Fly ..............................4% Troy Lee ....................4% Acerbis ......................3% No Fear......................3% Pro Grip ....................2% SixSixOne ..................2% Alloy ..........................2% ARC............................2% Sinisalo ......................2% Xtreme ......................1% Other........................28% 94% own boots Brand Alpinestars ..............34% Fox ..........................13% Thor..........................10% Gaerne ......................7% Sidi ............................7% O'Neal........................5% AXO............................3% Answer ......................2% Fly ..............................2% Arc..............................2% MSR ..........................2% Hi-Point......................2% Berik ..........................1% Ocelot ........................1% SixSixOne ..................1% Set Up........................1% Other..........................6% 93% own riding pants Brand Thor..........................22% Fox ..........................22% MSR ........................11% O'Neal........................9% Answer ......................7% Shift............................5% No Fear......................4% Troy Lee ....................3% Alloy ..........................2% Acerbis ......................2% AXO............................2% Arc..............................2% Sinisalo ......................1% Xtreme ......................1% Other........................17% 77% own chest protector Brand Fox ..........................22% Thor..........................19% SixSixOne ..................7% O'Neal........................4% Acerbis ......................4% Shift............................3% Evs ............................3% MSR ..........................3% Troy Lee ....................2% No Fear......................2% AXO............................2% Answer ......................2% Fly ..............................1% HRP............................1% Other ........................6%

GENERAL ADVERTISING RATES BLACK & WHITE

12X

1 Page...................................$5495 ..............$5345 ............. $5095 ................$4840 2/3 ...........................................4400 ................4275 ................4075 ..................3875 1/2 ...........................................3475 ................3370 ................3215 ..................3055 1/3 ...........................................2480 ................2405 ................2290 ..................2185 1/4 ...........................................1930 ................1870 ................1785 ..................1695 1/6 ...........................................1375 ................1345 ................1270 ..................1195

BLACK & ONE COLOR 1 Page...................................$6165 ..............$5985 ..............$5710.................$5430 2/3 ...........................................4935 ................4790 ................4570...................4345 1/2 ...........................................4010 ................3895 ................3695...................3520 1/3 ...........................................3395 ................3285 ................3140...................2995

FOUR-COLOR 1 Page...................................$8265 ..............$7845 ..............$7435.................$7025 2/3 ...........................................6775 ................6435 ................6095...................5765 1/2 ...........................................5365 ................5095 ................4830...................4570 1/3 ...........................................4545 ................4315 ................4095...................3855

CV2 CV3 CV4

Add 10% to General 1 Page Four-Color rate Add 5% to General 1 Page Four-Color rate Add 15% to General 1 Page Four-Color rate

* Turn to page 36 for ad specifications and page 40 for contact information. * Insertion orders required on or before space deadline. ** Material received after deadline is subject to late charges. NEW ADVERTISERS ARE REQUIRED TO PAY THE FIRST THREE MONTHS IN ADVANCE TO ESTABLISH CREDIT.

SHOWCASE RATES

MAIL ORDER ADVERTISING RATES

All Showcase rates are net. Payment must accompany copy for new advertisers. Ads may be submitted camera-ready or be prepared by Hi-Torque. When they are prepared by Hi-Torque, material must be received three (3) days before the material deadline.

BLACK & WHITE

B&W Color

1/6 page ..........$830 980..........$770 920 ..........$685 3-inch ..............$510 635..........$475 600 ..........$435 2-inch ..............$375 475..........$350 450 ..........$320 1-inch ..............$260 360..........$245 345 ..........$225 Word ads: $2.00 per word, with $54.00 min.

12X B&W Color

835 ............$615 560 ............$375 420 ............$280 325 ............$195

765 500 380 295

To reserve space, send copy and remittance to: SHOWCASE ADVERTISING, Dirt Bike, Hi-Torque Publications Inc., 25233 Anza Drive, Valencia, CA 91355 MAIL ORDER ADVERTISING Any advertiser doing in excess of 50% of his total business by the sale of merchandise through the mail, making a direct offer to the consumer of merchandise and/or a mail-order catalog, and who states the exact price of the merchandise and postage instructions, may qualify for mail-order rates. Mail-order ads must contain information for ordering directly from the advertiser.

12X

1 Page...................................$3625 ...............$3870 ..............$3295 ..........$3145 2/3............................................2895 .................2765 ................2645 ............2515 1/2............................................2245 .................2145 ................2055 ............1955 1/3............................................1635 .................1560 ................1490 ............1420 1/4............................................1235 .................1175 ................1125 ............1070 1/6..............................................910 ...................865 ..................830 ..............790

BLACK & ONE COLOR 1 Page...................................$4275 ...............$4085 ..............$3895 ...........$3695 2/3............................................3550 .................3390 ................3240 .............3080 1/2............................................2995 .................2860 ................2725 .............2595 1/3............................................2350 .................2245 ................2145 .............2040

FOUR-COLOR 1 Page...................................$5875 ...............$5620 ..............$5330 ...........$4995 2/3............................................5230 .................4995 ................4740 .............4510 1/2............................................4525 .................4325 ................4095 .............3895 1/3............................................3940 .................3765 ................3565 .............3395

DISCOUNTS FREQUENCY DISCOUNT:

MULTIPLE MAGAZINE DISCOUNT: 2 Magazine Buy: 5% 3 Magazine Buy: 10% 4 or more Magazine Buy: 15%

Rates are determined by number of issues contracted for and used within a 12-month period.

* MULTIPLE INSERTION DISCOUNT: Based on total page commitment for one year in all Hi-Torque titles. 14 pages - 2% 18 pages - 4% 24 pages - 6% 36 pages - 8% 48 pages - 10%

AGENCY DISCOUNT: 15%

* Advertisers scheduling space one-third page or larger in two or more Hi-Torque magazines may qualify for a multiple discount. This discount is applied to the total cost of each insertion. All ads must run same size and color in same cover date month. Copy may vary on each ad. Hi-Torque titles eligible for multiple magazine buys are Dirt Bike, Motocross Action, Dirt Wheels, 4- Wheel ATV Action, Mountain Bike Action, BMX Plus!, Road Bike Action and R/C Car magazines.

ISSUANCE & CLOSING DATES Hi-Torque ad material deadlines are for press-ready digital files only. While every attempt is made by the Publisher to keep the onsale dates as published, circumstances beyond our control may COVER DATE

SPACE DEADLINE*

MATERIAL DEADLINE**

occur and publications may be received earlier or later than our published on-sale dates. Subscriptions are usually mailed by the printer two or three weeks prior to on-sale dates.

ON-SALE DATE

January 2008...........................10/23/07..................10/30/07..................12/13/07 February 2008 .........................11/20/07 ..................11/29/07....................1/17/08 March 2008 ..............................12/21/07....................1/02/08....................2/14/08 April 2008 ..................................1/24/08....................1/31/08....................3/13/08 May 2008....................................2/25/08....................3/03/08....................4/17/08 June 2008 ..................................3/26/08....................4/02/08....................5/22/08 July 2008 ...................................4/22/08....................4/29/08....................6/19/08 August 2008 ..............................5/22/08....................5/30/08....................7/17/08

COVER DATE

SPACE DEADLINE*

MATERIAL DEADLINE**

ON-SALE DATE

September 2008 ........................6/23/08....................6/30/08....................8/21/08 October 2008.............................7/25/08....................8/01/08....................9/18/08 November 2008 .........................8/25/08....................9/02/08..................10/12/08 December 2008 .........................9/25/08..................10/02/08 ..................11/20/08 January 2009...........................10/24/08..................10/31/08..................12/18/08 February 2009 .........................11/21/08..................12/02/08....................1/22/09 March 2009 ..............................12/24/08....................1/05/09....................2/19/09

www.dir tbikemagazine.com 7

MX ACT ION

MOTOCROSS ACTION MAGAZINE

WPS 34485

JULY 2007

The motocross market is the most aggressive segment in the off-road world, and when trying to reach this lucrative niche, the quality of the audience is the most important factor. Motocross Action defines quality readership. Motocross Action readers have newer bikes and use more tires. MXA also has more readers who actually race than any other magazine in the sport. By every measure, Motocross Action readers are the most active and hardcore in the sport. Our readers spend more than $165 million dollars on motorcycle products and more than 68 percent have purchased product directly out of the pages of the magazine. Motocross Action advertising pulls sales from every level: consumer, dealer and distributor. It is truly the only “must-buy” in the market.

ISSN 0146-3292

$4.99 CANADA $5.99 0 7>

70992 34485

Attn retailer: Please display until July 5

QUICK FACTS: • TOTAL READERSHIP OF OVER 250,000 • 65% COMPETE IN SANCTIONED RACES • READERS OWN AN AVERAGE OF 2 MOTOCROSS BIKES • READERS SPEND OVER $145 MILLION A YEAR ON PARTS & ACCESSORIES • 77% PURCHASED PARTS & ACCESSORIES FROM ADS IN MOTOCROSS ACTION 8 www.motocrossactionmag.com

READER PROFILE

23% plan to buy pick-up truck

4 Readers per copy 96% Male Age 12 & under ................5% 13-17 ......................30% 18-20 ........................5% 21-24 ........................6% 25-29 ........................7% 30-39 ......................19% 40-49 ......................15% 50+ ..........................13% Median age: 28 36% Married Average household income: $68,000 Education level if over 18 High school grad ....35% Attending college ....17% College grad............33% Other........................14% 65% compete in sanctioned races Class Mini ............................4% 80cc ........................15% 125cc ......................23% 250cc ......................23% Open ........................13% +25 ............................6% +30 ..........................17% +40 ..........................13% +50 ..........................16% Pro ............................2% Type of racing Motocross ..............76% Arenacross ..............28% Cross country..........25% Desert ......................17% Supercross ................9% Supermoto ................3% Other........................30% Readers race an average of 19 times a year 27% have others in household that race Readers ride an average of twice a week

Other vehicles owned Mountain bike..........35% Motorcycle trailer ....31% SUV..........................23% BMX bike ................23% RV/Camper..............16% R/C Car....................15% Snowmobile ............12% Personal watercraft ..9% Transport motorcycle Pick up truck ..........51% Trailer ......................39% Hitch type carrier ......6% Van ............................4% Other sports/activities readers participate in Camping ..................42% Fishing ....................38% Mountain biking ......33% Hunting ....................29% Boating ....................29% Weight lifting............27% Snowboarding ........22% Running ..................21% Street Motorcycle riding......................17% Snow skiing ............17% Truck off roading ....15% Road bicycle riding......................10% 59% own video game system

Strokes 4-stroke ..................65% 2-stroke ..................35% Type Motocross ..............86% Enduro ......................5% Dual Sport ................4% Supermoto ................4% Other..........................1% Factors that influenced reader the most when purchasing bike Magazine tests ........48% Previous brand experience ............28% Friendsâ&#x20AC;&#x2122; influence ....18% Price ........................17% Factory race results 10% Dealer support ........10% Factory contingency program ..................6% Parentsâ&#x20AC;&#x2122; influence ....6% Dealership recommendation ....5% Showroom availability ................4% 29% own an ATV

Type owned Playstation 2............59% Use computer..........47% Playstation 1............28% Xbox ........................19% Xbox 360 ................13% Nintendo wii ............11% playstation 3 ..............9% Purchase an average of 5 video games a year MOTORCYCLE OWNERSHIP 94% own a dirt/motocross motorcycle Readers own an average of 2 dirt/motocross motorcycles

88% own a pick-up truck

Brand of newest motorcycle Honda ......................32% Yamaha....................29% Kawasaki ................18% Suzuki ......................12% KTM ..........................5% Husqvarna ................1% Other..........................5%

Brand of pick-up truck owned Chevrolet ................24% Ford ........................24% Toyota ......................17% Dodge ......................11% Nissan........................8% GMC ..........................7% Mazda........................2% Other..........................7%

Size 50cc-60cc..................2% 80cc-85cc ..............13% 125cc ......................12% 200cc-220cc ............4% 250cc ......................42% 300cc-380cc ............2% 400cc-490cc ..........18% 500cc-520cc ............4% 600cc+ ......................4%

80% of readers do their own maintenance/ repairs & hop-ups

Year 2007 ........................12% 2006 ........................22% 2005 ........................17% 2004 ........................14% 2003 ........................10% 2002 or earlier ........25%

MOTORCYCLE PURCHASE PLANS

Type Motocross ..............65% Enduro ....................18% Dual Sport ..............15% Other..........................8% 84% influence their friends on what bike to buy 16% plan to buy an ATV PARTS AND ACCESSORIES Readers spend an average of $2,160 a year on parts and accessories. 77% of the readers have purchased parts and accessories from ads in Motocross Action Main source of information on parts and accessories Ads in Motocross Action ....................41% Editorial in Motocross Action ......................30% Catalogs ..................23% Bike shops ..............16% Friends ....................15% At competitions ........9% Other magazines ......8% Other........................11% 52% said motorcycle dealers do not stock the parts and accessories they want to buy

Plan to buy a dirt/motocross motorcycle Yes ..........................33% Considering ............32%

50% have modified suspension

Brand Honda ......................30% Yamaha....................26% Kawasaki ................15% KTM ........................15% Suzuki ......................12% Husqvarna ................3% ATK ............................2% Husaberg ..................2% Gas Gas ....................1% Polini ..........................1% Other..........................4%

83% of those who own a 2-stroke purchased aftermarket exhaust

Size 50-60cc......................8% 80-85cc ..................10% 125cc ......................14% 200-220cc ................4% 250cc ......................36% 300-380cc ................2% 400-490cc ..............22% 500-520cc ................5% 600cc+ ......................1% Year Brand new ..............67% Used ........................15% Not sure ..................17% Strokes 4-stroke ..................78% 2-stroke ..................27%

45% have modified motors.

Brand FMF..........................42% Pro Circuit................34% Bill's Pipes ................5% DG..............................3% R&D............................2% Other........................13% 62% of those who own a 4-stroke purchased an aftermarket exhaust Brand Pro Circuit................24% FMF..........................20% White Bros ..............16% Dr. D ..........................5% Super Trapp ..............5% Big Gun......................4% Yoshimura..................4% Akrapovic ..................2% Answer ......................2% Powroll ......................2% Arrow ........................1% DEP............................1% Leo Vince ..................1% MSR ..........................1% CHM ..........................1% Thumper Racing........1% Two Brothers ............1% Other........................11%

77% purchased aftermarket silencer Brand FMF..........................32% Pro Circuit................18% White Bros.................9% SuperTrapp................7% Two Brothers ............5% Bill's Pipes ................4% Dr. D ..........................4% Answer ......................3% Applied ......................2% Cobra ........................1% Leo Vince ..................1% CHM ..........................1% Other........................14% 38% purchased aftermarket triple clamps Brand Applied Racing........25% Pro Circuit................15% RG3..........................10% Scott's ......................6% 909 ............................6% Tag ............................5% Sunline ......................4% Universal ....................4% Ride Engineering ......3% BRP............................2% Emig ..........................1% Other........................18% 65% purchased aftermarket handlebar Brand Renthal ....................33% Pro Taper ................32% Answer ......................5% Pro Sport ..................5% Tag ............................5% Moose........................3% Universal ....................2% 909 ............................1% Atomic........................1% applied ......................1% Tusk............................1% Azonic ........................1% Fasst ..........................1% Longhorn ..................1% Other..........................7% 44% purchased an aftermarket clutch lever Brand ASV ..........................28% Sunliner/ARC ..........16% Works Connection ..11% MSR ........................11% Magura ......................5% Motion Pro ................5% Applied ......................4% Longhorn ..................1% Other........................19% 87% purchased aftermarket grips Brand Renthal ....................28% Scott's ....................19% Pro-Grip ..................12% 909 ............................5% Sunline ......................4% ODI ............................4% Oury ..........................4% SixSixOne ..................4% Answer ......................3% Smith..........................3% O'Neal........................1% Shoxxout ..................1% Other........................12%

www.motocrossactionmag.com 9

MOTOCROSS ACTION MAGAZINE

83% purchased aftermarket sprockets Brand Renthal ....................40% SideWinder ................8% Moose........................6% Sunstar ......................6% Tag ............................6% Sunline ......................5% JT ..............................4% Vortex ........................4% Sprocket Specialists 3% Primary Drive ............3% AFAM ........................2% FMF/Cobalt ..............1% Magnum ....................1% Answer ......................1% Talon ..........................1% Other..........................9% 85% purchased aftermarket chain Brand D.I.D.........................29% Renthal ....................24% RK ............................13% Primary Drive ............6% Krause/SideWinder ..6% Regina........................5% Sunline ......................5% AFAM ........................2% Tsubaki ......................1% Other........................10% 80% replace their chain when they replace their sprockets 83% purchased aftermarket air filter Brand Twin-Air....................43% Uni-Filter ..................17% K&N..........................15% Ready Racing............9% Answer ......................5% PC ..............................1% Other..........................9% 80% purchased aftermarket reeds Brand Boyesen ..................50% Mototassinari ..........21% Carbon Tech............17% Stock/OEM ................9% Other..........................3% 52% purchased aftermarket piston Brand Wiseco ....................50% Stock/OEM..............27% Vertex ......................14% Nix..............................4% Namura ......................2% SRS............................1% Other..........................3% Brand of replacement front tire most often purchased Dunlop ....................41% Maxxis ....................15%

Michelin ..................14% Kenda ......................10% Bridgestone ..............5% Yokohama..................3% IRC ............................3% Metzeler ....................2% Pirelli ..........................2% Cheng Shin................1% Other..........................5% Brand of replacement rear tire most often purchased Dunlop ....................37% Michelin ..................21% Maxxis ....................19% Kenda ........................8% Bridgestone ..............7% Cheng Shin................3% Metzeler ....................3% Yokohama..................3% IRC ............................2% Pirelli ..........................2% Trelleborg ..................1% Other..........................7% Readers purchase an average of 6 tires per year Brand of brake pads purchased Stock/OEM..............31% EBC..........................24% Answer ......................8% Braking ......................6% Galfer ........................4% DP/Dunlop ................4% Tusk............................3% Ferodo ......................3% Carbon lorraine..........2% Moose........................2% Magnum ....................2% Vesrah ........................2% EPI..............................2% Other..........................7% Brand of 2-stroke oil used Yamalube ................19% Maxima ....................11% Bel-Ray ....................10% Amsoil ........................8% HP-2 ..........................7% Motorex ....................7% Spectro ......................6% Silkolene ....................5% Motul..........................5% Castrol ......................4% Kal-Gard ....................3% Redline ......................3% Klotz ..........................1% CCI ............................1% Torco ..........................1% Other........................10% Brand of 4-stroke oil used Hondaline ................19% Yamalube ................15% Maxima ......................9% Bel-Ray ......................8% Amsoil ........................5% Motorex ....................5% Silkolene ....................5% Kawasaki ..................5% Spectro ......................4% Mobil 1 ......................4% Motul..........................4%

10 www.motocrossactionmag.com

Pennzoil ....................4% Castrol ......................1% PJI..............................1% Redline ......................1% Torco ..........................1% Other........................10% Brand of gearbox oil used Yamalube ................17% Bel-Ray ....................16% Maxima ....................14% HP-2 ..........................8% Silkolene ....................7% Motul..........................5% Spectro ......................5% Motorex ....................3% Pennzoil ....................2% Torco ..........................2% Castrol ......................2% Other........................16% Brand of chain lube used Bel-Ray ....................21% Maxima ....................21% Silkolene ..................11% PJI..............................7% Motul..........................7% Sidewinder ................6% HP-2 ..........................4% Spectro ......................3% Torco ..........................3% Other........................16% Brand of numbers used De-Cal Works ..........18% N-Style ....................17% Factory Effex ..........14% Dirt Digits ..................7% One ............................6% Attack ........................4% Throttle Jockey..........4% Pros Choice ..............1% Other........................29% 44% purchased aftermarket graphics Brand Factory Effex ..........17% One ..........................13% N-Style ....................12% De-Cal Works ............9% Honda/Yamaha of Troy......................5% Throttle jockey ..........5% CEET..........................5% FMF............................4% Pro's Choice..............4% Pro Circuit..................3% Ten ............................3% Other........................20% 63% influence their friends on what hop-up parts they should buy RIDING GEAR Readers spend an average of $475 a year on riding gear 50% of the readers have purchased riding gear from ads in Motocross Action

Main source of purchasing riding gear Motocross Action ....................75% Local motorcycle dealer ....................29% Local motorcycle accessory store ....28% On the internet ........26% Mail order catalogs ..................21% 59% said motorcycle dealers do not stock the riding gear they want to buy 100% own motocross helmet Brand HJC..........................17% Fox ..........................13% Bell ..........................10% Arai ............................7% Shoei..........................7% Troy Lee ....................7% O'Neal........................7% One Industries ..........6% Thor............................6% Answer ......................5% Fly ..............................4% KBC ..........................4% MSR ..........................4% SixSixOne ..................4% Hondaline ..................3% Xtreme ......................3% AXO............................2% M2R ..........................2% Suomy........................2% Other........................10% 100% own motocross goggles Brand Scott ........................32% Okaley......................21% Smith ......................13% Spy ..........................12% Fox ............................8% Pro Grip ....................8% Dragon ......................7% Thor............................6% Answer ......................5% Utopia ........................5% Blur ............................2% Arnette ......................1% Goat ..........................1% Other..........................3% 98% own motocross gloves Brand Fox ..........................30% Thor..........................19% Answer ....................11% O'Neal......................10% No Fear......................9% MSR ..........................7% Troy Lee ....................7% Fly ..............................6% Shift............................5% SixSixOne ..................5% ARC............................3% AXO............................2% Pro Grip ....................2% Alloy ..........................1%

Sinisalo ......................1% Xtreme ......................1% Acerbis ......................1% Ocelot ........................1% Four............................1% 98% own motocross boots Brand Alpinestars ..............37% Fox ..........................17% Gaerne ....................10% O'Neal........................5% Thor............................5% MSR ..........................4% Diadora ......................4% SixSixOne ..................3% Sidi ............................3% Fly ..............................3% Ocelot ........................3% Hi-Point......................2% AXO............................2% Answer ......................1% Arc..............................1% Oxtar ..........................1% Other..........................4% 100% own motocross pants Brand Fox ..........................23% Thor..........................20% O'Neal......................13% Answer ......................9% No Fear......................6% Troy Lee ....................6% Acerbis ......................6% MSR ..........................6% Shift............................5% Alloy ..........................4% Fly ..............................4% AXO............................2% Sinisalo ......................2% Azonic ........................2% Pro Grip ....................2% Arc..............................1% SoCal ........................1% Xtreme ......................1% Ocelot ........................1% Other........................11% 65% own a chest protector Brand Fox ..........................24% Thor..........................15% SixSixOne ................10% Answer ......................4% O'Neal........................4% Pro-Grip ....................4% Troy Lee ....................4% EVS ............................3% Shift............................3% MSR ..........................3% AXO............................2% No Fear......................2% Acerbis ......................2% Fly ..............................2% HRP............................2% Pro Sport ..................2% SXP ............................2% Xtreme ......................2% Sinisalo ......................1% Other..........................7% None ..........................9%

GENERAL ADVERTISING RATES BLACK & WHITE

COVERS & POSITIONS

12X

1 Page....................................$5735 .............$5610................$5360................$5080 2/3 ............................................4610 ...............4475..................4275..................4065 1/2 ............................................3560 ...............3475..................3320..................3130 1/3 ............................................2560 ...............2485..................2375..................2250 1/4 ............................................1990 ...............1960..................1870..................1775 1/6 ............................................1475 ...............1395..................1320..................1250

Non-cancelable after 30 days before closing. Covers full-page only. Orders for covers other than full-color cannot be confirmed before closing date. Other guaranteed position, when available, add 15%. Publisher reserves the right to give better position than specified in the order at no increase in rate. CV2 Add 10% to General 1 Page Four-Color rate CV3 Add 5% to General 1 Page Four-Color rate CV4 Add 15% to General 1 Page Four-Color rate

BLACK & ONE COLOR 1 Page....................................$7295 .............$6975............... $6700................$6325 2/3 ............................................6190 ...............5915..................5700..................5370 1/2 ............................................4870 ...............4660..................4485..................4215 1/3 ............................................3915 ...............3660..................3540..................3325

* Turn to page 38 for ad specifications and page 40 for contact information. * Insertion orders required on or before space deadline. ** Material received after deadline is subject to late charges.

FOUR-COLOR 1 Page..................................$10120 ............ $9615................$9105................$8550 2/3 ............................................8605 ...............8175..................7730..................7305 1/2 ............................................7675 ...............7295..................6900..................6525 1/3 ............................................6670 ...............6340..................5975..................5685

NEW ADVERTISERS ARE REQUIRED TO PAY THE FIRST THREE MONTHS IN ADVANCE TO ESTABLISH CREDIT.

SHOWCASE RATES

MAIL ORDER ADVERTISING RATES

BLACK & WHITE

B&W Color

1/6 page ..........$860 995..........$805 955 ..........$735 3-inch ..............$800 925..........$740 865 ..........$675 2-inch ..............$595 696..........$550 650 ..........$505 1-inch ..............$390 490..........$360 460 ..........$335 Word ads: $2.00 per word, with $54.00 min.

12X B&W Color

835 .............$640 795 ............$590 605 ............$440 435 ............$290

790 715 540 390

12X

1 Page....................................$4270 .............$4115................$4010............$3825 2/3 ............................................3395 ...............3295..................3225..............3045 1/2 ............................................2655 ...............2560..................2485..............2365 1/3 ............................................1780 ...............1705..................1680..............1610 1/4 ............................................1415 ...............1395..................1355..............1295 1/6 ............................................1050 ...............1020....................995................940

BLACK & ONE COLOR

To reserve space, send copy and remittance to: SHOWCASE ADVERTISING, Motocross Action, Hi-Torque Publications Inc., 25233 Anza Drive, Valencia, CA 91355

MAIL ORDER ADVERTISING Any advertiser doing in excess of 50% of his total business by the sale of merchandise through the mail, making a direct offer to the consumer of merchandise and/or a mail-order catalog, and who states the exact price of the merchandise and postage instructions, may qualify for mail-order rates. Mail-order ads must contain information for ordering directly from the advertiser.

FOUR-COLOR 1 Page....................................$8175 ............ $7840................$7580............$7055 2/3 ............................................7350 ...............7085..................6830..............6460 1/2 ............................................6525 ...............6270..................6070..............5700 1/3 ............................................5615 ...............5415..................5235..............5130

DISCOUNTS FREQUENCY DISCOUNT: Rates are determined by number of issues contracted for and used within a 12-month period.

* MULTIPLE INSERTION DISCOUNT: Based on total page commitment for one year in all Hi-Torque titles. 14 pages - 2% 18 pages - 4% 24 pages - 6% 36 pages - 8% 48 pages - 10%

MULTIPLE MAGAZINE DISCOUNT: 2 Magazine Buy: 5% 3 Magazine Buy: 10% 4 or more Magazine Buy: 15% AGENCY DISCOUNT: 15%

ISSUANCE & CLOSING DATES Hi-Torque ad material deadlines are for press-ready digital files only. While every attempt is made by the Publisher to keep the on-sale dates as published, circumstances beyond our control may occur and COVER DATE

SPACE DEADLINE*

MATERIAL DEADLINE**

ON-SALE DATE

January 2008...........................10/15/07..................10/22/07..................12/06/07 February 2008 .........................11/13/07 ..................11/20/07....................1/10/08 March 2008 ..............................12/13/07..................12/20/07....................2/07/08 April 2008 ..................................1/16/07....................1/23/08....................3/06/08 May 2008....................................2/14/08....................2/22/08....................4/10/08 June 2008 ..................................3/17/08....................3/25/08....................5/15/08 July 2008 ...................................4/14/08....................4/21/08....................6/12/08 August 2008 ..............................5/14/08....................5/21/08....................7/10/08

publications may be received earlier or later than our published on-sale dates. Subscriptions are usually mailed by the printer two or three weeks prior to on-sale dates. COVER DATE

SPACE DEADLINE*

MATERIAL DEADLINE**

ON-SALE DATE

September 2008 ........................6/13/08....................6/20/08....................8/14/08 October 2008.............................7/17/08....................7/24/08 ....................9/11/08 November 2008 .........................8/15/08....................8/22/08..................10/05/08 December 2008 .........................9/14/08....................9/24/08 ..................11/13/08 January 2009...........................10/16/08..................10/23/08 ..................12/11/08 February 2009 .........................11/14/08 ..................11/21/08....................1/15/09 March 2009 ..............................12/16/09..................12/23/09....................2/12/09

www.motocrossactionmag.com 11

DIRT WHEELS MAGAZINE

SP PLA BE RI CE ST NG S BR FOR EA K

MAY 2007 WPS

37906

www.dirtwheelsmag.com

Ask industry insiders what is the best bang for their advertising dollar of any magazine in the motorcycle or ATV market, and they’ll universally say “Dirt Wheels!” With the largest newsstand readership, the biggest subscriber base, and a readership more than two and half times larger than the closest monthly ATV magazine, Dirt Wheels generates more sales response than any other title in the sport. Dirt Wheels advertisers are loyal and consistent, and many have run with us for decades. Dirt Wheels delivers.

Att’n Retailer: Please display until May 3

$5.50 CANADA $6.99 0 5>

CAN THE RENEGADE 800 4x4 BEAT THE RAPTOR 700 & GRIZ?

HOW TO TURN YOUR 4x4 INTO A RACER 0

70989 37906

ISSN 1060-4804

QUICK FACTS: • TOTAL READERSHIP OF OVER 575,000 • AVERAGE 3 FAMILY MEMBERS RIDE ATVs • READERS OWN AN AVERAGE OF TWO ATVs • READERS SPEND OVER $250 MILLION A YEAR ON PARTS & ACCESSORIES • 69% PURCHASED PARTS & ACCESSORIES FROM ADS IN DIRT WHEELS 12 www.dir twheelsmag.com

READER PROFILE Average 3 readers per copy 96% Male

Snowboarding ......13% Running ................10% Snow skiing ............9% 78% own a video game system

Age 12 & under ..............1% 13-17 ....................11% 18-20 ....................11% 21-24 ......................6% 25-29 ....................11% 30-39 ....................30% 40-49 ....................18% 50+ ........................11% Median age ..........35

Brand Playstation 1,2 ......76% Use computer ......31% X Box ....................20% Xbox 360 ..............10% Playstation 3............6% Nintendo wii ............4% Dreamcast ..............2% Other ....................13%

55% Married

Purchase an average of 4 video games a year

Median household income: $65,000 Level of education if over 18 High school grad ..56% Attending college ....6% College grad..........17% Other......................21% Main use of ATV Off-road riding ......96% Hunt/fish/camp ....34% Racing ..................28% Farm vehicle..........21% Type of terrain ridden most often Trails/forests ..........90% Mud/swamp ..........49% Farmland ..............46% Snow/ice ..............43% Sand dunes ..........30% Desert ....................16% Average 3 family members ride ATVs 18% compete in organized races Type of racing Motocross ............50% Cross Country/Hare scrambles..............48% Sand drags............36% Mud bogs..............21% Flattrack ................20% ATV pulls................15% Desert/Baja..............9% Ice racing ................5% Other main sports and activities readers participate in Camping................71% Fishing ..................61% Hunting..................48% Boating ..................36% Truck off roading ..31% Off-road motorcycle riding ..................22% Mountain biking ....20% Personal watercraft ............13%

84% own a pick-up truck Brand Chevrolet ..............34% Ford ......................28% Dodge....................19% GMC ......................10% Toyota ......................8% Nissan......................5% Other........................1% Other vehicles owned Car ........................52% SUV ......................38% Motorcycle trailer ..33% Mountain bike ......26% R/C Car ................20% RV/Camper............17% Street Motorcycle..15% Travel trailer ..........14% BMX bike ..............14% Off road motorcycle ..........13% Snowmobile ............9% Personal watercraft 6% ATV OWNERSHIP 98% own an ATV Average of 2 ATV’s owned Newest year owned 2007 ......................13% 2006 ......................32% 2005 ......................20% 2004 ......................11% 2003 ........................8% 2002 or earlier ......16% Newest brand Yamaha..................35% Honda....................25% Suzuki....................14% Polaris....................10% Kawasaki ................7% Arctic Cat ................3% Bombardier..............2% Kymco ....................1% E-Ton ......................1% Can Am ..................1%

Other........................2% ATV type Sport 2WD ............52% Utility 4WD ............29% Utility 2WD ..............4% Sport 4WD ..............4% Side by Side............4% Entry level................4% Youth........................3% Engine type 4-stroke ................91% 2-stroke ..................9% Size 50-70cc ..................2% 80-90cc ..................2% 125-199cc ..............2% 200-299cc ............10% 300-399cc ............14% 400-499cc ............36% 500-599cc ..............8% 600-700cc ............13% 700cc + ................14% Influencing factors when you bought your ATV Magazine test........47% Previous brand experience ............47% Price ......................36% Friend’s recommendation ...25% Local dealer support................18% Showroom availability............10% Dealership recommendation...10% Parent’s recommendation ....6% Factory race team results....................6% Factory continency program ................5% ATV PURCHASE PLANS 75% influence friends on their ATV purchase 44% plan to buy an ATV in next 12 months Brand Yamaha..................36% Honda....................20% Kawasaki ..............10% Suzuki......................8% Polaris......................8% Can Am ..................3% Arctic Cat ................2% Other........................1% Undecided ............15% ATV type Sport 2WD ............52% Utility 4WD ............26% Side by Side..........10% Sport 4WD ..............8% Utility 2WD ..............2%

Youth........................2% Entry level................0% Engine type 4-stroke ................88% 2-stroke ..................4% Undecided ..............7% Size 50-70cc ..................2% 80-90cc ..................1% 125-199cc ..............1% 200-299cc ..............5% 300-399cc ..............5% 400-499cc ............33% 500-599cc ..............3% 600-700cc ............18% 700cc + ................20% Undecided ............11% PARTS & ACCESSORIES Readers spend an average of $1,850 on parts and accessories each year 69% purchased parts and accessories from ads in Dirt Wheels Main source of information for purchasing parts and accessories Dirt Wheels ads ....62% Catalogs ................32% Internet ..................28% Editorial in Dirt Wheels ........12% Friends ..................12% Bike shop ..............10% Other magazines ....4% At competitions ......2% Other ......................6% 49% said ATV dealers do not stock the parts and accessories they want to buy 37% have modified suspension 42% have modified engine

Dr. D ........................3% LRD..........................3% Curtis Sparks ..........2% Alba..........................2% CT ............................1% DMC ........................1% Paul Turner ..............1% Ron Woods..............1% Eddie Sanders ........1% Trinity ......................1% Dynoport..................1% Pro Aluminum..........1% Two Brothers ..........1% Other......................13% 60% purchased an aftermarket silencer Brand FMF ......................17% HMF ......................12% Yoshimura..............10% White Bros ..............9% Pro Circuit................6% Big Gun ..................4% Super Trapp ............4% Toomey....................3% DG ..........................3% Cobra ......................3% LRD..........................3% Dr. D ........................2% Alba..........................2% Paul Turner ..............1% CT ............................1% DMC ........................1% Ron Woods..............1% Eddie Sanders ........1% Trinity ......................1% Other......................16% 51% purchased an aftermarket handlebar Brand Renthal ..................30% Answer/Pro Taper 18% Tag ........................10% Fly ............................6% Tusk ........................5% DG ..........................3% Fasst ........................3% Sunline ....................3% O’Neal......................2% 909 ..........................2% Azonic......................1% Other......................17% 76% purchased aftermarket grips

56% purchased aftermarket exhaust pipes Brand FMF ......................18% HMF ......................12% White Bros ............11% Yoshimura..............11% Big Gun ..................6% Pro Circuit................6% SuperTrapp..............5% Toomey....................4% DG ..........................3% Cobra ......................3%

Brand Scott ......................27% Pro-Grip ................17% Renthal ..................11% Oury ........................7% 909 ..........................6% O’Neal......................4% Smith ......................4% ODI ..........................2% Answer ....................2% Sunline ....................1% Other......................25%

www.dir twheelsmag.com 13

DIRT WHEELS MAGAZINE

59% purchased aftermarket sprockets Brand Renthal ..................30% SideWinder............21% Primary Drive ........15% Sunstar ..................14% Sunline ....................3% Magnum ..................3% Tag ..........................2% 909 ..........................1% Other......................20% 66% purchased aftermarket chain Brand D.I.D ......................32% SideWinder............14% Renthal ..................13% Primary Drive ..........9% RK............................7% Regina ....................5% EK ............................2% KMC ........................2% Sunline ....................1% Tsubaki ....................1% Other......................21% 83% purchased aftermarket air filter Brand K&N ......................60% Uni-Filter................16% DT1 ..........................6% Twin-Air....................5% NoToil ......................2% PC Racing ..............1% Ready Racing..........1% Other........................7% 41% purchased aftermarket brake pads Brand EBC ......................52% Tusk ......................10% DP/Dunlop ..............8% EPI ..........................4% Moose......................4% SBS..........................2% carbon loraine ........2% Streamline ..............2% Braking ....................1% Vesrah......................1% Galfer ......................1% Other......................11% 68% purchased aftermaket tires Front tire used ITP ........................30% Maxxis ..................23% Kenda ......................8% Dunlop ....................7% Goodyear ................4% Carlisle ....................3% SkatTrak ................3% Sand Tires Unltd. ....3% Ohtsu ......................2% Bridgestone ............2% Greenball ................1% Other......................18%

Rear tire used ITP ........................34% Maxxis ..................24% Kenda ......................8% Skat Trak ................6% Dunlop ....................5% Carlisle ....................4% Goodyear ................4% Sand Tires Unltd. ....3% Bridgestone ............2% Cheng Shin..............2% Ohtsu ......................1% Duro Tire..................1% AMS ........................1% Greenball ................1% Pirelli ........................1% Other......................17% Average 4 ATV tires purchased each year 62% purchased aftermarket wheels Brand ITP ........................48% Douglas ................33% Hiper ........................3% OMF ........................1% Motosport Alloy ......1% High Lifter................1% Other......................12% 38% purchased aftermarket nerf bars

Maxima....................5% HP-2 ........................4% Mobil 1 ....................4% Pennzoil ..................3% Spectro....................3% PJI............................1% Motul........................1% Silkolene ..................1% Other......................27% 38% purchased aftermarket graphics Brand One Industries ........9% Factory Effex ..........8% FMF ........................7% Alba..........................6% N-Style ....................5% Ceet ........................3% Decal Works ............2% Pro Curcuit ..............2% Other......................59% RIDING GEAR Readers spend an average of $375 on riding gear and apparel per year 39% purchased riding gear from ads in Dirt Wheels

O’Neal......................7% MSR ........................6% Shift ........................6% Answer ....................5% Fly ............................4% AXO ........................3% No Fear....................3% Pro Grip ..................2% ARC ........................1% Troy Lee ..................1% Four ........................1% SixSixOne................1% Ocelot ......................1% Other......................22% 69% own riding boots Brand Fox ........................20% Thor ......................15% Alpinestars ............13% O’Neal....................11% Answer ....................2% AXO ........................2% Fly ............................2% ARC ........................2% Gaerne ....................2% MSR ........................2% Ocelot ......................2% Sidi ..........................1% Four ........................1% SixSixOne................1% Other......................24%

98% own a helmet 65% own riding pants

Brand AC..........................25% DG ........................23% IMS/Roll Design ....11% Pro Aluminum..........9% Tusk ........................5% Other......................29% 4-stroke oil used Yamalube ..............19% Hondaline ..............15% Castrol ..................11% AMSOIL ..................9% Valvoline ..................9% Maxima....................6% Pennzoil ..................5% Kawasaki ................4% Mobil 1 ....................4% Bel-Ray....................3% Quaker State ..........2% Spectro....................2% Motul........................2% Silkolene ..................1% Other......................14% 2-stroke oil used Yamalube ..............34% AMSOIL ................10% Maxima....................9% Castrol ....................7% Bel-Ray....................6% Spectro....................5% Motul........................3% Valvoline ..................3% Hondaline ................2% Silkolene ..................1% Kawasaki ................1% Other......................19% Gearbox oil used Yamalube ..............20% Bel-Ray..................18% Castrol ..................10% AMSOIL ..................7%

14 www.dir twheelsmag.com

Brand HJC........................26% Bell ........................14% Fox ........................10% Thor ........................7% O’Neal......................6% Fly ............................4% M2R ........................4% Troy Lee ..................3% Shoei........................3% ARC ........................3% KBC ........................3% Bieffe........................2% Answer ....................2% MSR ........................2% AXO ........................1% Arai ..........................1% One Industries ........1% Hondaline ................1% Ocelot ......................1% Other ....................22%

Brand Fox ........................23% Thor ......................17% O’Neal......................9% Answer ....................7% Shift ........................7% Fly ............................5% MSR ........................5% Troy Lee ..................3% AXO ........................2% Four ........................2% No Fear....................2% ARC ........................2% Ocelot ......................1% Azonic......................1% Pro Grip ..................1% Sinisalo ....................1% Xtreme ....................1% Other......................15% 29% own chest protector

93% own riding goggles Brand Scott ......................44% Oakley ..................17% Smith ....................13% Spy ..........................9% fox............................8% thor ..........................6% Pro Grip ..................4% Fly ............................3% Answer ....................3% Utopia ......................1% Other........................9% 89% own riding gloves Brand Fox ........................30% Thor ......................17%

Brand Fox ........................26% Thor ......................21% Answer ....................6% O’Neal......................6% Shift ........................5% Troy Lee ..................4% Acerbis ....................3% Fly ............................3% SixSixOne................3% AXO ........................3% EVS ..........................3% ARC ........................2% Four ........................2% MSR ........................2% No Fear....................1% Ocelot ......................1% Pro Sport ................1% Sinisalo ....................1% Other........................7%

GENERAL ADVERTISING RATES BLACK & WHITE

COVERS & POSITIONS

12X

* Turn to page 38 for ad specifications and page 40 for contact information. * Insertion orders required on or before space deadline. ** Material received after deadline is subject to late charges.

NEW ADVERTISERS ARE REQUIRED TO PAY THE FIRST THREE MONTHS IN ADVANCE TO ESTABLISH CREDIT.

SHOWCASE RATES

MAIL ORDER ADVERTISING RATES

BLACK & WHITE

B&W Color

12X B&W Color

835 .............$640 795 ............$590 605 ............$440 435 ............$290

790 715 540 390

12X

BLACK & ONE COLOR

1 Page....................................$5870 .............$5645............... $5440............$5170 2/3 ............................................4985 ...............4790..................4625..............4405 To reserve space, send copy and remittance to: SHOWCASE ADVERTISING, 1/2 ............................................4030 ...............3895..................3760..............3565 Dirt Wheels, Hi-Torque Publications Inc., 25233 Anza Drive, Valencia, CA 91355 1/3 ............................................3360 ...............3190 ..................3115..............2965 FOUR-COLOR MAIL ORDER ADVERTISING Any advertiser doing in excess of 50% of his total business by the sale of 1 Page....................................$8175 ............ $7840................$7580............$7055 merchandise through the mail, making a direct offer to the consumer of 2/3 ............................................7350 ...............7085..................6830..............6460 merchandise and/or a mail-order catalog, and who states the exact price of the merchandise and postage instructions, may qualify for mail-order rates. 1/2 ............................................6525 ...............6270..................6070..............5700 1/3 ............................................5615 ...............5415..................5235..............5130 Mail-order ads must contain information for ordering directly from the advertiser.

DISCOUNTS FREQUENCY DISCOUNT: Rates are determined by number of issues contracted for and used within a 12-month period. AGENCY DISCOUNT: 15% * MULTIPLE INSERTION DISCOUNT: Based on total page commitment for one year in all Hi-Torque titles. 14 pages - 2% 18 pages - 4% 24 pages - 6% 36 pages - 8% 48 pages - 10%

MULTIPLE MAGAZINE DISCOUNT: 2 Magazine Buy: 5% 3 Magazine Buy: 10% 4 or more Magazine Buy: 15% ATV GROUP DISCOUNT: 10% Ads must run the same size and color in same cover date of Dirt Wheels and ATV Action. Copy may vary. Prepayment is required by new ADVERTISERS FOR THE FIRST 3 MONTHS.

SPACE DEADLINE*

MATERIAL DEADLINE**

ON-SALE DATE

January 2008...........................10/10/07..................10/17/07 ..................11/29/07 February 2008 .........................11/08/07 ..................11/15/07....................1/03/08 March 2008 ..............................12/10/07..................12/17/07....................1/31/08 April 2008 ..................................1/10/08....................1/17/08....................2/28/08 May 2008....................................2/11/08....................2/19/08....................4/03/08 June 2008 ..................................3/11/08....................3/18/08....................5/08/08 July 2008 ...................................4/09/08....................4/16/08....................6/05/08 August 2008 ..............................5/08/08....................5/15/08....................7/03/08

publications may be received earlier or later than our published onsale dates. Subscriptions are usually mailed by the printer two or three weeks prior to on-sale dates. COVER DATE

SPACE DEADLINE*

MATERIAL DEADLINE**

ON-SALE DATE

September 2008 ........................6/10/08....................6/17/08....................8/07/08 October 2008.............................7/10/08....................7/17/08....................9/04/08 November 2008 .........................8/12/08....................8/19/08..................10/02/08 December 2008 .........................9/11/08....................9/18/08 ..................11/06/08 January 2009...........................10/13/08..................10/20/08..................12/04/08 February 2009 .........................11/10/08 ..................11/17/08....................1/08/09 March 2009 ..............................12/11/08..................12/18/08....................2/05/09

www.dir twheelsmag.com 15

FREE MAGAZINE

WPS 37200

INSIDE

KAWASAKI’s ALL-NEW 2008

- */ , ÓääÇ

TERYX 750 RHINO KILLER?

2008 CUB CADET & PROWLER 750H1

SHOOTOUT

XP RANGER vs. RHINO

NEW 2008 UTVs SEPTEMBER 2007

FIRST TESTS TESTS: HOT NEW POLARIS

450 MXR RACER

GREATEST HONDA ATVs OF ALL TIME!

RENEGADE 500 SPORT SP ORT 4x4 KYMCO 300 KING QUAD 700 TURN YOUR YOUR OUTLAW INTO A 570

ISSN 1098-0423

Attn. retailer: Please display until Sept. 13

$4.99 CANADA $5.99

2008 THUNDERCAT 1000

BIGGEST ATV EVER

2008 YAMAHA RAPTOR 700

70992 37200

0 9>

ATV ACTION MAGAZINE

ALL-NEW:: 2008 ATVs ALL-NEW ATVs ARE HERE!

These are exciting times for the ATV industry and ATV Action magazine. Heading into the 2008 season, ATV Action reaches its 25th year anniversary. The new model ATV sport category has never been bigger, with seven manufacturers building 450cc readyto-race ATVs. In addition, utility and side-by-side ATV unit sales and models are growing exponentially, and the amount spent on aftermarket products by the more mature affluent enthusiast is astounding. Starting with our July 2007 issue, ATV Action has offered a special UTV section in the center of every issue, called UTV Action magazine. This special magazine inside a magazine will focus on the rapidly growing and profitable side-by-side ATV model niche. In our current reader survey you will find that ATV Action readers spend an average of $1,750 per year on parts and accessories for their four wheelers. With a low advertising rate and its large readership base ATV Action provides the best media value to reach this dynamic group of spending enthusiasts. Each month ATV Action readers look forward to its concise and extremely credible performance-product and accessory evaluations, pro rider interviews, worldwide event and race coverage, pro riding tips, ATV repair, legal and land issues and adventure/destination stories.

QUICK FACTS: • TOTAL READERSHIP OF OVER 150,000 • READERS OWN AN AVERAGE OF TWO ATVs • 52% OWN A SPORT/HIGH PERFORMANCE ATV • READERS SPEND OVER $70 MILLION A YEAR ON PARTS & ACCESSORIES • 55% PURCHASED PARTS AND ACCESSORIES FROM ADS IN ATV ACTION 16 www.4wheelatv.com

READER PROFILE 4 readers per copy 94% Male Age 12 & under ..........3% 12-15....................6% 16-20....................4% 21-24....................1% 25-29....................9% 30-39 ................36% 40-49 ................23% 50+ ....................18% Median age: 35 65% Married Median household income: $62,500 Level of education if over 18 High school graduate ..........54% Attending college 4% College graduate25% Other..................17% ATV usage Off road fun riding................96% Hunt/fish/camp..36% Racing................13% Farm vehicle ......11% Other work vehicle ............10% Terrain ridden Trails/forests ......86% Snow/ice............35% Mud/swamp ......32% Farmland............31% Sand dunes ......23% Desert ................16% Average of two family members ride ATV’s

Fishing ..............59% Hunting ..............45% Boating ..............40% Truck offroading 27% Off-road Motorcycle riding................27% Snowmobiling....21% Mountain biking 18% Jet skiing ..........14% Snowboarding ..12% Snow Skiing ......12% Running ............11% 65% own a video game system Type owned Playstation 1, 2..70% Use computer....45% X Box ................20% XBox 360 ..........17% Playstation 3......10% Nintendo wii ........6% Sega ....................4% Dreamcast ..........1% Readers purchase an average 3 video games a year 84% own a pick-up truck Brand of pick-up owned Chevrolet ..........46% Ford....................31% Dodge ................13% GMC ....................8% Toyota ..................6% Nissan ..................3% Mazda ..................1% Other ....................2% Other vehicles owned Car ....................54% SUV....................46% Off -road motorcycle ......38% Mountain bike....32% Motorcycle trailer 30%

26% compete in organized races Type of racing Motocross ........29% ATV pulls............26% Mud bogs ..........20% Cross-country/Hare scrambles ..........17% Sand drags ........17% Flattrack ..............9% Desert/Baja..........6% Ice racing ............6% Other main sports and activities readers participate in Camping ............68%

RC car................22% Street motorcycle ......19% RV/Camper........18% Travel trailer ......13% Snowmobile ......13% BMX bike ..........13% Personal watercraft ..........7% ATV OWNERSHIP 99% own an ATV Readers own an average of 2 ATV’s Newest year owned

2007 ..................16% 2006 ..................29% 2005 ..................14% 2004 ..................12% 2003 ....................9% 2002 or earlier....20% Newest brand owned Yamaha..............27% Honda ................21% Polaris ................15% Kawasaki ..........11% Suzuki ................10% Bombardier..........6% Arctic Cat ............2% Can-Am ..............2% Kymco..................2% E-Ton....................1% Other ....................3% Type Sport 2WD ........41% Utility 4WD ........30% Sport 4WD ........11% Youth....................9% Utility 2WD ..........4% Side by Side ........3% Entry-Level ..........2% Engine type 4-stroke ............87% 2-stroke ............13% Size 50-70cc................2% 80-90cc................5% 125-185cc ..........1% 200-250cc ........17% 300-350cc ........11% 400-495cc ........40% 500-595cc ..........7% 600cc-700cc ....11% 700cc+ ..............13% Influencing factors when you bought your ATV Magazine test results ..............40% Previous brand experience ........40% Price ..................24% Friends’ influcence ........15% Dealer support ..12% Showroom availability ..........6% Dealership recommendation...4%

Factory contingency program ..............3% Parents’ influence ............2% Factory race results ................2% 82% influence friends on their ATV purchase

ATV PURCHASE PLANS 51% plan to buy a new ATV Brand Honda ................27% Yahama..............22% Kawasaki ..........18% Suzuki ................14% Can-am................9% Polaris ..................8% Bombardier..........2% E-Ton....................1% Other ....................2% Model type Sport 2WD ........47% Utility 4WD ........32% Sport 4WD ........14% Youth..................10% Side by Side ........8% Entry-Level ..........2% Utility 2WD ..........1% Engine type 4-stroke ............94% 2-stroke................4% Size 50-70cc................4% 80-90cc ............10% 125-185cc ..........2% 200-250cc ..........7% 300-350cc ..........2% 400-495cc ........44% 500-595cc ..........8% 600-700cc ........10% 700cc+ ..............16% Undecided ..........9% PARTS & ACCESSORIES Readers spend an average of $1,750 a year on parts and accessories 55% purchased products from ads in ATV Action Main source of information for purchasing parts and accessories Catalogs ............49% Ads in ATV Action ........41% Friends ..............16% Bike shop ..........14% Editorial in ATV Action ......13% Other magazines...13%

Competitions ......1% Other..................20%

54% of the readers said their ATV dealer does not stock the P&A they want to buy 31% of the readers have modified their engines 25% of the readers have modified their suspension 42% purchased aftermarket exhaust systems Brand FMF....................22% Yoshimura..........13% HMF ..................12% Big Gun................7% White Bros. ..........7% DG........................6% Pro Circuit............6% Cobra ..................3% SuperTrapp..........3% DMC ....................2% LRD ......................2% Paul Turner ..........2% Toomey ................2% Alba......................1% Curtis sparks ......1% Eddie Sanders ....1% Pro Aluminum......1% Two brothers........1% Trinity....................1% Other..................11% 45% purchased an aftermarket silencer Brand FMF ..................27% HMF ..................14% Yoshimura..........12% Pro Circuit............7% Big Gun................6% White Bros ..........6% SuperTrapp ........5% DG........................4% DMC ....................2% Eddie Sanders ....2% LRD ......................2% Toomey ................2% Aaen ....................1% Alba......................1% Cobra ..................1% CRD ....................1% Curtis sparks ......1% Paul Turner ..........1% Pro Aluminum......1% Two Brothers ......1% Other ....................9% 41% purchased an aftermarket handlebar www.4wheelatv.com 17

ATV ACTION MAGAZINE

Brand Renthal ..............32% Pro Taper ............20% Fly ......................13% Tag ........................8% Fasst ....................5% O’Neal ..................5% DG ........................3% FMF ......................3% Tusk ......................3% Other ....................8% 38% purchased aftermarket sprockets Brand Renthal ..............27% Primary Drive......22% SideWinder ........15% Sunstar ..............15% FMF ......................5% AFAM ....................2% Magnum ..............2% Sunline..................2% Tag ........................2% Other ..................12% 41% purchased an aftermarket chain Brand D.I.D. ..................30% Renthal ..............20% SideWinder ........13% Primary Drive......11% RK ........................9% Tsubaki..................5% EK ........................4% KMC......................4% Regina ..................4% Other ....................9% 69% purchased aftermarket grips

Front tire used ITP ......................31% Maxxis ................18% Kenda ................12% Carlisle ..................9% Dunlop ..................7% Cheng Shin ..........4% Sand Tires Unltd. 3% Ohtsu ....................3% Skat Trak ..............3% Goodyear..............2% AMS ......................1% Armstrong ............1% Bridgestone ..........1% Greenball ..............1% Kings ....................1% Pirelli ....................1% Other ....................9% Rear tire used ITP ......................34% Maxxis ................18% Kenda ................11% Carlisle ..................9% Dunlop ..................8% Skat Trak ..............5% Cheng Shin ..........4% Sand Tires unltd. ..4% Bridgestone ..........3% Goodyear..............3% AMS ......................1% Ohtsu ....................1% Armstrong ............1% Duro Tire ..............1% Greenball ..............1% Supergrip ..............1% Other ....................6% Readers purchased an average 4 ATV tires a year 52% purchased aftermarket wheels

Brand Scott ..................33% Pro-Grip..............23% Renthal ..............17% Oury ......................9% O’Neal ..................6% Smith ....................6% 909........................4% Answer..................2% ODI........................2% FMF ......................1% Sunline..................1% Other ..................15%

Brand ITP ......................55% Douglas ..............38% Hiper ....................4% OMF......................2% Motosport Alloy....2% AMS ......................1% Super Grip ............1% Other ....................4%

72% purchased an aftermarket air filter

Brand EBC ....................45% Braking ..............12% DP/Dunlop..........12% Tusk ......................8% Moose ..................6% Vesrah ..................3% EPI ........................2% Performance Plus 2% Streamline ............2% Other ..................17%

Brand K&N ....................62% Uni-Filter ............17% Stock ..................12% Twin-Air ................6% No Toil ..................2% FMF ......................1% Other ....................6% 18 www.4wheelatv.com

36% purchased aftermarket brake pads

38% purchased aftermarket nerf bars Brand AC ......................20% DG ......................20% Pro Aluminum ....16% Answer..................9% Tusk ......................7% UM Performance..4% IMS/Roll Design ..2% Other ..................23% 4-stroke oil used Yamalube............18% Hondaline ..........16% Castrol ................14% Amsoil ..................9% Mobil 1..................7% Pennzoil ................6% Kawasaki ..............5% Valvoline................5% Bel-Ray ................4% Maxima ................4% Motul ....................3% PJ1........................2% Quaker State ........2% Silkolene ..............1% Spectro ................1% Other ..................14% 2-stroke oil used Yamalube............21% Bel-ray ................10% Amsoil ..................9% Maxima ................6% Castrol ..................5% Spectro ................5% Hondaline ............4% Valvoline................4% Kawasaki ..............3% Motul ....................3% Pennzoil ................3% Other ..................34% Gearbox oil used Yamalube............19% Castrol ................12% Bel-Ray ..............10% Amsoil ..................8% Mobil 1..................7% Pennzoil ................7% Maxima ................5% HP-2 ....................3% Spectro ................3% Motul ....................3% PJ1........................2% Silkolene ..............1% Torco ....................1% Other ..................25% 33% purchased aftermarket graphics Brand Factory Effex ......16% One Industries....16% Decal Works ......11% Alba ......................8% N-Style..................8%

Pro Circuit ............8% Ceet ......................3% FMF ......................3% Other ..................27% RIDING GEAR Readers spend an average of $380 a year on riding gear 39% purchased riding gear from ads in ATV Action 99% own a helmet Brand HJC ....................30% Bell......................15% Fox........................8% Shoei ....................6% Arai........................5% Bieffe ....................5% Thor ......................5% Fly ........................4% O’Neal ..................4% AXO ......................2% M2R ......................2% MSR......................2% Answer..................2% ARC ......................2% KBC ......................2% Ocelot ..................2% One Industries ......2% Troy Lee ................2% Four ......................1% Hondaline ............1% SixSixOne ............1% Vemar....................1% Xtreme ..................1% Other ..................23% 89% own riding goggles Brand Scott ..................48% Oakley ................16% Fox......................10% Smith ..................10% Thor ......................5% Spy........................5% Answer..................3% Pro Grip ................3% Fly ........................2% Blur ......................1% Utopia ..................1% Other ....................9% 89% own riding gloves Brand Fox......................24% Thor ....................16% O’Neal ................10% Answer..................9% Fly ........................7% MSR......................6% AXO ......................4% Shift ......................3% ARC ......................3%

No Fear ................3% Pro Grip ................3% Four ......................2% Troy Lee ................2% Azonic ..................1% Acerbis..................1% Other ..................23% 60% own riding boots Brand O’Neal ................17% Alpinestars..........16% Thor ....................16% Fox......................12% Answer..................6% AXO ......................6% ARC ......................4% Fly ........................4% Gaerne..................4% Ocelot ..................2% Berik......................1% Four ......................1% MSR......................1% Oxtar ....................1% Other ..................21% 55% own riding pants Brand Thor ....................20% O’Neal ..................9% Fly ........................7% Answer..................5% MSR......................3% Shift ......................3% AXO ......................3% Four ......................3% ARC ......................2% No Fear ................2% Azonic ..................1% Ocelot ..................1% Sinisalo ................1% Troy Lee ................1% Xtreme ..................1% Other ..................23% 35% own chest protector Brand Fox......................27% Thor ....................15% O’Neal ................10% Answer..................7% AXO ......................7% Acrebis..................5% MSR......................5% No Fear ................5% Fly ........................3% Shift ......................3% ARC ......................2% EVS ......................2% Four ......................2% Ocelot ..................2% Other ....................8%

GENERAL ADVERTISING RATES BLACK & WHITE

COVERS & POSITIONS

12X

1 Page....................................$3040 .............$2940................$2840................$2715 2/3 ............................................2430 ...............2355..................2310..................2160 1/2 ............................................1920 ...............1860..................1780..................1700 1/3 ............................................1365 ...............1335..................1270..................1210 1/4 ............................................1070 ...............1025....................995....................945 1/6 ..............................................755 .................720....................695....................660

BLACK & ONE COLOR 1 Page....................................$3830 .............$3695............... $3570 ................$3425 2/3 ............................................3250 ...............3145..................3035 ..................2920 1/2 ............................................2760 ...............2670..................2585 ..................2450 1/3 ............................................2180 ...............2105..................2035 ..................1960

* Turn to page 38 for ad specifications and page 40 for contact information. * Insertion orders required on or before space deadline. ** Material received after deadline is subject to late charges.

FOUR-COLOR 1 Page....................................$4905 ............ $4755................$4595................$4420 2/3 ............................................4320 ...............4170..................4030..................3895 1/2 ............................................3830 ...............3695..................3570..................3425 1/3 ............................................3260 ...............3195..................3080..................2940

NEW ADVERTISERS ARE REQUIRED TO PAY THE FIRST THREE MONTHS IN ADVANCE TO ESTABLISH CREDIT.

SHOWCASE RATES

MAIL ORDER ADVERTISING RATES

All Showcase rates are net. Payment must accompany copy for new advertisers. Ads may be submitted camera-ready or be prepared by HiTorque. When they are prepared by Hi-Torque, material must be received three (3) days before the material deadline.

BLACK & WHITE

B&W Color

1/6 page ..........$485 635..........$450 600 ..........$410 3-inch ..............$435 560..........$405 530 ..........$365 2-inch ..............$310 410..........$285 385 ..........$265 1-inch ...............$250 350..........$230 330 ..........$210 Word ads: $2.00 per word, with $54.00 min.

12X B&W Color

560 ............$355 490 ............$320 365 ............$230 310 ............$185

12X

1 Page....................................$2180 .............$2100................$2015 ............$1945 2/3 ............................................1695 ...............1630..................1575 ..............1520 1/2 ............................................1345 ...............1295..................1245 ..............1195 1/3 ..............................................920 .................875....................845 ................815 1/4 ..............................................775 .................740....................720 ................680 1/6 ..............................................570 .................555....................520 ................510

505 445 330 285

BLACK & ONE COLOR 1 Page....................................$3105 .............$3080............... $2995 ............$2920 2/3 ............................................2650 ...............2625..................2535 ..............2495 1/2 ............................................2335 ...............2325..................2250 ..............2200 1/3 ............................................1870 ...............1860..................1795 ..............1760

To reserve space, send copy and remittance to: SHOWCASE ADVERTISING, ATV Action, Hi-Torque Publications Inc., 25233 Anza Drive, Valencia, CA 91355

FOUR-COLOR

MAIL ORDER ADVERTISING Any advertiser doing in excess of 50% of his total business by the sale of merchandise through the mail, making a direct offer to the consumer of merchandise and/or a mail-order catalog, and who states the exact price of the merchandise and postage instructions, may qualify for mail-order rates. Mailorder ads must contain information for ordering directly from the advertiser.

1 Page....................................$3925 ............ $3860................$3740 ............$3650 2/3 ............................................3490 ...............3415..................3320 ..............3255 1/2 ............................................3140 ...............3080..................2995 ..............2935 1/3 ............................................2695 ...............2660..................2570 ..............2525

SPACE DEADLINE*

MATERIAL DEADLINE**

ON-SALE DATE

January 2008...........................10/18/07..................10/25/07..................12/13/07 February 2008 .........................11/15/07 ..................11/26/07....................1/17/08 March 2008 ..............................12/18/07..................12/27/07....................2/14/08 April 2008 ..................................1/21/08....................1/28/08....................3/13/08 May 2008....................................2/20/08....................2/27/08....................4/17/08 June 2008 ..................................3/20/08....................3/28/08....................5/22/08 July 2008 ...................................4/17/08....................4/24/08....................6/19/08 August 2008 ..............................5/19/08....................5/27/08....................7/17/08

publications may be received earlier or later than our published onsale dates. Subscriptions are usually mailed by the printer two or three weeks prior to on-sale dates. COVER DATE

SPACE DEADLINE*

MATERIAL DEADLINE**

ON-SALE DATE

September 2008 ........................6/18/08....................6/25/08....................8/21/08 October 2008.............................7/22/08....................7/29/08....................9/18/08 November 2008 .........................8/20/08....................8/27/08..................10/12/08 December 2008 .........................9/22/08....................9/29/08 ..................11/20/08 January 2009...........................10/21/08..................10/28/08..................12/18/08 February 2009 .........................11/19/08 ..................11/26/08....................1/22/09 March 2009 ..............................12/19/08..................12/30/08....................2/19/09

www.4wheelatv.com 19

BIKES & GEAR, WILDEST RACE ACTION AND MORE!

source for reaching active mountain bike enthusiasts. Respected

MOUNTAIN

BIKE ACTION

worldwide for our testing, shootouts, riding instruction and technical

WPS 37199

expertise, MBA has a dedicated following which in 2007 has continued to

www.mbaction.com

grow by nearly double-digits in newsstand and subscription sales!

AUGUST 2007

BUILDING YOUR NEXT BIKE IT’S NOT AS HARD AS YOU THINK

Mountain Bike Action leads the industry in advertising page count year after year. This is not by accident. Positive results earn advertising dollars.

SADDLE COMFORT: NO PAIN, YOUR GAIN

That is why so many of our advertisers have been with us for so long—it

BIKE TESTS:

simply works.

GT iDRIVE 5.0, MARIN HARDTAIL, 3D RACING B29er, ITALY’S FRM RACER & MONGOOSE BLACK DIAMOND

Do you close your business down for two or three months a year? MBA is published 12 times a year! Our goal is to have the highest return on

SPECIALIZED DEMO 7:

investment for your advertising campaign. With our penetrating global

IT WORKS AS GREAT AS IT LOOKS!

distribution through Time Warner’s publishing services, we have never understood why some magazines skip a quarter of the year. Attn. retailer: Please display until Aug. 2

$3.99 CANADA $4.99 0 8>

70989 37199

ISSN 0895-8467

MOUNTAIN BIKE ACTION MAGAZINE

For 22 years Mountain Bike Action has been the industry’s number one

SEA OTTER SPECIAL: BIGGEST EVENT EVER! NEWEST

Mountain Bike Action also has a very comprehensive website, creating a constant flow of new readers daily. Subscriptions are also available in an “industry first” electronic format that allows the world to get MBA even quicker, speeding up your product sales! The entire staff of Mountain Bike Action is a dedicated group of cyclists who understand just how fast this sport evolves and live it daily. We look forward to seeing your product, hearing your goals and helping you attain them as swiftly as possible.

QUICK FACTS: • TOTAL READERSHIP OF OVER 240,000 • READERS SPEND 9.5 HOURS A WEEK RIDING THEIR MOUNTAIN BIKES • 86% SAID MBA IS THEIR MAIN SOURCE OF INFORMATION ON NEW BIKES • READERS SPEND OVER $45 MILLION A YEAR ON BICYCLE PARTS & ACESSORIES • READERS SPEND OVER $15 MILLION A YEAR ON APPAREL 20 www.mbaction.com

94% Male

Dodge ......................13% Nissan......................13% Mazda........................5% GMC ..........................4% Other..........................2%

Age 10-12 ........................1% 13-15 ........................3% 16-19 ........................2% 20-24 ........................3% 25-29 ........................7% 30-34 ......................17% 35-39 ......................15% 40-44 ......................20% 45-49 ......................13% 50-54 ........................8% 55+ ..........................11%

Other vehicles/recreational gear owned Car ..........................51% SUV..........................43% Off-road motorcycle..9% Skateboard ................7% BMX bike ..................7% RV/camper ................7% R/C car ......................6% Personal watercraft ..3% Snowmobile ..............1%

Median age: 39

Sports/activities participated in Camping ..................47% Weight lifting............29% Running ..................28% Fishing ....................27% Snow skiing ............24% Hunting ....................21% Motorcycle riding ....16% Snowboarding ........16% Boating ....................15% Truck off-roading ....11% BMX ..........................7%

READER PROFILE 4 readers per copy

67% Married Median household income: $81,000 Education level if over 18 years old High school grad ....26% Attending college ....11% College grad............64% 23% compete in mountain bike races Class compete in Beginner ..................31% Sport ........................52% Expert ......................14% Pro ............................1% Vet ..............................1% Readers race five times a year on average Members of what organizations USA Cycling ............17% IMBA ..........................9% AMBA ........................2% Readers spend an average 9.5 hours riding a week Type riding readers prefer Trail riding ................76% Cross-country..........12% Resort riding ..............6% Downhill ....................6% Urban/jumps..............2% Mountaincross ..........1% 2 other members in household ride mountain bikes Taken mountain bike vacation Yes ..........................41% Plan to ....................32% 75% do their own bike maintenance 44% own a pick up truck Brand of pick up owned Ford ........................28% Chevrolet ................20% Toyota ......................19%

Brand of casual shoe worn Nike..........................24% Adidas......................17% Vans ........................10% Puma..........................7% Airwalk ......................4% Skechers....................4% Etnies ........................3% Converse ..................3% DC..............................3% Other........................34% None ..........................3% Brand of sunglasses worn Oakley......................23% Smith ......................13% Ray Ban ....................8% Spy ............................5% Rudy Project..............5% Arnette ......................5% Dragon ......................2% Scott ..........................2% Blur ............................1% Other........................28% None ..........................9% 76% own video game system Brand Computer ................38% PlayStation ............28% Xbox ........................18% Nintendo ..................15% BICYCLE OWNERSHIP 100% own a mountain bike How many of each category owned Cross-country hardtail ..................66% Trail bike (4+ inches of suspension) ......46% Cross-country full-suspension......45%

Single-speed ............9% Freeride......................7% Jump/urban ..............5% Downhill ....................5% 29'er ..........................3% Dual slalom/mountaincross ..........1% Newest bike: complete bike or frame only Complete ................72% Frame ......................28% Frame material of newest bike Aluminum ................85% Carbon fiber ..............7% Chromoly/steel ..........5% Titanium ....................2% Other..........................1% Suspension Full suspension ......74% Front suspension ....22% Rigid ..........................4% Brand Santa Cruz ..............16% Specialized ..............16% Giant ..........................8% Trek ............................7% Fisher ........................7% Titus ..........................6% Cannondale ..............5% Kona ..........................4% Jamis ........................3% GT ..............................2% Intense ......................2% Raleigh ......................2% Ellsworth ....................2% Iron Horse..................2% Rocky Mountain ........2% Other........................20% Cost Under $399................8% $400-$800 ..............15% $900-$1000 ............12% $1100-$1500 ..........15% $1600-$2000 ..........16% $2100-$2500 ..........13% $2600-$3000 ............7% $3100-$4000 ............9% $4100-$4999 ............4% $5000+ ......................2% Avg. $1,500-$1,600 Where purchased Bike shop ................71% Internet ....................11% Used ..........................7% Mail order ..................5% Department/sporting goods store ............3% Other..........................4% Time of year purchased Jan-Mar ..................32% Apr-Jun ....................29% July-Sept ................17% Oct-Dec ..................23% Factor that influenced the purchase of your bike the most Magazine test..........56% Brand experience....16% Dealer support ........15% Price ........................14% Friend ........................8% Dealership recommendation ......6% Color ..........................2%

Factory rider endorsement ..........1% Factory race team results ......................1% 39% own a road bike BICYCLE PURCHASE PLANS Main source of information on new mountain bikes Mountain Bike Action...86% Bike shops ..............11% Internet ....................11% Friends ......................8% Other magazines ......7% Catalogs ....................2% People at the races....2% Other ........................1% Plan to purchase a new bike Yes ..........................40% Undecided ..............17% Complete bike or frame only Complete ................47% Frame only ..............27% Undecided ..............26% Type Cross-country full suspension ..............42% Trail bike ..................24% Cross-country Hardtail ......................9% Freeride......................7% Single speed..............5% Downhill ....................4% Jump/urban ..............2% Undecided ................7% Frame material Aluminum ................63% Carbon fiber ..............8% Titanium ....................4% Chromoly/steel ..........4% Other..........................1% Undecided ..............20% Size wheels bike will have 26 inch ....................67% 29 inch ....................16% Undecided ..............17% Brand Santa Cruz ..............26% Specialized ..............13% Cannondale ..............8% Ellsworth ....................5% Giant ..........................4% Trek ............................4% Gary Fisher ................4% Kona ..........................4% Rocky Mountain ........4% Salsa ..........................3% Redline ......................2% Intense ......................2% Raleigh ......................2% Turner ........................2% Jamis ........................2% Other........................30% Where plan to buy Bike shop ................59% Internet ....................11% Department/sporting 4% Mail order ..................3% Used ..........................2%

Other..........................2% Undecided ..............17% Plan to spend Under $399................2% $400-$800 ................8% $900-$1000 ............12% $1100-$1500 ..........18% $1600-$2000 ..........19% $2100-$2500 ..........13% $2600-$3000 ..........13% $3100-$4000 ............7% $4100-$4999 ............5% $5000+ ......................2% Average....$1,600-$2,000 Plan to buy a road bike Yes ..........................21% Undecided ..............19% PARTS AND ACCESSORIES Readers spend an average of $475 a year on bicycle parts Main source of information for purchasing bicycle parts Mtn. Bike Action ......65% Internet ....................14% Bike shop ................12% Catalogs ....................9% Friends ......................5% Other magazines ......4% Other..........................1% Where readers purchase majority of parts and accessories Bike shop ................60% Internet ....................28% Mail order from magazine ................7% Mail order from catalog ....................3% Sporting good ..........2% Other..........................1% 69% purchased aftermarket tires Brand Kenda ......................27% Maxxis ....................10% Panaracer ................10% WTB ..........................9% Hutchinson ................9% Continental ................7% Specialized ................7% Michelin ....................6% IRC ............................6% Bontrager ..................5% Intense ......................2% Nokian........................1% Tioga ..........................1% Other..........................1% 37% plan to purchase a tubeless tire system 60% purchased aftermarket grips Brand ODI ..........................23% Lizard Skins ............20% Specialized ..............13% Oury ..........................9% WTB ..........................5% Azonic ........................4% www.mbaction.com 21

MOUNTAIN BIKE ACTION MAGAZINE

Yeti ............................3%

Ritchey ..................2% Serfas ....................1% GripShift ................1% ATI..........................1% Answer ..................1% GrabOn..................1% Other....................15% 48% purchased aftermarket handlebar Brand Easton ................37% Race Face ..........17% Azonic....................7% Bontrager ..............5% Titec ......................5% FSA ........................5% Specialized ............4% Answer ..................2% Kore ......................2% WTB ......................2% Ritchey ..................1% Salsa......................1% Atomic ..................1% Other......................4% 49% purchased aftermarket stem Brand Thomson ............35% Easton ................20% FSA ........................6% Ritchey ..................4% Bontrager ..............3% Titec ......................3% Azonic....................3% Kore ......................2% Profile ....................2% WTB ......................2% Salsa......................1% Control Tech ..........1% Ringle ....................1% Answer ..................1% Atomic ..................1% Atom Lab ..............1% Coda......................1% Syncros..................1% Other....................11% 47% purchased aftermarket hubs Brand Shimano ..............29% Chris King............24% WTB ....................10% Hugi ......................8% RinglĂŠ ....................2% AC..........................1% Hope......................1% Sunline ..................1% White Industries ....1% SRAM ....................1% Other....................22% Brakes bought Yes (with disc) ....25% Yes (with cantilever)....13% Type of brakes Disc......................77% Cantilever ............23% Brand Avid......................39% 22 www.mbaction.com

Hayes ..................28% Shimano ..............16% Formula ................5% Hope ....................4% Magura ..................4% Tektro ....................2% Other......................3% Purchased aftermarket crank Brand Shimano ..............44% Race Face ..........28% FSA ........................8% Truvativ ..................8% Cook Brothers ......2% Bontrager ..............1% Other......................9% 66% purchased aftermarket pedals Brand Shimano ..............33% Crank Brothers....32% Time ....................11% Wellgo....................6% Speedplay ............2% Atom Lab ..............2% Azonic....................2% WTB ......................2% Ritchey ..................1% VP Component......1% Other......................9% 45% purchased aftermarket rims/wheels Brand Mavic ..................46% Sun ......................10% Shimano ................8% WTB ......................5% Bontrager ..............4% Specialized ............3% Azonic....................2% American Classic ..1% Atom Lab ..............1% Cane Creek ..........1% Easton....................1% Spinergy ................1% Sunline ..................1% Other....................14% 44% purchased aftermarket fork Brand Fox ......................30% RockShox............22% Manitou ..............21% Marzocchi............17% Cannondale ..........2% Other......................7% 49% purchased aftermarket seat Brand WTB ....................34% Selle Italia ............17% Specialized ..........17% Bontrager ..............5% SDG ......................4% Azonic....................3% Fizik........................3% San Marco ............2% Tioga......................2%

Velo ........................1% Titec ......................1% Other....................10% 34% Purchased aftermarket levers Brand Shimano ..............35% Avid......................34% Hayes ....................9% Magura ..................6% Tektro ....................2% Paulâ&#x20AC;&#x2122;s ....................1% Other....................13% 48% Purchased aftermarket shifters Brand SRAM ..................44% Shimano ..............42% Other....................15% 45% Purchased aftermarket seatpost Brand Thomson ............39% Easton ................12% Maverick ................9% Race Face ............8% Gravity Dropper ....6% Kore ......................4% Rock Shox ............3% Bontrager ..............3% Shimano ................2% Litespeed ..............1% FSA ........................1% Titec ......................1% Thud Buster ..........1% White Brothers ......1% Other......................8% BIKE APPAREL Readers spend an average of $275 a year on bicycle apparel Main source of information for purchasing bicycling apparel Mtn Bike Action....46% Bike shops ..........26% Internet ................16% Catalogs ..............11% Friends ..................5% Other magazines ..2% Other......................3% Where readers purchase majority of bicycle apparel Bike shops ..........58% Internet ................22% Mail order from magazine ............9% Mail order from catalog ................4% Sporting goods ....4% Other......................2% 99% own a helmet Brand Giro ......................45% Bell ......................35% Specialized ............8%

SixSixOne..............4% Fox ........................3% Azonic....................2% Answer ..................2% Trek ........................1% Troy Lee Designs ..1% Louis Garneau ......1% Other......................3%

Bellwether..............4% Roach ....................3% Troy Lee Designs ..2% SixSixOne..............2% AXO ......................1% Sombrio ................1% Other....................23%

94% own bicycle gloves

BICYCLE ACCESSORIES

Brand Fox ......................31% Specialized ..........18% Cannondale ........11% SixSixOne............10% Pearl Izumi ............9% AXO ......................6% Trek ........................5% Performance..........5% Louis Garneau ......4% Lizard Skins ..........4% Troy Lee Designs ..2% Answer ..................2% Other....................12%

Readers spend an average of $275 a year on bicycle accessories

87% own bicycle shoes Brand Shimano ..............21% Specialized ..........16% Sidi ......................12% Cannondale ..........8% Nike........................8% SixSixOne..............8% Adidas....................6% Lake ......................5% Answer ..................4% Diadora ..................4% Gaerne ..................3% Louis Garneau ......2% Carnac ..................2% AXO ......................2% Northwave ............2% Other......................7% 87% own bicycle shorts Brand Fox ......................29% Pearl Izumi ..........20% Louis Garneau ....11% Performance........11% Cannondale ..........8% Oakley....................6% Primal Wear ..........5% Bellwether..............4% SixSixOne..............3% Specialized ............3% Kona ......................2% Troy Lee Designs ..2% Azonic....................1% Other....................22% 75% own a bicycle jersey Brand Fox ......................30% Pearl Izumi ..........18% Louis Garneau ....14% Performance........11% Primal Wear ........11% Oakley....................7% Cannondale ..........7% Azonic....................6%

Main source of information for purchasing bicycle accessories Mtn. Bike Action......64%

Internet ................17% Bike Shop............15% Catalogs ................8% Friends ..................5% Other Magazines ..4% Other ....................1% Where readers purchase majority of bicycle parts Bike shop ............66% Internet ................20% Mail order from magazine ..........10% Mail order from catalog ................5% Sporting good ......2% Other......................1% 56% own a bicycle computer Brand Cat Eye................56% Specialized ............9% Sigma ....................7% Avocet....................7% Polar ......................6% Garmin ..................6% Trek ........................3% Vetta ......................2% Flightdeck/ Shimano ..............1% Schwinn ................1% Other......................9% 54% own bicycle lights Brand Niterider ..............37% Cat Eye................34% Turbo Cat ..............7% VistaLite ................3% Specialized ............2% Marwi ....................1% Vetta ......................1% Hope......................1% Nightsun ................1% Jet..........................1% Trek ........................1% Other....................22%

GENERAL ADVERTISING RATES BLACK & WHITE

12X

1 Page...................................$4,120 ............$3,955...............$3,790 ...............$3,560 2/3 ...........................................3,420 ..............3,280.................3,145 .................2,955 1/2 ...........................................2,800 ..............2,690.................2,575 .................2,425 1/3 ...........................................2,095 ..............2,015.................1,930 .................1,820 1/4 ...........................................1,605 ..............1,540.................1,475 .................1,385 1/6 ...........................................1,195 ..............1,145.................1,095 .................1,030

BLACK & ONE COLOR 1 Page...................................$5,101 ............$4,795.............. $4,580 ...............$4,300 2/3 ...........................................4,110 ..............3,935.................3,755 .................3,520 1/2 ...........................................3,360 ..............3,215.................3,070 .................2,885 1/3 ...........................................2,555 ..............2,445.................2,335 .................2,195

FOUR-COLOR 1 Page...................................$6,110 ........... $5,845...............$5,585 ...............$5,245 2/3 ...........................................5,010 ..............4,795.................4,580 .................4,300 1/2 ...........................................3,970 ..............3,800.................3,635 .................3,410 1/3 ...........................................3,115 ..............2,980.................2,845 .................2,675

COVERS & POSITIONS Non-cancelable after 30 days before closing. Covers full-page only. Orders for covers other than full-color cannot be confirmed before closing date. Other guaranteed position, when available, add 15%. Publisher reserves the right to give better position than specified in the order at no increase in rate. CV2 Add 10% to General 1 Page Four-Color rate CV3 Add 5% to General 1 Page Four-Color rate CV4 Add 15% to General 1 Page Four-Color rate * Turn to page 38 for ad specifications and page 40 for contact information. * Insertion orders required on or before space deadline. ** Material received after deadline is subject to late charges. NEW ADVERTISERS ARE REQUIRED TO PAY THE FIRST THREE MONTHS IN ADVANCE TO ESTABLISH CREDIT.

To reserve space, send copy and remittance to: SHOWCASE ADVERTISING, Mountain Bike Action, Hi-Torque Publications Inc., 25233 Anza Drive, Valencia, CA 91355

B&W Color

1/6 page ..........$820 970..........$785 935 ..........$745 3-inch ..............$565 690..........$530 655 ..........$500 2-inch ..............$445 545..........$420 520 ..........$395 1-inch ..............$260 360..........$245 345 ..........$230 Word ads: $2.00 per word, with $54.00 min.

12X B&W Color

895 ............$705 625 ............$355 495 ............$355 330 ............$205

855 570 455 305

DISCOUNTS FREQUENCY DISCOUNT: Rates are determined by number of issues contracted for and used within a 12-month period.

* MULTIPLE PAGE DISCOUNT: Based on total page commitment for one year in all Hi-Torque titles.

DISCOUNT: Agency Discount **Prepay Discount

14 pages 2% — 18 pages 4% 24 pages 6% — 36 pages 8% 48 pages 10%

15% 15%

MULTIPLE MAG DISCOUNT: 2 magazine buy 5% 3 magazine buy 10% 4 magazine buy 15%. PREPAYMENT IS REQUIRED BY NEW ADVERTISERS FOR THE FIRST 3 MONTHS.

** A 15% discount is available to all advertisers who pay for their ads in advance. Payment is due by the material deadline date of the issue in which space is reserved. Advertisers are responsible for getting their payment in, on or before that date. Advertising that has not been prepaid by this date will be billed at their contracted rate, and their prepayment discount will forfeited.

SPACE DEADLINE*

MATERIAL DEADLINE**

ON-SALE DATE

January 2008...........................10/05/07..................10/12/07 ..................11/29/07 February 2008 .........................11/05/07 ..................11/12/07....................1/03/08 March 2008 ..............................12/05/07..................12/12/07....................1/31/08 April 2008 ..................................1/07/08....................1/14/08....................2/28/08 May 2008....................................2/06/08....................2/13/08....................4/03/08 June 2008 ..................................3/06/08....................3/13/08....................5/08/08 July 2008 ...................................4/04/08 ....................4/11/08....................6/05/08 August 2008 ..............................5/05/08....................5/12/08....................7/03/08

publications may be received earlier or later than our published on-sale dates. Subscriptions are usually mailed by the printer two or three weeks prior to on-sale dates. COVER DATE

SPACE DEADLINE*

MATERIAL DEADLINE**

ON-SALE DATE

September 2008 ........................6/05/08....................6/12/08....................8/07/08 October 2008.............................7/07/08....................7/14/08....................9/04/08 November 2008 .........................8/06/08....................8/13/08..................10/02/08 December 2008 .........................9/08/08....................9/15/08 ..................11/06/08 January 2009...........................10/08/08..................10/15/08..................12/04/08 February 2009 .........................11/06/08 ..................11/13/08....................1/08/09 March 2009 ..............................12/08/08..................12/15/08....................2/05/09

www.mbaction.com 23

ROAD BIKE ACTION MAGAZINE

BOB ROLL: A WILD RIDE THROUGH CALIFORNIA

2007

JULY|AUGUST 2007 ROAD BIKE ACTION WPS 34321

TOUR DE FRANCE

CONTENDERS

TESTED:

CANNONDALE SPECIALIZED GT • FUJI RALEIGH LOOK PINARELLO’S COLLECTION OF FAST, FAMOUS BIKES

We want our readers to know which products are worth riding, so we test everything we can get our hands on and give our readers the straight story. Road Bike Action is where you will see the newest innovations and first ride exclusives. With a truly global staff—including Bob Roll, Tim Maloney, Roberto Bettini, Paolo Galloni, Brad Roe, Richard Cunningham and Zapata Espinoza—Road Bike Action is able to capture the drama of the international racing scene and also keep close tabs on the dynamic cycling industry in the United States.

$4.99 CANADA $5.99

ISSN 1069--2649

Road Bike Action magazine is filling a void in the industry with a magazine that focuses on products, bike reviews and the inspiration of riding bikes. RBA has been the fastest growing subscription title in HiTorque’s 35-year publishing history, Road Bike Action continues to exceed all sales and advertising forecasts with a clear focus on not only seasoned cyclists, but also on riders of all levels, with comprehensive training, technical expertise and exclusive interviews and features. Our goal with RBA is to get more people riding bicycles: Road bikes, time trial bikes, tri-bikes, cyclocross bikes and commuting bikes.

www.roadbikeaction.com

Attn. retailer: Please display until July 26

There is a momentum brewing with Road Bike Action, and in 2008 we plan to continue that momentum with informative stories and tests, training and how-to articles and exclusive columns and features by some of the industry’s most well-known personalities. With our industry-leading newsstand penetration from our sister titles, RBA has gained instant sales authorization from our distributor, Time Warner’s publishing services. As a planned bi-monthly for 2008 we expect sales to continue to exceed 40% sale, and with our rapid subscription sales growth we see RBA as a true leader in reaching the core road bike enthusiast.

QUICK FACTS: • FASTEST GROWING TITLE IN HI-TORQUE’S 30-YEAR HISTORY • TOTAL MONTHLY READERSHIP OF 135,000 • 63% PLAN TO BUY A NEW BIKE IN 2008 • READERSHIP WILL SPEND OVER 80 MILLION DOLLARS ON PARTS AND ACCESSORIES 24 www.roadbikeaction.com

READER PROFILE 3 readers per copy 91% Male Age 10-12 ........................0% 13-15 ........................2% 16-19 ........................3% 20-24 ........................3% 25-29 ........................5% 30-34 ......................13% 35-39 ......................20% 40-44 ......................16% 45-49 ......................13% 50-54 ......................13% 55+ ..........................13% Median age: 41 69% are married Average household income: $94,000 Education level if over 18 years old High school grad ....19% Attending college......9% College grad ..........73% 56% compete in road bike races Type of races competed in Road........................99% Criterium ................65% Time Trials ..............53% Triathlon ..................17% Velodrome ................9% Class compete in Cat 1..........................3% Cat 2..........................7% Cat 3 ......................21% Cat 4 ......................42% Cat 5 ......................28% Public ......................19% Readers race an average 9 times a year 58% are USCF members Readers average 300 miles riding a week One other member in household rides a road bike Taken road bike vacation Yes ..........................33% Plan to ....................19% 70% do their own bike maintenance 63% own a pick up truck

Brand of pick up owned Ford ........................29% Chevrolet ................17% Toyota......................15% Dodge ......................8% Nissan ......................7% GMC..........................7% Mazda ......................1% Other ......................14% Other vehicles/recreational gear owned Car ..........................60% SUV ........................37% Off-road motorcycle 5% RV/camper ................5% Personal watercraft ..3% BMX bike ..................3% ATV ............................2% Brand of sunglasses worn Oakley ....................31% Rudy Project ..........16% Smith ......................13% Rayban......................6% Spy ............................2% Ryders ......................1% Arnette ......................1% Scott..........................1% Dragon ......................1% Other ......................39% None..........................6% 30% own video game system Brand PlayStation 1 or 2 ..54% Use computer ........35% Nintendo ................24% X Box ......................20% X Box 360 ................9% Playstation 3 ............8% Sega Dreamcast ......1% BICYCLE OWNERSHIP 98% own a road bike Avg. 1.5 road bikes owned Other specialty road bike owned Cyclocross ..............20% Time Trial ................12% Tandem ....................9% Triathlon ....................6% Newest bike a complete bike or frame only Complete ................72% Frame ......................28% Frame material of newest bike Carbon fiber............43% Aluminum ................40% Steel ........................14% Titanium ....................9% Other ........................2%

Brand Trek..........................13% Specialized................9% Cannondale ..............9% Giant..........................6% Litespeed ..................5% Colnago ....................4% Bianchi ......................3% Fuji ............................3% Felt ..........................2% Orbea ........................2% Parlee ........................2% Look ..........................2% LeMond ....................2% Cervelo......................2% Serotta ......................2% Raleigh ......................2% Jamis ........................1% Scott..........................1% Seven Cycles ............1% Pinarello ....................1% Kestrel ......................1% Merlin ........................1% Calfee ........................1% Schwinn ....................1% BMC ..........................1% De Rosa ....................1% Kona..........................1% Motobecane..............1% Kuota ........................1% Ridley ........................1% Other ......................16% Cost $700-$1000 ............13% $1000-$1500 ..........13% $1500-$2000 ..........16% $2000-$2500 ..........12% $2500-$3000 ..........12% $3000-$4000 ..........12% $4000-$5000 ..........11% $5000-$7000 ............9% $7000+ ......................2% Avg. price: $2,000$2,500 Where purchased Bike shop ................66% Internet....................12% Used........................10% Mail order ..................3% Other ........................9% Time of year purchased Jan-Mar ..................30% Apr-Jun ..................35% July-Sept ................18% Oct-Dec ..................17% 80% own a mountain bike BICYCLE PURCHASE PLANS Main source of information on new road bikes Road Bike Action....50% Internet....................44% Local bike shop ......39% Other mags ............39% Friends ....................26%

Catalogs..................15% Other ........................8% 37% plan to purchase a new bike Complete bike or frame only Complete ................71% Frame only ..............29% Type Road........................73% Cyclocross ................8% Time Trial ..................6% Track..........................5% Triathlon ....................3% Touring ......................2% Commuter ................2% Tandem ....................1% Undecided ..............10% Frame material Carbon fiber............66% Aluminum ................20% Steel ........................11% Titanium ....................9% Other ........................0% Brand Specialized..............11% Colnago ..................10% Cervelo......................8% Trek............................7% Cannondale ..............7% Bianchi ......................4% Giant..........................4% Pinarello ....................4% Orbea ........................3% Parlee ........................3% LeMond ....................3% Felt ............................2% Litespeed ..................2% Jamis ........................2% Seven ........................2% BMC ..........................2% Ridley ........................2% Fuji ............................2% Merckx ......................2% Scott..........................1% Time ..........................1% De Rosa ....................1% Look ..........................1% Raleigh ......................1% Serotta ......................1% Lynskey ....................1% Moots ........................1% Schwinn ....................1% Van Dessel ................1% GT..............................1% Kestrel ......................1% Motobecane..............1% Titus ..........................1% Kuota ........................1% Other ......................12% Where plan to buy from Bike shop ................71% Internet....................14% Mail order ..................3% Other ......................12% Plan to spend $700-$1000 ............10%

$1000-$1500 ..........11% $1500-$2000 ..........13% $2000-$2500 ..........15% $2500-$3000 ..........18% $3000-$4000 ..........16% $4000-$5000 ..........14% $5000-$7000 ..........12% $7000+ ......................1% Avg. price: $2,500- $3,000 26% plan to buy a mountain bike PARTS AND ACCESSORIES Readers spend an average of $575 a year on bicycle parts Main source of information for purchasing bicycle parts Internet....................45% Bike shop ................41% Road Bike Action....35% Catalogs..................34% Other mags ............28% Friends ....................23% Other ........................5% Where readers purchase majority of parts and accessories Bike shop ................60% Internet....................38% Mail order from catalog ..................10% Mail order from magazine..................4% Other ........................2% Type of tires used Clincher ..................66% Tubular ....................29% Tubeless ....................5% Brand Continental..............25% Michelin ..................18% Vittoria ....................10% Maxxis ......................7% Specialized................6% Bontrager ..................5% Hutchinson................5% Vredestein ................4% Kenda........................4% Panaracer..................3% Schwalbe ..................3% IRC ............................1% Ritchey ......................1% Other ......................10% 32% Plan to purchase new handlebar Brand Easton ....................22% FSA..........................15% Ritchey ....................12% Bontrager ................10% Deda Elemente ........5%

www.roadbikeaction.com 25

ROAD BIKE ACTION MAGAZINE

ITM ........................5% Specialized............4% Zipp ......................2% Colnago ................2% TTT ........................2% Salsa ....................1% Race Face ............1% Profile ....................1% VisionTech ............1% Litespeed ..............1% Moots....................1% Other ..................13% 35% plan to purchase new stem Brand Easton ................20% FSA ....................15% Ritchey ................15% Bontrager ............11% Thomson ..............7% Deda Elemente ....6% ITM ........................4% Salsa ....................2% Kore ......................1% Moots....................1% Syntace ................1% Tioga ....................1% Other ..................17% Average of two pairs of wheels owned 25% plan to purchase new wheels Brand Mavic ..................25% Zipp ....................14% Bontrager ..............7% Shimano................5% American Classic..4% Reynolds ..............4% Fulcrum ................4% Hed........................4% DT Swiss ..............3% Neuvation..............3% Campagnolo ........3% Ritchey ..................2% Rolf........................2% Specialized............2% Spinergy................1% CaneCreek ..........1% FSA ......................1% Topolino ................1% Vuelta ....................1% Other ..................12% 27% purchased new seat Brand Fizik ....................27% Selle Italia............26% Specialized..........11% Selle San Marco ..7% Terry ......................5% Bontrager ..............4% Brooks ..................4% WTB ......................4% FSA ......................1% 26 www.roadbikeaction.com

SDG ......................1% Velo ......................1% Prologo..................0% Selle Royal ............0% Tioga ....................0% Other ....................8% 56% plan to purchase new seatpost Brand Easton ................20% Thomson ............20% Bontrager ..............9% Ritchey ..................9% FSA ......................9% Specialized............6% USE ......................2% Race Face ............2% Litespeed ..............1% Shimano................1% Moots....................1% Other ..................20% 29% plan to purchase new crank 46% plan to purchase new pedals 16% plan to purchase new fork 20% plan to purchase a heart rate monitor 15% plan to purchase a power meter 22% download workouts from a computer 22% plan to purchase an indoor trainer 67% use nutritional supplements BIKE APPAREL Readers spend an average of $425 a year on bicycle apparel Main source of information for purchasing bicycling apparel Internet................38% Bike shops ..........31% Catalogs..............29% Other mags ........18% RBA ....................18% Friends ................14% Other ..................11% Where readers purchase majority of bicycle apparel Bike shops ..........43% Mail order from internet..............38%

Mail order from magazine ..........10% Other ..................15% 100% own a helmet Brand Giro ....................47% Bell ......................33% Specialized..........10% Louis Garneau ......5% Trek........................4% Other ..................12% 100% own bicycle shoes Brand Sidi ......................35% Specialized..........19% Shimano..............16% Nike ....................10% Pearl Izumi ............6% DMT ......................5% Diadora ................5% Carnac ..................5% Northwave ............4% Lake ......................3% Cannondale ..........2% SixSixOne ............2% Performance ........1% Gaerne ..................1% Other ..................11% Type of bicycle shorts Shorts..................53% Bibs ....................47% Brand Pearl Izumi ..........31% Personal team affiliation............29% Performance ......12% Castelli ................10% Louis Garneau ......6% Descente ..............5% Cannondale ..........5% Favorite pro team 4% Sugoi ....................4% Specialized............3% Primal Wear ..........2% Bellweather ..........2% Gore ......................1% Hind ......................1% Other ..................26% 100% own a bicycle jersey Brand Personal team affiliation............43% Pearl Izumi ..........20% Castelli ................11% Performance ......10% Louis Garneau ......9% Favorite pro team 8% Primal Wear ..........8% Descente ..............7% Sugoi ....................5%

Cannondale ..........5% Specialized............3% Hind ......................2% Bellweather ..........1% Gore ......................1% Other ..................30% BICYCLE ACCESSORIES Readers spend an average of $325 a year on bicycle accessories Main source of information for purchasing bicycle accessories Internet................43% Bike Shop ..........38% Catalogs..............32% Road Bike Action..23% Other Magazines..21% Friends ................16% Other ....................6% Where readers purchase majority of bicycle parts Bike shop............59% Internet................37% Mail order from catalog ..............13% Mail order from magazine ............4% Sporting goods stores ..................2% Other ....................3% 89% own a bicycle computer Brand Cat Eye ..............40% Polar....................18% Sigma..................10% Flight/Shimano......8% Garmin ..................7% Specialized............7% Vetta ......................6% Trek........................3% Schwinn ................1% Other ..................19% 61% own bicycle lights Brand Cat Eye ..............37% Niterider ..............33% VistaLite ................8% Turbo Cat ..............4% Specialized............3% Nightsun................2% Trek........................2% Vetta ......................1% Marwi ....................1% SSB ......................1% Other ..................29%

GENERAL ADVERTISING RATES BLACK & WHITE

1 Page.....................................2,555 ..........................2,435 ..............................2,275 2/3 Page..................................2,095 ..........................1,995 ..............................1,865 1/2 Page..................................1,733 ..........................1,650 ..............................1,540 1/3 Page..................................1,276 ..........................1,215 ..............................1,135 1/4 Page..................................1,015 .............................970 .................................905 1/6 Page.....................................735 .............................700 .................................655

BLACK & ONE COLOR 1 Page.....................................3,075 ..........................2,925 ..............................2,735 2/3 Page..................................2,475 ..........................2,360 ..............................2,205 1/2 Page..................................2,085 ..........................1,985 ..............................1,855 1/3 Page..................................1,565 ..........................1,495 ..............................1,395

FOUR-COLOR 1 Page.....................................3,840 ..........................3,660 ..............................3,415 2/3 Page..................................3,150 ..........................3,005 ..............................2,805 1/2 Page..................................2,370 ..........................2,260...............................2,110 1/3 Page..................................1,940 ..........................1,845 ..............................1,725

SHOWCASE RATES All Showcase rates are net. Payment must accompany copy for new 1X 3X 6X advertisers. Ads may be submitted camera-ready or be prepared by Hi-Torque. B&W Color B&W Color B&W Color When they are prepared by Hi-Torque, material must be received three (3) days 1/6 page ..........$425 575....................$400 400 ..............................$385 535 before the material deadline. 3-inch ..............$345 470....................$325 450 ..............................$305 430 2-inch ..............$250 350....................$235 335 ..............................$210 310 1-inch ..............$130 230 ....................$115 215 ..............................$105 205 Word ads: $2.00 per word, with $54.00 min.

To reserve space, send copy and remittance to: SHOWCASE ADVERTISING, Road Bike Action, Hi-Torque Publications Inc.,25233 Anza Drive, Valencia, CA 91355

DISCOUNTS FREQUENCY DISCOUNT: Rates are determined by number of issues contracted for and used within a 12-month period.

* MULTIPLE PAGE DISCOUNT: Based on total page commitment for one year in all Hi-Torque titles.

DISCOUNT: Agency Discount **Prepay Discount *MBA Advertiser

14 pages 2% — 18 pages 4% 24 pages 6% — 36 pages 8% 48 pages 10%

15% 15% 10%

MULTIPLE MAG DISCOUNT: 2 magazine buy 5% 3 magazine buy 10% 4 magazine buy 15%. PREPAYMENT IS REQUIRED BY NEW ADVERTISERS FOR THE FIRST 3 MONTHS.

COVER DATE

SPACE DEADLINE*

MATERIAL DEADLINE**

ON-SALE DATE

January 2008 .............................9/28/07..................10/05/07 ..................11/22/07 March 2008 ..............................11/26/07..................12/03/07....................1/17/08 May 2008....................................1/14/08....................1/21/08....................3/20/08 July 2008....................................3/13/08....................3/20/08....................5/15/08

publications may be received earlier or later than our published on-sale dates. Subscriptions are usually mailed by the printer two or three weeks prior to on-sale dates.

COVER DATE

SPACE DEADLINE*

MATERIAL DEADLINE**

ON-SALE DATE

September 2008 ........................5/12/08....................5/19/08....................7/10/08 November 2008 .........................7/15/08....................7/22/08 ....................9/11/08 January 2009 .............................9/15/08....................9/22/08 ..................11/13/08 March 2009 ..............................11/12/08 ..................11/19/08....................1/05/09 www.roadbikeaction.com 27

R/C CAR MAGAZINE

2008 marks R/C Car Magazine’s tenth anniversary in the radio-control publishing industry. Over the last decade, R/C Car has brought the highest levels of exposure to its advertisers, due to Hi-Torque’s exceptional distribution strength, powerful hobby shop presence, and an industry first, the exclusive Zinio all-digital magazine option available to readers around the world. An overwhelming 72 percent of readers trust and use R/C Car Magazine as their primary source to finalize their buying decisions, and advertisers tell us that they receive more response from an R/C Car Magazine ad than from any other source. R/C Car Magazine sets the bar each month for editorial integrity and honesty, delivering a no-fluff editorial style that appeals to the knowledgeable consumer that every R/C company wishes to target: our median reader is 32 years old, has spent over six years in the hobby, and spends an average of $1350 per year on R/C products. To reach this kind of audience, there’s only one magazine that stands out: R/C Car Magazine.

QUICK FACTS: • TOTAL READERSHIP OF OVER 110,000 • 56% COMPETE IN RACING • READERS OWN AN AVERAGE OF 4 R/C CARS • READERS PURCHASE AN AVERAGE OF 3 R/C CARS PER YEAR • READERS SPEND OVER $36 MILLION A YEAR ON PARTS & ACCESSORIES 28 www.rc-car.com

READER PROFILE Average 3 readers per copy 99% Male What is your age? 10-12 ....................1% 13-15 ..................10% 16-19 ....................6% 20-24 ....................6% 25-29 ..................11% 30-34 ..................18% 35-39 ..................16% 40-44 ..................14% 45-49 ..................11% 50-54 ....................4% 55+ ........................4% Median age: 32 53% are married Average household income: $67,500 Highest level of education if over 18 High school ........48% Some college......32% College grad ......17% Masters ................2% Average 6 years in R/C hobby 56% compete in racing Type of racing Off road ..............92% On road ..............26% Readers compete an average 25 times per year Average one other person in household also competes Other sports/activities participate it Mountain biking ..31% ATV riding............29% Truck offroading..23% Dirt bike riding ....23% Snowboarding ....14% BMX riding ..........12% R/C CAR OWNERSHIP 98% own an R/C car Readers own an average of 4 R/C cars Brands owned Team Losi............47% Traxxas ..............47% Associated ..........41%

HPI ......................30% Kyosho................26% Tamiya ................23% OFNA ..................18% DuraTrax..............13% Mugen Seiki ........10% Xray ......................6% Schumacher..........5% CEN ......................4% BoLink ..................3% Serpent ................2% MRC/Academy ....2% Yokomo ................2% Corally ..................1% GS Racing ............1% Other ..................22% Type Monster truck nitro ..................79% Racing truck nitro ..................77% Racing truck elec ..................71% Off road buggy nitro ..................64% Off road buggy elec ..................46% Touring car elec ..44% Monster truck elec ..................39% Touring car nitro..25% 1/8 scale on road..7% 1/5 and 1/4 scale gas ......................7% Motor type Stock ..................57% Modified ..............45% Brushless ............21% Brand of pinion gear Stock ..................38% Robinson Racing 33% Team Losi............22% Team Accociated14% HPI ......................12% Kimbrough ............8% Trinity/Team Kinwald ..............3% Other ..................11% Spur gear Stock ..................47% Robinson Racing 23% Team Losi............21% Kimbrough ..........16% Other ..................14% Brand of batteries Team Orion ........18% Trinity ..................17% Dynamite ............15% SMC ....................15% Peak ....................11% DuraTrax................9% Integy ....................9% Reedy....................8% Fantom..................2% Other ..................44% Type NiMH ..................64% NiCad ..................23%

Li po ....................18% Li ion ....................6% Pack type Sport ..................52% Matched Cells ....48%

.21 ......................41% .24 ........................4% .28. ......................27% .30. ........................5% other....................35%

Monster truck ....23% Undecided ..........21% Touring car ..........14% Micro ..................11% Pan car..................1%

Brand of electrical connectors Deans..................62% JST ....................25% Orion ..................12%

Brand of fuel O’Donnell ............24% Traxxas................17% Byron ..................15% Blue Thunder ......15% Trinity ..................15% Sidewinder ............9% Dynamite ..............5% White Lightning ....3% Werks ....................3% HPI ........................1% Red Alert ..............1% Team Orion ..........1% Other ..................15%

Drive type 4 wheel drive ......83% 2 wheel drive ......25%

Brand of charger DuraTrax..............22% Dynamite ............19% MRC....................12% LRP ......................7% Competition Electronics ............6% Integy ....................6% Novak....................5% Team Orion ..........5% Futaba ..................4% Tekin......................4% Reedy....................2% Hitec......................2% Much more............1% Other ..................21% Brand of discharger Homemade ........18% Dynamite ............10% Deans....................9% Trinity ....................9% Integy ....................5% Team Orion ..........4% Reedy....................3% Competition Electronics ............3% Much more............1% Other ..................39% Brand of motor spray Trinity ..................19% Dynamite ............16% Duratrax ..............10% Performance Plus 9% Team Orion ..........6% HPI ........................5% Reedy....................4% Other ..................31% Brand of nitro engine O.S. Engine ........39% HPI ......................18% Novarossi ............13% RB ......................12% Picco/Trinity ........12% Thunder Tiger ....10% Kyosho ..................9% Dynamite ..............8% Werks ....................6% Sirio ......................6% Rossi ....................3% Fantom..................2% XTM ......................2% GS Racing ............1% MRC......................1% Other ..................42% Engine size .12 ......................19% .16 ........................7% .18 ......................19%

Brand of glow plug O.S. Engine ........46% McCoy ................28% O’Donnell ............20% Dynamite ............16% Racers edge..........4% Sirio ......................1% Other ..................27% Brand of starter box OFNA ..................46% Duratrax ................7% Kyosho ..................6% Mugen Seiki ..........5% Dynamite ..............5% Associated ............4% Integy ....................1% Serpent ................1% Other ..................26% R/C CAR PURCHASE PLANS Readers purchase an average 3 R/C cars per year Influencing factors when purchasing R/C car Magazine test results ..............41% Previous brand experience ........33% Local hobby shop ................27% Friend’s recommend ......22% Price ....................20% Factory race team results ..............16% Parents recommend ........3% Motor type plan to buy Nitro ....................68% Electric ................27% Undecided ..........17% Type Truggy ................38% Off road buggie ..32%

Brand Team Losi............37% Kyosho................26% Associated ..........21% Traxxas................21% HPI ......................15% Mugen Seiki ........11% OFNA ....................9% Tamiya ..................8% XRay......................6% CEN ......................4% Schumacher..........3% DuraTrax................3% Serpent ................3% Thunder Tiger ......3% GS Racing ............2% Corally ..................1% MRC/Academy ....1% Yokomo ................1% BoLink ..................1% Team Atlas ............1% Other ..................11% PARTS AND ACCESSORIES Readers spend an average of $1,350 a year on parts and accessories Main source of information for purchasing parts and accessories R/C Car Magazine ..........72% Hobby shop ........42% Other magazines 18% At races ..............17% Catalogs..............13% Other ..................25% 58% have purchased products from ads in R/C Car Brand of pipe used Stock ..................36% Jammin ..............26% O.S. Engine ........15% Associated ............5% Werks ....................5% Cvec......................4% Dynamite ..............3% O’Donnell ..............3% Pico ......................3% Fantom..................2% Ninja ......................1% Other ..................27% www.rc-car.com 29

R/C CAR MAGAZINE

Brand of speed controller used Novak....................33% Futaba ..................16% LRP ......................15% Tekin........................9% Duratrax ..................4% Hitec........................4% Dynamite ................3% Keyence ..................1% KO ..........................1% Gm racing ..............1% Hara ........................1% Mechanical..............1% Other ....................28% Brand of servo used Hitec......................42% Futaba ..................36% JR..........................30% Airtronics ..............27% KO ..........................7% Multiplex ................1% Other ....................20% Brand of turnbuckles used Stock ....................48% Lunsford................34% Team Associated ..16% Team Losi..............14% HPI ..........................8% Other ....................23% Brand of radio used Futaba ..................37% Airtronics ..............24% Spekrum ..............23% Traxxas..................22% JR..........................19% Hitec........................8% KO ..........................5% Nomadio ................4% Multiplex ................1% Other ....................11% Type FM ........................56% 2.4 ghz ..................42% AM ........................28% PCM ........................8% 57% use rechargeable batteries Brand of wheel used Pro-Line ................57% Stock ....................34% Team losi ..............28% Traxxas..................19% HPI ........................16% Associated ............13% RPM ........................9% Panther ..................6% Tamiya ....................6% Yokomo ..................3% Ride ........................2% TRC ........................2% Other ....................18% Brand of tires used Pro-Line ................70% Team Losi..............29% 30 www.rc-car.com

Stock ....................24% Traxxas..................18% Panther ................14% OFNA ......................8% Kyosho....................6% Jaco ........................5% Sorex ......................4% Yokomo ..................3% Schumacher ..........3% Ride ........................2% Treadz ....................2% Werks ......................2% Other ....................20% Brand of tire glue used Team Losi..............25% Pro-Line ................17% Zap........................16% Dynamite ................8% Great Planes ..........8% Associated ..............5% Trinity ......................4% Fusion ....................1% Other ....................27% Brand of tools used Integy ....................20% Snap-on ................19% Associated ............12% M.I.P. ....................11% Hudy ....................10% Trinity/Team Kinwald ................5% RPM ........................5% Schumacher ..........1% Milwauke ................1% Other ....................58% Brand of paint used Parma....................37% Pactra....................36% Tamiya ..................19% Other ....................28% Brand of body used Pro-Line ................57% Stock ....................46% HPI ........................18% Losi ......................17% Parma....................13% Traxxas..................13% Protoform..............10% Hot bodies ..............7% Atomik ....................3% Yokomo ..................2% Other ....................15% 78% paint their own R/C car bodies Brand of bearings used Stock ....................61% Boca Bearings ......15% Associated ............12% Dynamite ..............10% Duratrax ..................9% Acer ........................7% Avid ........................6% TKO ........................3% Panther ..................1% Other ....................21%

GENERAL ADVERTISING RATES BLACK & WHITE

12X

1 Page....................................$1995 .............$1925................$1835 ...............$1750 2/3 ............................................1595 ...............1530..................1465 .................1395 1/2 ............................................1295 ...............1250 ..................1195 .................1135 1/3 ..............................................995 .................960....................915 ...................875 1/4 ..............................................795 .................770....................735 ...................695 1/6 ..............................................555 .................540....................515 ...................490

BLACK & ONE COLOR 1 Page....................................$2285 .............$2190............... $2095 ...............$1990 2/3 ............................................1820 ...............1740..................1670 .................1590 1/2 ............................................1485 ...............1420..................1355 .................1290 1/3 ............................................1140 ...............1090..................1040 ...................995

FOUR-COLOR 1 Page....................................$2750 ............ $2635................$2515 ...............$2395 2/3 ............................................2195 ...............2095..................2010 .................1915 1/2 ............................................1790 ...............1710..................1635 .................1555 1/3 ............................................1375 ...............1316..................1255 .................1195

SHOWCASE RATES All Showcase rates are net. Payment must accompany copy for new advertisers. Ads may be submitted camera-ready or be prepared by Hi-Torque. When they are prepared by Hi-Torque, material must be received three (3) days before the material deadline. To reserve space, send copy and remittance to: SHOWCASE ADVERTISING, R/C Car, Hi-Torque Publications Inc., 25233 Anza Drive, Valencia, CA 91355

B&W Color

1/6 page ..........$425 575..........$400 450 ..........$385 3-inch ..............$345 470..........$325 450 ..........$305 2-inch ..............$250 350..........$235 335 ..........$210 1-inch ..............$130 230 ..........$115 215 ..........$105 Word ads: $2.00 per word, with $54.00 min.

12X B&W Color

535 ............$350 430 ............$270 310 ............$180 205 ..............$95

495 395 280 195

DISCOUNTS FREQUENCY DISCOUNT: Rates are determined by number of issues contracted for and used within a 12-month period.

* MULTIPLE PAGE DISCOUNT: Based on total page commitment for one year in all Hi-Torque titles.

DISCOUNT: Agency Discount **Prepay Discount

14 pages 2% — 18 pages 4% 24 pages 6% — 36 pages 8% 48 pages 10%

15% 15%

MULTIPLE MAG DISCOUNT: 2 magazine buy 5% 3 magazine buy 10% 4 magazine buy 15%. PREPAYMENT IS REQUIRED BY NEW ADVERTISERS FOR THE FIRST 3 MONTHS.

SPACE DEADLINE*

MATERIAL DEADLINE**

ON-SALE DATE

January 2008...........................10/02/07..................10/09/07 ..................11/22/07 February 2008 .........................10/31/07 ..................11/07/07..................12/27/07 March 2008 ..............................12/03/07..................12/10/07....................1/24/08 April 2008 ..................................1/03/08....................1/10/08....................2/21/08 May 2008....................................2/01/08....................2/08/08....................3/27/08 June 2008 ..................................3/03/08....................3/10/08....................5/01/08 July 2008 ...................................4/01/08....................4/08/08....................5/29/08 August 2008 ..............................4/30/08....................5/07/08....................6/26/08

publications may be received earlier or later than our published on-sale dates. Subscriptions are usually mailed by the printer two or three weeks prior to on-sale dates. COVER DATE

SPACE DEADLINE*

MATERIAL DEADLINE**

ON-SALE DATE

September 2008 ........................6/02/08....................6/09/08....................7/31/08 October 2008.............................7/01/08....................7/09/08....................8/28/08 November 2008 .........................8/01/08....................8/08/08....................9/25/08 December 2008 .........................9/03/08....................9/10/08..................10/30/08 January 2009...........................10/03/08..................10/10/08 ..................11/27/08 February 2009 .........................11/03/08 ..................11/10/08....................1/01/09 March 2009 ..............................12/03/08..................12/10/08....................1/29/09

www.rc-car.com 31

Mega Tour

PLUS! WPS 37317

SEPTEMBER 2007

Money Well Spent

read about. BMX Plus! covers all the major BMX races, dirt-jumping and freestyle contests and important bicycle happenings around the world.

PRO RIDING TIPS:

Our stand to produce a magazine that covers the sport without being offensive has allowed BMX Plus! into nearly 7,000 school libraries

BE BETTER THAN YOUR FRIENDS

across America, reaching coutless enthusiasts and gaining new ones.

BMX Plus! is read in countries around the world and can be found on

HOT CONTEST ACTION * K.O.G.-

newsstands and in stores everywhere.

JAPAN * WYOMING“RIP” JAM

ABA & NBL

CALIFORNIA STYLE

Attn. retailer: Please display until August 23 CANADA $4.99

0 9>

70989 37317

are riders, our readers get the most respected tell-it-like-it-is tests and you must understand who the target reader is and what they want to

JOE RILEY

* KHE * REDLINE * VOLUME

$3.99

new bikes, parts and accessories.With a staff made up of editors who evaluations, just as it’s been since 1978. To have this type of longevity

ISSN 0195-0320

BMX PLUS! MAGAZINE

Each month, BMX Plus! magazine features the latest information on BMX

www.bmxplusmag.com

BMX Plus! reaches the enthusiasts who are at the age where bikes are their life; around 14-15 years old. These readers spend all of their money and a lot of their parents’ money on bikes and accessories. Too old for toys and too young for cars, these are the core consumers.

QUICK FACTS: • TOTAL READERSHIP OF OVER 120,000 • READERS OWN AN AVERAGE OF 2 BIKES • READERS PLAN TO SPEND AN AVERAGE OF $360 ON THEIR NEXT BIKE • 76% SAID BMX PLUS! IS THEIR MAIN SOURCE OF INFORMATION ON NEW BIKES • 66% PURCHASED PRODUCTS FROM ADS IN BMX PLUS! 32 www.bmxplusmag.com

READER PROFILE 5 readers per copy 96% Male 82% Single Age under 9 ......................0% 10-12........................19% 13-15........................47% 16-19..........................9% 20-24..........................4% 25-29..........................9% 30+ ..........................12% Average age: 15 Average household income: $59,500 Education level if over 18 High school grad ......38% Attending college........8% College grad ............23% Other ........................31% 33% compete in sanctioned BMX races Organization ABA ..........................30% NBL ..........................70% Racing class Novice ......................50% Intermediate ............21% Open ..........................7% Expert/Pro................21% Readers race an average 6-14 times per year 17% of readers compete in freestyle contests 15% readers compete in dirt jump competitions Main source of competition results BMX Plus! ................80% Internet ....................20% TV ............................13% Other Magazines ......5% Other ..........................4%

Brand Chevrolet..................38% Ford..........................21% GMC ..........................8% Toyota ........................8% Datsun/Nissan ..........4% Dodge ........................4% Other ........................29% Other vehicles owned Mountain bike ..........25% R/C Car ....................20% S.U.V.........................14% Off-road Motorcycle ............14% Car ..........................12% Snowmobile ..............7% RV/Camper ................3% Sports/activites readers participate in Snowboarding ........28% Mountain biking ......25% Skateboarding ........25% Motorcycle riding ....23% ATVing ......................23% Paintball ..................20% Brand of casual shoe worn Vans ........................18% Etnies ......................17% Adio..........................15% DC ............................13% Adidas ......................11% Nike ............................9% Duffs ..........................5% Lotek ..........................4% Converse....................3% Osirus ........................3% Other ........................22% 87% own a video game system Brand of games Play Station(1 or 2) ..67% Use Computer ........34% X Box ......................15% 360 xbox ..................11% Play station 3 ............2% Nintendo wii ..............2% BICYCLE OWNERSHIP 100% own a BMX/freestyle or dirt jump bike Readers own an average of 2 bikes

Type of riding readers do Dirt jumping ............59% Street........................49% Ramps......................44% Race ........................32% Flatland ....................13%

Type of newest bike BMX ........................41% Street........................28% Flatland ......................2% Dirt Jumping ............29%

13% ride bike to school

Complete bike or frame Complete ................81% Frame only ..............19%

On average one other family member also rides 32% of families own a pick-up truck

Frame size Micro/Mini/Jr/Expert..2% 16"..............................1% 20"............................91% Cruiser (24") ..............5%

Frame material Chromoly/Steel ........73% Aluminum ................21% Carbon fiber ..............1% Other ..........................5% Brand Haro ........................16% DK ..............................9% Mongoose..................9% Diamondback ............7% Eastern ......................7% GT ..............................7% Redline ......................7% Specialized ................5% Fit ..............................3% SE Racing ..................3% Stolen ........................3% Free Agent ................3% Hoffman ....................2% Mirraco ......................2% Schwinn ....................2% S&M ..........................2% Standard ....................2% Terrible One................2% Other ........................11% Cost Under $100 ..............17% $100-$200................18% $200-$300................23% $300-$400................18% $400-$500..................6% $500-$600..................6% $600-$700..................2% $700-$800..................0% $800-$900..................1% $901+ ........................8% Average bike cost: $365 Time of year bike was bought Jan-Mar....................34% Apr-Jun ....................27% July-Sept..................17% Oct-Dec ..................22% Where bike was purchased Bike shop ................46% Department Store ....13% Mail order ................12% Internet ......................6% Used ........................16% Other ..........................6% Influenced purchase of new bike the most Mag test results............20% Rider endorsement ........5% Local dealer support .... 8% Previous experience ....16% Price..............................31% Friendsâ&#x20AC;&#x2122; influence ........24% Race team results ..........2% Parentsâ&#x20AC;&#x2122; influence ..........9% Dealership recommendation ..........2% Color ..............................2% On average one other member in household owns a BMX or Freestyle bike 48% own a mountain bike

BICYCLE PURCHASE PLANS Main source of information on new bikes BMX Plus! ................76% Bike shops ..............10% Friends ....................10% Internet ....................16% Other mags ................9% At Competition ..........1% Plan to buy a bike Yes............................59% Undecided ..............14% Type BMX ........................36% Dirt jumping ............20% Street........................29% Flatland ......................1% Undecided ..............13% Buy complete or frame only Complete ................66% Frame only ..............14% Undecided ..............20% Size Micro/Mini/Jr/Expert..7% 16"..............................0% 20"............................75% Cruiser (24") ..............3% Undecided ..............15% Frame material Chromoly/steel ........59% Aluminum ................16% Undecided ................3% Carbon fiber ............22% Brand plan to buy DK ............................19% Redline ....................12% Eastern ......................9% Haro ..........................9% Mirraco ......................6% Diamondback ............5% Fit ..............................4% GT ..............................4% Supercross ................4% Federal ......................3% Free Agent ................3% S&M ..........................3% Stolen ........................2% Sunday ......................2% Volume ......................2% Other ........................15% Cost Under $100 ................0% $100-$200................13% $200-$300................30% $300-$400................26% $400-$500................20% $500-$600..................3% $600-$700..................3% $700-$800..................1% $800-$900..................1% $901+ ........................1%

Mail order ................17% Department store ......3% Internet ......................9% Used ..........................0% Undecided ..............14% Other ..........................1% 11% plan to buy a mountain bike PARTS AND ACCESSORIES 66% sent or called for information on a product advertised in BMX Plus! Main source of information for purchasing parts & accessories BMX Plus! ................53% Friends ....................19% Catalogs ..................18% Internet ....................16% At competitions..........2% Bike shop ................18% Other ........................10% 58% purchase products from ads in BMX Plus! 53% said local bike shops do not stock the products they want to buy 89% replaced tires Tires purchased Maxxis......................21% Kenda ......................16% Haro ..........................9% Fly ..............................5% Primo..........................5% Snafu..........................5% Demolition..................4% Odyssey ....................4% Tioga ..........................4% Hoffman ....................2% Revenge ....................2% Redline ......................2% Other ........................23% 80% replaced the stock grips Grips purchased Primo..........................9% Lizard Skins ..............7% Shadow......................7% Animal ........................6% Demolition..................3% Hoffman ....................3% ODI ............................3% Odyssey ....................3% S&M ..........................3% Terrible one ................3% Other ........................52% 81% replaced the stock handlebar

Average $360 Where reader plans to buy bike Bike shop ................56%

Handlebar purchased Haro ........................13% S&M ........................10% DK ..............................8% www.bmxplusmag.com 33

BMX PLUS! MAGAZINE

Eastern ......................8% Hoffman ....................7% Fit ..............................3% Odyssey ....................3% Premium Products ....3% Redline ......................3% superstar ....................3% Other ........................33% 68% replaced stock stem Stem purchased Haro ........................15% DK ..............................8% Redline ......................8% Eastern ......................7% Fly ..............................5% S&M ..........................5% Profile ........................3% Standard ....................3% Animal ........................2% Coalition ....................2% Demolition..................2% FBM............................2% Hoffman ....................2% Kink ............................2% Primo..........................2% Other ........................33% 64% replaced stock headset Headset purchased FSA ..........................17% Aheadset..................14% Eastern ....................12% King ..........................10% Cane Creek ................9% Dia Tech ....................3% Kink ............................2% Other ........................33% 63% replaced stock hubs Hubs purchased DK ............................13% Haro ........................11% Demolition..................9% Redline ......................7% Profile ........................6% FMF ............................4% Premium ....................4% Shimano ....................4% Fly ..............................2% Primo..........................2% Snafu..........................2% Other ........................37% 78% replaced stock brakes Brakes purchased Tektro ......................24% Odyssey ..................10% Primo..........................9% Dia-Tech ....................7% Dia-Compe ................6% Shimano ....................6% Revenge ....................4% Other ........................32% 58% replaced stock cranks 34 www.bmxplusmag.com

Cranks purchased Redline ....................14% DK ............................10% Eastern ......................8% Haro ..........................6% Profile ........................6% Primo..........................6% Diamondback ............6% Bizhouse ....................4% Crupi ..........................2% Demolition..................2% flow ............................2% FSA ............................2% Odyssey ....................2% Poverty ......................2% Premium Products ....2% Snafu..........................2% Other ........................21% 73% replaced stock pedals Pedals purchased Wellgo ......................22% Primo........................10% Haro ..........................8% Proverty......................8% Redline ......................6% DK ..............................5% Eastern ......................5% Odyssey ....................3% S&M ..........................3% Drive ..........................2% Profile ........................2% Snafu..........................2% Time ..........................2% Other ........................24% 65% replaced rims/wheels Rims/wheels purchased Alex ..........................21% Sun ..........................19% Haro ........................11% Odyssey ....................7% Premium Products ....5% Primo..........................5% DK ..............................4% Hoffman ....................4% Eastern ......................2% S&M ..........................2% Other ........................21% 51% replaced stock fork Fork purchase Haro ........................20% DK ............................17% Redline ....................12% Kink ..........................10% United ......................10% S&M ..........................7% Premium Products ....5% WTP ..........................5% Answer ......................2% Bombshell ..................2% FBM............................2% Federal ......................2% Marzocchi ..................2% Supercross ................2% Other ..........................5% 73% replaced stock seat Seat purchased

Haro ........................13% DK ..............................8% Eastern ......................5% Primo..........................5% S&M ..........................5% Shadow......................5% MacNeil ......................5% Hoffman ....................3% Redline ......................3% Metal ..........................3% 2-hip ..........................2% Demolition..................2% Coalition ....................2% Odyssey ....................2% Poverty ......................2% Premium Products ....2% Other ........................38% 70% replaced stock chainwheel Chainwheel purchased Profile ......................19% Haro ........................16% Redline ....................10% Fit ..............................6% DK ..............................5% Eastern ......................5% Kink ............................5% FSA ............................3% Odyssey ....................3% Animal ........................2% Coalition ....................2% Fly ..............................2% Hoffman ....................2% Poverty ......................2% Premium Products ....2% Profile ........................2% S&M ..........................2% Shadow......................2% MacNeil ......................2% Metal ..........................2% Other ........................29% 60% bought pegs Pegs purchased Animal ........................8% Primo..........................8% Snafu..........................8% DK ..............................6% Premium Products ....6% Shadow......................6% Demolition..................4% Fly ..............................4% Kink ............................2% Odyssey ....................2% WTP ..........................2% Other ........................49% 23% replaced chainwheel 16% replaced bottom bracket

Bike shop ..................9% Other Magazines ......4% At competitions..........2% Other ........................4% Bought helmet ........82% Brand Bell ..........................25% Pro Tec ....................24% Pryme ........................8% Troy Lee ....................7% Fox ............................6% Fly ..............................3% TSG ............................3% Other ........................31% 70% bought riding gloves Brand Fox ..........................39% Fly ............................15% Thor............................5% 661 ............................3% Oâ&#x20AC;&#x2122;Neal ........................3% Shift ............................3% Answer ......................2% No Fear ......................2% Premium Products ....2% Pryme ........................2% Shadow Conspiracy ..............2% Troy Lee ....................2% Other ........................34% 18% bought BMX pants Brand Fox ..........................31% Answer ....................19% Fly ............................19% No Fear ....................13% Shift..........................13% 661 ............................6% Other ........................19% 29% bought elbow pads Brand Fox ..........................24% Fit ..............................8% Pryme ........................8% Pro Tec ......................4% Other ........................56% 36% bought knee pads Brand Fox ..........................17% Pryme ........................7% 661 ............................3% Kink ............................3% Shadow......................3% Other ........................69% 21% bought shin pads

RIDING GEAR Where readers find out about the latest riding gear/apparel BMX Plus! ................65% Friends ....................16% Internet ....................16% Catalogs ..................15%

Brand Fox ..........................25% pro tec......................13% 661 ............................6% Pryme ........................6% UGP............................6% Xtraskn ......................6% Other ........................44%

GENERAL ADVERTISING RATES BLACK & WHITE

12X

1 Page...................................$2,120 ............$2,020...............$1,940...............$1,795 2/3 ...........................................1,735 ..............1,660.................1,585.................1,470 1/2 ...........................................1,435 ..............1,375.................1,315.................1,215 1/3 ...........................................1,060 ..............1,015....................970....................895 1/4 ..............................................850 .................810....................775....................715 1/6 ..............................................615 .................585....................565....................515

BLACK & ONE COLOR 1 Page...................................$2,520 ............$2,395.............. $2,300 ...............$2,185 2/3 ...........................................2,035 ..............1,935.................1,860 .................1,765 1/2 ...........................................1,710 ..............1,630.................1,565 .................1,485 1/3 ...........................................1,295 ..............1,225.................1,165 .................1,115

FOUR-COLOR 1 Page...................................$3,105 ........... $2,975...............$2,835 ...............$2,695 2/3 ...........................................2,545 ..............2,430.................2,330 .................2,215 1/2 ...........................................2,020 ..............1,915.................1,845 .................1,755 1/3 ...........................................1,615 ..............1,565.................1,495 .................1,435

SHOWCASE RATES All Showcase rates are net. Payment must accompany copy for new advertisers. Ads may be submitted camera-ready or be prepared by HiTorque. When they are prepared by Hi-Torque, material must be received three (3) days before the material deadline. To reserve space, send copy and remittance to: SHOWCASE ADVERTISING, BMX Plus!, Hi-Torque Publications Inc., 25233 Anza Drive, Valencia, CA 91355

B&W Color

12X B&W Color

535 ............$350 430 ............$270 310 ............$180 205 ..............$95

495 395 280 195

DISCOUNTS FREQUENCY DISCOUNT: Rates are determined by number of issues contracted for and used within a 12-month period.

MULTIPLE MAGAZINE DISCOUNT: 2 Magazine Buy: 5% 3 Magazine Buy: 10% 4 or more Magazine Buy: 15%

AGENCY DISCOUNT: 15% * MULTIPLE INSERTION DISCOUNT: Based on total page commitment for one year in all Hi-Torque titles. 14 pages - 2% 18 pages - 4% 24 pages - 6% 36 pages - 8% 48 pages - 10% * Advertisers scheduling space one-third page or larger in two or more HiTorque magazines may qualify for a multiple discount. This discount is applied to the total cost of each insertion. All ads must run same size and color in same cover date month. Copy may vary on each ad. Hi-Torque titles eligible for multiple magazine buys are Dirt Bike, Motocross Action, Dirt Wheels, 4- Wheel ATV Action, Mountain Bike Action, BMX Plus!, Road Bike Action and R/C Car magazines.

PREPAY DISCOUNT: 15% A 15% discount is available to all advertisers who pay for their ads in advance. Payment is due by the material deadline date of the issue in which space is reserved. Advertisers are responsible for getting their payment in, on or before that date. Advertising that has not been prepaid by this date will be billed at their contracted rate, and their prepayment discount will forfeited. PREPAYMENT IS REQUIRED BY NEW ADVERTISERS FOR THE FIRST 3 MONTHS.

SPACE DEADLINE*

MATERIAL DEADLINE**

may occur and publications may be received earlier or later than our published on-sale dates. Subscriptions are usually mailed by the printer two or three weeks prior to on-sale dates.

ON-SALE DATE

January 2008.............................9/27/07..................10/04/07 ..................11/22/07 February 2008 .........................10/26/07 ..................11/02/07..................12/27/07 March 2008 ..............................11/28/07..................12/05/07....................1/24/08 April 2008 ................................12/28/07....................1/07/08....................2/21/08 May 2008....................................1/29/08....................2/05/08....................3/27/08 June 2008 ..................................2/27/08....................3/05/08....................5/01/08 July 2008 ...................................3/28/08....................4/04/08....................5/29/08 August 2008 ..............................4/25/08....................5/02/08....................6/26/08

COVER DATE

SPACE DEADLINE*

MATERIAL DEADLINE**

ON-SALE DATE

September 2008 ........................5/28/08....................6/04/08....................7/31/08 October 2008.............................6/26/08....................7/03/08....................8/28/08 November 2008 .........................7/29/08....................8/05/08....................9/25/08 December 2008 .........................8/28/08....................9/05/08..................10/30/08 January 2009.............................9/30/08..................10/07/08 ..................11/27/08 February 2009 .........................10/29/08 ..................11/05/08................... 1/01/09 March 2009 ..............................11/26/08..................12/05/08....................1/29/09

www.bmxplusmag.com 35

DIGITAL MEDIA & INTERNET ADVERTISING

DIGITAL MAGAZINES: We created digital versions of our indicated titles to give readers a choice and as an additional way to get the same information to our growing readership around the world. The digital versions are an exact replica of the print magazine, including all editorial & advertising. Key features include direct web links to all advertisers’ websites where ever there’s a web address. Advertising can also include exclusive content such as video and audio. For advertising rates and details on digital issue sponsorship program please contact Robert Rex at 661 367-2109 or email: robertr@hi-torque.com. • INSTANT DELIVERY: As a digital subscriber you don't have to wait six weeks for your first issue. • SEARCH FUNCTIONS: Save time by going straight to the articles, tests, and interviews that most interest you. • DIRECT LINKS: To resources on the web and to advertisers' sites. • STORAGE: Your archived issues will be available to you in your library for reference or searches. • SAVE MONEY: Save up to $25 per year in international shipping charges! Available for Mac and Windows Users.

AVAILABLE TITLES: • • • • •

36 www.hi-torque.com

motocrossactionmag.com mbaction.com dirtwheelsmag.com rc-car.com roadbikeaction.com

Each Hi-Torque magazine's unique site features free contests, new product information, next day race coverage, and expanded coverage of articles found in our magazines. With our #1 worldwide newsstand distribution and priority listings on all the popular search engines, our sites are certain to draw the largest audience of enthusiasts on the web! Take advantage of this cost effective means to bring targeted, on-line enthusiasts to your website! With our on-line banners, your advertising is up and reaching enthusiasts instantly!

WEBSITE FEATURES

ONLINE DEMOGRAPHICS

The Hi-Torque magazine sites offer unique opportunities for our dedicated enthusiasts.

dirtbikemagazine.com

roadbikeaction.com

Readers spend an average of 11.5 hours on the internet every week.

In early 2008, RBA will launch a dynamic new site complete with up-to-date news, product tests, bike reviews, interviews and more.

• In-depth how-to’s • Editors’ answers to reader questions • Photo galleries • Online contests • Race coverage • Special online subscription rates • Order back issues • Event schedules • Points of interest surveys

Readers look at motorcyclerelated websites an average of 4 days a week. 72% have purchased a product over the Internet.

motocrossactionmag.com

mbaction.com

Readers spend an average of 12.5 hours a week on the Internet.

Readers spend an average of 17 hours a week on the Internet.

Readers look at motorcyclerelated websites an average of 4.5 days a week.

Readers look at bicycle related websites an average of 5.5 days a week.

78% have purchased a product on the Internet.

84% have purchased a product on the Internet.

dirtwheelsmag.com

rc-car.com

Readers spend an average of 15 hours on the internet every week.

Readers spend an average of 19 hours on the internet every week.

Readers look at ATV-related websites an average of 5 days a week.

Readers look at rc-related websites an average of 6 days a week.

Banner advertising is billed by calculating click-through rates. For the most current rates, contact:

74% have purchased a product over the Internet.

88% have purchased a product over the Internet.

Robert Rex

4wheelatv.com

bmxplusmag.com

National Advertising Director robertr@hi-torque.com 661-367-2109

Readers spend an average of 14 hours on the internet every week.

Readers spend an average of 15 hours on the internet every week.

BANNER MECHANICAL REQUIREMENTS

Readers look at ATV-related websites an average of 4.5 days a week.

Readers look at bicyclerelated websites an average of 5 days a week.

Small banner size: Large banner size:

71% have purchased a product over the Internet.

68% have purchased a product over the Internet.

Large Banner: 796 x 98 pixels Banner formats: GIF or JPEG File size: 65k or less

Small Banners: • 190 x 90 pixels • 190 x 230 pixels

Small 190 x 90 pixels

Large Vertical banner: 90 x 560 pixels

Large Vertical Banners: 90 x 560 pixels

BANNER ADVERTISING

110x90 pixels 468x60 pixels

www.hi-torque.com 37

MECHANICAL REQUIREMENTS

CANCELLATION & NON-FULFILLMENT

PRINTING PROCESS

Agreement may be canceled by the advertiser or his agent prior to its full term with the following provisions: Cancellation must be made in writing and must be received before closing date. If cancellation is received after closing date, buyer is responsible for full payment of that insertion. In the event of cancellation, the rate is to be adjusted (“short-rated”) accordingly.

COVERS & INTERIORS: Web offset lithograph. BINDING: Call for binding specifications. BMX Plus! and 4-Wheel ATV Action and Dirt Bike are saddle stitch. Motocross Action, Mountain Bike Action, Dirt Wheels, R/C Car and Road Bike Action are perfect bound. Dirt Bike is subject to change from saddle stitch to perfect binding issue to issue. Please contact Hi-Torque for exact binding schedule.

CREDIT INFORMATION Orders subject to approval of buyer’s credit by the Publisher. Credit limit to be established by the Publisher. New advertisers must accompany order/contract with completed credit application and payment for the first three insertions. Accounts are considered delinquent if not paid 30 days after invoice date. All open invoices over 90 days subject to loss of agency commissions. Delinquent accounts may be subject to service charge of 2% compounded monthly on the unpaid balance.

TERMS & COMMISSIONS Two percent (on net) cash discount for payment within ten days of invoice date. Net 30 days. This discount is not available to advertisers who take the fifteen percent prepay discount. Billings are made after completion of printing. Fifteen percent to recognized advertising agencies (insertion orders required). In order to be eligible for agency discount, agency must take final responsibility for payment of all ads placed through agency. New advertisers must pay their first three insertions in advance. Payment will be due on material deadline of each issue.

MECHANICAL REQUIREMENTS STANDARD SIZES (in inches) WIDTH HIEGHT PAGE SIZING 1 Page BLEED .........................................8.125......................10.75 TRIM ............................................7.875........................10.5 LIVE/SAFETY ..............................7.375...........................10 2 Page* BLEED.......................................16.25......................10.75 TRIM ..........................................15.75........................10.5 LIVE/SAFETY ............................15.25...........................10 *gutter allowance: please allow 3/8”minimum left and right of gutter. 2/3 Page .............................................4.5......................9.625 1/2 Page: Horizontal (non bleed) ................6.75........................4.75 Horizontal bleed ........................8.125......................5.375 Trim.........................7.875.........................5.25 Live .........................7.375..............................5 Vertical ..........................................4.5........................7.25 1/2 Page Horizontal Spread* BLEED ........................................16.25........................5.75 TRIM ...........................................15.75........................5.25 LIVE/SAFETY .............................15.25........................4.75 *gutter allowance: please allow 3/8”minimum left and right of gutter. 1/3 Page: Choice of “Horizontal”..................4.5........................4.75 or “Vertical”............. ...................2.125......................9.625 1/4 Page: “Horizontal” only.............................4.5..........................3.5 1/6 Page: Choice of “Horizontal” .....................4.5........................2.25 or “Vertical” ................................2.125........................4.75 SHOWCASE 3-inch..............................................2.125....................3.4375 2-inch..............................................2.125........................2.25 1-inch..............................................2.125 ............................1 *There should be an allowance of at least 3/8" inch of margin between live matter (type, etc.) and the trimmed edge of page of gutter. All critical type (phone numbers, address, legal lines) must be held within 1/2" from the trim line. 38 www.hi-torque.com

PREFERRED MATERIAL All Hi-Torque Publications ads are processed as " Computer to Plate". Send all Hi-Torque publication ad material as high resolution PDF files with a hardcopy, or 4 color proof. This is a savings to our advertisers NO MORE FILM. However, Ad material no longer can go direct to the printer. We must process all ad material here at Hi-Torque.

ELECTRONIC FILES & REQUIREMENTS Ads submitted as Electronic Files need to be at Hi-Torque Publications on the Material Deadline; no extensions will be given for Electronic Files. • DISK MEDIA: CD, DVD • PROGRAMS: Preferred—QuarkXPress (with complete collect for output) Adobe® Photoshop (flattened files only), Adobe® Illustrator (with fonts converted to outlines & all images embedded) and Adobe® InDesign (with complete collect for output) Be aware when supplying complex InDesign files, containing multiple transparency and drop shadow effects, may cause problems with final output. Send as a closed file: PDF If electronic files are sent as Native Desktop (open files) Hi-Torque Publications will charge any cost that might be incurred to produce the supplied advertisement. For digital files containing a CT image, resolution should be 300 dpi. Bitmap images must have a resolution of 2400 dpi and contain links to placement files. There will be production charge for this service. ALL DIGITAL FILES MUST be accompanied by a proof. Acceptable digital 4/color proofs are matchprint, Kodak Approvals or Epson. Color laser or ink jet proofs will be used for content only. Color laser or ink jet proofs not acceptable for color proofing or press check. Publisher cannot be held responsible for content or reproduction quality if a proof does not accompany the digital file. The Publisher does not accept any liability for ads that are posted to FTP site or E-Mailed. Send material to: Eric Harter Advertising Production Manager Phone: (661) 367-2114 Hi-Torque Publications, 25233 Anza Drive, Valencia, CA. 91355 • Advertisers will be charged $100 to have a proof made if one is not supplied.

APPLICATION REQUIREMENTS • Save all image files as EPS files (Encapsulated PostScript) • FONTS: Supply all Fonts used in separate font folder—both screen & printer fonts. DO NOT USE TRUE TYPE FONTS. • Send all support files, including all high-resolution files of logos, photos, and trademarks. • Convert all RGB files (computer color) to CMYK (four-color process for print). • Prepare all full page ads with 1/8 inch bleed. • Send a disk & printed file directory with each ad submitted. • Send a current laser print or hard copy print-out with each ad. If the file is corrupted, we have a visual to re-create your ad. This will be done at an additional cost to the advertiser. The integrity of electronic files submitted to Hi-Torque is the responsibility of the advertiser. Hi-Torque is not responsible for any subsequent loss of, or damage to, electronic media. Electronic files submitted to Hi-Torque Publications should be back-up or archival copies, NEVER original or sole examples.

AD PRODUCTION Any maintenance or recreation of corrupted files will be billed to the advertiser or his agency at the current time and labor production rate. Any 4/color advertising that does not have an acceptable 4/color proof, we will pull a press proof and charge the cost back to the advertiser.

LATE ADS • All materials received after the Material Deadline are considered late ads and will be charged a Late Charge: $65.00 per page. • Material received late and needing production work such as: copy change, key code changes etc., will be charged both a late charge and a production charge. • Ad material received late but not to Hi-Torque’s specifications will be charged a late charge for processing file.

SHIPPING INSTRUCTIONS • All advertising materials are to be sent to Hi-Torque Publications, Attn: Advertising Production Manager, 25233 Anza Dr., Valencia, CA91355. • All ads must be recieved and processed by Hi-Torque Publications. No late ads can go direct to the printer.

CONTRACT REGULATIONS Rates are subject to change upon notice from the Publisher. Publisher guarantees that signed orders and contracts will be honored at contract rate in the next issue following the announcement of a rate increase. Advertising in issues subsequent to such an increase will then be billed at prevailing rates. At the time a rate change becomes necessary, advertiser may cancel as of the effective increase date without short rate. If an order and/or new material is not received by the closing date for a contracted insertion—and in absence of written instructions to the contrary— Publisher will repeat the last advertisement run. He may at his discretion, however, omit the ad or run substitute copy. The buyer is nevertheless responsible for payment in full for the scheduled insertion.

COPY REGULATIONS The Publisher reserves the right to accept or reject all advertising copy which at his discretion is deemed objectionable, obscene, profane, pornographic or detrimental to the industry whether or not the ad had previously been accepted and/or published. The advertiser assumes full responsibility for the content of all advertisements. Hi-Torque is not responsible for any production charges incurred with the changing of an ad to meet our standards. If you have any doubts about your ad copy being accepted, please contact your advertising representative as soon as possible.

GENERAL PROVISIONS Key numbers are not guaranteed. No rebate allowed for errors due to the insertion of wrong key numbers or codes. The Publisher reserves the right to void any contract if the first insertion is not used within three months. All material not called for after one year will be destroyed.

www.hi-torque.com 39

ADVERTISING DEPARTMENT ROBERT REX - National Advertising Director (661) 367-2109, robertr@hi-torque.com

LISA BECKWITH - Account Administrator (661) 367-2112, lisab@hi-torque.com

MARK THOMAS - Midwest Sales Manager (320) 685-5399, markt@hi-torque.com

SEAN McCOY - Executive Web Advertising Director (661) 367-2136, smccoy@hi-torque.com

ROBB MESECHER - Account Executive (661) 367-2105, robbm@hi-torque.com

ERIC HARTER - Advertising Production Manager (661) 367-2114, eric@hi-torque.com

DERRECK BERNARD - Account Executive (661) 367-2153, derreckb@hi-torque.com

TENI ELYASI - Advertising Production Coordinator (661) 367-2103, tenie@hi-torque.com

CHARLES CHARRON - Account Executive, R/C Car (661) 367-2104, charles@hi-torque.com

ZAPATA ESPINOZA - Advertising Promotion Coordinator (661) 367-2152, zap@hi-torque.com

HI-TORQUE PUBLICATIONS, INC. 25233 Anza Drive Valencia, CA 91355 phone: 661-295-1910 fax: 661-295-1278