2019 Hi-Torque Media guide Cycling Division by Hi-Torque Publications

2019 CYCLING DIVISION

MEDIA GUIDE

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IN TODAY’S WORLD

of “non-specific and non-targeted programmatic advertising buys”, “bot-driven, nano-second page views”, “misleading and inflated social media advertising reach”, “non-professional, non-experienced opinions”, and “psychologically-driven pushed content”, navigating the marketing landscape to get your products seen by the RIGHT consumer is beyond confusing. Do “broad impressions” actually reach your targeted consumer? How do you know? Does 100K followers actually mean more eyeballs or are they just one-anddone mindless clicks?

We’re here to

SIMPLIFY YOUR MEDIA PLANNING PROCESS. After more than 40 years, the Hi-Torque Media Cycling Group titles STILL have the GREATEST REACH, DIVERSIFICATION and ENGAGEMENT of REAL CYCLING CONSUMERS across ALL MEDIA PLATFORMS. There is greater trust in and engagement with our content than any other source of cycling-based information. Real cycling enthusiasts and consumers trust us because they know our history, the level of our experience and our reputation for telling the truth about the products we review. We’ve grown up with these sports, and unlike most other media bloggers and “content post-ers”, we’ve been getting our hands dirty testing products for over 30 years. The connection and engagement we have with our readers is not something you can quantify and build by just collecting followers and likes. How do we know they place this trust in our titles? Because our audience pays for our content.

In an era where the majority of media outlets “gives away” all of their content,

OUR READERS STILL PAY FOR OUR EXPERTISE AND OPINIONS. That’s how highly they value what we say. They base their buying decisions on what we say. Talk about being “influencers”! Our audience aren’t bots,

they’re not casual one-and-done viewers, they’re not “nondemo-specific targeted peripherals”, and they’re not click-farm workers. Nor are they “simple consumers”.

They’re dyed-in-the-wool, committed, affluent cycling consumers who spend much of their disposable income on their sport, and are going to buy your product.

The following pages will show you the broad diversification of our content, and how we will partner with you to help you get your products and message delivered to

A WORLDWIDE AUDIENCE OF ACTIVE ENTHUSIASTS.

Thank you for choosing the Hi-Torque Media Group for your 2019 Marketing Campaigns.

TRUST Roland S. Hinz President and Publisher

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Source: Mediatel, 8/1/18

www.mbaction.com

TEAM RBA TACKLES THE WORLD’S TOUGHEST GRAVEL RACE

TWO-WHEELED WORKS OFF ART

FIRST LOOK:

2018 FAST BIKES FROM TREK AND SPECIALIZED

roadbikeaction roadbikeaction.com

Attn. retailer: Please display until Sept. 20

www.electricbikeaction.com

6/21/18 2:33 PM

DIRTY KANZA DRAMA

SHOWSTOPPERS:

AUGUST 2018

BRINGING MORE SPARK TO E-BIKES

YAMAHA YDX TORC

BIKE TESTS:

electricbikeaction.com

•

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Attn retailer: Please display until Sept. 6

THE IBIS HAKKA MX

NO. 22 DRIFTER

A REAL SHOCKER: YAMAHA’S FUTURE ELECTRIC BIKE

MBA_SEPT_18-Cover.indd 1

KONA HONZO CR HARDTAIL WITH A SOFT TOUCH

FLATS GONE FOR GOOD!

GREATPRICED GRAVEL:

•

SPOT MAYHEM 29 BIG WHEELS, BIG TRAVEL, BIG SURPRISE

ROAD BIKE MIRACLE:

AUGUST 2018

$5.99

• www.roadbikeaction.com

GREATEST RACER RETIRES WHAT DROVE HIM TO IT?

CCC 02985

SEPTEMBER 2018

•

CANYON

SPECTRAL

• MAGIC METAL FIGHTS BACK: TI BIKE BUYING GUIDE

HISTORY’S MOST ICONIC MOUNTAIN BIKE

RIGHT OUT OF THE BOX!

SEPTEMBER 2018

• SEPTEMBER 2018 • www.mbaction.com • HOW THE PROS CROSS-TRAIN

STUMPJUMPER

REAL FUN,

CCC 01426

MONDRAKER, COMMENCAL, PEDEGO, ZERO, BH REBEL LYNX 5.5

$6.99

$5.99

•

SEPTEMBER 2018

A REAL SHOCKER: YAMAHA’S FUTURE ELECTRIC BIKE

MAGIC METAL FIGHTS BACK: TI BIKE BUYING GUIDE ELECTRIC BIKE ACTION

C 02

983

THAT MAKE YOU A BETTER RIDER

ROAD BIKE ACTION

CROSS-TRAINING SECRETS

MOUNTAIN BIKE ACTION

NUMEROUS INDEPENDENT SURVEYS ALL REACH THE SAME CONCLUSION: “NO OTHER MEDIUM DELIVERS THE SUPERIOR ENGAGEMENT, DWELL TIME, FINANCIAL VALUE AND ROI, AND THE IMPORTANCE OF TRUST” GENERATED BY TRADITIONAL MAGAZINES AND NEWSBRANDS.

Attn. retailer: Please display until Sept. 6

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YOUR MESSAGE REACHES ALL MEDIA CHANNELS PRINT

Worldwide Distribution #1 in the Field

WEBSITE Huge Reach Unique Content

SOCIAL MEDIA

VIDEO

Individual Youtube Channels

Facebook Instagram

DIGITAL MAGAZINES

Available On All Mobile, Tablet & Desktop. All Ads linked Bonus Content & Advertising

EMAIL NEWSLETTERS Bi-Weekly High-Engagement

REACH MILLIONS

of Consumers across SIX Important Mediums

COMMITTED AUDIENCE High Ownership, Affluent Buyers

ENGAGEMENT

Long-Term Readers, Viewers & Followers

TRUSTED AUTHORITY

The most Experienced and Knowledgeable Editors in the industry

INFLUENCE & PURCHASE Our Editorial is used to make Buying Decisions more than any other source

WHILE I EMBRACE TECHNOLOGY AND STAY CURRENT ON THINGS, HAVING SOMETHING ‘IN MY HAND’ TO READ IS WHAT I STILL PREFER. I ALSO THINK THAT IF I WERE TO LOOK AT BUYING A NEW ROAD BIKE, IT’S A MAGAZINE SUCH AS YOURS WHERE READING A REVIEW AND SEEING ADVERTISERS HIGHLIGHTING THEIR PRODUCTS WOULD MAKE A COMPELLING CASE TO EXPEND THE EFFORT AND MONEY IN PURCHASING A NEW RIDE. Chip F., RBA Subscriber, Letter to Editor

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WHAT THE HI-TORQUE MEDIA CYCLING GROUP CAN DO FOR YOU: • CREATE AN OMNICHANNEL MARKETING PLAN • CONTROLLED BRAND MESSAGING • HELP DEVELOP HYPER-FOCUSED CONTENT • ENGAGE COMMITTED CONSUMERS • ENHANCE BRAND IDENTITY • CLARIFY CUSTOMER JOURNEY • DRIVE BRAND LOYALTY • SELL

YOUR PRODUCTS

IN GENERAL, WHICH TYPE OF ADVERTISING CHANNELS DO YOU TRUST MORE WHEN YOU WANT TO MAKE A PURCHASING DECISION? THE NUMBER ONE ANSWER? 82% OF RESPONDENTS SAID A COMPANY’S PRINT ADS WERE THEIR MOST TRUSTED ADVERTISING CHANNEL. Source: Marketing Sherpa, Jan 2017

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I HAVE ALWAYS BEEN AND CONTINUE TO BE A BIG SUPPORTER OF MBA, AS THEY PLAYED A LARGE PART IN PUTTING TLD ON THE MOUNTAIN BIKE MAP BACK IN THE EARLY DAYS, AND STILL DO TODAY. I CAN’T THANK THEM ENOUGH FOR ALL OF THEIR HELP AND SUPPORT OVER THE YEARS” TROY LEE, Founder Troy Lee Designs

THE NUMBERS MAGAZINE PRINT AND DIGITAL Monthly Total Distribution...............76,000 Monthly Subscriptions ...................29,500 Monthly Newsstand Distribution.....44,000 Monthly Promotional Distribution ...2,500 COUNTRIES DISTRIBUTED TO .........123 Average Readers Per Copy .............4.0 DIGITAL MAGAZINE Total Digital Issue Page Views ........11,200,000 Total Digital Issue Unique Readers .............................60,000 Average Engagement Per Reader Per Issue......................50 Minutes WEBSITE - MBACTION.COM 2019 Est. Ad Impressions...............30,000,000 2019 Est. Page Views.....................5,000,000 2019 Est. Unique Visits ..................3,400,000 VIDEO VIEWS ...............................1,200,000 per year YouTube SUBSCRIBERS Hi-Torque Channel .........................25,000 MAGAZINE APP APP Downloads To Date .................300,000 SOCIAL MEDIA REACH 2019 Est. Facebook Followers........300,000 Facebook Posting Reach ................10,000,000 2019 Est. Instagram Audience .......60,000 Instagram Posting Reach ...............2,500,000 EMAIL NEWSLETTER REACH Email File .......................................15,000 To 30,000 Open Rate......................................45% - 50% Click Through Rate ........................25% - 35%

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THE MAGAZINE Launched in 1986, Mountain Bike Action was the first global mountain bike-only title in the Cycling Industry. To this day, the MBA brand remains the most trusted voice in the sport, while our audience has continuously grown, with mature, new enthusiasts. And to ensure we capture the greatest new enthusiasts today, we have just launched a partnership with NICA where all of their athletes and coaches will be receiving Mountain Bike Action magazine! Yes, your 2019 advertising will now be delivered

to an entirely new group of influencers every month, adding to the most dedicated mountain bike readership in the world today. Mountain Bike Action isn’t just a print publication; we are your complete media package. With the ever-changing media landscape, Mountain Bike Action has evolved and continued to diversify and grow its digital content platforms—spanning from websites to product videos to social media posts—giving us the broadest reach of any

other source in order to help you reach ALL CYCLISTS on ALL PLATFORMS to get your message delivered in a timely manner. We are confident our millions of print and digital readers, website viewers, social media followers, and video watchers have more trust in our words and opinions than any other source in this field, because they know WE’VE ridden and tested everything put in print, and just about everything else you see out on the trail.

THE DEMO A COMMITTED CYCLIST • 99% OWN A MOUNTAIN BIKE (65% OWN 2 OR MORE MOUNTAIN BIKES) • RIDE THEIR BIKE AT LEAST 35 HOURS A MONTH

A HIGH-END CYCLING CONSUMER • 63% PLAN TO BUY A NEW MOUNTAIN BIKE THIS YEAR

THE AVERAGE MBA READER WILL: AN AFFLUENT AND INFORMED READER • SPEND MORE THAN $3,500 • $105,000 AVERAGE HOUSEHOLD INCOME PER YEAR ON THEIR NEXT MOUNTAIN BIKE • 80% COLLEGE-EDUCATED (21% WILL SPEND MORE THAN • 63% HAVE BEEN READING MBA FOR OVER 3 YEARS $5,000 ON THEIR NEXT BIKE) • 75% OF READERS SAY MBA IS THEIR MAIN • SPEND MORE THAN $850 SOURCE FOR THEIR CYCLING PURCHASES ON PARTS AND APPREL THIS YEAR

THE STAFF

Joe Mackey Managing Editor

Brandon Castelli Assistant Editor

John Ker Assistant Editor

Gian Paolo Galloni Tech Editor

Zapata Espinoza Editorial Adviser

Sean McCoy Editorial Adviser

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PRODUCT SURVEY WHAT BRAND IS YOUR NEWEST MOUNTAIN BIKE? PRINT WEB Airborne ...................... 0% ......1% Banshee ...................... 0% ......1% Bianchi ........................ 0% ......1% BMC ........................... 0% ......1% Brodie ......................... 0% ......1% Bulls ........................... 1% ......1% Canfield....................... 1% ......1% Cannondale ................. 4% ......5% Chumba ...................... 0% ......1% Commencal ................. 0% ......1% Devinci ........................ 1% ......1% Diamondback .............. 1% ......3% Ellsworth ..................... 0% ......1% Felt ............................. 0% ......1% Fezzari ........................ 0% ......1% Fisher.......................... 0% ......1% Foes............................ 0% ......1% Ghost .......................... 1% ......1% Giant ........................... 7% ......8% GT .............................. 2% ......2% Haro ............................ 1% ......1% Ibis.............................. 2% ......2% Intense ........................ 3% ......2% Jamis .......................... 1% ......1% KHS ............................ 1% ......1% Kona ........................... 1% ......2% Lapierre....................... 1% ......1% Litespeed .................... 0% ......1% Look............................ 0% ......1% Marin .......................... 1% ......1% Mondraker................... 0% ......1% Mongoose ................... 1% ......1% Moots.......................... 0% ......1% Morewood ................... 0% ......1% Motobecane ................ 1% ......1% Niner ........................... 2% ......2% Norco .......................... 1% ......2% Pivot ........................... 8% ......8% Raleigh ........................ 0% ......1% Rocky Mountain ........... 2% ......2% RSD ............................ 1% ......2% Salsa........................... 1% ......1% Santa Cruz ................ 12% ......7% Schwinn ...................... 1% ......1% Scott ........................... 2% ......2% Seven.......................... 0% ......1% Soma .......................... 0% ......1% SPECIALIZED........... 19% ....15% Transition .................... 1% ......1% Trek .......................... 15% ....12% Turner ......................... 1% ......1% Ventana....................... 0% ......1% Yeti ............................. 2% ......2% Other .......................... 8% ....11%

WHAT BRAND OF MOUNTAIN BIKE DO YOU PLAN TO BUY NEXT?

PRINT WEB Airborne ...................... 0% ......1% Azonic ......................... 0% ......1% Balfa ........................... 1% ......0% Banshee ...................... 0% ......1% Bianchi ........................ 0% ......1% BMC ........................... 0% ......1% Borealis ....................... 1% ......1% Brodie ......................... 0% ......1% Bulls ........................... 0% ......1% Canfield....................... 1% ......1% Cannondale ................. 1% ......1% Commencal ................. 1% ......1% Devinci ........................ 1% ......1% Diamondback .............. 1% ......2% Dirtworks..................... 0% ......1% Ellsworth ..................... 0% ......1% Felt ............................. 1% ......1% Fezzari ........................ 0% ......1% Fisher.......................... 0% ......1% Focus .......................... 0% ......1% Foes............................ 1% ......1% Ghost .......................... 0% ......1% Giant ........................... 3% ......3% GT .............................. 1% ......1% Haro ............................ 1% ......1% Ibis.............................. 1% ......3% Intense ........................ 3% ......2% Jamis .......................... 0% ......1% KHS ............................ 0% ......1% Kona ........................... 0% ......2% Lapierre....................... 1% ......1% Litespeed .................... 0% ......1% Marin .......................... 1% ......1% Mondraker................... 0% ......1% Mongoose ................... 0% ......1% Moots.......................... 0% ......1% Motobecane ................ 0% ......1% Niner ........................... 1% ......1% Norco .......................... 1% ......1% PIVOT....................... 18% ....18% Raleigh ........................ 0% ......1% Redline ........................ 0% ......1% Rocky Mountain ........... 1% ......2% RSD ............................ 1% ......2% Salsa........................... 1% ......1% Santa Cruz ................ 13% ......9% Schwinn ...................... 1% ......1% Scott ........................... 3% ......2% Seven.......................... 0% ......1% Specialized .................. 9% ......6% Transition .................... 1% ......1% Trek ............................ 7% ......4% Turner ......................... 0% ......1% Ventana....................... 0% ......1% Yeti ............................. 2% ......3% Undecided ................. 31% ....33%

#1 BRANDS BY CATEGORY PRINT WEB #1 TIRE MAXXIS ................... 48% ....62% #1 GRIP ODI ........................... 18% ....29% #1 HANDLEBAR RACE FACE .............. 19% ....24% #1 STEM RACE FACE .............. 15% ....22% #1 HUB SHIMANO ................ 15% ....14% #1 BRAKES SHIMANO ................ 50% ....52% #1 CRANK SHIMANO ................ 26% ....29% #1 PEDAL SHIMANO ................ 45% ....45% #1 WHEEL MAVIC...................... 11% ....11% #1 FORK FOX .......................... 35% ....37% #1 SEAT WTB ......................... 34% ....35% #1 SHIFTER SHIMANO ................ 41% ....52% #1 SEATPOST THOMSON................ 18% ....12% #1 CHAIN SHIMANO ................ 45% ....54% #1 HELMET BELL ........................ 30% ....20% #1 CYCLING GLOVE FOX .......................... 36% ....41% #1 CYCLING SHOE SHIMANO ................ 23% ....23% #1 CYCLING SHORTS FOX .......................... 25% ....32% #1 CYCLING JERSEY FOX .......................... 30% ....34% #1 CYCLING COMPUTER GARMIN................... 18% ....33% #1 CYCLING LIGHTS NITERIDER .............. 25% ....20%

IS YOUR NEXT MOUNTAIN BIKE PURCHASE GOING TO BE A: PRINT WEB 26” ............................. 2% ......5% 27.5” ........................ 30% ....34% 29” ........................... 35% ....49% Fat Bike ....................... 3% ......3% 27.5+ ....................... 18% ......5% 29+ .......................... 13% ......4% WHERE DID YOU BUY YOUR MOUNTAIN BIKE? New from bike shop ... 69% ....63% WHAT TIME OF THE YEAR DID YOU GET YOUR BIKE? Jan-Mar .................... 23% ....29% Apr-Jun ..................... 34% ....33% July-Sept ................... 19% ....20% Oct-Dec .................... 24% ....19% WHAT FRAME MATERIAL IS YOUR NEWEST BIKE MADE OF? Aluminum.................. 24% ....31% Carbon fiber .............. 63% ....53% Steel ........................... 6% ....10% Titanium ...................... 7% ......5% Other .......................... 0% ......1% WHAT SUSPENSION DOES YOUR NEWEST BIKE HAVE? Rigid ........................... 6% ......5% Front suspension ....... 22% ....27% Full suspension .......... 72% ....68%

I HAVE BEEN READING MBA MAG FOR YEARS. I GET ALMOST ALL MY MOUNTAIN BIKE INFO FROM THE MAGAZINE. I GET THE PRINT AND THE DIGITAL COPY. I LIKE READING THE PRINT COPY. WHEN I’M DONE, AT LEAST 4 OTHER PEOPLE READ MY COPY. THAT’S GREAT FOR THE COMPANIES THAT PUT ADS IN YOUR MAGAZINE. AMONG MY FRIENDS, I’M CONSIDERED A GOOD SOURCE OF INFORMATION ON MOUNTAIN BIKING. THAT’S BECAUSE OF YOUR MAGAZINE - THE PRINT VERSION. YOU EDUCATE ME, AND HELP TO EDUCATE MY FRIENDS. MY FRIENDS DON’T TALK ABOUT WHAT THEY SAW ON THE WEB ADVERTISING MOUNTAIN BIKE PRODUCTS. WE AREN’T ON THE WEB FOR THAT REASON. WE GO TO THERE TO ORDER PARTS SOMETIMES, OR WATCH A YOUTUBE VIDEO OF RIDING, OR A HOW TO REPAIR SOMETHING. THAT’S ABOUT IT. I MAY GO ONLINE, BUT IT DOESN’T REPLACE YOUR MAGAZINE AND THE ADVERTISERS IN IT. KEEP UP THE GOOD WORK! ADVERTISERS SHOULD KNOW THE VALUE IN USING YOUR MAGAZINE TO GET THEIR MESSAGE OUT.” PAUL W, MBA SUBSCRIBER, LETTER TO EDITOR

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MOUNTAIN BIKE ACTION ADVERTISING RATES DISPLAY INSERTION RATES

1X 3X 6X 12 X Spread (2 pg.) ................................$10,995 .......... $9,995 ...........$9,090...........$8,265 1 page .............................................$5,785 .......... $5,265 ...........$4,785...........$4,350 1/2 page ..........................................$3,750 .......... $3,425 ...........$3,110...........$2,825 1/3 page ..........................................$2,950 .......... $2,685 ...........$2,440...........$2,195 1/4 page ..........................................$2,050 .......... $1,995 ...........$1,925...........$1,795 1/6 page ..........................................$1,595 .......... $1,550 ...........$1,495...........$1,395

SHOWCASE INSERTION RATES

1X 3X 6X 12 X 1/4 page ..........................................$1,420 .......... $1,365 ...........$1,295...........$1,250 1/6 page .............................................$970 ............. $935 ..............$895..............$855 3-inch.................................................$655 ............. $625 ..............$595..............$570 2-inch.................................................$520 ............. $495 ..............$475..............$455 1-inch.................................................$345 ............. $330 ..............$320..............$305

DIGITAL MAGAZINE INSERTION RATES

1X 3X 6X 12 X 2-page spread .................................$1,395 .......... $1,295 ...........$1,195...........$1,095 (only position available)

WEBSITE INSERTION RATES (Rates based on impressions) Position (Size) ........................................................................................................ CPM Skins Banner (see template) ............................................................................. $10.00 Leader Board (728x90 includes 300x100 for mobile) ........................................... $5.00 Medium Banner (300x250) .................................................................................. $3.00 Tower Banner (300x600)...................................................................................... $4.00

ISSUANCE AND CLOSING DATES COVER SPACE MATERIAL ON-SALE DATE DEADLINE* DEADLINE** DATE Jan-19..............................10/4/18 ............................. 10/11/18....................... 12/6/18 Feb-19..............................11/2/18 ............................... 11/9/18......................... 1/1/19 Mar-19 .............................12/7/18 ............................. 12/14/18......................... 2/7/19 2019 BG .........................12/18/18 ............................. 12/26/18....................... 2/21/19 Apr-19 ..............................1/10/19 ............................... 1/17/19......................... 3/7/19 May-19...............................2/8/19 ............................... 2/15/19....................... 4/11/19 Jun-19 ...............................3/8/19 ............................... 3/15/19......................... 5/9/19 Jul-19.................................4/8/19 ............................... 4/15/19......................... 6/6/19

SHOWCASE RATES Payment must accompany copy for new advertisers. Ads may be submitted camera-ready or be prepared by Hi-Torque. When they are prepared by Hi-Torque, material must be received three (3) days before the material deadline. To reserve space, send copy and remittance to: SHOWCASE ADVERTISING, Mountain Bike Action, Hi-Torque Publications Inc., 25233 Anza Dr. Valencia, CA 91355 Word ads: $2.00 per word, with $54.00 minimum

DISCOUNTS FREQUENCY DISCOUNT:

Rates are determined by number of issues contracted for and used within a 12-month period.

*MULTIPLE INSERTION DISCOUNT:

COVER SPACE MATERIAL ON-SALE DATE DEADLINE* DEADLINE** DATE Aug-19 ...............................5/6/19 ............................... 5/13/19......................... 7/4/19 Sep-19 ...............................6/4/19 ............................... 6/11/19......................... 8/8/19 Oct-19 ................................7/3/19 ............................... 7/11/19......................... 9/5/19 Nov-19 ...............................8/2/19 ................................. 8/9/19....................... 10/3/19 Dec-19 ...............................9/5/19 ............................... 9/12/19....................... 11/7/19 Jan-20..............................10/3/19 ............................. 10/10/19....................... 12/5/19 Feb-20..............................11/1/19 ............................... 11/8/19......................... 1/9/20 Mar-20 .............................12/6/19 ............................. 12/13/19......................... 2/6/20

COVERS & POSITIONS CV2.......................Add 10% to General 1 Page Four-Color rate CV3.........................Add 5% to General 1 Page Four-Color rate CV4.......................Add 15% to General 1 Page Four-Color rate

NEW ADVERTISERS ARE REQUIRED TO PAY THE FIRST 3 MONTHS IN ADVANCE TO ESTABLISH CREDIT.

Based on total page commitment for one year in all Hi-Torque titles. 14 pages ..................... 2% 18 pages ..................... 4% 36 pages ..................... 8% 24 pages ..................... 6% 48 pages ................... 10%

MULTIPLE MAGAZINE DISCOUNT:

2 Magazine Buy ...........................5% 3 Magazine Buy .........................10% 4 or more Magazine Buy ...........15% AGENCY DISCOUNT ................15% **Prepay Discount .....................15%

*Advertisers scheduling space 1/3 page or larger in 2 or more Hi-Torque magazines may qualify for a multiple discount. This discount is applied to the total cost of each insertion. All ads must run same size and color in same cover date month. Copy may vary on each ad. Hi-Torque titles eligible for multiple magazine buys are: Dirt Bike, Motocross Action, Dirt Wheels, UTV Action, Mountain Bike Action, and Road Bike Action. **A 15% discount is available to all advertisers who pay for their ads in advance. Payment is due by the material deadline date of the issue in which space is reserved. Advertisers are responsible for getting their payment in, on or before that date. Advertising that has not been pre-paid by this date will be billed at the contracted rate, and the pre-payment discount will be forfeited. hi-torque.com 9

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WITH ELITE PRODUCTS, SUCH AS SIDI CYCLING SHOES, SUOMY HELMETS AND ASTUTE SADDLES, RBA IS A GREAT FIT FOR CYCLISTA AMERICA THAT BRINGS RESULTS. RBA’S READERSHIP BASE IS FULL OF PASSIONATE CYCLISTS, SO THEY UNDERSTAND THE DNA OF THE PRODUCTS WE ADVERTISE—A GREAT FIT AND A NO-BRAINER FOR CYCLISTA AMERICA TO COMMIT BUDGET TO.” BILL BERROTH, PRESIDENT CYCLISTA AMERICA

THE NUMBERS MAGAZINE PRINT AND DIGITAL Monthly Total Distribution...............51,000 Monthly Subscriptions ...................15,000 Monthly Newsstand Distribution.....34,500 Monthly Promotional Distribution ...1,500 Countries Distributed To .................95 Average Readers Per Copy .............4.0 DIGITAL MAGAZINE Total Digital Issue Page Views ........5,000,000 Total Digital Issue Unique Readers ..........................32,000 Average Engagement Per Reader Per Issue......................45 Minutes WEBSITE - ROADBIKEACTION.COM 2019 Est. Ad Impressions...............24,000,000 2019 Est. Page Views.....................4,000,000 2019 Est. Unique Visits ..................2,800,000 VIDEO VIEWS Youtube Subscribers Hi-Torque Channel .........................20,000 MAGAZINE APP App Downloads To Date .................130,000 SOCIAL MEDIA REACH 2019 Est. Facebook Followers........170,000 Facebook Posting Reach ................6,500,000 2019 Est. Instagram Audience .......40,000 Instagram Posting Reach ...............2,000,000 EMAIL NEWSLETTER REACH Email File .......................................15,000 To 30,000 Open Rate......................................45% - 50% Click Through Rate ........................25% - 35%

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THE MAGAZINE What does it mean to be a road cyclist these days? It means a lot more than just slipping on some white socks and climbing aboard a bike shod with 23mm tires. In the last few years the world of road cycling has undergone some fundamental changes in design, technology and usage. And coming from a group of editors who keep their pulse on the sport, that’s a good thing. You see, being a “roadie”

in the modern world can mean all kinds of things given the varied directions the sport has taken in the last few years. No doubt the most impactful new kid on the block has been the gravel bike. Not only has this hybrid of a bike created a whole new genre of drop-bar technology and experience, but best of all a new mindset about how we can enjoy a day in the drops.

Of course, even given our enjoyment of dual-purpose riding, we’re still dyedin-the-wool freaks for road bikes. From casual rides to training rides to group rides and races, the editors of Road Bike Action can be found in the field learning about and reporting on the latest new products. Ride, Race & Report—that’s what we love to do.

THE DEMO A COMMITTED CYCLIST • 97% OWN A ROAD BIKE • 62% OWN 2 OR MORE ROAD BIKES • 49% ALSO OWN A MOUNTAIN BIKE • RIDE THEIR BIKES OVER 350 MILES A MONTH AN AFFLUENT & INFORMED READER • $110,000 AVERAGE HOUSEHOLD INCOME PER YEAR • 75% COLLEGE-EDUCATED • 60% HAVE BEEN READING RBA FOR OVER 3 YEARS • 75% OF READERS SAY RBA IS THEIR MAIN SOURCE FOR THEIR CYCLING PURCHASES

A HIGH-END CYCLING CONSUMER • 45% PLAN TO BUY A NEW ROAD BIKE THIS YEAR • 70% OWN TWO SETS OF WHEELS OR MORE • 40% OWN THREE OR MORE WHEEL SETS THE AVERAGE RBA READER WILL: • SPEND MORE THAN $3,800 ON THEIR NEXT ROAD BIKE • (22% WILL SPEND MORE THAN $5,000 ON THEIR NEXT BIKE) • 49% WILL BUY THREE SETS OF TIRES OR MORE THIS YEAR. • SPEND MORE THAN $1,900 ON PARTS AND APPAREL THIS YEAR

THE STAFF

ZAPATA ESPINOZA Editorial Director

TROY TEMPLIN Managing Editor

DAVID KENNEDY Assistant Editor hi-torque.com 11

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PRODUCT SURVEY WHAT BRAND IS YOUR NEWEST ROAD BIKE?

PRINT WEB Alchemy ...................... 1% ......0% Argon 18 ..................... 1% ......1% BH .............................. 1% ......1% Bianchi ........................ 6% ....13% BMC ........................... 3% ......2% Boardman ................... 0% ......1% Bulls ........................... 0% ......1% Calfee ......................... 1% ......0% Cannondale ............... 13% ......9% Canyon........................ 1% ......1% Carrera........................ 1% ......3% Cervelo........................ 2% ......4% Cipollini ....................... 1% ......1% Colnago....................... 2% ......2% De Rosa ...................... 1% ......1% Diamondback .............. 0% ......1% Felt ............................ 2% ......2% Fezzari ........................ 0% ......1% Focus .......................... 1% ......1% Franco......................... 1% ......1% Fuji ............................. 4% ......3% Giant ........................... 4% ......6% GT .............................. 2% ......1% Jamis .......................... 1% ......1% Kestrel ........................ 1% ......1% KHS ............................ 1% ......1% Kona ........................... 1% ......1% Kuota .......................... 0% ......1% LaPierre ...................... 1% ......1% Litespeed .................... 2% ......1% Look............................ 1% ......1% Lynskey ....................... 4% ......1% Marin .......................... 1% ......1% Masi............................ 0% ......1% Merckx ........................ 1% ......1% Merlin ......................... 0% ......1% Moots.......................... 1% ......0% Motobecane ................ 1% ......1% Niner ........................... 1% ......1% Orbea ......................... 2% ......1% Pegoretti ..................... 0% ......1% Pinarello ...................... 2% ......1% Raleigh ........................ 0% ......1% Ridley .......................... 1% ......1% Ritchey ........................ 1% ......1% Salsa........................... 1% ......1% Schwinn ...................... 1% ......1% Scott ........................... 3% ......2% Serotta ........................ 0% ......1% Seven Cycles ............... 1% ......1% SPECIALIZED........... 15% ....10% Time .......................... 1% ......1% Torelli .......................... 0% ......1% Tommasini ................... 2% ......1% Trek .......................... 12% ....12% Willier.......................... 1% ......1% Other ........................ 11% ....16%

WHAT BRAND OF ROAD BIKE DO YOU PLAN TO BUY NEXT? PRINT WEB Alchemy ...................... 2% ......1% Argon 18 ..................... 1% ......1% BH .............................. 1% ......1% BIANCHI .................... 9% ....25% BMC ........................... 6% ......2% Bulls ........................... 0% ......1% Calfee ......................... 0% ......1% Cannondale ................. 9% ......4% Canyon........................ 4% ......6% Carrera........................ 1% ......1% Cervelo........................ 3% ......2% Cipollini ....................... 0% ......1% Colnago....................... 4% ......2% De Rosa ...................... 1% ......1% Favaloro ...................... 1% ......0% Felt ............................ 1% ......1% Fezzari ........................ 1% ......1% Focus .......................... 1% ......1% Franco......................... 1% ......1% Fuji ............................. 1% ......2% Giant ........................... 1% ......4% GT .............................. 1% ......0% Independent Fab .......... 0% ......1% KHS ............................ 1% ......0% Kona ........................... 2% ......1% Litespeed .................... 4% ......1% Look............................ 0% ......1% Lynskey ....................... 4% ......2% Marin .......................... 1% ......1% Masi............................ 0% ......1% Merckx ........................ 1% ......1% Moots.......................... 4% ......1% Niner ........................... 1% ......1% Orbea ......................... 1% ......1% Pinarello ...................... 3% ......1% Raleigh ........................ 2% ......0% Ridley .......................... 0% ......1% Ritchey ........................ 0% ......1% Ritte ............................ 0% ......1% Salsa........................... 1% ......1% Sarto ........................... 1% ......1% Schwinn ...................... 0% ......1% Scott ........................... 1% ......1% Seven Cycles ............... 3% ......1% Specialized .................. 4% ......9% Time .......................... 2% ......1% Tommasini ................... 1% ......1% Trek .......................... 10% ......7% Van Dessel .................. 0% ......1% Wilier .......................... 1% ......1% Other .......................... 6% ....15%

#1 BRANDS BY CATEGORY

PRINT WEB

#1 TIRE CONTINENTAL ......... 45% ....44% #1 HANDLEBAR 3T .............................. 6% ......8% #1 STEM 3T .............................. 6% ......9% #1 WHEEL MAVIC...................... 15% ....13% #1 CRANK SHIMANO ................ 32% ....19% #1 PEDAL SHIMANO ................ 36% ....38% #1 SADDLE FIZIK ........................ 15% ....17% #1 SEATPOST THOMSON.................. 5% ......5% #1 CHAIN SHIMANO ................ 38% ....35% #1 HEART RATE MONITOR GARMIN................... 42% ....60% #1 POWER METER GARMIN................... 20% ....25% #1 BAR TAPE LIZARD SKINS ......... 23% ....17% #1 HELMET GIRO ........................ 37% ....26% #1 CYCLING SHOE SIDI .......................... 27% ....16% #1 CYCLING SHORTS OR BIB PEARL IZUMI........... 44% ....16% #1 CYCLING JERSEY PEARL IZUMI ........... 41% ....12% #1 SUNGLASSES OAKLEY ................... 26% ....35% #1 CYCLING COMPUTER GARMIN................... 30% ....51% #1 CYCLING LIGHTS BONTRAGER ............ 18% ....10%

WHERE DID YOU BUY YOUR ROAD BIKE?

PRINT WEB New from bike shop ... 74% ....60%

WHAT TIME OF THE YEAR DID YOU GET YOUR BIKE?

Jan-Mar .................... 31% ....33% Apr-Jun ..................... 32% ....29% July-Sept ................... 14% ....18% Oct-Dec .................... 23% ....20%

WHAT IS YOUR MAIN SOURCE OF INFORMATION ON NEW ROAD BIKES?

RBA Magazine and Website .............. 79% ....62%

WHAT TYPE WILL YOUR NEXT BIKE BE?

Road ......................... 58% ....50% Gravel ....................... 31% ....21% Undecided ................... 8% ....13% Cyclocross ................... 2% ......6% Other .......................... 2% ......7%

WILL YOUR NEXT ROAD BIKE HAVE DISC BRAKES?

Yes............................ 66% ....70% No............................. 34% ....30%

WHAT STYLE TIRES DO YOU USE?

Clincher..................... 68% ....64% Tubular ...................... 24% ....24% Tubeless .................... 10% ....12%

WHAT SUSPENSION DOES YOUR NEWEST BIKE HAVE?

Rigid ......................... 50% ....45% Front suspension ....... 37% ....32% Full suspension .......... 13% ....23%

YOURS IS THE FIRST MAGAZINE I LOOK FOR EVERY WEEKEND GROCERY TRIP. WHENEVER THERE IS A NEW ONE, I PICK IT UP AND READ IT COVER TO COVER WITHIN THE DAY (INCLUDING THE ADS). I’VE NEVER NERDED OUT THIS MUCH ON ANYTHING IN MY LIFE. I LEARN MORE AND MORE FROM EACH ISSUE. SO I’M PITCHING IN MY 30 BUCKS OR SO BECAUSE I’M GREATLY APPRECIATIVE OF THE CYCLING COMMUNITY AS A WHOLE AND THIS MAGAZINE SPECIFICALLY” RYAN M, RBA SUBSCRIBER, LETTER TO EDITOR

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ROAD BIKE ACTION ADVERTISING RATES DISPLAY INSERTION RATES

1-3 X 6X 10 X Spread (2 pg.) .................................. $6,995......................$6,795 .....................$5,995 1 page ............................................. $3,695......................$3,595 .....................$3,295 1/2 page .......................................... $2,295......................$2,195 .....................$1,995 1/3 page .......................................... $1,850......................$1,795 .....................$1,650 1/4 page .......................................... $1,595......................$1,550 .....................$1,395 1/6 page .......................................... $1,150......................$1,095 ........................$995

SHOWCASE INSERTION RATES

1-3 X 6X 10 X 1/4 page ............................................. $865.........................$830 ........................$795 1/6 page ............................................. $575.........................$555 ........................$535 3-inch................................................. $470.........................$450 ........................$430 2-inch................................................. $340.........................$325 ........................$310 1-inch................................................. $225.........................$215 ........................$195

DIGITAL MAGAZINE INSERTION RATES

1-3 X 6X 10 X 2-page spread ................................... $950.........................$895 ........................$850 (only position available)

ISSUANCE AND CLOSING DATES COVER SPACE MATERIAL ON-SALE DATE DEADLINE* DEADLINE** DATE 2019 BG .................. 9/20/18 .........................9/27/18 ................11/15/18 Jan-19 ................... 10/16/18 .......................10/23/18 ..................12/6/18 Mar-19 ................... 11/21/18 .......................11/30/18 ..................1/17/19 Apr-19 .................... 12/28/18 ...........................1/7/19 ..................2/21/19 May-19 .................... 1/31/19 ...........................2/7/19 ..................3/28/19 Jun-19 ....................... 3/1/19 ...........................3/8/19 ....................5/2/19 Jul-19 ........................ 4/1/19 ...........................4/8/19 ....................6/6/19 Aug-19 ..................... 5/16/19 .........................5/23/19 ..................7/11/19

DISCOUNTS FREQUENCY DISCOUNT:

Rates are determined by number of issues contracted for and used within a 12-month period.

*MULTIPLE INSERTION DISCOUNT:

COVER SPACE MATERIAL ON-SALE DATE DEADLINE* DEADLINE** DATE Sep-19 ..................... 6/14/19 .........................6/21/19 ..................8/15/19 Oct-19 ..................... 7/29/19 ...........................8/5/19 ..................9/19/19 Nov-19 ..................... 8/27/19 ...........................9/4/19 ................10/31/19 2020 BG .................. 9/19/19 .........................9/26/19 ................11/14/19 Jan-20 ................... 10/15/19 .......................10/22/19 ..................12/5/19 Mar-20 ................... 11/20/19 .......................11/29/19 ..................1/16/20

NEW ADVERTISERS ARE REQUIRED TO PAY THE FIRST 3 MONTHS IN ADVANCE TO ESTABLISH CREDIT.

MULTIPLE MAGAZINE DISCOUNT:

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THERE IS NO BETTER PUBLICATION TO GET IN FRONT OF ELECTRIC BIKE CUSTOMERS WHO ARE INFORMED AND READY TO BUY THAN ELECTRIC BIKE ACTION” SHARON YU BULLS BIKES USA, CEO

THE NUMBERS MAGAZINE PRINT AND DIGITAL Monthly Total Distribution................ 20,000 Monthly Subscriptions ....................7,000 Monthly Newsstand Distribution......11,500 Monthly Promotional Distribution ....1,500 Countries Distributed To .................48 Ave Readers Per Copy ..................... 4.0 DIGITAL MAGAZINE Total Digital Issue Page Views ......... 850,000 Total Digital Issue Unique Readers ..20,000 Average Engagement Per Reader Per Issue....................... 40 Minutes WEBSITE - ELECTRICBIKEACTION.COM 2019 Est. Ad Impressions................6,000,000 2019 Est. Page Views......................1,000,000 2019 Est. Unique Visits ................... 350,000 MAGAZINE APP APP Downloads To Date .................. 30,000 SOCIAL MEDIA REACH 2019 Est. Facebook Followers......... 15,000 Facebook Posting Reach ................. 450,000 2019 Est. Instagram Audience ........ 10,000 Instagram Posting Reach ................ 420,000

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THE MAGAZINE FIVE YEARS!……and still the only

print and digital magazine on the fastestgrowing segment of the cycling market, Electric Bike Action is dedicated to getting more people having fun on bikes. We cover e-bikes of all types, as well as scooters, motorcycles and the entire gamut of what’s new in electric mobility. EBA brings the

latest news on the very cutting edge of the technology, as well as all the wild styles, with in-depth tests of the hottest bikes on the market. Beyond reviewing new bikes and products, EBA is just as committed to educating potential e-bike buyers through the words of designers, manufacturers and

dealers who, like us, see so much promise in reaching this new, untapped consumer base of what may prove to be the largest segment in cycling in the very near future. Electric Bike Action has become THE SOURCE of information for the rapidlygrowing number of e-bike converts, worldwide.

THE DEMO A TECH-FORWARD CYCLING ENTHUSIAST HUNGRY FOR INFO: • 81% OWN AN ELECTRIC BIKE • 40% OWN TWO OR MORE ELECTRIC BIKES • 47% OWN A MOUNTAIN BIKE (NON-ELECTRIC) • 54% OWN A ROAD BIKE (NON-ELECTRIC) AN AFFLUENT AND INFORMED BUYER: • $114,000 HOUSEHOLD INCOME PER YEAR • 89% COLLEGE-EDUCATED • 62% HAVE BEEN READING EBA FOR OVER 2 YEARS • 83% SAY EBA IS THEIR MAIN SOURCE OF INFO ON NEW E-BIKES

A HIGH-END CYCLING CONSUMER READY TO MAKE PURCHASING DECISIONS: • 83% PLAN TO BUY A NEW ELECTRIC BIKE THIS YEAR • $2,800 AVERAGE SPENT ON NEW E-BIKE (25% PLANNING TO SPEND $4,000+) • 40% PLAN TO BUY 27.4” (650B) ELECTRIC BIKE • 17% PLAN TO BUY A FAT E-BIKE • 69% WILL BUY IN A BIKE SHOP • 41% WILL BUY JANUARY-MARCH

THE STAFF

ZAPATA ESPINOZA Editorial Director

TONY DONALDSON Managing Editor

KAREL KRAMER EditorAt-Large hi-torque.com 15

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PRODUCT SURVEY WHAT BRAND IS YOUR NEWEST ELECTRIC BIKE?

PRINT WEB A2B ............................ 2% ......0% BESV ........................... 1% ......3% Blix ............................. 1% ......1% Bulls ........................... 3% ......2% Easy Motion ................. 4% ......3% E-Joe .......................... 1% ......0% Emazing ...................... 1% ......1% Fantic .......................... 1% ......1% Giant ........................... 6% ......3% Go Cycle...................... 1% ......1% Haibike.................... 11% ....13% High-Power Cycles ....... 5% ......3% Izip .............................. 5% ......3% Lapierre....................... 5% ......3% M1 .............................. 0% ......1% Motiv........................... 2% ......0% Pedego........................ 4% ......6% Prodeco Tech ............... 5% ......0% Raleigh ........................ 6% ......3% Riese & Muller ............. 8% ......7% Smart Motion ............... 2% ......1% Specialized .................. 4% ......6% Stromer ....................... 1% ......0% Tern ............................ 0% ......3% Trek ............................ 8% ......0% Other ........................ 15% ....26% Kit ............................... 8% ....16%

WHAT BRAND OF E-BIKE DO YOU PLAN TO BUY NEXT?

PRINT WEB A2B ............................ 1% ......1% Blix ............................. 4% ......2% Bulls .......................... 8% ......6% Commencal ................. 1% ......2% Devinci ........................ 1% ......1% Easy Motion ................. 5% ......4% E-Joe .......................... 2% ......1% Emazing ...................... 1% ......0% E-Velo ......................... 2% ......1% Fantic .......................... 1% ......1% Focus .......................... 2% ......1% Giant ........................... 4% ......2% Go Cycle...................... 4% ......2% Haibike ........................ 8% ......5% Haro ............................ 1% ......0% HPC ............................ 5% ......4% Izip .............................. 3% ......2% Lapierre....................... 2% ......2% Mondraker................... 3% ......3% Motiv........................... 1% ......0% Pedego........................ 5% ......5% Pivot ........................... 3% ......4% Prodeco Tech ............... 2% ......0% Raleigh ........................ 3% ......2% Riese & Muller ............. 8% ......5% Rocky Mountain ........... 2% ......1% Smart Motion ............... 3% ......2% Specialized .................. 3% ......4% Stromer ....................... 3% ......1% Tern ............................ 0% ......1% Trek ............................ 3% ......2% Zero ............................ 1% ......0% Kit ............................... 2% ......4% NOT SURE ................. 20% ....28%

#1 NUMBER BRANDS BY CATEGORY

WHAT TYPE OF E-BIKE DO YOU PLAN TO PURCHASE? PRINT WEB

#1 TIRE SCHWABLE .............. 34% ....50% #1 CYCLING LIGHTS CAT EYE ................... 44% ....21% #1 HELMET GIRO ........................ 37% ....35%

PRINT WEB 20” ............................. 3% ......3% 24” ............................. 5% ......0% 26” ........................... 18% ....18% 27.5” (650b).............. 40% ....39% 29” ............................. 5% ......9% Fat bike ..................... 19% ....15% 700c ........................... 7% ......9% Other .......................... 3% ......6%

WHAT SUSPENSION DOES YOUR NEWEST BIKE HAVE?

Rigid ......................... 50% ....45% Front suspension ....... 37% ....32% Full suspension .......... 13% ....23%

THIS IS A GREAT MAGAZINE FOR E-BIKE STUFF. I’M JUST GETTING INTO E-BIKES, AND YOURS HAS THE MOST INFORMATION OF ANY OTHER SOURCE THAT I’VE SEEN. I’VE BEEN RESEARCHING FOR MY 1ST E-BIKE, AND THE INFORMATION YOU GIVE IS PRICELESS” BILL G., EBA SUBSCRIBER, LETTER TO EDITOR

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ELECTRIC BIKE ACTION ADVERTISING RATES DISPLAY INSERTION RATES

1X 3X 6X Spread (2 pg.) .................................. $6,195......................$5,995 .....................$5,695 1 page ............................................. $3,295......................$3,195 .....................$2,995 1/2 page .......................................... $1,995......................$1,950 .....................$1,795 1/3 page .......................................... $1,650......................$1,595 .....................$1,495 1/4 page .......................................... $1,350......................$1,295 .....................$1,250 1/6 page ............................................. $895.........................$850 ........................$795

SHOWCASE INSERTION RATES

1-3 X 6X 1/4 page ...............................................................................$865 ....................... $830 1/6 page ...............................................................................$575 ....................... $495 3-inch...................................................................................$470 ....................... $430 2-inch...................................................................................$350 ....................... $335 1-inch...................................................................................$225 ....................... $215

DIGITAL MAGAZINE INSERTION RATES

1X 3X 6X 2-page spread (only position available)$695 .......................$650 ........................$595

ISSUANCE AND CLOSING DATES COVER SPACE MATERIAL ON-SALE DATE DEADLINE* DEADLINE** DATE Feb-19 ..................... 11/9/18 .......................11/16/18 ..................1/10/19 Apr-19 ........................ 1/9/19 .........................1/16/19 ....................3/7/19 Jun-19 ..................... 3/12/19 .........................3/19/19 ....................5/9/19 Aug-19 ....................... 5/1/19 ...........................5/8/19 ....................7/4/19

DISCOUNTS FREQUENCY DISCOUNT:

Rates are determined by number of issues contracted for and used within a 12-month period.

*MULTIPLE INSERTION DISCOUNT:

COVER SPACE MATERIAL ON-SALE DATE DEADLINE* DEADLINE** DATE Oct-19 ....................... 7/8/19 .........................7/15/19 ....................9/5/19 Dec-19 ..................... 9/11/19 .........................9/18/19 ..................11/7/19 Feb-20 ..................... 11/8/19 .......................11/15/19 ....................1/9/20 Apr-20 ........................ 1/8/20 .........................1/15/20 ....................3/6/20

NEW ADVERTISERS ARE REQUIRED TO PAY THE FIRST 3 MONTHS IN ADVANCE TO ESTABLISH CREDIT.

MULTIPLE MAGAZINE DISCOUNT:

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WEBSITES & DIGITAL ADVERTISING

MOBILE

DESKTOP

AD POSITIONS 1. SKIN

• 2100 x 950 px with a safe zone (as shown) of 135 x 695 px • Sold per website category or for run of website • Static placement (does not scroll with content) Note: not visible on mobile devices

2. LEADERBOARD

Include sizes for desktop & mobile devices 728 x 90, 300 x 100

3. MPU BANNER

• 300 x 250 px • 4 locations for sale (stacked in vertical alignment) • Sold for run of website

4. TOWER BANNER • 300 x 600 px • 2 locations for sale

5. IN-FEATURE BANNER Include all sizes for desktop & mobile devices 728 x 90, 300 x 100, 300 x 250 Note: All postions are available to run of site or with a page takeover

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DIGITAL INSERTION RATES Rates based on impression/CPM RUN OF SITE

POSITION SIZE PLACEMENT Skins Banner .................... 2100x950 w/ safe zone 135x695 .............................................. 1 Leader Board ........728x90, includes 300x100 for cell/tablets ............................................. 2 Medium Banner ..................................................... 300x250 .................. 3 (in one of 3 spots) Tower Banner ........................................................ 300x600 .............................................. 4 In Feature ................ 728x90, 300x250 depending on device .............................................. 5

TARGET ADS

GEO/CONQUEST TARGETED

• GEO TARGETED: Determine where your message is delivered by Country, Region, State or County. • CONQUEST TARGETING: Select feature types or key words to target the type of reader your ads are delivered to.

FEATURE SPONSORSHIP, FULL TAKOVER

FEATURE SPONSORSHIP, PARTIAL

Take over (5 positions) POSITION SIZE PLACEMENT Skins Banner .................... 2100x950 w/ safe zone 135x695 .............................................. 1 Leader Board ........728x90, includes 300x100 for cell/tablets ............................................. 2 Medium Banner ..................................................... 300x250 .............................................. 3 Tower Banner ........................................................ 300x600 .............................................. 4 In Feature ................ 728x90, 300x250 depending on device .............................................. 5

DIRECT E-MAIL

3 5

POSITION SIZE PLACEMENT Feature Sponsorship ............................. 728x90 top of letter ......................... in body of letter In body ................................................................. 300x250 ......................... in body of letter

CATALOG INSERTION ON DIGITAL NEWSSTAND (includes e-mail, device notification & on-line post) POSITION SIZE Single Title ................................................... Up to 64 pages Two Title ...................................................... Up to 64 pages 4 Title .......................................................... Up to 64 pages 7 Titles ......................................................... Up to 64 pages

PLACEMENT ........in body of digtial magazine ........in body of digtial magazine ........in body of digtial magazine ........in body of digtial magazine

SOCIAL MEDIA POST

Position Instagram .....................................per post, on story, 24 hour Face Book .................................................Inquire for pricing

VIDEO

Position Pre Roll .....................................................Inquire for pricing Logo Tag ...................................................Inquire for pricing

VIDEO IS AVAILABLE IN 3 DISTINCT WAYS

TABLET TABLET SPONSORSHIP ADS

• Feature Sponsorship: Available across all our websites, which include your logo placed on every web article in that targeted section of the website. Includes positons 1,2,3 and 4. • Email Newsletter Sponsorship: Our email campaigns reach thousands of subscribers, weekly or monthly. Every campaign is designed to present the most popular website posts that are currently trending at time to deliver the most traffic and best click-thru rate. Positions include leaderboard ad (300x86 px) internal content and footer positions (563x80 px).

1. Embedded Pre-Roll : 13 to 16 seconds in length, $5,000 per video series, additional $1,500 if we produce the video 2. Embedded Logo Tags : $750 per video series 3. Product Placement : Product plus $1,000 per video.

DIGITAL MAGAZINE BANNERS

POSITION SIZE PLACEMENT TOC ...................................................................... 300x250 ............................... run of book Above Feature (random delivery) ............... 728x90 or coorect size for mobile ............................... run of book Feature Sponsorship ...........................728x90 with 300x250 ............................... run of book

WEB AD SPECS

1. FILE TYPES: animated GIF, JPG, Flash SWF or HTML5 2. FILE SIZE: 20k maximum, 30k maximum for GIF and JPG, and embedded ClickTag for Flash advertisements 3. ANIMATION: GIF, JPG, Flash, SWF advertisements must contain: • Third-party ad serving • No video or audio • No more than 3 complete frame sequences • No more than 4 frames per sequence • 2-10 seconds between each new frame within each sequence • 3 business days lead time for review and testing hi-torque.com 19

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THANKS FOR BEING CONSISTENTLY AWESOME AND HELPING SPREAD TWO-WHEEL GOODNESS TO COUNTLESS FOLKS YOU MAY NEVER EVEN MEET OR HEAR FROM! I’VE SUBSCRIBED TO RBA AND MBA FOR YEARS AND I CAN’T TELL YOU HOW MUCH YOUR WRITING AND COVERAGE HAVE MEANT. THE MAGAZINES, AND YOUR COLUMNS IN PARTICULAR, ARE A MONTHLY HIGHLIGHT. YOU’VE SHARED SOME POWERFUL STUFF THAT NEVER FAILS TO ENTERTAIN, CHALLENGE AND STRETCH, AND I WANT TO THANK YOU FOR POURING YOURSELF INTO CYCLING AND WRITING FOR THE BENEFIT OF OTHERS. THANK YOU AND KEEP IT UP!” BILL S. RBA SUBSCRIBER, LETTER TO THE EDITOR

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ROAD BIKE ACTION IS OUR GO-TO PARTNER TO SPREAD THE WORD FOR OUR CLIENTS. THERE IS NO BETTER RETURN ON MARKETING INVESTMENT” RICHARD WITTENBERG PRESIDENT, LUCIDITY BUSINESS DEVELOPEMENT

PRINTING PROCESS

COVERS & INTERIORS: Web offset lithograph. BINDING: Call for binding specifications. UTV Action are saddle stitched. Dirt Bike, Motocross Action, Mountain Bike Action, Dirt Wheels, Electric Bike Action, and Road Bike Action are perfect bound. Please contact Hi-Torque for exact binding schedule.

PREFERRED MATERIAL

All Hi-Torque Publications ads are processed as “Computer to Plate.” Send all Hi-Torque publication ad material as high resolution PDF files with a hard copy, or 4-color proof. This is a savings to our advertisers, NO MORE FILM. However, Ad material no longer can go direct to the printer. We must process all ad material here at Hi-Torque.

ELECTRONIC FILES & REQUIREMENTS

Ads submitted as Electronic Files need to be at Hi-Torque Publications on the Material Deadline; no extensions will be given for Electronic Files. • DISK MEDIA: CD, DVD • PROGRAMS: Preferred—QuarkXPress (with complete collect for output) Adobe® Photoshop (flattened files only), Adobe® Illustrator (with fonts converted to outlines & all images embedded) and Adobe® InDesign (with complete collect for output) Be aware when supplying complex InDesign files, containing multiple transparency and drop shadow effects, they may cause problems with final output. Send as a closed file: PDF If electronic files are sent as Native Desktop (open

files) Hi-Torque Publications will charge any cost that might be incurred to produce the supplied advertisement. For digital files containing a CT image, resolution should be 300 dpi. Bitmap images must have a resolution of 2400 dpi and contain links to placement files. There will be production charge for this service. ALL DIGITAL FILES MUST be accompanied by a S.W.O.P. proof. Acceptable digital 4/color proofs or matchprint, Kodak Approvals or Epson. Color laser or ink jet proofs will be used for content only. Color laser or ink jet proofs are not acceptable for color proofing or press check. Publisher cannot be held responsible for content or reproduction quality if a proof does not accompany the digital file. Advertisers may be subject to a $100 charge for requested or required high resolution proofs printed for press check. The Publisher does not accept any liability for ads that are posted to FTP site or e-mailed. For Road Bike Action Mountain Bike Action, Electric Bike Action send to: Jennifer Edmonston, Advertising Production Coordinator (661) 367-2143, jene@hi-torque. com Hi-Torque Publications, 25233 Anza Drive, Valencia, CA. 91355.

APPLICATION REQUIREMENTS

• Save all image files as EPS files (Encapsulated PostScript). • FONTS: Supply all Fonts used in separate font folder—both screen & printer fonts. DO NOT USE TRUE TYPE FONTS! • Send all support files, including all high-resolution files of logos, photos, and trademarks.

• Convert all RGB files (computer color) to CMYK (four-color process for print). • Prepare all full page ads with 1/8 inch bleed. • Send a disk & printed file directory with each ad submitted. • Send a S.W.O.P. proof with each ad. If the file is corrupted, we have a visual to re-create your ad. This will be done at an additional cost to the advertiser. The integrity of electronic files submitted to Hi-Torque is the responsibility of the advertiser. Hi-Torque is not responsible for any subsequent loss of, or damage to, electronic media. Electronic files submitted to Hi-Torque Publications should be back-up or archival copies, NEVER original or sole examples.

AD PRODUCTION

Any maintenance or recreation of corrupted files will be billed to the advertiser or his agency at the current time and labor production rate. Any 4/color advertising that does not have an acceptable 4/color proof may require a press proof pulled upon request from production dept. or press at an additional cost.

SHIPPING INSTRUCTIONS • All advertising materials are to be sent to Hi-Torque Publications, Attn: Advertising Production Manager, 25233 Anza Dr., Valencia, CA 91355. • All ads must be received and processed by Hi-Torque Publications. NO LATE ADS CAN GO DIRECT TO THE PRINTER.

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DISPLAY AD SIZES 2 PAGE* Bleed Trim Live/Safety

WIDTH 16 in 15.75 in 15.25 in

HEIGHT 10.75 in 10.5 in 10 in

1 PAGE Bleed Trim Live/Safety

WIDTH 8.125 in 7.875 in 7.375 in

2/3RD PAGE WIDTH

HEIGHT 10.75 in 10.5 in 10 in

Bleed (all sides) Trim Live/Safety

5.25 in 5.125 in 4.75 in

1/2 PAGE HEIGHT 10.75 in 10.5 in 10 in

WIDTH Horizontal bleed 8.125 in Trim 7.875 in Live 7.375 in Vertical (non-bleed) 4.5 in 1/4th page Horizontal

1/2 PAGE HORIZONTAL SPREAD* WIDTH Bleed Trim Live/Safety

16 in 15.75 in 15.25 in

1/4th page Horizontal

1/4th page Vertical

3 – inch

2 – inch

1/3RD PAGE WIDTH

4.5 in

HEIGHT 4.75 in

2.125 in

9.625 in

Vertical bleed 2.875 in trim 2.6250 in live/safety 2.3750 in

10.75 in 10.5 in 10 in

Horizontal (non-bleed) Vertical (non-bleed)

HEIGHT 5.375 in 5.25 in 4.75 in

1/6th page Horizontal

1/6th page Vertical

1 – inch

SHOWCASEWIDTH 1/4th page Horiz. 1/4th page Vertical 1/6th page Horiz. 1/6th page Vertical 3 – inch 2 – inch 1 – inch

4.5 in 3.3750 in 4.5 in 2.125 in 2.125 in 2.125 in 2.125 in

1/4TH PAGE WIDTH Horizontal (Only)

Horizontal Vertical

CREDIT INFORMATION

Orders subject to approval of buyer’s credit by the Publisher. Credit limit to be established by the Publisher. New advertisers must accompany order/contract with completed credit application and payment for the first 3 insertions. Accounts are considered delinquent if not paid 30 days after invoice date. All open invoices over 90 days subject to loss of agency commissions. Delinquent accounts may be subject to service charge of 2% compounded monthly on the unpaid balance.

TERMS & COMMISSIONS

2% (on net) cash discount for payment within 10 days of invoice date. Net 30 days. This discount is not available to advertisers who take the 15% prepay discount. Billings are made after completion of printing. 15% to recognized advertising agencies (insertion orders required). In order to be eligible for agency discount, agency must take final responsibility for payment of all ads placed through agency. New advertisers must pay their first 3 insertions in advance. Payment will be due on material deadline of each issue.

LATE ADS

• All materials received after the material deadline are considered late ads and will be charged a late charge: $65.00 per page. • Material received late and needing production work such as: copy change, key code changes etc., will be charged both a late charge and a production charge. • Ad material received late but not to Hi-Torque’s specifications will be charged a late charge for processing file.

273.05 266.70 254

CANCELLATION & NON-FULFILLMENT

Agreement may be canceled by the advertiser or his agent prior to its full term with the following provisions: Cancellation must be made in writing and must be received before closing date. If cancellation is received after closing date, buyer is responsible for full payment of that insertion. In the event of cancellation, the rate is to be adjusted (“short-rated”) accordingly.

CONTRACT REGULATIONS

4.5 in 2.125 in

1/6th page Vertical

HEIGHT 3.5 in

HEIGHT 2.25 in 4.75 in

*WARNING - Please be sure all pertinent information (phone numbers, address, legal lines, logos, etc.) are within the live/safety area on each page to avoid important information being lost in the gutter and/or trim areas.

HEIGHT 3.5 in 4.75 in 2.25 in 4.75 in 3.4375 in 2.25 in 1 in

406.4 400.05 387.35

4.5 in

1/6TH PAGE WIDTH

METRIC WIDTH(mm) -2 PAGE SPREAD* HEIGHT(mm) BLEED TRIM LIVE/SAFETY

1/6th page Horizontal

HEIGHT 5.375 in 5.25 in 4.75 in 7.25 in

Rates are subject to change upon notice from the Publisher. Publisher guarantees that signed orders and contracts will be honored at contract rate in the next issue following the announcement of a rate increase. Advertising in issues subsequent to such an increase will then be billed at prevailing rates. At the time a rate change becomes necessary, advertiser may cancel as of the effective increase date without short rate. If an order and/or new material is not received by the closing date for a contracted insertion—and in absence of written instructions to the contrary— Publisher will repeat the last advertisement run. He may at his discretion, however, omit the ad or run substitute copy. The buyer is nevertheless responsible for payment in full for the scheduled insertion.

METRIC WIDTH(mm) - 1 PAGE HEIGHT(mm) BLEED TRIM LIVE/SAFETY

206.42 200.07 187.37

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COPY REGULATIONS

The Publisher reserves the right to accept or reject all advertising copy which at his discretion is deemed objectionable, obscene, profane, pornographic or detrimental to the industry whether or not the ad had previously been accepted and/or published. The advertiser assumes full responsibility for the content of all advertisements. Hi-Torque is not responsible for any production charges incurred with the changing of an ad to meet our standards. If you have any doubts about your ad copy being accepted, please contact your advertising representative as soon as possible.

GENERAL PROVISIONS

Key numbers are not guaranteed. No rebate allowed for errors due to the insertion of wrong key numbers or codes. The Publisher reserves the right to void any contract if the first insertion is not used within 3 months. All material not called for after 1 year will be destroyed.

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M E D I A

ADVERTISING DEPARTMENT ROBB MESECHER Advertising Director (661) 367-2105, robbm@hi-torque.com

CHRIS STANGL Account Manager (661) 367-2109, chris@hi-torque.com

CHRIS VALDES Advertising Manager (661) 367-2117, chrisv@hi-torque.com

DERRECK BERNARD National Advertising Manager (661) 367-2153, derreckb@hi-torque.com

JOHN BARILA Account Executive (661) 367-2106, johnb@hi-torque.com

ERIC HARTER Advertising Production Manager (661) 367-2114, eric@hi-torque.com

G R O U P

DOMINIK SHAUGER Account Manager 661-367-2175 dom@hi-torque.com M E D I A

G R O U P

JENNIFER EDMONSTON Advertising Production Coordinator (661) 367-2143, jene@hi-torque.com

LISA BURDICK Advertising Account Administrator 661-367-2112 lisab@hi-torque.com

BOTH ROAD BIKE ACTION AND MOUNTAIN BIKE ACTION SPEAK WITH AUTHENTICITY AND CREDIBILITY TO A HIGHLY-QUALIFIED, ENTHUSIASTIC AUDIENCE. THESE ARE EXACTLY THE READERS THAT OUR BRAND WANTS TO COMMUNICATE WITH. THE INTEGRITY OF BOTH TITLES IS UNDISPUTED, AND IT’S PRECISELY THIS TYPE OF QUALITY INFORMATION THAT READERS CRAVE. WE PARTNER WITH HI-TORQUE BECAUSE THEY ELEVATE OUR BRAND, ALONG WITH PROMOTING AND ENERGIZING THE ENTIRE SPORT” ZACK VESTAL, MARKETING DIRECTOR, NINER BIKES

mbaction.com

roadbikeaction.com

electricbikeaction.com

Hi-Torque Publications, Inc., 25233 Anza Drive, Valencia, CA 91355 phone: 661-295-1910 24 www.hi-torque.com

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