2018 media guide moto

M E D I A

G R O U P

MEDIA GUIDE

G R O U P

MOTO DIVISION

M E D I A

2018

HOW THE HI-TORQUE ACCELERATES YO In October 2016, a study conducted by Marketing Sherpa, an independent research firm that specializes in tracking “what works in all aspects of marketing strategies”, surveyed 2,400 consumers— sampled to reflect a close match to the U.S. population’s demographics — and were asked:

WEBSITES:

Over

15 Million Yearly Unique Visits, 26 Million Page Views, 39% Desktop, 56% Mobile, 11% Tablet INTERNATIONAL REACH:

PRINT:

Newsstand and Subscription Copies read Monthly (Average 4 readers per copy)

MXA:

“In general, which type of advertising channels do you trust MORE when you want to make a purchase decision?”

HERE ARE THE RESULTS OF THAT STUDY:

U.S. 58%, Europe 12%, U.K. 10%, Aus/NZ 8%, Canada 6%

DB:

U.S. 65%, Europe 9%, Canada 7%, Aus/NZ 7%, U.K. 4%

DW/UTV:

U.S. 81%, Canada 10%, Europe 4%, Aus/NZ 3%

Print Ads (newspaper, magazines) TV Ads Ads/catalogs I receive in the mail Radio Ads Ads in outdoors and public places (like billboards,transit ads, posters, etc.)

Search engine ads (Google, Yahoo, Bing, etc.)

Video Ads that appear prior to a digital video Sponsored posts on blogs that I read Ads embedded in social media (Facebook, Instagram, etc. ) Online banner ads Mobile phone ads Ads in podcasts Digital pop-ups

860,000

“ACCORDING TO THE STUDY, A COMPANY’S PRINT ADS ARE THE MOST TRUSTED ADVERTISING CHANNEL

BY THEIR CONSUMERS.”

Prints ads were the top advertising channel, according to the study, with four out of five Americans (82%) saying they trusted print ads MORE than any other channel of advertising at the point in time that matters most to marketers… when making their purchasing decisions. In fact, there was a clear schism between traditional/offline advertising and digital/online ads.

This isn’t to say that you should only buy print ads or avoid online pop-ups entirely. Each channel can have its place. Just know that advertising in magazines will tend to add credibility to your product or service, while an online pop-up ad could reduce the credibility for your product or service.

Source: Marketing Sherpa, January 2017

DIGITAL MAGAZINES:

95,000

Unique Readers,

14 Million

Page Views per year, Over 28,000 link clicks to Advertiser’s Websites

TORQUE MEDIA GROUP TES YOUR SALES SOCIAL MEDIA:

740,000

VIDEO: Hi-Torque Site

Facebook Followers, Posting Reach 65 Million per year

150,000 Subscribers, 250 Videos

Instagram Followers, Posting Reach 16 Million per Year

18 Million

450,000

Produced per year Over

DIRECT EMAIL: 100,000+ Engaged Readers

25% Open Rate 45% Click-Thru

Views per Year

REACH Our Content Reaches MILLIONS of Consumers Across SIX Important Mediums.

ENGAGEMENT & AWARENESS Our Readers Are Highly Engaged Enthusiasts Who Look to Our Titles to Help Them Make Their PURCHASING DECISIONS. HHI:

$91,000 MOTOCROSS/DIRT BIKES OWNED:

2.9

ATVs/UTVs OWNED:

2.2

PLAN TO BUY A NEW MOTORCYCLE IN 2018:

63%

60% of MXA Readers RACE

61% of DB Readers Ride Once or More per Week

67% of DW/UTV Readers Buy At Least One Full Set of Tires per Year

INTEREST OUR TRUSTED REVIEWS and YOUR ADVERTISING PRESENCE. OVER 800 MOTORCYCLE, UTV, ATV, PRODUCT and APPAREL REVIEWS and TESTS IN PRINT and DIGITAL MAGAZINES, ON THE WEBSITE, and IN PRODUCT VIDEOS per YEAR.

PURCHASE USE OUR CONTENT AND 62% ADVERTISING IN OUR MEDIA AS THEIR MAIN SOURCE OF INFORMATION WHEN MAKING THEIR MOTORCYCLE, UTV AND ATV PURCHASES

USE OUR CONTENT 68% AND ADVERTISING IN OUR MEDIA AS THEIR MAIN

SOURCE OF INFORMATION WHEN MAKING THEIR PARTS AND APPAREL PURCHASES

Thank you for turning to the Hi-Torque Media Group for your 2018 advertising and marketing solutions.

For over 40 years we have consistently brought the most engaged enthusiasts and consumers to our industry partners’ products through the most varied and integrated media in the off-road, moto and UTV/ ATV industry.

With the most well-known, experienced and trusted editors in the off-road world, enthusiasts have always come to us to give them a no-nonsense appraisal of what’s hot, what works and how to make it work. It’s this long-term relationship with core consumers that moves the needle for our industry partners.

And that relationship has been cultivated over the years through a diversified landscape of mediums on every important platform: • Worldwide-leading print newsstand and subscription distribution • Highly qualified, highly trafficked and constantly updated websites • Interactive digital magazines (available on every device) and apps • Far-reaching and highly engaged social media • A dynamic, professional video department producing over 250 feature and product-review videos with over 18 million views per year • A direct e-mail component, as well as event partnerships We don’t rely on just one source of eyes, because we know that the off-road world doesn’t look at just one information platform when making their purchasing decisions. We can put together comprehensive programs combining any or all of these platforms to get your ad campaigns in front of our huge group of demographically diverse, but singularly off-road-minded, consumers who are ready to buy YOUR products.

NO ONE ELSE HAS THE ABILITY TO INCREASE AND DRIVE SALES FOR YOUR BUSINESS LIKE WE DO. But don’t take our word for it. Please review some of the quotes in this guide from the industry leaders and marketing influencers in your field who have experienced the power and reach that our titles and media bring. Let their words tell you why they continue to partner with us to help drive their businesses and meet or exceed their sales targets.

If you are serious about growing your business, I urge you to reach out and speak with our editorial staff and our advertising team. Our goal remains the same… to help YOU reach YOUR goals!

Sincerely, Chris Stangl Advertising Director Moto Division, Hi-Torque Media Group

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“HI-TORQUE MAINTAINS A UNIQUE POSITION AS BOYESEN’S PREMIER MEDIA PARTNER. THIS IS BASED UPON A COMBINATION OF THEIR ABILITY TO CONTINUALLY CAPTIVATE REAL-WORLD CONSUMER INTEREST IN BOYESEN PRODUCTS, COUPLED WITH THEIR INSIGHT IN REGARD TO CREATING A DIVERSIFIED SUITE OF TRADITIONAL AND INTEGRATED AD-DISPLAY CAMPAIGNS. THEIR CUSTOMIZABLE PROGRAM DIVERSITY CONTINUES TO BE AN ESSENTIAL CONTRIBUTOR TO BOYESEN’S YEARLY OMNICHANNEL INBOUND MARKETING STRATEGY. THE AD BUDGETS THAT I ALLOCATE EACH SEASON TO HI-TORQUE CONTINUE TO DRIVE NEW LEVELS OF CONSUMER CAPTIVATION TO BOYESEN’S SITE. IN AN ERA OF PRODUCT MARKETING THAT IS BECOMING MORE DILUTED AND FILLED WITH RISK, I RELY ON HI-TORQUE TO DELIVER A BALANCED APPROACH TO MY MULTI-CHANNEL INBOUND MARKETING INITIATIVES. SIMPLY STATED, HI-TORQUE HAS THE AUDIENCE, THE INSIGHT AND THE TECH FRAMEWORK TO DRIVE REAL-WORLD MARKETPENETRATION RELEVANCY.” ERIK SALMELA DIRECTOR OF MARKETING, BOYESEN ENGINEERING

“THE WORLD OF PRINT AND SOCIAL MEDIA CONTINUE TO BE AT THE FOREFRONT OF HOW OUR CUSTOMER BASE ACQUIRES INFORMATION ABOUT OUR BRAND, SO OUR RELATIONSHIPS WITH INDUSTRY-LEADING PUBLICATIONS ARE MORE IMPORTANT THAN EVER. FOR DECADES, MOOSE RACING HAS RELIED ON DIRT BIKE MAGAZINE TO BE ONE OF THE MOST IMPORTANT OUTLETS WE UTILIZE TO GET OUR MESSAGE OUT THERE. IT HAS BEEN, AND WILL CONTINUE TO BE, ONE OF OUR MOST PRIZED PARTNERS BECAUSE OF THE WAY THEY REACH OUT TO OUR CORE AUDIENCE OF ENTHUSIASTS.” BRAD KRUCKENBERG GENERAL MANAGER, MOOSE RACING

The MOST TRUSTED SOURCE of product information in the offroad world, DIRT BIKE magazine is in its fifth decade of delivering high-value consumers and enthusiasts to its advertising partners’ doorsteps. Our readers live to ride and are obsessed with keeping their machines current, in tune and viable. This is one of the main reasons for 6

the sport’s strong growth, and the aftermarket companies are thriving because of it.

The DIRT BIKE editorial staff is made up of dedicated professional racers, riders and enthusiasts. Our words carry a tremendous amount of weight with both readers and advertisers. We ride- and race-test more products and

have more all-around, real-world experience than any other content provider in the business, covering all aspects of the off-road motorcycling world. That’s why our readers cite DIRT BIKE as their MAIN SOURCE of information when they’re making their purchasing decisions.

Whether your company specializes in moto, off-road, enduro, desert, hare scrambles, dual-sport, adventure bikes or all of the above, when your products are showcased across all of DIRT BIKE’s media platforms— print, digital, website, video, social media and e-mail— they reach millions of your potential consumers every month.

WHO IS THE DIRT BIKE READER? A COMMITTED OFF-ROAD RIDER:

96%

OWN A DIRT BIKE 72% OWN 2 OR MORE DIRT BIKES

64%

PLAN TO BUY A NEW DIRT BIKE THIS YEAR

61% 44%

RIDE THEIR DIRT BIKE AT LEAST ONCE PER WEEK OR MORE

OF THOSE

COMPETE IN SANCTIONED RACES

AN AFFLUENT AND INFORMED BUYER: HOUSEHOLD INCOME PER YEAR

52% 84%

SAY THEY WILL BUY A TWO-STROKE

INFLUENCE THEIR FRIENDS ON THEIR OFF-ROAD PURCHASES

THE AVERAGE DIRT BIKE READER WILL:

$90,000

62% 73% 62%

A HIGH-END OFF-ROAD CONSUMER AND INFLUENCER:

COLLEGEEDUCATED

SPEND MORE THAN ON PARTS AND APPAREL THIS YEAR

$850

HAVE BEEN READING DIRT BIKE FOR OVER 3 YEARS SAY DIRT BIKE IS THEIR MAIN SOURCE FOR THEIR OFF-ROAD PURCHASES

Tom Webb, Editor: Tom Webb etched his passion for dirt bikes in the enduro world. With a desire for offroad, he went to work for Dirt Bike and cut his teeth on races like the Blackwater 100, Baja, National Enduros and the ISDE. Tom has an extensive knowledge of the publishing world and is a huge believer in the role of the aftermarket with Dirt Bike’s readers.

Ron Lawson, Editor: Ron has a long off-road racing history, including seven appearances at the ISDE, a District 37 numberone plate and a number of FIM world records. He still races every weekend and shoots most of the action photos that appear in Dirt Bike, just as he has for 27 years. Ron really needs to get out more.

Mark Tilley, Editor: After a long and varied pro racing career that included Supercross, motocross, offroad and even a World Enduro GP, Mark Tilley moved into the world of journalism where he can share his ongoing experiences. Mark puts together all of Dirt Bike’s testing and manages its video productions, applying the same intensity that he did in racing.

How long have you been reading Dirt Bike Magazine?

Less than 1 yr _____ 6% 1-2- years_______ 11% 2-3 years ________ 4% 3-4 years ________ 2% 4+ years ________ 77%

14% 10% 9% 6% 61%

Do you own a dirt/ motocross bike?

Yes ____________ 98% 92% No _____________ 2% 8%

Do you plan to buy a new bike in the next 12 months?

Social media ______ 8% Showroom avail __ 15% Price ___________ 23% Local Dealer _____ 14% Factory cont program ________ 4% Factory race results _________ 4% Previous brand exp. __________ 60% Friend’s recommend ____ 17% Parent’s recommend _____ 4%

9% 5% 33% 19%

What is your total yearly household income?

$150k+__________ 8% $120k-$150k ____ 11% $90k-$120k _____ 18% 1% $70k-$90k _______ 7% $50k-$70k ______ 18% 6% $30k-$50k ______ 16% Under $30k ______ 22% 36%

16% 14% 17% 13% 15% 14% 11%

Do you compete in 25% sanctioned motorcycle races?

6%

Do you influence your friends on what bike they should buy?

Yes ____________ 43% 45% No ____________ 57% 55%

How often do you ride?

Yes/Maybe ______ 58% 70% 3 or more/week __ 23% 21% Yes ____________ 84% 84% No ____________ 42% 30% 2 times/week ____ 15% 22% No ____________ 16% 16% Once a week _____ 19% 21% What type engine will it What is your main 2-3 time/month___ 25% 26% Once a month or less18% 10% have? source of information 2-stroke ________ 56% 48% for purchasing parts 4-stroke ________ 44% and accessories?

52% ______________ Editorial in DIRT BIKE ______ Ads in DIRT BIKE __ At races ________ Bike shop _______ Catalogs ________ DIRT BIKE Magazine Friends _________ test results_____ 44% 46% Other magazines __ Website ________ 13% 20% Other __________

Which of these factors influenced you most when you brought your dirt bike

8

50% 56% 19% 33% 35% 36% 14% 21%

55% 47% 24% 47% 27% 47% 29% 34%

* Website results indicated in blue

MAIL-ORDER ADVERTISING RATES

GENERAL ADVERTISING RATES Black & White

1X

3X

6X

12X

Black & White

1X

3X

6X

12X

1 Page ...................... $5495 .............. $5345 ........... $5095 .............$4840 2/3 .............................. 4400 ................ 4275 ..............4075 ...............3875 1/2 .............................. 3475 ................ 3370 ..............3215 ...............3055 1/3 .............................. 2480 ................ 2405 ..............2290 ...............2185 1/4 .............................. 1930 ................ 1870 ..............1785 ...............1695 1/6 .............................. 1375 ................ 1345 ..............1270 ...............1195

1 Page ................... $3625 ......... $3870 ........... $3295...........$3145 2/3 ........................... 2895 ........... 2765 ............. 2645.............2515 1/2 ........................... 2245 ........... 2145 ............. 2055.............1955 1/3 ........................... 1635 ........... 1560 ............. 1490.............1420 1/4 ........................... 1235 ........... 1175 ............. 1125.............1070 1/6 ............................. 910 ............. 865 ............... 830...............790

1 Page ...................... $6165 .............. $5985 ............$5710 .............$5430 2/3 .............................. 4935 ................ 4790 ..............4570 ...............4345 1/2 .............................. 4010 ................ 3895 ..............3695 ...............3520 1/3 .............................. 3395 ................ 3285 ..............3140 ...............2995

1 Page ................... $4275 ......... $4085 ........... $3895...........$3695 2/3 ........................... 3550 ........... 3390 ............. 3240.............3080 1/2 ........................... 2995 ........... 2860 ............. 2725.............2595 1/3 ........................... 2350 ........... 2245 ............. 2145.............2040

1 Page ...................... $8265 .............. $7845 ............$7435 .............$7025 2/3 .............................. 6775 ................ 6435 ..............6095 ...............5765 1/2 .............................. 5365 ................ 5095 ..............4830 ...............4570 1/3 .............................. 4545 ................ 4315 ..............4095 ...............3855

1 Page ................... $5875 ......... $5620 ........... $5330...........$4995 2/3 ........................... 5230 ........... 4995 ............. 4740.............4510 1/2 ........................... 4525 ........... 4325 ............. 4095.............3895 1/3 ........................... 3940 ........... 3765 ............. 3565.............3395

SHOWCASE RATES

MAIL-ORDER ADVERTISING Any advertiser doing in excess of 50% of his total business by the sale of merchandise through the mail, making a direct offer to the consumer of merchandise and/or a mail-order catalog, and who states the exact price of the merchandise and postage instructions, may qualify for mail-order rates. Mail-order ads must contain information for ordering directly from the advertiser.

Black & One Color

Four-Color

All Showcase rates are net. Payment must accompany copy for new advertisers. Ads may be submitted camera-ready or be prepared by Hi-Torque. When they are prepared by Hi-Torque, material must be received three (3) days before the material deadline.

To reserve space, send copy and remittance to: SHOWCASE ADVERTISING, Dirt Bike, Hi-Torque Publications Inc., 25233 Anza Dr. Valencia, CA 91355 1X 3X 6X 12X 1/6 page 3-inch 2-inch 1-inch

B&W Color

B&W

Color

B&W

Color

B&W

Color

$830 $510 $375 $260

$770 $475 $350 $245

920 600 450 345

$685 $435 $320 $225

835 560 420 325

$615 $375 $280 $195

765 500 380 295

980 635 475 360

Word ads: $2.00 per word, with $54.00 minimum

COVERS & POSITIONS

CV2 - Add 10% to General 1 Page Four-Color rate CV3 - Add 5% to General 1 Page Four-Color rate CV4 - Add 15% to General 1 Page Four-Color rate.

ISSUANCE & CLOSING DATES

COVER SPACE MATERIAL ON-SALE DATE DEADLINE* DEADLINE** DATE January 2018 ..................... 10/27/17 .................. 11/3/17 .............12/21/17 February 2018 ................... 11/30/17 .................. 12/7/17 ...............1/25/18 March 2018 ....................... 12/27/17 .................... 1/4/18 ...............2/22/18 April 2018 ............................ 1/26/18 .................... 2/2/18 ...............3/22/18 May 2018 ............................. 2/27/18 .................... 3/7/18 ...............4/26/18 June 2018 ............................ 3/27/18 .................... 4/3/18 ...............5/24/18 July 2018 ............................. 4/27/18 .................... 5/4/18 ...............6/21/18 August 2018 ........................ 5/25/18 .................... 6/4/18 ...............7/19/18 September 2018 .................. 6/28/18 .................... 7/6/18 ...............8/23/18 October 2018 ...................... 7/26/18 .................... 8/2/18 ...............9/20/18 November 2018 ................... 8/23/18 .................. 8/30/18 .............10/18/18 December 2018 ................... 9/26/18 .................. 10/3/18 .............11/22/18 January 2019 ..................... 10/26/18 .................. 11/2/18 .............12/20/18 February 2019 ................... 11/29/18 .................. 12/6/18 ...............1/24/19 March 2019 ....................... 12/27/18 .................... 1/4/19 ...............2/21/19 *Above dates are subject to change

Hi-Torque ad material deadlines are for press-ready digital files only. While every attempt is made by the Publisher to keep the on-sale dates as published, circumstances beyond our control may occur and publications may be received earlier or later than our published on-sale dates. Subscriptions are usually mailed by the printer two or three weeks prior to on-sale dates.

Black & One Color

Four-Color

DISCOUNTS FREQUENCY DISCOUNT: Rates are determined by number of issues contracted for and used within a 12-month period. * MULTIPLE INSERTION DISCOUNT: Based on total page commitment for one year in all Hi-Torque titles.

14 pages - 2% 18 pages - 4% 24 pages - 6% 36 pages - 8% 48 pages - 10% MULTIPLE MAGAZINE DISCOUNT: 2 Magazine Buy: 5% 3 Magazine Buy: 10% 4 or more Magazine Buy: 15% AGENCY DISCOUNT: 15% **Prepay Discount: 15% * Advertisers scheduling space one-third page or larger in two or more Hi-Torque magazines may qualify for a multiple discount.

This discount is applied to the total cost of each insertion. All ads must run same size and color in same cover date month.

Copy may vary on each ad. Hi-Torque titles eligible for multiple magazine buys are Dirt Bike, Motocross Action, Dirt Wheels, UTV Action, Mountain Bike Action, Road Bike Action and Electric Bike Action. ** A 15% discount is available to all advertisers who pay for their ads in advance. Payment is due by the material deadline date of the issue in which space is reserved. Advertisers are responsible for getting their payment in, on or before that date. Advertising that has not been pre-paid by this date will be billed at the contracted rate, and the pre-payment discount will be forfeited.

NEW ADVERTISERS ARE REQUIRED TO PAY THE FIRST THREE MONTHS IN ADVANCE TO ESTABLISH CREDIT.

Print Web

BIKE PROFILE

Print Web

Print Web

Honda _________ 23% 18%

Price __________ 23% 33%

How many strokes?

Husqvarna ______5%

Local Dealer ____ 14% 19%

2-stroke _______ 56% 48%

Factory cont

4-stroke _______ 44% 52%

8%

How often do you buy dirt bike magazine?

Kawasaki ______ 10% 10% Sherco _________0%

1%

1-4 issues_______4% 39%

SSR ___________0%

1%

5-8 issues_______6% 12%

Suzuki _________4%

8%

9-12 issues _____ 15% 12%

TM ____________2%

1%

Subscribe ______ 75% 37%

Yamaha _______ 26% 20%

KTM __________ 26% 25%

Other __________4%

3%

program _______4%

1%

results ________4%

6%

3%

Adventure _______6%

4%

Trails___________6%

2%

Pit bike _________0%

1%

Other __________3%

3%

$500+ ________ 13%

9%

$400-$499 ______2%

3%

$300-$399 ______0%

7%

No ___________ 42% 30%

Do you influence your friends on what bike they should buy?

Maybe ________ 25% 32%

Yes ___________ 84% 84%

recommend ___ 17% 25%

Less than 1 yr ____6% 14%

125-200cc ______6% 14%

1-2- years______ 11% 10%

250-300cc _____ 61% 47%

2-3 years _______4%

9%

350-500cc _____ 20% 25%

Do you plan to buy a new bike in the next 12 months?

3-4 years _______2%

6%

501cc+ ________ 12%

Yes ___________ 33% 38%

6%

5%

How many people besides yourself look through your copy of dirt bike?

2017 __________ 12% 15% 2015 __________ 16%

9%

What brand do you plan to buy?

2014 ___________8%

8%

Aprilia __________0%

1%

1_____________ 27% 20%

2013 ___________4%

6%

BMW___________0%

1%

2_____________ 12% 28%

2012 ___________2%

5%

Beta ___________6%

6%

3_____________ 19% 16%

2011 or earlier __ 48% 45%

Christini ________1%

1%

Cobra __________0%

1% 2%

2016 __________ 10% 12%

Dual sport ______ 16% 10%

No ___________ 16% 16%

PARTS & ACCESSORIES

4______________6%

7%

5+ ___________ 13%

8%

What type of engine?

Gas Gas ________3%

None__________ 23% 21%

2-stroke _______ 43% 45%

Honda _________ 13% 15%

What is your main source of information for purchasing parts and accessories?

4-stroke _______ 57% 55%

Husqvarna _____ 19% 13%

Editorial in DB ___ 50% 55%

Kawasaki _______6%

9%

Ads in DB ______ 56% 47%

Do you own a dirt/ motocross bike?

What type is it?

KTM __________ 16% 29%

At races _______ 19% 24%

Yes ___________ 98% 92%

Motocross______ 38% 44%

Sherco _________3%

1%

Bike shop ______ 33% 47%

No ____________2%

Enduro ________ 36% 35%

SSR ___________1%

1%

Catalogs _______ 35% 27%

Dual sport ______ 13%

8%

Suzuki _________1%

3%

Friends ________ 36% 47%

How many bikes do you own?

Supermoto ______0%

1%

TM ____________3%

1%

Other magazines_ 14% 29%

Adventure _______4%

2%

Yamaha _______ 31% 17%

Other _________ 21% 34%

1_____________ 23% 33%

Trails___________2%

2%

Other __________0%

2_____________ 26% 28%

Pit Bike _________0%

2%

3_____________ 21% 17%

Other __________8%

6%

8%

2%

350-500cc _____ 17% 24%

Where do you purchase the majority of your replacement parts, hop-up parts and accessories?

501cc+ _________4%

Mail order

What size will it be?

50-110cc _______3%

4+ ___________ 30% 22%

No ___________ 43% 40%

Supermoto ______0%

exp. _________ 60% 36% Friend’s

recommend ____4%

What year is it?

Motocross______ 28% 42% Enduro ________ 41% 36%

What size is it?

7%

Have you ever purchased products from ads in MXA?

How much do you spend on replacement parts, hop-up parts and accessories for your bike each month?

Previous brand

Parent’s 50-110cc _______3%

Print Web

Yes ___________ 57% 60%

What type will it be?

Factory race

How long have you been reading Dirt Bike Magazine?

4+ years _______ 77% 61%

Print Web

4%

$200-$299 ______5% 13% $100-$199 _____ 36% 34% Less than $100 __ 44% 34%

Exhaust pipe purchased for your bike?

Akrapovic _______1%

5%

Arrow __________2%

1%

Big Gun_________0%

2%

Bills Pipes _______2%

1%

Bud Racing ______1%

1%

DEP ___________0%

1%

DG ____________1%

1%

Dubach _________1%

1%

FMF __________ 61% 49% HFM ___________1%

1%

Leo Vince _______2%

1%

Pro Circuit_______5% 12% Rocket _________0%

1%

Scalvini_________1%

1%

SuperTrapp ______2%

1%

Two Brothers ____0%

1%

Yoshimura_______0%

3%

Stock/OEM _____ 16% 18% Other _________ 12%

6%

Aprilia __________0%

1%

BMW___________2%

1%

Which of these factors influenced you most when you brought your dirt bike

Beta ___________4%

4%

Mag test results _ 44% 46%

What year will it be?

Local dealer ____ 75% 62%

1% ____________1% Fasst/

Christini ________0%

0%

Website _______ 13% 20%

New __________ 61% 59%

Internet________ 52% 81%

Flexx___________9%

6%

Cobra __________0%

1%

Social media _____8%

9%

Used ___________7% 23%

Local accessories

Fly ____________2%

1%

Gas Gas ________2%

2%

Showroom avail _ 15%

5%

Not sure _______ 32% 18%

Moose _________2%

2%

What brand is your newest bike?

125-200cc ______7% 11% 250-300cc _____ 69% 53% 8%

from Dirt Bike__ 29% 12%

store ________ 38% 27%

Handlebar purchased?

Applied Racing 0% ____________0%Azonic 0% ____________1%

DG

Print Web ODI ____________2%

1%

O’Neal__________0%

1%

Pro Taper ______ 22% 33% Renthal ________ 33% 29% Tag ____________2%

1%

Torc 1 __________1%

1%

Tusk ___________1%

1%

Twisted Engineering ____0%

1%

Vortex __________1%

1%

Stock/OEM _____ 16% 19% Other _________ 11%

6%

Sprocket purchased?

Dirt Tricks _______1%

3%

Flo ____________0%

1%

Ironman ________0%

1%

JT _____________0%

7%

Magnum ________1%

1%

Moose _________6%

2%

MSR ___________0%

2%

PBI ____________1%

1%

PMP ___________2%

0%

Primary Drive ____1%

6%

Pro Taper _______2%

6%

Renthal ________ 31% 23% Sprocket Specialists _____2%

1%

Sunstar _______ 10%

8%

Supersprox _____ 15% 11% Tag ____________4%

1%

Talon___________2%

1%

Vortex __________2%

4%

Stock/OEM _____ 23% 15% Other __________8%

9%

Chain purchased?

D.I.D. __________ 42% 34% EK_____________2%

4%

Flo ____________0%

1%

JT _____________0%

2%

KMC ___________1%

1%

Moose _________4%

3%

Primary Drive ____2% 10% Regina _________8%

3%

Renthal ________ 13% 14% RK ___________ 19%

7%

Tsubaki_________0%

1%

Stock/OEM _____ 15% 14% Sunstar ________4%

1%

Other __________8%

8%

Print Web

Levers purchased?

Applied Racing ___2% 1% ARC __________ 13% 7% ASV ___________9% 12% Flanders ________1% 1% Magura _________2% 3% Moose _________9% 5% Motion Pro ______1% 4% MSR ___________0% 3% Pro Circuit_______2% 3% Pro Taper _______2% 6% Renthal _________2% 3% Sunline _________8% 1% Torc1 __________2% 1% Work Connection__1% 1% Stock/OEM _____ 36% 38% Other _________ 12% 12%

Triple clamp purchased?

Applied Racing 12% ___________3% BRP 3% ____________5% Kite 0% ____________1% Neken 3% ____________2% Pro Circuit __________6% 10% Ride Engineering__1% 1% RG3 ___________0% 2% XTRIG __________1% 1% Stock/OEM _____ 64% 59% Other _________ 12% 18%

Grips purchased?

A’ME ___________2% Azonic _________0% Boyesen ________0% EKS Brand ______1% Emig ___________6% Moose _________2% ODI ____________6% O’Neal__________1% Oury ___________2% Pro Grip _______ 13% Pro Taper ______ 15% Renthal ________ 27% Scott__________ 10% Sunline _________2% Smith __________0% Tag ____________2% Torc1 __________1% Stock/OEM _____ 13% Other __________8%

1% 1% 1% 1% 4% 4% 15% 3% 2% 9% 20% 14% 7% 0% 0% 1% 1% 12% 6%

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Air filter purchased?

Ferodo _________0% 1% Galfer _________ 10% 6% Magnum ________1% 1% Moose _________4% 3% Moto Master _____1% 1% MSR ___________0% 1% Pro Taper _______2% 3% Renthal _________0% 2% SBS ___________2% 1% Tusk ___________2% 7% Vesrah _________1% 1% Stock/OEM _____ 39% 27% Other __________2% 7%

Acerbis _________4% DT1____________2% FunnelWeb ______0% K&N __________ 13% Maxima ________4% No Toil _________6% PC ____________1% Pro Taper _______0% Twin-Air _______ 56% Uni-Filter _______9% Stock/OEM _____ 15% Other __________2%

1% 2% 2% 11% 3% 11% 1% 2% 43% 12% 10% 5%

What brand of replacement tires do you use most often?

Bridgestone ____ 10% 8% CST____________1% 1% Dunlop ________ 48% 38% Duro ___________1% 1% Full Bore ________2% 1% IRC ____________4% 2% Goldentyre ______2% 3% Hi Point _________1% 1% Kenda __________4% 6% Maxxis _________8% 12% Michelin ________8% 14% Mitas __________1% 1% Pirelli _________ 13% 6% Sedona _________6% 1% STI ____________1% 1% Trelleborg _______0% 0% Stock/OEM ______2% 3% Other _________ 10% 3%

How many tires do you purchase a year?

Spectro _________2%

2%

Sunstar ________1%

1%

Torco __________2%

1%

Yamalube _______4%

6%

Other _________ 21% 18%

What brand of numbers and or custom graphics have you purchased?

Attack __________2%

5%

D’COR __________0%

1%

De-Cal Works ___ 13% 12%

What brand of oil do you use?

Amsoil ________ 19% Bel-Ray________ 13% Castrol ________ 10% Hondaline ______ 10% Kawasaki _______4% Klotz ___________4% Lucas __________4% Maxima _______ 19% Mobil 1 _________2% Motorex _______ 17% Motul __________6% Pennzoil ________2% PJ1 ____________1% Redline _________2% Repsol _________0% Silkolene________4% Spectro ________ 10% Suzuki CCI ______2% Torco __________1% Valvoline ________2% Yamalube ______ 17% Other __________8%

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18% 14% 12% 12% 7% 3% 9% 15% 8% 16% 11% 4% 1% 1% 1% 2% 3% 1% 1% 4% 12% 8%

Dirt Design ______0%

1%

Dirt Digits _______2%

1%

Factory Effex_____6% 10% Flu Designs ______0%

2%

FMF ___________4%

3%

HBD ___________0%

0%

MotoPro Graphics _2%

2%

N-Style _________4%

2%

One Industries____4%

1%

Powersport Grafx _2%

1%

Primal __________0%

0%

Pro-Circuit ______2%

2%

Pro’s Choice _____0%

1%

Red Label _______2%

0%

Throttle Jockey ___6%

1%

Stock/OEM _____ 13%

9%

Other _________ 19% 17% None__________ 33% 31%

Reeds purchased?

Boyesen _______ 51% 26% Moto Tassinari___ 21% 15% Stock/OEM _____ 24% 39% Other __________4% 20%

What brand of chain lube do you use?

Piston purchased?

Cosworth _______0%

1%

Bel-Ray________ 33% 17%

CP ____________1%

1%

Hondaline _______6%

5%

JE _____________1%

1%

Maxima _______ 27% 18%

LAPC___________1%

1%

Moose _________4%

3%

Brake pads purchased?

Namura ________0%

2%

Motorex ________4%

8%

Pro-X __________4%

5%

Motul __________6%

7%

Vertex _________ 13% 10%

AP Racing _______1% 1% Braking _________2% 2% Brembo_________4% 7% DP/Dunlop ______4% 4% EBC __________ 33% 26%

No-Toil _________0%

1%

Wiseco ________ 31% 24%

PJ1 ____________2%

8%

Wossner ________2%

Renthal _________1%

3%

Stock/OEM _____ 46% 44%

Repsol _________0%

1%

Other __________2% 11%

Silkolene________2%

3%

20+ ___________0% 2% 15-20 __________2% 2% 10-14 __________2% 5% 5-9 ___________ 17% 25% Less than 5 ____ 79% 66%

2%

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What type of hand guards do you use?

Full-wrap endruo _______ 72% 75% MX shields _____ 28% 25%

Have you had your suspension modified in any way?

Yes ___________ 56% 62% No ___________ 44% 38%

Have you modified your engine in any way?

Yes ___________ 29% 40% No ___________ 71% 60%

What off-road products have you purchased?

GPS ___________4% Spark arrestor___ 31% Handguards ____ 65% Frame protectors _____ 40% Auto clutch _____ 19% Bigger tank _____ 21% Steering dampers ______ 18% Drink systems ___ 35% Lighting systems_ 11% Pipe protectors __ 27% Radiator hose kit ______ 19% Radiator guards _ 40% Flywheel weights ______ 15% Inflation products _4% Tool carriers/ fanny packs ___ 29% Skid plate ______ 69% Wheels ________ 17%

15% 33% 67%

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Have you ever purchased riding gear from ads in dirt bike?

What brand of goggles do you own?

O’Neal__________6%

3%

O’Neal__________8%

5%

Pro Grip ________0%

0%

Pro Grip ________0%

0%

Risk ___________0%

1%

Risk ___________0%

0%

100% _________ 21% 26%

Scott___________0%

1%

Scott___________6%

1%

Yes ___________ 48% 37%

509 ____________2%

1%

Shift ___________1%

3%

Seven __________0%

1%

Answer _________2%

1%

Strike __________0%

1%

Shift ___________6%

4%

ARC ___________1%

1%

Thor __________ 17%

7%

Strike __________0%

0%

How much do you spend on riding gear and apparel during the year?

Arnette _________0%

1%

Troy Lee _______ 13%

4%

Shot MX ________1%

1%

Blur ___________0%

1%

Other _________ 21% 13%

Thor __________ 15%

9%

Dragon ________ 13%

2%

EKS Brand ______4%

3%

$1500+_________6%

2%

Fox ___________ 15%

8%

What brand of boots do you own?

$1000-$1499 ____4%

6%

Ican ___________1%

1%

Alpinestars _____ 40% 26%

$800-$999 ______4%

4%

Liquid Image _____0%

0%

Answer ________4%

1%

1%

AXO ___________0%

2%

What brand of chest protector do you wear?

Oakley ________ 29% 15%

Fly ____________2%

5%

Acerbis _________4%

3%

$250-$399 _____ 19% 23%

Pro Grip ________0%

Forma __________2%

2%

Alpinestars ______6%

3%

$100-$249 _____ 29% 26%

Scott__________ 40% 24%

Fox ____________6% 15%

Answer _________0%

3%

Smith _________ 15%

5%

Gaerne ________ 10% 19%

Atlas ___________0%

1%

Spy ___________ 10%

4%

Hi-Point ________4%

1%

AXO ___________0%

2%

0%

EVS____________6%

4%

1%

Fly ____________6%

5%

No ___________ 52% 63%

$600-$799 ______2%

7%

$400-$699 _____ 10% 17%

Less then $100 __ 25% 16%

Moose _________1%

1%

Troy Lee ________6%

4%

Other _________ 17%

8%

What brand of helmet do you own?

Thor ___________2%

2%

Jett ____________0%

Utopia __________0%

1%

Moose _________2%

6D ____________1%

3%

Von Zipper ______0%

1%

MSR ___________2%

1%

Fox ___________ 25% 22%

AGV ___________0%

1%

Other __________8%

7%

O’Neal_________ 10%

5%

HRP ___________2%

Answer _________4%

3%

Arai___________ 15%

6%

25% 32% 19% 26%

Arioh___________2%

1%

15% 39%

34% 16% 26%

14% 15% 29% 62% 27%

RIDING GEAR Where do you purchase the majority of your riding gear?

DB mail order ___ 18% Internet________ 50% Local dealer ____ 54% Local accessories store ________ 38%

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12% 60% 26% 13%

1%

Sidi ___________ 21% 11%

Leatt ___________8% 10%

What brand of gloves do you own?

TCX____________1%

2%

MSR ___________4%

1%

Thor ___________4%

4%

Moose _________2%

2%

Bell ___________ 15% 13%

100% _________ 15%

5%

UFO ___________0%

0%

O’Neal__________4%

1%

EVS____________0%

1%

Acerbis _________2%

1%

Other _________ 10%

6%

Shift ___________0%

1%

Fly ___________ 21% 11%

Alias ___________0%

1%

Thor ___________6%

8%

Fox ___________ 15% 17%

Alpinestars ______8%

3%

2%

5%

Answer _________4%

4%

UFO ___________0%

0%

Just 1 __________4%

1%

AXO ___________0%

1%

What brand of riding apparel do you own?

Troy Lee ________0%

HJC __________ 23%

Other __________4%

7%

None__________ 25% 22%

Kali ____________2%

1%

Azonic _________0%

1%

Acerbis _________4%

1%

Klim ___________2%

2%

Deft Family ______0%

1%

Alias ___________0%

1% 2%

Leatt ___________0%

1%

EVS____________0%

1%

Alpinestars _____ 10%

LS2 ____________1%

1%

Fasthouse _______0%

1%

Answer ________ 13%

4%

Do you wear a neck brace?

1%

Yes ___________ 26% 25% No ___________ 74% 75%

MSR ___________4%

4%

Five ___________0%

1%

AXO ___________2%

Ocelot __________0%

0%

Fly ___________ 19% 12%

Azonic _________0%

1% 1%

O’Neal__________1%

4%

Fox ___________ 27% 25%

Fasthouse _______0%

Scorpion ________2%

2%

FXR____________1%

1%

Fly ___________ 27% 14%

Shoei _________ 13%

6%

Husqvarna ______1%

1%

Fox ___________ 19% 19%

Suomy _________4%

2%

JT Racing _______0%

1%

FXR____________2%

1%

If you answered yes, what brand of neck brace do you wear?

Thor ___________8%

4%

Leatt ___________4%

2%

Husqvarna ______0%

1%

Alpinestars ______6%

7%

Troy Lee ________6%

4%

Mechanix Waer ___8%

2%

JT Racing _______0%

1%

Atlas ___________0%

7%

UFO ___________1%

1%

Moose _________4%

4%

Klim __________ 15%

9%

EVS___________ 12%

8%

Vemar __________1%

1%

MSR ___________8%

5%

Moose ________ 19%

7%

Fly ____________6%

3%

Z1R____________1%

1%

No Fear_________0%

1%

MSR __________ 10%

7%

Leatt __________ 41% 25%

Zox ____________1%

1%

Ocelot __________0%

0%

Ocelot __________0%

0%

Other __________5%

Other __________8%

8%

One Industries____0%

1%

One Industries____2%

1%

None__________ 29% 48%

3%

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Do you wear knee braces?

Yes ___________ 37% 40% No ___________ 63% 60%

If you answered yes, what brand of knee brace do you wear?

Alpinestars ______0%

5%

Asterix _________9%

7%

Atlas ___________0%

1%

EVS___________ 10% 14% Fly ____________1%

4%

Leatt ___________9%

7%

Mobius ________ 18%

5%

POD MX ________8%

5%

Troy Lee ________0%

3%

Other _________ 22% 19% None__________ 23% 33%

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What is your total yearly household income? $150k+_________8% $120k-$150k ___ 11% $90k-$120k ____ 18% $70k-$90k ______7% $50k-$70k _____ 18% $30k-$50k _____ 16% Under $30k _____ 22%

16% 14% 17% 13% 15% 14% 11%

If you are over 18, what is your level of education?

High school grad _ 29% 24% Attending college 10% 9% College grad ____ 33% 41% Tech school_____ 15% 19% Other _________ 13% 8%

Do you compete in sanctioned motorcycle races?

Yes ___________ 43% 45% No ___________ 57% 55%

What brand of action camera do you own?

360 Fly _________0%

1%

Drift ___________0%

1%

Epic ___________0%

0%

GoPro _________ 28% 42% JVC ____________0%

1%

Replay _________0%

0%

Sony ___________0%

2%

Wasp __________4%

1%

None__________ 35% 35%

If yes, what class?

Mini ___________0% 85cc ___________1% 125cc __________6% 250cc _________ 22% 450cc __________8% 25+ ___________4% 30+ ___________9% 40+ __________ 17% 50+ __________ 47% Pro ____________0%

2% 3% 8% 19% 10% 1% 11% 15% 30% 1%

None but plan to _ 33% 20%

What type of racing do you compete in?

PROFILE Gender Male _________ 98% 99% Female _________2%

1%

Age 12-17 __________2% 13% 18-24 __________6%

7%

25-34 __________7% 16% 35-44 _________ 13% 17% 45-54 _________ 29% 27% 55+ __________ 43% 20%

Are you married?

Yes __________ 57% 60% No ___________ 43% 40%

Arenacross ______0% Cross Country ___ 29% Desert__________6% Enduro ________ 25% Motocross______ 27% Supercross ______0% Supermoto ______0% Trails___________6% Other _________ 10%

1% 22% 9% 23% 27% 1% 1% 3% 16%

How often do you compete per year?

0+ times ________0% 2% 40-50 __________0% 1% 30-40 __________4% 3% 20-30 __________3% 4% 10-20 _________ 30% 26% Less than 10 ___ 63% 64%

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Does anyone else in your household race?

Mercedes-Benz___0%

1%

Ram ___________0%

1%

Sprinter ________2%

1%

Yes ___________ 42% 54%

none __________ 73% 86%

No ___________ 58% 46%

How often do you ride?

What other vehicles do you own?

3 or more/week _ 23% 21%

SUV __________ 23% 21%

2 times/week ___ 15% 22%

RV/camper _____ 10% 14%

Once a week ____ 19% 21%

Motorcycle trailer 40% 15%

2-3 time/month__ 25% 26%

Dual Sport______ 23%

9%

Once a month

Snowmobile _____8%

6%

Personal watercraft 0%

1%

or less _______ 18% 10%

Mountain bike ___ 56% 27%

How much of the maintenance/repair/ hop-ups on your motorcycle is done by you?

Road bike ______ 25%

8%

Electric bike _______

1%

100% _________ 25% 41%

Do you plan to purchase any of the following?

75-100%_______ 40% 37%

ATV ____________4% 11%

50-75% _______ 25% 12%

UTV____________6% 10%

25-50% ________4%

5%

Mountain bicycle__9% 16%

Less than 25% ___6%

5%

Road bicycle _____6%

6%

Electric bicycle ___2%

2%

Do you own a UTV? Yes ___________ 13% 10% No ___________ 87% 90%

What brand of pickup do you own?

none __________ 72% 68%

How do you transport your motorcycle?

Pick up _______ 73% 54%

Chevrolet ______ 13% 17%

Trailer _________ 44% 34%

Dodge _________ 21% 12%

Van ____________8%

6%

Ford __________ 23% 30%

Hitch type carrier 13%

7%

GMC ___________8%

9%

Honda ____________

1%

Nissan _________8%

4%

Ram ___________2%

4%

What other sports/ activites do you participate in?

Toyota_________ 29% 14%

Hunting________ 31% 16%

Other __________4%

Fishing ________ 27%

9%

9%

Camping _______ 56% 14%

Do you plan to buy a new truck in the next 18 months?

Boating ________ 23%

4%

Truck offroading _ 13%

4%

Yes __________ 26% 21%

Street motorcycle

No ___________ 74% 79%

Do you own a fullsize or cargo van, if yes what brand?

Mountain biking _ 48% 16% riding ________ 54% 12% Snowboarding ___6%

3%

Snow skiing ____ 21%

5%

Running _______ 15%

5%

Road bicycle

Chevrolet _______2%

5%

riding ________ 21%

3%

Ford ___________3%

6%

Weight lifting ___ 25%

8%

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How many hours do you spend on the internet per week?

1.5 ___________ 45% 6.10 __________ 19% 11-20 _________ 11% 20+ ___________4% none __________ 21%

27% 37% 21% 15% 1%

Which of these devices do you own?

Phone _________ 88% Tablet _________ 52% Laptop ________ 48% Desktop _______ 40% Other __________8%

95% 56% 76% 46% 5%

Which of these devices do you spend the majority online?

Phone _________ 50% Tablet _________ 17% Laptop ________ 21% Desktop _______ 19% Other __________0%

43% 14% 26% 16% 1%

Where do you get your race coverage?

Magazine ______ 73% 11% Internet________ 47% 60% TV ____________ 48% 28%

Do you subscribe to the digital version of db?

Yes ____________5% 13% No ___________ 84% 62% No, plan to _____ 11% 25%

Do you read digital magazines?

Yes ___________ 15% 46% No ___________ 80% 41% No, plan to ______5% 13%

Which of DB’s social media sites do you follow?

Facebook ______ 21% Instagram _______2% Twitter _________2% YouTube _______ 21% None__________ 60%

40% 26% 7% 39% 35%

Do you subscribe to DB’s youtube channel?

Yes ___________ 13% 25% No ___________ 68% 48% No, plan to _____ 19% 27%

WHO IS THE MOTOCROSS ACTION READER? A COMMITTED RIDER/RACER:

97% 74% 62% 60%

OWN A MOTOCROSS BIKE

A HIGH-END RACING CONSUMER AND INFLUENCER:

OWN 2 OR MORE MOTOCROSS BIKES

62%

RIDE THEIR BIKE AT LEAST ONCE PER WEEK OR MORE

OF THOSE,

PLAN TO BUY A NEW MOTOCROSS BIKE THIS YEAR

50% 74%

SAY THEY WILL BUY A TWO-STROKE

RACE IN SANCTIONED MX EVENTS

INFLUENCE THEIR FRIENDS ON THEIR OFF-ROAD PURCHASES

AN AFFLUENT & INFORMED BUYER:

THE AVERAGE MXA READER WILL:

61% 76% 62%

SPEND MORE THAN ON PARTS AND APPAREL THIS YEAR

HOUSEHOLD INCOME PER YEAR

$94,000

$900

COLLEGEEDUCATED

HAVE BEEN READING MXA FOR OVER 3 YEARS SAY MXA IS THEIR MAIN SOURCE FOR THEIR OFF-ROAD PURCHASES

If your goal is to reach hard-core racers and the dedicated weekly “practice riders,” MOTOCROSS ACTION is the source to create brand awareness and sell your products.

MXA is the #1 must-be-seen-in brand in the motocross industry. Combining a worldwide-distributed print platform with a huge website audience, a large social media following, a dedicated video subscription base with digital magazine versions available on every viewing platform/apps, and a targeted e-mail component, no other company in this industry has a greater reach among serious moto consumers, or more varied and viable advertising options than MOTOCROSS ACTION. 10

And, you won’t find the MXA wrecking crew sitting at their desks.

You’ll find them out at the track every weekend (and most weekdays) testing the entire range of moto products, from new bike models to aftermarket hop-up parts, exhausts, tires, apparel, gear—everything our readers are looking to buy and you’re looking to sell.

For decades moto consumers have been turning to us to get the facts about what will help make them faster and better riders. Fact is, we’ve been doing this longer and better than anyone else in the industry.

MXA HAS LAUNCHED NEARLY EVERY LEADER IN EVERY PRODUCT CATEGORY IN THE INDUSTRY TODAY. No other company can say this. Every sales success story started in MXA. The quality and trust of our readership is proven.

Distinguished companies like Troy Lee Designs, O’Neal, FMF, Pro Circuit, Dunlop, Boyesen and DeCal Works stay with us because we build influencers for their brands, and they know we continue to deliver the results they want and expect. So when you’re determining your company’s marketing strategies, there is no other industry partner that will deliver like MOTOCROSS ACTION.

Jody Weisel, Editor: The only test rider to have ridden every motocross bike of the last 40 years, Jody is also the most educated motocross editor in the industry with Bachelors, Masters and PhD degrees (in gerontology). Jody runs the largest test crew in magazine history, with seven test riders racing new models every weekend. MXA’s hands-on approach to testing is invaluable in getting to the heart of each bike’s performance.

Daryl Ecklund, Editor: Daryl cut his motocross teeth on Bob Hannah’s high-desert tracks with his friend Kurt Caselli with the hopes that someday both would become professional racers. They both realized those dreams, with Daryl riding for American Honda as an amateur and racing two seasons of Supercross until injuries caught up with him. He has a degree in health and fitness and has been a personal trainer and riding coach for some of the best off-road racers in the world. He has been a test rider and editor for MXA since 2007.

“I HAVE ALWAYS BEEN AND CONTINUE TO BE A BIG SUPPORTER OF MXA, AS THEY PLAYED A LARGE PART IN PUTTING TLD ON THE MAP BACK IN THE DAY. JODY WEISEL WAS REALLY RESPONSIBLE FOR HELPING ME GET TLD GOING. IT ALL STARTED WITH ME PAINTING THE ICONIC ORANGE MXA HELMETS FOR HIM, WHICH IN RETURN HE GAVE ME FREE ADVERTISING IN THE ‘BUSINESS CARD’ SECTION OF THE MAGAZINE. BEFORE YOU KNEW IT, I WAS GETTING LOTS OF ORDERS, ACTUALLY TO THE POINT THAT I FINALLY HAD TO TELL MITCH (PRO CIRCUIT) THAT I WAS QUITTING (WELDING PIPES) IN ORDER TO CONCENTRATE ON BEING A FULL-TIME HELMET PAINTER! I CAN’T THANK THE MXA CREW ENOUGH FOR ALL OF THEIR HELP & SUPPORT OVER THE YEARS.” TROY LEE, TROY LEE DESIGNS

How long have you been Local dealer _____ 16% 12% What is your total yearly Factory contingency 4% 2% household income? reading MOTOCROSS Factory race results 4% 5% $150k+_________ 10% 20% ACTION? Less than 1 year ___ 8% 1-2 years _______ 13% 2-3 years ________ 2% 3-4 years ________ 2% 4+ years ________ 76%

8% Previous exp. ____ 38% 42% 9% Friend's recommend24% 14% 9% Parent's recommend 4% 4% 5% 69% Do you influence your

$120k-$150k ____ $90k-$120k _____ $70k-$90k ______ $50k-$70k ______ $30k-$50k ______ Under $30k ______

15% 15% 10% 20% 17% 13%

12% 15% 18% 10% 13% 12%

friend's on what bikes or products they should Do you own a dirt/ buy?

Do you compete in motocross bike?

Yes ____________ 98% 95% Yes ____________ 69% 79% sanctioned motorcycle No _____________ 2% 5% No ____________ 31% 21% races?

What are your sources of information for purchasing parts & Yes/Maybe ______ 53% 70% accessories?

Do you plan to buy a new bike in the next 12 months?

No ____________ 47% 30%

What type engine?

2-stroke ________ 61% 40% 4-stroke ________ 39% 60%

Which of these factors influenced you most when you bought your motorcycle?

Editorial in MXA __ Ads in MXA ______ At races ________ Bike shop _______ Catalogs ________ Friends _________ Other magazines __ Other __________

66% 58% 20% 29% 28% 38% 13% 32%

65% 42% 27% 40% 30% 40% 15% 26%

Have you ever MXA test results __ 48% 46% purchased products Website _________ 9% 6% from ads in MOTOCROSS Social media ______ 0% 2% ACTION? Showroom avail ___ 7% 2% Price ___________ 34% 28%

Yes ____________ 83% 64% No ____________ 17% 36% * Website results indicated in blue

Yes ____________ 60% 60% No ____________ 40% 40%

How often do you ride?

3 or more/week __ 25% 18% 2 times/week ____ 18% 21% Once a week _____ 17% 25% 2-3 times/month __ 27% 23% Once a month or less13% 13%

GENERAL ADVERTISING RATES Black & White

1X

3X

MAIL-ORDER ADVERTISING RATES 6X

12X

1 Page ........................... $5825 ...........$5700 ........... $5275 ...........$5175 2/3 ................................... 4675 .............4560 ..............4210 .............4150 1/2 ................................... 3670 .............3590 ..............3320 .............3250 1/3 ................................... 2620 .............2560 ..............2370 .............2330 1/4 ................................... 2050 .............1990 ..............1848 .............1800 1/6 ................................... 1450 .............1425 ..............1325 .............1290

Black & One Color

1 Page ........................... $7000 ...........$6710 ............$6350 ...........$6050 2/3 ................................... 5760 .............5510 ..............5225 .............4965 1/2 ................................... 4910 .............4710 ..............4460 .............4230 1/3 ................................... 3850 .............3700 ..............3490 .............3320

Four-Color

1 Page ........................... $9790 ...........$9300 ............$8810 ...........$8290 2/3 ................................... 8030 .............7630 ..............7220 .............6820 1/2 ................................... 7440 .............7070 ..............6690 .............6290 1/3 ................................... 6270 .............5950 ..............5640 .............5330

SHOWCASE RATES

All Showcase rates are net. Payment must accompany copy for new advertisers. Ads may be submitted camera-ready or be prepared by Hi-Torque. When they are prepared by Hi-Torque, material must be received three (3) days before the material deadline.

To reserve space, send copy and remittance to: SHOWCASE ADVERTISING, Motocross Action, Hi-Torque Publications Inc., 25233 Anza Dr. Valencia, CA 91355 1X 3X 6X 12X 1/6 page 3-inch 2-inch 1-inch

B&W Color

B&W

Color

B&W

Color

B&W

Color

$805 $550 $405 $280

$745 $510 $375 $260

895 635 475 360

$690 $470 $345 $240

840 605 445 340

$595 $410 $300 $210

745 535 400 310

955 675 505 380

Word ads: $2.00 per word, with $54.00 minimum

COVERS & POSITIONS

CV2 - Add 10% to General 1 Page Four-Color rate CV3 - Add 5% to General 1 Page Four-Color rate CV4 - Add 15% to General 1 Page Four-Color rate.

ISSUANCE & CLOSING DATES

COVER SPACE MATERIAL ON-SALE DATE DEADLINE* DEADLINE** DATE January 2018 ...................10/19/17 ............... 10/26/17.............12/14/17 February 2018 .................11/15/17 ............... 11/22/17...............1/18/18 March 2018 .....................12/20/17 ............... 12/28/17...............2/15/18 April 2018 ..........................1/18/18 ................. 1/25/18...............3/15/18 May 2018 ...........................2/21/18 ................. 2/28/18...............4/19/18 June 2018 ..........................3/20/18 ................. 3/27/18...............5/17/18 July 2018 ...........................4/17/18 ................. 4/24/18...............6/14/18 August 2018 ......................5/15/18 ................. 5/22/18...............7/12/18 September 2018 ................6/19/18 ................. 6/26/18...............8/16/18 October 2018 ....................7/17/18 ................. 7/24/18...............9/13/18 November 2018 .................8/14/18 ................. 8/21/18.............10/11/18 December 2018 .................9/19/18 ................. 9/26/18.............11/15/18 January 2019 ...................10/18/18 ............... 10/25/18.............12/13/18 February 2019 .................11/14/18 ............... 11/21/18...............1/17/19 March 2019 .....................12/19/18 ............... 12/27/18...............2/14/19 *Above dates are subject to change

Hi-Torque ad material deadlines are for press-ready digital files only. While every attempt is made by the Publisher to keep the on-sale dates as published, circumstances beyond our control may occur and publications may be received earlier or later than our published on-sale dates. Subscriptions are usually mailed by the printer two or three weeks prior to on-sale dates.

Black & White

1X

3X

6X

12X

1 Page .................... $4090 .........$3870 .......... $3670...........$3460 2/3 ............................ 3070 ...........2900 ............ 2750.............2590 1/2 ............................ 2540 ...........2400 ............ 2270.............2150 1/3 ............................ 1710 ...........1630 ............ 1530.............1450 1/4 ............................ 1390 ...........1320 ............ 1260.............1180 1/6 ............................ 1020 .............970 .............. 910...............860

Black & One Color

1 Page .................... $5230 .........$4930 .......... $4720...........$4330 2/3 ............................ 4460 ...........4200 ............ 4010.............3680 1/2 ............................ 3760 ...........3550 ............ 3400.............3110 1/3 ............................ 2930 ...........2780 ............ 2660.............2430

Four-Color

1 Page .................... $7480 .........$7110 .......... $6740...........$6170 2/3 ............................ 6650 ...........6330 ............ 6000.............5500 1/2 ............................ 5990 ...........5690 ............ 5390.............4930 1/3 ............................ 5170 ...........4910 ............ 4660.............4260

MAIL-ORDER ADVERTISING Any advertiser doing in excess of 50% of his total business by the sale of merchandise through the mail, making a direct offer to the consumer of merchandise and/or a mail-order catalog, and who states the exact price of the merchandise and postage instructions, may qualify for mail-order rates. Mail-order ads must contain information for ordering directly from the advertiser.

DISCOUNTS FREQUENCY DISCOUNT: Rates are determined by number of issues contracted for and used within a 12-month period. * MULTIPLE INSERTION DISCOUNT: Based on total page commitment for one year in all Hi-Torque titles.

14 pages - 2% 18 pages - 4% 24 pages - 6% 36 pages - 8% 48 pages - 10% MULTIPLE MAGAZINE DISCOUNT: 2 Magazine Buy: 5% 3 Magazine Buy: 10% 4 or more Magazine Buy: 15% AGENCY DISCOUNT: 15% **Prepay Discount: 15% * Advertisers scheduling space one-third page or larger in two or more Hi-Torque magazines may qualify for a multiple discount.

This discount is applied to the total cost of each insertion. All ads must run same size and color in same cover date month.

Copy may vary on each ad. Hi-Torque titles eligible for multiple magazine buys are Dirt Bike, Motocross Action, Dirt Wheels, UTV Action, Mountain Bike Action, Road Bike Action and Electric Bike Action. ** A 15% discount is available to all advertisers who pay for their ads in advance. Payment is due by the material deadline date of the issue in which space is reserved. Advertisers are responsible for getting their payment in, on or before that date. Advertising that has not been pre-paid by this date will be billed at the contracted rate, and the pre-payment discount will be forfeited.

NEW ADVERTISERS ARE REQUIRED TO PAY THE FIRST THREE MONTHS IN ADVANCE TO ESTABLISH CREDIT.

Print Web

BIKE PROFILE How often do you buy mxa magazine?

1-4 issues_______5% 5-8 issues_______5% 9-12 issues _____ 11% Subscribe ______ 79%

36% 10% 12% 42%

How long have you been reading MXA? Less than 1 year __8% 8% 1-2 years ______ 13% 9% 2-3 years _______2% 9% 3-4 years _______2% 5% 4+ years _______ 76% 69%

How many people besides yourself look through your copy of motocross action?

1_____________ 27% 2_____________ 15% 3_____________ 15% 4______________7% 5+ ___________ 13% None__________ 23%

22% 22% 15% 7% 8% 26%

Do you own a dirt/ motocross bike?

Yes ___________ 98% 95% No ____________2% 5%

How many bikes do you own?

1_____________ 23% 2_____________ 28% 3______________8% 4+ ___________ 41%

30% 28% 17% 25%

What brand is you newest bike?

Aprilia __________1% 1% BMW___________1% 0% Beta ___________1% 1% Christini ________1% 1% Cobra __________0% 0% Gas Gas ________2% 1% Honda _________ 26% 19% Husqvarna ______7% 7% Kawasaki ______ 18% 11% KTM __________ 25% 26%

Print Web Sherco _________0% 1% SSR ___________0% 0% Suzuki _________5% 7% TM ____________3% 1% Yamaha _______ 31% 27% Other __________2% 2%

What size is it?

50cc-110cc _____9% 3% 125cc-200cc____ 13% 12% 250cc-300cc____ 52% 40% 350cc-500cc____ 23% 41% 501cc+ _________6% 4%

What year is it?

2017 ___________7% 2016 ___________8% 2015 __________ 11% 2014 __________ 10% 2013 ___________8% 2012 ___________2% 2011 or earlier __ 54%

14% 14% 10% 9% 5% 6% 42%

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Do you plan to buy a new bike in the next 12 months?

Yes ___________ 36% 36% No ___________ 47% 30% Maybe ________ 17% 34%

What brand do you plan to buy?

Aprilia __________0%

0%

BMW___________0%

1%

Beta ___________3%

2%

Christini ________0%

0%

Cobra __________0%

0%

Gas Gas ________1%

1%

Honda _________ 13% 17% Husqvarna _____ 15% 13% Kawasaki _______2%

5%

KTM __________ 23% 32% Sherco _________0%

1%

SSR ___________2%

1%

Suzuki _________2%

5%

How many strokes?

TM ____________5%

1%

2-stroke _______ 50% 38% 4-stroke _______ 50% 60%

Yamaha _______ 31% 25% Other __________3%

1%

What type is it?

What size will it be?

Motocross______ 72% 78% Enduro ________ 20% 14% Dual Sport_______3% 3% Supermoto ______0% 1% Adventure _______2% 1% Trials __________1% 1% Pit Bike _________0% 1% Other __________2% 3%

50cc-110cc _____6%

Which of these factors influenced you most when you bought your motorcycle?

Used __________ 24% 20%

Mag test results _ 48% 46% Website ________9% 6% Social media _____0% 2% Showroom avail __7% 2% Price __________ 34% 28% Local dealer ____ 16% 12% Factory contingency 4% 2% Factory race results4% 5% Previous exp. ___ 38% 42% Friend’s recommend24%14% Parent’s recommend4% 4%

2%

125cc-200cc____ 18% 10% 250cc-300cc____ 47% 44% 350cc-500cc____ 24% 40% 501cc+ _________5%

4%

What year will it be?

New __________ 64% 67%

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Do you influence your friend’s on what bikes or products they shoud buy?

$300-$399 _____ 12%

Yes ___________ 69% 79% No ___________ 31% 21%

Exhaust pipe purchased for your bike?

PARTS & ACCESSORIES

5%

$200-$299 _____ 10% 16% $100-$199 _____ 31% 33% Less than $100 __ 39% 30%

Akrapovic _______1%

1%

Arrow __________0%

0%

What are your sources of information for purchasing parts & accessories?

Big Gun_________2%

0%

Bill’s Pipes ______3%

1%

Bud Racing ______0%

1%

DEP ___________1%

1%

Editorial in MXA _ 66% Ads in MXA _____ 58% At races _______ 20% Bike shop ______ 29% Catalogs _______ 28% Friends ________ 38% Other magazines_ 13% Other _________ 32%

DG ____________2%

1%

Dubach _________1%

3%

65% 42% 27% 40% 30% 40% 15% 26%

Where do you purchase the majority of replacement parts, hop-up parts and accessories?

Mail order MXA __ 20% Local motorcycle dealer _______ 53% Internet________ 69% Local accessory store ________ 25%

12% 59% 80% 20%

FMF __________ 53% 47% HFM ___________0%

0%

Leo Vince _______0%

0%

Pro Circuit______ 12% 13% Rocket _________0%

1%

Scalvini_________2%

1%

SuperTrapp ______2%

0%

Two Brothers ____0%

1%

Yoshimura_______2%

7%

Stock/OEM _____ 22% 21% Other __________7%

4%

Handlebar purchased?

Applied Racing ___0%

1%

Azonic _________1%

1%

DG ____________1%

1%

Fasst/Flexx ______5%

3%

Fly ____________2%

1%

Moose _________1%

1%

MSR ___________1%

1%

ODI ____________1%

1% 1%

2-stroke _______ 61% 40%

Have you ever purchased products from ads in motocross action?

4-stroke _______ 39% 60%

Yes ___________ 83% 64%

O’Neal__________1%

No ___________ 17% 36%

Pro Taper ______ 22% 29%

Not sure _______ 12% 13%

How many strokes?

What type will it be?

Motocross______ 69% 73% Enduro ________ 24% 17% Dual Sport_______5%

3%

Supermoto ______0%

1%

Adventure _______0%

2%

Trails___________1%

1%

Renthal ________ 44% 38%

How much do you spend on replacement parts, hop-up parts and accessories for your bike each month?

Tag ____________3%

2%

Torc 1 __________1%

1%

Tusk ___________3%

1%

Twisted Engineering ____0%

2%

Vortex __________1%

1%

Pit BIke _________1%

1%

$500+ _________7%

1%

Stock/OEM _____ 19% 13%

Other __________0%

3%

$400-$499 ______2%

3%

Other __________3%

6%

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Sprocket purchased?

Dirt Tricks _______1%

Print Web Pro Taper _______5%

2%

5%

Print Web Pro Taper _______1%

Print Web

1%

Pro Taper _______1%

1% 2%

Renthal _________2%

3%

Twin Air _______ 59% 52%

Renthal _________3%

Sunline _________7%

3%

Uni Filter _______ 19% 10%

SBS ___________1%

1% 3% 1%

Flo ____________0%

1%

Torc1 __________1%

2%

Stock/OEM _____ 12% 10%

Tusk ___________5%

Ironman ________1%

1%

Works Connection _2%

3%

Other __________2%

Vesrah _________1%

JT _____________2%

4%

Stock/OEM _____ 39% 39% Other __________8% 10%

Magnum ________1% Moose _________3%

1%

MSR ___________1%

1%

3%

PBI ____________1%

1%

Triple clamp purchased?

PMP ___________0%

0%

Applied Racing ___4%

Primary Drive ____7%

4%

BRP ___________2%

Pro Taper _______5%

6%

Kite____________0%

Renthal ________ 36% 35%

Neken __________2%

Sprocket

Pro Circuit_______7% 1%

4% 2% 0% 3%

What brand of replacement tires do you buy most often?

Duro ___________2%

1%

8%

Hi-Point ________1%

1%

Ride Engineering__2%

4%

IRC ____________2%

1%

Sunstar ________ 15% 11%

RG3 ___________0%

2%

Goldentyre ______1%

1%

Supersprox ______3%

7%

XTRIG __________1%

1%

Kenda __________8%

3%

Tag ____________1%

2%

Stock/OEM _____ 64% 65%

Maxxis _________5%

7%

Talon___________1%

2%

Other _________ 18% 11%

Michelin ________8% 10%

Vortex __________2%

2%

Mitas __________1%

1%

Pirelli __________2%

6%

Stock/OEM _____ 22% 16%

Grips purchased?

Other __________3%

A’ME ___________2%

1%

Sedona _________2%

1%

Azonic _________1%

1%

STI ____________1%

1%

Chain purchased?

Boyesen ________1%

1%

Trelleborg _______0%

0%

D.I.D. __________ 25% 41%

EKS Brand ______1%

1%

Stock/OEM ______0%

3%

EK_____________2%

3%

Emig ___________2%

6%

Other __________3%

3%

Flo ____________2%

0%

Moose _________5%

1%

JT _____________1%

1%

ODI ___________ 10% 13%

KMC ___________1%

1%

O’Neal__________1%

3%

Moose _________1%

1%

Oury ___________7%

1%

How many tires do you purchase a year?

Primary Drive ____5%

5%

Pro-Grip ________8%

5%

20+ ___________2%

2%

Regina _________3%

4%

ProTaper _______ 19% 21%

15-20 __________3%

2%

Renthal ________ 25% 19%

Renthal ________ 22% 24%

10-14 __________7%

6%

RK ____________8%

9%

Scott__________ 14%

6%

5-9 ___________ 17% 28%

Tsubaki_________2%

1%

Sunline _________2%

1%

Less than 5 _____ 71% 62%

Stock/OEM _____ 20%

9%

Smith __________0%

1%

Sunstar _________2%

2%

Tag ____________1%

1%

Other __________5%

5%

Torc1 __________1%

1%

Levers purchased?

Applied Racing ___1%

1%

CST____________1%

0%

6%

6%

D’COR __________3%

3%

Amsoil ________ 15%

Full Bore ________0%

Specialists _____2%

Attack __________8%

Other __________2%

Bridgestone ____ 14% 12% Dunlop ________ 59% 52%

Brake pads purchased?

What brand of numbers and/ or custom graphics have you purchased?

Stock/OEM _____ 41% 36%

What brand of oil do you use?

1%

Print Web

9%

De-Cal Works ___ 29% 21% Dirt Design ______0%

1%

Dirt Digits _______1%

2%

Factory Effex____ 14% 15%

Bel-Ray________ 17% 10%

Flu Designs ______2%

1%

Castrol _________5%

5%

FMF ___________3%

1%

Hondaline _______8%

4%

HBD ___________1%

1%

Kawasaki _______3%

2%

MotoPro Graphics _0%

1%

Klotz ___________3%

2%

N-Style _________8%

5%

Lucas __________7%

6%

One Industries____5%

1%

Maxima _______ 20% 16%

Powersports Grafx 0%

0%

Mobil 1 _________0%

3%

Primal __________0%

1%

Motorex _______ 15% 10%

Pro Circuit_______1%

1%

Motul __________2%

8%

Pro’s Choice _____1%

1%

Pennzoil ________0%

0%

Red Label _______1%

1%

PJI ____________0%

1%

Throttle Jockey ___7%

1%

Redline _________0%

1%

Stock/OEM ______8%

6%

Repsol _________0%

0%

Other _________ 22% 22%

Silkolene________1%

2%

None__________ 19% 13%

Spectro ________ 14%

2%

Suzuki CCI ______2%

1%

Reeds purchased?

Torco __________1%

1%

Boyesen _______ 35% 29%

Valvoline ________0%

2%

Moto Tassinari___ 20% 16%

Yamalube ______ 22% 13%

Stock/OEM _____ 35% 41%

Other __________3%

Other __________9% 14%

7%

What brand of chain lube do you use?

Piston purchased?

Cosworth _______0%

0%

Bel-Ray________ 31% 20%

CP ____________1%

1%

Hondaline _______3%

4%

JE _____________1%

2%

Maxima _______ 25% 29%

LAPC___________1%

1%

Moose _________0%

1%

Namura ________2%

1%

Motorex ________8%

7%

Pro-X __________9%

6%

Stock/OEM ______7% 11%

AP Racing _______1%

1%

Motul __________2%

7%

Vertex _________ 17% 11%

Other __________8%

Braking _________7%

7%

No-Toil _________0%

1%

Wiseco ________ 35% 25%

Brembo_________3%

6%

PJI ____________5%

8%

Wossner ________2%

4%

1%

2%

ARC __________ 10% 10%

Air filter purchased?

2%

Renthal _________2%

2%

Stock/OEM _____ 33% 45%

ASV ___________8% 13%

Acerbis _________1%

1%

EBC __________ 39% 30%

Repsol _________0%

0%

Other __________2%

Flanders ________0%

0%

DTI ____________2%

4%

Ferodo _________1%

1%

Silkolene________1%

3%

Magura _________2%

1%

FunnelWeb ______2%

1%

Galfer __________2%

4%

Spectro _________1%

2%

Moose _________8%

3%

K&N ___________3%

6%

Magnum ________1%

1%

Sunstar _________2%

1%

Motion Pro ______7%

3%

Maxima ________7%

3%

Moose _________2%

1%

Torco __________2%

1%

What type of handguards do you use?

MSR ___________5%

4%

No-Toil ________ 12%

9%

Moto-Master _____5%

1%

Yamalube _______3%

5%

Full-wrap enduro 54% 47%

Pro Circuit_______2%

1%

PC ____________1%

1%

MSR ___________0%

1%

Other _________ 24% 14%

MX Shields _____ 46% 53%

DP/Dunlop ______1%

7%

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Have you had your suspension modified in any way?

ARC ___________0%

1%

Strike __________0%

0%

Shift ___________7%

3%

Arnette _________0%

1%

Thor __________ 17%

6%

Strikt __________0%

1%

Blur ___________2%

1%

Troy Lee ________4%

7%

Shot Mx ________2%

1%

Yes ___________ 53% 65%

How much do you spend on riding gear and apparel during the year?

Dragon _________3%

2%

Other __________7%

7%

Thor __________ 19%

7%

No ___________ 47% 35%

$1500+_________0%

4%

EKS Brand ______4%

6%

Troy Lee ________7%

8%

$1000-$1499 ____2%

6%

Fox ____________7%

5%

5%

4%

Ican ___________2%

0%

What brand of boots do you own?

Other __________5%

$800-$999 ______6%

$600-$799 ______3% 10%

Liquid Image _____0%

0%

Acerbis _________0%

$400-$599 _____ 18% 17%

Moose _________1%

1%

Alpinestars _____ 36% 35%

$250-$399 _____ 16% 24%

Oakley ________ 27% 17%

Answer _________3%

1%

What brand of chest protector do you wear?

$100-$249 _____ 26% 23%

Pro Grip ________1%

1%

AXO ___________0%

2%

Acerbis _________0%

3%

Less than $100 __ 29% 12%

Scott__________ 37% 24%

Fly ____________1%

4%

Alpinestars ______5%

4%

Smith _________ 15%

3%

What brand of helmet do you own?

Forma __________0%

1%

Answer _________3%

2%

Spy ____________7%

6%

Fox ___________ 18% 14%

Thor ___________5%

2%

Atlas ___________2%

3%

Gaerne ________ 19% 17%

5%

0%

2%

6D ____________2%

Utopia __________0%

AXO ___________3%

1%

1%

EVS____________7%

6%

1%

Viral ___________1%

Hi-Point ________2%

AGV ___________0%

Fly ____________5%

3%

2%

2%

1%

Answer _________0%

Von Zipper ______0%

Moose _________2%

5%

3%

1%

Arai____________8%

Other __________8%

MSR ___________2%

Fox ___________ 20% 19%

O’Neal__________7%

6%

Airoh___________1%

4%

HRP ___________3%

Sidi ___________ 15%

8%

Leatt __________ 10% 12%

TCX____________1%

2%

MSR ___________3%

1%

Thor ___________4%

2%

Moose _________2%

1%

UFO ___________1%

1%

O’Neal__________0%

4%

Other __________3%

4%

Shift ___________3%

1%

Thor ___________7%

7%

What brand of riding apparel do you own?

Troy Lee ________4%

5%

UFO ___________0%

1%

Acerbis _________0%

1%

Other __________7%

7%

Alias ___________2%

2%

None__________ 24% 19%

Alpinestars ______2%

2%

Answer ________ 12%

4%

AXO ___________2%

2%

Do you wear a neck brace?

Azonic _________0%

0%

Yes ___________ 25% 37%

Fasthouse _______1%

1%

No ___________ 75% 63%

Have you modified your engine in any way?

Yes ___________ 40% 37% No ___________ 60% 63%

What off-road products have you purchased?

GPS ___________5%

6%

Spark arrestor___ 27% 26% Handguards ____ 41% 39% Frame protectors 29% 25% Auto clutch _____ 14% 12% Bigger tank ______5% 16%

Print Web

Print Web

1%

Print Web

3%

EVS____________3%

1%

What brand of gloves do you own?

Fly ___________ 25%

8%

100% __________7%

7%

Fox ___________ 15% 15%

Acerbis _________0%

1%

HJC __________ 10%

6%

Alias ___________0%

1%

Just 1 __________0%

1%

Alpinestars ______3%

2%

Kali ____________0%

1%

Answer ________ 10%

4%

Klim ___________0%

1%

AXO ___________1%

2%

Leatt ___________0%

1%

Azonic _________0%

0%

LS2 ____________0%

1%

Deft Family ______0%

2%

MSR ___________2%

2%

EVS____________0%

1%

Ocelot __________1%

1%

Fasthouse _______1%

1%

O’Neal__________5%

6%

Five ___________0%

0%

Scorpion ________2%

1%

Fly ___________ 17% 11%

Shoei _________ 12%

9%

Fox ___________ 36% 27%

Suomy _________3%

1%

FXR____________1%

1%

Thor ___________7%

3%

Husqvarna ______1%

1%

Troy Lee ________4%

8%

JT Racing _______5%

2%

FXR____________1%

1%

UFO ___________1%

1%

Leatt ___________2%

1%

Husqvarna ______2%

1%

If you answerer yes, what brand of neck brace do you wear?

MXA mail order __ 18% 10%

Vemar __________1%

1%

Mechanix Wear ___5%

1%

JT Racing ______ 12%

3%

Alpinestars ______7% 12%

Internet________ 59% 67%

ZIR ____________1%

1%

Moose _________3%

1%

Klim ___________1%

2%

Atlas __________ 15% 19%

Local dealer ____ 32% 21%

Zox ____________1%

1%

MSR __________ 10%

2%

Moose _________7%

3%

EVS___________ 20% 11%

Local store _____ 22%

Other _________ 12%

7%

No Fear_________2%

1%

MSR ___________8%

5%

Fly ____________0%

Ocelot __________0%

0%

Ocelot __________0%

0%

Leatt __________ 53% 53%

One Industries____2%

2%

One Industries____2%

2%

Other __________5%

O’Neal__________3%

9%

O’Neal_________ 12% 11%

Pro Grip ________0%

1%

Pro Grip ________0%

0%

Steering dampers 19% 13% Drink systems ___ 25% 21% Lighting systems__3%

7%

Pipe protectors __ 19% 13% Radiator hose kit _ 12% 17% Radiator guards _ 36% 28% Flywheels weights19% 17% Inflation products 10%

8%

Tool carriers/fanny pack 14% 18% ______Skid plate 46% 61% ________Wheels 17% 25%

RIDING GEAR Where do you purchase the majority of your riding gear?

9%

Bell ___________ 15% 15%

Fly ___________ 20% 13% Fox ___________ 31% 24%

1%

Have you ever purchased ruding gear from ads in mxa?

What brand of goggles do you own?

100% _________ 22% 26%

Risk ___________0%

1%

Risk ___________0%

0%

Do you wear knee braces?

Yes ___________ 52% 37%

509 ____________0%

1%

Scott___________0%

1%

Scott___________0%

1%

Yes ___________ 42% 47%

No ___________ 48% 63%

Answer _________0%

1%

Shift ___________2%

3%

Seven __________0%

1%

No ___________ 58% 53%

5%

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If you answered yes, what brand knee brace do you wear?

If you are over 18, what is your level of education?

Alpinestars ______0% Asterix ________ 21% Atlas ___________0% EVS___________ 42% Fly ____________0% Leatt ___________4% Mobius _________8% POD MX ________4% Troy Lee ________0% Other _________ 21%

High school grad _ 36% 31% Attending college _8% 7% Collage grad ____ 37% 36% Tech school_____ 12% 17% Other __________7% 9%

2 times/week ___ 18% 21%

Do you compete in sanctioned motorcycle races?

How much of the maintenance/ repairs/hop-ups on your motorcycle is done by you?

8% 14% 2% 21% 2% 7% 8% 13% 4% 21%

What brand of action camera do you own?

360 Fly _________0% 1% Drift ___________0% 0% Epic ___________2% 1% GoPro _________ 31% 46% JVC ____________0% 1% Replay _________0% 1% Sony ___________2% 1% Wasp __________0% 0% None__________ 44% 35% None but plan to _ 22% 16%

PROFILE Male __________ 99% 98% Female _________1% 2%

Age 7% 10% 14% 15% 31% 23%

Are you married?

Yes ___________ 58% 60% No ___________ 42% 40%

What is your total yearly household income? $150k+________ 10% $120k-$150k ___ 15% $90k-$120k ____ 15% $70k-$90k _____ 10% $50k-$70k _____ 20% $30k-$50k _____ 17% Under $30k _____ 13%

If yes, what class?

Mini ___________1% 85cc ___________6% 125cc __________9% 250cc _________ 20% 450cc __________7% 25+ ___________1% 30+ ___________7% 40+ ___________7% 50+ __________ 42% Pro ____________2%

2% 2% 3% 12% 11% 2% 8% 15% 43% 2%

What type of racing do you compete in?

Gender

12-17 _________ 13% 18-24 __________5% 25-34 __________7% 35-44 __________6% 45-54 _________ 21% 55+ __________ 48%

Yes ___________ 60% 60% No ___________ 40% 40%

20% 12% 15% 18% 10% 13% 12%

Arenacross ______4% Cross country ___ 15% Desert__________2% Enduro ________ 20% Motocross______ 63% Supercross ______2% Supermoto ______0% Trials __________0% Other __________8%

4% 18% 8% 20% 72% 4% 4% 3% 10%

How often do you compete per year?

50+ times _______0% 2% 40-50 times _____2% 1% 30-40 times _____5% 3% 20-30 times _____5% 9% 10-20 times ____ 25% 32% Less than 10 ____ 63% 53%

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How often do you ride?

What other vehicles do you own?

3 or more/week _ 25% 18%

SUV __________ 29% RV/Camper _____ 22% Motorcycle trailer ________ 42% Dual Sport______ 17% Snowmobile ____ 14% Personal watercraft ____ 10% Mountain bike ___ 63% Road bicycle ____ 27% Electric Bike _____0%

11-20 _________ 15% 22% 20+ __________ 11% 18% None___________5% 1%

Once a week ____ 17% 25% 2-3 times/month _ 27% 23% Once a month or less _______ 13% 13%

100% _________ 23% 43% 75-99% _______ 48% 32% 50-74% _______ 16% 15% 25-49% ________7%

6%

Less than 25% ___6%

4%

Do you own a UTV? Yes ___________ 20% 15% No ___________ 80% 85%

What brand of pickup do you own?

Chevrolet ______ 27% 23% Dodge _________ 22% 13% Ford __________ 25% 30% GMC __________ 10%

5%

Honda __________0%

1%

Nissan _________5%

5%

Ram ___________2%

2%

Toyota_________ 17% 12% Other __________4% 11%

Do you plan to buy a new truck in the next 18 months?

Yes ___________ 23% 19% No ___________ 77% 81%

Do you own a fullsize or cargo van? If yes, what brand?

Chevrolet _______1%

5%

Ford ___________2%

6%

Does anyone else in your household race?

Mercedes _______1%

2%

Ram ___________4%

1%

Yes ___________ 63% 55% No ___________ 37% 45%

Sprinter __________

1%

Nissan

None__________ 92% 86%

40% 20% 30% 8% 11% 4% 66% 13% 1%

Do you plan ro purchase any of the following?

ATV ___________ 12% 6% UTV____________2% 4% Mountain bike ____9% 15% Road bicycle _____4% 5% Electric Bike _____0% 2% None__________ 74% 69%

How do you transport your motorcycle?

Phone _________ 95% Tablet _________ 53% Laptop ________ 53% Desktop _______ 58% Other __________5%

97% 55% 74% 45% 4%

Which of these devices do you spend the majority online?

Phone _________ 43% Tablet _________ 16% Laptop ________ 20% Desktop _______ 21% Other __________1%

43% 12% 25% 19% 1%

Where do you get your race coverage?

Magazine ______ 61% 20% Internet________ 53% 58% TV ____________ 59% 35%

Pick up _______ 73% 55% Trailer _________ 53% 31% Van ____________3% 8% Hitch type _____ 14% 6%

What other sports/ activites do you participate in?

Hunting________ 32% Fishing ________ 46% Camping _______ 51% Boating ________ 22% Truck off roading _ 14% Mountain biking _ 44% Street Motorcycle riding ________ 34% Snowboarding ___8% Snow skiiing ____ 17% Running _______ 27% Road bicycle riding ________ 29% Weight lifting ___ 32%

Which of these devices do you own?

27% 38% 47% 23% 16% 49% 26% 14% 14% 24% 16% 31%

How many non-work hours do you spend on the internet per week?

1-5 ___________ 45% 29% 6-10 __________ 24% 31%

Do you subscribe to the electronic version of MXA? Yes ____________5% 13% No ___________ 86% 66% No but plan to ____9% 21%

Do you read digital magaziznes?

Yes ____________7% 39% No ___________ 85% 53% No, but plan to ___8% 7%

Which of MXA’s social media sites do you follow?

Facebook ______ 22% Instagram _______8% Twitter _________3% YouTube _______ 34% None__________ 49%

40% 25% 9% 25% 44%

Do you subscribe to MXA’s youtube channel?

Yes ___________ 22% 19% No ___________ 68% 60% No, but plan to __ 10% 21%

“BARKER’S PERFORMANCE HAS ENJOYED ADVERTISING IN DIRT WHEELS MAGAZINE FOR SEVERAL YEARS. CONSUMERS RECOGNIZE DIRT WHEELS AS A TRUSTED, NON-BIASED SOURCE FOR INFORMATION ON ALL THINGS OFFROAD, AND THOSE ARE THE PEOPLE WE WANT TO REACH. WHEN WE ADVERTISE A NEW EXHAUST SYSTEM IN DIRT WHEELS, IT’S NOT LONG BEFORE WE BEGIN TO HEAR FROM CUSTOMERS STATING THEY SAW OUR AD OR READ AN ARTICLE ABOUT OUR PRODUCT IN THE MAGAZINE. FURTHERMORE, WE HAVE SEEN AN INCREASE IN OUR WEBSITE TRAFFIC COMING FROM WHEELS’ WEBSITE. IT’S METRICS LIKE THIS THAT CONTINUE TO REAFFIRM THE VALUE OF OUR INVESTMENT IN ADVERTISING WITH DIRT WHEELS.” DAVE NUGENT, OWNER, BARKER’S PERFORMANCE 14

Simply put, DIRT WHEELS is the #1 ATV and UTV title in the world. Our audience includes ATV and UTV racers, recreational families, sand enthusiasts, sportsmen, ranchers, hunters, adventurers, explorers and home owners with numerous ATVs and UTVs in their garages. DIRT WHEELS has been reaching the hard-core rider/driver in the ATV/UTV field for nearly 40 years.

These four-wheel enthusiasts

trust DIRT WHEELS to give them access and information on the right products to buy, month in and out.

DIRT WHEELS is the largest and best-distributed ATV/UTV print magazine in the world.

It has a strong online website with daily content updates, a social-media-posting reach of over 20 million per year, digital magazines and apps, video production available to advertisers, and a large e-mail blast capability for

weekly advertiser support.

DIRT WHEELS has unlimited media-reach opportunities, and we can put together a comprehensive marketing plan for your company to get the most direct connection with the largest and most engaged off-road-enthusiast consumer base available anywhere. If your company is selling ATV/UTV parts, accessories or apparel, DIRT WHEELS is the strongestperforming title in the world.

WHO IS THE DIRT WHEELS READER? A COMMITTED OFF-ROAD RIDER/DRIVER WITH HIGH FAMILY PARTICIPATION:

89% 42%

OWN AN ATV, 68% HAVE TWO OR MORE ATVS OWN A UTV

HAVE TWO OR MORE OTHER FAMILY MEMBERS WHO RIDE WITH THEM

AN AFFLUENT & INFORMED BUYER:

$76,000

61% 75% 51%

61% 78% 68%

PLAN TO BUY A NEW ATV OR UTV THIS YEAR

INFLUENCE THEIR FRIENDS ON THEIR OFF-ROAD PURCHASES WILL BUY AT LEAST ONE FULL SET OF TIRES THIS YEAR

61%

HOUSEHOLD INCOME PER YEAR

A HIGH-END OFF-ROAD CONSUMER AND INFLUENCER:

COLLEGEEDUCATED

THE AVERAGE DIRT WHEELS READER WILL: SPEND OVER

$900

ON PARTS AND APPAREL THIS YEAR

HAVE BEEN READING DIRT WHEELS FOR OVER 3 YEARS SAY DIRT WHEELS IS THEIR MAIN SOURCE FOR THEIR OFF-ROAD PURCHASES

Karel Kramer, Editor: Karel Kramer has always been captivated by anything with wheels.

His fascination with ATVs started with three-wheelers, extended to quads and more recently embraced UTVs and the way they more easily include family and friends in the fun. He has been writing about and shooting OHVs for more than 35 years.

Joe Kosch, Editor: He’s been riding ATVs and motorcycles since he was 11 and driving UTVs since the Yamaha Rhino appeared in 2004. With over 30 years of experience in the industry, Joe’s background and knowledge in the offroad world is extensive.

Collin Duffy, Editor: Before entering the world of off-road media, Collin Duffy spent his recreation time trail riding dirt bikes and quads. He has a passion for anything with wheels and a motor that goes fast in the dirt. He started as a test rider, but advanced to a full-time staffer.

His passion for the four-wheel sport market has grown, and he takes pride in extensively testing machines and products.

How long have you been What type reading DIRT WHEELS? UTV will you buy?

Less than 1 yr _____ 5% 1-2 years ________ 8% 2-3 years ________ 9% 3-4 years _______ 11% 4+ years ________ 67%

10% 11% 6% 6% 67%

Off road fun _____ 92% 75% Racing _________ 11% 8%

Sport __________ 64% 73% Sand dunes______ 19% 9% Utility __________ 36% 27% Snow/ice _______ 30% 12%

Which of these factors influenced you most when you bought your ATV/UTV?

Swamp riding ____ 12% 6%

Have you ever purchased products Do you own an ATV? from ads in DIRT Yes ____________ 88% 90% DIRT WHEELS test _ 36% 58% WHEELS? No ____________ 12% 10% Dealer recommend 11% Factory contingency 2% Factory race team results Do you own a UTV? Yes ____________ 42% 41% 2% Friend's recommend No ____________ 58% 59% 18% ___ Dealer support 9% Parent's recommend 3% ______ Previous exp Do you plan to buy 60% ___________ Price an ATV in the next 12 22% __ Showroom avail months?

Yes ____________ 32% 38% 6% No ____________ 68% 62%

What type ATV will you buy?

5% 1% 2% 16% 13% 4% 51% 28% 7%

Yes ____________ 76% 63% No ____________ 24% 37%

How many sets of tires do you buy a year?

1______________ 53% 44% 2______________ 11% 15% 3_______________ 2% 3% 4_______________ 1% 1% 5+ _____________ 1% 4%

Do you influence your friends on what ATV/UTV What is your total yearly they should buy? household income?

Sport __________ 44% 57% Yes ____________ 75% 81% Under $30k ______ 10% 9% Utility __________ 56% 43% No ____________ 25% 19% $30k-$50k ______ 21% 17%

Do you plan to buy a UTV in the next 12 months?

How do you use your ATV or UTV?

$50k-$70k ______ 21% 17% $70k-$90k ______ 18% 17%

Adventure _______ 57% 35% $90k-$120k _____ 15% 21% Yes ____________ 31% 21% Farm___________ 17% 8% $120k-$150k ____ 11% 11% No ____________ 69% 79% Hunt/fish/camp ___ 35% 30% $150k+__________ 4% 8% 16

* Website results indicated in blue

MAIL-ORDER ADVERTISING RATES

GENERAL ADVERTISING RATES Black & White

1X

3X

6X

12X

Black & White

1X

3X

6X

12X

1 Page ............................. $5735.......... $5610 ............ $5360..........$5080 2/3 .................................... 4610............ 4475 .............. 4275............4065 1/2 ..................................... 3560............ 3475 .............. 3320............3130 1/3 ..................................... 2560............ 2485 .............. 2375............2250 1/4 ..................................... 1990............ 1960 .............. 1870............1775 1/6 ..................................... 1475............ 1395 .............. 1320............1250

1 Page ...................... $4270 ........ $4115...........$4010 .........$3825 2/3 .............................. 3395 .......... 3295.............3225 ...........3045 1/2 .............................. 2655 .......... 2560.............2485 ...........2365 1/3 .............................. 1780 .......... 1705.............1680 ...........1610 1/4 .............................. 1415 .......... 1395.............1355 ...........1295 1/6 .............................. 1050 .......... 1020...............995 .............940

1 Page ............................. $7295.......... $6975 ........... $6700..........$6325 2/3 ..................................... 6190............ 5915 .............. 5700............5370 1/2 ..................................... 4870............ 4660 .............. 4485............4215 1/3 ..................................... 3915............ 3660 .............. 3540............3325

1 Page ...................... $5870 ........ $5645.......... $5440 .........$5170 2/3 .............................. 4985 .......... 4790.............4625 ...........4405 1/2 .............................. 4030 .......... 3895.............3760 ...........3565 1/3 .............................. 3360 .......... 3190.............3115 ...........2965

1 Page ........................... $10120......... $9615 ............ $9105..........$8550 2/3 .................................... 8605............ 8175 .............. 7730............7305 1/2 ..................................... 7675............ 7295 .............. 6900............6525 1/3 ..................................... 6670............ 6340 .............. 5975............5685

1 Page ...................... $8175 ....... $7840...........$7580 .........$7055 2/3 .............................. 7350 .......... 7085.............6830 ...........6460 1/2 .............................. 6525 .......... 6270.............6070 ...........5700 1/3 .............................. 5615 .......... 5415.............5235 ...........5130

Black & One Color

Four-Color

SHOWCASE RATES

All Showcase rates are net. Payment must accompany copy for new advertisers. Ads may be submitted camera-ready or be prepared by Hi-Torque. When they are prepared by Hi-Torque, material must be received three (3) days before the material deadline.

To reserve space, send copy and remittance to: SHOWCASE ADVERTISING, Dirt Wheels, Hi-Torque Publications Inc., 25233 Anza Dr. Valencia, CA 91355 1X 3X 6X 12X 1/6 page 3-inch 2-inch 1-inch

B&W Color

B&W

Color

B&W

Color

B&W

Color

$860 $800 $595 $390

$805 $740 $550 $360

955 865 650 460

$735 $675 $505 $335

835 795 605 435

$640 $590 $440 $290

790 715 540 390

995 925 696 490

Word ads: $2.00 per word, with $54.00 minimum

COVERS & POSITIONS

CV2 - Add 10% to General 1 Page Four-Color rate CV3 - Add 5% to General 1 Page Four-Color rate CV4 - Add 15% to General 1 Page Four-Color rate.

ISSUANCE & CLOSING DATES

COVER SPACE MATERIAL ON-SALE DATE DEADLINE* DEADLINE** DATE January 2018 .................... 10/12/17 ................10/19/17 ............... 12/7/17 February 2018 .................... 11/8/17 ................11/15/17 ............... 1/11/18 March 2018 ...................... 12/13/17 ................12/20/17 ................. 2/8/18 April 2018 ........................... 1/16/18 ..................1/23/18 ................. 3/8/18 May 2018 ............................ 2/14/18 ..................2/22/18 ............... 4/12/18 June 2018 ........................... 3/16/18 ..................3/23/18 ............... 5/10/18 July 2018 ............................ 4/13/18 ..................4/20/18 ................. 6/7/18 August 2018 ....................... 5/11/18 ..................5/18/18 ................. 7/5/18 September 2018 ................. 6/12/18 ..................6/19/18 ................. 8/9/18 October 2018 ..................... 7/11/18 ..................7/18/18 ................. 9/6/18 November 2018 .................... 8/8/18 ..................8/15/18 ............... 10/4/18 December 2018 .................. 9/14/18 ..................9/21/18 ............... 11/8/18 January 2019 .................... 10/11/18 ................10/18/18 ............... 12/6/18 February 2019 .................... 11/7/18 ................11/14/18 ............... 1/10/19 March 2019 ...................... 12/12/18 ................12/19/18 ................. 2/7/19 *Above dates are subject to change

Hi-Torque ad material deadlines are for press-ready digital files only. While every attempt is made by the Publisher to keep the on-sale dates as published, circumstances beyond our control may occur and publications may be received earlier or later than our published on-sale dates. Subscriptions are usually mailed by the printer two or three weeks prior to on-sale dates.

Black & One Color

Four-Color

MAIL-ORDER ADVERTISING Any advertiser doing in excess of 50% of his total business by the sale of merchandise through the mail, making a direct offer to the consumer of merchandise and/or a mail-order catalog, and who states the exact price of the merchandise and postage instructions, may qualify for mail-order rates. Mail-order ads must contain information for ordering directly from the advertiser.

DISCOUNTS FREQUENCY DISCOUNT: Rates are determined by number of issues contracted for and used within a 12-month period. * MULTIPLE INSERTION DISCOUNT: Based on total page commitment for one year in all Hi-Torque titles.

14 pages - 2% 18 pages - 4% 24 pages - 6% 36 pages - 8% 48 pages - 10% MULTIPLE MAGAZINE DISCOUNT: 2 Magazine Buy: 5% 3 Magazine Buy: 10% 4 or more Magazine Buy: 15% AGENCY DISCOUNT: 15% **Prepay Discount: 15% * Advertisers scheduling space one-third page or larger in two or more Hi-Torque magazines may qualify for a multiple discount.

This discount is applied to the total cost of each insertion. All ads must run same size and color in same cover date month.

Copy may vary on each ad. Hi-Torque titles eligible for multiple magazine buys are Dirt Bike, Motocross Action, Dirt Wheels, UTV Action, Mountain Bike Action, Road Bike Action and Electric Bike Action. ** A 15% discount is available to all advertisers who pay for their ads in advance. Payment is due by the material deadline date of the issue in which space is reserved. Advertisers are responsible for getting their payment in, on or before that date. Advertising that has not been pre-paid by this date will be billed at the contracted rate, and the pre-payment discount will be forfeited.

NEW ADVERTISERS ARE REQUIRED TO PAY THE FIRST THREE MONTHS IN ADVANCE TO ESTABLISH CREDIT.

THE #1

Print Web

Print Web

VEHICLE OWNERSHIP

What brand is your newest ATV?

How often do you buy dirt wheels magazine?

Apex ___________0% Arctic Cat _______4% Can-Am/ Bombardier ___ 12% CF Moto ________0% E-Ton __________0% Hisun __________1% Honda _________ 19% Kawasaki _______7% KTM ___________1% Kymco _________1% ODES __________0% Other __________0% Polaris ________ 27% SSR ___________0% Suzuki _________7% Yamaha _______ 22%

I-4 issues a year __8% 34% 5-8- issues a year _2% 14% 9-12 issues a year 90% 52%

How long have you been reading dirt wheels?

Less than 1 yr ____5% 10% 1-2 years _______8% 11% 2-3 years _______9%

6%

3-4 years ______ 11%

6%

4+ years _______ 67% 67%

How many people besides yourself look through your copy of dirt wheels?

None__________ 15% 22% 1_____________ 28% 23% 2_____________ 14% 23% 3_____________ 18% 15% 4_____________ 13%

7%

5______________3%

2%

6+ ____________9%

8%

Do you own an ATV? Yes ___________ 88% 90% No ___________ 12% 10%

How many ATV’s do you own?

1_____________ 30% 34% 2_____________ 22% 33% 3_____________ 24% 16% 4+ ___________ 24% 17%

11% 0% 1% 1% 25% 7% 1% 1% 0% 1% 17% 1% 8% 24%

What type is your newest ATV? Sport _________ 46% 55% Utility _________ 55% 45%

What engine type is your newest ATV? 2-stroke ________6% 7% 4-stroke _______ 94% 94%

What size is your newest ATV? 0-90cc _________1% 4% 100-250cc ______9% 8% 251-450cc _____ 26% 31% 451-699cc _____ 26% 26% 700+cc ________ 38% 31%

Do you plan to buy an ATV in the next 12 months?

Yes ___________ 32% 38% No ___________ 68% 62%

Which brand do you plan to buy?

What year is your newest ATV? 2017 ___________4%

0% 5%

8%

2016 __________ 13% 12% 2015 ___________9%

6%

2014 ___________8%

8%

2013 ___________5%

6%

2012 __________ 10%

5%

2011 or earlier __ 51% 55%

Apex ___________0% 0% Arctic Cat _______3% 2% Can-Am/ Bombardier ____8% 10% CFMoto _________0% 1% E-Ton __________0% 0% Hisun __________0% 0% Honda _________ 15% 22%

UTV / ATV MAGAZINE

Print Web Kawasaki _______3% 5% KTM ___________0% 1% Kymco _________0% 0% ODES __________0% 1% Other __________1% 2% Polaris ________ 24% 14% SSR ___________0% 0% Suzuki _________3% 2% Undecided _____ 24% 16% Yamaha _______ 20% 26%

What type will you buy?

Sport _________ 44% 57% Utility _________ 56% 43%

What size will you buy?

0-90cc _________2% 2% 100-250cc ______4% 5% 251-450cc _____ 21% 26% 451-699cc _____ 22% 24% 700+cc ________ 51% 42%

Do you own a UTV? Yes ___________ 42% 41% No ___________ 58% 59%

How many UTV’s do you own?

1_____________ 85% 82% 2_____________ 12% 13% 3______________3% 3% 4+ ____________0% 2%

What year is your newest UTV? 2017 __________ 10% 2016 __________ 24% 2015 __________ 13% 2014 __________ 15% 2013 __________ 10% 2012 ___________5% 2011 or earlier __ 23%

20% 25% 14% 13% 4% 7% 17%

What brand is your newest UTV? Artic Cat ________5% 13% Bad Boy ________2% 2% Big Dog_________0% 0% Can-Am/ Bombardier ___ 10% 16% CFMoto _________3% 0%

Print Web Cub Cadet _______0% 0% E-Ton __________0% 0% Hisun __________1% 1% Honda __________7% 4% John Deere ______2% 0% Joyner _________0% 0% Kasea __________0% 0% Kawasaki _______8% 7% Kudoba _________0% 0% Kymco _________2% 1% Massimo________0% 0% ODES __________0% 0% Other __________5% 3% Polaris ________ 38% 48% SSR ___________0% 0% Yamaha _______ 21% 8%

Do you plan to buy a UTV in the next 12 months?

Yes ___________ 31% 21% No ___________ 69% 79%

Which brand do you plan to buy?

Apex ___________0% Arctic Cat _______3% Bad Boy/Textron __2% Big Dog_________0% Can-Am/ Bombardier ___ 15% CFMoto _________2% Cub Cadet _______1% E-Ton __________0% Hisun __________1% Honda __________2% John Deere ______2% Joyner _________0% Kasea __________0% Kawasaki _______5% Kudoba _________0% Kymco _________0% ODES __________0% Other __________2% Polaris ________ 40% SSR ___________0% Undecided _____ 15% Yamaha _______ 14%

0% 6% 2% 0% 14% 2% 1% 0% 1% 11% 0% 0% 0% 1% 0% 0% 1% 2% 25% 0% 20% 18%

Print Web

Which of these factors influenced you most when you bought your ATV/ UTV? Dealer recommend ___ 11%

5%

DW test________ 36% 58% Factory contingency ____2%

1%

Factory race team results____2%

2%

Friend’s recommend ___ 16% 18% Dealer support __ 13%

9%

Parent’s recommend ____4%

3%

Previous exp ____ 51% 60% Price __________ 28% 22% Showroom avail __7%

6%

Do you influence your friends on what ATV/UTV they should buy?

Yes ___________ 75% 81% No ___________ 25% 19%

How do you use your ATV or UTV? Adventure ______ 57% 35% Farm__________ 17%

8%

Hunt/fish/camp __ 35% 30% Off road fun ____ 92% 75% Racing ________ 11%

8%

Sand dunes_____ 19%

9%

Snow/ice ______ 30% 12% Swamp riding ___ 12%

6%

How many of your family members also ride?

None__________ 13%

8%

1_____________ 23% 24% 2_____________ 19% 22% 3______________9% 16% 4+ ___________ 36% 30%

What type will you buy?

Do you compete in organized races?

Sport _________ 64% 73% Utility _________ 36% 27%

Yes ___________ 10% 11% No ___________ 90% 89%

THE #1

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PARTS & ACCESSORIES

If yes, what type of racing do you compete in?

ATV pulls________7%

3%

Cross country/ hare scramble __ 43% 31% Desert_________ 13%

5%

Flat track _______3% 11% Ice racing _______0%

3%

Motocross______ 20% 29% Mud bogs ______ 10%

8%

Rocks __________1%

3%

Sand drags ______3% 13%

Do you own a pickup truck?

Yes ___________ 88% 84% No ___________ 12% 16%

What brand of pickup do you own?

Chevrolet ______ 28% 28% Dodge _________ 18% 14% Ford __________ 27% 31% GMC __________ 12% 10% Honda __________0%

1%

Nissan _________4%

1%

Other __________1%

1%

RAM ___________3%

4%

Toyota__________9% 11%

What other vehicles do you own?

Car ___________ 46% 58% E-bike __________1%

Print Web

1%

Motorcycle trailer 31% 25%

What is your main source of information for purchasing parts and accessories?

Ads in DW ______ 59% At competitions___1% ATV dealer _____ 18% Catalogs _______ 23% Editorial in DW __ 26% Friends ________ 11% Internet________ 49% Other __________6% Other magazines__7%

38% 2% 11% 10% 19% 8% 65% 6% 1%

Where do you purchase the majority of your parts and accessories?

ATV shop_______ 28% Ads in DW ______ 12% Internet________ 59% ATV dealer _____ 21% Mail order catalog 17%

24% 12% 72% 18% 9%

On an average, how much do you spend on parts and accessories for your ATV or UTV each month? $400+ _________4% 8% $300-$399 ______6% 4% $200-$299 ______8% 7% $100-$199 _____ 21% 30% Less than $100 __ 61% 51%

Mountain bike ___ 32% 33% Off road motorcycle ____ 14% 22% Personal watercraft _____6% 10% Road Bike ______ 13% 10% RV/camper _____ 22% 25% Snowmobile ____ 11% 13% Street Motorcycle ____ 21% 15% SUV __________ 39% 39% Travel trailer ____ 21% 19%

Have you ever purchased products from ads in dirt wheels?

Yes ___________ 76% 63% No ___________ 24% 37%

What brand of exhaust have you purchased?

Aaen ___________1% Akrapovic _______1%

2% 3%

UTV / ATV MAGAZINE

Print Web Barkers_________3% Big Gun_________8% CT_____________2% Curtis Sparks ____2% Dasa ___________2% DG ____________8% DMC ___________3% Dubach _________2% Duncan Racing ___1% Eddie Sanders____2% FMF __________ 19% Gibson _________1% GYTR __________3% HMF __________ 14% Lexx ___________1% Looney Tuned ____1% Muzzys _________1% Other __________9% Pro Circuit_______3% Rocket _________0% Slip-on _________3% Stock _________ 14% SuperTrapp ______6% Toomey _________1% Trinity __________1% Two Brothers ____5% Yoshimura_______8%

3% 7% 2% 3% 4% 12% 5% 1% 3% 2% 34% 2% 3% 23% 3% 2% 3% 11% 9% 1% 3% 2% 17% 8% 2% 6% 16%

What brand of handlebars have your purchased?

DG ____________2% Fasst __________7% Fly ____________7% Moose _________6% O’Neal__________2% ODI ____________0% Other __________6% Pro Taper ______ 19% Renthal ________ 23% Stock _________ 21% Tag ____________4% Tusk ___________4% Vortex __________0%

4% 7% 11% 9% 2% 2% 10% 46% 34% 19% 9% 11% 2%

What brand of sprockets have you purchased?

JT _____________4% 11% Magnum ________0% 1% Moose _________7% 13% Other __________9% 11% PMP ___________0% 1%

Print Web Primary Drive ___ 11% Pro Taper _______4% Race Driven _____1% Renthal ________ 18% Stock _________ 22% Sunstar ________ 19% Supersprox ______1% Tag ____________2% Vortex __________2%

19% 13% 6% 31% 26% 23% 4% 2% 4%

What brand of chain have you purchased?

D.I.D __________ 27% EK_____________5% KMC ___________2% Moose _________5% Other _________ 10% Primary Drive ___ 10% Race Driven _____1% Regina _________3% Renthal ________ 12% RK ___________ 11% Stock _________ 13% Sunstar _________2%

53% 8% 4% 4% 9% 16% 3% 4% 22% 20% 20% 8%

What brand of grips have you purchased?

A’ME ___________1% EKS ___________1% Next ___________1% O’Neal__________8% ODI ____________7% Other _________ 14% Oury ___________8% Pro Taper ______ 11% Pro Grip ________9% Renthal ________ 16% Scott__________ 19% Stock _________ 14% Torc 1 __________1%

2% 2% 1% 14% 25% 11% 9% 14% 12% 23% 31% 17% 2%

What brand of air filter have your purchased?

DT-1 ___________0% 1% K&N __________ 59% 68% MSR ___________0% 2% No Toil _________6% 7% Other __________2% 5% PC Racing ______1% 1% Pro Filter ________1% 4%

Print Web R2C ___________1% 3% S&B ___________1% 1% Stock _________ 12% 20% Twin Air _______ 16% 18% Uni-Filter/ Maxima ______ 30% 32%

What brand of tires have you purchased?

AMS ___________2% Arisun __________0% BF Goodrich _____8% BKT ___________1% Carlisle ________ 13% CST____________3% Duro ___________7% DWT/Douglas ____6% EFX ____________0% GMZ ___________1% Goldspeed_______2% Gorilla __________2% Greenball _______7% High Lifter _______2% ITP ___________ 44% Kenda _________ 17% Maxxis ________ 42% Moto Race ______1% Ohtsu __________1% Other __________8% Pit Bull _________2% Pro Armor _______1% Rage ___________0% RP Advanced_____1% Sand Tires Unltd. __4% Sedona _________3% SkatTrak ________6% STI ____________7% Stock _________ 10% Super TV ________1% Super Grip ______0% Vee Rubber ______1%

6% 1% 8% 1% 18% 4% 5% 5% 2% 1% 2% 2% 12% 2% 45% 24% 46% 1% 0% 1% 2% 2% 1% 1% 3% 6% 8% 10% 11% 1% 1% 2%

How many sets of tires do you buy a year?

1_____________ 53% 44% 2_____________ 11% 15% 3______________2% 3% 4______________1% 1% 5+ ____________1% 4% None__________ 32% 33%

THE #1

Print Web

What brand of wheels have your purchased?

Allied/Raceline ___1% AMS ___________2% BKT ___________0% DWT/Douglas ___ 18% Fuel ___________0% GMZ ___________0% Goldspeed_______1% High Lifter _______1% Hiper __________4% ITP ___________ 31% KMC ___________0% Method _________2% Moto Metal ______0% Motosport Alloy ___1% No Limit ________2% OMF ___________3% Other __________7% Rage ___________0% STI ____________9% Stock _________ 28% Super Grip ______0% Vision Wheel _____1%

1% 5% 1% 27% 2% 1% 1% 2% 8% 40% 1% 2% 1% 3% 1% 4% 13% 1% 14% 26% 1% 3%

What brand of brake pads have your purchased?

Braking _________1% DP ____________2% EBC __________ 41% EPI ____________3% Galfer __________2% Magnum ________1% Moose _________7% Moto-Master _____1% Other __________2% Race-Driven _____1% SBS ___________1% Stock _________ 28% Streamline ______3% Tusk ___________8% Vesrah _________2%

3% 6% 51% 7% 4% 2% 10% 1% 7% 6% 3% 35% 2% 12% 3%

Print Web Other __________5% Pro Aluminum ____3% Pro Armor ______ 17% Stock _________ 12% Tusk __________ 10% UM Performance __1%

15% 3% 22% 10% 16% 1%

What brand of oil do you use?

AMSOIL________ 23% Bel-Ray_________7% Castrol ________ 13% Hondaline ______ 19% Kawasaki _______6% Lucas __________6% Maxima ________8% Mobil 1 _________7% Motorex ________1% Motul __________3% Mystik _________1% Other _________ 13% Pennzoil ________8% PJ1 ____________1% Quaker State _____3% Repsol _________1% Rock Oil ________0% Silkolene________2% Spectro _________2% Torco __________1% Valvoline ________9% Yamalube ______ 24%

20% 13% 12% 17% 5% 9% 16% 18% 3% 5% 2% 15% 7% 1% 3% 1% 1% 2% 2% 1% 16% 26%

Have you had your suspension modified in any way?

Yes ___________ 31% 33% No ___________ 69% 67%

Have you modified your engine in any way?

Yes ___________ 37% 40% No ___________ 63% 60%

What brand of nerf bars have you purchased?

What aftermarket products have you purchased for your ATV/UTV?

AC ____________7% 11% DG ___________ 10% 12% HMF ___________1% 2% Houser _________2% 6% IMS/Roll Design __4% 3% None__________ 29% 32%

Action camera___ 26% Auto clutch ______3% Brush guard ____ 31% Bumper _______ 44% Cleaning product_ 34% Drink system ____5%

29% 3% 23% 47% 32% 6%

UTV / ATV MAGAZINE

Print Web Fuel injection module ______ 12% GPS __________ 12% Hand-/ roost guard ___ 21% Handlebar ______ 24% Kill switch _____ 11% Levers ________ 13% Lift Kit __________7% Lighting _______ 31% Rear axle ______ 17% Roll cage _______2% Seat __________ 11% Seat cover _____ 17% Shock/ suspension ___ 22% Skid plate ______ 33% Steering damper __8% Steering wheel ___4% Tire repair/ inflation product 53% Winch _________ 47%

8% 20% 26% 31% 15% 22% 10% 34% 14% 5% 12% 21% 25% 44% 12% 3% 45% 47%

5% 5% 1% 21% 21% 2% 5% 5% 38% 2% 2% 1% 7% 10% 14%

What after market harnesses have you purchased for your ATV/UTV? Assault _________5% 5% Beard __________7% 5% Crow___________0% 7% DragonFire _____ 16% 19% G-Force ________5% 11% Mastercraft ______0% 2% Pro Armor ______ 32% 32%

Print Web

Polaris ________ 14% 16% PRP ___________9% 11% Slasher _________2% 2% Simpson ________7% 9% SoCal __________0% 2% Sparco _________2% 2% Speed Ind _______0% 2% SxS Ind _________0% 4% UTV Inc _________2% 5%

Just-1 __________1%

1%

Klim ___________1%

2%

Leatt ___________1%

1%

LS2 ____________1%

2%

Moose _________1%

1%

MSR ___________7%

6%

What aftermarket seats have you puprchased for your ATV/UTV?

Other _________ 18% 17%

Beard __________4% 10% Mastercraft _____ 13%

7%

Moose ________ 30% 39% PRP __________ 13% 29% Sparco ________ 22%

What aftermarket doors have you purchased for your ATV/UTV? Assault _________4% Axiom __________2% Beard __________2% DragonFire ______9% Factory UTV ____ 24% IMG____________1% Kimpex _________2% Moose _________4% Pro Armor ______ 20% PRP ___________6% QuadBoss _______2% SDR ___________2% Seizmik ________1% Side by Side ____ 17% Tusk ___________7%

Print Web

3%

SxS Ind ________ 17% 23%

RIDING GEAR How much do you spend on riding gear and apparel during the year? $1500+_________1%

2%

$1200-$1499 ____1%

1%

$1000-$1199 ____2%

2%

$800-$999 ______1%

1%

$600-$799 ______3%

2%

$400-$599 ______7%

7%

O’Neal_________ 11% 10% Ocelot __________1%

1%

One Industries____3%

4%

Scorpion ________2%

3%

Shoei __________6%

7%

SixSixOne _______2%

1%

Suomy _________0%

2%

Thor ___________8%

8%

TLD____________0%

1%

Vemar __________1%

1%

ZIR ____________2%

1%

ZOX____________1%

4%

What brand of goggles have you purchased?

100% _________ 12% 13% 509 ____________2%

4%

Answer _________9%

6%

Arnette _________0%

1%

Blur ___________2%

1%

Dragon _________4%

6%

EKS Brand ______3%

3%

Fly ___________ 13% 17% Fox ___________ 19% 26% None___________8%

6%

$250-$399 _____ 11% 19%

Oakley ________ 26% 31%

$249 or less ____ 74% 66%

Other __________6%

9%

Pro Grip ________2%

3%

What brand of helmet have you purchased?

Scott__________ 49% 44% Spy ___________ 10% 12% Thor __________ 12% 10%

6D ____________1%

1%

AGV ___________1%

4%

Von Zipper ______1%

1%

Answer _________6%

7%

Arai____________7%

4%

What brand of gloves have you purchased?

ARC ___________2%

1%

100% __________3%

5%

Bell ___________ 26% 29%

212 ____________0%

1%

EVS____________1%

5%

Acerbis _________1%

2%

Fly ___________ 15% 20%

Alias ___________0%

1%

Fox ___________ 21% 24%

Alpinestars ______4%

8%

HJC __________ 28% 28%

Answer ________ 13% 15%

Airoh_____________

THE #1

Print Web ARC ___________2%

1%

AXO ___________2%

6%

Bilt ____________1%

4%

EVS____________1%

1%

Fasthouse _______1%

1%

Fly ___________ 15% 12% Fox ___________ 35% 28% FXR____________2%

1%

JT Racing _______4%

2%

Klim ___________4%

3%

Leatt ___________0%

1%

Mechanix Wear __ 16% 19% Moose ________ 11%

7%

MSR ___________7%

9%

O’Neal_________ 13% 13% Ocelot __________3%

1%

One Industries____3%

6%

ONYX __________0%

1%

Other _________ 14% 17% Pro Grip ________2%

1%

Risk Racing______1%

1%

Seven __________0%

1%

Shift ___________6% 10% Shot ___________1%

1%

SixSixOne _______1%

1%

Thor __________ 17% 18% TLD____________1%

3%

What brand of boots have you purchased?

Alpinestars _____ 17% 27% Answer _________5%

5%

ARC ___________2%

2%

AXO ___________4%

6%

Fly ___________ 11% 11% Forma __________1%

1%

Fox ___________ 17% 25% Gaerne _________3%

3%

Leatt ___________0%

1%

Moose _________4%

4%

MSR ___________4%

3%

O’Neal__________9% 14% Ocelot __________3%

2%

Other _________ 18% 29% Sidi ____________1%

4%

SixSixOne _______0%

0%

TCX____________1%

1%

Thor ___________9% 14%

Print Web

UTV / ATV MAGAZINE

Print Web

Print Web

What brand of riding gear have you purchased?

Have you purchased other protective items?

$90k-$120k ____ 15% 21% $120k-$150k ___ 11% 11% $150k+_________4% 8%

Acerbis _________2% Alias ___________0% Alpinestars ______3% Answer ________ 11% ARC ___________1% AXO ___________3% Bilt ____________2% Fasthouse _______1% Fly ___________ 16% Fox ___________ 26% FXR____________1% JT Racing _______3% Klim ___________2% Moose _________9% MSR ___________6% None__________ 10% O’Neal_________ 11% Ocelot __________3% One Industries____3% Other _________ 11% Pro Grip ________1% Risk Racing______0% Seven __________0% Shift ___________7% Shot ___________0% Thor __________ 19% TLD____________1%

Ankle brace _____9% Elbow guard ____ 22% Knee brace _____ 40% Neck brace _____ 16% Wrist brace _____ 13%

If you are over 18, what is you level of education?

2% 3% 6% 16% 2% 6% 2% 1% 30% 43% 3% 2% 3% 7% 10% 12% 11% 0% 6% 12% 1% 1% 0% 10% 1% 19% 3%

What brand of chest protector have you purchased?

Acerbis _________4% Alpinestars ______2% Answer _________3% Atlas ___________2% AXO ___________3% EVS____________3% Fly ____________8% Fox ___________ 23% HRP ___________0% Leatt ___________1% Moose _________5% MSR ___________3% None__________ 22% O’Neal__________5% Ocelot __________0% Other __________5% SixSixOne _______2% Thor __________ 12% TLD____________1%

3% 4% 3% 0% 4% 4% 8% 25% 3% 4% 2% 1% 34% 7% 0% 12% 2% 10% 3%

7% 31% 41% 41% 14%

What brand of action camera do you own?

360 ____________3% 1% Fly ____________1% 0% Drift ___________0% 1% Epic ___________0% 1% GoPro _________ 44% 49% ISAW___________0% 1% JVC ____________1% 1% None__________ 30% 32% None but plan to purchaseone _ 17% 13% Replay ________ 2% 0% Sony __________ 1% 2%

PROFILE What is your gender?

Male __________ 98% 97% Female _________2% 3%

High sch grad ___ 47% Some college ___ 23% Attending college _2% College grad ____ 17% Post grad degree _3% Other __________8%

26% 27% 3% 29% 6% 10%

Under 16________4% 16-20 __________3% 21-24 __________1% 25-29 __________3% 30-39 _________ 14% 40-49 _________ 15% 50-59 _________ 33% 60+ __________ 27%

2% 5% 2% 7% 24% 30% 18% 12%

Are you married?

Yes ___________ 63% 64% No ___________ 37% 36%

What is your total yearly household income?

Under $30k _____ 10% 9% $30k-$50k _____ 21% 17% $50k-$70k _____ 21% 17% $70k-$90k _____ 18% 17%

If yes, what type do you own?

Android based___ 33% 31% iPad __________ 37% 48% Kindle _________ 17% 10% Nook___________2%

1%

Other __________6%

4%

Windows based __5%

6%

If no, do you plan on purchasing a tablet/ E-reader?

Yes ___________ 20% 15%

What other sports/ activities do you participate in?

Boating ________ 25% Camping _______ 62% Fishing ________ 59% Hunting________ 41% Mountain biking _ 24% Off-road moto riding ________ 26% Personal watercraft _____7% Road cycling _____3% Running ________4% Skiing/ snowboarding __9%

36% 71% 61% 49% 26% 34%

No ___________ 80% 85%

Do you read magazines on your mobile device/ tablet?

Yes ___________ 14% 42% No ___________ 86% 58%

12% 9% 11%

Do you read dirt wheels on your mobile device/ tablet?

16%

No ___________ 84% 61%

Truck off road ___ 28% 32%

How old are you?

Print Web

Do you own a smartphone?

Yes ___________ 66% 93% No ___________ 34% 7%

If yes, what type do you own?

Android ________ 49% 58% iPhone ________ 43% 41% Other __________8% 1% If no, do you plan on purchasing a smartphone?

Yes ___________ 59% 32% No ___________ 41% 68%

Yes __________ 16% 39%

Do you visit dirtwheelsmag. com for info about products for your ATV/UTV? Yes ___________ 47% 75% No ___________ 53% 25%

Do you use social media sites? If yes, which sites do you use?

Facebook ______ 37% 82% Google+ _______ 32% 26% Linkedin ________3% 14% Pinterest ________8% 14% Reddit __________1%

7%

Do you own a tablet/ E-reader device?

StumbleUpon ______

2%

Yes ___________ 29% 65% No ___________ 71% 35%

Yahoo Answers ___6%

Twitter _________4% 10% 4%

You Tube _______ 41% 66%

WHO IS THE UTV ACTION READER? A COMMITTED OFF-ROAD RIDER/DRIVER WITH HIGH FAMILY PARTICIPATION:

69%

OWN A UTV, 16% OWN MORE THAN ONE UTV

76%

OWN AN ATV

64%

HAVE TWO OR MORE OTHER FAMILY MEMBERS WHO RIDE WITH THEM

AN AFFLUENT & INFORMED BUYER: HOUSEHOLD INCOME PER YEAR

$90,000

61% 55% 55%

A HIGH-END OFF-ROAD CONSUMER AND INFLUENCER:

51% 82% 63%

PLAN TO BUY A NEW UTV OR ATV THIS YEAR

INFLUENCE THEIR FRIENDS ON THEIR OFF-ROAD PURCHASES

WILL BUY AT LEAST ONE FULL SET OF TIRES THIS YEAR

THE AVERAGE UTV ACTION READER WILL: SPEND OVER

$1,000

ON PARTS AND APPAREL THIS YEAR

COLLEGEEDUCATED HAVE BEEN READING UTV ACTION FOR OVER 2 YEARS SAY UTV ACTION IS THEIR MAIN SOURCE FOR THEIR OFF-ROAD PURCHASES

The largest AND fastestgrowing all-UTV publication in the world, UTV ACTION is the ONLY 100% UTV-centric enthusiast read that is available on every platform and medium. Always ahead 18

of the curve, we deliver a readership that is anxiously awaiting new UTV releases, performance upgrades, product reviews, and how-to installs and builds. And no matter how UTV enthusiasts

want to get their information, UTV ACTION has them covered.

It’s the only worldwidedistributed print UTV title available on the newsstand, plus with a growing website and social media following,

dedicated video production, a digital magazine and app available on all platforms, and a large e-mail blast reach, it has become the #1 go-to source for a large core audience of UTV enthusiasts.

“YEAR AFTER YEAR DIRT WHEELS AND UTV ACTION HAVE BEEN A STAPLE IN MY ANNUAL MARKETING EFFORTS! IT’S SIMPLE— THEIR STAFF CONSISTS OF THE BEST IN THE BUSINESS OF UTVS AND ATVS. THEY HAVE CURRENT KNOWLEDGE, KNOW WHERE IT’S BEEN AND ITS FUTURE DIRECTION!” MATT CLAYTON WESTERN REGIONAL VICE PRESIDENT, HISUN MOTORS CORP.

Tim Tolleson, Editor: Tim “Lumpy” Tolleson has been an OHV enthusiast for 52 years, since he learned to ride on a Honda CL90. He has state and regional motocross championships on two wheels and has been riding and racing ATVs since 1985, getting third overall and first amateur on a Banshee at the 1986 Barstow-to-Vegas Desert Classic. Now, he loves to drive UTVs and go UTV camping with friends across the Southwest.

Joe Kosch, Editor: He’s been riding ATVs and motorcycles since he was 11 and driving UTVs since the Yamaha Rhino appeared in 2004. With over 30 years of experience in the industry, Joe’s background and knowledge in the off-road world is extensive.

How long have you been Which of these factors reading UTV Action? influenced you most Less than 1 yr ____ 16% 28% when you bought your 1-2 years _______ 20% 26% ATV/UTV? 2-3 years _______ 19% 12% 3-4 years _______ 12% 5% 4+ years ________ 33% 29%

Do you own a UTV?

Yes ___________ 67% 71% No ____________ 33% 29%

Do you plan to buy a UTV in the next 12 months?

Yes ____________ 25% 29% No ____________ 75% 71%

What type will you buy?

Sport __________ 65% 69% Utility __________ 35% 31%

Do you own an ATV?

Yes ____________ 80% 75% No ____________ 20% 25%

Do you plan to buy an ATV in the next 12 months?

Yes ____________ 26% 24% No ____________ 74% 76%

How many sets of tires do you buy a year?

1______________ 54% 2_______________ 9% 3_______________ 3% 4_______________ 0% 5+ _____________ 1% None___________ 33%

39% 14% 3% 1% 2% 42%

UTV ACTION test results ________ 35% Dealer recommend 11% Factory cont. program1% Factory race team results ________ 5% Friend’s recommend ___ 20% Local dealer support _______ 27% Parent’s recommend _____ 4% Previous brand experience ____ 62% Price ___________ 20% Showroom availability ______ 5%

23% 2% 1%

Have you ever purchased products from ads in UTV Action?

Yes ____________ 68% 50% No ____________ 32% 50%

What is your main source of information 2% for purchasing parts 15% and accessories?

Ads in 7% UTV ACTION _____ 51% 45% Editorial in 0% UTV ACTION ____ 19% 17% 34% At competitions____ 7% 3% 11% ATV Dealer ______ 12% 9% Catalogs ________ 36% 15% 6% Friends _________ 16% 8% Internet_________ 49% 66% Do you influence your friends on what ATV/UTV Other ___________ 3% 4% Other magazines ___ 6% 4% they should buy?

Yes ____________ 84% 81% No ____________ 16% 19% What is your family’s

How do you use your ATV or UTV?

Adventure _______ 52% Farm vehicle _____ 14% Hunt/fish/camp ___ 32% Off-road fun riding 91% Racing _________ 12% Sand Dunes _____ 15% Snow and Ice ____ 22% Swamp Riding ____ 6%

40% 1% 1% 88% 6% 13% 8% 2%

* Website results indicated in blue

total yearly household income?

Under $30k _______ 9% $30k-$50k ______ 20% $50k-$70k ______ 22% $70k-$90k ______ 17% $90k-$120k _____ 13% $120k-$150k ____ 13% $150k+__________ 6%

6% 8% 15% 25% 20% 15% 11%

GENERAL ADVERTISING RATES Black & White

1X

3X

MAIL-ORDER ADVERTISING RATES 6X

12X

1 Page .......................... $3040 ........... $2940 .............$2840 ...........$2715 2/3 ................................. 2430 ............. 2355 ...............2310 .............2160 1/2 .................................. 1920 ............. 1860 ...............1780 .............1700 1/3 .................................. 1365 ............. 1335 ...............1270 .............1210 1/4 .................................. 1070 ............. 1025 .................995 ...............945 1/6 .................................... 755 ............... 720 .................695 ...............660

Black & One Color

1 Page .......................... $3830 ........... $3695 ............ $3570 ...........$3425 2/3 .................................. 3250 ............. 3145 ...............3035 .............2920 1/2 .................................. 2760 ............. 2670 ...............2585 .............2450 1/3 .................................. 2180 ............. 2105 ...............2035 .............1960

Four-Color

1 Page .......................... $4905 .......... $4755 .............$4595 ...........$4420 2/3 ................................. 4320 ............. 4170 ...............4030 .............3895 1/2 .................................. 3830 ............. 3695 ...............3570 .............3425 1/3 .................................. 3260 ............. 3195 ...............3080 .............2940

SHOWCASE RATES

All Showcase rates are net. Payment must accompany copy for new advertisers. Ads may be submitted camera-ready or be prepared by Hi-Torque. When they are prepared by Hi-Torque, material must be received three (3) days before the material deadline.

To reserve space, send copy and remittance to: SHOWCASE ADVERTISING, UTV Action, Hi-Torque Publications Inc., 25233 Anza Dr. Valencia, CA 91355 1X 3X 6X 12X 1/6 page 3-inch 2-inch 1-inch

B&W Color

B&W

Color

B&W

Color

B&W

Color

$485 $435 $310 $250

$450 $405 $285 $230

600 530 385 330

$410 $365 $265 $210

560 490 365 310

$355 $320 $230 $185

505 445 330 285

635 560 410 350

Word ads: $2.00 per word, with $54.00 minimum

COVERS & POSITIONS

CV2 - Add 10% to General 1 Page Four-Color rate CV3 - Add 5% to General 1 Page Four-Color rate CV4 - Add 15% to General 1 Page Four-Color rate.

ISSUANCE & CLOSING DATES

COVER SPACE MATERIAL ON-SALE DATE DEADLINE* DEADLINE** DATE January 2018 .....................10/24/17 ................10/31/17 ............. 12/21/17 February 2018 ...................11/28/17 ..................12/5/17 ............... 1/25/18 March 2018 .......................12/22/17 ....................1/3/18 ............... 2/22/18 April 2018 ............................1/23/18 ..................1/30/18 ............... 3/22/18 May 2018 .............................2/23/18 ....................3/2/18 ............... 4/26/18 June 2018 ............................3/23/18 ..................3/30/18 ............... 5/24/18 July 2018 .............................4/24/18 ....................5/1/18 ............... 6/21/18 August 2018 ........................5/21/18 ..................5/29/18 ............... 7/19/18 September 2018 ..................6/25/18 ....................7/2/18 ............... 8/23/18 October 2018 ......................7/23/18 ..................7/30/18 ............... 9/20/18 November 2018 ...................8/20/18 ..................8/27/18 ............. 10/18/18 December 2018 ...................9/24/18 ..................10/1/18 ............. 11/22/18 January 2019 .....................10/23/18 ................10/30/18 ............. 12/20/18 February 2019 ...................11/27/18 ..................12/4/18 ............... 1/24/19 March 2019 .......................12/21/18 ....................1/2/19 ............... 2/21/19 *Above dates are subject to change

Hi-Torque ad material deadlines are for press-ready digital files only. While every attempt is made by the Publisher to keep the on-sale dates as published, circumstances beyond our control may occur and publications may be received earlier or later than our published on-sale dates. Subscriptions are usually mailed by the printer two or three weeks prior to on-sale dates.

Black & White

1X

3X

6X

12X

1 Page ......................$2180.........$2100 .......... $2015 ..........$1945 2/3 .............................1695...........1630 ............ 1575 ............1520 1/2 ..............................1345...........1295 ............ 1245 ............1195 1/3 ................................920.............875 .............. 845 ..............815 1/4 ................................775.............740 .............. 720 ..............680 1/6 ................................570.............555 .............. 520 ..............510

Black & One Color

1 Page ......................$3105.........$3080 ......... $2995 ..........$2920 2/3 ..............................2650...........2625 ............ 2535 ............2495 1/2 ..............................2335...........2325 ............ 2250 ............2200 1/3 ..............................1870...........1860 ............ 1795 ............1760

Four-Color

1 Page ......................$3925........ $3860 .......... $3740 ..........$3650 2/3 ..............................3490...........3415 ............ 3320 ............3255 1/2 ..............................3140...........3080 ............ 2995 ............2935 1/3 ..............................2695...........2660 ............ 2570 ............2525

MAIL-ORDER ADVERTISING Any advertiser doing in excess of 50% of his total business by the sale of merchandise through the mail, making a direct offer to the consumer of merchandise and/or a mail-order catalog, and who states the exact price of the merchandise and postage instructions, may qualify for mail-order rates. Mail-order ads must contain information for ordering directly from the advertiser.

DISCOUNTS FREQUENCY DISCOUNT: Rates are determined by number of issues contracted for and used within a 12-month period. * MULTIPLE INSERTION DISCOUNT: Based on total page commitment for one year in all Hi-Torque titles.

14 pages - 2% 18 pages - 4% 24 pages - 6% 36 pages - 8% 48 pages - 10% MULTIPLE MAGAZINE DISCOUNT: 2 Magazine Buy: 5% 3 Magazine Buy: 10% 4 or more Magazine Buy: 15% AGENCY DISCOUNT: 15% **Prepay Discount: 15% * Advertisers scheduling space one-third page or larger in two or more Hi-Torque magazines may qualify for a multiple discount.

This discount is applied to the total cost of each insertion. All ads must run same size and color in same cover date month.

Copy may vary on each ad. Hi-Torque titles eligible for multiple magazine buys are Dirt Bike, Motocross Action, Dirt Wheels, UTV Action, Mountain Bike Action, Road Bike Action and Electric Bike Action. ** A 15% discount is available to all advertisers who pay for their ads in advance. Payment is due by the material deadline date of the issue in which space is reserved. Advertisers are responsible for getting their payment in, on or before that date. Advertising that has not been pre-paid by this date will be billed at the contracted rate, and the pre-payment discount will be forfeited.

NEW ADVERTISERS ARE REQUIRED TO PAY THE FIRST THREE MONTHS IN ADVANCE TO ESTABLISH CREDIT.

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VEHICLE OWNERSHIP What brand is your newest ATV? Apex ___________0% 0% How often do you Arctic Cat _______4% 2% buy UTV Action Can-Am/ magazine?

I-4 issues a year __7% 43% 5-8- issues a year _4%

9%

9-12 issues a year 88% 48%

How long have you been reading UTV Action?

Less than 1 yr ___ 16% 28% 1-2 years ______ 20% 26% 2-3 years ______ 19% 12% 3-4 years ______ 12%

5%

4+ years _______ 33% 29%

How many people besides yourself look through your copy of UTV Action?

None__________ 28% 14% 1_____________ 13% 23% 2_____________ 22% 32% 3_____________ 19% 12% 4______________9%

6%

5______________1%

2%

6+ ____________8% 11%

Do you own an ATV? Yes ___________ 80% 75% No ___________ 20% 25%

How many ATV’s do you own?

1_____________ 42% 35% 2_____________ 18% 32% 3_____________ 24% 13% 4+ ___________ 16% 19%

14% 0% 0% 0% 17% 9% 0% 0% 1% 3% 26% 0% 6% 21%

What type is your newest ATV? Sport _________ 45% 64% Utility _________ 55% 36%

What engine type is your newest ATV? 2-stroke ________7% 3% 4-stroke _______ 93% 97%

What size is your newest ATV? 0-90cc _________5% 1% 100-250cc ______2% 4% 251-450cc _____ 29% 27% 451-699cc _____ 24% 20% 700+cc ________ 40% 48%

Do you plan to buy an ATV in the next 12 months?

Yes ___________ 26% 24% No ___________ 74% 76%

Which brand do you plan to buy?

What year is your newest ATV? 2017 ___________4%

Bombardier _____9% CF Moto ________0% E-Ton __________0% Hisun __________0% Honda __________9% Kawasaki _______5% KTM ___________0% Kymco _________2% ODES __________0% Other __________0% Polaris ________ 33% SSR ___________0% Suzuki _________7% Yamaha _______ 31%

8%

2016 __________ 13% 10% 2015 ___________9% 14% 2014 __________ 16%

8%

2013 ___________9%

6%

2012 __________ 11%

6%

2011 or earlier __ 38% 48%

Apex ___________0% 0% Arctic Cat _______0% 2% Can-Am/ Bombardier _____4% 19% CF Moto ________2% 3% E-Ton __________0% 0% Hisun __________0% 0% Honda _________ 15% 8%

Print Web Kawasaki _______8% 6% KTM ___________0% 0% Kymco _________0% 0% ODES __________0% 2% Other __________0% 0% Polaris ________ 19% 21% SSR ___________0% 0% Suzuki _________4% 2% Yamaha _______ 27% 25% Undecided _____ 21% 12%

What type will you buy?

Sport _________ 45% 60% Utility _________ 55% 39%

What size will you buy?

0-90cc _________3% 1% 100-250cc ______3% 6% 251-450cc _____ 11% 16% 451-699cc _____ 24% 20% 700+cc ________ 59% 57%

Do you own a UTV? Yes __________ 67% 71% No ___________ 33% 29%

How many UTV’s do you own?

1_____________ 82% 87% 2______________9% 11% 3______________7% 1% 4+ ____________2% 1%

What year is your newest UTV? 2017 __________ 13% 2016 __________ 28% 2015 __________ 17% 2014 __________ 15% 2013 ___________9% 2012 ___________4% 2011 or earlier __ 13%

26% 21% 20% 17% 5% 7% 3%

What brand is your newest UTV? Artic Cat ________4% 12% Bad Boy ________2% 2% Big Dog_________0% 0% Can-Am/ Bombardier ___ 13% 7% CFMoto _________0% 2%

Print Web Cub Cadet _______0% 1% E-Ton __________0% 0% Hisun __________1% 1% Honda __________8% 3% John Deere ______0% 1% Joyner _________0% 0% Kasea __________0% 0% Kawasaki _______4% 8% Kudoba _________0% 1% Kymco _________0% 0% Massimo________0% 0% ODES __________0% 0% Other __________0% 1% Polaris ________ 48% 52% SSR ___________0% 0% Yamaha _______ 23% 10%

Do you plan to buy a UTV in the next 12 months?

Yes ___________ 25% 29% No ___________ 75% 71%

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Which of these factors influenced you most when you bought your ATV/ UTV? Dealer recommend ___ 11%

2%

UTV ACTION test results____ 35% 23% Factory cont. program _______1%

1%

Factory race team results____5%

2%

Friend’s recommend ___ 20% 15% Local dealer support ______ 27%

7%

Parent’s recommend ____4%

0%

Previous brand exp. ____ 62% 34% Price __________ 20% 11%

Which brand do you plan to buy?

Showroom

Apex ___________0% Arctic Cat _______0% Bad Boy ________3% Big Dog_________0% Can-Am/ Bombardier ____ 16% CFMoto _________0% Cub Cadet _______0% E-Ton __________0% Hisun __________2% Honda __________5% John Deere ______0% Joyner _________0% Kasea __________0% Kawasaki _______5% Kudoba _________0% Kymco _________0% ODES __________0% Other __________0% Polaris ________ 26% SSR ___________0% Undecided _____ 21% Yamaha _______ 25%

Do you influence your friends on what ATV/UTV they should buy?

0% 9% 5% 0% 15% 3% 3% 0% 2% 4% 0% 0% 0% 4% 0% 0% 3% 4% 22% 0% 15% 17%

availability _____5%

6%

Yes ___________ 84% 81% No ___________ 16% 19%

How do you use your ATV or UTV? Adventure ______ 52% 40% Farm vehicle ____ 14%

1%

Hunt/fish/camp __ 32%

1%

Off-road fun riding _____ 91% 88% Racing ________ 12%

6%

Sand Dunes ____ 15% 13% Snow and Ice ___ 22%

8%

Swamp Riding ___6%

2%

How many of your family members also ride?

None__________ 24% 12%

What type will you buy?

1_____________ 21% 22%

Sport _________ 65% 69% Utility _________ 35% 31%

3_____________ 12% 15%

2_____________ 13% 17% 4+ ___________ 30% 34%

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Do you compete in organized races?

Yes ____________7% 7% No ___________ 93% 93%

If “Yes”, what type of racing do you compete in?

ATV pulls_______ 21% Cross Country/ Hare scrambles 82% Desert_________ 35% Flat track ______ 10% Ice racing _______2% Motocross______ 12% Mud bogs ______ 10% Rocks __________2% Sand drags ______8%

4% 65% 29% 9% 5% 33% 25% 3% 12%

Yes ___________ 88% 92% No ___________ 12% 8%

What brand of pickup do you own?

32% 12% 30% 8% 0% 3% 0% 3% 12%

What other vehicles do you own?

Car ___________ 48% E-bike __________0% Motorcycle trailer ________ 30% Mountain bike ___ 30% Off road motorcycle ____ 29% Personal watercraft _____8% Road Bike ______ 15% RV/Camper _____ 32% Snowmobile _____9% Street Motorcycle ____ 23% SUV __________ 33% Travel trailer ____ 29%

62% 0% 19% 25% 12% 7% 4% 28% 6% 16% 44% 25%

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PARTS & ACCESSORIES

What brand(s) of exhausts have you purchased?

What is your main source of information for purchasing parts and accessories?

Aaen ___________0% Akrapovic _______3% Barkers_________1% Big Gun________ 10% CT_____________1% Curtis Sparks ____1% Dasa ___________2% DG ____________6% DMC ___________2% Dubach _________2% Duncan Racing ___2% Eddie Sanders____1% FMF __________ 22% Gibson _________2% GYTR __________2% HMF __________ 15% LEXX ___________1% Looney Tuned ____2% Muzzys _________4% Other __________3% Pro Circuit_______3% Rocket _________0% Slip-on _________6% SLP____________0% Stock _________ 10% SuperTrapp ______7% Toomey _________2% Trinity __________1% Two Brothers ____7% Yoshimura______ 12%

Ads in UTV _____ 51% 45%

Do you own a pickup truck?

Chevrolet ______ 38% Dodge _________ 18% Ford __________ 33% GMC ___________6% Honda __________0% Nissan _________3% Other __________0% RAM ___________2% Toyota_________ 11%

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At competitions___7%

3%

ATV Dealer _____ 12%

9%

Catalogs _______ 36% 15% Editorial in UTV __ 19% 17% Friends ________ 16%

8%

Internet________ 49% 66% Other __________3%

4%

Other magazines__6%

4%

Where do you purchase the majority of your parts and accessories?

ATV shop_______ 15% 20% Direct from Ads in UTV_____ 18% 13% Internet________ 69% 71% Local ATV dealer _ 27% 22% Mail order catalog_______ 26%

8%

On an average, how much do you spend on parts and accessories for your ATV or UTV each month? $400+ _________6%

8%

$300-$399 ______3%

4%

$200-$299 ______9%

9%

$100-$199 _____ 25% 33% Less than $100 __ 57% 47%

Have you ever purchased products from ads in UTV Action?

Yes ___________ 68% 50% No ___________ 32% 50%

0% 2% 2% 10% 1% 2% 1% 15% 2% 1% 5% 1% 29% 2% 5% 18% 2% 1% 6% 17% 9% 0% 2% 2% 13% 9% 9% 1% 5% 10%

What brand of handlebars have your purchased?

DG ____________4% Fasst __________4% Fly ___________ 13% Moose ________ 13% O’Neal__________4% ODI ____________2% Other __________2% Pro Taper ______ 20% Renthal ________ 22% Stock _________ 15% Tag ____________0% Tusk ___________2%

6% 4% 4% 16% 3% 3% 18% 34% 34% 19% 6% 7%

What brand of sprockets have you purchased?

JT _____________7% Magnum ________2%

5% 0%

Print Web Moose ________ 12% Other __________8% PMP ___________0% Primary Drive ___ 14% Pro Taper ______ 10% Race Driven _____2% Renthal ________ 25% Stock _________ 10% Sunstar ________ 12% Supersprox ______2% Tag ____________0% Vortex __________5%

13% 15% 2% 18% 10% 3% 41% 18% 20% 2% 2% 0%

What brand of chains have you purchased?

D.I.D __________ 28% EK_____________2% KMC ___________2% Moose ________ 11% Other __________4% Primary Drive ___ 13% Race Driven _____2% Regina _________0% Renthal ________ 15% RK ____________9% Stock _________ 11% Sunstar _________2%

43% 7% 7% 8% 10% 12% 4% 7% 21% 13% 19% 4%

What brand of grips have you purchased?

A’ME ___________0% EKS ___________0% Next ___________0% O’Neal_________ 14% ODI ___________ 11% Other __________9% Oury ___________8% Pro Taper ______ 11% Pro-Grip ________8% Renthal ________ 11% Scott__________ 18% Stock _________ 11% Torc 1 __________0%

4% 0% 1% 13% 19% 18% 6% 25% 6% 22% 39% 13% 0%

What brand of air filters have your purchased?

DT-1 ___________1% 1% K&N __________ 57% 65% MSR ___________0% 0% NoToil __________4% 8%

Print Web Other __________1% 8% PC Racing _______0% 1% Pro Filter ________4% 5% R2C ___________3% 6% S&B ___________0% 1% Stock _________ 10% 22% Twin-Air _______ 12% 13% Uni-Filter/Maxima 34% 34%

What brand(s) of tires have you purchased?

AMS ___________1% Arisun __________0% BF Goodridge ___ 13% BKT ___________1% Carlisle ________ 15% CST____________4% Duro ___________3% DWT/Douglas ____7% EFX ____________1% GMZ ___________1% Goldspeed_______1% Gorilla __________0% Greenball/GBC____3% High Lifter _______3% ITP ___________ 45% Kenda _________ 10% Maxxis ________ 46% MotoRace ______0% Ohtsu __________0% Other __________7% Pit Bull _________1% Pro Armor _______1% Rage ___________1% RP Advanced_____1% Sand Tires Unltd. __3% Sedona _________7% SkatTrak _______7% STI ___________ 10% Stock __________3% Super ATV _______1%

4% 1% 10% 3% 15% 1% 3% 5% 1% 0% 1% 4% 4% 1% 48% 17% 38% 0% 0% 5% 1% 4% 2% 0% 4% 4% 7% 11% 8% 3%

How many sets of tires do you buy a year?

1_____________ 54% 39% 2______________9% 14% 3______________3% 3% 4______________0% 1% 5+ ____________1% 2% None__________ 33% 42%

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What brand of wheels have your purchased?

Allied/ Raceline ___1% AMS ___________3% BKT ___________0% DWT/Douglas ___ 15% Fuel ___________1% GMZ ___________1% Goldspeed_______0% High Lifter _______1% Hiper __________1% ITP ___________ 39% KMC ___________1% Method _________1% Moto Metal ______1% Motosport Alloy ___4% No Limit ________1% OMF ___________1% Other __________7% Rage ___________0% STI ___________ 16% Stock _________ 18% Super Grip ______1% Vision Wheel _____1%

2% 2% 1% 27% 1% 2% 0% 2% 3% 46% 2% 3% 2% 7% 0% 1% 11% 0% 10% 17% 1% 1%

What brand of brake pads have your purchased?

Braking _________2% 1% DP ____________2% 3% EBC __________ 50% 46% EPI ____________1% 6% Galfer __________2% 1% Magnum ________1% 1% Moose _________2% 6% Moto-Master _____1% 1% Other __________5% 21% Race Driven _____3% 4% SBS ___________1% 1% Stock _________ 27% 31% Streamline ______1% 1% Tusk ___________8% 9% Vesrah _________1% 4%

Print Web Other _________ 12% Pro Aluminum ____2% Pro Amor_______ 17% Stock _________ 10% Tusk __________ 10% UM Performance __2%

16% 0% 23% 11% 14% 0%

What brand(s) of oil do you use?

AMSOIL________ 27% Bel-Ray_________4% Castrol ________ 12% Hondaline ______ 12% Kawasaki _______2% Lucas __________7% Maxima ________8% Mobil 1 _________7% Motorex ________1% Motul __________4% Mystik _________2% Other _________ 18% Pennzoil ________4% PJ1 ____________1% Quaker State _____1% Repsol _________0% Rock Oil ________0% Silkolene________1% Spectro _________2% Torco __________1% Valvoline _______ 15% Yamalube ______ 28%

24% 4% 11% 9% 6% 11% 14% 21% 3% 4% 1% 21% 7% 2% 3% 0% 0% 1% 2% 2% 15% 17%

Have you had you suspension modified?

Yes __________ 33% 26% No ___________ 67% 74%

Have you modified your engine in any way?

Yes ___________ 30% 33% No ___________ 70% 67%

What brand of nerf bars have you purchased?

What aftermarket products have you purchased for your ATV/UTV?

AC ___________ 12% 9% DG ___________ 12% 13% HMF ___________0% 3% Houser _________2% 1% IMS/Roll Design __5% 0% None__________ 14% 32%

Action camera___ 33% Audio _________ 10% Auto clutch ______1% Brush guard ____ 31% Bumper _______ 58% Cleaning

30% 20% 2% 29% 40%

Print Web product ______ 43% Drink system ____3% Fuel injection module ______ 15% GPS __________ 15% Hand-/roost guard ________ 15% Handlebar ______ 12% Kill switch ______9% Levers ________ 10% Lift Kit _________ 10% Lighting _______ 34% Rear axle ______ 10% Roll cage _______4% Seat ___________7% Seat cover _____ 16% Shock/ suspension ___ 13% Skid plate ______ 36% Steering damper __4% Steering wheel ___6% Tire repair/ inflation product 57% Winch _________ 54%

25% 4% 12% 26% 18% 20% 7% 8% 11% 47% 14% 12% 11% 15% 24% 32% 4% 8% 48% 53%

What afermarket doors have you purchased for your ATV/UTV? Assualt _________5% 1% Axiom __________9% 1% Beard __________0% 0% DragonFire Racing _______ 14% 8% Factory UTV _____9% 31% IMG____________0% 0% Kimpex _________0% 0% Moose _________5% 1% Pro Armor ______ 45% 33% PRP ___________1% 5% QuadBoss _______5% 8% SDR ___________1% 1% Motorsports _____0% 0% Seizmik ________1% 1% Side Sports ______1% 8% Tusk ___________9% 15%

What afermarket harnesses have you purchased for your ATV/UTV? Assualt ________ 11% Beard __________4% Crow___________7%

2% 6% 4%

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Mastercraft ______8%

4%

EVS____________1% Fly ___________ 16% Fox ___________ 22% HJC __________ 21% Just-1 __________1% Klim ___________1% Leatt ___________0% LS2 ____________2% Moose _________3% MSR ___________3% O’Neal_________ 13% Ocelot __________0% One Industries____2% Other _________ 12% Scorpion ________3% Shoei __________6% SixSixOne _______0% Suomy _________1% Thor __________ 11% TLD____________1% Vemar __________1% ZIR ____________1%

Moose ________ 12%

8%

ZOX____________1%

Racing _______ 18% 23% G-Force ________4%

8%

Mastercraft ______0%

2%

Pro Armor ______ 29%

9%

Polaris ________ 14% 21% PRP ___________4% 17% Slasher _________1%

1%

Simpson _______ 11%

6%

SoCal __________1%

1%

Sparco _________0%

0%

Speed Ind _______0%

0%

SxS Ind _________0%

2%

UTV Inc _________0% 11%

What afermarket seat have you purchased for your ATV/UTV? Beard __________0% 13%

1% 8% 32% 27% 1% 3% 0% 3% 3% 9% 8% 0% 3% 21% 3% 10% 2% 2% 10% 1% 1% 1% 2%

PRP __________ 42% 58% Sparco ________ 18%

4%

SxS Ind ________ 20% 13%

RIDING GEAR

What brand(s) of goggles have you purchased?

100% _________ 11% 11%

How much do you spend on riding gear and apparel during the year?

509 ____________3%

3%

Answer _________9%

5%

Arnette _________1%

1%

Blur ___________4%

1%

Dragon _________0%

6%

$1500+_________0%

2%

EKS Brand ______3%

2%

$1200-$1499 ____2%

1%

Fly ___________ 13% 12%

$1000-$1199 ____1%

1%

Fox ___________ 21% 24%

$800-$999 ______3%

2%

None___________1%

$600-$799 ______4%

2%

Oakley ________ 24% 33%

$400-$599 ______5%

9%

Other __________6%

6%

$250-$399 _____ 16% 15%

ProGrip _________2%

2%

$249 or less ____ 69% 69%

Scott__________ 51% 51%

8%

Spy ____________6% 11%

What brand(s) of helmet have you purchased?

6D ____________1% 1% AGV ___________3% 3% Airoh___________1% 1% Answer ________ 13% 6% Arai____________4% 5% ARC ___________1% 1% Bell ___________ 24% 23%

Thor ___________9% 15% Von Zipper ______0%

1%

What brand(s) of gloves have you purchased?

100% __________6%

3%

212 ____________1%

1%

Acerbis _________0%

1%

Alias ___________3%

0%

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Alpinestars _____ 11% 15%

What brand(s) of riding gear (pants and/or jerseys) have you purchased?

Answer ________ 19% 17% ARC ___________2%

0%

AXO ___________6%

2%

Bilt ____________3%

5%

EVS____________1%

2%

Fasthouse _______1%

0%

Fly ___________ 25% 17% Fox ___________ 31% 20% FXR____________2%

5%

JT Racing _______0%

6%

Klim ___________2%

3%

Leatt ___________0%

1%

Mechanix Wear __ 18% 16% Moose _________6% 10% MSR ___________4%

9%

O’Neal_________ 15% 21% Ocelot __________1%

0%

One Industries____3%

4%

ONYX __________1%

0%

Other __________6% 18% Pro Grip ________2%

4%

Risk Racing______0%

0%

Seven __________0%

0%

Shift ___________6% 16% Shot ___________0%

0%

SixSixOne _______2%

2%

Thor __________ 10% 19% TLD____________1%

2%

Acerbis _________1% Alias ___________0% Alpinestars ______3% Answer _________9% ARC ___________1% AXO ___________2% Bilt ____________0% Fasthouse _______0% Fly ___________ 18% Fox ___________ 22% FXR____________2% JT Racing _______3% Klim ___________2% Moose _________7% MSR ___________5% None___________4% O’Neal_________ 10% Ocelot __________1% One Industries____3% Other __________9% Pro Grip ________0% Risk Racing______0% Seven __________1% Shift ___________6% Shot ___________1% Thor __________ 18% TLD____________1%

2% 1% 6% 16% 2% 3% 6% 0% 14% 42% 5% 3% 2% 3% 14% 16% 18% 1% 5% 13% 1% 0% 0% 9% 1% 24% 1%

What brand(s) of boots have you purchased?

What brand(s) of chest protector have you purchased?

Alpinestars _____ 15% 32%

Acerbis ________ 12% 4% Alpinestars ______0% 3% Answer _________8% 3% Atlas ___________0% 1% AXO ___________4% 4% EVS____________4% 1% Fly ____________6% 3% Fox ___________ 22% 20% HRP ___________2% 0% Leatt ___________0% 4% Moose _________6% 1% MSR ___________2% 5% None__________ 10% 47% O’Neal__________2% 4% Ocelot __________0% 0% Other __________2% 9% SixSixOne _______4% 3% Thor __________ 16% 7% TLD____________0% 1%

Answer _________7%

4%

ARC ___________5%

1%

AXO ___________2%

8%

Fly ____________7%

4%

Forma __________1%

1%

Fox ___________ 15% 25% Gaerne _________3%

1%

Leatt ___________0%

0%

Moose _________3%

2%

MSR ___________2%

3%

O’Neal__________8% 13% Ocelot __________2%

3%

Other _________ 15% 26% Sidi ____________5%

6%

SixSixOne _______0%

0%

TCX____________0%

0%

Thor __________ 10% 11%

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Have you purchased other protective items?

If you are over 18, what is you level of education?

Kindle _________ 20% 12%

Ankle brace ____ 11% Elbow guard ____ 20% Knee brace _____ 31% Neck brace _____ 20% Wrist brace _____ 17%

High school grad _ 30% 30% Some College ___ 33% 27% Attending college ___ 3% College grad ____ 22% 27% Post Graduate Degree 4% 7% Other _________ 10% 6%

14% 31% 59% 31% 21%

What brand of action camera do you own?

360 ____________0% 1% Fly ____________0% 0% Drift ___________0% 0% Epic ___________2% 0% GoPro _________ 58% 52% ISAW___________0% 0% JVC ____________2% 0% None__________ 34% 26% No but plan to purchase one ____4% 16% Replay _________0% 0% Sony ___________0% 5%

PROFILE What is your gender?

Boating ________ 28% Camping _______ 63% Fishing ________ 48% Hunting________ 37% Mountain biking _ 19% Off-road moto riding ___ 25% Personal watercraft ____ 10% Road cycling _____9% Running ________4% Skiing/ Snowboarding __7% Truck off roading _ 21%

28% 72% 57% 45% 25% 23% 11% 3% 5% 13% 32%

How old are you?

2%

Windows based __0%

7%

If no, do you plan on purchasing a tablet/ E-reader?

Yes ___________ 13% 22% No ___________ 87% 78%

Do you read magazines on your mobile device/ tablet?

Yes ___________ 19% 47% No ___________ 81% 53%

Do you read UTV Action on your mobile device/ tablet?

3% 2% 1% 4% 22% 19% 23% 26%

Do you own a smartphone?

No ___________ 85% 66%

Yes ___________ 78% 95% No ___________ 22% 5%

Do you visit utvactionmag. com for info about products for your ATV/UTV?

If yes, what type do you own?

Android ________ 52% 55% iPhone ________ 45% 43% Other __________3% 2%

Are you married?

If no, do you plan on purchasing a smartphone?

Yes ___________ 69% 76% No ___________ 31% 24%

Yes ___________ 19% 26% No ___________ 81% 74%

What is your family’s total yearly household income?

Do you own a tablet/ E-reader device?

Under $30k ______9% $30k-$50k _____ 20% $50k-$70k _____ 22% $70k-$90k _____ 17% $90k-$120k ____ 13% $120k-$150k ___ 13% $150k+_________6%

1%

Other __________2%

Yes __________ 15% 34%

Male __________ 97% 98% Female _________3% 2%

Under 16________3% 16-20 __________0% 21-24 __________1% 25-29 __________5% 30-39 _________ 13% 40-49 _________ 15% 50-59 _________ 33% 60+ __________ 30%

What other sports/ activities do you participate in?

Nook___________0%

6% 8% 15% 25% 20% 15% 11%

Yes ___________ 51% 80% No ___________ 49% 20%

Yes ___________ 52% 79% No ___________ 48% 21%

Do you use social media sites? If yes, which sites do you use?

Facebook ______ 54% 65% Google+ _______ 36% 30% Linkedin _______ 10% 21% Pinterest ________8% 17% Reddit __________1%

2%

If yes, what type do you own?

Stumble Upon ____0%

0%

Android based___ 37% 32%

Yahoo Answers ___7%

iPad __________ 41% 47%

YouTube _______ 48% 57%

Twitter _________4% 13% 4%

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“WE HAVE FOUND HI-TORQUE PRINT AND ONLINE TO BE A RELIABLE MARKETING TOOL THAT PROVIDES REAL RETURNS. HI-TORQUE HAS PROVEN TO BE A CONSISTENT MARKETING PARTNER FOR US EVERY MONTH FOR SOME FOUR DECADES.” FRANK KASHARE O’NEAL

WEBSITES & DIGITAL MEDIA ADVERTISING 1 1

2

4

2

2

2

4

3 3 1

Desktop

2

Tablet

Phone AD POSITIONS 1. LEADERBOARD Include mobile sizes with the 728x90 PC page size (please confirm sizes: 320x50, 234x60 & 468x60 px)

2. MPU BANNER 3. TOWER BANNER • 300x250 px • 300x600 px • 300x600 px • 4 locations for sale • 1 location for sale (stacked in vertical alignment) • Sold for run of website

Note: Available run of site or with a page takeover

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4. SKIN • 2100 x 950 px with a safe zone (as shown) of 135x695 px • Sold per website category or for run of website • Static placement (does not scroll with content) Note: not visible on mobile devices

“ADVERTISING IN DIRT BIKE ALLOWS ME TO REACH AN ENGAGED CORE AUDIENCE THAT IS ACTIVE IN OUR SPORT”.

JEFF DOUGLAS, PRESIDENT NITRO-MOUSSE VIDEO ADS Our videos are reaching record highs on views across all our titles, which also include the number of Youtube views. You can have your logo added to the start of videos so the viewer will see your brand at the start every time the play button is clicked.

• 15 second pre-roll commercial • Logo tags

SPONSORSHIP AD POSITIONS TARGET ADS • Geo Targeted: Determine where your message is delivered by Country, Region, State or County.

• Conquest Targeting: Select feature types or key words to target the type of reader your ads are delivered to.

• Feature Sponsorship: Available across all our websites, which include your logo placed on every web article in that targeted section of the website.

Includes positons 1,2,3 and 4.

• Email Newsletter Sponsorship: Our email campaigns reach thousands of subscribers, weekly or monthly. Every campaign is designed to present the most popular website posts that are currently trending at time to deliver the most traffic and best click-thru rate.

Positions include leaderboard ad (300x86 px) internal content and footer positions (563x80 px).

WEB AD SPECS 1. FILE TYPES: animated GIF, JPG, Flash SWF or HTML5 2. FILE SIZE: 20k maximum, 30k maximum for GIF and JPG, and embedded ClickTag for Flash advertisements 3. ANIMATION: GIF, JPG, Flash, SWF advertisements must contain: • Third-party ad serving • No video or audio • No more than 3 complete frame sequences • No more than 4 frames per sequence • 2-10 seconds between each new frame within each sequence • 3 business days lead time for review and testing

CANCELLATION & NON-FULFILLMENT

PREFERRED MATERIAL

Agreement may be canceled by the advertiser or his agent prior to its full term with the following provisions: Cancellation must be made in writing and must be received before closing date. If cancellation is received after closing date, buyer is responsible for full payment of that insertion. In the event of cancellation, the rate is to be adjusted (“shortrated”) accordingly.

ELECTRONIC FILES & REQUIREMENTS

CREDIT INFORMATION

Orders subject to approval of buyer’s credit by the Publisher. Credit limit to be established by the Publisher. New advertisers must accompany order/contract with completed credit application and payment for the first 3 insertions. Accounts are considered delinquent if not paid 30 days after invoice date. All open invoices over 90 days subject to loss of agency commissions.

Delinquent accounts may be subject to service charge of 2% compounded monthly on the unpaid balance.

TERMS & COMMISSIONS

2% (on net) cash discount for payment within 10 days of invoice date. Net 30 days. This discount is not available to advertisers who take the 15% prepay discount. Billings are made after completion of printing. 15% to recognized advertising agencies (insertion orders required).

In order to be eligible for agency discount, agency must take final responsibility for payment of all ads placed through agency.

New advertisers must pay their first 3 insertions in advance. Payment will be due on material deadline of each issue.

PRINTING PROCESS

COVERS & INTERIORS: Web offset lithograph.

BINDING: Call for binding specifications. UTV Action is saddle-stitched. Dirt Bike, Motocross Action and Dirt Wheels are perfect bound. Dirt Bike is subject to change from perfect binding to saddle stitch issue to issue. Please contact Hi-Torque for exact binding schedule.

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All Hi-Torque Publications ads are processed as “Computer to Plate.” Send all Hi-Torque publication ad material as high resolution PDF files with a hard copy, or 4-color proof. This is a savings to our advertisers, NO MORE FILM. However, Ad material no longer can go direct to the printer. We must process all ad material here at Hi-Torque.

Ads submitted as Electronic Files need to be at Hi-Torque Publications on the Material Deadline; no extensions will be given for Electronic Files.

• DISK MEDIA: CD, DVD • PROGRAMS: Preferred—QuarkXPress (with complete collect for output) Adobe® Photoshop (flattened files only), Adobe® Illustrator (with fonts converted to outlines & all images embedded) and Adobe® InDesign (with complete collect for output) Be aware when supplying complex InDesign files, containing multiple transparency and drop shadow effects, they may cause problems with final output.

Send as a closed file: PDF If electronic files are sent as Native Desktop (open files) Hi-Torque Publications will charge any cost that might be incurred to produce the supplied advertisement. For digital files containing a CT image, resolution should be 300 dpi. Bitmap images must have a resolution of 2400 dpi and contain links to placement files. There will be production charge for this service.

ALL DIGITAL FILES MUST be accompanied by a S.W.O.P. proof. Acceptable digital 4/ color proofs or matchprint, Kodak Approvals or Epson. Color laser or ink jet proofs will be used for content only. Color laser or ink jet proofs are not acceptable for color proofing or press check. Publisher cannot be held responsible for content or reproduction quality if a proof does not accompany the digital file.

Advertisers may be subject to a $100 charge for requested or required high resolution proofs printed for press check. The Publisher does not accept any liability for ads that are posted to FTP site or e-mailed. For Dirt Wheels and UTV Action send to: Jennifer Edmonston, Advertising Production Coordinator (661) 367-2143, jene@hi-torque.com, Hi-Torque Publications, 25233 Anza Drive, Valencia, CA. 91355. For Dirt Bike and Motocross Action send to: Eric Harter, Advertising Production Coordinator (661)367-2114, eric@hi-torque.com

APPLICATION REQUIREMENTS

• Save all image files as EPS files (Encapsulated PostScript).

• FONTS: Supply all Fonts used in separate font folder—both screen & printer fonts.

DO NOT USE TRUE TYPE FONTS! • Send all support files, including all highresolution files of logos, photos, and trademarks.

• Convert all RGB files (computer color) to CMYK (four-color process for print).

• Prepare all full page ads with 1/8 inch bleed.

• Send a disk & printed file directory with each ad submitted.

• Send a S.W.O.P. proof with each ad. If the file is corrupted, we have a visual to re-create your ad. This will be done at an additional cost to the advertiser. The integrity of electronic files submitted to Hi-Torque is the responsibility of the advertiser. Hi-Torque is not responsible for any subsequent loss of, or damage to, electronic media. Electronic files submitted to Hi-Torque Publications should be back-up or archival copies, NEVER original or sole examples.

AD PRODUCTION

Any maintenance or recreation of corrupted files will be billed to the advertiser or his agency at the current time and labor production rate.

Any 4/color advertising that does not have an acceptable 4/color proof may require a press proof pulled upon request from production dept. or press at an additional cost.

LATE ADS

• All materials received after the material deadline are considered late ads and will be charged a late charge: $65.00 per page.

• Material received late and needing production work such as: copy change, key code changes etc., will be charged both a late charge and a production charge.

• Ad material received late but not to HiTorque’s specifications will be charged a late charge for processing file.

SHIPPING INSTRUCTIONS

• All advertising materials are to be sent to Hi-Torque Publications, Attn: Advertising Production Manager, 25233 Anza Dr., Valencia, CA 91355.

• All ads must be received and processed by Hi-Torque Publications. No late ads can go direct to the printer.

CONTRACT REGULATIONS

Rates are subject to change upon notice from the Publisher. Publisher guarantees that signed orders and contracts will be honored at contract rate in the next issue following the announcement of a rate increase. Advertising in issues subsequent to such an increase will then be billed at prevailing rates. At the time a rate change becomes necessary, advertiser may cancel as of the effective increase date without short rate. If an order and/or new material is not received by the closing date for a contracted insertion—and in absence of written instructions to the contrary— Publisher will repeat the last advertisement run. He may at his discretion, however, omit the ad or run substitute copy. The buyer is nevertheless responsible for payment in full for the scheduled insertion.

COPY REGULATIONS

The Publisher reserves the right to accept or reject all advertising copy which at his discretion is deemed objectionable, obscene, profane, pornographic or detrimental to the industry whether or not the ad had previously been accepted and/or published. The advertiser assumes full responsibility for the content of all advertisements. Hi-Torque is not responsible for any production charges incurred with the changing of an ad to meet our standards. If you have any doubts about your ad copy being accepted, please contact your advertising representative as soon as possible.

GENERAL PROVISIONS

Key numbers are not guaranteed. No rebate allowed for errors due to the insertion of wrong key numbers or codes. The Publisher reserves the right to void any contract if the first insertion is not used within 3 months. All material not called for after 1 year will be destroyed.

DISPLAY AD SIZES 2 PAGE*

WIDTH HEIGHT Bleed 16 in 10.75 in Trim 15.75 in 10.5 in Live/Safety 15.25 in 10 in *Warning - Please be sure all pertinent information (phone numbers, address, legal lines, logos, etc.) are within the live/safety area on each page to avoid important information being lost in the gutter and/or trim areas.

1 PAGE Bleed Trim Live/Safety

2/3rd PAGE Bleed (all sides) Trim Live/Safety

WIDTH 8.125 in 7.875 in 7.375 in

HEIGHT 10.75 in 10.5 in 10 in

WIDTH 5.25 in 5.125 in 4.75 in

HEIGHT 10.75 in 10.5 in 10 in

1/2 PAGE Horizontal bleed Trim Live Vertical (non-bleed)

WIDTH 8.125 in 7.875 in 7.375 in

HEIGHT 5.375 in 5.25 in 4.75 in

4.5 in

7.25 in

1/2 PAGE HORIZONTAL SPREAD*

WIDTH HEIGHT Bleed 16 in 5.375 in Trim 15.75 in 5.25 in Live/Safety 15.25 in 4.75 in *Warning - Please be sure all pertinent information (phone numbers, address, legal lines, logos, etc.) are within the live/safety area on each page to avoid important information being lost in the gutter and/or trim areas.

1/3rd PAGE

WIDTH Horizontal (non-bleed) 4.5 in

HEIGHT 4.75 in

Vertical (non-bleed) 2.125 in

9.625 in

Vertical bleed 2.875 in trim 2.6250 in live/safety 2.3750 in

10.75 in 10.5 in 10 in

1/4th PAGE

WIDTH 4.5 in

HEIGHT 3.5 in

WIDTH 4.5 in 2.125 in

HEIGHT 2.25 in 4.75 in

WIDTH 1/4th page Horiz.

4.5 in 1/4th page Vertical 3.3750 in 1/6th page Horiz.

4.5 in 1/6th page Vertical 2.125 in 3 – inch 2.125 in 2 – inch 2.125 in 1 – inch 2.125 in

HEIGHT 3.5 in 4.75 in 2.25 in 4.75 in 3.4375 in 2.25 in 1 in

Horizontal (Only)

1/6th PAGE Horizontal Vertical

SHOWCASE

METRIC -2 PAGE SPREAD*

WIDTH(mm) HEIGHT(mm) BLEED ....................... 406.4 .............. 273.05 TRIM .......................... 400.05 ............ 266.70 LIVE/SAFETY ............. 387.35 ................. 254

METRIC DIMENSIONS - 1 PAGE

WIDTH(mm) HEIGHT(mm) BLEED ....................... 206.42 ............ 273.05 TRIM .......................... 200.07 ............ 266.70 LIVE/SAFETY ............. 187.37 ................. 254

“DIRT BIKE AND MOTOCROSS ACTION MAGAZINE HAVE BEEN KEY MARKETING PARTNERS FOR HUSQVARNA MOTORCYCLES AND RELAYING OUR BRAND VALUES TO THE PUBLIC. THEIR PROFESSIONALISM AND MEDIA KNOWLEDGE HAS HELPED US MAINTAIN A GREAT PIONEERING IMAGE AND MEET ADVERTISING GOALS.” TAYLOR RAULS, MARKETING SPECIALIST HUSQVARNA MOTORCYCLES

ADVERTISING DEPARTMENT ROBB MESECHER Advertising Director (661) 367-2105, robbm@hi-torque.com

CHRIS STANGL Account Manager (661) 367-2109, chris@hi-torque.com

CHRIS VALDES Advertising Manager (661) 367-2117, chrisv@hi-torque.com

DERRECK BERNARD National Advertising Manager (661) 367-2153, derreckb@hi-torque.com

JOHN BARILA Account Executive (661) 367-2106, johnb@hi-torque.com

ERIC HARTER Advertising Production Manager (661) 367-2114, eric@hi-torque.com

M E D I A

M E D I A

G R O U P

G R O U P

JENNIFER EDMONSTON Advertising Production Coordinator (661) 367-2143, jene@hi-torque.com

Hi-Torque Publications, Inc., 25233 Anza Drive, Valencia, CA 91355 phone: 661-295-1910 fax: 661-295-1278 www.hi-torque.com

www.motocrossactionmag.com • dirtbikemagazine.com • dirtwheelsmag.com • utvactionmag.com • hi-torque.com