2020 Hi-Torque Media Guide

2020 MEDIA GUIDE M E D I A

G R O U P

media.hi-torque.com

M E D I A

G R O U P

GR

GR

5

0

0

13 - 17

18 - 24

25 - 34

35 - 44

45 - 54

55 - 64

65 +

10

5% 18 - 24

3% 25 - 34

35 - 44

45 - 54

55 - 64

65 +

GR

5

5 0

2% 13 - 17

18 - 24

25 - 34

AGE 7 THE BRANDS YOU KNOW THEPRINTBRANDS MOUNTAIN PRINT MEDIAN MEDIAN AGE: 44 YOU TRUST WEBSITE MEDIAN AGE: 37 AGE: 48 FACEBOOK ME BIKE THE BRANDS ACTION THAT DELIVER GROUP TOTALS

27%

25

32%

35

30

30

25

25

21%

35%

30

26%

30%

20

17%

18%

35

27%

25

21%

20

25% 30

GROUP TOTALS

30

GROUP DEMOGRAPHICS

GROUP TOTALS

35

WEBSITE DEMOGRAPHICS 34,000,000 VISITS AGE GROUP

GROUP TOTALS

204,000

PRINT COPIES

GROUP TOTALS

AGE

GROUP DEMOGRAPHICS

25

20 The Hi-Torque Media Moto and Our We can target your advertising 15 15 15%readers are straight-forward, R 15 15 15 12% 10 10 Cycling Groups are the ONLY committed, LOYAL-TO-OURand help you tailor your 9% 10 7% 10 10 7% 4% 5 3% 5 brands media that cover the BRANDS3%enthusiasts to reach 5 5 3% who spend5 2% messaging 3 2%all segments 1% 0 0 0amount of their 0 13 - 17of our 0 ENTIRE 13landscape - 17 18 - 24 of 25 -content 34 35 - 44 45 - 54 a55considerable - 64 65 + 18--54 24audience, 25 - 65 44target 55--17 64c 1865- 24 + 13 25 - 34 18 18 - 24 25 - 34 35 - 44 45 55--34 64 35or + 45 - 54specifi GROUP creation andGROUP distribution platformsPRINTdisposable income on GROUP their sports. segments ofWEBSITE our audiencePRINT (by GROUP DEMOGRAPHICS VISITS COPIES DEMOGRAPHICS 71,000 COPIES 49,000 AGE AGE DEMOGRAPHICS AG 2 DEMOGRAPHICS AGE AGE 5,000,000 in OFF-ROAD DIRT BIKE/MOTO/ demographic and platform) to UTV/ATV and CYCLING: Print and These aren’t “fans” (nonallow you to get the most out of Digital magazines, Websites, participants) of an influencer. your advertising spend.

FACEBOOK ME PRINT MEDIAN AGE: 57 WEBSITE MEDIAN AGE: 49 Social Media, Video, Direct Email, They’re not “casual one-and30 30 28% viewers.

27% and30Consumer Promotion. ELECTRIC done” They’re not “bots” The28% following pages will show 25% 25 25 25 BIKE ACTION 22% you, by title 21% or “click-farm20workers”. and demo, the 19% 20 20 EBA 16% Wherever consumers seek FACEBOOK strength and reach of our15brands, 15 15 12% information, we’re there to give SIMPLY PUT, IN10 TERMS OF BROAD and what we can 10% do to partner 10 10 8% 4% them5 EXACTLY3%the information DIVERSIFICATION OF with you to help get your product 5 5 3% DEMO AND 1% 1% 0 0 they’re to0 our 13looking - 17 18 - for.

24 And 25 - 34 being 35 - 44 45 - 54 QUALITY 55 - 64 65OF + CONSUMERS, 13 - 17 18 - 24 25 - 34 18 - 24 25 OUR - 34 35 - 44 and 45 -message 54 55 - 64 delivered 65 + on every platform means OVERALL REACH IS UNMATCHED WORLDWIDE AUDIENCE of active GROUP PRINT WEBSITE DEMOGRAPHICS 20,000 COPIES AGEhave DEMOGRAPHICS 1 AGE GROUP DEMOGRAPHICS 1,000,000 VISITS AGE GROUP our titles the WIDEST

BY ANY OTHER SINGLE-MEDIA enthusiasts.

REACH, DIVERSIFICATION, and OUTLET. ENGAGEMENT of REAL Off-Road Thank you for choosing the PRINT MEDIAN AGE: ??

WEBSITE MEDIAN AGE: ?? and Cycling consumers.

Hi-Torque Media Group for yourFACEBOOK ME 29% 30 35 30 BICYCLE 31% 2020 30%Marketing Campaigns.

20

13%

15

GROUP TOTALS

TTLES 21% FACEBOOK

22%

GROUP TOTALS

GROUP TOTALS

25

30

25

GROUP TOTALS

GROUP TOTALS

20

25

19%

20

CYCE

GROUP TOTALS

20

20%

20 15

13%

15

24%

STRENGTH OF HI-TORQUE MEDIA REACH 10 5 0

3%

13 - 17

AGE

8%

5%

18 - 24

10 5

25 - 34

GROUP DEMOGRAPHICS

35 - 44

45 - 54

140,000

55 - 64

65 +

0

4%

3%

18 - 24

10

25 - 34

35 - 44

45 - 54

55 - 64

65 +

5 0

WEBSITE DEMOGRAPHICS 10,000,000 VISITS AGE GROUP

TOTAL PRINT COPIES

AGE

READER DEMOGRAPHICS PRINT MEDIAN AGE: 47

14%

15

0

25

20%

20

5

HI-TORQUE22% FACEBOOK

5% 13 - 17

AGE

10 5

GROUP DEMOGRAPHICS

35 - 44

45 - 54

344,000

4 Million Copies Distributed Per Year 500 Million “Pages Viewed”

55 - 64

PRINT COPIES

30

26%

65 +

0

25 - 34

4

29%

30%

18 - 24

25 - 34

25

20

7% 25 - 34

26%

20

13%

15

6% 18 - 24

27%

GROUP TOTALS

25

10

30

26%

18 - 24

GROUP DEMOGRAPHICS

FACEBOOK ME

WEBSITE MEDIAN AGE: 41 GROUP TOTALS

GROUP TOTALS

30

1%

13 - 17

10

5% 18 - 24

15

3% 25 - 34

35 - 44

45 - 54

55 - 64

65 +

WEBSITE DEMOGRAPHICS 44,000,000 VISITS AGE GROUP

44 Million Pageviews Per Year 250 Million Impressions

5 0

2% 13 - 17

DEMOGRAPHICS 1 AGE GROUP

35 - 44

45 - 54

720,000

55 - 64

65 +

5 0

7%

6% 13-17

18 - 24

25 - 34

45 - 54

625,000

AGE

FACEBOOK FOLLOWERS

35 - 44

GROUP DEMOGRAPHICS INDEPENDENT

2%

1%

55 - 64

65 +

GR

1%

GR

3%

5 0

6% 13-17

AGE

INSTAGRAM FOLLOWERS

4% 18 - 24

25 - 34

GROUP DEMOGRAPHICS

35 - 44

45 - 54

55 - 64

28,000,000

1% 65 +

YOUTUBE VEWS

0

EDIAN AGE: 42 35

24%

GROUP TOTALS 15

65 +

10 0

7% 1% 13-17

18 - 24

25 - 34

30%

30

35 - 44

45 - 54

55 - 64

6% 65 +

GROUP TOTALS

19%

20

45 - 54

435,000

55 - 64

12%

10

65 +

5 0

13-17

AGE

FACEBOOK FOLLOWERS

5%

2% 18 - 24

GROUP DEMOGRAPHICS

35 - 44

45 - 54

115,000

55 - 64

35

31%

21%

GROUP TOTALS

30

3% 65 +

55 - 64

GROUP TOTALS

0

2% 65 +

FOLLOWERS 1,200,000 FACEBOOK

5 0

10%

6%

1% 13-17

AGE

40 35 30 25 20 15 10 5 0

18 - 24

25 - 34

GROUP DEMOGRAPHICS

35 - 44

45 - 54

55 - 64

300,000

YOUTUBE VEWS

65 +

30% 30%

19%

12% 5%

3%

55 - 64

65 +

2% 13-17

18 - 24

25 - 34

GROUP DEMOGRAPHICS

35 - 44

45 - 54

2,600,000

YOUTUBE VEWS

YOUTUBE MEDIAN AGE: 29 35

28%

30

32%

25

HI-TORQUE 9% FACEBOOK 18%

15 10

20%

7%

AGE

33%

20

13%

45 - 54

5

INSTAGRAM FOLLOWERS

25

4%

10

INSTAGRAM MEDIAN AGE: 29

EDIAN AGE: 31

35 - 44

25 - 34

25%

YOUTUBE MEDIAN AGE: ??

30%

25 15

35 - 44

1%

31%

15

INSTAGRAM MEDIAN AGE: ??

3%

1%

1%

20

EDIAN AGE: ??

6%

5

25

TOTAL INSTAGRAM DEMOGRAPHICS 15,000 FOLLOWERS AGE GROUP

LE TTLES 19%

250 - 3413-1735 - 4418 - 24 45 - 5425 - 34 55 - 6435 - 4465 + 45 - 54

30

FOLLOWERS 15,000 FACEBOOK

27%

18 + - 24 65

35

20% ELECTRIC BIKE ACTION 10% FACEBOOK

20

5

55 - 64

4%

YOUTUBE MEDIAN AGE: 37

25%

25

7%

1%

0 250 - 3413 - 17 35 - 4418 - 24 45 - 5425 - 34 55 - 6435 - 4465 + 45 - 54 5513-17 - 64

31%

30

15%

45 - 54

5

INSTAGRAM MEDIAN AGE: 39

BIKE ACTION

35 - 44

18 - 24

2%

5%

55 - 6

YOUTUBE GROUP INSTAGRAM GROUP DEMOGRAPHICS AGE AGE GROUP 1,300,000 DEMOGRAPHICS FOLLOWERS DEMOGRAPHICS VEWS 150,000 FACEBOOK FOLLOWER 35,000 INSTAGRAM DEMOGRAPHICS AGE FOLLOWERS AGE GROUP 65,000

FOLLOWERS 270,000 FACEBOOK

27%

13-17

3%

1%

GROUP TOTALS

65 +

5

GROUP TOTALS

55 - 64

3%

GROUP TOTALS

45 - 54

5

GROUP TOTALS

35 - 44

2%

GROUP TOTALS

5%

GROUP TOTALS

NUMEROUS SURVEYS ALL REACH THE SAME CONCLUSION: “NO INSTAGRAM INSTAGRAM MEDIAN AGE:MEDIAN 35 OTHER THE SUPERIOR AGE: 37 MEDIAN AGE: 3 EDIAN AGE: 36MEDIUM DELIVERS FACEBOOK AGE: 38YOUTUBE MEDIAN 30% 33% 30% 30% ENGAGEMENT, DWELL TIME, FINANCIAL 30 30 35 30 28% 31% 26% 30% 30 VALUE AND ROI, AND THE IMPORTANCE 24% 25 25 25 25 TAIN BIKE 19% 20 19%18% 20 OF TRUST” GENERATED

BY TRADITIONAL 20 20% 18% 19% 20 14% 14% 15 15 15 MAGAZINES AND NEWSBRANDS. 15 12% 10 10 10 SOURCE: MEDIATEL 10 7%

6% 13-17

18 - 24

25 - 34

35 - 44

45 - 54

15 10

2%

1%

55 - 64

65 +

INSTAGRAM DEMOGRAPHICS 740,000 FOLLOWERS AGE GROUP

1.2 Million FACEBOOK FOLLOWERS 20 Million Post Reach per year

19%

20

700,000 INSTAGRAM FOLLOWERS 40 Million Post Reach per year

5 0

11%

5% 13-17

AGE

18 - 24

25 - 34

GROUP DEMOGRAPHICS

35 - 44

45 - 54

3%

1%

55 - 64

65 +

45,000,000

400,000 YouTube Subscribers 45 Million Video Views per year

YOUTUBE VEWS

4 / 2020 / media.hi-torque.com

Here are the

TOP 11 REASONS TO PROMOTE & ALIGN YOUR PRODUCTS WITH OUR BRANDS. 1. SELL. Advertising with hi-torque will help you sell your product.

2. AUDIENCE. Our titles and platforms get you in front of the largest true-enthusiast audience. No “wasted” ad spend.

3. AWARENESS. Enthusiasts become aware of your products and buy them.

4. INFLUENCE. Our readers actually pay for our expertise, knowledge, and opinions. What other “influencer” can say that?

5. TRUST. Our readers’ trust in our content motivates them to buy your products.

6. REACH. We’re in front of every buyer, no matter what media platform they’re on. Our reach is unmatched.

7. DEMO. Every consumer, regardless of age, income level, or skill level, will see your product.

8. GLOBAL. Our brands are the go-to titles for information around the world.

9. HISTORY. Our core audience’s long-term devotion to our titles helps you sell your product.

10. PARTNERSHIP. A check of our long-time advertisers reads like a “who’s who” list of the most successful companies in these fields. They know that the exposure they receive in our titles has helped make them successful.

11. EXPOSURE. Your products’ exposure in our brands will help make you successful too!

CONTENTS 6 10 14 18 22

DIRT BIKE MOTOCROSS ACTION MOUNTAIN BIKE ACTION ROAD BIKE ACTION DIRT WHEELS

26 30 36 38 40

UTV ACTION ELECTRIC BIKE ACTION WEBSITE ADVERTISING PRINT ADVERTSING CONTACT INFO

IN GENERAL, WHICH TYPE OF ADVERTISING CHANNELS DO YOU TRUST MORE WHEN YOU WANT TO MAKE A PURCHASING DECISION? THE NUMBER ONE ANSWER? 82% OF RESPONDENTS SAID A COMPANY’S PRINT ADS WERE THEIR MOST TRUSTED ADVERTISING CHANNEL. SOURCE: MARKETING SHERPA 2020 / media.hi-torque.com / 5

50 YEARS OF OFF-ROAD DOMINANCE!!

For the last half-century we have tested more offroad bikes and products/ accessories than any other media source or influencer in existence. Over that time we have built trust with our audience because we give authentic opinions about what works and what doesn’t.

2020 SURPRISE! ALL-NEW MODELS FROM KTM & HUSKY CCC 02977

JULY 2019

•

YAMAHA’S NEW 450 ENDURO

JULY 2019 •

This formula for success has carried over to other platforms like our website which is up 50% over last year, our YouTube channel that is up 72%, or Instagram that has a 400,000 reach in a given week--all this serving different demographics, but the same core off-road rider.

www.dirtbikemagazine.com

HUSKY’S OFF-ROAD 2-STROKE SHOCKER!

BREAKTHROUGH ON THE 300 2-STROKE Att’n retailer: Please display until July 18

dirtbikemagazine.com

$6.99

NEW KTM 450 MOTOCROSS MONSTER

20

37%

30

30 25 20 15 6% 10 5 3% 550- 6413 - 17 65 + 18 - 24

40

22% 35

FACEBO

25

33%

28%

30

26%

23%

25

20 15

20%

20

14%

18 - 24

5

25 - 34 0

35--17 44 13

GROUP DEMOGRAPHICS

30 25 20 15

24%

25

6%

3%

55 - 6435 - 44 65 +45 - 54 18 45 - 24- 54 25 - 34

WEBSITE VISITS

GROUP DEMOGRAPHICS

30%

24%

PRINT COPIES

25%

30

DB is the #125% influencer for serious riders 25

20 15

10 7%6 / 2020 /10media.hi-torque.com

17%

14%

18% 20 15 10

10

6%

5 0

8%

15 10

3%

1%

25 - 34 44- 64 45 -6554+ 25 -18 34- 24 35 - 44 45 - 54 35 -55

GROUP DEMOGRAPHICS

30

15%

29%

GROUP DEMOGRAPHICS

30%29%

FACEBOOK FOLLOWERS

3%

55 - 64

20

30%

21%

15

8% 10% 10

11% 7%

5 0

WEBSITE VISITS

mobile, desktop/laptop and tablet versions.

22%

25

65 +

2%

13 - 17

18 - 24

GROUP DEMOGRA

35 30

OUP TOTALS

0

6%

7%

OUP TOTALS

65 +

5

10

OUP TOTALS

26%

13% 12%

PLAN TO BUY 70% A NEW BIKE IN THE NEXT YEAR

READER AGE AGE 18,000,00058,000 AGE40,000,000 8,000,000 AGE AGE AGE GROUPS,

BY THE DIRT BIKE’s Print and Digital magazine is STILL DIRT BIKE’s Website content will be viewed worldwide PRINT MEDIAN 46 CateringFACEBOOK WEBSITE MEDIAN AGE: 40 WEBSITEthe MEDIAN AGE: 42 inAGE: #1 Motorcycle title the world. to by over 3.2 Million unique in 2020, and FACEBO MEDIAN AGE: 38 individuals NUMBERS the most experienced and loyal demo in the sport, generate more than 45 Million ad impressions on 10

OUP TOTALS

T ES

19%

24%

15

15

55 - 64

24%

GROUP TOTALS

GROUP TOTALS

20

25

4%

24%

31% 25

30

QUICK FACTS A DIRT BIKE 96%OWN

WEBSITEAGE: MEDIAN FACEBOOK MEDIAN 29 AGE: 41 GROUP TOTALS

35

GROUP TOTALS

WEBSITE MEDIAN 40 AGE: 46 PRINTAGE: MEDIAN 25%

OUP TOTALS

DIRT BIKE

TRAIL BIKE SHOOTOUT

GROUP TOTALS

DIRT BIKE Magazine is the ORIGINAL SOURCE for off-road motorcycle riders and, 50 years later, still the best-selling magazine in its market.

25 20 15 10

34%

60%

THE WORLD OF PRINT AND SOCIAL MEDIA CONTIUNE TO BE AT THE FOREFRONT OF HOW OUR CUSTOMER BASE ACQUIRES INFORMATION, SO OUR RELATIONSHIPS WITH INDUSTRY-LEADING PUBLICATIONS ARE MORE IMPORTANT THAN EVER. FOR DECADES, MOOSE RACING HAS RELIED ON DIRT BIKE MAGAZINE TO BE ONE OF THE MOST IMPORTANT OUTLETS WE UTILIZE TO GET OUR MESSAGE OUT THERE. IT HAS BEEN, AND WILL CONTINUE TO BE ONE OF OUR MOST PRIZED PARTNERS BECAUSE OF THE WAY THEY REACH OUT TO OUR CORE AUDIENCE OF ENTHUSIASTS.” BRAD KRUCKENBERG, GENERAL MANAGER MOOSE RACING

RIDE ONCE PER WEEK OR MORE

CITE DIRT BIKE 78% AS THEIR #1 MOST TRUSTED INFLUENCER

OOK MEDIAN AGE: 28MEDIAN AGE: 27 N AGE: 27 AGE: 33 YOUTUBE MEDIAN INSTAGRAM GROUP TOTALS

16%

25 20 15 107%

7% 2%

5

1%

45 25 - 54- 34 55 35 - 64- 44 6545+ - 54

00 50,000

INSTAGRAM APHICS FOLLOWERS

6%

2%

0 55 - 6413-17 65 +18 - 24

AGE

FACEBOOK FOLLOWERS

4033% 36% 34% 35 30 25 16% 20 15% 15 10% 10 6% 6% 3% 5 1% 0 25 - 34 13-1735 - 44 18 - 2445 - 54 25 - 3455 - 64 35 - 44 65 +45 - 54

22,000,000230,000 AGE

GROUP DEMOGRAPHICS

GROUP DEMOGRAPHICS

YOUTUBE VEWS

DIRT BIKE’s Social Media sites reach a different market

2%

1%

55 - 64

65 +

25

15%

18%

20 15

8%

10

22%

30 25 20 15 10

UP TOTALS

OUP TOTALS

followers will35generate 20 Million 35%impressions, linking to our 40 36% Website and 30to your ads.

35 25%28%

12%

20 15

9%

DIRT BIKE

34%

15% 6%

6% 13-17

18 - 24

25 - 34

GROUP DEMOGRAPHICS

35 - 44

45 - 54

2%

1%

55 - 64

65 +

18,000,000

YOUTUBE VEWS

DIRT BIKE’s Video segment covers YouTube, IGTV, FacebookYOUTUBE platforms. 100 new videos MEDIAN AGE:per28year, producing 18-20 Million Views.

New bike intros, shootouts, product 35 33% tests, project bikes, two-stroke spotlights.

30 25

20%

36%

AGE

INSTAGRAM FOLLOWERS

segment of younger enthusiastsMEDIAN viewing ourAGE: content.

300,000 AGE: 29 N AGE: 32 INSTAGRAM OOK MEDIAN AGE: 28 YOUTUBE 31MEDIAN 35%

40 35 30 25 20 15 10 5 0

GROUP TOTALS

31%

30

YOUTUBE MEDIAN AGE: 29

OUP TOTALS

35

22%

GROUP TOTALS

30%

10

24%

22% 12% 2020 / media.hi-torque.com / 7

DIRT BIKE READER SURVEY READERS

Gender?

MALE 98%

Household income? $92,000

Do you own a dirt/motocross bike? YES 96%

How many bikes do you own?

Average 3.1

How often do you ride?

ONCE PER WEEK OR MORE 60%

Do you race?

YES 50%

MOTOCYCLE BRANDS CURRENTLY OWNED 1. YAMAHA .............49% 2. HONDA ................47%

AFTER RIDING & READING DIRT BIKE MAGAZINE FOR OVER 30 YEARS, IT IS STILL ONE OF MY FAVORITE GO-TOs FOR INFORMATION & TESTS ON PRODUCTS, BIKES AND SETUP. NICE TO SEE FAMILIAR NAMES AFTER MANY YEARS WITH STAFF. I RECOMMEND THE MAGAZINE TO NEWCOMERS TO OUR SPORT TO TAKE SOME OF THE GUESSWORK OUT OF DIRT BIKE RELATED TOPICS SUCH AS REPAIR AND RIDING TECHNIQUES.” ALAN D., FACEBOOK REVIEW, DIRT BIKE READER 8 / 2020 / media.hi-torque.com

3. KTM ....................37% 4. KAWASAKI ..........26%

MOTORCYCLE BUYING PLANS Probably buying in next 12 months? YES 70%

BRANDS CONSIDERING 1.

2.

3.

4.

5.

6.

7.

8.

KTM ............................ 43% YAMAHA ..................... 31% HUSQVARNA ............... 29% HONDA ........................ 25% KAWASAKI .................. 15% BETA ........................... 13% SUZUKI ......................... 7% GASGAS ....................... 6%

ENGINE TYPE

1. TWO STROKE............... 49% 2. FOUR STROKE ............. 32% 3. NOT SURE ................... 19%

TYPE 1.

2.

3.

4.

ENDURO/OFF-ROAD..... 36% MOTOCROSS ............... 31% DUAL SPORT ............... 17% ADVENTURE .................. 4%

5. SUZUKI ...............17% 6. HUSQVARNA .......14%

7. BETA .....................4% 8. GASGAS ................4%

MAIN INFLUENCES

MOST TRUSTED SOURCE FOR INFORMATION ON ALL PURCHASES? DIRT BIKE Magazine 78%

PURCHASING MOTORCYCLES

1. DIRT BIKE MAGAZINE 83% 2. PREVIOUS BRAND EXP. 59% 3. PRICE 29%

PURCHASING PARTS AND ACCESSORIES 1.

2.

3.

4.

DIRT BIKE EDITORIAL 59% ADS IN DIRT BIKE 43% INTERNET WEBSITES 38% FRIENDS 37%

PURCHASING RIDING GEAR 1.

2.

3.

4.

DIRT BIKE EDITORIAL 66% ADS IN DIRT BIKE 48% FRIENDS 44% INTERNET WEBSITES 43%

TOP THREE BRANDS OWNED BY CATEGORY EXHAUST PIPE

BRAKE PADS

GOGGLE

HANDLEBAR

OIL

GLOVES

SPROCKET

CHAIN LUBE

BOOTS

CHAIN

COOLANT

RIDING APPAREL

GRIPS

GRAPHICS

CHEST PROTECTOR

AIR FILTER

REEDS

NECK BRACE

1. FMF 66% 2. PRO CIRCUIT 20% 3. YOSHIMURA 6% 1. RENTHAL 46% 2. PRO TAPER 39% 3. FASST/FLEX 7% 1. RENTHAL 38% 2. SUNSTAR 16% 3. PRIMARY DRIVE 14% 1. D.I.D. 52% 2. RENTHAL 18% 3. PRIMARY DRIVE 15% 1. PRO TAPER 26% 2. RENTHAL 24% 3. ODI 17% 1. TWIN AIR 60% 2. UNI FILTER 29% 3. NO TOIL 14%

TIRE

1. DUNLOP 57% 2. BRIDGESTONE 24% 3. KENDA 21%

1. EBC 36% 2. BREMBO 12% 3. TUSK 11% 1. MAXIMA 24% 2. MOTOREX 23% 3. BEL RAY 19% 1. BEL RAY 33% 2. MAXIMA 31% 3. PJ1 11% 1. ENGINE ICE 34% 2. MAXIMA 9% 3. HONDALINE 7% 1. DECAL WORKS 17% 2. FACTORY EFFEX 13% 3. ATTACK 7% 1. BOYESEN 35% 2. MOTO TASSINARI 23%

1. SCOTT 43% 2. 100% 38% 3. OAKLEY 24% 1. FOX 37% 2. FLY 23% 3. MOOSE 20% 1. ALPINESTARS 42% 2. GAERNE 23% 3. SIDI 15% 1. FOX 41% 2. FLY 33% 3. THOR 28%

1. FOX 24% 2. LEATT 13% 3. THOR 11%

PISTON

1. LEATT 10% 2. EVS 7% 3. ALPINESTARS 2%

HELMET

1. EVS 11% 2. LEATT 10% 3. CTI 8%

1. WISECO 36% 2. VERTEX 13% 3. PRO-X 10%

KNEE BRACE

1. BELL 30% 2. HJC 22% 3. FLY 21%

ISSUANCE AND CLOSING DATES COVER SPACE MATERIAL ON-SALE DATE DEADLINE* DEADLINE** DATE Jan-20............................10/25/19................................ 11/1/19...................... 12/19/20 Feb-20.............................11/26/19................................ 12/5/19........................ 1/23/20 Mar-20............................12/26/19.................................. 1/3/20........................ 2/20/20 Apr-20...............................1/24/20................................ 1/31/20........................ 3/19/20 May-20..............................2/25/20.................................. 3/4/20........................ 4/23/20 Jun-20..............................3/24/20................................ 3/31/20........................ 5/21/20 Jul-20...............................4/23/20................................ 4/30/20........................ 6/18/20 Aug-20..............................5/21/20................................ 5/29/20........................ 7/16/20

COVER SPACE MATERIAL ON-SALE DATE DEADLINE* DEADLINE** DATE Sep-20..............................6/24/20.................................. 7/1/20........................ 8/20/20 Oct-20...............................7/23/20................................ 7/30/20........................ 9/17/20 Nov-20..............................8/20/20................................ 8/27/20...................... 10/15/20 Dec-20..............................9/23/20................................ 9/30/20...................... 11/19/20 Jan-21............................10/23/20.............................. 10/30/20...................... 12/17/20 Feb-21.............................11/24/20................................ 12/3/20........................ 1/21/21 Mar-21............................12/28/20.................................. 1/4/21........................ 2/18/21

2020 / media.hi-torque.com / 9

DIRT BIKE 2020 READER SURVEY BIKE PROFILE How often do you buy dirt bike magazine?

1-4 issues ............................. 10% 5-8 issues ............................. 10% 9-12 issues ........................... 11% Subscription .......................... 58% I look at the Website only ....... 11%

How long have you been reading Dirt Bike Magazine?

Less than 1 yr .......................... 7% 1-2- years ............................... 9% 2-3 years ................................. 8% 3-4 years ................................. 4% 4-9 years ................................. 4% 10+ years .............................. 68%

How many people besides yourself look through your copy of dirt bike?

1............................................ 23% 2............................................ 24% 3............................................ 17% 4.............................................. 5% 5+ ........................................... 8% None...................................... 23%

Do you own a dirt/ motocross bike?

Yes ........................................ 96% No ........................................... 4%

How many bikes do you own?

1............................................ 20% 2............................................ 27% 3............................................ 18% 4+ ......................................... 35%

What brand(s) do you own?

Aprilia ...................................... 1% BMW ....................................... 3% Beta......................................... 4% Christini ................................... 1% Cobra....................................... 1% Gas Gas ................................... 4% Honda .................................... 47% Husqvarna ............................. 14% Kawasaki ............................... 26% KTM....................................... 37% Sherco ..................................... 1% SSR ......................................... 1% Suzuki ................................... 17% SWM........................................ 1% TM ........................................... 1% Yamaha ................................. 40% Other ..................................... 17%

What size are they?

50cc ...................................... 15% 65cc ........................................ 5% 85cc ........................................ 9% 10 / 2020 / media.hi-torque.com

125cc .................................... 26% 150cc .................................... 11% 250cc .................................... 53% 300cc-350cc ......................... 40% 450cc .................................... 24% 500cc .................................... 10% 501cc-600cc ........................... 5% 600cc-800cc ......................... 11% 800cc+ ................................. 10% Other ..................................... 13%

What year is your newest bike?

2019........................................ 6% 2018...................................... 17% 2017...................................... 14% 2016...................................... 12% 2015........................................ 3% 2014........................................ 3% 2013........................................ 3% 2012 or earlier ....................... 42%

What type of engine?

2-stroke................................. 55% 4-stroke................................. 45%

What types of bike do you own?

Motocross.............................. 55% Enduro ................................... 54% Dual sport .............................. 27% Supermoto ............................... 4% Adventure .............................. 10% Trails ....................................... 6% Pit Bike .................................. 11% Electric .................................... 2% Other ..................................... 16%

Which of these factors influenced you most when you brought your motorcycle?

DB test results ....................... 59% DB Website ............................ 13% DB social media ..................... 11% Price ...................................... 29% Showroom avail ..................... 10% Local Dealer ......................... 25% Factory cont program............... 3% Factory race results ................. 3% Another website review ........... 6% Other social media ................... 6% Previous brand exp. ............... 59% Friend’s recommend .............. 20% Parent’s recommend ................ 7%

Do you plan to buy a new bike in the next 12 months?

Yes ........................................ 23% Probably ................................ 19% Maybe ................................... 28% No ......................................... 30%

What brands are you considering?

Alta .......................................... 1% Aprilia ...................................... 1% BMW ....................................... 2% Beta....................................... 13% Christini ................................... 1% Cobra....................................... 1% Gas Gas ................................... 6% Honda .................................... 25% Husqvarna ............................. 29% Kawasaki ............................... 15% KTM....................................... 43% Sherco ..................................... 4% SSR ......................................... 1% Suzuki ..................................... 7% SWM........................................ 1% TM ........................................... 3% Yamaha ................................. 31% Zero ......................................... 1% Other ....................................... 3% Don’t know yet ........................ 2%

What size will it be?

50cc ........................................ 1% 65cc ........................................ 2% 85cc ........................................ 2% 125cc ...................................... 6% 150cc ...................................... 4% 250cc .................................... 28% 300cc-350cc ......................... 26% 450cc .................................... 18% 500cc ...................................... 2% 501cc-600cc ........................... 1% 600cc-800cc ........................... 5% 800cc+ ................................... 3% Other ....................................... 1% Not sure................................... 5%

What year will it be?

New ....................................... 49% Used ...................................... 32% Not sure................................. 19%

What type of engine?

2-stroke................................. 49% 4-stroke................................. 40% Not sure................................. 11%

What type will it be?

Motocross.............................. 31% Enduro ................................... 36% Dual sport .............................. 17% Adventure ................................ 4% Trials ....................................... 1% Pit bike .................................... 1% Electric .................................... 1% Other ....................................... 3% Not sure................................... 4%

Do you influence your friends on what bike they should buy?

Yes ........................................ 82% No ......................................... 18%

When you’re looking to buy, what source do you trust the most?

Edit and tests in DB ............... 78% Manufactures website ............. 3% Manufactures social media ...... 3% YouTube ................................. 16% Facebook or google ................. 1% Internet influencers .................. 4% Twitter ..................................... 0% Pro rider endorse ..................... 6% Brand ambassador................... 4% Another mag or website ........... 9% Parts & Accessories

What is your important sources of information for purchasing parts and accessories?

Editorial in DB ........................ 59% Ads in DB............................... 43% At races ................................. 15% Other mags............................ 16% Motorcycle dealer .................. 26% Friends .................................. 37% Internet sites.......................... 38% Amazon ................................... 7% Instagram ................................ 3% Facebook ................................. 4% Other ..................................... 11%

Where do you purchase replacement parts, hop-up parts and accessories?

Ads in DB............................... 28% DB social media ..................... 12% Bike shop .............................. 60% Online/consumer .................. 39% Off road moto co mail order ...................... 52% Amazon ................................. 22% Instagram ................................ 1% Facebook ................................. 2% Other ..................................... 14%

Have you ever purchased products from ads in DB? Yes ........................................ 70% No ......................................... 30%

How much do you spend on replacement parts, hop-up parts and accessories for your bike each month? $500+...................................... 6% $400-$499............................... 3% $300-$399............................... 7% $200-$299............................. 13% $100-$199............................. 37% Less than $100....................... 34%

What brands of exhaust pipes do you have on your bikes?

Akrapovic................................. 4% Arrow....................................... 1% Big Gun.................................... 2% Bills Pipes................................. 2% Bud Racing............................... 0% DEP.......................................... 1% DG............................................ 3% Dubach..................................... 1% FMF........................................ 66% HFM......................................... 1% Leo Vince.................................. 3% Pro Circuit............................... 20% Rocket...................................... 1% Scalvini..................................... 2% SuperTrapp............................... 3% Two Brothers............................ 1% Yoshimura................................. 6% Stock/OEM.............................. 28% Other...................................... 10%

What brands of handlebars do you have on your bikes?

Applied Racing.......................... 1% Azonic...................................... 1% DG............................................ 1% Fasst/Flexx............................... 7% Fly............................................ 3% Moose...................................... 5% MSR......................................... 3% ODI........................................... 1% O’Neal...................................... 2% Pro Taper................................ 39% Renthal................................... 46% Tag........................................... 2% Torc 1....................................... 1% Tusk......................................... 2% Twisted Engineering.................. 2% Vortex....................................... 1% Stock/OEM.............................. 35% Other........................................ 9%

What brands of sprockets do you have on your bikes?

Dirt Tricks................................. 6% Fl.............................................. 1% Ironman.................................... 3% J............................................... 5% Magnum................................... 1%

Moose...................................... 7% MSR......................................... 3% PBI........................................... 1% PMP.......................................... 0% Primary Drive.......................... 14% Pro Taper.................................. 8% Renthal................................... 38% Sprocket Specialists................. 3% Sunstar .................................. 16% Supersprox............................. 13% Tag........................................... 2% Talon........................................ 3% Vortex....................................... 4% Stock/OEM.............................. 35% Other...................................... 11%

What brands of chains do you have on your bikes?

D.I.D....................................... 52% EK.......................................... 11% Flo............................................ 1% JT............................................. 1% KMC......................................... 1% Moose...................................... 4% Primary Drive.......................... 15% Regina...................................... 6% Renthal................................... 18% RK.......................................... 15% Tsubaki.................................... 2% Sunstar .................................... 5% Stock/OEM.............................. 27% Other........................................ 6%

What brands of grips do you have on your bikes?

A’ME......................................... 3% Azonic...................................... 1% Boyesen................................... 1% EKS Brand................................ 1% Emig......................................... 5% Moose...................................... 5% ODI......................................... 17% O’Neal...................................... 4% Oury......................................... 7% Pro Grip.................................. 14% Pro Taper................................ 26% Renthal................................... 24% Scott....................................... 14% Sunline..................................... 8% Smith........................................ 1% Tag........................................... 2% Torc1........................................ 1% Stock/OEM.............................. 20% Other........................................ 9%

What brands of air filters do you have on your bikes?

Acerbis..................................... 1% DT1.......................................... 3% FunnelWeb............................... 6% K&N.......................................... 8% Maxima.................................... 2% No Toil.................................... 14% PC............................................ 1% Pro Taper.................................. 1% Twin-Air.................................. 60% Uni-Filter................................ 29% Stock/OEM.............................. 30% Other........................................ 4%

What brands of replacement tires do you buy?

Bridgestone............................ 24% CST.......................................... 1% Dunlop.................................... 57% Duro......................................... 1% Full Bore................................... 1% Goldentyre................................ 8% Hi-Point.................................... 1% Hoosier..................................... 1% IRC......................................... 10% Kenda..................................... 21% Maxxis.................................... 14% Metzeler................................... 7% Michelin.................................. 20% Mitas........................................ 1% Pirelli...................................... 12% Sedona..................................... 3% STI............................................ 2% Trelleborg................................. 2% Stock/OEM................................ 5% Other...................................... 13%

How many tires do you purchase a year?

20+.......................................... 1% 15-20....................................... 1% 10-14....................................... 5% 5-9......................................... 17% Less than 5............................ 76%

What brands of brake pads do you have on your bikes?

AP Racing................................. 1% Braking..................................... 5% Brembo.................................. 12% DP/Dunlop................................ 5% EBC........................................ 36% Ferodo...................................... 1% Galfer....................................... 7% Magnum................................... 1%

Moose...................................... 4% Moto Master............................. 1% MSR......................................... 2% Pro Taper.................................. 2% Renthal..................................... 3% SBS.......................................... 0% Tusk....................................... 11% Vesrah...................................... 1% Stock/OEM.............................. 46% Other........................................ 5%

What brands of oil do you use?

Amsoil.................................... 18% Bel-Ray.................................. 19% Castrol...................................... 5% Hondaline............................... 13% Kawasaki.................................. 5% Klotz......................................... 5% Lucas....................................... 5% Maxima.................................. 24% Mobil 1..................................... 4% Motorex.................................. 22% Motul...................................... 13% Pennzoil.................................... 2% PJ1........................................... 4% Redline..................................... 1% Repsol...................................... 1% Silkolene................................... 2% Spectro..................................... 7% Suzuki CCI................................ 1% Torco........................................ 1% Valvoline................................... 3% Yamalube................................ 17% Other...................................... 13%

What brands of chain lube do you use?

Bel-Ray.................................. 33% Hondaline................................. 8% Lucas....................................... 5% Maxima.................................. 31% Moose...................................... 2% Motorex.................................. 10% Motul........................................ 6% No-Toil...................................... 1% PJ1......................................... 11% Renthal..................................... 2% Repsol...................................... 1% Silkolene................................... 2% Spectro..................................... 2% Sunstar .................................... 1% Torco........................................ 1% Yamalube................................ 10% Other...................................... 21% 2020 / media.hi-torque.com / 11

DIRT BIKE 2020 READER SURVEY What brands of coolant do you use?

Amsoil ..................................... 4% Bel-Ray ................................... 5% Castrol ..................................... 2% Engine Ice.............................. 34% Evans ...................................... 5% Hondaline ................................ 7% Kawasaki ................................. 4% Lucas Oil ................................. 2% Maxima ................................... 9% Mobil 1 .................................... 1% Motorex ................................... 5% Motul ....................................... 3% Mystik ..................................... 1% Pennzoil ................................... 4% PJ1 .......................................... 1% Quaker State............................ 1% Repsol ..................................... 1% Rock Oil ................................... 1% Silkolene.................................. 1% Spectro .................................... 1% Torco ....................................... 1% Twin-Air ................................... 2% Valvoline .................................. 2% Yamalube................................. 4% Other ..................................... 17%

What brand of numbers and or custom graphics do you have on your bikes?

Attack ...................................... 7% D’COR...................................... 1% De-Cal Works......................... 17% Dirt Design .............................. 3% Dirt Digits ................................ 1% Factory Effex.......................... 13% Flu Designs.............................. 2% FMF ......................................... 2% HBD ......................................... 1% MotoPro Graphics .................... 2% N-Style .................................... 6% One Industries ......................... 3% Powersport Grafx ..................... 1% Primal ...................................... 1% Pro-Circuit ............................... 2% Pro’s Choice............................. 0% Red Label ................................ 0% Throttle Jockey ........................ 3% Stock/OEM............................. 33% Other ..................................... 21% None...................................... 21%

Reeds purchased?

Boyesen ................................ 35% Moto Tassinari ....................... 23% Stock/OEM............................. 40% Other ..................................... 11% 12 / 2020 / media.hi-torque.com

Piston purchased?

Cosworth ................................. 1% CP ........................................... 1% JE ............................................ 1% LAPC ....................................... 1% Namura ................................... 3% Pro-X ..................................... 10% Vertex .................................... 13% Wiseco................................... 36% Wossner .................................. 4% Stock/OEM............................. 45% Other ....................................... 6%

What type of hand guards do you use?

Full-wrap endruo ................... 60% MX shields ............................. 20% None...................................... 20%

Have you had your suspension modified in any way?

Yes ........................................ 58% No ......................................... 42%

Have you modified your engine in any way?

Yes ........................................ 41% No ......................................... 59%

What off-road products have you purchased?

GPS ....................................... 13% Spark arrestor........................ 39% Handguards ........................... 72% Frame protectors ................... 43% Auto clutch ............................ 15% Bigger tank ............................ 31% Steering dampers .................. 23% Drink systems........................ 41% Lighting systems ................... 18% Pipe protectors ...................... 32% Radiator hose kit.................... 22% Radiator guards ..................... 40% Flywheel weights ................... 18% Inflation products ................... 14% Tool carriers/fanny packs ....... 39% Skid plate .............................. 65% Wheels .................................. 25%

RIDING GEAR What are your important sources of info for purchasing parts and accessories?

Editorial in DB ........................ 66% Ads in DB............................... 48% Races .................................... 19% Other mags............................ 24% Motorcycle dealer .................. 33% Friends .................................. 44% Internet sites.......................... 43% Amazon ................................... 8% Instagram ................................ 3% Facebook ................................. 6% Other ..................................... 13%

Where do you purchase your riding gear?

Ads in DB............................... 22% DB social media ....................... 8% Bike shop .............................. 51% Online/consumer .................. 35% Off road /moto co mail order ...................... 51% Amazon ................................. 14% Instagram ................................ 0% Facebook ................................. 1% Other ..................................... 11%

Have you ever purchased riding gear from ads in dirt bike?

Yes ........................................ 79% No ......................................... 21%

How much do you spend on riding gear and apparel during the year?

$1500+ ................................... 3% $1000-$1499 .......................... 5% $800-$999 .............................. 4% $600-$799 ............................ 10% $400-$599 ............................ 12% $250-$399 ............................ 22% $100-$249 ............................ 25% Less than $100...................... 19%

What brand of helmet do you own?

6D ........................................... 5% AGV ......................................... 5% Alpinestars .............................. 2% Answer .................................... 3% Arai........................................ 15% Arioh........................................ 3% Bell ........................................ 30% EVS.......................................... 2% Fly ......................................... 21% Fox ........................................ 17% HJC ....................................... 22% Just 1 ...................................... 1% Kali .......................................... 1% Klim ......................................... 3% Leatt ........................................ 3% LS2.......................................... 5% MSR ........................................ 6% Ocelot ...................................... 0% O’Neal ................................... 10% Scorpion .................................. 5% Shoei ..................................... 13% Suomy ..................................... 4% Thor......................................... 7% Troy Lee................................... 9% UFO ......................................... 1% Vemar ...................................... 1% Z1R ......................................... 2% Zox .......................................... 1% Other ..................................... 15%

What brand of goggles do you own?

100% .................................... 38% 509.......................................... 1% Answer .................................... 5% ARC ......................................... 1% Arnette .................................... 1% Blur ......................................... 1% Dragon .................................... 6% EKS Brand ............................... 4% Fox ........................................ 15% Ican ......................................... 1% Liquid Image ............................ 1% Moose ..................................... 4% Oakley ................................... 24% Pro Grip ................................... 2% Scott ...................................... 43% Smith..................................... 13% Spy .......................................... 9% Thor......................................... 5% Utopia ...................................... 1% Viral ......................................... 0% Von Zipper ............................... 1% Other ....................................... 9%

What brand of gloves do you own?

100% .................................... 11% Acerbis .................................... 1% Alias ........................................ 1% Alpinestars .............................. 7% Answer .................................... 7% AXO ......................................... 2% Azonic ..................................... 1% Deft Family .............................. 1% EVS.......................................... 1% Fasthouse ................................ 1% Five ......................................... 1% Fly ......................................... 23% Fox ........................................ 37% FXR.......................................... 1% Husqvarna ............................... 1% JT Racing ................................ 4% Leatt ........................................ 3% Mechanix Wear ........................ 9% Moose ................................... 20% MSR ...................................... 14% No Fear .................................... 1% Ocelot ...................................... 1% O’Neal ................................... 14% Pro Grip ................................... 1% Risk ......................................... 1% Scott ........................................ 3% Shift......................................... 6% Strike....................................... 1% Thor....................................... 14% Troy Lee................................... 9% Other ..................................... 15%

What brand of boots do you own?

Acerbis..................................... 1% Alpinestars............................. 42% Answer .................................... 1% AXO.......................................... 1% Fly............................................ 7% Forma....................................... 5% Fox......................................... 16% Gaerne.................................... 23% Hi-Point.................................... 3% Moose...................................... 5% MSR......................................... 3% O’Neal.................................... 13% Sidi......................................... 15% TCX.......................................... 2% Thor.......................................... 3% UFO.......................................... 1% Other........................................ 7%

What brand of riding apparel do you own?

Acerbis..................................... 5% Alias......................................... 1% Alpinestars............................... 8% Answer................................... 13% AXO.......................................... 5% Azonic...................................... 1% Fasthouse................................. 3% Fly.......................................... 33% Fox......................................... 41% FXR.......................................... 3% Husqvarna................................ 3% JT Racing................................. 3% Klim........................................ 13% Moose.................................... 24% MSR....................................... 24% Ocelot....................................... 1% One Industries.......................... 6% O’Neal.................................... 20% Pro Grip.................................... 1% Risk.......................................... 0% Scott......................................... 4% Shift....................................... 13% Strike........................................ 1% Shot MX.................................... 1% Thor........................................ 28% Troy Lee.................................. 12% Other...................................... 11%

What brand of chest protector do you own?

Acerbis..................................... 5% Alpinestars............................... 5% Answer..................................... 4% Atlas......................................... 1% AXO.......................................... 1% EVS........................................... 9%

Fly............................................ 8% Fox......................................... 24% HRP.......................................... 4% Leatt....................................... 13% MSR......................................... 4% Moose...................................... 8% O’Neal...................................... 3% Shift......................................... 2% Thor........................................ 11% Troy Lee.................................... 2% UFO.......................................... 1% Other........................................ 4% None....................................... 18%

What brand of neck brace do you own?

Alpinestars............................... 3% Atlas......................................... 2% EVS........................................... 7% Fly............................................ 1% Leatt....................................... 10% Other ....................................... 1% None....................................... 76% 12. What brand of knee brace do you own?.......................................

Alpinestars............................... 3% Asterix...................................... 6% Atlas......................................... 1% CTI............................................ 8% EVS......................................... 11% Fly............................................ 3% Leatt....................................... 10% Mobius..................................... 2% POD MX.................................... 2% Troy Lee.................................... 1% Other...................................... 12% None....................................... 49% 13. What brand of action camera do you own?..................................

360 Fly..................................... 1% Drift.......................................... 0% Epic.......................................... 1% Garmin..................................... 1% GoPro..................................... 39% JVC........................................... 1% Replay...................................... 0% Sony......................................... 2% Wasp........................................ 1% None....................................... 44% None but plan to..................... 12%

PROFILE Gender

Male ...................................... 98% Female..................................... 2% 2. Age...........................................

13-17....................................... 8% 18-24....................................... 6%

25-34..................................... 13% 35-44..................................... 19% 45-54..................................... 24% 55-64..................................... 22% 65+.......................................... 8%

What is your total yearly household income?

200+........................................ 8% 150-200................................... 9% 120-149................................. 10% 90-119................................... 15% 70-89..................................... 18% 50-69..................................... 16% 30-49..................................... 15% Under 30.................................. 9%

If you are over 18, what is your level of education?

High school grad..................... 21% Some college.......................... 26% College grad........................... 25% Graduate degree....................... 9% Tech school............................ 14% Other........................................ 5%

Do you compete in sanctioned motorcycle races?

Yes......................................... 50% No.......................................... 50%

If yes, what class?

Mini.......................................... 3% 85cc......................................... 7% 125cc....................................... 8% 250cc..................................... 24% 450cc..................................... 13% 25+.......................................... 5% 30+........................................ 12% 40+........................................ 14% 50+........................................ 40% Pro........................................... 2%

What type of racing do you compete in?

Arenacross............................... 2% Cross Country......................... 30% Desert.................................... 11% Enduro.................................... 37% Motocross............................... 34% Supercross............................... 3% Supermoto................................ 1% Trials........................................ 5% Other...................................... 13%

How often do you compete per year?

50+ times................................. 2% 40-50....................................... 1% 30-40....................................... 2% 20-30....................................... 6% 10-20..................................... 26% Less than 10 .......................... 63%

Does anyone else in your household race?

Yes......................................... 54% No.......................................... 46%

How often do you ride?

3 or more/week...................... 20% 2 times/week.......................... 17% Once a week........................... 23% 2-3 time/month...................... 28% Once a month or less.............. 12%

How much of the maintenance/repair/hop-ups on your motorcycle is done by you?

100%..................................... 32% 75-99..................................... 38% 50-74..................................... 17% 25-49..................................... 10% Less than 25%......................... 3%

Do you plan to buy a new truck in the next 18 months?

Yes ........................................ 13% No.......................................... 66% Maybe.................................... 21%

What other vehicles do you own?

Dual sport .............................. 30% Mountain bike......................... 66% Road bike............................... 19% Electric bike.............................. 2% ATV......................................... 32% UTV.......................................... 7% Adventure moto...................... 13%

Do you plan to purchase any of the following?

ATV........................................... 6% UTV.......................................... 7% Mountain bike......................... 12% Road bicycle............................. 2% Electric bicycle.......................... 7% none....................................... 69%

Which of DB other media do you follow/read?

Website.................................. 53% Facebook................................ 27% Instagram............................... 19% YouTube.................................. 40% Twitter...................................... 1% Email updates......................... 18% 2020 / media.hi-torque.com / 13

THE MOST-RESPECTED MOTO-MAGAZINE IN THE WORLD MX AC TION

MOTOCROSS ACTION ELECTRIC PEE-WEE: PERFECT FOR THE BACKYARD over consumers has been racing and that MXA has in testing motocross this industry. And 300 bikes and giving no other source moto-consumers the has the variety of facts for nearly five media to reach decades. A positive your intended MXA test is the customers.

“Good Motocross Seal of Approval” With this FULL that riders and depth and width racers have depended on for of consumers, we can tailor decades. MXA’s experience your marketing efforts to both and knowledge has influenced a very broad range, and/or a not only consumer purchases, narrowly targeted group of but educated the motocross individuals. Whatever your community on how and why needs are, we can get it done. things work.

So, when you’re planning your company’s marketing NO OTHER SOURCE---be it strategies, remember, there is magazine, website, influencer, no other industry partner that vlog, etc.--has the HISTORY, has a track record that can the TRUST or the INFLUENCE match MOTOCROSS ACTION. JULY 2019

GLADIATORS

EXOTIC TM 300MX HOT ROD KTM 300 TPI

EASY ARM PUMP CURE?

SUPERCROSS SHOCKERS:

NO SURGERY INVOLVED

PRINT MEDIAN AGE: 46 35

10%

10%

GROUP TOTALS

GROUP TOTALS

14%

15

20

25

13%

24%

31% 25

30

20

24%

24%

15

20

19% 13% 12%

37% 30

40

22% 35 30 25 20 15 10 5 55 -064

GROUP TOTALS

24%

25

FACEBOO

WEBSITE MEDIAN 40 AGE: 46 PRINTAGE: MEDIAN 25%

25

GROUP TOTALS

THE BIKE THAT STARTED IT ALL THE GREATEST BIKE EVER!

GROUP TOTALS

ANDREW SHORT:

FROM SX TO DAKAR

$5.99

A SEASON TO REMEMBER

Attn retailer: Please display until June 13

MOTOCROSS ACTION • JULY 2019 • www.motocrossactionmag.com

CCC 02970

www.motocrossactionmag.com

20 15

READER AGE AGE 18,000,00058,000 60,000 AGE AGE GROUPS, AGE

BY THE MOTOCROSS ACTION’s Print and digital magazine MXA’s Website content will be viewed by over 6 Million PRINT MEDIAN PRINT MEDIAN AGE: 43 is still the LARGEST-SELLING MX magazine in the individuals in 2020,AGE: and generate more46 than 90 FACEBOO WEBSITE MEDIAN 42 AGE: NUMBERS field, over 60,000 per issue. Our readers are dyed- unique Million Ad Impression opportunities on mobile, desktop/ 13 - 17

18 - 24

25 - 34

GROUP DEMOGRAPHICS

30

OUP TOTALS

25 20 15

10 / 2020 / media.hi-torque.com10 5

35 - 44

45 - 54

55 - 64

65 +

0

6%

18 - 24

7%

5

25 - 34 0

30

25

6%

3%

35--17 44 13

GROUP DEMOGRAPHICS

PRINT COPIES

55 - 6435 - 44 65 +45 - 54 18 45 - 24- 54 25 - 34

20

15%

15

7%

10

20 15 10

WEBSITE VISITS

GROUP DEMOGRAPHICS

30%

26% in-the–wool, SERIOUS24% racers 25% and moto-consumers. laptop and tablet versions.25% 24% 25

OUP TOTALS

0

5

10

24%

17% 14%

6%

3%

5

13 - 65 17 + 18 - 24

PRINT COPIES

25%

10 0

GROUP DEMOGRAP

30

30

25

25

18%

20

20 15 10

OUP TOTALS

4%

5

10

OUP TOTALS

15

OUP TOTALS

10

15

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IN TODAY’S CLUTTERED MEDIA SPACE, PEOPLE CLING TO THE SANCTUARY OF A TRUSTED, KNOWN BRAND. AS A FAN AND LONGTIME ADVERTISING AGENCY OWNER IN THE MOTORCYCLE INDUSTRY, NOTHING IS MORE TRUSTED AND RELIABLE THAN MOTOCROSS ACTION MAGAZINE” SCOTT COX, FOUNDER, RESOURCE MARKETING, INC.

QUICK FACTS RACE OWN A 97%MOTOCROSS BIKE 59% CITE MXA AS THEIR PLAN TO BUY A #1 MOST-TRUSTED 70%NEW MOTOCROSS 77% INFLUENCER FOR PURCHASING BIKE IN THE NEXT YEAR

MEDIAN INSTAGRAMFACEBOOK MEDIAN AGE: 27 AGE: 33

PHICS

35 - 44

45 - 54

3% 55 - 64

40,000,000

1% 65 +

5 0

7% 13-17

AGE

FACEBOOK FOLLOWERS

10 5

25 20 15

10 7%

7% 2%

2%

18 - 24 0 2513 - 34 - 44 - 54 - 64 - 17 3518 - 24 4525 - 34 5535 - 44

INSTAGRAM GROUP DEMOGRAPHICS FOLLOWERS

6% 2%

5

1% 65 45+- 54

AGE325,000 50,000

GROUP DEMOGRAPHICS

31%

30

16%

15%

15

15

35

22%

20%

20

20 10

33%

25

25

15%

30

YOUTUBE MEDIAN AGE: 28 INSTAGRAM MEDIAN AGE: 27

0 55 - 64 13-17 65 + 18 - 24

AGE

FACEBOOK FOLLOWERS

40 35 30 25 20 15 10 5 0

33%

GROUP TOTALS

MXA

GROUP TOTALS

30

30%

GROUP TOTALS

35

33%

25 - 34

35%

GROUP TOTALS

OK MEDIAN AGE: 29

8%

ALL MOTO PRODUCTS

36%

34%

16% 10%

6%

15% 3%

6% 1%

25 -13-17 34 35 -1844- 24 45 -2554- 34 55 -3564- 44 6545 + - 54

22,000,000 AGE 230,000

GROUP DEMOGRAPHICS

GROUP DEMOGRAPHICS

YOUTUBE VEWS

2%

1%

55 - 64

65 +

INSTAGRAM FOLLOWERS

15

7%

10

25

25

17% 20 15 10

15%

18%

20 15

8%

10

30

OUP TOTALS

20

OUP TOTALS

25

OUP TOTALS

21%

OUP TOTALS

MXA’s Social Media sites reach a segment of younger enthusiasts With over 130,000 subscribers, MXA’s robust Video viewing our content.

Our Facebook and Instagram postings will segment moreMEDIAN videos each year 31 than any other INSTAGRAM MEDIAN AGE: 32 INSTAGRAM MEDIAN AGE: 29 FACEBOOK MEDIAN AGE: 28 produces YOUTUBE AGE: OK MEDIAN AGE: 38 generate more than 30 Million impressions in 2020, and represent source.

Racers and fans alike view the more than 130 35% 35% 30% 34% 29% 35 35 40 35 33% 36%views. great marketing opportunities30to showcase your products. videos30 we shoot and 35 edit. Over 22 Million 30 27% 22% 25 20 15 10

25% 28%

20% 12% 2020 / media.hi-torque.com / 11 9%

MOTOCROSS ACTION READER SURVEY READERS

Gender?

MALE 97%

Household income? $93,000

Do you own a dirt/motocross bike? YES 97%

How many bikes do you own?

Average 2.8

How often do you ride?

ONCE PER WEEK OR MORE 58%

Do you race?

YES 59%

MOTOCYCLE BRANDS CURRENTLY OWNED 1. 1. HONDA ............45% 2. 2. YAMAHA .........40%

WOW...

WHERE DO I BEGIN? THIS IS MY GO-TO MAGAZINE. IT’S BEEN SO RELIABLE. THE BIKE REVIEWS HAVE NEVER LET ME DOWN. THIS IS BY FAR MY FIRST CHOICE WHEN I NEED TO MAKE A DECISION ABOUT WHAT TO BUY FROM BOOTS TO HELMETS TO BIKES AND BACK AGAIN! THANK YOU FOR SHARING YOUR EXPERIENCES ABOUT WHAT BREAKS AND HOW TO FIX IT. SAVED ME TONS OF AGGRAVATION AND MONEY OVER THE YEARS. THANK YOU MXA.” BENTLET S. , FACEBOOK REVIEW, MOTOCROSS ACTION READER 12 / 2020 / media.hi-torque.com

3. 3. KTM ................37% 4. 4. KAWASAKI ......22%

5. 5. SUZUKI ...........20% 6. 6. HUSQVARNA .....9%

7. 7. BETA .................2% 8. 8. GASGAS ............2%

MAIN INFLUENCES

MOTORCYCLE BUYING PLANS

MOST TRUSTED SOURCE FOR INFORMATION ON ALL PURCHASES? MXA 77%

BRANDS CONSIDERING

PURCHASING MOTORCYCLES

Probably buying in next 12 months? YES 70%

1.

2.

3.

4.

5.

6.

7.

8.

KTM ............................ 48% YAMAHA ..................... 31% HONDA ........................ 29% HUSQVARNA .............. 20% KAWASAKI .................. 16% SUZUKI ......................... 7% BETA ............................. 5% GASGAS ........................ 3%

ENGINE TYPE

1. FOUR STROKE ............. 44% 2. TWO STROKE............... 40% 3. NOT SURE ................... 16%

TYPE 1.

2.

3.

4.

MOTOCROSS ............... 70% ENDURO/OFF ROAD ..... 20% DUAL SPORT ............... 10% ADVENTURE .................. 2%

1. MOTOCROSS ACTION MAGAZINE 77% 2. PREVIOUS BRAND EXP. 45% 3. PRICE 31%

PURCHASING PARTS AND ACCESSORIES 1.

2.

3.

4.

MXA EDITORIAL 56% INTERNET WEBSITES 43% ADS IN MXA 31% FRIENDS 30%

PURCHASING RIDING GEAR 1.

2.

3.

4.

MXA EDITORIAL 58% ADS IN MXA 40% INTERNET WEBSITES 38% FRIENDS 34%

TOP THREE BRANDS OWNED BY CATEGORY EXHAUST PIPE

BRAKE PADS

GOGGLE

HANDLEBAR

OIL

GLOVES

SPROCKET

CHAIN LUBE

BOOTS

CHAIN

COOLANT

RIDING APPAREL

GRIPS

GRAPHICS

CHEST PROTECTOR

AIR FILTER

REEDS

NECK BRACE

1. FMF 54% 2. PRO CIRCUIT 25% 3. YOSHIMURA 8% 1. RENTHAL 55% 2. PRO TAPER 41% 3. TUSK 3% 1. RENTHAL 41% 2. SUNSTAR 14% 3. PRO TAPER 10% 1. D.I.D. 54% 2. RENTHAL 19% 3. PRIMRK 11% 1. PRO TAPER 25% 2. RENTHAL 24% 3. ODI 19% 1. TWIN AIR 64% 2. UNI FILTER 16% 3. K&N 11%

TIRE

1. DUNLOP 66% 2. BRIDGESTONE 20% 3. MICHELIN 17%

1. EBC 36% 2. BREMBO 7% 3. GALFER 7% 1. MAXIMA 32% 2. YAMALUBE 21% 3. MOTOREX 20% 1. MAXIMA 32% 2. BEL RAY 27% 3. PJ1 12% 1. ENGINE ICE 32% 2. MAXIMA 14% 3. HONDALINE 9% 1. DECAL WORKS 22% 2. FACTORY EFFEX 21% 3. N-STYLE 8% 1. BOYESEN 40% 2. MOTO TASSINARI 24%

1. SCOTT 42% 2. 100% 34% 3. OAKLEY 30% 1. FOX 53% 2. THOR 24% 3. FLY 23% 1. ALPINESTARS 51% 2. FOX 24% 3. GAERNE 18% 1. FOX 45% 2. THOR 34% 3. FLY 26%

1. FOX 32% 2. LEATT 16% 3. THOR 11%

PISTON

1. LEATT 19% 2. ALPINESTARS 5% 3. EVS 4%

HELMET

1. EVS 11% 2. LEATT 10% 3. CTI 8%

1. WISECO 34% 2. VERTEX 16% 3. PRO-X 6%

KNEE BRACE

1. BELL 30% 2. FOX 25% 3. FLY 23%

ISSUANCE AND CLOSING DATES COVER SPACE MATERIAL ON-SALE DATE DEADLINE* DEADLINE** DATE Jan-20............................10/17/19.............................. 10/24/19...................... 12/12/19 Feb-20.............................11/14/19.............................. 11/21/19........................ 1/16/20 Mar-20............................12/18/19.............................. 12/26/19........................ 2/13/20 Apr-20...............................1/16/20................................ 1/23/20........................ 3/12/20 May-20..............................2/19/20................................ 2/26/20........................ 4/16/20 Jun-20..............................3/17/20................................ 3/24/20........................ 5/14/20 Jul-20...............................4/14/20................................ 4/21/20........................ 6/11/20 Aug-20..............................5/12/20................................ 5/19/20.......................... 7/9/20

COVER SPACE MATERIAL ON-SALE DATE DEADLINE* DEADLINE** DATE Sep-20..............................6/16/20................................ 6/23/20........................ 8/13/20 Oct-20...............................7/14/20................................ 7/21/20........................ 9/10/20 Nov-20..............................8/11/20................................ 8/18/20........................ 10/8/20 Dec-20..............................9/16/20................................ 9/23/20...................... 11/12/20 Jan-21............................10/15/20.............................. 10/22/20...................... 12/10/20 Feb-21.............................11/12/20.............................. 11/19/20........................ 1/14/21 Mar-21............................12/16/20.............................. 12/23/20........................ 2/11/21

2020 / media.hi-torque.com / 13

MOTOCROSS ACTION 2020 SURVEY BIKE PROFILE How often do you buy mxa magazine?

1-4 issues ............................. 13% 5-8 issues ............................... 8% 9-12 issues ............................. 8% Subscription .......................... 58% Website Only.......................... 13%

How long have you been reading MXA?

Less than 1 year ...................... 7% 1-2 years ................................. 9% 2-3 years ................................. 6% 3-4 years ................................. 5% 4-9 years ................................. 8% 10+ years .............................. 65%

How many people besides yourself look through your copy of motocross action?

1............................................ 20% 2............................................ 16% 3............................................ 18% 4.............................................. 9% 5+ ......................................... 10% None...................................... 27%

Do you own a dirt/ motocross bike?

Yes ........................................ 97% No ........................................... 3%

How many bikes do you own?

1............................................ 28% 2............................................ 26% 3............................................ 17% 4+ ......................................... 29%

What brand(s) do you own?

Aprilia ...................................... 1% BMW ....................................... 4% Beta......................................... 2% Christini ................................... 1% Cobra....................................... 1% Gas Gas ................................... 2% Honda .................................... 45% Husqvarna ............................... 9% Kawasaki ............................... 22% KTM....................................... 37% Sherco ..................................... 1% SSR ......................................... 1% Suzuki ................................... 20% SWM........................................ 1% TM ........................................... 1% Yamaha ................................. 40% Other ..................................... 12% 14 / 2020 / media.hi-torque.com

What sizes are they?

50cc ...................................... 12% 65cc ........................................ 3% 85cc ...................................... 11% 125cc .................................... 28% 150cc ...................................... 5% 250cc .................................... 60% 300cc .................................... 12% 350cc ...................................... 6% 450cc .................................... 30% 500cc .................................... 13% other...................................... 28%

What year is your newest bike?

2019...................................... 10% 2018...................................... 15% 2017...................................... 11% 2016........................................ 9% 2015........................................ 4% 2014........................................ 4% 2013........................................ 6% 2012 or earlier ....................... 40%

What type of engine?

2-stroke................................. 46% 4-stroke................................. 54%

What types of bikes do you own?

Motocross.............................. 77% Enduro ................................... 32% Dual Sport ............................. 18% Supermoto ............................... 4% Adventure ................................ 6% Trials ....................................... 4% Pit Bike .................................. 13% Electric .................................... 1% Other ..................................... 16%

Which of these factors influenced you most when you bought your motorcycle?

MXA mag tests ...................... 55% MXA website ......................... 16% MXA social media .................... 6% Showroom avail ....................... 8% Price ...................................... 31% Social media ............................ 6% Local dealer ........................... 16% Factory contingency ................ 2% Factory race results ............... 11% Previous exp. ......................... 45% Friend's recommend .............. 20% Another website review ........... 6% Parent's recommend................ 7%

Do you plan to buy a new bike in the next 12 months?

Yes ........................................ 25% Probably ................................ 13% Maybe ................................... 32% No ......................................... 30%

What brands are you considering?

Alta .......................................... 1% Aprilia ...................................... 0% BMW ....................................... 1% Beta......................................... 5% Christini ................................... 1% Cobra....................................... 1% Gas Gas ................................... 3% Honda .................................... 29% Husqvarna ............................. 20% Kawasaki ............................... 16% KTM....................................... 48% Sherco ..................................... 2% SSR ......................................... 1% Suzuki ..................................... 7% SWM........................................ 1% TM ........................................... 2% Yamaha ................................. 31% Zero ......................................... 1% Other ....................................... 1% Don’t know yet ........................ 5%

What size will it be?

50cc ........................................ 1% 65cc ........................................ 1% 85cc ........................................ 4% 125cc ...................................... 8% 150cc ...................................... 3% 250cc .................................... 27% 300cc ...................................... 9% 350cc ...................................... 8% 450cc .................................... 26% 500cc ...................................... 2% Other ....................................... 4% Not sure................................. 11%

What year will it be?

New ....................................... 55% Used ...................................... 26% Not sure................................. 19%

What type of engine?

2-stroke................................. 40% 4-stroke................................. 44% Not sure................................. 16%

What type of bike will it be?

Motocross.............................. 70% Enduro/Off Road .................... 20% Dual Sport ............................. 10% Adventure ................................ 2% Trails ....................................... 2% Pit BIke .................................... 1% Electric .................................... 1% Other ....................................... 2%

Do you influence your friend's on what bikes or products they shoud buy?

Yes ........................................ 83% No ......................................... 17%

When you're looking to buy, what source do you trust the most?

Edit and test in MXA............... 77% Manufacturers website .......... 11% Manufacturers social media ..... 2% YouTube videos ........................ 8% Facebook or Google ................. 2% Internet influencers .................. 2% Twitter ..................................... 0% Pro rider endorse ..................... 6% Another mag or website ........... 9%

PARTS & ACCESSORIES What are your sources of information for purchasing parts & accessories?

Editorial in MXA ..................... 56% Ads in MXA ............................ 31% At races ................................. 20% Bike shop .............................. 28% Catalogs ................................ 15% Friends .................................. 30% Other magazines...................... 8% Internet .................................. 43% Other ..................................... 21%

Where do you purchase the majority of replacement parts, hop-up parts and accessories?

Ads in MXA ............................ 25% MXA social media .................... 8% Bike shop .............................. 63% Online/consumer ................... 39% Off road/moto mail order........ 46% Amazon ................................. 30% Instagram ................................ 1% Facebook ................................. 1% Other ..................................... 10%

Have you ever purchased products from ads in motocross action?

Yes ........................................ 90% No ......................................... 10%

How much do you spend on replacement parts, hop-up parts and accessories for your bike each month?

$500+ ..................................... 8% $400-$499 .............................. 3% $300-$399 .............................. 6% $200-$299 ............................ 17% $100-$199 ............................ 33% Less than $100...................... 33%

What brand(s) of exhaust pipes do you have on your bikes?.........................................

Akrapovic................................. 5% Arrow....................................... 1% Big Gun.................................... 1% Bill's Pipes................................ 3% Bud Racing............................... 1% DEP.......................................... 1% DG............................................ 3% Dubach..................................... 1% FMF........................................ 54% HFM......................................... 1% Leo Vince.................................. 1% Pro Circuit............................... 25% Rocket...................................... 1% Scalvini..................................... 1% SuperTrapp............................... 1% Two Brothers............................ 2% Yoshimura................................. 8% Other........................................ 8% Stock/OEM.............................. 37%

What brand(s) of handlebars do you have on your bikes?

Applied Racing.......................... 1% Azonic...................................... 1% DG............................................ 1% Fasst/Flexx............................... 3% Fly............................................ 2% Moose...................................... 2% MSR......................................... 1% ODI........................................... 1% O'Neal...................................... 1% Pro Taper................................ 41% Renthal................................... 55% Tag........................................... 3% Torc 1....................................... 1% Tusk......................................... 3% Twisted Engineering ................. 1% Vortex....................................... 1% Other...................................... 10% Stock/OEM.............................. 35%

What brand(s) of sprockets do you have on your bikes?

Dirt Tricks................................. 4% Flo............................................ 1% Ironman.................................... 3% JT............................................. 4% Magnum................................... 1% Moose...................................... 3% MSR......................................... 1% PBI........................................... 1% PMP.......................................... 1% Primary Drive............................ 8% Pro Taper................................ 10% Renthal................................... 41% Sprocket Specialists................. 3% Sunstar................................... 14% Supersprox............................... 8% Tag........................................... 2% Talon........................................ 2% Vortex....................................... 3% Other........................................ 8% Stock/OEM.............................. 36%

What brand(s) of chains do you have on your bikes?

D.I.D....................................... 54% EK............................................ 7% Flo............................................ 1% JT............................................. 1% KMC......................................... 1% Moose...................................... 1% Primary Drive............................ 7% Regina...................................... 7% Renthal................................... 19% RK.......................................... 11% Tsubaki.................................... 1% Sunstar..................................... 6% Other........................................ 5% Stock/OEM.............................. 26%

What brand(s) of grips do you have on your bikes?

A'ME......................................... 2% Azonic...................................... 1% Boyesen................................... 1% EKS Brand................................ 1% Emig......................................... 7% Moose...................................... 3% ODI......................................... 19% O'Neal...................................... 3% Oury......................................... 7% Pro-Grip.................................... 6% ProTaper................................. 25% Renthal................................... 24% Scott......................................... 9% Sunline..................................... 1% Smith........................................ 1% Tag........................................... 1% Torc1........................................ 1% Other........................................ 6% Stock/OEM.............................. 25%

What brands of air filters do you have on your bikes?

Acerbis..................................... 1% DTI........................................... 3% FunnelWeb............................... 2% K&N........................................ 11% Maxima.................................... 4% No-Toil...................................... 9% PC............................................ 1% Pro Taper.................................. 1% Twin Air.................................. 64% Uni Filter................................. 16% Other........................................ 7% Stock/OEM.............................. 28%

What brand of replacement tires do you buy most often?

Bridgestone............................ 20% CST.......................................... 1% Dunlop.................................... 66%

Duro......................................... 1% Full Bore................................... 1% Hi-Point.................................... 1% Hoosier..................................... 1% IRC........................................... 3% Goldentyre................................ 3% Kenda....................................... 9% Maxxis.................................... 15% Metzeler................................... 4% Michelin.................................. 17% Mitas........................................ 1% Pirelli...................................... 14% Sedona..................................... 1% STI............................................ 1% Trelleborg................................. 1% Stock/OEM................................ 6% Other........................................ 7%

How many tires do you purchase a year?

20+.......................................... 1% 15-20....................................... 2% 10-14....................................... 7% 5-9......................................... 16% Less than 5............................. 74%

What brand(s) of brake pads do you have on your bikes?

AP Racing................................. 1% Braking..................................... 6% Brembo.................................... 7% DP/Dunlop................................ 5% EBC........................................ 36% Ferodo...................................... 1% Galfer....................................... 7% Magnum................................... 1% Moose...................................... 2% Moto-Master............................. 2% MSR......................................... 1% Pro Taper.................................. 1% Renthal..................................... 3% SBS.......................................... 1% Tusk......................................... 6% Vesrah...................................... 1% Other........................................ 4% Stock/OEM.............................. 46%

What brand(s) of oil do you use?

Amsoil.................................... 15% Bel-Ray.................................. 19% Castrol...................................... 5% Hondaline............................... 10% Kawasaki.................................. 6% Klotz......................................... 2% Lucas....................................... 6% Maxima.................................. 32% Mobil 1..................................... 6% Motorex.................................. 20% Motul...................................... 14%

Pennzoil.................................... 1% PJI............................................ 2% Redline..................................... 3% Repsol...................................... 1% Silkolene................................... 2% Spectro..................................... 6% Suzuki CCI................................ 2% Torco........................................ 1% Valvoline................................... 5% Yamalube................................ 21% Other...................................... 12%

What brand of chain lube do you use?

Bel-Ray.................................. 27% Hondaline................................. 7% Lucas....................................... 7% Maxima.................................. 32% Moose...................................... 1% Motorex.................................... 9% Motul........................................ 6% No-Toil...................................... 1% PJI.......................................... 12% Renthal..................................... 1% Repsol...................................... 1% Silkolene................................... 3% Spectro..................................... 1% Sunstar..................................... 1% Torco........................................ 1% Yamalube.................................. 8% Other...................................... 20%

What brand(s) of coolant do you use?

Amsoil...................................... 4% Bel-Ray.................................... 5% Castrol...................................... 3% Engine Ice............................... 32% Evans....................................... 5% Hondaline................................. 9% Kawasaki.................................. 3% Lucas Oil.................................. 2% Maxima.................................. 14% Mobil 1..................................... 2% Motorex.................................... 4% Motul........................................ 3% Mystik...................................... 1% Pennzoil.................................... 3% PJ1........................................... 1% Quaker State............................ 1% Repsol...................................... 1% Rock Oil.................................... 1% Silkolene................................... 1% Spectro..................................... 1% Torco........................................ 1% Twin Air.................................... 1% Valvoline................................... 3% Yamalube.................................. 4% Other...................................... 20% 2020 / media.hi-torque.com / 15

MOTOCROSS ACTION 2020 SURVEY What brand of numbers and/ or custom graphics have you purchased?

Attack ...................................... 7% D'COR...................................... 1% De-Cal Works......................... 22% Dirt Design .............................. 1% Dirt Digits ................................ 3% Factory Effex.......................... 21% Flu Designs.............................. 1% FMF ......................................... 5% HBD ......................................... 1% MotoPro Graphics .................... 1% N-Style .................................... 8% One Industries ......................... 3% Powersports Grafx ................... 1% Primal ...................................... 0% Pro Circuit................................ 4% Pro's Choice ............................ 1% Red Label ................................ 1% Throttle Jockey ........................ 3% Other ..................................... 24% Stock/OEM............................. 26% None...................................... 14%

Reeds purchased?

Boyesen ................................ 40% Moto Tassinari ....................... 24% Other ....................................... 7% Stock/OEM............................. 35%

Piston purchased?

Cosworth ................................. 1% CP ........................................... 1% JE ............................................ 1% LAPC ....................................... 0% Namura ................................... 1% Pro-X ....................................... 6% Vertex .................................... 16% Wiseco................................... 34% Wossner .................................. 1% Stock/OEM............................. 37% Other ....................................... 4%

What type of handguards do you use?

Full-wrap enduro ................... 22% MX Shields ............................ 32% None...................................... 46%

Have you had your suspension modified in any way?

Yes ........................................ 54% No ......................................... 46% 16 / 2020 / media.hi-torque.com

Have you modified your engine in any way?

Yes ........................................ 41% No ......................................... 59%

What off-road products have you purchased?

Auto clutch ............................ 10% Bigger tank ............................ 16% Drink systems........................ 20% Flywheels weights ................. 12% Frame protectors ................... 29% GPS ......................................... 6% Handguards ........................... 43% Inflation products ..................... 9% Lighting systems ................... 13% Pipe protectors ...................... 19% Radiator guards ..................... 38% Radiator hose kit.................... 14% Skid plate .............................. 53% Spark arrestor........................ 24% Steering dampers .................... 9% Tool carriers/fanny pack......... 17% Wheels .................................. 24%

RIDING GEAR Where do you purchase the majority of your riding gear?

Editorial in MXA ..................... 58% Ads in MXA ............................ 40% Races .................................... 22% Other mags............................ 16% Moto dealer ........................... 24% Friends .................................. 34% Internet sites.......................... 38% Amazon ................................... 6% Instagram ................................ 5% Facebook ................................. 4%

Where do you purchase your riding gear?

Ads in MXA ............................ 11% MXA social media .................... 6% Bike shop .............................. 55% Online/consumer ................... 41% Off road/moto co.................... 38% Amazon ................................. 11% Instagram ................................ 1% Facebook ................................. 1% Other ..................................... 11%

Have you ever purchased products from ads in motocross action?

Yes ........................................ 56% No ......................................... 44%

How much do you spend on riding gear and apparel during the year? $1500+ ................................... 3% $1000-$1499 .......................... 4% $800-$999 .............................. 6% $600-$799 .............................. 8% $400-$599 ............................ 16% $250-$399 ............................ 26% $100-$249 ............................ 23% Less than $100...................... 14%

What brand(s) of helmet do you own?

Oakley ................................... 30% Pro Grip ................................... 1% Scott ...................................... 42% Smith..................................... 15% Spy ........................................ 10% Thor......................................... 4% Utopia ...................................... 1% Viral ......................................... 1% Von Zipper ............................... 1% Other ....................................... 5%

What brand(s) of gloves do you own?

What brand(s) of goggles do you own?

100% .................................... 12% Acerbis .................................... 3% Alias ........................................ 1% Alpinestars ............................ 20% Answer .................................... 9% AXO ......................................... 4% Azonic ..................................... 1% Deft Family .............................. 1% EVS.......................................... 1% Fasthouse ................................ 2% Five ......................................... 1% Fly ......................................... 23% Fox ........................................ 53% FXR.......................................... 1% Husqvarna ............................... 1% JT Racing ................................ 3% Leatt ........................................ 2% Mechanix Wear ...................... 11% Moose ..................................... 3% MSR ........................................ 8% No Fear .................................... 2% Ocelot ...................................... 1% One Industries ......................... 1% O'Neal ................................... 12% Pro Grip ................................... 1% Risk ......................................... 1% Scott ........................................ 2% Shift......................................... 7% Strike....................................... 1% Thor....................................... 24% Troy Lee................................. 10% Other ..................................... 10%

100% .................................... 34% 509.......................................... 1% Answer .................................... 2% ARC ......................................... 1% Arnette .................................... 1% Blur ......................................... 1% Dragon .................................... 3% EKS Brand ............................... 4% Fox ........................................ 19% Ican ......................................... 1% Liquid Image ............................ 1% Moose ..................................... 1%

Acerbis .................................... 1% Alpinestars ............................ 51% Answer .................................... 1% AXO ......................................... 1% Fly ........................................... 4% Forma ...................................... 2% Fox ........................................ 24% Gaerne................................... 18% Hi-Point ................................... 5% Moose ..................................... 1%

6D ........................................... 4% AGV ......................................... 3% Alpinestars .............................. 2% Answer .................................... 4% Arai........................................ 12% Airoh........................................ 3% Bell ........................................ 30% EVS.......................................... 1% Fly ......................................... 23% Fox ........................................ 25% HJC ....................................... 13% Just 1 ...................................... 1% Kali .......................................... 1% Klim ......................................... 1% Leatt ........................................ 2% LS2.......................................... 2% MSR ........................................ 3% Ocelot ...................................... 1% O'Neal ..................................... 8% Scorpion .................................. 2% Shoei ..................................... 17% Suomy ..................................... 3% Thor......................................... 9% Troy Lee................................. 14% UFO ......................................... 1% Vemar ...................................... 1% ZIR........................................... 1% Zox .......................................... 1% Other ..................................... 10%

What brand(s) of boots do you own?

MSR......................................... 2% O'Neal...................................... 9% Sidi......................................... 10% TCX.......................................... 1% Thor.......................................... 8% UFO.......................................... 1% Other........................................ 6%

Thor........................................ 11% Troy Lee.................................... 2% UFO.......................................... 1% Other........................................ 5% None....................................... 21%

What brand(s) of riding apparel do you own?

Alpinestars............................... 5% Atlas......................................... 3% EVS........................................... 4% Fly............................................ 1% Leatt....................................... 19% Other........................................ 1% None....................................... 67%

Acerbis..................................... 5% Alias......................................... 2% Alpinestars............................. 13% Answer................................... 18% AXO.......................................... 2% Azonic...................................... 1% Fasthouse................................. 3% Fly.......................................... 26% Fox......................................... 45% FXR.......................................... 2% Husqvarna................................ 2% JT Racing................................. 3% Klim.......................................... 6% Moose...................................... 8% MSR....................................... 14% Ocelot....................................... 1% One Industries.......................... 2% O'Neal.................................... 17% Pro Grip.................................... 1% Risk.......................................... 1% Scott......................................... 5% Seven....................................... 2% Shift....................................... 11% Strikt........................................ 1% Shot Mx.................................... 1% Thor........................................ 34% Troy Lee.................................. 20% Other...................................... 10%

What brand(s) of chest protector do you own?

Acerbis..................................... 6% Alpinestars............................... 6% Answer..................................... 3% Atlas......................................... 1% AXO.......................................... 1% EVS......................................... 11% Fly............................................ 5% Fox......................................... 32% HRP.......................................... 3% Leatt....................................... 16% MSR......................................... 3% Moose...................................... 5% O'Neal...................................... 2% Shift......................................... 1%

What brand of neck brace do you own?

What brand(s) of knee brace do you own?

Alpinestars............................... 4% Asterix.................................... 10% Atlas......................................... 1% CTI............................................ 8% EVS......................................... 11% Fly............................................ 2% Leatt......................................... 6% Mobius..................................... 4% POD MX.................................... 3% Troy Lee.................................... 1% Other...................................... 16% None....................................... 48%

What brand(s) of action camera do you own?

360 Fly..................................... 1% Drift.......................................... 1% Epic.......................................... 1% GoPro..................................... 37% JVC........................................... 1% Replay...................................... 1% Sony......................................... 1% Wasp........................................ 1% None....................................... 45% None but plan to..................... 16%

PROFILE Gender Male....................................... 97% Female..................................... 3%

Age 12............................................ 1% 13-17..................................... 10% 18-24....................................... 9% 25-34..................................... 13% 35-44..................................... 13% 45-54..................................... 24% 55+........................................ 30%

What is your total yearly household income?

Does anyone else in your household race?

200+........................................ 7% 150-200................................... 8% 120-149................................. 14% 90-119................................... 22% 70-89..................................... 13% 50-69..................................... 15% 30-49..................................... 12% Under 30.................................. 9%

Yes......................................... 53% No.......................................... 47%

If you are over 18, what is your level of education?

High school grad..................... 23% Some college.......................... 26% College grad........................... 22% Grad degree.............................. 8% Tech school............................ 16% Other........................................ 5%

How often do you ride?

3 or more/week...................... 22% 2 times/week.......................... 17% Once a week........................... 19% 2-3 times/month..................... 27% Once a month or less.............. 15%

How much of the maintenance/repairs/hopups on your motorcycle is done by you?

Do you compete in sanctioned motorcycle races?

100%..................................... 33% 75-99%.................................. 38% 50-74%.................................. 17% 25-49%.................................... 9% Less than 25%......................... 3%

Yes......................................... 59% No.......................................... 41%

Do you plan to buy a new truck in the next 18 months?

If yes, what class?

Mini.......................................... 2% 85cc......................................... 4% 125cc....................................... 9% 250cc..................................... 33% 450cc..................................... 14% 25+.......................................... 4% 30+........................................ 17% 40+........................................ 14% 50+........................................ 46% Pro........................................... 3%

What type of racing do you compete in?

Arenacross............................... 5% Cross country......................... 20% Desert.................................... 12% Enduro.................................... 27% Motocross............................... 76% Supercross............................... 5% Supermoto................................ 2% Trials........................................ 2% Other...................................... 14%

How often do you compete per year?

50+ times................................. 2% 40-50 times.............................. 1% 30-40 times.............................. 5% 20-30 times.............................. 9% 10-20 times............................ 27% Less than 10........................... 56%

Yes......................................... 24% No.......................................... 76%

What other vehicles do you own?

Dual sport............................... 23% Mountain bike......................... 61% Road bicycle........................... 25% Electric bike.............................. 3% ATV......................................... 30% UTV.......................................... 9% Adventure moto........................ 8%

Do you plan to purchase any of the following?

ATV........................................... 7% UTV.......................................... 7% Mountain bicycle..................... 13% Road bicycle............................. 3% Electric bike............................ 10% None....................................... 69%

Which of MXA's other media do you regularly read/folow?

Website.................................. 62% Facebook................................ 27% Instagram............................... 23% YouTube.................................. 28% Twitter...................................... 3% Email updates......................... 16% 2020 / media.hi-torque.com / 17

MOUNTAIN BIKE ACTION IS THE LEADING MAGAZINE AND MEDIA BRAND FOR MOUNTAIN BIKE ENTHUSIASTS. PRINT MEDIAN AGE: 46

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GROUP PRINT WEBSITE COPIES AGE DEMOGRAP AGE VISITS 18,000,00058,000 GROUP DEMOGRAPHICS

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AUGUST 2019

BEST S RIPLEY YET, BELIEVE IT OR NOT

RIDING THE WILD WEST

VIATHON M.1

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• AUGUST 2019 • www.mbaction.com • WHEEL-SIZE BATTLE

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MOUNTAIN PRINT MEDIAN AGE: 44 BIKE 32% 27% ACTION

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MBA MORE THAN For 35 years, MBA 14% 15 13% has been the go-to 10%for 10% ANY OTHER SOURCE 10 when it comes to 4% serious riders to5 see 0 13 - 17 18 - 24getting 25 - 34 35 -accurate 44 45 - 54 55 -info 64 65 + the products they’re GROUP PRINT COPIES 60,000 to make a decision on interested in and AGE get DEMOGRAPHICS purchasing new bikes unbiased tests and PRINT MEDIAN AGE: 43 equipment. information in order to and 30 26% With the make their purchasing 25% of 24%reach 25 20 MBA going across ALL decisions. Riders 15% 15 platforms—print and7% know that we actually 10 5 2% digital magazines, ride and race what 1% 0 13 - 17 18 - 24 - 34 35 - 44 45 - 54 55 - 64 65 + website, solid we report on, and GROUP a 25full PRINT social31,000 media COPIES sites, a the level of trust AGE theyDEMOGRAPHICS rapidly-growing video have in our content PRINT MEDIAN AGE: ?? is channel--there is unmatched by any 24% MOTO 22% no other source that other source. 2520 19% 15%give you the full can Talk about being15 an 10 demographic exposure “influencer”! Over 6% 6% 6% 5 that MOUNAIN BIKE 65% of our readers 0 13 - 17 18 - 24 25 - 34 35 - 44 45 - 54 55 - 64 65 + ACTION can. say that they TRUST GROUP PRINT 20

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READER AGE AGE 71,000 AGE 5,000,000 49,000 AGE GROUPS, AGE

BY THE MBA’s Print and digital magazine is distributed worldwide, MBA’s Website content will be viewed by over 2.0 over 71,000 per issue.

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VEWS AGE DEMOGRAPHICS DEMOGRAPHICS 230,000 FOLLOWERS DEMOGRAPHICS 50,000 FOLLOWERS FOLLOWERS AGE DEMOGRAPHICSAGE 40,000,000 AGE22,000,000

FOLLOWERS 325,000 INSTAGRAM

RAM MEDIAN AGE: 32 GROUP TOTALS

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THEIR BIKES FROM BIKE SHOPS 61%BUY CITE MBA AS THEIR #1 MOST85% TRUSTED INFLUENCER WHEN 33%

29%

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55 - 64

FACEBOOK FOLLOWERS

MBA’s Video segment caters to viewers on YouTube, IGTV, Facebook, Vimeo and 37 many other YOUTUBE MEDIAN AGE: viewing spots.

New bike intros, ride and race tests, 35 shootouts, product31% tests, how-to videos and more.

30

than 15 Million impressions in302020, and represent nearly unlimited 27%direct response. marketing opportunities to showcase your products with 24% 25

25%

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AGE DEMOGRAPHICS 28,000,000 VEWS

12%

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EBA

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QUICK FACTS OWN A MOUNTAIN 98%BIKE PLAN TO BUY A AGE 1,000,000 AGE 250,000 NEW MOUNTAIN 64% BIKE IN THE NEXT YEAR YOUTUBE MEDIAN AGE: ??

30

35 - 44

25

FACEBOOK MEDIAN AGE: ??

34%

25 - 34

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GROUP TOTALS

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RAM MEDIAN AGE: 27

BOTH ROAD BIKE ACTION AND MOUNTAIN BIKE ACTION SPEAK WITH AUTHENTICITY AND CREDIBILITY TO A HIGHLY-QUALIFIED, ENTHUSIASTIC AUDIENCE. THESE ARE EXACTLY THE READERS THAT OUR BRAND WANTS TO COMMUNICATE WITH. THE INTEGRITY OF BOTH TITLES IS UNDISPUTED, AND IT’S PRECISELY THIS TYPE OF FACEBOOK MEDIAN AGE: 33 FACEBOOK MEDIAN AGE: MEDIAN 29 YOUTUBE MEDIAN AGE: 28 INSTAGRAM AGE: 27QUALITY INFORMATION THAT READERS 30% 35 33% 37% 40 36% CRAVE.31% WE3025 PARTNER WITH HI-TORQUE 34% 35 33% 30 30 25 BECAUSE THEY 20% DIRT BIKE ELEVATE OUR 22% BRAND, 20 25 16% 20 16% 20 15 15 ALONG WITH PROMOTING AND 15% 15% 15 10% 10 10 ENERGIZING 7% 10 8% THE ENTIRE SPORT” 6% 6% 6% 5 5 3% 5 3% 3% 2% 2% 1% 1% 1% MARKETING DIRECTOR, 0 ZACK VESTAL, 0 35 45 55 65-+54 55 - 64 13-17 65 + 18 - 24 0 25 13 - 17 18 - 24 25 - 13-17 34 35 -18 44- 24 45 -25 54- 34 55 -35 64- 44 65 45 + - 54 13 -- 34 17 18 -- 44 24 25 -- 54 34 35 -- 64 44 45 55 - 64 NINER BIKES GROUP YOUTUBE FACEBOOK GROUP INSTAGRAM GROUP GROUP FACEBOOK

25%

25 20 15

7%

10

7%

20% 2020 / media.hi-torque.com / 15 10%

6%

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MOUNTAIN BIKE ACTION SURVEY READERS

Gender?

MALE 96%

Household income? $107,000

Do you own a mountain bike?

YES 98%

How many bikes do you own?

Average 2.5

How many hours per month do you ride?

MORE THAN 35 HOURS

MOUNTAIN BIKE BRANDS CURRENTLY OWNED

1.

2.

3.

4.

5.

6.

7.

8.

9.

10.

SPECIALIZED .......... 23% TREK ...................... 23% GIANT ..................... 17% CANNODALE............ 10% SANTA CRUZ ........... 10% PIVOT ....................... 7% SCOTT ....................... 6% GT ............................. 4% KONA ........................ 4% NINER ....................... 4%

11.

12.

13.

14.

15.

16.

17.

18.

19.

SALSA ...................... 4% NORCO ...................... 3% YETI .......................... 3% ROCKY MTN .............. 3% DIAMONDBACK ......... 3% INTENSE ................... 3% SCHWINN .................. 2% IBIS .......................... 2% MARIN ...................... 2%

FRAME MATERIAL 1. ALUMINUM................55% 2. CARBON FIBER ..........38% 3. CHROMOLY/STEEL .......4% 4. TITANIUM ....................2% SUSPENSION TYPE 1. FULL ..........................59% 2. FRONT ONLY ..............36% 3. RIGID/NONE .................5%

Do you race?

YES 35%

Do other family members ride?

YES 63%

WHERE PURCHASED 1. BIKE SHOP.................61% 2. USED FROM SELLER..17% 3. ONLINE/CONSUMER ..14% 4. MAIL ORDER................3% 5. SPORTING GOODS/ DEPT STORE ................2%

READER MOUNTAIN BIKE BUYING PLANS Probably buying in next 12 months? YES 64%

BRAND(S) PLANNING TO BUY

1.

2.

3.

4.

5.

6.

7.

8.

9.

10.

11.

12.

13.

14.

15.

16.

17.

18.

19.

20.

PIVOT ..................... 41% TREK ...................... 26% SANTA CRUZ ........... 22% SPECIALIZED .......... 20% GIANT ..................... 19% YETI ........................ 18% CANYON .................. 16% CANNODALE............ 14% IBIS ........................ 14%

INTENSE ................. 13% YT ........................... 13% KONA ...................... 13% NINER ..................... 11% NORCO .................... 11% EVIL .......................... 9% TRANSITION .............. 9% ROCKY MTN .............. 9% DIAMONDBACK ......... 8% GT ............................. 7% MARIN ...................... 7%

21.

22.

23.

24.

25.

DEVINCI .................... 6% COMMENCAL ............ 6% NUKEPROOF.............. 5% SCOTT ....................... 5% FELT.......................... 5%

WHEEL SIZE 1.

2.

3.

4.

5.

29” ......................... 35% UNDECIDED ............. 23% 27.5” ...................... 17% 29”+ ...................... 15% 27.5”+ ..................... 7%

BIKE TYPE 1.

2.

3.

4.

5.

6.

7.

TRAIL...................... 55% ENDURO .................. 28% CROSS-COUNTRY .... 15% E-BIKE ...................... 6% PLUS SIZE ................. 4% GRAVEL .................... 4% FAT BIKE ................... 3%

MAIN INFLUENCES

MOST TRUSTED SOURCE FOR INFORMATION ON ALL PURCHASES? MBA 64%

PURCHASING MOUNTAIN BIKES 1.

2.

3.

MOUNTAIN BIKE ACTION MAGAZINE 85% INTERNET SITES 70% BIKE SHOPS 52%

16 / 2020 / media.hi-torque.com

PURCHASING PARTS AND UPGRADES 1.

2.

3.

4.

MBA EDITORIAL 65% INTERNET WEBSITES 59% BIKE SHOPS 56% FRIENDS 29%

PURCHASING RIDING GEAR AND APPAREL 1.

2.

3.

4.

INTERNET WEBSITES 52% MBA EDITORIAL AND ADS 50% BIKE SHOPS 46% FRIENDS 15%

PURCHASING BICYCLING ACCESSORIES 1.

2.

3.

4.

MBA EDITORIAL 50% INTERNET SITES 49% BIKE SHOPS 48% FRIENDS 21%

TOP FIVE BRANDS OWNED BY CATEGORY TIRES 1. MAXXIS 64% 2. SCHWALBE 26% 3. KENDA 21% 4. WTB 19% 5. SPECIALIZED 19% TIRE SEALANT 1. STANS’ NOTUBES 52% 2. ORANGE SEAL 19% 3. SLIME 7% 4. FINISH LINE 5% 5. TRUCKER CO 2% GRIPS 1. ODI 26% 2. ERGON 20% 3. LIZARD SKINS 16% 4. RACE FACE 9% 5. SPECIALIZED 9% HANDLEBARS 1. RACE FACE 28% 2. EASTON 18% 3. RENTHAL 12% 4. BONTRAGER 9% 5. ANSWER 7% STEM 1. RACE FACE 20% 2. THOMPSON 10% 3. EASTON 8% 4. BONTRAGER 8% 5. FSA 5% BRAKES 1. SHIMANO 52% 2. SRAM/AVID 25% 3. HAYES 7% 4. MAGURA 4% 5. TEKTRO/TRP 4%

HUBS 1. SHIMANO 16% 2. DT 15% 3. INDUSTRY NINE 7% 4. CHRIS KING 7% 5. HOPE 7% CRANKS 1. SHIMANO 29% 2. RACE FACE 20% 3. SRAM 19% 4. FSA 4% 5. TRUVATIV 4% PEDALS 1. SHIMANO 44% 2. CRANK BROS 20% 3. WELLGO 5% 4. TIME 4% 5. SPANK 3% WHEELS 1. MAVIC 12% 2. STANS NOTUBES 9% 3. DT 8% 4. BONTRAGER 7% 5. SHIMANO 6% FORKS 1. ROCKSHOX 35% 2. FOX 32% 3. MANITOU 7% 4. MARZOCCHI 5% 5. SUNTOUR 4% SEAT 1. WTB 36% 2. SPECIALIZED 13% 3. SELLE ITALIA 13% 4. BONTRAGER 9% 5. FIZIK 7%

SHIFTER 1. SHIMANO 48% 2. SRAM 34% 3. BOX COMPONENTS 1% SEATPOST 1. KS 13% 2. FOX SHOX 11% 3. THOMPSON 11% 4. ROCKSHOX 10% 5. RACE FACE 7% CHAIN 1. SHIMANO 48% 2. SRAM 41% 3. KMC 28% 4. WIPPERMAN 2% 5. ROHLOFF 1% HELMET 1. GIRO 28% 2. BELL 24% 3. SPECIALIZED 13% 4. TROY LEE 12% 5. FOX 12% GLOVES 1. FOX 35% 2. PEARL IZUMI 16% 3. GIRO 12% 4. SPECIALIZED 11% 5. TROY LEE 10% SHOES 1. FIVE TEN 26% 2. SHIMANO 25% 3. SIDI 13% 4. SPECIALIZED 11% 5. GIRO 8%

SHORTS 1. FOX 27% 2. PEARL IZUMI 21% 3. TROY LEE 9% 4. ENDURA 8% 5. DAKINE 7% SHORTS TYPE 1. BAGGY 76% 2. LYCRA SHORTS 21% 3. LYCRA BIB 17% JERSEY 1. FOX 30% 2. PEARL IZUMI 23% 3. TROY LEE 13% 4. PRIMAL WEAR 11% 5. SPECIALIZED 8% CYCLE COMPUTER/GPS 1. GARMIN 31% 2. CAT EYE 20% 3. SIGMA 4% 4. SPECIALIZED 3% 5. BONTRAGER 3% CYCLING LIGHTS 1. NITERIDER 22% 2. CAT EYE 12% 3. LEZYNE 7% 4. BONTRAGER 7% 5. CYGOLITE 6%

ISSUANCE AND CLOSING DATES COVER SPACE MATERIAL ON-SALE DATE DEADLINE* DEADLINE** DATE Jan-20..............................10/3/19.............................. 10/10/19........................ 12/5/19 Feb-20...............................11/1/19................................ 11/8/19.......................... 1/9/20 Mar-20..............................12/6/19.............................. 12/13/19.......................... 2/6/20 2020 BG..........................12/17/19.............................. 12/26/19........................ 2/20/20 Apr-20.................................1/8/20................................ 1/15/20.......................... 3/5/20 May-20................................2/7/20................................ 2/14/20.......................... 4/9/20 Jun-20................................3/6/20................................ 3/13/20.......................... 5/7/20 Jul-20.................................4/6/20................................ 4/13/20.......................... 6/4/20

COVER SPACE MATERIAL ON-SALE DATE DEADLINE* DEADLINE** DATE Aug-20................................5/4/20................................ 5/11/20.......................... 7/2/20 Sep-20................................6/2/20.................................. 6/9/20.......................... 8/6/20 Oct-20.................................7/2/20................................ 7/10/20.......................... 9/3/20 Nov-20..............................7/31/20.................................. 8/7/20........................ 10/1/20 Dec-20................................9/3/20................................ 9/10/20........................ 11/5/20 Jan-21..............................10/1/20................................ 10/8/20........................ 12/3/20 Feb-21.............................10/30/20................................ 11/6/20.......................... 1/7/21 Mar-21..............................12/4/20.............................. 12/11/20.......................... 2/4/21 2020 / media.hi-torque.com / 17

MOUNTAIN BIKE ACTION 2020 SURVEY BICYCLE PURCHASING Do you own a mountain bike?

Yes ..................................98% No ......................................2% How many mountain bikes do you own?

1 ......................................37% 2 ......................................34% 3 ......................................18% 4 ........................................7% 5-9 .....................................4% 10+ ....................................1% Was your newest bike a complete bike or frame only?

Complete..........................88% Frame only .......................12% What frame material is your newest bike made of?

Aluminum.........................55% Carbon fiber .....................38% Titanium .............................2% Chromoly/steel ...................4% Other ..................................1% What suspension does your newest bike have?

Rigid/none ..........................5% Front suspension ..............36% Full suspension ................59% What brand is your newest mountain bike?

Airborne .............................1% Antidote..............................1% Banshee .............................1% Bianchi ...............................1% BMC ...................................1% Borealis ..............................1% Bulls ...................................1% Canfield ..............................1% Canyon ...............................1% Cannondale ......................10% Chromag ............................1% Chumba .............................1% Commencal ........................1% Cove ...................................1% Devinci ...............................2% Diamondback .....................3% Dirtworks ...........................0% Ellsworth ............................1% 18 / 2020 / media.hi-torque.com

Eminent ..............................1% Evil .....................................1% Fatback ..............................1% Felt .....................................2% Fezzari................................1% Fisher .................................2% Focus .................................1% Foes ...................................1% Ghost..................................1% Giant ................................17% GT ......................................4% Haro ...................................1% Ibis .....................................2% Intense ...............................3% Jamis .................................2% KHS ....................................1% Knolly .................................1% Kona ...................................4% Lapierre..............................1% Litespeed ...........................1% Look ...................................1% Marin..................................2% Mondraker..........................1% Mongoose ..........................2% Moots .................................1% Motobecane .......................2% Niner ..................................4% Norco .................................4% Nukeproof ..........................1% Orbea .................................1% Pivot .................................. 7% Pole ....................................1% Polygon ..............................1% Raleigh ...............................2% Reeb...................................1% Rocky Mountain .................3% RSD ....................................1% Sage...................................1% Salsa ..................................4% Santa Cruz........................10% Schwinn .............................2% Scott...................................6% Soma..................................1% Specialized .......................23% Surly...................................2% Transition ...........................1% Trek ..................................23% Turner.................................1% Underground ......................0%

Ventana ..............................1% Whyte .................................1% Yeti .....................................3% YT.......................................1% Other ................................17% How much did your newest complete mountain bike cost?

Less than $399 ..................2% $400-$800.......................10% $801-$999.........................3% $1000-$1499...................10% $1500-$1999...................10% $2000-$2499.....................8% $2500-$2999...................10% $3000-$3999...................16% $4000-$4999...................11% $5000-$5999...................10% $6000-$6999.....................4% $7000+ ..............................6% Where did you buy your mountain bike?

Bike shop .........................61% Mail order ...........................3% Dept store/sport store ........2% Online/consumer ..............14% Used .................................17% Other ..................................3% If you purchased your bike consumer direct, how did you assemble it?

I assembled .....................77% A friend ..............................7% Manufacturer .....................2% Local dealer......................14% What time of the year did you get your bike?

Jan-Mar ...........................28% Apr-Jun ............................35% July-Sept..........................17% Oct-Dec ............................20% What influenced the purchase of your bike?

Test results .......................25% Ads in MBA.........................7% Color ................................11% Weight ..............................18% Price.................................45% Dealer support..................22%

previous exp .....................26% Dealer recommend...........12% Social media ......................3% Website review .................13% Friends recommend .........14% Factory riders results..........2% Other ................................22% Do you plan to buy a mountain bike in the next 12 months?

Yes ..................................21% Probably ...........................14% Maybe ..............................29% No ....................................36% Is your next mountain bike purchase going to be a: 26" .....................................1% 27.5"................................17% 29" ...................................35% Fat Bike ..............................2% 27.5+ .................................7% 29+ ..................................15% Undecided ........................23% What category of bike are you planning to buy?

Trail ..................................55% Enduro..............................28% Cross-country ..................15% Dirt jumper .........................2% Downhill ............................3% Slopestyle...........................3% E-bike ................................6% Fat bike ..............................3% Plus size .............................4% Entry level ..........................1% Gravel.................................4% Undecided ..........................7% What brands of mountain bikes are you considering?

Airborne .............................1% Antidote..............................1% Banshee .............................2% Bianchi ...............................1% BMC ...................................3% Borealis ..............................1% Bulls ...................................1% Canfield ..............................1% Canyon .............................16% Cannondale ......................14%

Chromag ............................1% Chumba .............................1% Commencal ........................6% Cove ...................................1% Devinci ...............................6% Diamondback .....................8% Dirtworks ...........................1% Ellsworth ............................2% Eminent ..............................1% Evil .....................................9% Fatback ..............................1% Felt .....................................5% Fezzari................................5% Fisher .................................1% Focus .................................2% Foes ...................................1% Ghost..................................4% Giant ................................19% GT ......................................7% Haro ...................................1% Ibis ...................................14% Intense .............................13% Jamis .................................4% KHS ....................................1% Knolly .................................2% Kona .................................13% Lapierre..............................2% Litespeed ...........................1% Look ...................................1% Marin..................................7% Mondraker..........................3% Mongoose ..........................1% Moots .................................1% Motobecane .......................1% Niner ................................11% Norco ...............................11% Nukeproof ..........................5% Orbea .................................4% Pivot .................................41% Pole ....................................1% Polygon ..............................1% Raleigh ...............................1% Reeb...................................1% Rocky Mountain .................9% RSD ....................................1% Sage...................................1% Salsa ..................................4% Santa Cruz........................22% Schwinn .............................0%

Scott...................................5% Soma..................................0% Specialized .......................20% Surly...................................2% Transition ...........................9% Trek ..................................26% Turner.................................1% Underground ......................1% Ventana ..............................1% Whyte .................................2% Yeti ...................................18% YT.....................................13% Other ..................................5% Undecided ........................10% How much do you plan to spend?

Less than $399 ..................1% $400-$800.........................2% $801-$999.........................2% $1000-$1499.....................6% $1500-$1999.....................8% $2000-$2499.....................9% $2500-$2999...................12% $3000-$3999...................20% $4000-$4999...................15% $5000-$5999...................14% $6000-$6999.....................6% $7000+ ..............................5% What are your sources of info on new mountain bikes?

MBA .................................85% Bike shops .......................52% Friends .............................44% Other mags ......................20% People at races...................8% Internet.............................70% Catalogs .............................5% When you're looking to buy, what source do you trust the most to give you accurate info on new bikes and equipment?

Edit and tests in MBA .......64% Manufacturers websites ...12% Manufacturers social media ....................3% YouTube............................18% Facebook or google ............1% Internet influence ...............6%

Twitter ................................1% Pro Rider ............................1% Brand ambassadors ...........1% Another mag or website .....9% PARTS AND ACCESSORIES What is your main source of information for purchasing bicycle parts?

MBA .................................65% Catalogs ...........................14% Other mags ......................16% Bike shop .........................56% Friends .............................29% Internet sites ....................59% Amazon ............................12% Instagram ...........................2% Facebook............................3% Other ..................................9% Where do you buy the majority of your bicycle parts?

Ads in MBA.........................9% MBA media or website .......5% Bike shop .........................80% Online/consumer ..............55% Pedal co .............................7% Sporting good .....................7% Amazon ............................27% Instagram ...........................1% Facebook............................1% Other ................................14% What brand (s) of tires have you purchased for your bike?

Bontrager .........................19% Continental .......................19% CST ....................................4% Duro ...................................1% Geax ...................................2% Goodyear ............................2% Hutchinson .........................4% IRC .....................................2% Kenda...............................21% Maxxis..............................64% Michelin .............................8% Nokian................................1% Onza...................................2% Panaracer ...........................9% Ritchey ...............................2% Schwalbe .........................26%

Specialized .......................19% Tioga ..................................2% Vee Rubber.........................2% Vittoria................................4% WTB .................................19% Other ..................................8% None ..................................1% Do you run your tires tubeless?

Yes ...................................67% No ....................................33% What brand(s) of tubeless tire sealant have your purchased?

Stans NoTubes .................52% Goodyear ............................1% Vittoria................................1% Orange Seal .....................19% Peatys ................................0% Finish Line ..........................5% Cream ................................1% Slime ..................................7% Muc off...............................2% Monkey Goo .......................1% Specialized .........................1% Trucker Co ..........................2% GUP ....................................1% Schwable ...........................2% Other .................................6% None ................................18% What brand (s) of grips have you purchased for your bike?

A'ME ..................................1% ATI ......................................1% Answer ...............................3% Bontrager ...........................9% Chromag ............................2% Deity...................................3% DMR ...................................2% Ergon................................20% ESI......................................8% Funn ...................................1% GripShift .............................2% Intense ...............................1% Loaded ...............................1% Lizard Skins......................16% Kore ...................................1% ODI ...................................26% Oury ...................................6% 2020 / media.hi-torque.com / 19

MOUNTAIN BIKE ACTION 2020 SURVEY Pedros ................................1% Race Face ..........................9% Red Monkey .......................2% Renthal...............................4% RevGrips.............................1% Ritchey ...............................3% Sensus ...............................1% Supacaz .............................1% Specialized .........................9% SQ Labs..............................1% Sunline ...............................1% Syncros ..............................1% Tioga ..................................1% Torc 1 .................................1% WTB ...................................4% Yeti .....................................2% Other ................................13% None ................................13% What brand (s) of handlebars have you purchased for your bike?

Answer ...............................7% Atomic................................1% Azonic ................................2% Bontrager ...........................9% Box .....................................1% Chromag ............................3% Coda...................................1% Deity...................................4% Easton ..............................18% Enve ..................................4% FSA ....................................4% Funn ...................................1% Kore ...................................2% Loaded ...............................1% Moots .................................1% ODI .....................................1% Profile.................................1% Race Face ........................28% Renthal.............................12% Ritchey ...............................5% Salsa ..................................2% Spank.................................4% Specialized .........................7% Sunline ...............................1% Sun/Ringle..........................1% Syncros ..............................2% Syntace ..............................1% Tioga ..................................1% Wren ..................................1% WTB ...................................2% Other ................................10% None ................................20% 20 / 2020 / media.hi-torque.com

What brand (s) of stems have you purchased for your bike?

3T.......................................2% Answer ...............................3% Atomlab..............................1% Azonic ................................2% Bontrager ...........................8% Box .....................................1% Chromag ............................2% Deity...................................2% Enve ...................................2% Easton ................................8% FSA ....................................5% Funn ...................................1% Hope...................................2% Kore ...................................3% Loaded ...............................1% ODI .....................................1% Profile.................................1% Race Face ........................20% Renthal...............................5% Ritchey ...............................5% Salsa ..................................2% Spank.................................2% Syncros ..............................3% Sunline ...............................1% Thomson ..........................10% Tioga ..................................1% Transition ...........................1% Truvativ ..............................5% Wren ..................................1% WTB ...................................2% Other ................................12% None ................................28% What brand (s) of hubs have your purchased for your bike?

American Classic................1% Atomlab..............................1% Chris King...........................7% Chub ..................................1% DT ...................................15% Hope...................................7% Hugi ...................................1% Industry Nine ......................7% Kappius ..............................1% Loaded ...............................1% Phil Wood ...........................1%

Profile.................................1% Ringle .................................2% Rohloff................................1% Shimano ...........................16% Spank.................................1% Sunline ...............................1% WTB ...................................3% White Industries .................2% Woodman ...........................1% Other ................................12% None ................................41% What brand (s) of brakes have you purchased for your bike?

E*Thirteen ..........................1% Formula ..............................2% Hayes .................................7% Hope...................................3% Magura...............................4% Praxxis ...............................1% Pro Max ..............................1% Shimano ...........................52% SRAM/Avid .......................25% Tektro/TRP..........................4% Other ..................................3% None ................................22% What brand (s) of cranks have you purchased for your bike?

Blackspire ..........................1% Bontrager ...........................3% Crank Brothers ...................2% FSA ....................................4% Hope...................................1% MRP ...................................1% Profile.................................1% Sugino ................................1% Race Face ........................20% Ritchey ...............................1% Rotor ..................................1% SRAM ...............................19% Shimano ...........................29% Syncros ..............................1% Truvativ ..............................4% White Industries .................1% Other ..................................4% None ................................32% What brand (s) of pedals have you purchased for your bike?

Atom Lab............................1% Azonic ................................2% Crank Brothers .................20% Exustar ...............................1% Funn ...................................1% HT Components..................2% Loaded ...............................1% Look ...................................2% Ritchey ...............................1% Shimano ...........................44% Spank.................................3% Speedplay ..........................2% Sunline ...............................1% Time ...................................4% VP Components ..................2% Wellgo ................................5% WTB ...................................2% Xpedo .................................2% Other ................................25% None ..................................8% What brand (s) of wheels have you purchased for your bike?

Alex ....................................2% Atomlab..............................1% Box .....................................1% Boyd...................................1% E11even .............................1% Bontrager ...........................7% Crank Brothers ...................1% DT .....................................8% E*Thirteen ..........................1% Easton ................................4% Enve ...................................2% Ellsworth ............................1% FSA ....................................1% Gravity................................1% HED ....................................1% Hope...................................2% Ibis .....................................2% Industry Nine ......................5% Kappius ..............................1% Kore ...................................1% Loaded ...............................1% Mavic ...............................12% Nobl ...................................1% Nox.....................................1% Race Face ..........................4% Ringle .................................2% Ritchey ...............................1%

Rolf.....................................1% Santa Cruz..........................2% Salsa ..................................1% Shimano .............................6% Spank.................................2% Specialized .........................5% Spinergy .............................1% SRAM .................................2% Stans NoTubes ...................9% Sun ...................................2% Sunline ...............................1% Syncros ..............................1% HED ....................................1% Tioga ..................................1% Velocity...............................1% Vuelta .................................1% WTB ...................................5% Other ..................................8% None ................................29% What brand (s) of forks have you purchased for your bike?

Cannondale ........................2% DT .....................................1% DVO ....................................2% Foes ...................................1% Fox ...................................32% Lauf....................................1% Magura...............................1% Manitou ..............................7% Marzocchi ..........................5% RockShox .........................35% RST ....................................1% Suntour ..............................4% White Brothers ...................1% Wren ..................................1% X-Fusion .............................2% Other ..................................3% None ................................34% What brand(s) of seats have you purchased for your bike?

Atomlab..............................1% Azonic ................................1% Bontrager ...........................9% Chromag ............................2% Cobb...................................1% Deity...................................1% Ergon..................................6% Fabric .................................2% FSA ....................................1%

Fizik....................................7% Gravity................................1% Koobi ..................................1% Kore ...................................1% Prologo ...............................1% Race Face ..........................2% San Marco..........................2% SDG ....................................5% Selle Italia.........................13% Specialized .......................13% SQ Labs..............................2% Ritchey ...............................1% Tioga ..................................1% WTB .................................36% Velo ....................................1% Other ................................15% None ................................20% What brand (s) of shifters have you purchased for your bike?

Box Components ................1% SRAM ...............................34% Shimano ...........................48% Other ..................................2% None ................................25% Do you run a dropper seatpost on your bike?

Yes ...................................57% No ....................................43% What brand (s) of seatpost have you purchased for your bike?

Answer ...............................1% Enve ...................................1% Fizik....................................1% Fox Shox ..........................11% FSA ....................................2% Giant ..................................4% Gravity Dropper ..................2% Kinekt .................................1% Kore ...................................1% KS ....................................13% Maverick ............................1% OneUp ................................2% Race Face ..........................7%

Ringle .................................1% RockShox .........................10% SDG ....................................1% Shimano .............................2% Specialized .........................6% Sunline ...............................1% Syncros ..............................2% Thomson ..........................11% Truvativ ..............................1% U.S.E. .................................1% WTB ...................................1% Xfusion ...............................2% Other ................................16% None ................................28% What brand (s) of chains have your purchased for your bike?

KMC .................................28% Rohloff................................1% Shimano ...........................48% SRAM ...............................41% Wippermann.......................2% Other ..................................3% None ................................16% 20. On average, how much do you spend on bicycle parts a year? ....................................... less than $199 .................18% $200-$349.......................26% $350-$499.......................19% $500-$649.......................14% $650-$999.......................10% $1,000-$1499....................8% $1,500+ .............................5% BIKE APPAREL On average, how much do you spend on bicycle apparel a year?

Less than $199 ................46% $200-$349.......................32% $350-$499.......................12% $500-$649.........................5% $650-$999.........................3% $1,000-$1,499...................1% $1,500+ .............................1%

What is your main source of information for purchasing bicycling apparel?

MBA .................................50% Catalogs ...........................10% Other mags ........................9% Bike Shop .........................46% Friends .............................15% Internet.............................52% Amazon ............................15% Instagram ...........................3% Facebook............................4% Other ................................11% Where do you buy the majority of your bicycling apparel?

Ads in MBA.........................5% MBA social media ..............3% Bike shop .........................49% Online/consumer ..............43% Pedal Co .............................5% Sporting goods .................12% Amazon ............................16% Instagram ...........................1% Facebook............................1% Other ..................................3% What brand (s) of helmet do you own?

6D ......................................1% 100% .................................1% Azonic ................................1% Bell ...................................24% Bontrager ...........................4% Cratoni ...............................1% Dainese ..............................1% Fox ...................................12% Giro ..................................28% Lazer ..................................2% Leatt...................................1% O'Neal ................................1% Louis Garneau ....................1% POC ....................................6% Pryme ................................1% Royal ..................................1% SixSixOne ...........................2% Smith .................................5% Specialized .......................13% Trek ....................................1% Troy Lee ...........................12% Urge ...................................1% Uvex ...................................2% Other ................................13% None ..................................2% 2020 / media.hi-torque.com / 21

MOUNTAIN BIKE ACTION 2020 SURVEY What brand (s) of cycling gloves do you own?

100% .................................5% Alpinestars .........................4% Answer ...............................3% AXO ....................................1% Azonic ................................1% Bontrager ...........................6% Cannondale .......................1% Dainese ..............................1% Dakine................................7% Endura................................3% Fly ......................................4% Fox ...................................35% Giro ..................................12% Handup ..............................3% Leatt...................................1% Lizard Skins........................3% Louis Garneau ....................3% Nashbar .............................1% Oakley ................................2% One Industries ....................1% Pearl Izumi .......................16% POC ....................................2% Performance.......................4% Royal ..................................1% SixSixOne ...........................4% Specialized .......................11% Trek ....................................1% Troy Lee ...........................10% Other ................................19% None ..................................7% What brand (s) of cycling shoes do you own?

AXO ....................................1% Answer ...............................1% Bontrager ...........................5% Cannondale ........................1% Carnac................................1% DMT ...................................1% Crono .................................1% Diadora ..............................1% Exustar ...............................1% Five Ten ............................26% 22 / 2020 / media.hi-torque.com

Gaerne ...............................1% Giro ....................................8% Lake ...................................2% Louis Garneau ....................2% Nike....................................2% Northwave..........................2% Pearl Izumi .........................6% Ride Concept ......................1% Shimano ...........................25% Sidi ...................................13% SixSixOne ...........................2% Specialized .......................11% Vans ...................................6% Other ................................10% None ................................12% What brand (s) of cycling shorts do you own?

100% .................................2% Alpinestars .........................3% AXO ...................................1% Azonic ................................2% Bellweather ........................3% Bontrager ...........................6% Cannondale ........................4% Chrome ..............................1% Dainese ..............................1% Dakine................................7% Endura................................8% Fly ......................................2% Fox ...................................27% Hyper Threads ....................1% Kona ...................................1% Louis Garneau ....................6% Nema .................................1% Pearl Izumi .......................21% Performance.......................6% Primal Wear........................2% Royal ..................................2% SixSixOne ...........................1% Specialized .........................6% Sugoi ..................................5% Swobo ................................1% Troy Lee .............................9% Other ................................33% None ................................12%

What type do you wear?

Baggy...............................76% Lycra bib ..........................17% Lycra shorts......................22% Other ..................................8% What brand(s) of cycling jerseys do you own?

100% .................................2% Alpinestars .........................4% AXO ....................................1% Azonic ................................1% Bellweather ........................3% Bontrager ...........................3% Cannondale ........................4% Dainese ..............................1% Dakine................................7% Endura................................4% Fly ......................................4% Fox ...................................30% Hyper Threads ....................1% Louis Garneau ....................6% One Industries ....................1% Pearl Izumi .......................23% Performance.......................6% Primal Wear......................11% Royal ..................................3% SixSixOne ...........................1% Sombrio .............................2% Specialized .........................8% Sugoi ..................................4% Swobo ................................1% Troy Lee ...........................13% Other ................................31% None ................................24% BICYCLE ACCESSORIES On average, how much do you spend on bicycle accessories a year? less than $249 .................55% $250-$399.......................27% $400-$599.......................11% $600-$1000.......................5% $1000+ ..............................2%

What is your main source of informarion for purchasing bicycling accessories?

MBA .................................50% Catalogs ...........................12% Other Mags ......................11% Bike shops .......................48% Friends .............................21% Internet sites ....................49% Amazon ............................13% Instagram ...........................2% Facebook............................2% Other .................................6% Where do you buy your bicycling accessories?

Ads in MBA.........................9% MBA social media ..............5% Bike shop .........................67% Online/consumer ..............46% Pedal Co .............................6% Sporting goods store ..........8% Amazon ............................28% Instagram ...........................1% Facebook............................1% Other ..................................9% If you own a cycle computer/ GPS which brand (s) do you own?

Bontrager ...........................3% Cat Eye .............................20% Cycle-ops ...........................1% Garmin .............................31% Lezyne................................2% Polar...................................2% Shimano .............................2% Sigma.................................4% Specialized .........................3% Traditional computer ..........1% GPS ....................................4% Trek ....................................1% Other ................................18% None ................................36% If you own bicycle lights which brand do you own?

Bontrager ...........................7% Cat Eye .............................12% Hope...................................1%

Cygolite ..............................6% Jet ......................................1% Knog...................................1% Lezyne................................7% Lupine ................................1% Light & Motion ....................6% Nightsun.............................2% SSB ....................................1% Niterider ...........................22% Sigma.................................1% Specialized .........................2% Turbo Cat............................1% VistaLite .............................1% Trek ....................................2% Other ................................27% None ................................29% ABOUT YOU How often do you buy Mountain Bike Action Magazine?

1-4 issues ........................16% 5-8 issues ..........................6% 9-12 issues ........................5% Subscription .....................57% Website only.....................16% How long have you been reading MBA? Less than 1 yr ..................16% 1-2- years ........................15% 2-3 years............................9% 3-4 years............................6% 4+ years ..........................54% How many people besides yourself look through your copy of Mountain Bike Action?

None ................................33% 1 ......................................24% 2 ......................................22% 3 ........................................9% 4 ........................................7% 5 ........................................1% 6+ ......................................4% What is your gender?

Male .................................96% Female ...............................4% What is your age?

12 or younger.....................1% 13-15 .................................3%

16-19 .................................4% 20-24 .................................2% 25-29 .................................4% 30-34 .................................6% 35-39 ...............................10% 40-44 ...............................15% 45-49 ...............................17% 50-54 ...............................14% 55-64 ...............................21% 65+ ....................................3% What is your total yearly household income?

200+ ................................11% 150-200 ...........................15% 120-149 ...........................14% 90-119 .............................18% 70-89 ...............................13% 50-69 ...............................12% 30-49 .................................9% Under $30k ........................8% If you are over 18, what is your level of education?

High school grad ..............20% Attending college................8% College grad .....................41% Postgrad degree ...............22% Other ..................................9% What type of bike do you own?

Enduro..............................17% Cross-cntry race...............33% Dirt jump/skatepark ...........4% Downhill .............................5% Slopestyle...........................1% E-bike ................................2% Fat Bike ..............................9% Plus-size ............................9% Trail .................................56% Entry level ..........................8% Gravel.................................8% What types of riding do you participate in?

Bike park ..........................21% cross cntry/trail ................85% Dirt jumping .......................7% Enduro..............................29% Gravel...............................17% Gravity/downhill ...............13% Other ................................13%

Do you race? If so, which events?

6, 8, or 12 hour ................20% 24 hr ..................................6% Cross country ...................62% Downhill .............................6% Dual slalom/mnt cross .......2% Enduro..............................22% Marathon............................8% Super D ..............................3% What class do you compete in?

Beginner...........................31% Cat 2/sport .......................34% Cat 1/expert .......................7% Collegiate ...........................2% High school league .............7% Jr .......................................1% Masters ............................16% Pro .....................................2% How often do you race a year?

1-5 times .........................81% 6-14 times .......................15% 15-24 times .......................3% 25+ ....................................1% Are you a member of the following organizations?

IMBA ................................17% NICA ...................................5% USA Cycling ........................6% Other ................................13% None ................................64% How many hours do you spend riding your bike each week?

Less than 3 ......................12% 3-6 ...................................37% 7-9 ...................................27% 10-13 ...............................14% 14-17 .................................5% 18-20 .................................2% 21+ ....................................3%

How many other members of your family also ride mountain bikes?

None ................................37% 1 ......................................33% 2 ......................................16% 3 ........................................9% 4+ ......................................5% Have you ever taken a mountain bike vacation?

Yes ..................................49% No ....................................33% Plan to ..............................18% ................................................

Yes ..................................57% Somewhat ........................38% No ......................................5% How much of the maintenance/repairs/ upgrades on your bicycle are done by you?

100% ...............................18% 75-99%............................31% 50-74%............................19% 25-49%............................16% Less than 25% .................16% What other vehicles do you own?

BMX bike..........................14% Electric bike .......................5% Road bike .........................55% Gravel bike .......................18% Off-road motorcycle .........15% UTV ....................................5% ATV...................................11% What other sports/activities do you participate in?

BMX ...................................7% Motorcycle riding..............22% Road cycling .....................44% Rock climbing ..................14% Running............................34% UTVing................................4% ATVing ................................9% 2020 / media.hi-torque.com / 23

ROAD BIKE ACTION REMAINS THE ROAD CYCLING INDUSTRY’S BEST, MOST HONEST, & MOST-TRUSTED SOURCE OF PRODUCT OPINIONS & INFORMATION IN THE WORLD. 18 - 24

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18 - 24

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- 54 25 - 34 55 - 6435 - 44 65 +45 - 54 18 45 - 24

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0 55 - 64

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And our readers, followers platform---a robust print GROUP in a wind tunnel, or just on GROUP GROUP FACEBOOK GROUP WEBSITE WEBSITE GROUP PRINT FOLLOWERS AGE DEMOGRAPHICS 40,000,000 DEMOGRAPHICS VISITS VISITS AGE DEMOGRAPHICS 18,000,000 AGE DEMOGRAPHICS COPIES AGE the8,000,000 daily lunch ride, they’reAGE DEMOGRAP and digital magazine (that and viewers represent the 58,000 people PAY to read), a strong dedicated to their successful entire width and breadth PRINTAGE: MEDIAN AGE: 46 WEBSITE MEDIAN 40 philosophy of FACEBOO WEBSITE MEDIAN 42 MEDIAN AGE: 38 AGE: “being there” website, solid FACEBOOK social media of today’s serious 30% cycling 30% 30% 25% 29% 34% 29% 24% the stories of new 25% sites, and a rapidly-growing pursuing consumer base, 24% and find 22% 18% 21% 17% tech and adventure that our video component---we our content on EVERY 14% 11% 10% passionate readers want to 8% INFLUENCE EVERY cycling 7%NINER’S FULL-SUSPENSION BIKE 7% THE FUTURE OF GRAVEL IS HERE 4% 4% 4% 4% 4% 3% 2% demographic1%and consumer know about.

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BY THE RBA’s Print and digital magazine is the best-selling roadRBA’s Website content will be viewed by over 1.5 titleAGE: distributed per issue. MEDIAN MillionAGE: unique42 individuals in 2020, and generate FACEBOOK WEBSITE cycling MEDIAN 49 worldwide, over 49,000 NUMBERS Our readers are cycling purists…true cycling consumers more than 10 Million Ad Impression opportunities

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18 / 2020 10 / media.hi-torque.com

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ROAD BIKE ACTION IS OUR GO-TO PARTNER TO SPREAD THE WORD FOR OUR CLIENTS.THERE IS NO BETTER RETURN ON MARKETING INVESTMENT” RICHARD WITTENBERG PRESIDENT, LUCIDITY BUSINESS DEVELOPEMENT

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QUICK FACTS DIRT BIKE 90%OWN A ROAD BIKE PLAN TO BUY A NEW ROAD BIKE IN 62% THE NEXT YEAR

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opportunities to showcase your products with direct 35 31% response.

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2020 / media.hi-torque.com / 19

6%

ROAD BIKE ACTION READER SURVEY READERS

Gender?

MALE 90%

Household income? $111,000

Do you own a ROAD bike?

YES 90%

How many bikes do you own?

Average 2.8

How many miles per month do you ride?

AVERAGE OVER 220 MILES

ROAD BIKE BRANDS CURRENTLY OWNED 1.

2.

3.

4.

5.

6.

7.

8.

9.

10.

TREK ..........................28% SPECIALIZED ..............24% CANNONDALE.............15% GIANT .........................10% BIANCHI .....................10% SCOTT .......................... 6% FUJI ............................. 5% LYNSKEY ...................... 5% FELT ..........................5%% CERVELO ...................... 5%

11.

12.

13.

14.

15.

16.

17.

18.

19.

20.

RALEIGH....................... 5% DIAMONDBACK ............ 4% ORBEA ......................... 3% LITESPEED ................... 3% JAMIS .......................... 3% MERLIN ........................ 3% SALSA .......................... 3% PINARELLO................... 2% MERCKX....................... 2% COLNAGO ..................... 2%

FRAME MATERIAL 1. CARBON FIBER...........57% 2. ALUMINUM ................26% 3. STEEL........................... 9% 4. TITANIUM ..................... 8%

Do other family members ride?

YES 70%

WHERE PURCHASED 1. BIKE SHOP .................60% 2. USED FROM SELLER...17% 3. ONLINE/CONSUMER ...11% 4. MAIL ORDER ................ 4% 5. SPORTING GOODS/ DEPT STORE ................. 2%

READER ROAD BIKE BUYING PLANS Probably buying in next 12 months? YES 62%

BRAND(S) PLANNING TO BUY 6.

7.

8.

9.

10.

11.

12.

13.

14.

15.

16.

BIANCHI .................. 30% SPECIALIZED .......... 29% TREK ...................... 28% CANNONDALE ......... 23% CANYON .................. 15% GIANT ..................... 14% CERVELO................. 13% PINARELLO ............. 12% LITESPEED .............. 11% COLNAGO .................. 9% BMC ......................... 8%

17.

18.

19.

20.

21.

22.

23.

24.

25.

26.

LOOK ........................ 8% SCOTT ....................... 7% ORBEA ...................... 7% FOCUS ...................... 5% FELT.......................... 5% FUJI .......................... 5% CIPOLLINI ................. 4% MOOTS ..................... 3% SALSA ...................... 3% 3T ............................. 3%

27. RIDLEY ..................... 3%

BIKE TYPE 1.

2.

3.

4.

5.

6.

7.

8.

9.

10.

ROAD ...................... 57% GRAVEL .................. 24% E-BIKE ...................... 7% COMMUTER .............. 6% TOURING ................... 6% CYCLOCROSS ............ 5% TRIATHLON ............... 4% TIME TRIAL ............... 3% TRACK BIKE .............. 1% TANDEM ................... 1%

MAIN INFLUENCES

MOST TRUSTED SOURCE FOR INFORMATION ON ALL PURCHASES? RBA 53%

PURCHASING ROAD BIKES 1.

2.

3.

ROAD BIKE ACTION MAGAZINE 75% INTERNET SITES 40% BIKE SHOPS 36%

20 / 2020 / media.hi-torque.com

PURCHASING PARTS AND UPGRADES 1.

2.

3.

4.

RBA EDITORIAL 50% BIKE SHOPS 39% INTERNET WEBSITES 37% ADS IN RBA 25%

PURCHASING PURCHASING RIDING GEAR BICYCLING AND APPAREL ACCESSORIES 1.

2.

3.

4.

INTERNET WEBSITES 45% RBA EDITORIAL 35% BIKE SHOPS 34% ADS IN RBA 15%

1.

2.

3.

4.

RBA EDITORIAL 48% INTERNET SITES 45% BIKE SHOPS 44% ADS IN RBA 29%

TOP FIVE BRANDS OWNED BY CATEGORY TIRES 1. CONTINENTAL 54% 2. BONTRAGER 20% 3. VITTORIA 19% 4. MICHELIN 16% 5. SPECIALIZED 16%

PEDALS 1. SHIMANO 32% 2. LOOK 20% 3. SPEEDPLAY 13% 4. CRANK BROS 4% 5. TIME 3%

HANDLEBARS 1. 3T 8% 2. EASTON 7% 3. FSA 7% 4. SPECIALIZED 4% 5. DEDA ELEMENTE 3%

WHEELS 1. MAVIC 14% 2. BONTRAGER 10% 3. SHIMANO 7% 4. ZIPP 6% 5. CANMPAGNOLO 5%

STEM 1. BONTRAGER 7% 2. DEDA ELEMENTE 5% 3. SPECIALIZED 5% 4. FSA 5% 5. RITCHEY 5%

SADDLE 1. FIZIK 16% 2. SPECIALIZED 12% 3. SELLE ITALIA 10% 4. SELLE SMP 9% 5. BONTRAGER 6%

BAR TAPE 1. LIZARD SKINS 23% 2. FIZIK 19% 3. SPECIALIZED 15% 4. CINELLI 14% 5. BONTRAGER 13%

SEATPOST 1. THOMPSON 7% 2. 3T 4% 3. FIZIK 4% 4. RITCHEY 4% 5. FSA 4%

CRANKS 1. SHIMANO 22% 2. SRAM 8% 3. CAMPAGNOLO 7% 4. FSA 7% 5. SPECIALIZED 3%

CHAIN 1. SHIMANO 38% 2. KMC 16% 3. SRAM 14% 4. CAMPAGNOLO 7% 5. CONNEX 2%

HEART RATE MONITOR 1. GARMIN 29% 2. WAHOO 12% 3. POLAR 7% 4. CAT EYE 1% 5. SIGMA 1% POWER METER 1. GARMIN 7% 2. STAGES 6% 3. SHIMANO 4% 4. LOOK 2% 5. SRAM 2% HELMET 1. GIRO 42% 2. BELL 21% 3. SPECIALIZED 17% 4. BONTRAGER 12% 5. KASK 11% SHOES 1. SIDI 26% 2. SHIMANO 25% 3. SPECIALIZED 19% 4. BONTRAGER 9% 5. GIRO 8% SHORTS/BIBS 1. PEARL IZUMI 30% 2. CASTELLI 21% 3. LOUIS GARNEAU 15% 4. BONTRAGER 11% 5. GIORDANA 8%

SHORTS TYPE 1. BIB 52% 2. SHORTS 48% JERSEY 1. PEARL IZUMI 26% 2. CASTELLI 20% 3. LOUIS GARNEAU 13% 4. GIORDANA 12% 5. PRIMAL WEAR 12% SUNGLASSES 1. OAKLEY 36% 2. RUDY PROJECT 8% 3. SMITH 7% 4. 100% 2% 5. SCOTT 2% CYCLE COMPUTER/GPS 1. GARMIN 38% 2. CAT EYE 15% 3. WAHOO 7% 4. BONTRAGER 7% 5. POLAR 4% CYCLING LIGHTS 1. CAT EYE 18% 2. BONTRAGER 15% 3. NITERIDER 13% 4. LEZYNE 7% 5. LIGHT & MOTION 6%

ISSUANCE AND CLOSING DATES COVER SPACE MATERIAL ON-SALE DATE DEADLINE* DEADLINE** DATE Jan-20............................10/15/19.............................. 10/22/19........................ 12/5/19 Mar-20............................11/20/19.............................. 11/27/19........................ 1/16/20 Apr-20.............................12/27/19.................................. 1/6/20........................ 2/20/20 May-20..............................1/30/20.................................. 2/6/20........................ 3/26/20 Jun-20..............................2/28/20.................................. 3/6/20........................ 4/30/20 Jul-20...............................3/30/20.................................. 4/6/20.......................... 6/4/20 Aug-20..............................5/14/20................................ 5/21/20.......................... 7/9/20

COVER SPACE MATERIAL ON-SALE DATE DEADLINE* DEADLINE** DATE Sep-20..............................6/12/20................................ 6/19/20........................ 8/13/20 Oct-20...............................7/27/20.................................. 8/3/20........................ 9/17/20 Nov-20..............................8/25/20.................................. 9/2/20...................... 10/29/20 2021 BG............................9/17/20................................ 9/24/20...................... 11/12/20 Jan-21............................10/13/20.............................. 10/20/20........................ 12/3/20 Feb-21...............................1/18/20.............................. 11/25/20........................ 1/14/21 Mar-21............................12/24/20.................................. 1/4/21........................ 2/18/21

2020 / media.hi-torque.com / 21

ROAD BIKE ACTION 2020 SURVEY BICYCLE PURCHASING Do you own a road bike?

Yes ...............................90% No ................................10% How many road bikes do you own?

1 ..................................35% 2 ..................................27% 3 ..................................18% 4 ....................................9% 5+ ................................11% Do you own a time trial/ triathlon bike?

Yes .................................9% No ................................91% Do you own a cyclocross bike/gravel bike?

Both ..............................3% Cyclocross ......................7% Gravel...........................14% Neither .........................76% Do you own an e-bike?

Yes .................................6% No ................................94% Do you own a mountain bike?

Yes ...............................54% No ................................46% Do you plan on buying a mountain bike?

Yes .................................8% Probably .........................6% Maybe ..........................14% No ................................64% Undecided ......................8% What frame material is your newest bike made of?

Aluminum.....................26% Carbon fiber .................57% Steel...............................9% Titanium .........................8% What bike brands do you own?

3T...................................1% Alchemy .........................1% Allied ..............................2% 22 / 2020 / media.hi-torque.com

And ................................1% Argon 18 ........................1% Basso .............................1% Battaglin.........................1% BH ..................................1% Bianchi .........................10% BMC ...............................2% Boardman ......................1% Bulls ...............................1% Calfee .............................1% Cannondale ..................15% Canyon ...........................2% Carrera ...........................1% Casati .............................1% Cervelo ...........................5% Cipollini ..........................1% Colnago ..........................2% De Vinci ..........................1% De Rosa..........................1% Diamondback .................4% Factor .............................1% Felt ................................5% Fezzari............................1% Focus .............................1% Fondriest ........................1% Franco ............................1% Fuji .................................5% Giant ............................10% GT ..................................2% Independent Fab ............1% Jamis .............................3% Kestrel ............................1% KHS ................................1% Kona ...............................2% Kuota..............................2% LaPierre..........................2% Lauf................................1% Litespeed .......................3% Look ...............................2% Lynskey ..........................5% Marin..............................2% Masi ...............................2% Merckx ...........................2% Merlin .............................3% Moots .............................2% Motobecane ...................2% Neilpryde ........................1%

Niner ..............................1% Olmo ..............................1% Open ..............................2% Orbea ............................3% Pegoretti.........................1% Pinarello .........................3% Raleigh ...........................5% Ridley .............................1% Ritchey ...........................1% Sage...............................1% Salsa ..............................3% Sarto ..............................1% Scapin ............................1% Scott...............................6% Serotta ...........................2% Seven Cycles ..................1% Specialized ...................24% Storck ............................1% Time ..............................1% Torelli .............................1% Tommasini......................1% Trek ..............................28% Van Dessel .....................1% VeloVie ...........................1% Willier .............................1% Other ............................22% How much did your road bike cost? $7000+ ........................12% $5000-$6999...............13% $4000-$4999...............12% $3000-$3999.................8% $2500-$2999.................9% $2000-$2499.................7% $1500-$1999...............11% $1000-$1499.................9% $700-$999.....................7% $699 or less .................12% Where did you buy your newest road bike?

Bike shop .....................60% Mail order .......................3% Dept store ......................2% Online/consumer direct 11% Used .............................17% Other ..............................7%

If you purchased your bike consumer/online, how did you assemble it?

Myself ..........................54% A friend ........................13% Dealer recommened.......8% local dealer...................25% When did you purchase your bike?

Jan-Mar .......................30% Apr-Jun ........................30% July-Sept......................19% Oct-Dec ........................21% What influenced the purchase of your bike?

Test results in RBA .......21% Ads in RBA .....................6% Color ............................18% Weight ..........................27% Price.............................44% Dealer support..............21% Previous exp.................19% Dealer recommend.......14% Social media ..................2% Another website review ..8% Friends recommend .....11% Factory team results.......4% Other ............................15% What are your sources of infomration for purchasing a bike?

Ads in RBA ...................26% Edit in RBA ...................29% roadbikeaction.com......20% Bicycle catalogs ...........15% Other mags ..................15% Bike shop .....................36% Friends .........................28% Internet sties ................40% Amazon ..........................3% Instagram .......................3% Facebook........................3% Other ............................15% Do you plan to buy a road bike in the next 12 months?

Yes ...............................14% Probably .......................12% Maybe ..........................22% No ................................38% Undecided ....................14%

What types are you considering?

Road.............................57% Commuter ......................6% Cyclocross ......................5% E-bike ............................7% Gravel...........................24% Tandem ..........................4% Time Trial........................3% Touring ...........................6% Track ..............................1% Triathlon .........................4% Undecided ....................13% What frame material will your next bike be made of?

Aluminum.......................9% Carbon Fiber.................51% Steel...............................4% Titanium .........................8% Undecided ....................28% What brand of road bike do you plan to buy next?

3T...................................3% Alchemy .........................2% Allied ..............................3% And ................................1% Argon 18 ........................3% Basso .............................3% Battablin .........................1% BH ..................................3% Bianchi .........................30% BMC ...............................8% Boardman ......................2% Bulls ...............................1% Calfee .............................2% Cannondale ..................23% Canyon .........................15% Carrera ...........................2% Casati .............................1% Cervelo .........................13% Cipollini ..........................4% Colnago ..........................9% De Vinci ..........................2% De Rosa..........................1% Diamondback .................3% Factor .............................2%

Felt ................................5% Fezzari............................1% Focus .............................5% Fondriest ........................1% Franco ............................1% Fuji .................................5% Giant ............................14% GT ..................................2% Independent Fab ............1% Jamis .............................2% Kestrel ............................2% KHS ................................1% Kona ...............................3% Kuota..............................1% LaPierre..........................2% Lauf................................2% Litespeed .....................11% Look ...............................8% Lynskey ..........................2% Marin..............................2% Masi ...............................2% Merckx ...........................2% Merlin .............................2% Moots .............................3% Motobecane ...................1% Neilpryde ........................1% Niner ..............................3% Open ..............................2% Orbea ............................7% Pegoretti.........................2% Pinarello .......................12% Raleigh ...........................3% Ridley .............................3% Ritchey ...........................4% Sage...............................4% Salsa ..............................3% Sarto ..............................4% Scapin ............................4% Scott...............................7% Serotta ...........................4% Seven Cycles ..................2% Specialized ...................29% Storck ............................4% Time ..............................2% Torelli .............................4% Tommasini......................2% Trek ..............................28%

Van Dessel .....................4% VeloVie ...........................4% Willier .............................5% Other ............................16% Where do you plan on buying your next road bike?

Bike shop .....................48% Mail-order ......................2% Dept store ......................1% Online/consumer direct ..9% Used ...............................8% Other ..............................1% Undecided ....................31% How much do you plan to spend? $7000+ ........................11% $5000-$6999...............17% $4000-$4999...............16% $3000-$3999...............17% $2500-$2999.................9% $2000-$2499.................7% $1500-$1999.................9% $1000-$1499.................6% $700-$999.....................4% $699 or less ...................5% 22. Will your next road bike have disc brakes? ...............

Yes ...............................75% No ................................25% When you're looking to buy, what source do you trust the most to give you accurate info on new bikes and equipment on the market?

Edit in tests in RBA .......53% Manufacturers site .........9% Manufacturers social media 3% YouTube videos.............14% Facebook or Google........1% Internet influencers ........4% Twitter ............................1% Pro Rider endorse...........2% Brand ambassadors .......1% Another mag or site......12%

PARTS AND ACCESSORIES What is your source of information for purchasing bicycle parts?

Ads in RBA ...................25% Editorial in RBA and RBA.com ............50% Bicycle Catalogs ...........14% Other mags ..................14% Bike shop .....................39% Friends .........................26% Internet sites ................37% Amazon ........................10% Instagram .......................2% Facebook........................4% Other ..............................9% Where do you buy your bicycle parts?

Ad in RBA .....................14% RBA social media or site.7% Bike shop .....................64% Online/consumer direct 41% Pedal co mail order ........5% Sporting store.................7% Amazon ........................22% Instagram .......................1% Facebook........................4% other ..............................8% What style tires do you use?

Clincher ........................52% Tubular .........................25% Tubeless .......................23% How many tires do you purchase a year 1 ..................................14% 2 ..................................37% 3 ....................................8% 4 ..................................20% 5 ....................................7% 6 ....................................5% 7+ ..................................9% 2020 / media.hi-torque.com / 23

ROAD BIKE ACTION 2020 SURVEY What brand(s) of tires have your purchased for your bike?

Bontrager .....................20% Challenge .......................2% Continental ...................54% CST ................................1% Donnelley .......................2% Hutchinson ...................10% IRC .................................1% Kenda.............................8% Mavic .............................7% Maxxis............................9% Michelin .......................16% Panaracer .......................5% Ritchey ...........................1% Schwalbe .....................14% Serfas.............................1% Specialized ...................16% Tufo ................................1% Vittoria..........................19% Vee .................................1% Vredestein ......................3% WTB ...............................4% Zipp ................................2% None ..............................4% Other ..............................9% Have you purchased new handlebars? If yes, what brand?

3T...................................8% Ax Lightness...................1% Bontrager .......................3% Cinelli .............................2% Deda Elemente ...............3% Easton ............................7% Enve ..............................1% FSA ................................7% Fizik................................2% HED ................................1% Lightweight ....................1% ITM.................................1% Oval ................................1% Pro .................................1% Profile.............................1% Ritchey ...........................3% Salsa ..............................1% Specialized .....................4% Syncros ..........................1% Syntace ..........................0% Zipp ................................2% None ............................50% Other ..............................7% 24 / 2020 / media.hi-torque.com

Have you purchased a new stem? If yes, what brand?

3T...................................5% Bontrager .......................7% Cinelli .............................2% Deda Elemente ...............5% Easton ............................3% Enve ..............................2% Fizik................................2% FSA ................................5% HED ................................1% ITM.................................1% Kore ...............................1% Pro .................................1% Profile.............................1% Ritchey ...........................5% Salsa ..............................1% Specialized .....................5% Syncros ..........................1% Syntace ..........................1% Thomson ........................1% Vision .............................1% WTB ...............................1% Zipp ................................3% None ............................49% Other ..............................5% Have you purchased new wheels? If yes, what brand?

3T...................................1% Alto.................................1% Bontrager .....................10% Boyd...............................2% Campagnolo ...................5% DT Swiss ........................4% Easton ............................3% Enve ...............................2% Fast Forward ..................1% FSA ................................1% Fulcrum ..........................3% HED ................................3% IRT..................................2% Kappius ..........................1% Knight.............................1% Lightweight ....................1%

Mavic ...........................14% Mercury..........................1% Miche .............................1% Novatec ..........................1% Profile.............................1% Pro-Lite ..........................1% Reynolds ........................3% Ritchey ...........................1% ROL ................................1% Rolf.................................1% Roval ..............................2% Shimano .........................7% Spinergy .........................1% Stans ..............................1% Syncros ..........................1% Vision .............................1% Vuelta .............................1% Williams .........................1% Zipp ................................6% None ............................32% Other ............................10% How many pairs of wheels do you own?

1 ..................................32% 2 ..................................29% 3 ..................................15% 4 ....................................9% 5+ ................................15% Have you purchased new cranks? If yes, what brand?

Campagnolo ...................7% Cannondale ....................2% FSA ................................7% Powerlight ......................1% Powercranks ..................1% Rotor ..............................1% Shimano .......................22% SRAM .............................8% Specialized .....................3% Truvativ ..........................1% Vision .............................1% None ............................48% Other ..............................4%

Have you purchased new pedals? If yes what brand?

Campagnolo ...................1% Crank Brothers ...............4% Exustar ...........................1% Garmin ...........................2% Look .............................20% Mavic .............................1% Ritchey ...........................1% Serfas.............................0% Shimano .......................32% Speedplay ....................13% Time ..............................3% VP...................................2% Wellgo ............................1% Xpedo .............................2% Other ............................10% None ............................19% Have you purchased a new saddle? If yes, what brand?

Astute.............................1% Bontrager .......................6% Brooks............................3% Ergon .............................1% Fabric .............................2% Fizik..............................16% Koobi ..............................1% ISM.................................2% Pro .................................1% Prologo ...........................2% Ritchey ...........................1% Sage...............................1% SDG ................................1% Selle Italia.....................10% Selle Repente .................1% Selle Royal .....................1% Selle San Marco .............4% Selle SMP .......................9% Specialized ...................12% Terry ...............................2% Tioga ..............................1% Velo ................................1% WTB ...............................2% None ............................28% Other ..............................8%

Have you purchased a seatpost? If yes, what brand?

3T...................................4% Bontrager .......................2% Deda ..............................3% Easton ............................3% ENVE ..............................1% Fizik................................4% FSA ................................4% Kinekt .............................1% Kore ...............................1% Miche .............................1% PRO ................................1% Profile.............................1% Race Face ......................1% Ritchey ...........................4% Stelle Italia .....................1% Specialized .....................3% Syntace ..........................1% Thomson ........................7% USE ................................1% Zipp ................................2% None ............................58% Other ..............................7% Have you purchased a new chain? If yes, what brand?

Campagnolo ...................7% Connex ...........................2% FSA ................................1% KMC .............................16% Miche .............................1% Rohloff............................1% Shimano .......................38% SRAM ...........................14% Wippermann ..................1% None ............................25% Other ..............................2% Have you purchased a heart rate moniter? If yes, what brand?

CatEye ............................1% Garmin .........................29% Magellan ........................1% Niterider .........................1% Pioneer ...........................1%

Polar...............................7% Sigma.............................1% Soleus ............................1% Specialized .....................1% Suunto............................1% Timex .............................1% Trek ................................1% VDO ................................1% Wahoo ..........................12% None ............................49% Have your purchased a power meter? If yes, what brand?

4iiii .................................1% Ergomo ..........................1% Feedback .......................1% Garmin ...........................7% I-Bike .............................1% Look ...............................2% Quarq .............................1% Pioneer ...........................1% Polar...............................1% Powertap ........................2% Power2Max ....................1% Rotor ..............................1% Shimano .........................4% Sigma.............................1% SRAM .............................2% SRM ...............................1% Stages ............................6% Xpedo .............................0% Other ..............................2% None ............................76% Do you download and save your workouts to a computer?

Yes ..............................46% No ................................54% Do you plan to purchase an indoor trainer, what price range are you looking in? $300+ ..........................19% $150-$299...................11% Under $150 ....................6% Not planning to buy one64%

If you use nutritional supplements, what brand?

Bonk Breakers................2% Champion Nutrition ........1% Clif Bar .........................21% Cytosport ........................3% First Endurance ..............2% Fluid ...............................3% FRS ................................1% Gatorade ........................9% GQ6 ................................1% GU ..................................9% Hammer .........................9% Honey Stinger.................6% Jelly Belly .......................2% Kind Bar .........................3% Infinit ..............................1% Nuun ..............................6% Osmo .............................1% Powerbar........................7% Pro Bar ...........................2% Saltstick .........................2% Skratch Labs ..................6% Zipvit ..............................1% Other ............................11% None ............................23% On average, how much do you spend on bicycle parts a year? $2500+ ..........................5% $2000-$2499.................3% $1500-$1999.................5% $1000-$1400...............13% $500-$999...................27% Less than $500 ............47% What brand of bar tape have you purchased?

Arundel...........................2% Bontrager .....................13% Brooks............................2% Cinelli ...........................14% Deda ..............................4% ESI..................................1% Fizik..............................19% Fouriers ..........................1% Lizard Skins..................23% ODI .................................1% PRO ................................2%

Profile Design .................4% Red Monkey ...................1% Salsa ..............................2% Serfas.............................1% Specialized ...................15% Supacaz .........................2% Syncros ..........................1% Zevlin .............................1% None ...........................23% Other ............................15% BIKE APPAREL On average, how much do you spend on bicycling apparel a year? $1000+ ..........................3% $750-$999...................10% $500-$749...................20% Under $500 ..................67% What is your main source of information for purchasing bicycling apparel?

Ads in RBA ...................19% Editorial in RBA and RBA. com ..............................35% Bike catalogs................16% Other mags ..................12% Bike shop .....................34% Friends .........................22% Internet.........................45% Amazon ........................10% Instagram .......................4% Facebook........................3% Other ............................13% Where do you buy the majority of your bicycling apparel?

Ads in RBA .....................7% RBA social media or site.5% Bike shop .....................54% Online/consumer direct 52% Pedal co ........................8% Sporting goods store ......9% Amazon ........................14% Instagram .......................1% Facebook........................2% Other ............................12% 2020 / media.hi-torque.com / 25

ROAD BIKE ACTION 2020 SURVEY What brand(s) of helmet do you own?

6D ..................................1% Bell ...............................21% Bern ...............................1% Bontrager .....................12% Cannondale ....................6% Catlike ............................2% Cratoni ...........................1% Giro ..............................42% Kali .................................1% Kask ...............................1% LAS ................................1% Lazer ..............................7% Lem................................2% Limar..............................1% Louis Garneau ................4% Mavic .............................2% Met.................................2% NOW...............................1% POC ................................2% Rudy Project ...................2% Scott...............................2% SH Plus...........................1% Smith .............................4% Specialized ...................17% Uvex ...............................2% Other ............................15% What brand(s) of cycling shoes do you own?

Bont ...............................2% Bontrager .......................9% Carnac............................1% Diadora ..........................5% DMT ...............................1% Exustar ...........................1% Fizik................................5% Gaerne ...........................3% Giro ................................8% Lake ...............................4% Louis Garneau ................5% Mavic .............................3% Northwave......................2% Pearl Izumi .....................7% Performance...................1% Rocket 7 .........................1% 26 / 2020 / media.hi-torque.com

Scott...............................2% Shimano .......................25% Sidi ...............................26% Specialized ...................19% Vittoria............................1% Other ............................18% Do you wear cycling shorts or bibs?

Shorts ..........................48% Bibs ..............................52% What brand?

2XU ................................2% Ale..................................2% Assos .............................5% Bontrager .....................11% Bellwether ......................3% Cannondale ....................7% Capo ..............................3% Castelli .........................21% Club Ride .......................1% DeMarchi........................3% Descente ........................3% Eliel ................................1% Endo ...............................2% Endura............................5% Fav pro team ..................1% Giordana.........................8% Gore ...............................4% Hind ...............................1% Hincapie .........................3% Ibex ................................1% Louis Garneau ..............15% Nalini ..............................2% Pactimo ..........................3% Pearl Izumi ...................30% Performance...................8% Per team affiliation .........2% Primal Wear....................3% Santini ............................4% Scott...............................2% Specialized .....................6% Sugoi ..............................4% Twin 6 ...........................1% Voler ...............................4% Other ............................28%

What brand(s) of cycling jerseys do you own?

2XU ................................1% Ale..................................2% Assos .............................4% Bellwether ......................3% Biemme..........................1% Bontrager .......................8% Cannondale ....................5% Capo...............................4% Castelli .........................20% Club Ride .......................4% Descente ........................2% Eliel ................................1% Endo ...............................1% Endura............................2% Fav pro team ..................2% Giordana.......................12% Gore ...............................4% Hind ...............................1% Ibex ................................1% Louis Garneau ..............13% Morvelo ..........................1% Nalini ..............................2% Pactimo ..........................6% Pearl Izumi ...................26% Performance...................8% Per team affiliation .........3% Primal Wear..................12% Santini ............................4% Scott...............................2% Specialized ...................10% Sugoi ..............................5% Twin 6 ...........................2% Verge..............................1% Voler .............................11% Other ............................25% None ............................13% What brand(s) of sunglassess do you own?

100% .............................2% Arnette ...........................1% Dragon ...........................1% Dual ...............................2% Eyewear .........................1% Lazer ..............................1% Native.............................2% Oakley ..........................36% Optic Nerve ....................1%

POC ................................1% Rudy Project ...................8% Ryders ............................2% Scott...............................2% Serfas.............................1% SH+................................1% Smith .............................7% Spy .................................1% Tifosi ............................14% Other ............................39% BICYCLE ACCESSORIES On average, how much do you spend on bicycle accessories a year? $2500+ ..........................1% $2000-$2499.................4% $1500-$1999.................3% $1000-$1400.................6% $500-$999...................18% $250-$499...................29% Less than $250 ............39% What is your main source of information for purchasing bicycle accessories?

Ads in RBA ...................29% Editorial in RBA or RBA.com 48% Bicycle Catalogs ...........16% Other mags ..................12% Bike shop .....................44% Friends .........................21% Internet sites ................45% Amazon ........................17% Instagram .......................3% Facebook........................3% Other ..............................9% Where do you buy your bicycle accessories?

Ads in RBA .....................8% RBA social media or site.5% Bike shop .....................64% Online/consumer direct 49% Pedal co ........................7% Sporting goods store ....13% Amazon ........................24% Instagram .......................1% Facebook........................2% Other ..............................9%

If you own a cycle computer/GPS, which brand(s) do you own?

Blackburn .......................1% Bontrager .......................7% Bryton ............................2% Cat Eye .........................15% Garmin .........................38% Lezyne............................2% Magellan ........................1% Planet Bike .....................1% Polar...............................4% Powertap ........................1% Sigma.............................3% Shimano .........................2% Specialized .....................2% Topeak ...........................1% Wahoo ............................7% Other ..............................6% None ............................26% If you own bicycle lights, which brand(s) do you own?

Blackburn .......................5% Bontrager .....................15% Cat Eye .........................18% CygoLite .........................6% Ethos Components .........1% Fabric .............................1% Jet ..................................1% Knog...............................3% Kryptonite.......................2% Lezyne............................7% Light & Motion ................6% Nite Ize ...........................1% Niterider .......................13% PDW ...............................1% Planet Bike .....................3% Serfas.............................4% Sigma.............................1% Specialized .....................3% SSB ................................1% Supernova ......................1% Turbo Cat........................1% VistaLite .........................1% None ............................16% Other ............................19% Do you use strava?

Yes ...............................39% No ................................61%

Do you use a personal cycling coach?

Yes .................................5% No ................................95% If you own a POV camera, which brand(s) do you own?

Garmin ...........................2% GoPro ...........................17% Shimano .........................1% Sony ...............................2% None ............................72% Other ..............................6% ABOUT YOU How often do you buy road bike action magazine?

Subscriber ....................52% 1-4 issues/yr ................14% 5-9 issues/yr ..................8% Website only.................26% How long have you been reading RBA? Less than 1 yr ..............28% 1-2 years .....................16% 2-3 years .......................7% 3+ years ......................51% How many people other than yourself look through your copy of Road Bike Action?

1 ..................................20% 2 ..................................17% 3 ....................................8% 4 ....................................2% 5 ....................................4% 6+ ..................................3% None ............................46% What is your gender?

Male .............................90% Female .........................10% What is your age?

Under 18 ........................2% 18-24 .............................3% 25-34 ...........................15% 35-44 ...........................16% 45-54 ...........................26% 55+ ..............................38% What is you total yearly household income?

200k+ ..........................15% $150k-$200k ...............12%

$120k-$149k ...............12% $90k-$119k .................16% $70k-$89k ...................11% $50k-$69k ...................12% $30k-$49k ...................13% Under $30k ....................9% If you are over 18, what is your level of education?

High school grad ..........23% Attending college............5% College grad .................43% Postgraduate ...............29% Do you compete in sanctioned road bike races?

Yes ...............................17% No ................................83% What type of races/events do you compete in?

Criterium ......................10% Cyclocross ......................6% Gran Fondo...................29% Gravel...........................14% Road.............................54% Time Trail........................8% Triathlon .......................12% Track ..............................4% What class do you compete in?

Cat 1 ..............................5% Cat 2 ..............................8% Cat 3 ..............................6% Cat 4 ..............................7% Cat 5 ..............................8% Masters ........................23% Public ...........................43% How often do you race a year?

1-5 times .....................83% 6-14 times ...................12% 15-24 times ...................3% 25+ ................................2% Are you a member of USA cycling?

Yes ...............................12% No ................................88% How many miles do you ride per month?

Under 50 ........................8% 50-100 .........................16% 100-150 .......................12%

150-200 .......................13% 200-250 .........................9% 250-300 .......................10% 300-400 .......................13% 400-500 .......................19% How many other members of your family also ride road bikes?

0 ..................................30% 1 ..................................49% 2 ..................................13% 3 ....................................5% 4+ ..................................2% Have you ever taken a cycling vacation?

Yes ..............................33% No ................................41% Plan to ..........................26% Are you knowledgeable enough to work on your bikes yourself?

Yes ...............................48% Somewhat ....................39% No ................................13% How much of the maintenance/repairs/ upgrades are done by you?

100% ...........................18% 75-99%........................22% 50-74%........................17% 25-49%........................19% Less than 25% .............24% What other vehicles do you own?

BMX bike........................8% Electric Bike ...................5% Gravel Bike ...................25% Off road moto .................8% UTV ................................3% ATV .................................5% What other sports/activites do you participate in?

BMX ..............................3% Motocycle riding ...........14% Rock climbing ................8% Running........................33% UTVing............................2% ATVing ............................5% 2020 / media.hi-torque.com / 27

DIRT WHEELS COVERS ALL AREAS OF THE ATV/UTV WORLD We target the racer, project builder, hunter, rancher, adventurer, sand enthusiast, explorer, and just plain old ”down in the dirt fun” off-roaders.

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HONDA TALON X vs. R: REALLY TOUGH CHOICE CCC

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PRINTAGE: MEDIAN WEBSITE MEDIAN 42 AGE: 46 26%

30 37%

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20

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FACEBOOKWEBSITE MEDIAN MEDIAN AGE: 29 AGE: 41 GROUP TOTALS

35

YFZ450 HOP-UP: ULTIMATE 30 SURVIVOR dirtwheelsmag.com

24%

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25%

UTV SURPRISE:

GROUP TOTALS

DIRT WHEELS •

PROJECT RZR:

17% 9%

10 5 0

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18 - 24

AGE

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Dirt Wheels is the longest running ATV magazine for a reason. It has kept up with the sport and everything that goes along with it. From its awesome Photography to its product reviews it has been second to none

QUICK FACTS 97%OWN A UTV OR ATV TO BUY A NEW UTV OR ATV IN THE NEXT YEAR 72%PLAN THREE OR MORE FAMILY MEMBERS RIDE/DRIVE WITH THEM 50%SAY CITE DIRT WHEELS AS THEIR #1 MOST-TRUSTED INFLUENCER WHEN 77% PURCHASING NEW UTVS OR ATVS THIS IS THE BEST 4 WHEELER MAGAZINE OF ALL TIME, HANDS DOWN. FROM THE SHOOTOUTS TO THE NEW PRODUCT REVIEWS, AND TO THE KILLER PICTURES SUBMITTED, I WOULDN’T BUY ANYTHING ELSE. THANKS, DIRT WHEELS MAGAZINE. KEEP UP THE GOOD WORK!” JENN C., FACEBOOK REVIEW, DIRT WHEELS READER

YOUTUBEINSTAGRAM MEDIAN AGE: 28 MEDIAN AGE: 27 GROUP TOTALS

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AN AGE: 32 AGE: 28 OOK MEDIAN 35%

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INSTAGRAM FOLLOWERS PHICS

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AGE 22,000,000 230,000

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AGE 1,000,000 45,000

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more than 20 Million impressions in33% 2020, and represent great 35 29% 30 marketing opportunities to showcase your products.

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YOUTUBE VEWS

DIRT WHEELS’s Video segment hits viewers on YouTube, IGTV, Facebook. The DIRT WHEELS YouTube page will have 50,000+ subscribers in 2020, and will generate over 3 Million views.

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INSTAGRAM AGE: 29 YOUTUBE MEDIAN AGE:MEDIAN 31 35

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2020 / media.hi-torque.com / 23

DIRT WHEELS READER SURVEY READERS

Gender?

MALE 97%

Household Do you How many ATVs income? own an ATV? do you own? $92,000 YES 92% Average 2.7

Do you own a UTV? YES 50%

How many of your family How many UTVs do you own? members ride/drive with you?

THREE OR MORE 50% Average 1.5

ATV BRANDS CURRENTLY OWNED 1. HONDA ......................43% 2. YAMAHA ...................39% 3. POLARIS ...................24%

4. BOMBARDIER/ CAN-AM....................14% 5. SUZUKI .....................13%

ATV BUYING PLANS

Probably buying in next 12 months? YES 52%

BRANDS CONSIDERING 1. HONDA ....... 35% 2. YAMAHA .... 30% 3. BOMBARDIER/ CAN-AM..... 21%

4.

5.

6.

7.

POLARIS .... 21% SUZUKI ...... 10% KAWASAKI ... 9% ARCTIC CAT/ TEXTRON...... 4%

TYPE 1. UTILITY 51%

2. SPORT 49%

UTV BRANDS CURRENTLY OWNED

1. POLARIS .... 52% 2. BOMBARDIER/ CAN-AM .... 15% 3. YAMAHA .... 11%

4. HONDA ...... 11% 5. KAWASAKI... 7% 6. ARCTIC CAT/ TEXTRON ..... 2%

UTV BUYING PLANS

Probably buying in next 12 months? YES 40%

BRANDS CONSIDERING

1. POLARIS .... 33% 2. HONDA ...... 29% 3. BOMBARDIER/ CAN-AM .... 25%

TYPE

1. SPORT 56% 24 / 2020 / media.hi-torque.com

4. YAMAHA .... 14% ARCTIC CAT/ TEXTRON ... 14% 5. KAWASAKI... 6% 6. CF MOTO ..... 5% 2. UTILITY 44%

6. KAWASAKI ..................9% 7. ARCTIC CAT/ TEXTRON.....................5%

DIRT WHEELS IS THE LONGEST RUNNING ATV MAGAZINE FOR A REASON. IT HAS KEPT UP WITH THE SPORT AND EVERYTHING THAT GOES ALONG WITH IT. FROM ITS AWESOME PHOTOGRAPHY TO ITS PRODUCT REVIEWS IT HAS BEEN SECOND TO NONE” DAN A. FACEBOOK REVIEW..DIRT WHEELS READER

MAIN INFLUENCES

MOST TRUSTED SOURCE FOR INFORMATION ON ALL PURCHASES? DIRT WHEELS Magazine 67%

PURCHASING ATVs/UTVs 1. DIRT WHEELS MAGAZINE 77% 2. PREVIOUS EXPERIENCE 50% 3. PRICE 39%

PURCHASING PARTS AND ACCESSORIES 1.

2.

3.

4.

DIRT WHEELS EDITORIAL 60% ADS IN DIRT WHEELS 55% INTERNET WEBSITES 49% FRIENDS 42%

TOP THREE BRANDS OWNED BY CATEGORY EXHAUST PIPE

5. FMF 34% 6. HMF 22% 7. YOSHIMURA 16%

ATV HANDLEBAR

WHEELS

1. ITP 35% 2. DWT/DOUGLAS 27% 3. STI 14%

BRAKE PADS

1. PRO TAPER 35% 2. RENTHAL 29% 3. FASST/FLEX 10%

1. EBC 49% 2. TUSK 12% 3. DP 6%

ATV SPROCKET

NERF BARS

1. RENTHAL 27% 2. SUNSTAR 18% 3. JT 14%

1. PRO ARMOR 16% 2. DG 13% 3. AC 11%

ATV CHAIN

OIL

1. D.I.D. 44% 2. RENTHAL 20% 3. RK 11%

ATV GRIPS

1. PRO TAPER 26% 2. SCOTT 24% 3. ODI 20%

AIR FILTER

1. K&N 60% 2. UNI FILTER 41% 3. TWIN AIR 21%

TIRES 1.

2.

3.

4.

MAXXIS 44% ITP 42% KENDA 22% GREENBALL 17%

1. POLARIS 25% 2. AMSOIL 22% 3. HONDALINE 22%

COOLANT

1. ENGINE ICE 25% 2. HONDALINE 11% 3. AMSOIL 7%

SUSPENSION ARMS 1. HIGH LIFTER 5% 2. SUPER ATV 5% 3. LONESTAR 4%

UTV ROLL CAGE

1. LONESTAR 2% 2. CT RACEWORKS 2% 3. WELLER 2%

UTV BELT

1. GATES 19% 2. DAYCO 10% 3. EPI 5%

UTV MIRRORS

1. SEIZMIK 10% 2. TUSK 7% 3. PRO ARMOR 5%

UTV DOORS

1. FACTORY UTV 13% 2. PRO ARMOR 8% 3. ASSAULT 2%

UTV HARNESSES

1. PRO ARMOR 7% 2. PRP 6% 3. DRAGONFIRE 4%

UTV SEATS

1. PRP 6% 2. BEARD 2% 3. MASTERCRAFT 2%

UTV SHOCKS/SPRINGS COMMUNICATION 1. FOX 11% SYSTEM 2. ELKA 10% 3. WALKER EVANS 3%

1. RUGGED RADIOS 14% 2. CARDO 3% 3. PCI 3%

HELMET 1. HJC 32% 2. FOX 26% 3. BELL 25%

GOGGLE 1. SCOTT 47% 2. FOX 29% 3. OAKLEY 25%

GLOVES 1. FOX 46% 2. O’NEAL 24% 3. MECHANIX WEAR 18%

BOOTS 1. FOX 31% 2. O’NEAL 22% 3. ALPINESTARS 21%

RIDING APPAREL 1. FOX 36% 2. O’NEAL 18% 3. THOR 16%

CHEST PROTECTOR 1. FOX 18% 2. O’NEAL 6% 3. THOR 6%

DRIVING SUIT 1. ALPINESTARS 2% 2. SIMPSON 2% 3. KLIM 1%

ISSUANCE AND CLOSING DATES COVER SPACE MATERIAL ON-SALE DATE DEADLINE* DEADLINE** DATE Jan-20............................10/10/19.............................. 10/17/19........................ 12/5/19 Feb-20...............................11/6/19.............................. 11/13/19.......................... 1/9/20 Mar-20............................12/11/19.............................. 12/18/19.......................... 2/6/20 Apr-20...............................1/14/20................................ 1/21/20.......................... 3/5/20 May-20................................2/1/20................................ 2/19/20.......................... 4/9/20 Jun-20..............................3/13/20................................ 3/20/20.......................... 5/7/20 Jul-20...............................4/10/20................................ 4/17/20.......................... 6/4/20 Aug-20................................5/8/20................................ 5/15/20.......................... 7/2/20

COVER SPACE MATERIAL ON-SALE DATE DEADLINE* DEADLINE** DATE Sep-20................................6/9/20................................ 6/16/20.......................... 8/6/20 Oct-20.................................7/8/20................................ 7/15/20.......................... 9/3/20 Nov-20................................8/5/20................................ 8/12/20........................ 10/1/20 Dec-20..............................9/11/20................................ 9/18/20........................ 11/5/20 Jan-21..............................10/8/20.............................. 10/15/20........................ 12/3/20 Feb-21...............................11/4/20.............................. 11/11/20.......................... 1/7/21 Mar-21..............................12/9/20.............................. 12/16/20.......................... 2/4/21

2020 / media.hi-torque.com / 25

DIRT WHEELS 2020 SURVEY VEHICLE OWNERSHIP How often do you buy dirt wheels magazine?

I-4 issues a year...........12% 5-8- issues a yea r .........5% 9-12 issues a year .........5% Subscribe .....................70% Web Only ........................8%

How long have you been reading dirt wheels?

Less than 1 yr ..............10% 1-2 years .......................6% 2-3 years .......................7% 3-4 years .......................5% 4-9 years .....................20% 10+ years ....................52%

How many people besides yourself look through your copy of dirt wheels?

None ............................17% 1 ..................................24% 2 ..................................22% 3 ..................................24% 4 ....................................6% 5 ....................................3% 6+ ..................................4%

Do you own an ATV?

Yes ...............................92% No ..................................8%

What ATV brands do you own?

Apex ...............................1% Arctic Cat/Textron ...........5% Bombardier/Can-Am ....14% CF Moto..........................1% E-Ton..............................1% Hisun ..............................2% Honda...........................43% Kawasaki .......................9% Kayo ...............................0% KTM ...............................2% Kymco ............................1% ODES..............................1% Other ..............................3% Polaris ..........................24% SSR ................................1% Suzuki ..........................13% Yamaha ........................39%

What type is your newest ATV?

Sport ............................50% Utility ............................50%

What engine type is your newest ATV?

2-stroke .........................5% 4-stroke .......................95%

How many ATV's do you own?

What size is your newest ATV?

What year is your newest ATV?

0-90cc ...........................2% 100-250cc .....................7% 251-450cc ...................27% 451-699cc ...................25% 700+cc ........................39%

1 ..................................37% 2 ..................................23% 3 ..................................14% 4+ ................................26% 2019 ..............................6% 2018 ..............................8% 2017 ..............................6% 2016 ..............................7% 2015 ..............................4% 2014 ..............................3% 2013 ..............................3% 2012 or ealier...............63% 18 / 2020 / media.hi-torque.com

Do you plan to buy an ATV in the next 12 months?

Yes .................................6% Probably .......................12% Maybe ..........................34% No ................................48%

Which brands are you considering?

Apex ...............................1% Arctic Cat/Textron ...........4% Can-Am/Bombardier ....21% CFMoto...........................2% E-Ton..............................1% Hisun ..............................2% Honda...........................35% Kawasaki .......................9% Kayo ...............................0% Kymco ............................2% ODES..............................1% Polaris ..........................21% Suzuki ..........................10% Yamaha ........................30% Other ..............................2% Undecided ....................13%

What year is your newest UTV? 2019 ............................14% 2018 ............................18% 2017 ............................17% 2016 ............................18% 2015 ............................15% 2014 ..............................9% 2013 ..............................1% 2012 or ealier.................8%

What UTV brands do you own?

1 ..................................79% 2 ..................................18% 3 ....................................3% 4+ ..................................0%

Artic Cat/Textron.............2% Big Dog ..........................0% Can-Am/Bombardier ....15% CFMoto...........................1% Cub Cadet ......................0% E-Ton..............................0% Hisun ..............................1% Honda...........................11% Intimidator ......................0% John Deere.....................2% Joyner ............................0% Kawasaki .......................7% Kubota............................0% Kymco ............................1% Massimo ........................0% ODES..............................1% Polaris ..........................52% SSR ................................1% Yamaha ........................11% Other ..............................2%

1 ....................................3% 2 ..................................66% 3 ..................................12% 4 ..................................13% 5 ....................................6% 6 ....................................0%

Yes .................................6% Probably .........................7% Maybe ..........................27% No ................................60%

What type will you buy?

Sport ............................49% Utility ...........................51%

What size will you buy?

0-90cc ...........................2% 100-250cc .....................5% 251-450cc ...................27% 451-699cc ...................22% 700+cc ........................44%

Do you own a UTV?

Yes ...............................50% No ................................50%

How many UTV's do you own?

How many seats does your UTV have?

Do you plan to buy a UTV in the next 12 months?

Which brands are you considering?

Arctic Cat/Textron .........14% Big Dog ..........................1% Can-Am/Bombardier ....25% CFMoto...........................4% Cub Cadet ......................1% E-Ton..............................0% Hisun ..............................1% Honda...........................29% Intimidator ......................0% John Deere.....................1% Joyner ............................0% Kawasaki .......................6% Kudota............................2% Kymco ............................0% Massimo ........................2% ODES..............................0% Polaris ..........................33% SSR ................................1% Yamaha ........................14% Other ..............................0% Undecided ....................16%

What type will you buy?

Sport ............................56% Utility ...........................44%

Which of these factors influenced you most when you bought your ATV/ UTV?

DW test ........................57% DW website content .....14% DW social media ............6% Price.............................39% Social media ..................5% Showroom avail .............9% Local dealer..................24% Factory contingency ......1% Factory race team results3% Another website review ..5% Previous exp.................50% Friend's recommend ....25% Parent's recommend ......3%

Do you influence your friends on what ATV/UTV they should buy?

Yes ...............................77% No ................................23%

When you are looking to buy, what source do you trust the most to give accurate info?

Edit and tests in DW .....67% Manufacturers website...8% Manufacturers social media ................6% YouTube videos ............19% Facebook or Google ads ..................4% Internet influencers ........3% Twitter ............................0% Pro Rider endorse...........2% Brand ambassadors .......3% Another mag or website ...................9%

How do you use your ATV or UTV?

Adventure.....................65% Farm.............................21% Hunt/fish/camp ............31% Off road fun ..................90% Racing ..........................17% Sand dunes ..................29% Snow/ice ......................28% Swamp riding ...............13%

How many of your family members also ride?

None ............................12% 1 ..................................18% 2 ..................................20% 3 ..................................17% 4+ ................................33%

Do you compete in organized races?

Yes ...............................16% No ................................84%

If yes, what type of racing do you compete in?

ATV pulls ........................4% Cross country/hare scramble ...................46% Desert ..........................13% Flat track ........................5% Ice racing .......................6% Motocross ....................32% Mud bogs .......................7% Rocks .............................6% Sand drags .....................9%

What other vehicles do you own?

UTV trailer ....................44% Mountain bike ..............32% Electric bike ...................1% Off road motorcycle ......19% Road bike .....................14% RV/camper ...................22% SUV ..............................37% Travel trailer .................22%

Where do you purchase the majority of your parts and accessories?

Ads in DW ....................29% DW social media or website ...................7% UTV/ATV dealer.............56% Online consumer .........54% Off road company mail order..................36% Amazon ........................37% Instagram ......................1% Facebook........................3% Other ............................19%

On an average, how much do you spend on parts and accessories for your ATV or UTV each month?

$400+ ............................9% $300-$399.....................4% $200-$299...................10% $100-$199...................20% Less than $100 ............57%

PARTS & ACCESSORIES What are your important Have you ever sources of info for purchasing parts and purchased products from ads in DW? accessories?

Editorial in DW..............60% Ads in DW ....................55% Races ...........................11% Other mags ..................12% UTV/ATV dealer.............25% Friends .........................42% Internet sites ................49% Amazon ........................21% Instagram ......................6% Facebook......................10% Other ............................14%

Yes ...............................74% No ................................26%

What brand(s) of exhaust have you purchased?

Aaen...............................1% Akrapovic .......................1% Barkers ..........................2% Bassani ..........................1% Big Gun ..........................8% CT ..................................2% 2020 / media.hi-torque.com / 19

DIRT WHEELS 2020 SURVEY Curtis Sparks..................6% Dasa...............................5% DG ..................................7% DMC ...............................1% Dubach...........................1% Duncan Racing ...............2% Eddie Sanders ................1% FMF ..............................34% Gibson ............................3% GYTR ..............................5% HMF .............................22% Lexx ...............................3% Looney Tuned .................2% MBRP .............................2% Muzzys ...........................1% Pro Circuit ....................12% Rocket ............................1% SuperTrapp.....................7% Toomey ..........................4% Trinity .............................3% Two Brothers ..................8% Yoshimura ....................16% Stock ...........................19% Other ............................20%

What brand(s) of sprockets have you purchased?

DG ..................................3% Fasst ............................10% Fly ..................................9% Moose ............................9% O'Neal ............................4% ODI .................................2% Pro Taper ......................35% Renthal.........................29% Tag .................................6% Torc 1 .............................1% Tusk ...............................4% Vortex .............................1% Stock ............................29% Other ..............................8%

What brand(s) of grips have you purchased?

What brand(s) of handlebars have your purchased?

20 / 2020 / media.hi-torque.com

JT .................................14% Magnum.........................1% Moose ..........................12% PMP ...............................1% Primary Drive ...............12% Pro Taper ......................12% Race Driven ...................3% Renthal.........................27% Sunstar.........................18% Supersprox .....................2% Tag .................................2% Vortex .............................3% Stock ............................41% Other ..............................8%

What brand(s) of chain have you purchased?

D.I.D .............................44% EK ..................................8% KMC ...............................2% Moose ............................4% Primary Drive ...............11% Race Driven ...................3% Regina ............................6% Renthal.........................20% RK ................................11% Sunstar.........................11% Stock ............................29% Other ............................10%

A'ME ..............................1% EKS ................................1% Next ...............................2% O'Neal ..........................16% ODI ...............................20% Oury .............................16% Pro Taper ......................26% Pro Grip ........................11% Renthal.........................18% Scott.............................24% Torc 1 .............................1% Stock ............................20% Other ............................20%

What brand(s) of air filter have your purchased?

DT-1 ...............................1% K&N..............................60% Maxima ..........................1% MSR ...............................1% No Toil ............................7% PC Racing......................1% Pro Filter.........................6% R2C ................................2% S&B ................................3% Twin Air ........................21% Uni-Filter ......................41% Stock ............................32% Other ..............................9%

What brand(s) of tires have you purchased?

AMS ...............................4% Arisun.............................1% BF Goodrich..................11% BKT ................................1% Carlisle .........................15% CST ................................6% Duro ...............................7% DWT/Douglas .................7% EFX.................................1% Fuel ................................1% GMZ ...............................1% Goldspeed ......................1% Gorilla.............................1% Greenball ......................17% High Lifter ......................2% ITP................................42% Kenda...........................22% Maxxis..........................44% Moto Race ......................1% Ocelot.............................4% Ohtsu .............................4% Pit Bull............................2% Pro Armor .......................1% Rage...............................0% RP Advanced ..................0%

Sand Tires Unltd. ............5% Sedona ...........................7% SkatTrak .......................12% STI..................................6% Super ATV.......................1% Super Grip ......................1% Vee Rubber.....................1% Stock ............................11% Other ............................17%

How many sets of tires do you buy a year?

1 ..................................46% 2 ....................................9% 3 ....................................3% 4 ....................................4% 5+ ..................................3% None ............................35%

What brand(s) of wheels have your purchased?

Allied/Raceline................3% AMS ...............................2% BKT ................................1% DWT/Douglas ...............27% Fuel ................................3% GMZ ...............................1% Goldspeed ......................1% High Lifter ......................1% Hiper ..............................7% ITP................................35% KMC ...............................2% Method ...........................3% Moto Metal .....................2% Motosport Alloy ..............3% No Limit..........................1% OMF ...............................1% Rage...............................0% Sedona ...........................1% STI................................14% Super Grip ......................1% Vision Wheel ...................2% Stock ............................28% Other ............................16%

What brand(s) of brake pads have your purchased?

Braking...........................0% DP ..................................6% EBC ..............................49% EPI..................................3% Galfer .............................4% Magnum.........................1% Moose ............................5% Moto-Master ..................0% Race-Driven ...................3% SBS ................................3% Streamline......................2% Tusk .............................12% Vesrah ............................3% Stock ............................41% Other ............................15%

What brand(s) of nerf bars have you purchased?

AC ................................11% DG ................................13% HMF ...............................1% Houser............................4% IMS/Roll Design ..............4% Pro Aluminum.................0% Pro Armor .....................16% Tusk ...............................9% UM Performance ............1% Stock/None ..................53% Other ............................14% None ...................................

What brand(s) of oil do you use?

AMSOIL ........................22% Bel-Ray ..........................6% Can-Am ........................12% Castrol............................6% Hondaline .....................22% Kawasaki .......................3% Lucas Oil ......................14% Maxima ........................11%

Mobil 1 .........................15% Motorex ..........................1% Motul ..............................2% Mystik ............................1% Pennzoil..........................7% Polaris ..........................25% PJ1.................................1% Quaker State ..................3% Redline ...........................3% Repsol ............................1% Rock Oil..........................0% Silkolene ........................1% Spectro...........................6% Torco ..............................1% Valvoline .......................15% Yamalube .....................24% Other ..............................9%

What brand(s) of coolant do you use?

AMSOIL ..........................7% Bel-Ray ..........................4% Castrol............................3% Engine Ice ....................25% Evans .............................2% Hondaline .....................11% Kawasaki .......................1% Lucas Oil ........................4% Maxima ..........................4% Mobil 1 ...........................3% Motorex ..........................1% Motul ..............................2% Mystik ............................0% Pennzoil..........................6% PJ1.................................2% Quaker State ..................1% Repsol ............................1% Rock Oil..........................1% Silkolene ........................1% Spectro...........................1% Torco ..............................1% Twin Air ..........................1% Valvoline .........................6% Yamalube .....................16% Other ............................23%

Have you had your suspension modified in any way?

Yes ...............................38% No ................................62%

Have you modified your engine in any way?

Yes ...............................37% No ................................63%

What aftermarket products have you purchased for your ATV/UTV? Action camera ..............25% Auto clutch .....................5% Brush guard .................29% Bumper ........................47% Cleaning product ..........38% Drink system ..................6% Fuel injection module ...10% GPS ..............................16% Hand-/roost guard ........24% Handlebar.....................33% Kill switch ....................19% Levers ..........................23% Lift Kit...........................12% Lighting ........................41% Rear axle ......................18% Roll cage ........................7% Seat..............................14% Seat cover ....................22% Shock/suspension ........31% Skid plate .....................43% Steering damper ..........15% Steering wheel ...............6% Tire repair/inflation product......................47% Winch ...........................44%

What brand(s) of suspension arms have you purchased for your UTV?

Cognito...........................1% CT Raceworks ................3% Eye Ball ..........................1% Fusion ............................1% HCR ................................1% High Lifter ......................5% Houser............................3% Lonestar .........................4% Madigan .........................0% RT Pro ............................1% S3 ..................................1% Speed SXS .....................1% Super ATV.......................5% Teixerira ........................2% Other ..............................8% Stock/None ..................66%

What brand(s) of shocks/springs have you purchased for your UTV?

Eibach ............................2% Elka ..............................10% Fox ...............................11% Hiperco...........................1% King................................2% Motowaz ........................1% PAC ................................0% Radflow ..........................0% Shock Therapy ...............2% Walker Evans .................3% Other ............................10% Stock/None ..................67%

What brand(s) roll cage have you purchased for your UTV?

Cageworx .......................1% Cognito...........................1% CT Raceworks ................2% Houser............................0% IMG ................................0% Lonestar .........................2% Pro Armor .......................0% Weller .............................2% Other ............................11% None ............................83% 2020 / media.hi-torque.com / 21

DIRT WHEELS 2020 SURVEY What brand(s) of steering wheel have you purchased?

Assault ...........................2% Dragonfire ......................1% Moose ............................2% MPI.................................1% Sparco............................2% Tusk ...............................2% Stock ...........................52% Other ............................39%

What brand(s) of belt have your purchased?

AKM ...............................0% Dayco ...........................10% EPI..................................5% Gates............................19% G-Boost ..........................3% Goodyear ........................5% Gorilla.............................1% Hunterworks...................3% Moose ............................4% Super ATV.......................2% Timken ...........................1% Trinity .............................1% Stock ............................42% Other ............................20%

What brand(s) of mirrors have you purchased?

Assault ...........................4% EMP................................2% Mod Quad ......................2% Pro Armor .......................5% Sector 7 .........................1% Seizmik ........................10% Tusk ...............................7% Stock ............................10% None ............................36% Other ............................28% 22 / 2020 / media.hi-torque.com

What aftermarket doors have you purchased for your UTV? Assault ...........................2% Axiom .............................2% Beard .............................0% Cognito...........................0% Dragonfire ......................2% Factory UTV ..................13% IMG ................................0% Kimpex ...........................0% Mod Quad ......................0% Moose ............................0% Pro Armor .......................8% PRP ................................1% QuadBoss .......................0% SDR Motorsports ............1% Seizmik ..........................1% Side by Side ...................1% Tusk ...............................1% None/Stock ..................67% Plan to .........................11%

What aftermarket harnesses have your purchased for you UTV?

Assault ...........................1% Beard .............................2% Crow ..............................1% Dragonfire ......................4% G-Force ..........................1% Mastercraft.....................1% Pro Armor .......................7% Polaris ............................3% PRP ................................6% Slasher ...........................1% Simpson .........................3% SoCal..............................0% Sparco............................1% Speed Ind .......................0% SxS Ind ...........................0% UTV Inc ...........................1% None/Stock ..................70% Plan to ...........................9%

What aftermarket seats have you purchased for your ATV/UTV?

Beard .............................2% BS Sand .........................1% Dragonfire ......................1% Impact ............................0% Mastercraft.....................2% Moose ............................1% Twisted Stitch.................0% PRP ................................6% Sparco............................1% SxS Ind ...........................0% None/Stock ..................79% Plan to .........................12%

What brand(s) of communications systems have you purchased?

Cardo .............................9% PCI .................................8% RacerX ...........................5% Rugged Radios .............55% Sena.............................15% UTV Com ........................8%

RIDING GEAR How much do you spend on riding gear and apparel during the year?

$1500+ ..........................3% $1200-$1499.................0% $1000-$1199.................2% $800-$999.....................1% $600-$799.....................4% $400-$599.....................7% $250-$399...................19% $249 or less .................64%

What brand of helmet have you purchased?

100% .............................1% 6D ..................................1% AGV ................................5% Airoh ..............................0% Alpinestars .....................3% Answer ...........................5%

Arai ................................8% ARC ................................1% Bell ...............................25% EVS ................................4% Fly ................................22% Fox ...............................26% HJC ..............................32% Just-1 ............................0% Klim................................1% Leatt...............................1% LS2 ................................2% Moose ............................1% MSR ...............................5% O'Neal ..........................18% Ocelot.............................1% One Industries ................2% Scorpion .........................4% Shoei ............................10% SixSixOne .......................2% Suomy ............................1% Thor ...............................6% TLD ................................2% Vemar.............................1% ZIR..................................1% ZOX ................................2% Other ............................25%

What brand(s) of goggles have you purchased?

100% ...........................17% 509 ................................4% Answer ...........................8% Arnette ...........................1% Blur ................................1% Dragon ...........................3% EKS Brand ......................3% Fly ................................17% Fox ...............................29% None ..............................5% Oakley ..........................25% Pro Grip ..........................2% Scott.............................47% Spy .................................9% Thor .............................10% Von Zipper ......................1% Other ..............................8%

What brand(s) of gloves have you purchased?

100% .............................7% 212 ................................1% Acerbis ...........................2% Alias ...............................0% Alpinestars .....................5% Answer .........................12% ARC ................................2% AXO ................................3% Bilt..................................2% EVS ................................1% Fasthouse.......................1% Fly ................................19% Fox ...............................46% FXR ................................2% JT Racing .......................3% Klim................................5% Leatt...............................1% Mechanix Wear.............18% Moose ............................8% MSR ...............................8% O'Neal ..........................24% Ocelot.............................1% One Industries ................3% ONYX ..............................0% Pro Grip ..........................2% Risk Racing ....................1% Seven .............................1% Shift ...............................7% Shot ...............................1% SixSixOne .......................0% Thor .............................13% TLD ................................3% Other ............................14%

What brand(s) of boots have you purchased?

Alpinestars ...................21% Answer ...........................5% ARC ................................1% AXO ................................2% Fly ................................10% Forma.............................2% Fox ...............................31% Gaerne ...........................3% Leatt...............................0% Moose ............................5%

MSR ...............................1% O'Neal ..........................22% Ocelot.............................1% Sidi .................................3% SixSixOne .......................1% TCX ................................1% Thor ...............................9% Other ............................30%

What brand(s) of riding gear have you purchased?

Acerbis ...........................1% Alias ...............................0% Alpinestars .....................6% Answer ...........................9% ARC ................................0% AXO ................................2% Bilt..................................3% Fasthouse.......................0% Fly ................................16% Fox ...............................36% FXR ................................3% JT Racing .......................2% Klim................................3% Moose ............................7% MSR ...............................7% O'Neal ..........................18% Ocelot.............................1% One Industries ................3% Pro Grip ..........................0% Risk Racing ....................0% Seven .............................1% Shift ...............................9% Shot ...............................0% Thor ............................16% TLD ................................3% None ............................32% Other ..............................9%

What brand(s) of chest protector have you purchased?

Acerbis ...........................3% Alpinestars .....................1% Answer ...........................3% Atlas ...............................0% AXO ................................1% EVS ................................1% Fly ..................................4% Fox ...............................18%

HRP ................................0% Leatt...............................2% Moose ............................1% MSR ...............................1% O'Neal ............................6% Ocelot.............................1% SixSixOne .......................0% Thor ...............................6% TLD ................................1% None ............................62% Other ..............................4%

Have you purchased other protective items?

Ankle brace ....................8% Elbow guard .................13% Knee brace ...................32% Neck brace ...................25% Wrist brace ...................22%

What brand(s) of driving suit have you purchased?

Alpinestars .....................2% G-Force ..........................0% K1 ..................................0% Impact ............................1% Klim................................1% Mastercraft.....................0% Sparco............................0% Simpson .........................2% None ............................91% Other ..............................4%

What brand(s) of action camera do you own?

360 ................................1% Fly ..................................0% Drift ................................1% Epic ................................0% Garmin ...........................1% GoPro ...........................45% ISAW ..............................1% JVC.................................1% Replay ............................0% Sony ...............................3% None ............................32% None but plan to purchase one ............17%

PROFILE What is your gender?

Male .............................97% Female ...........................3% How old are you?

Under 16 ........................6% 16-20 .............................4% 21-24 .............................2% 25-29 .............................3% 30-39 ...........................17% 40-49 ...........................23% 50-59 ...........................18% 60+ ..............................27%

What is your total yearly household income?

200k+ ............................4% 150-199 .........................7% 120-150 .......................17% 90-120 .........................23% 70-90 ...........................16% 50-70 ...........................12% 30-50 ...........................10% Under 30 ......................11%

If you are over 18, what is your level of education?

High sch grad ...............39% Some college ...............30% Attending college............3% College grad .................16% Post grad degree ............6% Other ..............................6%

What other sports/ activities do you participate in?

Camping.......................73% Fishing .........................60% Hunting ........................52% Mountain biking ...........25% Off-road moto riding .....33% Road cycling .................11% Truck off road ...............33% 2020 / media.hi-torque.com / 23

THE LARGEST, ALL-UTV PUBLICATION IN THE WORLD UTV ACTION is the only UTV-centric media source that is available on every platform and medium.

Our readers, viewers and followers are at the highest end of the enthusiast scale. 95% currently own a UTV. More important, over 50% are planning to BUY a UTV in the next 12 months.

These are off-road enthusiasts who are dedicated to their sport, along with their entire family (over 90% say their families participate as well) in tow.

With such a large percentage of our audience in the market to buy a new UTV, the potential marketing opportunities for aftermarket parts,

HONDA TALON vs. YAMAHA YXZ

SHOOTOUT:

CCC 02984

CLOSE BATTLE, BUT WE HAVE A WINNER!

accessories and gear are only greater. So, if you’re looking to expand your products’ exposure and sales, look no further, UTV ACTION is the #1 go-to for UTV enthusiasts!

TURBO SEPTEMBER 2019

20

13% 4%

5 0

13 - 17

utvactionmag.com

AGE

18 - 24

25 - 34

GROUP DEMOGRAPHICS

35 - 44

45 - 54

60,000

55 - 64

65 +

10 5 0

GROUP TOTALS 20

25%

7%

5

18 - 24

25 - 34 0 35 - 44 13 - 17

13% 12% 6% 45 - 54 18 - 24

3% 55 - 64 65 + 25 - 34 35 - 44 45 - 54

PRINTAGE: MEDIAN WEBSITE MEDIAN 42 AGE: 46 26%

24%

25 20

15%

15

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30

GROUP TOTALS

24%

25

10

25 30 20 25 15 20 15 10 6% 10 5 5 3% 0 0 55 - 64 13 - 17 65 + 18 - 24

GROUP WEBSITE GROUP PRINT DEMOGRAPHICSAGE VISITS AGE GROUP 18,000,000 DEMOGRAPHICS 58,000 COPIES AGE DEMOGRA

PRINT COPIES

PRINT MEDIAN AGE: 43 30

15

15

19%

24%

GROUP TOTALS

10%

24%

25

30%

20

FACEBO 30

30

25

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18%

17% 14%

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20

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GROUP TOTALS

20

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Attn. retailer: Please display until Sept. 19th

35

GROUP TOTALS

$5.99

25%

GROUP TOTALS

TALON TURBO, 4-SEATER & MORE TESTS: RS1 & TERYX4

24%

25

GROUP TOTALS

NEW 2020 HONDAs, CAN-AMs & ARCTIC CATs:

FACEBO

WEBSITE MEDIAN 40 AGE: 46 PRINTAGE: MEDIAN

PRINT MEDIAN AGE: 46

15

READER AGE 31,000 AGE 3,500,000 59,000 AGE GROUPS, AGE AGE

BY THE UTV ACTION’s Print and digital magazine is still the ONLY UTV’s Website content will be viewed by over 2.0 FACEBO magazine distributed over 31,000 WEBSITE Million unique individuals in 2020, MEDIAN AGE: ?? and generate PRINT MEDIAN AGE: worldwide, ??

NUMBERS ALL-UTV per issue. Our readers are UTV enthusiasts, spending more than 14 Million Ad Impression opportunities 0

7%

1%

2%

13 - 17

18 - 24

25 - 34

35 - 44

GROUP DEMOGRAPHICS

45 - 54

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65 +

OUP TOTALS

26 / 2020 / media.hi-torque.com 10

19%

6%

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4%

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45 - 54 18 - 24

WEBSITE GROUP DEMOGRAPHICS VISITS

6%

35 30 25

13%

15

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0 0 55 - 64 13 - 17 65 + 18 - 24

PRINT COPIES

25% on mobile, desktop/laptop 24% and tablet versions.

25

10

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55 - 64 65 + 25 - 34 35 - 44 45 - 54

29%

30

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24% MOTO thousands of dollars a year on their rigs 22%and gear

15

0

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5

10

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10

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GROUP DEMOGRA

34%

OUR FAMILY HAS BEEN UTV’ING FOR OVER 10 YEARS NOW. WE’VE BEEN READING UTV ACTION FOR ALMOST THAT LONG. IT’S BEEN AN INVALUABLE SOURCE FOR OUR FAVORITE SPORT. OUR ENTIRE FAMILY READS THE MAGAZINE. WE HAVE MADE MANY OF OUR PURCHASES BASED ON WHAT YOU GUYS HAVE SAID ABOUT PRODUCTS IN YOUR TESTS, AND HAVE ALWAYS BEEN HAPPY WITH OUR DECISIONS TO BUY STUFF YOU GUYS SAID WAS GOOD. YOU GUYS REALLY KNOW WHAT YOU’RE TALKING ABOUT. RIGHT NOW WE HAVE TWO BUILT RZR’S IN THE GARAGE, AND TRY TO GET THEM OUT AT LEAST TWICE A MONTH. THANKS FOR MAKING OUR SPORT MORE FUN!” DARREN W. , UTV ACTION READER, LETTER TO THE EDITOR

QUICK FACTS SAY THEY PLAN TO BUY OWN A A NEW SPORT UTV 80% 95%UTV PLAN TO BUY CITE UTV ACTION AS THEIR #1 A NEW UTV IN MOST-TRUSTED INFLUENCER 51% 72% THE NEXT YEAR WHEN PURCHASING NEW UTVS MEDIAN INSTAGRAM FACEBOOK MEDIAN AGE: 27 AGE: 33

MXA

55 - 64

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APHICS

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INSTAGRAM GROUP FOLLOWERS DEMOGRAPHICS

more than 15 Million impressions in 2020, and will 34% 34% give you 35 great marketing opportunities30to showcase your products.

25

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18 - 44 24 35

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AGE22,000,000 230,000

GROUP DEMOGRAPHICS

GROUP DEMOGRAPHICS

YOUTUBE VEWS

2%

1%

55 - 64

65 +

INSTAGRAM FOLLOWERS

2% 1% 13-17 65 +

AGE

FACEBOOK FOLLOWERS

40 35 30 22%25 20 15 10 5 0 18 - 24

35%

36% 25% 28% 20% 12%

5% 13-17 25 - 34

9% 3%

18 - 44 24 35

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AGE1,000,000 45,000

GROUP DEMOGRAPHICS

GROUP DEMOGRAPHICS

YOUTUBE VEWS

1%

1%

55 - 64

65 +

INSTAGRAM FOLLOWERS

UTV’s Video segment caters to viewers on YOUTUBE MEDIAN AGE: YouTube, IGTV, Facebook, Vimeo and??many other viewing spots.

New UTV intros, driving tests, 35 33% 29% product tests, how-to videos and more.

30 shootouts, 25

20

6%

18%

20

16%

15 10

20 15

3%

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30 25 20 15 10 5 0 18 - 24

33%

INSTAGRAM AGE: 29 YOUTUBE MEDIAN AGE: MEDIAN 31

30

UTV’s growing Social Media sites reach a new segment of

9%

FACEBOOK FOLLOWERS

35%

34%

15

AGE

FACEBOOK FOLLOWERS

MOTO 17%

13-17 65 +

27%

INSTAGRAM MEDIAN OOK MEDIAN AGE:Our ??Facebook and Instagram enthusiasts. followers will generateAGE: ?

33%

0 55 - 64

25

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5

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325,000 50,000 AGE

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30 20

35 - 44

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025 - 34 44 - 24 45 - 25 54 - 34 55 - 35 64 - 44 65 45 + - 54 13 - 17 35 - 18

35

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30% 21%

25 - 34

10 7%

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15

INSTAGRAM FACEBOOK MEDIAN AGE: 32 AGE: 28 MEDIAN

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GROUP TOTALS

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45 - 54

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8%

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15

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25

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INSTAGRAM AGE: 27 YOUTUBE MEDIAN AGE:MEDIAN 28 GROUP TOTALS

35

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35%

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15

7%

10

6%

2020 10%/ media.hi-torque.com / 27

UTV ACTION READER SURVEY READERS

Gender?

MALE 97%

Household income? $102,000

Do you own a UTV? YES 95%

How many UTVs do you own?

Average 1.5

How many of your family members drive with you?

THREE OR MORE 50%

UTV BRANDS CURRENTLY OWNED 1. POLARIS ........................................................ 57% 2. BOMBARDIER/CAN-AM .................................. 24% 3. YAMAHA ........................................................ 14%

UTV BUYING PLANS

IF YOU RIDE OR LIKE UTV’S, IT’S A MUST!!!

Probably buying in next 12 months? YES 51%

BRANDS CONSIDERING

1.

2.

3.

4.

5.

6.

7.

POLARIS ........................................ 38% BOMBARDIER/CAN-AM .................. 31% HONDA .......................................... 24% ARCTIC CAT/TEXTRON .................... 16% YAMAHA ........................................ 12% KAWASAKI....................................... 4% CF MOTO ......................................... 3%

4. ARCTIC CAT/ TEXTRON........................................................ 10% 5. HONDA ............................................................. 7%

GENAVIEVE M B-V, FACEBOOK REVIEW UTV ACTION READER

PURCHASING UTVs

TYPE

1. UTV ACTION MAGAZINE 72% 2. FRIENDS’ RECOMMENDATION 66% 3. PREVIOUS EXPERIENCE 65%

MAIN INFLUENCES

PURCHASING PARTS AND ACCESSORIES

1. SPORT 80% 2. UTILITY 20%

MOST TRUSTED SOURCE FOR INFORMATION ON ALL PURCHASES? UTV ACTION Magazine 70% 28 / 2020 / media.hi-torque.com

1.

2.

3.

4.

UTV ACTION EDITORIAL 61% INTERNET WEBSITES 58% ADS IN UTV ACTION 57% FRIENDS 38%

TOP THREE BRANDS OWNED BY CATEGORY EXHAUST PIPE

SUSPENSION ARMS

UTV HARNESSES

AIR FILTER

UTV SHOCKS/SPRINGS

UTV SEATS

TIRES

UTV ROLL CAGE

COMMUNICATION SYSTEM

UTV BELT

HELMET

STEERING WHEEL

GOGGLE

UTV MIRRORS

GLOVES

UTV DOORS

DRIVING SUIT

5. FMF 15% 6. BIG GUN 9% 7. HMF 9%

1. K&N 41% 2. UNI FILTER 12% 3. TWIN AIR 8% 1.

2.

3.

4.

MAXXIS 38% ITP 24% CARLISLE 11% SEDONA 10%

WHEELS

1. ITP 24% 2. STI 15% 3. METHOD 8%

BRAKE PADS

1. EBC 26% 2. TUSK 7% 3. RACE DRIVEN 4%

OIL

1. POLARIS 45% 2. AMSOIL 19% 3. YAMALUBE 14%

COOLANT

1. ENGINE ICE 14% 2. AMSOIL 12% 3. MAXIMA 6%

1. SUPER ATV 11% 2. HIGH LIFTER 4% 3. TEIXEIRA TECH 2%

1. FOX 12% 2. WALKER EVANS 7% 3. SHOCK THERAPY 6% 1. CAGEWORX 3% 2. PRO ARMOR 2% 3. COGNITO 1% 1. GATES 24% 2. DAYCO 10% 3. EPI 9%

1. PRO ARMOR 12% 2. DRAGONFIRE 10% 3. PRP 10% 1. PRP 12% 2. DRAGONFIRE 5% 3. BEARD 2% 1. RUGGED RADIOS 12% 2. PCI 4% 3. SENA 3% 1. HJC 29% 2. BELL 25% 3. FOX 23%

1. ASSAULT 13% 2. DRAGONFIRE 10% 3. TUSK 4% 1. SEIZMIK 16% 2. TUSK 14% 3. ASSAULT 13%

1. SCOTT 33% 2. OAKLEY 31% 3. FOX 24% 1. FOX 28% 2. MECHANIX WEAR 16% 3. FLY 13%

1. PRO ARMOR 12% 2. FACTORY UTV 8% 3. DRAGONFIRE 7%

1. SIMPSON 3% 2. SPARCO 2% 3. ALPINESTARS 2%

ISSUANCE AND CLOSING DATES COVER SPACE MATERIAL ON-SALE DATE DEADLINE* DEADLINE** DATE Jan-20............................10/22/19.............................. 10/29/19...................... 12/19/20 Feb-20.............................11/15/19................................ 12/3/19........................ 1/23/20 Mar-20............................12/20/19.............................. 12/31/19........................ 2/20/20 Apr-20...............................1/21/20................................ 1/28/20........................ 3/19/20 May-20..............................2/21/20................................ 2/28/20........................ 4/23/20 Jun-20..............................3/20/20................................ 3/27/20........................ 5/21/20 Jul-20...............................4/21/20................................ 4/28/20........................ 6/18/20 Aug-20..............................5/19/20................................ 5/26/20........................ 7/16/20

COVER SPACE MATERIAL ON-SALE DATE DEADLINE* DEADLINE** DATE Sep-20..............................6/22/20................................ 6/29/20........................ 8/20/20 Oct-20...............................7/20/20................................ 7/27/20........................ 9/17/20 Nov-20..............................8/17/20................................ 8/24/20...................... 10/15/20 Dec-20..............................9/21/20................................ 9/28/20...................... 11/19/20 Jan-21............................10/20/20.............................. 10/27/20...................... 12/17/20 Feb-21.............................11/20/20................................ 12/1/20........................ 1/21/21 Mar-21............................12/18/20.............................. 12/29/20........................ 2/18/21

2020 / media.hi-torque.com / 29

UTV ACTION 2020 SURVEY VEHICLE OWNERSHIP How often do you buy dirt wheels magazine?

VEHICLE OWNERSHIP How often do you buy UTV Action magazine?

I-4 issues a year.............12% 5-8- issues a year ............6% 9-12 issues a year ...........6% I subscribe......................63% Web only ........................13%

How long have you been reading UTV Action?

Less than 1 yr ................24% 1-2 years .......................25% 2-3 years .......................15% 3-4 years .......................12% 4-9 years .......................15% 10+ years ........................9%

How many people besides yourself look through your copy of UTV Action?

None ..............................24% 1 ....................................17% 2 ....................................27% 3 ....................................13% 4 ....................................10% 5 ......................................2% 6+ ....................................7%

Do you own an UTV?

Yes .................................95% No ....................................5%

5. How many UTV's do you own?

1 ....................................71% 2 ....................................25% 3 ......................................4% 4+ ....................................1%

What year is your newest UTV?

2019 ..............................14% 2018 ..............................30% 2017 ..............................22% 2016 ..............................16% 2015 ................................8% 2014 ................................5% 2013 ................................1% 2012 or ealier...................4% 18 / 2020 / media.hi-torque.com

How many seats does your UTV have?

1 ......................................4% 2 ....................................63% 3 ......................................7% 4 ....................................19% 5 ......................................6% 6 ......................................1%

8. What brands do you own?

Arctic Cat/Textron ...........10% Big Dog ............................0% Can-Am/Bombardier ......24% CF Moto............................1% Cub Cadet ........................1% E-Ton................................0% Hisun ................................1% Honda...............................8% Intimidator ........................0% John Deere.......................1% Joyner ..............................0% Kawasaki .........................2% Kubota..............................1% Kymco ..............................1% Massimo ..........................0% ODES................................0% Polaris ............................57% SSR ..................................0% Yamaha ..........................14% Other ................................2%

Do you plan to buy a UTV in the next 12 months?

Yes .................................14% Probably ...........................8% Maybe ...........................29% No ..................................49%

Which brand do you plan to buy?

Arctic Cat .......................16% Big Dog ............................1% Can-Am/Bombardier ......31% CF Moto............................3% Cub Cadet ........................1% E-Ton................................1% Hisun ................................1% Honda.............................24% Intimidator ........................1% John Deere.......................1% Joyner ..............................0% Kawasaki .........................4% Kubota..............................0% Kymco ..............................1%

Massimo ..........................1% ODES................................1% Polaris ............................38% SSR ..................................1% Yamaha ..........................13% Other ................................0% Undecided ........................5%

What type will you buy?

Sport ..............................80% Utility ..............................20%

How do you use your UTV? Adventure.......................66% Farm vehicle...................12% Hunt/fish/camp ..............29% Off road fun riding ..........91% Racing ..............................7% Sand dunes ....................26% Snow/ice ........................22% Swamp riding .................10%

Which of these factors influenced How many of your you when you bought family members also your UTV? ride?

UTV Action test and edit .......................41% UTV website ...................17% UTV social media............14% Price...............................37% Social media ..................10% Local dealer....................27% Showroom avail .............31% Factory cont program .......3% Factory race results ..........4% Another website .............22% Previous exp...................65% Friends recommend .......66% Parents recommend .........2%

Do you influence your friends on what UTV they should buy?

Yes .................................81% No ..................................19%

When you're looking to buy, what source do you trust the most to give you accurate info on new bikes and equipment?

Edit and tests in UTV, website .......................70% Manufacturers website.....9% Manufacturers social media ..................9% YouTube videos...............18% Facebook or Google ads ....................4% Internet.............................3% Twitter ..............................1% Pro rider endorse..............3% Brand ambassadors .........2% Another mag or website .....................4%

None ................................8% 1 ....................................27% 2 ....................................15% 3 ....................................11% 4+ ..................................39%

Do you compete in organized races?

Yes ...................................8% No ..................................92%

If "Yes", what type of racing do you compete in?

Cross Country/Hare scrambles ......................28% Desert ............................30% Flat track ..........................6% Ice racing .........................1% Motocross ......................10% Mud bogs .......................16% Rocks .............................15% Sand drags .......................5%

What other vehicles do you own?

UTV trailer ......................68% Mountain bike ................27% E-bike ..............................1% ATV .................................50% Off road motorcycle ........23% Road Bike .......................21% RV/camper .....................32% SUV ................................43% Travel trailer ...................22%

PARTS & What brand(s) of What brand(s) of belt have you purchased?

ACCESSORIES exhausts have you EPI....................................9% What are your purchased? important sources Aaen.................................1% AKM .................................1% Dayco .............................10% of information for Akrapovic .........................1% Gates..............................24% purchasing parts and Barkers ............................1% Gorilla...............................2% accessories?

Bassani ............................1% GBoost .............................8% Editorial in UTV ...............61% Ads in UTV ......................57% Races ...............................6% Other mags ....................16% UTV dealer......................25% Friends ...........................38% Internet...........................58% Amazon ..........................21% Instagram .........................3% Facebook........................15% Other .............................10%

Where do you purchase your parts and accessories?

Ads in UTV ......................30% UTV social media/ website .........................9% UTV dealer......................46% Online/consumer direct ..55% Off-road mail order.........51% Amazon ..........................49% Instagram .........................3% Facebook..........................6% Other ..............................19%

On an average, how much do you spend on parts and accessories for your UTV each month?

$400+ ............................14% $300-$399.......................7% $200-$299.....................17% $100-$199.....................27% Less than $100 ..............35%

Have you ever purchased products from ads in UTV Action?

Yes .................................62% No ..................................38%

Big Gun ............................9% CT ....................................2% Curtis Sparks....................1% Dasa.................................1% DG ....................................6% DMC .................................1% Dubach.............................1% Duncan Racing .................1% Eddie Sanders ..................1% FMF ................................15% Gibson ..............................4% GYTR ................................3% HMF .................................9% LEXX.................................1% Looney Tuned ...................1% MBRP ...............................5% Muzzys .............................2% Pro Circuit ........................8% Rocket ..............................1% SLP ..................................3% SuperTrapp.......................8% Toomey ............................3% Trinity ...............................5% Two Brothers ....................3% Yoshimura ........................9% Other ..............................14% Stock ..............................44%

What brand(s) of steering wheel have you purchased?

Assault ...........................13% Dragonfire ......................10% Moose ..............................1% MPI...................................1% Sparco..............................4% Tusk .................................4% Other ..............................11% Stock ..............................63%

Goodyear ..........................4% Hunterworks.....................9% Super ATV.........................5% Timken .............................3% Trinity ...............................2% Other ................................7% Stock ..............................59%

What brand(s) of air filters have you purchased?

DT-1 .................................0% K&N................................41% MSR .................................1% NoToil ...............................3% PC Racing.........................1% Pro Filter...........................4% R2C ..................................4% S&B ................................10% Twin-Air............................8% Uni-Filter ........................12% Maxima ............................4% Other ................................5% Stock ..............................57%

What brand(s) of tires have you purchased?

AMS .................................2% Arisun...............................3% BF Goodrich....................10% BKT ..................................1% Carlisle ...........................11% CST ..................................3% Duro .................................3% DWT/Douglas ...................3% EFX...................................2% Fuel ..................................2% GMZ .................................4% Goldspeed ........................1% Gorilla...............................2% Greenball/GBC ..................5% High Lifter ........................2% ITP..................................24% Kenda...............................9% Maxxis............................38%

MotoRace ........................1% Ocelot...............................1% Ohtsu ...............................1% Pitbull ...............................2% Pro Armor .........................3% Rage.................................1% RP Advanced ....................0% Sand Tires Unltd. ..............4% Sedona ...........................10% SkatTrak ..........................6% STI....................................8% Super ATV.........................3% Super Grip ........................2% Vee Rubber.......................2% Other ..............................18% Stock ..............................23%

How many sets of tires do you buy a year?

1 ....................................49% 2 ....................................15% 3 ......................................2% 4 ......................................2% 5+ ....................................2% None ..............................30%

What brand(s) of wheels have your purchased?

Allied/ Raceline.................6% AMS .................................3% BKT ..................................1% DWT/Douglas ...................7% Fuel ..................................6% GMZ .................................3% Goldspeed ........................1% High Lifter ........................1% Hiper ................................2% ITP..................................24% KMC .................................4% Method .............................8% Moto Metal .......................3% Motosport Alloy ................4% No Limit............................1% OMF .................................1% Rage.................................1% Sedona .............................3% STI..................................15% Super Grip ........................0% Vision Wheel .....................1% Other ..............................12% Stock ..............................41% 2020 / media.hi-torque.com / 19

UTV ACTION 2020 SURVEY What brand(s) of brake pads have your purchased?

Braking.............................2% DP ....................................2% EBC ................................26% EPI....................................4% Galfer ...............................2% Magnum...........................1% Moose ..............................2% Moto-Master ....................1% Race Driven......................4% SBS ..................................1% Streamline........................1% Tusk .................................7% Vesrah ..............................2% Other ...............................7% Stock ..............................61%

What brand(s) of mirrors have you purchased?

Pro Amor ..........................9% Tusk ...............................14% Assault ...........................13% Seizmik ..........................16% Mod Quad ........................2% EMP..................................2% Sector 7 ...........................1% Other ..............................25% None/Stock ....................31%

What brand(s) of oil do you use?

AMSOIL ..........................19% Bel-Ray ............................5% Can-Am ..........................19% Castrol..............................6% Hondaline .........................9% Kawasaki .........................2% Lucas Oil ..........................9% Maxima ............................8% Mobil 1 ...........................14% Motorex ............................2% Motul ................................3% Mystik ..............................1% Pennzoil............................3% PJ1...................................2% Polaris ............................45% Quaker State ....................3% Redline .............................2% Repsol ..............................1% Rock Oil............................0% 20 / 2020 / media.hi-torque.com

Silkolene ..........................1% Spectro.............................1% Torco ................................1% Valvoline ...........................8% Yamalube .......................14% Other ................................9%

What brand(s) of coolant do you use?

AMSOIL ..........................12% Bel-Ray ............................2% Castrol..............................3% Engine Ice ......................14% Evans ...............................2% Hondaline .........................8% Kawasaki .........................1% Lucas Oil ..........................5% Maxima ............................6% Mobil 1 .............................2% Motorex ............................1% Motul ...............................1% Mystik ..............................1% Pennzoil............................3% PJ1...................................1% Quaker State ....................3% Repsol ..............................0% Rock Oil............................0% Silkolene ..........................1% Spectro.............................1% Torco ................................0% Twin Air ............................1% Valvoline ...........................5% Yamalube .........................5% Other ..............................43%

Have you had you suspension modified?

Yes ................................35% No ..................................65%

What brand(s) of suspension arms have your purchased for your UTV?

Cognito.............................1% CT Raceworks ..................1% Eye Ball Eng .....................0% Fusion ..............................1% HCR ..................................1% High Lifter ........................4% Houser..............................1% Lonestar ...........................1% Madigan ...........................0% RT Pro ..............................1% S3 ....................................1%

Speed SxS........................0% Super ATV.......................11% Teixeira Tech ....................2% Other ................................7% None/Stock ....................69%

What brand(s) of shocks/springs have your purchased for your UTV?

ADS ..................................0% Elbach ..............................5% Elka ..................................4% Fox .................................12% High Lifter ........................1% Hiperco.............................1% King..................................2% Motowaz ..........................1% PAC ..................................0% Radflow ............................0% Shock Therapy .................6% Walker Evans ...................7% Other ................................6% None/Stock ....................63%

What brand(s) roll cage have your purchased for your UTV?

Cageworx .........................3% Cognito.............................1% CT Raceworks ..................0% Houser..............................0% IMG ..................................1% Lonestar ...........................0% Pro Amor ..........................2% Weller ...............................0% Other ..............................14% None ..............................81%

Have you modified your engine in any way?

Yes .................................19% No ..................................81%

What aftermarket products have you purchased for your UTV?

Action camera ................28% Audio ..............................28% Auto clutch .......................5% Brush guard ...................23% Bumper ..........................43% Cleaning product ............30%

Drink system ....................2% Fuel injection module .......9% GPS ................................26% Hand-/roost guard ............2% Lift Kit.............................12% Lighting ..........................55% Mirrors ...........................54% Rear axle ........................11% Roll cage ........................14% Seat................................20% Seat cover ........................4% Shock/suspension ..........18% Skid plate .......................23% Steering damper ..............9% Steering wheel ...............21% Tire repair/ inflation product ..........52% Winch .............................46%

What afermarket doors have you purchased for your UTV?

Assualt .............................3% Axiom ...............................1% Beard ...............................0% Cognito.............................1% DragonFire Racing............7% Factory UTV ......................8% IMG ..................................1% Kimpex .............................1% Mod Quad ........................1% Moose ..............................0% Pro Armor .......................12% PRP ..................................2% QuadBoss .........................1% SDR ..................................2% Seizmik ............................1% Side by Side Sports ..........2% Tusk .................................4% None/stock .....................52% Plan to ...........................14%

What afermarket harnesses have you purchased for your UTV?

Assualt .............................2% Beard ...............................2% Crow ................................3% DragonFire Racing..........10% G-Force ............................1% Mastercraft.......................0% Pro Armor .......................12% Polaris ..............................5%

PRP ................................10% Slasher .............................0% Simpson ...........................6% SoCal................................0% Sparco..............................1% Speed Ind .........................1% SxS Ind .............................1% UTV Inc .............................1% None/stock .....................44% Plan to .............................9%

What afermarket seat have you purchased for your UTV? Beard ...............................0% Dragonfire ........................5% Mastercraft.......................1% Moose ..............................1% Twisted Stitch...................1% BS Sand ...........................1% Impact ..............................0% PRP ................................12% Sparco..............................2% SxS Ind .............................1% None/stock .....................64% Plan to ...........................17%

What brand(s) of communication system have you purchased?

Cardo ...............................1% PCI ...................................4% Racer X ............................1% Rugged Radios ...............12% Sena.................................3% UTV Com ..........................1% Other ..............................15% None ..............................66%

26. What brand(s) of action camera do you own? .................................

360 ..................................2% Fly ....................................1% Drift ..................................1% Epic ..................................0% Garmin .............................4% Go Pro ............................41% ISAW ................................0% JVC...................................1% Replay ..............................1% Sony .................................1% None ..............................33% None but plan to purchase .....................18%

RIDING GEAR How much do you spend on riding gear and apparel during the year?

$1500+ ............................2% $1200-$1499...................1% $1000-$1199...................2% $800-$999.......................3% $600-$799.......................3% $400-$599.......................6% $250-$399.....................16% $249 or less ...................67%

What brand(s) of helmet have you purchased?

100% ...............................3% 6D ....................................1% AGV ..................................2% Airoh ................................1% Alpinestars .......................2% Answer .............................2% Arai ..................................4% ARC ..................................1% Bell .................................25% EVS ..................................1% Fly ..................................15% Fox .................................23% HJC ................................29% Just-1 ..............................1% Klim..................................3% Leatt.................................1% LS2 ..................................2% Moose ..............................3% MSR .................................4% O'Neal ..............................8% Ocelot...............................0% One Industries ..................2% Scorpion ...........................2% Shoei ................................9% SixSixOne .........................1% Suomy ..............................1% Thor .................................6% TLD ..................................2% Vemar...............................1% ZIR....................................1% ZOX ..................................2% Other ..............................33%

What brand(s) of goggles have you purchased?

100% .............................18% 509 ..................................4% Answer .............................6% Arnette .............................1% Blur ..................................1% Dragon .............................6% EKS Brand ........................2% Fly ....................................9% Fox .................................24% Oakley ............................31% ProGrip .............................2% Scott...............................33% Spy .................................11% Thor .................................8% Von Zipper ........................1% Other ..............................13% None ..............................19%

What brand(s) of gloves have you purchased?

100% ...............................6% 212 ..................................0% Acerbis .............................1% Alias .................................1% Alpinestars .......................9% Answer ...........................10% ARC ..................................1% AXO ..................................3% Bilt....................................1% EVS ..................................1% Fasthouse.........................1% Fly ..................................13% Fox .................................28% FXR ..................................2% JT Racing .........................2% Klim..................................3% Leatt.................................0% Mechanix Wear...............16% Moose ..............................4% MSR .................................5% O'Neal ............................11% Ocelot...............................2% One Industries ..................2% ONYX ................................0% Pro Grip ............................3% Risk Racing ......................1% Seven ...............................0% Shift .................................5% Shot .................................0% SixSixOne .........................1% Thor ...............................11% TLD ..................................0% Other ..............................25% None ..............................19%

What brand(s) of driving suit have you purchased?

Alpinestars .......................2% G-Force ............................1% K1 ....................................1% Impact ..............................1% Klim..................................1% Mastercraft.......................1% Sparco..............................2% Simpson ...........................3% Other ................................6% None ..............................87%

PROFILE What is your gender?

Male ...............................97% Female .............................3%

How old are you?

Under 16 ..........................1% 16-20 ...............................1% 21-24 ...............................2% 25-29 ...............................5% 30-39 .............................18% 40-49 .............................18% 50-59 .............................22% 60+ ................................33%

What is your family's total yearly household income?

200+ ................................8% 150-199 .........................17% 120-150 .........................12% 90-120 ...........................19% 70-90 .............................17% 50-70 .............................13% 30-50 .............................10% Under 30 ..........................4%

If you are over 18, what is your level of education?

High school grad ............34% Some College .................33% Attending college..............3% College grad ...................22% Post Graduate Degree .....6% Other ................................8%

What other sports/ activities do you participate in?

Camping.........................77% Fishing ...........................59% Hunting ..........................46% Mountain biking .............22% Off-road moto riding .......30% Road cycling ...................14% Truck off roading ............36% 2020 / media.hi-torque.com / 21

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1%

250- 34 13-17 35 - 4418 - 24 45 - 5425 - 34 55 - 6435 - 4465 + 45 - 54

1,300,000 35,000 AGE YOUTUBE GROUP DEMOGRAPHICS VEWS

25%

20

20%

15

6% 65 +

10 5 0

10%

7%

6%

1% 13-17

AGE

18 - 24

25 - 34

GROUP DEMOGRAPHICS

35 - 44

45 - 54

55 - 64

300,000

YOUTUBE VEWS

65 +

EBA’s Video Platform is growing right along with the growth of this “new” market segment.

YOUTUBE MEDIAN AGE: ?? With the great range of new E-bike products, there are great 40 30% 35opportunities for coverage on this visual platform.

30 25 20 15

30%

55 - 64

INSTAGRAM FOLLOWERS

31%

25

TOTAL INSTAGRAM FOLLOWERS

EBA’s Social Media platforms represent a growing

20%

15

YOUTUBE MEDIAN AGE: 37 30

ELECTRIC 20% BIKE ACTION 10% FACEBOOK

31%

30%

20

FACEBOOK GROUP FOLLOWERS DEMOGRAPHICS

25%

13-17

65 18 +- 24

35

15

FACEBOOK FOLLOWERS

4%

150,000 AGE

AGE 65,000

GROUP INSTAGRAM DEMOGRAPHICS FOLLOWERS

31%

10

7% 1%

0 13 - 1735 - 44 18 - 2445 - 54 25 - 3455 - 64 35 - 44 65 +45 - 54 0 5513-17 - 64 25 - 34

GROUP DEMOGRAPHICS

33%

25

14%

15

INSTAGRAM OOK MEDIAN AGE: ?? community of tech-savvy E-bike enthusiasts and newMEDIAN AGE: ??

24%

9%

3%

18%

AGE

15

20

5

BICYCLE TTLES 19%

0

INSTAGRAM FOLLOWERS

30%

25

7%

15,000

1%

24%

5

30

15%

APHICS

2% 55 - 64

10

3%

35

55 - 64

5

INSTAGRAM MEDIAN AGE: 39

24%

45 - 54

625,000

20

14%

AGE

FACEBOOK FOLLOWERS

LECTRIC BIKE ACTION 19%

35 - 44

10

45 - 54

25

10

OOK MEDIAN AGE: 42

25 - 34

35 - 44

3030%

20

55 - 64

25 - 34

GROUP DEMOGRAPHICS

25

GROUP TOTALS

45 - 54

270,000

27%

18 - 24

30

15

35 - 44

5%

81%

1%

INSTAGRAM INSTAGRAM MEDIAN AGE: 35 FACEBOOK MEDIAN AGE: 38YOUTUBE MEDIAN AGE: 37 MEDIAN AGE: 38

28%

5%

20%

12%

46%

15

7%

6%

AGE

FACEBOOK FOLLOWERS

36%

25% 28%

AREAGE: LOOKING FOR YOUTUBE MEDIAN ??

INFORMATION ON/ 33% NOT SURE WHICH E-BIKE TO 29% BUY

20

16%

15

MOUNTAIN BIKE 18%

25 - 34

GROUP TOTALS

20

OOK MEDIAN AGE: 36 25%

25

25

GROUP TOTALS

25 - 34

GROUP TOTALS

30

9%

3% 2%

40 35 30 25 20 15 10 5 250- 34

1% PLAN TO BUY A 55 - 64 NEW GROUP YOUTUBE GROUP ELECTRIC INSTAGRAM DEMOGRAPHICS FOLLOWERS 250,000 FACEBOOK DEMOGRAPHICS VEWS AGE GROUP 1,000,000 DEMOGRAPHICSAGE FOLLOWERS FOLLOWERS AGE GROUP 25,000 AGE 45,000 INSTAGRAM BIKE IN THEDEMOGRAPHICS NEXT YEAR 13-17

35

MOTO 17%

22%

20

10

4%

35%

30

INSTAGRAM MEDIAN AGE: ?

33%

3%

6

QUICK FACTS AN ELECTRIC BIKE 61%OWN

35

GROUP TOTALS

APHICS

55 - 64

17%

35%

34%

25

25

45 - 54

1

AGE DEMOGRAPHICS 230,000 FOLLOWERS

GROUP TOTALS

3533%

30

GROUP TOTALS

35

20

35 - 44

35 30 25 20 15 10 5 250- 34

325,000 FOLLOWERS

GROUP DEMOGRAPHICS

GROUP TOTALS

30% 21%

25 - 34

18 - 24

33% 40

INSTAGRAM MEDIAN AGE: 32 INSTAGRAM FACEBOOK MEDIAN AGE: 28YOUTUBE MEDIAN AGE: 31 MEDIAN AGE: 29

OOK MEDIAN AGE: 38 29%

13-17

GROUP TOTALS

40,000,000

65 +

GROUP TOTALS

55 - 64

7%

P TOTALS

45 - 54

5

GROUP TOTALS

APHICS

10

1%

31%

30

GROUP TOTALS

15

3%

PUBLICATION TO GET 36% 34% IN FRONT OF ELECTRIC 20% 25 20 16% 20 BIKE CUSTOMERS WHO 16% 15 15% 15 15% ARE INFORMED AND 10%READY TO BUY 10 10 7% 7% 6% 6% 6% 5 THAN ELECTRIC BIKE ACTION” 5 3% 2% 2% 2% 2% 1% 1% 0 0 SHARON YU13-1735 - 4418 - 2445 - 5425 - 3455 - 6435 - 4465 + 45 - 54 55 - 64 13 - 1735 - 44 18 - 2445 - 54 25 - 3455 - 64 35 - 44 65 +45 - 54 5513-17 - 64 65 18 +- 24 25 - 34 FACEBOOK YOUTUBE GROUPCEO INSTAGRAM INSTAGRAM BULLS BIKES USA, DEMOGRAPHICS 50,000 FOLLOWERS AGE GROUP DEMOGRAPHICS 22,000,000 VEWS AGE GROUP 35

22%

GROUP TOTALS

20

8%

30%

3033% 25

25

15%

35 - 44

GROUP TOTALS

30

MXA

25 - 34

35%

35

33%

GROUP TOTALS

OOK MEDIAN AGE: 29

19% 2020 / media.hi-torque.com / 31

2

6

ELECTRIC BIKE ACTION READER SURVEY READERS

Gender?

MALE 89%

Household income? $91,000

Do you own an electric bike?

YES 61%

How many e-bikes do you own?

Average 2.0

What other types of bicycles do you own?

Mountain bike 51%, Road Bike 38%

ELECTRIC BIKE BRANDS CURRENTLY OWNED 1.

2.

3.

4.

TREK ...................... 13% HAIBIKE .................... 8% SPECIALIZED 6% GIANT ....................... 5%

5.

6.

7.

8.

RALEIGH ................... 4% PRODECO TECH ......... 4% IZIP........................... 4% ELECTRA ................... 3%

9.

10.

11.

12.

FOCUS ...................... 3% IGO ........................... 3% SONDORS.................. 3% BION X ...................... 2%

13.

14.

15.

16.

JUICED RIDERS ......... 2% BULLS....................... 2% EVELO ....................... 2% FELT.......................... 2%

READER ELECTRIC BIKE BUYING PLANS Probably buying in next 12 months? YES 81%

BRAND(S) PLANNING TO BUY 1.

2.

3.

4.

5.

6.

7.

8.

NOT SURE ............... 46% GIANT ..................... 12% TREK ........................ 8% HAIBIKE .................... 7% YAMAHA ................... 7% RIESE and MULLER ... 6% BULLS....................... 6% SPECILAIZED ............ 5%

9.

10.

11.

12.

13.

14.

15.

16.

17.

18.

RALEIGH ................... 4% VINTAGE ELECTRIC .... 3% HPC .......................... 3% IGO ........................... 3% JUICED RIDERS ......... 3% IZIP........................... 2% KTM.......................... 2% PEDEGO .................... 1% EASY MOTION ........... 1% LAPIERRE ................. 1%

MAIN INFLUENCES

WHEEL SIZE 1.

2.

3.

4.

5.

26” ......................... 34% FAT BIKE ................. 17% 29” ......................... 12% 700c ......................... 9% 27.5” ........................ 7%

IF YOU PLAN TO BUY A FAT BIKE, WHAT BRAND? 1.

2.

3.

4.

5.

UNDECIDED ............. 33% BULLS..................... 12% HAIBIKE .................. 10% PEDEGO .................... 3% FELT.......................... 3%

MOST TRUSTED SOURCE FOR INFORMATION ON ALL PURCHASES? EBA 67%

32 / 2020 / media.hi-torque.com

PURCHASING ELECTRIC BIKES

1. ELECTRIC BIKE ACTION MAGAZINE 70% 2. INTERNET SITES 69% 3. BIKE SHOPS 39%

PURCHASING PARTS AND ACCESSORIES 1.

2.

3.

4.

EBA EDITORIAL 57% INTERNET WEBSITES 44% BIKE SHOPS 35% AMAZON 15%

TOP FIVE BRANDS OWNED BY CATEGORY TIRES 1. KENDA 24% 2. MAXXIS 23% 3. CONTINENTAL 19% 4. BONTRAGER 18% 5. SCHWALBE 18%

TIRE SEALANT 1. SLIME 22% 2. STANS NOTUBES 18% 3. ORANGE SEAL 7% 4. GOODYEAR 5% 5. MONKEY GOO 3%

HELMET 1. BELL 36% 2. GIRO 17% 3. SPECIALIZED 10% 4. TREK 5% 5. TROY LEE 4%

CYCLING LIGHTS 1. CAT EYE 29% 2. NITERIDER 15% 3. CYGOLITE 8% 4. BONTRAGER 7% 5. SPECIALIZED 6%

ISSUANCE AND CLOSING DATES COVER SPACE MATERIAL ON-SALE DATE DEADLINE* DEADLINE** DATE Feb-20..............................11/8/19 ............................. 11/15/19......................... 1/9/20 Apr-20 ................................1/9/20 ............................... 1/16/20......................... 3/6/20 Jun-20 ...............................3/3/20 ............................... 3/12/20......................... 5/7/20 Aug-20 .............................4/29/20 ................................. 5/6/20......................... 7/2/20

COVER SPACE MATERIAL ON-SALE DATE DEADLINE* DEADLINE** DATE Oct-20 ................................7/6/20 ............................... 7/13/20......................... 9/3/20 Dec-20 ...............................9/9/20 ............................... 9/16/20....................... 11/5/20 Feb-21..............................11/6/20 ............................. 11/13/20......................... 1/7/21 Apr-21 ................................1/7/21 ............................... 1/14/21......................... 3/4/21 2020 / media.hi-torque.com / 33

ELECTRIC BIKE ACTION 2020 SURVEY BICYCLE PURCHASING Do you own an electric bike?

Yes .................. 61% No .................. 39% How many electric bikes do you own?

1 ..................... 54% 2 ..................... 25% 3 ..................... 15% 4 ....................... 4% 5-9 .................... 2% 10+ ................... 0% Was your newest e-bike a complete bike or a kit?

Complete......... 84% Kit ................... 16% What suspension does your newest bike have?

Rigid................ 29% Front ............... 44% Full .................. 27% What brands do you own?

A2B ................... 1% BESV ................. 0% BionX ................ 2% Blix .................... 2% BME .................. 1% 34 / 2020 / media.hi-torque.com

Bulls .................. 2% Dahon ............... 0% Easy Motion ...... 1% E-Joe ................ 1% Electra............... 3% Emazing ............ 0% Evelo ................. 2% Falco ................. 1% Fantic ................ 0% Felt .................... 2% Focus ................ 3% Genze ................ 1% Giant ................. 5% Go Cycle ............ 0% Haibike .............. 8% High-Power Cycles ............ 2% HPC ................... 1% Igo ..................... 3% Faraday ............. 0% Izip .................... 1% Juiced Riders .... 2% Kalkhoff............. 0% Karmic .............. 0% KTM .................. 1% Lapierre............. 1% Liv ..................... 0% M1 .................... 0% Motiv ................. 1% Optibike............. 1% Oyama .............. 0%

Prodeco Tech .... 4% Raleigh .............. 4% Riese & Muller... 2% Samson............. 0% Smart Motion .... 0% Sondors............. 3% Specialized........ 6% Stromer ............. 0% Tern................... 0% Trek ................. 13% Vintage Electric . 1% Volt .................... 1% Wallerang .......... 0% Xtracycle ........... 0% Yamaha ............. 2% Yuba .................. 1% Other ............... 37% Kit ................... 12% Do you plan to buy an e-bike in the next 12 months?

Yes .................. 24% Probably .......... 23% Maybe ............. 34% No ................... 19% What brand of e-bike do you plan to buy next?

A2B ................... 1% BESV .......................

BionX ................ 1%

Blix .................... 1% BME .................. 1% Bulls .................. 6% Dahon ............... 1% Easy Motion ...... 2% E-Joe ................ 1% Electra............... 1% Emazing ............ 1% Evelo ................. 1% Falco ................. 1% Fantic ................ 1% Felt .................... 1% Focus ................ 1% Genze ................ 1% Giant ............... 12% Go Cycle ............ 1% Haibike .............. 7% HPC ................... 3% Igo ..................... 3% Faraday ............. 1% Izip .................... 2% Juiced Riders .... 3% Kalkhoff............. 1% Karmic .............. 0% KTM .................. 2% Lapierre............. 2% Liv ..................... 1% M1 .................... 1% Motiv ................. 1% Optibike............. 1% Oyama .............. 0%

Pedego .............. 2% Prodeco Tech .... 1% Raleigh .............. 4% Riese & Muller... 6% Samson............. 0% Smart Motion .... 1% Sondors............. 1% Specialized........ 5% Stromer ............. 1% Tern................... 1% Trek ................... 8% Vintage Electric . 3% Volt .................... 1% Wallerang .......... 0% Xtracycle ........... 1% Yamaha ............. 7% Yuba .................. 1% Other ................. 8% Kit ..................... 2% Not sure .......... 46% Is your next e-bike purchase going to be a?

20".................... 7% 24".................... 6% 26".................. 34% 27.5"................. 7% 29".................. 12% Fat bike ........... 17% 700c ................. 9% Other ............... 10%

If you plan to buy a fat e-bike, what brand?

Bulls ................ 12% Felt .................... 3% Haibike ............ 10% Izip .................... 1% Norco ................ 3% Pedego .............. 3% Prodeco Tech .... 0% Samson............. 0% Sondors............. 2% Volt .................... 2% Undecided ....... 33% Other ............... 15% How much did your newest complete e-bike cost? $400-$800 ....... 9% $801-$999 ....... 7% $1000-$1499 . 19% $1500-$1999 . 17% $2000-$2499 ... 8% $2500-$2999 ... 7% $3000-$3999 . 10% $4000-$4999 . 13% $5000-$5999 ... 5% $6000-$6999 ... 3% $7000+............. 2%

Where did you buy your e-bike?

Bike shop ........ 41% Mail order........ 13% Dept store ......... 3% Online consumer direct............... 31% Used.................. 6% Other ................. 6% What time of the year did you get your bike?

Jan-Mar .......... 30% Apr-June ......... 33% Jul-Sept .......... 12% Oct-Dec........... 25% What influenced the purchase of your bike?

Test results in EBA .......... 16% Ad in EBA ........ 15% Color ................ 7% Weight............... 9% Price................ 36% Dealer support.......... 26% Previous exper ............... 9% Dealer recommend .... 8% Social media ..... 5% Another website ........ 10% Ease of riding .. 25% Friends recommend .. 14% Factory team riders............... 1% Other ............... 19%

What are your sources of information on new e-bikes?

EBA ................. 70% Bike shops ...... 39% Friends ............ 18% Other mags ..... 13% People at races ............... 1% Internet ........... 69% Catalogs ............ 3% Other ............... 11% What other types of bicycles do you own?

Cruiser ............ 23% Hybrid ............. 21% MTB ................ 52% Recumbent ....... 7% Road ............... 35% Tandem ............. 2% Other ............... 16% When you're looking to buy, what source do you trust the most for accurate info?

Edit and test in EBA .......... 67% Manufacturer's website ........... 21% Manufacturer's social media... 5% YouTube videos ........... 29% Facebook or Google ads ..... 1% Internet influencers ..... 9% Twitter ............... 0% Rider endorse.... 5% Brand ambassadors . 1% Another mag or website .... 15% 2020 / media.hi-torque.com / 35

ELECTRIC BIKE ACTION 2020 SURVEY PARTS & ACCESSORIES What are your sources of information for purchasing e-bike parts and accessories?

EBA ................. 57% Ads in EBA ...... 30% Bike catalogs .. 12% Other mags ....... 8% Bike shop ........ 35% Friends ............ 14% Internet sites ... 44% Amazon ........... 15% Instagram.......... 1% Facebook .......... 5% Other ............... 11% Where do you buy your bicycle parts?

Ads in EBA ...... 12% EBA social media ............. 7% Bike shop ........ 59% Online consumer direct............... 38% Pedal co ............ 6% Sporting store ... 6% Amazon ........... 36% Instagram.......... 0% Facebook .......... 2% Other ............... 15% 36 / 2020 / media.hi-torque.com

What brands(s) of tires have you purchased for your bike?

Bontrager ........ 18% Continental ...... 19% CST ................... 2% Duro .................. 2% Geax.................. 1% Hutchinson ........ 5% Intense .............. 1% IRC .................... 2% Kenda.............. 24% Maxxis ............ 23% Michelin .......... 10% Nokian............... 1% Panaracer.......... 6% Ritchey .............. 4% Schwalbe ........ 18% Slime SRT ......... 2% Specialized...... 13% Suomi ............... 0% Syncros ............. 0% Tioga ................. 2% Vee Rubber ....... 6% WTB .................. 8% Other ............... 17% Stock............... 15% Do you run your tires tubeless?

Yes .................. 26% No ................... 74%

What brand(s) of tubeless tire sealant have you purchased?

Cream ............... 0% Finish Line......... 2% Goodyear........... 5% Gup ................... 1% Muc-off ............. 1% Monkey Goo ...... 3% Orange Seal ...... 7% Peaty's .............. 1% Schwalbe .......... 1% Specialized........ 2% Slime............... 22% Stans NoTubes 18% Trucker Co......... 2% Vittoria............... 1% Other ................. 4% None ............... 44% On average how much do you spend on e-bike parts and accessories?

Less than $19954% $200-$349 ..... 16% $350-$499 ..... 11% $500-$649 ....... 8% $650-$999 ....... 6% $1000-$1499 ... 3% $1500+............. 2% What brand(s) of bicycle lights do you own?

Bontrager .......... 7% CatEye............. 29%

Cygolite ............. 8% Hope ................. 0% Jet..................... 1% Knog ................. 4% Lezyne .............. 3% Light & Motion... 3% Lupine ............... 1% Marwi................ 1% Nightsun ........... 1% Niterider .......... 15% Sigma ............... 2% SSB ................... 1% Specialized........ 6% Turbo Cat .......... 1% Vetta.................. 1% Vistalite ............. 1% Trek ................... 4% Other ............... 39% None ............... 16% What brand(s) of helmet do you own?

6D ..................... 1% 100% ................ 1% ABUS ................. 1% Azonic ............... 1% Bell.................. 36% Bontrager .......... 2% Cratoni .............. 1% Dainese ............. 0% Fox .................... 3% Giro ................. 17% Lazer ................. 2% Leatt.................. 0% Louis Garneau ... 2% Lumos ............... 1% Nutcase............. 2%

O'Neal ............... 2% POC ................... 3% Pryme ............... 1% Royal ................. 0% Sena.................. 1% SixSixOne .......... 3% Smith ................ 2% Specialized...... 10% Thousand .......... 0% Trek ................... 5% Troy Lee ............ 4% Urge .................. 0% Uvex .................. 2% Other ............... 23% None ............... 14% ABOUT YOU How often do you buy EBA? 1-2 issues ......... 9% 3-4 issues ......... 6% 5-6 issues ......... 2% Subscription .... 58% Website only.... 25% How long have you been reading EBA? Less than 1 yr . 47% 1-2 years ........ 28% 3-4 years ........ 13% 5+ years ......... 12% How many people besides yourself look through your copy of EBA? 0 ..................... 46% 1 ..................... 22% 2 ..................... 10%

3 ..................... 14% 4 ....................... 4% 5 ....................... 1% 6+ ..................... 3% How often do you look at cycling related websites?

3x day ............... 4% 2x day ............... 3% Everyday ......... 16% 2x week .......... 12% Weekly ............ 30% Monthly ........... 35% Have you ever purchased cycling parts on the internet?

Yes .................. 74% No ................... 26% What is your gender?

Male ................ 89% Female ............ 11% What is your age?

19 or younger ... 1% 20-24 ................ 1% 25-29 ................ 2% 30-34 ................ 1% 35-39 ................ 5% 40-44 ................ 4% 45-49 ................ 8% 50-54 .............. 15% 55-59 .............. 13% 60-64 .............. 14% 65-69 .............. 19% 70+ ................. 17%

What is your total yearly household income?

200+................. 7% 150-199............ 8% 120-149.......... 13% 90-119............ 18% 70-89 .............. 13% 50-69 .............. 19% 30-49 .............. 10% Under 30 ......... 14% If you are over 18, what is your highest level of education?

High school grad ............. 21% Attending college ......... 11% College grad .... 38% Postgrad degree.......... 22% Other ................. 8% How many hours do you spend riding your bike each week?

Less than 3 ..... 13% 3-6 .................. 36% 7-9 .................. 19% 10-13 .............. 21% 14-17 ................ 6% 18-20 ................ 2% 21+ ................... 3%

How many other members of your family also ride e-bikes?

None ............... 64% 1 ..................... 23% 2 ....................... 8% 3 ....................... 3% 4+ ..................... 2% Have you ever taken an e-bike vacation?

Yes .................. 12% No ................... 70% Plan to............. 18% How much of the maintenance/ repairs/upgrades on your bicycle are done by you?

100% .............. 25% 75-99% .......... 22% 50-74% .......... 24% 25-49% .......... 10% Less than 25% 19% What other bike magazines do you buy What other bike website do you go on regularly?

What other vehicles do you own?

BMX .................. 4% Car .................. 80% Mountain bike ............... 51% Off-road motorcycle .... 10% Road bike ........ 38% 2020 / media.hi-torque.com / 37

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SENA R1

WHERE’S THE HUSQVARNA TC125 TEST? Dear MXA, After years of buying my kids new 50s, 65s, and 85s as fast as I bought them new shoes, I finally got to a stage where they will be on the same bike for a few years. This enabled me to upgrade from my trusty-but-crusty 2013 Husky CR144 to a sweet 2019 TC125. I eagerly awaited the MXA test of my new pride and joy. Alas, it was not to be. Was it so similar to the KTM 125SX that you guys decided not to test it? Please tell.

Marc Ottenad via motocrossactionmag.com We had started our test on the 2019 Husqvarna TC125 when Husqvarna asked if we would lend it to Pro Circuit so that they could build a full-race Husky for Ivan Tedesco to race at the Washougal 125 All-Star event. The plus for MXA was that after the race, we would get our 2019 Husqvarna TC125 back and it would be making 42.02 horsepower and 1 pound-foot more torque. Our plan was to race it in “Ivan Tedesco trim” for a few races and then turn it back to stock for the 2019 TC125 test.

We did a complete story on our Ivan Tedesco TC125, along with the current two-strokes of Damon Bradshaw, Ryan Villopoto and Travis Pastana called “Swords of the Senior Citizens.”

On a side note, Ivan Tedesco never got to race the Husqvarna TC125 that Mitch Payton built for him because it didn’t get done in time to be put into the Pro Circuit semi before it left for Washougal. Put yourself in our shoes. We had a super-powerful 125 two-stroke that revved to 12,500 rpm and was equipped with air-to-spring converted forks, a re-valved shock and all the cool goodies. Every time the subject of turning it back to stock came up, the MXA test riders whined and moaned. They wanted to race it and, shame on us, we never put it back to stock.

EDITOR TOM WEBB EDITOR RON LAWSON MANAGING EDITOR MARK TILLEY ONLINE EDITOR TOM HINZ TOMH@HI-TORQUE.COM CONTRIBUTORS MARK KARIYA KINNEY JONES, KAREL KRAMER TIM TOLLESON, BRADEN KRAUSE JOHN BUMGARNER ART DIRECTOR TIM LA PAGLIA LEAD DESIGNER JACKIE CLEVELAND

We’re big fans of Sena’s original bicycle helmet, the X1. It allows users to communicate via a built-in microphone and speakers. We use them often on rides, and the communication between units is good for a distance of 900 feet, While the X1 is a big, round helmet, the new R1 has far better styling with the same great technology. It pairs with your phone, can play/share music and includes navigation as well. The new Sena R1 sells for $199, and you can use up to four helmets together. www.sena.com

PHOTO ARTIST PAT CARRIGAN

TEST CONSULTANTS PETE MURRAY, RJ WAGEMAN JUSTIN JONES, SEAN FOOS

We’ve launched a podcast, called the Electric Bike Action Podcast. We are interviewing industry luminaries, people in the trenches and enthusiasts.

You can find it on iTunes, Google Play Music, Stitcher or wherever you find podcasts. https://podcasts.apple.com/us/ podcast/tony-donaldson/id1470795804

COPY EDITORS CASSANDRA MITTELBERG STEPHANIE SUN PRELIM COORDINATOR WILLIAM C. HAWLEY IV ADVERTISING OFFICES ADVERTISING DIRECTOR CHRIS STANGL ACCOUNT MANAGER DERRECK BERNARD ACCOUNT MANAGER ROBB MESECHER ACCOUNT MANAGER JOHN BARILLA ACCOUNT MANAGER CHRIS VALDES ADVERTISING PRODUCTION MANAGER ERIC HARTER

MOST POWERFUL E-BIKE

ACCOUNT ADMINISTRATOR LISA BURDICK

WITH TORQUE SENSOR, 120 NM GERMAN TQ-MOTOR

DAISY/HI-TORQUE PUBLISHING CO., INC. PRESIDENT AND PUBLISHER ROLAND HINZ ASSOCIATE PUBLISHER LILA HINZ ASSISTANTS TO PRESIDENT CASSANDRA MITTELBERG KATHARINE McCOY, TOM HINZ CIRCULATION DIRECTOR JEFF SHOOP PROMOTIONS TIM LA PAGLIA, ERIC HARTER 25233 ANZA DR., VALENCIA, CA 91355 (661) 295-1910, FAX (661) 295-1278

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JODY WEISEL Editor DARYL ECKLUND Managing Editor JOSH MOSIMAN Assistant Editor DENNIS STAPLETON Test Editor ZAPATA ESPINOZA Feature Editor

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Be cool engines run cooler

JOHN KER Staff Photographer ONLINE EDITOR TOM HINZ TomH@hi-torque.com DESIGN AND PRODUCTION

ALMA MARTíNEZ de DICSö Designer

EDUARDO GUTI´ERREZ TORRALBA Assistant Designer

PAT CARRIGAN Photo Artist CASSANDRA MITTELBERG STEPHANIE SUN Copy Editors WILLIAM HAWLEY IV Prelim Coordinator ADVERTISING OFFICES ROBB MESECHER Advertising Director DERRECK BERNARD National Advertising Manager CHRIS STANGL Advertising Manager CHRIS VALDES Advertising Manager JOHN BARILA Advertising Executive

ERIC HARTER Advertising Production Manager LISA BURDICK Account Administrator DAISY/HI-TORQUE PUBLISHING CO., INC. ROLAND HINZ President and Publisher LILA HINZ Associate Publisher CASSANDRA MITTELBERG Assistant to President KATHARINE McCOY Assistant to President TOM HINZ Assistant to President JEFF SHOOP Circulation Director TIM LaPAGLIA Promotions

Be nice

non-toxic & biodegradable When your engine runs cooler, your horsepower runs at its peak. Also cool: IceFlow protects all the metals inside your liquid-cooled system without harming pump seals. And beyond that, it’s nontoxic, biodegradable and eco-friendly.

Very cool.

25233 Anza Drive, Valencia, CA 91355 (661) 295-1910, Fax (661) 295-1278

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18 www.motocrossactionmag.com

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Bobby Root Industries

US DISTRIBUTOR

62100 Pinion Drive CA-92561 Mountain Center

Tel: +1 760-218-4533 Bobbyroot@hotmail.com

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800.749.2890

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RIDERS WRITE

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SEPTEMBER 2019 / DIRT BIKE 103

Dear Dirt Bike, I just read the Special Edition shootout between the Honda CRF450RWE and the two KTMs (KTM and Husqvarna) in your June 2019 issue. The results seemed just like the regular 450 shootout earlier in the year, with the Honda getting beat up despite having the fastest motor and the best suspension. It seems that you continually invent new ways to bash Honda and praise KTM. And you said that you used only pro-level test riders, but I recognize them as the same guys used in the 450 shootout.

Byron Aimes via riderswrite@hi-torque.com

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For the Special Edition shootout we used input from pro riders only, whereas we use a broad cross section of riders for our regular shootouts, including pros. One rider who appeared in both photos was RJ Wageman.

2019 JAMBOREES AND RALLIES

you to find our mistakes, and the 2020 Husqvarna FX450 does, indeed, have a single-overhead-cam motor, not a DOHC as we listed. We’re a little confused by the 690 Enduro subject. The KTM and Husky websites list the 690 Enduro, the Husky Vitpilen and the Husky 701 Supermoto all with the 105mm bore. There are certainly differences between the three motors, but we believe they come from the same platform. As always, we stand ready to be corrected and continue to be humbled by the depth of your knowledge.

ENOUGH TWO-STROKES

DOHC HUSKY?

Dear Dirt Bike, A DOHC Husqvarna? Is that some kind of a hint about an upcoming 2021 model, or is the July 2019 issue of Dirt Bike magazine somewhat lacking in editorial polish? Under the “Husqvarna FX450” heading on page 45 of the July 2019 issue of Dirt Bike, the “big-bore DOHC five-speeder” description looks like it was lifted from the 350 section, Dunlop AT81 tires and all. There is also some confusion about which motor is in the 690 Enduro tested in that issue. You say it’s the same motor as the 701 Husqvarna Vitpilen and Supermoto versions. The Vitpilen has the 690 Duke motor with a 108mm bore. The Supermoto has the 104mm bore.

Which motor does the 690 Enduro have?

Michael Traum Red Bluff, CA

Dear Dirt Bike, Am I wrong or is there a distinct malcontent vibe on social media regarding two-strokes? I’m as nostalgic as the next guy, but so many Instagram posts seem to carry on about how much better two-strokes are. If that were the case, wouldn’t they outsell four-strokes? They’re still available, you know. Nothing stops people from buying a Husky, KTM or Yamaha, and racing it. Or, is complaining easier than actually buying a bike with real money? I’ve probably owned 20 two-strokes over the years, and there are even some still in the back of the garage. But today, I ride a four-stroke and love it.

Beau Drake via Facebook ❑

Michael, we can always count on

34 www.dirtbikemagazine.com

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OVER THE BARS

Send e-mail to: riderswrite@hitorque.com Send old-fashion mail to: Dirt Bike Riders Write, 25233 Anza Dr., Valencia, CA 91355

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Rock Run Summer Blast...................................Aug. 8-11 Patton, PA; www.rockrunrecreation.com Manti Mountain ATV/UTV Run ...................Aug. 15-17 Manti, UT; www.mantiatvrun.com Bryce ATV/UTV Rally .....................................Aug. 20-24 Panguitch, UT, www.brycerally.org UTV Invasion.............................................Aug. 30-Sept. 3 St. Anthony, ID; www.utvinvasion.com Arapeen Jamboree ...............................................Sept. 4-8

Emery, UT; www.arapeenatvretreat.com Rocky Mountain ATV/UTV Jamboree ... Sept. 16-20 Richfield, UT; www.atvjam.com Eastern Sierra Jamboree .............................Sept. 24-28 Walker, CA; www.easternsierrajamboree.com Pumpkin Run ............................. Oct. 10-13...Hurley, WI; www.mercercc.com SxS Adventure Rally............................................. Nov. 7-9 Hurricane, UT; www.sxsadventurerally.com

34 YEARS AGO IN DIRT WHEELS What was the hot topic of conversation back in 1985? Well, that would be Suzuki’s all-new Quadracer 250. This was the first highperformance, twostroke, four-wheeler that had just come out earlier that year.

It was significant, because it immediately proved to be better than three-wheelers in most comparisons.

It was predicted by most experts that Honda was to follow

next year with a four-wheel version of their ATC250R. Some people weren’t willing to wait and began making three to four conversion kits. That is what we tested in our September 1985 issue. It was a kit made by 3x4 Products that turned our ATC250R into a quad. We have a reprint of that original test on our website if you’d like to see what our test riders said about it back then.

Go to www.dirtwheelsmag.com.

IS THIS YOUR ATC250R? Here is a good-looking 1985 model that has been rebuilt from the ground up. However, we can’t tell you who owns it, because he didn’t include his name with his e-mail. So, once again, we want to remind everyone to provide your name, city and state with your e-mail to us. Even though it easily comes much quicker, we actually get less information than we did with the old post-office mail system.

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SEPTEMBER 2019 / DIRT BIKE 53

The pockets offered plenty of storage for a tube, CO2, tire lever and multi-tool, along with our cell phone and car keys. Sure, the pockets were stretched to the limits, but everything fit and stayed in place throughout our ride. A water bottle could be stored in a pocket if needed, but it wouldn’t be our first choice. Ideally, a rider will want to carry as much as he can on his bike, leaving less to be carried on his back. Overall, these bibs are on par with the competition and provided us with comfort and function during our test rides. If leaving the hydration pack behind for a short ride is your goal, these Zoic Carbon bib liners could be your solution. ❏

Hits • Comfortable fit with wide shoulder straps and quality chamois

• Stop-and-drop fly makes it easy to relieve yourself when nature calls

Misses • Almost identical to other options, but we’re okay with that

• Lower storage pockets can be hard to access

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with an additional zipper pocket, sit across the rider’s lower back. Similar to other storage bibs, the pockets flap over the back of your riding shorts but sit underneath your jersey.

Two more pockets were added at the bottom outer corners, requiring the rider to slightly lift a pant leg to access those pockets. Zoic’s unique touch is what they call their “stop and drop horizontal fly.” This feature makes it easier to relieve yourself when nature calls. The liners were built with wide elastic straps for increased comfort and feature a seven-panel Spandex design that offers a snug fit and slight compression. Zoic also incorporates a 3-D elastic foam chamois to further improve your ride. These bib liners sell for $100 and can be found at zoic.com or at a bike shop near you.

Field test results: The Carbon bib liners are offered in a variety of sizes from small to triple extra large, so finding a pair that fit was a nonissue for our testers. We slipped into our new bibs and found the wide straps to be comfortable enough that we didn’t need a base layer underneath them. This is a fairly uncommon issue, but there’s nothing worse than bib straps digging into Star Rating your shoulders or chest on a ride. Chamois feel is subjective; however, in our tests we got along just fine with Zoic’s design.

same course, with a few more sections thrown in. It started at 1:00 p.m., as the temperature was approaching 100 degrees, adding another level of difficulty. Haaker got the start, but Gomez soon passed him and started to pull away. Trystan Hart and Max Gerston pushed Haaker, but there were never sections that required teamwork among the top riders. The same couldn’t be said for the rest of the pack. Tire Mountain was at the halfway point in the loop, and many riders decided to call it quits there, simply because the pits were nearby.

Most of the other riders partnered up to get over the top. There were only 10 riders who started on the second lap of that race. When Gomez came into the finish, he had a big lead, but there was drama behind him. Hart had closed in on Haaker, and when they entered a mud hole within sight of the finish, Haaker dropped his Husky and drowned it out. Hart rode on to second place in that race, while Dustin McCarthy, who was on his first lap, helped get Haaker’s bike dried out. Colton got it going and crossed the finish in third, with Gerston close behind. Grayson Gonsalves, Rich Larsen, Will Riordan and James Flynn were also credited with completing two laps. The scoring was done with a two-moto format, so Gomez won with a 2-1 score over Haaker’s 1-3.

Hart was 3-2 for third.

In the end, Gomez was asked what he thought of America’s idea of hard enduro. He talked of the weather and being in America. He was gracious and represented himself well. But, all the while, his eyes were saying, “Is that all you’ve got?”

Any change of address or subscription problems please contact us by e-mail: Michelle@hi-torque.com or call (800) 767-0345

FACTORY EDITION SHOOTOUT

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If you survived everything else, your reward was one of the most frightening obstacles of all.

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VIDEO PRODUCTION TRAVIS FANT

CHECK OUT OUR NEW PODCAST

NEXT LEVEL

YOU’VE GOT A FRIEND? Dear MXA, I never liked Martin Davalos. I also never met him. But, after I read his MXA interview, I like him now. The lesson I take from this is not that I should not form opinions based on a rider’s public actions, but that the riders should be more willing to open up about who they are.

Glen Northam via motocrossactionmag.com ❏

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PRINTING PROCESS

COVERS & INTERIORS: Web offset lithograph. BINDING: Call for binding specifications. UTV Action is saddle stitched. Dirt Bike, Motocross Action, Mountain Bike Action, Dirt Wheels, Electric Bike Action, and Road Bike Action are perfect bound. Please contact Hi-Torque for exact binding schedule.

PREFERRED FILE FORMAT & REQUIREMENTS

All Hi-Torque Publications ads are processed as “Computer to Plate.” Send all Hi-Torque publication ad material as high resolution PDF/X-1a files, recommended resolution is at least 300 dpi but resolution may vary between 200 dpi and 400 dpi.

All files should be 4-color process (CMYK) and may not include spot color. Files submitted with spot color will be converted to CMYK. All furnished PDF files should comply with PDF X-1a specification. The PDF version should be either 1.3 or 1.4.

All high-resolution images and fonts must be included when the PDF/X1a file is saved. Images must be SWOP (CMYK or Grayscale), TIFF or EPS between 200 and 400 dpi. No RGB or JPEG images. Do not nest EPS file into other EPS files. Do not embed ICC Profiles withinimages. Fonts can be Type 1, Open type, or TrueType fonts. Multiple Master fonts are not recommended. Do not menu-style your fonts. Total area density should not exceed SWOP 300% Do not submit CT/LW, TIFF-IT, or DCS files embedded in a PDF “wrapper” (PDF to go). Ensure that all image, art, tint and type elements are set to knock out or overprint as desired. The ad should be right-reading, in portrait mode, at 100% size, and no rotations. Exporting a PDF from InDesign is not recommended. Composite fonts (also known as CID or “Identity-H” fonts) have been known to have problems from time to time. It is best to avoid them.

If a customer accepts files from advertisers which contain composite fonts, or export PDFs from any version of InDesign which converts all fonts to the composite format, there is a risk that the fonts will not image correctly.

DO NOT export as PDF from Quark (5 or 6). Instead write to a postscript file from the native application and distill into a PDF using Adobe Acrobat Distiller using the correct job options. It is recommended that the PDF file be certified PDF X-1a using a PDF preflight utility.

38 / 2020 / media.hi-torque.com

ELECTRONIC FILE DELIVERY

Ads submitted as Electronic Files need to be at Hi-Torque Publications on the Material Deadline; Please email files to the following if 20 mb or less: For Dirt Wheels, UTV Action, Mountain Bike Action, Road Bike Action or Electric Bike Action: Jennifer Edmonston - jene@hi-torque. com For Motocross Action or Dirt Bike: Eric Harter - eric@hi-torque.com Direct download links sent through Hightail, Dropbox etc. are accepted as well, please email links to the above mentioned advertising coordinator. If none of these delivery options fit your needs please contact your ad coordinator for in-house file transferring options. Digital files should be accompanied by a S.W.O.P. proof. Acceptable digital 4/color proofs or matchprint, Kodak Approvals or Epson.

Color laser or ink jet proofs will be used for content only. Color laser or ink jet proofs are not acceptable for color proofing or press check. Publisher cannot be held responsible for content or reproduction quality if a proof does not accompany the digital file. Advertisers may be subject to a $100 charge for requested or required high resolution proofs printed for press check. The Publisher does not accept any liability for ads that are posted to FTP site or e-mailed. Electronic files submitted to Hi-Torque Publications should be back-up or archival copies, NEVER original or sole examples.

Please mail proofs to: Hi-Torque Publications, Attn: Advertising Production Manager, 25233 Anza Dr., Valencia, CA 91355.

CREDIT INFORMATION CANCELLATION Orders subject to approval of buyer’s & NON-FULFILLMENT credit by the Publisher. Credit limit to be established by the Publisher.

New advertisers must accompany order/contract with completed credit application and payment for the first 3 insertions. Accounts are considered delinquent if not paid 30 days after invoice date. All open invoices over 90 days subject to loss of agency commissions. Delinquent accounts may be subject to service charge of 2% compounded monthly on the unpaid balance.

TERMS & COMMISSIONS

2% (on net) cash discount for payment within 10 days of invoice date. Net 30 days. This discount is not available to advertisers who take the 15% prepay discount. Billings are made after completion of printing. 15% to recognized advertising agencies (insertion orders required). In order to be eligible for agency discount, agency must take final responsibility for payment of all ads placed through agency. New advertisers must pay their first 3 insertions in advance. Payment will be due on material deadline of each issue.

Agreement may be canceled by the advertiser or his agent prior to its full term with the following provisions: Cancellation must be made in writing and must be received before closing date. If cancellation is received after closing date, buyer is responsible for full payment of that insertion.

In the event of cancellation, the rate is to be adjusted (“short-rated”) accordingly.

CONTRACT REGULATIONS

Rates are subject to change upon notice from the Publisher. Publisher guarantees that signed orders and contracts will be honored at contract rate in the next issue following the announcement of a rate increase.

Advertising in issues subsequent to such an increase will then be billed at prevailing rates. At the time a rate change becomes necessary, advertiser may cancel as of the effective increase date without short rate. If an order and/or new material is not received by the closing date for a contracted insertion—and in absence of written instructions to the contrary— Publisher will repeat the last advertisement run. He may at his discretion, however, omit the ad or run substitute copy. The buyer is nevertheless responsible for payment in full for the scheduled insertion.

COPY REGULATIONS

The Publisher reserves the right to accept or reject all advertising copy which at his discretion is deemed objectionable, obscene, profane, pornographic or detrimental to the industry whether or not the ad had previously been accepted and/or published.

The advertiser assumes full responsibility for the content of all advertisements. Hi-Torque is not responsible for any production charges incurred with the changing of an ad to meet our standards. If you have any doubts about your ad copy being accepted, please contact your advertising representative as soon as possible.

GENERAL PROVISIONS

Key numbers are not guaranteed.

No rebate allowed for errors due to the insertion of wrong key numbers or codes. The Publisher reserves the right to void any contract if the first insertion is not used within 3 months. All material not called for after 1 year will be destroyed.

2020 / media.hi-torque.com / 39

• DIRT BIKE • MOTOCROSS ACTION • DIRT WHEELS • UTV ACTION • MOUNTAIN BIKE ACTION • ROAD BIKE ACTION • ELECTRIC BIKE ACTION ADVERTISING DEPARTMENT ROBB MESECHER Advertising Director (661) 367-2105, robbm@hi-torque.com

CHRIS STANGL Account Manager (661) 367-2109, chris@hi-torque.com

CHRIS VALDES Advertising Manager (661) 367-2117, chrisv@hi-torque.com

ERIC HARTER Advertising Production Manager (661) 367-2114, eric@hi-torque.com

DERRECK BERNARD National Advertising Manager (661) 367-2153, derreckb@hi-torque.com

JOHN BARILA Account Executive (661) 367-2106, johnb@hi-torque.com

MATT HIRSCH Account Manager (775) 233-2698 matth@hi-torque.com

LISA BURDICK Advertising Account Administrator 661-367-2112 lisab@hi-torque.com

M E D I A

G R O U P

JENNIFER EDMONSTON Advertising Production Coordinator (661) 367-2143, jene@hi-torque.com

Hi-Torque Publications, Inc., 25233 Anza Drive, Valencia, CA 91355 phone: 661-295-1910