2018 cycle media guide by Hi-Torque Publications

2018 MEDIA GUIDE

CYCLING DIVISION M E D I A

G R O U P

M E D I A

G R O U P

HOW THE HI-TORQUE ACCELERATES YO

In October 2016, a study conducted by Marketing Sherpa, an independent research firm that specializes in tracking “what works in all aspects of marketing strategies”, surveyed 2,400 consumers— sampled to reflect a close match to the U.S. population’s demographics — and were asked: “In general, which type of advertising channels do you trust MORE when you want to make a purchase decision?”

HERE ARE THE RESULTS OF THAT STUDY: Print Ads (newspaper, magazines)

WEBSITES:

Over

4.0 Million Yearly Unique Visits, 7.6 Million Page Views, 48% Website, 38% Mobile, 14% Tablet

INTERNATIONAL REACH: U.S. 57%, Europe 24%, Canada 7%, Aus/NZ 4%

TV Ads Ads/catalogs I receive in the mail Radio Ads Ads in outdoors and public places (like billboards,transit ads, posters, etc.) Search engine ads (Google, Yahoo, Bing, etc.) Video Ads that appear prior to a digital video Sponsored posts on blogs that I read Ads embedded in social media (Facebook, Instagram, etc. ) Online banner ads Mobile phone ads Ads in podcasts Digital pop-ups

“ACCORDING TO THE STUDY, A COMPANY’S PRINT ADS ARE THE MOST TRUSTED ADVERTISING CHANNEL BY THEIR CONSUMERS.”

Prints ads were the top advertising channel, according to the study, with four out of five Americans (82%) saying they trusted print ads MORE than any other channel of advertising at the point in time that matters most to marketers… when making their purchasing decisions. In fact, there was a clear schism between traditional/offline advertising and digital/online ads. This isn’t to say that you should only buy print ads or avoid online pop-ups entirely. Each channel can have its place. Just know that advertising in magazines will tend to add credibility to your product or service, while an online pop-up ad could reduce the credibility for your product or service. Source: Marketing Sherpa, January 2017

PRINT:

468,000

Newsstand and Subscription Copies read Monthly (Average 3 readers per copy)

DIGITAL MAGAZINES:

110,000

Unique Readers,

20 Million

Page Views per year, Over 25,000 link clicks to Advertiser’s Websites

REACH

TORQUE MEDIA GROUP TES YOUR SALES

DIGITAL MAGAZINES:

110,000

Unique Readers,

20 Million

Page Views per year, Over 25,000 link clicks to Advertiserâ&#x20AC;&#x2122;s Websites

SOCIAL MEDIA:

500,000

Facebook Followers, Posting Reach 17 Million per year

100,000

VIDEO: Hi-Torque Site

20,000 Subscribers, 50 Videos Produced per year

Our Content Reaches MILLIONS of Consumers Across SIX Important Mediums. DIRECT EMAIL: 35,000+ Engaged Readers

AWARENESS

25% Open Rate 45% Click-Thru

Our Readers Are Highly Engaged Enthusiasts Who Look to Our Titles to Help Them Make Their PURCHASING DECISIONS.

Instagram Followers, Posting Reach 5 Million per Year

ENGAGEMENT HHI:

$103,000

MONEY SPENT EACH YEAR ON PARTS and APPAREL:

$800- $1,400

PLAN TO BUY A NEW BIKE IN 2018:

62%

AGE:

BIKES OWNED:

2.5

HOURS/MILES RIDDEN EACH MONTH: MBA 35 Hours/ RBA 400 Miles

AVERAGE PRICE

$3,200-$4,000

INTEREST OUR TRUSTED REVIEWS and YOUR ADVERTISING PRESENCE. WE DO OVER 600 BIKE, PRODUCT and APPAREL REVIEWS and TESTS IN PRINT and DIGITAL MAGAZINES, ON THE WEBSITE, and IN PRODUCT VIDEOS per YEAR.

PURCHASE USE OUR CONTENT USE OUR CONTENT 64% AND ADVERTISING 75% AND ADVERTISING IN OUR MEDIA AS THEIR MAIN IN OUR MEDIA AS THEIR MAIN SOURCE OF INFORMATION WHEN MAKING THEIR BIKE PURCHASES

SOURCE OF INFORMATION WHEN MAKING THEIR PARTS AND APPAREL PURCHASES

Thank you for turning to the Hi-Torque Media Group for your 2018 advertising and marketing solutions. Like you, we are thrilled about the endless new media opportunities on how consumers are learning about, engaging with and ultimately purchasing your products. New customer relationships are being forged 24/7 using numerous forms of contact, and we are on the cutting edge of delivering an integrated marketing and branding strategy to your current and future customers covering every form of media. For over 40 years we have consistently led the way in driving sales for our industry partners. In this guide you will hear from some of your industry’s influencers about how our media drives their products’ sales. If you have not yet experienced the power of a Hi-Torque review, you will be amazed at the reach and results of our trusted word. That “trust” was not built overnight. Our titles and media have been the leaders in their specific fields for over four decades. Remember, “It’s not WHAT is being said, it’s WHO’S saying it.” Consumers turn to Hi-Torque as the globally trusted source. Since 1971 our company goal has been to build your customer base. Our editorial staff of lifelong enthusiasts and pro-level racers deliver you a stronger word and get you a greater result. Our editors don’t just write about the sport and its products—they live it, ride it, race it and share it. Our in-house team of seasoned advertising and marketing professionals have decades of working with customers of all sizes—from startups to the largest corporations. We will provide you with branding and marketing solutions that will prove to be the fastest and best way to take your dream and turn it into a reality—and in today’s multi-platform media world, we can turn on your sales in just a matter of minutes. There are endless ways to promote your company through our leading print, digital, video and social media platforms through breaking-news deliveries and with our event partnerships. We hope you choose to turn to Hi-Torque, “the leader in creating leaders” Sincerely, Robb Mesecher, Advertising Director, Cycling Division, Hi-Torque Media Group

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“BOTH ROAD BIKE ACTION AND MOUNTAIN BIKE ACTION SPEAK WITH AUTHENTICITY AND CREDIBILITY TO A HIGHLY QUALIFIED, ENTHUSIASTIC AUDIENCE. THESE ARE EXACTLY THE READERS THAT OUR BRAND WANTS TO COMMUNICATE WITH. THE INTEGRITY OF BOTH TITLES IS UNDISPUTED, AND IT’S PRECISELY THIS TYPE OF QUALITY INFORMATION THAT READERS CRAVE. WE PARTNER WITH HI-TORQUE BECAUSE THEY ELEVATE OUR BRAND, ALONG WITH PROMOTING AND ENERGIZING THE ENTIRE SPORT.” ZACK VESTAL, DIRECTOR OF MARKETING SCOTT USA BICYCLE DIVISION.

Mountain Bike Action is the longestrunning magazine for mountain bike enthusiasts and has been at the forefront of mountain bike technology since it launched in 1986. In the past 30+ years MBA has garnered a core readership comprised of the sport’s most influential riders and readers who expect the best in covering the sport’s newest trends and products, riding advice, and racing coverage. Our honest and straightforward approach to covering everything mountain bike-related has earned us a loyal following of readers who want to hear what MBA says about any given product before making a purchase, armed with the knowledge that Mountain Bike Action has put it all through the wringer. It’s that loyal readership that 6

is the power that consistently drives more business to Mountain Bike Action advertisers than any other medium in the marketplace. Mountain Bike Action has led the industry’s print media for decades, but has also launched digital versions and website content that reaches subscribers and web traffic worldwide. We offer instant access to all of our content digitally through iPhone, iPad, Android and many other e-reader platforms. Each one of these platforms presents content that includes live links to drive additional traffic to advertisers sites. MBAction.com extends the print magazine’s reach for both advertisers

and readers on everything from race coverage to product debuts, and from breaking industry news to promotional product videos. New for MBAction.com is the addition of a dedicated video department that’s catered to show products in action, offering an additional option for advertisers to showcase their products via easy-to-watch videos that show us testing and talking about the products we test monthly. Together, Mountain Bike Action’s presence in the industry has a trustworthy and powerful voice. It’s one that puts mountain bike companies in front of the most important riders and customers. We invite you to become one of them.

WHO IS THE MOUNTAIN BIKE ACTION READER? A COMMITTED CYCLIST:

99%+

OWN A MOUNTAIN BIKE 66% OWN 2 OR MORE MOUNTAIN BIKES

RIDE THEIR BIKE AT LEAST

35 HOURS A MONTH

61%

HAVE FAMILY MEMBERS WHO ALSO RIDE MOUNTAIN BIKES

AN AFFLUENT AND INFORMED BUYER: HOUSEHOLD INCOME PER YEAR

$104,000

74% 63% 73%

COLLEGEEDUCATED HAVE BEEN READING MBA FOR OVER 3 YEARS

SAY MBA IS THEIR MAIN SOURCE FOR THEIR CYCLING PURCHASES

Mike Wirth, Editor: Mike has lived and breathed mountain bikes for the past 20 years. He came up as a bike-shop manager and then spent many years on the trail as a worldwide marketing specialist for Titus Cycles. He then spent a stint dialing in his suspension knowledge at Fox Racing Shox. If there’s a place you love to ride in the U.S., Mike has probably been there and has the photos to prove it.

Joe Mackey, Assistant Editor: On his fourth year with Mountain Bike Action, Joe has a strong background in cross-country riding and racing. Joe graduated from college with a degree in business and will ride anything from drop to flat bars depending on what he has in the barn for testing. The best bike Joe has ever ridden is the next one.

A HIGH-END CYCLING CONSUMER:

61%

PLAN TO BUY A NEW MOUNTAIN BIKE THIS YEAR

THE AVERAGE MBA READER WILL: SPEND MORE THAN

$3,200 ON THEIR NEW BIKE SPEND MORE THAN ON PARTS AND APPAREL THIS YEAR

$800 28% 34%

WILL BUY THEIR NEW BIKES IN JANUARY-MARCH

WILL BUY THEIR NEW BIKES IN APRIL-JUNE

Brandon Castelli, Assistant Editor: Brandon is the ultimate go-with-theflow rider. He loves to test the newest, latest and greatest trends. He’s also not afraid to test something different if it means an improvement in technology. His eye for new suspension and wheel technology is his passion.

John Ker, Assistant Editor & Photographer: John is the man behind the lens for Mountain Bike Action, Road Bike Action and Electric Bike Action. He’s the hardestworking photographer in the bike biz, and in recognition of that, he is in the Mountain Bike Hall of Fame. He’s known around the industry as John “One more” Ker, because he’s never finished with a photo shoot until he has the perfect image.

How much did your newest complete mountain bike cost?

On average, how much do you spend on bicycle Less than $399 ____ 2% 4% apparel a year? $400-$800 _______ 7% $801-$999 _______ 4% $1000-$1499 _____ 6% $1500-$1999 ____ 11% $2000-$2499 _____ 7% $2500-$2999 ____ 12% $3000-$3999 ____ 18% $4000-$4999 ____ 14% $5000+_________ 19%

8% 6% 10% 11% 11% 12% 14% 10% 14%

Where did you buy your mountain bike? New from bike shop 70% Mail order ________ 2% Sporting goods store _ 2% Internet_________ 11% Used ___________ 11% Other ___________ 3%

64% 3% 3% 12% 15% 4%

If you are over 18, what is your level of education? High school grad __ 30% Attending college __ 6% College grad _____ 51% Other __________ 13%

19% 9% 59% 13%

Less than $199 ___ 43% $200-$349 ______ 37% $350-$499 ______ 11% $500-$649 _______ 5% $650-$999 _______ 2% $1,000-$1,499 ____ 1% $1,500+ _________ 1%

What time of the year did you get your bike? 47% 33% 11% 5% 2% 1% 1%

Jan-Mar ________ 28% Apr-Jun ________ 31% July-Sept _______ 19% Oct-Dec ________ 22%

28% 36% 17% 19%

Less than 1 yr _____ 9% 1-2- years_______ 12% 2-3 years _______ 11% 3-4 years ________ 7% 4+ years ________ 61%

17% 16% 10% 7% 50%

How long have you been reading MBA?

What is your total yearly household income? “I HAVE ALWAYS BEEN AND CONTINUE TO BE A BIG SUPPORTER OF MBA AS THEY PLAYED A LARGE PART IN PUTTING TLD ON THE MOUNTAIN BIKE MAP BACK IN THE EARLY DAYS AND STILL DO TODAY. I CAN’T THANK THEM ENOUGH FOR ALL OF THEIR HELP & SUPPORT OVER THE YEARS” -TROY LEE. FOUNDER TROY LEE DESIGNS.

$150k+_________ 21% $120k-$149k ____ 15% $90k-$119k _____ 16% $70k-$89k ______ 15% $50k-$69k ______ 11% $30k-$49k ______ 10% Under $30k ______ 12%

22% 15% 19% 15% 10% 9% 9%

How many hours do you spend riding your bike each week? Less than 3 ______ 11% 3-6 ____________ 39% 7-9 ____________ 28% 10-13 __________ 12% 14-17 ___________ 5% 18-20 ___________ 2% 21+ ____________ 4%

12% 43% 22% 15% 4% 2% 2%

4+ _____________ 6% 3_______________ 8% 2______________ 15% 1______________ 30% Just me ________ 41%

5% 11% 15% 32% 37%

On average, how much do you spend on bicycle On average, how much many other parts a year? do you spend on bicycle How members of your family Less than $199 ___ 14% 21% accessories a year? also ride mountain $200-$349 ______ 28% 28% less than $249 ___ 51% 58% bikes? $350-$499 ______ 23% $500-$649 ______ 14% $650-$999 ______ 11% $1,000-$1499 _____ 5% $1,500+ _________ 5% 8

19% 13% 9% 6% 4%

$250-$399 ______ 31% $400-$599 _______ 9% $600-$1000 ______ 7% $1000+__________ 2%

28% 9% 3% 2%

* Website results indicated in blue

GENERAL ADVERTISING RATES Black & White

ISSUANCE & CLOSING DATES 12X

1 Page ...................$4,120................$3,955 .............. $3,790 ..................$3,560 2/3 ..........................3,420..................3,280 ................ 3,145 ....................2,955 1/2 ..........................2,800..................2,690 ................ 2,575 ....................2,425 1/3 ..........................2,095..................2,015 ................ 1,930 ....................1,820 1/4 ..........................1,605..................1,540 ................ 1,475 ....................1,385 1/6 ..........................1,195..................1,145 ................ 1,095 ....................1,030

Black & One Color

1 Page ...................$5,101................$4,795 .............. $4,580 ..................$4,300 2/3 ..........................4,110..................3,935 ................ 3,755 ....................3,520 1/2 ..........................3,360..................3,215 ................ 3,070 ....................2,885 1/3 ..........................2,555..................2,445 ................ 2,335 ....................2,195

Four-Color

1 Page ...................$6,110................$5,845 .............. $5,585 ..................$5,245 2/3 ..........................5,010..................4,795 ................ 4,580 ....................4,300 1/2 ..........................3,970..................3,800 ................ 3,635 ....................3,410 1/3 ..........................3,115..................2,980 ................ 2,845 ....................2,675

DISCOUNTS FREQUENCY DISCOUNT: Rates are determined by number of issues contracted for and used within a 12-month period. *MULTIPLE INSERTION DISCOUNT: Based on total page commitment for one year in all Hi-Torque titles. 14 pages - 2% 18 pages - 4% 24 pages - 6% 36 pages - 8% 48 pages - 10% MULTIPLE MAGAZINE DISCOUNT: 2 Magazine Buy: 5% 3 Magazine Buy: 10% 4 or more Magazine Buy: 15% AGENCY DISCOUNT: 15% **Prepay Discount: 15% *Advertisers scheduling space 1/3 page or larger in 2 or more Hi-Torque magazines may qualify for a multiple discount. This discount is applied to the total cost of each insertion. All ads must run same size and color in same cover date month. Copy may vary on each ad. Hi-Torque titles eligible for multiple magazine buys are: Dirt Bike, Motocross Action, Dirt Wheels, UTV Action, Mountain Bike Action, and Road Bike Action. **A 15% discount is available to all advertisers who pay for their ads in advance. Payment is due by the material deadline date of the issue in which space is reserved. Advertisers are responsible for getting their payment in, on or before that date. Advertising that has not been pre-paid by this date will be billed at the contracted rate, and the pre-payment discount will be forfeited.

COVER SPACE MATERIAL ON-SALE DATE DEADLINE* DEADLINE** DATE Jan-18 ................................ 10/4/17 ............... 10/11/17 .............. 12/7/17 Feb-18 ................................ 11/3/17 ............... 11/10/17 .............. 1/11/18 Mar-18 .............................. 12/11/17 ............... 12/18/17 ................ 2/8/18 2017 BG ........................... 12/19/17 ............... 12/26/17 .............. 2/22/18 Apr-18 ................................. 1/11/18 ................. 1/18/18 ................ 3/8/18 May-18 ................................. 2/9/18 ................. 2/16/18 .............. 4/12/18 Jun-18 .................................. 3/9/18 ................. 3/16/18 .............. 5/10/18 Jul-18 ................................... 4/9/18 ................. 4/16/18 ................ 6/7/18 Aug-18 .................................. 5/7/18 ................. 5/14/18 ................ 7/5/18 Sep-18 .................................. 6/5/18 ................. 6/12/18 ................ 8/9/18 Oct-18 .................................. 7/5/18 ................. 7/12/18 ................ 9/6/18 Nov-18 .................................. 8/3/18 ................. 8/10/18 .............. 10/4/18 Dec-18 .................................. 9/6/18 ................. 9/13/18 .............. 11/8/18 Jan-19 ................................ 10/3/18 ............... 10/10/18 .............. 12/6/18 Feb-19 ................................ 11/2/18 ................. 11/9/18 .............. 1/10/19 Mar-19 .............................. 12/10/18 ............... 12/17/18 ................ 2/7/19 *Above dates are subject to change

SHOWCASE RATES All Showcase rates are net. Payment must accompany copy for new advertisers. Ads may be submitted camera-ready or be prepared by Hi-Torque. When they are prepared by Hi-Torque, material must be received three (3) days before the material deadline. To reserve space, send copy and remittance to: SHOWCASE ADVERTISING, Mountain Bike Action, Hi-Torque Publications Inc., 25233 Anza Dr. Valencia, CA 91355 1X 1/6 page 3-inch 2-inch 1-inch

B&W Color

$820 $565 $445 $260

970 690 545 360

3X B&W

$785 $530 $420 $245

Color

935 655 520 345

6X B&W

$745 $500 $395 $230

Color

895 625 495 330

Word ads: $2.00 per word, with $54.00 minimum

12X B&W

$705 $445 $355 $205

Color

855 570 455 305

COVERS & POSITIONS CV2 - Add 10% to General 1 Page Four-Color rate CV3 - Add 5% to General 1 Page Four-Color rate CV4 - Add 15% to General 1 Page Four-Color rate New advertisers are required to pay the first 3 months in advance to establish credit.

WHO IS THE ROAD BIKE ACTION READER? A COMMITTED CYCLIST:

A HIGH-END CYCLING CONSUMER:

98%+

OWN A ROAD BIKE

48%

PLAN TO BUY A NEW ROAD BIKE THIS YEAR

65%

OWN 2 OR MORE ROAD BIKES

THE AVERAGE RBA READER WILL:

RIDE THEIR BIKE AT LEAST OVER

400 MILES A MONTH

SPEND MORE THAN

AN AFFLUENT & INFORMED BUYER: HOUSEHOLD INCOME PER YEAR

$112,000

76% 52% 76%

COLLEGEEDUCATED

$1,400 32% 31% 50%

WILL BUY THEIR NEW BIKES IN APRIL-JUNE

SAY RBA IS THEIR MAIN SOURCE FOR THEIR CYCLING PURCHASES

SPEND MORE THAN ON PARTS AND APPAREL THIS YEAR WILL BUY THEIR NEW BIKES IN JANUARY-MARCH

HAVE BEEN READING RBA FOR OVER 3 YEARS

From mountaintop bike launches in Europe to racing gravel bikes over the flint-rock rollers in Kansas, Road Bike Action editors are dedicated to their successful “being there” philosophy as they pursue stories about new technology and adventure that the passionate readers want to learn about.

$4,000 ON THEIR NEW BIKE

RBA remains the industry’s best and most honest read when it comes to reporting on the wide range of bikes and products that are making waves with today’s cycling consumers. Beyond the hard parts, no issue of RBA is complete without including a smattering of informative articles on diet, fitness, travel and training.

WILL BUY 4 TIRES OR MORE THIS YEAR

In short, Road Bike Action remains the one-stop shop for active cyclists who enjoy discussing new products on the group ride as much as they do riding it. We ride, we race and we report on it all, and we have a blast doing it. We welcome you to jump in and grab a wheel to get in front of RBA readers who remain some of the sport’s biggest influencers.

Zapata Espinoza, Editorial Director: Hail the old guard! Zap has been around for more years than most can remember. He started as an editor at Mountain Bike Action and was the original editor for the first incarnation of Road Bike Action in 1993. Within the house of Hi-Torque, Zap shares his decades of industry knowledge within the cycling group and spends all his twowheeled time on drop bars, going back and forth between pavement and gravel rides.

Troy Templin, Assistant Editor: Prior to his landing at RBA in 2015, Troy spent six years in retail managing a bike shop. Owing to his passion for riding and racing bikes of every stripe and in events ranging from Dirty Kanza to the Leadville Trail 100, as well as local cyclocross races, Troy epitomizes the consummate cycling enthusiast. RBA has been greatly enabled with Troyâ&#x20AC;&#x2122;s product knowledge and insight on consumer-buying trends.

Jon Hornbeck, Assistant Editor: Following a three-year stint on the pro circuit, Jon is now making the transition to the world of cycling journalism, putting his many hours of saddle time to good use by testing and evaluating new bikes and products. From a top-20 finish at the 2016 Tour of California to a top-10 finish at this yearâ&#x20AC;&#x2122;s Dirty Kanza, Jon is making good progress discovering the wider range of cycling adventures that exist.

How much did your newest road bike cost?

$7000+_________ 11% $5000-$6999 ____ 14% $4000-$4999 ____ 11% $3000-$3999 ____ 16% $2500-$2999 ____ 12% $2000-$2499 ____ 12% $1500-$1999 _____ 8% $1000-$1499 _____ 9% $700-$999 _______ 3% $699 or less ______ 3%

10% 9% 9% 17% 9% 12% 9% 12% 6% 7%

When did you purchase your bike? Jan-Mar ________ Apr-Jun ________ July-Sept _______ Oct-Dec ________

33% 31% 14% 21%

31% 30% 20% 19%

Where do you plan on buying your next road bike?

On average, how much What is your total do you spend on bicycle yearly household income? parts a year?

2500+ __________ 3% $2000-$2499 _____ 4% $1500-$1999 _____ 9% $1000-$1499 ____ 11% $500-$999 ______ 35% Less than $500 ___ 38%

6% 5% 5% 15% 30% 38%

“ROAD BIKE ACTION IS OUR GO-TO PARTNER TO SPREAD THE WORD FOR OUR CLIENTS. THERE IS NO BETTER RETURN ON MARKETING INVESTMENT.” - RICHARD WITTENBERG, PRESIDENT, PODIUM MARKETING INC.

$150k+_________ 27% $120k-$150k ____ 12% $90k-$120k _____ 13% $70k-$90k _______ 9% $50k-$70k ______ 15% $30k-$50k ______ 16% Under $30k _______ 8%

27% 14% 20% 12% 13% 8% 6%

On average, how much do you spend on bicycle accessories a year?

$2500+__________ 2% $2000-$2499 _____ 1% $1500-$1999 _____ 4% $1000-$1400 _____ 3% $500-$999 ______ 21% $250-$499 ______ 35% Less than $250 ___ 34%

1% 2% 3% 8% 19% 35% 32%

If you are over 18, what is your level Bike shop _______ 85% 71% How long have you been of education? reading RBA? Internet_________ 15% 29%

Less than 1 yr _____ 9% 22% How much do you plan 1-2 years _______ 18% 18% 2-3 years _______ 13% 15% to spend? $7000+__________ 5% 10% 3+ years ________ 60% 45% $5000-$6999 ____ 15% 14% $4000-$4999 ____ 16% 12% On average, $3000-$3999 ____ 27% 18% how much do you spend $2500-$2999 ____ 11% 12% on bicycling apparel $2000-$2499 _____ 9% 11% a year? $1500-$1999 _____ 9% 9% $1000+__________ 4% 4% $1000-$1499 _____ 2% 9% $750-$999 _______ 4% 7% $700-$999 _______ 2% 3% $500-$749 ______ 22% 22% $699 or less ______ 1% 2% Under $500 ______ 70% 67% * Website results indicated in blue

High school grad __ 27% 21% Attending college __ 6% 6% College grad _____ 67% 73%

How many miles do you ride per month? Under 50_________ 1% 50-100 _________ 10% 100-150 ________ 11% 150-200 ________ 15% 200-250 ________ 13% 250-300 ________ 10% 300-400 ________ 17% 400+ __________ 23%

2% 11% 10% 15% 13% 15% 16% 18%

GENERAL ADVERTISING RATES Black & White

ISSUANCE & CLOSING DATES 9X

1 Page ...................$2,555............................$2,435 ................................$2,275 2/3 Page .................2,095..............................1,995 ..................................1,865 1/2 Page .................1,733..............................1,650 ..................................1,540 1/3 Page .................1,276..............................1,215 ..................................1,135 1/4 Page .................1,015.................................970 .....................................905 1/6 Page ....................735.................................700 .....................................655

Black & One Color

1 Page ...................$3,075............................$2,925 ................................$2,735 2/3 Page .................2,475..............................2,360 ..................................2,205 1/2 Page .................2,085..............................1,985 ..................................1,855 1/3 Page .................1,565..............................1,495 ..................................1,395

Four-Color

1 Page ...................$3,840............................$3,660 ................................$3,415 2/3 Page .................3,150..............................3,005 ..................................2,805 1/2 Page .................2,370..............................2,260 ..................................2,110 1/3 Page .................1,940..............................1,845 ..................................1,725

COVER SPACE MATERIAL ON-SALE DATE DEADLINE* DEADLINE** DATE 2018 BG ..............................9/22/17 ..................9/29/17 ............. 11/16/17 Jan-18 ...............................10/17/17 ................10/24/17 ............... 12/7/17 Mar-18 ...............................11/22/17 ..................12/1/17 ............... 1/18/18 Apr-18 ................................12/29/17 ....................1/9/18 ............... 2/22/18 May-18 ..................................2/1/18 ....................2/8/17 ............... 3/29/18 Jun-18 ...................................3/2/18 ....................3/9/18 ................. 5/3/18 Jul-18 ....................................4/2/18 ....................4/9/18 ................. 6/7/18 Aug-18 .................................5/17/18 ..................5/24/18 ............... 7/12/18 Sep-18 .................................6/15/18 ..................6/22/18 ............... 8/16/18 Oct-18 .................................7/30/18 ....................8/6/18 ............... 9/20/18 Nov-18 .................................8/28/18 ....................9/4/18 ............... 11/1/18 2019 BG ..............................9/21/18 ..................9/28/18 ............. 11/15/18 Jan-19 ...............................10/16/18 ................10/23/18 ............... 12/6/18 Mar-19 ...............................11/20/18 ................11/29/18 ............... 1/17/19 Apr-19 ................................12/28/18 ....................1/8/19 ............... 2/21/19 *Above dates are subject to change

SHOWCASE RATES All Showcase rates are net. Payment must accompany copy for new advertisers. Ads may be submitted camera-ready or be prepared by Hi-Torque. When they are prepared by Hi-Torque, material must be received 3 days before the material deadline. To reserve space, send copy and remittance to: SHOWCASE ADVERTISING, Road Bike Action, Hi-Torque Publications Inc., 25233 Anza Dr. Valencia, CA 91355 1-3X 1/6 page 3-inch 2-inch 1-inch

B&W

$425 $345 $250 $130

Color

575 470 350 230

6X B&W

$400 $325 $235 $115

Color

400 450 335 215

Word ads: $2.00 per word, with $54.00 minimum

9-10X B&W Color

$385 $305 $210 $105

535 430 310 205

WHO IS THE ELECTRIC BIKE ACTION READER? A TECH-FORWARD CYCLING ENTHUSIAST HUNGRY FOR INFO:

68% 51% 30% 74%

OWN AN ELECTRIC BIKE OWN A MOUNTAIN BIKE

OWN A ROAD BIKE USE EBA AS THEIR MAIN SOURCE OF INFO FOR THEIR CYCLING PURCHASES

AN AFFLUENT & INFORMED BUYER: HOUSEHOLD INCOME PER YEAR

A HIGH-END CYCLING CONSUMER READY TO MAKE PURCHASING DECISIONS:

85%

PLAN TO BUY A NEW ELECTRIC BIKE THIS YEAR

34% 23% 13% 12%

PLAN TO BUY A 26” ELECTRIC BIKE PLAN TO BUY A 27.5” (650B) ELECTRIC BIKE

PLAN TO BUY A 29” ELECTRIC BIKE PLAN TO BUY A FAT E-BIKE

$94,000

66% 55% 76%

COLLEGEEDUCATED HAVE BEEN READING EBA FOR OVER 2 YEARS

SAY EBA IS THEIR MAIN SOURCE FOR THEIR CYCLING PURCHASES

Now entering its fourth year of publication, Electric Bike Action remains the only print and digital magazine in North America dedicated to the growing world of e-bike product and technology. In the short time that we’ve been on the ground chasing e-bikes of every shape, style 14

and power range, we continue to marvel at the wide range of bike designs that are being produced in today’s burgeoning e-bike industry. Beyond reviewing new bikes and products, EBA has been just as committed to telling the e-bike story through the

words of dealers, designers and manufacturers who, like us, see so much promise in reaching an untapped consumer base hungry for the latest in e-bike information.

“YEAR AFTER YEAR, WE PRIORITIZE ADVERTISING WITH ELECTRIC BIKE ACTION. THE MAGAZINE OFFERS AN EXTENSIVE AND INFORMED READERSHIP, THOROUGH BIKE REVIEWS, AND QUALITY EDITORIAL CONTENT THAT MAKES SUPPORTING THEIR E-BIKE EFFORTS A NOBRAINER.” - CATHERINE WESSLING, MARKETING MANAGER, HAIBIKE USA

Zapata Espinoza, Editorial Director: With over 30 years of experience as a cycling and motorcycling enthusiast and journalist, Zap brings a wealth of knowledge to EBA that spans both the pedaland throttle-assist worlds. It was the insight he gained from walking through the e-bike pavilion at Eurobike four years ago that gave rise to the idea of creating a magazine dedicated to all things e-bike-related.

Tony Donaldson, Editor: In 2001 Tony worked with Lee Iacocca at eBike, as well as having worked with several publications and online resources involved in bicycles and technology over the past three decades. Tony’s experience riding every type of electric bike on multiple continents gives him a depth of knowledge and love for e-bikes that is infectious. He regularly offers up rides to anyone he encounters who hasn’t yet tried an electric bike, and the conversations he has with riders on the road only cultivate his insightful contributions to the magazine.

Karel Kramer: Karel Kramer is a life-long cyclist who discovered e-bikes just over four years ago. He was immediately sold on the fun of e-bikes from the beginning, but riding them was still a conscious choice. Injuries from a car accident three years ago all but eliminated that choice. Now, thanks to e-bikes, he is still able to ride!

Do you own an electric bike?

What suspension does How long have you been your newest bike have? reading EBA?

Yes ____________ 52% 83% No ____________ 48% 17%

Rigid ___________ 45% 30% Front___________ 40% 48% Full ____________ 15% 22%

How much did your newest complete e-bike cost? $400-$800 _______ 6% $801-$999 _______ 7% $1000-$1499 ____ 24% $1500-$1999 ____ 15% $2000-$2499 ____ 29% $2500-$2999 _____ 8% $3000-$3999 _____ 5% $4000-$4999 _____ 4% $5000+__________ 2%

10% 5% 13% 18% 10% 5% 17% 8% 15%

What time of the year did you get your bike?

“THERE IS NO BETTER PUBLICATION TO GET IN FRONT OF ELECTRIC BIKE CUSTOMERS WHO ARE INFORMED AND READY TO BUY THAN EBA.” - SHARON YU, BULLS BIKES USA, CEO.

Do you plan to buy an e-bike in the next 12 months?

Less than 1 yr ____ 28% 55% 1-2 years _______ 61% 28% 3-4 years _______ 11% 17%

What is your total yearly household income? $150k+_________ 18% $120-$149 _______ 5% $90-$119 _______ 25% $70-$89 _________ 8% $50-$69 ________ 12% $30-$49 ________ 18% Under $30 _______ 14%

9% 14% 13% 18% 20% 13% 13%

If you are over 18, what is your highest level of education?

High school grad __ 17% 17% Yes ____________ 65% 38% Attending college __ 8% 9% Jan-Mar ________ 45% 34% No _____________ 4% 26% College grad _____ 52% 57% Apr-June________ 24% 33% Undecided ______ 31% 36% Other __________ 23% 17% Jul-Sept ________ 22% 18% Oct-Dec _________ 9% 15% On average how much How many hours do you

Where did you buy your e-bike? Bike shop _______ 48% Mail order _______ 10% Internet_________ 16% Used ____________ 0% Home build/kit ___ 20% Other ___________ 6% 16

57% 3% 25% 5% 10% 0%

do you spend on e-bike parts and accessories? Less than $199 ___ 33% $200-$349 ______ 21% $350-$499 ______ 18% $500-$649 ______ 22% $650-$999 _______ 0% $1000-$1499 _____ 4% $1500+__________ 2%

23% 34% 19% 19% 0% 5% 0%

* Website results indicated in blue

spend riding your bike each week?

Less than 3 ______ 22% 3-6 ____________ 32% 7-9 ____________ 28% 10-13 __________ 10% 14-17 ___________ 2% 18-20 ___________ 3% 21+ ____________ 2%

11% 30% 30% 15% 6% 4% 4%

GENERAL ADVERTISING RATES Black & White

ISSUANCE & CLOSING DATES 6X

1 Page ..........................................................$2,435 ................................$2,275 2/3 Page ........................................................1,995 ..................................1,865 1/2 Page ........................................................1,650 ..................................1,540 1/3 Page ........................................................1,215 ..................................1,135 1/4 Page ...........................................................970 .....................................905 1/6 Page ...........................................................700 .....................................655

Black & One Color

1 Page ..........................................................$2,925 ................................$2,735 2/3 Page ........................................................2,360 ..................................2,205 1/2 Page ........................................................1,985 ..................................1,855 1/3 Page ........................................................1,495 ..................................1,395

Four-Color

1 Page ..........................................................$3,660 ................................$3,415 2/3 Page ........................................................3,005 ..................................2,805 1/2 Page ........................................................2,260 ..................................2,110 1/3 Page ........................................................1,845 ..................................1,725

SHOWCASE RATES All Showcase rates are net. Payment must accompany copy for new advertisers. Ads may be submitted camera-ready or be prepared by Hi-Torque. When they are prepared by Hi-Torque, material must be received 3 days before the material deadline. To reserve space, send copy and remittance to: SHOWCASE ADVERTISING, Electric Bike Action, Hi-Torque Publications Inc., 25233 Anza Dr. Valencia, CA 91355

1-3X

1/6 page 3-inch 2-inch 1-inch

B&W

$425 $345 $250 $130

Color

575 470 350 230

B&W

$400 $325 $235 $115

Color

400 450 335 215

Word ads: $2.00 per word, with $54.00 minimum

COVERS & POSITIONS CV2 - Add 10% to General 1 Page Four-Color rate CV3 - Add 5% to General 1 Page Four-Color rate CV4 - Add 15% to General 1 Page Four-Color rate

COVER SPACE MATERIAL ON-SALE DATE DEADLINE* DEADLINE** DATE Feb-18 ...............................11/14/17 ................11/21/17 ............... 1/11/18 Apr-18 ..................................1/11/18 ..................1/18/18 ................. 3/8/18 Jun-17 .................................3/14/18 ..................3/21/18 ............... 5/10/18 Aug-17 ...................................5/3/18 ..................5/10/18 ................. 7/5/18 Oct-17 ...................................7/6/18 ..................7/13/18 ................. 9/6/18 Dec-17 .................................9/12/18 ..................9/19/18 ............... 11/8/18 Feb-18 ...............................11/13/18 ................11/20/18 ............... 1/10/19 Apr-18 ..................................1/10/19 ..................1/17/19 ................. 3/7/19 *Above dates are subject to change

WEBSITES & DIGITAL MEDIA ADVERTISING 1 1

3 3 1

Desktop

Tablet

Phone AD POSITIONS 1. LEADERBOARD Include mobile sizes with the 728x90 PC page size (please confirm sizes: 320x50, 234x60 & 468x60 px)

2. MPU BANNER 3. TOWER BANNER • 300x250 px • 300x600 px • 300x600 px • 4 locations for sale • 1 location for sale (stacked in vertical alignment) • Sold for run of website

Note: Available run of site or with a page takeover

4. SKIN • 2100 x 950 px with a safe zone (as shown) of 135x695 px • Sold per website category or for run of website • Static placement (does not scroll with content) Note: not visible on mobile devices

“ELECTRIC BIKE ACTION IS OUR FAVORITE PLATFORM FOR PLACING OFF-LINE AND ON-LINE ADVERTISING IN ORDER TO REACH OUR TARGET GROUP. WE SHARE THE SAME VISION OF MOBILITY AND ENTHUSIASM FOR EBIKES.” - HEIKO MÜLLER, FOUNDER & CEO, RIESE & MÜLLER VIDEO ADS Our videos are reaching record highs on views across all our titles, which also include the number of Youtube views. You can have your logo added to the start of videos so the viewer will see your brand at the start every time the play button is clicked. • 15 second pre-roll commercial • Logo tags

SPONSORSHIP AD POSITIONS TARGET ADS • Geo Targeted: Determine where your message is delivered by Country, Region, State or County. • Conquest Targeting: Select feature types or key words to target the type of reader your ads are delivered to.

• Feature Sponsorship: Available across all our websites, which include your logo placed on every web article in that targeted section of the website. Includes positons 1,2,3 and 4. • Email Newsletter Sponsorship: Our email campaigns reach thousands of subscribers, weekly or monthly. Every campaign is designed to present the most popular website posts that are currently trending at time to deliver the most traffic and best click-thru rate. Positions include leaderboard ad (300x86 px) internal content and footer positions (563x80 px).

WEB AD SPECS 1. FILE TYPES: animated GIF, JPG, Flash SWF or HTML5 2. FILE SIZE: 20k maximum, 30k maximum for GIF and JPG, and embedded ClickTag for Flash advertisements 3. ANIMATION: GIF, JPG, Flash, SWF advertisements must contain: • Third-party ad serving • No video or audio • No more than 3 complete frame sequences • No more than 4 frames per sequence • 2-10 seconds between each new frame within each sequence • 3 business days lead time for review and testing

CANCELLATION & NON-FULFILLMENT

PREFERRED MATERIAL

Agreement may be canceled by the advertiser or his agent prior to its full term with the following provisions: Cancellation must be made in writing and must be received before closing date. If cancellation is received after closing date, buyer is responsible for full payment of that insertion. In the event of cancellation, the rate is to be adjusted (“shortrated”) accordingly.

ELECTRONIC FILES & REQUIREMENTS

CREDIT INFORMATION

Orders subject to approval of buyer’s credit by the Publisher. Credit limit to be established by the Publisher. New advertisers must accompany order/contract with completed credit application and payment for the ﬁrst 3 insertions. Accounts are considered delinquent if not paid 30 days after invoice date. All open invoices over 90 days subject to loss of agency commissions. Delinquent accounts may be subject to service charge of 2% compounded monthly on the unpaid balance.

TERMS & COMMISSIONS

2% (on net) cash discount for payment within 10 days of invoice date. Net 30 days. This discount is not available to advertisers who take the 15% prepay discount. Billings are made after completion of printing. 15% to recognized advertising agencies (insertion orders required). In order to be eligible for agency discount, agency must take ﬁnal responsibility for payment of all ads placed through agency. New advertisers must pay their ﬁrst 3 insertions in advance. Payment will be due on material deadline of each issue.

PRINTING PROCESS

COVERS & INTERIORS: Web oﬀset lithograph. BINDING: Call for binding speciﬁcations. BMX Plus! and ATV UTV Action are saddle stitched. Dirt Bike, Motocross Action, Mountain Bike Action, Dirt Wheels, Electric Bike Action, and Road Bike Action are perfect bound. Dirt Bike is subject to change from perfect binding to saddle stitch issue to issue. Please contact HiTorque for exact binding schedule.

All Hi-Torque Publications ads are processed as “Computer to Plate.” Send all Hi-Torque publication ad material as high resolution PDF files with a hard copy, or 4-color proof. This is a savings to our advertisers, NO MORE FILM. However, Ad material no longer can go direct to the printer. We must process all ad material here at Hi-Torque. Ads submitted as Electronic Files need to be at Hi-Torque Publications on the Material Deadline; no extensions will be given for Electronic Files. • DISK MEDIA: CD, DVD • PROGRAMS: Preferred—QuarkXPress (with complete collect for output) Adobe® Photoshop (flattened files only), Adobe® Illustrator (with fonts converted to outlines & all images embedded) and Adobe® InDesign (with complete collect for output) Be aware when supplying complex InDesign files, containing multiple transparency and drop shadow effects, they may cause problems with final output.

Send as a closed file: PDF If electronic files are sent as Native Desktop (open files) Hi-Torque Publications will charge any cost that might be incurred to produce the supplied advertisement. For digital files containing a CT image, resolution should be 300 dpi. Bitmap images must have a resolution of 2400 dpi and contain links to placement files. There will be production charge for this service. ALL DIGITAL FILES MUST be accompanied by a S.W.O.P. proof. Acceptable digital 4/ color proofs or matchprint, Kodak Approvals or Epson. Color laser or ink jet proofs will be used for content only. Color laser or ink jet proofs are not acceptable for color proofing or press check. Publisher cannot be held responsible for content or reproduction quality if a proof does not accompany the digital file. Advertisers may be subject to a $100 charge for requested or required high resolution proofs printed for press check. The Publisher does not accept any liability for ads that are posted to FTP site or e-mailed. For Road Bike Action Mountain Bike Action, Electric Bike Action send to: Jennifer Edmonston, Advertising Production Coordinator (661) 367-2143, jene@hi-torque. com Hi-Torque Publications, 25233 Anza Drive, Valencia, CA. 91355.

APPLICATION REQUIREMENTS

• Save all image files as EPS files (Encapsulated PostScript). • FONTS: Supply all Fonts used in separate font folder—both screen & printer fonts. DO NOT USE TRUE TYPE FONTS! • Send all support files, including all highresolution files of logos, photos, and trademarks. • Convert all RGB files (computer color) to CMYK (four-color process for print). • Prepare all full page ads with 1/8 inch bleed. • Send a disk & printed file directory with each ad submitted. • Send a S.W.O.P. proof with each ad. If the file is corrupted, we have a visual to re-create your ad. This will be done at an additional cost to the advertiser. The integrity of electronic files submitted to Hi-Torque is the responsibility of the advertiser. Hi-Torque is not responsible for any subsequent loss of, or damage to, electronic media. Electronic files submitted to Hi-Torque Publications should be back-up or archival copies, NEVER original or sole examples.

AD PRODUCTION

Any maintenance or recreation of corrupted ﬁles will be billed to the advertiser or his agency at the current time and labor production rate. Any 4/color advertising that does not have an acceptable 4/color proof may require a press proof pulled upon request from production dept. or press at an additional cost.

LATE ADS

• All materials received after the material deadline are considered late ads and will be charged a late charge: $65.00 per page. • Material received late and needing production work such as: copy change, key code changes etc., will be charged both a late charge and a production charge. • Ad material received late but not to HiTorque’s speciﬁcations will be charged a late charge for processing ﬁle.

SHIPPING INSTRUCTIONS

• All advertising materials are to be sent to Hi-Torque Publications, Attn: Advertising Production Manager, 25233 Anza Dr., Valencia, CA 91355. • All ads must be received and processed by Hi-Torque Publications. No late ads can go direct to the printer.

CONTRACT REGULATIONS

Rates are subject to change upon notice from the Publisher. Publisher guarantees that signed orders and contracts will be honored at contract rate in the next issue following the announcement of a rate increase. Advertising in issues subsequent to such an increase will then be billed at prevailing rates. At the time a rate change becomes necessary, advertiser may cancel as of the eﬀective increase date without short rate. If an order and/or new material is not received by the closing date for a contracted insertion—and in absence of written instructions to the contrary— Publisher will repeat the last advertisement run. He may at his discretion, however, omit the ad or run substitute copy. The buyer is nevertheless responsible for payment in full for the scheduled insertion.

COPY REGULATIONS

The Publisher reserves the right to accept or reject all advertising copy which at his discretion is deemed objectionable, obscene, profane, pornographic or detrimental to the industry whether or not the ad had previously been accepted and/or published. The advertiser assumes full responsibility for the content of all advertisements. Hi-Torque is not responsible for any production charges incurred with the changing of an ad to meet our standards. If you have any doubts about your ad copy being accepted, please contact your advertising representative as soon as possible.

GENERAL PROVISIONS

Key numbers are not guaranteed. No rebate allowed for errors due to the insertion of wrong key numbers or codes. The Publisher reserves the right to void any contract if the ﬁrst insertion is not used within 3 months. All material not called for after 1 year will be destroyed.

DISPLAY AD SIZES

1/3rd PAGE

2 PAGE*

WIDTH HEIGHT Bleed 16 in 10.75 in Trim 15.75 in 10.5 in Live/Safety 15.25 in 10 in *Warning - Please be sure all pertinent information (phone numbers, address, legal lines, logos, etc.) are within the live/safety area on each page to avoid important information being lost in the gutter and/or trim areas.

1 PAGE Bleed Trim Live/Safety

2/3rd PAGE Bleed (all sides) Trim Live/Safety

1/2 PAGE Horizontal bleed Trim Live Vertical (non-bleed)

WIDTH 8.125 in 7.875 in 7.375 in

HEIGHT 10.75 in 10.5 in 10 in

WIDTH 5.25 in 5.125 in 4.75 in

HEIGHT 10.75 in 10.5 in 10 in

WIDTH 8.125 in 7.875 in 7.375 in

HEIGHT 5.375 in 5.25 in 4.75 in

4.5 in

7.25 in

1/2 PAGE HORIZONTAL SPREAD*

WIDTH HEIGHT Bleed 16 in 5.375 in Trim 15.75 in 5.25 in Live/Safety 15.25 in 4.75 in *Warning - Please be sure all pertinent information (phone numbers, address, legal lines, logos, etc.) are within the live/safety area on each page to avoid important information being lost in the gutter and/or trim areas.

WIDTH Horizontal (non-bleed) 4.5 in

HEIGHT 4.75 in

Vertical (non-bleed) 2.125 in

9.625 in

Vertical bleed 2.875 in trim 2.6250 in live/safety 2.3750 in

10.75 in 10.5 in 10 in

1/4th PAGE

WIDTH 4.5 in

HEIGHT 3.5 in

WIDTH 4.5 in 2.125 in

HEIGHT 2.25 in 4.75 in

WIDTH 1/4th page Horiz. 4.5 in 1/4th page Vertical 3.3750 in 1/6th page Horiz. 4.5 in 1/6th page Vertical 2.125 in 3 – inch 2.125 in 2 – inch 2.125 in 1 – inch 2.125 in

HEIGHT 3.5 in 4.75 in 2.25 in 4.75 in 3.4375 in 2.25 in 1 in

Horizontal (Only)

1/6th PAGE Horizontal Vertical

SHOWCASE

METRIC -2 PAGE SPREAD*

WIDTH(mm) HEIGHT(mm) BLEED ....................... 406.4 .............. 273.05 TRIM .......................... 400.05 ............ 266.70 LIVE/SAFETY ............. 387.35 ................. 254

METRIC DIMENSIONS - 1 PAGE

WIDTH(mm) HEIGHT(mm) BLEED ....................... 206.42 ............ 273.05 TRIM .......................... 200.07 ............ 266.70 LIVE/SAFETY ............. 187.37 ................. 254

“ELECTRIC BIKE ACTION HAS BEEN AN AMAZING PARTNER IN PROMOTING AND ADVERTISING OUR BUSINESS. THE ONLY MAGAZINE WE ADVERTISE IN. THEY REACH OUR TARGET DEMOGRAPHIC WITH WELL-WRITTEN, BALANCED REVIEWS BOTH ONLINE AND IN PRINT. THEIR ARTICLES AND PHOTOGRAPHY MAKE ALL BRANDS INTO ROCK STARS!” - CHRIS HEAD, SMARTMOTION, LECTRIC CYCLES, SALES DIRECTOR.

“WITH ELITE PRODUCTS, SUCH AS SIDI CYCLING SHOES AND SUOMY HELMETS, RBA IS A GREAT FIT FOR CICLISTA AMERICA THAT BRINGS RESULTS. RBA’S READERSHIP BASE IS FULL OF PASSIONATE CYCLISTS, SO THEY UNDERSTAND THE DNA OF THE PRODUCTS WE ADVERTISE—A GREAT FIT AND A NO-BRAINER FOR CICLISTA AMERICA TO COMMIT BUDGET TO.” BILL BERROTH, PRESIDENT, MOTONATION - CICLISTA AMERICA

Photo by Bettini

ADVERTISING DEPARTMENT ROBB MESECHER Advertising Director (661) 367-2105, robbm@hi-torque.com

CHRIS STANGL Account Manager (661) 367-2109, chris@hi-torque.com

CHRIS VALDES Advertising Manager (661) 367-2117, chrisv@hi-torque.com

TANI ELYASI Advertising Production Coordinator (661) 367-2103, tenie@hi-torque.com

DERRECK BERNARD National Advertising Manager (661) 367-2153, derreckb@hi-torque.com

JOHN BARILA Account Executive (661) 367-2106, johnb@hi-torque.com

ERIC HARTER Advertising Production Manager (661) 367-2114, eric@hi-torque.com

JENNIFER EDMONSTON Advertising Production Coordinator (661) 367-2143, jene@hi-torque.com

M E D I A

G R O U P

www.mbaction.com

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Hi-Torque Publications, Inc., 25233 Anza Drive, Valencia, CA 91355 phone: 661-295-1910 fax: 661-295-1278 www.hi-torque.com

roadbikeaction.com

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electricbikeaction.com

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hi-torque.com