2006 Media Guide by Hi-Torque Publications

2006 M E D I A G U I D E What do you want from your advertising? The foundation should be “a high return on your advertising dollar.” Every advertising dollar has an intrinsic return on investment—spend it in the wrong place and your company loses potential revenue and market share. How do Hi-Torque titles consistently generate highest returns for our advertisers? Five ways. HIGH-QUALITY WELL TARGETED READERSHIP. We don’t produce “fanzines.” All of Hi-Torque’s magazines’ editorial content is focused on hard-hitting product testing, aggressive, sometimes-controversial race coverage, and an unblinking look at their respective sports. This delivers hardcore enthusiasts, who own the latest equipment, have the highest rate of participation, and buy product. HIGH PERCENTAGE OF NEWSSTAND SALES. Hi-Torque magazines are distributed by AOL/Time Warner and can be found on newsstands across the nation and around the world. Newsstand buyers are the most aggressive buyers of product. They go to the newsstand, compare titles, pay in excess of $5 per issue, and take their magazine home. Our surveys show our magazines are read an average of 8.3 times and held onto for 2.5 years. It is not uncommon to have HiTorque advertisers receive orders from magazines that are two years old. In addition, newsstands provide greater reach because the same reader doesn’t necessarily buy it every month, providing a much larger pool of enthusiasts over a multi-month schedule. CREDIBILITY. It doesn’t come about in a year or two. Editorial credibility comes after years of telling it like it is and gaining readers’ respect. For some of our titles, credibility has been engendered in multiple generations. They spend more time with the magazine and your ad is imbedded in an environment that adds value to your message. FULL PRICE SUBSCRIPTIONS. You won’t find our titles in your hairdresser or barbershop. Nobody pays $18 for a subscription by mistake…they spend quality time with the magazine and surveys show that as many as 77% of our readers buy products directly from the magazines. Regarding other titles, many a $7.76 subscriber doesn’t even own the product on which the editorial is focused. STRONG PENETRATION AT EVERY INDUSTRY LEVEL: Hi-Torque titles are respected and studied by consumers, dealers, importers, and the largest distributors in the world. They provide the most accurate and timely information available about their respective niches. Your product will be seen by the kid who waits by his mailbox for the magazine, as well as the owner of distributorships with warehouses around the world. All of these reasons, and too many more to list, deliver an audience that makes your phone ring and your web site active…just ask our advertisers. Robert Rex - National Advertising Manager

CONTENTS

Dirt Bike

Motocross Action

Dirt Wheels

ATV Action

Mountain Bike Action

BMX Plus!

R/C CAR

Online Advertising

Mechanical Requirements

Contact Information

DIRT BIKE MAGAZINE

Since its beginning in 1971, Dirt Bike magazine has been the industry’s source to reach the core off-road motorcycle enthusiast. Whether your company is targeting trail riders, off-road racers motocross racers, big minis, Supermoto or dual sport, Dirt Bike is the easiest and most affordable way to reach this cross section of enthusiasts. 2006 is one of the most anticipated “new bike” release years that we can remember. With every manufacturer offering new models, this is a great opportunity to gain a market share and separate yourself from your competitors. The off-road racing segment is stronger than it has ever been, and Dirt Bike is the publication that will give you the inside line to the fastest riders on the planet. We will have in-depth racer interviews, we’ll test ride their bikes and share their secrets, with the goal of making our readers’ riding experience the best it can be! So get your gear on and go for a ride with Dirt Bike magazine!

★ $141,100,000 Total readers spent on parts and accessories last year

★ 73% Purchased parts and accessories from ads in Dirt Bike ★ $26,775,000 Total readers spent on riding gear last year ★ 52% Purchased riding gear from ads in Dirt Bike ★ 248,000 Total readership 4 www.dir tbikemagazine.com

- ESTABLISHED 1971 - PUBLISHED MONTHLY

survey PROFILE 4 readers per copy 97% Male Age 12 & under ..............5% 13-17 ....................10% 18-20 ......................2% 21-24 ......................3% 25-29 ....................10% 30-39 ....................25% 40-49 ....................31% 50+ ......................15% Average age: 35 60% Married Average House House Income: ........$77,100 Education level if over 18 High school grad ....40% Attending college ......8% College grad ..........37% Other ....................16% 44% compete in sanctioned races Class Mini ........................2% 80cc ........................6% 125cc ....................14% 250cc ....................25% Open ......................24% +25 ........................0% +30 ......................14% +40 ......................26% +50 ......................10% Type of racing Motocross..............41% Hare scrambles ......37% Enduro ..................35% Cross Country ........20% Desert....................18% Arenacross ..............7% Supercross ..............6% Hill Climbs ................5% Other ......................8%

Dodge ....................15% Toyota ......................9% GMC ........................7% Nissan......................6% Mazda ......................1% Other ......................2% 28% plan to buy pick-up truck Other vehicles owned Mountain bike ........48% Motorcycle trailer....36% SUV ......................35% Street Motorcycle....30% RV/camper ............20% R/C Car..................18% BMX bike................13% Snowmobile ..............8% Personal watercraft ..6% Transport motorcycle Pick up truck ..........65% Trailer ....................46% Hitch type carrier ......7% Other sports/activities readers participate in Camping ................59% Fishing ..................47% Weight lifting ..........36% Mountain biking ......35% Hunting ..................31% Boating ..................20% Running ..................20% Snow skiing ............19% Truck offroading ......17% Snowboarding ........13% Brand of casual shoes worn Nike ......................32% Addidas ....................9% Vans ........................9% Sketchers ................4% DC ..........................4% Etnies ......................4% Airwalk ....................3% Converse ..................3% Puma ......................1% Other ....................42%

21% have others in household that race

Brand of sunglasses worn Oakley ....................19% Smith ......................8% Spy ..........................7% Arnette ....................1% Other ....................42% None ......................24%

Readers ride an average 2 times per week

55% own video game system

How much maintenance/repair/ hop-ups readers do 100% ....................37% 75-100% ..............33% 50-75% ................14% 25-50% ................10% Less than 25% ........6%

Brand Play Station 2 ........68% Use Computer ........43% Nintendo ................23% Play Station 1 ........22% Sega ........................6% Dreamcast ..............1%

80% own a pick-up truck

MOTORCYCLE OWNERSHIP

Brand Ford ......................33% Chevrolet................28%

99% own a dirt/motocross motorcycle

Readers compete an average 15 time per year

Readers own an average of two dirt/motocross motorcycles Brand of newest motorcycle Honda ....................33% KTM ......................21% Yamaha ..................17% Kawasaki ................14% Suzuki ......................8% Husqvarna ................2% Gas Gas ..................1% Other ......................2% Size 50-60cc ..................3% 80-85cc ..................7% 125cc ....................10% 200-220cc ..............9% 250cc ....................27% 300-380cc ..............6% 400-490cc ............24% 500-520cc ..............7% 600cc+....................6% Year 2005 ....................22% 2004 ....................22% 2003 ....................13% 2002 ....................11% 2001 ......................9% 2000 or earlier ......24% Strokes 4-stroke ................60% 2-stroke ................40% Type Motocross..............44% Enduro ..................40% Dual Sport ................5% Other ....................11% Factors that influenced reader the most when purchasing bike Previous brand experience ..............45% Magazine test results ..................32% Price ......................17% Dealer support........15% Friend’s recommend ............15% Factory race results ..4% Dealership recommend ..............4% Parents recommend ..3% Showroom availability 2% Factory contingency program ..................1% 28% own an ATV MOTORCYCLE PURCHASE PLANS Plan to buy a dirt/motocross motorcycle Yes ........................37% Maybe ....................31% Brand

Honda ....................35% KTM ......................30% Yamaha ..................21% Kawasaki ................14% Suzuki ......................5% ATK..........................2% Husqvarna ................2% Gas Gas ..................1% Husaberg..................1% Other ......................1% Size 50-60cc ..................2% 80-85cc ..................5% 125cc ....................10% 200-220cc ..............4% 250cc ....................36% 300-380cc ............11% 400-490cc ............30% 500-520cc ..............5% 600cc+....................5% Brand new ..............65% Used ......................15% Not sure ................23% Strokes 4-stroke ................59% 2-stroke ................41% Type Motocross..............51% Enduro ..................38% Dual sport ................7% Other ......................8% 79% influence what bike their friends buy 24% plan to buy an ATV PARTS & ACCESSORIES Readers spend an average of $2,240 a year on parts and accessories. 73% of the readers have purchased parts and accessories from ads in Dirt Bike Main source of information on parts and accessories Ads in Dirt Bike ....37% Catalogs ................29% Editorial in Dirt Bike ..............27% Bike shop................16% Friends ..................11% Word of mouth ......11% Other magazines ......7% Other ....................10% 54% say motorcycle dealers do not stock the products they want to buy 48% have modified suspension 44% have modified motors

43% purchased aftermarket 2-stroke exhaust pipe Brand FMF ......................73% Pro Circuit..............36% Bill’s Pipes ................4% Other ....................20% 36% purchased aftermarket 4-stroke exhaust pipe Brand FMF ......................36% White Bros.............17% Pro Circuit..............16% Big Gun ....................7% SuperTrapp ..............6% Yoshimura ................6% Dr.D ........................3% CHM ........................2% HMF ........................1% Two Brothers ............1% Other ....................29% 48% purchased aftermarket silencer Brand FMF ......................49% Pro Circuit..............29% White Bros ..............6% Yoshimura ................4% SuperTrapp ..............3% Big Gun ....................1% CHM ........................1% Dr. D ........................1% Answer ....................1% HMF ........................1% Thumper Racing ........1% Two Brothers ............1% Other ....................20% 17% purchased aftermarket triple clamp Brand Applied Racing ........32% Pro Circuit..............18% Scott’s....................12% BRP ......................10% 909 ........................6% RG3 ........................6% Tag ..........................6% Renthal ....................4% Universal ..................2% Other ....................34% 62% purchased aftermarket handlebar Brand Renthal ..................49% Pro Taper ..............34% 909 ........................5% Moose......................4% Tag ..........................4% Answer ....................3% Pro Sport ..................2% Tusk..........................2% Acerbis ....................1%

www.dir tbikemagazine.com 5

survey Azonic ......................1% Longhorn ..................1% Universal ..................1% Other......................12% 77% purchased aftermarket grip Brand Scott ......................33% Renthal ..................27% Pro-Grip..................19% 909 ..........................8% Oury ........................2% Smith........................2% O’Neal ......................2% Answer ....................1% Other......................12% 64% purchased aftermarket sprocket Brand Renthal ..................28% Sunstar ..................16% SideWinder ............15% JT ............................7% Primary Drive ............6% Moose ......................5% Sprocket Specialists ..4% Tag ..........................4% AFAM ......................3% Talon ........................2% FMF/Cobalt ..............1% Magnum ..................1% P.B.I..........................1% Other......................10%

DIRT BIKE MAGAZINE

61% purchased aftermarket chain Brand D.I.D.......................41% RK..........................21% Renthal ..................17% Regina ....................11% Krause/SideWinder ..11% Primary Drive ............5% Tsubaki......................5% EK ............................3% KMC ........................1% AFAM ......................1% Other........................8% 81% replace their chain when they replace their sprockets 64% purchased brake pads Brand EBC ........................37% .................................. Stock/OEM..............36% DP/Dunlop ................5% Tusk..........................3% Moose ......................2% Braking ....................2% Ferodo ......................2% Galfer........................2% SBS ..........................2% Answer ....................2% Vesrah ......................1% Carbon Lorraine ........1%

Other........................3% 65% purchased aftermarket air filter Brand Twin-Air ..................49% Uni-Filter ................27% K&N........................14% Ready Racing ............3% FMF..........................1% PC Racing ................1% WP ..........................1% Other........................7% 30% purchased aftermarket reeds Brand Boyesen ..................72% Mototassinari..........19% Stock/OEM ................8% Carbon Tech ..............3% 40% replaced piston Brand Wiseco ..................61% Stock/OEM..............28% Vertex ......................6% SRS ..........................2% Nix............................1% Other........................3% Brand of replacement front tire used most often purchased Dunlop ....................40% Michelin ..................17% Bridgestone ............15% Maxxis ....................11% Pirelli ........................5% Kenda ......................4% Metzeler ..................4% IRC ..........................2% Cheng Shin................2% Other........................1% Brand of replacement rear tire used most often purchased Dunlop ....................35% Michelin ..................19% Bridgestone ............18% Maxxis ....................16% Pirelli ........................5% Kenda ......................4% Metzeler ..................4% IRC ..........................2% Cheng Shin................2% Other........................1% Readers purchase an average of 6 tires per year Brand of 2-stroke oil used Bel-Ray ..................16% Spectro ..................15% Maxima ..................10% Yamalube ................10% Amsoil ......................6% HP-2 ........................5%

6 www.dir tbikemagazine.com

Klotz ........................4% Motorex ....................4% Motul........................4% Redline......................4% Castrol......................3% Silkolene....................3% Torco ........................3% PJ1 ..........................1% Other......................14% Brand of 4-stroke oil used Hondaline ................21% Castrol....................11% Yamalube ................10% Bel-Ray ....................8% Spectro ....................8% Amsoil ......................7% Motorex ....................5% Valvoline....................5% Maxima ....................3% Mobil 1 ....................3% Torco ........................2% Quaker State ............2% Silkolene....................2% Pennzoil ....................2% Motul........................1% Klotz ........................1% Other........................8% Brand of gearbox oil used Bel-Ray ..................17% Castrol....................13% Spectro ....................9% Yamalube ..................7% Maxima ....................6% HP-2 ........................5% Motorex ....................5% Motul........................4% Silkolene....................3% Redline......................3% PJ1 ..........................2% Pennzoil ....................2% Other......................24% Brand of chain lube used Bel-Ray ..................28% Maxima ..................16% PJ1 ........................15% Castrol......................4% Silkolene....................4% HP2..........................4% Spectro ....................3% Motorex ....................3% Motul........................1% Kal-Gard....................1% Other......................21% Brand of numbers used Factory Effex ..........17% N-Style....................14% De-Cal ......................7% One ..........................5% Throttle Jockey ..........5% 100% ......................4% Dirt Digits ................4% Pros Choice ..............1% Attack ......................1% Other......................42% 50% purchased aftermarket graphics Brand Factory Effex ..........32%

N-Style....................16% One ........................12% FMF..........................9% CEET ........................5% De-Cal Works............4% Honda/Yamaha of Troy 4% Pro-Circuit ................3% Attack ......................1% Throttle Jockey ..........1% Other......................13% 75% influence their friends on what hop-up parts they should buy RIDING GEAR Readers spend an average of $425 a year on riding gear 52% of the readers purchased riding gear from ads in Dirt Bike Main source of information on riding gear Dirt Bike ..............54% Local dealer ............40% Mail order ..............27% Local accessories store ......................23% On the internet........17% 50% said motorcycle dealers do not stock the riding gear they want to buy 98% own a helmet Brand HJC ........................27% Arai ........................11% Bell ..........................9% Shoei ........................7% Fox ..........................5% O’Neal ......................5% Thor..........................3% Fly ............................3% MSR ........................3% AXO..........................3% Answer ....................2% Bieffe ........................2% KBC..........................2% M2R ........................2% Troy Lee ....................2% AGV..........................1% Suomy ......................1% Winnex ....................1% Other........................9% 98% own goggles Brand Scott ......................52% Oakley ....................16% Smith......................16% Spy ..........................8% Pro Grip....................4% Answer ....................2% Dragon......................1% Arnette ....................1% Other........................4% 99% own gloves

Brand Fox ........................26% Thor........................16% MSR ......................11% O’Neal ......................9% Answer ....................8% Shift..........................4% AXO..........................4% Acerbis ....................3% No Fear ....................2% Sinisalo ....................2% Fly ............................2% ARC..........................1% Ocelot ......................1% Troy Lee ....................1% Other......................11% 95% own boots Brand Alpinestars..............35% Fox ........................16% Thor........................11% O’Neal ......................8% Sidi ..........................5% AXO..........................4% MSR ........................4% Answer ....................3% Fly ............................3% Gaerne......................3% Hi-Point ....................3% Ocelot ......................1% Oxtar ........................1% Other........................4% 91% own riding pants Brand Thor........................22% Fox ........................19% MSR ......................11% Answer ....................8% O’Neal ......................7% Shift..........................4% AXO..........................3% Acerbis ....................3% Fly ............................3% No Fear ....................3% Ocelot ......................2% Troy Lee ....................2% Arc ..........................1% Azonic ......................1% Sinisalo ....................1% Other......................11% 74% own shoulder pads Brand Fox ........................23% Thor........................21% Acerbis ....................8% Answer ....................6% 661 ..........................6% O’Neal ......................6% AXO..........................5% MSR ........................5% HRP..........................4% Shift..........................3% Evs ..........................2% Fly ............................1% No Fear ....................1% Troy Lee ....................1% Other........................7%

Effective January 2006 Issue

DISCOUNTS

GENERAL ADVERTISING RATES BLACK & WHITE

12X

1 Page...................................$5825 ..............$5700 ............. $5275..............$5175 2/3 ...........................................4675 ................4560 ................4210................4150 1/2 ...........................................3670 ................3590 ................3320................3250 1/3 ...........................................2620 ................2560 ................2370................2330 1/4 ...........................................2050 ................1990 ................1848................1800 1/6 ...........................................1450 ................1425 ................1325................1290

BLACK & ONE COLOR 1 Page...................................$7000 ..............$6710 ..............$6350..............$6050 2/3 ...........................................5760 ................5510 ................5225................4965 1/2 ...........................................4910 ................4710 ................4460................4230 1/3 ...........................................3850 ................3700 ................3490................3320

FOUR-COLOR 1 Page...................................$9790 ..............$9300 ..............$8810..............$8290 2/3 ...........................................8030 ................7630 ................7220................6820 1/2 ...........................................7440 ................7070 ................6690................6290 1/3 ...........................................6270 ................5950 ................5640................5330

COVERS & POSITIONS Non-cancelable after 30 days before closing. Covers full-page only. Orders for covers other than full-color cannot be confirmed before closing date. Other guaranteed position, when available, add 15%. Publisher reserves the right to give better position than specified in the order at no increase in rate.

CV2 CV3 CV4

Add 10% to General 1 Page Four-Color rate Add 5% to General 1 Page Four-Color rate Add 15% to General 1 Page Four-Color rate

All Showcase rates are net. Payment must accompany copy for new advertisers. Ads may be submitted camera-ready or be prepared by Hi-Torque. When they are prepared by Hi-Torque, material must be received three (3) days before the material deadline.

B&W Color

1/6 page ..........$830 3-inch ..............$510 2-inch ..............$375 1-inch ..............$260 Word ads

12X B&W Color

980..........$770 920 ..........$685 835 ............$615 635..........$475 600 ..........$435 560 ............$375 475..........$350 450 ..........$320 420 ............$280 360..........$245 345 ..........$225 325 ............$195 $2.00 per word, with $54.00 min.

765 500 380 295

To reserve space, send copy and remittance to: SHOWCASE ADVERTISING, Dirt Bike, Hi-Torque Publications Inc., 25233 Anza Drive, Valencia, CA 91355

MAIL ORDER ADVERTISING RATES Any advertiser doing in excess of 50% of his total business by the sale of merchandise through the mail, making a direct offer to the consumer of merchandise and/or a mail-order catalog, and who states the exact price of the merchandise and postage instructions, may qualify for mail-order rates. Mail-order ads must contain information for ordering directly from the advertiser.

BLACK & WHITE

Rates are determined by number of issues contracted for and used within a 12-month period.

AGENCY DISCOUNT: 15% MULTIPLE INSERTION DISCOUNT: Based on total page commitment for one year in all Hi-Torque titles. 14 pages 24 pages 48 pages

2% 6% 10%

18 pages 36 pages

4% 8%

MULTIPLE MAGAZINE DISCOUNT: 2 Magazine Buy: 5% 3 Magazine Buy: 10% 4 or more Magazine Buy: 15% Advertisers scheduling space one-third or larger in two or more Hi-Torque magazines may qualify for a multiple discount. This discount is applied to the total cost of each insertion. All ads must run same size and color in same cover date month. Copy may vary on each ad. Hi-Torque titles eligible for multiple magazine buys are Dirt Bike, Motocross Action, Dirt Wheels, 4- Wheel ATV Action, Mountain Bike Action, BMX Plus! and R/C Car magazines.

NEW ADVERTISERS ARE REQUIRED TO PAY THE FIRST THREE MONTHS IN ADVANCE TO ESTABLISH CREDIT.

SHOWCASE RATES

B&W Color

FREQUENCY DISCOUNT:

12X

ISSUANCE & CLOSING DATES Hi-Torque material deadlines are for camera-ready art or film only. While every attempt is made by the Publisher to keep the on-sale dates as published, circumstances beyond our control may occur and publications may be received earlier or later than our published on-sale dates. Subscriptions are usually mailed by the printer two or three weeks prior to on-sale dates.

COVER DATE

SPACE DEADLINE*

MATERIAL DEADLINE**

ON-SALE DATE

January 2006...........................10/21/05..................10/28/05..................12/15/05 February 2006 .........................11/21/05 ..................11/30/05....................1/19/06 March 2006 ..............................12/22/05..................12/30/05....................2/16/06 April 2006 ..................................1/24/06....................1/31/06....................3/16/06 May 2006....................................2/23/06....................3/03/06....................4/20/06 June 2006 ..................................3/24/06....................3/31/06....................5/18/06 July 2006 ...................................4/24/06....................5/01/06....................6/15/06 August 2006 ..............................5/23/06....................5/31/06....................7/13/06 September 2006 ........................6/23/06....................6/30/06....................8/17/06 October 2006.............................7/26/06....................8/02/06....................9/14/06 November 2006 .........................8/24/06....................8/31/06..................10/19/06 December 2006 .........................9/25/06..................10/02/06 ..................11/16/06 January 2007...........................10/24/06..................10/31/06..................12/14/06 February 2007 .........................11/22/06..................12/01/06....................1/18/07 March 2007 ..............................12/26/06....................1/03/07....................2/15/07

1 Page...................................$4090 ...............$3870 ..............$3670 ..............$3460 2/3............................................3070 .................2900 ................2750 ................2590 1/2............................................2540 .................2400 ................2270 ................2150 1/3............................................1710 .................1630 ................1530 ................1450 1/4............................................1390 .................1320 ................1260.................1180 1/6............................................1020 ...................970 ..................910 ..................860

BLACK & ONE COLOR 1 Page...................................$5230 ...............$4930 ..............$4720 ..............$4330 2/3............................................4460 .................4200 ................4010 ................3680 1/2............................................3760 .................3550 ................3400.................3110 1/3............................................2930 .................2780 ................2660 ................2430

FOUR-COLOR 1 Page...................................$7480 ...............$7110 ..............$6740 ..............$6170 2/3............................................6650 .................6330 ................6000 ................5500 1/2............................................5990 .................5690 ................5390 ................4930 1/3............................................5170 .................4910 ................4660 ................4260 * Turn to page 32 for ad specifications and page 36 for contact information. * Insertion orders required on or before space deadline. ** Material received after deadline is subject to late charges. www.dir tbikemagazine.com 7

MOTOCROSS ACTION MAGAZINE

No magazine in the industry has made more money for advertisers than Motocross Action. The average enthusiast reads Motocross Action 8.3 times and holds onto his copy for two and half years, so your ad is viewed over and over. 70% of readers have purchased products from ads in Motocross Action, and spend an astounding $2,880 on parts and accessories per year. In an age when most motorcycle magazines have become lifestyle books, Motocross Action remains a “motorcycle magazine,” focusing on technical articles, how-to’s, in-depth analysis and technology. Motocross Action isn’t trying to speak to fans of the sport, but to real-life buyers, owners and consumers.

62% Compete in sanctioned races ★ $162,400,000 Total readers spent on ★

parts and accessories last year ★

74% Purchased parts and accessories from ads in Motocross Action

$58,900,000 Total readers spent on riding gear last year ★ MXA “Readers’ number one source for Parts, Accessories and Riding Gear” ★

8 www.motocrossactionmag.com

- ESTABLISHED 1973 - PUBLISHED MONTHLY

survey READER PROFILE

44% plan to buy pick-up truck

4 Readers per copy Male.........................98% Age 12 & under .................9% 13-17.......................17% 18-20.........................4% 21-24.........................6% 25-29.......................10% 30-39.......................24% 40-49.......................24% 50+............................6% Average age:................30 Married ....................45% Average Household Income ...............$73,000 Education level if over 18 High school grad .......47% Attending college.......15% College grad..............28% Other........................11%

Other vehicles owned Motorcycle trailer ......43% Mountain bike............41% SUV..........................32% BMX bike..................28% R/C Car ....................15% RV/Camper ...............13% Snowmobile...............11% Personal watercraft .....7% Transport motorcycle Pick up truck .............62% Trailer.......................45% Hitch type carrier ........6% Other sports/activities readers participate in Camping ...................43% Fishing......................42% Weight lifting ............38% Mountain biking .........32% Hunting.....................31% Running ....................26% Boating.....................25% Snowboarding............20% Truck off roading........16% Snow skiiing ..............14%

62% compete in sanctioned races

Brand of casual shoes worn

Class Mini............................7% 80cc ..........................6% 125cc ......................21% 250cc ......................28% Open ........................14% +25............................6% +30 .........................21% +40 .........................23% +50............................6%

Nike..........................32% Vans.........................14% Addidas ....................13% DC ...........................12% Etnies.......................12% Sketchers ...................4% Airwalk .......................3% Converse ....................2% Other........................59% None ..........................3%

Type of racing Motocross ................85% Cross country ...........10% Arenacross .................9% Supercross .................8% Desert ........................5% Other........................13%

Brand of sunglasses worn Oakley.......................28% Spy...........................12% Rayban .......................5% Arnette.......................4% Smith .........................3% Other........................33% None ........................20%

Readers race an average of 20 times a year 26% have others in household that race Readers ride an average of twice a week How much maintenance/repair/ hop-ups readers do 100%.......................31% 75-100%..................37% 50-75%....................14% 25-50%....................12% Less than..................25% 76% own a pick-up truck Brand of pick-up truck owned Ford .........................33% Chevrolet ..................31% Dodge.......................18% Toyota.......................11% GMC...........................9% Nissan ........................3% Mazda ........................2% Other..........................2%

73% own video game system Type owned Playstation 2.............77% Use computer ...........21% Playstation 1.............21% Nintendo ...................19% Sega...........................4% Dreamcast..................3% MOTORCYCLE OWNERSHIP 98% own a dirt/motocross motorcycles Readers own an average of two dirt/motocross motorcycles Brand of newest motorcycle Honda.......................36% Yamaha.....................34% Kawasaki...................13% Suzuki.........................8% KTM ...........................7% Husqvarna...................1% Other..........................2%

Size 50cc-60cc ..................5% 80cc-85cc ..................9% 100cc ........................2% 125cc ......................15% 200cc-220cc ..............3% 250cc ......................38% 300cc-380cc ..............3% 400cc-490cc ............22% 500cc-520cc ..............3% 600cc+ ......................2% Year 2005........................28% 2004........................22% 2003........................13% 2002........................10% 2001..........................7% 2000 or earlier .........20% Strokes 2-stroke....................51% 4-stroke....................49% Type Motocross ................86% Enduro........................8% Dual Sport ..................2% Other..........................5% Factors that influenced readerthe most when purchasing bike Magazine tests..........53% Previous experience ...34% Price ........................16% Friend’s recommend ..12% Factory race results ...11% Dealer support ............9% Parent’s recommend....6% Factory contingency program .....................5% Showroom availability ...4% Dealership recommend.................2% 25% own an ATV MOTORCYCLE PURCHASE PLANS Plan to buy a dirt/motocross motorcycle Yes...........................48% Maybe ......................24% Brand Yamaha.....................38% Honda.......................34% Suzuki.......................12% Kawasaki...................11% KTM ...........................7% Gas Gas......................1% LEM ...........................1% Other..........................0% Size 50-60cc .....................2% 80-85cc ...................10% 125cc ......................10% 200-220cc .................2% 250cc ......................41% 300-380cc .................3% 400-490cc ...............32% 500-520cc .................2% 600cc+ ......................2% Year Brand new ................74% Used ........................12% Not sure ...................16%

Strokes 4-stroke....................64% 2-stroke....................39% Type Motocross ................84% Enduro......................10% Dual Sport ..................2% Other..........................7% 81% influence their friends on what bike to buy 20% plan to buy an ATV PARTS AND ACCESSORIES Readers spend an average of $2,620 a year on parts and accessories 73% of the readers have purchased parts and accessories from ads in Motocross Action Main source of information on parts and accessories Ads in Motocross Action .....................40% Editorial in Motocross Action .....................31% Bike shops ................25% Catalogs ...................21% Friends .....................15% Other magazines .......10% At competitions...........7% Other..........................9% 59% said motorcycle dealers do not stock the parts and accessories they want to buy 61% have modified suspension 43% have modified motors 75% purchased aftermarket 4-stroke exhaust Brand FMF .........................46% Pro Circuit ................41% Big Gun.......................9% Bill’s Pipes ..................1% DEP............................1% Other..........................2% 52% purchased aftermarket 4-stroke exhaust Brand FMF .........................26% Pro Circuit ................21% White Bros ...............14% Dr. D ........................13% Yoshimura.................11% Big Gun.......................6% Super Trapp ................4% DMC...........................2% Two Brothers ..............1% Other..........................1% 64% purchased aftermarket silencer

Brand FMF .........................42% Pro Circuit ................35% Dr. D ..........................5% White Bros. ................5% Bill’s Pipes ..................2% Answer .......................1% DG .............................1% DEP............................1% SuperTrapp .................1% Other..........................8% 36% purchased aftermarket triple clamps Brand Applied Racing ..........26% Renthal.....................13% Tag...........................13% RG3 .........................12% Pro Circuit ..................9% Scott’s .......................3% Universal.....................3% Azonic.........................2% Tru Tech......................2% 909............................1% Other..........................0% 54% purchased aftermarket handlebar Brand Pro Taper..................21% Renthal.....................17% Tag .............................5% Moose ........................2% AFAM .........................1% O’Neal.........................1% Answer .......................1% 909............................1% Azonic.........................1% Longhorn.....................1% Tusk............................1% Other..........................3% 52% purchased an aftermarket clutch lever Brand ASV..........................37% Works Connection .....18% ARC .........................13% Sun Line ...................10% Pro Circuit ..................9% Magura.......................6% 909............................4% Magnum .....................3% Applied Racing ............2% Other..........................2% 84% purchased aftermarket grips Brand Renthal.....................42% Scott’s .....................22% Pro-Grip....................11% 909............................5% Smith .........................2% Answer .......................2% Azonic.........................2% O’Neal.........................2% ODI.............................1% Oury ...........................1% Sunline........................1% Other..........................8% 88% purchased aftermarket sprockets Brand Renthal.....................48%

www.motocrossactionmag.com 9

survey Sunstar ....................11% SideWinder .................8% Tag .............................6% JT ..............................4% Vortex ........................4% Moose ........................3% Primary Drive ..............2% Talon...........................2% Sprocket Specialists ....1% AFAM .........................1% Other..........................7% 95% purchased aftermarket chain

MOTOCROSS ACTION MAGAZINE

Brand D.I.D. .......................37% Renthal.....................25% RK............................16% Regina ........................5% Krause/SideWinder......3% EK ..............................2% Primary Drive ..............2% AFAM .........................1% Tsubaki .......................1% KMC...........................1% Other..........................7% 87% replace their chain when they replace their sprockets 85% purchased aftermarket air filter Brand of air filter Twin-Air ....................56% Uni-Filter...................18% K&N .........................12% Ready Racing ..............6% Other..........................7% 48% purchased aftermarket reeds Brand Boyesen....................62% Mototassinari............28% Carbon Tech ..............10% 40% purchased aftermarket piston Brand Wiseco.....................94% Vertex ........................4% SRS............................2% Brand of replacement front tire most often purchased Dunlop ......................54% Michelin ....................15% Bridgestone ................9% Maxxis........................9% Kenda .........................5% Pirelli..........................2% Cheng Shin..................1% IRC.............................1% Metzeler .....................1% Other..........................3%

Brand of replacement rear tire most often purchased Dunlop ......................44% Michelin ....................16% Maxxis......................11% Bridgestone ................9% Cheng Shin..................7% Kenda .........................6% Pirelli..........................2% Metzeler .....................1% IRC.............................1% Other..........................2%

Brand of gearbox oil used Bel-Ray.....................19% Maxima ....................12% Yamalube ..................11% Castrol .....................10% HP-2 ..........................9% Spectro.......................8% Motorex......................4% Silkolene .....................3% Motul..........................2% Redline .......................1% Other........................22%

Readers purchase an average of 6 tires per year

Brand of chain lube used Maxima ....................27% Bel-Ray.....................24% PJI ...........................12% Silkolene .....................5% Spectro.......................5% Motul..........................3% HP-2 ..........................2% Sidewinder ..................2% Other........................20%

72% purchased aftermarket brake pads Brand EBC..........................50% Stock/OEM................16% Braking .......................7% Moose ........................5% Galfer .........................4% Ferodo ........................4% Tusk............................3% DP/Dunlop...................2% SBS............................2% Answer .......................2% Vesrah........................2% Other..........................5% Brand of 2-stroke oil used Maxima ....................18% Bel-Ray.....................14% Yamalube ..................13% Amsoil ......................10% Spectro.......................7% Klotz...........................6% Castrol .......................6% HP-2 ..........................6% Motul..........................4% Silkolene .....................4% Motorex......................2% Torco ..........................2% PJI .............................1% Redline .......................1% Other..........................9% Brand of 4-stroke oil used Hondaline..................21% Castrol .....................10% Yamalube ..................10% Bel-Ray .......................9% Spectro.......................7% Maxima ......................6% Amsoil ........................5% Mobile 1 .....................4% Motorex......................4% Motul..........................3% Valvoline......................3% Silkolene .....................2% PJI .............................2% Torco ..........................2% Klotz...........................1% Pennzoil ......................1% Kawasaki.....................1% Redline .......................1% Other..........................9%

10 www.motocrossactionmag.com

Main source of information on riding gear Motocross Action .....................74% Local motorcycle dealer.......................39% Mail order.................27% Local motorcycle store ........................23% On the internet..........19% 50% said motorcycle dealers do not stock the riding gear they want to buy 99% own helmet

Brand of numbers used De-Cal Works............24% Factory Effex .............18% N-Style .....................17% 100%.........................6% Dirt Digits...................5% One ............................5% Attack.........................2% Turfs Up......................2% Factory Backing ...........2% Bike Graphix................1% Powersport .................1% Pros Choice ................1% Throttle Jockey............1% Other........................16%

Brand HJC..........................25% O’Neal ......................12% Bell...........................11% Fox...........................11% Thor .........................10% Troy Lee......................9% Arai ............................8% Shoei ..........................8% KBC............................5% M2R...........................4% Xtreme .......................4% AXO ...........................2% Fly ..............................2% MSR...........................2% Answer .......................2% 661............................1% Arc.............................1% Suomy ........................1% AGV ...........................1% Other........................10%

62% purchased aftermarket graphics

98% own motocross goggles

Brand N-Style .....................18% One ..........................15% Factory Effex .............14% De-Cal Works..............8% Throttle jockey.............5% CEET ..........................4% FMF ...........................3% Honda/Yamaha of Troy ..3% Pro Circuit ..................2% 100%.........................2% Pro’s Choice ................1% Ten ............................1% Other........................24%

Brand Scott ........................51% Oakley.......................27% Spy...........................20% Smith .......................17% Pro Grip......................6% Dragon .......................2% Utopia.........................2% Answer ......................1% Goat ...........................1% Blur ............................1% Other..........................3%

76% influence their friends on what hop-up parts they should buy RIDING GEAR Readers spend an average of $951 a year on riding gear. 50% of the readers have purchased riding gear from ads in Motocross Action

97% own motocross gloves Brand Fox...........................37% Thor .........................27% O’Neal ......................13% No Fear ......................7% Shift ...........................7% MSR...........................6% AXO ...........................6% Troy Lee......................6% Answer .......................5% Sinisalo.......................3%

Xtreme .......................2% Fly ..............................2% 661............................1% Arc.............................1% Azonic.........................1% Ocelot.........................1% Pro Grip......................1% Other..........................8% 96% own motocross boots Brand Alpinestars ...............37% Fox...........................17% O’Neal ......................10% Thor .........................10% Gaerne........................8% Sidi.............................4% AXO ...........................4% MSR...........................3% Fly ..............................2% Hi-Point ......................2% Answer .......................1% Arc.............................1% Oxtar..........................1% 661............................1% Other..........................1% 93% own motocross pants Brand Fox...........................37% Thor .........................30% O’Neal ......................14% No Fear ......................9% Answer .......................7% Troy Lee......................7% MSR...........................7% Shift ...........................6% AXO ...........................4% Sinisalo.......................2% Fly ..............................2% Arc.............................1% Azonic.........................1% Ocelot.........................1% SoCal..........................1% Xtreme .......................1% Other..........................9% 70% own motocross shoulder pads Brand Fox...........................31% Thor .........................21% 661............................9% HRP ...........................8% O’Neal.........................7% Answer .......................6% Troy Lee......................4% AXO ...........................3% Acerbis.......................3% No Fear ......................3% MSR...........................2% Evs.............................2% Shift ...........................2% Xtreme .......................1% Other..........................7%

Effective January 2006 Issue

DISCOUNTS

GENERAL ADVERTISING RATES BLACK & WHITE

12X

CV2 CV3 CV4

Add 10% to General 1 Page Four-Color rate Add 5% to General 1 Page Four-Color rate Add 15% to General 1 Page Four-Color rate

B&W Color

1/6 page ..........$805 3-inch ..............$550 2-inch ..............$405 1-inch ..............$280 Word ads

12X B&W Color

955..........$745 895 ..........$690 840 ............$595 675..........$510 635 ..........$470 605 ............$410 505..........$375 475 ..........$345 445 ............$300 380..........$260 360 ..........$240 340 ............$210 $2.00 per word, with $54.00 min.

745 535 400 310

To reserve space, send copy and remittance to: SHOWCASE ADVERTISING, Motocross Action, Hi-Torque Publications Inc., 25233 Anza Drive, Valencia, CA 91355

BLACK & WHITE

Rates are determined by number of issues contracted for and used within a 12-month period.

AGENCY DISCOUNT: 15% MULTIPLE INSERTION DISCOUNT: Based on total page commitment for one year in all Hi-Torque titles. 14 pages 24 pages 48 pages

2% 6% 10%

18 pages 36 pages

4% 8%

NEW ADVERTISERS ARE REQUIRED TO PAY THE FIRST THREE MONTHS IN ADVANCE TO ESTABLISH CREDIT.

SHOWCASE RATES

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COVER DATE

SPACE DEADLINE*

MATERIAL DEADLINE**

ON-SALE DATE

January 2006...........................10/13/05..................10/20/05..................12/08/05 February 2006..........................11/11/05 ..................11/18/05....................1/12/06 March 2006 ..............................12/14/05..................12/21/05....................2/09/06 April 2006 ..................................1/16/06....................1/23/06....................3/09/06 May 2006....................................2/15/06....................2/23/06....................4/13/06 June 2006 ..................................3/16/06....................3/23/06 ....................5/11/06 July 2006 ...................................4/14/06....................4/21/06....................6/08/06 August 2006 ..............................5/15/06....................5/22/06....................7/06/06 September 2006 ........................6/15/06....................6/22/06....................8/10/06 October 2006.............................7/18/06....................7/25/06....................9/07/06 November 2006 .........................8/16/06....................8/23/06..................10/12/06 December 2006 .........................9/15/06....................9/22/06 ..................11/09/06 January 2007...........................10/16/06..................10/23/06..................12/07/06 February 2007 .........................11/14/06 ..................11/21/06 ....................1/11/07 March 2007 ..............................12/14/06..................12/21/06....................2/08/07

DIRT WHEELS MAGAZINE

How do you inexpensively and profitably reach the explosive ATV market, which continues to grow by 800,000 new units year after year? With Dirt Wheels. Dirt Wheels celebrates its 25th anniversary with close to 300% more paid circulation than any other ATV magazine in the world. That translates into the strongest reader response in the motocycle/ATV industry; just ask our advertisers, most of whom have run with us for a quarter of a century. Dirt Wheels penetration at the consumer, dealer and distributor level is universal. If you want the ATV world to know about your product or service, you can be guaranteed they’ll see it every month in Dirt Wheels!

3 Number of ATV riders in household ★ 55% Use their ATV for hunt/fish/work ★ $330,000,000 Total readers spent on parts and ★

accessories last year ★

76% Purchased parts and accessories from ads in Dirt Wheels

★

$64,300,000 Total readers spent on riding gear last year

12 www.dir twheelsmag.com

- ESTABLISHED 1980 - PUBLISHED MONTHLY

survey READER PROFILE 95% Male Age 12 & under................2% 13-17.....................30% 18-20.......................4% 21-24.......................9% 25-29.....................15% 30-39.....................20% 40-49.....................14% 50+..........................6% Average age: 28 45% Married Average household income $65,500 Level of education if over 18 High school grad......56% Attending college .......9% College grad ............23% Other......................12% Main use of ATV Off-road riding .........97% Racing ....................38% Hunt/fish/camp ........29% Other work vehicle ...14% Farm vehicle............12% Type of terrain ridden most often Trails/forests ...........92% Snow/ice .................49% Mud/swamp ............48% Farmland.................48% Sand dunes .............35% Desert ....................19% Average 3 family members ride ATVs 31% compete in organized races Type of racing Motocross ..............51% Cross Country/ Hare scrambles.......42% Sand drags..............20% Flattrack .................15% Ice racing ................10% Mud bogs..................6% Desert/Baja...............5% ATV pulls...................4% Other main sports and activities readers participate in Camping..................66% Fishing ....................62% Hunting ...................53% Truck off roading ......34% Boating ...................34% Weight lifting...........33% Motorcycle riding.....26% Mountain biking .......23%

Running...................18% Snowboarding..........15% Snow skiing ...............8% 90% own a video game system Brand Playstation 2 ...........62% Use computer .........50% Nintendo .................27% Playstation 1 ...........25% X Box......................18% Sega .........................8% Dreamcast ................2% Other .......................6% Purchase an average of 4 video games a year 78% own a pick-up truck Brand Ford........................35% Chevrolet ................34% Dodge.....................18% GMC.........................9% Toyota .......................4% Nissan ......................4% Other ........................1% Other vehicles owned Car .........................42% SUV........................36% Mountain bike ..........35% Motorcycle trailer ....26% BMX bike ................24% R/C Car ..................22% Off road motorcycle .15% Snowmobile.............14% RV/Camper .............13% Travel trailer ............12% Street Motorcycle....10% Personal watercraft ...6% ATV OWNERSHIP

ATV type High performance 2-WD .....................39% Sport 2-wheel drive..31% Utility 4x4 ...............22% Utility 2-wheel drive ...4% Sport 4x4 .................3% Entry level .................2% Engine type 4-stroke..................86% 2-stroke..................14% Size 50-124cc..................3% 125-199cc................2% 200-299cc .............14% 300-299cc .............17% 400-499cc .............38% 500-599cc................6% 600cc+ ..................21% Influencing factors when you bought your ATV Magazine test .........47% Previous brand experience...............46% Price.......................38% Friend's recommend.............30% Local dealer support...................18% Showroom availability................10% Dealership recommend.............10% Parent's recommend ...............8% Factory race team results ......................6% Factory contingency program....................2% 83% influence friends on their ATV purchase 48% plan to buy ATV in next 12 months

99% own an ATV Average two ATV's owned Newest year owned 2005......................22% 2004......................32% 2003......................14% 2002 ........................8% 2001......................10% 2000 or earlier .......15% Newest brand Yamaha...................36% Honda .....................26% Suzuki .....................14% Polaris ....................10% Kawasaki...................8% Arctic Cat .................3% Dinli ..........................1% E-Ton ........................1% Kymco.......................1% Bombardier ...............1%

Brand Yamaha...................36% Honda .....................25% Suzuki .....................15% Undecided ...............12% Kawasaki...................8% Polaris ......................5% Arctic Cat .................2% Bombardier ...............1% Dinli ..........................1% E-Ton ........................1% Kymco.......................1% Kasea .......................1% Other ........................0% ATV type Hi-performance 2-WD .....................46% Sport 2-wheel drive...........23% Utility 4x4 ...............18% Sport 4x4 ...............10% Entry level .................5% Utility 2 wheel drive ...3%

Engine type 4-stroke..................84% 2-stroke..................10% undecided..................8% Size 50-124cc..................5% 125-199cc................0% 200-299cc................8% 300-399cc .............12% 400-499cc .............48% 500-599cc................4% 600cc+ ..................23% Undecided .................8% PARTS & ACCESSORIES Readers spend an average of $2,180 on parts and accessories each year

55% purchased aftermarket silencer Brand FMF........................18% White Bros .............13% Yoshimura ...............13% HMF .........................9% Pro Circuit.................8% DG............................5% Big Gun.....................3% Super Trapp...............3% Toomey .....................3% DMC.........................2% Alba..........................2% Dr. D.........................1% Trinity........................1% Paul Turner................1% Other......................17% 41% purchased aftermarket handlebar

76% purchased parts and accessories from ads in Dirt Wheels Main source of information for purchasing parts and accessories Ads in Dirt Wheels .........67% Catalogs .................33% Internet...................30% Editorial in Dirt Wheels .............16% Friends ...................14% Bike shop ................13% Other magazines........5% At competitions .........3% Other .......................3%

Brand Renthal ...................34% Tag .........................19% Answer/Pro Taper ....12% Fly ............................5% Tusk ..........................4% O'Neal.......................4% 909 ..........................3% Other......................18% 57% purchased aftermarket grips

57% of the readers said ATV dealers do not stock the parts and accessories they want to buy

Brand Scott ......................33% Pro-Grip ..................17% Renthal ...................11% Oury .........................6% 909 ..........................4% O'Neal.......................4% Smith........................3% Answer .....................2% Azonic.......................1% Other......................19%

23% have modified suspension

34% purchased aftermarket sprockets

41% have modified engine

Brand Renthal ...................21% Sunstar...................20% SideWinder .............16% Primary Drive ..........12% Vortex.......................2% 909 ..........................2% Magnum....................1% Afam.........................1% Tag ...........................1% Other......................25%

50% purchased aftermarket exhaust pipe Brand FMF........................18% Yoshimura ...............13% White Bros .............11% HMF .......................10% Pro Circuit.................9% DG............................5% Big Gun.....................3% Toomey .....................3% DMC.........................2% SuperTrapp................2% Alba..........................2% Dr. D.........................1% Trinity........................1% LRD ..........................1% Paul Turner................1% Other......................16%

36% purchased aftermarket chain Brand D.I.D.......................30% SideWinder .............13% Renthal ...................11% RK ............................9% Primary Drive ............7% Regina ......................6% EK ............................1%

www.dir twheelsmag.com 13

survey KMC .........................1% Tsubaki......................1% Other......................19% 64% purchased aftermarket air filter Brand K&N........................70% Uni-Filter .................17% Twin-Air.....................6% PC Racing ................1% Other ........................6%

DIRT WHEELS MAGAZINE

34% purchased aftermarket brake pads Brand EBC ........................50% Tusk ..........................8% Galfer........................5% SBS ..........................5% DP/Dunlop .................4% Moose ......................4% Braking .....................2% EPI............................2% Ferodo ......................2% Vesrah ......................2% Other......................15% Front tire used Dunlop ....................25% ITP..........................21% Maxxis ....................17% Carlisle .....................6% Kenda .......................6% Ohtsu........................6% Goodyear...................4% Bridgestone...............2% Sand Tires Unltd. .......2% SkatTrak ...................2% Duro .........................1% Greenball...................1% Other......................15% Rear tire used ITP..........................28% Dunlop ....................21% Maxxis ....................18% Kenda .......................8% Carlisle .....................6%

Ohtsu........................5% Skat Trak...................3% Goodyear...................3% Bridgestone...............2% Sand Tires Unltd. .......2% Duro Tire...................1% Greenball...................1% Other......................12% Average 6 ATV tires purchased each year 42% purchased aftermarket nerf bars Brand DG..........................36% AC..........................30% Tusk ..........................6% Pro Aluminum............4% Other......................23% 4-stroke oil used Yamalube ................20% Hondaline ................16% Castrol....................11% Mobil 1 .....................7% Valvoline....................6% Pennzoil.....................5% Bel-Ray .....................4% Kawasaki...................3% Maxima.....................3% Spectro.....................2% Quaker State .............2% Silkolene....................1% Motul........................1% PJ1 ..........................1% Other......................17% 2-stroke oil used Yamalube ................11% Bel-Ray .....................4% Maxima.....................3% Motul........................2% Castrol......................2% Pennzoil.....................1% Spectro.....................1% Hondaline ..................1% Valvoline....................1% PJ1 ..........................1% Other......................12%

14 www.dir twheelsmag.com

Gearbox oil used Yamalube ................22% Castrol....................11% Bel-Ray .....................7% Pennzoil.....................6% Mobil 1 .....................6% Maxima.....................5% HP-2.........................2% Spectro.....................2% PJI............................1% Motul........................1% Silkolene....................1% Other......................35% 28% purchased aftermarket graphics Brand Factory Effex .............9% Ceet .........................5% One Industries ...........5% FMF..........................3% Pro Circuit.................3% N-Style......................2% Alba..........................1% Decal Works .............1% Other......................60%

O'Neal.......................6% Bell ...........................6% Fox ...........................5% KBC ..........................4% Fly ............................3% MSR .........................2% Shoei ........................2% Troy Lee ....................2% ARC..........................2% Bieffe ........................2% M2R .........................2% Arai ..........................1% AXO..........................1% Ocelot .......................1% Answer .....................1% Other .....................26% 94% own motocross goggles Brand Scott ......................48% Oakley.....................16% Smith......................11% Spy ...........................6% Pro Grip ....................6% Answer .....................1% Other ........................7%

RIDING GEAR Readers spend an average of $426 on riding gear and apparel per year 52% purchased riding gear from ads in Dirt Wheels Main source of information in purchasing riding gear Dirt Wheels .........72% Local dealer.............36% Mail order ...............30% Internet...................26% Local shop...............18% 99% own a helmet Brand HJC ........................24% Thor..........................7%

93% own motocross gloves Brand Fox .........................26% Thor........................20% O'Neal.......................7% Answer .....................5% Shift..........................5% Fly ............................3% MSR .........................3% No Fear.....................2% Four..........................2% AXO..........................1% Ocelot .......................1% Acerbis .....................1% Other......................18% 72% own motocross boots

Brand Thor........................12% Alpinestars..............11% O'Neal.....................11% Fox ...........................7% Answer .....................2% ARC..........................2% AXO..........................2% Fly ............................2% Ocelot .......................2% Gaerne......................1% Four..........................1% MSR .........................1% Sidi ...........................1% Other......................16% 65% own motocross pants Brand Fox .........................13% Thor........................13% O'Neal.......................8% Shift..........................6% Answer .....................5% MSR .........................3% Four..........................3% Fly ............................2% Ocelot .......................1% No Fear.....................1% ARC..........................1% AXO..........................1% Troy Lee ....................1% Other......................10% 30% own shoulder pads Brand Fox ...........................8% Thor..........................8% O'Neal.......................3% Shift..........................2% 661 ..........................1% Acerbis .....................1% Answer .....................1% Fly ............................1% MSR .........................1% AXO..........................1% Other ........................2%

Effective January 2006 Issue

DISCOUNTS

GENERAL ADVERTISING RATES BLACK & WHITE

12X

1 Page ..................................$5735 ...............$5610 ............. $5360..............$5080 2/3 ...........................................4610 .................4475 ................4270................4065 1/2 ...........................................3560 .................3475 ................3320................3130 1/3 ...........................................2560 .................2485 ................2375................2250 1/4 ...........................................1990 .................1960 ................1870................1775 1/6 ...........................................1415 .................1395 ................1320................1250

BLACK & ONE COLOR 1 Page ..................................$7295 ...............$6975 ..............$6700..............$6325 2/3 ...........................................6190 .................5915 ................5700................5370 1/2 ...........................................4870 .................4660 ................4485................4215 1/3 ...........................................3915 .................3660 ................3540................3325

FOUR-COLOR 1 Page ................................$10120 ...............$9615 ..............$9105..............$8550 2/3 ...........................................8605 .................8175 ................7730................7305 1/2 ...........................................7675 .................7295 ................6900................6525 1/3 ...........................................6670 .................6340 ................5975................5685

CV2 CV3 CV4

Add 10% to General 1 Page Four-Color rate Add 5% to General 1 Page Four-Color rate Add 15% to General 1 Page Four-Color rate

B&W Color

1/6 page ..........$860 3-inch ..............$800 2-inch ..............$595 1-inch ..............$390 Word ads

12X B&W Color

995..........$805 955 ..........$735 885 ............$640 925..........$740 865 ..........$675 795 ............$590 696..........$550 650 ..........$505 605 ............$440 490..........$360 460 ..........$335 435 ............$290 $2.00 per word, with $54.00 min.

790 715 540 390

To reserve space, send copy and remittance to: SHOWCASE ADVERTISING, Dirt Wheels, Hi-Torque Publications Inc., 25233 Anza Drive, Valencia, CA 91355

BLACK & WHITE

AGENCY DISCOUNT: 15% MULTIPLE INSERTION DISCOUNT: Based on total page commitment for one year in all Hi-Torque titles. 14 pages 24 pages 48 pages

2% 6% 10%

18 pages 36 pages

4% 8%

Rates are determined by number of issues contracted for and used within a 12-month period.

ATV GROUP DISCOUNT: 10%

SHOWCASE RATES

B&W Color

FREQUENCY DISCOUNT:

12X

COVER DATE

SPACE DEADLINE*

MATERIAL DEADLINE**

ON-SALE DATE

January 2006...........................10/10/05..................10/17/05..................12/01/05 February 2006 .........................11/08/05 ..................11/15/05....................1/05/06 March 2006 ..............................12/09/05..................12/16/05....................2/02/06 April 2006...................................1/11/06....................1/18/06....................3/02/06 May 2006....................................2/10/06....................2/17/06....................4/06/06 June 2006 ..................................3/13/06....................3/20/06....................5/04/06 July 2006....................................4/11/06....................4/18/06....................6/01/06 August 2006 ..............................5/10/06....................5/17/06....................6/29/06 September 2006 ........................6/12/06....................6/19/06....................8/03/06 October 2006.............................7/13/06....................7/20/06....................8/31/06 November 2006 .........................8/11/06....................8/18/06..................10/05/06 December 2006 .........................9/12/06....................9/19/06 ..................11/02/06 January 2007 ...........................10/11/06..................10/18/06 ..................11/30/06 February 2007 .........................11/09/06 ..................11/16/06....................1/04/07 March 2007 ..............................12/11/06..................12/18/06....................2/01/07

1 Page.....................................$4270................$4115 .............$4010 ..............$3825 2/3 .............................................3395 .................3295 ...............3225 ................3045 1/2 .............................................2655 .................2560 ...............2485 ................2365 1/3 .............................................1780 .................1705 ...............1680 ................1610 1/4 .............................................1415 .................1395 ...............1355 ................1295 1/6 .............................................1050 .................1020 .................995 ..................940

BLACK & ONE COLOR 1 Page.....................................$5870 ...............$5645 .............$5440 ..............$5170 2/3 .............................................4985 .................4790 ...............4625 ................4405 1/2 .............................................4030 .................3895 ...............3760 ................3565 1/3 .............................................3360 .................3190 ...............3115 ................2965

FOUR-COLOR 1 Page.....................................$8175 ...............$7840 .............$7580 ..............$7055 2/3 .............................................7350 .................7085 ...............6830 ................6460 1/2 .............................................6525 .................6270 ...............6070 ................5700 1/3 .............................................5615 .................5415 ...............5235 ................5130 * Turn to page 32 for ad specifications and page 36 for contact information. * Insertion orders required on or before space deadline. ** Material received after deadline is subject to late charges.

NEW ADVERTISERS ARE REQUIRED TO PAY THE FIRST THREE MONTHS IN ADVANCE TO ESTABLISH CREDIT.

www.dir twheelsmag.com 15

ATV ACTION MAGAZINE

After 23 years of providing its readers with the most informative coverage of the latest Sport and Utility model four wheelers, ATV Action continues to be a must-read for the industry and ATV enthusiast. Over the past decade the ATV industry has seen a tremendous growth in the sales of new and used ATV units and aftermarket products. In our current reader survey you will find that ATV Action readers spend an average of $2,450 per year on parts and accessories for their four wheelers. With a low advertising rate and its large readership base, ATV Action provides the best media value to reach this dynamic group of spending enthusiasts. Each month ATV Action readers look forward to its concise and extremely credible performance product and accessory evaluations, pro rider interviews, worldwide event and race coverage, pro riding tips, ATV repair, legal and land issues and adventure/ destination stories.

92% Own a high performance or sport quad ★ $140,000,000 Total readers spent on parts ★

and accessories last year

61% Purchased parts and accessories from ads in ATV Action ★ $17,000,000 Total readers spent on riding gear last year ★ 43% Purchased riding gear from ads in ATV Action ★

16 www.4wheelatv.com

- ESTABLISHED 1983 - PUBLISHED MONTHLY

survey READER PROFILE 4 Readers per copy Male ......................98% Age 12 & under ................4% 13-17 ....................14% 18-20 ....................11% 21-24 ......................8% 25-29 ....................15% 30-39 ....................27% 40-49 ....................14% 50+ ..........................6% Average age ............29 Married ..................47% Household income....$62,000

Jet skiing ................18% Running ..................16% Snowboarding ..........12% Snow Skiing ..............8% 83% own a video game system Type owned Playstation 2............79% Use computer..........27% X Box ......................22% Nintendo..................20% Playstation 1............20% Sega ........................5% Dreamcast ................3% Readers purchase an average 6 video games a year 83% own a pick-up truck

Level of education if over 18 High school grad ......61% Attending college........5% College grad ............21% Other ......................12% ATV Usage Off road fun riding ....92% Racing ....................25% Hunt/fish/camp ........25% Other work vehicle....11% Farm vehicle ..............9% Terrain Ride On Trails/forests............83% Mud/swamp ............39% Farmland ................33% Snow/ice..................30% Sand dunes..............28% Desert ....................16% Number of family members that ride ATVs............2 20% compete in organized races Type of racing Motocross ..............62% Cross Country/Hare scrambles ............32% Flattrack..................17% Sand drags ..............11% ATV pulls ................10% Ice racing ..................8% Mud bogs ..................8% Desert/baja................3% Other main sports and activities readers participate in Camping..................68% Fishing ....................54% Hunting ..................47% Truck offroading........36% Boating....................34% Motorcycle riding ....32% Weight lifting ..........28% Mountain biking........22%

Brand of pick-up owned Chevrolet ................35% Ford ........................35% Dodge ....................16% GMC ......................12% Toyota ......................5% Nissan ......................4% Mazda ......................1% Other ........................1% Other vehicles owned Car ........................49% SUV ........................35% RC car ....................32% Mountain bike ..........32% Motorcycle trailer ....29% BMX bike ................20% Off -road motorcycle 18% Street motorcycle ....16% RV/Camper..............11% Travel trailer ............11% Snowmobile ............11% Personal watercraft....7%

Type High performance 2 wheel drive ..............34% Sport/Utility 4x4 ......33% Sport 2 wheel drive ..17% Youth ........................5% Sport/Utility 2 wheel drive ............5% Sport 4x4..................3% Utility 2WD................2% Entry-Level ................1%

Sport 2WD..............14% Sport 4x4..................7% Sport/Utility 2 WD ....6% Youth ........................5% Entry-Level ................2% Utility 2WD................0%

Engine type .................. 4-stroke ..................82% 2-stroke ..................18%

Size 50-70cc ....................3% 80-90cc ....................3% 125-185cc................2% 200-250cc..............10% 300-350cc..............13% 400-495cc..............33% 500-595cc..............12% 600-700cc..............18% Undecided..................9%

Size 50-70cc ....................2% 80-90cc ....................3% 125-185cc................2% 200-250cc..............14% 300-350cc..............14% 400-495cc..............36% 500-595cc................8% 600cc-700cc ..........21% Influencing factors when you bought your ATV Magazine test results ....................43% Previous brand experience ..............35% Price ......................24% Friend's recommend ............15% Dealer support ..........9% Showroom availability ..................8% Dealership recommend ..............5% Factory race results ..5% Parent's recommend ..3% Factory contingency program ....................3%

ATV OWNERSHIP

80% influence friends on their ATV purchase

99% own an ATV

ATV PURCHASE PLANS

Readers own an average of two ATV's

52% plan to buy a new ATV

Newest year owned 2005 ......................22% 2004 ......................27% 2003 ......................18% 2002 ........................6% 2001 ........................7% 2000 or earlier........19% Newest brand owned Yamaha ..................34% Honda ....................28% Polaris ....................12% Suzuki......................11% Kawasaki ................10% Arctic Cat..................2% E-Ton ........................1% Other ........................1%

Brand Yamaha ..................29% Honda ....................26% Undecided................15% Suzuki......................15% Kawasaki ..................7% Polaris ......................6% Arctic Cat..................4% Bombardier................3% Dinli ..........................1% Madami ....................1% Kymco ......................1% E-Ton ........................1% Other ........................0% Model type Hi- performance 2WD ......................39% Sport/Utility 4x4 ......31%

Engine type 4-stroke ..................84% Undecided..................9% 2-stroke ....................7%

PARTS & ACCESSORIES Readers spend an average of $2,450 a year on parts and accessories 61% purchased products from ads in ATV Action Main source of information for purchasing parts and accessories Ads in ATV Action ....48% Catalogs..................38% Editorial in ATV Action ..............17% Friends ......................5% Bike shop ................15% Other magazines......14% At competitions..........2% Other ......................13% 54% of the readers said their ATV dealers does not stock the parts and accessories they want to buy 40% of the readers have modified their engine 28% of the readers have modified their suspension 53% purchased an aftermarket exhaust system Brand FMF ........................21% Yoshimura ..............10% White Bros. ............10% Pro Circuit ................8% HMF..........................5% DG ............................5% Big Gun ....................4%

Toomey......................2% Alba ..........................2% Dr.D ..........................2% Eddie Sanders............2% SuperTrapp ................2% CT ............................1% DMC ........................1% Paul Turner ................1% LRD ..........................1% Pulse Charger ............1% Rocket ......................1% Two brothers..............1% Trinity ........................1% Other ......................21% 55% purchased an aftermarket silencer Brand FMF ........................21% White Bros..............10% Yoshimura ..............10% Pro Circuit ..............10% Big Gun ....................5% DG ............................4% HMF..........................4% Alba ..........................2% Dr. D ........................2% Eddie Sanders............2% SuperTrapp ................2% Toomey......................2% Aaen ........................1% CT ............................1% DMC ........................1% Dynoport ..................1% LRD ..........................1% Paul Turner ................1% Pro Aluminum ............1% Rocket ......................1% Other ......................21% 40% purchased an aftermarket handlebar Brand Renthal....................33% Pro Taper ................17% Tag..........................13% O'Neal ......................6% Fly ............................6% DG ............................2% FMF ..........................2% Azonic ......................1% Tusk ..........................1% Other ......................20% 37% purchased aftermarket sprockets Brand Renthal....................21% SideWinder..............17% Sunstar ..................15% Primary Drive ............9% FMF ..........................4% AFAM........................2% Magnum....................2% Vortex ......................1% Other ......................31% 42% purchased an aftermarket chain www.4wheelatv.com 17

survey Brand D.I.D ......................33% Primary Drive ............8% SideWinder................8% RK ............................7% Renthal......................6% EK ............................3% Regina ......................3% Tsubaki ......................2% KMC..........................1% Other ......................29% 53% purchased aftermarket grips Brand Scott ......................26% Pro-Grip ..................19% Renthal....................16% 909 ..........................7% O'Neal ......................6% Oury..........................3% Smith ........................2% Answer......................1% Azonic ......................1% ODI ..........................1% Other ......................17%

ATV ACTION MAGAZINE

64% purchased an aftermarket air filter Brand K&N ........................69% Uni-Filter ................14% Twin-Air ....................7% No Toil ......................2% FMF ..........................2% Other ........................5% Front tire used Dunlop ....................24% ITP ..........................23% Maxxis ....................14% Carlisle......................5% Goodyear ..................5% Bridgestone ..............4% Ohtsu ........................4% Kenda........................3% Skat Trak ..................3% Cheng Shin ................3% Sand Tires Unltd ........2% Duro..........................1% Greenball ..................1% Armstrong ................1% Other ......................11% Rear tire used ITP ..........................22% Dunlop ....................19% Maxxis ....................18% 18 www.4wheelatv.com

Carlisle......................6% Kenda........................6% Bridgestone ..............5% Goodyear ..................4% Ohtsu ........................3% Skat Trak ..................2% Greenball ..................2% Sand Tires unltd. ........2% Cheng Shin ................1% Duro Tire ..................1% Armstrong ................1% Other ......................11% Readers purchased an average 4 ATV tires a year 31% purchased aftermarket brake pads Brand EBC ........................46% Braking......................8% Galfer ........................8% Performance Plus ......8% Vesrah ......................5% DP/Dunlop ................4% SBS ..........................4% Tusk ..........................4% Ferodo ......................3% Moose ......................2% EPI ............................1% Other ........................7% 43% purchased aftermarket nerf bars Brand AC ..........................33% DG ..........................26% Pro Aluminum ............9% Tusk ..........................9% Graydon ....................2% Answer......................2% Other ......................20% 4-stroke oil used Hondaline ................17% Yamalube ................16% Castrol ....................10% Valvoline ....................7% Kawasaki ..................5% Mobil 1......................4% Pennzoil ....................4% Maxima ....................4% Quaker State..............3% Spectro ....................3% Bel-Ray......................2% Silkolene ....................2% Motul ........................1%

PJ1 ..........................1% Motorex ....................1% Other ......................20% 2-stroke oil used Yamalube ................17% Castrol ....................10% Bel-ray ......................9% Maxima ....................7% Spectro ....................5% Valvoline ....................5% Pennzoil ....................4% PJ1 ..........................3% Hondaline ..................2% Kawasaki ..................1% Motul ........................1% Motorex ....................1% Silkolene ....................1% Other ......................36% Gearbox oil used Yamalube ................19% Castrol ....................12% Bel-Ray......................8% Pennzoil ....................6% Maxima ....................6% Mobil 1......................5% HP-2 ........................4% Spectro ....................3% Silkolene ....................2% Motul ........................2% PJ1 ..........................1% Motorex ....................1% Other ......................30% 25% purchased aftermarket graphics Brand Factory Effex............34% N-Style ....................16% One Industries ........16% Decal Works............13% FMF ..........................7% Ceet..........................5% Pro Circuit ................5% Alba ..........................3% RIDING GEAR Readers spend an average $295 a year on riding gear 43% purchased riding gear from ads in ATV Action Main source of information on riding gear

ATV Action ..............42% Local motorcycle dealer......................40% Mail order ..............30% On the internet ........23% Local motorcycle store......20% 95% own a helmet Brand HJC ........................30% Bell ........................11% Fox............................8% O'Neal ......................7% Shoei ........................5% KBC ..........................5% Thor ..........................5% ARC ..........................4% Bieffe ........................3% Answer......................2% Arai ..........................2% Fly ............................2% Troy Lee ....................2% AXO ..........................1% M2R ........................1% MSR ........................1% Xtreme......................1% Vemar ......................1% Other ......................21% 91% own riding goggles Brand .......................... Scott ......................57% Oakley ....................22% Smith ......................13% Pro Grip ....................7% Spy ..........................5% Fly ............................3% Answer......................2% Other ........................7% 89% own riding gloves Brand Fox..........................24% Thor ........................18% O'Neal ....................10% Shift ..........................8% Answer......................5% Fly ............................3% Four ..........................3% No Fear ....................3% MSR ........................2% Troy Lee ....................2% AXO ..........................2%

Ocelot ......................2% Pro Grip ....................1% ARC ..........................1% Other ......................16% 67% own riding boots Brand Alpinestars ..............19% Thor ........................16% Fox..........................16% O'Neal ....................16% ARC ..........................6% Four ..........................5% AXO ..........................4% Fly ............................4% Answer......................3% Gaerne ......................2% Ocelot ......................2% MSR ........................1% Oxtar ........................1% Sidi ..........................1% Other ........................8% 60% own riding pants Brand Fox..........................24% Thor ........................19% O'Neal ....................17% Shift ........................10% Troy Lee ....................4% MSR ........................3% Answer......................3% No Fear ....................2% ARC ..........................2% AXO ..........................2% Fly ............................1% Ocelot ......................1% Other ......................10% 37% own shoulder pads Brand Fox..........................27% Thor ........................20% O'Neal ....................10% Pro Grip ....................6% Shift ..........................4% Acrebis......................3% Fly ............................3% MSR ........................3% 661 ..........................3% Ocelot ......................3% Answer......................2% AXO ..........................2% EVS ..........................2% No Fear ....................2% Troy Lee ....................1% Other ......................11%

Effective January 2006 Issue

DISCOUNTS

GENERAL ADVERTISING RATES BLACK & WHITE

12X

1 Page...................................$3040 ..............$2940.............. $2840 .............$2715 2/3............................................2430 ................2355.................2310 ...............2160 1/2............................................1920 ................1860.................1780 ...............1700 1/3............................................1365 ................1335.................1270 ...............1210 1/4............................................1070 ................1025...................995 .................945 1/6..............................................755 ..................720...................695 .................660

BLACK & ONE COLOR 1 Page...................................$3830 ..............$3695...............$3570 .............$3425 2/3............................................3250 ................3145.................3035 ...............2920 1/2............................................2760 ................2670.................2585 ...............2450 1/3............................................2180 ................2105.................2035 ...............1960

FOUR-COLOR 1 Page...................................$4905 ..............$4755...............$4595 .............$4420 2/3............................................4320 ................4170.................4030 ...............3895 1/2............................................3830 ................3695.................3570 ...............3425 1/3............................................3260 ................3195.................3080 ...............2940

CV2 CV3 CV4

Add 10% to General 1 Page Four-Color rate Add 5% to General 1 Page Four-Color rate Add 15% to General 1 Page Four-Color rate

B&W Color

1/6 page ..........$485 3-inch ..............$435 2-inch ..............$310 1-inch ...............$250 Word ads

12X B&W Color

635..........$450 600 ..........$410 560 ............$355 560..........$405 530 ..........$365 490 ............$320 410..........$285 385 ..........$265 365 ............$230 350..........$230 330 ..........$210 310 ............$185 $2.00 per word, with $54.00 min.

505 445 330 285

To reserve space, send copy and remittance to: SHOWCASE ADVERTISING, ATV Action, Hi-Torque Publications Inc., 25233 Anza Drive, Valencia, CA 91355

BLACK & WHITE

AGENCY DISCOUNT: 15% MULTIPLE INSERTION DISCOUNT: Based on total page commitment for one year in all Hi-Torque titles. 14 pages 24 pages 48 pages

2% 6% 10%

18 pages 36 pages

4% 8%

Rates are determined by number of issues contracted for and used within a 12-month period.

ATV GROUP DISCOUNT: 10%

SHOWCASE RATES

B&W Color

FREQUENCY DISCOUNT:

12X

COVER DATE

SPACE DEADLINE*

MATERIAL DEADLINE**

ON-SALE DATE

January 2006...........................10/18/05..................10/25/05..................12/15/05 February 2006 .........................11/16/05 ..................11/23/05....................1/19/06 March 2006 ..............................12/19/05..................12/27/05....................2/16/06 April 2006 ..................................1/19/06....................1/26/06....................3/16/06 May 2006....................................2/21/06....................2/28/06....................4/20/06 June 2006 ..................................3/21/06....................3/28/06....................5/18/06 July 2006 ...................................4/19/06....................4/26/06....................6/15/06 August 2006 ..............................5/18/06....................5/25/06....................7/13/06 September 2006 ........................6/20/06....................6/27/06....................8/17/06 October 2006.............................7/21/06....................7/28/06....................9/14/06 November 2006 .........................8/21/06....................8/28/06..................10/19/06 December 2006 .........................9/20/06....................9/27/06 ..................11/16/06 January 2007...........................10/19/06..................10/26/06..................12/14/06 February 2007 .........................11/17/06 ..................11/28/06....................1/18/07 March 2007 ..............................12/19/06..................12/28/06....................2/15/07

1 Page ..................................$2180 ...............$2100...............$2015 .............$1945 2/3 ...........................................1695 .................1630.................1575 ...............1520 1/2 ...........................................1345 .................1295.................1245 ...............1195 1/3 .............................................920 ...................875...................845 .................815 1/4 .............................................775 ...................740...................720 .................680 1/6 .............................................570 ...................555...................520 .................510

BLACK & ONE COLOR 1 Page ..................................$3105 ...............$3080...............$2995 .............$2920 2/3 ...........................................2650 .................2625.................2535 ...............2495 1/2 ...........................................2335 .................2325.................2250 ...............2200 1/3 ...........................................1870 .................1860.................1795 ...............1760

FOUR-COLOR 1 Page ..................................$3925 ...............$3860...............$3740 .............$3650 2/3 ...........................................3490 .................3415.................3320 ...............3255 1/2 ...........................................3140 .................3080.................2995 ...............2935 1/3 ...........................................2695 .................2660.................2570 ...............2525 * Turn to page 32 for ad specifications and page 36 for contact information. * Insertion orders required on or before space deadline. ** Material received after deadline is subject to late charges.

NEW ADVERTISERS ARE REQUIRED TO PAY THE FIRST THREE MONTHS IN ADVANCE TO ESTABLISH CREDIT.

www.4wheelatv.com 19

MOUNTAIN BIKE ACTION MAGAZINE

Entering its 20th year as mountain biking’s leading publication, Mountain Bike Action continues to have record growth in subscriptions and newsstand sales worldwide. MBA has captured the evolution of the sport, with a consistency our readers trust. The experienced editorial staff’s no-nonsense product testing has created a trustworthy reputation with the dedicated mountain bike enthusiast. As mountain biking becomes more specialized, and technology advances, the realm of riding has expanded from traditional trailbikes to freeride, dirt jump and downhill. Whether your company is focused on products for all-day epics, blazing downhills or everything in between, MBA’s commitment to representing every aspect of the sport makes it the premiere outlet for advertisers. If you’re looking for a monthly direct connection to the most producthungry mountain bikers in the sport, Mountain Bike Action is your media choice.

2 Number of mountain bikes owned ★ $56,600,000 Readers spent on bicycle parts ★

and accessories last year

11 Hours spent riding each week ★ $13,500,000 Readers spent on riding apparel last year ★ 248,000 Total readership ★

20 www.mbaction.com

- ESTABLISHED 1986 - PUBLISHED MONTHLY

survey READER PROFILE

40% own a pick up truck

BICYCLE OWNERSHIP

4 readers per copy

Brand of pick up owned Ford ......................29% Toyota ....................22% Chevrolet................21% Dodge ....................12% Nissan ....................8% GMC ........................6% Mazda......................4% Other ......................1%

100% own a mountain bike

97% Male Age 10-12 ......................1% 13-15....................10% 16-19 ......................7% 20-24 ......................6% 25-29....................12% 30-34....................16% 35-39....................17% 40-44....................12% 45-49 ......................9% 50-54 ......................5% 55+ ........................5% Average age 33 years old 50% Married Average Household Income..........$70,000 Education level if over 18 years old High school grad ....34% Attending college ....18% College grad ..........48% 31% compete in mountain bike races Class compete in Beginner ................30% Sport ....................54% Expert....................12% Pro ..........................2% Vet ..........................3% Readers race an average 7 times a year Members of what organizations IMBA ....................34% NORBA ..................18% USCF ......................2% AMBA......................1% Readers spend an average 11 hours riding a week Type riding readers prefer Trail riding ..............61% Cross-country ........31% Downhill ................18% Mountaincross..........6% Resort riding ............6% At least one other member in household also rides Taken mountain bike vacation Yes ......................43% Plan to ..................37% 70% do their own bike maintainance

Other vehicles owned SUV ......................35% Car ........................51% BMX bike ..............13% R/C car ..................12% Off-road motorcycle ............11% RV/camper ..............6% Snowmobile ..............3% Personal watercraft ..2% Sports/activities participate in Camping ................53% Weight lifting..........36% Fishing ..................31% Running..................25% Snow skiing ............25% Snowboarding ........22% Motorcycle riding ....18% Hunting ..................17% Boating ..................14% Truck offroading ......10% BMX ........................7% Brand of casual shoe worn Nike ......................28% Adidas ..................16% Vans ......................14% DC ..........................7% Sketchers ................6% Puma ......................5% Airwalk ....................5% Etnies ......................4% Converse..................3% Other ....................43% None........................3% Brand of sunglasses worn Oakley ....................29% Rudy Project ..........21% Smith ....................13% Spy ..........................7% Rayban ....................5% Scott ......................2% Arnette ....................2% Dragon ....................2% Blur ........................1% Other ....................36% None......................12% 58% own video game system Brand PlayStation 2 ..........66% X Box ....................25% Use computer ........20% Nintendo ................16% Sega Dreamcast ......2%

How many of each category owned Cross-country hardtail ..................73% Cross-country full-suspension ........56% Enduro/trail bike......34% Downhill ................19% Single-speed ..........14% Jump/urban............11% Stunt/black diamond ................10% Dual slalom/ mountaincross..........4% Newest bike: complete bike or frame only Complete ..............71% Frame....................29% Frame material of newest bike Aluminum ..............86% Chromoly/steel..........9% Carbon fiber ............2% Titanium ..................2% Suspension Full suspension ......67% Front suspension ....30% Unsuspended............3% Brand Specialized ............15% Santa Cruz ..............8% Kona ........................7% Cannondale ..............7% Trek ........................7% Giant........................6% Fisher ......................3% Jamis ......................3% Ellsworth ..................3% Haro ........................3% Intense ....................3% GT ..........................2% KHS ........................2% K2 ..........................2% Schwinn ..................2% Titus ........................2% Azonic......................1% Diamondback ............1% Mongoose ................1% Turner ......................1% Iron Horse................1% Raleigh ....................1% Foes ........................1% Rocky Mountain ........1% Klein ........................1% Yeti..........................1% Access ....................1% Bianchi ....................1% Cove ........................1% Mountain Cycle ........1% Other ......................8% Cost Under $400 ............7% $400-$800............15% $800-$1000..........10%

$1000-$1500........16% $1500-$2000........16% $2000-$2500..........9% $2500-$3000..........8% $3000-$4000........10% $4000-$5000..........6% $5000+ ..................3% Average price: $1,895 Where purchased New from bike shop................64% Internet..................13% Used........................8% Mail order ................5% department/ sporting ..................5% Other ......................6% Time of year purchased Jan-Mar ................30% Apr-Jun..................36% July-Sept................14% Oct-Dec ................19% Factor that influenced the purchase of your bike the most Magazine test results ..................29% Price......................26% Previous brand experience..............20% Local dealer support ..................19% Friendâ&#x20AC;&#x2122;s recommendation ....17% Dealership recommendation ....11% Factory rider endorsement ............3% Color........................2% Factory race team ....1% 34% own a road bike BICYCLE PURCHASE PLANS Main source of information on new mountain bikes Mountain Bike Action ..................86% Internet..................18% Other magazines ....14% Bike shops..............13% Friends ....................9% Catalogs ..................6% People at races ........2% Other ......................3% Plan to purchase a new bike Yes ........................41% Undecided ..............13% Complete bike or frame only Complete ..............39% Frame only ............32% Undecided ..............30%

Type Cross-country fullsuspension ............32% Enduro/trail bike......24% Undecided ..............10% Stunt/ black diamond ..........9% Downhill ..................7% Cross-country hardtail ....................7% Jump/urban ..............5% Dual slalom/ mountaincross..........3% Single-speed ............3% Frame material Aluminum ..............75% Undecided ..............16% Chromoly/steel..........4% Carbon fiber ............4% Titanium ..................3% Brand Undecided ..............29% Santa Cruz ............11% Specialized ............10% Kona ........................8% Cannondale ..............5% Giant........................4% Ellsworth ..................4% Jamis ......................3% Intense ....................2% Titus ........................2% Turner ......................2% Iron Horse................2% Trek ........................2% Azonic......................1% KHS ........................1% Rocky Mountain ........1% GT ..........................1% Scott ......................1% Bianchi ....................1% Foes ........................1% Litespeed ................1% Mountain Cycle ........1% Yeti..........................1% Fisher ......................1% Haro ........................1% Other ......................4% Where plan to buy Bike shop ..............51% Undecided ..............24% Internet..................15% Mail order ................5% Used........................3% Department/ sporting ..................1% Other ......................3% Plan to spend Under $400 ............3% $400-$800............10% $800-$1000............9% $1000-$1500........20% $1500-$2000........14% $2000-$2500........16% $2500-$3000........13% $3000-$4000........10% $4000-$5000..........4% $5000+ ..................2% Average price: $1,950 www.mbaction.com 21

survey Plan to buy a road bike Yes ........................10% Undecided ..............17% PARTS & ACCESSORIES Readers spend an average of $580 a year on bicycle parts

MOUNTAIN BIKE ACTION MAGAZINE

Main source of information for purchasing bicycle parts Mountain Bike Action ..................58% Internet..................30% Bike shop ..............17% Catalogs ................17% Other magazines ......9% Friends ....................8% Other ......................1% Tires bought Kenda ....................17% Maxxis ..................16% WTB......................15% Specialized ............12% Panaracer ..............10% Hutchinson ..............9% IRC ..........................9% Bontrager ................7% Continental ..............6% Michelin ..................4% Tioga........................4% Nokian......................3% Intense ....................3% Geax ........................2% Ritchey ....................1% Other ......................3% 30% plan to purchase a tubeless tire system Grips bought ODI........................19% Lizard Skins............12% Specialized ..............9% Oury ........................7% WTB........................6% Yeti..........................5% Intense ....................2% Azonic......................2% GripShift ..................2% Serfas......................2% Answer ....................1% Ritchey ....................1% ATI ..........................1% Other ....................20% Handlebar bought Easton ..................24% Race Face ................8% Bontrager ................8% Titec ........................7% Azonic......................6% Answer ....................4% FSA ........................2% Ritchey ....................2% Kore ........................2% Sun/Ringle ................1% LP ..........................1% Salsa ......................1% Syncros....................1% WTB........................1% Tioga........................1% 22 www.mbaction.com

Other ....................17% Stem bought Thompson ..............11% Easton ..................10% Bontrager ................7% Azonic......................6% Titec ........................4% Ritchey ....................4% Kore ........................3% FSA ........................2% Salsa ......................2% Syncros....................1% AC ..........................1% Control Tech ............1% WTB........................1% Coda........................1% Atom Lab ................1% Tioga........................1% Other ....................25% Hubs bought Shimano ................39% King ........................7% WTB........................4% Hadley......................4% Hugi ........................4% Ringle ......................3% Hope........................1% White Industries ......1% Rohloff ....................1% Sram ......................1% Other ....................20% Brakes bought Yes (with disc) ........21% Yes (with cantilever) ..9% Type of brakes Disc ......................66% Cantilever ..............34% Brand Avid ......................35% Hayes ....................30% Shimano ................23% Hope ......................6% Magura hydraulic ......6% Magura Disc ............3% Tektro ......................1% Pro Max ..................1% Other ......................5% Crank bought Shimano ................34% Truvativ ..................27% Race Face ..............22% FSA ........................4% Bontrager ................4% Azonic......................1% Ritchey ....................1% Other ......................4% Pedals bought Shimano ................27% Crank Brothers ......16% Time ........................8% Wellgo ....................7% Azonic......................7% Ritchey ....................2% Atom Lab ................1% Speedplay ................1% WTB........................1% Other ....................20%

Rims/wheels bought Mavic ....................40% Sun........................17% Bontrager ................9% WTB........................6% Atom Lab ................2% Specialized ..............2% Spinergy ..................2% Azonic......................1% Tioga........................1% Velocity ....................1% Rolf..........................1% Salsa ......................1% Vuelta ......................1% Other ....................12% Fork bought Marzocchi ..............26% Manitou ................24% RockShox ..............23% Fox ........................18% Cannondale ..............5% RST ........................2% Mozo ......................1% Other ......................4% Seat bought WTB......................28% Specialized ............14% Selle Italia ..............11% Bontrager ................8% Azonic......................5% Fizik ........................4% SDG ........................4% Titec ........................4% San Marco ..............1% Tioga........................1% Vetta ......................1% Terry ........................1% Other ....................15% Levers bought Shimano ................39% Avid ......................21% Magura ....................5% Tektro ......................4% Dia-Compe ..............1% Other ....................22% Shifters bought Shimano ................76% SRAM ....................18% Stock ......................8% Other ......................2% Seatpost bought Thompson ..............25% Bontrager ................7% Race Face ................7% Titec ........................4% Syncros....................2% Kore ........................1% Shimano ..................1% U.S.E. ......................1% Control Tech ............1% FSA ........................1% Rock Shox ................1% Other ....................24% BIKE APPAREL Readers spend an average of $225 a year on bicycle apparel

Main source of information for purchasing bicycling apparel Mountain Bike Action ..................42% Internet..................28% Bike shops..............23% Catalogs ................22% Friends ....................7% Other magazines ......6% Other ......................5% 97% own a helmet Brand Giro ......................35% Bell........................32% Specialized ............11% 661 ........................7% Trek ........................4% Azonic......................3% Louis Garneau ..........2% Troy Lee ..................2% Pryme ......................1% Cratoni ....................1% Other ....................12%

Troy Lee ..................5% Primal Wear ............4% 661 ........................4% Bellweather ..............3% AXO ........................2% Kona ........................1% Briko........................1% Other ....................33% 71% own a bicycle jersey Brand Fox ........................28% Pearl Izumi ............22% Primal Wear ..........11% Performance ..........10% Azonic....................10% Cannondale ..............9% Troy Lee ..................6% Oakley ......................5% Louis Garneau ..........4% Bellweather ..............3% Kona ........................3% AXO ........................2% 661 ........................1% Other ....................35% BICYCLE ACCESSORIES

94% own bicycle gloves Brand Fox ........................35% 661 ......................13% Pearl Izumi ............11% AXO ........................5% Azonic......................5% Troy Lee ..................4% Cannondale ..............3% Performance ............3% Trek ........................3% Answer ....................3% Louis Garneau ..........3% Nashbar ..................2% Lizard Skins ..............1% Other ....................31% 74% own bicycle shoes Brand Shimano ................23% Specialized ............19% Sidi ........................17% Other ....................15% 661 ........................9% Answer ....................6% Lake ........................6% Nike ........................5% AXO ........................4% Cannondale ..............4% Diadora ....................4% Carnac ....................2% Northwave................1% Airwalk ....................1% Alpinestars ..............1% 77% own bicycle shorts Brand Pearl Izumi ............22% Fox ........................22% Louis Garneau ........14% Performance ..........13% Azonic....................12% Oakley ......................7% Cannondale ..............7%

Readers spend an average of $335 a year on bicycle accessories Main source of information for purchasing bicycle accessories Mountain Bike Action ..................56% Internet..................26% Bike Shop ..............21% Catalogs ................18% Friends ....................8% Other Magazines ......7% Other ......................3% 55% own a bicycle computer Brand Cat Eye ..................48% Specialized ............16% Sigma ....................11% Schwinn ..................4% Vetta ......................4% Avocet ....................3% Trek ........................3% Polar........................2% Flightdeck/Shimano....2% Other ....................15% 49% own bicycle lights Brand Niterider ................36% Cat Eye ..................23% VistaLite ..................6% Specialized ..............4% Turbo Cat ................4% Nightsun ..................3% Marwi ......................2% Trek ........................2% Jet ..........................1% Other ....................26%

Effective January 2006 Issue

DISCOUNTS

GENERAL ADVERTISING RATES BLACK & WHITE

12X

1 Page ..................................$4,120 ............$3,955................$3,790 ...........$3,560 2/3 ...........................................3,420 ..............3,280..................3,145 .............2,955 1/2 ...........................................2,800 ..............2,690..................2,575 .............2,425 1/3 ...........................................2,095 ..............2,015..................1,930 .............1,820 1/4 ...........................................1,605 ..............1,540..................1,475 .............1,385 1/6 ...........................................1,195 ..............1,145..................1,095 .............1,030

BLACK & ONE COLOR 1 Page ..................................$5,101 ............$4,795................$4,580 ...........$4,300 2/3 ...........................................4,110 ..............3,935..................3,755 .............3,520 1/2 ...........................................3,360 ..............3,215..................3,070 .............2,885 1/3 ...........................................2,555 ..............2,445..................2,335 .............2,195

FOUR-COLOR 1 Page.................................. $6,110 ............$5,845................$5,585 ...........$5,245 2/3 ...........................................5,010 ..............4,795..................4,580 .............4,300 1/2 ...........................................3,970 ..............3,800..................3,635 .............3,410 1/3 ...........................................3,115 ..............2,980..................2,845 .............2,675

CV2 CV3 CV4

Add 10% to General 1 Page Four-Color rate Add 5% to General 1 Page Four-Color rate Add 15% to General 1 Page Four-Color rate

SHOWCASE RATES All Showcase rates are net. Payment must accompany copy for new advertisers. Ads may be submitted camera-ready or be prepared by Hi-Torque. When they are prepared by Hi-Torque, material must be received three (3) days before the material deadline.

B&W Color

1/6 page ..........$820 3-inch ..............$565 2-inch ..............$445 1-inch ..............$260 Word ads

12X B&W Color

970..........$785 935 ..........$745 895 ............$705 690..........$530 655 ..........$500 625 ............$355 545..........$420 520 ..........$395 495 ............$355 360..........$245 345 ..........$230 330 ............$205 $2.00 per word, with $54.00 min.

855 570 455 305

To reserve space, send copy and remittance to: SHOWCASE ADVERTISING, Mountain Bike Action, Hi-Torque Publications Inc., 25233 Anza Drive, Valencia, CA 91355

FREQUENCY DISCOUNT: Rates are determined by number of issues contracted for and used within a 12-month period.

AGENCY DISCOUNT: 15% MULTIPLE INSERTION DISCOUNT: Based on total page commitment for one year in all Hi-Torque titles. 14 pages 24 pages 48 pages

2% 6% 10%

18 pages 36 pages

4% 8%

MULTIPLE MAGAZINE DISCOUNT: 2 Magazine Buy: 5% 3 Magazine Buy: 10% 4 or more Magazine Buy: 15% Advertisers scheduling space one-third or larger in two or more Hi-Torque magazines may qualify for a multiple discount. This discount is applied to the total cost of each insertion. All ads must run same size and color in same cover date month. Copy may vary on each ad. Hi-Torque titles eligible for multiple magazine buys are Dirt Bike, Motocross Action, Dirt Wheels, 4Wheel ATV Action, Mountain Bike Action, BMX Plus! and R/C Car magazines.

PREPAY DISCOUNT: 15% A 15% discount is available to all advertisers who pay for their ads in advance. Payment is due by the material deadline date of the issue in which space is reserved. Advertisers are responsible for getting their payment in, on or before that date. Advertising that has not been pre-paid by this date will be billed at their contracted rate, and their pre-payment discount will forfeited. Prepayment is required by new advertisers for the first 3 months.

COVER DATE

SPACE DEADLINE*

MATERIAL DEADLINE**

ON-SALE DATE

January 2006...........................10/05/05..................10/12/05..................12/01/05 February 2006 .........................11/03/05 ..................11/10/05....................1/05/06 March 2006 ..............................12/06/05..................12/13/05....................2/02/06 April 2006 ..................................1/06/06....................1/13/06....................3/02/06 May 2006....................................2/07/06....................2/14/06....................4/06/06 June 2006 ..................................3/08/06....................3/15/06....................5/04/06 July 2006 ...................................4/06/06....................4/13/06....................6/01/06 August 2006 ..............................5/05/06....................5/12/06....................6/29/06 September 2006 ........................6/06/06....................6/13/06....................8/03/06 October 2006.............................7/10/06....................7/17/06....................8/31/06 November 2006 .........................8/08/06....................8/15/06..................10/05/06 December 2006 .........................9/07/06....................9/14/06 ..................11/02/06 January 2007...........................10/06/06..................10/13/06 ..................11/30/06 February 2007 .........................11/06/06 ..................11/13/06....................1/04/07 March 2007 ..............................12/06/06..................12/13/06....................2/01/07

* Turn to page 32 for ad specifications and page 36 for contact information. * Insertion orders required on or before space deadline. ** Material received after deadline is subject to late charges.

NEW ADVERTISERS ARE REQUIRED TO PAY THE FIRST THREE MONTHS IN ADVANCE TO ESTABLISH CREDIT.

www.mbaction.com 23

BMX PLUS MAGAZINE

Since its beginning in 1978, BMX Plus! magazine has established itself as the leading and longest-running BMX publication worldwide. BMX Plus! is the only BMX magazine that delivers the full spectrum of the sport to its readers. Each issue takes the readers inside the largest contests, races and interviews with the most recognized names in the sport. Over the past 27 years BMX Plus! has tested more BMX bikes, reviewed more products and sold more copies than any other BMX magazine! With a staff made up of editors who are riders, BMX Plus! readers get the most respected: tell-it-like-it-is product tests and evaluations, high quality photography and bike repair how-to stories in the industry. Leading into our 28th year, BMX Plus! promises to uphold its excellence for everyone who loves BMX.

★ 39% Compete in sanctioned racing ★ 2 Number of BMX bikes owned ★ 61% Purchased products from ads in BMX Plus! ★ $430 Plan to spend on purchasing next BMX bike ★ 128,000 Total readership 24 www.bmxplusmag.com

- ESTABLISHED 1978 - PUBLISHED MONTHLY

survey READER PROFILE 4 readers per copy 97%.......................Male 89% .....................Single Age under 9 ....................1% 10-12 ....................16% 13-15 ....................40% 16-19 ....................16% 20-24 ......................6% 25-29 ......................7% 30+ .......................13% Average age:..............18 Average household income .............$61,000 Education level if over 18 High School grad .....40% Attending college.....18% College grad............24% Other .....................18% 39% compete in sanctioned BMX races Organization ABA .......................67% NBL .......................66% Racing class Novice ....................41% Intermediate ...........20% Open ........................6% Expert/Pro ..............33% Readers race an average 22 times per year 20% of readers compete in freestyle contests 25% readers compete in dirt jump competitions Main source of competition results BMX Plus!............80% TV..........................19% Other Magazines .....13% Internet ....................9% Other .......................8% Type of riding readers do Ramps ...................70% Dirt jumping............61% Race ......................31% Ride bike to school ..23% Flatland ..................14% Average one other family member also ride 32% of families own a pick-up truck Brand Chevrolet ................37% Dodge ....................21% Toyota ....................19% Ford .......................17%

GMC ........................6% Nissan......................4% Mazda ......................2% Other .......................8% Other vehicles owned Car ........................41% R/C Car ..................28% Mountain bike..........24% SUV .......................23% Off-road Motorcycle .18% Snowmobile...............6% RV/Camper ...............4% Personal watercraft ...2% Sports/activities readers participate in Skateboarding .........34% Snowboarding .........33% Motorcycle riding.....23% ATVing....................23% Mountain biking .......22% Brand of casual shoe worn DC .........................26% Vans.......................22% Nike .......................15% Etnies.....................15% Converse ................12% Adidas......................9% Osirus ......................5% Duffs ........................4% Other .....................33% 90% own a video game system Brand Play Station (1 or 2) 74% Nintendo.................29% Use Computer.........21% Box ........................19% Sega.........................7% Dreamcast................5% BICYCLE OWNERSHIP 98% own a BMX/freestyle or dirt jump bike Readers own an average of two bikes Type of newest bike BMX ......................39% Street.....................31% Dirt Jumping...........28% Flatland ....................3% Complete or Frame only Complete ................75% Frame only..............25% Frame size Micro/Mini/Jr/Expert ..4% "16" .........................5% "20" .......................83% "Cruiser (24")............8% Frame material Chromoly/Steel........66% Aluminum ...............23%

Carbon fiber..............2% Other .......................8% Brand Haro.......................14% Mongoose.................9% GT............................9% Diamondback.............6% S&M.........................5% Redline .....................4% Schwinn ....................4% Free Agent................4% Hoffman....................4% DK ...........................3% Specialized................3% Fit ............................2% Kink..........................2% Standard...................2% SE Racing .................2% Staats ......................2% Eastern ....................1% Fly............................1% Supercross ...............1% 2-Hip........................1% Crupi ........................1% FMF .........................1% FBM.........................1% Federal .....................1% Giant ........................1% We The People..........1% Other .......................7%

Race team results.....4% Average one other member in household owns a BMX or Freestyle bike 42% own a mountain bike BICYCLE PURCHASE PLANS Main souce of information on new bikes BMX Plus!............77% Internet ..................18% Other mags ............15% Bike shops ..............13% Friends .....................9% At competitions.........5% Plan to buy a bike Yes.........................55% Undecided...............24% Type Dirt Jumping...........34% BMX ......................31% Freestyle ................20% Flatland ....................4% Undecided...............12%

Cost Under $100............10% $100-$200 ............20% $200-$300 ............21% $300-$400 ............21% $400-$500 ..............7% $500-$600 ..............4% $600-$700 ..............2% $700-$800 ..............3% $800-$900 ..............1% $901+ ...................12% Average.................$280

Buy complete or frame only Frame only..............38% Complete ................34% Undecided...............28%

Time of year bike was bought Jan-Mar .................28% Apr-Jun ..................30% July-Sept ................16% Oct-Dec..................25%

Frame material Chromoly/Steel........52% Aluminum ...............18% Undecided.................7% Carbon fiber............23%

Where bike was purchased Bike shop................48% Used ......................12% Department Store .....9% Internet ....................8% Mail order.................7% Other .....................16% Influenced purchase of new bike the most Previous experience .27% Friend's recommend.26% Magazine test results ....................15% Price ......................11% Color ......................11% Local dealer support ..8% Dealership recommend...............8% Rider endorsement....7% Parent's recommend ..6%

Size Micro/Mini/Jr/Expert ..3% "16" .........................4% "20" .......................78% "Cruiser (24")............8% Undecided.................7%

Brand plan to buy S&M.......................12% GT..........................11% FBM.......................10% Fit ..........................10% Diamondback.............9% Haro.........................9% Redline .....................9% Hoffman....................8% Free Agent................8% Fly............................6% DK ...........................5% We The People..........5% Supercross ...............4% Mongoose.................4% Specialized................4% Staats ......................4% Standard...................4% Eastern ....................3% Kink..........................3% Volume .....................3% MacNeil ....................3% Felt ..........................2%

Federal .....................2% Metal .......................2% Premium Products.....2% 2-Hip........................2% Avent........................2% Crupi ........................2% Dragonfly ..................2% Hyper .......................2% MCS.........................2% Mutiny ......................2% Poverty.....................2% Pro Concept..............2% Profile.......................2% Schwinn ....................2% SE Racing .................2% Solid.........................2% Sick Child..................2% Terrible One ..............2% Other .....................15% Cost Under $100..............2% $100-$200 ............10% $200-$300 ............19% $300-$400 ............21% $400-$500 ............10% $500-$600 ............10% $600-$700 ..............6% $700-$800 ..............5% $800-$900 ..............8% $901+ ...................10% Average.................$430 Where reader plans to buy bike Bike shop................38% Mail order...............24% Undecided...............19% Internet ..................14% Used ........................2% Department store......1% Other .......................2% 15% plan to buy a mountain bike PARTS & ACCESSORIES 45% sent or called for information on a product advertised in BMX Plus! Main source of information for purchasing parts & accessories BMX Plus!............76% Bike shop................26% Catalogs .................20% Internet ..................20% Friends ...................11% Other Magazines .....10% At competitions.........5% Other .......................5% 61% purchase products from ads in BMX Plus! 52% said local bike shops do not stock the products they want to buy Tires used Maxxis....................20% Stock......................16%

www.bmxplusmag.com 25

survey Haro.......................13% Primo .....................12% Kenda.....................10% Tioga ........................8% Duro.........................5% Odyssey....................5% Snafu........................4% Hoffman....................4% IRC3...........................% S&M.........................2% Demolition ................2% Mosh........................2% Redline .....................2% Poverty.....................1% ACS .........................1% Revenge....................1% Supercross ...............1% Other .....................17%

BMX PLUS MAGAZINE

Grips used Stock......................22% Primo .....................10% ODI ..........................8% Lizard Skins ..............6% Odyssey....................6% ATI ...........................5% Shadow.....................5% Demolition ................4% S&M.........................4% Answer.....................2% Bizhouse ...................2% We The People..........2% Fit ............................1% Kink..........................1% Knucklebone ..............1% Other .....................31% Handlebar used Stock......................25% Haro.......................14% S&M.........................2% Redline .....................7% Odyssey....................7% DK ...........................4% Fit ............................2% FBM.........................4% Fly............................4% Hoffman....................4% Answer.....................2% Animal......................2% Kink..........................2% Premium Products.....2% Standard...................2% Other .....................25% Stem used Stock......................28% Haro.......................12% S&M.......................10% DK ...........................6% Redline .....................6% Hoffman....................5% Answer.....................4% Odyssey....................4% Anima.......................2% Fit ............................2% Mosh........................2% Poverty.....................2% Profile.......................2% Crupi ........................1% Demolition ................1% FBM.........................1% Snafu........................1% WTP ........................1% FSA..........................1% Kink..........................1% Primo .........................% Solid.........................1% Other .....................20% 26 www.bmxplusmag.com

Headset used Stock......................34% Aheadset ................14% FSA........................12% Cane Creek ...............7% King..........................5% Primo .......................4% Campagnolo ..............2% Dia Tech ...................2% FMF .........................2% Tioga ........................2% Solid.........................1% Other .....................22% Hubs used Stock......................29% Haro1.......................4% Odyssey....................8% Profile.......................7% Redline .....................7% DK ...........................4% Premium...................4% Primo .......................3% Shimano ...................3% Fly............................2% Hoffman....................2% Mosh........................2% Poverty.....................2% Crupi ........................2% Demolition ................2% Atom Lab..................1% King..........................1% Snafu........................1% Tree1..........................% Other .....................27% Brakes used Stock......................22% Tektro.....................19% Odyssey..................15% Dia-Tech .................13% Shimano ...................9% Dia-Compe................8% Promax.....................4% Fly............................3% Primo .......................2% Revenge....................1% Other .....................14% Cranks used Stock......................27% Profile.....................17% Haro.......................12% Redline .....................8% Odyssey....................5% DK ...........................4% Primo .......................4% Diamondback.............4% WTP ........................4% Mosh........................2% FSA..........................2% Industry ....................2% Bizhouse ...................1% Poverty.....................1% Premium Products.....1% Crupi ........................1% Demolition ................1% Shimano ...................1% Snafu........................1% Solid.........................1% Sugino ......................1% Other .....................16% Pedals used Stock......................27% Haro.......................10% Odyssey....................9% Primo .......................9% Wellgo......................7%

DK5 ...........................% Redline .....................5% Shimano ...................4% Crupi ..........................% Atomic .....................2% Premium Products.....2% Profile.......................2% S&M.........................2% Snafu........................2% Other .....................23% Rims/wheels used Stock......................28% Sun ........................19% Alex........................14% Odyssey..................10% Haro.........................9% Atomic .....................3% DK ...........................3% Primo .......................3% Hoffman....................2% Premium Products.....2% Araya .......................1% Demolition ................1% Poverty.....................1% Other .....................20% Forks used Stock......................31% Haro.......................14% Odyssey....................8% S&M.........................6% DK ...........................6% Redline .....................5% Answer.....................4% Hoffman....................4% WTP ........................3% 2-Hip........................2% Bombshel.................l2% Marzocchi.................2% FBM.........................2% Fit ............................2% Other .....................19% Seat used Stock......................24% Haro.......................15% Odyssey....................8% DK ...........................6% Primo .......................6% Shadow.....................6% Hoffman....................4% Redline .....................4% S&M.........................3% Mosh........................3% Demolition ................2% Specialized................2% Fit ............................2% Premium Products.....2% SDG .........................2% UNI ..........................2% Other .....................24% Chainwheel used Stock......................25% Haro.......................14% Profile.....................10% Redline .....................5% Kink..........................4% Odyssey....................4% DK ...........................4% FBM.........................4% Animal......................3% Mosh........................2% Premium Products.....2% Fit ............................2% Poverty.....................2% Other .....................36%

55% Bought pegs Brand Haro.......................12% Odyssey..................11% Kink..........................9% Hoffman....................7% DK ...........................6% Shadow.....................6% Standard...................6% Fly............................4% Premium Products.....4% S&M.........................4% Snafu........................4% Animal ......................3% Demolition ................3% Poverty.....................3% Eastern ....................2% Primo .......................2% Mutiny ......................2% Bizhouse ...................1% FBM.........................1% Other .....................36%

No Fear ....................2% Azonic ......................2% O'Neal ......................1% Other .....................26% 30% own BMX pants Brand Fox.........................30% Answer...................12% Fly..........................10% Knucklebone ............10% O'Neal ......................8% Thor .........................8% AXO .........................6% No Fear ....................6% Redline .....................6% Troy Lee....................6% Haro.........................4% Shift .........................4% Aero.........................2% Azonic ......................2% Pryme ......................2% Other .....................24%

30% replaced chainwheel 37% own elbow pads 24% replaced bottom bracket

Where readers find out about the latest riding gear/apparel BMX Plus!............68% Catalogs .................20% Internet ..................13% Bike shop................12% Friends .....................9% Other Magazines .......8% At competitions.........8% Other .......................5%

Brand Fox.........................16% Pro Tec...................15% Lizard Skins ............10% 661 .......................10% Fit ............................8% Pro Design................7% TSG..........................2% Smith .......................2% Rector......................2% Pryme ......................2% Haro.........................2% Harbinger .................2% Hammer ...................2% Other .....................43%

84% own a helmet

44% own knee pads:

Brand Pro Tec...................18% Pryme ....................12% Bell ........................12% Fox...........................7% Fly............................7% 66..........................17% Specialized................4% Answer.....................4% Ecko .........................3% TSG..........................2% Troy Lee....................2% Knucklebone ..............2% AXO .........................2% Other .....................35%

Brand Fox.........................17% 661 .......................14% Pro Design................8% Lizard Skins ..............7% Hammer ...................4% Pryme ......................4% Shadow.....................4% WTP ........................4% EVS..........................3% Kink..........................3% Rector......................3% Other .....................51%

74% own riding gloves

Brand Fox.........................25% Lizard Skins ............16% 661 .......................10% Haro.......................10% Hammer ...................6% UGP .........................6% EVS..........................4% Kink..........................4% Pryme ......................4% Xtraskn ....................4% TSG..........................2% Other .....................29%

RIDING GEAR

Brand Fox.........................36% 661..........................8% Odyssey....................5% Fly............................5% Answer.....................5% Thor ...........................% Shadow Conspiracy....3% Premium Products.....3% AXO .........................3% UGP .........................2% Troy Lee....................2% Redline .....................2% Mosh........................2% Lizard Skins ..............2% Shift .........................2%

31% own shin guards

Effective January 2006 Issue

DISCOUNTS FREQUENCY DISCOUNT: Rates are determined by number of issues contracted for and used within a 12-month period.

AGENCY DISCOUNT: 15% MULTIPLE INSERTION DISCOUNT: Based on total page commitment for one year in all Hi-Torque titles. 14 pages 24 pages 48 pages

2% 6% 10%

18 pages 36 pages

4% 8%

MULTIPLE MAGAZINE DISCOUNT: 2 Magazine Buy: 5% 3 Magazine Buy: 10% 4 or more Magazine Buy: 15% Advertisers scheduling space one-third or larger in two or more Hi-Torque magazines may qualify for a multiple discount. This discount is applied to the total cost of each insertion. All ads must run same size and color in same cover date month. Copy may vary on each ad. Hi-Torque titles eligible for multiple magazine buys are Dirt Bike, Motocross Action, Dirt Wheels, 4Wheel ATV Action, Mountain Bike Action, BMX Plus! and R/C Car magazines.

PREPAY DISCOUNT: 15%

GENERAL ADVERTISING RATES BLACK & WHITE

12X

1 Page...................................$2,120 ............$2,020...............$1,940 ............$1,795 2/3 ...........................................1,735 ..............1,660.................1,585 ..............1,470 1/2 ...........................................1,435 ..............1,375.................1,315 ..............1,215 1/3 ...........................................1,060 ..............1,015....................970 .................895 1/4 ..............................................850 .................810....................775 .................715 1/6 ..............................................615 .................585....................565 .................515

BLACK & ONE COLOR 1 Page...................................$2,520 ............$2,395.............. $2,300 ............$2,185 2/3 ...........................................2,035 ..............1,935.................1,860 ..............1,765 1/2 ...........................................1,710 ..............1,630.................1,565 ..............1,485 1/3 ...........................................1,295 ..............1,225.................1,165 ..............1,115

FOUR-COLOR 1 Page...................................$3,105 ........... $2,975...............$2,835 ............$2,695 2/3 ...........................................2,545 ..............2,430.................2,330 ..............2,215 1/2 ...........................................2,020 ..............1,915.................1,845 ..............1,755 1/3 ...........................................1,615 ..............1,565.................1,495 ..............1,435

CV2 CV3 CV4

Add 10% to General 1 Page Four-Color rate Add 5% to General 1 Page Four-Color rate Add 15% to General 1 Page Four-Color rate

A 15% discount is available to all advertisers who pay for their ads in advance. Payment is due by the material deadline date of the issue in which space is reserved. Advertisers are responsible for getting their payment in, on or before that date. Advertising that has not been pre-paid by this date will be billed at their contracted rate, and their pre-payment discount will forfeited. Prepayment is required by new advertisers for the first 3 months.

COVER DATE

SPACE DEADLINE*

MATERIAL DEADLINE**

ON-SALE DATE

January 2006.............................9/27/05..................10/04/05 ..................11/24/05 February 2006 .........................10/26/05 ..................11/02/05..................12/29/05 March 2006 ..............................11/28/05..................12/05/05....................1/27/06 April 2006 ................................12/28/05....................1/05/06....................2/23/06 May 2006....................................1/27/06....................2/03/06....................3/30/06 June 2006 ..................................2/28/06....................3/07/06....................4/27/06 July 2006 ...................................3/29/06....................4/05/06....................5/25/06 August 2006 ..............................4/27/06....................5/04/06....................6/22/06 September 2006 ........................5/26/06....................6/05/06....................7/27/06 October 2006.............................6/28/06....................7/07/06....................8/24/06 November 2006 .........................7/31/06....................8/07/06....................9/28/06 December 2006 .........................8/29/06....................9/06/06..................10/26/06 January 2007.............................9/28/06..................10/05/06 ..................11/23/06 February 2007 .........................10/27/06 ..................11/03/06..................12/28/06 March 2007 ..............................11/29/06..................12/06/06....................1/25/07

MINI MART RATES All Mini Mart rates are net. Payment must accompany copy for new advertisers. Ads may be submitted camera-ready or be prepared by Hi-Torque. When they are prepared by Hi-Torque, material must be received three (3) days before the material deadline.

B&W Color

1/6 page ..........$425 3-inch ..............$345 2-inch ..............$250 1-inch ..............$130 Word ads

12X B&W Color

575..........$400 450 ..........$385 535 ............$350 470..........$325 450 ..........$305 430 ............$270 350..........$235 335 ..........$210 310 ............$180 230 ..........$115 215 ..........$105 205 ..............$95 $2.00 per word, with $54.00 min.

495 395 280 195

To reserve space, send copy and remittance to: MINI MART ADVERTISING, BMX Plus!, Hi-Torque Publications Inc., 25233 Anza Drive, Valencia, CA 91355 * Turn to page 32 for ad specifications and page 36 for contact information. * Insertion orders required on or before space deadline. ** Material received after deadline is subject to late charges.

NEW ADVERTISERS ARE REQUIRED TO PAY THE FIRST THREE MONTHS IN ADVANCE TO ESTABLISH CREDIT.

www.bmxplusmag.com 27

R/C CAR MAGAZINE

As R/C Car enters its eighth year as one of the radio control industry’s leading consumer publications, we stand poised to further tailor our editorial package to meet the changing needs and to anticipate future trends within this exciting hobby. As the market evolves, rest assured that the editorial staff of R/C Car has its finger on the pulse of the hobby—from both a racer’s standpoint as well as that of the backyard basher, nitro or electric. R/C Car’s comprehensive editorial content contains the most timely reviews and event coverage in the industry. Our readers know to look to R/C Car for the latest news on what’s hot in the radio control market, and they know that we stand by our reviews. In fact, the majority of R/C Car readers base their purchasing decisions on what our editorial staff has to say—that’s a high level of trust, and we work hard to earn it and to keep it.

23 Number of races readers compete in a year ★ 4 number of R/C cars owned ★ $33,600,000 Readers spent on parts ★

and accessories last year

3 R/C cars purchased a year ★ 138,000 Total readership ★

28 www.rc-car.com

- ESTABLISHED 1998 - PUBLISHED MONTHLY

survey READER PROFILE

R/C CAR OWNERSHIP

Average 5 readers per copy

100% own an R/C car

98% Male

Readers own an average of 4 R/C cars

45% Married Average House Hold Income: $62,500 Highest level of education if over 18 High School grad ....50% Attending college ......9% College grad ............21% Other......................19% Average 7.5 years in R/C hobby 38% compete in racing Type of racing Off road ..................90% On road ..................34% Readers compete an average 23 times per year 19% said another person in household also competes Other sports/activities participate it ATV riding ..............32% Mountain biking ......25% Truck offroading ......18% Off road motorcycle 18% BMX riding..............14% Snowboarding..........12% 55% own a pick-up truck Brand Ford........................35% Chevrolet ................34% Dodge ....................16% GMC ........................8% Toyota ......................8% Datsun/Nissan ..........3% Other ........................2% Other vehicles owned SUV........................27% Mountain bike ..........33% ATV ........................22% BMX bike ................16% Off road motorcycle 14% RV/Camper ..............9% Personal watercraft ..5% Snowmobile ..............4% 84% own a video game Brand Playstation 2 ..........73% X Box......................30% Use computer ........30% Nintendo ................21% Sega Dreamcast........6%

Brands owned Traxxas ..................68% Associated ..............36% Team Losi................30% HPI ........................24% Other......................22% DuraTrax ................18% Tamiya ....................16% OFNA......................12% Kyosho....................10% Xray..........................4% Schumacher ..............3% BoLink ......................2% Thunder Tiger ............2% CEN..........................2% GS Racing ................2% MRC/Academy ..........2% Mugen Seiki ..............2% Serpent ....................1% Yokomo ....................1% Type Monster truck nitro ......................94% Racing truck electric ..................60% Racing truck nitro ......................52% Monster truck electric ..................42% Off road buggy electric ..................39% Touring car electric ..................38% Off road buggy nitro..............30% Touring car nitro ......29% 1/8 scale on road ......6% 1/5 and 1/4 scale gas ............2% Electric motor brand Trinity......................36% Reedy ....................29% Orion ......................12% Novak......................10% Yokomo ....................7% Peak ........................6% Fantom ....................5% Integy........................3% Other......................15% Motor type Stock ......................50% Modified..................47% Brushless................10% Brand pinion gear Stock ......................39% Robinson Racing ......21% Team Losi................13% Team Associated ....10% Kimbrough ..............10% Trinity/Team Kinwald ..7% Other ........................6%

Spur gear Stock ......................47% Robinson Racing ......14% Kimbrough ..............14% Team Losi................11% Team Associated ....11% Trinity/Team Kinwald ..3% Other ........................6% Brand of batteries Dynamite ................16% Trinity......................15% Duratrax ................14% Team Orion..............10% Peak ........................8% Reedy ......................8% SMC ........................5% Fantom ....................1% Integy........................1% Other......................33% Type NiMH (Nickel Metel) ..........66% NiCad ....................38% Pack type Sport ......................69% Matched Cells ........36% Brand electrical connectors Deans ....................47% JST ........................42% Orion ......................15% Brand charger Dynamite ................20% DuraTrax ................19% MRC ......................10% Novak........................7% Tekin ........................6% Integy........................5% Competition Electronics ................4% Reedy ......................3% Hitec ........................3% Team Orion................2% Other......................22% Brand of discharger Homemade..............14% Dynamite ................13% Deans ......................8% Integy........................7% Novak........................6% Trinity........................4% Competition Electronics ................4% Reedy ......................3% Team Orion................2% Other......................40% Brand motor spray Dynamite ................16% Trinity......................16% Duratrax ................16% Performance Plus ......8% Reedy ......................6% HPI ..........................6% Team Orion................6% Other......................33%

Brand nitro engine O.S. Engine ............23% HPI ........................11% Dynamite ..................6% Thunder Tiger ............6% Picco/Trinity ..............6% Novarossi..................3% RB............................3% XTM ........................2% Kyosho ......................2% GS Racing ................2% Rossi ........................2% Fantom ....................1% Tamiya ......................1% Other......................40% Engine size .12 ........................20% .15 ........................43% .16 ..........................3% .18 ........................17% .21 ........................24% .24 ..........................3% other ......................34% Brand fuel Traxxas ..................32% Blue Thunder ..........19% Trinity......................17% O’Donnell ................16% Byron........................6% White Lightning ........6% Sidewinder ................3% Dynamite ..................3% HPI ..........................2% Red Alert ..................2% Team Orion................1% Other......................12% Brand glow plug Traxxas ..................37% O.S. Engine ............33% McCoy ....................23% Dynamite ................12% O’Donnell ..................7% Brand igniter Other......................45% Dynamite ................29% Du-Bro....................13% Hobbico ..................12% OFNA......................11% Trinity........................3%

Influencing factors when purchasing R/C car Magazine test results ....................46% Local hobby shop ....28% Previous brand exp ........................26% Friend’s recommendation......24% Price ......................19% Factory race team results..............9% Parents recommendation........4% Motor type plan to buy Nitro ......................61% Undecided ..............21% Electric ..................21% Type Racing truck ............30% Monster truck ........25% Undecided ..............24% Off road buggy ........16% Touring car ..............10% Drive type 4 wheel drive ..........65% 2 wheel drive ..........38% Brand Traxxas ..................34% Undecided ..............15% Team Losi................12% Associated ..............11% HPI ..........................9% OFNA........................5% Kyosho ......................4% Tamiya ......................3% Mugen Seiki ..............3% Schumacher ..............3% CEN..........................2% DuraTrax ..................2% GS Racing ................2% Thunder Tiger ............2% MRC/Academy ..........1% Other ........................3% PARTS & ACCESSORIES Readers spend an average of $1,200 a year on parts and accessories

Brand starter box OFNA......................30% Dynamite ................13% Duratrax ................11% Associated ................7% Serpent ....................2% Trinity........................2% Integy........................1% Tamiya ......................1% Other......................37%

Main source of information for purchasing parts and accessories R/C Car ..............68% Hobby shop ............53% Catalogs ................15% Other magazines ....11% Friends ..................10% At races....................8% Other......................16%

R/C CAR PURCHASE PLANS

57% have purchased products from ads in R/C Car

Readers purchase an average 3 R/C cars per year

Brand of pipe used Stock ......................51% Associated ................9% www.rc-car.com 29

R/C CAR MAGAZINE

survey O.S. Engine ..............9% CVEC ........................4% Pico ..........................3% Fantom ....................2% Paris ........................1% Oâ&#x20AC;&#x2122;Donnell ..................1% Other......................34% Brand of speed controller used Novak......................31% Futaba ....................15% LRP ........................13% Tekin ......................10% Duratrax ..................9% Mechanical ................7% Hitec ........................4% Dynamite ..................4% GM Racing ................1% Other......................23% Brand of servo used Futaba ....................39% Hitec ......................36% Airtronics................20% KO Propo ..................3% Multiplex ..................2% Other......................39% 30 www.rc-car.com

Brand of turnbuckles used Stock ......................63% Lunsford..................25% Team Associated/ Factory Team ..........13% Team Losi..................9% HPI ..........................9% Other......................13% Brand of radio used Traxxas ..................45% Futaba ....................38% JR ..........................27% Airtronics................22% Hitec ......................14% KO Propo ..................3% Multiplex ..................1% Type FM ........................67% AM ........................47% PCM ........................7% 42% use rechargeable batteries Brand of wheel used Pro-line ..................46%

Stock ......................41% Traxxas ..................35% HPI ........................17% Team Losi................14% Associated ..............13% RPM ......................10% OFNA........................5% Tamiya ......................4% TRC ..........................3% Yokomo ....................2% Sorex ........................1% Other......................11% Brand of tires used Pro-line ..................59% Stock ......................38% Traxxas ..................34% Team Losi................19% Panther ....................9% Jaco ........................5% OFNA........................4% Yokomo ....................3% Sorex ........................2% Schumacher ..............2% Kyosho ......................1% Treadz ......................1% Ride..........................1% Other......................13%

Brand of tire glue used Team Losi................18% Pro-line ..................16% Zap ........................16% Dynamite ..................9% Great Planes ............8% Associated ................7% Jet............................4% Trinity........................4% Other......................26% Brand of tools used Snap-on ..................21% Associated/Factory Team ......................13% Trinity/Team Kinwald ....................9% RPM ........................6% Hudy ........................6% M.I.P.........................3% Thorpe ......................2% BoLink ......................1% Other......................68% Brand of paint used Pactra ....................29% Parma ....................26% Testors ..................19%

Other......................36% Brand of body used Stock ......................51% Pro-line ..................46% Traxxas ..................32% HPI ........................20% Parma ....................14% Hot Bodies ..............10% PROTOform ............10% Atomik ......................4% BoLink ......................3% Deans ......................1% Other ........................8% 69% paint their own body Brand of bearings used Stock ......................69% DuraTrax ................13% Dynamite ................12% Associated/Factory Team ......................11% Boca Bearings ........10% Acer ........................3% Other......................12%

Effective January 2006 Issue

DISCOUNTS

GENERAL ADVERTISING RATES BLACK & WHITE

12X

1 PAGE..................................$1995...............$1925 ...............$1835 ............$1750 2/3............................................1595.................1530 .................1465 ..............1395 1/2............................................1295.................1250 .................1195...............1135 1/3..............................................995...................960 ...................915 ................875 1/4..............................................795...................770 ...................735 ................695 1/6..............................................555...................540 ...................515 ................490

BLACK & ONE COLOR 1 PAGE..................................$2285...............$2190 ...............$2095 ............$1990 2/3............................................1820.................1740 .................1670 ..............1590 1/2............................................1485.................1420 .................1355 ..............1290 1/3............................................1140.................1090 .................1040 ................995

FOUR-COLOR 1 PAGE..................................$2750...............$2635 2/3............................................2195.................2095 1/2............................................1790.................1710 1/3............................................1375.................1315

..............$2515 ............$2395 ................2010 ..............1915 ................1635 ..............1555 ................1255...............1195

12X

CV2.................................$3,245............ $3095.............$2965..............$2,825 CV3...................................3,025..............2,895..............2,765................2,635 CV4...................................3,435..............3,295..............3,145................2,995

FREQUENCY DISCOUNT: Rates are determined by number of issues contracted for and used within a 12-month period.

AGENCY DISCOUNT: 15% MULTIPLE INSERTION DISCOUNT: Based on total page commitment for one year in all Hi-Torque titles. 14 pages 24 pages 48 pages

2% 6% 10%

18 pages 36 pages

4% 8%

COVER DATE

SPACE DEADLINE*

MATERIAL DEADLINE**

ON-SALE DATE

January 2006.............................9/30/05..................10/07/05 ..................11/24/05 February 2006 .........................10/31/05 ..................11/07/05..................12/29/05 March 2006 ..............................12/01/05..................12/08/05....................1/27/06 April 2006 ..................................1/03/06....................1/10/06....................2/23/06 May 2006....................................2/01/06....................2/08/06....................3/30/06 June 2006 ..................................3/03/06....................3/10/06....................4/27/06 July 2006 ...................................4/03/06....................4/10/06....................5/25/06 August 2006 ..............................5/02/06....................5/09/06....................6/22/06 September 2006 ........................6/01/06....................6/08/06....................7/27/06 October 2006.............................7/05/06....................7/12/06....................8/24/06 November 2006 .........................8/03/06....................8/10/06....................9/28/06 December 2006 .........................9/01/06 ....................9/11/06..................10/26/06 January 2007...........................10/03/06..................10/10/06 ..................11/23/06 February 2007 .........................11/01/06 ..................11/08/06..................12/28/06 March 2007 ..............................12/01/06..................12/08/06....................1/25/07 * Turn to page 32 for ad specifications and page 36 for contact information. * Insertion orders required on or before space deadline. ** Material received after deadline is subject to late charges.

NEW ADVERTISERS ARE REQUIRED TO PAY THE FIRST THREE MONTHS IN ADVANCE TO ESTABLISH CREDIT.

www.rc-car.com 31

Online

Advertising

Each Hi-Torque magazine's unique site features free contests, new product information, next day race coverage, and expanded coverage of articles found in our magazines. With our #1 worldwide newsstand distribution and priority listings on all the popular search engines, our sites are certain to draw the largest audience of enthusiasts on the web! Take advantage of this cost effective means to bring targeted, on-line enthusiasts to your website! With our on-line banners, your advertising is up and reaching enthusiasts almost instantly!

FEATURES The Hi-Torque magazine sites offer unique opportunities for our dedicated enthusiasts. • In-depth how-to’s

• Race coverage

• Editors’ answers to reader questions

• Special online subscription rates

• Photo galleries

• Order back issues

• Online contests

• Event schedules

BANNER ADVERTISING Banner advertising is billed by calculating click-through rates. For the most current rates, contact:

Sean McCoy Executive Web Advertising Director smccoy@hi-torque.com 661-367-2136 BANNER MECHANICAL REQUIREMENTS Small banner size: Large banner size: 32 www.hi-torque.com

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OnLine Demographics dirtwheelsmag.com motocrossactionmag.com dirtbikemagazine.com Readers spend an average of 11.5 hours on the internet every week. Readers look at motorcyclerelated websites an average of 4 days a week.

Readers spend an average of 12.5 hours a week on the Internet. Readers look at motorcyclerelated websites an average of 4.5 days a week.

Readers spend an average of 15 hours on the internet every week. Readers look at ATV-related websites an average of 5 days a week. 74% have purchased a product over the Internet.

78% have purchased a product on the Internet.

72% have purchased a product over the Internet.

rc-car.com Readers spend an average of 19 hours on the internet every week.

bmxplusmag.com

4wheelatv.com Readers spend an average of 14 hours on the internet every week. Readers look at ATV-related websites an average of 4.5 days a week. 71% have purchased a product over the Internet.

mbaction.com

Readers spend an average of 15 hours on the internet every week.

Readers spend an average of 17 hours a week on the Internet.

Readers look at bicyclerelated websites an average of 5 days a week.

Readers look at bicycle related websites an average of 5.5 days a week.

68% have purchased a product over the Internet.

Readers look at rc-related websites an average of 6 days a week. 88% have purchased a product over the Internet.

84% have purchased a product on the Internet.

www.hi-torque.com 33

CANCELLATION & NON-FULFILLMENT

PREFERRED MATERIAL

Agreement may be canceled by the advertiser or his agent prior to its full term with the following provisions: Cancellation must be made in writing and must be received before closing date. If cancellation is received after closing date, buyer is responsible for full payment of that insertion. In the event of cancellation, the rate is to be adjusted (“shortrated”) accordingly.

All Hi-Torque Publications ads are processed as " Computer to Plate". Send all Hi-Torque publication ad material as high resolution PDF files with a hardcopy, or 4 color proof. This is a savings to our advertisers - NO MORE FILM. However, Ad material no longer can go direct to the printer. We must process all ad material here at Hi-Torque.

CREDIT INFORMATION

Ads submitted as Electronic Files need to be at Hi-Torque Publications on the Material Deadline; no extensions will be given for Electronic Files. • DISK MEDIA: CD • PROGRAMS: Preferred—QuarkXPress, Adobe® Photoshop, and Adobe® Illustrator. Send as a closed file: PDF If electronic files are sent as Native Desktop (open files) HiTorque Publications will charge any cost that might be incurred to produce the supplied advertisement.

Orders subject to approval of buyer’s credit by the Publisher. Credit limit to be established by the Publisher. New advertisers must accompany order/contract with completed credit application and payment for the first three insertions. Accounts are considered delinquent if not paid 30 days after invoice date. All open invoices over 90 days subject to loss of agency commissions. Delinquent accounts may be subject to service charge of 2% compounded monthly on the unpaid balance.

TERMS & COMMISSIONS Two percent (on net) cash discount for payment within ten days of invoice date. Net 30 days. This discount is not available to advertisers who take the fifteen percent prepay discount. Billings are made after completion of printing. Fifteen percent to recognized advertising agencies (insertion orders required). In order to be eligible for agency discount, agency must take final responsibility for payment of all ads placed through agency. New advertisers must pay their first three insertions in advance. Payment will be due on material deadline of each issue.

MECHANICAL REQUIREMENTS

MECHANICAL REQUIREMENTS STANDARD SIZES (in inches) WIDE DEEP BLEED SIZES 1 Page ................................................8-1/8 ..................10-7/8 2 Page ..............................................16-1/4 ..................10-7/8 PAGE TRIM SIZE ................................7-7/8 ..................10-1/2 Live image area ................................6-3/4 ....................9-5/8 2/3 Page ............................................4-1/2 ....................9-5/8 1/2 Page: Choice of “Horizontal” ..................6-3/4 ....................4-3/8 OR “Vertical” ....................................4-1/2 ....................7-1/4 1/3 Page: Choice of “Horizontal” ..................4-1/2 ....................4-3/4 OR “Vertical” ................................2-1/8 ....................9-5/8 1/4 Page: “Horizontal” only..............................4-1/2 ....................3-1/2 1/6 Page: Choice of “Horizontal” ..................4-1/2 ....................2-1/4 OR “Vertical” ................................2-1/8 ....................4-3/4 SHOWCASE 3-inch ................................................2-1/8 ..................3-7/16 2-inch ................................................2-1/8 ....................2-1/4 1-inch ................................................2-1/8 ..........................1

ELECTRONIC FILES

For digital files containing a CT image, resolution should be 300 dpi. Bitmap images must have a resolution of 2400 dpi and contain links to placement files. If Photos are scanned at a low- resolution and placed "For position only" in your files. Supply original photo with your electronic files, and we will re-scan photo at high resolution. There will be production charge for this service ALL DIGITAL FILES MUST be accompanied by a proof. Acceptable digital 4/color proofs are matchprint, Kodak Approvals or Epson. Color laser or ink jet proofs will be used for content only. Color laser or ink jet proofs not acceptable for color proofing or press check. Publisher cannot be held responsible for content or reproduction quality if a proof does not accompany the digital file. The Publisher does not accept any liability for ads that are posted to FTP site or E-Mailed. Send material to: Melina Hicks Advertising Product Manager Phone: (661) 3672114 Hi-Torque Publications, 25233 Anza Drive, Valencia, CA. 91355 • Advertisers will be charged $100 to have a proof made if one is not supplied.

APPLICATION REQUIREMENTS

PRINTING PROCESS

• Save all image files as EPS files (Encapsulated PostScript). • FONTS: Supply all Fonts used in separate font folder—both screen & printer fonts. DO NOT USE TRUE TYPE FONTS. • Send all support files, including all high-resolution files of logos, photos, and trademarks. • Convert all RGB files (computer color) to CMYK (four-color process for print). • Photos may be scanned at a low-resolution and placed “for position only” in your files. Supply original photo with your electronic file, and we will rescan photo at high resolution. There will be a production charge for this service. • Prepare all full page ads with 1/8 inch bleed. • Send a disk & printed file directory with each ad submitted. • Send a current laser print or hard copy print-out with each ad. If the file is corrupted, we have a visual to re-create your ad. This will be done at an additional cost to the advertiser.

COVERS & INTERIORS: Web offset lithograph. BINDING: Call for binding specifications. BMX Plus! and 4Wheel ATV Action and Dirt Bike are saddle wire. Motocross Action, Mountain Bike Action, Dirt Wheels and R/C Car are patent bound. Dirt Bike is subject to change from saddle wire to patent binding issue to issue. Please contact Hi-Torque for exact binding schedule.

The integrity of electronic files submitted to Hi-Torque is the responsibility of the advertiser. Hi-Torque is not responsible for any subsequent loss of, or damage to, electronic media. Electronic files submitted to Hi-Torque Publications should be back-up or archival copies, NEVER original or sole examples.

Live Area 6-3/4" x 9-5/8" maximum, 7 x 10 minimum. There should be an allowance of at least 3/8" inch of margin between live matter (type, etc.) and the trimmed edge of page of gutter. All critical type (phone numbers, address, legal lines) must be held within 1/2" from the trim line.

34 Hi-Torque Publications, Inc.

AD PRODUCTION Any maintenance or recreation of corrupted files will be billed to the advertiser or his agency at the current time and labor production rate. Any 4/color advertising that does not have an acceptable 4/color proof, we will pull a press proof and charge the cost back to the advertiser.

LATE ADS • All materials received after the Material Deadline are considered late ads and will be charged a Late Charge: $65.00 per page. • Material received late and needing production work such as: copy change, key code changes etc., will be charged both a late charge and a production charge. • Ad material received late but not to Hi-Torque’s specifications will be charged a late charge for processing file.

SHIPPING INSTRUCTIONS • All advertising materials are to be sent to Hi-Torque Publications, Attn: Advertising Production Manager, 25233 Anza Dr., Valencia, CA 91355. • All ads must be recieved and processed by Hi-Torque Publications. • No late ads can go direct to the printter.

CONTRACT REGULATIONS Rates are subject to change upon notice from the Publisher. Publisher guarantees that signed orders and contracts will be honored at contract rate in the next issue following the announcement of a rate increase. Advertising in issues subsequent to such an increase will then be billed at prevailing rates. At the time a rate change becomes necessary, advertiser may cancel as of the effective increase date without short rate. If an order and/or new material is not received by the closing date for a contracted insertion—and in absence of written instructions to the contrary— Publisher will repeat the last advertisement run. He may at his discretion, however, omit the ad or run substitute copy. The buyer is nevertheless responsible for payment in full for the scheduled insertion.

COPY REGULATIONS The Publisher reserves the right to accept or reject all advertising copy which at his discretion is deemed objectionable, obscene, profane, pornographic or detrimental to the industry whether or not the ad had previously been accepted and/or published. The advertiser assumes full responsibility for the content of all advertisements. Hi-Torque is not responsible for any production charges incurred with the changing of an ad to meet our standards. If you have any doubts about your ad copy being accepted, please contact your advertising representative as soon as possible.

GENERAL PROVISIONS Key numbers are not guaranteed. No rebate allowed for errors due to the insertion of wrong key numbers or codes. The Publisher reserves the right to void any contract if the first insertion is not used within three months. All material not called for after one year will be destroyed.

CIRCULATION Several Hi-Torque magazines are audited by the Audit Bureau of Circulations. A copy of the latest ABC “pink sheet” is available upon request. www.hi-torque.com 35

A D V E R T I S I N G D E PA R T M E N T ROBERT REX - National Advertising Manager (661) 367-2109 robertr@hi-torque.com

MARK THOMAS - Midwest Sales Manager (320) 685-5399 markt@hi-torque.com ROBB MESECHER - Account Executive (661) 367-2105 robbm@hi-torque.com

DERRECK BERNARD - Account Executive (661) 367-2153 derreckb@hi-torque.com CHARLES CHARRON - Account Executive, R/C Car (661) 367-2104 charles@hi-torque.com

LISA BECKWITH - Account Administrator (661) 367-2112 lisab@hi-torque.com

SEAN McCOY - Executive Web Advertising Director (661) 367-2136 smccoy@hi-torque.com MELINA RoCHELLE HICKS - Advertising Production Manager (661) 367-2114 melinah@hi-torque.com

ERIC HARTER - Advertising Production Coordinator (661) 367-2103 eric@hi-torque.com H I - T O R Q U E P U B L I C AT I O N S , I N C . 25233 Anza Drive

Valencia, CA 91355

phone: 661-295-1910 DESIGN BY TIM L A PAGLIA

fax: 661-295-1278