2016 Hi-Torque Media Guide - Moto by Hi-Torque Publications

2016

MEDIA

GUIDE

Thank you for your interest in Hi-Torque Publication’s 2016 Motorsports Media Kit. Hi-Torque Publications has been the Motorcycle and ATV industry’s most trusted and inﬂuential publishing source for 45 years! Our legendary titles are the most powerful voice to the enthusiasts bar none. Year in and year out our titles build businesses, and we continue to grow more and more brands every year. This comes from decades of our Editors’ product knowledge and the trust from our readership. It’s no secret the core motocross enthusiast lives by the powerful word of Motocross Action magazine. Motocross Action has its pulse on the products that make a difference. Why do manufacturers seek us out? We are often told, “People wait to hear what MXA has to say before they buy,” because we are the ﬁrst to test every groundbreaking new release. Yes, the magazine is that powerful. If your business targets the offroad rider and racer, Dirt Bike magazine covers every category brilliantly with the same impact

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and inside information that only our seasoned staff can provide. Our readers are your buyers, and both magazines deliver to you the ﬁnest motorcycle consumers in the industry every month. If you are targeting both the UTV and ATV market, look no further than Dirt Wheels magazine; it is the industry leader in newsstand sales worldwide, and covers every possible category of both UTVs and ATVs in the marketplace and has been the leader for the past 25 years. ATV UTV Action continues to deliver more recreation and race UTV coverage, and as the “new kid on the block,” the magazine has seen nearly double-digit growth in Sales and Advertising since its shift to UTV coverage. UTVs are very hot right now, and there has never been a better time to grow your four-wheel business with our titles. For those of you who are considering Hi-Torque for the ﬁrst time or are new to the motorcycle industry, Hi-Torque has been publishing industrycentered demographic studies for years. These surveys are direct responses from the

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powersports enthusiasts who have been surveyed on their current product ownership and, more importantly, on their planned purchase choices. The surveys in the following pages are conducted every year and are a tremendous indicator of today’s quick-changing trends in the marketplace. They are the longest-running and most respected surveys in the industry, and each year we are honored to see our survey results quoted by the most powerful companies in the world. If you are serious about growing your brand and have yet to speak with our editorial staff or advertising team, I urge you to reach out and make us your next call. We live your sport and thrive on your ideas. Over the decades our goal has never changed—it’s to help you reach yours! Sincerely,

Robb A. Mesecher Advertising Director Hi-Torque Publications, Inc.

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“

In my opinion Dirt Bike Magazine is the finest offroad moto book in the USA. The editorial staff has years of experience that they mix with moto passion in the best possible way. TOM WEBB IS THE TOP CHEF OF MOTO JOURNALISM; SIDI’S AND MOTONATION’S ADVERTISING DOLLARS ARE WELL-PLACED in Dirt Bike Magazine and have been so for many years, both in the past and the future!

”

Bill Berroth President, Motonation - Ciclista America

AT A GLANCE TOTAL MONTHLY REACH 252,840 PRINT RUN 85,566 PAID SUBSCRIPTIONS 23,344 PAID NEWSSSTAND SALES 38,366 TOTAL PAID SALES 61,710 PROMOTIONAL DISTRIBUTION 1,500 TOTAL DISTRIBUTION 63,210 READERS PER COPY 4

MOTOCROSSACTION.COM MONTHLY VISITS 420,000 PAGE VIEWS 1,180,000 AVERAGE AGE 39 MALE 99% ANNUAL INCOME $91,000 OWN A 98% MOTOCROSS BIKE

SEPTEMBER 2015 ISSUE & MONTHLY GOOGLE ANALYTICS

If your goal is to reach hard-core motocross racers, create brand awareness and sell products, Motocross Action is the #1 must-buy magazine in the industry. For over 40 years Motocross Action has given its readers something no other motocross publication or media can: Real EXPERIENCE. Because we RACE. Every weekend (and most weekdays) we are at the track riding, racing and testing every new bike and product, and giving our readers exclusive access to the information they seek when they’re making their purchasing decisions. Motorcycle Industry magazine’s annual Industry Research Survey asked, “Which consumer magazine drives riders to your store?” In the off-road market, Motocross Action was #1. Why? Because readers TRUST the guys in the orange MXA helmets to give them the straight scoop. Available in the consumer market as a print version (and still the world’s #1 newsstand-selling moto

mag with 246,000+ monthly readers); a mobile app (immediately downloadable to the iPhone, iPad, as well as Android-based smartphones, tablets and other e-readers); a PC-based digital version; a special dealers-only digital version; a great online site (www. motocrossactionmag.com) with over 500,000 visits per month; a prolific video-production division; and a very engaged social media audience, Motocross Action has enormous reach and credibility with serious off-road and motocross enthusiasts who look to all of our media platforms to find out what’s new in the sport, what products are hot and what companies are supporting the niche. Your company’s products or services will be seen every month by literally MILLIONS of informed, ready-to-buy racers worldwide. When determining your company’s marketing strategies, there is no other industry partner that will deliver as well as Motocross Action.

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I love the way the Hi-Torque team digs into the details for their product reviews and industry news. They cut to the chase and are always looking for relevant content that the reader can digest and use. Bob Weber Co-Founder and CEO, 6D Helmets

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BIKE PROFILE How often do you buy Motocross Action magazine? 1-4 issues ......................3% 17% 5-8 issues ......................5% 6% 9-12 issues ................. 14% 2% Subscribe .................... 78% 75% How long have you been reading MXA? Less than 1 year.......... 11% 3% 1-2 years ........................4% 5% 2-3 years ........................5% 7% 3-4 years ........................5% 3% 4+ years ...................... 75% 82% How many people beside yourself look through your copy of Motocross Action? 1.................................. 22% 29% 2.................................. 19% 23% 3.................................. 17% 11% 4.....................................9% 3% 5+ ............................... 16% 4% None ........................... 17% 31% Do you own a dirt/motocross bike? Yes .............................. 97% 97% No ..................................3% 3% How many bikes do you own? 1.................................. 24% 24% 2.................................. 14% 33% 3.................................. 28% 16% 4+ ............................... 34% 27% What brand is you newest bike? Aprilia BMW..............................3% 1% Beta ...............................1% 1% Gas Gas .........................2% 1% Honda ......................... 21% 23% Husqvarna .....................7% 4% Kawasaki..................... 13% 11% KTM ............................ 23% 27% Sherco ...........................1% 1% Suzuki ............................7% 6% Yamaha ....................... 25% 26% Other ..............................1% 2% What size is it? 50cc-60cc .....................1% 1% 80cc-85cc .....................8% 1% 125cc.............................8% 7% 200cc-220cc .................1% 3% 250cc.......................... 33% 33% 300cc-380cc .............. 11% 11% 400cc-490cc .............. 23% 36% 500cc-520cc .................8% 4% 600cc+ ..........................8% 3% What year is it? 2015 ........................... 13% 14% 2014 ........................... 11% 13% 2013 ..............................8% 14% 2012 ........................... 15% 8% 2011 ..............................8% 3% 2010 ..............................3% 4% 2009 ..............................2% 5% 2008 ..............................7% 9% 2007 or earlier ............. 34% 29% How many strokes? 2-stroke....................... 52% 35% 4-stroke....................... 48% 65% What type is it? Motocross ................... 65% 76% Enduro ........................ 21% 14% Dual Sport ................... 11% 5% Supermoto .....................1% 1% Other ..............................3% 3% Which of these factors inﬂ uenced you most when you bought your motorcycle? Mag test results........... 43% 51% Website ..........................3% 8% Message boards ............3% 8% Showroom avail .......... 11% 5% Price............................ 25% 36% Dealer support ............ 13% 19% Factory contingency ......2% 3% Factory race results ........5% 5% Previous exp. .............. 48% 59% Friend’s recommend ... 14% 11% Parent’s recommend ... 11% 1% Dealership recommend ..3% 2% Do you plan to buy a new bike in the next 12 months? Yes .............................. 34% 33% No ............................... 44% 39% Maybe ......................... 22% 28%

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What brand do you plan to buy? Aprilia BMW..............................3% 1% Beta ...............................5% 1% Gas Gas .........................3% 1% Honda ......................... 19% 11% Husqvarna .....................8% 11% Kawasaki........................5% 5% KTM ............................ 22% 46% LEM ...............................3% 1% Sherco ...........................1% 1% Suzuki ............................5% 2% Yamaha ....................... 27% 23% Other ..............................1% 1% What size will it be? 50-60cc .........................3% 2% 80-85cc .........................6% 2% 125cc.......................... 12% 6% 200-220cc .....................3% 4% 250cc.......................... 29% 33% 300-380cc .....................9% 15% 400-490cc .................. 21% 33% 500-520cc .....................6% 4% 600cc+ ....................... 12% 2% What year will it be? Brand new .................. 51% 71% Used ........................... 26% 17% Not sure ...................... 23% 13% How many strokes? 2-stroke....................... 34% 38% 4-stroke....................... 66% 62% What type will it be? Motocross ................... 66% 74% Enduro ........................ 21% 18% Dual Sport ................... 11% 6% Other ..............................3% 2% Do you inﬂ uence your friend’s on what they should buy? Yes .............................. 69% 69% No ............................... 31% 31% PARTS & ACCESSORIES What are your sources of information for purchasing parts & accessories? Editorial in MXA ........... 67% 69% Ads in MXA ................. 56% 51% At races....................... 14% 27% Bike shop .................... 35% 27% Catalogs...................... 31% 25% Friends ........................ 33% 41% Other magazines ......... 29% 29% Other ........................... 22% 23% Where do you purchase the majority of replacement parts, hop-up parts and accessories? Catalog ....................... 19% 14% Mail order MXA............ 13% 7% Local motorcycle dealer49% 46% Internet........................ 59% 81% Local accessory store . 24% 31% Have you ever purchased products from ads in Motocross Action? Yes .............................. 79% 75% No ............................... 21% 25% Does your motorcycle dealer stock the products you want to buy? Yes .............................. 48% 44% No ............................... 52% 56% How much do you spend on replacement parts, hop-up parts and accessories for your bike each month? $500+ ............................8% 8% $400-$499 .....................5% 4% $300-$399 .....................8% 5% $200-$299 .................. 18% 43% $100-$199 .................. 21% 33% Less than $100 ........... 41% 37% Exhaust pipe purchased for your 2-stroke bike? Bill’s Pipes ......................4% 2% DEP................................1% 1% DG .................................2% 1% FMF............................. 51% 51% Pro Circuit ................... 18% 32% Scalvini ...........................1% 2% Williams ..........................2% 1%

Stock/OEM ................. 18% Other ..............................6% Exhaust pipe purchased for your 4-stroke bike? Akrapovic .......................2% Arrow Big Gun ..........................2% Bill’s Pipes ......................1% Dubach ..........................4% FMF............................. 34% HMF ...............................2% Jardine ...........................1% Leo Vince .......................1% Pro Circuit ................... 13% Rocket ...........................1% Scalvini ...........................1% Two Brothers ..................2% Yoshimura ......................6% Stock/OEM ................. 26% Other ..............................9% Silencer purchased? Arrow .............................1% Big Gun ..........................2% Bill’s Pipes ......................3% DEP DG .................................2% Dubach ..........................3% FMF............................. 51% Jardine ...........................1% Leo Vince .......................1% Pro Circuit ................... 13% Scalvini ...........................2% Two Brothers ..................2% Stock/OEM ................. 13% Other ........................... 11% Handlebar purchased? Applied Racing ...............1% Azonic DG .................................2% Fasst/Flexx .....................3% Fly ..................................2% Moose ............................2% ODI.................................2% O’Neal ............................2% Pro Taper .................... 27% Renthal........................ 48% Tag .................................3% Tusk ...............................1% Vortex.............................1% Stock/OEM ................. 13% Other ..............................3% Sprocket purchased? Dirt Tricks .......................2% Ironman ..........................3% JT...................................1% Magnum.........................1% Moose ............................5% PBI .................................1% Primary Drive ..................6% Pro Taper .......................6% Renthal........................ 51% Sprocket Specialists.......1% Sunstar ..........................8% Supersprox ....................6% Tag .................................2% Talon ..............................1% Vortex.............................1% Stock/OEM ................. 13% Other ..............................2% Chain purchased? D.I.D. ........................... 35% EK ..................................1% KMC...............................1% Moose ............................2% Primary Drive ..................6% Regina............................5% Renthal........................ 29% RK ..................................6% Tsubaki ...........................2% Stock/OEM ....................8% Sunstar ..........................5% Other ..............................5% Levers purchased? Applied Racing ...............1% ARC ...............................9% ASV ............................. 19% Magura...........................1% Motion Pro .....................1% MSR ...............................2% Pro Circuit ......................7% Pro Taper .......................1% Renthal...........................9% Sunline ...........................3% Torc1 ..............................1% Works Connection .........1%

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12% 11%

Stock/OEM ................. 43% 41% Other ..............................9% 9% Triple clamp purchased? Applied Racing ............ 14% 8% BRP ...............................1% 4% Neken ............................1% 3% Pro Circuit ......................2% 5% Ride Engineering ............2% 11% RG3 ...............................5% 5% XTRIG ............................2% 4% Stock/OEM ................. 61% 59% Other ........................... 14% 12% Grips purchased? A’ME ..............................3% 2% Boyesen .........................1% 1% EKS Brand .....................1% 1% Emig...............................3% 4% ODI.............................. 16% 8% O’Neal ............................3% 1% Oury ...............................3% 3% Pro-Grip ...................... 11% 7% ProTaper ..................... 16% 32% Renthal........................ 24% 36% Scott ........................... 11% 11% Sunline ...........................1% 1% Smith .............................2% 2% Tag .................................1% 3% Torc1 ..............................2% 1% Stock/OEM ....................8% 9% Other ..............................6% 4% Air ﬁ lter purchased? Acerbis ...........................1% 1% DTI .................................1% 7% K&N ............................ 14% 7% Maxima ..........................1% 4% No-Toil......................... 11% 21% PC..................................1% 1% Pro Taper .......................1% 1% Twin Air ....................... 59% 59% Uni Filter ...................... 11% 17% Stock/OEM ................. 13% 8% Other ..............................3% 3% What brand of replacement front tire do you buy most often? Bridgestone................. 13% 21% Cheng Shin ....................2% 1% Dunlop ........................ 51% 55% Duro ...............................1% 1% IRC .................................2% 1% Kenda ............................3% 4% Maxxis............................5% 8% Michelin ....................... 13% 9% Pirelli............................ 11% 6% Sedona ..........................1% 1% STI .................................1% 1% Stock/OEM ....................1% 3% Other ..............................3% 3% What brand of replacement rear tire do you buy most often? Bridgestone................. 13% 17% Cheng Shin ....................2% 1% Dunlop ........................ 52% 57% Duro ...............................1% 1% IRC .................................2% 1% Kenda ............................3% 4% Maxxis............................3% 11% Michelin ....................... 11% 11% Pirelli...............................8% 7% Sedona ..........................3% 1% STI .................................1% 1% Stock/OEM ....................2% 3% Other ..............................3% 2% How many tires do you purchase a year? 20+ ................................3% 1% 15-20 .............................2% 1% 10-14 .............................3% 6% 5-9 .............................. 29% 25% Less than 5 ................. 63% 67% Brake pads purchased? AP Racing ......................1% 2% Braking...........................3% 7% DP/Dunlop .....................3% 3% EBC ............................ 35% 44% Ferodo ...........................2% 1% Galfer .............................8% 5% Magnum.........................1% 1% Moose ............................1% 2% Moto-Master ..................3% 1% MSR ...............................1% 1% Pro Taper .......................1% 1% Renthal...........................5% 3% SBS ...............................1% 1%

4% 1% 1% 6% 46% 1% 1% 1% 12% 1% 1% 1% 11% 19% 7% 1% 1% 1% 1% 4% 57% 1% 1% 24% 1% 1% 13% 11% 1% 1% 5% 2% 1% 1% 1% 39% 47% 5% 1% 1% 11% 9% 3% 4% 5% 1% 3% 1% 9% 7% 47% 3% 11% 12% 2% 2% 3% 11% 6% 43% 3% 1% 2% 11% 7% 25% 16% 3% 6% 2% 6% 1% 12% 21% 5% 7% 4% 3% 3% 6% 8% 1% 6%

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Tusk ...............................2% Vesrah ............................1% Stock/OEM ................. 37% Other ..............................2% What brand of 2-stroke oil do you use? Amsoil ......................... 22% Bel-Ray ....................... 11% Castrol ...........................2% HP-2 ..............................3% Klotz ...............................7% Lucas .............................2% Maxima ....................... 19% Motorex..........................7% Motul ..............................3% PJI..................................1% Redline ...........................1% Repsol............................1% Silkolene.........................1% Spectro ..........................3% Torco ..............................1% Yamalube .................... 19% Other ..............................5% What brand of 4-stroke oil do you use? Amsoil ......................... 11% Bel-Ray ..........................6% Castrol ...........................3% Hondaline .......................6% Kawasaki........................2% Klotz ...............................2% Lucas .......................... 11% Maxima ..........................8% Mobil 1 ...........................2% Motorex....................... 13% Motul ..............................6% PJI..................................2% Redline ...........................2% Repsol............................1% Silkolene.........................2% Spectro ..........................1% Torco ..............................1% Valvoline .........................2% Yamalube .................... 11% Other ........................... 16% What brand of gearbox oil do you use? Amsoil ......................... 17% Bel-Ray ....................... 13% Castrol ...........................2% Hondaline .................... 11% Lucas .............................6% Maxima ....................... 13% Motorex....................... 13% Motul ..............................4% Pennzoil .........................1% PJI..................................2% Redline ...........................1% Repsol............................1% Silkolene.........................2% Spectro ..........................6% Yamalube .................... 16% Torco ..............................1% Other ........................... 13% What brand of chain lube do you use? Bel-Ray ....................... 27% Hondaline .......................3% Maxima ....................... 24% Moose ............................1% Motorex..........................5% Motul ..............................5% No-Toil............................2% PJI............................... 11% Renthal...........................1% Repsol............................1% Silkolene.........................8% Spectro ..........................2% Sunstar ..........................1% Torco ..............................2% Yamalube .......................5% Other ........................... 16% What brand of numbers and/or custom graphics do you use? Attack ............................3% D’COR ...........................1% De-Cal Works.............. 27% Dirt Design .....................1% Dirt Digits .......................1% Factory Effex ............... 22% Flu Designs ....................5% FMF................................3% MotoPro Graphics ..........2% N-Style ........................ 11%

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8% 1% 37% 5% 14% 11% 3% 4% 4% 4% 22% 9% 7% 1% 3% 1% 2% 6% 1% 17% 7% 11% 7% 7% 14% 1% 1% 5% 17% 3% 12% 7% 1% 1% 1% 2% 2% 1% 2% 15% 8% 8% 14% 5% 16% 2% 21% 11% 8% 1% 1% 2% 1% 1% 2% 11% 1% 15% 27% 5% 35% 1% 8% 7% 2% 11% 1% 1% 3% 1% 1% 1% 4% 14%

1% 1% 25% 1% 4% 19% 3% 1% 2% 12%

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One Industries ................6% 7% Pro Circuit ......................3% 2% Pro’s Choice ...................1% 1% Red Label.......................1% 1% Throttle Jockey...............3% 3% Stock/OEM ....................3% 7% Other ........................... 13% 27% None ........................... 27% 16% Reeds purchased? Boyesen ...................... 31% 46% Moto Tassinari ............. 33% 31% Stock/OEM ................. 27% 21% Other ..............................9% 9% Piston purchased? Cosworth .......................1% 1% CP..................................2% 3% JE...................................3% 4% Namura ..........................2% 3% Pro-X..............................2% 7% Vertex .......................... 11% 15% Wiseco ........................ 34% 41% Wossner .........................3% 3% Stock/OEM ................. 43% 41% Other ..............................3% 9% What type of handguards do you use? Full-wrap enduro ......... 51% 42% MX Shields .................. 49% 58% Have you had your suspension modifi ed in any way? Yes .............................. 58% 71% No ............................... 42% 31% Have you modifi ed your engine in any way? Yes .............................. 42% 42% No ............................... 58% 58% Do you infl uence your friends on what hop-up parts they should buy? Yes .............................. 67% 64% No ............................... 33% 36% What off-road products have you purchased? GPS ...............................6% 11% Spark arrestor ............. 19% 33% Handguards ................ 51% 51% Frame protectors ........ 25% 31% Auto clutch .................. 11% 17% Bigger tank.....................8% 17% Steering dampers........ 21% 25% Drink systems ............. 31% 34% Lighting systems ............6% 13% Pipe protectors............ 11% 22% Radiator hose kit ......... 22% 25% Radiator guards .......... 32% 43% Flywheels weights ....... 21% 23% Inflation products............3% 14% Tool carriers/fanny pack24% 24% Skid plate .................... 56% 67% RIDING GEAR Where do you purchase the majority of your riding gear? Mail order .................... 24% 16% Internet........................ 59% 72% Local dealer................. 41% 36% Local store .................. 27% 21% Have you ever purchase riding gear from ads in Motocross Action? Yes .............................. 57% 51% No ............................... 43% 51% Does your motorcycle dealer stock the riding gear you want to buy? Yes .............................. 46% 44% No ............................... 54% 56% How much do you spend on riding gear and apparel during the year? $1500+ ..........................2% 3% $1000-$1499 .................3% 7% $800-$999 .....................3% 6% $600-$799 .....................9% 9% $400-$599 .................. 14% 18% $250-$399 .................. 27% 23% $100-$249 .................. 34% 24% Less than $100 ..............8% 11% What brand of helmet do you own? 6D ..................................2% 4% AGV ...............................2% 1% Answer ...........................3% 3%

Arai.................................8% ARC ...............................1% Arioh ..............................1% Bell .............................. 27% EVS ................................2% Fly ............................... 11% Fox .............................. 32% HJC............................. 22% Kali .................................1% Klim ................................1% LS2 ................................1% MSR ...............................3% One Industries ................3% O’Neal ............................5% Shark .............................1% Shoei........................... 22% Suomy ...........................2% Thor ...............................8% Troy Lee .........................6% UFO ...............................1% Vemar.............................2% ZIR .................................1% Other ..............................6% What brand of goggles do you own? 101% .......................... 17% Answer ...........................3% ARC ...............................1% Arnette ...........................1% Blur ................................1% Dragon ........................ 11% EKS Brand .....................5% Fox .............................. 11% Oakley ......................... 25% Pro Grip..........................3% Scott ........................... 44% Smith .......................... 11% Spy ............................. 14% Thor ...............................6% Utopia ............................1% Von Zipper......................1% Other ..............................5% What brand of gloves do you own? 101% .............................3% Acerbis ...........................1% Alias ...............................2% Alpinestars .....................8% Answer ........................ 17% ARC ...............................1% AXO ...............................2% Deft Family .....................2% EVS ................................1% Fly ..................................6% Fox .............................. 46% JT Racing .......................2% Mechanix Wear ..............3% Moose ............................6% MSR ............................ 11% No Fear ..........................3% Ocelot ............................1% One Industries ................6% O’Neal ............................6% Pro Grip..........................1% Risk ................................1% Scott ..............................3% Shift................................6% Thor ............................ 27% Troy Lee .........................3% Other ........................... 11% What brand of boots do you own? Alpinestars .................. 38% Answer ...........................1% AXO ...............................5% Diadora ..........................1% Fly ..................................3% Forma ............................1% Fox .............................. 25% Gaerne ........................ 21% Hi-Point ..........................3% Jett.................................1% Moose ............................1% MSR ...............................1% O’Neal ............................2% Sidi .............................. 16% TCX ................................2% Thor ...............................6% UFO Other ..............................6% What brand of riding pants do you own? Acerbis ...........................1% Alias ...............................2% Alpinestars .....................1%

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13% 1% 2% 19% 2% 13% 27% 12% 1% 1% 1% 3% 6% 6% 1% 19% 4% 5% 8% 1% 1% 1% 9%

Answer ........................ 13% 12% AXO ...............................2% 3% Fly ..................................8% 16% Fox .............................. 44% 44% JT Racing .......................2% 5% Klim ................................8% 5% Moose ......................... 11% 9% MSR ............................ 11% 14% Ocelot ............................1% 1% One Industries ................2% 9% O’Neal ......................... 13% 13% Scott ..............................2% 2% Seven .............................5% 1% Shift............................. 11% 11% Thor ............................ 22% 21% Troy Lee .........................8% 15% Other ........................... 11% 4% What brand of chest protector do you wear? Acerbis ...........................5% 4% Alpinestars .....................3% 4% Answer ...........................5% 2% AXO ...............................2% 2% EVS ................................8% 6% Fly ..................................2% 3% Fox .............................. 29% 29% HRP ...............................6% 4% Leatt...............................5% 18% MSR ...............................2% 2% O’Neal ............................2% 3% Shift................................3% 2% Thor ............................ 13% 13% Troy Lee .........................2% 5% UFO ...............................1% 1% Other ..............................3% 8% None ........................... 24% 13% What brand of jersey do you own? Acerbis ...........................1% 1% Alias ...............................2% 2% Alpinestars .....................2% 2% Answer ........................ 11% 11% AXO ...............................2% 4% Azonic ............................2% 1% Fly ............................... 11% 18% Fox .............................. 48% 46% JT Racing .......................2% 5% Klim ................................8% 5% Moose ......................... 11% 9% MSR ............................ 16% 14% Ocelot ............................1% 1% One ................................2% 11% O’Neal ......................... 13% 15% Pro Grip..........................2% 1% Risk Scott ..............................1% 2% Seven .............................3% 1% Shift................................8% 11% Thor ............................ 19% 23% Troy Lee .........................8% 16% Other ........................... 11% 7% What brand of neck protection do you wear? Alpinestars .....................3% 8% Atlas ...............................5% 3% EVS ............................. 11% 5% Fly ..................................1% 1% Leatt............................ 21% 36% Other ..............................1% 2% None ........................... 63% 48% What brand of action camera do you own? Drift ................................1% 1% Epic ................................1% 1% GoPro ......................... 34% 43% ISAW ..............................2% 1% JVC ................................1% 1% Replay ............................1% 1% Sony...............................2% 1% None ........................... 34% 39% None but plan to ......... 28% 15%

18% 2% 1% 2% 2% 5% 6% 14% 36% 2% 38% 15% 13% 5% 1% 1% 5% 5% 2% 1% 4% 11% 2% 3% 2% 2% 14% 48% 4% 4% 7% 13% 3% 1% 8% 13% 1% 1% 3% 7% 17% 12% 9% 45% 1% 3% 1% 4% 1% 19% 21% 4% 1% 1% 2% 6% 13% 1% 3% 4% 1% 1% 3%

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PROFILE Gender Male ............................ 99% Female ...........................1% Age 12 13-17 .............................9% 18-24 .............................6% 25-34 .............................9% 35-44 .......................... 14% 45-54 .......................... 25% 55+ ............................. 37%

98% 2% 1% 2% 11% 21% 39% 29%

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Are you married? Yes .............................. 48% 72% No ............................... 52% 28% What is your total yearly household income? $150k+ ....................... 16% 19% $120k-$150k .................8% 13% $90k-$120k ................ 16% 21% $70k-$90k .................. 15% 17% $50k-$70k .................. 21% 18% $30k-$50k .....................8% 7% Under $30k ................. 16% 6% If you are over 18, what is your level of education? High school grad ......... 46% 37% Attending college ........ 11% 6% Collage grad................ 33% 46% Other ........................... 11% 11% Do you compete in sanctioned motorcycle races? Yes .............................. 55% 65% No ............................... 45% 35% If yes, what class? Mini ................................1% 1% 80cc...............................7% 1% 125cc.............................9% 4% 250cc.......................... 11% 19% 450cc.............................2% 22% +25 ................................1% 4% +30 ................................9% 12% +40 ................................9% 31% +50 ............................. 46% 48% Pro .................................7% 2% What type of racing do you compete in? Arenacross .....................4% 3% Cross country.............. 16% 28% Desert ............................6% 9% Motocross ................... 56% 79% Supercross.....................4% 3% Supermoto .....................1% 2% Trials ...............................4% 2% Other ........................... 11% 16% How often do you compete per year? 50+ times .......................6% 1% 40-50 times....................3% 1% 30-40 times....................9% 3% 20-30 times....................8% 13% 10-20 times................. 23% 26% Less than 10 ............... 51% 57% Does anyone else in your household race? Yes .............................. 61% 45% No ............................... 41% 55% How often do you ride? ... 3 or more/week ........... 21% 8% 2 times/week..................6% 24% Once a week ............... 34% 25% 2-3 times/month ......... 32% 27% Once a month or less .....8% 15% How much of the maintenance/ repairs/hop-ups on your motorcycle is done by you? 101% .......................... 38% 41% 75-99% ....................... 37% 37% 50-74% ....................... 17% 13% 25-49% ..........................2% 6% Less than 25% ...............6% 4% Do you own an ATV? Yes .............................. 25% 24% No ............................... 75% 76% Do you plan to buy and ATV? Yes .............................. 14% 8% No ............................... 86% 92% What brand of pickup do you own? Chevrolet..................... 24% 22% Dodge ......................... 17% 14% Ford ............................ 22% 31% GMC ..............................5% 6% Honda ............................1% 1% Nissan ............................5% 4% Toyota ......................... 21% 18% Other ..............................6% 8% Do you plan to buy a new truck in the next 18 months? Yes .............................. 22% 21% No ............................... 78% 81% Do you own a full-size or cargo van? If yes, what brand?

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Chevrolet........................4% 3% Ford ...............................7% 7% Mercedes .......................1% 1% Ram ...............................2% 1% Sprinter ..........................1% 2% None ........................... 87% 87% What other vehicles do you own? SUV............................. 27% 32% RV/Camper ................. 11% 22% Motorcycle trailer ......... 59% 48% Dual Sport ................... 13% 19% Snowmobile ...................8% 5% Personal watercraft ........8% 7% R/C Car....................... 14% 13% Mountain bike ............. 46% 63% BMX bike .................... 16% 11% Road bicycle ............... 24% 26% Electric Bike ...................1% 1% How do you transport your motorcycle? Pick up ....................... 63% 68% Trailer .......................... 62% 49% Van .............................. 11% 9% Hitch type ......................8% 11% What other sports/ activites do you participate in? Hunting ....................... 24% 24% Fishing......................... 32% 38% Camping ..................... 38% 52% Boating ....................... 25% 29% Truck off roading ......... 14% 11% Mountain biking........... 37% 51% Street Motorcycle riding29% 36% Snowboarding................8% 13% Snow skiiing ................ 13% 17% Running....................... 31% 21% Road bicycle riding ...... 24% 25% Weight lifting................ 41% 31% How many non-work hours do you spend on the internet per week? 1-5 .............................. 46% 37% 6-10 ............................ 14% 36% 11-20 .......................... 18% 18% 20+ ................................5% 8% None ........................... 17% 1% Do you own a smartphone? Yes .............................. 63% 83% No ............................... 37% 17% If yes, what brand do you own? Android ....................... 14% 39% Blackberry ......................5% 1% iPhone ......................... 64% 57% Windows .......................7% 1% Other ........................... 11% 6% If no, do you plan on purchasing a smartphone? Yes .............................. 21% 21% No ............................... 81% 81% Do you own a tablet/E-reader device? Yes .............................. 47% 59% No ............................... 53% 41% If yes, what type do you own? Android based............. 11% 22% iPad............................. 57% 64% Kindle .......................... 27% 14% Nook ..............................3% 2% Other ..............................3% 7% If no, do you plan on purchasing a tablet/Ereader? .............................. Yes 11% ............................ 13% No ............................... 89% 87% Where do you get your race coverage? Magazine .................... 75% 69% Internet........................ 51% 87% TV ............................... 81% 75% Do you subscribe to the electronic version of MXA? Yes .................................3% 27% No ............................... 97% 73% 32. Do you subscribe to MXA’s social media sites? If yes, which sites do you use? Facebook .................... 11% 32% Instagram .......................8% 11% Twitter ............................5% 7% YouTube ...................... 16% 15% None ........................... 67% 59%

MAIL-ORDER ADVERTISING RATES

GENERAL ADVERTISING RATES Black & White

12X

1 Page ........................... $5825 ...........$5700 ........... $5275 ...........$5175 2/3 ................................... 4675 .............4560 ..............4210 .............4150 1/2 ................................... 3670 .............3590 ..............3320 .............3250 1/3 ................................... 2620 .............2560 ..............2370 .............2330 1/4 ................................... 2050 .............1990 ..............1848 .............1800 1/6 ................................... 1450 .............1425 ..............1325 .............1290

Black & One Color

Black & White

12X

1 Page .................... $4090 .........$3870 .......... $3670...........$3460 2/3 ............................ 3070 ...........2900 ............ 2750.............2590 1/2 ............................ 2540 ...........2400 ............ 2270.............2150 1/3 ............................ 1710 ...........1630 ............ 1530.............1450 1/4 ............................ 1390 ...........1320 ............ 1260.............1180 1/6 ............................ 1020 .............970 .............. 910...............860

Black & One Color

1 Page ........................... $7000 ...........$6710 ............$6350 ...........$6050 2/3 ................................... 5760 .............5510 ..............5225 .............4965 1/2 ................................... 4910 .............4710 ..............4460 .............4230 1/3 ................................... 3850 .............3700 ..............3490 .............3320

1 Page .................... $5230 .........$4930 .......... $4720...........$4330 2/3 ............................ 4460 ...........4200 ............ 4010.............3680 1/2 ............................ 3760 ...........3550 ............ 3400.............3110 1/3 ............................ 2930 ...........2780 ............ 2660.............2430

1 Page ........................... $9790 ...........$9300 ............$8810 ...........$8290 2/3 ................................... 8030 .............7630 ..............7220 .............6820 1/2 ................................... 7440 .............7070 ..............6690 .............6290 1/3 ................................... 6270 .............5950 ..............5640 .............5330

1 Page .................... $7480 .........$7110 .......... $6740...........$6170 2/3 ............................ 6650 ...........6330 ............ 6000.............5500 1/2 ............................ 5990 ...........5690 ............ 5390.............4930 1/3 ............................ 5170 ...........4910 ............ 4660.............4260

Four-Color

SHOWCASE RATES

All Showcase rates are net. Payment must accompany copy for new advertisers. Ads may be submitted camera-ready or be prepared by Hi-Torque. When they are prepared by Hi-Torque, material must be received three (3) days before the material deadline. To reserve space, send copy and remittance to: SHOWCASE ADVERTISING, Motocross Action, Hi-Torque Publications Inc., 25233 Anza Dr. Valencia, CA 91355 1X 3X 6X 12X 1/6 page 3-inch 2-inch 1-inch

B&W Color

B&W

Color

B&W

Color

B&W

Color

$805 $550 $405 $280

$745 $510 $375 $260

895 635 475 360

$690 $470 $345 $240

840 605 445 340

$595 $410 $300 $210

745 535 400 310

955 675 505 380

Word ads: $2.00 per word, with $54.00 minimum

COVERS & POSITIONS

CV2 - Add 10% to General 1 Page Four-Color rate CV3 - Add 5% to General 1 Page Four-Color rate CV4 - Add 15% to General 1 Page Four-Color rate.

ISSUANCE & CLOSING DATES

COVER SPACE MATERIAL ON-SALE DATE DEADLINE* DEADLINE** DATE January 2016 .....................10/15/15 ................10/22/15 ............. 12/10/15 February 2016 ...................11/17/15 ................11/24/15 ............... 1/14/16 March 2016 .......................12/15/15 ................12/22/15 ............... 2/11/16 April 2016 ............................1/14/16 ..................1/21/16 ............... 3/10/16 May 2016 ............................2/17/16 ..................2/24/16 ............... 4/14/16 June 2016 ............................3/15/16 ..................3/22/16 ............... 5/12/16 July 2016 .............................4/12/16 ..................4/19/16 ................. 6/9/16 August 2016 ........................5/10/16 ..................5/17/16 ................. 7/7/16 September 2016 ..................6/14/16 ..................6/21/16 ............... 8/11/16 October 2016 ......................7/12/16 ..................7/19/16 ................. 9/8/16 November 2016 .....................8/9/16 ..................8/16/16 ............... 10/6/16 December 2016 ...................9/14/16 ..................9/21/16 ............. 11/10/16 January 2017 .....................10/13/16 ................10/20/16 ............... 12/8/16 *Above dates are subject to change

Hi-Torque ad material deadlines are for press-ready digital files only. While every attempt is made by the Publisher to keep the on-sale dates as published, circumstances beyond our control may occur and publications may be received earlier or later than our published on-sale dates. Subscriptions are usually mailed by the printer two or three weeks prior to on-sale dates.

Four-Color

MAIL-ORDER ADVERTISING Any advertiser doing in excess of 50% of his total business by the sale of merchandise through the mail, making a direct offer to the consumer of merchandise and/or a mail-order catalog, and who states the exact price of the merchandise and postage instructions, may qualify for mail-order rates. Mail-order ads must contain information for ordering directly from the advertiser.

DISCOUNTS FREQUENCY DISCOUNT: Rates are determined by number of issues contracted for and used within a 12-month period. * MULTIPLE INSERTION DISCOUNT: Based on total page commitment for one year in all Hi-Torque titles. 14 pages - 2% 18 pages - 4% 24 pages - 6% 36 pages - 8% 48 pages - 10% MULTIPLE MAGAZINE DISCOUNT: 2 Magazine Buy: 5% 3 Magazine Buy: 10% 4 or more Magazine Buy: 15% AGENCY DISCOUNT: 15% **Prepay Discount: 15% * Advertisers scheduling space one-third page or larger in two or more Hi-Torque magazines may qualify for a multiple discount. This discount is applied to the total cost of each insertion. All ads must run same size and color in same cover date month. Copy may vary on each ad. Hi-Torque titles eligible for multiple magazine buys are Dirt Bike, Motocross Action, Dirt Wheels, ATV UTV Action, Mountain Bike Action, BMX Plus! and Road Bike Action. ** A 15% discount is available to all advertisers who pay for their ads in advance. Payment is due by the material deadline date of the issue in which space is reserved. Advertisers are responsible for getting their payment in, on or before that date. Advertising that has not been pre-paid by this date will be billed at the contracted rate, and the pre-payment discount will be forfeited.

NEW ADVERTISERS ARE REQUIRED TO PAY THE FIRST THREE MONTHS IN ADVANCE TO ESTABLISH CREDIT.

Dirt Bike magazine is immersed in a full-blown hard-core world of its own. It bristles with a passion for off-road and is the #1 magazine that targets the adventurer, the traveler and the racer. Our readers live to ride and are obsessed with keeping their machines current, in tune and viable. This is one of the main reasons for the sport’s regrowth; the aftermarket is thriving. This fits in perfectly with the mission statement of Dirt Bike. We’re riders, racers and techheads. We live the sport, we go to the races, and we play-ride with the stars. This translates into editorial that not only showcases the machines, but also how both the pros and our staff offer insight and tips they can’t get anywhere else, which gives the readers an edge over their friends and competitors. Dirt Bike is testing more products, knowing that our readers are devoting generous amounts of their spendable income on their machines, plus the parts, accessories and gear that are critical to the whole offroad experience. Because the magazine covers the sport from

woods racing to motocross, desert to closed-course off-road and, of course, the burgeoning dual-sport world, our readers aren’t forced into a track-only publication. Dirt Bike bristles with heritage and depth with all things dirt bike. For over 40 years, Dirt Bike magazine has offered high-end race tests, long-term evaluations and large sections of hop-up and technical features that our readers crave. The magazine is led by Tom Webb, long known for his passion for off-road; Ron Lawson, a great editor, rider and tough as manzanita; and Mark Tilley, one of the few editors who could actually qualify for a motocross national team. Mated to Dirt Bike magazine’s print product, we have a vibrant and popular website dirtbikemagazine.com that is full of original content, a mobile app (for iPhone, iPad and Android), plus dedicated editorial for our Social Media outlets on Facebook

and Instagram. Products, tests, reviews and passionate content reach millions of dirt bike enthusiast every month! Dirt Bike has proven that it is sought after by the actual riders who participate and the motorcycle companies and aftermarket that support it. If you have a product or service for moto, off-road, enduro, desert, dual-sport or hare scrambles, Dirt Bike remains your #1 and most cost-effective choice.

“

We have supported DIRT BIKE magazine over the last few years because they have supported us. This support has meant that not only are we benefitting from the exposure our advertisements bring us, but also we’re provided with countless opportunities for additional exposure by having our products used in tech reviews, test bikes and custom builds. Their magazine helps us reach a segment that others don’t and it’s a go-to source for promoting our off-road products. Kevin Stevens, ODI Grips - Brand Manager of Powersports 10

”

AT A GLANCE

TOTAL MONTHLY REACH PRINT RUN PAID SUBSCRIPTIONS PAID NEWSSSTAND SALES TOTAL PAID SALES PROMOTIONAL DISTRIBUTION TOTAL DISTRIBUTION READERS PER COPY AVERAGE AGE MALE ANNUAL INCOME PLAN TO BUY A NEW BIKE IN 2016

232,312 78,081 21,253 35,825 57,078 1,000 58,078 4 42 99% 84,200 48%

“

FMF Racing relies heavily on the feedback of Dirt Bike Magazine’s testing efforts to help ensure we are providing the best American Made Horsepower to the riding public. It’s a great place for FMF to advertise both Motocross and Off-Road content as well. Donny Emler Jr., Marketing Director - FMF Racing

”

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BIKE PROFILE How often do you buy Dirt Bike magazine? 1-4 issues ......................4% 9% 5-8 issues ......................4% 10% 9-12 issues ................. 12% 6% Subscribe .................... 80% 75% How long have you been reading Dirt Bike Magazine? Less than 1 yr ................5% 5% 1-2- years ......................9% 9% 2-3 years ........................4% 11% 3-4 years ........................5% 5% 4+ years ...................... 77% 70% How many people besides yourself look through your copy of Dirt Bike? 1.................................. 27% 16% 2.................................. 20% 29% 3.................................. 18% 15% 4.....................................5% 9% 5+ ..................................9% 4% None ........................... 21% 27% Do you own a dirt/ motocross bike? Yes .............................. 98% 99% No ..................................2% 1% ow many bikes do you own? 1.................................. 25% 24% 2.................................. 30% 36% 3.................................. 18% 22% 4+ ............................... 27% 18% What brand is your newest bike? Aprilia BMW..............................4% 1% Beta ...............................2% 1% Christini Cobra Gas Gas .........................5% 1% Honda ......................... 27% 18% Husqvarna .....................4% 5% Kawasaki..................... 11% 10% KTM ............................ 27% 30% Suzuki ............................4% 5% Yamaha ....................... 16% 26% Other ..............................4% 3% What size is it? 80-85cc .........................4% 4% 90-120cc .......................2% 3% 125cc.............................9% 5% 200-220cc .....................7% 8% 250cc.......................... 25% 33% 300-380cc .................. 12% 20% 400-490cc .................. 28% 21% 500-520cc .....................4% 3% 600cc+ ....................... 11% 5% What year is it? 2015 ..............................9% 8% 2014 ........................... 16% 13% 2013 ..............................9% 6% 2012 ..............................9% 10% 2011 ..............................7% 3% 2010 ..............................5% 2% 2009 ..............................4% 10% 2008 ..............................5% 10% 2007 or earlier ............. 37% 39% What type of engine? 2-stroke....................... 39% 47% 4-stroke....................... 61% 53% What type is it? Adventure.......................4% 2% Dual Sport ......................7% 8% Enduro ........................ 18% 15% Motocross ................... 39% 35% Off-road racing ............ 26% 20% Off-road trail ................ 19% 18% Other ..............................2% 2% Which of these factors inﬂ uenced you most when you brought your Dirt Bike Dealership recommend ..5% 6% Factory cont program.....0% 1% Factory race results ........9% 3% Friend’s recommend ... 16% 21% Local Dealer support ... 11% 9%

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Mag test results........... 30% 40% Parent’s recommend ......5% 1% Previous brand exp. .... 58% 54% Price............................ 29% 29% Showroom avail .............7% 9% Do you own an ATV? Yes .............................. 29% 35% No ............................... 71% 65% Do you plan to buy an ATV? Yes .............................. 14% 13% No .............................. 86% 87% Do you plan to buy a new bike in the next 12 months? Yes .............................. 48% 46% No ............................... 52% 53% What brand do you plan to buy? BMW..............................1% 0% Beta ...............................4% 4% Christini ..........................0% 2% Gas Gas .........................4% 0% Honda ............................7% 12% Husqvarna .................. 11% 12% Kawasaki..................... 15% 6% KTM ............................ 44% 45% LEM ...............................1% 2% Sherco ...........................0% 2% Suzuki ............................0% 2% Yamaha ....................... 19% 33% Other ..............................4% 2% What size will it be? 50-75cc 80-85cc .........................0% 2% 90-120cc .......................4% 2% 125cc.............................4% 4% 200-220cc .....................0% 4% 250cc.......................... 26% 31% 300-380cc .................. 29% 27% 400-490cc .................. 30% 18% 500-520cc .....................0% 2% 600cc+ ..........................7% 10% What year will it be? Brand new .................. 52% 43% Used ........................... 15% 37% Not sure ...................... 33% 20% What type of engine? 2-stroke....................... 41% 47% 4-stroke....................... 59% 53% What type will it be? Adventure.................... 11% 2% Dual sport ......................7% 10% Enduro ........................ 15% 8% Motocross ................... 44% 28% Off-road racing ............ 30% 28% Off-road trail ................ 11% 18% Other ..............................0% 6% Do you inﬂ uence your friends on what bike they should buy? Yes .............................. 72% 80% No ............................... 28% 20% PARTS AND ACCESSORIES What is your main source of information for purchasing parts and accessories? dirtbikemagazine.com . 37% 55% Mail order from DB ...... 12% 8% Ads in DB .................... 60% 50% Editorial in DB.............. 33% 31% Friends ........................ 26% 40% Catalogs...................... 44% 40% Other mags ................. 15% 45% At competitions ..............9% 21% Bike shop .................... 35% 36% Other ........................... 21% 27% Where do you purchase the majority of your replacement parts, hop-up parts and accessories? Catalogs...................... 17% 6% Internet........................ 45% 78% Local dealer................. 47% 33% Mail order .......................7% 13% Local accessories store14% 18%

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Have you ever purchased roducts from ads in Dirt Bike? Yes .............................. 75% 82% No ............................... 25% 18% Does your motorcycle dealers generally stock the products you want to buy? Yes .............................. 58% 54% No ............................... 42% 46% How much do you spend on replacement parts, hop-up parts and accessories for your bike each month? $500+ ............................9% 3% $400-$499 .....................0% 3% $300-$399 .....................7% 8% $200-$299 .................. 16% 6% $100-$199 .................. 30% 39% Less than $100 ........... 38% 42% Exhaust pipe purchased for your 2-stroke bike? DG .................................2% 4% FMF............................. 49% 63% Pro Circuit ................... 19% 19% Stock/OEM ................. 24% 17% Other ..............................6% 9% Exhaust pipe purchased for your 4-stroke bike? Akrapovic .......................5% 2% Dubach ..........................1% 7% FMF............................. 29% 46% HMF ...............................0% 2% Jardine ...........................0% 2% Leo Vince .......................2% 2% Pro Circuit ......................8% 7% Rocket ...........................1% 2% Two Brothers ..................5% 0% Yoshimura ......................5% 2% Stock/OEM ................. 27% 33% Other ........................... 19% 9% Silencer purchased? Arrow .............................2% 0% Big Gun ..........................1% 2% DG .................................2% 3% Dubach ..........................1% 3% FMF............................. 43% 58% Leo Vince .......................4% 3% Pro Circuit ................... 11% 13% Two Brothers ..................2% 0% Stock/OEM ................. 19% 24% Other ........................... 17% 8% Handlebar purchased? Applied Racing Azonic ............................2% 0% Fasst/Flexx .....................7% 13% Fly ..................................2% 3% Moose ............................2% 2% ODI.................................0% 3% O’Neal ............................4% 1% Pro Taper .................... 25% 46% Renthal........................ 33% 30% Tusk ...............................0% 1% Stock/OEM ................. 24% 16% Other ..............................5% 4% Sprocket purchased? Dirt Tricks .......................0% 6% Ironman ..........................0% 5% JT...................................4% 8% Moose ............................1% 3% Primary Drive ............... 11% 12% Pro Taper .......................4% 7% Renthal........................ 35% 37% Sprocket Specialists.......4% 0% Sunstar ...................... 11% 8% Supersprox ................. 16% 16% Tag .................................2% 0% Vortex.............................4% 1% Stock/OEM ................. 18% 22% Other ..............................2% 7% Chain purchased? D.I.D. ........................... 18% 38% EK ..................................0% 1% KMC...............................2% 2% Moose ............................0% 4% Primary Drive ..................9% 12% Regina............................0% 8% Renthal........................ 30% 25%

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RK ............................... 11% 12% Tsubaki ...........................5% 0% Stock/OEM ................. 18% 14% Sunstar .........................5% 3% Other ..............................4% 8% Levers purchased? Applied Racing ...............2% 0% ARC ...............................8% 4% ASV ............................. 12% 12% Magura........................ 10% 3% Motion Pro .....................6% 9% MSR ............................ 10% 7% Pro Circuit ......................2% 4% Pro Taper .......................1% 6% Renthal...........................4% 4% Sunline ...........................2% 3% Torc1 ..............................0% 1% Work Connection ...........4% 4% Stock/OEM ................. 31% 48% Other ........................... 10% 15% Triple clamp purchased? Applied Racing ...............9% 2% BRP ...............................0% 6% Neken ............................0% 2% Pro Circuit ......................5% 6% Ride Engineering ............2% 8% RG3 ...............................2% 4% XTRIG ............................2% 2% Stock/OEM ................. 65% 68% Other ........................... 14% 11% Grips purchased? A’ME ..............................2% 1% Boyesen .........................2% 0% Emig...............................0% 3% ODI.................................5% 10% O’Neal ............................4% 1% Oury ...............................7% 3% Pro Grip..........................9% 14% Pro Taper .................... 25% 26% Renthal........................ 14% 29% Scott ........................... 23% 18% Smith .............................2% 4% Tag .................................0% 4% Torc1 ..............................2% 4% Stock/OEM ....................4% 15% Other ..............................5% 10% Air ﬁ lter purchased? DT1 ................................4% 6% K&N ............................ 12% 12% Maxima ..........................4% 0% No Toil ............................5% 16% PC Pro Taper .......................0% 3% Twin-Air ....................... 54% 63% Uni-Filter...................... 12% 21% Stock/OEM ................. 12% 15% Other ..............................4% 7% What brand of replacement front tire do you use most often? Bridgestone................. 18% 10% Dunlop ........................ 44% 43% Duro ...............................0% 1% Full Bore .........................0% 1% IRC .................................2% 4% Kenda ............................4% 7% Maxxis......................... 11% 16% Michelin ....................... 14% 21% Pirelli...............................7% 10% Sedona ..........................0% 5% Other ..............................4% 5% What brand of replacement rear tire do you buy most often? Bridgestone................. 16% 7% Dunlop ........................ 44% 44% Full Bore .........................0% 1% IRC .................................2% 4% Kenda ............................5% 5% Maxxis......................... 11% 16% Michelin ....................... 10% 22% Pirelli...............................7% 12% Sedona ..........................4% 4% STI .................................2% 1% Other ..............................5% 7%

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How many tires do you purchase a year? 20+ ................................2% 0% 15-20 .............................2% 1% 10-14 .............................5% 4% 5-9 .............................. 14% 14% Less than 5 ................ 77% 81% Brake pads purchased? Braking...........................5% 4% DP/Dunlop .....................5% 3% EBC ............................ 39% 44% Ferodo ...........................4% 0% Galfer .............................4% 11% Magnum.........................2% 0% Moose ............................0% 6% Moto Master...................1% 1% Pro Taper .......................4% 6% Renthal...........................2% 4% Tusk ...............................5% 10% Vesrah ............................0% 3% Stock/OEM ................. 33% 29% Other ..............................2% 3% What brand of 2-stroke oil do you use? Amsoil ............................9% 14% Bel-Ray ....................... 18% 7% Castrol ...........................4% 5% HP-2 ..............................2% 3% Kal-Gard ........................0% 2% Klotz ...............................4% 3% Lucas .............................4% 3% Maxima ....................... 22% 26% Motorex..........................9% 19% Motul ..............................5% 9% Redline ...........................2% 2% Silkolene.........................2% 2% Spectro ..........................4% 10% Torco ..............................1% 5% Yamalube .......................9% 10% Other ..............................7% 9% What brand of 4-stroke oil do you use? Amsoil ......................... 11% 14% Bel-Ray ..........................2% 5% Castrol ...........................9% 5% Hondaline .................... 15% 13% Kawasaki........................0% 3% Klotz ...............................0% 2% Lucas .............................7% 14% Maxima ..........................5% 9% Mobil 1 ...........................4% 3% Motorex....................... 13% 17% Motul ..............................9% 8% PJ1 ................................1% 2% Redline ...........................0% 2% Repsol............................4% 0% Silkolene.........................0% 3% Spectro ..........................0% 8% Torco ..............................2% 2% Yamalube .......................9% 14% Other ........................... 11% 8% What brand of gearbox oil do you use? Amsoil ......................... 12% 11% Bel-Ray ....................... 11% 10% Castrol ........................ 12% 1% Hondaline .................... 11% 14% Lucas .............................5% 4% Maxima ....................... 12% 21% Motorex....................... 14% 18% Motul ..............................4% 6% Pennzoil .........................0% 1% Redline ...........................2% 1% Repsol............................4% 0% Silkolene.........................0% 2% Spectro ..........................4% 4% Yamalube .................... 11% 11% Torco ..............................0% 1% Other ........................... 12% 14% What brand of chain lube do you use? Bel-Ray ....................... 25% 23% Hondaline .......................7% 1% Maxima ....................... 28% 23% Moose ............................0% 3% Motorex..........................4% 9% Motul ..............................0% 8% No-Toil............................2% 0%

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PJ1 ................................9% 12% Renthal...........................2% 8% Silkolene.........................4% 4% Spectro ..........................4% 4% Torco ..............................2% 1% Yamalube .......................0% 5% Other ........................... 22% 20% What brand of numbers and or custom graphics have you purchased? Attack ............................4% 7% De-Cal Works.............. 26% 17% Dirt Design .....................2% 1% Dirt Digits .......................2% 4% Factory Effex ..................9% 13% Flu Designs ....................1% 6% FMF................................4% 6% MotoPro Graphics ..........2% 1% N-Style ...........................5% 15% One Industries ................7% 1% Primal .............................0% 3% Pro-Circuit ......................1% 4% Pro’s Choice ...................4% 0% Red Label.......................2% 0% Throttle Jockey...............2% 1% Stock/OEM ....................5% 13% Other ........................... 19% 16% None ........................... 30% 33% Reeds purchased? Boyesen ...................... 35% 42% Moto Tassinari ............. 19% 23% Stock/OEM ................. 38% 28% Other ..............................8% 9% Piston purchased? JE...................................2% 7% Namura ..........................2% 2% Pro-X..............................1% 2% Vertex .......................... 20% 17% Wiseco ........................ 29% 33% Wossner .........................2% 0% Stock/OEM ................. 38% 35% Other ..............................7% 5% What type of hand guards do you use? Full-wrap endruo ......... 76% 75% MX shields................... 24% 25% Have you had your suspension modifi ed in any way? Yes .............................. 53% 71% No ............................... 47% 29% Do you infl uence your friends on what hop-up parts they should buy? Yes .............................. 62% 74% No ............................... 38% 26% What off-road products have you purchased? GPS ...............................9% 21% Spark arrestor ............. 40% 41% Handguards ................ 70% 74% Frame protectors ........ 35% 35% Auto clutch .................. 18% 17% Bigger tank.................. 30% 30% Steering dampers........ 25% 32% Drink systems ............. 54% 42% Lighting systems ......... 14% 17% Pipe protectors............ 28% 27% Radiator hose kit ......... 27% 23% Radiator guards .......... 23% 49% Flywheel weights ......... 21% 18% Inflation products......... 23% 21% Tool carriers/fanny packs53% 49% Skid plate .................... 60% 76% RIDING GEAR Where do you purchase the majority of your riding gear? Mail order .................... 18% Local dealer................. 33% Internet........................ 45% Local accessories store23% Have you ever purchased riding gear from ads in Dirt Bike? Yes .............................. 53% No ............................... 47%

13% 21% 57% 9%

50% 50%

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Does your motorcycle dealer stock the riding gear you want to buy? Yes .............................. 48% 39% No ............................... 52% 61% How much do you spend on riding gear and apparel during the year? $1500+ ..........................3% 1% $1000-$1499 .................5% 4% $800-$999 .....................2% 5% $600-$799 .................. 10% 11% $400-$699 .................. 21% 17% $250-$399 .....................9% 22% $100-$249 .................. 40% 28% Less then $100 ........... 10% 12% What brand of helmet do you own? 6D ..................................2% 3% Answer ...........................2% 3% Arai.................................5% 8% Arioh ..............................1% 7% Bell .............................. 18% 13% EVS ................................2% 1% Fly ............................... 19% 13% Fox .............................. 19% 24% HJC............................. 19% 20% Kali .................................1% 1% Klim ................................1% 2% LS2 ................................1% 1% MSR ...............................1% 4% One Industries ................2% 5% O’Neal ............................5% 7% Shoei........................... 18% 11% Suomy ...........................5% 0% Thor ............................ 12% 1% Troy Lee .........................4% 11% Other ..............................8% 5% What brand of goggles do you own? 100% .......................... 12% 9% Answer ...........................2% 1% ARC ...............................0% 1% Arnette ...........................2% 0% Dragon ...........................9% 1% EKS Brand .....................2% 5% Fox .................................4% 16% Oakley ......................... 23% 34% Pro Grip..........................2% 8% Scott ........................... 47% 42% Smith .......................... 21% 22% Spy ............................. 14% 11% Thor ...............................5% 7% Von Zipper......................0% 1% Other ..............................4% 11% What brand of gloves do you own? 100% .............................7% 1% Acerbis ...........................0% 3% Alpinestars .....................7% 8% Answer ........................ 16% 4% ARC ...............................1% 4% AXO ...............................3% 2% Deft Family .....................2% 0% EVS ................................0% 5% Fly ............................... 14% 13% Fox .............................. 32% 47% JT Racing .......................7% 3% Mechanix Waer ........... 11% 3% Moose ............................7% 4% MSR ............................ 16% 9% No Fear ..........................5% 1% Ocelot ............................2% 1% One Industries ................5% 5% O’Neal ......................... 12% 12% Risk ................................0% 1% Scott ..............................4% 1% Shift................................4% 4% Thor ............................ 11% 21% Troy Lee ...................... 11% 8% Other ........................... 16% 20% What brand of boots do you own? Alpinestars .................. 26% 45% Answer ..........................2% 0% AXO ...............................5% 0% Diadora ..........................2% 0%

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Fly ..................................4% 4% Forma ............................2% 0% Fox .................................9% 16% Gaerne ........................ 23% 20% Hi-Point ..........................2% 1% Moose ............................0% 3% MSR ...............................5% 0% O’Neal ............................5% 4% Sidi .............................. 14% 16% TCX ................................2% 3% Thor ............................ 16% 7% UFO ...............................0% 1% Other ........................... 16% 4% What brand of riding pants do you own? Acerbis ...........................0% 3% Alpinestars .....................0% 3% Answer ........................ 14% 8% AXO ...............................7% 4% Fly ............................... 14% 15% Fox .............................. 28% 38% JT Racing .......................4% 1% Klim ................................9% 18% Moose ......................... 12% 4% MSR ............................ 18% 8% Ocelot ............................0% 1% One Industries ................2% 8% O’Neal ............................9% 12% Scott ..............................4% 1% Seven .............................2% 0% Shift................................2% 11% Thor ............................ 11% 16% Troy Lee .........................7% 13% Other ........................... 16% 11% What brand of chest protector do y ou wear? Acerbis ...........................5% 3% Alpinestars .....................4% 1% Answer ...........................7% 1% AXO ...............................4% 0% EVS ................................0% 8% Fly ..................................4% 4% Fox .............................. 21% 30% HRP ...............................5% 5% Leatt...............................5% 8% MSR ...............................5% 3% O’Neal ............................2% 0% Shift................................2% 1% Thor ...............................5% 13% Troy Lee .........................4% 7% Other ..............................9% 8% None ........................... 30% 16% What brand of jersey do you own? Acerbis ...........................2% 1% Alpinestars .....................5% 5% Answer ........................ 14% 12% AXO ...............................5% 4% Fly ............................... 16% 16% Fox .............................. 28% 49% JT Racing .......................4% 1% Klim ............................. 11% 15% Moose ......................... 14% 8% MSR ............................ 18% 13% Ocelot ............................0% 1% One ...............................4% 7% O’Neal ......................... 16% 17% Scott ..............................5% 1% Seven .............................2% 0% Shift................................5% 12% Thor ............................ 16% 17% Troy Lee .........................9% 15% Other ........................... 16% 7% What brand of neck protection do you wear? Alpinestars .....................1% 4% Atlas ...............................2% 8% EVS ................................9% 8% Fly ..................................2% 0% Leatt...............................9% 16% Other .............................5% 4% None ........................... 73% 65% What brand of action camera do you own? Drift ................................2% 1% GoPro ......................... 26% 41% JVC ................................0% 3%

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Sony...............................2% 1% None ........................... 44% 42% None but plan to ......... 26% 13% PROFILE Sex Male ........................... 98% 96% Female ...........................2% 4% Age 12-17 .............................9% 4% 18-24 .............................5% 3% 25-34 .............................7% 15% 35-44 .......................... 16% 18% 45-54 .......................... 26% 34% 55+ ............................. 37% 26% Are you married? Yes ............................. 50% 73% No ............................... 50% 27% What is your total yearly household income? $150k+ ....................... 11% 21% $120k-$150k .................7% 8% $90k-$120k ................ 18% 22% $70k-$90k .................. 20% 16% $50k-$70k .................. 13% 16% $30k-$50k .................. 14% 10% Under $30k ................. 17% 7% If you are over 18, what is your level of education? High school grad ......... 37% 29% Attending college ........ 11% 7% College grad................ 39% 49% Other ........................... 13% 15% Do you compete in sanctioned motorcycle races? Yes .............................. 51% 47% No ............................... 49% 53% If yes, what class? 80cc...............................2% 3% 125cc.............................7% 3% 250cc.......................... 15% 16% Open ........................... 15% 24% +25 ................................2% 3% +30 ................................4% 10% +40 ............................. 17% 25% +50 ............................. 34% 34% Pro .................................2% 2% What type of racing do you compete in? Arenacross .....................2% 5% Desert ......................... 16% 14% Cross Country ............. 12% 18% Enduro ........................ 19% 36% GNCC ............................3% 7% Hare scrambles ........... 21% 36% Hill Climbs ......................0% 4% Motocross ................... 19% 27% Supercross.....................1% 2% Other ..............................7% 23% How often do you compete per year? 50+ times .......................3% 5% 30-40 .............................4% 5% 20-30 .............................0% 10% 10-20 .......................... 28% 31% Less than 10 .............. 65% 49% Does anyone else in your household race? Yes .............................. 51% 62% No ............................... 49% 38% How often do you ride? 3 or more/week ........... 20% 16% 2 times/week............... 19% 19% Once a week ............... 14% 28% 2-3 time/month ........... 35% 19% Once a month or less .. 12% 18% How much of the maintenance/repair/hop-ups on your motorcycle is done by you? 100% .......................... 36% 40% 75-100% ..................... 36% 35% 50-75% ....................... 16% 20% 25-50% ....................... 10% 3% Less than 25% ...............2% 2%

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What brand of pickup do you own? Chevrolet..................... 15% 21% Nissan ............................5% 7% Dodge ......................... 16% 10% Ford ............................ 35% 35% GMC ..............................7% 5% Toyota ......................... 18% 18% Other ..............................4% 10% Do you plan to buy a new truck in the next 18 months? Yes ............................. 20% 24% No ............................... 80% 74% Do you own a full-size or cargo van, if yes what brand? Chevrolet........................5% 4% Ford ...............................4% 9% Mercedes-Benz..............2% 0% Ram ...............................0% 2% none............................ 89% 86% What other vehicles do you own? SUV............................. 23% N/A RV/camper.................. 22% N/A Dual Sport ................... 18% N/A Street Motorcycle ........ 25% N/A Motorcycle trailer ......... 46% N/A Snowmobile ...................0% N/A Personal watercraft ........9% N/A Mountain bike ............. 47% N/A BMX bike .................... 14% N/A Road bike.................... 16% N/A Electric bike....................4% N/A How do you transport your motorcycle? Pick up truck ............... 70% 54% Trailer .......................... 51% 57% Hitch type carrier ......... 16% 15% Van .................................4% 4% Other ..............................7% 0% What other sports/ activites do you participate in? Hunting ....................... 23% 35% Fishing......................... 44% 44% Camping ..................... 61% 63% Boating ....................... 24% 31% Truck offroading .......... 19% 21% Mountain biking........... 47% 37% Street motorcycle riding26% 35% Running....................... 21% 22% Road bicycle riding ...... 14% 19% Weight lifting................ 25% 25% Snowboarding................7% 13% Snow skiing................. 11% 21% Where do you get your race coverage? Magazines................... 80% 62% TV ............................... 60% 63% Internet........................ 47% 75% Tablet/phone app ...........9% 15% What brand of smartphone do you own? Android ....................... 51% 36% Blackberry ......................1% 0% iPhone ......................... 35% 48% Windows ........................2% 0% None ........................... 37% 13% Other ..............................7% 5% If no, do you plan on purchasing a smartphone? Yes ............................. 21% 27% No ............................... 79% 73% What type of tablet/ e-reader device do you own? Android-based ............ 11% 21% iPad............................. 28% 39% Kindle .............................9% 6% Nook ..............................2% 5% None ........................... 42% 30% Other ..............................9% 6% If no, do you plan on purchasing a tablet/e-reader? Yes .............................. 10% 10% No ............................... 90% 90%

MAIL-ORDER ADVERTISING RATES

GENERAL ADVERTISING RATES Black & White

12X

1 Page ...................... $5495 .............. $5345 ........... $5095 .............$4840 2/3 .............................. 4400 ................ 4275 ..............4075 ...............3875 1/2 .............................. 3475 ................ 3370 ..............3215 ...............3055 1/3 .............................. 2480 ................ 2405 ..............2290 ...............2185 1/4 .............................. 1930 ................ 1870 ..............1785 ...............1695 1/6 .............................. 1375 ................ 1345 ..............1270 ...............1195

Black & One Color

Black & White

12X

1 Page ................... $3625 ......... $3870 ........... $3295...........$3145 2/3 ........................... 2895 ........... 2765 ............. 2645.............2515 1/2 ........................... 2245 ........... 2145 ............. 2055.............1955 1/3 ........................... 1635 ........... 1560 ............. 1490.............1420 1/4 ........................... 1235 ........... 1175 ............. 1125.............1070 1/6 ............................. 910 ............. 865 ............... 830...............790

Black & One Color

1 Page ...................... $6165 .............. $5985 ............$5710 .............$5430 2/3 .............................. 4935 ................ 4790 ..............4570 ...............4345 1/2 .............................. 4010 ................ 3895 ..............3695 ...............3520 1/3 .............................. 3395 ................ 3285 ..............3140 ...............2995

1 Page ................... $4275 ......... $4085 ........... $3895...........$3695 2/3 ........................... 3550 ........... 3390 ............. 3240.............3080 1/2 ........................... 2995 ........... 2860 ............. 2725.............2595 1/3 ........................... 2350 ........... 2245 ............. 2145.............2040

1 Page ...................... $8265 .............. $7845 ............$7435 .............$7025 2/3 .............................. 6775 ................ 6435 ..............6095 ...............5765 1/2 .............................. 5365 ................ 5095 ..............4830 ...............4570 1/3 .............................. 4545 ................ 4315 ..............4095 ...............3855

1 Page ................... $5875 ......... $5620 ........... $5330...........$4995 2/3 ........................... 5230 ........... 4995 ............. 4740.............4510 1/2 ........................... 4525 ........... 4325 ............. 4095.............3895 1/3 ........................... 3940 ........... 3765 ............. 3565.............3395

SHOWCASE RATES

Four-Color

All Showcase rates are net. Payment must accompany copy for new advertisers. Ads may be submitted camera-ready or be prepared by Hi-Torque. When they are prepared by Hi-Torque, material must be received three (3) days before the material deadline. To reserve space, send copy and remittance to: SHOWCASE ADVERTISING, Dirt Bike, Hi-Torque Publications Inc., 25233 Anza Dr. Valencia, CA 91355 1X 3X 6X 12X 1/6 page 3-inch 2-inch 1-inch

B&W Color

B&W

Color

B&W

Color

B&W

Color

$830 $510 $375 $260

$770 $475 $350 $245

920 600 450 345

$685 $435 $320 $225

835 560 420 325

$615 $375 $280 $195

765 500 380 295

980 635 475 360

Word ads: $2.00 per word, with $54.00 minimum

COVERS & POSITIONS

CV2 - Add 10% to General 1 Page Four-Color rate CV3 - Add 5% to General 1 Page Four-Color rate CV4 - Add 15% to General 1 Page Four-Color rate.

ISSUANCE & CLOSING DATES

COVER SPACE MATERIAL ON-SALE DATE DEADLINE* DEADLINE** DATE January 2016 .....................10/23/15 ................10/30/15 ............. 12/17/15 February 2016 ...................11/24/15 ..................12/3/15 ............... 1/21/16 March 2016 .......................12/22/15 ................12/31/15 ............... 2/18/16 April 2016 ...........................1/25/16 ....................2/1/16 ............... 3/17/16 May 2016 .............................2/24/16 ....................3/2/16 ............... 4/21/16 June 2016 ............................3/23/16 ..................3/30/16 ............... 5/19/16 July 2016 .............................4/22/16 ..................4/29/16 ............... 6/16/16 August 2016 ........................5/20/16 ..................5/27/16 ............... 7/14/16 September 2016 ..................6/23/16 ..................6/30/16 ............... 8/18/16 October 2016 ......................7/21/16 ..................7/28/16 ............... 9/15/16 November 2016 ...................8/18/16 ..................8/25/16 ............. 10/13/16 December 2016 ...................9/22/16 ..................9/29/16 ............. 11/17/16 January 2017 .....................10/21/16 ................10/28/16 ............. 12/15/16 *Above dates are subject to change

Four-Color

NEW ADVERTISERS ARE REQUIRED TO PAY THE FIRST THREE MONTHS IN ADVANCE TO ESTABLISH CREDIT.

Dirt Wheels is the #1 ATV offroad magazine in the world! Reaching the core enthusiast who doesn’t just participate in the sport but lives it. Dirt Wheels is the most well rounded media option to reach ATV Sport, Utility ATV and the fast-growing UTV Markets. You want to get your brand, your product, in front of hundreds of thousands of ATV and UTV consumers? Dirt Wheels is your only choice.

AT A GLANCE MONTHLY REACH PRINT RUN PAID SUBSCRIPTIONS PAID NEWSSSTAND SALES TOTAL PAID SALES PROMOTIONAL DISTRIBUTION TOTAL DISTRIBUTION READERS PER COPY SOCIAL MEDIA FOLLOWERS AVERAGE AGE MALE ANNUAL INCOME PLAN TO BUY A NEW ATV IN 2016

320,236 120,069 23,636 54923 78,559 1,500 80,059 4 20,000+ 37 97% $72,000 43%

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I HAVE WORKED WITH DIRT WHEELS IN MANY FORMS, FROM BUILDS, TESTING AND ADVERTISING. IF YOU WANT TO GET OR RECEIVE INFO, THEY ARE THE GO-TO FOR ALL THINGS ATV- & SXS-RELATED. KORY ELLIS MARKETING DIRECTOR, gbc motorsports

”

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VEHICLE OWNERSHIP How often do you buy Dirt Wheels magazine? I-4 issues a year .............2% 18% 5-8- issues a year ..........3% 12% 9-12 issues a year ..........5% 24% Subscription ................ 90% 46% How long have you been reading Dirt Wheels? Less than 1 yr ................6% 3% 1-2 years ........................4% 12% 2-3 years ........................6% 3% 3-4 years ........................7% 12% 4+ years ...................... 77% 70% How many people besides yourself look through your copy of Dirt Wheels? None ........................... 11% 1% 1.................................. 23% 12% 2.................................. 31% 33% 3.................................. 19% 18% 4.....................................7% 18% 5.....................................2% 12% 6+ ..................................7% 6% Do you own and ATV? Yes .............................. 98% 97% No ..................................2% 3% How many ATV’s do you own? 1.................................. 34% 31% 2.................................. 33% 25% 3.................................. 18% 22% 4+ ............................... 15% 22% What year is your newest ATV? 2015 ..............................6% 6% 2014 ........................... 10% 3% 2013 ..............................6% 13% 2012 ........................... 11% 9% 2011 ..............................6% 6% 2010 ..............................4% 0% 2009 ..............................7% 9% 2008 ..............................9% 16% 2007 or earlier ............. 41% 38% What brand is your newest ATV? ................................... Arctic Cat .......................5% 6% Bombardier ....................1% 0% Can-Am .........................9% 6% Honda ......................... 24% 34% Kawasaki........................7% 3% Polaris ......................... 17% 13% Suzuki ............................9% 16% Yamaha ....................... 28% 21% Other ..............................1% 0% What type is your newest ATV? Sport 2WD .................. 34% 47% Utility 2WD .....................3% 9% Sport 4x4 .................... 11% 0% Utility 4x4 .................... 48% 3% Entry level .......................1% 41% Youth..............................4% 0% What engine type is your newest ATV? 2-stroke..........................4% 0% 4-stroke....................... 96%100% What size is your newest ATV? 50-70cc .........................1% 0% 80-124cc .......................3% 0% 125-199cc .....................1% 3% 200-299cc .....................6% 3% 300-399cc .....................8% 6% 400-499cc .................. 30% 50% 500-599cc .................. 12% 13% 600-699cc .................. 14% 6% 700+cc ....................... 25% 19% Do you own a UTV? Yes ............................. 23% 33% No ............................... 77% 67% How many UTV’s do you own? None ........................... 75% 67% 1.................................. 21% 30% 2.....................................3% 0% 3.....................................0% 3% What year is your newest UTV? 2015 ........................... 11% 15% 2014 ........................... 31% 8% 2013 ........................... 11% 8% 2012 ..............................9% 8% 2011 ........................... 18% 23%

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2010 ..............................2% 8% 2009 ..............................2% 8% 2007 ..............................2% 7% 2006 or earlier ............. 13% 15% What brand is your newest UTV? Artic Cat .........................2% 15% Can-Am/Bombardier ... 13% 0% Honda ............................6% 0% John Deere ....................2% 0% Kawasaki........................4% 8% Kudoba ..........................2% 0% Polaris ......................... 43% 46% Yamaha ....................... 19% 15% Other ..............................9% 15% Which of these factors infl uenced you most when you bought your ATV/UTV? DW test results ............ 50% 55% Factory cont. program....2% 0% Local dealer support ... 21% 18% Previous brand exp. .... 60% 64% Price............................ 42% 46% Friend’s recommend ... 24% 30% Showroom availability .. 11% 9% Factory race team results7% 6% Parent’s recommend ......5% 9% Dealer recommend.........8% 9% Do you infl uence your friends on what ATV/UTV they should buy? Yes .............................. 77% 85% No ............................... 23% 15% Do you plan to buyan ATV/UTV in the next 12 months? Yes .............................. 30% 42% No ............................... 70% 58% Which brand do you plan to buy? Arctic Cat .......................6% 7% Can-Am/Bombardier ... 13% 7% E-Ton .............................1% 0% Honda ......................... 22% 20% John Deere ....................0% 2% Kawasaki........................8% 7% Kymco ...........................3% 0% Polaris ......................... 19% 40% Suzuki ............................3% 13% Yamaha ....................... 18% 13% Undecided .....................9% 7% What type will you buy? Sport 2WD .................. 17% 21% Utility 2WD .....................6% 0% Sport 4x4 .................... 12% 21% Utility 4x4 .................... 30% 43% UTV ............................. 17% 7% Entry level .......................1% 0% Youth..............................9% 7% Undecided .....................7% 7% What type engine will it have? 2-stroke..........................5% 2% 4-stroke....................... 84% 92% Undecided .................. 11% 6% What size will you buy? 50-70cc .........................2% 0% 71-99cc .........................6% 0% 200-299cc .....................3% 7% 300-399cc .....................5% 0% 400-499cc .................. 21% 29% 500-599cc .....................9% 7% 600-700cc .....................3% 14% 701cc-999cc .............. 34% 43% 1000+ ............................8% 0% Undecided .................. 10% 14% How do you use your ATV(s)? Off-road fun riding ....... 98%100% Farm vehicle ................ 20% 33% Hunt/fish/camp ........... 46% 55% Racing......................... 19% 21% What types of terrain do you ride on? Desert ......................... 14% 9% Farmland ..................... 51% 58% Mud/swamp................ 49% 67% Sand dunes................. 20% 21% Snow/ice ..................... 51% 67% Trails/forests ................ 92% 97%

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How many of your family members also ride? None ........................... 12% 13% 1.................................. 19% 6% 2.................................. 19% 46% 3.................................. 15% 22% 4+ ............................... 35% 44% Do you compete in organized races? Yes .............................. 11% 18% No ............................... 89% 82% What type of racing do you compete in? ATV pulls ........................5% 0% Desert/Baja ....................5% 2% Cross Country/ Hare scrambles ........ 71% 57% Flattrack ...................... 19% 29% Ice racing .......................5% 13% Motocross ................... 38% 43% Mud bogs ................... 24% 14% Sand drags ....................5% 1% Do you own a pickup truck? Yes .............................. 87% 91% No ............................... 13% 9% What brand of pickup do you own? Chevrolet..................... 33% 40% Dodge ......................... 15% 13% GMC ..............................8% 13% Ford ............................ 30% 27% Nissan ............................4% 3% Toyota ............................8% 7% Other ..............................2% 0% What other vehicles do you own? Car .............................. 54% 47% SUV............................. 35% 53% RV/Camper ................. 16% 37% Road Bike ................... 11% 10% Travel trailer ................. 16% 23% Motorcycle trailer ......... 24% 23% Off road motorcycle..... 15% 13% UTV ............................. 16% 17% Street Motorcycle ........ 16% 20% Snowmobile ................ 12% 7% Personal watercraft ........6% 10% Mountain bike ............. 29% 37% R/C Car....................... 16% 40% BMX bike .................... 11% 17% PARTS & ACCESSORIES What is your main source of information for purchasing parts and accessories? Ads in DW ................... 83% 81% Catalogs...................... 46% 44% Editorial in DW............. 30% 53% Friends ........................ 29% 43% Other magazines ......... 18% 16% At competitions ..............4% 9% ATV Dealer .................. 39% 28% Internet........................ 70% 81% Other .............................7% 13% Where do you purchase the majority of your parts and accessories? Ads in DW ................... 27% 31% Internet........................ 63% 91% Mail order catalog........ 29% 25% Local ATV dealer ......... 49% 59% ATV shop .................... 23% 28% Does your ATV dealer generally stock the parts and accessories you want to buy? Yes .............................. 49% 44% No ............................... 51% 56% On an average, how much do you spend on parts and accessories for your ATV each month? $400+ ............................4% 3% $300-$399 .....................4% 6% $200-$299 .....................5% 6% $100-$199 .................. 23% 22% Less than $100 ........... 64% 63%

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Have you ever purchased products from ads in Dirt Wheels? Yes .............................. 90% 84% No ............................... 10% 16% What brand of exhausts have you purchased for your 4-stroke? Aaen ..............................1% 0% Akrapovic .......................1% 0% Barkers ..........................1% 4% Big Gun ..........................7% 4% CHM ..............................1% 0% Cobra .............................3% 8% CT ..................................1% 0% Curtis Sparks .................2% 4% DRI Fat Boy....................1% 4% DG .................................5% 8% Dubach ..........................1% 0% FMF............................. 16% 36% HMF ............................ 10% 24% Hot Seat.........................1% 0% Leo Vince .......................0% 5% Looney Tuned ................1% 0% LRD................................1% 0% LEXX ..............................2% 0% Muzzys...........................2% 2% Paul Turner .....................0% 2% Pro Circuit ......................5% 4% Riva ................................1% 0% SuperTrapp ....................6% 12% Toomey ..........................1% 0% Two Brothers ..................4% 8% Trinity..............................1% 0% Yoshimura ................... 10% 12% Slip-on ...........................4% 0% Stock .......................... 28% 36% Other ........................... 11% 12% What brand of exhaust silencers have you purchased? Aaen ..............................1% 0% Barkers ..........................1% 6% Big Gun ..........................5% 6% CHM ..............................1% 0% Cobra .............................2% 11% CT ..................................1% 0% DG .................................4% 6% DMC ..............................1% 0% Dubach ..........................1% 0% Eddie Sanders................1% 0% FMF............................. 16% 33% HMF ...............................7% 22% Hot Seat.........................1% 0% LEXX ..............................1% 0% LRD................................1% 0% Looney Tuned ................1% 0% Muzzys...........................3% 0% Paul Turner .....................1% 5% Pro Circuit ......................7% 6% SuperTrapp ....................7% 17% Toomey ..........................2% 0% Two Brothers ..................5% 6% Trinity..............................1% 0% Yoshimura ......................9% 11% Stock .......................... 26% 44% Other ........................... 10% 0% What brand of handlebars have your purchased? Answer/Pro Taper ....... 19% 32% Azonic ............................1% 0% Fasst ..............................7% 0% Fly ..................................5% 5% Moose ............................4% 11% O’Neal ............................1% 5% Renthal........................ 19% 32% Tag .................................3% 21% Tusk ...............................4% 0% Stock .......................... 34% 53% Other ..............................5% 5% What brand of sprockets have you purchased? AFAM .............................0% 4% Magnum.........................2% 5% Moose ............................3% 5% PMP ...............................1% 0% Primary Drive ............... 10% 14% Renthal........................ 23% 32% SideWinder ....................6% 5% Sunstar ....................... 13% 14%

Supersprox ....................1% Tag .................................1% Vortex.............................3% Stock .......................... 29% Other ..............................9% What brand of chains have you purchased? D.I.D ............................ 21% EK ..................................3% KMC...............................2% Moose ............................2% Primary Drive ..................7% Regina............................3% Renthal........................ 18% RK ..................................7% SideWinder ....................4% Sunline ...........................3% Tsubaki ...........................2% Stock .......................... 25% Other ........................... 10% What brand of grips have you purchased? 909 ................................2% A’ME ..............................2% Answer ...........................4% EKS................................1% ODI.................................9% O’Neal ............................8% Oury ...............................6% Pro-Grip ...................... 12% Renthal........................ 14% Scott ........................... 21% Smith .............................3% Stock .......................... 21% Other ........................... 14% What brand of air ﬁ lters have your purchased? DTI .................................1% K&N ............................ 56% Pro Filter .........................5% Twin-Air ....................... 12% NoToil .............................5% Uni-Filter...................... 30% Stock .......................... 22% Other ..............................8% What brand of front tires have you purchased? AMS ...............................1% Armstrong ......................1% Carlisle ...........................8% CST................................2% Duro ...............................3% DWT/Douglas.................5% EFX ................................1% Greenball........................2% High Lifter.......................2% ITP .............................. 35% Kenda ......................... 13% Maxxis......................... 32% Ohtsu .............................2% Pit Bull ............................1% Sand Tires Unltd. ...........3% Sedona ..........................5% SkatTrak ........................4% STI .................................5% Super Grip......................1% Vee Rubber ....................1% Stock .......................... 13% Other ........................... 15% What brand of rear tires have you purchased? AMS ...............................1% Armstrong ......................1% Carlisle ...........................8% CST................................3% Duro Tire ........................4% DWT/Douglas.................4% EFX ................................1% Excel ..............................1% Greenball........................3% High Lifter.......................3% ITP .............................. 36% Kenda ......................... 14% Maxxis......................... 34% Ohtsu .............................2% Pit Bull ............................1% Sand Tires Unltd. ...........3% Sedona ..........................6% Skat Trak ........................4%

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5% 0% 9% 32% 9% 43% 19% 0% 0% 10% 5% 5% 10% 6% 5% 5% 29% 14% 0% 0% 0% 0% 14% 9% 14% 23% 14% 27% 0% 23% 9% 0% 71% 3% 7% 7% 42% 26% 13% 7% 0% 6% 3% 3% 0% 0% 0% 3% 36% 23% 26% 3% 0% 3% 0% 0% 23% 0% 0% 23% 13% 3% 0% 9% 3% 0% 6% 0% 0% 0% 3% 38% 19% 34% 3% 0% 3% 0% 3%

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STI .................................6% 22% Supergrip .......................1% 0% Vee Rubber ....................1% 0% Stock .......................... 11% 22% Other ........................... 15% 13% How many pairs of tires do you buy a year? 1.................................. 41% 47% 2.................................. 14% 7% 3.....................................4% 6% 4.....................................1% 3% 5+ ..................................1% 3% None ........................... 39% 34% What brand of wheels have your purchased? Allied ..............................1% 0% AMS ...............................1% 4% DWT/Douglas.............. 15% 13% Hiper ..............................5% 4% High Lifter.......................1% 0% ITP .............................. 29% 42% Motosport Alloy ..............2% 0% OMF ...............................2% 4% Raceline .........................1% 0% Super Grip......................1% 0% Vision Wheel...................1% 0% STI .............................. 11% 13% Stock .......................... 30% 54% Other ........................... 10% 21% What brand of brake pads have your purchased? Braking...........................0% 4% DP/Dunlop .....................4% 4% EBC ............................ 42% 36% EPI .................................2% 4% Ferodo ...........................1% 0% Galfer .............................4% 4% Magnum.........................1% 4% Moose ............................4% 11% SBS ...............................1% 0% Streamline ......................2% 0% Tusk ...............................7% 14% Vesrah ............................2% 0% Stock .......................... 32% 57% Other ........................... 10% 3% What brand of nerf bars have you purchased? AC..................................8% 9% Answer ...........................2% 0% Blingstar .........................2% 4% DG .................................7% 13% IMS/Roll Design..............4% 0% Pro Aluminum ................2% 0% Pro Amor........................8% 17% Tusk ...............................9% 4% Stock .............................9% 9% UM Performance None ........................... 41% 48% Other ..............................9% 13% What brand of 4-stroke oil do you use? AMSOIL ...................... 14% 16% Bel-Ray ..........................4% 3% Castrol ...........................9% 6% Hondaline .................... 20% 22% Kawasaki........................5% 3% Lucas .............................3% 9% Maxima ..........................8% 6% Mobil 1 ...........................9% 16% Motorex..........................1% 0% Motul ..............................2% 3% Pennzoil .........................3% 0% PJ1 ................................1% 0% Quaker State ..................1% 6% Repsol............................0% 3% Silkolene.........................2% 0% Spectro ..........................2% 0% Valvoline ...................... 11% 9% Yamalube .................... 16% 2% Other ........................... 18% 22% None ..............................3% 3% What brand of 2-stroke oil do you use? AMSOIL ...................... 12% 14% Bel-Ray ..........................8% 5% Castrol ...........................3% 0% Hondaline .......................3% 0% Kawasaki........................1% 0% Maxima ..........................3% 5%

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Motul ..............................2% 5% Motorex..........................1% 0% Pennzoil .........................1% 0% PJ1 ................................1% 0% Spectro ..........................3% 4% Valvoline .........................3% 5% Yamalube .......................9% 6% Other ..............................8% 10% None ........................... 45% 62% What brand of gearbox oil do you use? AMSOIL ...................... 13% 14% Bel-Ray ....................... 11% 4% Castrol ...........................6% 4% Hondaline .................... 15% 14% Lucas .............................5% 11% Maxima ..........................8% 7% Mobil 1 ...........................5% 7% Motorex..........................1% 0% Motul ..............................2% 4% Pennzoil .........................2% 3% PJI..................................3% 0% Silkolene.........................1% 0% Spectro ..........................1% 4% Yamalube .................... 15% 14% Other ........................... 20% 18% Have you had you suspension modifi ed? Yes ............................. 23% 31% No ............................... 77% 69% Have you modifi ed your engine in any way? Yes .............................. 34% 25% No ............................... 66% 75% What aftermarket products have you purchased for your ATV/UTV? Action camera ............. 16% 38% Auto clutch .....................3% 3% Brush guard ................ 28% 17% Bumper ....................... 41% 52% Cleaning product......... 34% 38% Drink system ..................5% 3% Front/clutch lever......... 18% 7% Fuel injection module... 10% 0% GPS ...............................6% 24% Hand-/roost guard ...... 28% 31% Handlebar/ steering wheel .......... 21% 21% Kill switch ................... 13% 17% Lift Kit .............................6% 10% Lighting ....................... 19% 14% Lubrication .................. 28% 41% Rear axle ..................... 11% 10% Roll cage ........................3% 3% Seat ...............................9% 3% Seat cover ................... 20% 10% Shock/suspension ...... 17% 21% Skid plate .................... 36% 52% Steering damper ......... 12% 10% Tire repair/inflation product .................... 38% 52% Winch.......................... 40% 66% RIDING GEAR What is your main source of info for purchasing riding gear? Ads in DW ................... 62% 74% At competitions ..............3% 10% Catalogs...................... 34% 23% Friends ........................ 18% 32% Other mags ....................9% 3% Editorial in DW............. 14% 26% ATV dealer................... 28% 23% Internet........................ 51% 81% Other ........................... 10% 3% Where do you purchase your riding gear? Ads in DW ................... 15% 31% Internet........................ 46% 86% Local ATV dealer ......... 36% 45% ATV shop .................... 19% 21% Mail order catalog........ 27% 17% Other ..............................8% 3% How much do you spend on riding gear and apparel during the year?

$1500+ ..........................1% $800-$999 .....................2% $600-$799 .....................2% $400-$599 .....................4% $250-$399 .................. 14% $249 or less ................ 77% What brand of helmet have you purchased? AGV ...............................1% Answer ...........................6% Arai.................................3% ARC ...............................1% AXO ...............................3% Bell .............................. 24% EVS ................................1% Fly ............................... 11% Fox .............................. 21% HJC............................. 24% Klim ................................2% Moose ............................1% MSR ...............................6% Ocelot ............................1% One Industries ................3% O’Neal ............................9% SixSixOne.......................1% Shoei........................... 10% Suomy ...........................1% Thor ............................ 10% TLD ................................1% Vemar.............................1% ZIR .................................2% ZOX................................1% Other .......................... 16% What brand of goggles have you purchased? Answer ...........................5% Dragon ...........................3% EKS Brand .....................3% Fly ..................................8% Fox .............................. 22% Oakley ......................... 19% Pro Grip..........................3% Scott ........................... 48% Smith .......................... 18% Spy ............................. 10% Thor ............................ 11% Utopia ............................0% Other ........................... 11% None ..............................8% What brand of gloves have you purchased? Acerbis ...........................2% Answer ........................ 12% ARC ...............................2% AXO ...............................5% Fly ..................................8% Fox .............................. 37% JT Racing .......................3% Klim ................................2% Mechanix Wear ........... 14% Moose ............................6% MSR ...............................7% Ocelot ............................2% One Industries ................3% O’Neal ............................8% Pro Grip..........................3% SixSixOne.......................1% Shift................................5% Thor ............................ 14% TLD ................................1% Other ........................... 19% None ..............................9% What brand of boots have you purchased? Answer ...........................3% ARC ...............................2% AXO ...............................4% Alpinestars .................. 11% Fly ..................................7% Fox .............................. 16% Gaerne ...........................2% Moose ............................3% MSR ...............................4% Ocelot ............................2% O’Neal ......................... 10% Sidi .................................1% SixSixOne.......................1% TCX Thor ............................ 13%

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Other ........................... 15% 19% None ........................... 37% 48% What brand of riding pants have you purchased? Answer ...........................5% 3% ARC ...............................2% 0% AXO ...............................3% 0% Fly ..................................9% 7% Fox .............................. 21% 7% JT Racing .......................2% 0% Klim ................................2% 6% Moose ............................3% 7% MSR ...............................4% 10% No Fear ..........................4% 6% Ocelot ............................3% 0% One Industries ................2% 0% O’Neal ............................7% 7% Pro Grip..........................1% 0% Shift................................7% 6% Thor ............................ 12% 10% Xtreme ...........................2% 0% Other ........................... 10% 17% None ........................... 42% 53% What brand of jersey have you purchased? Acerbis ...........................1% 0% Answer ...........................9% 10% ARC ...............................2% 0% AXO ...............................2% 0% Fly ............................... 13% 10% Fox .............................. 33% 31% JT Racing .......................1% 0% Klim ................................2% 3% Moose ............................5% 7% MSR ...............................6% 14% NoFear ...........................5% 7% Ocelot ............................2% 0% One Industries ................5% 3% O’Neal ............................7% 7% Pro Grip..........................1% 0% Shift................................8% 10% Thor ............................ 18% 17% TLD ................................1% 0% Xtreme ...........................1% 0% Other ........................... 10% 10% None ........................... 33% 31% What brand of chest protector have you purchased? Acerbis ...........................2% 4% Answer ...........................3% 3% AXO ...............................2% 0% EVS ................................2% 4% Fly ..................................2% 0% Fox .............................. 13% 7% Leatt...............................1% 0% MSR ...............................3% 4% Ocelot ............................1% 0% O’Neal ............................4% 0% SixSixOne.......................2% 0% Shift................................2% 0% Thor ...............................6% 7% TLD ................................1% 0% Other ..............................1% 4% None ........................... 56% 75% Have you purchased other protective items? Ankle brace ................. 10% 7% Elbow guard ................ 20% 4% Knee brace ................. 34% 4% Neck brace ................. 21% 7% Wrist brace .................. 15% 3% What brand of action camera do you own? Drift ................................1% 0% Epic ................................0% 6% GoPro ......................... 23% 40% Sony...............................2% 0% None ........................... 45% 30% None but plan to purchase one 29% ............................ 27% PROFILE

6% 0% 7% 0% 0% 6% 0% 3% 19% 52% 0% 0% 3% 0% 0% 3% 0% 10% 0% 7% 0% 0% 3% 7% 23% 3% 3% 0% 3% 29% 23% 3% 36% 13% 3% 19% 3% 19% 7% 0% 0% 0% 0% 10% 42% 0% 7% 19% 0% 10% 0% 0% 7% 0% 0% 3% 16% 0% 23% 13% 0% 0% 0% 13% 10% 7% 0% 3% 6% 0% 3% 0% 0% 3%

What is your gender? Male ............................ 95% Female ...........................5% How old are you? Under 12 ........................1% 12-15 .............................6% 16-20 .............................4%

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21-24 .............................3% 4% 25-29 .............................9% 7% 30-39 .......................... 21% 33% 40-49 .......................... 20% 22% 50+ ............................. 36% 26% Are you married? Yes .............................. 62% 74% No ............................... 38% 26% What is your total yearly household income? Under $30k ................. 16% 7% $30k-$50k .................. 27% 19% $50k-$70k .................. 22% 7% $70k-$90k .................. 19% 30% $90k-$120k ...................9% 22% $120k-$150k .................4% 7% $150k+ ..........................3% 8% If you are over 18, what is you level of education? Attending college ...........6% 8% College grad................ 24% 54% High school grad ......... 58% 31% Other ........................... 12% 7% What other sports/activities do you participate in? Truck off roading ......... 26% 26% Road cycling ..................7% 4% Hunting ....................... 51% 70% Fishing......................... 58% 78% Camping ..................... 63% 74% Boating ....................... 31% 41% Mountain biking........... 23% 22% Off-road moto riding .... 24% 7% Personal watercraft ..... 10% 33% Snowboarding................7% 7% Skiing .............................7% 4% Running....................... 12% 22% R/C Car....................... 15% 37% Do you own a smartphone? Yes .............................. 64% 96% No ............................... 36% 4% If yes, what type do you own? Android ....................... 51% 62% Blackberry ......................3% 4% iPhone ......................... 37% 31% Windows ........................1% 2% Other ..............................8% 1% If no, do you plan on purchasing a smartphone? Yes .............................. 26% 30% No ............................... 74% 70% Do you own a tablet/ E-reader device? Yes .............................. 42% 59% No ............................... 58% 41% If yes, what type do you own? Android based............. 25% 31% iPad............................. 36% 38% Kindle .......................... 26% 31% Nook Windows based .............3% 0% Other ........................... 10% 6% If no, do you plan on purchasing a tablet/E-reader? Yes .............................. 14% 18% No ............................... 86% 82% Do you read magazines on your mobile device/tablet? Yes .................................9% 37% No ............................... 91% 63% Do you read Dirt Wheels on your mobile device/tablet? Yes ................................6% 31% No ............................... 94% 69% Do you visit dirtwheelsmag. com for info about products for your ATV/UTV? Yes .............................. 38% 78% No ............................... 62% 22% Do you use social media sites? If yes, which sites do you use? Facebook .................... 42% 68% Google+ ...................... 26% 16% Linkedin..........................5% 12% Pinterest .........................5% 12% Twitter ............................5% 20% Yahoo Answers ..............6% 0% YouTube ...................... 55% 64%

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1 Page ............................. $5735.......... $5610 ............ $5360..........$5080 2/3 .................................... 4610............ 4475 .............. 4275............4065 1/2 ..................................... 3560............ 3475 .............. 3320............3130 1/3 ..................................... 2560............ 2485 .............. 2375............2250 1/4 ..................................... 1990............ 1960 .............. 1870............1775 1/6 ..................................... 1475............ 1395 .............. 1320............1250

1 Page ...................... $4270 ........ $4115...........$4010 .........$3825 2/3 .............................. 3395 .......... 3295.............3225 ...........3045 1/2 .............................. 2655 .......... 2560.............2485 ...........2365 1/3 .............................. 1780 .......... 1705.............1680 ...........1610 1/4 .............................. 1415 .......... 1395.............1355 ...........1295 1/6 .............................. 1050 .......... 1020...............995 .............940

1 Page ............................. $7295.......... $6975 ........... $6700..........$6325 2/3 ..................................... 6190............ 5915 .............. 5700............5370 1/2 ..................................... 4870............ 4660 .............. 4485............4215 1/3 ..................................... 3915............ 3660 .............. 3540............3325

1 Page ...................... $5870 ........ $5645.......... $5440 .........$5170 2/3 .............................. 4985 .......... 4790.............4625 ...........4405 1/2 .............................. 4030 .......... 3895.............3760 ...........3565 1/3 .............................. 3360 .......... 3190.............3115 ...........2965

1 Page ........................... $10120......... $9615 ............ $9105..........$8550 2/3 .................................... 8605............ 8175 .............. 7730............7305 1/2 ..................................... 7675............ 7295 .............. 6900............6525 1/3 ..................................... 6670............ 6340 .............. 5975............5685

1 Page ...................... $8175 ....... $7840...........$7580 .........$7055 2/3 .............................. 7350 .......... 7085.............6830 ...........6460 1/2 .............................. 6525 .......... 6270.............6070 ...........5700 1/3 .............................. 5615 .......... 5415.............5235 ...........5130

Black & One Color

Four-Color

SHOWCASE RATES

All Showcase rates are net. Payment must accompany copy for new advertisers. Ads may be submitted camera-ready or be prepared by Hi-Torque. When they are prepared by Hi-Torque, material must be received three (3) days before the material deadline. To reserve space, send copy and remittance to: SHOWCASE ADVERTISING, Dirt Wheels, Hi-Torque Publications Inc., 25233 Anza Dr. Valencia, CA 91355 1X 3X 6X 12X 1/6 page 3-inch 2-inch 1-inch

B&W Color

B&W

Color

B&W

Color

B&W

Color

$860 $800 $595 $390

$805 $740 $550 $360

955 865 650 460

$735 $675 $505 $335

835 795 605 435

$640 $590 $440 $290

790 715 540 390

995 925 696 490

Word ads: $2.00 per word, with $54.00 minimum

COVERS & POSITIONS

CV2 - Add 10% to General 1 Page Four-Color rate CV3 - Add 5% to General 1 Page Four-Color rate CV4 - Add 15% to General 1 Page Four-Color rate.

ISSUANCE & CLOSING DATES

COVER SPACE MATERIAL ON-SALE DATE DEADLINE* DEADLINE** DATE January 2016 .......................10/8/15 ................10/15/15 ............... 12/3/15 February 2016 .....................11/6/15 ................11/13/15 ................. 1/7/16 March 2016 .........................12/9/15 ................12/16/15 ................. 2/4/16 April 2016 ............................1/12/16 ..................1/19/16 ................. 3/3/16 May 2016 ............................2/10/16 ..................2/18/16 ................. 4/7/16 June 2016 ............................3/11/16 ..................3/18/16 ................. 5/5/16 July 2016 ...............................4/8/16 ..................4/15/16 ................. 6/2/16 August 2016 ..........................5/6/16 ..................5/13/16 ............... 6/30/16 September 2016 ....................6/7/16 ..................6/14/16 ................. 8/4/16 October 2016 ........................7/7/16 ..................7/14/16 ................. 9/1/16 November 2016 .....................8/3/16 ..................8/10/16 ............... 9/29/16 December 2016 .....................9/9/16 ..................9/16/16 ............... 11/3/16 January 2017 .......................10/6/16 ................10/13/16 ............... 12/1/16 *Above dates are subject to change

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Four-Color

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AT A GLANCE UTV Action is the undisputed leader in the UTV world, with more newsstand presence in 2016 and even more focus on the UTV market. UTV Action brings the enthusiast to your brand. With features that are product-focused UTV Action is simply the best option to showcase your product.

MONTHLY REACH PRINT RUN PAID SUBSCRIPTIONS PAID NEWSSSTAND SALES TOTAL PAID SALES PROMOTIONAL DISTRIBUTION TOTAL DISTRIBUTION READERS PER COPY AVERAGE AGE MALE ANNUAL INCOME PLAN TO BUY A NEW ATV IN 2016

100,064 35,602 7,215 16,901 24,116 900 25,016 4 40 97% $75,000 44%

WORLD’s #1 SIDE-X-SIDE MAGAZINE

T H E W O R L D ’s # 1 S I D E - B Y- S I D E M A G A Z I N E

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VEHICLE OWNERSHIP How often do you buy UTV Action magazine? 1-4 a year....................5% 15% 5-8 a year....................2% 10% 9-12 a year..................5% 13% Subscriber.................88% 62% 2. How long have you been reading UTV Action Magazine? Less than 1 yr ...........14% 28% 1-2 years ...................16% 21% 2-3 years ...................13% 8% 3-4 years ...................16% 10% 4+ years ....................41% 33% How many people besides yourself look though your copy of UTV Action? None ...........................6% 15% 1................................22% 41% 2................................33% 18% 3................................13% 13% 4................................14% 8% 5..................................3% 5% 6+ ...............................9% 0% Do you own an ATV? Yes ............................86% 87% No .............................14% 13% How many ATV’s do you own? 1................................44% 50% 2................................29% 26% 3................................12% 3% 4+ .............................15% 21% What year is your newest ATV? 2015 ...........................4% 15% 2014 .........................18% 21% 2013 .........................11% 6% 2012 .........................11% 6% 2011 ...........................2% 3% 2010 ...........................5% 0% 2009 .........................11% 6% 2008 .........................13% 11% 2007 or earlier ...........25% 32% What brand is your newest ATV? Arctic Cat ....................4% 3% Can-Am/Bombardier .15% 12% CFMoto .......................1% 3% Hisun...........................2% 0% Honda .......................11% 29% Kawasaki...................11% 12% Kymco ........................1% 3% Polaris .......................25% 24% Suzuki .........................5% 9% Yamaha .....................27% 6% Other What type is your newest ATV? Sport 2WD ................19% 26% Utility 2WD ..................7% 6% Sport 4x4 ..................19% 9% Utility 4x4 ..................37% 50% SxS .............................9% 6% Entry-Level ..................4% 3% Youth...........................5% 0% What engine type is your newest ATV? 2-stroke.......................2% 3% 4-stroke.....................98% 97% What size is your newest ATV? 50-79cc 80-124cc ....................4% 0% 125-199cc ..................2% 3% 200-299cc ..................6% 3% 300-399cc ..................6% 6% 400-499cc ................17% 35% 500-599cc ..................9% 18% 600-699cc ................15% 6% 700+cc .....................43% 29%

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Do you own a UTV? Yes ............................50% 44% No .............................50% 56% How many UTV’s do you own? 1................................78% 76% 2................................22% 24% What year is your newest UTV? 2015 .........................24% 29% 2014 .........................33% 30% 2013 .........................15% 12% 2012 ...........................7% 6% 2011 ...........................6% 6% 2010 ...........................6% 11% 2007 or earlier .............9% 6% What brand is your newest UTV? Arctic Cat ....................0% 6% Can-Am/Bombardier .21% 17% Honda .........................3% 0% Kawasaki.....................3% 6% Kymco ........................0% 6% Polaris .......................64% 61% Yamaha .......................9% 0% Other ...........................0% 6% Which of these factors inﬂ uenced you most when you bought your ATV/UTV? Dealership recommend...............5% 16% Factory cont program..3% 5% Factory race results .....6% 8% Friend’s recommend .25% 30% Dealer support ............9% 24% Mag test results.........44% 49% Parent’s recommend ...5% 5% Previous brand exp. ..45% 35% Price..........................23% 35% Showroom avail ........13% 19% Do you inﬂ uence your friends on what ATV/UTV they should buy? Yes ...........................80% 74% No .............................20% 26% Do you plan to buy an ATV/UTV in the next 12 months? Yes ............................29% 44% No ............................71% 56% What brand do you plan to buy? Can-Am/Bombardier .18% 6% Honda .......................14% 12% Kawasaki.....................9% 0% Kymco ........................5% 0% Polaris .......................14% 53% Yamaha .....................14% 12% Undecided ................27% 17% What type of ATV will you buy? Sport 2WD ..................5% 12% Utility 2WD ..................5% 0% Sport 4x4 ..................10% 35% UTV ...........................20% 29% Utility 4x4 ..................40% 18% Entry-Level ..................5% 0% Youth.........................10% 0% Undecided ..................5% 6% What type engine will it have? 4-stroke.....................83%100% Undecided ................17% 0% What size will you buy? 80-99cc ......................5% 0% 300-399cc ..................6% 0% 400-499cc ................23% 6% 500-599cc ..................0% 6% 600-700cc ..................0% 6% 701-850cc ................22% 17% 851-1000cc+ ............33% 47% Undecided ................11% 18%

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How do you use your ATV(s)? Off road fun riding......97% 92% Farm vehicle ..............11% 37% Hunt/ﬁsh/camp .........31% 34% Racing.......................14% 5% What types of terrain do you ride on? Desert .......................28% 13% Sand dunes...............25% 21% Mud/swamp..............42% 66% Snow/ice ...................41% 50% Trails/forests ..............88% 97% Farmland ...................30% 47% How many of your family members also ride? 1................................19% 26% 2................................19% 15% 3................................14% 18% 4+ .............................33% 33% None .........................15% 8% Do you compete in organized races? Yes ............................11% 5% No .............................89% 95% What type of racing do you compete in? Motocross .................33% 50% Desert/baja................17% 0% Cross Country/ Hare scrambles .........25%100% Flattrack ......................9% 0% Mud bogs .................16% 0% Do you own a pickup truck? Yes ............................89% 82% No .............................11% 18% What brand pickup truck do you own? Chevrolet...................40% 36% Honda .........................2% 0% Nissan .........................2% 3% Dodge .......................16% 13% Ford ..........................26% 42% GMC ...........................5% 3% Mazda .........................0% 3% Toyota .........................8% 7% Other ...........................2% 0% What other vehicles do you own? Car ............................48% 50% SUV...........................52% 67% UTV ...........................20% 31% RV/Camper ...............11% 19% Travel trailer ...............13% 25% Motorcycle trailer .......30% 39% Off -road motorcycle .16% 17% Street motorcycle ......19% 19% Snowmobile ................6% 7% Personal watercraft .....5% 8% Mountain bike ...........31% 44% BMX bike ....................6% 8% Road bike....................2% 3% PARTS AND ACCESSORIES What is your main source of information for purchasing parts and accessories? Ads in UTV ................73% 73% Editorial in UTV ..........45% 43% At competitions ...........6% 3% ATV Dealer ................25% 43% Catalogs....................44% 57% Friends ......................31% 32% Internet......................59% 81% Other mags ...............20% 30% Other ...........................6% 5% Where do you purchase the majority of your parts and accessories? Ads in UTV ................25% 16% Mail order ..................33% 8% Internet......................69% 92%

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Local ATV dealer .......58% 60% Local accessories shop......................25% 19% Does your ATV dealer stock the part andaccessories you want to buy? Yes ............................44% 38% No .............................56% 62% On an average, how much do you spend on parts and accessories for you ATV each month $400+ .........................3% 32% $300-$399 ..................7% 19% $200-$299 ................10% 19% $100-$199 ................29% 27% Less than $100 .........51% 3% Have you ever purchased products from ads in UTV Action Yes ...........................86% 78% No .............................14% 22% What complete exhaust have you purchased for your four stoke? Barkers .......................5% 7% Big Gun .......................6% 7% Cobra ..........................6% 0% Curtis Sparks ..............3% 0% DG ..............................2% 4% DMC ...........................3% 0% DRI Fat Boy.................2% 0% Dubach .......................2% 0% FMF.............................6% 7% HMF ..........................11% 11% LRD.............................2% 0% LEXX ...........................1% 7% Muzzys........................3% 7% Pro Circuit ...................5% 4% Rocket ........................3% 0% SuperTrapp .................2% 4% Toomey .......................2% 0% Two Brothers ...............8% 8% Trinity...........................2% 0% Yoshimura ...................5% 7% Slip-on ........................3% 7% Stock ........................33% 33% Other .........................11% 7% What exhaust silencer have you purchased? Barkers .......................4% 9% Big Gun .......................4% 9% Cobra ..........................0% 4% DG ..............................2% 0% DMC ...........................4% 0% Dubach .......................2% 0% Eddie Sanders.............9% 0% FMF ............................4% 4% HMF ............................9% 13% LEXX ...........................1% 9% Muzzys........................4% 9% SuperTrapp ................2% 9% Toomey .......................2% 0% Two Brothers ...............8% 0% Trinity...........................2% 0% Yoshimura ...................4% 4% Stock ........................45% 39% Other ...........................6% 4% What handlebars have you purchased? Answer/Pro Taper .....16% 21% Azonic .........................1% 4% Fasst .........................12% 4% Fly ...............................2% 4% Moose .........................2% 4% ODI..............................2% 0% Renthal......................14% 17% Tag ..............................4% 4% Tusk ............................1% 8% Stock ........................37% 29% Other .........................12% 25%

What sprockets have you purchased? Moose .........................4% Primary Drive ...............9% Renthal......................15% SideWinder .................2% Sunstar .......................9% Supersprox .................4% Tag ..............................0% Vortex..........................0% Stock ........................51% Other ...........................6% What chain have you purchased? D.I.D. .........................22% Moose .........................2% Primary Drive .............11% Regina.........................2% Renthal......................11% RK ...............................2% SideWinder .................2% Stock ........................40% Other ...........................7% What grips have you purchased? 909 .............................3% Answer ........................5% ODI............................11% O’Neal .........................5% Oury ............................6% Pro-Grip ....................13% Renthal......................13% Scott .........................17% Smith ..........................3% Stock ........................19% Other ...........................9% What air ﬁ lter have you purchased? DTI ..............................2% Filtron ..........................2% K&N ..........................45% PC Racing Pro Filter ......................3% Twin-Air .......................6% No Toil .........................2% Uni-Filter....................28% Stock ........................33% Other ...........................6% What front tires have you purchased? AMS ............................2% Carlisle ......................13% Cheng Shin .................3% Duro ............................2% DWT/Douglas..............2% Greenball.....................3% High Lifter....................2% ITP ............................36% Kenda .........................9% Maxxis.......................27% Ohtsu ..........................3% Pit Bull .........................0% Sand Tires Unltd .........5% Skat Trak .....................3% STI ..............................3% Stock ........................17% Other .........................11% What rear tires have you purchased? AMS ............................2% Carlisle ......................16% Cheng Shin .................3% Duro Tire .....................3% DWT/Douglas..............2% Greenball.....................5% High Lifter....................2% ITP ............................38% Kenda .........................9% Maxxis.......................33% Ohtsu ..........................2% Pit Bull .........................0% Sand Tires unltd. .........5%

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0% 5% 11% 5% 8% 0% 3% 3% 32% 43% 31% 0% 8% 0% 12% 4% 4% 35% 23% 0% 7% 16% 0% 7% 16% 26% 13% 3% 26% 13% 3% 0% 56% 0% 15% 6% 29% 18% 0% 0% 6% 0% 3% 0% 9% 0% 29% 14% 46% 0% 3% 0% 0% 9% 17% 6% 3% 3% 0% 3% 0% 9% 0% 34% 17% 46% 0% 3% 0%

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Skat Trak .....................5% 3% STI ..............................5% 9% Stock ..........................9% 17% Other .........................16% 6% How many pairs of tires do you buy a year? 1................................46% 62% 2................................11% 0% 3..................................0% 6% 5+ ...............................3% 0% None .........................40% 32% What wheels have you purchased? DWT/Douglas............13% 7% Hiper ...........................8% 4% ITP ............................36% 57% Motosport Alloy ...........2% 0% OMF ............................2% 0% STI ..............................6% 14% Stock ........................38% 32% Other ...........................5% 11% What brake pads have you purchased? Braking........................2% 0% EBC ..........................48% 32% Galfer ..........................2% 4% Magnum......................3% 0% Moose .........................2% 4% Moto-Master ...............2% 4% Tusk ............................6% 14% Vesrah .........................2% 0% Stock ........................32% 43% Other ...........................2% 4% What nerf bars have you purchased? AC...............................6% 4% Answer ........................4% 4% DG ..............................4% 4% IMS/Roll Design...........4% 0% Pro Amor.....................8% 17% Tusk ..........................10% 17% Stock ..........................6% 4% None .........................48% 48% Other .........................12% 9% What brand of 2/4-stroke oil do you use? Amsoil .......................13% 31% Bel-Ray .......................3% 0% Castrol ........................8% 3% Hondaline ....................8% 17% Kawasaki.....................8% 3% Lucas ..........................5% 6% Maxima .......................9% 0% Mobil 1 ........................9% 17% Motorex.......................2% 0% Motul ...........................2% 6% Pennzoil ......................2% 3% Silkolene......................2% 0% Valvoline ......................8% 6% Yamalube ..................11% 11% Other .........................25% 23% None ...........................3% 6% What brand gearbox oil do you use? Amsoil .......................16% 25% Bel-Ray .......................6% 3% Castrol ........................3% 0% Hondaline ....................6% 19% Lucas ..........................5% 9% Maxima .......................5% 0% Mobil 1 ........................8% 13% Motul ...........................1% 3% Pennzoil ......................0% 6% PJ1 .............................2% 0% Repsol.........................0% 3% Silkolene......................2% 0% Spectro .......................2% 0% Yamalube ..................11% 16% Other .........................34% 22%

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Have you had your suspension modifi ed? Yes ...........................34% 19% No .............................66% 81% Have you modifi ed your engine in any way? Yes ............................36% 24% No .............................64% 76% What aftermarket products have you purchased for your ATV/UTV? Action camera ...........25% 35% Auto clutch ..................8% 6% Brush guard ..............31% 18% Bumper .....................53% 35% Cleaning product.......28% 44% Drink system .............11% 9% Front/clutch lever.......11% 9% Fuel-injection module 23% 9% GPS ..........................16% 9% Hand-/roost guard ....19% 24% Handlebar/steering wheel .....................27% 12% Kill switch ....................8% 9% Lift Kit ........................11% 15% Lighting .....................25% 32% Lubrication ................20% 27% Rear axle .....................9% 12% Roll cage ...................11% 9% Seat ..........................14% 3% Seat cover .................16% 12% Shock/suspension ....17% 15% Skid plate ..................28% 38% Steering damper .......14% 3% Tire repair/inflation product ..................56% 41% Winch........................47% 65% RIDING GEAR What is your main source of info for purchasing riding gear? Ads in UTV ................56% 61% Editorial in UTV ..........23% 12% Catalogs....................30% 35% Friends ......................11% 19% Other mags ...............22% 13% ATV dealer.................20% 27% At competitions ...........5% 0% Internet......................55% 65% Other ...........................6% 1% Where do you purchase the majority of your riding gear? Ads in UTV ..................9% 6% Mail order ..................33% 10% Internet......................56% 64% ATV dealer.................31% 19% ATV shop ..................19% 4% Other ...........................6% 0% How much do you spend on riding gear and apparel during the year? $1200-$1499 ..............0% 3% $1000-$1199 ..............0% 5% $800-$999 ..................0% 5% $600-$799 ..................4% 8% $400-$599 ..................3% 10% $250-$399 ................13% 30% $249 or less ..............80% 39% What brand of helmet have you purchased? AGV ............................3% 0% Answer ........................2% 0% Arai..............................5% 4% ARC ............................2% 0% Bell ............................22% 19% EVS .............................2% 0% Fly .............................11% 13% Fox ............................17% 25%

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HJC...........................17% 18% Just 1 ..........................2% 0% Klim .............................3% 3% LS2 .............................1% 0% Moose .........................2% 3% MSR ............................9% 0% One Industries .............3% 2% O’Neal .........................8% 7% Shoei...........................6% 3% Suomy ........................2% 0% Thor ..........................13% 12% TLD .............................2% 2% Z1R .............................2% 0% Other .........................30% 0% What brand of goggles have your purchased? 100% ..........................3% 0% Answer ........................2% 2% Dragon ........................3% 5% EKS Brand ..................3% 3% Fly ...............................3% 2% Fox ............................25% 23% Oakley .......................23% 20% Pro Grip.......................2% 0% Scott .........................52% 38% Smith ........................16% 11% Spy .............................2% 2% Thor ............................8% 17% Utopia .........................0% 2% Other ..........................5% 5% None .........................11% 9% What brand of gloves have you purchased? Answer ......................11% 4% AXO ............................8% 0% Fly .............................11% 8% Fox ............................33% 35% JT Racing ....................3% 3% Klim .............................3% 0% Mechanix Wear .........23% 9% Moose .........................8% 4% MSR ............................8% 3% Ocelot .........................2% 0% One Industries .............2% 0% O’Neal .......................11% 8% Pro Grip.......................5% 0% SixSixOne....................2% 0% Shift.............................8% 4% Thor ..........................19% 7% TLD .............................1% 2% Other .........................19% 4% None .........................11% 18% What brand of boots have you purchased? Answer ........................2% 0% ARC ............................2% 0% AXO ............................8% 0% Alpinestars ................14% 15% Fly ...............................2% 8% Fox ..............................9% 9% Gaerne ........................2% 2% MSR ............................2% 3% Ocelot .........................2% 0% O’Neal .......................14% 4% Sidi ..............................5% 8% TCX .............................2% 0% Thor ..........................16% 5% Other .........................22% 5% None .........................28% 41% What brand of riding pants have you purchased? Answer ........................3% 2% ARC ............................2% 0% AXO ............................2% 0% Fly ...............................5% 14% Fox ............................19% 15% JT Racing ....................2% 2% Klim .............................7% 0% Moose .........................7% 2% MSR ............................5% 2%

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Ocelot .........................2% 0% One industries .............3% 0% O’Neal .......................12% 6% Shift.............................7% 0% Thor ..........................12% 9% TLD .............................0% 2% Other .........................12% 5% None .........................48% 42% What brand of jersey have you purchased? Answer ........................9% 2% ARC ............................2% 0% AXO ............................5% 0% Fly ...............................8% 8% Fox ............................28% 19% JT Racing ....................0% 2% Moose .......................11% 5% MSR ............................9% 2% No Fear .......................5% 0% Ocelot .........................2% 0% One Industries .............2% 0% O’Neal .......................14% 8% Shift.............................9% 3% Thor ..........................14% 8% TLD .............................2% 2% Xtreme ........................0% 2% Other ...........................6% 5% None .........................30% 34% What brand of chest protector have your purchased? Acrebis ........................7% 3% Answer ........................5% 4% AXO ............................2% 0% EVS .............................2% 1% MSR ............................7% 5% O’Neal .........................2% 2% SixSixOne....................2% 1% Shift.............................2% 2% Thor ............................5% 6% TLD .............................2% 1% None .........................67% 75% Have you purchased other protective items? Elbow guard ..............10% 8% Knee brace ...............23% 12% Neck brace .................7% 15% Wrist brace ..................7% 5% What brand of action camera do you own? GoPro .......................31% 35% ISAW ...........................0% 5% Replay .........................2% 0% None .........................41% 31% None but plan to .......26% 29% PROFILE What is your gender? Male ..........................98% 97% Female ........................2% 3% How old are you? 12-15 ..........................2% 0% 16-20 ..........................2% 8% 25-29 ..........................5% 0% 30-39 ........................17% 19% 40-49 ........................24% 44% 50+ ...........................50% 28% Are you married? Yes ...........................69% 78% No .............................31% 22% What is your total yearly household income? Under $30k ...............11% 3% $30k-$50k ................16% 17% $50k-$70k ................21% 8% $70k-$90k ................19% 25% $90k-$120k ..............15% 25% $120k-$150k ............13% 17% $150k+ .......................5% 6%

Web

If you are over 18, what is your level of education? High school grad .......60% 53% Attending college ........6% 3% College grad..............22% 36% Other .........................12% 8% What other sports/ activites do you participate in? Truck off-roading .......27% 28% Hunting .....................41% 50% Fishing.......................53% 64% Camping ...................63% 81% Boating .....................25% 47% Mountain biking.........13% 25% off-road Motorcycle riding17% 11% Road cycling ...............8% 0% Personal watercraft .....8% 17% Snowboarding.............3% 3% Snow Skiing ................8% 6% Running.......................5% 11% R/C Cars ...................20% 17% Do you own a smartphone? Yes ...........................70% 97% No .............................30% 3% If yes, what type do you own? Android .....................52% 57% iPhone .......................44% 46% Other ...........................4% 0% If no, do you plan on purchasing a smartphone? Yes ...........................11% 0% No .............................89% 100% Do you own a tablet/e-reader? Yes ...........................47% 64% No .............................53% 36% If yes, what type do you own? Android-based ..........34% 40% iPad...........................40% 44% Kindle ........................14% 24% Nook ...........................0% 8% Windows-based ..........6% 4% Other ...........................6% 4% If no, do you plan on purchasing a tablet/e-reader? Yes ...........................11% 21% No .............................89% 79% Do you read magazines on your mobile device or tablet? Yes .............................6% 25% No .............................94% 75% Do you read ATV/UTV Action on your mobile device or tablet? Yes .............................2% 17% No .............................98% 83% Do you visit atvaction.net for info about products for your ATV/UTV? Yes ...........................35% 61% No .............................65% 39% Do you use social media sites? If yes, which sites do you use? Facebook ..................42% 63% Google+ ....................36% 26% Instagram ....................8% 14% Linkedln.......................3% 6% Pinterest ......................3% 6% Reddit .........................0% 6% Stumble Upon .............0% 3% Twitter .........................0% 9% Yahoo Answers ...........9% 9% YouTube ....................52% 69%

GENERAL ADVERTISING RATES Black & White

MAIL-ORDER ADVERTISING RATES 6X

12X

1 Page .......................... $3040 ........... $2940 .............$2840 ...........$2715 2/3 ................................. 2430 ............. 2355 ...............2310 .............2160 1/2 .................................. 1920 ............. 1860 ...............1780 .............1700 1/3 .................................. 1365 ............. 1335 ...............1270 .............1210 1/4 .................................. 1070 ............. 1025 .................995 ...............945 1/6 .................................... 755 ............... 720 .................695 ...............660

Black & One Color

1 Page .......................... $3830 ........... $3695 ............ $3570 ...........$3425 2/3 .................................. 3250 ............. 3145 ...............3035 .............2920 1/2 .................................. 2760 ............. 2670 ...............2585 .............2450 1/3 .................................. 2180 ............. 2105 ...............2035 .............1960

Four-Color

1 Page .......................... $4905 .......... $4755 .............$4595 ...........$4420 2/3 ................................. 4320 ............. 4170 ...............4030 .............3895 1/2 .................................. 3830 ............. 3695 ...............3570 .............3425 1/3 .................................. 3260 ............. 3195 ...............3080 .............2940

SHOWCASE RATES

All Showcase rates are net. Payment must accompany copy for new advertisers. Ads may be submitted camera-ready or be prepared by Hi-Torque. When they are prepared by Hi-Torque, material must be received three (3) days before the material deadline. To reserve space, send copy and remittance to: SHOWCASE ADVERTISING, UTV Action, Hi-Torque Publications Inc., 25233 Anza Dr. Valencia, CA 91355 1X 3X 6X 12X 1/6 page 3-inch 2-inch 1-inch

B&W Color

B&W

Color

B&W

Color

B&W

Color

$485 $435 $310 $250

$450 $405 $285 $230

600 530 385 330

$410 $365 $265 $210

560 490 365 310

$355 $320 $230 $185

505 445 330 285

635 560 410 350

Word ads: $2.00 per word, with $54.00 minimum

COVERS & POSITIONS

CV2 - Add 10% to General 1 Page Four-Color rate CV3 - Add 5% to General 1 Page Four-Color rate CV4 - Add 15% to General 1 Page Four-Color rate.

ISSUANCE & CLOSING DATES

COVER SPACE MATERIAL ON-SALE DATE DEADLINE* DEADLINE** DATE January 2016 .....................10/20/15 ................10/27/15 ............. 12/17/15 February 2016 ...................11/20/15 ..................12/1/15 ............... 1/21/16 March 2016 .......................12/18/15 ................12/29/15 ............... 2/18/16 April 2016 ............................1/19/16 ..................1/26/16 ............... 3/17/16 May 2016 ............................2/22/16 ..................2/29/16 ............... 4/21/16 June 2016 ............................3/18/16 ..................3/25/16 ............... 5/19/16 July 2016 .............................4/19/16 ..................4/26/16 ............... 6/16/16 August 2016 ........................5/16/16 ..................5/23/16 ............... 7/14/16 September 2016 ..................6/20/16 ..................6/27/16 ............... 8/18/16 October 2016 ......................7/18/16 ..................7/25/16 ............... 9/15/16 November 2016 ..................8/15/16 ..................8/22/16 ............. 10/13/16 December 2016 ...................9/19/16 ..................9/26/16 ............. 11/17/16 January 2017 .....................10/18/16 ................10/25/16 ............. 12/15/16 *Above dates are subject to change

Black & White

12X

1 Page ......................$2180.........$2100 .......... $2015 ..........$1945 2/3 .............................1695...........1630 ............ 1575 ............1520 1/2 ..............................1345...........1295 ............ 1245 ............1195 1/3 ................................920.............875 .............. 845 ..............815 1/4 ................................775.............740 .............. 720 ..............680 1/6 ................................570.............555 .............. 520 ..............510

Black & One Color

1 Page ......................$3105.........$3080 ......... $2995 ..........$2920 2/3 ..............................2650...........2625 ............ 2535 ............2495 1/2 ..............................2335...........2325 ............ 2250 ............2200 1/3 ..............................1870...........1860 ............ 1795 ............1760

Four-Color

1 Page ......................$3925........ $3860 .......... $3740 ..........$3650 2/3 ..............................3490...........3415 ............ 3320 ............3255 1/2 ..............................3140...........3080 ............ 2995 ............2935 1/3 ..............................2695...........2660 ............ 2570 ............2525

DISCOUNTS FREQUENCY DISCOUNT: Rates are determined by number of issues contracted for and used within a 12-month period. * MULTIPLE INSERTION DISCOUNT: Based on total page commitment for one year in all Hi-Torque titles. 14 pages - 2% 18 pages - 4% 24 pages - 6% 36 pages - 8% 48 pages - 10% MULTIPLE MAGAZINE DISCOUNT: 2 Magazine Buy: 5% 3 Magazine Buy: 10% 4 or more Magazine Buy: 15% AGENCY DISCOUNT: 15% **Prepay Discount: 15% * Advertisers scheduling space one-third page or larger in two or more Hi-Torque magazines may qualify for a multiple discount. This discount is applied to the total cost of each insertion. All ads must run same size and color in same cover date month. Copy may vary on each ad. Hi-Torque titles eligible for multiple magazine buys are Dirt Bike, Motocross Action, Dirt Wheels, UTV Action, Mountain Bike Action, BMX Plus! and Road Bike Action. ** A 15% discount is available to all advertisers who pay for their ads in advance. Payment is due by the material deadline date of the issue in which space is reserved. Advertisers are responsible for getting their payment in, on or before that date. Advertising that has not been pre-paid by this date will be billed at the contracted rate, and the pre-payment discount will be forfeited.

NEW ADVERTISERS ARE REQUIRED TO PAY THE FIRST THREE MONTHS IN ADVANCE TO ESTABLISH CREDIT.

WEBSITE ADVERTISING • • • •

motocrossactionmag.com dirtbikemagazine.com dirtwheelsmag.com utvactionmag.com

ADVERTISING PACKAGES

WEBSITE ADVERTISING REQUIREMENTS

1. LEADERBOARD • 728x90 px • Sold for run of website 2. MPU BANNER • 300x250 px • 4 locations for sale (stacked in vertical alignment) • Sold for run of website 3. SKIN • 2100x950 px with a safe zone (as shown) of 135x695 px • Sold per website category or for run of website • Static placement (does not scroll with content)

1. FILE TYPES: animated GIF, JPG, or Flash SWF 2. FILE SIZE: 20k maximum, 30k maximum for GIF and JPG, and embedded ClickTag for Flash advertisements 3. ANIMATION: GIF, JPG, Flash, SWF advertisements must contain: • Third-party ad serving • No video or audio • No more than 3 complete frame sequences • No more than 4 frames per sequence • 2-10 seconds between each new frame within each sequence • 3 business days lead time for review and testing

2 3 28

CANCELLATION & NON-FULFILLMENT

Agreement may be canceled by the advertiser or his agent prior to its full term with the following provisions: Cancellation must be made in writing and must be received before closing date. If cancellation is received after closing date, buyer is responsible for full payment of that insertion. In the event of cancellation, the rate is to be adjusted (“shortrated”) accordingly.

CREDIT INFORMATION

Orders subject to approval of buyer’s credit by the Publisher. Credit limit to be established by the Publisher. New advertisers must accompany order/ contract with completed credit application and payment for the first 3 insertions. Accounts are considered delinquent if not paid 30 days after invoice date. All open invoices over 90 days subject to loss of agency commissions. Delinquent accounts may be subject to service charge of 2% compounded monthly on the unpaid balance.

TERMS & COMMISSIONS

2% (on net) cash discount for payment within 10 days of invoice date. Net 30 days. This discount is not available to advertisers who take the 15% prepay discount. Billings are made after completion of printing. 15% to recognized advertising agencies (insertion orders required). In order to be eligible for agency discount, agency must take final responsibility for

payment of all ads placed through agency. New advertisers must pay their first 3 insertions in advance. Payment will be due on material deadline of each issue.

PRINTING PROCESS

COVERS & INTERIORS: Web offset lithograph. BINDING: Call for binding specifications. BMX Plus! and ATV UTV Action are saddle stitched. Dirt Bike, Motocross Action, Mountain Bike Action, Dirt Wheels, Electric Bike Action, and Road Bike Action are perfect bound. Dirt Bike is subject to change from perfect binding to saddle stitch issue to issue. Please contact Hi-Torque for exact binding schedule.

PREFERRED MATERIAL

All Hi-Torque Publications ads are processed as “Computer to Plate.” Send all Hi-Torque publication ad material as high resolution PDF files with a hard copy, or 4-color proof. This is a savings to our advertisers, NO MORE FILM. However, Ad material no longer can go direct to the printer. We must process all ad material here at Hi-Torque.

ELECTRONIC FILES & REQUIREMENTS

Ads submitted as Electronic Files need to be at Hi-Torque Publications on the Material Deadline; no extensions will be given for Electronic Files. • DISK MEDIA: CD, DVD • PROGRAMS: Preferred— QuarkXPress (with complete collect for output) Adobe® Photoshop (flattened files

only), Adobe® Illustrator (with fonts converted to outlines & all images embedded) and Adobe® InDesign (with complete collect for output) Be aware when supplying complex InDesign files, containing multiple transparency and drop shadow effects, they may cause problems with final output. Send as a closed file: PDF If electronic files are sent as Native Desktop (open files) Hi-Torque Publications will charge any cost that might be incurred to produce the supplied advertisement. For digital files containing a CT image, resolution should be 300 dpi. Bitmap images must have a resolution of 2400 dpi and contain links to placement files. There will be production charge for this service. ALL DIGITAL FILES MUST be accompanied by a S.W.O.P. proof. Acceptable digital 4/color proofs or matchprint, Kodak Approvals or Epson. Color laser or ink jet proofs will be used for content only. Color laser or ink jet proofs are not acceptable for color proofing or press check. Publisher cannot be held responsible for content or reproduction quality if a proof does not accompany the digital file. Advertisers may be subject to a $100 charge for requested or required high resolution proofs printed for press check. The Publisher does not accept any liability for ads that are posted to

FTP site or e-mailed. For BMX Plus! send material to: Eric Harter Advertising Production Manager Phone: (661) 367-2114 Hi-Torque Publications, 25233 Anza Drive, Valencia, CA. 91355. For Road Bike Action Mountain Bike Action, Electric Bike Action send to: Teni Elyasi, Advertising Production Coordinator (661) 367-2143, tenie@hi-torque.com Hi-Torque Publications, 25233 Anza Drive, Valencia, CA. 91355.

APPLICATION REQUIREMENTS

• Save all image files as EPS files (Encapsulated PostScript). • FONTS: Supply all Fonts used in separate font folder—both screen & printer fonts. DO NOT USE TRUE TYPE FONTS! • Send all support files, including all high-resolution files of logos, photos, and trademarks. • Convert all RGB files (computer color) to CMYK (four-color process for print). • Prepare all full page ads with 1/8 inch bleed. • Send a disk & printed file directory with each ad submitted. • Send a S.W.O.P. proof with each ad. If the file is corrupted, we have a visual to re-create your ad. This will be done at an additional cost to the advertiser. The integrity of electronic files submitted to Hi-Torque is the responsibility of the advertiser. Hi-Torque is not responsible for any subsequent loss of, or damage to, electronic media. Electronic files submitted to Hi-Torque Publications should be back-up or archival copies, NEVER original or sole examples.

AD PRODUCTION

Any maintenance or recreation of corrupted files will be billed to the advertiser or his agency at the current time and labor production rate. Any 4/color advertising that does not have an acceptable 4/ color proof may require a press proof pulled upon request from production dept. or press at an additional cost.

LATE ADS

• All materials received after the material deadline are considered late ads and will be charged a late charge: $65.00 per page. • Material received late and needing production work such as: copy change, key code changes etc., will be charged both a late charge and a production charge. • Ad material received late but not to Hi-Torque’s specifications will be charged a late charge for processing file.

SHIPPING INSTRUCTIONS

• All advertising materials are to be sent to Hi-Torque Publications, Attn: Advertising Production Manager, 25233 Anza Dr., Valencia, CA 91355. • All ads must be received and processed by Hi-Torque Publications. No late ads can go direct to the printer.

CONTRACT REGULATIONS Rates are subject to change upon notice from the Publisher. Publisher guarantees that signed orders and contracts will be honored at contract rate in the next issue following the announcement of a rate increase. Advertising in issues subsequent to such an increase

will then be billed at prevailing rates. At the time a rate change becomes necessary, advertiser may cancel as of the effective increase date without short rate. If an order and/or new material is not received by the closing date for a contracted insertion—and in absence of written instructions to the contrary— Publisher will repeat the last advertisement run. He may at his discretion, however, omit the ad or run substitute copy. The buyer is nevertheless responsible for payment in full for the scheduled insertion.

COPY REGULATIONS

The Publisher reserves the right to accept or reject all advertising copy which at his discretion is deemed objectionable, obscene, profane, pornographic or detrimental to the industry whether or not the ad had previously been accepted and/ or published. The advertiser assumes full responsibility for the content of all advertisements. HiTorque is not responsible for any production charges incurred with the changing of an ad to meet our standards. If you have any doubts about your ad copy being accepted, please contact your advertising representative as soon as possible.

GENERAL PROVISIONS

Key numbers are not guaranteed. No rebate allowed for errors due to the insertion of wrong key numbers or codes. The Publisher reserves the right to void any contract if the first insertion is not used within 3 months. All material not called for after 1 year will be destroyed.

1 PAGE

WIDTH Bleed 8.125 in Trim 7.875 in .375 in Live/Safety 7

HEIGHT 10.75 in 10.5 in 10 in

2 PAGE* WIDTH Bleed 16.25 in 15.75 in Trim Live/Safety 1 5.25 in 2/3rd PAGE

WIDTH 4.5 in

1/2 PAGE WIDTH Horizontal bleed 8.125 in Trim 7.875 in Live 7.375 in Vertical 4.5 in

HEIGHT 10.75 in 10.5 in 10 in

HEIGHT 9.625 in

HEIGHT 5.375 in 5.25 in 5 in 7.25 in

1/2 PAGE HORIZONTAL SPREAD*

WIDTH Bleed 16.25 in 15.75 in Trim Live/Safety 1 5.25 in 1/3rd PAGE WIDTH Horizontal 4.5 in Vertical 2.125 in

HEIGHT 5.75 in 5.25 in 4.75 in

1/4th PAGE

WIDTH Horizontal 4.5 in Only 1/6th PAGE WIDTH Horizontal 4.5 in Vertical 2.125 in

SHOWCASE

3 – inch 2 – inch 1 – inch

WIDTH 2.125 in 2.125 in 2.125 in

HEIGHT 3.5 in HEIGHT 2.25 in 4.75 in

HEIGHT 3.4375 in 2.25 in 1 in

* Gutter allowance: please allow 3/8” minimum left and right of gutter. * There should be an allowance of at least 3/8” of marginbetween live matter (type, etc.) and the trimmed edge of page of gutter. All critical type (phone numbers, address, legal lines) must be held within 1/2” from the trim line.

METRIC DIMENSIONS - 1 Page

WIDTH(mm) HEIGHT(mm) BLEED 206.38 273.05 TRIM 200.03 266.70 254 LIVE/SAFETY 187.33

METRIC - 2 Page Spread* HEIGHT 4.75 in 9.625 in

WIDTH(mm) HEIGHT(mm) BLEED 412.76 273.05 400.06 266.70 TRIM LIVE/SAFETY 374.66 254

ROBB MESECHER Advertising Director (661) 367-2105, robbm@hi-torque.com

CHRIS STANGL Account Manager (661) 367-2109, chris@hi-torque.com

JOHN BARILA Account Executive (661) 367-2106, johnb@hi-torque.com

TENI ELYASI Advertising Production Coordinator (661) 367-2103, tenie@hi-torque.com

DERRECK BERNARD National Advertising Manager (661) 367-2153, derreckb@hi-torque.com

GREG FLANAGAN Advertising Manager (661) 367-2116, greg@hi-torque.com

ERIC HARTER Advertising Production Manager (661) 367-2114, eric@hi-torque.com

LISA BECKWITH Account Administrator (661) 367-2112, lisab@hi-torque.com

Hi-Torque Publications, Inc. 25233 Anza Drive, Valencia, CA 91355 phone: 661-295-1910 fax: 661-295-1278 www.hi-torque.com