2016 Media Guide Cycle by Hi-Torque Publications

2016

MEDIA

GUIDE

BICYCLE DIVISION

Founded in 1971, HiTorque Publications is the worldwide leader in the cycling- and powersportsintegrated media. Our print titles, websites, digital magazines and social media are viewed and trusted globally in over 150 countries every day. Hi-Torque’s bicycle titles are simply the most respected source for product evaluations available today. Year after year we continue to build growth and trust in all of our integrated media platforms. In today’s fastpaced media world there are endless ways to hear and learn about a product, but in the end, it’s who is speaking on the product. Our editors are leaders in both experience and credibility and truly have the power to lend instant success to your products and company’s bottom line. Our editorial staff has a passion for cycling and provides our audience with the most reliable and trusted real-life-testing analysis that is available today. We travel the world in search of new bikes, meet with industry leaders, view the races from inside the barriers and share first-hand experiences with our readers. Over the years we have played a significant role in the development of new innovations. When we write about the history of the sport,

it’s often from the first-person perspective of having lived the history. When it comes to testing products, we glean our evaluations from tens of thousands of miles of riding, which has led us to be the most knowledgeable and powerful voice in the bicycle industry today. If you are searching for a media partner to grow your brand through marketing in print, online, video, social media or events, we are the company dedicated to taking your brand to the next level in 2016 and beyond. Our advertising team of professionals treats your business and cares for it as if it was our own. Our titles, with a multitude of platforms, equal and create what we call “Our Brand.” Our advertising staff will assure that your budget, whether just starting out or mature, has the depth to feature your company across all of our platforms. Ultimately, we want your company to be able to take full advantage of our years of building the greatest global audience of product influencers available today.

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Sincerely, PAGE

Robb A. Mesecher Advertising Director Hi-Torque Publications, Inc.

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When deciding how to spend our marketing dollars we look to publications that can expand reach and impact. The staff of RBA provides not only a valuable ROI but also a cache that can not easily be matched by other publications.

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Richard Wittenberg, Marketing Director Ridley USA

TOTAL MONTHLY REACH PRINT RUN (+Digital issue) PAID SUBSCRIPTIONS PAID NEWSSTAND SALES TOTAL PAID SALES PROMOTIONAL DISTRIBUTION TOTAL DISTRIBUTION READERS PER COPY MBACTION.COM MONTHLY UNIQUE VISITS MONTHLY TOTAL VISITS MONTHLY PAGE VIEWS FACEBOOK AVERAGE AGE MALE COLLEGE GRADUATE ANNUAL INCOME PLAN TO BUY A NEW BIKE IN 2016

401,343 117,000 30,500 52,000 82,500 2,500 85,000 3.1 105,269 145,593 255,443 263,000 43 97% 67% $94,000 61%

AUGUST 2015 ISSUE & GOOGLE ANALYTICS

Mountain Bike Action is the leading magazine for mountain bike enthusiasts, and has been since it launched in 1986. In the past 30 years we have amassed a core readership comprised of the sport’s most influential readers and riders. We pride ourselves on covering breaking technology while maintaining a unique voice the mountain bike community knows and trusts. Mountain Bike Action’s honest and straightforward product and bike tests have built a loyal readership— the go-to riders who influence almost every purchase made by riders of all skill levels, from novices to experts. Our readership is the power that consistently drives business to Mountain Bike Action advertisers more effectively than any other medium in the marketplace. With our improved and streamlined layouts, strong online presence for next year, and consistent and trusted product evaluations, we are more powerful for speaking to the core group of riders. Mountain Bike Action led the industry’s print media into digital publication, with simultaneous delivery to advertisers and foreign subscribers worldwide, including instant access to the magazine on the iPhone, iPad and other e-readers. Advertisers benefit from live links in the digital issues that drive additional traffic directly to their doorsteps. MBAction.com extends the print magazine and its advertisers’ messages into the present moment with as-it-happens global race coverage, product debuts and breaking industry news. Together, Mountain Bike Action’s online presence, digital publication and powerful print message place the most important customers in front of the industry’s most important businesses. We invite you to become one of them.

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Mountain Bike Action is my top choice for advertising. Their audiences are young, interested in new products, and ready to buy. BRAD KLIPPING, Giant Bicycles, SR. MARKETING MANAGER

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Do you own a mountain bike? Yes ..................................98%...98% No......................................2%.....2% How many mountain bikes do you own? 1......................................30%...38% 2......................................41%...36% 3......................................17%...15% 4........................................7%.....7% 5-9.....................................4%.....3% 10+....................................1%.....1% Was your newest bike a complete bike or frame only? Complete.........................87%...87% Frame only.......................13%...13% What frame material is your newest bike made of? Aluminum.........................73%...67% Carbon fiber.....................25%...24% Titanium.............................2%.....2% Chromoly/steel...................4%.....6% Other..................................1%.....1% What suspension does your newest bike have? Rigid...................................6%.....5% Front suspension..............26%...30% Full suspension................69%...65% What brand is your newest mountain bike? Airborne.............................2%.....1% Bianchi...............................1%.....1% BMC..................................1%.....1% Brodie................................1%.....4% Cannondale........................4%.....4% Devinci...............................1%.....1% Diamondback.....................1%.....3% Ellsworth............................1%.....1% Felt.....................................1%.....1% Fezzari................................1%.....1% Fisher.................................1%.....1% Foes...................................1%.....1% Ghost.................................1%.....1% Giant..................................8%.....9% GT......................................3%.....3% Intense...............................2%.....1% Jamis.................................2%.....1% KHS...................................1%.....1% Kona..................................1%.....3% Lapierre..............................1%.....1% Marin..................................1%.....1% Mongoose..........................1%.....1% Moots.................................1%.....1% Motobecane.......................2%.....1% Niner..................................2%.....2% Norco.................................1%.....2% Pivot...................................4%.....4% Raleigh...............................1%.....1% Rocky Mountain.................2%.....2% Salsa..................................2%.....2% Santa Cruz.........................9%.....6% Schwinn.............................1%.....1% Scott..................................2%.....3% Specialized.......................20%...18% Transition............................1%.....1% Trek..................................15%...13% Turner.................................1%.....2% Yeti.....................................2%.....2% Other................................11%...16% Do you plan to buy a mountain bike in the next 12 months? Yes ..................................31%...42% No ...................................40%...42% Undecided.......................29%...16% What brand of mountain bike do you plan to buy next? Airborne.............................2%.....1% BMC..................................1%.....1% Cannondale........................3%.....4% Commencal.......................1%.....1% Diamondback.....................1%.....2% Ellsworth............................1%.....1% Felt.....................................1%.....1% Fezzari................................1%.....1% Foes...................................1%.....1% Ghost.................................1%.....2% Giant..................................6%.....9% GT......................................1%.....2% Haro...................................1%.....1% Ibis.....................................3%.....4% Intense...............................3%.....4% Jamis.................................1%.....1%

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KHS...................................1%.....1% Kona..................................2%.....4% Lapierre..............................1%.....1% Motobecane.......................1%.....1% Niner..................................2%.....3% Norco.................................1%.....3% Pivot.................................17%...16% Rocky Mountain.................1%.....4% Salsa..................................1%.....2% Santa Cruz.........................8%...13% Scott..................................1%.....5% Specialized.......................11%...16% Transition............................1%.....2% Trek....................................6%...12% Turner.................................2%.....2% Yeti.....................................6%.....7% Other..................................3%...22% Undecided..................... 38/%...32% Is your next mountain bike purchase going to be a: 26”.....................................3%.....6% 27.5”................................62%...53% 29”...................................21%...27% Fat Bike..............................6%.....6% 27.5+.................................2%.....6% 29+....................................6%.....2% If you plan to buy a fat bike, what brand? Borealis..............................1%.....1% Fatback..............................1%.....1% KHS...................................1%.....1% Kona..................................2%.....3% Motobecane.......................2%.....1% Reeb..................................1%.....1% Salsa..................................8%.....6% Specialized.........................9%...10% Surly.................................11%.....7% Trek....................................4%.....5% Undecided.......................54%...52% Other................................10%...16% How much did your newest complete mountain bike cost? Less than $399..................2%.....4% $400-$800.........................6%...10% $801-$999.........................3%.....6% $1000-$1499.....................6%...10% $1500-$1999...................12%.....9% $2000-$2499...................11%...12% $2500-$2999...................10%.....9% $3000-$3999...................20%...16% $4000-$4999...................13%...11% $5000+............................17%...13% Where did you buy your mountain bike? New from bike shop.........70%...66% Mail order...........................3%.....3% Dept store/sport store........2%.....3% Internet.............................10%...12% Used................................12%...12% Other..................................3%.....4% What time of the year did you get your bike? Jan-Mar...........................26%...28% Apr-Jun............................36%...37% July-Sept..........................16%...17% Oct-Dec...........................22%...18% What influenced the purchase of your bike the most? Color..................................4%.....1% Weight................................9%.....4% Price.................................32%...27% Dealer support.................21%.....6% Tests results in MBA.........20%...14% Ads in MBA........................3%.....2% Previous exp....................27%...23% Friends recommend...........6%...11% Dealers recommend...........4%...11% Other..................................9%.....5% Do you own a road bike? Yes ..................................44%...40% No....................................56%...60% Do you plan to buy a road bike? Yes ....................................8%...12% No....................................72%...68% Undecided.......................20%...20% What is your main source of information on new mountain bikes? MBA.................................83%...79%

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Bike shops.......................35%...40% Friends.............................25%...34% Other mags......................16%...25% People at races..................3%.....6% Internet.............................43%...71% Catalogs.............................4%.....5% Other . ...............................3%.....8%

PARTS AND ACCESSORIES What is your main source of information for purchasing bicycle parts? MBA.................................70%...59% Catalogs.............................5%...11% Other mags........................9%...15% Bike shop.........................44%...46% Friends.............................19%...26% Internet.............................54%...77% Other . ...............................1%.....3% Where do you buy the majority of your bicycle parts? Bike shop.........................55%...45% Internet.............................45%...51% Mail order catalog..............6%.....2% Mail order ad......................1%.....1% Sporting good....................1%.....1% Other..................................1%.....1% What tires have you bought? Bontrager.........................15%...18% Continental.......................23%...22% CST....................................2%.....1% Geax..................................4%.....3% Hutchinson.........................4%.....5% Intense...............................1%.....1% IRC.....................................2%.....3% Kenda..............................30%...32% Maxxis..............................31%...41% Michelin..............................6%.....8% Panaracer..........................6%.....8% Ritchey...............................1%.....2% Schwalbe.........................19%...23% Specialized.......................24%...27% Tioga..................................2%.....3% Vee Rubber........................3%.....2% WTB.................................17%...12% Other..................................7%...14% Do you run your tires tubeless? Yes...................................56%...50% No....................................44%...50% What grips have you bought? A’ME..................................1%.....1% Answer...............................2%.....2% Azonic................................2%.....1% Bontrager...........................6%.....6% Ergon...............................12%...13% GripShift.............................1%.....2% Intense...............................1%.....1% Loaded..............................1%.....1% Lizard Skins......................19%...15% ODI..................................24%...30% Oury...................................7%.....7% Race Face..........................4%.....6% Ritchey...............................2%.....2% Specialized.......................13%...12% WTB...................................3%.....2% Yeti.....................................2%.....3% Stock.................................8%...10% Other . .............................22%...25% None..................................8%...12% What handlebars have you bought? Answer...............................6%.....8% Atomic...............................1%.....1% Azonic................................3%.....3% Bontrager...........................7%.....8% Coda..................................1%.....1% Easton..............................24%...21% Enve Conposites................1%.....2% FSA....................................4%.....5% Kore...................................2%.....2% Loaded..............................1%.....1% ODI....................................1%.....1% Profile.................................1%.....1% Race Face........................15%...18% Renthal...............................5%.....6% Ritchey...............................5%.....4% Salsa..................................2%.....1% Spank................................1%.....1% Specialized.........................8%.....6% Sunline...............................1%.....1% Syncros..............................2%.....2% Titec...................................2%.....1%

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Truvativ...............................4%.....5% WTB...................................1%.....2% Stock...............................17%...24% Other................................15%...21% What stems have you bought? Answer...............................3%.....2% Azonic................................1%.....2% Bontrager...........................7%.....8% Easton..............................12%...13% FSA....................................4%.....6% Kore...................................2%.....3% Race Face........................17%...17% Ringle.................................1%.....1% Ritchey...............................9%.....6% Salsa..................................2%.....2% Spank................................1%.....1% Syncros..............................2%.....3% Sunline...............................1%.....1% Thomson..........................13%...11% Tioga..................................1%.....1% Titec...................................2%.....1% Truvativ...............................6%.....7% WTB...................................1%.....2% Stock...............................15%...19% Other................................20%...22% None................................21%...21% What hubs have your bought? American Classic...............2%.....2% Chris King........................11%.....8% DT ...................................10%...11% Hope..................................4%.....5% Industry Nine......................2%.....3% Profile.................................1%.....1% Ringle.................................3%.....2% Shimano...........................14%...17% WTB...................................3%.....3% White Industries.................1%.....1% Stock...............................15%...21% Other................................16%...21% None................................32%...32% What brakes have you bought? Avid..................................25%...24% Formula..............................2%.....3% Hayes.................................6%.....8% Hope..................................2%.....2% Magura..............................4%.....4% Shimano...........................39%...44% Tektro/TRP.........................4%.....3% Stock...............................12%...16% Other..................................4%.....4% None................................15%...19% What cranks have you bought? Azonic................................1%.....1% Blackspire..........................1%.....1% Bontrager...........................1%.....1% Cook Brothers....................1%.....1% Crank Brothers...................2%.....1% FSA....................................5%.....4% Race Face........................11%...17% Ritchey...............................1%.....1% Rotor..................................1%.....1% SRAM..............................17%...16% Shimano...........................30%...33% Truvativ...............................5%.....6% Stock...............................17%...18% Other..................................6%.....8% None................................23%...24% What pedals have you bought? Atom Lab...........................1%.....1% Azonic................................5%.....3% Bebop................................1%.....1% Crank Brothers.................20%...22% Exustar...............................1%.....1% HT Components................1%.....1% Loaded..............................1%.....1% Look...................................1%.....2% Ritchey...............................1%.....2% Shimano...........................50%...50% Spank................................2%.....3% Speedplay..........................1%.....2% Sunline...............................1%.....1% Time...................................7%.....4% VP Components.................2%.....2% Wellgo................................6%.....8% WTB...................................1%.....2% Xpedo................................4%.....3% Other................................14%...15% None..................................6%.....9% What wheels have you bought? Alex....................................1%.....2% American Classic...............2%.....2%

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Azonic................................2%.....1% Bontrager...........................7%.....6% Crank Brothers...................2%.....2% DT .....................................3%.....7% Easton................................4%.....6% Enve Composites...............2%.....2% FSA....................................1%.....1% Gravity................................1%.....1% Industry Nine......................1%.....2% Loaded..............................1%.....1% Mavic...............................16%...17% Ringle.................................3%.....2% Shimano.............................5%.....7% Specialized.........................6%.....5% SRAM................................2%.....1% Stans NoTubes................14%...12% Sun ...................................2%.....3% WTB...................................7%.....7% Stock...............................15%...18% Other................................17%...21% None................................21%...23% What forks have you bought? Cannondale........................2%.....2% DT .....................................1%.....1% DVO...................................1%.....1% Fox...................................32%...36% Magura..............................1%.....1% Manitou..............................5%.....6% Marzocchi..........................6%.....6% RockShox........................29%...33% RST....................................1%.....1% Suntour..............................3%.....4% White Brothers...................1%.....1% X-Fusion.............................2%.....2% Other..................................3%.....3% None................................35%...33% What seats have you bought? Azonic................................1%.....1% Bontrager...........................9%.....9% Cobb..................................2%.....1% Ergon.................................1%.....2% FSA....................................1%.....1% Fizik....................................6%.....8% Kore...................................1%.....1% Prologo..............................1%.....1% San Marco.........................1%.....2% SDG...................................2%.....4% Selle Italia.........................10%...11% Specialized.......................20%...17% Ritchey...............................1%.....1% Tioga..................................1%.....1% WTB.................................41%...36% Velo....................................1%.....2% Other................................12%...16% None................................17%...22% What shifters have you bought? SRAM..............................27%...31% Shimano...........................46%...49% Other..................................1%.....1% None................................29%...31% What seatposts have you bought? Answer...............................1%.....1% American Classic...............1%.....1% Easton................................8%.....9% Fizik....................................1%.....1% FSA....................................2%.....2% Gravity Dropper..................3%.....2% Kore...................................1%.....1% KS......................................8%...10% Maverick............................1%.....1% Race Face..........................5%.....7% Ringle.................................1%.....1% RockShox........................10%...11% Shimano.............................2%.....2% Syncros..............................1%.....2% Thomson..........................18%...17% Truvativ...............................2%.....3% WTB...................................1%.....2% Other................................17%...21% None................................32%...35% What chains have your bought? KMC................................23%...26% Rohloff................................1%.....1% Shimano...........................49%...59% SRAM..............................31%...42% Wippermann......................3%.....2% On average, how much do you spend on bicycle parts a year? Less then $199................15%...16% $200-$349.......................29%...27%

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$350-$499.......................21%...19% $500-$649.......................14%...16% $650-$999.........................9%...10% $1,000-$1499....................6%.....7% $1,500+.............................6%.....5%

BIKE APPAREL On average, how much do you spend on bicycle apparel a year? Less than $199................46%...43% $200-$349.......................33%...35% $350-$499.......................11%...12% $500-$649.........................5%.....5% $650-$999.........................3%.....3% $1,000-$1,499...................1%.....1% $1,500+.............................1%.....1% What is your main source of information for purchasing bicycling apparel? MBA.................................50%...41% Bike shops.......................44%...43% Catalogs...........................10%...10% Friends.............................13%...14% Internet.............................43%...72% Mail order ads....................2%.....2% Other mags........................7%.....9% Other..................................6%.....6% Where do you buy the majority of your bicycling apparel? Bike shops.......................51%...48% Mail order catalog..............6%.....5% Internet.............................45%...63% Sporting goods..................9%...12% Other..................................4%.....4% What helmets do you own? Azonic................................1%.....1% Bell...................................34%...33% Bontrager...........................5%.....4% Cratoni...............................1%.....1% Fox...................................15%...16% Giro..................................38%...36% Lazer..................................2%.....2% Louis Garneau....................3%.....3% Oâ&#x20AC;&#x2122;Neal................................1%.....1% POC...................................3%.....4% SixSixOne..........................4%.....6% Smith.................................2%.....2% Specialized.......................17%...15% Trek....................................1%.....2% Troy Lee.............................5%.....7% Urge...................................1%.....2% Uvex...................................2%.....2% Other................................14%...19% None..................................2%.....1% What cycling gloves do you own? Answer...............................5%.....4% AXO...................................1%.....2% Azonic................................2%.....1% Bontrager...........................6%.....4% Cannondale ......................2%.....2% Dainese..............................1%.....1% Dakine................................5%.....5% Endura...............................2%.....2% Fox...................................40%...44% Giro..................................12%...15% Lizard Skins........................2%.....1% Louis Garneau....................5%.....5% Nashbar.............................2%.....1% One Industries....................1%.....2% Pearl Izumi.......................23%...18% Performance......................4%.....4% Royal..................................1%.....2% SixSixOne..........................7%.....7% Specialized.......................18%...15% Trek....................................2%.....2% Troy Lee.............................6%.....8% Other................................15%...20% None..................................4%.....5% What cycling shoes do you own? Answer...............................1%.....2% Bontrager...........................4%.....4% Louis Garneau....................3%.....2% Diadora..............................3%.....3% Five Ten............................11%...15% Gaerne...............................2%.....1% Lake...................................3%.....3% Nike....................................2%.....3% Northwave.........................1%.....3% Shimano...........................27%...27% Sidi...................................16%...11% SixSixOne..........................3%.....2%

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Specialized.......................18%...18% Vittoria................................1%.....1% Other................................24%...28% None................................11%...13% What cycling shorts do you own? Azonic................................3%.....2% Bellweather........................5%.....3% Bontrager...........................3%.....4% Cannondale........................5%.....4% Endura...............................6%.....7% Fox...................................28%...32% Louis Garneau....................7%.....7% Nema.................................1%.....2% Pearl Izumi.......................28%...25% Performance......................8%.....8% Primal Wear........................3%.....3% Royal..................................3%.....4% SixSixOne..........................1%.....2% Specialized.........................8%.....8% Sugoi.................................7%.....6% Troy Lee.............................6%.....7% Other................................35%...45% None..................................7%...10% What type do you wear? Baggy..............................74%...81% Lycra bib..........................12%...17% Lycra shorts.....................27%...25% Other..................................6%.....7% What cycling jerseys do you own? Azonic................................1%.....2% Bellweather........................3%.....3% Bontrager...........................4%.....3% Cannondale........................5%.....4% Endura...............................2%.....3% Fox...................................29%...31% Louis Garneau....................8%.....7% One Industries....................2%.....4% Pearl Izumi.......................26%...21% Performance......................7%.....8% Primal Wear......................13%.....9% Royal..................................3%.....4% SixSixOne..........................1%.....3% Sombrio.............................1%.....1% Specialized.........................7%.....7% Sugoi.................................5%.....5% Troy Lee.............................8%...11% Other................................39%...42% None................................20%...23%

BICYCLE ACCESSORIES On average, how much do you spend on bicycle accessories a year? less than $249.................51%...54% $250-$399.......................28%...28% $400-$599.......................12%...12% $600-$1000.......................7%.....4% $1000+..............................2%.....2% What is your main source of informarion for purchasing bicycling accessories? MBA.................................70%...63% Ads in MBA......................31%...26% Catalogs.............................8%...11% Other Mags........................9%...18% Bike shops.......................38%...49% Friends.............................18%...29% Internet Forums................30%...46% Other . ...............................6%.....9% Where do you buy the majority of your bicycling accessories? Bike shop.........................55%...58% Mail order catalog............10%.....6% Sporting good....................4%.....6% Internet.............................48%...66% Other..................................1%.....2% If you own a cycle computer, which brand(s) do you own? Cat Eye............................36%...29% Cycle-ops...........................1%.....1% Garmin.............................24%...27% Niterider.............................1%.....1% Polar..................................3%.....4% Schwinn.............................2%.....2% Shimano.............................2%.....3% Sigma.................................5%.....6% Specialized.........................8%.....7% Trek....................................2%.....4% Vetta...................................3%.....2% Other................................13%...31%

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If you own bicycle lights, which brand do you own? Cat Eye............................12%...14% Cygolite..............................7%.....8% Hope..................................0%.....1% Jet......................................1%.....1% Knog..................................1%.....2% Lezyne...............................3%.....4% Light & Motion....................6%.....7% Lupine................................1%.....1% Marwi.................................1%.....1% Nightsun............................3%.....1% Niterider...........................31%...26% SSB...................................1%.....1% Specialized.........................1%.....1% Turbo Cat...........................1%.....1% Trek....................................1%.....2% Other................................34%...53%

ABOUT YOU How often do you buy Mountain Bike Action Magazine?...... 1-4 issues..........................6%...11% 5-8 issues..........................6%.....8% 9-12 issues......................81%...47% Subscription.......................8%...33% How long have you been reading MBA? Less than 1 yr..................10%...15% 1-2- years........................13%...16% 2-3 years..........................14%...13% 3-4 years............................9%.....8% 4+ years...........................54%...47% How many people besides yourself look through your copy of Mountain Bike Action? None................................31%...42% 1......................................26%...26% 2......................................22%...18% 3......................................11%.....9% 4........................................3%.....2% 5........................................1%.....1% 6+......................................6%.....3% How often do you look at cycling-related websites? 3x per day..........................9%...16% 2x per day..........................6%.....7% Everyday..........................18%...30% 2x per week.....................17%...15% Weekly.............................27%...20% Monthly............................23%...12% Have you ever purchased cycling parts on the Internet? Yes ..................................82%...88% No....................................18%...12% What is your gender? Male.................................97%...97% Female...............................3%.....3% What is your age? 12 or younger.....................0%.....1% 13-15.................................1%.....1% 16-19.................................2%.....2% 20-24.................................2%.....3% 25-29.................................4%.....6% 30-34.................................4%...11% 35-39...............................10%...14% 40-44...............................15%...20% 45-49...............................17%...18% 50-54...............................17%...10% 55+..................................28%...14% Are you married? Yes ..................................73%...72% No....................................27%...28% What is you total yearly household income? $150k+............................20%...21% $120k-$149k...................11%...14% $90k-$119k.....................19%...22% $70k-$89k.......................14%...13% $50k-$69k.......................12%...13% $30k-$49k.......................15%.....9% Under $30k........................9%.....8% If you own a smartphone, what brand do you own? Android............................33%...38% Blackberry..........................4%.....2% iPhone..............................44%...52%

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Palm...................................0%.....1% Windows............................1%.....2% Other..................................2%.....3% None................................16%.....8% If no, do you plan on purchasing a smartphone? Yes...................................26%...30% No....................................74%...70% If you own a tablet/e-reader, which brand do you own? Android..........................11%.... 16% iPad..................................23%...20% iPad2...............................10%...16% iPad3.................................5%...14% Kindle.................................8%.....8% Kindle Fire..........................5%.....8% Nook..................................3%.....3% Other..................................4%.....6% None................................35%...28% If no, do you plan on purchasing a tablet/e-reader? Yes...................................36%...19% No....................................64%...81% Do you read magazines on your smartphone/tablet? Yes...................................37%...40% No....................................63%...60% Are you interested in receiving MBA magazine on your phone/ tablet? Yes...................................17%...39% No....................................83%...61% What social sites do you use? Facebook.........................50%...75% Google+...........................22%...21% Instagram.........................13%...27% Pinterest.............................5%...11% Reddit................................2%.....4% Snapchat...........................3%.....8% Stumble Upon....................1%.....1% Tumblr................................2%.....3% Twitter................................7%...22% YouTube...........................56%...69% If you are over 18, what is your level of education? High school grad..............29%...17% Attending college.............10%.....9% College grad.....................49%...61% Other................................12%...13% What type of bike do you own? Aggressive Trail................34%...35% Cross-cntry race..............36%...36% Downhill.............................7%.....8% Trailbike............................53%...58% Dirt jump/skatepark............3%.....3% Dual slalom/mnt cross........1%.....1% What types of riding do you participate in? Dirt jumping........................3%.....6% Enduro.............................18%...25% cross cntry/trail.................92%...94% Gravity/downhill................12%...18% Other..................................6%...10% Do you race? If so, which events? 6 hr..................................11%...17% 12 hr..................................7%...10% 24 hr..................................7%...10% Cross country...................57%...77% Downhill.............................6%.....7% Marathon...........................2%...11% Dual slalom/mnt cross........2%.....3% Super D..............................5%.....9% What class do you compete in? Beginner..........................37%...45% Cat 2/sport.......................41%...37% Cat 1/expert.......................6%.....7% Collegiate...........................0%.....1% High school league.............2%.....2% Jr........................................2%.....1% Masters............................12%...14% Pro.....................................1%.....1% How often do you race a year? 1-5 times........................83%.... 80% 6-14 times........................15%...15% 15-24 times........................2%.....3%

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25+....................................0%.....2% Are you a member of the following organizations? IMBA................................20%...18% NICA..................................2%.....1% USA Cycling.......................7%.....6% Other..................................9%...12% None................................62%...68% How many hours do you spend riding your bike each week? Less than 3........................8%...11% 3-6...................................38%...40% 7-9...................................27%...27% 10-13...............................17%...15% 14-17.................................5%.....5% 18-20.................................3%.....1% 21+....................................2%.....1% How many members of your family also ride mountain bikes? None................................37%...39% 1......................................34%...34% 2......................................15%...14% 3........................................9%.....9% 4+......................................5%.....4% Have you ever taken a mountain bike vacation? Yes ..................................50%...44% No....................................30%...35% Plan to..............................20%...21% How much of the maintenance/ repairs/upgrades on your bicycle are done by you? 100%...............................17%...21% 75-99%............................31%...30% 50-74%............................18%...21% 25-49%............................16%...14% Less than 25%.................18%...14% Do you own a pick up? Yes ..................................55%...44% No....................................45%...56% What brand of pickup do you own? Chevrolet..........................17%...16% Dodge..............................12%...11% Ford.................................24%...21% GMC..................................7%.....6% Honda................................2%.....2% Nissan................................5%.....7% Toyota..............................28%...23% Other..................................5%...16% What other vehicles do you own? BMX bike...........................8%.....6% Car...................................55%...65% Motorhome/RV..................9%.....7% Off-road motorcycle.........12%...14% Skateboard......................12%...12% SUV.................................39%...47% What other sports/activities do you participate in? BMX...................................5%.....4% Boating............................19%...18% Camping..........................55%...59% Fishing..............................33%...32% Motorcycle riding..............21%...24% Road cycling....................32%...35% Rock climbing..................10%...11% Running...........................19%...33% Skiing...............................26%...29% Snowboarding..................18%...20% Weight lifting.....................25%...30% Truck off-roading..............10%...10% What casual shoes do you wear? Adidas..............................12%...15% Converse............................7%.....6% DC.....................................3%.....4% New Balance....................22%...21% Nike..................................27%...33% Puma.................................4%.....4% Skechers..........................10%.....9% Vans.................................13%...16% Other................................45%...50% None..................................3%.....3%

GENERAL ADVERTISING RATES Black & White

DISCOUNTS

12X

1 Page....................$4,120................$3,955............... $3,790...................$3,560 2/3...........................3,420..................3,280................. 3,145.....................2,955 1/2...........................2,800..................2,690................. 2,575.....................2,425 1/3...........................2,095..................2,015................. 1,930.....................1,820 1/4...........................1,605..................1,540................. 1,475.....................1,385 1/6...........................1,195..................1,145................. 1,095.....................1,030

Black & One Color

1 Page....................$5,101................$4,795............... $4,580...................$4,300 2/3...........................4,110..................3,935................. 3,755.....................3,520 1/2...........................3,360..................3,215................. 3,070.....................2,885 1/3...........................2,555..................2,445................. 2,335.....................2,195

Four-Color

1 Page....................$6,110................$5,845............... $5,585...................$5,245 2/3...........................5,010..................4,795................. 4,580.....................4,300 1/2...........................3,970..................3,800................. 3,635.....................3,410 1/3...........................3,115..................2,980................. 2,845.....................2,675

SHOWCASE RATES All Showcase rates are net. Payment must accompany copy for new advertisers. Ads may be submitted camera-ready or be prepared by Hi-Torque. When they are prepared by Hi-Torque, material must be received three (3) days before the material deadline. To reserve space, send copy and remittance to: SHOWCASE ADVERTISING, Mountain Bike Action, Hi-Torque Publications Inc., 25233 Anza Dr. Valencia, CA 91355

12X

B&W Color

B&W

Color

1/6 page 3-inch 2-inch 1-inch

$820 $565 $445 $260

$785 $530 $420 $245

$745 $500 $395 $230

$705 $445 $355 $205

855 570 455 305

970 690 545 360

935 655 520 345

895 625 495 330

Word ads: $2.00 per word, with $54.00 minimum

COVERS & POSITIONS CV2 - Add 10% to General 1 Page Four-Color rate CV3 - Add 5% to General 1 Page Four-Color rate CV4 - Add 15% to General 1 Page Four-Color rate

ISSUANCE & CLOSING DATES COVER SPACE MATERIAL ON-SALE DATE DEADLINE* DEADLINE** DATE January 2016........................10/5/15.................10/12/15................ 12/3/15 February 2016......................11/3/15.................11/10/15.................. 1/7/16 March 2016..........................12/2/15...................12/9/15.................. 2/3/16 2016 Buyer’s Guide............12/13/15.................12/22/15................ 2/17/16 April 2016 ..............................1/7/16...................1/14/16.................. 3/3/16 May 2016................................2/7/16.....................2/5/16.................. 4/7/16 June 2016...............................3/4/16...................3/11/16.................. 5/5/16 July 2016................................4/5/16...................4/12/16.................. 6/2/16 August 2016...........................5/3/16...................5/10/16................ 6/30/16 September 2016.....................6/2/16.....................6/9/16.................. 8/4/16 October 2016.........................7/4/16...................7/11/16.................. 9/1/16 November 2016......................8/1/16.....................8/9/16................ 9/29/16 December 2016......................9/2/16.....................9/9/16................ 11/3/16 January 2017........................10/3/16.................10/10/16................ 12/1/16 *Above dates are subject to change

FREQUENCY DISCOUNT: Rates are determined by number of issues contracted for and used within a 12-month period. *MULTIPLE INSERTION DISCOUNT: Based on total page commitment for one year in all Hi-Torque titles. 14 pages - 2% 18 pages - 4% 24 pages - 6% 36 pages - 8% 48 pages - 10% MULTIPLE MAGAZINE DISCOUNT: 2 Magazine Buy: 5% 3 Magazine Buy: 10% 4 or more Magazine Buy: 15% AGENCY DISCOUNT: 15% **Prepay Discount: 15% *Advertisers scheduling space 1/3 page or larger in 2 or more Hi-Torque magazines may qualify for a multiple discount. This discount is applied to the total cost of each insertion. All ads must run same size and color in same cover date month. Copy may vary on each ad. Hi-Torque titles eligible for multiple magazine buys are: Dirt Bike, Motocross Action, Dirt Wheels, ATV UTV Action, Mountain Bike Action, BMX Plus! and Road Bike Action. **A 15% discount is available to all advertisers who pay for their ads in advance. Payment is due by the material deadline date of the issue in which space is reserved. Advertisers are responsible for getting their payment in, on or before that date. Advertising that has not been pre-paid by this date will be billed at the contracted rate, and the pre-payment discount will be forfeited. New advertisers are required to pay the first 3 months in advance to establish credit.

Why Road Bike Action? It’s simple— because bikes and product still matter. Why Road Bike Action? Because no other publication has done a better job recognizing the fact that bikes and products still matter. While there are many facets of cycling that are worth celebrating,

we continue to focus on the equipment needed to make it all happen. And that, too, is for a simple reason—cyclists are hungry to know about the latest trends and technologies. Whether it’s strolling through the aisles of Eurobike or railing some high-speed corners in Majorca at a new bike launch, RBA editors make it a point to be where the action is. Knowing that our readers rely on honest,

dependable and straightforward information on which to base their purchases on, we don’t rely on an army of contributors or freelancers to tell the story. Trust and passion are key to the relationship that exists between the RBA editors and readers.

We ride, we race, we review and we report on the bikes and products that appear in each issue. And it’s that level of experience that RBA readers know that they can count on for firsthand knowledge. We’ve led the industry in reporting

on everything from disc brakes and gravel bikes to the new wave of roadspecific suspension. Where you might find countless words elsewhere reviewing everything from vintage red wines to the Apple watch, Road Bike Action stays focused on the job at hand— testing

and reviewing new bikes and products. And quite often that testing takes place within events like Dirty Kanza, Levi’s GranFondo and weekly training rides. We stay close to the sport, because after over 50 years of our combined experience on two wheels, the sport is part of us.

TOTAL MONTHLY REACH 283,619 PRINT RUN (+Digital issues) 91,000 PAID SUBSCRIPTIONS 14,900 PAID NEWSSTAND SALES 38,800 TOTAL PAID SALES 53,700 PROMOTIONAL 1,000 DISTRIBUTION TOTAL DISTRIBUTION 54,700 READERS PER COPY 3.0 ROADBIKEACTION.COM MONTHLY UNIQUE VISITS 84,336 MONTHLY TOTAL VISITS 122,519 MONTHLY PAGE VIEWS 203,774 FACEBOOK 146,000 AVERAGE AGE 47 MALE 93% COLLEGE GRADUATE 76% ANNUAL INCOME $108,000 PLAN TO BUY A NEW 40% BIKE IN 2016 AUGUST 2015 ISSUE & GOOGLE ANALYTICS

“

I think of RBA as one of the best go-to-market media solution teams we work with. Gone are the days of ‘just print’ or ‘some banners...” The RBA team approaches our commercial objectives in a wholistic and measurable way which consistently proves value and clear return.

”

Mike Wilson, Mavic Brand Manager, Americas. 12

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Do you own a road bike? Yes...................................99%...94% No......................................1%.....6% How many road bikes do you own? 1......................................31%...34% 2......................................32%...32% 3......................................21%...18% 4........................................6%...10% 5+....................................10%.....6% Do you own a time trial/triathlon bike? Yes.....................................9%.....6% No....................................91%...94% Do you own a cyclocross bike? Yes...................................18%...26% No....................................82%...74% Do you own a tandem? Yes.....................................7%.....7% No....................................93%...93% Do you own a mountain bike? Yes...................................59%...68% No....................................41%...32% Do you plan on buying a mountain bike? Yes...................................13%...23% No....................................87%...77% What frame material is your newest bike made of? Aluminum.........................23%...27% Carbon fiber.....................63%...60% Steel...................................6%.....6% Titanium.............................8%.....4% Other..................................0%.....2% What brand is your newest road bike? BH.....................................1%.....1% Bianchi...............................6%.....1% BMC..................................1%.....1% Calfee.................................1%.....1% Cannondale......................14%.....9% Canyon..............................1%.....1% Carrera...............................1%.....1% Cervelo...............................4%.....3% Cipollini...............................1%.....1% Colnago.............................1%.....3% Diamondback.....................1%.....1% Divo....................................1%.....1% Felt ....................................4%.....3% Fezzari................................0%.....1% Focus.................................1%.....1% Franco................................1%.....1% Fuji.....................................1%.....3% Giant..................................7%.....4% GT......................................2%.....0% Jamis.................................2%.....2% Kestrel................................0%.....1% KHS...................................1%.....1% Kona..................................1%.....2% Kuota.................................1%.....1% LaPierre..............................1%.....0% Litespeed...........................2%.....1% Look...................................1%.....2% Lynskey..............................1%.....1% Marin..................................0%.....1% Masi...................................2%.....2% Merlin.................................1%.....0% Moots.................................1%.....1% Motobecane.......................0%.....1% Neilpryde............................1%.....0% Niner..................................0%.....1% Orbea . ..............................2%.....1% Pinarello.............................4%.....2% Raleigh...............................0%.....1% Redline...............................0%.....1% Ridley.................................2%.....1% Ritchey...............................0%.....1% Salsa..................................1%.....1% Schwinn.............................1%.....1% Scott..................................2%.....2% Serotta...............................1%.....1% Specialized.........................9%...15% Storck................................1%.....0% Time . ................................0%.....1% Trek..................................19%...13% Other................................12%...16% How much did your road bike cost? $7000+............................13%...12%

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$5000-$6999...................10%...15% $4000-$4999...................15%.....8% $3000-$3999...................15%...15% $2500-$2999.....................5%.....9% $2000-$2499...................13%...11% $1500-$1999.....................7%.....9% $1000-$1499...................12%.....9% $700-$999.........................8%.....6% $699 or less.......................2%.....6% Where did you buy your newest road bike? Bike shop.........................73%...71% Internet.............................13%...12% Used..................................8%...11% Other..................................6%.....6% When did you purchase your bike? Jan-Mar...........................30%...25% Apr-Jun............................45%...34% July-Sept..........................12%...20% Oct-Dec...........................13%...21% What is your main source of information for purchasing bicycles? Ads in RBA.......................43%...29% Editorial in RBA................49%...48% Roadbikeaction.com........28%...39% Friends recommend.........33%...41% Price.................................38%...45% Pro-rider endorse...............6%...11% Do you plan to buy a road bike in the next 12 months? Yes...................................35%...43% No....................................65%...57% What type will it be? Road................................53%...59% Commuter..........................6%.....5% Cyclocross.........................3%.....9% Gravel................................9%...15% Tandem..............................0%.....1% Time Trial............................9%.....1% Touring...............................9%.....4% Track..................................3%.....1% Triathlon.............................0%.....4% Undecided.........................6%...11% What frame material will your next bike be made of? Aluminum.........................20%...22% Carbon Fiber....................63%...61% Steel...................................7%...12% Titanium.............................7%...13% Other..................................3%.....3% What brand of road bike do you plan to buy next? Alchemy.............................0%.....1% BH.....................................1%.....1% Bianchi...............................2%.....5% BMC..................................2%.....4% Boardman..........................1%.....1% Calfee.................................0%.....1% Cannondale........................6%...17% Canyon............................10%.....1% Carrera...............................1%.....1% Cervelo...............................6%.....5% Colnago.............................3%.....1% De Rosa.............................1%.....0% Diamondback.....................0%.....1% Divo....................................0%.....0% Felt ....................................3%.....7% Focus.................................3%.....2% Franco................................1%.....1% Fuji.....................................3%.....4% Giant..................................6%.....8% GT......................................0%.....2% Independent Fab................0%.....1% Jamis.................................2%.....2% Kestrel................................0%.....1% KHS...................................1%.....0% Kona..................................1%.....4% Kuota.................................0%.....1% Litespeed...........................1%.....4% Look...................................1%.....1% Lynskey..............................0%.....1% Marin..................................0%.....1% Masi...................................2%.....1% Moots.................................1%.....3% Motobecane.......................0%.....1% Neilpryde............................1%.....0% Niner..................................0%.....2% Orbea . ..............................1%.....1% Pegoretti............................0%.....1%

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Pinarello.............................6%.....4% Raleigh...............................1%.....2% Redline...............................0%.....1% Ridley.................................2%.....3% Ritchey...............................1%.....2% Sarto..................................1%.....1% Schwinn.............................0%.....2% Scott..................................2%.....3% Serotta...............................0%.....1% Seven Cycles.....................0%.....1% Specialized.......................23%...16% Storck................................1%.....1% Time . ................................1%.....0% Tommasini..........................2%.....1% Trek..................................19%...16% VeloVie...............................1%.....0% Wilier..................................0%.....2% Other................................13%...16% Where do you plan on buying your next road bike? Bike shop.........................69%...83% Internet.............................31%...17% How much do you plan to spend? $7000+............................10%...12% $5000-$6999...................18%...14% $4000-$4999...................13%...11% $3000-$3999...................23%...13% $2500-$2999.....................3%...14% $2000-$2499...................13%...12% $1500-$1999.....................0%.....8% $1000-$1499...................10%...11% $700-$999.........................7%.....4% $699 or less.......................3%.....3% Will your next road bike have disc brakes? Yes...................................43%...55% No....................................57%...45%

PARTS AND ACCESSORIES What is your source of information for purchasing bicycle parts? Ads in RBA.......................43%...25% Editorial in RBA................48%...39% Roadbikeaction.com........17%...34% Bike shop.........................64%...59% Internet.............................53%...76% Other mags......................24%...34% Catalogs...........................22%...15% Friends recommend.........29%...25% Where do you buy the majority of your bicycle parts? Bike shop.........................64%...54% Online...............................34%...45% Other..................................2%.....1% What style tires do you use? Clincher............................65%...73% Tubular.............................30%...26% Tubeless.............................5%...10% How many tires do you purchase a year? 1......................................11%...10% 2......................................39%...35% 3........................................6%.....4% 4......................................29%...31% 5........................................2%.....2% 6........................................7%...10% 7+......................................6%.....8% New tires bought? Bontrager.........................16%...11% Challenge...........................0%.....3% Clement.............................1%.....3% Continental.......................42%...46% CST....................................1%.....1% Hutchinson.........................7%.....7% IRC.....................................0%.....1% Kenda................................3%.....8% Mavic.................................0%.....6% Maxxis................................3%.....6% Michelin............................10%...20% Panaracer..........................2%.....4% Ritchey...............................1%.....2% Schwalbe.........................14%.....9% Serfas.................................2%.....2% Specialized.........................9%...16% Tufo....................................1%.....1% Vittoria................................9%...18% Vee.....................................0%.....1% Vredestein..........................5%.....4% WTB...................................2%.....2%

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Zipp....................................1%.....2% None..................................3%.....3% Other..................................2%.....5% New handlebars bought? 3T......................................7%...10% Ax Lightness......................0%.....1% Bontrager...........................3%.....5% Cinelli.................................0%.....2% Deda Elemente..................0%.....5% Easton................................3%.....6% Enve . ................................0%.....2% FSA....................................7%...10% Fizik....................................0%.....1% HED...................................0%.....1% Lightweight........................2%.....0% ITM.....................................2%.....1% Pro.....................................3%.....2% Profile.................................2%.....1% Ritchey...............................2%.....7% Salsa..................................0%.....2% Specialized.........................4%.....5% Syncros..............................0%.....1% Zipp....................................3%.....5% None................................53%...43% Other................................10%.....8% New stem bought? 3T......................................4%...10% Bontrager.........................10%.....9% Cinelli.................................0%.....1% Deda Elemente..................0%.....6% Easton................................1%.....5% Enve . ................................0%.....1% Fizik....................................1%.....1% FSA....................................4%.....9% HED...................................0%.....1% ITM.....................................1%.....1% Kore...................................0%.....1% Pro.....................................1%.....2% Profile.................................0%.....1% Ritchey...............................9%...11% Salsa..................................0%.....1% Specialized.........................4%.....6% Syncros..............................0%.....1% Thompson..........................0%.....2% Vision.................................0%.....1% Zipp....................................1%.....4% None................................54%...36% Other..................................7%.....9% New wheels bought? 3T......................................0%.....1% American Classic...............0%.....3% Bontrager...........................5%.....9% Boyd..................................0%.....1% Campagnolo......................1%.....3% DT Swiss............................1%.....3% Easton................................5%.....3% Enve...................................1%.....3% Fast Forward......................1%.....1% FLO....................................1%.....1% FSA....................................0%.....1% Fulcrum..............................1%.....1% HED...................................3%.....4% Kappius..............................0%.....1% Lightweight........................0%.....1% Mavic...............................19%...20% Mercury..............................0%.....1% Novatec.............................1%.....1% Pro-Lite..............................0%.....1% Reynolds............................1%.....5% Ritchey...............................3%.....0% Roval..................................1%.....1% Shimano.............................9%...11% Spinergy.............................0%.....2% Stans.................................1%.....2% Vision.................................0%.....1% Vuelta.................................0%.....2% Williams..............................0%.....2% Zipp....................................9%.....6% None................................33%...27% Other..................................4%...13% Pairs of wheels owned? 1......................................29%...27% 2......................................30%...29% 3......................................15%...14% 4........................................8%...12% 5+....................................18%...18% New cranks bought? Campagnolo....................2%...... 8% Cannondale........................0%.....2% FSA....................................4%.....8% Powercranks......................0%.....1% Rotor..................................0%.....1%

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Shimano...........................24%...29% SRAM................................9%...13% Specialized.........................2%.....1% Truvativ...............................3%.....0% Tune...................................0%.....1% None................................55%...44% Other..................................2%.....2% New pedals bought? Campagnolo......................3%.....2% Crank Brothers...................3%.....9% Exustar...............................1%.....1% Look.................................19%...17% Ritchey...............................0%.....2% Shimano...........................33%...45% Speedplay........................19%...16% Time . ................................0%.....4% Wellgo................................3%.....3% Xpedo................................0%.....2% Other..................................3%.....5% None................................19%.....9% New saddle bought? Bontrager...........................7%.....6% Brooks...............................5%.....3% Fizik..................................13%...20% Koobi.................................0%.....1% Prologo..............................2%.....5% Ritchey...............................0%.....1% SDG...................................0%.....1% Selle Italia.........................14%...21% Selle Royal.........................1%.....2% Selle San Marco.................2%.....5% Specialized.......................16%...20% Terry...................................1%.....2% Tioga..................................0%.....1% Velo....................................2%.....2% WTB...................................4%.....4% None................................23%...15% Other..................................8%...18% New seatpost bought? 3T......................................2%.....3% American Classic...............2%.....0% Bontrager...........................5%.....7% Deda..................................0%.....2% Easton................................5%.....4% ENVE.................................0%.....2% Fizik....................................3%.....2% FSA....................................6%.....7% Kore...................................0%.....1% PRO...................................2%.....1% Profile.................................2%.....0% Race Face..........................0%.....1% Ritchey...............................2%.....5% Stelle Italia..........................0%.....1% Specialized.........................5%.....5% Syntace..............................3%.....1% Thomson............................2%.....6% USE...................................2%.....2% Zipp....................................0%.....2% None................................48%...54% Other..................................5%.....9% New chain bought? Campagnolo......................5%.....5% Connex..............................0%.....1% FSA....................................1%.....0% KMC................................10%...18% Miche.................................0%.....0% Rohloff................................0%.....0% Shimano...........................39%...46% SRAM..............................11%...23% Wippermann .....................5%.....3% None................................24%...18% Other..................................4%.....4% Plan to purchase a heart rate monitor? Yes ..................................22%...27% No....................................78%...73% If yes, what brand? Cateye.............................29%...14% Garmin.............................47%...62% Polar................................12%...12% Sigma...............................12%.....6% Soleus................................0%.....3% Specialized.........................0%.....1% Timex.................................0%.....1% Trek....................................0%.....4% Wahoo...............................0%.....5% Plan to purchase a power meter? Yes...................................11%...22% No....................................89%...78%

Web

If yes, what brand? Garmin...............................0%...37% SRAM/Quarq...................11%...10% Pioneer...............................3%.....6% Polar..................................3%.....6% Powertap...........................5%...21% Power2Max......................11%.....5% Rotor..................................2%.....2% SRM...................................0%.....2% Stages..............................55%...24% Xpedo................................1%.....2% Other................................22%.....8% Do you download and save your workouts to a computer? Yes ..................................39%...60% No....................................61%...40% Do you plan to purchase an indoor trainer? Yes ..................................20%...21% No....................................80%...79% Price range? $300+..............................50%...41% $150-$299.......................38%...46% Under $150......................12%...13% Do you use nutritional supplements? Yes ..................................80%...71% No....................................20%...29% If so, what brand? 24......................................0%.....1% Accelerade.........................9%.....5% Bonk Breakers...................4%.....9% Champion Nutrition............1%.....1% Clif Bar.............................24%...51% Cytosport...........................8%...14% Extreme Endurance............0%.....1% First Endurance..................5%.....4% Fluid...................................0%.....1% FRS....................................0%.....5% Gatorade..........................23%...26% GQ6...................................2%.....1% GU...................................20%...41% Hammer...........................16%...19% Honey Stinger....................8%...25% Jelly Belly...........................9%...16% Kind Bar.............................5%.....8% Nuun..................................7%...13% Osmo.................................4%.....6% Powerbar.........................16%...28% Pro Bar...............................4%.....5% Saltstick.............................1%.....2% Skratch Labs....................10%...20% Other................................21%...28% On average, how much do you spend on bicycle parts a year? $2500+..............................1%.....6% $2000-$2499.....................5%.....6% $1500-$1999.....................6%.....8% $1000-$1499...................18%...15% $500-$999.......................28%...26% Less than $500................42%...39%

BIKE APPAREL On average, how much do you spend on bicycling apparel a year? $1000+............................11%.....7% $750-$999.........................1%.....9% $500-$749.......................22%...20% Under $500......................66%...63% What is your main source of information for purchasing bicycling apparel? Ads in RBA.......................35%...24% Editorial in RBA................30%...22% Roadbikeaction.com..........8%...18% Bike Shops......................45%...50% Catalogs...........................31%...26% Friends.............................21%...19% Internet.............................57%...69% Other mags......................24%...17% Other................................12%...15% Where do you buy the majority of your bicycling apparel? Bike shop.........................49%...30% Mail order internet............52%...61% Mail order mag...................5%.....1% Other..................................4%.....8%

Web

Brand of helmet owned? Bell...................................29%...25% Bontrager...........................2%.....6% Cannondale........................2%.....2% Catlike................................0%.....2% Cratoni...............................0%.....1% Giro..................................35%...43% Kali.....................................0%.....2% Kask...................................1%.....3% LAS....................................2%.....2% Lazer..................................2%.....7% Limar..................................5%.....2% Louis Garneau....................7%.....6% Mavic.................................0%.....2% Rudy Project......................3%.....4% Scott..................................3%.....2% Smith.................................0%.....3% Specialized.......................19%...18% Uvex...................................3%.....1% Other..................................8%.....9%

Ibex....................................0%.....1% Louis Garneau..................20%...19% Morvelo..............................1%.....1% Nalini..................................3%.....4% Pactimo..............................7%.....3% Pearl Izumi.......................38%...37% Performance....................20%...15% Per team affiliation..............6%...10% Primal Wear......................13%...20% Santini................................5%.....4% Scott..................................2%.....1% Specialized.......................13%.....8% Sugoi.................................7%.....8% Twin 6 Club Ride................1%.....5% Verge..................................1%.....1% Voler.................................10%...19% Other................................23%...37% None..................................5%.....8%

Do you use a personal cycling coach? Yes.....................................7%.....6% No....................................93%...94%

BICYCLE ACCESSORIES

Brand of shoes owned? Bont...................................0%.....2% Bontrager...........................9%...10% Cannondale........................1%.....1% Carnac...............................2%.....1% Diadora..............................2%.....2% DMT...................................0%.....1% Exustar...............................0%.....1% Fizik....................................1%.....2% Gaerne...............................3%.....2% Giro....................................7%...14% Lake...................................1%.....4% Louis Garneau....................1%.....5% Mavic.................................3%.....5% Northwave.........................3%.....5% Pearl Izumi.........................8%.....8% Performance......................3%.....2% Scott..................................5%.....1% Serfas.................................1%.....1% Shimano...........................24%...27% Sidi...................................23%...21% Specialized.......................20%...24% Vittoria................................2%.....1% Other................................15%...12%

On average, how much do you spend on bicycle accessories a year? $2500+............................4%...... 4% $2000-$2499.....................0%.....2% $1500-$1999.....................5%.....4% $1000-$1400.....................8%.....9% $500-$999.......................17%...20% $250-$499.......................31%...30% Less than $250................35%...31%

How long have you been reading RBA? Less than 1 yr..................17%...15% 1-2 years..........................23%...21% 2-3 years..........................15%...24% 3+ years...........................45%...40%

Do you wear cycling shorts or bibs? Shorts..............................67%...45% Bibs..................................47%...55% What brand? 2XU....................................1%.....2% Ale......................................0%.....1% Assos...............................12%.....6% Bontrager...........................6%.....5% Bellwether..........................6%.....5% Cannondale........................8%.....5% Capo . ...............................2%.....6% Castelli.............................20%...23% DeMarchi............................5%.....4% Descente............................1%.....3% Endura...............................2%.....3% Fav pro team......................1%.....1% Gore...................................2%.....5% Hincapie.............................8%.....7% Louis Garneau..................26%...19% Nalini..................................3%.....4% Pactimo..............................3%.....4% Pearl Izumi.......................40%...35% Performance....................13%...14% Per team affiliation..............3%.....5% Primal Wear........................3%.....6% Santini................................5%.....3% Scott..................................0%.....1% Specialized.......................13%.....9% Sugoi...............................10%.....8% Twin 6 Club Ride................1%.....1% Voler...................................3%...12% Other................................19%...35% Brand of bicycle jersey owned? 2XU....................................0%.....2% Ale......................................0%.....1% Assos.................................5%.....5% Bellwether..........................8%.....7% Biemme.............................0%...11% Bontrager...........................6%.....4% Cannondale........................9%.....9% Capo..................................2%.....6% Castelli.............................21%...25% Descente............................5%.....6% Endura...............................3%.....4% Fav pro team......................3%.....5% Giordana..........................14%.....9% Gore...................................2%.....6% Hind...................................3%.....1%

What is your main source of information for purchasing bicycle accessories? Ads in RBA.......................47%...27% Editorial in RBA................42%...31% Roadbikeaction.com........10%...27% Bike shop.........................51%...52% Other mags......................28%...24% Catalogs...........................31%...23% Friends.............................24%...27% Internet.............................51%...74% Other..................................3%.....8% Where do you buy the majority of your bicycle accessories? Bike shop.........................63%...57% Internet.............................48%...63% Mail order catalog............14%.....4% Mail order mag...................3%.....1% Other..................................1%.....4% Do you own a bicycle computer? Yes.................................83%.... 85% No....................................17%...15% If yes, what brand? Blackburn...........................1%.....1% Bontrager...........................4%.....5% Cat Eye............................32%...32% Garmin.............................30%...55% Planet Bike.........................2%.....1% Polar..................................4%.....1% Powertap...........................4%.....2% Schwinn.............................0%.....1% Sigma.................................7%.....9% Shimano.............................1%.....2% Specialized.........................5%.....3% Topeak...............................0%.....1% Wahoo...............................0%.....1% Other................................10%.....8% Brand of bicycle lights owned? Blackburn.........................8%.... 10% Cat Eye............................27%...19% CygoLite.............................9%.....6% Knog..................................1%.....5% Lezyne...............................2%.....6% Light & Motion....................7%.....9% Nite Ize...............................0%.....1% Niterider...........................13%...18% PDW..................................1%.....1% Planet Bike.........................6%.....8% Serfas.................................6%.....9% Sigma.................................1%.....2% Specialized.........................0%.....2% Trek....................................0%.....3% Vetta...................................1%.....1% VistaLite.............................5%.....2% None................................17%...18% Other................................16%...27% Do you use strava.com or its app? Yes...................................19%...40% No....................................81%...60%

Do you own a POV camera?......... GoPro..............................13%...15% Shimano.............................0%.....1% Sony..................................2%.....2% None................................85%...82%

ABOUT YOU How often do you buy Road Bike Action magazine? Subscriber........................76%...48% 1-4 issues/yr....................10%...36% 5-10 issues/yr..................13%...16%

How many people other than yourself look through your copy of Road Bike Action? 1......................................20%...27% 2......................................22%...18% 3......................................11%.....8% 4........................................8%.....2% 5........................................0%.....1% 6+......................................1%.....3% None................................38%...41% What is your gender? Male.................................91%...93% Female...............................9%.....7% What is your age? Under 18............................1%.....1% 18-24.................................2%.....3% 25-34.................................4%.....6% 35-44.................................9%...19% 45-54...............................26%...27% 55+..................................58%...44% Are you married? Yes...................................66%...73% No....................................34%...27% What is you total yearly household income? $150k+............................28%...27% $120k-$150k.....................8%...15% $90k-$120k.....................16%...20% $70k-$90k.......................15%...11% $50k-$70k.........................9%...10% $30k-$50k.......................11%.....9% Under $30k......................13%.....8% If you are over 18, what is your level of education? High school grad..............20%...24% Attending college...............7%.....7% College grad.....................73%...69% Do you compete in sanctioned road bike races? Yes...................................22%...25% No....................................78%...75% What type of races/events do you compete in? Centuries..........................26%...61% Criterium..........................37%...11% Cyclocross.........................5%...10% Road................................68%...60% Time Trails........................37%...17% Triathlon...........................11%...14% Track/Velodrome................0%.....4%

Web

Are you a member of USA cycling? Yes...................................14%...13% No....................................86%...87% How many miles/month do you ride? Under 50............................2%.....3% 50-100.............................10%.....8% 100-150.............................7%...12% 150-200...........................16%...18% 200-250.............................7%...12% 250-300...........................13%...11% 300-400...........................23%...13% 400-500...........................22%...23% How many members of your family ride road bikes? 1......................................66%...76% 2......................................22%...15% 3........................................4%.....7% 4+......................................8%.....2% Have you ever taken a road bike vacation? Yes ..................................37%...39% No....................................46%...44% Plan to..............................17%...17% How much bike maintenance is done by you? 100%...............................12%...16% 75-100%..........................24%...27% 50-75%............................15%...17% 25-50%............................14%...15% Less then 25%.................35%...25% Brand of sunglasses worn? Arnette.............................0%...... 1% Dragon...............................0%.....1% Dual Eyewear.....................2%.....4% Lazer..................................0%.....2% Native.................................0%.....3% Oakley..............................28%...34% Optic Nerve........................1%.....3% POC...................................0%.....1% Rudy Project....................15%...11% Ryders...............................2%.....2% Scott..................................1%.....4% Serfas.................................4%.....2% Smith.................................9%...10% Spy....................................1%.....2% Tifosi................................20%...19% Other................................44%...38% How much time do you spend reading online cycling info? 3x per day..........................5%...13% 2x per day..........................6%...10% Daily.................................27%...46% Once a week....................36%...21% Once a month..................18%.....9% Never.................................8%.....1% Brand smartphone owned? Android............................29%...33% Blackberry..........................1%.....2% iPhone..............................46%...54% Windows............................0%.....2% None................................22%...12% Other..................................2%.....2% Brand of tablet/E-reader owned? Android-based.................8%.... 15% iPad..................................35%...42% Kindle...............................12%...16% Nook..................................1%.....4% None................................43%...29% Other..................................2%.....2%

What class do you compete in? Cat 1................................0%...... 2% Cat 2..................................0%.....3% Cat 3..................................0%...12% Cat 4................................27%.....6% Cat 5................................18%...10% Masters............................37%...15% Public...............................18%...64%

Do you download magazines to your phone or tablet? Yes...................................14%...28% No....................................86%...72%

How often do you race a year? 1-5 times..........................74%...81% 6-14 times........................21%...12% 15-24 times........................0%.....3% 25+....................................5%.....4%

Are you interested in receiving RBA on your phone or tablet reader? Yes...................................16%...35% No....................................84%...65%

DISCOUNTS

GENERAL ADVERTISING RATES Black & White

1 Page....................$2,555............................$2,435.................................$2,275 2/3 Page..................2,095..............................1,995...................................1,865 1/2 Page..................1,733..............................1,650...................................1,540 1/3 Page..................1,276..............................1,215...................................1,135 1/4 Page..................1,015.................................970......................................905 1/6 Page.....................735.................................700......................................655

Black & One Color

1 Page....................$3,075............................$2,925.................................$2,735 2/3 Page..................2,475..............................2,360...................................2,205 1/2 Page..................2,085..............................1,985...................................1,855 1/3 Page..................1,565..............................1,495...................................1,395

Four-Color

1 Page....................$3,840............................$3,660.................................$3,415 2/3 Page..................3,150..............................3,005...................................2,805 1/2 Page..................2,370..............................2,260...................................2,110 1/3 Page..................1,940..............................1,845...................................1,725

SHOWCASE RATES All Showcase rates are net. Payment must accompany copy for new advertisers. Ads may be submitted camera-ready or be prepared by Hi-Torque. When they are prepared by Hi-Torque, material must be received 3 days before the material deadline. To reserve space, send copy and remittance to: SHOWCASE ADVERTISING, Road Bike Action, Hi-Torque Publications Inc., 25233 Anza Dr. Valencia, CA 91355

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ISSUANCE & CLOSING DATES COVER SPACE MATERIAL ON-SALE DATE DEADLINE* DEADLINE** DATE 2016 Buyer’s Guide..............9/17/15...................9/24/15.............. 11/12/15 January 2016......................10/12/15.................10/19/15................ 12/3/15 March 2016........................11/18/15.................11/30/15................ 1/13/16 April 2016...........................12/27/15.....................1/4/16................ 2/17/16 May 2016 . ...........................1/25/16.....................2/1/16................ 3/24/16 June 2016...............................3/1/16.....................3/8/16................ 4/28/16 July 2016..............................3/31/16.....................4/7/16.................. 6/2/16 August 2016.........................5/12/16...................5/19/16.................. 7/7/16 September 2016...................6/16/16...................6/23/16................ 8/11/16 October 2016.......................7/25/16.....................8/1/16................ 9/15/16 November 2016....................8/25/16.....................9/2/16.............. 10/27/16 2017 Buyer’s Guide..............9/15/16...................9/22/16.............. 11/10/16 January 2017......................10/10/16.................10/17/16................ 12/1/16 *Above dates are subject to change

Where were you in December of 1978? Chances are you weren’t even born yet, and if you were, you probably weren’t old enough to find yourself immersed in the early evolution of BMX. Legends like the late Scot Breithaupt were still building a name for their brands, and the soon-to-bewinningest pro of all time, Eric Rupe, was still chasing his very first win. And in the still-young heart of it all, BMX Plus! was producing its first magazine for the BMX enthusiast. In the coming decades the sport would blossom and navigate many evolutionary and sometimes embarrassing

paths, but through it all, BMX Plus! hasn’t missed an issue in more than 36 years. One of the first monthly BMX print magazines, BMX Plus! has become an anchor for the core enthusiast in a sport that has as many ups and downs as the terrain we ride on. If you are reading this, then you get it. You have the same love for the sport that we do, which is why we continue to embrace the sport that has put smiles on so many faces for so many decades. Enthusiasts know they will find BMX Plus!, rain or shine, every month online or in their mailbox, while tomorrow’s riders are

“

finding BMX Plus! the same way many of us did—in any one of more than 8000 school and public libraries. Tens of thousands of fresh eyes see the pages of BMX Plus! every month, while just as many enthusiasts return to the magazine for the most knowledgeable and in-depth product and bike reviews in the industry, giving Plus! the most diverse reader base in all of BMX. From products to events, racing to freestyle, BMX Plus! is your only monthly, all-encompassing, multi-platform outlet. Our goal is to bring the best products to our readers while helping

I’ve been reading BMX Plus since I was 9. I remember cutting out pictures of all my top idols back in the day and putting them on my wall. Little would I know that it would inspire me to be a great BMXer too! BMX Plus! also did a great job of capturing the art and the energy of BMX. It really did the sport justice in how it came across in the magazine. Thanks BMX Plus for all great mags!

”

Jamie Staff MBE BMX Director/USA Cycling 16

them navigate new technologies without ever having to slow down their progression, be it on the track or in their local park. BMX Plus’! product reviews are so wellknown and -respected, Interbike appointed our product review section, “Product Probe,” the one and only gateway to the annual Interbike Awards. This, combined with our decades of industry experience, makes the pages of Plus! the most respected place to have your products be seen. Subscribers in more than 100 countries turn to BMX Plus! for in-depth international racing and event coverage.

And because the wheels of progression never stop turning, amateur riders eagerly tune into the magazine every month and social media daily to see if they made it into one of our many amateur-focused photo sections, as well as learn tricks and tips from the top pros. Thanks to this regular interaction, the majority of our readers take cues from the riders and products they see in print when it comes to future purchases. So if you want your products to be seen by the most diverse and influential market in BMX, the pages of BMX Plus! is where you need to be.

TOTAL MONTHLY REACH PRINT RUN (+Digital issues) PAID SUBSCRIPTIONS PAID NEWSSTAND SALES TOTAL PAID SALES PROMOTIONAL DISTRIBUTION TOTAL DISTRIBUTION READERS PER COPY BMXPLUSMAG.COM MONTHLY UNIQUE VISITS MONTHLY TOTAL VISITS MONTHLY PAGE VIEWS FACEBOOK AVERAGE AGE RANGE 18 AND YOUNGER 35 AND OLDER MALE ANNUAL INCOME PLAN TO BUY A NEW BIKE IN 2016

AUGUST 2015 ISSUE & GOOGLE ANALYTICS

29,659 23,000 9,500 10,000 19,500 1,500 21,000 3.8 6,448 10,156 18,800 9,773 35% 41% 98% $69,000 75%

“

I first picked up a copy of BMX Plus! Mag in the summer of 1980 and I haven’t missed an issue since. So much has changed in BMX over the years and Plus! Has been there to cover it all. Keep on keepin’ on!

”

Dennis McCoy/Haro/ Vans Freestyle legend, pioneer and inspiration

Print & Web

How often do you buy BMX Plus!? 1-4 issues................................. 36% 5-8 issues................................. 11% 9-12 issues................................. 7% Subscription.............................. 46% How long have you been reading BMX Plus!? Less than 1 year........................ 19% 1-2 years................................... 13% 2-3 years..................................... 5% 3-4 years..................................... 7% 4+ years.................................... 56% How many people besides yourself look through your copy of BMX Plus!? 1............................................... 47% 2............................................... 18% 3............................................... 18% 4................................................. 6% 5................................................. 3% 6+............................................... 8% Do you own a BMX/Freestyle bike? Yes............................................ 93% No............................................... 7% How many do you own? 1............................................... 38% 2............................................... 22% 3+............................................. 40% What type is your newest bike? BMX.......................................... 34% Dirt Jumping............................... 8% Flatland....................................... 5% Race......................................... 38% Street........................................ 15% Did you buy a complete bike or frame? Complete.................................. 61% Frame only................................ 39% What size is it? Micro/Mini/Jr/Expert.................... 4% 16”.............................................. 2% 18”.............................................. 5% 20”............................................ 71% Cruiser (24”).............................. 18% What material is the frame? Chromoly/Steel......................... 51% Aluminum.................................. 43% Other........................................... 6% What brand is it? Chase......................................... 4% DK............................................... 9% Eastern........................................ 3% Felt.............................................. 1% Fit................................................ 3% Free Agent.................................. 4% Giant........................................... 2% GHP............................................ 3% GT............................................. 10% Haro.......................................... 12% Hoffman...................................... 2% Hyper.......................................... 4% Intense........................................ 5% Kink............................................. 4% Kuwahara.................................... 4% Mongoose................................... 5% Redline........................................ 7% SE Racing................................... 6% Standard..................................... 4% Supercross.................................. 4% Stolen.......................................... 3% Sunday........................................ 2% United......................................... 2% WTP............................................ 2% Yess............................................ 1% Other......................................... 22% How much did your bike cost?..... Under $100................................. 6% $100-$200................................ 12% $200-$300.................................. 9% $300-$400................................ 15% $400-$500................................ 12% $500-$600.................................. 8% $600-$700.................................. 4%

Print & Web

$700-$800................................ 12% $800-$900.................................. 3% $901+....................................... 19% What time of the year did you buy your bike? Jan-Mar.................................... 28% Apr-Jun..................................... 41% July-Sept................................... 14% Oct-Dec.................................... 17% Where did you buy your bike? Internet...................................... 28% Mail-order.................................... 8% New from bike shop.................. 25% Department store........................ 3% Used......................................... 24% Other......................................... 12% What most influenced the purchase of your bike? Mag test results......................... 12% Color......................................... 13% Price.......................................... 28% Rider endorse............................. 7% Local dealer support................... 9% Previous exp............................. 24% Friend’s recommend................. 18% Parent’s recommend................... 7% Race team results....................... 4% Dealership recommend............... 3% Other......................................... 33% How many members in your household beside yourself own a BMX/Freestyle bike? 0............................................... 39% 1............................................... 26% 2............................................... 20% 3............................................... 12% 4+............................................... 3%

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How much do you plan to spend? Under $100................................. 1% $100-$200.................................. 6% $200-$300................................ 12% $300-$400................................ 12% $400-$500................................ 11% $500-$600................................ 15% $600-$700................................ 11% $700-$800.................................. 9% $800-$900.................................. 9% $901+....................................... 14%

PARTS & ACCESSORIES

Where will you buy your bike? Bike shop.................................. 42% Mail order.................................. 19% Department store........................ 1% Internet...................................... 35% Used......................................... 12% Undecided................................ 21% Other........................................... 6% Do you own a mountain bike? Yes............................................ 47% No............................................. 53%

Do you plan to buy a new bike? Yes............................................ 57% No............................................. 25% Undecided................................ 18%

ABOUT YOU

Do you plan on buying a complete bike or frame only? Complete.................................. 56% Frame only................................ 23% Undecided................................ 18% Other........................................... 3% What size do you plan to buy? Micro/Mini/Jr/Expert.................... 7% 18”.............................................. 3% 20”............................................ 74% Cruiser (24”).............................. 14% Undecided.................................. 7% What frame material? Chromoly/Steel......................... 29% Aluminum.................................. 45% Undecided................................ 26% What brand do you plan to buy? 24SE7EN.................................... 3% Chase......................................... 8% Cult............................................. 4% DK............................................. 31% DKOI........................................... 3% FBM............................................ 4% Fit................................................ 8% Fly............................................... 3% Free Agent.................................. 7% GHP............................................ 5% GT............................................. 10% Haro.......................................... 24%

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If no, do you plan on purchasing a smartphone? Yes............................................ 21% No............................................. 79%

What’s your main souce of info on new bikes? BMX Plus!................................. 85% Bike shops................................ 31% Friends...................................... 31% Internet...................................... 72% Other mags............................... 19% At Competition.......................... 21%

If yes, what type of bike? Race......................................... 56% Street........................................ 14% Dirt Jumping............................. 13% Flatland....................................... 2% Undecided................................ 15%

Hoffman...................................... 4% Hyper.......................................... 5% Intense........................................ 5% Kink............................................. 5% Kuwahara.................................... 2% Mongoose................................... 3% Redline...................................... 18% Redman...................................... 3% Rift.............................................. 5% S&M............................................ 8% SE Racing................................... 8% SSquared.................................. 11% Standard..................................... 3% Subrosa...................................... 3% Supercross.................................. 8% Stolen.......................................... 4% Sunday........................................ 5% United......................................... 3% WTP............................................ 6% Yess............................................ 3% Other......................................... 23%

Do you plan to buy a mountain bike? Yes............................................ 17% No............................................. 83%

What is your gender? Male.......................................... 98% Female........................................ 2% Single or married? Single........................................ 61% Married...................................... 39% What is your age? 6-11............................................ 4% 12-17........................................ 19% 18-24........................................ 14% 25-34........................................ 22% 35+........................................... 41% What is your total yearly household income? $150k+....................................... 5% $120k-$150k.............................. 7% $90k-$120k.............................. 13% $70k-$90k................................ 13% $50k-$70k................................ 20% $30k-$50k................................ 16% under $30k............................... 26% If you are over 18, what is your level of education? High School grad...................... 32% Attending college...................... 10% College grad.............................. 36% Other......................................... 22% Do you own a smartphone? Yes............................................ 79% No............................................. 21% If yes, what type? Android..................................... 44% Blackberry................................... 1% iPhone....................................... 45% Windows..................................... 5% Other........................................... 5%

Do you own a tablet/E-Reader? Yes ........................................... 58% No............................................. 42% If yes, what type? Android based.......................... 37% iPad Air..................................... 24% iPad Mini................................... 20% Kindle........................................ 10% Kindle Fire................................. 11% Nook........................................... 2% Other......................................... 13% If no, do you plan on purchasing a tablet/E-Reader in the future? Yes............................................ 17% No............................................. 83%

Have you ever sent or called for information on a product advertised in BMX Plus!? Yes............................................ 39% No............................................. 61% Do you get asked for advice on purchasing bikes or bicycle products? Often......................................... 28% Sometimes................................ 53% Never........................................ 19% What is your main source of information for purchasing parts & accessories? BMX Plus!................................. 62% Friends...................................... 43% Catalogs.................................... 23% Other Magazines....................... 16% Internet...................................... 75% Bike shop.................................. 50% At competitions......................... 19% Other........................................... 9% Where do you purchase the majority of your bike parts? From local bicycle shop............. 43% Dept/Sport store......................... 2% Mail order.................................. 16% On the internet.......................... 37% Other........................................... 3% Have you ever purchased products from ads in BMX Plus!? Yes ........................................... 47% No............................................. 53% Does you local bike shop generally stock the products you want to buy? Yes............................................ 51% No............................................. 49% What tires have you bought? Alienation.................................... 4% Animal......................................... 4% Arisum......................................... 3% CTS............................................. 2% Cult............................................. 4% Demolition................................... 4% Duo............................................. 3% Fit................................................ 6% Haro............................................ 6% Hoffman...................................... 3% Intense........................................ 4% IRC.............................................. 5% KHE............................................ 2% Kenda....................................... 31% Kink............................................. 3% Maxxis....................................... 30% Odyssey.................................... 17% Primo.......................................... 5% Revenge...................................... 3% Redline........................................ 4% Snafu.......................................... 3% Schwalbe.................................... 3% Supercross.................................. 2% Tioga......................................... 47% Vee.............................................. 6% Other......................................... 20% Stock........................................ 13%

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What grips have you bought? A’ME......................................... 18% Animal......................................... 4% Answer........................................ 4% Box............................................. 3% Cult............................................. 4% Duo............................................. 3% DK............................................. 11% Fit................................................ 4% Fly............................................... 3% GT............................................... 4% Hoffman...................................... 2% Kink............................................. 3% Lizard Skins............................... 10% ODI........................................... 60% Odyssey.................................... 14% Primo.......................................... 7% Redline........................................ 5% S&M............................................ 7% Tangent....................................... 4% SE............................................... 4% Shadow...................................... 2% Stolen.......................................... 4% Other......................................... 28% Stock.......................................... 7% What handlebars have you bought? Animal......................................... 2% Answer........................................ 5% Bombshell................................... 3% Box............................................. 6% Crupi........................................... 3% Demolition................................... 2% DK............................................... 5% Elevn........................................... 5% Fit................................................ 4% Fly............................................... 4% Fly Racing................................... 4% GHP............................................ 3% GT............................................. 13% Haro.......................................... 11% Kink............................................. 3% Odyssey...................................... 7% Redline........................................ 7% S&M.......................................... 26% Sinz............................................. 8% Standard..................................... 4% Stolen.......................................... 2% Subrosa...................................... 2% Supercross.................................. 4% Tangent....................................... 3% Other......................................... 36% Stock........................................ 18% What stems have you bought? Answer........................................ 7% Animal......................................... 2% Box............................................. 5% Colony......................................... 2% Crupi........................................... 4% Cult............................................. 2% DK............................................. 13% Elevn........................................... 7% FBM............................................ 2% Fit................................................ 5% GT............................................. 11% Haro.......................................... 11% Hoffman...................................... 5% Kink............................................. 2% Mission........................................ 2% Odyssey...................................... 7% Promax....................................... 4% Profile........................................ 10% Redline........................................ 7% S&M.......................................... 16% Sinz............................................. 3% Standard..................................... 4% Superstar.................................... 2% Tangent....................................... 5% Other......................................... 34% Stock........................................ 21% What headsets have you bought? Animal......................................... 3% Aheadset..................................... 5% Box............................................. 2% Cane Creek............................... 11% Cliq.............................................. 2% FBM............................................ 3% Fly............................................... 2% FSA........................................... 25% King............................................ 8% Kink............................................. 2% Primo.......................................... 2% Promax....................................... 6%

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Odyssey.................................... 14% Sinz............................................. 5% Stolen.......................................... 3% Other......................................... 38% Stock........................................ 22% What hubs have you bought? ACS............................................ 9% Alienation.................................... 4% Answer........................................ 6% Bombshell................................. 11% Chris King................................... 8% Cinema....................................... 3% Crupi........................................... 6% Demolition................................... 2% DK............................................... 9% Eclat............................................ 2% GT............................................. 10% King............................................ 1% KHE............................................ 1% Madera....................................... 3% Odyssey...................................... 5% Onyx........................................... 2% Premium .................................... 1% Primo.......................................... 3% Profile........................................ 19% Redline........................................ 1% Rhythm Section.......................... 1% Shadow...................................... 2% Shimano...................................... 6% Stealth......................................... 6% Supercross.................................. 3% Tree............................................. 2% WTP............................................ 1% Other......................................... 30% Stock........................................ 27% What brakes have you bought? Avid............................................. 7% Bombshell................................... 4% Box............................................. 6% Dia-Compe............................... 17% Dia-Tech...................................... 7% Demolition................................... 2% Eclat............................................ 2% Fly............................................... 3% Kink............................................. 2% Little Dude................................... 3% Mission........................................ 2% Odyssey.................................... 20% Primo.......................................... 2% Promax..................................... 16% Shimano.................................... 26% Sinz............................................. 8% Tektro........................................ 22% Other......................................... 17% Stock........................................ 24% What cranks have you bought? Answer........................................ 4% Bombshell................................... 3% Box............................................. 2% Cliq.............................................. 3% Crupi......................................... 10% Demolition................................... 2% DK............................................... 7% Fit................................................ 4% FSA............................................. 5% Fly............................................... 4% Haro............................................ 8% Kink............................................. 3% Odyssey...................................... 2% Poverty........................................ 2% Profile........................................ 27% Promax....................................... 5% Primo.......................................... 5% Redline...................................... 17% Shimano.................................... 16% Sinz............................................. 8% Snafu.......................................... 2% Other......................................... 21% Stock........................................ 24% What pedals have you bought? Animal......................................... 6% Crupi........................................... 6% Demolition................................... 3% DK............................................. 13% Eclat............................................ 2% Fit................................................ 3% Fly............................................... 3% Haro............................................ 5% Hoffman...................................... 2% MacNeil....................................... 1% Mission........................................ 4% Nice............................................ 1%

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Odyssey.................................... 16% Proverty....................................... 1% Premium .................................... 2% Profile.......................................... 1% Primo.......................................... 4% Redline........................................ 5% Ringle.......................................... 1% S&M............................................ 5% Shadow...................................... 1% Shimano.................................... 31% Sinz............................................. 3% Snafu.......................................... 3% Stolen.......................................... 3% Time............................................ 5% Wellgo....................................... 13% Other......................................... 30% Stock........................................ 15% What rims/wheels have your bought? Alex............................................. 8% Alienation.................................. 16% Answer........................................ 3% Bombshell................................. 10% Demolition................................... 2% Excess........................................ 2% Haro............................................ 8% Hoffman...................................... 2% G-Sport....................................... 4% Kink............................................. 3% Odyssey...................................... 9% Primo.......................................... 3% Rhythm....................................... 5% Shadow...................................... 1% Shimano .................................... 4% Sinz............................................. 4% Stolen.......................................... 1% Sun........................................... 32% Other......................................... 37% Stock........................................ 21% What forks have you bought? Answer...................................... 17% Bombshell................................... 5% Box............................................. 9% DK............................................... 4% Elevn........................................... 5% FBM............................................ 1% Fit................................................ 4% Flatware...................................... 1% GHP............................................ 1% Haro.......................................... 10% Hoffman...................................... 2% Kink............................................. 2% Mission........................................ 1% Odyssey...................................... 8% Primo.......................................... 1% Redline........................................ 5% S&M.......................................... 14% SE............................................... 3% Sinz............................................. 8% Skavenger................................... 1% Standard..................................... 4% Sunday........................................ 1% Supercross.................................. 5% Volume........................................ 2% Other......................................... 27% Stock........................................ 30% What seats have you bought? Alienation.................................... 2% Animal......................................... 4% Crupi........................................... 5% Cult............................................. 3% Deco........................................... 2% Demolition................................... 3% DK............................................... 5% Eclat............................................ 2% Elevn........................................... 3% FBM............................................ 2% Fiend........................................... 2% Fit.............................................. 10% GT............................................... 8% Hoffman...................................... 4% Haro............................................ 8% Kink............................................. 2% Metal........................................... 1% Odyssey...................................... 7% Primo.......................................... 5% Poverty........................................ 1% Profile.......................................... 1% Redline........................................ 1% S&M............................................ 8% Shadow...................................... 6% Snafu.......................................... 3% Stolen.......................................... 1%

Print & Web

The BMX..................................... 5% Tioga......................................... 11% United......................................... 1% Verde........................................... 1% WTP............................................ 2% Other......................................... 38% Stock........................................ 23% What chain wheels have you bought? Animal......................................... 2% Answer........................................ 4% DK............................................... 4% Crupi........................................... 3% Cult............................................. 2% FBM............................................ 2% Fit................................................ 5% Kink............................................. 4% Haro............................................ 6% Hoffman...................................... 4% Mission........................................ 2% Odyssey...................................... 4% Profile........................................ 14% Redline........................................ 4% Rennen..................................... 10% S&M............................................ 4% Shadow...................................... 7% Sinz............................................. 3% Standard..................................... 2% Stolen.......................................... 3% Subrosa...................................... 1% Superstar.................................... 1% Terrible One................................. 2% Tree............................................. 3% United......................................... 1% Other......................................... 38% Stock........................................ 28% What pegs have you bought? Animal......................................... 4% Daily Grind.................................. 2% Demolition................................... 3% DK............................................... 5% FBM............................................ 2% Kink............................................. 5% Odyssey.................................... 12% Primo.......................................... 2% Shadow...................................... 4% Snafu.......................................... 2% Stolen.......................................... 3% Tree............................................. 2% United......................................... 7% Other......................................... 49% Stock........................................ 27% Have you replaced your freewheel? Yes............................................ 36% No............................................. 64% Have you replaced your bottom bracket? Yes............................................ 48% No............................................. 52%

GEAR & STUFF Where do you find out about the latest riding gear/apparel? BMX Plus!................................. 74% Friends...................................... 20% Catalogs.................................... 28% Internet...................................... 65% Other Magazines....................... 20% At competitions......................... 18% Bike shop.................................. 21% Other . ........................................ 8% Do you own a helmet? Yes ........................................... 80% No............................................. 20% If yes, what brand? 661............................................. 4% Answer........................................ 4% Bell............................................ 21% Fox............................................ 14% Fly............................................. 27% O’Neal......................................... 4% Pro Tec...................................... 19% Pryme......................................... 4% THE............................................. 4% Troy Lee...................................... 9% TSG............................................ 2% Other......................................... 28%

Print & Web

Do you own riding gloves? Yes............................................ 66% No............................................. 34% If yes, what brand? 661............................................. 4% Answer........................................ 5% Azonic......................................... 2% Fox............................................ 32% Fly............................................. 31% O’Neal......................................... 6% Pryme......................................... 2% Shadow ..................................... 2% Shift............................................. 2% Thor............................................ 3% Troy Lee.................................... 12% Other......................................... 30% Do you own riding pants? Yes ........................................... 48% No............................................. 52% If yes, what brand? Answer........................................ 8% Azonic......................................... 4% Fox............................................ 26% Fly............................................. 39% Knucklebone............................... 4% O’Neal......................................... 5% Redline........................................ 2% Shift............................................. 2% Thor............................................ 2% Troy Lee.................................... 21% Other......................................... 17% Do you own elbow pads? Yes............................................ 32% No............................................. 68% If yes, what brand? 661............................................. 4% Fox............................................ 28% G-Form....................................... 8% Hammer...................................... 2% Lizard Skins................................. 2% Pro Tec...................................... 15% Pryme......................................... 4% Other......................................... 43% Do you own knee pads? Yes ........................................... 40% No............................................. 60% If yes, what brand? 661............................................. 6% Fox............................................ 26% G-Form....................................... 7% Hammer...................................... 5% Pryme......................................... 4% Troy Lee...................................... 4% TSG............................................ 3% Other......................................... 48% Do you own shin guards? Yes............................................ 28% No............................................. 72% If yes, what brand? 661............................................. 8% Fox............................................ 26% Fly Racing................................... 8% Hammer...................................... 8% Lizard Skins................................. 5% Other......................................... 45% Do you compete in sanctioned BMX races? Yes............................................ 46% No............................................. 54% Which class do you compete in?. Novice....................................... 42% Intermediate.............................. 32% Open........................................... 9% Expert/Pro................................. 17% How often do you race a year? 1-5 times................................... 24% 6-14 times................................. 17% 15-24 times............................... 16% 25-34 times............................... 11% 35+ times.................................. 32%

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Do you compete in freestyle competitions? Yes.............................................. 5% No............................................. 95% Do you compete in dirt jumping competitions? Yes............................................ 10% No............................................. 90% What is your main source of information of pro competition results? BMX Plus!................................. 68% TV............................................. 14% Other Magazines....................... 19% Internet...................................... 72% Other......................................... 13% What type of riding do you do? Dirt jumping............................... 50% Flatland..................................... 23% Ramps...................................... 34% Race......................................... 57% Ride bike to school................... 13% Street........................................ 58% Number of members of family who also ride BMX or Freestyle?. 0............................................... 36% 1............................................... 22% 2............................................... 28% 3+............................................. 13% What vehicles do you own? S.U.V......................................... 47% Car............................................ 68% RV/Camper................................. 7% Snowmobile................................ 3% Personal watercraft..................... 1% Mountain bike........................... 31% Off-road Motorcycle.................. 14% What other sports/activites do you participate in? Mountain biking......................... 40% Motorcycle riding....................... 30% ATVing....................................... 12% Snowboarding........................... 23% Skateboarding........................... 30% Paintball.................................... 17% Video games............................. 52% What casual shoes do you wear? Adidas....................................... 16% Converse..................................... 9% DC............................................ 18% Etnies........................................ 13% Lotek........................................... 3% Nike........................................... 41% Osirus.......................................... 8% Sketchers.................................... 6% Vans.......................................... 62% Other......................................... 23% None........................................... 4% How often do you look at bicycle related websites? Never.......................................... 3% Everyday................................... 49% Every other day......................... 10% 2 times a week.......................... 14% Once a week............................. 12% Less than once a week............. 13% Have you ever purchased a product over the internet? Yes............................................ 94% No............................................... 6% How often do you look at the BMX Plus! website? Every day.................................. 11% Every other day........................... 9% 2 time a week............................ 15% Once a week............................. 25% Less than once a week............. 41% How much do you spend on online purchases a year? $5000-$10,000........................... 4% $2500-$5000............................ 13% $1500-$2500............................ 20% $500-$1500.............................. 31% Less than $500......................... 32%

DISCOUNTS

GENERAL ADVERTISING RATES Black & White

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1 Page...................$2,120.................$2,020............... $1,940...................$1,795 2/3.........................1,735...................1,660................. 1,585.....................1,470 1/2..........................1,435...................1,375................. 1,315.....................1,215 1/3..........................1,060...................1,015.................... 970........................895 1/4.............................850......................810.................... 775........................715 1/6.............................615......................585.................... 565........................515

Black & One Color 1 Page...................$2,520.................$2,395.............. $2,300...................$2,185 2/3..........................2,035...................1,935................. 1,860.....................1,765 1/2..........................1,710...................1,630................. 1,565.....................1,485 1/3..........................1,295...................1,225................. 1,165.....................1,115

Four-Color 1 Page...................$3,105................ $2,975............... $2,835...................$2,695 2/3.........................2,545...................2,430................. 2,330.....................2,215 1/2..........................2,020...................1,915................. 1,845.....................1,755 1/3..........................1,615...................1,565................. 1,495.....................1,435

SHOWCASE RATES All Showcase rates are net. Payment must accompany copy for new advertisers. Ads may be submitted camera-ready or be prepared by Hi-Torque. When they are prepared by Hi-Torque, material must be received 3 days before the material deadline. To reserve space, send copy and remittance to: SHOWCASE ADVERTISING, BMX Plus!, Hi-Torque Publications Inc., 25233 Anza Dr. Valencia, CA 91355

12X

B&W Color

B&W

1/6 page 3-inch 2-inch 1-inch

$425 $345 $250 $130

$400 $325 $235 $115

$385 $305 $210 $105

$350 $270 $180 $95

575 470 350 230

450 450 335 215

535 430 310 205

Word ads: $2.00 per word, with $54.00 minimum

Color

495 395 280 195

COVERS & POSITIONS CV2 - Add 10% to General 1 Page Four-Color rate CV3 - Add 5% to General 1 Page Four-Color rate CV4 - Add 15% to General 1 Page Four-Color rate.

ISSUANCE & CLOSING DATES COVER SPACE MATERIAL ON-SALE DATE DEADLINE* DEADLINE** DATE January 2016........................9/30/15...................10/7/15.............. 11/26/15 February 2016....................10/27/15...................11/3/15.............. 12/31/15 March 2016........................11/29/15...................12/6/15................ 1/27/16 April 2016...........................12/31/15.....................1/7/16................ 2/24/16 May 2016 . ...........................1/31/16.....................2/7/16................ 3/31/16 June 2016...............................3/3/16...................3/10/16................ 4/28/16 July 2016..............................3/31/16.....................4/7/16................ 5/26/16 August 2016.........................4/29/16.....................5/6/16................ 6/23/16 September 2016...................5/31/16.....................6/7/16................ 7/28/16 October 2016.......................6/27/16.....................7/5/16................ 8/25/16 November 2016....................7/27/16.....................8/3/16................ 9/22/16 December 2016....................8/31/16.....................9/7/16.............. 10/27/16 January 2017........................9/28/16...................10/5/16.............. 11/24/16 *Above dates are subject to change

TOTAL MONTHLY REACH PRINT RUN (+Digital issue) PAID SUBSCRIPTIONS PAID NEWSSTAND SALES TOTAL PAID SALES PROMOTIONAL DISTRIBUTION TOTAL DISTRIBUTION READERS PER COPY ELECTRICBIKEACTION.COM MONTHLY UNIQUE VISITS MONTHLY TOTAL VISITS MONTHLY PAGE VIEWS FACEBOOK AVERAGE AGE MALE COLLEGE GRADUATE ANNUAL INCOME PLAN TO BUY A NEW BIKE IN 2016 AUGUST 2015 ISSUE & GOOGLE ANALYTICS

43,921 31,000 4,500 9,000 13,500 1,500 15,000 2.9 4,033 4,771 18,800 43,921 54 92% 79% $91,000 84%

Since 1971 Hi-Torque Publications has been a leader in bringing new twowheeled enthusiast titles to the market, and since 2013 that tradition carries forth with our newest title, Electric Bike Action. This groundbreaking, six-time-a-year print publication is the first—and only—in North America to focus specifically on the growing world of battery-powered,

two-wheeled bicycles and motorcycles. From commuter bicycles to the all-new pedal-assist mountain bikes and battery-powered motorcycles, EBA’s mission has been to track down and test all the latest in electric bike technology. As the electric-assist segment continues to expand at a rapid pace, it has become imperative for consumers to have a reliable source of tech information. We are proud to say that EBA is quickly

becoming recognized as THAT source. With each new day we continue to extend our brand’s reach through print, digital and social media. To date, EBA is distributed to and read in over 80 countries worldwide. With our eyes firmly planted on the horizon in search of every new electric bike story to share with our readers, EBA remains switched to the “ON” position—charged up and ready to go!

â&#x20AC;&#x153;

Electric Bike Action is a great publication to get the word out to those in the eBike market. The reviews are detailed, but not overwhelming, the photography is incredible, and the readership is informed and ready to buy. We value the visibility and response we gain from Electric Bike Action advertising, and see this as a critical part of our marketing mix.

â&#x20AC;?

Rob Kaplan VP, Currie Technologies

Web

BICYCLE PURCHASING Do you own an electric bike? Yes............................... 71%...65% No ............................... 29%...35% How many electric bikes do you own? 1................................ 70%... 56% 2.................................. 10%...20% 3.................................. 20%...12% 4.................................... 0%.....8% 5-9................................. 0%.....4% Was your newest e-bike a complete bike or a kit? Complete................. 100%... 62% Kit.................................. 0%...38% What suspension does your newest bike have? Rigid............................. 44%...19% Front............................ 44%...54% Full............................... 12%...27% What brand is your newest e-bike? A2B................................ 0%.....4% BionX............................. 0%.....4% BME............................... 0%.....4% e-Joe........................... 13%.....0% Felt............................... 13%.....0% Haibike........................... 0%.....8% High-Power Cycles........ 5%.....4% Izip................................. 5%.....4% Lapierre.......................... 2%.....2% Leed............................... 0%.....4% Optibike......................... 0%.....4% Outrider USA.................. 0%.....0% Pedego........................ 40%.....4% Prodeco Tech................. 0%.....8% Specialized..................... 2%.....2% Stromer........................ 13%.....0% Vintage Electric.............. 0%.....8% Virtue.............................. 0%.....4% Other............................ 50%...24% Kit.................................. 0%...12% Do you plan to buy an e-bike in the next 12 months? Yes............................... 36%...46% No ............................... 21%...13% Undecided................... 43%...41% What brand of e-bike do you plan to buy next? b-Motion...................... 25%.....0% Currie............................. 0%.....3% E Motion...................... 10%.....8% Haibike......................... 25%.....5% High-Power Cycles........ 0%.....3% Izip................................. 0%.....5% KTM............................... 0%.....3% Optibike......................... 0%.....8% Pedego........................ 25%.....3% Prodeco Tech................. 0%...11% Stromer.......................... 0%.....5% Trek.............................. 22%.....5% Not Sure......................... 0%...47% Is your next e-bike purchase going to be a: 20”................................. 0%...11% 24”................................. 0%.....8% 26”............................... 33%...38%

Web

27.5” (650b)................. 44%.....3% 29”................................. 0%...16% Fat bike........................ 11%...11% 700c............................ 11%...11% Other.............................. 0%.....3% If you plan to buy a fat e-bike, what brand? Felt............................... 10%.....4% Haibike......................... 11%.....7% Pedego........................ 11%.....4% Undecided................... 33%...37% Other.............................. 0%.....4% None............................ 44%...44% How much did your newest complete e-bike cost? $400-$800................... 0%..... 4% $801-$999..................... 0%...19% $1000-$1499............... 10%...22% $1500-$1999............... 30%.....4% $2000-$2499................. 0%.....4% $2500-$2999............... 30%.....7% $3000-$3999............... 30%...18% $4000-$4999................. 0%.....4% $5000+.......................... 0%...18% Where did you buy your e-bike? Bike shop................... 100%...14% Mail order....................... 0%...10% Internet........................... 0%...43% Used.............................. 0%...10% Home build/kit................ 0%...13% Other.............................. 0%...10% What time of the year did you get your bike? Jan-Mar....................... 20%...21% Apr-June...................... 60%...61% Jul-Sept......................... 0%.....7% Oct-Dec....................... 20%...11% What influenced the purchase of your bike? Performance................ 71%...65% Price............................. 36%...52% Dealer support............. 57%...23% Test results in EBA....... 43%...26% Ad in EBA..................... 14%...13% Previous exper............... 0%...19% Friends recommend..... 20%...13% Dealer recommend........ 7%.....7% What are your sources of information on new e-bikes? EBA.............................. 79%...68% Bike shops................... 36%...21% Friends........................... 7%...18% Internet/message board.36%..94% Catalogs....................... 14%...12% Other.............................. 0%...24% PARTS & ACCESSORIES What are your sources of information for purchasing e-bike parts and accessories? EBA.............................. 79%...69% Catalogs......................... 7%...19% Ad in EBA..................... 21%...22% Friends........................... 0%...17% Bike shop..................... 64%...31% Internet......................... 43%...94% Other............................ 14%...14%

Web

Where do you buy the majority of you e-bikes parts and accessories? Bike shop..................... 79%...45% Internet........................... 7%...81% Mail order catalog.......... 7%.....3% Mail order ad.................. 0%.....3% Sporting store................ 7%.....3% Other.............................. 7%.....3% What brands(s) of tires have you purchased for your bike? Bontrager..................... 18%...10% Continental..................... 0%...23% CST.............................. 10%.....3% Geax.............................. 0%.....3% Hutchinson..................... 0%.....3% Kenda............................ 9%...33% Maxxis.......................... 10%...17% Michelin.......................... 0%...10% Panaracer...................... 0%.....3% Schwalbe..................... 45%...20% Specialized................... 10%...13% WTB............................... 0%.....7% Other.............................. 9%.....7% Stock........................... 18%...10% Do you run your tires tubeless? Yes................................. 0%...15% No.............................. 100%...85% On average how much do you spend on e-bike parts and accessories? Less than $199............ 42%...30% $200-$349................... 42%...23% $350-$499..................... 8%...21% $500-$649..................... 0%...10% $650-$999..................... 0%.....3% $1000-$1499................. 8%.....3% $1500+.......................... 0%...10% What brand(s) of bicycle lights do you own? CatEye......................... 21%...18% Cygolite........................ 14%.....6% Lezyne........................... 0%.....9% Light & Motion................ 0%.....3% Niterider......................... 7%.....6% Specialized..................... 0%.....6% Vetta............................... 0%.....3% Vistalite........................... 0%.....3% Trek.............................. 21%.....6% Other............................ 29%...53% None............................ 29%...21% What brand(s) of helmet do you own? Bell............................... 64%...50% Fox................................. 0%.....3% Giro.............................. 14%...24% Lazer.............................. 0%.....3% Louis Garneay................ 0%.....9% POC............................... 0%.....3% Specialized..................... 7%.....9% Trek................................ 7%.....0% Uvex............................... 0%.....3% Other............................ 21%...15% None............................ 14%...12% ABOUT YOU How often do you buy EBA? 1-2 issues.................... 14%...57% 3-4 issues.................... 21%.....3% Subscription................. 65%...40%

Web

How long have you been reading EBA? Less than 1 yr.............. 57%...77% 1-2 years...................... 43%...23% How many people besides yourself look through your copy of EBA? 0.................................. 36%...50% 1.................................. 14%...23% 2.................................. 36%...23% 3.................................... 7%.....0% 4.................................... 7%.....3% 5.................................... 0%.....0% 6+.................................. 7%.....0% How often do you look at cycling related websites? 3x day.......................... 0%... 30% 2x day............................ 8%.....3% Everyday...................... 23%...10% 2x week......................... 8%...27% Weekly......................... 38%...23% Monthly........................ 23%.....7% Have you ever purchased cycling parts on the internet? Yes............................... 47%...87% No................................ 53%...13% What is your gender? Male........................... 87%... 93% Female......................... 13%.....7% What is your age? 25-29............................. 0%.....3% 30-34............................. 0%...10% 35-39............................. 0%.....0% 40-44............................. 7%.....7% 45-49........................... 13%.....7% 50-54............................. 7%...23% 55+.............................. 73%...50% Are you married? Yes .............................. 69%...67% No................................ 31%...33% What is your total yearly household income? $150k+........................ 17%...17% $120-$149..................... 0%...17% $90-$119..................... 25%.....7% $70-$89....................... 25%...17% $50-$69......................... 8%...10% $30-$49....................... 17%...13% Under $30...................... 8%...20% If you own a smart phnoe, which brand do you own? Android........................ 13%...33% iPhone.......................... 33%...51% Palm............................... 0%.....3% Windows........................ 0%.....3% None............................ 54%...23%

Web

Nook............................ 14%.....7% Other.............................. 1%.....0% None............................ 43%...27% If no, do you plan on purchasing a tablet/e-reader? Yes................................. 0%...33% No.............................. 100%...67% Do you read magazine on your smartphone/tablet? Yes............................. 14%... 55% No................................ 86%...45% Are you interested in receiving EBA on your phone/tablet? Yes............................... 13%...57% No................................ 87%...43% What social sites do you use? Facebook..................... 21%...64% Google+....................... 21%...36% Instagram....................... 0%...11% Pinterest......................... 7%.....4% StumbleUpon................. 0%.....7% Tumblr............................ 7%.....4% Twitter............................ 0%...11% YouTube....................... 57%...71% If you are over 18, what is your highest level of education? High school grad.......... 21%...20% Attending college......... 14%.....3% College grad................. 50%...60% Other............................ 14%...17% How many hours do you spend riding your bike each week? Less than 3.................. 14%...13% 3-6............................... 21%...47% 7-9............................... 37%...27% 10-13............................. 7%...13% 21+.............................. 21%.....0% How many other members of your family also ride e-bikes? None............................ 60%...63% 1.................................. 40%...24% 2.................................... 0%.....3% 3.................................... 0%.....7% 4+.................................. 0%.....3% Have you ever taken an e-bike vacation? Yes................................. 7%...10% No................................ 73%...80% Plan to.......................... 20%...10%

If no, do you plan on purchasing a smart phone? Yes................................. 0%...20% No.............................. 100%...80%

How much of the maintenance/repairs/upgrades on your bicycle are done by you? 100%........................... 14%...40% 75-99%........................ 21%...20% 50-74%........................ 22%.....3% 25-49%.......................... 7%...13% Less than 25%............. 36%...24%

If you own a tablet/e-reader device, which brand do you own? Android-based............. 14%...27% iPad.............................. 29%...23% iPad 2............................ 7%...10% iPad3............................. 0%...17% Kindle........................... 14%...10% Kindle Fire...................... 7%...13%

What other vehicles do you own? Car............................... 57%...35% Motorhome/RV.............. 0%.....0% Mountain Bike.............. 36%...24% Off-road motorcycle....... 0%.....3% Road Bike.................... 36%...17% Skateboard.................... 0%.....3% SUV............................. 36%...17%

GENERAL ADVERTISING RATES Black & White

DISCOUNTS 6X

1 Page...........................................................$2,435.................................$2,275 2/3 Page.........................................................1,995...................................1,865 1/2 Page.........................................................1,650...................................1,540 1/3 Page.........................................................1,215...................................1,135 1/4 Page............................................................970......................................905 1/6 Page............................................................700......................................655

Black & One Color 1 Page...........................................................$2,925.................................$2,735 2/3 Page.........................................................2,360...................................2,205 1/2 Page.........................................................1,985...................................1,855 1/3 Page.........................................................1,495...................................1,395

Four-Color 1 Page...........................................................$3,660.................................$3,415 2/3 Page.........................................................3,005...................................2,805 1/2 Page.........................................................2,260...................................2,110 1/3 Page.........................................................1,845...................................1,725

SHOWCASE RATES All Showcase rates are net. Payment must accompany copy for new advertisers. Ads may be submitted camera-ready or be prepared by Hi-Torque-when they are prepared by Hi-Torque, material must be received 3 days before the material deadline. To reserve space, send copy and remittance to: SHOWCASE ADVERTISING, Electric Bike Action, Hi-Torque Publications Inc., 25233 Anza Dr. Valencia, CA 91355

1-3X

B&W Color

1/6 page 3-inch 2-inch 1-inch

$425 $345 $250 $130

$400 $325 $235 $115

575 470 350 230

400 450 335 215

Word ads: $2.00 per word, with $54.00 minimum

COVERS & POSITIONS CV2 - Add 10% to General 1 Page Four-Color rate CV3 - Add 5% to General 1 Page Four-Color rate CV4 - Add 15% to General 1 Page Four-Color rate.

ISSUANCE & CLOSING DATES COVER SPACE MATERIAL ON-SALE DATE DEADLINE* DEADLINE** DATE February 2016 ...................11/10/15.................11/17/15 ................. 1/7/16 April 2016...............................1/6/16...................1/13/16.................. 3/3/16 June 2016...............................3/8/16...................3/15/16.................. 5/5/16 August 2016...........................5/2/16.....................5/9/16................ 6/30/16 October 2016 ......................7/11/16...................7/18/16.................. 9/1/16 December 2016......................9/6/16...................9/13/16................ 11/3/16 February 2017......................11/7/16.................11/14/16.................. 1/5/17 *Above dates are subject to change

FREQUENCY DISCOUNT: Rates are determined by number of issues contracted for and used within a 12-month period. *MULTIPLE INSERTION DISCOUNT: Based on total page commitment for one year in all Hi-Torque titles. 14 pages - 2% 18 pages - 4% 24 pages - 6% 36 pages - 8% 48 pages - 10% MULTIPLE MAGAZINE DISCOUNT: 2 Magazine Buy: 5% 3 Magazine Buy: 10% 4 or more Magazine Buy: 15% AGENCY DISCOUNT: 15% **Prepay Discount: 15% *Advertisers scheduling space 1/3 page or larger in 2 or more Hi-Torque magazines may qualify for a multiple discount. This discount is applied to the total cost of each insertion. All ads must run same size and color in same cover date month. Copy may vary on each ad. Hi-Torque titles eligible for multiple magazine buys are: Dirt Bike, Motocross Action, Dirt Wheels, ATV UTV Action, Mountain Bike Action, BMX Plus!, and Road Bike Action. **A 15% discount is available to all advertisers who pay for their ads in advance. Payment is due by the material deadline date of the issue in which space is reserved. Advertisers are responsible for getting their payment in, on or before that date. Advertising that has not been pre-paid by this date will be billed at the contracted rate, and the pre-payment discount will be forfeited. New advertisers are required to pay the first 3 months in advance to establish credit.

WEBSITE ADVERTISING REQUIREMENTS 1. FILE TYPES: animated GIF, JPG, or Flash SWF 2. FILE SIZE: 20k maximum, 30k maximum for GIF and JPG, and embedded ClickTag for Flash advertisements 3. ANIMATION: GIF, JPG, Flash, SWF advertisements must contain: • Third-party ad serving • No video or audio • No more than 3 complete frame sequences • No more than 4 frames per sequence • 2-10 seconds between each new frame within each sequence • 3 business days lead time for review and testing

ADVERTISING PACKAGES 1. LEADERBOARD • 728x90 px • Sold for run of website 2. SKIN • 2100x950 px with a safe zone (as shown) of 135x695 px • Sold per website category or for run of website • Static placement (does not scroll with content) 3. MPU BANNER • 300x250 px • 4 locations for sale (stacked in vertical alignment) • Sold for run of website

WEBSITE ADVERTISING • • • •

mbaction.com roadbikeaction.com bmxplusmag.com electricbikeaction.com

“

RBA is one of the most frequently referenced magazines in our office when it comes to identifying trends in the road market. The editorial team and product testers have their finger on the shift lever of what’s coming next. They do this well, because cycling isn’t a job for them, it is part of their lives.

”

Ben Anderson Road/Cross Marketing Manager American Kenda Rubber Industrial Co., LTD

“

I enjoy reading BMX Plus! because it gives me a chance to stay in touch will all aspects of the BMX world, not just the race scene. In the age of videos and edits I still appreciate a perfectly timed photo either on the track, at a skatepark, or on the street.

”

Connor Fields/Chase/BRG 2014 USAC Champion, 2012 Olympian, 2016 Olympic hopeful ’13 World Cup overall Champion ’12 Olympic main event qualifier Two time Elite Time Trial World Champion Two time USAC Elite National Champion

CANCELLATION & NON-FULFILLMENT Agreement may be canceled by the advertiser or his agent prior to its full term with the following provisions: Cancellation must be made in writing and must be received before closing date. If cancellation is received after closing date, buyer is responsible for full payment of that insertion. In the event of cancellation, the rate is to be adjusted (“shortrated”) accordingly.

CREDIT INFORMATION Orders subject to approval of buyer’s credit by the Publisher. Credit limit to be established by the Publisher. New advertisers must accompany order/ contract with completed credit application and payment for the first 3 insertions. Accounts are considered delinquent if not paid 30 days after invoice date. All open invoices over 90 days subject to loss of agency commissions. Delinquent accounts may be subject to service charge of 2% compounded monthly on the unpaid balance.

TERMS & COMMISSIONS 2% (on net) cash discount for payment within 10 days of invoice date. Net 30 days. This discount is not available to advertisers who take the 15% prepay discount. Billings are made after completion of printing. 15% to recognized advertising agencies (insertion orders required). In order to be eligible for agency discount, agency must take final responsibility for payment of all ads placed through agency. New advertisers must pay their first 3 insertions in advance. Payment will be due on material deadline of each issue.

PRINTING PROCESS COVERS & INTERIORS: Web offset lithograph. BINDING: Call for binding specifications. BMX Plus! and ATV UTV Action are saddle stitched. Dirt Bike, Motocross Action, Mountain Bike Action, Dirt Wheels, Electric Bike Action, and Road Bike Action are perfect bound. Dirt Bike is subject to change from perfect binding to saddle stitch issue to issue. Please contact Hi-Torque for exact binding schedule.

PREFERRED MATERIAL All Hi-Torque Publications ads are processed as “Computer to Plate.” Send all Hi-Torque publication ad material as high resolution PDF files with a hard copy, or 4-color proof. This is a savings to our advertisers, NO MORE FILM. However, Ad material no longer can go direct to the printer. We must process all ad material here at Hi-Torque.

ELECTRONIC FILES & REQUIREMENTS Ads submitted as Electronic Files need to be at Hi-Torque Publications on the Material Deadline; no extensions will be given for Electronic Files. • DISK MEDIA: CD, DVD • PROGRAMS: Preferred— QuarkXPress (with complete collect for output) Adobe® Photoshop (flattened files only), Adobe® Illustrator (with fonts converted to outlines & all images embedded) and Adobe® InDesign (with complete collect for output) Be aware when supplying complex InDesign files, containing multiple transparency and drop shadow effects, they may cause problems with final output. Send as a closed file: PDF If electronic files are sent as Native Desktop (open files) Hi-Torque Publications will charge any cost that might be incurred to produce the supplied advertisement. For digital files containing a CT image, resolution should be 300 dpi. Bitmap images must have a resolution of 2400 dpi and contain links to placement files. There will be production charge for this service. ALL DIGITAL FILES MUST be accompanied by a S.W.O.P. proof. Acceptable digital 4/color proofs or matchprint, Kodak Approvals or Epson. Color laser or ink jet proofs will be used for content only. Color laser or ink jet proofs are not acceptable for color proofing or press check. Publisher cannot be held responsible for content or reproduction quality if a proof does not accompany the digital file. Advertisers may be subject to a $100 charge for requested or required high resolution proofs printed for press check. The Publisher does not accept any liability for ads that are posted to FTP site or e-mailed. For BMX Plus! send material to: Eric Harter Advertising Production Manager Phone: (661) 367-2114 Hi-Torque

Publications, 25233 Anza Drive, Valencia, CA. 91355. For Road Bike Action Mountain Bike Action, Electric Bike Action send to: Jennifer Edmonston, Advertising Production Coordinator (661) 367-2143, jene@hi-torque.com Hi-Torque Publications, 25233 Anza Drive, Valencia, CA. 91355.

APPLICATION REQUIREMENTS • Save all image files as EPS files (Encapsulated PostScript). • FONTS: Supply all Fonts used in separate font folder—both screen & printer fonts. DO NOT USE TRUE TYPE FONTS! • Send all support files, including all high-resolution files of logos, photos, and trademarks. • Convert all RGB files (computer color) to CMYK (four-color process for print). • Prepare all full page ads with 1/8 inch bleed. • Send a disk & printed file directory with each ad submitted. • Send a S.W.O.P. proof with each ad. If the file is corrupted, we have a visual to re-create your ad. This will be done at an additional cost to the advertiser. The integrity of electronic files submitted to Hi-Torque is the responsibility of the advertiser. Hi-Torque is not responsible for any subsequent loss of, or damage to, electronic media. Electronic files submitted to Hi-Torque Publications should be back-up or archival copies, NEVER original or sole examples.

AD PRODUCTION Any maintenance or recreation of corrupted files will be billed to the advertiser or his agency at the current time and labor production rate. Any 4/color advertising that does not have an acceptable 4/ color proof may require a press proof pulled upon request from production dept. or press at an additional cost.

LATE ADS • All materials received after the material deadline are considered late ads and will be charged a late charge: $65.00 per page. • Material received late and needing production work such as: copy change, key code changes etc., will be charged both a late charge and a production charge. • Ad material received late but not to Hi-Torque’s specifications will be charged a late charge for processing file.

SHIPPING INSTRUCTIONS • All advertising materials are to be sent to Hi-Torque Publications, Attn: Advertising Production Manager, 25233 Anza Dr., Valencia, CA 91355. • All ads must be received and processed by Hi-Torque Publications. No late ads can go direct to the printer.

CONTRACT REGULATIONS Rates are subject to change upon notice from the Publisher. Publisher guarantees that signed orders and contracts will be honored at contract rate in the next issue following the announcement of a rate increase. Advertising in issues subsequent to such an increase will then be billed at prevailing rates. At the time a rate change becomes necessary, advertiser may cancel as of the effective increase date without short rate. If an order and/or new material is not received by the closing date for a contracted insertion—and in absence of written instructions to the contrary— Publisher will repeat the last advertisement run. He may at his discretion, however, omit the ad or run substitute copy. The buyer is nevertheless responsible for payment in full for the scheduled insertion.

COPY REGULATIONS The Publisher reserves the right to accept or reject all advertising copy which at his discretion is deemed objectionable, obscene, profane, pornographic or detrimental to the industry whether or not the ad had previously been accepted and/ or published. The advertiser assumes full responsibility for the content of all advertisements. HiTorque is not responsible for any production charges incurred with the changing of an ad to meet our standards. If you have any doubts about your ad copy being accepted, please contact your advertising representative as soon as possible.

GENERAL PROVISIONS Key numbers are not guaranteed. No rebate allowed for errors due to the insertion of wrong key numbers or codes. The Publisher reserves the right to void any contract if the first insertion is not used within 3 months. All material not called for after 1 year will be destroyed.

1 PAGE Bleed Trim Live/Safety

2 PAGE* Bleed Trim Live/Safety

2/3rd PAGE

1/2 PAGE Horizontal bleed Trim Live Vertical

WIDTH 8.125 in 7.875 in 7.375 in

HEIGHT 10.75 in 10.5 in 10 in

WIDTH 16.25 in 15.75 in 15.25 in

HEIGHT 10.75 in 10.5 in 10 in

WIDTH 4.5 in

HEIGHT 9.625 in

WIDTH 8.125 in 7.875 in 7.375 in 4.5 in

HEIGHT 5.375 in 5.25 in 5 in 7.25 in

1/2 PAGE HORIZONTAL SPREAD* Bleed Trim Live/Safety

1/3rd PAGE Horizontal Vertical

1/4th PAGE Horizontal Only

1/6th PAGE Horizontal Vertical

SHOWCASE 3 – inch 2 – inch 1 – inch

WIDTH 16.25 in 15.75 in 15.25 in

HEIGHT 5.75 in 5.25 in 4.75 in

WIDTH 4.5 in 2.125 in

HEIGHT 4.75 in 9.625 in

WIDTH

HEIGHT

4.5 in

3.5 in

WIDTH 4.5 in 2.125 in

HEIGHT 2.25 in 4.75 in

WIDTH 2.125 in 2.125 in 2.125 in

HEIGHT 3.4375 in 2.25 in 1 in

* Gutter allowance: please allow 3/8”minimum left and right of gutter. * There should be an allowance of at least 3/8” inch of margin between live matter (type, etc.) and the trimmed edge of page of gutter. All critical type (phone numbers, address, legal lines) must be held within 1/2” from the trim line.

METRIC DIMENSIONS - 1 PAGE

WIDTH(mm) HEIGHT(mm) BLEED ....................... 206.38 ............ 273.05 TRIM .......................... 200.03 ............ 266.70 LIVE/SAFETY ............. 187.33 ................. 254

METRIC -2 PAGE SPREAD*

WIDTH(mm) HEIGHT(mm) BLEED ....................... 412.76 ............ 273.05 TRIM .......................... 400.06 ............ 266.70 LIVE/SAFETY ............. 374.66 ................. 254

MECHANICAL ADVERTISING REQUIREMENTS

ADVERTISING DEPARTMENT ROBB MESECHER Advertising Director (661) 367-2105, robbm@hi-torque.com

CHRIS STANGL Account Manager (661) 367-2109, chris@hi-torque.com

GREG FLANAGAN Advertising Manager (661) 367-2116, greg@hi-torque.com

TENI ELYASI Advertising Production Coordinator (661) 367-2103, tenie@hi-torque.com

DERRECK BERNARD National Advertising Manager (661) 367-2153, derreckb@hi-torque.com

JOHN BARILA Account Executive (661) 367-2106, johnb@hi-torque.com

ERIC HARTER Advertising Production Manager (661) 367-2114, eric@hi-torque.com

JENNIFER EDMONSTON Advertising Production Coordinator (661) 367-2143, jene@hi-torque.com

Hi-Torque Publications, Inc., 25233 Anza Drive, Valencia, CA 91355 phone: 661-295-1910 fax: 661-295-1278 www.hi-torque.com