Cargill Protein Headquarters

LOCATION:

WICHITA, KANSAS

SIZE:

188,000 SQ. FT.

SERVICES:

TOUR SCRIPTING, ART DIRECTION, EXPERIENTIAL GRAPHICS, SIGNAGE & WAYFINDING, FILM ON GLASS, DIMENSIONAL INSTALLATIONS

Cargill Protein’s new headquarters celebrates the why behind Cargill’s mission. The theme “families feeding families” ties visitors to the protein process and the farmers, ranchers, chefs, scientists and engineers working together to nourish the world.

EXD helped to develop a tour path through the space with a corresponding story that would be told. Content is sourced locally and reference the landscape, animals, textures and details that are found in the supply chain. Hand-drawn sketches married with corporate brand guidelines create a regional expression that is both authentic and humble. In all, the experiential graphics create a holistic picture and authentic expression that is uniquely Cargill Protein.