Aggie Recreation Center

Utah State University

LOCATION:

LOGAN, UTAH

SERVICES:

EXPERIENTIAL GRAPHICS, SIGNAGE & WAYFINDING

The university’s objective was to create a space that promoted healthy living while showcasing the natural beauty surrounding the campus. Working closely with USU students and faculty, EXD researched the scenic regions around the facility, including Logan Canyon, Bear River Range, Bear River Valley and the Wellsville Range. These natural landscapes influenced the new building’s orientation and informed all placemaking decisions.

Using accurate topographic maps as a basis for the design, the vision was to mirror the landscape with a visually energetic and compelling graphic solution. We then created dynamic topographical maps of key locations and trail systems around the campus. Largescale local photography, dimensional rock-walls and custom wayfinding and signage that imitates geologic forms help connect users to the outdoors.

ISMI Institute of Specialized Medicine & Intervention

LOCATION:

MONTREAL, QUEBEC

SIZE:

4,300 SQ. FT.

SERVICES:

BRAND & IDENTITY DESIGN, BRAND APPLICATOINS, EXPERIENTIAL GRAPHICS, SIGNAGE & WAYFINDING

Institute for Specialized Medicine and Intervention is a radiology clinic with a focus on breast health for those who are underserved in the medical community –women, trans and pediatric patients. Due to the invasive and emotional nature of certain procedures the clinic was designed to provide a calming, spa-like environment. The approach to holistic healing provides an experience that sets ISMI apart from other clinics.

The logo features organic quality with thick and thin linework to create a natural, hand-drawn feel. The silhouette visualizes a confident, positive, but ambiguous body position, while the stem of sage leaves overhead serves as a symbol of healing and hope. This linework is extended through the brand elements as a library of gestures that speak to the intimate nature of treatment offered at ISMI.